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Exam Code: Marketing-Cloud-Consultant Practice exam 2022 by Killexams.com team
Salesforce Certified Marketing Cloud Administrator (WI21)
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Killexams : SalesForce Administrator study help - BingNews https://killexams.com/pass4sure/exam-detail/Marketing-Cloud-Consultant Search results Killexams : SalesForce Administrator study help - BingNews https://killexams.com/pass4sure/exam-detail/Marketing-Cloud-Consultant https://killexams.com/exam_list/SalesForce Killexams : Top 10 Salesforce Consulting Companies In India 2023

In the past few years, Salesforce has been one of the fastest-growing business software in the world. Businesses are dependent on their current and future clients. Therefore, having a strong customer relationship management or CRM tool is something every business should have. Even though every business has its own set of requirements, maintaining connections with customers has always been the same. The Salesforce platform fulfills every bit of business requirements offering the exclusive features of CRM systems. The customer customization functionality of the salesforce CRM makes it accessible for any size of business belonging to various industries starting from manufacturing to education. 

Along with various pre-installed features of Salesforce CRM the access to integrate 3rd party tools helps many business processes efficiently and decreases operational costs. The Salesforce CRM also facilitates services ranging from brand identity building to data report generation and analysis. Salesforce CRM offers visual representation of effectiveness of popular marketing campaigns,Customer issues management and resolution status, and many more through visual dashboards, and comprehensive reporting features. As these features are beneficial in almost every industry, various businesses belonging to the banking system, financial services, corporations and insurance sectors, retail, fitness and healthcare, ed tech, and government sectors and many more are reaching out to Salesforce development companies in India to get affordable and feature rich salesforce solutions. 

As India is becoming a homeground of various Salesforce consulting companies, finding the ideal partner will never be as simple as having a cup of tea. Before finalizing the most suitable salesforce consulting firm, there are various things businesses should consider such as the company's prestige, the employee strength, years of experience, their service offering and many more. As it takes a long time to study everything, we have done it for you. The team of TopSoftwareCompanies.co has assembled a list of the top 10 Salesforce Consultants in India 2023 after doing comprehensive research and analysis. To compile this list of trustworthy firms, the team did an extensive analysis in Ahmedabad, Mumbai, Bangalore, Jaipur, and other major cities in India.

The List of Top 10 Popular Salesforce Consulting Companies in India 2023
1. Hyperlink InfoSystem
Hyperlink InfoSystem established its business in 2011 as a mobile app development company that provides top services such as AI, IoT, Big Data, AR/VR, Metaverse, Salesforce, and blockchain. With 10+ years of experience in the industry, the company has worked with more than 2,700 plus clients for their custom tech needs. Hyperlink InfoSystem is listed as the top Salesforce partner in India. They implement the best Salesforce development services, including planning, designing, & implementing Salesforce solutions.

2. IBM
By unlocking the potential of data across Salesforce clouds, IBM allows Salesforce Einstein and IBM Watson to change your operations. This activity is carried out throughout the whole Salesforce platform and customer life cycle, including sales, marketing, customer service, and commerce.

3. Accenture
Accenture is one of Salesforce's most important international partners. They are a trustworthy leader when it comes to creating, cultivating, and growing transformational skills via the use of Salesforce technologies. Accenture has finished 1529 Salesforce projects. They stimulate innovation to better how our lives operate.

4. Marlabs LLC
Marlabs LLCcreates cutting-edge digital solutions that assist our clients to enhance their business outcomes quickly and precisely. They achieve our goals by using the power of the Digital CollectiveTM, which combines design-led digital innovation with human experience, composable digital platforms, and a collaborative network of world-class technology partners and innovators.

5. Deloitte Digital
Deloitte Digital has extensive Salesforce service experience across multiple market verticals. So, Salesforce and its 6,500 consultants in 35 countries have a track record of collaboration and integration, aiding varied organizations in meeting their business objectives.

6. Grazitti Interactive
Grazitti Interactive is a global strategic partner that helps businesses develop their CRM strategy, laying the road for long-term success. It is trusted for its wide experience, innovative ideas and products, and exceptional customer service. Salesforce's technology and skills, when combined, can change your sales, marketing, and commerce cloud strategy.

7. Cyntexa
Cyntexa provided Salesforce consulting services to a leading social enterprise. They examined the system's history, performed interviews, and suggested CRM courses and certifications with links for progress. They have 250+ certified Salesforce specialists that have worked on over 400+ projects with 350+ pleased clients all across the world.

8. Webkul
Webkul is a renowned IT services provider that was formed in 2010. With our industry-leading services for Digital Commerce, ERP, and CRM solutions, we assist businesses all over the world address challenging business issues. Over the last 11 years, the company serviced over 80,000 clients worldwide, ranging from small and medium-sized businesses to huge corporations, enterprises, and government agencies.

9. Damco Solutions
Damco Solutions is a prominent IT Services and Solutions provider with over two decades of professional expertise in offering the excellent customer value and enormous business benefits to its clients globally. They provide end-to-end, innovative, and cutting-edge business and technical solutions to assist corporations in leveraging technologies, transforming their businesses, and achieving long-term growth.

10. HData Systems
HData Systems delivers all today's trending innovative solutions, including Blockchain, Big Data Analytics, Data Science, Salesforce Development, Artificial Intelligence, and many more. HData Systems delivers eye-catching solutions to businesses, starting from startups to enterprises, to achieve their goals efficiently with better decision-making strategies to boost their ROI.

Source:Top Salesforce Consulting Companies in India

Wed, 05 Oct 2022 23:49:00 -0500 en text/html https://www.outlookindia.com/outlook-spotlight/top-10-salesforce-consulting-companies-in-india-2023-news-228016
Killexams : Is Salesforce Stock Undervalued?

If you ask 100 different investors if a stock is under- or overvalued and why, you're likely to get 100 different answers. If everyone knew a stock was undervalued, they would purchase it, which would drive the price up, and then it wouldn't be undervalued anymore.

However, going through the exercise to determine if a stock is undervalued is vital, as your research could yield significant returns. Today, I will dig into Salesforce (CRM 3.37%).

What does Salesforce do?

You can get a clue as to what Salesforce does by looking at its ticker: CRM. CRM is a common acronym that stands for customer relationship management, basically how a business interacts with current and prospective clients. The primary way to grow a business is by obtaining new customers and getting existing ones to spend more, so this software is vital for nearly every business.

CRM platforms have many capabilities, like marketing, customer service, and sales. By combining these operations into one software bundle, businesses can be more efficient in dealing with customers.

The CRM market opportunity is enormous, with the market expected to reach $158 billion by 2030, growing at a 13.3% annual rate from 2022 on.

That's an impressive market, but what's Salesforce's position in it? According to Statista, Salesforce controlled about 23.8% of the market in 2021, dwarfing second-place SAP's 5.4% market share. Furthermore, Salesforce's market share is growing, showing it is still the top pick for many businesses.

Salesforce's market leadership position in a growing industry checks many investment boxes. But how about its financials?

Strong present results, but a slower future is in store

Despite a tricky second-quarter environment, Salesforce did well. Many businesses were not interested in purchasing new enterprise software. It's a cumbersome task, expensive, and has a steep learning curve. None of these activities are wise to do when the economy is struggling. If a business adopts new software, it's likely mission-critical and must provide significant value to the business.

In Salesforce's Q2 (ending July 31), revenue rose 22% YOY (year over year) to $7.72 billion. However, it lowered its fiscal-year 2023 (ending Jan. 31, 2023) revenue guidance from $31.75 billion to $30.95 billion. Nevertheless, this guidance still indicates 16.8% YOY growth -- not too bad for the current environment.

Remaining performance obligations (RPO) only rose 15% YOY. This trend is disappointing, as RPO is an indicator of future revenue. Still, this can be interpreted two ways. First, the difficult environment caused companies to pull back their spending, and this lost revenue will eventually return. Second, Salesforce has penetrated its market entirely, and its only growth will come from market expansion (projected to be 13.3% growth through 2030, as mentioned above).

When a growth stock's business begins to slow, investors demand profits. Profits have been slim in Salesforce's life as a public company, but management is projecting a 3.6% GAAP operating margin for FY23 (its current fiscal year). Much of Salesforce's losses come from heavy stock-based compensation -- in Q2, it was $851 million, or 16% of all operating expenses.

However, stock compensation is a noncash expense, which allows Salesforce to be free cash flow positive. In Q2, Salesforce produced $131 million in free cash flow, adding to its $13.5 billion cash and marketable securities position. With its cash pile, Salesforce plans to repurchase $10 billion in stock.

At face value, this may indicate that management believes its stock is undervalued. However, the primary reason for this repurchase plan is to offset shareholder dilution. Because of heavy stock-based compensation, Salesforce's share count has risen 38% over the past five years. This dilution makes each share less valuable, since each stock is worth a smaller stake in the company when new shares are issued.

If Salesforce were to drop all $10 billion on its shares right now, it would reduce its outstanding shares to a level last seen in 2021 before the acquisition of Slack was completed. That doesn't rewind the clock on share count much, but it would be a start.

As for a valuation, Salesforce trades at 5.7 times sales, which is low compared to other enterprise software companies like Adobe (11.3) and Autodesk (10), even though it used to trade in a range similar to its peers'.

CRM PS Ratio Chart

CRM PS Ratio data by YCharts

However, Salesforce isn't close to the profitability levels of these two, which weighs into its valuation.

I'm on the fence about declaring Salesforce undervalued. While it operates in a massive and growing industry, its dominance has brought it to the point where it will likely grow at a similar rate to the overall market. As Salesforce flips the switch from growth at all costs to profitability, it may struggle with its high stock-based compensation bill.

I think this pessimism is reflected in its below-industry-average valuation. As a result, I think Salesforce shares are likely reasonably valued.

However, this doesn't mean you shouldn't buy the stock. As Warren Buffett once said, "It's far better to buy a wonderful company at a fair price than a fair company at a wonderful price." Salesforce is a wonderful company; it just has a lot to prove before joining the ranks of highly profitable businesses.

Keithen Drury has positions in Adobe Inc. and Autodesk. The Motley Fool has positions in and recommends Adobe Inc., Autodesk, and Salesforce, Inc. The Motley Fool recommends SAP SE and recommends the following options: long January 2024 $420 calls on Adobe Inc. and short January 2024 $430 calls on Adobe Inc. The Motley Fool has a disclosure policy.

Fri, 16 Sep 2022 17:15:00 -0500 Keithen Drury en text/html https://www.fool.com/investing/2022/09/17/is-salesforce-stock-undervalued/
Killexams : Salesforce aims for 25% operating margin in 2026 with more efficient spending

Bret Taylor, co-chief executive officer of Salesforce.com Inc., right, and Marc Benioff, co-chief executive officer of Salesforce.com Inc., wear rabbit ears during a keynote at the 2022 Dreamforce conference in San Francisco, California, on Tuesday, Sept. 20, 2022.

Marlena Sloss | Bloomberg | Getty Images

Salesforce stock rose almost 3% in extended trading on Wednesday after the enterprise software maker announced a new long-range profitability goal that showed the company's determination to operate more efficiently.

Several cloud software companies, including Salesforce, have become less compelling to investors as interest rates have risen to respond to higher prices this year, after becoming more glamorous during the Covid pandemic, when organizations boosted their use of programs employees could use without being in offices.

Management teams at cloud companies have sought to recapture interest by emphasizing cost-savings plans and pull forward their timelines for profitability. Salesforce itself said it would be more careful in adding talent.

The company went further on Thursday, as Amy Weaver, Salesforce's finance chief, revealed new targets for the 2026 fiscal year at the company's investor day, taking place in San Francisco during its Dreamforce conference. The company is aiming for a 25% adjusted operating margin, including future acquisitions, she said. That compares with the 20% target Salesforce announced one year ago for its 2023 fiscal year. The adjusted operating margin was 19.9% in the quarter that ended July 31.

Salesforce indicated that it intends to push adjusted sales and marketing spending as a percentage of revenue below 35% by 2026 through increasing self-serve efforts, alliances with partners, and productivity improvements for salespeople. In marketing, the idea is to draw on proprietary marketing channels. Sales and marketing on a GAAP basis took up over 44% as a percentage of revenue in the July quarter.

Additionally, Salesforce is keen to manage general and administrative spending, in part by evaluating real estate assets for a hybrid workplace.

Weaver reiterated the $50 billion revenue target for fiscal 2026 that it announced one year ago, but she said that the figure now takes into account a $2 billion headwind from exchange rates since last year's investor day.

Shares of Salesforce reached a 52-week low on Wednesday. The company has begun buying back its own shares as part of its first share-repurchase program, Weaver said.

WATCH: Salesforce's Taylor on the company's commitment to profitability and returning cash to shareholders

Salesforce's Taylor on the company's commitment to profitability and returning cash to shareholders

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Wed, 21 Sep 2022 18:34:00 -0500 en text/html https://www.cnbc.com/2022/09/21/salesforce-aims-for-25percent-operating-margin-in-2026.html
Killexams : Salesforce Enters the Carbon-Credit Business

Business-software provider Salesforce Inc. is launching a marketplace for carbon credits that it says will tackle transparency and quality issues in the fast-growing field.

The San Francisco-based company said Tuesday that its latest platform, called Net Zero Marketplace, is set to go online in October with close to 90 projects selling carbon credits that support programs such as forestry, soil health and renewable-energy in the developing world, among others.

Wed, 21 Sep 2022 02:04:00 -0500 en-US text/html https://www.wsj.com/articles/salesforce-enters-the-carbon-credit-business-11663675202
Killexams : Salesforce's next big thing is a major push to keep its data at the center of a market increasingly dominated by firms like Snowflake
  • Salesforce's widespread adoption makes its data critically important to operations.
  • But many tools, like Snowflake, have emerged to make Salesforce data points one of many in analytics.
  • Salesforce is launching a new tool to power real-time updates and bring usage back to its platform.

As tens of thousands of Salesforce partners, developers, and customers descend on its Dreamforce conference in San Francisco this year, the software giant is finding itself increasingly intertwined with another unexpected data giant: Snowflake.

Increasingly, analysis of the data generated via Salesforce is not happening on Salesforce. It's instead getting piped into Snowflake or other providers, where the work — such as building machine learning models or analyzing customer demographics and behaviors — actually happens alongside other data sources like those from Twilio's Segment. And Salesforce is addressing that uncomfortable reality with several big strategic moves.

"Set simply, the pattern we see customers doing, they need to bring in data from a lot of different sources — Salesforce included — and they need to do work," Salesforce EVP and GM of platform products Patrick Stokes told Insider in a latest interview. "They need to build an AI model or rationalize the data in some meaningful way so they can derive some insight. Historically, Salesforce has not always been the place to do that."

First, it launched a new tool called Genie in Tuesday at its first conference since the pandemic brought in-person mega-events to a screeching halt. Genie enables customers to orchestrate a variety of tasks and update their products instantly. That can come in the form of recommendations, fraud detection, or others. Genie, too, integrates directly with Tableau, providing a way to create real-time visualizations without having to build them on top of data in Snowflake.

It also said in early September it was partnering with Snowflake, making it natively compatible and integrating it without users needing to copy data. And Salesforce on Tuesday said it is launching a direct integration with Amazon's machine learning tool SageMaker to support custom machine learning models.

At its Tableau keynote, Salesforce emphasized the company's Einstein integrations with Snowflake, with the presentation working with Snowflake data. And at a separate meeting with reporters and analysts Tuesday, co-CEO Marc Benioff took a moment to lean over and remind his co-CEO Bret Taylor to talk about its data lakehouse architecture—and how it plays nice with Snowflake.

"Snowflake has been a close partner for a while, we're going to try to be compatible for all," Taylor told Insider. "The principle of Genie is, these data lakes are huge, and customers don't want to copy data back and forth. We're trying to do zero copy architecture with partners so you can have better governance and lineage, and the chief compliance officer can wrangle that data lineage."

In short, Snowflake was everywhere. And with these moves, Salesforce is ensuring the analysis and usage of Salesforce data and its results can remain inside Salesforce's sphere of influence. 

Salesforce has for the majority of its twenty-plus years of operating enjoyed both carving out and owning a large share of online enterprise tooling. Now, as dozens of startups remake the analytics ecosystem and companies collect more and more data, Salesforce has to adjust.

Salesforce now also joins several companies, including Databricks and Snowflake, as it looks to inch the world closer to a future where products and AI models update instantaneously. Investing in those instant updates can lead to outsized returns, such as a smarter product recommendation that can help close a sale. 

"It really starts to show Salesforce isn't looking at products, they're not looking at individual clouds, they're saying 'how do we be that business operations platform that has to deal with engagement or personalization,'" said Liz Miller, vice president and principal analyst at Constellation. "Snowflake isn't going away—it's not that you suddenly have this sigh of relief and  you're like, 'we dont need Snowflake.' This is more about accessibility and being able to allow your teams to have that real-time access you need."

Snowflake declined to comment on this story.

How Salesforce risked losing control of the usage of its own data

Salesforce operates what it calls a customer data platform, based on a "data lakehouse" architecture built on the Apache Iceberg software. It enables organizations to connect other data lake tools and operate Salesforce data. Snowflake recently backed Apache Iceberg as its file format for its data lake tools, which themselves compete with Databricks' Delta Lake.

But in multiple conversations, industry insiders have been increasingly concerned about whether Salesforce users will simply do all their data analysis through platforms like Snowflake, with Salesforce's tools insufficient for the scale of data operations today. Instead, Salesforce data is part of a conglomerate of sources that land in a data warehouse like Snowflake through popular data analytics tools like Fivetran and Dbt. That data can then go into other sources like Google Cloud's Looker, or various machine learning tools.

From there, analysts and data scientists use other tools to do their work, and pipe the results back into Salesforce. The emergence of tools in the "reverse ETL (extract-transform-load)" space like Hightouch and Census have further trivialized this process and built substantial businesses.

While it isn't necessarily bad for Salesforce that customers are using data from the platform in other places, it also opens up entry points for other companies to disrupt Salesforce's other products — such as Tableau, the visualization tool it bought for $15.7 billion in 2019. Tableau is up against stiff competition, including from Looker.

Salesforce, however, has no intention of building its own data warehouse, Stokes said.

"We're not skipping the data warehouse, we're embracing it," Stokes said. "We're using that capability and integrating it with the Salesforce platform."

Salesforce is now one of many chasing a real-time future

The explosion in machine learning tools that power products ranging from ecommerce to financial services has increased the demand for tools that power real-time data pipelines. But streaming for a long time felt like it was "coming next year" until 2022 turned out to be that "next year."

"I think a big part of what we were seeing is some really scrappy cloud-native businesses start to achieve some degree of real-time within their customer experience," Stokes said. "As some of those companies started to achieve certain parts of the experience in real-time, that changes consumer expectations everywhere."

As a result, Snowflake, Databricks, Confluent, and many other companies are chasing a world where all data is processed and updated in real time. That's in lieu of existing processes where companies update their tools with large batches of data, sometimes once or twice a day. Increasingly, the AI industry is moving to a "micro-batch" approach, with real-time updates as the natural next step.

"Streaming introduces a different velocity of data, and the way to make decisions that take advantage of that unique new frontier of data velocity is one that is not conducive to humans making these decisions," said Mike Del Balso, co-founder of $900 million real-time machine learning startup Tecton. "You can't have a human there making these decisions every time."

While Salesforce said it is largely targeting broad adoption with low-code tools that require a minimum of programming expertise, it will increasingly build connectors that will enable companies to deploy their own machine learning models may be built with outside tools like Hugging Face

Thu, 22 Sep 2022 06:07:00 -0500 en-US text/html https://www.businessinsider.com/salesforce-dreamforce-genie-launch-snowflake-databricks-real-time-2022-9
Killexams : Here's Bret Taylor's first big technical move at Salesforce since becoming co-CEO last year

Bret Taylor, co-CEO of Salesforce, speaks at the Viva Technology Conference in Paris on June 15, 2022.

Nathan Laine | Bloomberg | Getty Images

Ten months after his promotion to co-CEO of Salesforce, serving alongside famed founder Marc Benioff, Bret Taylor is gearing up to take the stage at the annual Dreamforce conference for the first time under his new title.

A career technologist with a master's degree in computer science from Stanford, Taylor acknowledged to CNBC that Salesforce's big product unveiling for this year's event is "unabashedly geeky." It's called Genie, and it's designed to update Salesforce's dominant sales database software with modern technology that gives salespeople real-time information at their fingertips.

"We're really adding a new technology capability to our platform," Taylor said in an interview. Taylor and Benioff will deliver their keynote on Tuesday, starting at 10 a.m. Pacific Time in San Francisco.

To some degree, Salesforce is acknowledging that its existing systems have gotten somewhat dated. The 23-year-old company's original data storage software functions with a transactional database from Oracle, where Benioff spent 13 years before starting Salesforce. The world has become far more complex in the intervening decades, and companies are flocking to databases that can process data from many more sources and enable speedier decisions.

Salesforce's move toward Genie began in 2019, when the company introduced a customer data platform, or CDP, that marketers can use to collect data on clients before sending them ads. With Genie, marketers will have the very latest information available through Salesforce's Marketing Cloud.

Taylor said that, over time, Genie will be integrated into Salesforce's other key products — its clouds for sales, service and commerce. Companies can pay to add Genie capabilities to their existing Salesforce installations, a spokesperson said.

Taylor, a co-creator of Google Maps who also led Facebook's technology group before joining Salesforce in 2016 through the acquisition of his startup Quip, is under some pressure from Wall Street as rising interest rates and the threat of recession lead investors out of growth stocks. Salesforce shares have tumbled 40% this year, more than double the drop by the S&P 500, and are trading near their lowest since April 2020.

Salesforce vs. S&P 500

CNBC

In its earnings report last month, Salesforce trimmed its full-year expectations for profit and revenue. It now expects sales growth for the year of roughly 17%, down from 25% in the last fiscal year, which would mark by far the slowest pace of expansion since the company went public in 2004.

Taylor also has a lot going on outside of Salesforce. He's the chairman of Twitter, which is embroiled in a heated and very public legal battle with Elon Musk that will determine the future of the social media company. Twitter is suing Musk to try and enforce the Tesla CEO's acquisition agreement that he subsequently attempted to terminate.

Taylor declined to talk about the ordeal itself and said it "doesn't come up a lot" when he meets with Salesforce clients. And that's how he spends most of his time.

With the Genie addition, Salesforce will bolster the capabilities of Einstein, the company's artificial intelligence engine that runs in Sales Cloud and other applications. Einstein can recommend which business opportunities are most likely to convert into sales, and Genie will pull in the most latest information, so suggestions are drawn from data in seconds, and soon, in just milliseconds.

Genie will also work in Tableau, the data analytics tool that Salesforce acquired in 2019, making charts as current as possible.

Salesforce's rivals in marketing software, including Adobe and Oracle, have been touting the importance of real-time content data platforms that can draw on a variety of data and respond to the most latest impulses of current and potential clients. Salesforce is trying to bring those capabilities to other departments, like customer service.

Sheryl Kingstone, vice president of customer experience and commerce at S&P Global's technology industry research unit 451 Research, said she's not surprised that Salesforce has been working to bring real-time data across its entire lineup.

"I was more shocked it took so long," she said.

At least since 2017, Salesforce executives have been promoting a concept called Customer 360, which involves serving up a patchwork of information on each customer to provide better treatment. The problem was that data on events wasn't getting piped into the system as they were happening. Taylor is familiar with that criticism.

"I've heard that feedback before," he said. Taylor added that with the "technological breakthrough" of Genie, that shouldn't be an issue in the future.

First Horizon Bank in Memphis, Tennessee, implemented Salesforce's CDP platform earlier this year. The software helps the bank orient new customers and pitch them on mortgages, and it's more reactive to behavior than the manual and batch-processed system First Horizon relied on in the past, said Erin Pryor, the bank's marketing chief. Unlike online ads that can make some people feel as if they're being followed a little too closely, Pryor said this level of product targeting is welcomed by consumers.

"I don't think there's ever going to be a complaint about your institution knowing you and really being able to provide you content and advice on things that are important to you," Pryor said.

WATCH: Deal cycles and valuations may lead to fall cloud sector rally, says Evercore's Kirk Materne

Deal cycles and valuations may lead to fall cloud sector rally, says Evercore's Kirk Materne

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Tue, 20 Sep 2022 04:43:00 -0500 en text/html https://www.cnbc.com/2022/09/20/heres-bret-taylors-first-big-technical-move-at-salesforce-as-co-ceo.html
Killexams : Meta's WhatsApp partners with Salesforce to help 'businesses chat directly with customers' Meta's WhatsApp partners with Salesforce to help 'businesses chat directly with customers' © Provided by Business Today Meta's WhatsApp partners with Salesforce to help 'businesses chat directly with customers'

Meta founder and CEO Mark Zuckerberg on Tuesday announced a new strategic partnership between Meta-owned messaging app WhatsApp and software company Salesforce. The company claims that this “integration will help businesses build experiences to chat with customers on WhatsApp, while being able to manage communication directly from the Salesforce platform.”

Zuckerberg, in a Facebook post, said: “We’re partnering with Salesforce so all businesses that use their platform can use WhatsApp business messages to answer customer questions, run marketing campaigns, and sell directly in chat. More and more people prefer to communicate with businesses over text. That's why we launched our Cloud API earlier this year and are now partnering with Salesforce.”

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Salesforce integration with WhatsApp Business Platform for Marketing Cloud is expected to be available in December 2022, with additional integrations expected to be available in the following months.

Whatsapp is making its Cloud API’s capabilities available to all Salesforce customers globally, which will enable the software company’s customers to offer new experiences right on WhatsApp and easily manage businesses across Salesforce Customer 360 applications.

Michael Affronti, General Manager of Messaging at Salesforce, said, “Our customers are engaging audiences in the US and globally, which requires them to constantly find ways to Boost the customer experience by connecting every customer touchpoint into a source of truth to create truly personalized experiences, at scale.”

Salesforce aims to offer WhatsApp-first business messaging to its customers as a new way to sell, market, and support right from a conversation to increase customer engagement, accelerate sales, and drive better customer support outcomes.

"Whatsapp-first business messaging enables every Salesforce customer to provide personal and conversational experiences that increase sales, Boost customer service, and engage customers wherever they are,” added Affronti.

The software company also revealed that messaging is the next great customer engagement frontier and preferred customer engagement channel. It added that according to 90 per cent of customers, the experience a company provides is as important as its products or services, and 66 per cent of online adults globally prefer messaging as a way of communicating with a business.

According to Salesforce, WhatsApp-first business messaging would bring the companies’ capability to deliver convenient, integrated, and personalised experiences between people and businesses, worldwide.

Asmita Dubey, Chief Digital and Marketing Officer at L’Oréal, said, “As more customers use their mobile devices as their primary way to engage our brand, we need a single messaging solution that pulls in information across sales, service, marketing, commerce, and IT, to help us deliver personalised customer service, deliver product recommendations, and increase sales. Being able to do all of the above on WhatsApp as a single messaging platform could have a tremendous opportunity in beauty, to drive conversational commerce and build greater engagement.

Salesforce further stated that this integration will transform how brands connect seamlessly with consumers through conversational engagement across marketing, commerce, and service interactions. "And, companies will activate their customers directly through the brand-new Genie, a new data platform powering the world's first real-time CRM that delivers seamless, highly personalised experiences across sales, service, marketing, and commerce,” it said.

This would enable companies to target audiences with real-time data that will inform Click-to-WhatsApp ads on Facebook and Instagram to drive customers to a one-to-one messaging experience, it added.

Matt Idema, VP of Business Messaging at Meta, said, “Our expanded partnership with Salesforce is an exciting milestone, and it will significantly scale our ability to help brands offer even better customer experiences on WhatsApp. Between our two companies, we share the belief that messaging is the next era for businesses, and together we’ll help more brands get started with WhatsApp to increase customer engagement, accelerate sales, and drive better outcomes for their business and for their customers.”

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Tue, 20 Sep 2022 05:18:00 -0500 en-IN text/html https://www.msn.com/en-in/money/topstories/meta-s-whatsapp-partners-with-salesforce-to-help-businesses-chat-directly-with-customers/ar-AA1226qD
Killexams : Real Estate Marketing Automation Software Market Analysis, Research Study With Infusionsoft, Salesforce, Agent6S

New Jersey, United States, Oct. 07, 2022 /DigitalJournal/ The Real Estate Marketing Automation Software Market research report provides all the information related to the industry. It gives the markets outlook by giving authentic data to its client which helps to make essential decisions. It gives an overview of the market which includes its definition, applications and developments, and manufacturing technology. This Real Estate Marketing Automation Software market research report tracks all the latest developments and innovations in the market. It gives the data regarding the obstacles while establishing the business and guides to overcome the upcoming challenges and obstacles.

Real estate marketing automation is a process of using technology for marketing. It streamlines your marketing efforts and makes them more effective. Marketing automation platforms manage many aspects of campaigns from one place. This includes real estate email marketing. This also includes social media marketing, mobile messaging and ad management. Its hard to become a successful real estate agent. Its even harder to stay that way. As your business grows, it is difficult to manage your customers. This is where real estate marketing automation comes in. Marketing automation tools segment your customer base. They also guide potential buyers through your sales funnel. They can create personalized emails. In short, real estate marketing automation can save you a lot of time.

Get the PDF trial Copy (Including FULL TOC, Graphs, and Tables) of this report @:

https://a2zmarketresearch.com/sample-request

Competitive landscape:

This Real Estate Marketing Automation Software research report throws light on the major market players thriving in the market; it tracks their business strategies, financial status, and upcoming products.

Some of the Top companies Influencing this Market include:Infusionsoft, Salesforce, Agent6S, Marketo, Oracle, Hubspot, Propertybase, Constellation Real Estate Group, IXACT Contact, Mindmatrix

Market Scenario:

Firstly, this Real Estate Marketing Automation Software research report introduces the market by providing an overview that includes definitions, applications, product launches, developments, challenges, and regions. The market is forecasted to reveal strong development by driven consumption in various markets. An analysis of the current market designs and other basic characteristics is provided in the Real Estate Marketing Automation Software report.

Regional Coverage:

The region-wise coverage of the market is mentioned in the report, mainly focusing on the regions:

  • North America
  • South America
  • Asia and Pacific region
  • Middle East and Africa
  • Europe

Segmentation Analysis of the market

The market is segmented based on the type, product, end users, raw materials, etc. the segmentation helps to deliver a precise explanation of the market

Market Segmentation: By Type

Cloud Based, Web Base

Market Segmentation: By Application

Large Enterprises, SMEs

For Any Query or Customization: https://a2zmarketresearch.com/ask-for-customization

An assessment of the market attractiveness about the competition that new players and products are likely to present to older ones has been provided in the publication. The research report also mentions the innovations, new developments, marketing strategies, branding techniques, and products of the key participants in the global Real Estate Marketing Automation Software market. To present a clear vision of the market the competitive landscape has been thoroughly analyzed utilizing the value chain analysis. The opportunities and threats present in the future for the key market players have also been emphasized in the publication.

This report aims to provide:

  • A qualitative and quantitative analysis of the current trends, dynamics, and estimations from 2022 to 2029.
  • The analysis tools such as SWOT analysis and Porter’s five force analysis are utilized, which explain the potency of the buyers and suppliers to make profit-oriented decisions and strengthen their business.
  • The in-depth market segmentation analysis helps identify the prevailing market opportunities.
  • In the end, this Real Estate Marketing Automation Software report helps to save you time and money by delivering unbiased information under one roof.

Table of Contents

Global Real Estate Marketing Automation Software Market Research Report 2022 – 2029

Chapter 1 Real Estate Marketing Automation Software Market Overview

Chapter 2 Global Economic Impact on Industry

Chapter 3 Global Market Competition by Manufacturers

Chapter 4 Global Production, Revenue (Value) by Region

Chapter 5 Global Supply (Production), Consumption, Export, Import by Regions

Chapter 6 Global Production, Revenue (Value), Price Trend by Type

Chapter 7 Global Market Analysis by Application

Chapter 8 Manufacturing Cost Analysis

Chapter 9 Industrial Chain, Sourcing Strategy and Downstream Buyers

Chapter 10 Marketing Strategy Analysis, Distributors/Traders

Chapter 11 Market Effect Factors Analysis

Chapter 12 Global Real Estate Marketing Automation Software Market Forecast

Buy Exclusive Report @: https://www.a2zmarketresearch.com/checkout

Contact Us:

Roger Smith

1887 WHITNEY MESA DR HENDERSON, NV 89014

[email protected]

+1 775 237 4157

Fri, 07 Oct 2022 04:31:00 -0500 A2Z Market Research en-US text/html https://www.digitaljournal.com/pr/real-estate-marketing-automation-software-market-analysis-research-study-with-infusionsoft-salesforce-agent6s
Killexams : Airkit Launches on Salesforce AppExchange

Airkit has launched on Salesforce AppExchange, enabling Salesforce customers to leverage Airkit's app development platform to build fully integrated rich web, chat, messaging, and agent applications.

"Airkit and Salesforce have always collaborated successfully, from selling our former company, RelateIQ, to Salesforce in 2014, starting Airkit, and having Salesforce Ventures as an early investor, and now launching on AppExchange. We will continue to drive the next evolution of technology for the Fortune 1000," said Stephen Ehikian, co-founder and CEO of Airkit, in a statement.

"Airkit is a welcome addition to AppExchange, as they power digital transformation by allowing enterprises and rapidly growing businesses to rapidly design and develop bespoke applications across web, chat, SMS, voice, and inside Sales and Service Cloud for agents," said Woodson Martin, general manager of Salesforce AppExchange, in a statement. "AppExchange is constantly evolving to connect customers with the right apps and experts for their business needs."

Tue, 20 Sep 2022 04:19:00 -0500 text/html https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=154996
Killexams : Email Management Software Market 2022: Comprehensive Study by Top Key Players Yesware, Salesforce, SMTP2GO

New Jersey, United States, Oct. 07, 2022 /DigitalJournal/ The Email Management Software Market research report provides all the information related to the industry. It gives the markets outlook by giving authentic data to its client which helps to make essential decisions. It gives an overview of the market which includes its definition, applications and developments, and manufacturing technology. This Email Management Software market research report tracks all the latest developments and innovations in the market. It gives the data regarding the obstacles while establishing the business and guides to overcome the upcoming challenges and obstacles.

Email management software allows you to work more efficiently with your team on emails. Also, it gives you relevant information about your customers, so you have all the information at your fingertips to create a better customer experience. Good email management software captures your contact in an insightful customer profile. The profile shows you contact information, business information and previous contacts. This way you have all the information you need to offer your customer the best service.

Get the PDF trial Copy (Including FULL TOC, Graphs, and Tables) of this report @:

https://a2zmarketresearch.com/sample-request

Competitive landscape:

This Email Management Software research report throws light on the major market players thriving in the market; it tracks their business strategies, financial status, and upcoming products.

Some of the Top companies Influencing this Market include:Yesware, Salesforce, SMTP2GO, TitanHQ, Agile CRM, IBM, Email Laundry, MimeCast, Barracuda Networks, SendGrid, Microsoft, Zoho, Sendinblue

Market Scenario:

Firstly, this Email Management Software research report introduces the market by providing an overview that includes definitions, applications, product launches, developments, challenges, and regions. The market is forecasted to reveal strong development by driven consumption in various markets. An analysis of the current market designs and other basic characteristics is provided in the Email Management Software report.

Regional Coverage:

The region-wise coverage of the market is mentioned in the report, mainly focusing on the regions:

  • North America
  • South America
  • Asia and Pacific region
  • Middle East and Africa
  • Europe

Segmentation Analysis of the market

The market is segmented based on the type, product, end users, raw materials, etc. the segmentation helps to deliver a precise explanation of the market

Market Segmentation: By Type

Cloud-based, On-premise

Market Segmentation: By Application

Large Enterprises, Small and Medium-sized Enterprises (SMEs)

For Any Query or Customization: https://a2zmarketresearch.com/ask-for-customization

An assessment of the market attractiveness about the competition that new players and products are likely to present to older ones has been provided in the publication. The research report also mentions the innovations, new developments, marketing strategies, branding techniques, and products of the key participants in the global Email Management Software market. To present a clear vision of the market the competitive landscape has been thoroughly analyzed utilizing the value chain analysis. The opportunities and threats present in the future for the key market players have also been emphasized in the publication.

This report aims to provide:

  • A qualitative and quantitative analysis of the current trends, dynamics, and estimations from 2022 to 2029.
  • The analysis tools such as SWOT analysis and Porter’s five force analysis are utilized, which explain the potency of the buyers and suppliers to make profit-oriented decisions and strengthen their business.
  • The in-depth market segmentation analysis helps identify the prevailing market opportunities.
  • In the end, this Email Management Software report helps to save you time and money by delivering unbiased information under one roof.

Table of Contents

Global Email Management Software Market Research Report 2022 – 2029

Chapter 1 Email Management Software Market Overview

Chapter 2 Global Economic Impact on Industry

Chapter 3 Global Market Competition by Manufacturers

Chapter 4 Global Production, Revenue (Value) by Region

Chapter 5 Global Supply (Production), Consumption, Export, Import by Regions

Chapter 6 Global Production, Revenue (Value), Price Trend by Type

Chapter 7 Global Market Analysis by Application

Chapter 8 Manufacturing Cost Analysis

Chapter 9 Industrial Chain, Sourcing Strategy and Downstream Buyers

Chapter 10 Marketing Strategy Analysis, Distributors/Traders

Chapter 11 Market Effect Factors Analysis

Chapter 12 Global Email Management Software Market Forecast

Buy Exclusive Report @: https://www.a2zmarketresearch.com/checkout

Contact Us:

Roger Smith

1887 WHITNEY MESA DR HENDERSON, NV 89014

[email protected]

+1 775 237 4157

Thu, 06 Oct 2022 12:00:00 -0500 A2Z Market Research en-US text/html https://www.digitaljournal.com/pr/email-management-software-market-2022-comprehensive-study-by-top-key-players-yesware-salesforce-smtp2go
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