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Exam Code: Google-AMA Practice exam 2023 by team
Google-AMA Google AdWords Mobile Advertising

Exam Detail:
The Google AdWords Mobile Advertising certification exam assesses an individual's knowledge and skills in creating, managing, and optimizing mobile advertising campaigns using Google AdWords. Here are the exam details for the Google AdWords Mobile Advertising certification:

- Number of Questions: The exact number of questions may vary, but the exam typically consists of multiple-choice questions.

- Time Limit: The time allotted to complete the exam is 90 minutes.

Course Outline:
The course outline for the Google AdWords Mobile Advertising certification covers several key areas related to mobile advertising campaign management. The courses typically included in the course outline are as follows:

1. Introduction to Mobile Advertising:
- Understanding the mobile landscape and its impact on advertising.
- Recognizing the benefits of mobile advertising for businesses.
- Identifying different mobile ad formats and placements.

2. Mobile Advertising Campaign Creation:
- Setting campaign objectives and goals for mobile advertising.
- Conducting keyword research and selecting relevant keywords for mobile ads.
- Creating effective mobile ad copy and utilizing ad extensions.

3. Mobile Ad Formats and Ad Management:
- Understanding different mobile ad formats, including text ads, image ads, and video ads.
- Utilizing targeting options to reach the desired mobile audience.
- Setting bid strategies and budget allocation for mobile campaigns.

4. Mobile App Advertising:
- Implementing mobile app promotion campaigns.
- Utilizing app-specific targeting and ad formats.
- Tracking and measuring app installs and conversions.

5. Mobile Website Advertising:
- Creating mobile-friendly landing pages and optimizing user experience.
- Implementing mobile-specific ad extensions and call extensions.
- Tracking and analyzing mobile website performance.

Exam Objectives:
The objectives of the Google AdWords Mobile Advertising certification exam are as follows:

- Assessing candidates' understanding of mobile advertising concepts, strategies, and best practices.
- Evaluating candidates' proficiency in creating and managing mobile advertising campaigns.
- Testing candidates' knowledge of mobile-specific ad formats, targeting options, and optimization techniques.

Exam Syllabus:
The specific exam syllabus for the Google AdWords Mobile Advertising certification may cover the following topics:

1. Mobile Advertising Fundamentals:
- Mobile advertising landscape and its significance.
- Mobile ad formats, targeting options, and ad extensions.
- Mobile ad policies and best practices.

2. Mobile Campaign Creation and Management:
- Setting up mobile advertising campaigns.
- Keyword research and selection for mobile ads.
- Mobile ad copy creation and optimization.

3. Mobile App Advertising:
- Mobile app promotion campaigns.
- App-specific ad formats and targeting.
- Tracking and measuring app installs and engagement.

4. Mobile Website Advertising:
- Creating mobile-friendly landing pages.
- Mobile-specific ad extensions and call extensions.
- Mobile website performance tracking and optimization.

Google AdWords Mobile Advertising
Google Advertising book
Killexams : Google Advertising book - BingNews Search results Killexams : Google Advertising book - BingNews Killexams : Children’s advocates ask FTC to investigate Google for targeting ads to kids No result found, try new keyword!Children's advocacy groups including Fairplay and Common Sense Media are asking the Federal Trade Commission to investigate Google, saying the tech giant serves personalized ads to kids on YouTube ... Tue, 22 Aug 2023 22:00:00 -0500 text/html Killexams : Children’s Groups Call For FTC Probe Into Google’s Ad Targeting

A group of children's advocacy groups is calling on the Federal Trade Commission to investigate Google's use of personalized ads on YouTube, saying they're being illegally served to children.

The Children’s Online Privacy Protection Act requires sites appealing to children to gain consent from parents before collecting the personal information of under-13s. But in a Request for Investigation, Fairplay and the Center for Digital Democracy suggest that, despite this, Google is serving personalized ads on "made for kids" YouTube videos and is tracking viewers of these videos.

The accusation follows initial research from Adalytics, which appears to indicate that Google is surreptitiously using cookies and identifiers on these videos for tracking purposes, is serving personalized ads and transmitting data about viewers to data brokers and ad tech companies.

And separate research by both Fairplay and ad buyers appears to back this up. The team ran test ad campaigns on YouTube in which they selected a series of users on the basis of various attributes and instructed Google to only run the ads on "made for kids" channels, a request which should, in theory, have resulted in zero placements.

Instead, the result was thousands of ad impressions; and, they say, the reporting Google provided to Fairplay and the ad buyers to demonstrate the efficacy of the ad buys would not be possible if the ads were, as Google claims, contextual.

"If Google’s representations to its advertisers are accurate, it is violating COPPA," says Josh Golin, executive director of Fairplay.

"The FTC must launch an immediate and comprehensive investigation and use its subpoena authority to better understand Google’s black box child-directed ad targeting."

It's not the first time the company has come under fire over similar issues, with parent company Alphabet forking out $170 million in 2019 to settle allegations that it had been illegally collected personal data on children without their parents’ consent. Last week, the company released a statement on the Adalytics report, describing it as "deeply flawed and uninformed."

"Since January 2020, YouTube has treated personal information from anyone watching ‘made for kids’ content on the platform as coming from a child, regardless of the age of the viewer. This means we prohibit ads personalization," says Dan Taylor, vice president for global ads.

"Additionally, we do not allow the use of third-party trackers in advertisements served on made for kids content on YouTube."

The new call follows a similar letter last week from senators Edward J. Markey and Marsha Blackburn, suggesting that "potentially millions" of children could have been impacted.

It's worth noting that the advocacy groups do not directly accuse Google of breaking the terms of COPPA, instead describing the situation as "unclear" and asking the FTC to investigate.

But, says Golin, "If Google and YouTube are violating COPPA and flouting their settlement agreement with the Commission, the FTC should seek the maximum fine for every single violation of COPPA and injunctive relief befitting a repeat offender."

Google has been approached for comment on the advocacy groups' letter.

Wed, 23 Aug 2023 00:10:00 -0500 Emma Woollacott en text/html
Killexams : There's 'Waymo' To Google Than Meets The Eye No result found, try new keyword!Google is seeing a turnaround this year, and its moonshot projects hold great potential. Click here to see why GOOG stock is a Buy. Tue, 15 Aug 2023 23:00:00 -0500 en-us text/html Killexams : Google has given credits to advertising agencies over 'billing discrepancies' No result found, try new keyword!One study, which Google has disputed, said the company had violated its own video promotion and placement standards almost 80% of the time. Tue, 15 Aug 2023 02:38:00 -0500 text/html Killexams : Is Google Collecting Children’s Data For Ads? New Report Sparks Concern

A new report accuses Google of serving targeted ads to children and harvesting their data, potentially violating federal privacy laws.

The allegations cast doubt on Google’s previous promises to protect children better online.

The report, published by advertising analytics firm Adalytics, claims that YouTube continues to serve personalized ads and employ ad trackers on videos and channels labeled “made for kids.”

This would break Google’s 2019 settlement with the Federal Trade Commission over alleged Children’s Online Privacy Protection Act (COPPA) violations.

COPPA, enacted in 1998, restricts websites and apps from collecting personal data on users under 13 without explicit parental consent.

In its 2019 settlement, Google paid $170 million and pledged to stop collecting data on children’s content and turn off personalized ads.

Details On Report’s Findings

According to Adalytics, Google enables advertisers to target children based on their interests and demographics.

The report includes purported examples of major brands like Disney, Verizon, and Hyundai running behavioral ads on nursery rhyme channels and cartoons.

When clicked, these ads allegedly lead to advertiser websites that immediately set tracking cookies and share children’s data with third parties like Facebook and TikTok without obtaining the required consent.

The report states:

“Many advertisers were observed setting ad targeting cookies, persistent identifiers, and engaging in meta-data sharing with data brokers.”

Some ads were even for Google’s products, including YouTube TV and Chrome, which don’t allow users under 18.

The report claims if a toddler clicked these ads, Google would install cookies for ad personalization.

Google Denies Any Wrongdoing

In response, Google denied flouting any regulations, saying it prohibits personalized ads and third-party trackers on children’s videos.

In a blog post, Google says:

“We do not link cookies to the viewing of made for kids content for advertising purposes, and a viewer’s activity on made for kids content can’t be used for ads personalization.”

Google adds:

“The cookies identified in this report are encrypted and not usable by another tech company, advertiser, publisher or a data broker.”

However, the Adalytics report argues that Google makes it overly difficult for advertisers to opt out of having their ads run on kids’ videos.

“No – it is NOT easy to avoid ‘made for kids’ channels,” media buyers surveyed in the report responded.

The report’s authors claim that tools like Google’s Performance Max algorithm may optimize ad delivery for kids’ clicks.

While Google denied any wrongdoing, the report calls for greater transparency and accountability around ads on children’s content. The findings merit closer regulatory scrutiny.

“We welcome responsible research around our products,” said Google’s statement responding to the report.

Criticism Of YouTube’s Protection Methods

Privacy advocates argue Google’s model facilitates hidden data collection from children. While Google insists its tools prevent this, critics say it needs to do more to close loopholes.

One advertising executive interviewed in the report states:

“Google has failed advertisers, again. There is no reasonable excuse for ads running on content intended primarily for kids.”

Calls For More Scrutiny & Auditing

Whether the report proves that YouTube breached its FTC agreement remains to be seen.

Further independent audits of YouTube’s algorithms and ad systems may be needed to ensure proper safeguards for children are in place.

If confirmed, harvesting children’s data for profit — years after Google paid $170 million for similar violations — would likely provoke stern action.

Google maintains that “protecting kids and teens is a top priority” across its platforms.

Featured Image: Aleksandra Suzi/Shutterstock

Sun, 20 Aug 2023 14:26:00 -0500 en text/html
Killexams : Google Ads trials enhanced customer service for small businesses

Google Ads will offer enhanced customer service for small businesses as part of a new paid pilot.

A select number of agencies and advertisers have been invited to test the new program, which offers one-on-one support tailored to specific customer needs.

Why we care. Small business owners using the program can get specialized advice faster by using this premium service, which has historically only been accessible to Google Ads’ biggest clients.

What’s next? Google will collect feedback from participants. In time, Google hopes to roll the service out to more small- and medium-sized businesses. A Google spokesperson said:

  • “These changes are part of a long-term strategy that we’ll be building on over time, testing, and learning as we go.”

Why now? Google launched the pilot in response to a “common complaint” from small businesses that they more specialized advice from the search engine’s experts, along with ideas for how they can Excellerate their ads campaigns and optimize their budgets – a level of service not provided by Google’s automated self-service system.

Get the daily newsletter search marketers rely on.

What has Google said? A spokesperson from Google told Search Engine Land:

  • "The paid pilot is intentionally small in scope so we can take feedback and iterate based on what works best for our customers."
  • "As part of this evolution, we’ve made significant upgrades to the Help Center to help customers resolve issues on their own, more easily. This includes multimedia additions, such as videos and GIFs, across articles related to how to edit your campaign settings, edit your bids, and resolve data inconsistencies in Google Ads accounts. We will continue to invest in this area."
  • "Agencies working with customers included in this pilot will also be able to schedule specialized paid support consultations tailored to their clients’ specific needs."

New on Search Engine Land

About the author

Nicola Agius is Paid Media Editor of Search Engine Land after joining in 2023. She covers paid search, paid social, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company’s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book ‘Mastering In-House SEO’.

Wed, 16 Aug 2023 06:51:00 -0500 Nicola Agius en text/html
Killexams : Google responds to accusations of ads tracking data of children

Google, the parent company of YouTube, responded to a report that suggested YouTube advertisers are sourcing data from children viewing videos on the platform.

On Aug. 18, a day after the report surfaced, Google posted a blog reinstating its “strict privacy standards around made for kids content,” which is content marked on YouTube created for children.

The BigTech giant said it has focused on creating kid-specific products like YouTube Kids and supervised accounts.

“We’ve invested a great deal of time and resources to protect kids on our platforms, especially when it comes to the ads they see…”

It said it launched a restriction worldwide for personalized ads and age-sensitive ad categories for its users under 18. Additionally, the post clarified that it does not allow third-party trackers on ads that appear on kids’ content. 

Nonetheless, on Aug. 17, data analysis and transparency platform Adalytics published a 206-page report alleging that advertisers on YouTube could be “inadvertently harvesting data from millions of children.”

Some of the claims made in the report include cookies indicating a “breakdown” of privacy and YouTube creating an “undisclosed persistent, immutable unique identifier” that gets transmitted to servers even on made-for-kids videos with no clarity on why it’s collecting it.

Related: Universal Music and Google in talks over deal to combat AI deep fakes: Report

An article from The New York Times also reported on the research from Adalytics, specifically highlighting an instance where an adult-targeted ad from a Canadian bank was shown to a viewer on a video label for kids.

Adalytics reported that since that viewer clicked on the ad, tracking software from Google, Meta and Microsoft, along with companies, was tagged on the user’s browser.

Concerns around Google’s privacy and data collection standards have been raised in accurate months, as the company has been releasing more products with artificial intelligence (AI) incorporated.

On July 11, Google was hit with a lawsuit over its new AI data-scraping privacy policy updates, with the prosecutors saying it is representing millions of users who have had their privacy and property rights violated due to the changes. 

Less than a month later, a report was published that analyzed AI-powered extensions for Google’s internet browser Chrome, which said two-thirds could endanger user security.

Most recently, on Aug. 15, Google introduced a series of enhancements for its search engine incorporating advanced generative AI features.

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