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Exam Code: Salesforce-CDP Salesforce Customer Data Platform (CDP) learning January 2024 by Killexams.com team

Salesforce-CDP Salesforce Customer Data Platform (CDP)

Exam Specification:

- exam Name: Salesforce Customer Data Platform (CDP)
- exam Code: Salesforce-CDP
- exam Duration: 90 minutes
- exam Format: Multiple-choice and multiple-select questions

Course Outline:

1. Introduction to Salesforce Customer Data Platform (CDP)
- Understanding the role and benefits of a Customer Data Platform
- Overview of Salesforce CDP and its key features
- Exploring use cases and business scenarios for CDP implementation

2. CDP Architecture and Data Model
- Understanding the architecture and components of Salesforce CDP
- Exploring the data model and data sources in CDP
- Designing and configuring data ingestion and transformation processes

3. Data Governance and Privacy in CDP
- Implementing data governance practices in CDP
- Ensuring data privacy and compliance with regulatory requirements
- Managing consent and preferences for customer data

4. Segmentation and Audience Management
- Creating and managing customer segments in CDP
- Defining target audiences and customer personas
- Personalizing customer experiences based on segmentation

5. Customer Journey Orchestration
- Designing and automating customer journeys in CDP
- Mapping customer touchpoints and interactions
- Implementing journey analytics and optimization

6. Data Analytics and Insights
- Analyzing customer data and generating insights
- Implementing data visualization and reporting capabilities
- Utilizing machine learning and AI for data analysis

7. Integration and Data Exchange
- Integrating CDP with other Salesforce products and third-party systems
- Implementing data synchronization and data exchange processes
- Designing and configuring API integrations for data flow

8. CDP Implementation and Deployment
- Planning and executing CDP implementation projects
- Managing data migration and data quality processes
- Ensuring system scalability and performance

Exam Objectives:

1. Understand the role and benefits of a Customer Data Platform.
2. Design and configure the architecture and data model in Salesforce CDP.
3. Implement data governance and ensure data privacy in CDP.
4. Create and manage customer segments for targeted marketing efforts.
5. Design and automate customer journeys in CDP.
6. Analyze customer data and generate insights using CDP.
7. Integrate CDP with other systems and implement data exchange processes.
8. Plan and execute CDP implementation projects.

Exam Syllabus:

The exam syllabus covers the following syllabus (but is not limited to):

- Introduction to Salesforce CDP
- CDP architecture and data model
- Data governance and privacy in CDP
- Segmentation and audience management
- Customer journey orchestration
- Data analytics and insights
- Integration and data exchange
- CDP implementation and deployment
Salesforce Customer Data Platform (CDP)
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Question: 51
Data from which object will be deleted when processing a Data Deletion or Right to be forgotten request
A. Individual and all related entities in data model
B. Individual, all related entities in data model and mapped data streams
C. Unified individual, all related entities in data model and mapped data streams
D. Unified individual and all related entities in data model
Answer: D
Question: 52
What is the process called of Cleaning, Deduplicating, Merging data into a single ID?
A. Data Unification
B. Data Mining
C. Data Cleansing
Answer: A
Question: 53
What Salesforce CDP API enables simultaneous retrieve of customer profile along with their calculated insights?
A. Profile API
B. Query API
C. Calculated Insights API (Doubt)
D. Metadata API
Answer: C
Question: 54
How long does it take for the suggested values to be visible after being enabled?
A. Up to 1 week
B. Up to 24 hours
C. Instantly
D. Up to 48 hours
Answer: B
Question: 55
In addition to Unified Individual Object, what other object does Salesforce CDP automatically create and manage
during the Identity Resolution process?
A. Unified Lead Objects
B. Unified Contact Point Objects
C. Unified Order Objects
D. Unified Product Objects
Answer: B
Question: 56
Which CDP objects are available as tables via the Tableau connector to discover new
insights about customers?
A. Calculated insights
B. Data Model Objects
C. All Objects
D. Unified Profile
Answer: C
Question: 57
What is the first step to setup and configure a marketing cloud customer data platform instance?(1)
A. Connect to the Marketing Cloud Account CDP is provisioned in
B. Complete the Salesforce CDP provisioning process
C. Connect to the Salesforce CRM Org CDP is provisioned in
D. Enable Salesforce CDP Admin permission set to the Salesforce CRM Org
E. CDP Admin has already configured the Salesforce CRM connector and setup data
Answer: D
Question: 58
Which formula function should a Data Specialist use to create composite key if the primary key is not available in the
data stream?
A. COALESCE
B. UUID
C. CONCATE
D. SUBTITUTE
Answer: C
Question: 59
Which of the fields is non-editable during data ingestion?
A. Field label
B. Header label
C. Field API name
D. Data Type
Answer: B
Question: 60
What permission setting should an admin check if the custom CRM object is not accessible from CDP?
A. Create object permission enabled in CDP org
B. Read object permission enabled in Source CRM Org
C. Modify all object permission enabled in CDP org
D. View All object permission enabled in Source CRM org
Answer: D
Question: 61
How does an admin increase the consolidation rate for identity resolution?
A. Add more matching rules to broaden the search of matches
B. Change the ignore empty value option
C. Change all reconciliation rules to source sequence
D. Reduce the number of matching rules
Answer: A
Question: 62
In addition to the unified individual object, what other object does salesforce CDP automatically create and manage
during the identity resolution process?
A. Unified product catalog objects
B. Unified contact point objects
C. Unified order objects
D. Unified lead objects
Answer: B
Question: 63
What is the correct formula to display the value of the raw data column of “Revenue” plus a 5% margin?
A. SELECT([‘Revenue’] *1.05)
B. SELECT([‘revenue’] *1.05)
C. sourceField([‘Revenue’] *1.05)
D. sourceField([‘revenue’] *1.05)
Answer: C
Question: 64
Which of these is present in Identity Resolution Summary?
A. Unified Individuals
B. Last Processing Status
C. Matched Individuals
D. All the above
Answer: D
Question: 65
What are 2 options to stop a segment from publishing?
A. Disable
B. Skip
C. Unpublish
D. Delete
Answer: D
Question: 66
Salesforce CDP create automations in Marketing Cloud Automation Studio to support data ingestion. Under which
Business Unit(s) will these automations be created?
A. All Business Unit (Bus) in the Account including Top-level (ENT) business unit
B. All Business Units (Bus) in the account used for sending
C. All selected business unit (Bus) during mapping
D. Top-level (ENT) business unit only
Answer: A
Question: 67
What is the primary object for an Organization, Individual, Affiliation Group, Member in the Cloud Information
Model?
A. Membership
B. Party
C. Global Account
D. Individual
Answer: B
Question: 68
What are the two benefits of Calculate Insights compared to Segment criteria?
A. It creates simple logic on row-based operations
B. It creates reusable contents
C. Marketer friendly drag and drop interface
D. It performs complex queries on multiple objects
Answer: B,D
Question: 69
How can an administrator check segment publishing status?
A. Segments publish summary dashboard
B. Publish History related list in Activation Record
C. Segments publish history report
D. Publish History related list in Segment Record
Answer: B,D
Question: 70
What are the three available data related APIs in CDP?
A. Transactional API
B. Profile API
C. Unified Profile API
D. Data Query API
E. Calculated Insights API
Answer: B,D,E
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Salesforce Salesforce learning - BingNews https://killexams.com/pass4sure/exam-detail/Salesforce-CDP Search results Salesforce Salesforce learning - BingNews https://killexams.com/pass4sure/exam-detail/Salesforce-CDP https://killexams.com/exam_list/Salesforce Best Salesforce Certification Courses

Salesforce skills and certifications are in high demand in the information technology industry and you’ll be positioned to take your career to the next level with a few certifications under your belt. 

But what’s the best way to prepare for the exam? An online Salesforce certification course is an ideal place to start. Whether you’re new to Salesforce or need to brush up on your skills, we’ll go over several options for you to choose from that go beyond an exam guide.

The Best Salesforce Certification Courses

We explored over 100 Salesforce certification courses on the web and come up with our top picks. The featured courses are from LinkedIn Learning, PluralSight, Trailhead and Udemy. While this CRM platform is popular and these names are well-known, you should the platform that make the most sense for your needs.

Here’s a description of each course, who it’s for and the price point. We’ve also categorized the courses by skill level: beginners, intermediate students and advanced students.  

Salesforce Certification Courses for Beginners

These Salesforce Certification Courses are great for if you’re just learning the ropes.

1. The Complete Salesforce Classic Administrator by Udemy

  • Who it’s for: Beginners
  • Price: $19.99

Just $19.99 gets you a seat in this bestselling course from Udemy — it’ll teach you everything you need to know to pass the Salesforce Administrator Certification Exam.

When you enroll, you’ll have instant access to 10.5 hours of on-demand video, 17 articles, 2 downloadable resources and 1 practice test. The class begins with a lesson on how to create your own free account. You’ll also learn core concepts of the platform along with the mechanics of deploying the Lightning Experience in Salesforce.

The class is instructed by Mike Wheeler, Salesforce trainer, and Aaron Wheeler, Adobe certified expert. It’s designed for beginners and those who are a bit more experienced who want to take the Salesforce Administrator Exam. 

2. Prepare for Your Salesforce Administrator Credential by Trailhead 

  • Who it’s for: Beginners
  • Price: Free 

It’s fun to prepare for your Salesforce Administrator Certification exam through Trailhead’s course. 

This 53-hour class begins with an overview of the exam so you’ll know what to expect when it’s time to test. It’s followed by an organization setup task in Salesforce. Once you’ve got the foundational work out of the way, you’ll jump right into the first Salesforce Platform Basics module. 

As the course progresses, you’ll be required to complete a series of assignments and projects to demonstrate your proficiency in the subject. The class wraps up with helpful study tools and a practice test. 

Enrollment is free, but you’ll need to sign up for a Trailhead account to get started. 

3. Formula Fundamentals in Salesforce by PluralSight 

  • Who it’s for: Beginners
  • Price: Included with a monthly subscription 

You might want to gain a better understanding of how Salesforce formulas work if you want to enhance your user experience. This 5-star course is worth exploring. The class is a little over 1.5 hours and includes 6 modules. 

Instructor and software developer Dan Appleman covers formulas, data, operators and functions. He also shares real-life examples and testing formulas that can significantly assist you when as you use the platform. 

The enrollment fee for Formula Fundamentals in Salesforce is included in the $29 PluralSight monthly subscription. You can also grab a seat for free by signing up for a 10-day trial. 

Have you mastered Salesforce mechanics? If not, these intermediate-level courses may be a good fit.

4. Cert Prep: Salesforce Certified Administration by LinkedIn Learning (Formerly Lynda.com)

  • Who it’s for: Intermediate students
  • Price: Included with a monthly membership

Taught by Christopher Matthew Spencer, a Salesforce certified administrator, this course is best for those who are ready to start preparing for the qualification exam. 

The 1-hour class touches on the benefits of certification, what’s included in the exam and how to register. You’ll also learn which study materials are most useful and the tips you should implement to increase your odds of earning a passing score on the first attempt. 

It’s free to enroll with a $29.99 LinkedIn Learning monthly membership. But if you’re not yet a member, sign up for a free 1-month subscription to access the course for free.

5. Salesforce Platform App Builder Certification Course by Udemy

  • Who it’s for: Intermediate students 
  • Price: $19.99

Learn what it takes to pass the Salesforce Platform App Builder Certification Exam in this bestselling course from Udemy. You’ll also learn how to set up security and access permissions, configure a role hierarchy, build apps on the platform and a host of other useful skills. 

This class includes 19 hours of on-demand video, 11 articles and 6 downloadable resources to supplement your learning. Once you’ve reached the finish line, you’ll receive a Certificate of Completion. 

Enrollment is only $19.99 and it’s best to have a working knowledge of Salesforce before you sign up for the class.

6. Prepare for Your Salesforce Platform App Builder Credential by Trailhead

  • Who it’s for: Intermediate students
  • Price: Free 

You’ll be able to review key concepts that appear on the Salesforce Platform App Builder exam. This class begins with a primer on Salesforce fundamentals and dives into more complex concepts related to app building. 

The material is delivered through interactive modules that include hands-on tasks and projects designed to enhance your experience. After the course, you can work through real-life simulations that apply to concepts featured in the certification exam. Expect to spend approximately 55 hours working through the course.

Make sure you know design, building and implementation of custom application basics before you enroll in the course. 

Advanced Salesforce Certification Courses

Do you have extensive knowledge of the platform or are you a Salesforce certified administrator? You may be interested in these advanced courses.

7. Salesforce Certified Advanced Administrator- Part 1 by Udemy 

  • Who it’s for: Advanced students
  • Price: $19.99

Do you want to take your career to the next level as a Salesforce Certified Advanced Administrator? This course, the first of a 3-part series, will provide you a sneak peek into what the process entails. You can proceed with the other 2 classes in Udemy if you enjoyed the first.

Test drive this 5-hour course for only $19.99. You can receive your money back within 30 days of enrollment if you’re not satisfied for any reason.

The Salesforce Administrator Certification Credential is a prerequisite for this course and you’ll also need it to sit for the exam. 

8. Salesforce Sales Cloud Consultant Certification by Udemy

  • Who it’s for: Advanced students
  • Price: $19.99

Are you interested in the Cloud Consultant Certification? If so, you might want to consider taking this class. This Udemy bestseller will equip you with the knowledge needed to pass the exam. Over 1,700 students have enrolled in this comprehensive course to date. 

You’ll be able to access a thorough discussion of the components of the exam. Instructor Mike Wheeler also covers implementation strategies, sales cloud solution design, marketing and leads, opportunity management, sales productivity and a host of other integral concepts. 

You can enroll for $19.99 and have instant access to 11 hours of on-demand video, 13 articles and 7 downloadable resources. 

9. Salesforce Service Cloud Consultant Certification Course by Udemy

  • Who it’s for: Advanced students 
  • Price: $19.99

This bestselling course will prepare you to pass the Salesforce Service Cloud Consultant Certification Exam. It includes 115 lectures condensed into 11 hours of video. You will also have access to 9 articles when you enroll. 

Instructors Mike and Aaron Wheeler offer 11 modules to provide you access to essential industry knowledge. You’ll also earn the mechanics of implementation strategies, service cloud solution design, building custom service apps, knowledge management and interaction channels. 

Enrollment is $19.99 and you should have experience working in Salesforce before you register for this class. 

What Makes a Great Salesforce Certification Course?

Going beyond a practice exam, you need a certificate course that meets you where you are. The best Salesforce certification programs meet the following criteria

Taught by an Experienced Salesforce Trainer

Are you an IT employee? If so, you’re well aware that Salesforce is a sophisticated customer relationship management platform. Make sure you get an instructor who can break down terms, concepts and methodology. Look for a Salesforce trainer who’s well-versed in the platform and understands how to get you through the online certificate program. A Salesforce consultant may know the platform, but make sure they teach in a manner that speaks to you.

Interactive and Includes Resources 

You can’t expect to become skilled in Salesforce by practicing a multi-page document. For this reason, the course should be interactive and include tasks or projects that allow you to apply the knowledge you’ve learned in the modules. It’s also a bonus if the instructor provides demonstrations for you to reference at a later date if needed. 

Most importantly, the course should include at least 1 practice exam to test your proficiency in the material. Otherwise, you won’t know whether you’re prepared to take the salesforce certification exam or if you need more time to study. 

Self-Paced

Some classes may force you to rush through the material to meet deadlines. As you explore sales Certification courses, confirm that you’re allowed to work at your own pace prior to the Salesforce exam. That way, you can take your time and provide yourself the best chance at passing the applicable exam on the first attempt. 

Choose the Right Salesforce Certification Course

Enrolling in a reputable Salesforce certification course is the best way to set yourself up for success. You’ll take the guesswork out of trying to figure out what concepts to focus on and you’ll increase the odds of passing on the first try. 

New to Salesforce? Consider a free course to get acclimated with the platform. Once you’ve mastered the basics, move on to more complex material — enroll in intermediate and advanced courses. 

Confirm that the course is taught by a Salesforce trainer with a stellar track record. The course should also be self-paced so you have an ample amount of time to understand, retain and apply the information shared in the class. 

Frequently Asked Questions

A

Benzinga recommends The Complete Salesforce Classic Administrator and Prepare for Your Salesforce Administrator Credentials.

A

It takes 6 weeks to complete the certification, depending on your experience.

A

Depending on the industry in which you work and your role, you may or may not need Salesforce certification to obtain gainful employment. However, it is wise to receive as much training as you can to make yourself more marketable over the long-term.

Wed, 13 Dec 2023 10:01:00 -0600 en text/html https://www.benzinga.com/money/best-salesforce-certification-courses
Salesforce Pricing Guide (December 2023) No result found, try new keyword!You can also find add-ons under the “products” tab on the Salesforce website. Each app is different, requiring another knowledge base to learn this optional system. Much like shopping for CRM ... Wed, 20 Dec 2023 10:00:00 -0600 text/html https://www.marketwatch.com/guides/business/salesforce-pricing/ This Is What Whales Are Betting On Salesforce

Deep-pocketed investors have adopted a bearish approach towards Salesforce CRM, and it's something market players shouldn't ignore. Our tracking of public options records at Benzinga unveiled this significant move today. The identity of these investors remains unknown, but such a substantial move in CRM usually suggests something big is about to happen.

We gleaned this information from our observations today when Benzinga's options scanner highlighted 24 extraordinary options activities for Salesforce. This level of activity is out of the ordinary.

The general mood among these heavyweight investors is divided, with 33% leaning bullish and 66% bearish. Among these notable options, 10 are puts, totaling $980,886, and 14 are calls, amounting to $619,813.

What's The Price Target?

Based on the trading activity, it appears that the significant investors are aiming for a price territory stretching from $140.0 to $390.0 for Salesforce over the recent three months.

Insights into Volume & Open Interest

In terms of liquidity and interest, the mean open interest for Salesforce options trades today is 930.53 with a total volume of 5,604.00.

In the following chart, we are able to follow the development of volume and open interest of call and put options for Salesforce's big money trades within a strike price range of $140.0 to $390.0 over the last 30 days.

Salesforce Option Volume And Open Interest Over Last 30 Days

Largest Options Trades Observed:

Symbol PUT/CALL Trade Type Sentiment Exp. Date Strike Price Total Trade Price Open Interest Volume
CRM PUT SWEEP BEARISH 01/12/24 $255.00 $240.2K 752 1.0K
CRM PUT SWEEP BEARISH 01/12/24 $255.00 $204.2K 752 2.8K
CRM PUT SWEEP BULLISH 01/12/24 $255.00 $144.3K 752 7
CRM CALL TRADE BULLISH 01/17/25 $200.00 $107.2K 1.6K 0
CRM PUT SWEEP BULLISH 01/12/24 $255.00 $88.0K 752 517

About Salesforce

Salesforce Inc provides enterprise cloud computing solutions. The company offers customer relationship management technology that brings companies and customers together. Its Customer 360 platform helps the group to deliver a single source of truth, connecting customer data across systems, apps, and devices to help companies sell, service, market, and conduct commerce. It also offers Service Cloud for customer support, Marketing Cloud for digital marketing campaigns, Commerce Cloud as an e-commerce engine, the Salesforce Platform, which allows enterprises to build applications, and other solutions, such as MuleSoft for data integration.

After a thorough review of the options trading surrounding Salesforce, we move to examine the company in more detail. This includes an assessment of its current market status and performance.

Current Position of Salesforce

  • Currently trading with a volume of 2,053,020, the CRM's price is down by -1.15%, now at $253.19.
  • RSI readings suggest the stock is currently may be approaching overbought.
  • Anticipated earnings release is in 56 days.

What Analysts Are Saying About Salesforce

In the last month, 4 experts released ratings on this stock with an average target price of $307.5.

  • An analyst from Wolfe Research has elevated its stance to Outperform, setting a new price target at $315.
  • Maintaining their stance, an analyst from Piper Sandler continues to hold a Neutral rating for Salesforce, targeting a price of $285.
  • In a cautious move, an analyst from Wells Fargo downgraded its rating to Equal-Weight, setting a price target of $280.
  • Showing optimism, an analyst from Morgan Stanley upgrades its rating to Overweight with a revised price target of $350.

Trading options involves greater risks but also offers the potential for higher profits. Savvy traders mitigate these risks through ongoing education, strategic trade adjustments, utilizing various indicators, and staying attuned to market dynamics. Keep up with the latest options trades for Salesforce with Benzinga Pro for real-time alerts.

© 2024 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.

Wed, 03 Jan 2024 03:15:00 -0600 en text/html https://www.benzinga.com/markets/options/24/01/36475361/this-is-what-whales-are-betting-on-salesforce
Salesforce Stock Doubled in 2023. Can It Do It Again in 2024? No result found, try new keyword!Shares of customer relationship management (CRM) software company Salesforce ( CRM -0.43%) are up 100% year to date in 2023, as of this writing. These returns have crushed the otherwise impressive 24% ... Thu, 28 Dec 2023 21:12:00 -0600 en-us text/html https://www.msn.com/ Partners Eager To Learn More At Dreamforce About Salesforce's Roadmap For Upgrading Its Einstein Intelligence Platform

At last year's Dreamforce conference, Salesforce introduced partners to Einstein, a broad platform for infusing artificial intelligence across the cloud-computing giant's product portfolio.

Now that Einstein is a year old, partners headed to Dreamforce 2017 next week in San Francisco are eager to learn more about how Salesforce's AI capabilities have matured, and if they will soon see a broader toolset making Einstein a more agile, customizable, and powerful solution to bring to customers.

As market demand for artificial intelligence heats up, Salesforce looks like it will not disappoint. An entire day of Dreamforce, Tuesday is packed with AI and Einstein sessions, and the technology will be a centerpiece of an on-stage discussion Wednesday between Salesforce CEO Marc Benioff and IBM CEO Ginni Rometty.

[Related: Salesforce Updates Consulting Partner Program, Helping Partners Separate From The Pack Based On Industry And Product Expertise]

Solutions architects at SpringML, a Salesforce implementer with a strong focus on machine learning, will be educating peers on how customers are adopting machine learning in the Einstein Theater at Dreamforce, while also hoping to learn more themselves about the direction of Salesforce's intelligence portfolio.

"Beyond just the basic APIs, and the announcements they've made to date, we're looking forward to seeing the depth of their machine learning and AI offering," Charles Landry, CEO of the consultancy based in Pleasanton, Calif., told CRN.

Questions include how Salesforce is making it easier to embed Einstein into core applications, how Einstein solutions will appear on the recently revamped AppExchange marketplace, and how consulting partners will be enabled to leverage the platform to deliver industry-specific solutions.

Landry also wants to hear more about how IBM's Watson cognitive computing platform will integrate with Einstein, a syllabu that should be discussed in depth by Benioff and Rometty.

Latane Conant, chief marketing officer at Appirio, a Salesforce integrator based in Indianapolis, told CRN that with a day devoted almost exclusively to artificial intelligence, she expects to hear a lot at Dreamforce about Salesforce's evolving capabilities around the technology.

"It's a hot syllabu right now, and rightly so," Conant said. "AI is going to play a huge role in pushing marketing technology to the next level in creating true one-to-one customer journeys."

Artificial intelligence, of which machine learning is a central component, had a breakout year in 2016, with most major cloud providers innovating and launching products that made major strides in democratizing that long-promised technology.

However, now that Salesforce's solution has spent some time in the hands of real-world customers, partners have a better sense of how Einstein needs to evolve to continue penetrating that market.

"Einstein has come a long way since its release a year ago," said Kai Hsiung, chief growth officer at Silverline, a Salesforce partner based in New York City.

But there's still a lot that can be done to make the solution more valuable to customers, Hsiung said, and he wants to learn more at Dreamforce about coming upgrades, particularly in facilitating sales projections.

"They're going to say Einstein is going to be released with forecasting in the next year," Hsiung said.

The capability would evaluate historical data, apply it to the customer's pipeline, and "spit out a forecast," he said. "It's something I'm looking forward to since everybody struggles with forecasting. That's something that's worthy of talking to the customers about."

Customers, be they media, retail, consumer goods, energy, or tech companies, want to take the data in their CRM and external systems and leverage machine learning to predict sales, Landry, of SpringML, also told CRN.

"You can see the pace of progress really picking up, moving beyond this initial phase of hype and romance with machine learning and into the early days of practical use cases, with the right toolsets to enable it, drive business in marketing, services and sales, or operational capabilities with IoT implementations," Landry said.

Salesforce Service Cloud users are looking to Einstein to help manage and service customers better by delivering predictions on what tickets will be challenging to deal with as opposed to run-of-the-mill, and what cases need to be escalated sooner. On the marketing side, Salesforce's AI technology can be used to analyze campaigns and predict revenue outcomes, evaluate the effectiveness of messaging and integrate that with social channels, Landry said.

In recent months, SpringML has seen several customer engagements to deliver those types of capabilities, Landry said.

But to really tackle the market opportunity, especially across specific verticals, Einstein needs to extend beyond the initial capabilities launched last year with more-prevalent capabilities partners can embed into core applications, Landry said.

"We are expecting, and optimistic, to hear about Einstein capabilities that are customizable to the depths and requirements of the customer," Landry said. "What we're really excited to see are what are the customizable components, and the APIs they're going to release, that enable partners such as ourselves to build custom solutions."

SpringML does a lot of work for the medical device industry, and for those customers, "the generic just won't fit," Landry said. Generic artificial intelligence "just won't serve the customer as well as customized solutions purposed for them to adapt data from their custom objects."

Salesforce partners also tell CRN they are looking to learn more about efforts to accelerate adoption of the Lightning platform for developing next-generation user interfaces because Lightning's development impacts Einstein's market potential.

The Lightning framework was introduced two years ago to make it easier for partners to enhance and customize user interfaces without writing code.

Einstein only works inside Lighting, as Salesforce partner Bluewolf, owned by IBM, explained in a recent blog post.

Most new customers deploy Lightning. But many of the legacy ones still haven't migrated to that user interface, which undercuts their ability to leverage Einstein.

Salesforce's channel has been trying to develop programs to encourage and facilitate migrations, but legacy customers aren't moving as fast as many, including Salesforce, had hoped, mainly because doing so "is more than a weekend effort," one Salesforce partner, who asked not to be named in this article, told CRN.

The time requirements of Lightning migration projects and the inherent disruptions to business as they proceed have slowed the platform refresh.

"You have to answer the Lightning question before you can answer the Einstein question," that partner said.

Fri, 08 Dec 2023 12:38:00 -0600 text/html https://www.crn.com/news/cloud/300095081/partners-eager-to-learn-more-at-dreamforce-about-salesforces-roadmap-for-upgrading-its-einstein-intelligence-platform
Salesforce escaped from the jaws of activists to find stability in 2023

This year did not start off great for Salesforce, with an unusual level of turbulence and uncertainty surrounding the company. But as the year comes to a close, Salesforce finds itself in surprisingly good shape financially: Its stock is up over 96% year-to-date. Earlier this year, such an outcome would have seemed impossible to imagine.

The bad news started rolling in even before the new year began, when co-CEO Bret Taylor, who many speculated was being groomed to be heir apparent to Marc Benioff, quite suddenly announced he was leaving the company at the end of November. A week later, Slack CEO and co-founder Stewart Butterfield announced he, too, was stepping down. Losing two key executives in less than a week would be a huge hit to any company, but it would be just the start of an onslaught of bad news for the CRM giant.

As the year began, we learned that activist investors were, well, quite active inside the company. This included Elliott Management, Starboard Value, ValueAct Capital, Inclusive Capital and Third Point. When activists show up, they usually have a strong opinion on how to “fix” a company, and this would be no different.

First, we learned that Salesforce was bringing in three new board members, which felt like a way to appease the activists — especially because one of them was Mason Morfit, CEO and chief investment officer of ValueAct, one of those very same activists.

Activists typically pressure the company to cut costs, and in corporate terms, that usually means cutting staff. Sure enough, Salesforce soon announced that it was cutting 10% of its workforce, or 7,000 people, on January 4, 2023. The excuse was that it had overhired during the pandemic and this was a correction, but it could also have been throwing the activists a cost-cutting bone.

Either way, reports suggested the company didn’t handle the layoffs well, engineers were being pressured, and Benioff began preaching about going back to the office after embracing work from home, and what Salesforce called the “Digital HQ,” during the pandemic. The company’s reputation as a progressive, employee-friendly organization took a big hit.

Sun, 24 Dec 2023 01:59:00 -0600 en-US text/html https://techcrunch.com/2023/12/24/salesforce-lookback-2023/
What Disney Can Learn From ValueAct’s Microsoft Experience
By  |  Jan. 3, 2024 5:00 PM PST

Photo: Disney CEO Bob Iger at Shanghai Disney Resort in Shanghai, China on Dec. 19. Photo by VCG via Getty Images.

What’s past is prologue, as the saying goes. That’s one way to think about what’s likely to emerge from the scrum of activists surrounding Walt Disney, agitating both for and against CEO Bob Iger. Today’s news that Disney has struck an “information-sharing” agreement with ValueAct Capital, seen by many as the most sensible activist out there, is likely to cheer investors. An optimist may hope that ValueAct can spark the kind of recovery at Disney that occurred at Microsoft in the decade after ValueAct appeared on that company’s scene in 2013. (Or they may even hope for the profit and stock recovery Salesforce experienced after ValueAct co-CEO Mason Morfit joined the enterprise software firm’s board last March, helping to drive an efficiency push.)

Now, let’s not pretend ValueAct deserves all or even most of the credit for these turnarounds. But the activist surely made a positive contribution in both situations. And there are striking parallels between the challenges facing Disney and those Microsoft faced a decade ago. Back in 2013, Microsoft was grappling with the transition to the cloud from the older, much more profitable model of selling software to companies for use on their own computers. Disney today is similarly dealing with the transition to streaming from the older, much more profitable cable TV–based business. In both cases, the companies have faced rivals that jumped into a newer sector without the baggage of older businesses—Amazon launched Amazon Web Services, unconstrained by the legacy of an enterprise software business, while Netflix plays a parallel role in streaming. 

Wed, 03 Jan 2024 11:00:00 -0600 text/html https://www.theinformation.com/articles/what-disney-can-learn-from-valueacts-microsoft-experience
Become A Strategic AI Leader: How AI Is Game-Changing For Leaders

Dr. Karina Ochis | Gen Z Expert | Professor Of Leadership and Management | Executive Consultant | Speaker | Author.

The AI revolution in leadership is transforming industries and reshaping the way we work. As a leadership professor, I observed the profound impact of AI on leadership styles. In the rapidly evolving landscape of modern business, leaders continually seek innovative tools to stay ahead of the curve. AI acts as a trusted ally, augmenting leadership skills rather than replacing them.

How The Giants Use AI

Leading global businesses have embraced AI, recognizing its potential to drive innovation and enhance operational efficiency. One example is IBM, a pioneer in integrating AI into leadership strategies. IBM's Watson, a cognitive computing system, empowers leaders with data-driven insights, enabling them to anticipate market trends, identify opportunities and mitigate risks.

Similarly, Google employs AI algorithms to personalize leadership development programs. By identifying individual strengths and weaknesses, Google ensures tailored development initiatives that hone leaders' skills precisely to meet their challenges. Amazon, another trailblazer, leverages AI to optimize its leadership talent pool. The company utilizes machine learning algorithms to match leaders with projects that align with their expertise, fostering a dynamic and efficient organizational structure.

Salesforce employs AI-driven analytics to enhance sales leadership. Through predictive analytics, Salesforce's AI provides valuable insights into customer behavior, enabling sales leaders to refine strategies and Improve outcomes. Lastly, Siemens utilizes AI to cultivate a culture of innovation in leadership. The company employs AI-driven tools to streamline workflows, identify areas for improvement, and inspire a mindset of continuous learning and adaptation among its leadership teams.

These examples underscore how leading companies strategically integrate AI into their leadership frameworks, demonstrating the tangible benefits of this transformative technology. This personalized approach fosters professional growth and ensures leaders have the skills to navigate their specific challenges.

How Leaders Can Use AI

So what can you as a leader do to best use AI? Let's take a look.

1. Embrace Data-Driven Decision Making: 'The Decisive Code'

Leadership in the age of AI requires a shift toward data-driven decision-making. Embrace the power of algorithms to analyze data and extract meaningful insights. Use this information to make informed decisions that align with your organizational goals. Remember, the decisive code lies within the data; leaders who crack it can unlock a competitive edge.

2. Cultivate Emotional Intelligence: 'The AI Empathy Factor'

While AI excels in analytical tasks, it lacks the emotional intelligence that human leaders bring. Cultivate your emotional intelligence, recognizing the nuanced aspects of human interactions that AI may miss.

Lead with empathy—and understand the diverse perspectives within your team. The AI empathy factor complements data-driven decisions, fostering a holistic leadership approach.

3. Leverage AI For Talent Development: 'The Mentor In The Machine'

AI can serve as an influential mentor, providing personalized insights for leadership development. Utilize AI-driven tools to identify individual strengths and areas for improvement within your team.

Tailor leadership development programs to address these specific needs, creating a culture of continuous improvement. The mentor in the machine can guide leaders and teams toward excellence.

4. Foster A Culture Of Innovation: 'AI As The Catalyst'

Position AI as a catalyst for innovation within your organization. Encourage your team to explore new ways of leveraging AI to enhance processes, streamline workflows and drive creativity. Embrace a mindset of continuous learning and adaptation. Leaders who view AI as a dynamic force for innovation can inspire their teams to push boundaries and explore uncharted territories.

5. Become An AI Strategic Leader

AI can be a powerful tool for leaders but also requires a new mindset and skill set. Here are some leadership lessons that can help you use AI effectively and ethically:

• Be curious: AI is constantly evolving and improving, and so should you. Be curious about the latest developments and trends in AI and how they can benefit your organization and your team. Learn from the best practices and experiences of other leaders and organizations that use AI.

• Be collaborative: AI is not a substitute for human intelligence but a complement. Collaborate with your team members, peers and stakeholders, leveraging their diverse perspectives and expertise. Involve them in designing, implementing and evaluating AI solutions and ensuring they have the necessary skills and support to use AI.

• Be critical: AI is not infallible but prone to errors and biases. Be critical of AI's data, algorithms and outputs, and question their validity, reliability and fairness. Ensure AI is transparent, accountable and aligned with your values and goals.

• Be creative: AI is not a constraint but an opportunity. Be creative and experiment with new ways of using AI to solve problems, create value and achieve impact. Don’t be afraid to challenge the status quo and try new things.

Navigating The Future Of Leadership With AI

AI is not just a buzzword; it's a paradigm shift influencing leadership in unprecedented ways. In the ever-evolving leadership landscape, AI stands as a game changer, offering outstanding opportunities for growth and innovation.

As leaders, embracing this transformative force is not just a choice; it's a necessity. The collaboration between human intuition and AI analytical prowess is the key to unlocking new dimensions of success. Leaders can confidently navigate the future by learning from global businesses, incorporating data-driven decision-making, cultivating emotional intelligence, leveraging AI for talent development and fostering a culture of innovation. The journey ahead is exciting, and those who harness the power of AI could lead the way into a new era of leadership excellence.


Forbes Coaches Council is an invitation-only community for leading business and career coaches. Do I qualify?


Wed, 27 Dec 2023 21:00:00 -0600 Karina Ochis en text/html https://www.forbes.com/sites/forbescoachescouncil/2023/12/28/become-a-strategic-ai-leader-how-ai-is-game-changing-for-leaders/
Business success and growth is dependent upon trust, data, and AI No result found, try new keyword!Data quality is the most important success factor for AI-driven businesses. A recent report found that 23% of customers do not trust AI and 56% are neutral -- this deficit in trust can swing in either ... Thu, 04 Jan 2024 00:20:24 -0600 en-us text/html https://www.msn.com/ Generative AI to help transform healthcare: Salesforce

Artificial Intelligence (AI) will be used as a force for good, but only with equitable access and generative AI will help healthcare to begin a once-in-a-lifetime transformation, say experts at Salesforce, a cloud-based US software firm.

“AI presents a massive and exciting opportunity for purpose-driven organisations to better serve their communities – but adopting this technology will require funding and expertise that many resource-constrained organisations lack.

“This will be a critical new endeavor for the philanthropic community: ensuring equitable access to AI for the nonprofits that are tackling the world’s toughest social and environmental challenges,” says Becky Ferguson, CEO, Salesforce Foundation, and SVP of Philanthropy, Salesforce.

Changing the cost trajectory

“The US alone spends $3.7 trillion on healthcare, which equates to $1 trillion in administrative waste. With this in mind, my prediction is that generative AI will transform healthcare, fundamentally changing the cost trajectory of the industry. The technology will be used to create efficiencies in claim management and summarisation, turn unstructured data into insights and spot patterns to predict at-risk patients, and create new diagnosis and prevention checkpoints,” says Amit Khanna, SVP & GM, Health & Life Sciences, Salesforce.

Besides, AI will help fight the climate crisis and help sustainability reporting standards to grow up. “2023 has been a frightening year for our planet. And yet, we have promising AI-powered solutions for both climate change mitigation and climate adaptation. WeaveGrid deploys machine learning to optimally orchestrate EV charging for utilities, automakers, and drivers, while Pano AI uses AI to detect wildfires earlier,” says Claudine Emeott, Partner, Salesforce Ventures.

“Companies will increasingly face a global web of more rigorous standards due to new climate-related reporting requirements — from the recently passed SB 253 in California to the upcoming SEC climate disclosure rule to the EU’s Corporate Sustainability Reporting Directive. AI will be a crucial tool to help businesses meet these standards while reducing the burden of sustainability reporting,” says Suzanne DiBianca, EVP and Chief Impact Officer, Salesforce.

Copyright 2022 Al Hilal Publishing and Marketing Group Provided by SyndiGate Media Inc. (Syndigate.info).

Mon, 01 Jan 2024 21:14:00 -0600 en text/html https://www.zawya.com/en/business/healthcare/generative-ai-to-help-transform-healthcare-salesforce-vx1bqnlt




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