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Apple’s at the top of the world–and from this standpoint, it’s hard to see how the company could be anything other than the market leader and tastemaker that it’s been in latest memories. I’m not about to suggest that its decline and fall are imminent, but those who (like me) remember the dark days of the 1990s know that success is never guaranteed.
In any case, it’s unlikely that a company as massive and dominant as Apple would simply vanish into the ether–poof. But as the company’s grown and matured, it’s undeniable that its nature is changing.
Those changes aren’t without precedent. Over the last several decades, there’s been a pattern amongst dominant tech companies. Where once they might have ruled the world by producing the thing that everybody needed to have–whether it be a hardware product or a crucial piece of software–they seem to eventually evolve into a new form, one where they’re focused less on delivering a key product and more about what service they provide.
Taking care of business
At the risk of dredging up ancient history, once upon a time, the no-question leader in the computing market was IBM. That might be hard to imagine, given the company’s current existence, but it employed an army of salespeople in suits and ties to sell the world’s biggest companies on the idea of computers.
From its earliest days, Apple saw itself as the antithesis of IBM, not bound by tradition or the buttoned-down corporate ideology, but instead as pirates and rebels, best summed up, perhaps, by the famous photo of co-founder Steve Jobs bestowing a colorful gesture in front of one of the monolithic company’s buildings.
IBM was, at the time that Apple started, the dominant force in the computing market, the one to beat. Simply put, it was everywhere. And yet it got beat, at least in that arena. But because the company had spent time evolving over several decades, acquiring different companies and building out a variety of businesses, its loss in the computing market didn’t end up being an existential crisis for the company; instead, it pivoted to focus on enterprise services and has remained successful to this day, even if it’s not the household name it once was.
This brings us to Microsoft: another company that was, at one point, the biggest player in computing. Microsoft was, of course, hugely successful in the 1990s, the heyday of the Office productivity suite and the Windows operating system. And, like IBM, it was Apple’s biggest foe of the period, as the Mac and Windows were locked in an eternal battle for the personal computer market.
But the company missed the boat on the mobile computing revolution and, again like IBM before it, has found itself changing tactics to focus more on services. These days, Microsoft is everybody’s best friend. Just in these past few weeks, the company has announced partnerships with Amazon (to allow sending Word docs to the new Kindle Scribe), Meta (bringing Teams and Microsoft 365 to the Quest VR devices), and even Apple (bringing Apple Music to Xbox and iCloud Photos support to Microsoft devices).
It’s a fascinating evolution for a company that still controls key parts of our everyday technology experience, from consumer apps like Word and Excel to underlying technologies like Azure. But Microsoft has seen the writing on the wall that tells it that you can’t count on being the biggest fish forever, and sometimes you’re better off making yourself an indispensable part of the landscape.
Success as a service
How does this all come back to Apple? Recently there have been a few stories about the company starting to beef up its advertising business, with the possibility of ads on Apple TV+ as well as elsewhere in Apple’s ecosystem. This comes several years after it rolled up its first attempt at creating an advertising system, iAd, which tanked rather unceremoniously.
Though this decision might seem out of character for Apple, the reasoning behind it is straightforward: the company saw what happened to some of its biggest rivals. Just because you’re on top right now doesn’t mean you’ll be on top forever; better to control your own evolution than have it forced on you.
That’s why the company has made such a big shift into services over the last decade. Yes, the iPhone still accounts for roughly half of the company’s revenue (as of the most latest quarterly report), but Services is around 25 percent, which could soon be bigger than its remaining three categories (Mac, iPad, and Wearables) combined.
Even if Apple hasn’t quite yet adopted Microsoft’s “everyone’s best friend” strategy, it’s not hard to see that it’s made overtures in that direction: Apple Music and Apple TV+ are both available on tons of platforms now, including those made by some of the company’s biggest competitors. AirPlay has been licensed out to third-party speakers and TVs. It’s even collaborated with major rivals on standards like the Matter smart home tech framework.
All of this is about the company hedging against a future where the iPhone is no longer the hugely influential product that it is right now–a certainty over a long enough timeframe, even if it’s impossible to know when–or if Apple’s next big thing, whatever it is, doesn’t go the distance. There may come a day when Apple finds itself sitting in the old tech home, reminiscing about bygone days with Microsoft and IBM, but the company’s determined to make that as far off in the future as it can.
Sun, 16 Oct 2022 22:54:33 -0500en-UStext/htmlhttps://www.msn.com/en-us/lifestyle/shopping/apple-is-quietly-preparing-for-a-future-without-the-iphone-e2-80-93or-another-big-thing/ar-AA132XBqKillexams : Will Apple Stock Reverse Course Or Continue In This Pattern? Here's What's Happening
Apple Inc. AAPL was leading the market higher at the open Wednesday, rising about 0.7% toward the median line of a descending channel pattern.
The tech giant has been trading in descending channel patterns on the daily chart, making lower lows and lower highs between two parallel trendlines. The pattern is bearish for the short term but can be bullish down the road.
For bearish traders, the "trend is your friend" (until it's not) and the stock is likely to continue downwards. Aggressive traders may decide to short the stock at the upper trendline and exit the trade at the lower trendline.
Bullish traders will want to watch for a break up from the upper descending trendline, on high volume, for an entry. When a stock breaks up from a descending channel, it's a powerful reversal signal and indicates a rally is likely in the cards.
The Apple Chart: The Cupertino, California-based company fell into a downtrend within a descending channel pattern on Aug. 16. Although the stock has been making a fairly consistent series of lower highs and lower lows, there’s a possibility that Tuesday’s low-of-day is a higher low, which could negate the current downtrend.
On Wednesday, Apple was printing an inside bar pattern on the daily chart, with all the price action taking place within Tuesday’s trading range. The pattern is neutral in this case because although Apple’s overall trend is lower, the fact that Apple didn’t form a lower low on Tuesday is bullish.
Traders and investors can watch for Apple to break up or down from Tuesday’s mother bar on higher-than-average volume to indicate future direction. If the stock breaks up above Tuesday’s high-of-day, the stock may find resistance at the upper descending trendline of the channel pattern.
If Apple breaks down from the inside bar, bullish traders can watch for the stock to print a bullish reversal candlestick, such as a doji or hammer candlestick, near the lower trendline of the channel for a possible entry.
Apple has resistance above at $139.96 and $143.51 and support below at $137.33 and $132.93.
Apple will further expand its hardware and software development in Munich in the coming months and years, group chief executive Tim Cook said during a trip to the Bavarian capital on Wednesday.
"We've gone from having hiring our first engineer in 2015, and now, we have over 2,000 [people at] our largest engineering site in Europe," Cook said, adding that the quality of the universities meant there was a large pool of talent.
"We want to control the primary technologies that will provide us a competitive advantage ... We can make some bold bets and and we have always made them but we're making more," Cook said.
In Munich, Apple is developing in three different areas. Engineers are working on power-saving techniques on the chip level so that Apple's mobile devices can last as long as possible on one battery charge.
But Apple's developers in Munich were also instrumental in the company's switch from third-party chips such as Intel to the M-series semiconductors it designed itself.
Since the takeover of Intel's mobile communications division in 2019, Munich has also been an important location for Apple for technologies related to the 5G mobile communications standard.
"We have even more plans to grow [the location] further," Cook said. "Despite the economic backdrop that I know has us all with some concern."
Wed, 28 Sep 2022 04:34:00 -0500en-XLtext/htmlhttps://www.msn.com/en-xl/news/other/apple-boss-outlines-growth-plan-for-munich-headquarters/ar-AA12maVlKillexams : Best Prime Day Apple Watch Deals for October 2022
Today is the final day of Amazon’s Prime Early Access Sale, so if there’s any Prime Day deals you want, you should nab them right now. That’s right, now before they’re all gone. If you’re in the market for an Apple Watch or any of the best fitness trackers, Amazon probably has a steep discount or two just for you. The event runs for the next two days until October 12, and Amazon is promising huge discounts. With the Apple Watch at the top of the wearables list for many shoppers, it will be a popular device to keep an eye on.
The Prime Day Apple deals earlier in 2022 included discounts on the popular Apple Watch SE, and any deals during the last day of the Prime Early Access Sale are expected to compete with the discounts we’ve seen previously. Apple has even released the Apple Watch Series 8 in the time since Prime Day, and its presence in the Apple Watch lineup could mean discounts for other models. Of course, the best Apple Watch deals you can shop today have already dropped, so read on for more details on those, and how best to navigate this event with Black Friday around the corner.
Today’s best Prime Day Apple Watch deals
Apple Watch SE — $199, was $299
The Apple Watch SE may no longer be the latest Apple Watch anymore, but it’s still well worth checking out. Generally, it’s the best Apple Watch for many because it’s cheaper than the Apple Watch Series 7 while still packing in the key features most people use. The Apple Watch SE looks great too, and it’s both stylish and comfortable on your wrist. You’ll soon forget you’re wearing it.
The Apple Watch SE does pretty much what most of use need from a smartwatch and adds some extras. At its simplest, you can take calls with the SE and reply to texts from your wrist. It’ll also receive pretty much every notification imaginable, reducing the need to pull your phone out of your pocket. The Apple Watch SE is also great for tracking your fitness. Extensive health metrics help you track your daily activity, giving you a reminder to stand up regularly, take some exercise, and generally see how your fitness trends develop over time. In addition, it helps you set personalized fitness and wellness targets that are achievable.
Other features include a built-in compass and real-time elevation readings — both useful when you exercise. It’s also able to monitor if your heart rate is unusually low or high, as well as to detect irregular heart rhythms. Finally, a mindfulness app helps you take time out during the day to feel calmer and more rested through guided meditations. It’s an effective way to Strengthen your life in various different ways, all on your wrist.
Apple Watch Series 7 (41mm, GPS) — $340, was $399
We’ll just say it: The Apple Watch Series 7 is the best smartwatch you can buy. The Series 7 offers everything the Apple Watch SE provides and much more. In addition to its gorgeous display, the Series 7 has an Always-On Retina display which provides you with 20% more screen area than the Series 6. That means it’s instantly easier to see and use, which means you’re more likely to use it. In addition, the watch face is more robust than before, it also offers IP6X dust resistance and a swim-proof design too.
The Apple Watch Series 7 has superior smarts, as well. It can measure your blood oxygen levels via a neat new sensor and app that helps you keep more aware of how well your body is performing throughout the day. On top of that, you can take an ECG at any time. The watch also tracks your heart rate, giving you a heads up if it’s unusually high or low. You’ll also get notifications if your heart rhythm suddenly becomes irregular. It’s a great way of seeing how truly healthy you are, potentially giving you a heads-up on any issues that may arise. Throughout, you can track all your daily activities and see how your trends develop via the fitness app on your iPhone.
Other features include the ability to sync your favorite music, podcasts, and audiobooks to the watch, so you don’t need to completely rely on your phone at all times. It’s also possible to pay instantly and securely from your wrist using Apple Pay, saving you even more hassle. Smartwatches have finally come of age, and this is the ideal purchase for the tech lover in your life, but like most Apple Watch Series 7 deals, this offer won’t last long, so act fast.
The Apple Watch Series 7 is already the best smartwatch you can buy right now, but if you have a larger wrist or you simply want more screen space, then you need the Apple Watch Series 7 45mm version. It means you get a larger smartwatch but that’s not a problem if your wrists are larger too. In exchange, you get to see more of what’s on-screen and Apple’s watchOS is pretty great to use. The display itself is the company’s most crack-resistant front crystal yet on an Apple Watch, meaning it can handle a few knocks and blows without breaking or cracking than previous Apple Watches. It’s also IP6X dust resistant plus it has a swim-proof design so you’re fine to jump in the pool with it without having a problem.
You get all the key features that make the Apple Watch Series 7 so great. It’s able to monitor extensive parts of your health, including heart rate monitoring. Besides simply tracking what your heart rate is, it’s able to notify you if you suddenly have a high or low heart rate. It also keeps an eye out for an irregular heart rhythm, again sending out a notification if there’s a problem. In conjunction, the watch’s ECG app means you can monitor your heart rate at any point, kind of like having an ECG in your pocket. In addition, you can also measure your blood oxygen levels via its sensor and app, which means it can monitor more than many other smartwatches right now.
The Apple Watch Series 7 can entertain you with its ability to sync up your favorite podcasts and music. Plus, its mindfulness app means you can take some time out to rest and feel calmer throughout the day. It’s a great all-rounder.
Apple announced the Apple Watch Series 8 at its September event, with the biggest improvements being the inclusion of things like the new temperature sensors. One placed on the back of the watch and another just below the screen, the sensors take your temperature every five seconds with surprising accuracy of 0.1 degree Centigrade. Theoretically, not only can it help keep track of your potential rise in temperatures, but Apple has also built into the Series 8 an ovulation cycle tracker that could potentially predict polycystic ovary syndrome (PCOS). Also, in case you’re panic about security given latest events around reproductive health, the data is encrypted and stored behind biometric security, so it would be really hard for anybody besides you to access that data.
Another big addition is the car crash detection feature, which has had over a whopping million hours worth of testing on a huge variety of vehicles and can sense four different crashes: front impact, side impact, rear-end collisions, and rollover. Once a crash of this type has been detected, the Watch Series 8 automatically contacts emergency services with your location so that help can come as soon as possible. According to Apple, this new feature is mainly reliant on two new motion sensors, as well as an upgraded accelerometer, so we’re likely to see a couple more upgrades or features revolved around that when the watch comes out.
Finally, one really great new feature, the low-power mode, will allow you to push the normal 18-hour battery life to a whopping 36 hours, which is really impressive. This comes courtesy of WatchOS 9 and will be available on Apple Watch Series 4 and later models.
We have a deeper look into the Apple Watch Series 8, and if you want to pick one up, they are available to pre-order now and will be released September 16. The Watch Series 8 comes in two models: the non-cellular model for $399 and the cellular model for $499. Apple has brought international roaming to the cellular models with support for 30 carriers across the globe, which is exciting.
Should you shop these Prime Day Apple Watch deals or wait until Black Friday?
While Black Friday is traditionally the best time of the year to purchase an Apple Watch, the Prime Early Access Sale throws a wrinkle in traditional holiday shopping strategies. The event is ripe for a major Apple Watch discount, and you’ll be able to make a purchase with zero risk. This event takes place a little more than a month before Black Friday, which means Black Friday falls within the return window of anything you purchase during the Prime Early Access Sale. In other words, you can make a purchase during Amazon’s event, and return it if you find a better Apple Watch deal come Black Friday.
Black Friday is still expected to be a day full of massive discounts, so it isn’t something to completely write off in terms of your holiday shopping. It is so popular, however, that it can leave inventories cleaned out and long shipping times. But with this year’s existence of the Prime Early Access Sale, Black Friday can shift to something you keep in your back pocket, a sort of safety net to land a better deal or to land an Apple Watch you may miss out on during the Prime Early Access Sale.
So whether you feel there’s a great Apple Watch deal to be had on Black Friday, it’s best to get your shopping done early to ensure you land the device you want at a discount that works for you. The best deal is often the one in front of you, so if you see something you like during the Prime Early Access Sale, purchase it while you can. If something better comes along during Black Friday, you can re-evaluate your purchase at that point.
In 2007, Apple launched the original iPhone, kickstarting the modern smartphone era which is now dominated by the Apple iPhone and Google Android platforms. We've had 16 generations of iPhones so far, with the latest models, the iPhone 14, iPhone 14 Plus, iPhone 14 Pro and iPhone 14 Pro Max having been introduced in September 2022. Apple typically follows an annual update cycle, introducing new high-end flagship models while often discounting prior-year models and selling them at more affordable price points.
iPhone vs Android
Over the years, the Android and iPhone platforms have evolved to the point where feature-wise, they're similar in function. Android smartphones are made by multiple manufacturers, but the core operating system is provided by Google, which leads to a wider variety of phones and price points to choose from, but poorer integration between software and hardware.
Apple's control of both the iPhone and the operating system (iOS) results in a more consistent experience plus ongoing support. With iOS 16, Apple supports all iPhones that were introduced in the last four years, so the majority of active iPhone owners can and do upgrade to the latest version of iOS that Apple rolls out each year.
Android updates, though, are more inconsistent and often don't make it to all Android-based smartphones because each manufacturer has to implement support on an individual basis. So while Google also does yearly Android updates, the reality is that a lot of older Android smartphones don't get the new software.
With Apple's control and curation of the iPhone experience, the iPhone is largely considered to be the more secure platform, and Apple has made it a point to focus heavily on privacy. Apple's iOS is, however, less customizable than Android, so for individuals who prefer flexibility and customization options, the Android operating system may be worth looking at.
How Do iPhone Updates Work?
Here are the basics you should know about how Apple updates the iPhone and the iOS operating system.
Each fall, usually in September, Apple releases a new series of flagship smartphones. These often come at high prices and feature the latest technologies, with Apple offering high-end models and still high-end but more affordable models. Prior-year iPhones often stick around with lower price points as cheaper alternatives to the latest and greatest technology, and occasionally, Apple launches an iPhone like the low-cost iPhone SE outside of the normal fall timeline.
At the current time, Apple's iPhone lineup includes the iPhone SE (2022), iPhone 12 (2020), iPhone 13 (2021), iPhone 13 mini (2021), iPhone 14 (2022), iPhone 14 Plus (2022), iPhone 14 Pro (2022), and iPhone 14 Pro Max (2022).
Apple also debuts an updated version of iOS at the same time that new iPhones launch, but new versions of iOS are pre-introduced every year at Apple's annual Worldwide Developers Conference to provide developers time to incorporate new features and technologies into their apps ahead of when the software becomes available to the public. The current iPhones run iOS 16.
In this guide, we go over all of the iPhones that are in the current Apple lineup, offer up some buying suggestions, and provide tips and resources for both new and existing iPhone owners.
iPhone 14 Pro and iPhone 14 Pro Max
The iPhone 14 Pro and 14 Pro Max are Apple's current flagship devices with all of the top-of-the-line features and the most bells and whistles. The Pro models are for those who want to get the most out of their iPhones.
Pricing on the iPhone 14 Pro starts at $999, while pricing on the iPhone 14 Pro Max starts at $1,099. The two iPhones are identical when it comes to feature set, with size and battery capacity being the only two differences between the iPhone 14 Pro and the iPhone 14 Pro Max.
The iPhone 13 Pro Max has a larger 6.7-inch display, while the iPhone 13 Pro has a 6.1-inch display. There were no major design changes to the body, with Apple using the same flat-edged look that was introduced with the iPhone 12 lineup.
Both iPhones have edge-to-edge OLED displays with slim bezels and a "Ceramic Shield" front cover that offers better drop protection. The Pro models this year do not have a notch for the TrueDepth camera system, with Apple instead adopting a new "Dynamic Island" that is a pill-shaped area housing the hardware.
The Dynamic Island has been incorporated into the iPhone's interface and it is able to show various notifications and app information for phone calls, timers, Face ID, Bluetooth connections, and more. The two iPhones continue to use all-glass bodies with stainless steel frames, and Apple is offering new colors that include Deep Purple and Space Black.
The iPhone 14 Pro and Pro Max are equipped with the A16 chip, and this year, they are the only iPhones to use it. The standard iPhone 14 models have an A15 chip that was previously used in the iPhone 13 Pro models. The A16 allows for additional battery life, and paired with new screen technology, it enables an always-on display feature that shows the time and widgets even when the display is off.
There continues to be a three-lens camera setup, but Apple has introduced a 48-megapixel Main camera that offers improved low-light performance and a 2x telephoto zoom. There's also an improved Ultra Wide camera and a Telephoto lens, and all of the lenses take advantage of a Photonic Engine that enhances Deep Fusion for a "giant leap" in mid- to low-light photo performance.
Crash Detection is a new feature this year that is able to determine if you've been in a serious car accident, alerting emergency services, and Apple has also added Emergency SOS via Satellite. This feature allows you to get emergency help using satellites if you are out of the range of WiFi and cellular.
Other features include IP68 water resistance, 6GB RAM, ProMotion 120Hz refresh rate, a brighter display, faster 5G, and MagSafe.
The iPhone 14 Pro and Pro Max have Apple's most advanced camera technology to date, and with the addition of the Dynamic Island, Emergency SOS via Satellite, Crash Detection, and an an always-on display, the new iPhones offer a notably more advanced feature set than the standard iPhone 14 and 14 Plus.
Highest end, highest price
Triple-lens camera: Main (Wide), Ultra Wide, and Telephoto
48-megapixel Main lens with ProRAW support
Dynamic Island and always-on display
Higher-quality build materials
Bottom Line: The iPhone 14 Pro and 14 Pro Max are the iPhones to choose if you want the absolute best camera capabilities that you can get in an iPhone, with the Pro Max being the top-of-the-line model due to its increased display size and longer battery life.
iPhone 14 and iPhone 14 Plus (799+)
Sold alongside the iPhone 14 Pro and iPhone 14 Pro Max, the iPhone 14 and iPhone 14 Plus are Apple's more affordable flagship devices. The iPhone 14 and 14 Plus feature some of the same capabilities as the Pro models, but are not as feature-rich to keep the price tags lower.
Apple previously offered a 5.4-inch iPhone mini size, but that has been discontinued. This year, there's a 6.1-inch iPhone 14 and a larger 6.7-inch iPhone 14 Plus that replaces the mini in the lineup. The iPhone 14 is priced starting at $799, while the iPhone 14 Plus is priced starting at $899.
Despite the size differences, the iPhone 14 and 14 Plus are essentially identical, featuring a flat-edged design with a glass body and an aluminum frame. They do not offer ProMotion display technology and thus do not support an always-on display, and there is no Dynamic Island. Instead, the iPhone 14 and iPhone 14 Plus continue to feature a standard notch.
For the first time, the regular iPhone 14 models and the Pro models have different chips. While the iPhone 14 Pro uses an A16 chip, the iPhone 14 and 14 Plus have the prior-generation A15 chip with upgraded GPU that was originally used in the iPhone 13 Pro and Pro Max.
There is a dual camera system that features an Ultra Wide and Main (Wide) lens with no Telephoto lens, and while the Main lens is better, it is not the same 48-megapixel Main lens used for the Pro models and offers smaller gains in quality compared to the more expensive iPhone 14 Pro.
The iPhone 14 models have support for mmWave and Sub-6GHz 5G, using the same Qualcomm chip as the Pro models, and they're equipped with a magnetic ring for use with MagSafe accessories. Crash Detection and Emergency SOS via Satellite are two new features shared with the 14 Pro and Pro Max.
Between the iPhone 14 and 14 Plus, the features are identical with the exception of screen size and battery, as the iPhone 14 Plus can accommodate a larger battery size.
Diagonal dual-lens camera: Main (Wide), Ultra Wide
Emergency SOS via Satellite
Bottom Line:The iPhone 14 and 14 Plus offer some of the same features as the iPhone 14 Pro and 14 Pro Max at a more affordable price. The differences are limited primarily to the camera and the display, and may not be of interest for those who are not heavily invested in iPhone photography, making the $200+ savings worth it for some people. This year does, however, mark the biggest difference between Pro and non-Pro models, so you are getting quite a bit more for the extra money with the 14 Pro.
iPhone 13 and iPhone 13 Mini ($599+)
First introduced in 2021, the iPhone 13 and iPhone 13 mini remain in the iPhone lineup as lower-cost prior-generation options for those who are looking to save some cash.
The 5.4-inch iPhone 13 mini is the last 5.4-inch iPhone, and Apple does not plan to make additional smaller-sized iPhones in the foreseeable future with the exception of the iPhone SE. The iPhone 13 mini is the only option for those who want a 5.4-inch iPhone.
Compared to the iPhone 14 and 14 Plus, the iPhone 13 and 13 mini have a 4-core A15 chip (compared to 5-core in the iPhone 14), 4GB of RAM instead of 6GB, and Bluetooth 5.0 instead of Bluetooth 5.3. Design wise, the iPhone 13 and iPhone 14 models are largely identical in appearance with the exception of the colors.
They do not have the upgraded Qualcomm X65 chip, and while both the iPhone 13 and iPhone 14 models use 12-megapixel Main/Wide and Ultra Wide cameras, the iPhone 14 has lower apertures for better low-light performance. There's one hour less battery life, and the iPhone 13 models do not support Emergency SOS via Satellite or Crash Detection.
Diagonal dual-lens camera
5.4-inch size option
Bottom Line:If you're deciding between the iPhone 13 and the iPhone 14 and don't care about Crash Detection or Emergency SOS via Satellite, it might be worth saving $100 to $200 by choosing a prior-generation iPhone. The iPhone 13 is still a solid phone for everyday use and it has many of the same features as the iPhone 14. Those who want a 5.4-inch iPhone should opt for the iPhone 13 mini as there is no iPhone 14 equivalent.
iPhone 12 ($599+)
Sold alongside the iPhone 14 models, the iPhone 12 is a two-year-old smartphone that was first introduced in 2020 and is now being offered as a lower-cost step-down option.
Priced starting at $599, the iPhone 12 is almost identical in design to the iPhone 13 and iPhone 14, but it has a wider notch and a different camera layout, plus it's just a bit thinner.
The iPhone 12 features a glass body and an aluminum frame with IP68 water resistance, and it's available in black, white, red, green, blue, and purple. There are no differences in the display quality between the iPhone 12 and iPhone 14, with the exception of an increase in brightness (800 nits for the iPhone 14 vs. 625 nits for the iPhone 12).
The iPhone 12 models have Wide and Ultra Wide camera setups like the iPhone 14 models, but lack features like Cinematic mode, Action mode, and Photographic Styles. The iPhone 14 models also offer improved sensor-shift optical image stabilization, Smart HDR 4, and a lower aperture for better low-light performance.
Rather than the A15 or A16 chip, the iPhone 12 models use a two-year-old A14 chip, which is still speedy, but a step down in CPU and GPU performance. The iPhone 12 models have support for mmWave and Sub-6GHz 5G, the same as the iPhone 14 models, and they support MagSafe.
Perhaps the most significant difference between the iPhone 12 and iPhone 14 is the battery life. The iPhone 14 lasts for up to 2.5 hours longer than the iPhone 12.
Dual-lens camera: Ultra Wide, Wide
Fewer photography modes
Bottom Line:The iPhone 12 is a two-year-old iPhone at a price point that's $200 cheaper than the iPhone 14 and $100 cheaper than the iPhone 13 mini. If you're looking to save some money and don't mind hardware that's a couple of years old, the iPhone 12 may be worth considering. Compared to the iPhone 14, you're missing out on longer battery life, faster performance, camera improvements, Crash Detection, and Emergency SOS via Satellite, so if you can live without those, the iPhone 12 can save you some money.
iPhone SE 2022 ($429+)
Introduced in March 2022, the iPhone SE is Apple's most affordable iPhone, and it replaces the 2020 iPhone SE.
Priced at $429, the iPhone SE is identical in design to an iPhone 8 with a 4.7-inch LCD display and thick bezels at the top and bottom of the device, housing the Home button at the bottom and the front-facing camera, speaker, and microphone at the top.
The iPhone SE is now the sole iPhone that Apple sells with Touch ID, which makes it ideal for those who prefer a fingerprint sensor to Face ID. It used to be the smallest iPhone available, but the iPhone 13 mini is just a bit smaller overall despite having a larger display.
The iPhone SE has a glass front and back with an aluminum frame, and it supports wireless charging. Inside, it is equipped with the same 4-core A15 Bionic processor that's in the iPhone 13.
While the iPhone SE has a fast A15 chip, Apple is using lower-cost components for the rest of the device, and it is missing the bells and whistles of Apple's more expensive smartphones such as multi-lens camera setups, OLED all-screen displays, and Face ID.
Same A15 chip as iPhone 13
Super low price
Bottom Line:The iPhone SE is the phone to get if you prefer Touch ID, if you're looking for a smaller device, or if want Apple's most affordable option. At $429 with an A15 chip, it's a great deal.
Frequently Asked Questions
There's no one single iPhone that's best for everyone, as picking the right smartphone for you needs to take into account factors like budget, desired battery life, preferred feature set, and more.
If, for example, you're not a fan of Face ID and want to use Touch ID, you're going to want to choose the iPhone SE. If you want the absolute best photographic capabilities, you're going to want the iPhone 14 Pro or 14 Pro Max, and if you want something that has a solid feature set at a great price, the iPhone 14 is what you'll want to look at. For those who want one-handed usage, the iPhone 13 mini is the phone to pick.
Below, we've outlined some of the best iPhone choices based on different scenarios or features that you might be looking for.
With their more efficient A16 processors, the iPhone 14, 14 Plus, and 14 Pro, and 14 Pro Max have the longest battery life of Apple's iPhones.
Of the three, the 6.7-inch iPhone Pro Max has the longest battery life because it has the space for a larger battery. It offers up to 29 hours of video playback, up to 25 hours of streaming video playback, and up to 95 hours of audio playback.
Which iPhone Has the Best Camera?
With their updated triple-lens camera systems 48-megapixel Main camera, and LiDAR Scanners, the iPhone 14 Pro and iPhone 14 Pro Max have the best iPhone cameras that you can get. Both of the new iPhones include a three-lens camera system with an ƒ/2.8 Telephoto lens, an ƒ/1.78 Main lens (with 48 megapixels), and an ƒ/2.2 Ultra Wide lens.
With the new Photonic Engine that builds on Deep Fusion, low-light performance is enhanced across all lenses. You'll see up to 2x better low-light photos with the Main lens, up to 2x better low-light photos with the Telephoto lens, and up to 3x better low-light photos with the Ultra Wide lens.
Apple's new 48-megapixel sensor can be used in full resolution with ProRAW, or with a quad pixel feature that scales images to 12 megapixels while allowing more light into an image. The new lens enables a 2x telephoto mode that joins the 3x mode enabled by the dedicated Telephoto lens. There is a 6x optical zoom range and support for 15x digital zoom.
Both of the Pro models have a LiDAR Scanner that uses light to map out the room around you, creating a 3D depth map of the scene. It's great for augmented reality, but it also enables some impressive new photographic capabilities such as Night mode portraits and faster autofocusing.
There are also video improvements including a new Action mode that mimics what you can get with a gimbal, and ProRes video is an iPhone 14 Pro exclusive.
Which iPhone Has Touch ID?
If you want an iPhone with Touch ID, your only option is the 2022 iPhone SE. Apple stopped using Touch ID for its flagship iPhones in 2017, and the 2018, 2019, 2020, 2021, and 2022 flagship iPhone lineups have not included an updated Touch ID iPhone.
The iPhone SE features Touch ID rather than Face ID to keep the device ultra-affordable, which is great for those who prefer using a fingerprint sensor over facial recognition.
Which iPhone is Best For One-Handed Use?
At 5.4 inches, the iPhone 13 mini is the smallest iPhone that Apple has introduced since the 2016 iPhone SE, and it is ideal for one-handed use. The 13 mini is not as small as some prior iPhones like the 2016 SE and the iPhone 5s models and earlier, but it is the smallest iPhone on the market today.
At $599, the iPhone 13 mini is the last remaining 5.4-inch iPhone that's available, as Apple did away with it in the iPhone 14 lineup.
Which iPhone is the Best Value?
If you want a modern iPhone with the latest chip, solid camera features, OLED display, and 5G connectivity, the iPhone 14 and 14 Plus are the best values at $799 and $899, respectively. They offer an impressive feature set at price points that start at $700, with the iPhone 14 being the best deal.
If you don't need the latest bells and whistles and don't mind losing out on a bit of performance and battery life, the iPhone 13 and 13 mini, which are up to $200 cheaper than their iPhone 14 counterparts, are well worth considering.
If you want the absolute best price and don't mind bezels, Touch ID, and an inferior camera, the iPhone SE with its A15 chip continues to be an amazing deal at $429.
For many people, the iPhone 14 and 14 Plus are the iPhones to get this year with their lower price point and modern feature set, but the iPhone 13 models are almost as good and are worth considering. If you have an iPhone 13 model already, it's not worth upgrading to the iPhone 14, but either the iPhone 14 or the iPhone 13 are worth checking out if you have an older model.
Which iPhone Has the Most Features?
If you want the iPhone with the most bells and whistles, that's the iPhone 14 Pro and 14 Pro Max. These iPhones offer OLED displays, triple-lens cameras, a glass body with a stainless steel frame (compared to aluminum in the iPhone 13), larger maximum storage capacities, and longer battery life.
Compared to the iPhone 14 models, the iPhone 14 Pro and Pro Max have much better camera capabilities, with the Pro Max being the best iPhone that you can get at this time because of its battery capacity.
In More Detail
Still not sure? We have deeper dives comparing the iPhone 14 models to each other.
For full details on each phone, explore our roundups:
Upcoming iPhone Rumors
Apple is working on new "iPhone 15" models that will come out in the fall of 2023. Apple is rumored to be introducing faster A-series chips, USB-C connectivity, periscope zoom lens technology, an Apple-designed modem chip, and more.
Have questions about choosing an iPhone, notice something we left out, or want to offer feedback on this guide? Send us an email here.
Mon, 26 Sep 2022 03:51:00 -0500entext/htmlhttps://www.macrumors.com/guide/iPhone/Killexams : Airline Says It Won't Stop You From Tracking Your Checked Bag After All
Checked bag vigilantism is back on the table for passengers of Germany’s largest airline. Contrary to confusing reports earlier this week, Lufthansa is not banning activated Apple AirTags from customers’ luggage. The company says it came to its final determination following an assessment from the Germany Aviation Authority.
“The German Aviation Authorities (Luftfahrtbundesamt) confirmed today, that they share our risk assessment,” wrote airline spokesperson Christina Semmel to Gizmodo in an email on Wednesday. “Tracking devices with very low battery and transmission power in checked luggage do not pose a safety risk. With that, these devices are allowed on Lufthansa flights.”
The statement is a notable reversal from a few days ago, when the company’s official Twitter account made at least two posts suggesting that activated AirTags and similar trackers are dangerous when stowed in checked bags.
In response to those tweets, rumors grew that airlines, including Lufthansa, were set to enact a sweeping ban on tracking devices, mostly to save face amid a chaotic summer of lost and delayed luggage. And initially, the company’s response offered little clarity, deferring responsibility elsewhere. Semmel, the airline spokesperson told Gizmodo:
The Lufthansa Group has conducted its own risk assessment with the result that tracking devices with very low battery and transmission power in checked luggage do not pose a safety risk. We have never issued a ban on devices like that. It is on the authorities to adapt regulations that right now limit the use of these devices for airline passengers in checked luggage. We are in close contact with the respective institutions to find a solution as quickly as possible.
Yet aviation regulators and Apple weighed in to clarify the matter. In a statement shared with multiple news outlets, Apple said its AirTags are “compliant with international airline travel safety regulations for carry-on and checked baggage.”
The European Union Aviation Safety agency further told The New York Times that its regulation didn’t “in itself ban or allow,” tracking devices, but that airlines had the option to determine what they would permit. And the Federal Aviation Administration confirmed that AirTags are allowed on flights with U.S. carriers, as they align with policies on low-powered wireless communication devices. In other words: If wireless headphones are fine, why wouldn’t Bluetooth trackers be?
Unlike devices with much larger, lithium-ion batteries which the FAA does consider potentially dangerous, the consensus seems to be that AirTags are safe for stowage. So go ahead, tag your bag and follow its progress from departure to destination. But be aware that though an AirTag isn’t going to bring your plane down, the technology does come with other dangers.
Thu, 13 Oct 2022 03:41:00 -0500entext/htmlhttps://gizmodo.com/airtag-checked-bag-airlines-lufthansa-1849652219Killexams : Apple says it will make some of its iPhone 14 in India
Apple has asked manufacturers to shift production from China amid geopolitical tensions and pandemic restrictions.
Apple Inc will make some of its iPhone 14s in India, the company has said, as manufacturers shift production from China amid geopolitical tensions and pandemic restrictions that have disrupted supply chains for many industries.
“The new iPhone 14 lineup introduces groundbreaking new technologies and important safety capabilities. We’re excited to be manufacturing iPhone 14 in India,” Apple said in a statement on Monday.
Apple unveiled its latest lineup of iPhones earlier this month. They will have improved cameras, faster processors and longer-lasting batteries at the same prices as last year’s models.
India is the world’s second-largest smartphone market after China, but Apple iPhone sales have struggled to capture a large share of the market against cheaper smartphones from a range of Chinese brands.
Bloomberg News had reported last month the company was planning to manufacture some of its iPhone 14 in India.
The announcement from the Cupertino, California-based company dovetails with Prime Minister Narendra Modi’s push for local manufacturing, which has been a key goal for his government since he took office in 2014.
The tech company first began manufacturing its iPhone SE in 2017 and has since continued to assemble a number of iPhone models there. Apple opened its online store for India two years ago, but the pandemic has delayed plans for a flagship store in India, according to local media reports.
The latest model will be shipped out by Foxconn, a major iPhone assembler whose facilities are on the outskirts of Chennai, a city in southern India.
Apple is likely to shift about 5 percent of its iPhone 14 production to India from later this year, raising it to 25 percent by 2025, according to a JP Morgan report quoted by the Press Trust of India news agency.
The analysts expect nearly a quarter of all Apple products will be manufactured outside China by 2025, compared with about 5 percent now. Supply chain risks like the stringent COVID-19 lockdowns seen in China are likely the trigger for such relocation efforts that will continue over the next two or three years, the report said.
“Apple has been trying to diversify its supply chain for a while, but these efforts have grown in the last two years over trade sanctions between the US and China,” said Sanyam Chaurasia, an analyst at Canalys.
Last year, the tech giant manufactured about 7 million iPhones in India. This news is likely to significantly increase India-made Apple smartphones, he added.
He said the plan to make more iPhones in India may also lead Apple to drop its prices for the Indian market, making it more competitive. “You can adopt a more aggressive pricing strategy if you manufacture locally,” Chaurasia said.
Most of Apple Inc’s smartphones and tablets are assembled by contractors with factories in China, but the company started asking them in 2020 to look at the possibility of moving some production to Southeast Asia or other places after repeated shutdowns to fight COVID-19 disrupted its global flow of products.
Apple has not released details, but news reports say the company planned to set up assembly of tablet computers and wireless earphones in Vietnam.
Other companies are keeping or expanding manufacturing in China to serve the domestic market while shifting export-oriented work to other countries due to rising wages and other costs, as well as the difficulty for foreign executives to visit China due to COVID-19 travel restrictions.
Mon, 26 Sep 2022 12:32:00 -0500entext/htmlhttps://www.aljazeera.com/economy/2022/9/26/apple-says-it-will-make-its-iphone-14-in-indiaKillexams : Apple users in Japan, Vietnam, Malaysia to pay more for apps
California-based company says new prices will take effect from next month.
Published On 20 Sep 202220 Sep 2022
Apple customers in countries including Japan, Malaysia, Pakistan, South Korea and Poland will pay more for apps and in-app purchases from next month, the tech giant has announced.
The California-based company said in a blog post on Monday that prices will take effect from October 5. The new prices will also affect customers in Egypt, Sweden, Vietnam and all jurisdictions that use the euro.
The changes also reflect new regulations for Apple in Vietnam that require the firm to collect and remit value-added tax (VAT) and corporate income taxes (CIT) set at 5 percent, the company said.
Trevor Long, a tech industry analyst based in Sydney, Australia, said the changes would have the biggest impact on app purchases priced at the lowest tiers.
“I think it’s important to remember that Apple doesn’t set the price of an item, be that an app or an in-app purchase, but they do set the pricing increments available to developers and publishers. Apple tweaking their pricing structure is most likely to affect those on the lowest pricing tier, with those developers unable to drop their prices to the next level down,” Long told Al Jazeera.
“That said, customers are unlikely to flinch at the changes as in most cases they are the smallest expense, though in reality customers should take this as an opportunity to question any and all of their app subscriptions.”
Mon, 19 Sep 2022 18:14:00 -0500entext/htmlhttps://www.aljazeera.com/economy/2022/9/20/apple-users-in-japan-vietnam-malaysia-to-pay-more-for-appsKillexams : Wolfe outlines history of Tyreek Hill-Eli Apple beefNo result found, try new keyword!Miami Dolphins rookie quarterback Skylar Thompson named team's starting QB while Tua Tagovailoa, Teddy Bridgewater remain in concussion protocol. Denver Broncos quarterback Russell Wilson, head ...Thu, 29 Sep 2022 11:35:00 -0500en-UStext/htmlhttps://www.nfl.com/videos/wolfe-outlines-history-of-tyreek-hill-eli-apple-beefKillexams : Amazon, Apple and Google Pledge Training for Women in Indo-Pacific
(Bloomberg) -- Fourteen US companies including Amazon.com Inc. and Visa Inc. each pledged to provide at least 500,000 digital training and education opportunities for women and girls in the Indo-Pacific region as part of a Biden administration initiative.
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The program, undertaken within the broader 14-nation Indo-Pacific Economic Framework for Prosperity, is focused on Brunei, Fiji, India, Indonesia, Malaysia, the Philippines, Thailand and Vietnam.
The IPEF Upskilling Initiative, which will provide 7 million training opportunities in total over the next decade, was unveiled Thursday by Commerce Secretary Gina Raimondo and US Trade Representative Katherine Tai as they host a two-day meeting of the Asian nations in Los Angeles. The plan is designed to promote sustainable and inclusive economic growth, while advancing competitiveness in the region, they said.
Other companies involved in the initiative are American Tower Corp.; Apple Inc.; Cisco Systems Inc.; Dell Technologies Inc.; public-relations firm Edelman; Google, which is part of Alphabet Inc.; HP Inc.; International Business Machines Corp.; Mastercard Inc.; Microsoft Corp.; PayPal Holdings Inc.; Salesforce Inc.; and Visa Inc.
The initiative -- undertaken with The Asia Foundation, a nonprofit development organization -- is focused on the emerging economies and middle-income countries in IPEF, which also includes rich countries such as Japan, South Korean, Australia and Singapore.
“I have heard loudly and clearly from the region, particularly in the developing countries, ‘We need concrete benefits, tangible economic benefits,’” Raimondo said at the launch of the initiative on Thursday. “I hear that and I promise you the Indo-Pacific Economic Framework will deliver tangible economic benefits to your countries.”
The commerce chief added that she is hopeful more companies will join the initiative, and that it will expand beyond 14 countries.
The contribution of this initiative has the potential to be “immeasurably valuable” and have a lasting impact, Fijian Trade Minister Faiyaz Koya said at the event
The plan will bolster US private-sector engagement in the fast-growing region in ways that pay long-term dividends for the companies and workers in both the US and its partner countries, Commerce and USTR said in statement announcing the strategy. The departments declined to disclose the value of the investments.
It also will support the region’s work to strengthen economic resilience, equity, inclusion and sustainability to help expand the middle class, as well as export opportunities for US goods and services and regional trade and investment, the agencies said.
Finally, by facilitating training in areas such as data, cloud and cyber-security work, the approach will allow IPEF countries to promote cross-border data flows and online privacy, as well as combat disinformation, corruption and cyber-theft, according to the Biden administration.
(Updates with comment from US Commerce Secretary in sixth paragraph.)