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Exam Code: VCS-257 Practice exam 2022 by team
VCS-257 Administration of Veritas InfoScale Storage 7.1 for UNIX/Linux

Exam Title : Veritas Certified Specialist (VCS) - InfoScale Storage
Exam ID : VCS-257
Exam Duration : 120 mins
Questions in exam : 80-90
Passing Score : 69%
Exam Center : Pearson VUE
Real Questions : Veritas InfoScale Storage Administration Real Questions
VCE practice test : Veritas VCS-257 Certification VCE Practice Test

Overview and Architecture
- Define the types, purpose, and benefits of storage virtualization.
- Define the benefits and components of Veritas InfoScale Storage for UNIX/Linux including Storage Foundation and Storage Foundation Cluster File System with Volume Manager, File System, Dynamic Multi-Pathing, Dynamic Multi-Pathing for VMware, Veritas InfoScale Operations Manager, Storage Foundation for databases, Veritas File Replicator, and Veritas Volume Replicator.
- Identify InfoScale Storage physical and virtual objects.
- Demonstrate an understanding of advanced InfoScale Storage architectures including Flexible Storage Sharing and replicating solutions.

Installation and Configuration
- Demonstrate the ability to install, license, and configure InfoScale Storage for UNIX/Linux using the common product installer (CPI).
- Demonstrate understanding of the InfoScale Storage Command Line Interface (CLI) and Veritas InfoScale Operations Manager (VIOM).
- Describe how to configure and manage private and shared disk groups.
- Describe how to create and delete concatenated, striped, mirrored, RAID-5, and layered volumes.
- Describe how to create and configure local and clustered Veritas File Systems.
- Describe how to configure volumes by adding mirrors and logs.

Managing and Reporting
- Describe how to perform file system administration.
- Describe how InfoScale Storage supports thin provisioning, including thin reclamation.
- Describe how to perform basic troubleshooting and recovery to address InfoScale Storage failures.
- Describe how to use Veritas InfoScale Operations Manager (VIOM) to manage and monitor an InfoScale Storage environment.
- Identify the InfoScale Storage tools used to monitor and analyze performance.
- Describe how to perform online administrative tasks for Veritas Volume Manager.
- Describe how the kernel components manage the InfoScale Storage architecture.
- Describe how to administer Dynamic Multi-Pathing for storage management and reporting.
- Describe how to manage InfoScale Storage snapshots and storage checkpoints, including checkpoint visibility and checkpoint auto-mounting.
- Identify the file systems that would benefit from File System data compression and deduplication features and describe how to use them.
- Describe how to configure the Site Awareness feature of InfoScale Storage.
- Define the InfoScale Storage capabilities for Storage Tiering using SmartTier.
- Describe how to configure and manage SmartIO.

Administration of Veritas InfoScale Storage 7.1 for UNIX/Linux
Veritas Administration study tips
Killexams : Veritas Administration study tips - BingNews Search results Killexams : Veritas Administration study tips - BingNews Killexams : Veritas NetBackup™ Flex Scale Administrator's Guide

The Universal Share feature provides data ingest into a NetBackup Flex Scale appliance using an NFS or a CIFS (SMB) share. Space efficiency is achieved by storing this data directly into an existing NetBackup-based deduplication pool.

You can configure and manage the Universal Share from NetBackup. For more information, see the chapter "Configuring and using universal shares" in the NetBackup Deduplication Guide.

Advantages of Universal Shares

The following information provides a brief description of the advantages for using Universal Shares:

  • As a NAS-based storage target

    Unlike traditional NAS-based storage targets, Universal Shares offer all of the data protection and management capabilities that are provided by NetBackup.

  • As a DB dump location

    Universal Shares offer a space saving (deduplicated) dump location, along with direct integration with NetBackup technologies including data retention, replication, and direct integration with cloud technologies.

  • Financial and time savings

    Universal Shares eliminate the need to purchase and maintain third-party intermediary storage, which typically doubles the required I/O throughput since the data must be moved twice. Universal Shares also cut in half the time it takes to protect valuable application or DB data.

  • Protection Points

    The Universal Share Protection Point offers a fast point in time copy of all data that exists in the share. This copy of the data can be retained like any other data that is protected within NetBackup. All advanced NetBackup data management facilities such as Auto Image Replication, Storage Lifecycle Policies, Optimized Duplication, cloud, and tape are all available with any data in the Universal Share.

  • Copy Data Management (CDM)

    The Universal Share Protection Point also offers powerful CDM tools. A read/write copy of any Protection Point can be "provisioned" or made available through a NAS (CIFS/NFS) based share. A provisioned copy of any Protection Point can be used for common CPD activities, including instant recovery or access of data in the provisioned Protection Point. For example, a DB that has been previously dumped to the Universal Share can be run directly from the provisioned Protection Point.

  • Backup without client software

    Client software is not required for Universal Share backups. Universal Shares work with any POSIX-compliant operating system that supports NFS or CIFS.

How it works

The Universal Share feature provides a network-attached storage (NAS) option for NetBackup Flex Scale appliances. Traditional NAS offerings store data in conventional, non-deduplicated disk locations. Data in a Universal Share is placed on highly redundant storage in a space efficient, deduplicated state. The deduplication technology that is used for this repository is the same MSDP location used by standard client-based backups.

Any data that is stored in a Universal Share is automatically placed in the MSDP, where it is deduplicated automatically. This data is then deduplicated against all other data that was previously ingested into the media server's MSDP location. Since a typical MSDP location stores data across a broad scope of data types, the Universal Share offers significant deduplication efficiency. The Protection Point feature lets you create a point in time copy of the data that exists in the specified Universal Share. Once a Protection Point is created, NetBackup automatically catalogs the data in that point and manages it like any other data that is ingested into NetBackup. Since the Protection Point only catalogs the Universal Share data that already resides in the MSDP, no data movement occurs. Therefore, the process of creating a Protection Point can be extremely fast.


  • A Universal Share is presented through a single MSDP engine, and its size is limited by the capacity of the single node. If the Universal Share quota is set, its size is limited by its quota and cannot exceed the capacity of a single node.

  • The maximum number of Universal Shares that can be created on an MSDP engine is limited, which is specified by the MaxAllowedLivemounts parameter in the spws.cfg file and the default value of this parameter in NetBackup Flex Scale is 100.

Protection Point - cataloging and protecting Universal Share data

Any data that is initially ingested into a Universal Share resides in the MSDP located on the appliance-based media server that hosts the Universal Share. This data is not referenced in the NetBackup Catalog and no retention enforcement is enabled. Therefore, the data that resides in the Universal Share is not searchable and cannot be restored using NetBackup. Control of the data in the share is managed only by the host where that share is mounted.

A Protection Point is a point in time copy of the data that exists in a Universal Share. Creation and management of a Protection Point is accomplished through a NetBackup policy, which defines all scheduling and retention of the Protection Point. The Protection Point uses the "Universal-Share" policy type. Once a Protection Point for the data in the Universal Share is created, that point in time copy of the Universal Share data can be managed like any other protected data in NetBackup. Protection Point data can be replicated to other NetBackup Domains or migrated to other storage types like tape or cloud, using Storage Lifecycle Policies. Each Protection Point copy is referenced to the name of the associated Universal Share.

Protection Point restores

Restoring data from a Protection Point is exactly the same as restoring data from a standard client backup. The standard Backup Archive and Restore interface is used. The client name that is referenced for the restore is the Universal Share name that was used when creating the Universal-share policy type. Alternate client restores are fully supported. Make sure that NetBackup Client is installed on the destination client before restore. However, to restore to the system where the Universal Share was originally mounted, NetBackup Client software must be installed on that system. This is necessary since a NetBackup Client is not required to initially place data into the Universal Share.

Mon, 10 Oct 2022 12:01:00 -0500 en text/html
Killexams : Study Tips Killexams : ERROR: The request could not be satisfied

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Killexams : Study Tool Kit

 Time Management Resources

Time management and organization skills are the hallmarks of academic success. The use of proven strategies such as planners and calendars, weekly schedules, and to-do lists helps students to manage academic responsibilities, build persistence, curb procrastination and ease stress.

* Adjust printer settings and paper to accommodate oversized versions of the term grid.

Wed, 07 Sep 2022 08:43:00 -0500 en text/html
Killexams : The Ultimate Guide to Backup As a Service (BaaS)

Due to the potential impact of data loss and other incidents on organizations, it’s critical to have a clear disaster recovery strategy. Gartner reports that a business’s average downtime cost is $5,600 per minute. Unfortunately, 93% of companies with no disaster recovery strategy in place who suffer a major disaster go out of business in under one year. Moreover, 40% of small businesses never survive a natural disaster.

A 2019 LogicMonitor study revealed that 96% of businesses experience an outage in three years. While the average cost of data breaches was $4.24 million in 2021, making data security a critical aspect of organizations and businesses. Hence, the need for backup as a service (BaaS) – a fully-managed service that gives different-sized companies peace of mind.

Organizations can set up flexible data backup operations using in-house architecture or use available BaaS solutions, in addition to their local storage. Fortunately, several corporate storage TCO (Total Cost Ownership) solutions help calculate costs, prevent data breaches, and avoid loss.

What is Data Backup?

Data backup refers to data copying from a primary location to a secondary one to protect it from malicious actions, accidents, and disasters resulting in data loss.

Data is the lifeblood of organizations, so losing it can cause massive, and sometimes irreparable, damage and disrupt business operations. Hence, a backup plan is critical for all businesses. Backup data includes documents, configuration files, operating systems, media files, registry files, and machine images.

Data backup includes the following essential concepts:

  • Backup solutions and tools: Regular and consistent data backup requires organizations to use technology solutions rather than manual backups.
  • Backup administrator: Organizations should designate one employee responsible for data backups. They should set up systems correctly, test them periodically, manage their operation, and ensure critical data gets backed up.
  • Recovery Point Objective (RPO): RPO refers to the data an organization is willing to lose should disaster strike. The frequency of data backups usually determines the RPO. For example, if the organization backs up its systems once per day, the RPO is 24 hours. Lower RPOs require more data storage, network, and resources to achieve frequent backups.
  • Recovery Time Objective (RTO): RTO is the time it takes an organization to restore its data and systems from backups and resume operations. Restoring systems and copying data takes longer for large volumes and backups stored off-premises. Therefore, the organization needs robust technical solutions to ensure a low RTO.
  • Backup scope and schedule: Organizations should have a backup policy specifying which systems and files are critical enough to warrant backups and how frequently to do it.

What is Backup as a Service (BaaS)?

BaaS is a subscription-based approach to backing up organizational data and involves purchasing online backup, storage, and recovery services from a data backup provider. Therefore, BaaS connects systems to public, private, or hybrid clouds managed by an outside provider instead of performing backups with a centralized, on-premises IT team.

BaaS is easier to manage and run than other offsite services. Data administrators offload management and maintenance to the provider instead of worrying about managing hard disks or tapes at an offsite location.

Many organizations switch to BaaS when they have outgrown their legacy backup systems and cannot afford costly on-premise, high-level backup upgrades. Furthermore, outsourcing backup and recovery keeps data accessible and restorable from a remote location after an outage or failure.

While larger organizations can afford to run on-premises private and hybrid cloud storage, many small and medium-sized businesses (SMBs) cannot afford it. Therefore, BaaS delivers enterprise-grade services for a predictable monthly subscription rate, making best-in-class data security and backup accessible for any organization.

SMBs cannot afford to remain non compliant to data security regulations because they risk steep fines, legal consequences, and loss of reputation should a data loss occur. Besides, data losses threaten business continuity, and downtime is expensive. Therefore, BaaS is a data insurance policy that protects organizations if their data gets compromised and allows them to get back up with minimal downtime and effects.

What is a Backup Server?

A Backup server is a type of server that backs up data, applications, files, and databases on a specialized remote or in-house server. It combines software and hardware technologies for backup and retrieval services to connected servers, computers, and related devices.

Enterprise IT environments use backup servers when the organization connects its computing systems to a backup server. The backup is retrievable or recoverable during disaster recovery after a data loss or corruption. When the backup server connects remotely to a cloud service provider or BaaS, it uses a web interface or vendor application programming interfaces (APIs).

How Does Backup as a Service Work?

BaaS is a secure and reliable managed cloud service offering backup and recovery to organizations and businesses. In turn, client businesses don’t have to invest in costly additional hardware such as servers and standalone hard drives. Instead, the client can connect to the cloud backup application, configure their preferences, and leave it to work magic.

Additionally, your backups could run at set intervals or simultaneously in the background, depending on the service level you want. After backing up the system, it transmits data to the cloud server over a secure network. Thus, data gets saved directly to the cloud instead of an on-premises server.

In turn, BaaS providers rely on industry giants such as Microsoft, Google, and Amazon for distributed cloud storage, application services, and data processing.

The BaaS provider manages the entire process, providing clients with a user-friendly dashboard from where they can manage their data.

Since providers deliver BaaS on a subscription basis, they bill it monthly or annually. Pricing plans depend on the storage, backup frequency, bandwidth clients require, and how often they access their data. Backups contain an exact copy of the original business data at the last backup and often the associated metadata.

Once a client experiences data loss, they can recover what they need from their backups, whether a single page, image, product line, or the entire system.

Finally, organizations of all sizes can use cloud backup. Most SMBs rely on it as their only offsite backup solution. BaaS helps them stay lean and maintain a high level of availability and protection. However, enterprises often use it as a supplemental option.

Types of Backups

Organizations can either back up their data manually or use a backup program. The latter is an intuitive and more efficient way that uses different approaches in executing a backup. These approaches are categorized into different backup types and define how the organization copies its data from source to destination. They also lay the groundwork for data repository models.

The four main types of backup are:

1. Full Backup

A full backup is always the starting point and contains all the data, files, and folders selected for backup.

  • Advantage: Since full backups store all files and folders, frequent backups lead to simple and faster restore operations. For example, performing a full backup daily ensures you copy everything selected every day. Additionally, you will get the data backed up from the previous backup when you restore it.
  • Disadvantage: It is slower compared to incremental and differential backups.

2. Differential Backup

Differential backups don’t take as long as full backups because they only copy files that changed since the previous full backup.

  • Advantage: It shortens the restore time compared to a full or incremental backup.
  • Disadvantage: Performing many differential backups could make the backup size surpass the full backup.

3. Incremental Backup

Incremental backups store all the files changed since the previous full, differential, or incremental backup.

  • Advantage: It takes less time  to complete than a full or differential backup.
  • Disadvantage: Restore operations must process each incremental backup, resulting in a lengthy restore job.

4. Mirror Backup

A mirror backup is identical to a full backup, except it does not allow for the compression of zip files or their password protection. Instead, organizations use mirror backup to create exact copies of their source data.

  • Advantage: Allows the ready access of backup files using tools such as windows explorer.
  • Disadvantage: It does not allow for the compression of zip files or their password protection.

Organizations must ensure data security and compliance for all the above backups. Outsourcing to a BaaS provider means ensuring backup solutions and endpoints are protected from unauthorized or unlawful access. Some features to look out for include:

  • Does the data backup software provide version control for all backup files?
  • Does the software ensure strong data encryption?
  • Can the system back up the user data on an encrypted hard drive?

Failure to comply with data backup security and compliance could lead to severe legal actions, including steep fines and penalties.

Here are some commonly asked questions about additional backup types:

Managed backup services use third-party service providers (MSPs) to create and store data backups. Some industries, like finance and healthcare, require the creation of backups to protect customer information and remain compliant with regulatory practices. Sometimes companies must keep their data backups for several years, which eats into available hard drive space. Therefore, they turn to MSPs to store their backups and free up space on their networks.

Organizations also turn to MSPs as part of their disaster recovery strategy to mitigate against security breaches and network compromise.

Offsite backup processes or facilities store data and applications outside the organization or its core IT environment. It is similar to the standard backup process but uses storage media or facilities outside its core infrastructure. The primary aim is to secure data from malicious attacks and keep a backup copy should the primary site get damaged or destroyed.

Onsite or on-premise backup refers to backing up systems to a local server, drive, or disk. It usually occurs on the business premises.

Endpoint backup offers data protection for employees’ devices such as laptops and desktops which is particularly important for a remote workforce. Without end-user intervention, it collects and transmits data on employee devices to a secure backup offsite or on the cloud.

FTP backup refers to transferring and securing organization data using the File Transfer Protocol (FTP) from source devices to dedicated FTP servers. It occurs remotely since FTP servers are in a centralized data center, either onsite or offsite.

Why is Backup as a Service Important?

Today’s increasingly digitized business landscape makes data backup vital for the survival of organizations. Without data backup and storage, an organization can get ransomed or hacked and lose its data to thieves who end up selling its trade secrets to the highest bidders.

For example, malware injected into a company’s systems can corrupt its hard-earned information. Alternatively, disgruntled employees and other insider threats can delete valuable digital assets. Organizations must be able to recover from such data loss, hence the need for backup as a service (BaaS) to help with disaster recovery.

Data loss is also a primary concern for software-as-a-service (SaaS) companies since their SaaS backup and recovery policies alone cannot guarantee an expedient return to normal operations.

BaaS helps organizations and businesses avoid data loss and disaster by automating the backup and recovery process. Today, backup as a service is a vital part of comprehensive disaster recovery plans (DRPs) for many organizations. It supports business continuity and prevents prolonged downtime and loss of reputation and revenue.

Other benefits of backup as a service include:

  • Improved data security: BaaS providers keep data in secure locations heavily encrypted for protection.
  • Increased productivity: BaaS helps businesses recover and restore their lost data, reducing downtime and increasing productivity.
  • Allows easy access to data: BaaS solutions supply employees ready access to company data from any device.
  • Increased efficiency: BaaS solutions ensure business owners no longer need to worry about their storage and backup systems. Thus, they can focus on core business operations.
  • Reduces costs: Offloading data backup responsibility to a third party helps businesses reduce operational costs and saves employees time.
  • Peace of mind: BaaS solutions supply businesses peace of mind knowing their data is safe, accessible, and backed up.

What is Cloud Backup?

Cloud backup is also known as remote or online backup. It’s a strategy for sending copies of physical or virtual files and databases to a secondary, offsite location to preserve it from loss, corruption, or destruction.

A third-party service provider usually hosts the secondary data storage and server systems in exchange for a fee. They charge fees based on several things such as storage space used, data transmission bandwidth, number of servers, number of users, and the number of times customers access their data.

Implementing cloud data backup helps bolster organizations’ data protection strategy without increasing their IT staff’s workload. Also, SMBs don’t have to invest in data backup and recovery systems and human resources.

What are the Types of Cloud Backup?

There are three main types of cloud backup:

1. Private Cloud

Private cloud services are only available to the organization, and the public has no access. They are also called enterprise or internal cloud services. The cloud storage is inside the organization and has firewall protection to reserve data access.

2. Public Cloud

Third-party providers like Office 365 and Amazon Web Services offer public cloud services over the internet. Therefore, these cloud services are available to anyone to purchase or use. When sold on-demand, public cloud services allow customers to pay per usage for storage or the CPU cycles and bandwidth they consume.

3. Hybrid Cloud

A hybrid cloud is a computing environment combining on-premises data centers (i.e., private clouds) with public clouds. It allows the sharing of applications and data between the two cloud computing environments. Some people define hybrid clouds to include “Multi Cloud” configurations where organizations use several public clouds on top of their on-premises datacenter.

What are the Differences between Cloud Backup and Cloud Storage?

Cloud storage is not cloud backup. Services like OneDrive and Dropbox offer cloud storage for files, videos, photos, and other documents. They enable remote access to files, syncing, and sharing files. However, cloud storage does not protect against data loss or corruption.

On the other hand, cloud backup makes copies of files uploaded to the cloud, ensuring a continuous backup with an easy restoration option.

Differences between cloud backup and storage include:

  • Cloud storage supplements hard drive space, making it easier to access and edit files remotely, while cloud backup restores files after data loss.
  • Cloud storage allows users to manually select files to store in the cloud while backup services work automatically and regularly to save and sync files.
  • Cloud storage services only encrypt files on the server side, so the data transfer process is less secure than cloud backup providers who encrypt files during transfer and storage.

In Conclusion

Backup as a service is the new normal welcomed by businesses big and small because of its cost benefits and convenience. However, when looking for a BaaS provider, it’s critical to choose a competent one that will supply you the best features at the best market prices.

Backup as a Service FAQs

Why is Backup Important?

Backup creates a copy of data that organizations and businesses can use to recover their data after a primary data failure. Data failures can occur due to data corruption, software failure, human-caused events, accidental deletion, and malicious attacks using viruses and malware.

Data backups can restore lost or corrupted data from an earlier clean point to help the organization or business recover from the event. It’s critical to store data backups on different media to protect against primary data corruption or loss. Also, schedule consistent, regular backups to minimize the data lost between backups for best results.

What is the Most Secure Way to Backup Files?

Cloud backup is the most secure way to backup data and files. It creates backups automatically and synchronizes everything without worrying about hardware failures. What’s more, organizations can access their data anywhere and anytime because it’s in the cloud. The files are all encrypted to prevent unauthorized access and keep them 100% secure.

What is Cloud Storage Backup?

Cloud storage backups work automatically to save and synchronize files stored on a computer or server.

What is Cloud to Cloud Backup?

Cloud to cloud backup involves copying data between two cloud services. The backup uploaded on the second cloud serves as an offsite backup. These backups often run automatically without manual intervention.

What is Managed Cloud Backup?

Managed cloud backup is the process of offloading an organization’s cloud data storage requirements and management to a managed service provider (MSP). Leveraging managed cloud backup, organizations store their data offsite, ensuring recoverability should something happen to their local copies. It’s one part of broader managed cloud services.

What is Cloud File Backup?

Cloud file backup refers to a duplicate copy of an organization’s data used to recover its files or entire system after a data loss event. It is stored online within a network of offsite servers operated by cloud storage providers.

What is Hybrid Cloud Backup?

Organizations store data on their on-premise and cloud storage using a hybrid cloud backup. First, they set up an offsite dedicated storage system as their local backup target with automatic backups. Then the backups synchronize to the cloud storage system as a regularly-scheduled background task.

Sat, 05 Mar 2022 07:06:00 -0600 en-US text/html
Killexams : Bureau Veritas issues detailed well-to-wake future fuels study

Bureau Veritas (BV) has launched a detailed outlook on future maritime fuels in a new 85-page white paper, which calls for a well-to-wake (WtW) approach to assessing the climate impact and sustainability of alternative fuels.

This is one of the key conclusions of the white paper, which evaluates alternative fuels such as methanol, LNG, biofuels, hydrogen and ammonia, outlining their respective characteristics, advantages, challenges, availability, safety, and greenhouse gas (GHG) emissions, and features very clear, detailed charts on the emissions potential from each of today’s frontrunners in the future fuels race. The study also shows how shipping’s cargo mix will change once the world weens itself off fossil fuels.

A well-to-wake approach accounts for all GHG emissions released from the extraction or production phase, the distribution of the fuel, through to the final use onboard vessels, as opposed to just the emissions resulting from combustion onboard.

Taking the WtW approach is important as legislators will increasingly be looking at energy use through this lens.

The upcoming FuelEU Maritime in Europe, for instance, breaks boundaries by considering GHG emissions on a WtW basis.

Paul Delouche, strategy director at BV and lead author of the report, said: “Assessing alternative fuel options must be done from a well-to-wake basis to achieve true decarbonisation in the shipping industry. Only through a complete lifecycle analysis can the environmental impact of fuels be properly evaluated.”

“Changing fuels will have a major impact on the maritime business worldwide. All projections show that alternative fuels will have a much higher cost than the fuel oil used in the past decades. This will create a considerable change in an industry which plays an indispensable role in the global economy. It could also constitute a paradigm shift in a fiercely competitive global industry that has historically strived to keep costs low,” the report states.

Splash readers can access the white paper in its entirety by clicking here.

Tue, 04 Oct 2022 19:58:00 -0500 en-GB text/html
Killexams : Reputation Management: Tips and Techniques

(Ad) The exact pandemic had many of us spending much more time close to home, and we often got to know our neighborhood businesses better. Supporting local businesses like the pizza shop down the street or the children's toy store around the corner was at the forefront of many people's minds, and that habit has continued today.

But as our world has opened up again, for local businesses, large and small, simply being in the neighborhood isn't bringing in enough customers to support a growing and thriving business.

Your reputation, especially your online reputation, is essential to getting new customers in the door and regular ones returning repeatedly.

This post will guide you through everything you need to know about creating a solid online reputation management strategy for every kind of local business. Let's get started!

(Click the links below to navigate to specific sections of this article)

What is Reputation Management?

5 Steps to Creating Your Reputation Management Strategy

Hiring a Reputation Management Agency

Reputation Management Tips

What is Reputation Management?

Reputation management is a strategy for monitoring what your customers say about your business online and taking the right actions to ensure your brand image remains positive.

It's an ongoing process that requires a strategic approach to ensure a negative review doesn't become a major PR crisis. Good reputation management builds strong brand loyalty because customers know they can trust your business and helps you stand out from the competition.

The Importance Of Reputation Management

Consumers today have more options than ever before when they want to make a purchase. And all of these choices can be overwhelming. To help them decide, they frequently turn to the opinions of people like themselves to find out if the business and the products they sell are worth their money.

The rise of internet review sites and social media platforms has made finding information about customer opinions easier. An unhappy customer can leave a poor review on your Google listing while they're still in your store or Tweet a complaint from your parking lot.

That's why online reputation management is essential for local businesses of all kinds.

Customers need to read an average of ten reviews before they feel they can trust a local business, so even one poor review can damage your profits. 77% of customers always or regularly read online reviews when browsing local companies, and 81% use Google to evaluate local businesses.

Ignoring reputation management means your business will suffer from every negative review, whether or not it's accurate.

However, proactively creating an online reputation management strategy allows your business to build a strong and trustworthy reputation. It also allows your customers to become your best marketing assets—they reassure other potential customers that your business is just as great as you say it is and influences their purchasing decisions accordingly.

5 Steps to Creating Your Reputation Management Strategy

Reputation management, in theory, can sound intimidating. How can you monitor and control what everyone says about your business across the internet? But it doesn't need to be complicated—here's a simple reputation management strategy you can customize for your business.

1. Audit Your Online Reputation

The first step of your strategy should be assessing where your online reputation currently stands. You can do this by checking out industry and area-relevant review sites—for example, a restaurant should look at Yelp, and a hotel should look at TripAdvisor.

Your social media channels are also a rich source of information to learn what people say about your business. Even simply searching for your business name on Google may surface customer feedback. Customers are already talking about your business online; you just need to dig to find it.

Once you've found your reviews, sort through them to see if you can identify general sentiments that run through many of them. Do they like your products, think your customer service needs improvement, or find your marketing misleading? Identifying common threads will help you learn where your reputation currently stands.

2. Set Goals

Now that you know where you are today, you can start setting goals for the future.

  • Do you have a new business and want to establish a credible reputation from scratch?
  • Is your established business suffering from past reviews about poor customer service or product quality, so you want to garner more positive reviews to offset the bad ones?
  • Do you need to build your brand to attract new customers so you can grow by gaining more news mentions or content shares?

Knowing exactly what you want to achieve will help you set the right strategy. Simply saying you want a better reputation won't outline what you need to do—it's too vague, and the process will get overwhelming.

Knowing the three kinds of media can help you understand reputational risk management better.

  • Earned media is online information your company doesn't create for itself, like an article in the local news about your company or social shares of your content. It's free publicity, which is great for building trust and credibility in your company because it doesn't come from your marketing team.
  • Owned media is anything you create for yourself, like your website, posts on your social media, or company blog content. This kind of content gives you total control, but it's only one piece of your reputation.
  • Shared media typically refers to comments and engagements on your company's social media platforms. Your company owns the posts and the accounts. However, anyone can leave a comment, tag your company, or write a review. So the ownership of that content is shared.

The review above is an example of shared media, as a client of ours left a review on our Facebook business page.

You should focus on getting the owned media piece of your plan right since you have total control. Shared media is essential to track and manage, so nothing slips through the cracks. And earned media is a great place to focus when establishing a brand or trying to grow.

3. Determine What Resources You Need

Once you've set goals, it's time to determine your available resources to help you meet them. What is your budget and available personnel time to monitor and respond to reviews and seek out earned media opportunities?

If you have a healthy budget and want to take advantage of reputational risk management best practices, you can hire an external agency to help (more on this in the next section).

But if your resources are more limited, some great reputation management tools on the market can make this task easier without spending too much money. YextPodium, and ReviewTrackers are all reliable tools that help manage your online reputation in one place.

Even if your business and budget are tiny, you need to use the capabilities of Google My Business to help you manage your listings and reviews across Google's services. Below is a snapshot of a Google My Business profile for a dance and ballet school that showcases their reviews.

Source: Tutu School of Burlingame

Being realistic in this assessment is essential. Monitoring and responding to comments and reviews take a lot of time, thought, and effort for most businesses. You can and should prioritize your efforts by determining which goals are most critical to you and which ones will have the largest impact and focusing on those first.

For example, let's say you have a new business you're launching and don't know where to begin. Getting more positive reviews will help your business gain visibility on review sites, so your strategy could start with a social media reputation management strategy. A system to deal with negative reviews is vital, so they don't stall your momentum. Gaining more earned media is nice, but it takes time and isn't as essential, so you can save that for later.

Your strategy can cover several stages of building your online reputation—you don't have to do it all at once. Putting your resources towards preventing negative reviews from creating reputational damage is a great beginning, and then you can work to gain positive reviews and press once that's in place.

4. Implement Your Strategy

If you've decided to work with a reputation management agency, this part of the strategy will be in their hands.

If you're handling it yourself, there are a few ways to Excellerate your brand reputation, depending on your earlier goals.

One strategy that works well for most goals is encouraging happy customers to leave positive reviews. Most people tend to be more motivated to write a review when something goes wrong, but with a nudge, they're often happy to provide an honest, positive one. You can even re-share public reviews on your website and social media platforms.

Below, Gene St. Louis Consulting posted a review on her Instagram page.

Source: Gene St. Louis Consulting

Tue, 11 Oct 2022 06:38:00 -0500 en-US text/html
Killexams : Tips and Tools to Help Students Study, Take Notes, and Focus

With a new academic year rolling around, students of all ages will be looking for help and guidance with their work—and there are a wealth of options on mobile app stores and the web to help you succeed.

Here we've picked out some of the best apps and services across multiple categories, including time management, homework help, note-taking, and more. Put them together and you've got a comprehensive toolkit for making sure that this year is a good one.

No matter what your requirements, courses, or study habits are, there should be something here for you (or for the young student in your life). You might be surprised at just how much difference the right app can make.


Trello can adapt itself to whatever purpose you have in mind.

Courtesy of Trello

The main appeal of Trello is its versatility: You can adapt the simple card-based interface in whichever way you want—whether to keep track of individual homework assignments or to log multiple research strands in an essay—and the software will adapt accordingly.

You can assign categories and deadlines to cards, attach files to them, and drop in to-do lists. However you decide to use Trello, you're going to find it straightforward to get around the app with easy drag-and-drop operations and a ton of options and features.

Trello (freemium for web, Android, iOS)


Get help from Socratic with just about any topic.

Courtesy of Socratic

Powered by Google's artificial intelligence engines, Socratic is here to answer any question on any topic, whether you need step-by-step math explanations, a quick overview of a historical event or work of literature, or details of a particular set of biological processes.

Sun, 09 Oct 2022 23:10:00 -0500 en-US text/html
Killexams : Why It Is Important To Study Construction Management

Construction is an incredibly interesting industry and one that has been around for thousands of years and is always changing.

Throughout history, construction projects have become more advanced, safer, and more effective, allowing skyscrapers and complex buildings to be completed in a short space of time. Construction is a popular career choice for many due to the availability of work. It also offers a lot of chances for progression, particularly if you have the right education.

Construction managers are those who are responsible for making sure construction projects are completed on time, within budget, and to the right specifications. They’re in charge of sourcing materials, hiring and managing staff, and maintaining communication with clients. If you’re looking to progress within the construction industry, studying construction management is a great pathway to do so.

What You’ll Learn in a Construction Management Course

You can study construction management at a traditional university or by taking an online course. Today, more people are choosing to learn online due to the increased flexibility and freedom that this offers. You can take classes online whenever you like, fitting them into your busy schedule. Many major universities and colleges have now started offering online courses in traditional subjects such as construction management.

Throughout the course, you’ll develop a better understanding of how to lead construction projects, including the challenges that you may face. You’ll gain practical skills that will help you to plan, coordinate and supervise both small and large-scale projects. You’ll also learn more about handling client relationships, and managing deadlines and budget constraints while also evaluating health and safety risks.

Common modules that you’ll complete on a construction management course include an introduction to the construction industry, compliance, and regulations, planning the project, quality management, and much more. By the end of the course, you’ll understand the different factors affecting the construction industry and how to tender, plan and carry out a construction project. You’ll also have the skills to manage all aspects of a project and embark on the next step in your career.

Some courses will also supply you access to optional modules, allowing you to customise your learning and choose which areas you’d like to specialise in. You may also be required to complete a final project where you’ll use the skills you’ve learned to put your studies into practice. By the end of the course, you’ll gain certification that shows you have successfully completed your studies and are ready to work in construction management.

Benefits of Studying Construction Management

A career as a construction manager may be in your future if you have outstanding leadership qualities, are very organised, and have extensive knowledge of how construction projects operate. Those who already have experience and an interest in construction will be particularly suited to the role.

Being the main point of contact and in charge of managing the needs of the customer, the general public, and the professionals involved makes the work potentially demanding. However, there will be possibilities, and seeing a project through to completion can be immensely rewarding.

Once you’ve completed your education, you’ll have a range of construction industry opportunities to choose from, including in your local area and overseas too. The global construction industry is growing, and currently, the US Bureau of Labor statistics has predicted an 11% increase in construction jobs by 2026.

If you have a certificate in construction management, you’ll have access to much higher salaries within the sector and roles that include construction manager, facilities manager, site engineer and sustainability consultant. You’ll have more responsibilities, but you’ll also find the work more rewarding if you enjoy new challenges and want more control over a project.

Thu, 13 Oct 2022 20:50:00 -0500 FinSMEs en-US text/html
Killexams : Tips To Set Up an Effective Study Space at Home

Studying is a core part of the educational experience. Students require a great study space, and in the modern world in which online learning and distance-based practice as a result of the coronavirus pandemic have become the norm, students require a great home study space more than ever.

Fortunately, there are a number of great options for creating an excellent space to facilitate ongoing studies in your home. Whether you’re seeking a degree to augment your existing professional experience or looking for an opportunity to change careers, as people in the United States are likely to do as many as 12 times these days, these tips for creating an effective study space are sure to make a massive difference in your life as a student. Continue memorizing for some great ideas that are certain to help you excel in the classroom and in your everyday life.

Online learning has become a staple in the modern world.

Space © Lisa Charleston Space

Today, professionals are using digital learning opportunities to enhance their career prospects and gain valuable experience and knowledge that will help propel them into new and exciting opportunities of all types. A child development associate degree online, for instance, is a great asset for anyone working in the education field already or for anyone seeking entry into the world of teaching. Educators are unique professionals and must deal with a wide range of issues, challenges, and daily tasks. With the help of an online degree program, teachers and those seeking to become teachers are able to gain the skills required to enhance classroom management, boost curriculum design, and enjoy teaching more fully as a result.

Make sure to separate learning from other tasks in your home.

space © Provided by Lisa Charleston space

Teachers know the value of great organization. A great study space is a must for anyone seeking to excel in this type of degree program, or in any other learning opportunity for that matter. One thing that students can do to accommodate these needs is to carve out a dedicated workspace for their studies. Creating a space that is used solely to facilitate learning and studying is a great way to separate routine daily tasks and the ongoing educational needs of the student.

With the help of services like junk removal in Denver, those looking to make a difference in their workspace and reduce clutter can get a head start on this process with the help of highly professional services. We all collect quite a bit of junk in our daily lives, and often, it ends up piling up in our homes and around our living spaces more broadly. Junk and clutter have a habit of muddying our headspace as well as our home’s spaces, but with a junk removal service on your side, making significant headway into reducing these productivity-killing problems is simple and highly effective.

It’s important to remember that education is a commitment. Committing to yourself isn’t always easy, but if you make the effort to engage with your coursework wholeheartedly, then you are bound to see the fruits of your labor faster than ever. By removing clutter from your home, specifically your workspace, you can make quick inroads toward greater educational attainment and better efficiency throughout your studies. Another thing that you can do to boost your efficiency in study time is comprehensive schedule building. Using a simple calendar, you can dedicate specialized time to routing tasks, work requirements, and your education.

Making time for your studies isn’t always easy, but it will be worth it over the long term as you work toward your new credential that might just change your life for the better.

Sat, 17 Sep 2022 05:41:00 -0500 en-US text/html
Killexams : Are you considering studying abroad? Here are 5 tips to help you prepare financially

Each year, American undergraduate students flock across the globe to study abroad. During the 2019/2020 academic year, 162,633 students did so, reflecting a 53% decrease due to the Covid-19 pandemic — in the before times, that number had hovered around the 341,000 mark and was slowly increasing every year.

Traveling can be expensive, though — excursions to different countries with your classmates during your semester abroad are no exception. You'll need to foot the bill not only for tuition, but meals, housing, flights, activities and everything else as well. Even with the many scholarships and grants that are available, those costs can certainly add up and become a financial burden for students and their families.

Below, Select shares some tips to help students financially prepare to study abroad so they can make the most of their experience in a new country. 

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Ask your family if studying abroad seems financially reasonable to them

Studying abroad can wind up being an enormous expense. The University of Louisville estimates that, on average, the cost of a semester-long study abroad program can range from $7,000 to $15,000 per student. It's important to discuss this upcoming expense with your family so you can determine whether or not this is something they could reasonably assist you with.

You should also speak to the study abroad coordinator at your school to help you figure out where you'd like to go, what you would be able to study there, which programs are available and how much it will be. That way, you can bring a more precise representation of the associated costs to your family.

Keep in mind that the type of program you decide to do can affect the cost, too. A one-month program will likely be significantly less expensive than a program that lasts the entire semester. There are also certain programs that allow you to study solo and live with a host family or study as part of a group with other students from your university. Your school's study abroad coordinator will be able to break it all down for you and help you select the option that's best for your financial and academic goals.

Find out if there are scholarships or grants available

Now would also be a good time to find out if there are any scholarships or grants available that would cover some or all of the cost, and to do some research about which ones you can apply for. Unlike student loans, scholarships and grants don't need to be repaid — you'll just need to go through an application process in order to qualify for them. These funding options can significantly reduce the financial responsibility that comes along with studying abroad, and are definitely worth looking into.

If scholarships and grants are not available and your family can't afford to contribute to the cost of your trip, it might be worth devising a financial plan to pay for your study abroad program if it's something you're still really interested in.

Get a job on or off campus and save what you can

You can make a decent amount of money by partaking in on-campus jobs, getting a job at a nearby store or restaurant, doing research, babysitting or tutoring in your college town, among other jobs. There are many ways for college students to take on a side hustle or part-time gig to earn extra money. Apps such as Wag! or TaskRabbit can be helpful for finding flexible-hour jobs like dog walking or assembling furniture if you're unable to commit to more structured working hours.

Another popular way to earn money is by selling stuff you no longer need on apps such as Depop or Mercari. Select recently interviewed a 22-year-old seller on Depop who earns between $1,500 and $2,500 per month. Typically, all you need to get started selling is a phone and a PayPal account.


  • Fees

    Depop collects a 10% fee for each item sold on the platform. On top of that, payment processor Paypal takes an additional 2.9% and $0.20 per transaction.

  • Shipping costs

    Either the buyer or seller can cover the cost of shipping; shipping labels are generated by Depop and costs depend on the weight and dimensions of your package.

  • Availability

    The app is available in both the App Store (for iOS) and on Google Play (for Android); there's also a web version, but the app is more functional.

  • How do you get paid?

    You'll need a PayPal account in order to get paid. However, there are two options for sellers on Depop: Getting paid directly through your PayPal, which is linked to your Depop account, or through Depop Payments. If your shop uses Depop payments, buyers can use Apple Pay, Google Pay or a credit or debit card to finance purchases from your shop (you'll still need a linked PayPal account though). If your shop is linked to your PayPal, buyers can only use PayPal to pay for their purchases.


  • You only have to pay fees when you sell an item (no listing fees)
  • You can post the listings and manage your shop all from your phone


  • Depop takes a higher commission fee (10%) than some other resell platforms
  • You can't use it for in-person deliveries or orders


  • Fees

    Sellers pay a 10% fee for each item that's sold. There's also a payment processing fee of 2.9% plus $0.30.

  • Shipping costs

    Either the buyer or seller can cover the cost of shipping; shipping labels are generated by Mercari and costs depend on the weight and dimensions of your package.

  • Availability

    Mercari has an app that's available in both the App Store (for iOS) and on Google Play (for Android), and you can also list and shop via its website.

  • How do you get paid?

    After the transaction has been completed, the payment will show up on your Mercari balance. You can either have the money directly deposited into your bank account ($10 minimum payout) or get it deposited onto a debit card (there's a $2 fee for this option).


  • You only have to pay fees when you sell an item (no listing fees)
  • People who want to sell items locally can use Mercari Local
  • You can post the listings and manage your shop all from your phone


  • Mercari take a higher commission fee (10%) than some other resale platforms

Once you start earning some money, it's a good idea to keep it in a high-yield savings account, which will pay you more in interest for your balance compared to a traditional savings account. That means your savings can grow just a little bit faster and as a result, get you to your goal quicker. While you likely won't earn hundreds of dollars per month in interest unless you deposit a really large sum of money, it's still better than earning just the amount of interest that's typically paid by traditional savings accounts.

Select ranks Marcus by Goldman Sachs High Yield Online Savings as one of the best accounts since it has no monthly fees, no excessive transaction fees and no overdraft fees. Synchrony Bank High Yield Savings is another strong contender that also offers an ATM card to make withdrawing cash easier, which could be helpful when you're abroad.

Marcus by Goldman Sachs High Yield Online Savings

Goldman Sachs Bank USA is a Member FDIC.

  • Annual Percentage Yield (APY)

  • Minimum balance

    None to open; $1 to earn interest

  • Monthly fee

  • Maximum transactions

    Up to 6 free withdrawals or transfers per statement cycle *The 6/statement cycle withdrawal limit is waived during the coronavirus outbreak under Regulation D

  • Excessive transactions fee

  • Overdraft fees

  • Offer checking account?

  • Offer ATM card?

Synchrony Bank High Yield Savings

Synchrony Bank is a Member FDIC.

  • Annual Percentage Yield (APY)

  • Minimum balance

  • Monthly fee

  • Maximum transactions

    Up to 6 free withdrawals or transfers per statement cycle *The 6/statement cycle withdrawal limit is waived during the coronavirus outbreak under Regulation D

  • Excessive transactions fee

    None, but may result in account closure

  • Overdraft fees

  • Offer checking account?

  • Offer ATM card?

Try to study abroad during an off-peak time

Use studying abroad as a way to rack up credit card rewards

As you near the start of your study abroad experience, consider signing up for a credit card that offers travel rewards so you can get more of a bang for your buck, especially when it's time to book flights and pay for meals while you're abroad. There are a number of credit cards aimed at helping students build their credit, as well as others that offer simpler reward systems. Plus, you'll want a card that doesn't charge foreign transaction fees when swiping abroad (most debit cards charge foreign transaction fees).

Select named the Bank of America® Travel Rewards for Students credit card as one of the best for students who travel thanks to the fact that cardholders earn 1.5 points per dollar for all purchases. You can redeem rewards such as a statement credit to help cover the cost of qualifying travel purchases, which works as a simple way to reduce your out-of-pocket costs for traveling abroad.

Be sure to spend cautiously whenever you're using a credit card — this is not free money after all — and your balance needs to be paid back in full or else you'll be charged interest. When you're not paying upfront with cash, it can be easy to lose sight of that. Plus, credit card rewards are most valuable when you pay off your balance each month to avoid accruing interest charges.

Remember to notify your bank and credit card company about your upcoming trip so they don't suspect fraud when you make a purchase abroad and freeze your account. 

Bottom line

Figuring out how you and your family will pay for your study abroad experience can be a difficult challenge, but by planning ahead, making and saving some money and using the right financial products, the costs will become less daunting and you'll be able to enjoy your travels even more. 

Editorial Note: Opinions, analyses, reviews or recommendations expressed in this article are those of the Select editorial staff’s alone, and have not been reviewed, approved or otherwise endorsed by any third party.

Fri, 07 Oct 2022 03:55:00 -0500 en text/html
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