Certified-Development-Lifecycle-and-Deployment-Designer exam - Certified Development Lifecycle and Deployment Designer Updated: 2024

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Called Sforce, the initiative, which was viewed skeptically by some analysts, looks to expand Salesforce.com beyond its primary use today as a host for software it rents to corporations. The leased applications are designed to help sales people track customer accounts and sales leads. Salesforce.com competes with Microsoft, PeopleSoft, SAP and Siebel Systems.

As part of the new initiative, Salesforce.com is providing extensions to its applications that will enable developers to use their favorite software development tools to customize Salesforce components or build new capabilities. Salesforce.com applications are being exposed through the web services standards of Extensible Markup Language (XML), Web Services Description Language (WSDL) and Simple Object Access Protocol (SOAP).

The San Francisco company announced Tuesday alliances with BEA Systems, Borland, Microsoft and Sun Microsystems, which have all agreed to support Salesforce.com's application environment through their development tools.

Initially, the Salesforce.com expects customers to integrate data stored on its servers with new or existing applications. For example, a company could access a Salesforce.com service through its own corporate portal, or through a handheld device, such as a personal digitial assistant.

In time, however, Salesforce.com officials hope customers will build and deploy new applications on the company's computer systems, connecting those applications to Salesforce.com's software, or the applications of third party companies.

Salesforce.com has long believed that many corporations would prefer to rent software to avoid the costs of licensing, deployment and maintenance. The ideas of offering information technology like a utility, paying only for the processing power you use, has recently been embraced in one form or another by such tech heavyweights as IBM, Sun, Hewlett-Packard Co., Microsoft and others.

"There's no risk, and there's nothing to buy to develop an application," Adam Gross, a product marketing manager for Salesforce.com, said of Sforce. "You can go to Sforce.com right now, sign up for free and get started in building your favorite applications. You're only paying as your end users are successfully using your applications."

Indeed, while Gross is confident corporations can cut costs through Salesforce.com, some analysts weren't so sure.

Having a hosted development environment won't be of much value to companies using Salesforce.com to avoid hiring developers to build and maintain software. "Companies that went with an ASP (application service provider) model and wanted to host their software to begin with, don't usually have any development resources," Wendy Close, analyst for high-tech researcher Gartner Inc., said.

However, those clients larger than the typical Salesforce.com customer, which leases the software for 800 users or less, may appreciate the added flexibility in integrating their own applications with Salesforce.com and customizing the hosted software to meet their needs.

Salesforce.com is also offering to open its software up to independent software vendors, or ISVs, interested in building new capabilities into Salesforce.com's software and sell them as additional features. Among the 25 software makers interested in such an arrangement are AvantGo, Blue Martini, Business Objects and Cape Clear.

But Close wondered whether the package would be worth the cost of licensing the third-party software, along with Salesforce.com's rental price. Also, who would be responsible for servicing the third-party software.

"It doesn't seem like I'm saving that much money, because I still have to buy these third-party add-on products to expand the functionality of Salesforce.com, and then pay Salesforce.com to host them," Close said. "It starts to fall down a little bit for the mid-size company that just wants Salesforce.com to add whatever functionality they need."

In formulating a total cost of ownership for Salesforce.com's offering, corporations should consider the cost of having developers on hand and using third-party add-on software, along with renting the Salesforce.com applications. "I don't think they're putting all of that in the full TCO model," Close said.

Sforce costs $50 per end-user per month, plus $1 per megabyte of data stored online per month.

While the pay-as-you-go concept is gaining in popularity among vendors, it remains to be seen how far its adoption will spread among corporations. Some companies prefer to store and maintain their sensitive information locally and have more control over software that's core to their business.

Nevertheless, while many other companies offering application services over the web have failed, Salesforce.com broke into profitability this year.

This story courtesy of TechWeb .

Salesforce said the new Force.com Visual Process Manager would particularly appeal to developers in such industries as financial services, manufacturing and telecommunications that are looking for faster ways to automate business processes.

The new tools help programmers add business process capabilities to applications without low-level coding, according to Salesforce, and more easily adapt those processes when needed.

"We think it should be as easy as letting someone draw a process on a white board ... click a button and let it run in the cloud," said Ariel Kelman, vice president of Force.com marketing.

Visual Process Manager could be used to develop business processes that cover call center procedures and sales methodologies, customer issue resolution and product return issues, billing and collection processes, employee on-boarding procedures, regulatory compliance, and provider management processes, according to the company.

Those processes can be embedded within a customer's Salesforce Sales Cloud 2 or Service Cloud 2 application deployment, as well as within a custom application built on Force.com.

Visual Process Manager is based on technology Salesforce acquired last year when it bought Informavores, a developer of call scripting and business orchestration software for service call centers.

Features of Visual Process Manager include a process designer, a process wizard builder, a process simulator for testing a designed process, and a real-time process engine that runs a company's processes and automatically scales them to meet business needs.

The vendor is positioning the new Force.com component as an alternative to process management design tools in other platforms, including Microsoft's .Net and IBM's WebSphere and Lotus Notes. There are also a number of standalone business process management tools from such vendors as Pegasystems and Progress (which acquired BPM software vendor Savvion last month).

In November Salesforce said that IT departments have built and deployed 135,000 custom applications on the Force.com platform and that more than 200,000 programmers have joined the Force.com development program.

Visual Process Manager can be used by corporate IT developers, ISVs that develop cloud applications on Force.com, and Salesforce channel partners that sell Force.com bundled with services for vertical industries.

Force.com Visual Process Manager is available now, priced at $50 per user, per month.

The salesforce services market is set to top US$ 13 Billion in 2022 and is predicted to expand at a stupendous CAGR of 14.4% to reach a valuation of US$ 33.5 Billion by 2029. Salesforce services currently account for a 2% share in the global IT services market. Market development is mainly forced by the increasing adoption of salesforce services in the BFSI industry.

As Salesforce services defy the ‘one-size-fits-all’ concept, service providers are offering end-to-end assistance to help end-users get services that are best suited to their requirements. With thousands of Salesforce implementations across multiple enterprises, the Salesforce service providers are extensively focusing on creating impactful experiences to generate substantial profits.

Opportunities galore for manufacturers with the increasing focus of businesses on improved customer engagement and interaction – key imperative driving growth and profitability amid competitive spaces.

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Some of the highly-effective Salesforce offerings- marketing cloud, commerce cloud, and community cloud to name a few- have gained immense popularity over the years, which is further nudging businesses to choose Salesforce services for long-term returns.

North America – A Hub of Opportunities for Service Providers:
According to the report, the increasing adoption of Salesforce services in the BFSI sector is likely to continue, making it one of the most lucrative verticals for Salesforce service vendors. Over the years, the focus of BFSI has shifted toward fruitful customer engagement in real-time and across any device. This, in turn, is pushing the demand for the adoption of Salesforce services in BFSI, thereby giving new opportunities for the Salesforce service vendors to reap profits.

Growth prospects for the Salesforce services, as the report opines, are high in North America, particularly in the US. In addition, the adoption of Salesforce services in Western Europe is estimated to intensify by the end of 2029, which is likely to encourage the vendors to solidify their service capabilities.

As far as growth and expansion are concerned, strategic business partnerships and acquisitions will continue to be the best way forward for vendors. Those alliances will lay the foundation for bespoke innovations to come to the fore, thereby creating a ‘win-win’ for both parties involved. Considering the challenges enterprises face in terms of Salesforce deployment, key service providers active in the market will continue to focus on offering unmatched support and assistance in a bid to ensure client satisfaction and engagement.

In addition, Salesforce service providers will also continue to center on getting ‘Salesforce service certifications’ to reap benefits in the long run, as these certifications will not only help them strengthen their core competencies but also expand their client bases.

Leading Key Players:
Since there are so many companies actively providing salesforce services, the nature of the market has become quite competitive. SAP SE, Oracle Corporation, Microsoft Corporation, Salesforce.com Inc., Adobe Inc., DXC Technology, Accenture PLC, IBM Corporation, Pegasystems Inc., Verint Systems Inc., Tata Consultancy Services Limited, and AT&T Inc. are some of the leading salesforce service companies.

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Salesforce Services Market Segmentation:

By Type of Service:

• Planning
  • Advisory Services
  • Change Management
• Implementation
  • Integrated Services
  • Custom Application Development
  • Application Modernisation and Data Migration
  • Testing Services
• Manage
  • Monitoring
  • Upgrade
  • Governance
  • Helpdesk
  • Training
  • BPO

By Application:

• Sales Cloud
• Service Cloud
• Marketing Cloud
• App Cloud
• Commerce Cloud
• Analytics

By Vertical:

• Salesforce Services in BFSI
• Salesforce Services in Healthcare and Life Sciences
• Salesforce Services in Media and Telecom
• Salesforce Services in Retail and CPG
• Salesforce Services in Government
• Salesforce Services in Manufacturing
• Salesforce Services in High Technology
• Salesforce Services in Energy & Utilities

By Region:

• North America
• Latin America
• Europe
• East Asia
• South Asia & Pacific
• Middle East & Africa (MEA)

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The global customer relationship management (CRM) company, Salesforce, today announced that Genie Customer Data Cloud, the CRM data cloud, is now powered by Tableau. With this, businesses are enabled to better understand and unlock important user data as well as deliver actionable insights at scale, in real time. 

According to Salesforce, this allows any customer to analyze a large amount of data points stored and harmonized in Genie using Tableau. They can then visualize, explore, and automate insights and securely take action. 

Additionally, Genie’s native integration with Tableau also works to lower warehousing costs, increase time to insight, and enable better decision making by bringing together data and analytics in one place. 

“Every company needs to be a customer company, but customer expectations are changing in real time and companies need real-time data and timely actionable insights. Genie Customer Data Cloud is revolutionary because it is the first platform that can deliver real-time personalized customer engagement across every sales, service, marketing, commerce, and IT touchpoint,” said Steve Fisher, EVP and GM of Next Gen CRM and Unified Data Services at Salesforce. “Now, powered by Tableau, Genie Customer Data Cloud enables companies to securely visualize, explore, and act on their data about every customer, in real-time, on the right channel, at scale. This is only the beginning of what’s possible as we build more native automation, intelligent, and real-time integrations deeper into the platform.”

Salesforce has also announced new Salesforce and Slack productivity solutions geared at assisting organizations as they try to grow revenue while also saving costs. 

With this, a Sales Productivity Bundle that is intended to help users automate work in order to drive growth and offer sales teams a consistent way to operate as a team is now available. 

Lastly, the company announced Automate ESG Reporting, to help organizations meet the growing demand of shareholders for environmental, social, and governance transparency.