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Exam Code: PDII Salesforce Certified Platform Developer II (PDII) approach January 2024 by Killexams.com team

PDII Salesforce Certified Platform Developer II (PDII)

The Salesforce Certified Platform Developer II program is designed for individuals who would
like to demonstrate their skills and knowledge in advanced programmatic capabilities of the
Lightning Platform and data modeling to develop complex business logic and interfaces. The
candidate can design, develop, test, and deploy programmatic solutions that are
maintainable and re-usable and follow design patterns and object-oriented programming
best practices.

The Salesforce Platform Developer I credential is a prerequisite for the program.
The Salesforce Certified Platform Developer II (PDII) certification will
consist of two parts: a proctored multiple-choice exam and four Trailhead Superbadges
which replace the Programming Assignment. Similar to the Programming Assignment,
superbadges show that you can apply what you've learned to advanced, real-world business
requirements covering features, concepts, and scenarios that are essential for a Platform
Developer II to know, including Apex programming, data integration and more.



This exam guide is designed to help you evaluate if you are ready to successfully complete
the Salesforce Certified Platform Developer II program. This guide provides information
about the target audience for the certification program, recommended training and
documentation, and a complete list of exam objectives—all with the intent of helping you
achieve a passing score. Salesforce highly recommends a combination of on-the-job
experience, course attendance, and self-study to maximize your chances of passing the
exam.


The Salesforce Certified Platform Developer II Multiple Choice exam measures a candidates
knowledge and skills related to the following objectives. A candidate should have hands-on
experience developing custom applications on the Lightning Platform and have
demonstrated the application of each of the features/functions below.

SALESFORCE FUNDAMENTALS

 Describe the capabilities of base-system objects such as sharing objects,
history objects, metadata objects, multi-currency, and Chatter objects.

 Describe the different capabilities of and use cases for the various
Salesforce development platforms (Heroku, Fuel, Lightning Platform).

DATA MODELING AND MANAGEMENT

 Describe how to design code that accommodates multi-language, multicurrency, multi-locale considerations.

 Describe the implications of compound data types in Apex
programming.

 Describe the use cases for and benefits of external IDs.

 Identify use cases for different types of custom metadata and custom
settings, and describe how to implement solutions for those use cases.

LOGIC AND PROCESS AUTOMATION

 Given a scenario, describe the implications of the order of execution of a
record save.

 Describe the interactions between Visualforce/Apex with Flow/Process
Builder.

 Given a scenario, identify the optimal programmatic or declarative
solution.

 Given a scenario, debug unexpected behavior due to save execution
order.

 Describe the Apex features available for error handling and maintaining
transactional integrity.

 Identify potential issues with inefficient code and mitigation techniques
to avoid exceeding governor limits.

 Describe the data return types for SOQL and SOSL queries and their
impact on variable assignment.

 Describe the options, best practices, and use cases for asynchronous
execution.

Weighting 33%

Weighting 5%

Weighting 7%

SALESFORCE CERTIFIED PLATFORM DEVELOPER I I

 Given a scenario, identify the appropriate dynamic Apex feature.

 Given a scenario, describe when and how to use Apex managed sharing.

 Describe the use cases for the various authentication techniques.

USER INTERFACE

 Given a scenario, describe how to use a standard set controller.

 Describe the considerations when creating custom controllers and
controller extensions.

 Describe the techniques for using Visualforce to perform actions and
partial page refresh.

 Describe the messaging techniques and best practices when displaying
errors in user interfaces.

 Describe techniques to maximize code re-use with Visualforce.

 Describe use cases for JavaScript in a Visualforce page.

 Given a set of requirements, describe the process for designing Lightning
components.

PERFORMANCE

 Describe the common performance issues for user interfaces and the
techniques to mitigate them.

 Describe the considerations for query performance.
INTEGRATION

 Describe how to expose Apex classes as SOAP and REST web services.

 Describe how to use system classes to integrate with SOAP- or RESTbased web services.

 Describe when and how to use metadata, streaming, and Analytics API
to enhance Apex and Visualforce solutions.

TESTING

 Describe the best practices for unit testing in Apex.

 Describe how to apply different techniques to create test data and
responses.

 Describe the implications of testing Visualforce controllers and controller
extensions.

 Describe various ways to execute tests and specify test execution
options.

Weighting 20%

Weighting 12%

Weighting 11%

Weighting 7%

SALESFORCE CERTIFIED PLATFORM DEVELOPER II DEBUG AND DEPLOYMENT TOOLS

 Given a scenario, identify the appropriate tool to analyze application
performance profiles and troubleshoot data and performance issues.

 Given a scenario, identify the appropriate deployment tool.



SECTION 2. AUDIENCE DESCRIPTION: SALESFORCE CERTIFIED PLATFORM DEVELOPER II

The Salesforce Certified Platform Developer II program is intended for an individual who has
experience developing custom applications on the Lightning Platform, including practical
application of the skills and concepts noted in the exam objectives below.

The Salesforce Certified Platform Developer II generally has two to four years of experience
as a developer, including at least one year of design, implementation, and deployment
experience on the Lightning Platform.

The Salesforce Certified Platform Developer II candidate has the experience, skills, and
knowledge outlined below:

 Understands the principles and best practices of Salesforce data modeling, interface
design, code development, and testing, and can apply these principles in real-world
development environments.

 Is capable of defining appropriate solutions to meet specific business
challenges/process requirements to extend/customize the platform by applying
knowledge of declarative and programmatic features of the Lightning Platform.

 Is competent developing Apex code that will scale to large data sets; has a good
understanding of platform behaviors, limits, and performance considerations.

 Can build custom user interfaces to display and interact with Salesforce data using
the Lightning Component Framework, advanced Visualforce, CSS, and JavaScript.

 Is competent tuning Visualforce pages and understands performance implications of
the controller design.

 Understands and applies best practices for general web and Salesforce-specific
security concerns.

 Can design and implement complex sharing models using declarative and
programmatic methods.

 Can design and implement a test plan that ensures adequate quality (e.g., code
coverage, application behaviors, scalability, environment independence, security)
across application components.

 Can deploy custom applications, has a broad understanding of the Salesforce
development lifecycle, and understands deployment tools and knows when to apply
each tool.

 Understands and uses Apex SOAP and REST web services and how to call out from
Apex using SOAP and REST.

 Understands and uses asynchronous programming – queueable, batchable,
schedulable, @future, etc.

 Understands and applies appropriate techniques for error and exception handling in
various programmatic contexts.

Implements best practices for trigger development and design patterns, other
business logic development, and reuse.

 Knows how to surface Lightning Components on a Lightning page and with Quick
Actions.

A candidate for this exam is not expected to:

 Administer any standard Salesforce application.

 Design a technical architecture solution that spans multiple platforms and includes
integration and authentication across systems.

 Develop and publish managed products on the App Exchange that require a security
review.

 Create a Quick Action.

 Surface Lightning Components in all possible locations.

 Use all Salesforce APIs (i.e. metadata).
Salesforce Certified Platform Developer II (PDII)
Salesforce Salesforce approach

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Question: 90
Business rules require a Contact to always be created when a new Account is created .
What can be used when developing a custom screen to ensure an Account is not created if the creation of the Contact
fails?
A. use the Database.Delete method if the Contact insertion fails.
B. Disable validation rules on Contacts and set default values with a Trigger.
C. use the Database.Insert method with allOrNone set to False.
D. use setSavePoint() and rollback() with a try/catch block.
Answer: D
Question: 91
A Developer wishes to Strengthen runtime performance of Apex calls by caching results on the client .
What is the best way to implement this?
A. Decorate the server-side method with @AuraEnabled(cacheable=true).
B. Set a cookie in the browser for use upon return to the page.
C. Decorate the server-side method with @AuraEnabled(storable=true).
D. Call the setStorable() method on the action in the JavaScript client-side code.
Answer: A
Question: 92
A developer is writing a Visualforce page to display a list of all of the checkbox fields found on a custom object.
What is the recommended mechanism the developer should use to accomplish this?
A. Schema Class
B. Apex API
C. Schema Builder
D. Metadata API
Answer: A
Question: 93
An Apex trigger and Apex class increment a counter, Edit_Count_c, any time that the Case is changed.
A new process on the case object was just created in production for when a Case is created or updated< since the
process was created, they are reports that the Count is being incremented by more than one on Case edit.
Which change in the Apex code will fix the problem?
A)
B)
C)
D)
A. Option A
B. Option B
C. Option C
D. Option D
Answer: A
Question: 94
A developer is integrated with a legacy on-premises SQL database.
What should the developer use to ensure the data being integrated is matched to the right records in Salesforce?
A. External Object
B. Lookup field
C. Formula field
D. External Id field
Answer: D
Question: 95
A developer encounters an error that states that the Apex heap size is exceeded .
Which technique may reduce heap size?
A. Add the transient keyword to the variable definition
B. Move the variable definition inside the scope of the function
C. Use static variables instead of instance variables
D. Use SOQL for loops instead of standard SOQL queries
Answer: D
Question: 96
A customer has a single Visualforce page that allows each user to input up to 1500 sales forecasts and instantly view
pivoted forecast calculations. Users are complaining that the page is loading slowly, and they are seeing error messages
regarding heap and view state limits.
What are three recommendations to optimize page performance? (Choose three.)
A. Segregate calculation functionality from input functionality
B. Specify the list of sales forecasts as transient
C. Implement pagination and reduce records per page
D. Create formula fields to compute pivoted forecast calculations
E. Use JavaScript Remoting instead of controller actions
Answer: A,C,E
Question: 97
A developer wants to retrieve and deploy metadata, perform simple CSV export of query results, and debug Apex
REST calls by viewing JSON responses.
Which tool should the developer use?
A. Developer Console
B. Force.com Migration Tool
C. Workbench
D. Force.com IDE
Answer: C
Question: 98
A developer has been asked to create code that will meet the following requirements:
Receives input of: Map
Performs a potentially long-running callout to an outside web service
Provides a way to confirm that the process executed successfully
Which asynchronous feature should be used?
A. future (callout=true)
B. Database.AllowCallouts interface
C. Schedulable interface
D. Queueable interface
Answer: D
Question: 99
A company wants to implement a new call center process for handling customer service calls. It requires service reps
to ask for the callers account number before proceeding with the rest of their call script.
Following best practices, what should a developer use to meet this requirement?
A. Approvals
B. Flow Builder
C. Apex Trigger
D. Process Builder
Answer: B
Question: 100
A large company uses Salesforce across several departments. Each department has its own Salesforce Administrator. It
was agreed that each Administrator would have their own sandbox in which to test changes. Recently, users notice that
fields that were recently added for one department suddenly disappear without warning. Also, Workflows that once
sent emails and created tasks no longer do so .
Which two statements are true regarding these issues and resolution? Choose 2 answers
A. A sandbox should be created to use as a unified testing environment instead of deploying Change Sets directly to
production.
B. Page Layouts should never be deployed via Change Sets, as this causes Workflows and Field-level Security to be
reset and fields to disappear.
C. The administrators are deploying their own Change Sets, thus deleting each others fields from the objects in
production.
D. The administrators are deploying their own Change Sets over each other, thus replacing entire Page Layouts and
Workflows in Production
Answer: A,D
Question: 101
A developer is writing code that requires making callouts to an external web service .
Which scenario necessitates that the callout be made in an @future method?
A. The callouts will be made in an Apex Test class.
B. The callouts will be made in an Apex Trigger.
C. The callout could take longer than 60 seconds to complete.
D. over 10 callouts will be made in a single transaction.
Answer: B
Question: 102
Which interface needs to be implemented by a Lightning Component so that it may be displayed in modal dialog by
clicking a button on a Lightning Record page?
A. Force: lightningQuickAction
B. Lightning:editAction
C. Fightning:quickAction
D. Force:lightningEditAction
Answer: A
Question: 103
Universal Containers has a Visualforce page that displays a table every Container_ c being rented by a gives Account.
failing because some of the customers rent over 100,000 containers.
What should a developer change about the Visualforce page to help with the page load errors?
A. Implement pagination with an OffsetController.
B. Implement pagination with a StandardSetController.
C. Use lazy loading and a transient List variable.
D. Use JavaScript remoting with SOQL Offset.
Answer: B
Question: 104
A developer has a page with two extensions overriding the Standard controller for Case.
What will happen when a user clicks the command button?
A. All of the three Save methods will be executed
B. Save from Case Standard Controller will be executed
C. Save from CaseExtensionTwo will be executed
D. Save from CaseExtensionOne will be executed
Answer: D
Question: 105
The Metadata API___________.
A. Is based on REST principles and is optimized for loading or deleting large sets of data. You can use it to query,
queryAII, insert, update, upsert, or delete many records asynchronously by submitting batches
B. Provides a powerful, convenient, and simple REST-based web services interface for interacting with Salesforce. Its
advantages include ease of integration and development, and its an excellent choice of technology for use with mobile
applications and web projects
C. Is used to create, retrieve, update or delete records, such as accounts, leads, and custom objects, and allows you to
maintain passwords, perform searches, and much more
D. Is used to retrieve, deploy, create, update, or delete customizations for your org. The most common use is to
migrate changes from a sandbox or testing org to your production environment
Answer: D
Question: 106
Part of a custom Lightning Component displays the total number of Opportunities in the org, which is in the millions.
The Lightning Component uses an Apex Controller to get the data it needs .
What is the optimal way for a developer to get the total number of Opportunities for the Lightning Component?
A. SUM() SOQL aggregate query on the Opportunity object
B. SOQL for loop that counts the number of Opportunities records
C. COUNT() SOQL aggregate query on the Opportunity object
D. Apex Batch job that counts the number of Opportunity records
Answer: C
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Salesforce Salesforce approach - BingNews https://killexams.com/pass4sure/exam-detail/PDII Search results Salesforce Salesforce approach - BingNews https://killexams.com/pass4sure/exam-detail/PDII https://killexams.com/exam_list/Salesforce This Is What Whales Are Betting On Salesforce

Deep-pocketed investors have adopted a bearish approach towards Salesforce CRM, and it's something market players shouldn't ignore. Our tracking of public options records at Benzinga unveiled this significant move today. The identity of these investors remains unknown, but such a substantial move in CRM usually suggests something big is about to happen.

We gleaned this information from our observations today when Benzinga's options scanner highlighted 24 extraordinary options activities for Salesforce. This level of activity is out of the ordinary.

The general mood among these heavyweight investors is divided, with 33% leaning bullish and 66% bearish. Among these notable options, 10 are puts, totaling $980,886, and 14 are calls, amounting to $619,813.

What's The Price Target?

Based on the trading activity, it appears that the significant investors are aiming for a price territory stretching from $140.0 to $390.0 for Salesforce over the exact three months.

Insights into Volume &amp; Open Interest

In terms of liquidity and interest, the mean open interest for Salesforce options trades today is 930.53 with a total volume of 5,604.00.

In the following chart, we are able to follow the development of volume and open interest of call and put options for Salesforce's big money trades within a strike price range of $140.0 to $390.0 over the last 30 days.

Salesforce Option Volume And Open Interest Over Last 30 Days

Largest Options Trades Observed:

Symbol PUT/CALL Trade Type Sentiment Exp. Date Strike Price Total Trade Price Open Interest Volume
CRM PUT SWEEP BEARISH 01/12/24 $255.00 $240.2K 752 1.0K
CRM PUT SWEEP BEARISH 01/12/24 $255.00 $204.2K 752 2.8K
CRM PUT SWEEP BULLISH 01/12/24 $255.00 $144.3K 752 7
CRM CALL TRADE BULLISH 01/17/25 $200.00 $107.2K 1.6K 0
CRM PUT SWEEP BULLISH 01/12/24 $255.00 $88.0K 752 517

About Salesforce

Salesforce Inc provides enterprise cloud computing solutions. The company offers customer relationship management technology that brings companies and customers together. Its Customer 360 platform helps the group to deliver a single source of truth, connecting customer data across systems, apps, and devices to help companies sell, service, market, and conduct commerce. It also offers Service Cloud for customer support, Marketing Cloud for digital marketing campaigns, Commerce Cloud as an e-commerce engine, the Salesforce Platform, which allows enterprises to build applications, and other solutions, such as MuleSoft for data integration.

After a thorough review of the options trading surrounding Salesforce, we move to examine the company in more detail. This includes an assessment of its current market status and performance.

Current Position of Salesforce

  • Currently trading with a volume of 2,053,020, the CRM's price is down by -1.15%, now at $253.19.
  • RSI readings suggest the stock is currently may be approaching overbought.
  • Anticipated earnings release is in 56 days.

What Analysts Are Saying About Salesforce

In the last month, 4 experts released ratings on this stock with an average target price of $307.5.

  • An analyst from Wolfe Research has elevated its stance to Outperform, setting a new price target at $315.
  • Maintaining their stance, an analyst from Piper Sandler continues to hold a Neutral rating for Salesforce, targeting a price of $285.
  • In a cautious move, an analyst from Wells Fargo downgraded its rating to Equal-Weight, setting a price target of $280.
  • Showing optimism, an analyst from Morgan Stanley upgrades its rating to Overweight with a revised price target of $350.

Trading options involves greater risks but also offers the potential for higher profits. Savvy traders mitigate these risks through ongoing education, strategic trade adjustments, utilizing various indicators, and staying attuned to market dynamics. Keep up with the latest options trades for Salesforce with Benzinga Pro for real-time alerts.

© 2024 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.

Wed, 03 Jan 2024 03:15:00 -0600 en text/html https://www.benzinga.com/markets/options/24/01/36475361/this-is-what-whales-are-betting-on-salesforce
3 Magnificent Growth Stocks to Buy Right Now and Hold in 2024 and Beyond No result found, try new keyword!Second, these demand trends are helping the company add new high-value clients to its customer base. In the third quarter, Snowflake added 35 new customers who will each contribute over $1 million in ... Mon, 25 Dec 2023 22:45:00 -0600 en-us text/html https://www.msn.com/ Triumph and Disaster: The Best and Worst CEOs of 2023 No result found, try new keyword!Yale SOM leadership expert Jeffrey Sonnenfeld and co-author Steven Tian highlight the three best- and worst-performing CEOs of 2023—and hint at what’s ahead for each of them in the new year. Thu, 04 Jan 2024 04:56:00 -0600 en-us text/html https://www.msn.com/ Navigating Market Uncertainty: Intrinsic Value of Salesforce Inc

In this article, we will take a look into Salesforce Inc's (NYSE:CRM) DCF analysis, a reliable and data-driven approach to estimating its intrinsic value. Instead of using future free cash flow as in the traditional DCF model, the GuruFocus DCF calculator uses EPS without NRI as the default for the DCF model based on research that shows that historically stock prices have been more correlated with earnings than free cash flow.

As of 2024-01-02, Salesforce Inc's intrinsic value as calculated by the Discounted Earnings model is $73.44. It's currently trading at a price of $263.14. Therefore, the margin of safety based on the DCF model is -258.31%. The company is significantly overvalued.

Navigating Market Uncertainty: Intrinsic Value of Salesforce Inc

The model

The GuruFocus DCF calculator follows a two-stage model by default. This model consists of the Growth Stage and the Terminal Stage. In the growth stage, the company is experiencing faster growth, while in the terminal stage, a lower growth rate is applied because sustained rapid growth is not sustainable in the long run. Salesforce Inc's intrinsic value estimated by Discounted Earnings model are arrived at by following assumptions and steps.

Assumptions

Term

Value

Explanation

EPS without NRI

$5.88

GuruFocus DCF calculator uses EPS without NRI as the default because historically stock prices are more correlated to earnings than free cash flow.

Discount Rate

10%

An appropriate discount rate is typically the risk-free rate plus the risk premium of the stock market. GuruFocus uses the current 10-year Treasury Constant Maturity Rate of 3.95%, rounded up to the nearest whole number, which is 4%. A 6% risk premium is then added to arrive at the estimated discount rate.

Growth Stage

Growth rate (g1) = 0.00% Years of Growth Stage = 10

We choose the growth rate based on the availability, prioritizing the average EPS without NRI growth rate from the past 10, 5, or 3 years in that order, and then capping between 5% and 20% to maintain a fair and balanced estimate. The default growth period is set to 10 years.

Terminal Stage

Growth rate (g2) = 4% Years of Terminal Stage = 10

For the terminal stage, the eps will grow at 4% for 10 years. It is important to ensure that the terminal growth rate remains lower than the discount rate to facilitate convergence in the calculation.

Calculation

Growth Stage

=

EPS without NRI

*

[ (1 + g1) / (1 + d)

*

(1 + g1) ^ 2 / (1 + d) ^ 2

+

...

+

(1 + g1) ^ 10 / (1 + d) ^ 10 ]

=

36.14

Terminal Stage

=

EPS without NRI

*

(1 + g1) ^ 10 / (1 + d) ^ 10

*

[ (1 + g2) / (1 + d)

+

(1 + g2) ^ 2 / (1 + d) ^ 2

+

...

+

(1 + g2) ^ 10 / (1 + d) ^ 10 ]

=

16.87

Intrinsic Value: DCF (Earnings Based)

=

Growth Stage

+

Terminal Stage

=

73.44

Discounted Free Cash Flow Model

GuruFocus also provides the calculation using the traditional approach of free cash flow. Using trailing twelve month(ttm) Free Cash Flow per Share as a parameter, the DCF intrinsic value based on free cash flow is $307.55. This valuation indicates that the Salesforce Inc is modestly undervalued, accompanied by a margin of safety of 14.44%. You can always switch to using Free Cash Flow per Share to calculate the real DCF model on our DCF calculator page.

The Bottom Line

Please note that while the DCF model is a robust valuation methodology, it relies on various assumptions and projections that may affect the accuracy of the final intrinsic value calculation. Here are some considerations when employing the DCF model:

  • Future Earnings Potential: The DCF model evaluates a company based on its potential future earnings.

  • Embracing Growth: Growth plays a pivotal role. All else being equal, a company with rapid growth will have a higher value.

  • Predictability: The model assumes that a company will grow at the same rate as its past 10-year performance, making it a better fit for companies with consistent performance. For companies with unpredictable performance, such as cyclical companies, the DCF model may be less accurate and a larger margin of safety should be emphasized.

  • Discount Rate: Selecting an appropriate discount rate is paramount. Using your anticipated return on investment is a sensible choice for the discount rate.

Navigating with GuruFocus:

Using the GuruFocus All-in-One Screener, you can easily screen for stocks that are currently trading below their intrinsic value: DCF (FCF Based) and Intrinsic Value: DCF (Earnings Based). To identify undervalued predictable companies, focus on those with a high Predictability Rank that are trading at a discount to their Intrinsic Value: DCF (FCF Based) and Intrinsic Value: DCF (Earnings Based).

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Mon, 01 Jan 2024 21:01:00 -0600 en-US text/html https://finance.yahoo.com/news/navigating-market-uncertainty-intrinsic-value-110123781.html
Salesforce escaped from the jaws of activists to find stability in 2023

This year did not start off great for Salesforce, with an unusual level of turbulence and uncertainty surrounding the company. But as the year comes to a close, Salesforce finds itself in surprisingly good shape financially: Its stock is up over 96% year-to-date. Earlier this year, such an outcome would have seemed impossible to imagine.

The bad news started rolling in even before the new year began, when co-CEO Bret Taylor, who many speculated was being groomed to be heir apparent to Marc Benioff, quite suddenly announced he was leaving the company at the end of November. A week later, Slack CEO and co-founder Stewart Butterfield announced he, too, was stepping down. Losing two key executives in less than a week would be a huge hit to any company, but it would be just the start of an onslaught of bad news for the CRM giant.

As the year began, we learned that activist investors were, well, quite active inside the company. This included Elliott Management, Starboard Value, ValueAct Capital, Inclusive Capital and Third Point. When activists show up, they usually have a strong opinion on how to “fix” a company, and this would be no different.

First, we learned that Salesforce was bringing in three new board members, which felt like a way to appease the activists — especially because one of them was Mason Morfit, CEO and chief investment officer of ValueAct, one of those very same activists.

Activists typically pressure the company to cut costs, and in corporate terms, that usually means cutting staff. Sure enough, Salesforce soon announced that it was cutting 10% of its workforce, or 7,000 people, on January 4, 2023. The excuse was that it had overhired during the pandemic and this was a correction, but it could also have been throwing the activists a cost-cutting bone.

Either way, reports suggested the company didn’t handle the layoffs well, engineers were being pressured, and Benioff began preaching about going back to the office after embracing work from home, and what Salesforce called the “Digital HQ,” during the pandemic. The company’s reputation as a progressive, employee-friendly organization took a big hit.

Sun, 24 Dec 2023 01:59:00 -0600 en-US text/html https://techcrunch.com/2023/12/24/salesforce-lookback-2023/
Business success and growth is dependent upon trust, data, and AI No result found, try new keyword!Data quality is the most important success factor for AI-driven businesses. A exact report found that 23% of customers do not trust AI and 56% are neutral -- this deficit in trust can swing in either ... Thu, 04 Jan 2024 00:20:24 -0600 en-us text/html https://www.msn.com/ Salesforce Says Adopters Of Its Chatter App Approach 20,000 Businesses

collaboration software software

Salesforce CEO Marc Benioff, speaking on a conference call Thursday announcing the company's second-quarter financial results, said close to 20,000 businesses are using Chatter. "Customer response to Chatter has been nothing short of amazing," he said.

For its fiscal 2011 second quarter ended July 31 Salesforce reported sales of $394.4 million, up 25 percent from $316.1 million in the second quarter last year. Second-quarter earnings for the quarter were $14.7 million, down more than 30 percent from $21.2 million from one year earlier.

Salesforce is forecasting that sales will be in the range of $408 million to $410 million for the current third quarter, and in the range of $1.595 billion to $1.6 billion for all of fiscal 2011 that ends Jan. 31, 2011.

Customer adoption of Chatter is significant because it's Salesforce's first application designed for organization-wide use, unlike the company's salesforce and customer service management applications and Force.com development platform, which are used by specific departments or groups of employees.

"Chatter has the potential to take us enterprise-wide," Benioff said on the call. "This significantly increases our addressable market in cloud computing, one of the fastest growing segments in technology today." He also said adoption of Chatter increases Salesforce's customer retention rate.

Chatter works like consumer social collaboration sites such as Twitter and Facebook, but was designed for employee use within a business or organization. Salesforce unveiled Chatter at its Dreamforce customer conference in November and went live with the on-demand application on June 22.

Companies can turn on the Chatter service for free for employees and managers who are licensed to use Salesforce's CRM and Force.com services. Businesses can purchase additional Chatter-only licenses, for $15 per user, per month, for employees who aren't licensed to use other Salesforce products.

Benioff said about 10,000 Salesforce customers turned Chatter on in the first week of its availability. That eventually grew to about 20,000 customers, close to one-quarter of Salesforce's 82,400 customer base. The CEO said adopting companies included Sprint, Tyco, Avis, Budget, Dell and Perkin-Elmer.

Benioff said some companies purchased licenses to expand Chatter to departments that don't use the CRM or Force.com applications, including Nokia, Mitsubishi and Reed Exhibitions. But he didn't disclose how much revenue those subscriptions generated.

Salesforce said it increased its customer base by 5,100 in the second quarter, including 4,600 new customers it acquired "organically" and 500 that came with its $142-million acquisition of data services company Jigsaw. Benioff said its total customer base of 82,400 is up 19,000 from the second quarter last year.

Sun, 10 Dec 2023 22:35:00 -0600 text/html https://www.crn.com/news/applications-os/226800447/salesforce-says-adopters-of-its-chatter-app-approach-20000-businesses
Salesforce's year of the boomerang: Here are the C-suite executives who joined, left, or returned in 2023

COO Brian Millham took on additional responsibilities. He now oversees about 70% of Salesforce's employees.

Brian Millham
Salesforce

President and COO Brian Millham has been with Salesforce since 1999, but his influence at the company has ballooned in the last 18 months, which has caused some speculation that he could be first in line to succeed CEO Marc Benioff. In 2023, Millham's purview expanded to include marketing, employee success, and business technology, in addition to his other responsibilities — global sales, customer success, global alliances and channels, and professional services. Millham was promoted to COO, two years after a promotion to chief customer success officer and COO of global distribution.

Chief business officer Ebony Beckwith left Salesforce after 14 years.

Ebony Beckwith
Courtesy of Ebony Beckwith

By the time company veteran Ebony Beckwith left Salesforce in May, she held three different titles: chief business officer, chief of staff to Marc Benioff, and CEO of Salesforce Foundation. Neither Salesforce nor Beckwith gave a reason for her departure. Her LinkedIn profile has not been updated with a new job. Beckwith joined Salesforce in 2008 and began leading philanthropic efforts in 2014.

Former CMO Sarah Franklin is leaving the company at the end of the year to join Lattice as CEO.

Sarah Franklin
Salesforce

After 15 years at Salesforce, Sarah Franklin has been named CEO of HR software startup Lattice, run by Jack Altman, brother of Sam Altman. She starts on January 2. In June, Franklin moved from her role as Salesforce's chief marketing officer to chair of the advisory board alongside Alex Dayon, who is retiring at the end of the year. Franklin was named president and CMO in 2021. She joined the company's marketing department in 2008.

Ariel Kelman returned to Salesforce as chief marketing officer.

Ariel Kelman
Oracle

Former Oracle CMO Ariel Kelman took the top marketing job at Salesforce in June. Kelman is one of Benioff's "boomerangs" — he first worked for Salesforce from 2005 to 2011, when he left to run worldwide marketing at Amazon Web Services. After eight years at AWS, Kelman spent a year and a half as CMO of Oracle. Kelman left Oracle in August of 2022 after the restructuring of the marketing organization he'd spent nearly two years building. At the time, sources told Business Insider that Kelman had clashed with Oracle CEO Safra Catz over the changes, which included mass layoffs.

Former Okta CMO Kendall Collins joined Salesforce as Marc Benioff's chief of staff.

Kendall Collins
Okta

Another of Benioff's "boomerangs," Collins joined Salesforce in April as chief business officer and chief of staff, roles previously held by Ebony Beckwith. Collins first worked for Salesforce from 2004 to 2016 after spending the first few years of his career at Oracle. Most recently, Collins was CMO of cloud software company Okta. He left that role in February of 2022, staying on as an advisor.

Former chief people officer Brent Hyder left Salesforce in August for VF Corp.

Brent Hyder
Salesforce

Hyder's relatively short — but busy — run at Salesforce ended in August when he left to join apparel group VF Corp. as chief people officer. In the four years he was at Salesforce, Hyder's human resources organization oversaw a pandemic-fueled hiring spree, followed by a major restructuring initiative that included laying off 10% of the company. In June, Insider reported that Hyder offended some employees with comments he made during a Pride Month event. Hyder joined Salesforce in 2019 from Gap Inc., where he had been chief people officer.

Miguel Milano joined Salesforce as chief revenue officer.

Miguel Milano
Celonis

Milano joined Salesforce as president and CRO in August. Another "boomerang," Milano first worked at Salesforce from 2011 to 2020, eventually overseeing the international sales organizations for Europe and the Middle East, Latin and Central Americas, Africa, and Asia-Pacific regions. Milano left Salesforce in 2020 for the German data processing company Celonis, where he was CRO until his return to Salesforce. Former Salesforce CRO Gavin Patterson left the company in January.

Lidiane Jones is leaving Slack to take the top job at Bumble.

Lidiane Jones
Salesforce

Jones, a Salesforce product executive who was named CEO of Slack in January, was recently appointed to succeed Whitney Wolfe Herd as CEO of Bumble Inc. Jones starts at Bumble in January. She joined Salesforce in 2019 from Sonos Inc. and quickly worked her way up from vice president of product for Commerce Cloud to overseeing the entire division. Denise Dresser, a Salesforce executive, will replace Jones as Slack CEO.

Advisory board chair Alex Dayon is retiring at the end of the year.

Alex Dayon
Salesforce

Dayon, a 15-year Salesforce veteran, is set to retire at the end of the year, Salesforce said in June. He is currently president and special advisor to the CEO, working remotely from Paris, according to his LinkedIn. He was previously president and chairman of the advisory board, reporting directly to Benioff, and before that, held chief strategy at product roles. Dayon joined Salesforce in 2008 and at one point, was gifted an electric BMW by Benioff.

Fri, 22 Dec 2023 22:14:00 -0600 en-US text/html https://www.businessinsider.com/salesforce-executive-hires-and-departures-in-2023-2023-12
Salesforce's year of the boomerang: Here are the C-suite executives who joined, left, or returned in 2023
  • Several former Salesforce employees rejoined the company this year as "boomerangs."

  • There were also high-profile departures of longtime executives.

  • See below for Salesforce's leavers and joiners in 2023.

The end of 2022 was marked by a series of executive departures at Salesforce, including the exit of co-CEO Bret Taylor, who had been heir apparent to CEO Marc Benioff.

2023 was also a year of change, starting with a major restructuring that included laying off 10% of the company's workforce and ending with some old familiar faces in the C-suite.

In the wake of pressure to up profit and cut costs from a group of activist investors, including Elliott Management and Starboard Value, some longtime company veterans left, and former executives have returned to help. Benioff affectionately refers to those who have re-joined as "boomerangs," and he has called for more to come join them as Salesforce ramps up generative AI efforts.

Meanwhile, chief operating officer Brian Millham's influence at the company is on the rise. Some have speculated he could be first in line to succeed Benioff as CEO — if and when Benioff decides to step down.

Below is a list of the major Salesforce executive changes in 2023.

COO Brian Millham took on additional responsibilities. He now oversees about 70% of Salesforce's employees.

Brian MillhamSalesforce

President and COO Brian Millham has been with Salesforce since 1999, but his influence at the company has ballooned in the last 18 months, which has caused some speculation that he could be first in line to succeed CEO Marc Benioff. In 2023, Millham's purview expanded to include marketing, employee success, and business technology, in addition to his other responsibilities — global sales, customer success, global alliances and channels, and professional services. Millham was promoted to COO, two years after a promotion to chief customer success officer and COO of global distribution.

Chief business officer Ebony Beckwith left Salesforce after 14 years.

Ebony BeckwithCourtesy of Ebony Beckwith

By the time company veteran Ebony Beckwith left Salesforce in May, she held three different titles: chief business officer, chief of staff to Marc Benioff, and CEO of Salesforce Foundation. Neither Salesforce nor Beckwith gave a reason for her departure. Her LinkedIn profile has not been updated with a new job. Beckwith joined Salesforce in 2008 and began leading philanthropic efforts in 2014.

Former CMO Sarah Franklin is leaving the company at the end of the year to join Lattice as CEO.

Sarah FranklinSalesforce

After 15 years at Salesforce, Sarah Franklin has been named CEO of HR software startup Lattice, run by Jack Altman, brother of Sam Altman. She starts on January 2. In June, Franklin moved from her role as Salesforce's chief marketing officer to chair of the advisory board alongside Alex Dayon, who is retiring at the end of the year. Franklin was named president and CMO in 2021. She joined the company's marketing department in 2008.

Ariel Kelman returned to Salesforce as chief marketing officer.

Ariel KelmanOracle

Former Oracle CMO Ariel Kelman took the top marketing job at Salesforce in June. Kelman is one of Benioff's "boomerangs" — he first worked for Salesforce from 2005 to 2011, when he left to run worldwide marketing at Amazon Web Services. After eight years at AWS, Kelman spent a year and a half as CMO of Oracle. Kelman left Oracle in August of 2022 after the restructuring of the marketing organization he'd spent nearly two years building. At the time, sources told Business Insider that Kelman had clashed with Oracle CEO Safra Catz over the changes, which included mass layoffs.

Former Okta CMO Kendall Collins joined Salesforce as Marc Benioff's chief of staff.

Kendall Collins Okta

Another of Benioff's "boomerangs," Collins joined Salesforce in April as chief business officer and chief of staff, roles previously held by Ebony Beckwith. Collins first worked for Salesforce from 2004 to 2016 after spending the first few years of his career at Oracle. Most recently, Collins was CMO of cloud software company Okta. He left that role in February of 2022, staying on as an advisor.

Former chief people officer Brent Hyder left Salesforce in August for VF Corp.

Brent HyderSalesforce

Hyder's relatively short — but busy — run at Salesforce ended in August when he left to join apparel group VF Corp. as chief people officer. In the four years he was at Salesforce, Hyder's human resources organization oversaw a pandemic-fueled hiring spree, followed by a major restructuring initiative that included laying off 10% of the company. In June, Insider reported that Hyder offended some employees with comments he made during a Pride Month event. Hyder joined Salesforce in 2019 from Gap Inc., where he had been chief people officer.

Miguel Milano joined Salesforce as chief revenue officer.

Miguel MilanoCelonis

Milano joined Salesforce as president and CRO in August. Another "boomerang," Milano first worked at Salesforce from 2011 to 2020, eventually overseeing the international sales organizations for Europe and the Middle East, Latin and Central Americas, Africa, and Asia-Pacific regions. Milano left Salesforce in 2020 for the German data processing company Celonis, where he was CRO until his return to Salesforce. Former Salesforce CRO Gavin Patterson left the company in January.

Lidiane Jones is leaving Slack to take the top job at Bumble.

Lidiane JonesSalesforce

Jones, a Salesforce product executive who was named CEO of Slack in January, was recently appointed to succeed Whitney Wolfe Herd as CEO of Bumble Inc. Jones starts at Bumble in January. She joined Salesforce in 2019 from Sonos Inc. and quickly worked her way up from vice president of product for Commerce Cloud to overseeing the entire division. Denise Dresser, a Salesforce executive, will replace Jones as Slack CEO.

Advisory board chair Alex Dayon is retiring at the end of the year.

Alex DayonSalesforce

Dayon, a 15-year Salesforce veteran, is set to retire at the end of the year, Salesforce said in June. He is currently president and special advisor to the CEO, working remotely from Paris, according to his LinkedIn. He was previously president and chairman of the advisory board, reporting directly to Benioff, and before that, held chief strategy at product roles. Dayon joined Salesforce in 2008 and at one point, was gifted an electric BMW by Benioff.

A new chief legal officer joined. The chief trust officer left.

Salesforce is launching its net zero marketplace, a carbon credit trading platform.Rafael Henrique/Getty Images

After 18 months as Salesforce's chief trust officer, Vikram Rao left the company in October to take the top cybersecurity role at Atlassian.

In June, Sabastian V. Niles joined Salesforce as president and chief legal officer. Niles, formerly a partner at Wachtell, Lipton, Rosen, &amp; Katz, had been counseling Salesforce as it responded to a group of activist investors earlier in the year.

Read the original article on Business Insider

Fri, 22 Dec 2023 10:00:00 -0600 en-US text/html https://www.yahoo.com/tech/salesforces-boomerang-c-suite-executives-100001694.html




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