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SPLK-3001 Splunk Enterprise Security Certified Admin

A Splunk Certified Enterprise Security Admin manages a Splunk Enterprise Security environment, including ES event processing and normalization, deployment requirements, technology add-ons, settings, risk analysis settings, threat intelligence and protocol intelligence configuration, and customizations. This certification demonstrates an individual's ability to install, configure, and manage a Splunk Enterprise Security deployment.

Course Prerequisites

Splunk Fundamentals 1

Splunk Fundamentals 2

Splunk System Administration

Splunk Data Administration

Architecting Splunk Enterprise Deployments (recommended but not required)

Course Topics

Monitoring and Investigation

Security Intelligence

Forensics, Glass Tables and Navigation Control

ES Deployment

Installation and Configuration

Validating ES Data

Custom Add-ons

Tuning Correlation Searches

Creating Correlation Searches

Lookups and Identity Management

Threat Intelligence Framework

Course Objectives

Module 1 – ES Introduction

Overview of ES features and concepts

Module 2 – Monitoring and Investigation

Security Posture

Incident Review

Notable events management

Module 3 – Security Intelligence

Overview of security intel tools

Module 4 – Forensics, Glass Tables and Navigation Control

Explore forensics dashboards

Examine glass tables

Configure navigation and dashboard permissions

Module 5 – ES Deployment

Identify deployment topologies

Examine the deployment checklist

Understand indexing strategy for ES

Understand ES Data Models

Module 6 – Installation and Configuration

Prepare a Splunk environment for installation

Download and install ES on a search head

Test a new install

Understand ES Splunk user accounts and roles

Post-install configuration tasks

Module 7 – Validating ES Data

Plan ES inputs

Configure technology add-ons

Module 8 – Custom Add-ons

Design a new add-on for custom data

Use the Add-on Builder to build a new add-on

Module 9 – Tuning Correlation Searches

Configure correlation search scheduling and sensitivity

Tune ES correlation searches

Module 10 – Creating Correlation Searches

Create a custom correlation search

Configuring adaptive responses

Search export/import

Module 11 – Lookups and Identity Management

Identify ES-specific lookups

Understand and configure lookup lists

Module 12 – Threat Intelligence Framework

Understand and configure threat intelligence

Configure user activity analysis

Splunk Enterprise Security Certified Admin
Splunk Enterprise outline
Killexams : Splunk Enterprise outline - BingNews https://killexams.com/pass4sure/exam-detail/SPLK-3001 Search results Killexams : Splunk Enterprise outline - BingNews https://killexams.com/pass4sure/exam-detail/SPLK-3001 https://killexams.com/exam_list/Splunk Killexams : LogRhythm vs Splunk (2023): SIEM tool comparison

Logs and event data are becoming too labor intensive to analyze manually due to the growing cyber threat landscape. As a result, organizations now rely on Security Information and Event Management tools to collect and analyze these data types to gain actionable security insights. LogRhythm and Splunk are two prominent players in the SIEM market, and many organizations deploy them to monitor and manage security events, detect threats and ensure a robust security posture. But what distincts one from the other? This article provides a comprehensive comparison between LogRhythm and Splunk, examining their features, pricing, pros, and cons.

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SEE: 6 SIEM myths (TechRepublic Premium)

What is LogRhythm?

LogRhythm is a software platform offering comprehensive security information and event management solutions to help organizations detect, respond, and  remediate security incidents effectively. The platform combines advanced analytics, artificial intelligence, and machine learning to provide real-time monitoring, analysis, and correlation of security data from various sources. LogRhythm centralizes logs and event data management, enabling security teams to identify suspicious activities, investigate incidents, and mitigate potential risks on time.

What is Splunk?

Splunk is a unified security and observability platform designed to help organizations Strengthen data accessibility, access to data insights, and remove data silos for better response to operational and security risks. Powered by artificial intelligence and designed with enterprise-level analytics and visualization capabilities, Splunk helps users automate investigations and respond faster to security events across their systems in real-time. Splunk’s applications span across various domains, including IT operations, security, compliance and business analytics.

LogRhythm vs Splunk: Comparison table

The following table outlines the key features found in LogRhythm and Splunk.




Real-time Monitoring



Advanced threat detection



Centralized management dashboards



Easy of deployment

Easier to deploy


Customizable dashboard


Has more customizable features

Threat remediation features



User and Entity Behavior Analytics (UEBA)



LogRhythm and Splunk pricing

LogRhythm operates a flexible pricing and licensing structure that comes with unlimited log resources and users. Prices are also offered on perpetual, subscription and unlimited data basis.
For more details on LogRhythm’s pricing, contact the sales team.

Similar to LogRhythm, Splunk operates a flexible pricing model, which is captured under the following.

  • Workload: Customers are charged based on the types of workload they run with the Splunk Platform.
  • Ingest: Here, customers pay based on the amount of data they bring into the Splunk Platform.
  • Entity: This plan is based on the number of hosts using Splunk.
  • Activity-based: This is based on activities being monitored by Splunk.

Apart from the above pricing options, Splunk users also have the option to get an estimate of what they will be charged if they use Splunk.

Feature comparison: LogRythm vs Splunk

Below is a head-to-head comparison between LogRhythm and Splunk.

Deployment options

LogRythm users have flexible deployment options to match varying needs and goals. The deployment choices available to customers include self-hosting, infrastructure as a service (IaaS), or engagement with a managed security service provider. There is also a cloud deployment option with LogRhythm Cloud, which presents a software-as-a-service (SaaS) choice.

On the other hand, Splunk users can deploy the solution in a distributed search or single instance deployment. In addition, the software is also available as cloud, on-premise or multi-cloud.

Data analysis

When it comes to data analysis, LogRhythm’s Machine Data Intelligence (MDI) functionality helps users to make sense of their data. This functionality contextualizes and enriches data at the time of ingestion. It also helps to translate complex data into digestible chunks of information to enhance the accuracy of data analysis.

Splunk also has a data analytic engine designed to gather, index and manage large volumes of data, regardless of its format. Splunk’s data analytics can analyze data in real-time and dynamically generate schemas. This eliminates the need for users to have a deep understanding of the underlying data structure, as they can easily query and explore the data without any prior knowledge.

Customizable dashboard

LogRhythm allows users to customize their dashboards in ways that suit them. For instance, users can decide to customize the report template, create custom log detail reports, restore the default logo to a report, schedule and manage scheduled reports, rename a custom dashboard and decide which dashboard to make public or private.

Figure A: LogRhythm dashboard

LogRhythm dashboard
Image: LogRhythm

Splunk also offers a highly customizable dashboard. Users can choose from a range of charts and other virtualizations to act on their data. For instance, users can integrate reports, charts and re-usable panels to derive more insight from their data. In addition, there is also the option to tailor data for different use cases and users, such as business, security analysts, auditors, developers and operations teams, to facilitate their operations.

Figure B: Splunk data virtualization dashboard

Splunk data virtualization dashboard
Image: Splunk

Centralized log and incident management

LogRhythm offers centralized log and incident management that helps users to collect, store and analyze logs/events from various sources for auditing, compliance, and forensic purposes. There are also case management and playbooks, which offer incident management functionalities to facilitate log and incident management processes.

Similarly, Splunk also provides a central log management feature that allows users to collect and store logs from various sources in centralized storage. Users can also encrypt the logs collected to prevent unauthorized access.

Advanced threat detection

Both LogRhythm and Splunk provide users with advanced threat detection capabilities. LogRythm does this by combining machine analytics and search analytics. These functionalities offer users a risk-based monitoring strategy that can automatically identify and prioritize attacks and threats.

Splunk also rides on the power of machine learning to detect advanced threats and other 1300+ out-of-the-box detections for frameworks such as MITRE ATT&CK, NIST, CIS 20 and Kill Chain.

Figure C: Splunk executed playbook & actions

Splunk executed playbook & actions
Image: Splunk

LogRythm pros and cons

Below are the key takeaways from the LogRythm SIEM solution.


  • Users can map their security and IT operations to existing frameworks like MITRE ATT&CK and NIST.
  • Offers real-time visibility across environments for easy identification and prioritization of potential threats.
  • Centralized log management support.
  • Offers User and Entity Behavior Analytics capabilities.
  • Offers free training videos.

Figure D: LogRhythm UEBA

LogRhythm UEBA
Image: LogRhythm


  • Complicated pricing plans.
  • The customization feature is not broad.
  • No free trial.

Visit LogRhythm

Splunk pros and cons

Highlighted below are the pros and cons of Splunk.


  • Powerful log analysis for log management and analysis.
  • Offers a 60-day free trial.
  • Advanced threat detection with machine learning and over 1300 advanced detections for popular frameworks like NIST, CIS 2, MITRE ATT&CK and Kill Chain.
  • Availability of over 50 free training courses and certifications.
  • Automatic security content updates for users delivered from the Splunk Threat Research Team.
  • Risk-based alerting helps users to map incident alerts to cybersecurity frameworks and attribute risks to users and systems.
  • Integration with popular cloud platforms, such as AWS, Azure, Google Cloud Platform.


  • It is difficult to get started with Splunk.
  • There is no pricing detail to give potential users a clue about what they’ll be charged.

Visit Splunk

SEE: Using Splunk in the financial services industry (TechRepublic Premium)


This comparison is based on a comprehensive analysis of the features, capabilities, and pricing information provided by LogRhythm and Splunk, as well as insights from user reviews. It is important to note that the suitability of each SIEM tool may vary depending on your organization’s specific needs and requirements. Therefore, you should evaluate both solutions to determine their compatibility with your organization’s security strategy.

Should Your Organization Use LogRhythm or Splunk?

The choice between LogRhythm and Splunk depends on various factors, such as the organization’s size, budget, specific security needs, and expertise. LogRhythm’s comprehensive platform, UEBA capabilities, user-friendly interface and easy deployment makes it a suitable choice for organizations looking for an all-in-one SIEM solution with advanced threat detection capabilities.

On the other hand, Splunk’s powerful log management and analysis features, scalability, and customization options make it attractive for organizations seeking highly customizable and scalable log analytics capabilities. In addition, Splunk is more suitable for advanced technical users.



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SEE: Checklist: Network and systems security (TechRepublic Premium)

Tue, 15 Aug 2023 19:16:00 -0500 en-US text/html https://www.techrepublic.com/article/logrhythm-vs-splunk/
Killexams : Interview with Splunk CEO Gary Steele

iTWire. I'm assuming you're not hugely technical. So most of my questions are going to focus more on leadership and management and your role in the company. With that in mind, what do you bring to the role of CEO at Splunk?

Steele. I joined Splunk after 19 years in a company that I co founded that ultimately reached a billion and a half in revenue. So I come with a lot of cyber experience and enterprise experience and understanding of how to run public companies. So I think that the experience capability that I bring is, a helpful responses out of maturity.

iTWire. So with that in mind, what's your leadership style?

Steele. I'm direct, transparent, and I think I'm a good communicator.

It's interesting, one of the things that I've implemented in the company when I joined is, because the company got through a bunch of change, we do a weekly town hall with people every week. My goal is simply make sure that people feel they are connected to what's happening, the decisions that are being made, that there's a level of understanding for why we're doing what we're doing and how they can play part of that. And so in a time of a lot of change, which we have a lot of change prior to me joining the company, it was really important to give people a sense of stability and understanding where it didn't feel that way. So my style is just super-transparent and I'm really clear about priorities. I put the customer first I think the one thing that I observed when I joined was that we had an amazing culture, the company's culture was amazing, but the customer wasn't at the centre of the culture. I think we've made that transition. And I don't think that was hard actually, that feels very natural for the average employee to pick this up. But I think this kind of makes sense.

iTWire. This kind of loops back to my question from the meet-the-press session yesterday of looking for the company's 'true north'. I probably expected something a bit more philosophical but your whole 'the customer....'

Steele. It helps drive the decisions I make.

iTWire. Can we dig a bit deeper into your background.

Steele. Prior to Splunk, I spent 19 years at Proofpoint so I was part of that that founding team basically grew from zero from concept all the way through to ultimately the sale of the company. We were public since 2012, so I had lots of opportunity running a public company. Prior to that, I had run another private startup company called Forterra. And I did that from basically 98 to 2001. And then we ultimately sold the company to another private company. And then prior to that I was a general manager at a software company, Sybase which is now part of SAP. So that was my first general manager job at Sybase when I was running their data warehousing and middleware teams. Prior to that I had a range of marketing roles at Sun Microsystems in the era where Sun was really relevant and prior to that I started my career at HP primarily in a technical role as a developer.

iTWire. Yeah, I started programming as well. But I realised very quickly I'm a competent programmer, but not a good one.

Steele. Yeah, I made the decision very early on that I didn't want to grow up in R&D, and I felt like [inaudible] there are opportunities to be in other places where you shape product and strategy. I felt like being on the product management / product marketing side was a more strategic spot to be.

iTWire. So having resolved the core of the company onto the customer, what's you major challenge at the moment.

Steele. I think we've made a tremendous amount of progress in the last year but there's still more work to be done. I think our pace of innovation has improved. We still have more work to do there. I think we can continue to strive to do a better job for our customers, but there's still more work to do there. And we're in a markets that's fast moving we need to continue to stay out in front of where the markets headed to be and really meet the market where we can take it.

iTWire. Moving on to the company, what attributes do you admire most in or value highest in a Splunker?

Steele. In hiring a Splunker?

iTWire. Current, or hiring, either, I don't mind.

Steele. I think, the one thing that has been amazing here is just the passion for the product and the technology. We have that inside the company. We see it here at the user conference. Really unique and really amazing... and finding that in future employees as well. And then we obviously need employees that can help us on that journey of continued innovation; people who are super thoughtful and creative. They see things in a unique way that ultimately gives us opportunity to deliver more value for our customers.

iTWire. I see that Splunk is the kind of company that would attract those people. And that's obviously something you need to keep doing. You do attract those people.

So you're not particularly hands on at the product levels. I'm assuming your main focus is more road-map.

Steele. Yeah, I mean, we have 8000 employees, approximately. So we have a little leeway. I spend more of my time thinking about what should we be investing in? Where should the company be headed? How do we ensure that we're delivering our commitments for our shareholders? Thinking about what the financial picture of the company should look like. As we mentioned earlier, really pushing for this balance of growth and profitability, which isn't always easy to achieve, that is not something that company has been focused on prior to me joining. So we're having that opportunity to really shape what the financial should look like over a period of time.

iTWire. Yes, because once you start thinking about a new product line, then that means dollars pouring into it... and eventually, it'll come good but for a little while, it hurts to...

Steele. Yes, you have to figure out to deal with the things that you want to go to.

iTWire. To change direction a little, who do you admire in the business world?

Steele. I think I just take examples from companies that have delivered great innovation over a long period of time. You know, you can see it all over the place where you look at the leadership that Salesforce established for example, and what Benioff did with a great run in the cloud. What Microsoft has done under Satya's leadership, and the focus on the cloud and how they deliver for the customers I think is there's lots to be learned there. And then I admire people that drive innovation, and so CEOs of younger companies that are doing cool things. All that's interesting.

iTWire. So is there anybody in particularly that you derive inspiration from?

Steele. I don't think there's any single person that factors into that. I just look at a broad range of people and how they inspire me to do different things.

iTWire. so you're not an avid reader all the latest business publications.

Steele. I read some of it I don't read all of it. I'm much more of a 'read current news,' what's happening from a tech perspective... stay current that way, versus going back in time practicing lots of nonfiction books about people.

iTWire. So you're very internally driven.

Steele. Actually, I wouldn’t say that.

iTWire. That's where I got to in regard to with what you were saying.

Steele. No, I spend tons of my time with customers, with our sales organization, with our investors. So when I joined I meant to meet 100 Customers in my first one hundred days, which is a really big number but that pace is intense, I spend a lot of time... because I think it's really important not to have all that information filtered to you. You look directly at the customer and understand how they're feeling about what you're delivering and how you can improve. So I spend a lot of my time on this.

iTWire. No, I'm thinking more about the motivation rather than the source of information.

Steele. I kinda get motivated by customers too with how they're using the product.

iTWire. So, where do you see Splunk the next five years, 10 years 20 years?

Steele. I think the destination around helping our customers build digital resilience is a long journey. There's lots of work to be done there. I believe we're incredibly well positioned, given our strengths across security and observability to help customers achieve great outcomes. I believe that there's a whole innovation cycle here to help make it simpler to achieve all that - it shouldn't be as hard as it is today. And many of the things that we talked about here [at .conf23], play a role in that, whether it be our AI announcements, because we're going to see the world get a lot more efficient and how they do their jobs, to things like HR where we're giving people visibility into areas they never have visibility into. Those are all factors in how do we ultimately help in this digital resilience journey. The great thing about Splunk is we have an amazing volume customers who want to do more with us. I think there's this opportunity for long term global growth to get us beyond where we are revenue wise to 5 billion to 10 billion and beyond in terms of recurring revenue.

iTWire. So, out of those 5, 10, 20 years, how many of those will you be at Splunk?

Steele. I'm a guy that has long tenure in the companies that I've been at. So you know, I see myself being here for a very long time.

iTWire. At some point, the board will say “we've had enough!”

Steele. Yeah, I think at some point you need to also be self critical. When is the right time to turn the reins over to someone else? Not that age is a big issue, but I'm not the youngest person in the room - maybe that matters at some level.

iTWire. So what do you enjoy most about the role?

Steele. For me, I love all of our customer interaction and the opportunity to match that with innovation. And I love leadership and management, a lot of people don't like; I actually love it.

iTWire. We've seen the bones of that whole simplification process in the keynotes. So I'm guessing there's still a long way to go, because we still have very disparate tools various control panels bringing it together. So I'm assuming you're expecting that to coalesce a lot better.

Steele. Mission Control really that single work surface. There's always more work to be done. Because we gotten into the durability world through a set of acquisitions. We've made tremendous progress really, really great deals. Getting named as a leader in the Gartner Magic Quadrant all abounds with validation of that.

iTWire. But watching the keynote it looked to me as though there were some joining gaps. It didn't seem as seamless as I would like.

Steele. But I think it really comes down to does the workflow work well? I think that's the critical thing. I think we've really focused on how do we Strengthen that user experience, which I think we've done a really good job of.

iTWire. So, why did you get into hardware? [referring to the Edge device]

Steele. I think it's actually simple. It's really driving a software opportunity for us. So how do we bridge this gap where OT has been its own world of itself? So for a long time it's just a separate thing. And in reality, in this digital resilience world, all these things have to be interconnected. We can't live in a world where all of that separated. There's been a bunch of trends, I think one is Chief Information Security Officer is now responsible for OT and they have to do something and they have to be able to draw that connectivity, but to see the entire environment because you have a threat actor - that that's the way they enter. Separate from that I just think there's there's been so much data that people haven't been able to see that can ultimately Strengthen the economics of businesses or can you field fundamental business outcomes that are different because of that disability? Well, hardware was a vehicle to fix a problem that was complicated, the value that we're deriving from the software.

iTWire. When I was here at .conf19 I did see the beginnings of that. A little tiny stand, off in the corner.

Steele. Know that we did test it for a long time.

iTWire. Yeah, because the OT guys are terrified of IT, when they say, “oh, you've got Windows [whatever version], we need to update it.


Steele. The rate of updates such as this is a problem.

iTWire. And the worst thing is a lot of the configurations are type-approved. You cannot change it and that's particularly true in health.

Steele. Oh, ‘Health’ is a whole [inaudible]. Just walk around an operating room and see the amount of windows [there]. Scary!

iTWire. Some of the applications have to run 10, 20 30 years and they can't be changed. “...and we need to shut your Windows PC down for a patch and that will stop the plant.


So that's that's the whole challenge. And then it's a major reason why OT are terrified of IT. Of course, IT starts coming in with the attitude, “It's got lights, it must be ours.”

Steele. Right. There've been territorial boundaries for a long time.

iTWire. OT has approached IT to a certain extent moving into things like MES and Historians and that kind of software. So there has been a certain egress of data from from the plant floor, but it's been like pulling teeth.

Steele. Yes, it’s pretty limited and the protocols are different, and there's a whole bunch of things that make it hard.

iTWire. The protocol differences are to a certain extent, quite deliberate.

The guys down on the exhibition floor were telling me that the box is slowly going to support more and more factory protocols. The problem is, there’s lots of them.

Steele. Right.

iTWire. Let’s go to ‘buildings,’ you need BACnet, let’s go to the plant floor, you need Profinet or Modbus.

Steele. Of course.

iTWire. That’s all I’d planned to talk about. So unless you had anything else to say, I’d like to thank you for your time.

Steele. Thank you. It's a pleasure.

The author attended .conf23 as a guest of Splunk.

Wed, 16 Aug 2023 07:39:00 -0500 en-gb text/html https://itwire.com/it-people-news/enterprise-staff/interview-with-splunk-ceo-gary-steele.html
Killexams : bitsIO Recognized in 2023 Splunk Partner Awards

bitsIO Named 2023 Social Impact Partner of the Year Award Winner for Outstanding Partnership

Receiving this Award is a great honor for us. We are sincerely grateful for the chance to contribute in a small capacity to the substantial impact non-profit organizations are making on a global scale”

— Kalpana Krishnamurthi

SPRINGFIELD, IL, USA, July 23, 2023/EINPresswire.com/ -- bitsIO, a Cybersecurity & Observability Solutions Company, announced today it has received the 2023 Social Impact Partner of the Year Award for exceptional performance and commitment to their Splunk partnership. 2023 Social Impact Partner of the Year Award recognizes a global Splunk Partner that is helping nonprofits leverage Splunk to create positive social impact – by unlocking innovation, enhancing security, or improving resilience by customizing Splunk solutions to support nonprofits’ specific needs. For more information on Splunk’s partnerships, visit the Splunk website.

“We are thrilled to receive the Splunk Partner of the Year award for the third time. This year we are being recognized for our exceptional services and commitment to social impact. At bitsIO, we passionately believe in leveraging Splunk technology to help non-profits and make a positive difference in society. This award inspires us to continue leading the way and encouraging other partners to join us in creating meaningful change for non-profit organizations,” said Suman Gajavelly, Co-Founder & CTO, bitsIO, Inc.

“Receiving the Splunk’s Social Impact Partner of the Year Award is a great honor for us. We are sincerely grateful for the chance to contribute in a small capacity to the substantial impact non-profit organizations are making on a global scale,” said Kalpana Krishnamurthi, Co-Founder & CEO, bitsIO, Inc.

“Congratulations to bitsIO for being named the 2023 Social Impact Partner of the Year,” said Gretchen O’Hara, Vice President, Worldwide Partners and Alliances, Splunk. “The 2023 Splunk Partner Awards recognize partners like bitsIO for outstanding performance and innovation and celebrate the joint success that helps customers build resilience and solve day-to-day challenges. Together, we are focused on delivering continuous value to our joint customers.”

The Splunk Partner Awards recognize dedicated global and regional partners who demonstrate a steadfast commitment to collaboration and innovation in their Splunk partnership to help customers achieve positive business outcomes and accelerate their mission to better the world. All award recipients were selected by a group of the Splunk executives, theater leaders and the global partner organization.

About bitsIO, Inc.
With a track record spanning over 20 years, bitsIO has been delivering dependable and cost-effective Cyber Security and Observability solutions using Splunk to enhance client productivity and safeguard data. Since 2018, as an esteemed Splunk Elite Partner, bitsIO has been at the forefront of providing specialized Splunk Implementation Services, focusing on Splunk Enterprise, Splunk Cloud, Splunk Enterprise Security, ITSI, SOAR, Observability, and Custom App Development. The company's reputation as a trusted name in the United States, Costa Rica, and India is built on its effective and economical offerings in Splunk Professional Services and Splunk Managed Services.

Media Contact Information:
Suman Gajavelly

Suman Gajavelly
email us here
Visit us on social media:

bitsIO Splunk Offerings

Sat, 22 Jul 2023 23:31:00 -0500 en-US text/html https://fox4kc.com/business/press-releases/ein-presswire/645878358/bitsio-recognized-in-2023-splunk-partner-awards/
Killexams : Wedbush Reiterates Splunk (SPLK) Neutral Recommendation No result found, try new keyword!As of July 6, 2023, the average one-year price target for Splunk is 122.17. The forecasts range from a low of 86.86 to a high of $141.75. The average price target represents an increase of 16.96% ... Fri, 21 Jul 2023 16:45:00 -0500 text/html https://www.nasdaq.com/articles/wedbush-reiterates-splunk-splk-neutral-recommendation Killexams : AI-Driven Innovations Unveiled: Bolstering Security, Customer Experience, And Visibility

Splunk's .conf23 Conference Marks a Major Pivot into AI-Powered Solutions, Elevating Security and Customer Productivity

The debate rages on around AI disrupting the workforce and, in some cases, completely dislocating key positions. According to recent research by McKinsey, in the coming decade, 20-30% of the time workers spend on the job could be transformed by automation technologies, leading to significant shifts in the skills required to succeed.

The AI gold rush also sees tech vendors rushing to “AI-wash” offerings as they rush to capitalize on the zeitgeist and secure a public market stock boost as a result. Against this backdrop, the announcements from Splunk are groundbreaking, but not surprising. Splunk is a leading security and observability provider and made an ambitious pivot to AI at its annual user conference, .conf23. The newly-announced innovations are poised to impact the market landscape by bolstering security operations, enhancing customer experiences, and offering unparalleled visibility in hybrid cloud environments. With more than 14,000 global customers, the implications of Splunk's strategic pivot to AI are profound and are a key indicator for other vendors in this space.

During the Splunk event, I had the chance to have dinner with Min Wang, the relatively new CTO at Splunk, and in our wide-ranging discussion, we spoke about the debate raging in the mainstream press that AI will disrupt the job market. Our conversation also focused on the broader secular trends facing IT executives; as tech infrastructure becomes more complex and distributed and with ongoing talent shortages, organizations need tools that enable them to act swiftly and efficiently without exhausting their teams.

"Splunk sees generative AI as a transformative technology to unlock enormous productivity improvement, rather than a replacement for key security and IT operations personnel," Wang told me. "We see co-pilots and generative AI as delivering huge value to IT operations and security teams and freeing them up from mundane tasks and allowing them to focus on higher-order activities, rather than the alternative, which would be AI replacing these teams."

My key takeaway from my conversation with Wang, as well as my discussion with CEO Gary Steele, was that the company's vision for generative AI is crystalizing as a revolutionary tool to drive substantial productivity gains, prioritizing its role as a co-pilot to IT operations and security teams, rather than a replacement for key personnel. This approach reflects Splunk's longstanding commitment to empowering teams, freeing them from mundane tasks, and enabling a focus on higher-order activities amidst the growing complexities of tech infrastructure and talent shortages in the industry.

Splunk Unveils Game-Changing AI-Infused Security and Observability Advancements

Security teams are overwhelmed with managing an increasingly dynamic and sprawling threat attack surface, so a key solution among the new offerings is the Splunk Attack Analyzer, an automated threat analysis tool infused with machine learning (ML) and AI capabilities. This powerful solution enables security operations teams to identify and respond to potential threats swiftly, leveraging insights from security telemetry data and providing crucial context about the attack's source, affected systems, and potential impact. The Splunk Attack Analyzer leverages AI to detect and contextualize threats from diverse data sources, while the Splunk App for Anomaly Detection simplifies operational workflows with ML.

Additionally, Splunk integrates the Observability Cloud and Cloud Platform to offer a unified view of customer-facing systems. This seamless integration spans application, infrastructure, and data, facilitating rapid identification and resolution of customer-impacting issues for an enhanced customer experience and improved business success.

Undoubtedly, the show's star was Splunk Edge Hub, making a bold entry into the hardware market in partnership with US based firm Actineon running ARM processors. This move brings observability to the far edge, providing out-of-the-box metrics and reporting for various operational technology (OT) variables, including environmental monitoring. Splunk's Edge Hub offers comprehensive visibility across IT and OT environments and enables AI to deliver predictive analytics to the far edge, where observability and robust security have been challenges for many customers.

The Edge Hub will Strengthen manufacturing processes by detecting anomalies early on, optimizing resource allocation, and enhancing overall efficiency. The collaboration with industry experts empowers businesses in traditionally data-inaccessible sectors like transportation, oil and gas, and supply chain industries, unlocking new insights and driving innovation.

Finally, the state-of-the-art Splunk AI Assistant provides rapid answers to complex questions, powered by ML and automating tasks like report generation and alert creation. As with the others mentioned, this solution will provide significant value to overstretched teams and are all examples of how we should frame the AI revolution going on as it relates to IT operations and security. Splunk's latest offerings are set to reshape the cybersecurity and observability landscape, equipping businesses with essential tools to thrive in a rapidly evolving digital landscape.

Splunk Accelerates Innovation

Under the leadership of CEO Gary Steele, Splunk has become more focused, streamlined, and innovation driven. The strategic shift toward AI showcased during .conf23, highlights the company's relentless pursuit of increased innovation speed, after what could be argued was a brief pause in innovation before Steele’s tenure.

In the fast-evolving landscape of hybrid multi-cloud environments, these AI announcements are a lifeline for overwhelmed IT Operations and security teams, providing them with indispensable support and the necessary tools to navigate complexity.

As the Edge Hub and AI-powered solutions gain momentum, Splunk's mission to enhance observability and security aligns well with robust market trends. With a strong market presence and customer base, Splunk is positioning itself as an industry leader committed to elevating security standards, customer experiences, and visibility in the digital realm. As the business landscape continues to evolve, operations teams remain overwhelmed, and the security threat landscape remains dynamic, Splunk's AI-driven innovations will undoubtedly remain at the forefront of transformative solutions for organizations of all scales.

Mon, 24 Jul 2023 02:27:00 -0500 Steven Dickens en text/html https://www.forbes.com/sites/stevendickens/2023/07/24/ai-driven-innovations-unveiled-bolstering-security-customer-experience-and-visibility/
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