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ADX-271 study help - Salesforce Certified Community Cloud Consultant Updated: 2024

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Exam Code: ADX-271 Salesforce Certified Community Cloud Consultant study help January 2024 by Killexams.com team

ADX-271 Salesforce Certified Community Cloud Consultant

Exam Details for ADX-271 Salesforce Certified Community Cloud Consultant:

Number of Questions: The exam consists of approximately 60 multiple-choice and multiple-select questions.

Time Limit: The total time allocated for the exam is 105 minutes (1 hour and 45 minutes).

Passing Score: To pass the exam, you must achieve a minimum score of 68%.

Exam Format: The exam is conducted online and is proctored. You will be required to answer the questions within the allocated time frame.

Course Outline:

1. Community Cloud Overview:
- Introduction to Salesforce Community Cloud
- Differentiate between internal and external communities
- Understand the benefits and use cases of Community Cloud

2. Community Planning and Design:
- Define community objectives and requirements
- Identify and engage community stakeholders
- Create a community strategy and roadmap

3. Community Setup and Configuration:
- Set up and configure community preferences and settings
- Customize community branding, themes, and templates
- Implement community navigation and page layouts

4. Community User Management:
- Create and manage community users and profiles
- Configure user authentication and access control
- Implement external user registration and self-service capabilities

5. Community Content Management:
- Define and organize community content structure
- Configure and manage data categories and topics
- Enable content moderation and collaboration features

6. Community Collaboration and Engagement:
- Implement community groups and collaboration features
- Enable and configure community feeds and Chatter
- Utilize community events, ideas, and polls for engagement

7. Community Customization and Integration:
- Customize community using Lightning Components and templates
- Integrate external systems and data sources with Community Cloud
- Implement custom actions and automation in the community

8. Community Analytics and Reporting:
- Track and measure community adoption and engagement
- Generate reports and dashboards for community performance
- Utilize Community Cloud Einstein Analytics features

Exam Objectives:

1. Understand the concepts and features of Salesforce Community Cloud.
2. Plan and design a community based on specific objectives and requirements.
3. Configure and customize community settings, branding, and navigation.
4. Manage community users, profiles, and access control.
5. Organize and manage community content for effective knowledge sharing.
6. Enable collaboration and engagement features within the community.
7. Customize and integrate Community Cloud with external systems and data sources.
8. Analyze and report on community performance using built-in and Einstein Analytics tools.

Exam Syllabus:

The exam syllabus covers the following topics:

1. Community Cloud Overview
- Introduction to Community Cloud
- Internal vs. external communities
- Use cases and benefits of Community Cloud

2. Community Planning and Design
- Defining community objectives and requirements
- Engaging community stakeholders
- Community strategy and roadmap

3. Community Setup and Configuration
- Community preferences and settings
- Customizing branding, themes, and templates
- Navigation and page layout configuration

4. Community User Management
- Creating and managing community users and profiles
- User authentication and access control
- External user registration and self-service

5. Community Content Management
- Defining and organizing community content structure
- Data categories and courses configuration
- Content moderation and collaboration features

6. Community Collaboration and Engagement
- Community groups and collaboration features
- Community feeds and Chatter configuration
- Events, ideas, and polls for community engagement

7. Community Customization and Integration
- Lightning Components and templates customization
- External system and data source integration
- Custom actions and automation in the community

8. Community Analytics and Reporting
- Tracking and measuring community

adoption and engagement
- Reports and dashboards for community performance
- Community Cloud Einstein Analytics features
Salesforce Certified Community Cloud Consultant
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ADX-271
Salesforce Certified Community Cloud Consultant
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Question: 88
The Capricorn Coffee Community contains a section focused on Coffee Bean Types. That section contains areas
focused on Java, Arusha, and Pacamara. A Salesforce Admin needs to make sure that end users can easily discover the
Java, Arusha, and Pacamara sections.
When setting up the Community, which two steps should a Salesforce Admin take to meet the requirement? Choose 2
answers
A . Assign relevant articles to a group
B . Add the More courses link to the navigation menu
C . Make sure subtopics are enabled in the page headline
D . Enable Feed Tracking for these topics
Answer: A,C
Question: 89
A Community Admin is planning to add users and wants to send a welcome email for the community .
Which three checks must the Community Admin perform? Choose 3 answers
A . Make sure the community is in Active status.
B . Are sure the community is in Published status.
C . Set the community in preview status to review before changing it to Active status.
D . Make sure the users have their profiles established in the community.
E . Set the email check box option at the community level.
Answer: A,D,E
Question: 90
A company recently launched its first Lightning Community using the Partner Central Template. Due to the success of
the Community, other business units are now interested in replicating the Community and making a few changes .
How can the Community Cloud consultant meet these requirements?
Select one or more of the following:
A . Create a change set to include the changes from the first Lightning Community and
create new Communities using that change set
B . Use the Partner Central Template and repeat all of the setup steps for each cloned Community
C . Export the new Lightning Community as a template and create new Communities using the exported template
D . Create new Communities using the Build Your Own template and repeat all set up steps that each cloned
Community
Answer: C
Question: 91
Its been a long and exciting week of developing your new Customer Community, so exciting in fact you just removed
the Administrator profile from the Selected Community Profiles and can no longer access the Community .
What should you do next?
A . Create a case with Salesforce support
B . Disable the community and reactivate it as this automatically adds the Administrator Profile
C . Perform Community Membership updates using the API
D . Go into Setup >> Community Settings and Select >> Apply default access settings
Answer: C
Question: 92
What are the two most efficient ways for a Salesforce Admin to accomplish this task? Universal Containers is
launching a Community to drive their channel sales. The requirements are as follows:
Integration with a Back-Office Legacy System that supports API-Level Integration and Salesforce Connect. This
integration does not exist today.
Integration with a pricing and quoting tool. This integration exists today for internal users in the Salesforce org.
External partner users must be able to configure the quote using the pricing and quoting tool from the Community.
The pricing and quoting tool must support Community users.
Universal Containers owns licenses for Salesforce Connect.
A . Integrate the Back-Office Legacy System using custom code development.
B . Integrate the Back-Office Legacy System using Salesforce Connect.
C . Integrate the pricing and quoting tool by configuring external users to make it available in the Community.
D . Integrate the pricing and quoting tool by creating custom code to make it available in the Community.
Answer: B,C
Question: 93
ACME Enterprises wish to establish two Customer Communities one for their VIP Customers and another for all
Customers. ACME enterprises do not require different functionality from each Community but rather wish to increase
the level of personal interactions from staff in the VIP community .
How should the Administrator at ACME Enterprises configure access to the Community?
A . Sharing Rules
B . Permission Sets
C . Public Groups
D . Profiles
E . Chatter Groups
Answer: B
Question: 94
You want to make sure that you drive adoption, monitor engagement, and build a vibrant community .
What should an Administrator do to achieve this?
A . Build up a network of brand ambassadors and make them moderators in your community
B . Develop a lightning component that runs frequent promotions
C . Install the Communities Reports and Dashboards package from the AppExchange
D . Develop Reports and Dashboards built of the Network Object to understand insights from your communit
E . Ensure that you have community promotions built into your Journey Builder on Marketing Cloud
Answer: C
Question: 95
Universal Condiments want to recognize active and respected Community Members with special Community types
post on the reputation points that they are acquiring through their interactions within the Community .
What feature is a good fit for Universal Condiments requirement?
A . Reputation Types
B . Reputation Categories
C . Reputation Groups
D . Reputation Levels
E . Reputation Ranks
Answer: D
Question: 96
Universal Containers (UC) just went live with a new Customer Community. UC wants to automatically create
Community users for related contacts when a new business opportunity is marked as closed won.
Which approach should the Community Cloud consultant recommended to accomplish this? Select one or more of the
following:
A . Use a trigger to create Community users for all related contacts on the account
B . Use a workflow rule to create a task for the administrator with a list of contacts that should be users
C . Send an email to the administrator when the opportunity is marked closed won so they can create users
D . Use a schedule report that alerts the Salesforce administrator of the new contacts
Answer: A
Question: 97
Universal Containers is leveraging Salesforce Content and needs to rnake it available to their Community users
(Customers, Partners, and Employees) .
Which users will be able to view Salesforce Content based on their license?
A . Users with the Customer Community Login license.
B . Users with the High-Volume Customer Portal license.
C . Users with the Customer Community license.
D . Users with the Customer Community Plus license.
Answer: D
Question: 98
Universal Containers needs to enhance the customer experience by providing a capability to support French and Italian
languages to their Community guest users. Their Community is built using the Napili template .
What two things should a Salesforce Admin do to accomplish this requirement? Choose 2 answers
A . Add French and Italian languages to the Community using the Community Builder Page Editor
B . Add French and Italian languages to the Community using Site.com configuration
C . Add the Language Picker Component to make French and Italian available on the Community Pages
D . Add French and Italian to Language Settings under Admin Setup
Answer: A,B
Question: 99
Bagel World wish to engage with both their partners and customers alike and luckily have just purchased Salesforce.
The only difference in the experience is that Partners will have access to their Bagel World Opportunities .
What would you recommend to Bagel World?
A . Create 1 Community for both customers and partners
B . Create two Communities and give Partners access to both and only have Opportunities available in the Partner
Community
C . Create 1 Community for both Customers and Partners and enable Super User Access for Partners
D . Create 2 Communities 1 Partner Community and 1 Customer Community
Answer: A
Question: 100
Regional Containers have asked you for help in setting up their Custom Domain for their Customer Community so that
the community URL looks like it is hosted on the company website .
Why type of record will you need to add to the DNS in order to achieve this?
A . MX Record
B . TXT Record
C . NS Record
D . CName Record
E . AAAA Record
Answer: D
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Salesforce Salesforce study help - BingNews https://killexams.com/pass4sure/exam-detail/ADX-271 Search results Salesforce Salesforce study help - BingNews https://killexams.com/pass4sure/exam-detail/ADX-271 https://killexams.com/exam_list/Salesforce This Is What Whales Are Betting On Salesforce

Deep-pocketed investors have adopted a bearish approach towards Salesforce CRM, and it's something market players shouldn't ignore. Our tracking of public options records at Benzinga unveiled this significant move today. The identity of these investors remains unknown, but such a substantial move in CRM usually suggests something big is about to happen.

We gleaned this information from our observations today when Benzinga's options scanner highlighted 24 extraordinary options activities for Salesforce. This level of activity is out of the ordinary.

The general mood among these heavyweight investors is divided, with 33% leaning bullish and 66% bearish. Among these notable options, 10 are puts, totaling $980,886, and 14 are calls, amounting to $619,813.

What's The Price Target?

Based on the trading activity, it appears that the significant investors are aiming for a price territory stretching from $140.0 to $390.0 for Salesforce over the exact three months.

Insights into Volume & Open Interest

In terms of liquidity and interest, the mean open interest for Salesforce options trades today is 930.53 with a total volume of 5,604.00.

In the following chart, we are able to follow the development of volume and open interest of call and put options for Salesforce's big money trades within a strike price range of $140.0 to $390.0 over the last 30 days.

Salesforce Option Volume And Open Interest Over Last 30 Days

Largest Options Trades Observed:

Symbol PUT/CALL Trade Type Sentiment Exp. Date Strike Price Total Trade Price Open Interest Volume
CRM PUT SWEEP BEARISH 01/12/24 $255.00 $240.2K 752 1.0K
CRM PUT SWEEP BEARISH 01/12/24 $255.00 $204.2K 752 2.8K
CRM PUT SWEEP BULLISH 01/12/24 $255.00 $144.3K 752 7
CRM CALL TRADE BULLISH 01/17/25 $200.00 $107.2K 1.6K 0
CRM PUT SWEEP BULLISH 01/12/24 $255.00 $88.0K 752 517

About Salesforce

Salesforce Inc provides enterprise cloud computing solutions. The company offers customer relationship management technology that brings companies and customers together. Its Customer 360 platform helps the group to deliver a single source of truth, connecting customer data across systems, apps, and devices to help companies sell, service, market, and conduct commerce. It also offers Service Cloud for customer support, Marketing Cloud for digital marketing campaigns, Commerce Cloud as an e-commerce engine, the Salesforce Platform, which allows enterprises to build applications, and other solutions, such as MuleSoft for data integration.

After a thorough review of the options trading surrounding Salesforce, we move to examine the company in more detail. This includes an assessment of its current market status and performance.

Current Position of Salesforce

  • Currently trading with a volume of 2,053,020, the CRM's price is down by -1.15%, now at $253.19.
  • RSI readings suggest the stock is currently may be approaching overbought.
  • Anticipated earnings release is in 56 days.

What Analysts Are Saying About Salesforce

In the last month, 4 experts released ratings on this stock with an average target price of $307.5.

  • An analyst from Wolfe Research has elevated its stance to Outperform, setting a new price target at $315.
  • Maintaining their stance, an analyst from Piper Sandler continues to hold a Neutral rating for Salesforce, targeting a price of $285.
  • In a cautious move, an analyst from Wells Fargo downgraded its rating to Equal-Weight, setting a price target of $280.
  • Showing optimism, an analyst from Morgan Stanley upgrades its rating to Overweight with a revised price target of $350.

Trading options involves greater risks but also offers the potential for higher profits. Savvy traders mitigate these risks through ongoing education, strategic trade adjustments, utilizing various indicators, and staying attuned to market dynamics. Keep up with the latest options trades for Salesforce with Benzinga Pro for real-time alerts.

© 2024 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.

Wed, 03 Jan 2024 03:15:00 -0600 en text/html https://www.benzinga.com/markets/options/24/01/36475361/this-is-what-whales-are-betting-on-salesforce
What is Salesforce and What Does It Do? No result found, try new keyword!Salesforce has been able to leverage cloud technology and build a variety of applications for businesses to better connect to their customers and help give them key insights into their services ... Wed, 03 Jan 2024 10:00:00 -0600 text/html https://www.thestreet.com/technology/what-is-salesforce-14796378 Salesforce Pricing Guide (December 2023) No result found, try new keyword!We at the MarketWatch Guides team break down Salesforce’s plans and benefits, providing clarity to help you make an informed decision. Suggested Articles Best CRM Software of 2023 Leading ... Wed, 20 Dec 2023 10:00:00 -0600 text/html https://www.marketwatch.com/guides/business/salesforce-pricing/ Salesforce Pricing 2024: Everything You Need To Know

While Salesforce has many different products with pricing structures that often require a quote from the company, we’ve compiled the basic pricing for their sales CRM only.

It should be noted that the pricing is the same no matter how large your business is, but Salesforce markets a small business plan for each of its three main products of Sales, Service and Pardot. The prices are listed by Salesforce as being the same as they are listed for larger businesses. Their small business offering is more of a summary of what they recommend for businesses with smaller teams and less-needed accounts.

As you can see in the table above, as you scale up your pricing plan you’ll be able to get access to more rich features meant for larger or scaling businesses. The Starter Suite plan should be great for most small businesses with fewer than five sales team members, unless you are looking for something with accurate sales forecasting.

Features of Salesforce CRM

As you grow your business, you’ll be able to take advantage of the more advanced features like workflow automation. All businesses will have sales team members with a lot to juggle who can benefit from this. But more importantly, the larger your team is, the more automation you’ll need to make sure all processes are the same and tie back into your analytics correctly.

Your team will get access to the Salesforce mobile app no matter what plan you choose, which allows you to input data on any lead right from your phone. You’ll also be able to check any information you need as you’re on the go attempting to sell in person. It’s a great time-saver to help your sales team take their customer relationships to the next level.

If you’re looking for advanced developer tools, such as a sandbox or the ability to add custom applications, then you’ll want to check with your dev team for their specific needs. Some of these tools are unlocked with the Professional plan but most do not become available until you pay for Enterprise.

Finally, no matter what plan you choose, you can use Salesforce with any major email provider as you’ll be able to integrate your Gmail or Outlook service directly into the platform. This is a huge time-saver as you’re communicating either via cold reach out or a back-and-forth with your leads.

Sat, 30 Dec 2023 05:25:00 -0600 Jeff White en-US text/html https://www.forbes.com/advisor/business/salesforce-pricing-guide/
Can Salesforce Stay on Top of CRM Providers in 2024?

Salesforce continues to dominate tech headlines and investment forums in 2024. The company has garnered much attention thanks to improved features and an increased stock price, but layoffs and leadership transitions are also part of the chatter surrounding the organization. Internal and external changes could pave the way for rivals like Microsoft and Oracle to claim more market share.

As our review of the Salesforce CRM makes clear, the vendor produces one of the best CRM platforms around. But that doesn’t mean businesses shouldn’t study Salesforce’s competitors. Another offering could better suit your needs, especially when you consider some of Salesforce’s downsides.

Editor’s note: Looking for the right CRM software for your business? Fill out the questionnaire below to have our vendor partners contact you about your needs.

Why you should consider Salesforce alternatives

The customer relationship management (CRM) space is full of large and midsize companies vying for the attention of businesses like yours. While only a few CRMs out there are real competition for Salesforce and its global scale, small business clients have a wide variety of vendors to consider.

Salesforce is the most prominent name on the market, with a vast array of features and integrations at reasonable pricing, but those positives may become negatives when viewed from a small business point of view. For example, too many choices can create analysis paralysis; with a plethora of features to choose from when choosing their Salesforce package, small business owners may become overwhelmed or distracted from their core business needs. Plus, many of the company’s integrations and features can be irrelevant and costly bells and whistles for some smaller businesses that can get by with basic functionality. You should also keep in mind that bigger doesn’t always mean better when it comes to customer service. Salesforce, despite being the global CRM leader, has gained a reputation for limited customer support within small business circles.

Fortunately, all it takes is a little research to discover which Salesforce alternatives may be more ideal for your business. We’ve gotten the process started for you by rounding up some of Salesforce’s top competitors below.

Salesforce is the market leader in the CRM space, but small businesses may want to look elsewhere for a vendor that delivers quick customer service and provides the level of individual attention smaller companies need.

Top Salesforce competitors

Could one of Salesforce’s top competitors be a better solution for your small business? We recommend considering these vendors.

Keap

One of the things we love most about Keap is its ease of use. This CRM platform is super customizable to your business’s unique needs and makes automation simple to set up. You can add over 2,500 software integrations and sales and CRM marketing tools to expand its functionality. However, Keap’s contact-based pricing model means costs will increase for businesses with more than 10,000 contact names (contacts could include all of your current and past customers, as well as customer leads). This may not be a significant drawback, however, for very small businesses with limited client lists:

  • Why it stands out: Keap’s CRM platform stores all customer activity in a centralized space. Your business’s customer interactions are added automatically. The user dashboard makes it easy for you and your team to text, email, book appointments, process purchases and add invoices from the same screen. 
  • Pricing: The Pro plan starts at $139 per month for two users. The Max plan starts at $199 per month for three users. The company also offers a 14-day free trial.

Find out more in our detailed Keap review.

Zoho CRM

Zoho CRM is designed to increase leads, accelerate sales and accurately measure performance with ease and efficiency. Zia, the system’s artificial intelligence (AI)-powered assistant, predicts leads and deals, identifies potential customers for conversion and helps sales teams focus their efforts with user-friendly guidance. Note that only Enterprise subscribers have access to these AI-powered tools:

  • Why it stands out: This vendor particularly excels at serving remote and hybrid teams. Real-time notifications of customer interactions can reach your sales team in any location, easy-to-use automation saves time on repetitive tasks and the flexible dashboard makes it convenient to stay in touch with your entire sales team from anywhere.
  • Pricing: Zoho offers four plans — Standard, Professional, Enterprise and Ultimate. Pricing starts at $14 per user, per month, for the Standard package and tops out at $52 per user, per month, for the Ultimate option. We particularly like that the Enterprise tier gets you a customer journey command center, a Canvas visual CRM view, a mobile software development kit and multiuser portals. 

See our in-depth Zoho CRM review for a breakdown of each pricing tier.

Zendesk

Zendesk works incredibly well for businesses with complex customer profiles and industries with long-term customer relationships. It is especially well-suited for managing post-sale business activities, renewals and other customer service tasks. However, the home dashboard isn’t super user-friendly compared to other CRM options on the market. 

  • Why it stands out: You can enjoy a suite of collaboration tools that keep team members engaged and make it easier to work together from various locations. Customer data is aggregated from multiple customer touchpoints into a central database, preventing different departments from duplicating communications or missing context. 
  • Pricing: The monthly subscription price ranges from $19 to $99 per user, with a 30-day free trial option.

Using a CRM model alongside your CRM software can help Boost your company’s sales process while using a CRM for customer service can boost client retention.

Oracle NetSuite CRM

While Oracle is one of the biggest CRM companies in the world — competing alongside leaders like Salesforce, SAP, Microsoft and Adobe for market share — it can also be a powerful tool for small e-commerce businesses. Its Oracle NetSuite product is a truly unified, all-in-one commerce solution for sales, marketing and operations. Just be aware that access to all features and tools requires purchasing Oracle’s enterprise resource planning platform.

  • Why it stands out: The Oracle CRM includes custom integrations with the full suite of Oracle products. It also provides a robust CRM analytics system, highly rated mobile applications and full browser and cloud support.
  • Pricing: Costs are not available online because quotes are generated based on each business’s specific needs.

While pricing isn’t readily available, our full review of the Oracle NetSuite CRM is jam-packed with other must-know information on other aspects of this Salesforce rival.

monday Sales CRM

For businesses with never-ending task lists and complex ventures, the monday Sales CRM from monday.com can help streamline project management processes as they relate to sales activities. The vendor’s core work management platform, which is included with the CRM, is designed to run and scale to any workflow. The software’s interfaces are easy to navigate, and the program comes equipped with unlimited boards to organize projects, from dashboards to customer data visualization tools: 

  • Why it stands out: Premade templates make building and implementing time-saving automation super simple. We like that all plans include 24/7 customer support.
  • Pricing: There are four plans available — Free, Basic, Standard and Enterprise (for large-scale operations). The free plan is limited to two users, 5GB of storage and 200+ templates. Basic and Standard are priced from $10 to $14 per user per month when billed annually, while companies interested in the Enterprise option need to get a custom quote. Students and nonprofits may qualify for discounted or free access.

Our review of the monday Sales CRM explains how the free version of the software differs from the tiers you have to pay for.

Other CRM competitors

The vendors we highlighted above are only some of the many other CRM providers small businesses can choose from. Companies like Less Annoying CRM, HubSpot, Insightly and SugarCRM can’t compete with Salesforce in terms of sheer size, but they understand the small and medium-sized business market. Like the other CRM vendors profiled in this article, these companies have built CRM solutions designed to serve small businesses with a more modern sales process that makes buying a software-as-a-solution product more transparent. 

Salesforce has an entry-level option called Salesforce Essentials. This product may be more appealing to small businesses that still want to work with the Salesforce brand but don’t need all of the company’s pricey tools.

The future of Salesforce and its competition

Salesforce is unique in that it acquired a dominant market share by targeting businesses of all sizes at the same time. The company continues to face stiff competition from big dogs like Oracle NetSuite CRM and Microsoft Dynamics as they move out of the enterprise-only market to nab contracts with large and midsize companies. That’s on top of the increasing competition Salesforce faces from CRM companies that focus exclusively on the small business set. 

The strength of the competitive landscape combined with the economic changes hitting the technology sector in 2024 promise to make it an interesting year for Salesforce. The alternatives that focus on serving the unique and evolving needs of small businesses, instead of on company growth and global market dominance, could chip away at Salesforce’s clientele. After all, a global presence and unmatched power don’t automatically make the Salesforce CRM the best option for your business.

Mona Bushnell and Jordan Beier contributed to this article.

Tue, 02 Jan 2024 09:59:00 -0600 en text/html https://www.businessnewsdaily.com/11203-salesforce-crm-competition.html
Salesforce and Apple are ready for enterprise AR
Google Assistant Android memory

Android Intelligence

Google Assistant's forgotten memory magic

Your Android device has a powerful system for helping you recall almost anything imaginable, but — oh, yes — it's up to you to remember to use it.


Thu, 14 Dec 2023 03:39:00 -0600 en text/html https://www.computerworld.com/
Salesforce Services Market Set to Surge with a 14.4% CAGR, Aiming for a Whopping US$ 33.5 Billion by 2029

The salesforce services market is set to top US$ 13 Billion in 2022 and is predicted to expand at a stupendous CAGR of 14.4% to reach a valuation of US$ 33.5 Billion by 2029. Salesforce services currently account for a 2% share in the global IT services market. Market development is mainly forced by the increasing adoption of salesforce services in the BFSI industry.

As Salesforce services defy the ‘one-size-fits-all’ concept, service providers are offering end-to-end assistance to help end-users get services that are best suited to their requirements. With thousands of Salesforce implementations across multiple enterprises, the Salesforce service providers are extensively focusing on creating impactful experiences to generate substantial profits.

Opportunities galore for manufacturers with the increasing focus of businesses on improved customer engagement and interaction – key imperative driving growth and profitability amid competitive spaces.

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Some of the highly-effective Salesforce offerings- marketing cloud, commerce cloud, and community cloud to name a few- have gained immense popularity over the years, which is further nudging businesses to choose Salesforce services for long-term returns.

North America – A Hub of Opportunities for Service Providers:
According to the report, the increasing adoption of Salesforce services in the BFSI sector is likely to continue, making it one of the most lucrative verticals for Salesforce service vendors. Over the years, the focus of BFSI has shifted toward fruitful customer engagement in real-time and across any device. This, in turn, is pushing the demand for the adoption of Salesforce services in BFSI, thereby giving new opportunities for the Salesforce service vendors to reap profits.

Growth prospects for the Salesforce services, as the report opines, are high in North America, particularly in the US. In addition, the adoption of Salesforce services in Western Europe is estimated to intensify by the end of 2029, which is likely to encourage the vendors to solidify their service capabilities.

As far as growth and expansion are concerned, strategic business partnerships and acquisitions will continue to be the best way forward for vendors. Those alliances will lay the foundation for bespoke innovations to come to the fore, thereby creating a ‘win-win’ for both parties involved. Considering the challenges enterprises face in terms of Salesforce deployment, key service providers active in the market will continue to focus on offering unmatched support and assistance in a bid to ensure client satisfaction and engagement.

In addition, Salesforce service providers will also continue to center on getting ‘Salesforce service certifications’ to reap benefits in the long run, as these certifications will not only help them strengthen their core competencies but also expand their client bases.

Leading Key Players:
Since there are so many companies actively providing salesforce services, the nature of the market has become quite competitive. SAP SE, Oracle Corporation, Microsoft Corporation, Salesforce.com Inc., Adobe Inc., DXC Technology, Accenture PLC, IBM Corporation, Pegasystems Inc., Verint Systems Inc., Tata Consultancy Services Limited, and AT&T Inc. are some of the leading salesforce service companies.

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Salesforce Services Market Segmentation:

By Type of Service:

  • Planning
    • Advisory Services
    • Change Management
  • Implementation
    • Integrated Services
    • Custom Application Development
    • Application Modernisation and Data Migration
    • Testing Services
  • Manage
    • Monitoring
    • Upgrade
    • Governance
    • Helpdesk
    • Training
    • BPO

By Application:

  • Sales Cloud
  • Service Cloud
  • Marketing Cloud
  • App Cloud
  • Commerce Cloud
  • Analytics

By Vertical:

  • Salesforce Services in BFSI
  • Salesforce Services in Healthcare and Life Sciences
  • Salesforce Services in Media and Telecom
  • Salesforce Services in Retail and CPG
  • Salesforce Services in Government
  • Salesforce Services in Manufacturing
  • Salesforce Services in High Technology
  • Salesforce Services in Energy & Utilities

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & Pacific
  • Middle East & Africa (MEA)

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Sun, 31 Dec 2023 20:05:00 -0600 en-US text/html https://www.fmiblog.com/2024/01/01/salesforce-services-market-set-to-surge-with-a-14-4-cagr-aiming-for-a-whopping-us-33-5-billion-by-2029/
Salesforce escaped from the jaws of activists to find stability in 2023

This year did not start off great for Salesforce, with an unusual level of turbulence and uncertainty surrounding the company. But as the year comes to a close, Salesforce finds itself in surprisingly good shape financially: Its stock is up over 96% year-to-date. Earlier this year, such an outcome would have seemed impossible to imagine.

The bad news started rolling in even before the new year began, when co-CEO Bret Taylor, who many speculated was being groomed to be heir apparent to Marc Benioff, quite suddenly announced he was leaving the company at the end of November. A week later, Slack CEO and co-founder Stewart Butterfield announced he, too, was stepping down. Losing two key executives in less than a week would be a huge hit to any company, but it would be just the start of an onslaught of bad news for the CRM giant.

As the year began, we learned that activist investors were, well, quite active inside the company. This included Elliott Management, Starboard Value, ValueAct Capital, Inclusive Capital and Third Point. When activists show up, they usually have a strong opinion on how to “fix” a company, and this would be no different.

First, we learned that Salesforce was bringing in three new board members, which felt like a way to appease the activists — especially because one of them was Mason Morfit, CEO and chief investment officer of ValueAct, one of those very same activists.

Activists typically pressure the company to cut costs, and in corporate terms, that usually means cutting staff. Sure enough, Salesforce soon announced that it was cutting 10% of its workforce, or 7,000 people, on January 4, 2023. The excuse was that it had overhired during the pandemic and this was a correction, but it could also have been throwing the activists a cost-cutting bone.

Either way, reports suggested the company didn’t handle the layoffs well, engineers were being pressured, and Benioff began preaching about going back to the office after embracing work from home, and what Salesforce called the “Digital HQ,” during the pandemic. The company’s reputation as a progressive, employee-friendly organization took a big hit.

Sun, 24 Dec 2023 01:59:00 -0600 en-US text/html https://techcrunch.com/2023/12/24/salesforce-lookback-2023/
Biggest CEO successes and setbacks: 2023’s triumphs and 2024’s challenges No result found, try new keyword!Against this backdrop, Pat Gelsinger clearly had his challenges cut out for him when he returned to Intel as CEO in 2021, after a successful decade as CEO of VMware. The markets, as did we, ... Thu, 04 Jan 2024 03:06:06 -0600 en-us text/html https://www.msn.com/ Salesforce's year of the boomerang: Here are the C-suite executives who joined, left, or returned in 2023

COO Brian Millham took on additional responsibilities. He now oversees about 70% of Salesforce's employees.

Brian Millham
Salesforce

President and COO Brian Millham has been with Salesforce since 1999, but his influence at the company has ballooned in the last 18 months, which has caused some speculation that he could be first in line to succeed CEO Marc Benioff. In 2023, Millham's purview expanded to include marketing, employee success, and business technology, in addition to his other responsibilities — global sales, customer success, global alliances and channels, and professional services. Millham was promoted to COO, two years after a promotion to chief customer success officer and COO of global distribution.

Chief business officer Ebony Beckwith left Salesforce after 14 years.

Ebony Beckwith
Courtesy of Ebony Beckwith

By the time company veteran Ebony Beckwith left Salesforce in May, she held three different titles: chief business officer, chief of staff to Marc Benioff, and CEO of Salesforce Foundation. Neither Salesforce nor Beckwith gave a reason for her departure. Her LinkedIn profile has not been updated with a new job. Beckwith joined Salesforce in 2008 and began leading philanthropic efforts in 2014.

Former CMO Sarah Franklin is leaving the company at the end of the year to join Lattice as CEO.

Sarah Franklin
Salesforce

After 15 years at Salesforce, Sarah Franklin has been named CEO of HR software startup Lattice, run by Jack Altman, brother of Sam Altman. She starts on January 2. In June, Franklin moved from her role as Salesforce's chief marketing officer to chair of the advisory board alongside Alex Dayon, who is retiring at the end of the year. Franklin was named president and CMO in 2021. She joined the company's marketing department in 2008.

Ariel Kelman returned to Salesforce as chief marketing officer.

Ariel Kelman
Oracle

Former Oracle CMO Ariel Kelman took the top marketing job at Salesforce in June. Kelman is one of Benioff's "boomerangs" — he first worked for Salesforce from 2005 to 2011, when he left to run worldwide marketing at Amazon Web Services. After eight years at AWS, Kelman spent a year and a half as CMO of Oracle. Kelman left Oracle in August of 2022 after the restructuring of the marketing organization he'd spent nearly two years building. At the time, sources told Business Insider that Kelman had clashed with Oracle CEO Safra Catz over the changes, which included mass layoffs.

Former Okta CMO Kendall Collins joined Salesforce as Marc Benioff's chief of staff.

Kendall Collins
Okta

Another of Benioff's "boomerangs," Collins joined Salesforce in April as chief business officer and chief of staff, roles previously held by Ebony Beckwith. Collins first worked for Salesforce from 2004 to 2016 after spending the first few years of his career at Oracle. Most recently, Collins was CMO of cloud software company Okta. He left that role in February of 2022, staying on as an advisor.

Former chief people officer Brent Hyder left Salesforce in August for VF Corp.

Brent Hyder
Salesforce

Hyder's relatively short — but busy — run at Salesforce ended in August when he left to join apparel group VF Corp. as chief people officer. In the four years he was at Salesforce, Hyder's human resources organization oversaw a pandemic-fueled hiring spree, followed by a major restructuring initiative that included laying off 10% of the company. In June, Insider reported that Hyder offended some employees with comments he made during a Pride Month event. Hyder joined Salesforce in 2019 from Gap Inc., where he had been chief people officer.

Miguel Milano joined Salesforce as chief revenue officer.

Miguel Milano
Celonis

Milano joined Salesforce as president and CRO in August. Another "boomerang," Milano first worked at Salesforce from 2011 to 2020, eventually overseeing the international sales organizations for Europe and the Middle East, Latin and Central Americas, Africa, and Asia-Pacific regions. Milano left Salesforce in 2020 for the German data processing company Celonis, where he was CRO until his return to Salesforce. Former Salesforce CRO Gavin Patterson left the company in January.

Lidiane Jones is leaving Slack to take the top job at Bumble.

Lidiane Jones
Salesforce

Jones, a Salesforce product executive who was named CEO of Slack in January, was recently appointed to succeed Whitney Wolfe Herd as CEO of Bumble Inc. Jones starts at Bumble in January. She joined Salesforce in 2019 from Sonos Inc. and quickly worked her way up from vice president of product for Commerce Cloud to overseeing the entire division. Denise Dresser, a Salesforce executive, will replace Jones as Slack CEO.

Advisory board chair Alex Dayon is retiring at the end of the year.

Alex Dayon
Salesforce

Dayon, a 15-year Salesforce veteran, is set to retire at the end of the year, Salesforce said in June. He is currently president and special advisor to the CEO, working remotely from Paris, according to his LinkedIn. He was previously president and chairman of the advisory board, reporting directly to Benioff, and before that, held chief strategy at product roles. Dayon joined Salesforce in 2008 and at one point, was gifted an electric BMW by Benioff.

Fri, 22 Dec 2023 22:14:00 -0600 en-US text/html https://www.businessinsider.com/salesforce-executive-hires-and-departures-in-2023-2023-12




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