GE0-803 test success - GCP8-System Consultant Voice Platform Updated: 2024

@Jody Glidden is the Co-Founder and CEO of Introhive the fastest-growing B2B relationship intelligence service and data management platform.

Picture this: You’re navigating a city you’re not familiar with and on your way to an important meeting. With the help of your trusty Google Maps app, you can simply key in the address, the time you need to arrive and let the app analyze real-world evidence — live traffic, distance, weather — in order to advise you on both the best time to depart and the best route to follow. 

Of course, GPS is nothing new; we’ve been using various GPS-enabled systems in our cars, on our phones and even our smartwatches for years, but its power and value haven’t diminished a bit — even as new technologies arise.

Like a trusty GPS during a new-to-you commute, artificial intelligence (AI) powered next best actions (NBA) is a tool that can help you drive your success forward, helping you to navigate the path ahead and accelerate to the end goal.

Reaching And Surpassing Goals

Generally speaking, AI has one goal: to make your life easier by making you more efficient and productive. It’s not here to steal your job or your partner but to make you look like an absolute rock star. With AI laying the framework for the next best actions systems, you can more quickly and efficiently help your organization find patterns in the way customers respond to your content. 

Next best actions frameworks are also used in a variety of other goal applications as well — such as weight loss, fertility and financial planning. NBA essentially considers your current state, juxtaposes it against your goals and identifies the actions you can take. If you want to save $10,000 dollars this year, NBA can help you cut unnecessary spending and increase the amount of money you’re investing into a savings account each week or month.

A good NBA framework can review the success of other people with similar goals to help guide your actions by analyzing real-world situations and evidence and then making educated decisions based on those.

In all NBA frameworks, the foundation is built upon scads of data that guide you forward, and it is important to have this data ready and in available forms. Utilizing your data, an NBA system can then prompt you on both how and when to take the next step. So, how do you best implement NBA in your business? Based on my experience running an NBA platform, here are some things I have found that can help you get started. 

Identifying And Defining Your Goals

Knowing what your goals are is an integral part of implementing a successful NBA program or strategy. In business, if your goal is to close more deals and increase your organization’s revenue, you want to ensure that you’re utilizing an NBA framework that supports these types of goals.

If your goal is to reduce the time your team spends on creative or marketing activities, using an NBA framework that can assess the success and performance of campaigns and creative pieces will enable you to replicate that success by leveraging real-world evidence.

The NBA framework you use for sales success may follow a similar algorithm as the one you’d use to assess campaign performance, but the tools could be different. Assess any potential NBA services or platforms carefully to ensure that they’ll help you reach your goals.

And, if you want to really nail it, ask your teams for input. What could they use NBA for? How would they prefer to use it? What kinds of metrics would they want to measure?

Automating Wherever Possible

Look at any new technology implementation, and you’ll learn that once all of the back-end work is complete, the single biggest roadblock is user adoption. People are, by nature, creatures of habit. We like our processes, and we like to do things the way we’re used to doing them. Routine is our friend, and when something interrupts that routine, it can be both chaotic and frustrating.

This is where automation comes in. If you can reduce the disruption to your team’s workflow when implementing an NBA framework, you’ll be less likely to come up against resistance. Look for a tool that can seamlessly integrate with your existing workflow and deliver quality results.

Checking The Efficacy

Ongoing measurement of success is critical when implementing an NBA framework. Why? Because no matter how great the AI is behind the scenes, nothing is perfect. If you do not see results, it might mean that the parameters are off or that you don’t have enough quality data to inform your framework to deliver the right guidance.

Finding the right NBA for your needs may involve some experimentation and trial and error — and that’s OK. Depending on the goals you’ve set and the needs of your organization, you may require more than one NBA framework to support your business and your teams.

Incorporating NBA In Your Professional Life

Chances are, NBA processes have already impacted your life without you even realizing it. As with all AI tools, this framework can simplify your day-to-day decision making so you can make smarter decisions and more quickly to help your professional life. With continued and appropriate use, NBA should not only provide better recommendations to you, but it can also teach you to make better decisions on your own. As AI continues to become more prevalent in our day-to-day lives, the NBA framework is just another tool we can use to streamline our decision making and enable us to be more productive.

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Tammy Hawes is CEO and Founder of Virsys12, a Salesforce Consulting and Appexchange Partner focused on healthcare technology transformation.

If we truly want a healthcare system in America that's both effective and efficient, we should focus on patient engagement, in which clinicians communicate clearly with patients and patients share in making decisions and managing their conditions. This means that providers must make the effort to get to know their patients, communicate honestly with them and educate them about their health conditions. It also means that patients must make the effort to understand their conditions, educate themselves on how to live healthier lives and make the necessary lifestyle changes.

It's a two-way street—and it's an avenue that will take us to a better healthcare system for all. Unlike most other prescriptions for fixing our healthcare system, the patient takes responsibility for their health and, with the provider's guidance, engages in activities that help their condition improve. It also means patients make the effort to educate themselves on the healthcare system and know how to select providers that best meet their unique needs.

An engaged patient is only possible with an engaged provider who equips the patient with the confidence to overcome the "white coat syndrome," whereby a provider simply hands out pronouncements with little to no input from the patient. An engaged provider spends the necessary time with patients to thoroughly explain the patient's condition—making clear what's known and unknown about it, what the provider recommends and what the patient can do to help. An engaged provider also allows and encourages patients to share responsibility for making decisions about their healthcare—and allows patients' needs to guide care priorities and resource allotment.

True patient engagement is rare today, but it can be the norm if we follow this path.

• Commit to shared decision making. Shared decision making puts the patient on equal footing with the provider, who works with the patient to make decisions about tests and treatment options. This doesn't mean, of course, that the patient and provider are equally knowledgeable about medical matters but that the provider explains options to the patient in a way the patient understands and that the patient makes rational decisions with this guidance.

• Stay engaged throughout aftercare. Aftercare is an essential part of any patient's treatment plan, but it isn't unusual for patients to misunderstand or ignore aftercare instructions—especially when these instructions are complicated or require difficult lifestyle changes. Technology can help this problem by sending automated reminders to patients about recommended activities during aftercare.

• Address issues caused by social determinants of health. Patients are more likely to be engaged if the instructions they receive from providers take into account social determinants of health. This requires meeting the patient where they are and understanding their unique situation and how it affects treatment decisions. This can mean, for example, connecting patients with food and affordable housing options.

• Educate patients. Simply telling patients what their options are isn't enough: Patients need to be educated so that they truly understand. This can mean medication reminders, providing patients access to their medical records and sharing appointment notes, as well as correcting misinformation. Technology—especially patient portals and telehealth—can help here, but it can also mean having staff dedicated to keeping patients informed. The key is to understand the patient's baseline knowledge and what they already know about their condition and then build on that. Constant communication is essential.

• Use technology sensibly. Providers should consider using remote patient monitoring tools to track vitals, symptoms, medications and general activity. The use of smart devices, such as smart inhalers, glucometers, thermometers and scales, can allow providers to keep tabs on patients between visits. Also, providers should meet patients where they are by using tech they already have, like smartphones, for which numerous apps are available to help providers help their patients. In many cases, smartphones can be tied to cloud-based tech that connect providers to patients between visits.

Thanks to our technology today, high-tech can mean "high-touch" when it comes to providers and their patients, leading to more patient engagement and better outcomes. But technology can't replace genuine attention and care. The best patient engagement plan combines technology with compassion and attention.

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