All Platform-App-Builder study guide questions are provided here for download

On the off chance that you want to, breeze through Platform-App-Builder test with simply perusing course books, you are incorrect. There are a few interesting inquiries that you never see in Platform-App-Builder course reading. We have Platform-App-Builder braindumps that contains every one of the precarious inquiries that you will see at test screen. Download 100 percent free study guide before you register for full Platform-App-Builder practice test documents.

Platform-App-Builder Salesforce Certified Platform App Builder information source | http://babelouedstory.com/

Platform-App-Builder information source - Salesforce Certified Platform App Builder Updated: 2024

People used these Platform-App-Builder dumps to get 100% marks
Exam Code: Platform-App-Builder Salesforce Certified Platform App Builder information source January 2024 by Killexams.com team

Platform-App-Builder Salesforce Certified Platform App Builder

The Salesforce Certified Platform App Builder test has the following characteristics:

 Content: 60 multiple-choice/multiple-select questions

 Time allotted to complete the exam: 105

 Passing Score: 63%

 Registration fee: USD 200, plus applicable taxes as required per local law

 Retake fee: USD 100, plus applicable taxes as required per local law

 Delivery options: Proctored test delivered onsite at a testing center or in an online proctored environment. Click here for information on scheduling an exam.

 References: No hard-copy or online materials may be referenced during the exam.

 Prerequisites: None required; course attendance highly recommended.



ABOUT THE SALESFORCE CERTIFIED PLATFORM APP BUILDER CREDENTIAL

The Salesforce Certified Platform App Builder credential is designed for individuals who
would like to demonstrate their skills and knowledge in designing, building, and deploying
custom applications using the declarative customization capabilities of the Lightning
Platform. The candidate can create, manage, and update data models, application security,
business logic, and process automation.

Here are some examples of the concepts you should understand to pass the exam:

 Design the data model, user interface, business logic, and security for custom applications

 Customize applications for mobile use

 Design reports and dashboards

 Deploy custom applications



The Salesforce Certified Platform App Builder credential is intended for an individual who
has experience developing custom applications on the Lightning Platform, including
practical application of the skills and concepts noted in the test objectives below.

The Salesforce Certified Platform App Builder generally has six months to one year of
experience building applications on the Lightning Platform and/or on a similar technology
platform.

The Salesforce Certified Platform App Builder candidate has the experience, skills, and
knowledge outlined below:

 Familiarity with the capabilities of the Lightning Platform.

 Awareness of Salesforce license types and the related considerations.

 Ability to design applications to support business processes and reporting requirements.

 Familiarity with the social and mobile capabilities of the platform; accustomed to
using and optimizing business applications on a mobile device.

 Familiarity with the Salesforce development environments and the options available
to deploy applications and manage changes on the Lightning Platform.

 Study of the resources listed in this test Guide and the additional required study
materials provided by Salesforce.

A candidate for this test is not expected to be able to administer Sales Cloud or Service
Cloud, have programmatic development experience (Apex, Visualforce, etc.), design custom
interfaces using Visualforce, or design custom Lightning components using Apex or
JavaScript.



The Salesforce Certified Platform App Builder test measures a candidates knowledge and
skills related to the following objectives. A candidate should have hands-on experience
developing custom applications on the Lightning Platform and have demonstrated the
application of each of the features/functions below.

SALESFORCE FUNDAMENTALS

 Describe the capabilities of the core CRM objects in the Salesforce schema.

 Given a scenario, identify the boundaries of declarative customization and the use cases for programmatic customization.

 Identify common scenarios for extending an org using the AppExchange.

DATA MODELING AND MANAGEMENT

 Given a scenario, determine the appropriate data model.

 Describe the capabilities of the various relationship types and the implications of each on record access, user interface, and reporting.

 Identify the considerations when changing a field's type.

 Given a set of requirements, identify the considerations and select the appropriate field type.

 Describe the capabilities and considerations of the schema builder.

 Describe the options and considerations when importing and exporting data.

 Describe the capabilities of and use cases for external objects.

SECURITY

 Describe the features and capabilities available to restrict and extend object, record, and field access.

 Given a set of business requirements, determine the appropriate sharing solution.

Weighting 10%

Weighting 8%

Weighting 20%

SALESFORCE CERTIFIED PLATFORM APP BUILDER

BUSINESS LOGIC AND PROCESS AUTOMATION

 Describe the capabilities of and use cases for record types.

 Describe the capabilities of and use cases for formula fields.

 Describe the capabilities of, use cases for, and implications of roll-up summary fields.

 Describe the capabilities of and use cases for validation rules.

 Describe the capabilities of and use cases for approval processes.

 Describe the capabilities of and use cases for workflow, visual workflow, and Process Builder.

 Given a set of business requirements, recommend a solution to automate
business processes.

 Describe the ramifications of field updates and the potential for recursion.

SOCIAL

 Describe the capabilities of and use cases for social features.

USER INTERFACE

 Describe the user interface customization options.

 Describe the capabilities of and use cases for custom buttons, links, and
actions.

 Describe the declarative options available for incorporating Lightning
Components in an application.

 Given a scenario, determine the appropriate user interface design.

REPORTING

 Describe the features and capabilities available when creating reports,
report types, and dashboards.

MOBILE

 Describe the declarative customization options available for the Salesforce
mobile application user interface.

 Given a set of requirements, determine the appropriate global and objectspecific actions and action layouts to optimize the Salesforce mobile

application user experience.

Weighting 27%

Weighting 3%

Weighting 14%

Weighting 5%

Weighting 5%

SALESFORCE CERTIFIED PLATFORM APP BUILDER

APP DEVELOPMENT

 Describe the key milestones and considerations when managing the application lifecycle.

 Describe the differences between and considerations when using the various types of sandboxes.

 Describe the capabilities of and considerations when using change sets.

 Describe the use cases of and considerations when using unmanaged packages.

 Given a scenario, determine the appropriate deployment plan.
Salesforce Certified Platform App Builder
Salesforce Salesforce information source

Other Salesforce exams

ADM-201 Administration Essentials for New Admins ADM201
ADM-211 Administration Essentials for Experienced Admin
DEV-401 Building Applications with Force.com (DEV401)
PDII Salesforce Certified Platform Developer II (PDII)
Platform-App-Builder Salesforce Certified Platform App Builder
CHAD Certified Heroku Architecture Designer
DEV-450 Salesforce Certified Platform Developer I
FSLCC Field Service Lightning Cloud Consultant
CRT-251 Sales Cloud Consultant
CRT-450 Salesforce Certified Platform Developer I
Salesforce-Certified-Advanced-Administrator Certified Advanced Administrator
Salesforce-Certified-B2C-Commerce-Developer Certified B2C Commerce Developer
Salesforce-Certified-Community-Cloud-Consultant Certified Community Cloud Consultant
Salesforce-Certified-Identity-and-Access-Management-Designer Certified Identity and Access Management Designer
Salesforce-Certified-Marketing-Cloud-Consultant Certified Marketing Cloud Consultant
Salesforce-Certified-Marketing-Cloud-Email-Specialist Certified Marketing Cloud Email Specialist
Salesforce-Certified-Sales-Cloud-Consultant Certified Sales Cloud Consultant
Salesforce.Field-Service-Lightning-Consultant Field Service Lightning Consultant
Salesforce-Certified-CPQ-Specialist Certified CPQ Specialist
ADM-261 Service Cloud Administration
ADX-271 Salesforce Certified Community Cloud Consultant
Certified-Data-Architecture-and-Management-Designer Certified Data Architecture and Management Designer
Certified-Development-Lifecycle-and-Deployment-Designer Certified Development Lifecycle and Deployment Designer
Industries-CPQ-Developer Salesforce Certified Industries CPQ Developer
PDI Platform Developer I
PDX-101 Essentials of Pardot Lightning App for Digital Marketers
Service-Cloud-Consultant Salesforce Certified Service cloud consultant
CRT-271 Certification Preparation For Community Cloud Consultants
DEX-403 Declarative Development for Platform App Builders in Lightning Experience
DEX-450 Programmatic Development using Apex and Visualforce in Lightning Experience
Integration-Architecture-Designer Salesforce Certified Integration Architecture Designer
Javascript-Developer-I Salesforce Certified JavaScript Developer I
Marketing-Cloud-Consultant Salesforce Certified Marketing Cloud Administrator
Nonprofit-Cloud-Consultant Salesforce Certified Nonprofit Cloud Consultant
Pardot-Consultant Salesforce Certified Pardot Consultant
CPQ-201 Salesforce CPQ Admin Essentials for New Administrators
CPQ-211 Salesforce CPQ Admin Essentials for Experienced Administrators
Salesforce-Certified-Business-Analyst Salesforce Certified Business Analyst
Salesforce-Certified-Education-Cloud-Consultant Salesforce Certified Education Cloud Consultant
Salesforce-Consumer-Goods-Cloud Salesforce Certified Consumer Goods Cloud Accredited Professional
Salesforce-Experience-Cloud-Consultant Salesforce Certified Experience Cloud Consultant
Salesforce-Marketing-Cloud-Developer Salesforce Certified Marketing Cloud Developer
Salesforce-nCino-201 Salesforce nCino 201 Commercial Banking Functional
Salesforce-OmniStudio-Developer Salesforce Certified OmniStudio Developer
Salesforce-B2B-Commerce-Administrator Salesforce Accredited B2B Commerce Administrator
Salesforce-B2B-Solution-Architect Salesforce Certified B2B Solution Architect
Salesforce-CDP Salesforce Customer Data Platform (CDP)
ARC-801 Salesforce Design and Implement B2B Multi-Cloud Solutions
Salesforce-Health-Cloud-Accredited-Professional Salesforce Health Cloud Accredited Professional
Salesforce-AI-Associate Salesforce AI Associate
Salesforce-Security-Privacy-Accredited-Professional Salesforce Security Privacy Accredited Professional
Salesforce-Data-Cloud Salesforce Data Cloud Accredited Professional
Salesforce-Advanced-Cross-Channel Salesforce Advanced Cross Channel
Salesforce-Maps-Accredited-Professional Salesforce Maps Accredited Professional
Salesforce-Loyalty-Management Salesforce Loyalty Management
Salesforce-Process-Automation-Accredited-Professional Salesforce Process Automation Accredited Professional
Salesforce-Financial-Services-Cloud Salesforce Financial Services Cloud (FSC)
Salesforce-Public-Sector-Solutions-Accredited-Professional Salesforce Public Sector Solutions Accredited Professional
Salesforce-Manufacturing-Cloud-Professional Salesforce Manufacturing Cloud Professional
Salesforce-CMCAES Salesforce Certified Marketing Cloud Account Engagement Specialist credential

killexams.com high quality Platform-App-Builder VCE test simulator is extremely encouraging for our clients for the test prep. Immensely valid Platform-App-Builder questions, points and definitions are featured in brain dumps pdf. Social occasion the information in one place is a genuine help and causes you get ready for the IT certification test inside a brief timeframe traverse. The Platform-App-Builder test offers key focuses. The killexams.com pass4sure Platform-App-Builder dumps retains the essential questions or ideas of the Platform-App-Builder exam.
Platform-App-Builder Dumps
Platform-App-Builder Braindumps
Platform-App-Builder Real Questions
Platform-App-Builder Practice Test
Platform-App-Builder dumps free
Salesforce
Platform-App-Builder
Salesforce Certified Platform App Builder (SU18)
http://killexams.com/pass4sure/exam-detail/Platform-App-Builder
Question #361
Universal Containers wants to ensure that they are accepting clean data from their users and verify that important
fields are entered.
What should an app builder recommend to meet this requirement?
A. Make a formula field to check the format of the important fields
B. Update the important fields to be required on the page layout
C. Create a workflow rule to check the fields are formatted correctly
D. Configure a validation to require a field for a specific record type
Answer: D
Question #362
What are two reasons to create an unmanaged package? (Choose two.)
A. Distributing upgradeable components to other Salesforce orgs
B. Deploying from a Developer Edition environment
C. Publishing an application for sale on the AppExchange
D. Distributing open-source projects on the AppExchange
Answer: CD
Reference:
https://www.toptal.com/salesforce/salesforce-appexchange-enterprise-quick-wins
Question #363
An app builder has created a custom Lightning App and wants to make it available to the internal users at
Universal Containers.
Which two steps are necessary to accomplish this task? (Choose two.)
A. Build a Custom Tab for the app
B. Create a subdomain using My Domain
C. Upload the app to Static Resources
D. Create a Visualforce page
Answer: AD
Reference:
https://developerforce.github.io/LightningNowWorkshop/Exercise_3.html
Question #364
Universal Containers uses a private sharing model on Accounts. User A and User B both own Accounts of their
own and have both been sent a new Account record in an email owned by User C to take a look at. User A is able
to open and view the record but User B receives an insufficient privileges error. User A and
User B have the same role in the Role Hierarchy as User C.
What are the three reasons User A has access but User B is unable to access the record? (Choose three.)
A. User A is in a Public Group that has access via a Sharing Rule
B. User A and User B have different profiles
C. User A is on the same Account Team as User C
D. User C has manually shared the record with User A
E. User A was granted an additional permission set
Answer: ABD
Question #365
Universal Containers uses a custom object called Reviews to capture information generated by interviewers during
the candidate process. The Review records are visible to any user that has access to the related custom Candidate
record. The VP of Human Resources wants the comment field on the Review to be private to anyone outside of the
HR department.
How should the app builder meet this requirement?
A. Create a page layout with the field for HR users and another page layout without the field for all other
users
B. Create an Apex sharing rule to share the field with users that have "HR" in their role
C. Create a sharing rule to share the field with the VP of HR with Role and Subordinates
D. Create a page layout with the field and use field-level security to hide the field from all other users
Answer: A
Question #366
Which feature should an app builder use to ensure that new Leads are automatically sent to the appropriate Sales
Rep?
A. Workflow Rules
B. Visual Flow
C. Lead Assignment Rules
D. Lead Convert
Answer: C
Reference:
https://automationchampion.com/tag/run-lead-assignment-rules-for-process-builder/
Question #367
Accounts at Universal Containers are currently readable by all users but editable only by their owners. Management
wants to designate some Accounts as VIP
Accounts. Only Account owners should have read access to these VIP accounts.
What two actions should an app builder take to meet the requirements? (Choose two.)
A. Implement a sharing rule
B. Change Organization-wide Defaults
C. Set up an Account Team
D. Configure a permission set
Answer: AC
Question #368
An app builder has been asked to display an Overdue Date that is two months after a Task's Due Date.
Which approach should the app builder take?
A. Create a formula field using the ADDMONTHS() function
B. Use Process Builder and set Overdue Date equal to DueDate + 60
C. Create a formula field using DueDate + 60
D. Use Process Builder and set Overdue Date equal to DueDate + ((365/12) * 2)
Answer: B
Question #369
The VP of Sales wants a Chatter post to the All Sales private group when an Opportunity goes to the closed won
stage.
What two tools should the app builder use to automate this process? (Choose two.)
A. Process Builder
B. Big Deal Alert
C. Workflow
D. Flow
Answer: AD
Reference:
https://automationchampion.com/tag/how-to-post-on-chatter-with-process-builder/
Question #370
Universal Containers implemented an application process that uses custom objects Internships and Applications.
The organization-wide default for Internships has been set to private and is the master in the master-detail
relationship with Applications. The VP of HR wants to allow edit access to Applications to recruiters.
How should an app builder configure the proper access?
A. Create a sharing rule that grants the users Read/Write access to the Application records
B. Create a queue for the web applications and assign access to the users who will be editing the records
C. Add a sharing rule that grants the users Read/Write access to the Internship records
D. Set the organization-wide default on the Applications object to Read/Write
Answer: A
Question #371
Managers at Universal Containers want a quick way to create additional accounts to form a hierarchy from a parent
account record. They want to auto-populate five fields based on the parent to make it easier for users to create the
child accounts quickly.
What should the app builder recommend?
A. Custom Global Quick Action
B. Custom Button on Account
C. Custom Action on Account
D. Custom Link on Account
Answer: C
Reference:
https://trailblazers.salesforce.com/answers?id=9064S000000CiieQAC
Question #372
Universal Containers allows users to create standard reports on demand.
What are two considerations users should be aware of when creating a new report? (Choose two.)
A. Users can require that child objects exist for parent records using a cross filter
B. Records will be available in the report regardless of security permissions
C. Reports created from standard report types are available to all users
D. The report type determines the types of records and fields that will be available
Answer: AC
For More exams visit https://killexams.com/vendors-exam-list
Kill your test at First Attempt....Guaranteed!

Salesforce Salesforce information source - BingNews https://killexams.com/pass4sure/exam-detail/Platform-App-Builder Search results Salesforce Salesforce information source - BingNews https://killexams.com/pass4sure/exam-detail/Platform-App-Builder https://killexams.com/exam_list/Salesforce This Is What Whales Are Betting On Salesforce

Deep-pocketed investors have adopted a bearish approach towards Salesforce CRM, and it's something market players shouldn't ignore. Our tracking of public options records at Benzinga unveiled this significant move today. The identity of these investors remains unknown, but such a substantial move in CRM usually suggests something big is about to happen.

We gleaned this information from our observations today when Benzinga's options scanner highlighted 24 extraordinary options activities for Salesforce. This level of activity is out of the ordinary.

The general mood among these heavyweight investors is divided, with 33% leaning bullish and 66% bearish. Among these notable options, 10 are puts, totaling $980,886, and 14 are calls, amounting to $619,813.

What's The Price Target?

Based on the trading activity, it appears that the significant investors are aiming for a price territory stretching from $140.0 to $390.0 for Salesforce over the accurate three months.

Insights into Volume & Open Interest

In terms of liquidity and interest, the mean open interest for Salesforce options trades today is 930.53 with a total volume of 5,604.00.

In the following chart, we are able to follow the development of volume and open interest of call and put options for Salesforce's big money trades within a strike price range of $140.0 to $390.0 over the last 30 days.

Salesforce Option Volume And Open Interest Over Last 30 Days

Largest Options Trades Observed:

Symbol PUT/CALL Trade Type Sentiment Exp. Date Strike Price Total Trade Price Open Interest Volume
CRM PUT SWEEP BEARISH 01/12/24 $255.00 $240.2K 752 1.0K
CRM PUT SWEEP BEARISH 01/12/24 $255.00 $204.2K 752 2.8K
CRM PUT SWEEP BULLISH 01/12/24 $255.00 $144.3K 752 7
CRM CALL TRADE BULLISH 01/17/25 $200.00 $107.2K 1.6K 0
CRM PUT SWEEP BULLISH 01/12/24 $255.00 $88.0K 752 517

About Salesforce

Salesforce Inc provides enterprise cloud computing solutions. The company offers customer relationship management technology that brings companies and customers together. Its Customer 360 platform helps the group to deliver a single source of truth, connecting customer data across systems, apps, and devices to help companies sell, service, market, and conduct commerce. It also offers Service Cloud for customer support, Marketing Cloud for digital marketing campaigns, Commerce Cloud as an e-commerce engine, the Salesforce Platform, which allows enterprises to build applications, and other solutions, such as MuleSoft for data integration.

After a thorough review of the options trading surrounding Salesforce, we move to examine the company in more detail. This includes an assessment of its current market status and performance.

Current Position of Salesforce

  • Currently trading with a volume of 2,053,020, the CRM's price is down by -1.15%, now at $253.19.
  • RSI readings suggest the stock is currently may be approaching overbought.
  • Anticipated earnings release is in 56 days.

What Analysts Are Saying About Salesforce

In the last month, 4 experts released ratings on this stock with an average target price of $307.5.

  • An analyst from Wolfe Research has elevated its stance to Outperform, setting a new price target at $315.
  • Maintaining their stance, an analyst from Piper Sandler continues to hold a Neutral rating for Salesforce, targeting a price of $285.
  • In a cautious move, an analyst from Wells Fargo downgraded its rating to Equal-Weight, setting a price target of $280.
  • Showing optimism, an analyst from Morgan Stanley upgrades its rating to Overweight with a revised price target of $350.

Trading options involves greater risks but also offers the potential for higher profits. Savvy traders mitigate these risks through ongoing education, strategic trade adjustments, utilizing various indicators, and staying attuned to market dynamics. Keep up with the latest options trades for Salesforce with Benzinga Pro for real-time alerts.

© 2024 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.

Wed, 03 Jan 2024 03:15:00 -0600 en text/html https://www.benzinga.com/markets/options/24/01/36475361/this-is-what-whales-are-betting-on-salesforce
Salesforce Is About Fairly Valued These Days
Salesforce Building, Tysons Corner, Virginia (<a href='https://seekingalpha.com/symbol/USA' _fcksavedurl='https://seekingalpha.com/symbol/USA' title='Liberty All-Star Equity Fund'>USA</a>)

John M. Chase

By Brian Nelson, CFA

Stock prices and returns are in part a function of the cash-based sources of intrinsic value: net cash on the balance sheet and future expectations of free cash flow. All else equal, a company with more net cash on

Fri, 08 Dec 2023 19:03:00 -0600 en text/html https://seekingalpha.com/article/4656983-salesforce-is-about-fairly-valued-these-days
Dreamforce 2022: The Biggest Salesforce And Slack News

Genie, Slack canvases and an open beta of the new Slack build are among the biggest Dreamforce 2022 reveals.

Salesforce’s Genie customer data platform, a preview of a canvas feature in Slack and an open beta of the rebuilt, more modular Slack are among the biggest announcements at Salesforce’s Dreamforce 2022 conference.

Held in person and online Tuesday to Thursday in San Francisco, where Salesforce is based, the conference updates Salesforce users and partners on the latest product updates and allows executives to preview where the company is headed.

The announcements show how the sales and marketing software vendor continues to integrate Slack – bought last year for $27.7 billion – into the rest of its portfolio, which includes integration vendor MuleSoft and data analytics vendor Tableau.

[RELATED: Dreamforce 2022: Slack Channel Chief Foresees App In Every Salesforce SI’s Solution]

In a accurate interview with CRN, Atrium CEO Chris Heineken said that data visualization has been a starting conversation that leads into more sales around predictive analytics, data infrastructure and data strategy.

Heineken praised Salesforce’s partner organization – which now includes Hasslacher and his team of about 20.

“They’ve done a tremendous job supporting the ecosystem,” Heineken said.

Read more about the biggest announcements from Salesforce and Slack at Dreamforce 2022.

Salesforce Genie

Salesforce made its branded Genie real-time customer data platform generally available, the company revealed during Dreamforce 2022.

Genie, which runs on the Hyperforce Salesforce public cloud infrastructure, aims to ingest and store real-time data streams at a massive scale and unite them with transactional data. The platform can bring data from mobile, web, application programming interfaces (APIs), legacy data using Salesforce subsidiary MuleSoft, historical data from proprietary data lakes and other means, according to Salesforce.

The platform makes a unified customer profile record called a graph and allows actions on the graph across Customer 360, including in industry services, AppExchange and custom applications.

Early partners with Genie include Snowflake, Amazon SageMaker, Amazon Ads and Meta, Facebook’s parent company, according to Salesforce. Early users include Ford, PGA Tour Superstore and Formula 1.

Genie in Salesforce’s Sales Cloud allows sales representatives to get guidance from Salesforce AI engine Einstein during customer video and voice calls. Genie in Service Cloud allows contact center service representatives to provide proactive service and better resolve customer issues.

In Marketing Cloud, Genie can deliver personalized messages that adapt to customer activity. In Commerce Cloud, the platform can adapt to customer actions on a website or app. In Tableau, Genie can help businesses monitor key performance indicators (KPIs) including sales purchase datas, case spikes and web traffic.

Industry-Focused Slack Services By Partners

Although announced before Dreamforce 2022, one of the biggest announcements for partners was the earliest industry-focused Slack services Salesforce partners are bringing to market.

The partners include Accenture, Atrium, Capgemini, Deloitte, IBM, KPMG, NeuraFlash, PwC, Silverline and Slalom, according to Slack. Their industry-focused services are meant to appeal to financial services, manufacturing, communications, retail, media, technology and other verticals.

As an example of the industry-focused Slack services, Bozeman, Mont.-based Atrium has a joint Tableau-Slack offering aimed at wealth and asset management firms, where coworkers can share account data and insights using Slack. Tableau is another Salesforce subsidiary, along with integration vendor MuleSoft.

Slack channel chief Richard Hasslacher told CRN in a accurate interview that “over the next 18 months every SI (systems integrator) and ISV (independent software vendor) solution will have Slack as a part of it.”

“That’s the way the market is going, whether it’s Slack or something like Slack, this is the future of how customers want to and need to engage with technology and also enable that digital-first style of working,” he said.

Slack Canvas

Coming next year is Slack canvas, a new surface for Slack customers, where employees can curate, organize and share resources, according to Salesforce. For now, canvas is in preview.

The goal with Slack canvases is to provide employees a single spot for status updates and finding information, according to the company. Employees can use canvas to find handbook information and customer account information, among other use cases.

Canvas can show previews to user-shared images, text and videos, according to the company. Users can even play video in canvas without leaving Slack. Users can embed workflows and update information immediately, with the information appearing in other Salesforce products. They can also pull information into canvas.

Any integration built with Slack that unfurls in a message is generally available with canvas, according to the company.

Slack Huddles GA

An enhanced version of Slack’s huddle feature – which allows workers to communicate to each other through video, audio and multi-person screen sharing – started rolling out during Dreamforce.

The enhanced version of huddles will become generally available “in the coming weeks,” according to Salesforce.

Huddles can accommodate up to 50 participants on a paid plan, two participants on a free plan, according to Slack. They are available in the Slack desktop and mobile app plus on the Chrome and Firefox browsers.

Slack Open Beta

During Dreamforce 2022, Salesforce announced that a re-engineered Slack platform is generally available to developers in open beta.

Slack was rebuilt with a modular architecture to help with building on top of the collaboration application. The app has a new command-line interface (CLI) and software development kit (SDK), a link trigger feature to share workflows from anywhere in Slack.

The new CLI includes a library of open source templates, socket mode local development and an easier way to store and manage data.

The open beta supports Slack’s Bolt framework so that developers can use on-premises-friendly features and more-familiar SDKs.

And developers can save time by building automations for closing deals, launching campaigns and other uses, according to Salesforce.

Next year, Salesforce will release a way to embed workflows in a Slack canvas.

While the platform is GA, some features will come at an additional cost while others are part of existing subscription plans, according to Salesforce. The company did not elaborate on which features are paid or part of existing plans.

Net Zero Marketplace

Salesforce introduced a Net Zero Marketplace during Dreamforce 2022, with availability in the United States planned for October. Other countries will receive marketplace access in 2023.

The marketplace sells carbon credits for companies that have made net zero commitments. It offers third-party rated carbon credits and a simple ecommerce portal for buying them, according to Salesforce.

At launch, the marketplace has more than 70 projects across 11 countries available, with descriptions and official third-party ratings. Not all of the projects are rated, according to Salesforce. Credits also integrate with Salesforce carbon accounting service Net Zero Cloud.

Hire Me Button

Although it was announced just before Dreamforce 2022, an update that may appeal to hiring managers is the “hire me” button for Trailblazer.me profiles.

The button will launch in winter worldwide, except in India, according to Salesforce.

Salesforce added the button so individuals can show interest in new work opportunities on Trailblazer.me, an online resume for Salesforce users. The profiles also connect to Salesforce’s free online learning platform, Trailhead.

Tue, 20 Sep 2022 00:00:00 -0500 text/html https://www.crn.com/news/cloud/dreamforce-2022-the-biggest-salesforce-and-slack-news
Salesforce Enhances Einstein 1 Platform with Data Cloud Vector Database for Advanced AI Insights

SAN FRANCISCO, Dec. 14, 2023 — Salesforce today announced significant updates to its Einstein 1 Platform, adding the Data Cloud Vector Database and Einstein Copilot Search.

Accurate and relevant generative AI prompts require grounding in the most comprehensive set of enterprise data. Until now, this has required expensive and labor-intensive model fine-tuning. Data Cloud Vector Database will solve this challenge by making it quick and easy to bring unified business data into any AI prompt so customers can deploy trusted, relevant generative AI across all Salesforce applications without having to fine-tune an off-the-shelf large language model (LLM).

Data Cloud Vector Database – built into the Einstein 1 Platform – enables AI, automation, and analytics for improved decision-making and customer insights across all Salesforce CRM applications. Data Cloud will also power Einstein Copilot Search — announced today — enhancing Einstein Copilot, Salesforce’s generative AI assistant, with AI search capabilities that use all business data to deliver more precise information, conveniently in the flow of work.

New capabilities:

  • Data Cloud Vector Database
    • Data Cloud Vector Database will remove the need to fine-tune LLMs by seamlessly using all business data to enrich AI prompts, allowing customers to use a variety of data types across their business applications and workflows. This increases business value and ROI by unifying unstructured data, including PDFs, emails, documents, and transcripts, with structured data, including purchase history, customer support cases, and product inventory, to power AI, automation, and analytics across every Salesforce application.
    • For example, customer service leaders will enhance efficiency and customer satisfaction by utilizing a platform that proactively presents relevant knowledge articles to service agents the moment a case is created. This allows for quick identification of similar cases and the integration of automation, thereby reducing case resolution time and improving the overall customer experience.
  • Einstein Copilot Search
    • Einstein Copilot, available in February, will include enhanced AI search capabilities that interpret and respond to complex queries from users by tapping into diverse data sources, including unstructured data. Einstein Copilot Search will enhance Einstein Copilot, providing sales, customer service, marketing, commerce, and IT teams with an AI assistant capable of solving problems and generating content by accessing real-time unstructured and structured business data. Customers will benefit from an AI assistant that understands and addresses complex queries by accessing insights and knowledge previously unattainable with foundational LLMs due to limitations in their training data. Einstein Copilot Search also provides citations to source material. Salesforce’s Einstein Trust Layer builds trust and confidence in AI-generated content while maintaining data governance and security.
    • For example, in customer service, Einstein Copilot Search will link a customer’s concerns from unstructured emails and phone call transcripts to their structured support ticket history. This provides service representatives with a detailed understanding of customer issues and their historical context and AI-generated, data-backed resolution suggestions. And, the new integration of source citations enhance the customer service team’s confidence in the AI-generated insights.

Data is crucial for delivering accurate, compelling customer experiences and driving AI innovation. However, 90% of enterprise data exists in unstructured formats like PDFs, emails, social media posts, and audio files, making it largely inaccessible for business applications and AI models. Forrester predicts that the volume of unstructured data managed by enterprises will double by 2024, highlighting the urgency of this challenge. While 80% of IT leaders acknowledge the transformative potential of generative AI in leveraging data more effectively, 59% still need a unified data strategy to harness this power.

“This advancement in Data Cloud, coupled with the power of LLMs, is a game-changer, fostering a data-driven ecosystem where AI, CRM, automation, Einstein Copilot, and analytics turn data into actionable intelligence and drive innovation,” said  Rahul Auradkar, EVP and GM of Unified Data Services & Einstein.

Learn more about the Einstein 1 Platform.

Availability:

  • Data Cloud Vector Database will be in pilot in February 2024.
  • Einstein Copilot Search will be in pilot in February 2024.
  • Einstein Copilot will be generally available in February 2024.

About Salesforce

Salesforce empowers companies of every size and industry to connect with their customers through the power of data + AI + CRM + trust. For more information about Salesforce (NYSE: CRM), visit: www.salesforce.com.


Source: Salesforce

Wed, 13 Dec 2023 10:01:00 -0600 text/html https://www.datanami.com/this-just-in/salesforce-enhances-einstein-1-platform-with-data-cloud-vector-database-for-advanced-ai-insights/
Salesforce Data Cloud eliminates the need to fine-tune LLMs with vector databases

Salesforce recently added another lot of AI functionality to its Einstein 1 Platform. Among other things, vector databases are now better supported. In addition, the capabilities of the generative AI assistant Einstein Copilot have also been expanded.

With all the new AI-enabled functionality Salesforce is now bringing to its renamed Einstein 1 Platform, teams of users will soon be able to plug AI into their workflows more efficiently.

In this regard, it does not matter whether they build their AI-based application for the Salesforce platform or use the generative Einstein Copilot assistant to retrieve required data for their (development) projects.

For this, the new functionality should combine the elements from Salesforce Data Cloud and Einstein Copilot to the various CRM applications and Einstein Copilot Studio for building AI-based applications.

Enhanced vector database support

New features include enhanced support for vector databases in Salesforce Data Cloud. This now converts unstructured data into a workable vector format. This data is combined with structured information that should make generative AI tooling and analytics available in workflows for various Salesforce CRM solutions.

This, in turn, should also provide better insights and analytics via prompts.

Ultimately, this vector database support makes it easier for developers to use their combined unstructured and structured data to train various LLMs. The company promises that fine-tuning of these models will be unnecessary from now on.

Update Einstein AI Copilot

The update for the generative Einstein AI Copilot assistant also offers this enhanced vector database functionality. This technology is intended to support the new AI feature Einstein Copilot Search in the generative assistant.

Einstein Copilot Search helps users query all unstructured and structured business data. The exact results of these search queries are then brought up directly in users’ various workflows.

Finally, links are provided to the underlying source material so users can be confident that the data on which the answers are based is reliable.

Availability

The generative AI assistant Einstein AI Copilot will not become generally available until February 2024, according to Salesforce. At the same time, the company will also test vector database support and enhanced AI Search.

Also read: Salesforce needs AI from AWS to strengthen its offerings

Thu, 14 Dec 2023 22:17:00 -0600 en text/html https://www.techzine.eu/news/applications/114442/salesforce-data-cloud-eliminates-the-need-to-fine-tune-llms-with-vector-databases/
Salesforce (CRM) Boosts AI Offerings With Einstein 1 Upgrades No result found, try new keyword!Salesforce, Inc. CRM has unveiled groundbreaking upgrades to its Einstein 1 Platform, introducing two game-changing features — the Data Cloud Vector Database and Einstein Copilot Search. These ... Thu, 14 Dec 2023 22:27:00 -0600 en-us text/html https://www.msn.com/ Check Out What Whales Are Doing With CRM

Deep-pocketed investors have adopted a bearish approach towards Salesforce CRM, and it's something market players shouldn't ignore. Our tracking of public options records at Benzinga unveiled this significant move today. The identity of these investors remains unknown, but such a substantial move in CRM usually suggests something big is about to happen.

We gleaned this information from our observations today when Benzinga's options scanner highlighted 45 extraordinary options activities for Salesforce. This level of activity is out of the ordinary.

The general mood among these heavyweight investors is divided, with 33% leaning bullish and 66% bearish. Among these notable options, 19 are puts, totaling $1,820,616, and 26 are calls, amounting to $1,735,840.

What's The Price Target?

Based on the trading activity, it appears that the significant investors are aiming for a price territory stretching from $135.0 to $360.0 for Salesforce over the accurate three months.

Volume & Open Interest Trends

Looking at the volume and open interest is a powerful move while trading options. This data can help you track the liquidity and interest for Salesforce's options for a given strike price. Below, we can observe the evolution of the volume and open interest of calls and puts, respectively, for all of Salesforce's whale trades within a strike price range from $135.0 to $360.0 in the last 30 days.

Salesforce Option Volume And Open Interest Over Last 30 Days

Significant Options Trades Detected:

Symbol PUT/CALL Trade Type Sentiment Exp. Date Strike Price Total Trade Price Open Interest Volume
CRM CALL SWEEP BEARISH 03/15/24 $150.00 $293.7K 7 25
CRM CALL TRADE BEARISH 01/19/24 $270.00 $217.5K 6.7K 584
CRM PUT TRADE BULLISH 06/20/25 $360.00 $162.0K 0 34
CRM PUT TRADE BULLISH 06/20/25 $360.00 $162.0K 0 17
CRM PUT TRADE NEUTRAL 06/20/25 $360.00 $143.3K 0 110

About Salesforce

Salesforce Inc provides enterprise cloud computing solutions. The company offers customer relationship management technology that brings companies and customers together. Its Customer 360 platform helps the group to deliver a single source of truth, connecting customer data across systems, apps, and devices to help companies sell, service, market, and conduct commerce. It also offers Service Cloud for customer support, Marketing Cloud for digital marketing campaigns, Commerce Cloud as an e-commerce engine, the Salesforce Platform, which allows enterprises to build applications, and other solutions, such as MuleSoft for data integration.

After a thorough review of the options trading surrounding Salesforce, we move to examine the company in more detail. This includes an assessment of its current market status and performance.

Present Market Standing of Salesforce

  • Currently trading with a volume of 2,309,286, the CRM's price is down by -0.09%, now at $266.1.
  • RSI readings suggest the stock is currently may be overbought.
  • Anticipated earnings release is in 64 days.

Professional Analyst Ratings for Salesforce

5 market experts have recently issued ratings for this stock, with a consensus target price of $292.0.

  • An analyst from Wolfe Research has elevated its stance to Outperform, setting a new price target at $315.
  • An analyst from B of A Securities has decided to maintain their Buy rating on Salesforce, which currently sits at a price target of $300.
  • Consistent in their evaluation, an analyst from Evercore ISI Group keeps a Outperform rating on Salesforce with a target price of $290.
  • An analyst from Mizuho persists with their Buy rating on Salesforce, maintaining a target price of $280.
  • An analyst from Needham persists with their Buy rating on Salesforce, maintaining a target price of $275.

Options trading presents higher risks and potential rewards. Astute traders manage these risks by continually educating themselves, adapting their strategies, monitoring multiple indicators, and keeping a close eye on market movements. Stay informed about the latest Salesforce options trades with real-time alerts from Benzinga Pro.

© 2024 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.

Tue, 26 Dec 2023 05:30:00 -0600 en text/html https://www.benzinga.com/markets/options/23/12/36390397/check-out-what-whales-are-doing-with-crm
Salesforce Data Cloud updates aim to ease data analysis, AI app development

Salesforce adds Einstein Copilot Search, vector database to its Data Cloud, to help enterprises take advantage of unstructured data for analysis, and build AI-based applications.

Salesforce is updating its Data Cloud with vector database and Einstein Copilot Search capabilities in an effort to help enterprises use unstructured data for analysis.

The customer relationship management (CRM) software provider’s Data Cloud, which is a part of the company’s Einstein 1 platform, is targeted at helping enterprises consolidate and align customer data.

The Einstein 1 platform, in turn, is a data engine with a low code and no code interface that is designed to let  enterprises  connect data to build AI-based applications.

As part of the updates, Salesforce has integrated vector database support via the Data Cloud Vector Database feature, which makes it easier for the Data Cloud to handle diverse data types.

“This database allows Salesforce customers to combine structured and unstructured data, creating a more comprehensive customer profile,” the company said in a press release, adding that once the unstructured data is added to the Data Cloud, it is automatically converted into a usable format across the Einstein 1 platform.

This, according to the company, makes the unstructured data available for analysis and utilization across various workflows within Salesforce applications including  Flow, Apex, and Tableau.

Salesforce has also added an AI search capability to Einstein Copilot, which will allow the generative AI-based assistant to interpret and respond to complex queries from enterprise users by tapping into diverse data sources, including unstructured data.

“Copilot Search will provide precise, contextually relevant responses in a user’s workflow and bolster trust with source citations from the Einstein Trust Layer,” the company said.

The Einstein Trust Layer is based on a large language model (LLM) built into the platform to ensure data security and privacy.

In order to take advantage of unstructured data via Einstein Copilot Search, enterprises would have to create a new data pipeline that can be ingested by the Data Cloud and stored as unstructured data model objects.


These data model objects have to be transformed into data fit for use in AI applications by converting the data into embeddings, which are numeric representations of data optimized for use in AI algorithms, the company said, adding that these embeddings are then indexed for use in search across the Einstein 1 platform alongside any other existing structured data.

The Einstein Copilot Search capability can also be paired with retrieval augmented generation (RAG) tools — which Salesforce supplies — in order to enable Einstein Copilot to answer customer questions. Answers comes with semantically relevant information, citing the knowledge sources used to craft the answers, the company said.

Wed, 13 Dec 2023 10:01:00 -0600 en text/html https://www.cio.com/article/1258758/salesforce-data-cloud-updates-aim-to-ease-data-analysis-ai-app-development.html
From Salesforce, Another Example Of How Companies Can Embrace Transparency And Reduce Risk

Salesforce has announced that it is loosening its non-disclosure agreements, allowing all its employees to share information about on-the-job harassment and discrimination. For the CRM software leader, which in the past took action to eliminate unwarranted gender-based pay differences, this policy change marks a new milestone toward a more transparent workplace culture.

But for companies that have felt ambivalent about giving their employees a louder voice, the ongoing shift toward transparency raises questions about risk and preparedness. On the one hand, it could lead down the path to a healthier and more ethical culture. On the other, it could result in hefty reputational costs.

Public Scrutiny May Help Expose, But Not Prevent Unethical Conduct

The logic of putting a tight lid on unruly workplace behavior and expecting silence from employees underscores a preference for managing consequences rather than root causes. Building an ethical culture is a demanding endeavor, especially as the scale of the business increases and the challenges become more complex. Pressured to grow, innovate, control costs and return value to shareholders, organizations may ignore the question of whether their “ways of doing things” create ethical risk. Instead, they may turn their attention to limiting the fallout of bad conduct. In this process, employee silence can become a premier resource to stop unethical behavior from translating into a loss of reputational capital.

Yet, now that legislation like the Silenced No More Act is redefining the boundaries of corporate confidentiality, solely focusing on the consequences of unethical conduct is not enough. Since employees are increasingly willing to share their grievances on social media or via other outlets as anonymous sources, the risk of exposure can only grow. Furthermore, the public is sympathetic to these forms of denunciation.

What should concern businesses is that while the current push for transparency creates reputational risk, it doesn’t necessarily curb unethical conduct. Without committing to more consequential changes, pledging or submitting to provisions that supply victims a voice is not enough to eradicate harassment and discrimination from the workplace. Take, for example, recent research on the effects of public scrutiny on honesty. While people may cheat less in public than in private, the choice to act more ethically when scrutinized may depend on whether one also expects others to do the right thing.

Moreover, since harassment and discrimination are often rooted in systemic cultural issues, scrutiny alone is unlikely to correct them. As shown by the firing of Francoise Brougher and the decision to quit by other minority employees at Pinterest, gender and racial stereotypes are difficult to control. Even in the case of a business with a primarily female user base and a brand encouraging curiosity and diversity, the corporate culture may still enable an oblivious attitude toward bias.

Conduct risk may remain uncurbed despite higher scrutiny for two other reasons. First, while the public may hold companies accountable, companies may not do the same with perpetrators. Driven by the logic of mitigating “reputational damage,” organizations may lack appropriate accountability mechanisms or look for scapegoats to protect senior leaders and top performers.

Second, in addition to losing the payout of their employment, those who speak up often bear other negative consequences. While the Silenced No More Act provides new protections, it does not shield victims from the prevailing corporate mindset: that avoiding trouble is more desirable than hiring candidates who dared to blow the whistle. Risking long-term costs to their employability, targets of harassment or discrimination may not report what they experience in the workplace—an outcome that’s likely to embolden perpetrators.

Re-engineering The Old Culture Of Employee Silence

If, on the one hand, the increasing reputational hazard that companies face today forebodes a slew of corporate scandals, it may become the driver of a different type of corporate culture. For the latter to be true, organizations must do two things: (1) start addressing the root causes of the ethical challenges that weaken them; (2) replace silence with control mechanisms that correct the sources of the risk.

Using Legal Requirements To Strengthen The Organization’s Ethical Core. How organizations respond to changes in regulations and societal norms matters. While Google and Apple merely took formal steps to adhere to the new legislation, Salesforce's public commitment stood out. In conveying its intentions, Salesforce clarified that "…employees are key stakeholders, and it's critical … they're happy, healthy and protected." This language is consistent with the company’s vision statement, which underscores that “…the business of business is to Strengthen the state of the world… serving the interests of all our stakeholders…"

Essentially, Salesforce made sure to align its policy shift with what it values, laying out its priorities in no uncertain terms. Since the culture at Salesforce centers around a strong community spirit (i.e., “Ohana”), the fact that the San Francisco-based company took a transparent stand shows foresight in yet another way. As it weaves a tight-knit culture, a principle like “Ohana” also engenders deep loyalty, a key obstacle to holding fellow organizational members accountable.

Identifying And Correcting Cultural Risk. An organization transitioning into greater transparency without understanding the cultural risks it faces is like a blindfolded person stepping onto a minefield. The question is not whether employees are happy or satisfied, but whether mindsets and behaviors that enable harassment or discrimination exist. Companies that catch up to the requirements of transparency must understand their blind spots, starting with those cultural beliefs that empower prevaricating or discriminatory conduct. Once a profile of such beliefs exists, the work of correcting them must begin.

This endeavor goes far beyond training employees to impart basic knowledge of ethical behavior and implicit bias. Instead, figuring out how beliefs interact with current systems and correcting both is far more critical. Take, for example, the fact that most organizations brand their local HR people as HR business partners. A seemingly innocuous label, this title has the disadvantage of prioritizing the job of HR as, first and foremost, supporting the needs of the business. Yet, once such a belief is internalized, it can become difficult for the HR team to address instances of workplace harassment or discrimination impartially.

Fostering Employee Voice. It may seem obvious, but adapting to increased public scrutiny must also entail a culture where employees have a voice. By using silence to manage reputational damage, not only have organizations hushed victims, but they've also created a silent majority. Thus, in the traditional corporate culture, employees are first primed to think about the risks their voice poses to their employment or career advancement and then about the ethical standards they share. While this attitude has ensured less “trouble,” it's also suppressed the uniquely beneficial effects of social norms—a powerful informal mechanism for regulating conduct.

Notably, even though employees are increasingly comfortable with making themselves heard on social media, that alone should not be taken as a sign of a culture fostering employee voice. First, those who are more outspoken often move on, leaving the silent majority behind. Second, antagonistic episodes of public denunciation won’t prevent problems early on. Nor do they help build a workplace where both companies and employees can thrive and share their willingness to find solutions to common issues.

Only when organizations start rerouting employee voice into forums that offer psychological safety and opportunities for multilateral reflection can they claim to be fostering a culture of voice. For this evolution to occur, they must do more than address their “sacred cows” (i.e., the issues they struggle to talk about). They must also correct the pluralistic ignorance that desensitizes them, including the misconceptions that few care about ethical standards and most condone certain forms of unethical conduct.

Thu, 12 May 2022 03:46:00 -0500 Caterina Bulgarella en text/html https://www.forbes.com/sites/caterinabulgarella/2022/05/12/from-salesforce-another-example-of-how-companies-can-embrace-transparency-and-reduce-risk/




Platform-App-Builder test syllabus | Platform-App-Builder Free PDF | Platform-App-Builder plan | Platform-App-Builder techniques | Platform-App-Builder reality | Platform-App-Builder helper | Platform-App-Builder teaching | Platform-App-Builder pdf | Platform-App-Builder study help | Platform-App-Builder study |


Killexams test Simulator
Killexams Questions and Answers
Killexams Exams List
Search Exams
Platform-App-Builder exam dump and training guide direct download
Training Exams List