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Exam Code: Salesforce-Certified-Marketing-Cloud-Email-Specialist Practice exam 2022 by Killexams.com team Salesforce-Certified-Marketing-Cloud-Email-Specialist Certified Marketing Cloud Email Specialist Content: 60 multiple-choice/multiple-select questions
Time allotted to complete the exam: 90 minutes
Passing score: 65%
Registration fee: USD 200, plus applicable taxes as required per local law
Retake fee: USD 100, plus applicable taxes as required per local law
Delivery options: Proctored exam delivered onsite at a testing center or in an online proctored environment. Click here for information on scheduling an exam.
References: No hard-copy or online materials may be referenced during the exam.
Prerequisite: None required; Email Essentials (EEB101) course attendance is highly recommended (Content Builder is covered in this course).
The Salesforce Marketing Cloud Email Specialist exam measures a candidate’s knowledge and skills related to the following objectives. A candidate should have hands-on experience with the Marketing Cloud Email application and demonstrate the knowledge and use of each of the features/functions below.
Email Marketing Best Practices: 15%
Given a customer scenario, evaluate the elements and techniques of email marketing to design an effective email campaign.
Given a customer scenario, recognize situations where legal compliance may be an issue during an email campaign.
Given a customer scenario, differentiate elements of an email that can impact message deliverability.
Given a customer scenario, demonstrate appropriate and effective subscriber acquisition methodologies.
Given a customer scenario, apply best practices of communicating with a population.
Email Message Design: 13%
Given a customer scenario, recommend email design best practices to implement.
Given the desired output functionality, recommend methods for creating responsive emails.
Given the desired output requirements, recommend strategies to A/B test email elements.
Given a desired sending process, recommend Marketing Cloud tools to use when preparing an email for send.
Given an email message design, determine the correct use of Approvals.
Content Creation and Delivery: 18%
Given a scenario, create and customize an email message to meet a customer's need.
Given a scenario, send and deploy an email campaign to meet the customer requirement.
Given a scenario, know how to manage content needed to deploy a customer’s email campaign.
Describe various send capabilities in the Email application.
Marketing Automation: 19%
Given a customer scenario, recommend the appropriate marketing automation solution.
Given a scenario to manage customer data, configure the appropriate marketing automation tools.
Subscriber and Data Management: 28%
Given the desired output requirements, set up Subscriber Lists and Data Extensions in the Marketing Cloud.
Given a customer's business requirements, determine how to import data into Marketing Cloud as per best practices.
Given a customer's business requirements, configure segmentation tools to accurately model subscribers and data.
Given a customer scenario, recommend the marketing unsubscribe subscription management solution that meets the requirement based on customer frequency, permission, and preferences.
Tracking and Reporting: 7%
Given a customer scenario, explain the different metrics available for email campaigns and what each one means.
Given an email campaign, describe the steps involved to analyze the performance results.
Given a need to run reports, configure and run Marketing Cloud ad hoc and automated reports. Certified Marketing Cloud Email Specialist Salesforce Specialist basics Killexams : Salesforce Specialist basics - BingNews
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https://killexams.com/exam_list/SalesforceKillexams : Top 10 Salesforce Competitors & Alternatives 2022
With so many companies out there, it can be tough to nail down the best Salesforce alternative for your business. To find the right one for you, consider your goals, budget and must-have features. Additionally, consider user reviews and review articles to get a fuller picture of what the CRM software is actually like. We also suggest asking friends or colleagues from other companies to see what they use for their business and if they recommend it.
Aligning with your team is the first step you should take when looking for a Salesforce alternative. Understand what they need or don’t need in a CRM and ask if there are any pain points with Salesforce in particular.
Measure these against your business’s priorities. Review past reports to identify gaps or areas of improvement, and make sure that a CRM can help you reach your goals. For example, if you find that your CSAT numbers were lower than expected, a CRM can help you streamline your customer support management to provide better service.
Salesforce alternatives vary in price. Some companies offer free trials, but regardless, you’ll need to pay something per month or per year to get the features you’re looking for. Nail down your budget ahead of time to make your search easier.
You may have certain CRM features or integrations in mind that are absolutely necessary for your business to run smoothly. If so, be sure to write them out and reference them during your search. Consult your team and any other relevant stakeholders to review the list and add to it, if applicable.
Wed, 13 Jul 2022 07:00:00 -0500Mimi Polneren-UStext/htmlhttps://www.forbes.com/advisor/business/software/salesforce-competitors/Killexams : File, block and object: Storage fundamentals in the cloud era
Despite the many changes in data storage over the decades, some fundamentals remain. One of these is that storage is accessed by one of three methods – block, file and object.
This article will define and expand on the characteristics of these three, while also looking at the on-prem and cloud products you will typically find that use file, block and object storage.
What we see is that while on-prem (usually) hardware form factor block, file and object storage products are available, these types of access to storage are also offered in the cloud to serve the workloads there that require them.
The rise of the cloud has also led to hybrid – datacentre and cloud – and distributed forms of file and object storage.
So, although file, object and block are long-running fundamentals of storage, the ways they are being deployed in the cloud era are changing.
File and block: whole and part
The file system has always been a mainstay of storage technology. Block and file access storage offer two ways to interact with the file system.
File access storage is when you access entire files via the file system. Usually that is via network-attached storage (NAS) or a linked grid of scale-out NAS nodes. Such products come with their own file system on board and storage is presented to applications and users in the drive letter format.
In block access, the storage product – usually deployed on-prem in storage-area network (SAN) systems, for example – only addresses blocks of storage within files, databases, etc. In other words, the file system that applications talk through resides higher in the stack.
File systems supply all sorts of advantages. Among the most prominent is that this is how most enterprise applications are written – and that won’t go away too soon.
A key characteristic of file system-based methods is that there are methods – such as those found within the Posix command set – to lock files to ensure they cannot be simultaneously over-written, at least not in ways that corrupt the file or the processes around it.
File storage accesses entire files, so it gets used for general file storage, as well as more specialised workloads that require file access, such as in media and entertainment. And, in its scale-out NAS form, it is a mainstay of large-scale repositories for analytics and high-performance computing (HPC) workloads.
Block storage provides application access to the blocks that files comprise. This might be database access where many users work on the same file simultaneously and from possibly the same application – email, enterprise applications such as enterprise resource planning (ERP), for example – but with locking at the sub-file level.
Block storage has the great benefit of high performance, and not having to deal with metadata and file system information, etc.
File and block: cloud and distributed
File storage still exists in standalone NAS format, especially at the entry level, and scale-out NAS, intended for on-prem deployment, is commonplace.
But the advent of the cloud, and its tendency to globalise operations, has affected things has had a twofold effect.
On the one hand, there are a number of suppliers that offer global file systems that combine a file system distributed across public cloud and local network hardware, with all data in a single namespace. Providers here include Ctera, Nasuni, Panzura, Hammerspace and Peer Software.
Some storage suppliers, such as IBM and Pure, offer instances of their block storage in the cloud. And the big three all offer cloud block storage services, aimed at applications that require the lowest latency, such as databases and analytics caching, as well as virtual machine (VM) work.
Probably because of the nature of block storage and its performance requirements, no distributed block storage seems to have emerged in the way it has with file.
Object storage: a world apart
Object storage is based on a “flat” structure with access to objects via unique IDs, similar to the domain name system (DNS) method of accessing websites.
For that reason, object storage is quite unlike the hierarchical, tree-like file system structure, and that can be an advantage when datasets grow very large. Some NAS systems feel the strain when they get to billions of files.
Object storage accesses data at the equivalent of file level, but without file locking, and often more than one user can access the object at the same time. Object storage is not strongly consistent. In other words, it is eventually consistent between mirrored copies that exist.
Most legacy applications are not written for object storage. But far from that necessarily being a disadvantage, historically speaking, object storage is in fact the storage access method of choice for the cloud era. That is because the cloud is generally far more of a stateless proposition than the legacy enterprise environment, and also comprises probably the bulk of storage offered by the big cloud providers.
Also, objects in object storage offer a richer set of metadata than in a traditional file system. That makes data in object storage well-suited to analytics, too.
Object in the cloud – and on-prem with file
The cloud has been object storage’s natural home. Most storage services offered by cloud providers are based on object storage, and it is here that new de facto standards, such as S3, have emerged.
With its easy access to data that that can happily exist as largely stateless and eventually consistent, object is the bulk storage of the cloud era.
You can get object storage for on-prem deployment, such as Dell EMC’s Elastic Cloud Storage, which is solely for datacentre deployment. Meanwhile, Hitachi Vantara’s Hitachi Content Platform, IBM’s Cloud Object Storage and NetApp’s StorageGrid can operate in hybrid- and multicloud scenarios.
Some specialist object storage suppliers, such as Cloudian and Scality, offer on-prem and hybrid deployments.
Fri, 01 Jul 2022 09:57:00 -0500entext/htmlhttps://www.computerweekly.com/feature/File-block-and-object-Storage-fundamentals-in-the-cloud-eraKillexams : Salesforce Vs Zoho: Which One Is Best For You?
With rapid development over the past decade, Salesforce has established itself as an industry-leading CRM platform that can cater to a wide range of sales automation needs across a huge list of industries. For the most part, we feel it is best suited for larger, previously established businesses in need of a highly customizable solution toward goals of streamlining or improving sales processes.
As a result of its extensive features, such as thousands of industry-leading integrations, 24/7 support, sales insight, lead scoring and management and extensive reporting, Salesforce proves to be a fantastic choice for businesses looking to boost sales and elevate sales team operations. It probably won’t be as efficient an option for smaller businesses without the resources to manage the software’s additional complexity.
Pricing: Salesforce offers four plans: Essentials, Professional, Enterprise and Unlimited. Salesforce offers a wide range of add-ons at a variety of prices and offers customizable services so companies can design and build their own apps inside the CRM software.
With the Essentials plan, priced at $25 per month per user (billed annually), you can manage the entire sales cycle from tracking leads and opportunities to managing accounts and contracts in one place. Managing service tickets and routing work to specific agents as well as providing agents with all necessary information is also included in the Essentials plan.
With the Professional plan, priced at $75 per user per month (billed annually), users can manage pipelines and forecasts, register and track new leads and score leads according to rules you define. Additionally, it can track and manage warranties, subscriptions and service contracts.
Enterprise plans, priced at $150 per month per user (billed annually), supply companies full API and automation control so users may automate workflow and approval systems and integrate external systems with Salesforce.
At $300 per month per user (billed annually), the Ultimate plan adds a suite of AI features for sales insights, lead scoring and a centralized selling hub to connect all salespeople to the data needed to succeed. The Unlimited plan adds 24/7 support to get your business up and running quickly and solve problems whenever they arise.
Essentials: $25 per user per month (billed annually), the Essentials plan offers account, contact, lead and opportunity management and integrates seamlessly with Gmail or Outlook
Professional: $75 per user per month (billed annually), the Professional plan offers the same as above but adds pipeline and forecast management
Enterprise: $150 per user per month (billed annually), the Enterprise plan offers the same as lesser-cost plans but adds workflow and approval automation
Unlimited: $300 per user per month (billed annually), the Unlimited plan offers everything the other plans do but also includes sales engagement, sales insight and 24/7 support
NetSuite is an integrated cloud business suite with robust tools for CRM, ERP, accounting and e-commerce.
NetSuite is a truly unified platform that can manage all customer-related activities.
NetSuite has native integrations for nearly any sales-related process, feature or tool.
This review is for small business owners and managers who are interested in implementing NetSuite CRM.
NetSuite CRM is an enterprise-level customer relationship management (CRM) tool that gives businesses across many industries a central location for managing interactions with potential customers, suppliers and more. The CRM is considered an added module to the required NetSuite enterprise resource planning (ERP) platform, which includes financial management tools, accounting software, inventory management tools and HR software.
With the ERP platform's features and other available add-on modules, NetSuite is one of the most robust CRM options we reviewed. It allows businesses to support the entire customer life cycle, from lead generation to fulfillment and renewal. Although most CRM platforms we reviewed offer hundreds, or even thousands, of third-party software integrations, NetSuite takes that a step further by handling everything in-house with native integrations. These add-on modules support a comprehensive workflow via a central data source that's accessible to all authorized users at any time from a computer or mobile device.
NetSuite Editor's Score: 93/100
Ease of use
Why We Chose NetSuite for E-Commerce
NetSuite's ERP platform provides professional tools for financial management, order inventory, warehouse management and supply chain management. As a truly unified platform, NetSuite eliminates the need for third-party software integrations. Through its e-commerce add-on module, NetSuite has native integrations for nearly every imaginable sales-related process and workflow required for B2C and B2B companies. The feature will help you optimize inventory management by connecting inventory and order management data so you can fulfill orders quickly for same-day shipping. This module also includes tools to build engaging websites that are capable of providing an intuitive shopping experience with image galleries, product comparisons, advanced site search and social sharing.
The NetSuite CRM includes built-in customer service management tools to Strengthen customer satisfaction and lower service costs. You can expedite resolutions by assigning, managing and routing customer support cases via phone, fax, email and the web. The included reporting tools allow you to monitor your customer service team's metrics, including call times, customer satisfaction scores, subscription renewal rates and call volumes. You can also Strengthen customer self-service with case submissions, order status tracking, and a searchable knowledge center with published articles and videos to resolve common issues or answer simple questions.
NetSuite is a unified, all-in-one commerce solution for sales, marketing and operations.
The highly customizable platform can be built to your exact specifications.
Native integrations ensure a common user interface and perfect functionality across all modules.
You have to call for NetSuite's CRM pricing.
Using the CRM requires an annual license for other NetSuite products.
You will be charged a one-time fee for your initial NetSuite setup.
Did you know?: There is a $500 charge for an accounting cleanup and onboarding for the first month. After that, you'll be charged monthly based on your average monthly expenses over three consecubtive months.
As an enterprise-level CRM with many advanced tools and features, NetSuite is not among the easiest software applications for new users. If usability is important, consider our Keap review or monday.com Sales CRM review instead. However, anyone with experience using NetSuite's ERP platform or other Oracle software services will feel at home. To keep sales staff on track each day, the CRM's sales dashboard prioritizes reminders, which highlight the available opportunities to close, the tasks that need to be completed and the total contacts in the pipeline that have not had any sales activity in the past week. The main section of the dashboard lists your key performance indicators for sales, new opportunities and new leads.
Tip: If you have a large company, consider pushing for certification training for a few key internal users and administrators, to ensure your team has the knowledge and skills to maximize your NetSuite investment.
You can easily drill down to any metric to get a deeper understanding of your performance or missed opportunities. The dashboard can also be customized to highlight the mix of tools, trends and information that is most important to your business goals. When the CRM is connected with NetSuite's e-commerce solution, it becomes a single system of record for all customer activity and transaction data, thus improving sales effectiveness and enhancing the customer experience with real-time data integrations. With the included mobile app, you can access real-time business information, enter data, update customer information, submit expenses and take calls.
Unlike most CRM software providers, NetSuite does not separate its features into distinct plans. Instead, NetSuite allows you to customize your software with the features and tools that matter to your business or industry. As a stand-alone CRM module, NetSuite has dozens of advanced features and customizable tools to support sales teams with the real-time data and insights they need to drive sales and provide exceptional, personalized service. This includes sales force automation, customer service support, marketing automations, comprehensive quotes, commission payouts, sales forecasts and mobile access. In the chart below, we've listed a few of the features that make NetSuite such a powerful CRM platform.
Sales force automation
Integrate sales processes from new leads to order management and fulfillment.
Configure, price, quote
Simplify complex product and service quotes for your clients directly in NetSuite.
Partner relationship management
Enable real-time information flow for joint marketing campaigns or sales activities.
Expand your CRM's capabilities with built-in tools and features.
Sales Force Automation
As the heart of a CRM system, sales force automation empowers your sales staff with a clear overview and granular details of every aspect of your customer relationships. The dashboard provides actionable insights into lead, prospect and customer activity to better inform sales strategies and prioritize the day's or week's activities. The probability-based forecasting tools take the guesswork out of budgeting, with real-time sales data, customizable role-based dashboards, and CRM analytics for sales managers and agents. With direct access to all financial data through the ERP, all of your customers' information is updated in real time for easy and accurate reports.
Configure, Price, Quote (CPQ)
NetSuite's CPQ feature provides you with an easy and error-proof process for selling highly configurable products with many variables, such as materials, colors, sizes and textures. The platform uses internal logic to prevent configuration errors, thereby saving you time and money on rechecking or reworking orders for products such as custom windows and front doors. With easy-to-use digital tools for creating 3D product visualizations and automating sales proposal generation, your sales teams can shift their focus from providing time-consuming quotes to nurturing leads and opportunities.
Partner Relationship Management
This unique CRM feature provides a real-time information flow to boost partner collaboration efforts in sales and marketing activities. You can work with other brands or vendors, creating a conduit between organizations for joint marketing campaigns, lead management, pipeline management and order processing. The platform can also automatically handle any partner commissions and royalties with shared data to alleviate any headaches or miscommunication about owed payments. You can also calculate your commission or partner payments using the same internal parameters on sales, quantities, profitability or custom criteria.
When we discuss integrations with CRM platforms, we're usually talking about the platform's ability to connect seamlessly with third-party software providers such as Slack, Mailchimp and Outlook to streamline operations. With NetSuite, the features offered by every must-have CRM integration – including communications, billing, accounting, time tracking, customer service and outbound emailing – are available as added modules that have been designed to work perfectly within NetSuite's ecosystem. You can purchase add-on modules at any time to customize your CRM for any industry or type of business. NetSuite also integrates with many popular business software service providers and includes open APIs for custom integrations. If you're looking for a CRM that easily integrates with your existing tools, consider HubSpot or Keap.
Key takeaway: To get the most out of your NetSuite CRM, you must commit to the platform as your main software-as-a-service (SaaS) provider.
NetSuite CRM Cost
Unlike the vast majority of sales CRM software providers, NetSuite does not have publicly listed pricing or a variety of monthly plans separated by available features. NetSuite's sales CRM software is considered an added module to the core platform that requires an annual license fee. The total cost for NetSuite with the CRM add-on is based on the number of account users. NetSuite also charges a one-time implementation fee to cover the cost of the initial setup. According to our research, small businesses can expect to pay well over $1,000 per month for the licensing fee, add-on modules and additional user fees. Prices will vary greatly based on the sales CRM features and additional tools you include in your Oracle NetSuite platform.
NetSuite requires a one-time implementation fee for the initial setup process. Because the setup for the CRM also requires NetSuite's ERP, the full implementation process can take weeks, if not months, of planning, data migration, configuration, testing and training for your team to use the platform efficiently. In most cases, you'll need to assign a reliable project manager to work with your NetSuite representatives to ensure a smooth implementation and launch. With so much time and effort involved, NetSuite's CRM is best for companies that plan to commit to NetSuite as their main SaaS provider.
NetSuite Customer Service
Any user can reach a NetSuite support specialist at any time from within the program via the help button. You can also contact a support specialist by phone or web chat at any time if you have your account information. However, NetSuite recommends customers use the online form or the company's SuiteAnswers knowledge center for any how-to-related questions or technical issues.
For larger projects and custom integrations, you may want to consider reaching out to a certified NetSuite consultant or agency. NetSuite offers numerous product certifications for administrators, users, consultants and developers. The existence of these certification programs speaks to the complexity of the platform and its seemingly endless potential for customization in any industry. Many of the certification programs recommend at least one year of experience in managing NetSuite, in addition to coursework and a timed exam that consists of multiple choice and matching questions.
For small businesses in particular, the lack of transparent pricing and estimated high costs are among the biggest drawbacks of NetSuite's CRM. To accurately compare NetSuite with competing software, you'll have to speak with an Oracle sales representative about the many features and tools you'll require, and they'll supply you a custom quote. For many small business owners who may not know exactly what they need from their CRM and related software services during the consideration stage, NetSuite can be a difficult sell.
Businesses that aren't ready to adopt NetSuite for more than the basic CRM software will likely need to purchase NetSuite Connector as an added module to integrate with selling tools such as Shopify, BigCommerce, Magento, WooCommerce, Amazon, eBay and Walmart. While NetSuite does have a robust set of native cloud-based tools for nearly any business process, accessing them typically comes with an added monthly module fee.
We considered all of the major CRM software providers for review in 2022. After performing our initial research into each platform, we selected 11 of the leading customer relationship management solutions available today for small businesses: Salesforce, monday.com Sales CRM, Freshworks, Keap, Zoho, Oracle NetSuite, HubSpot, Insightly, Pipedrive, SugarCRM and Zendesk. After spending many collective hours participating in live product demos and testing each platform through trial or paid accounts, we identified the best use case for 11 providers to help small businesses owners and managers choose the best CRM tool for their needs. We also took a deeper dive into six of our top performers, reviewing them in detail to provide greater insight into the features and tools that separate the best CRM software from the competition. At its core, NetSuite is an ERP platform with native integrations for nearly every business process required to support online sales. The e-commerce module lets you easily manage inventory, collect payments and fulfill orders fast for same-day shipping in some cases.
Are SAP and NetSuite the same?
No, SAP and NetSuite are separate business service providers that specialize in enterprise resource planning solutions. The two companies have similar CRM modules that can be added to the core platform for an additional monthly fee.
Does Oracle own NetSuite?
Yes, Oracle announced its intention to purchase NetSuite for $9.3 billion in July 2016 in an effort to become a cloud software provider. The sale closed in November 2016, and NetSuite began operating as part of a global business unit within Oracle.
What's the difference between Salesforce and NetSuite?
NetSuite is first and foremost an enterprise resource planning software service with an optional customer relationship management product that's considered an added module. Salesforce is primarily a CRM software provider that offers additional tools to support ERP across industries.
We recommend NetSuite CRM for …
Enterprise-level organizations seeking a unified data solution to manage all customer-related activities.
Organizations that already use NetSuite's ERP.
Businesses with complex software integrations in niche industries.
We don't recommend NetSuite CRM for …
Small businesses that don't want to adopt NetSuite as resource planning software.
Small businesses looking for a simple CRM platform.
Small businesses that need the most cost-effective CRM.
Great benefits. Competitive pay. We know these are some of the things people look for in a job.
But if you’re the kind of person who also cares about making an impact and serving our nation’s wounded warriors and their families, then you’re exactly the kind of person we’re looking for. When you join Wounded Warrior Project, you’re committing to making a difference. We make a commitment to you too – helping you to find that spark, ignite your passion to serve, and embark on a career with meaning and purpose.
At Wounded Warrior Project we recognize our mission cannot be accomplished without our talented teammates, which is why we’re proud to offer benefits such as:
A flexible hybrid work schedule (3 days in office, 2 days’ work from home)
Full medical, dental and vision coverage for both teammates AND family members
Competitive pay and performance incentives
A fun, mission focused and collaborative team environment
A mission that matters is just the beginning, so if you’re ready to get started, we’re ready for you.
The Wounded Warrior Project (WWP) Soldier Ride Specialist conducts planning and facilitation of WWP Soldier Rides. These all-ability events include single and multi-day rides of varying modalities with adaptive and standard equipment.
DUTIES & RESPONSIBILITIES
Collaborate with the Soldier Ride team to plan, resource, and facilitate events. Recruit warriors to Soldier Ride (SR) events. Work with all relevant technology to facilitate a seamless recruitment process (Salesforce/Cvent/phone/Zoom). Coordinate with Travel and Events team for Soldier Ride event logistics, ensuring appropriate contracts for hotels, meals, and warrior travel accommodations. Serve as liaison between hotel and WWP while onsite for events. Coordinate all transportation logistics for participants and fleet of bicycles. Distribute all relevant information and be primary point of contact (POC) for warriors who may participate in any Soldier Ride opportunity. Develop, cultivate, and maintain relationships within Soldier Ride event cities and with associated vendors, community supporters, and volunteers, distributing promotional items as needed. Coordinate with local law enforcement and EMS for support during Soldier Ride events. Maintain contact through event completion and cultivate the relationships for future opportunities. Submit and track appropriate permitting required by host locations. Order and inventory all swag and equipment for Soldier Ride events, to include promotional items. Assist with all aspects of event execution including, but not limited to: loading and unloading of equipment from trailer; driving support vehicles; warrior check-in; delivery of pre-ride meetings; equipment fitting and maintenance; group stretching Directly engage with warriors and community to create an environment that encourages connection and learning. Mitigate any issues with immediate engagement. Demonstrate intermediate-level cycling fitness, with the ability to maintain the pace of the group during Solider Rides and to hand-push warriors needing assistance. Serve as WWP subject matter expert on cycling, adaptive cycling, gear, and equipment. Coach warriors during group events, instructing warriors in road cycling, mountain biking, skiing, snowboarding, and any other modality identified by the program. Facilitate virtual programming content via Zoom, Facebook Live, Strava, and other technology-based platforms. Establish effective WWP relationships and work collaboratively with teammates and community partners to promote all WWP events. Other related duties as assigned. KNOWLEDGE, SKILLS, & ABILITIES
Demonstrated ability to coach warriors to help them achieve their goals. Demonstrated basic competency of the mechanics of bicycles and related adaptive equipment. Demonstrated ability to hand-push cyclists needing assistance. Demonstrated intermediate-level road and mountain bike fitness, and abilities. Demonstrated ability to model and instruct basic road and mountain bike skills to warriors. Demonstrated intermediate-level skiing or snowboarding abilities. Good organizational and time management skills. Effectively complete assignments and meet deadlines. Strong interpersonal skills. Ability to interact effectively with diverse individuals and build effective working relationships. Demonstrated emotional intelligence. Ability to respond to sensitive matters with diplomacy and empathy. Demonstrated ability to build rapport with warriors. Strong written and verbal communication skills, to include public speaking. Ability to travel in support of WWP programs and services. Demonstrated computer proficiency using Microsoft Office software, e.g., Word, Excel, Outlook. Unequivocal commitment to the highest standards of personal and business ethics and conduct. Mission-driven, guided by core values, and a pleasure to work with. EXPERIENCE
Two years of road or mountain biking experience at the intermediate level. This includes group riding experience. Two years of business or administrative experience. Preferences
Two years of intermediate-level skiing or snowboarding experience. Two years of experience coaching. Two years of experience working with military or veteran populations. One year of public speaking experience. EDUCATION
High school diploma or GED. Preferences
Bachelor’s degree. CERTIFICATIONS & LICENSURE
Valid state-issued driver’s license. Preferences
Cycling coach/instructor certification – USAC or other Ski/snowboard instructor certification, e.g., PSIA – AASI or other relevant certification WORK ENVIRONMENT/PHYSICAL DEMANDS
Participation in outdoor activities and events under varying weather conditions. Cycling for extended periods of time. Up to 50% travel. May require lifting/carrying items up to 50 pounds.
Wounded Warrior Project® is an equal opportunity employer committed to providing equal employment opportunity to all persons without regard to race, color, religion, national origin, gender, gender identity, sexual orientation, marital status, citizenship, age, veteran or military status, disability, genetic information, or any other characteristic protected by law.
Please note: Wounded Warrior Project is not seeking assistance or accepting unsolicited resumes from search firms without a written search agreement in place. All resumes submitted by search firms to any employee at Wounded Warrior Project via email, the Internet or directly to hiring managers at Wounded Warrior Project in any form without a valid written search agreement in place will be deemed the sole property of Wounded Warrior Project, and no fee will be paid in the event the candidate is hired by Wounded Warrior Project as a result of the referral or through other means.”
Mon, 27 Jun 2022 03:50:00 -0500Job Listingsen-UStext/htmlhttps://bikeportland.org/2022/06/27/job-soldier-ride-specialist-wounded-warrior-project-357854Killexams : Why Nvidia, Meta Platforms, and Salesforce Stocks Rallied on Friday
Shares of some of the world's biggest technology companies gained ground on Friday after several difficult sessions for the market. Semiconductor specialist Nvidia(NVDA2.54%) was up as much as 2.4%, social media giant Meta Platforms(META4.21%) rose as much as 3.7%, and customer relationship management (CRM) specialist Salesforce(CRM3.94%) climbed as much as 3.8%.
While each of the stocks dipped slightly from those highs, the trio were still up 1.5%, 3.7%, and 3.5% respectively, as of 12:46 p.m. ET.
The catalyst that sent a wide swath of technology stocks higher today was a read on consumer spending, which was more robust than many had predicted.
While there wasn't much in the way of company-specific news, some broader economic developments may have provided fuel for the rally.
U.S. retail sales climbed 1% in June, a figure that was slightly higher than the 0.9% increase economists had predicted, though it's important to note that some of the rise in spending was the result of higher prices for food and gas. This better-than-expected read on retail sales followed a 0.1% decline in May, which had fueled fears that a recession might be imminent.
Consumer spending is the bedrock of the economy and the slightly higher read on spending suggests that shoppers aren't tapped out yet, even as they deal with higher inflation. Some economists suggested the increased spending is being fueled by growing credit card debit, which could weigh on consumers in the future.
The news came on the heels of a report from the U.S. Bureau of Labor Statistics on Wednesday that revealed that inflation in the U.S. rose to its highest rate since 1981. The consumer price index -- which tracks changes in a basket of goods over time -- surged 9.1% year over year in June, fueled by higher energy costs. Gas prices climbed 11.2% in June, following a 4.1% jump in May, so consumers are feeling the pain at the pump.
Still, investors chose to view the glass as half full and bid up shares of technology stocks, which have been beaten down much more than the broader market. In fact, shares of Salesforce, Nvidia, and Meta Platforms are currently trading down significantly off their highs of late last year, giving long-term investors a compelling opportunity.
Declines of that magnitude have attracted investors hunting for bargains, even as the potential for a recession remains.
There were a couple of company-specific developments, but nothing that would move the needle very much.
Nvidia has been on the receiving end of several analyst price target cuts this week as Wall Street grows increasingly concerned about a decline in spending for high-end video game chips, which are the company's bread and butter.
Meta Platforms got a boost on news that it is testing a feature that allows users to create as many as four additional profiles on its flagship Facebook social media site, linking different identities to specific interests. The move could help drive higher user engagement and boost slowing growth on the platform, though it's still in the testing phase.
Today's stock price increases appear to be nothing more than a relief rally after a couple of negative trading sessions.
That said, there are reasons for long-term investors to be bullish. Nvidia remains the undisputed leader in providing graphics processing units (GPUs) to gamers, with an industry-leading 80% share of the discrete desktop GPU market. Furthermore, Nvidia is the go-to for semiconductors used in cloud and data center processing, used by all the world's leading cloud providers. At the same time, Meta Platforms dominates the social media space, with 2.87 billion users accessing one of its platforms every day. Salesforce is a pioneer in CRM software and remains the industry leader.
Even as macroeconomic challenges persist, investors with a long-term investing time horizon should be buying up Nvidia, Meta Platforms, and Salesforce stocks -- before the market comes to its senses.
Randi Zuckerberg, a former director of market development and spokeswoman for Facebook and sister to Meta Platforms CEO Mark Zuckerberg, is a member of The Motley Fool's board of directors. Danny Vena has positions in Meta Platforms, Inc. and Nvidia. The Motley Fool has positions in and recommends Meta Platforms, Inc., Nvidia, and Salesforce, Inc. The Motley Fool has a disclosure policy.
Fri, 15 Jul 2022 07:36:00 -0500Danny Venaentext/htmlhttps://www.fool.com/investing/2022/07/15/why-nvidia-meta-platforms-and-salesforce-stocks-/Killexams : Salesforce Giving Up 350K SF In Downtown S.F. In Latest Blow To City's Office Market
Salesforce West at 50 Fremont St.
Salesforce plans to list 350K SF of office in its namesake tower at 50 Fremont St. in downtown San Francisco, the latest blow to the city's faltering office market.
This is the third such cut to Salesforce's office space in the Bay Area in the last 18 months. The sublease amounts to 40% of the Salesforce West building, which the company purchased in 2015 for $637M, according to the San Francisco Chronicle.
“Salesforce offices are an important part of our culture, and how we use them has evolved. We are subleasing floors in Salesforce West to make the most efficient use of our real estate footprint. We will maintain ownership of the building and can reoccupy the space as needed over time. As the largest private employer in San Francisco, we are deeply committed to the city and are actively welcoming employees back to Salesforce Tower,” the company told the San Francisco Chronicle.
Salesforce co-founder and co-CEO Marc Benioff has been adamant that back-to-office policies are ineffective, stating “office mandates are never going to work,” when speaking at a company event in June, according to Yahoo Finance.
The company has been heavily pushing remote work initiatives for its employees, permanently allowing most of its staff to work remotely earlier this year, according to the San Francisco Chronicle.
SF YIMBY today reported that Cushman & Wakefield will handle leasing for the space.
Office vacancy in San Francisco hovered at the 20% mark in the second quarter of this year, according to the latest data from Transwestern's San Francisco office.
Transwestern's second-quarter office report noted that negative net absorption increased by 118.4% since last year. Transwestern Senior Research Manager George Entis told Bisnow earlier this month that the office space in San Francisco that has become vacant since 2020 is equal to “seven and a half Salesforce Towers.”
Wed, 13 Jul 2022 06:03:00 -0500entext/htmlhttps://www.bisnow.com/national/news/office/salesforce-west-113776Killexams : HubSpot vs Salesforce: CRM price and features comparison 2022
HubSpot is Startups’ preferred CRM option for SMEs over Salesforce, as the former offers similar usability for zero cost. However, larger teams with more complex sales needs will find Salesforce more beneficial.
According to our expert assessment, HubSpot scores 4.2 out of 5 across various categories including pricing, customisation, and functionality. Salesforce achieves 3.8 out of 5 in comparison.
Price per month (billed annually):
Automatic data capture
Mobile access and administration
10 user limit
2,000 emails per month
5 active contact lists
Up to 3 dashboards permitted
HubSpot and Salesforce are two very popular CRM tools. Still, their target audiences are almost poles apart, due to each platform’s different specialities.
Our team knows that finding the right CRM brand for your organisation means researching one of the most competitive industries in the world. For small business owners, who are often pressed for time, this can be a difficult and frustrating task.
That's where we come in – we’ve carried out in-depth research into both platforms over the past half decade. Below, you’ll find everything we’ve learnt in our expert guide to HubSpot vs Salesforce for small business.
For speedier advice on which platform you should purchase, we’ve also designed a specialist online comparison tool. It gives you free quotes from the top CRM providers in the UK, tailored to your specific needs.
Salesforce vs HubSpot: how did we find the best?
The need for CRM software has skyrocketed post-COVID. Working remotely has completely changed the way companies interact with customers. According to Fortune Business Insights, CRM will be worth almost £100bn globally by 2028.
As a result, our most recent round of research reveals a market that is growing faster than ever before – and this gives small business owners a confusing amount of choice.
Luckily, we’re here to help. Since 2017, our experts (alongside a specialist independent researcher) have been working on a rigorous and up-to-date list of the top CRM brands for UK SMEs.
Our most recent round of intensive research took place over a two-month period. We analysed 11 competitors, judging them on specific categories like usability, customisation, and customer service.
Below, we’ll bring you our results for a detailed HubSpot vs Salesforce comparison. But remember – there are plenty more CRM fish in the sea. If you want a wider range of options to choose from, get quotes from the top providers on the market.
Salesforce vs HubSpot: key differences
Help and Support
Help and Support
Here’s a brief overview of how these two industry giants differ:
Salesforce is more expensive than HubSpot, which boasts a generous free plan
Salesforce is good for large or growing organisations, whereas HubSpot is more suitable for startups
Salesforce has better customisation tools than HubSpot
HubSpot is better-equipped for marketing and outreach than Salesforce
Salesforce vs HubSpot: key similarities
Now that’s covered – where do Salesforce and HubSpot perform similarly?
Both platforms have a variety of CRM products for sales, services, and marketing
Neither Salesforce nor HubSpot performs well for help and support tools
HubSpot and Salesforce have different feature focuses, but similar functionality overall
Salesforce vs HubSpot: Pricing
We know that cost is a big concern for small business owners. You might be looking at the perfect CRM product, but if it’s out of budget, it’s a definite no. That’s why the Startups team has designed a simple CRM comparison tool to find you the best quotes from the top providers.
Both HubSpot and Salesforce suffer from complicated product lists. There are lots of different CRM ‘editions’ to choose from – all of which have different costs attached depending on your size and billing cycle.
Still, in terms of actual expense, Salesforce and HubSpot CRM stand at either end of the spectrum.
Salesforce’s extensive feature list and impressive customisation tools are balanced by a £20 per month price tag, whereas HubSpot is famously affordable and well known for its freemium plan. In fact, it’s our top-rated free CRM for small businesses.
HubSpot email editor
There are three HubSpot CRM packages available: Sales, Marketing, and Services.
Price per month (billed annually)
We gave HubSpot 10/10 for pricing, largely due to its generous free plan. Startups’ expert researchers think it’s a great way to trial CRM software free of charge, giving excellent value for money.
HubSpot’s paid-for plans are all priced consistently. Whether you’re buying HubSpot Marketing, Sales, or Service, you’ll pay £28 upfront per month for the Starter plan.
The next tier up for each plan will be its HubSpot Professional tier. The bad news is that HubSpot is not a very scalable option for long-term growth.
With HubSpot Professional, you’ll pay at least £250 extra per user, per month – a considerable and, for most SMEs, unaffordable jump. It’s also not really necessary, as the freemium and Starter plans are outstanding to begin with.
Price per month (billed annually)
Price per month (billed monthly)
Salesforce boasts a wide range of CRM products. The main four to be aware of for CRM are:
Salesforce Pardot (Marketing)
Salesforce Sales Cloud (Sales)
Salesforce Service Desk (Helpdesk)
Salesforce Essentials (condensed version of all of the above)
Prices are kept fairly consistent across each package. We recommend the two lowest (and most small business-friendly) tiers, Essentials and Professional.
Price per month (billed annually)
Price per month (billed monthly)
As you can see from the above table, Essentials costs £20 per month, per user, while Professional costs £60 per month, per user.
Clearly, these are both very expensive price tags for SMEs. Because of this, we awarded Salesforce a full five marks less than HubSpot, with an overall score of just 5 out of 10 for value for money.
Best value: HubSpot
HubSpot has a free plan, whereas Salesforce only offers a 14-day trial
On average, HubSpot costs £30 less than Salesforce per user, per month
Despite this, HubSpot has 22 features in total, which is one more than Salesforce
Typically, startup founders begin their entrepreneurial journey with very little spare cash, so pricing is an immediate concern when purchasing new software.
Based on the results of our thorough analysis, we think HubSpot leads in value for money – particularly for newly established businesses.
HubSpot is very generous in this regard – it allows budget-conscious businesses to invest in a high-functioning CRM platform while costing, on average, £30 less than Salesforce per user, per month.
And let's not forget HubSpot's famous free plan, which is the go-to for most startups and can rival even the more extravagantly priced systems.
Salesforce vs HubSpot: Usability
Many of Salesforce’s features are preset, which can make them inflexible
Importing data is easier with Salesforce than with HubSpot
HubSpot’s tidy user interface makes for an attractive contact database
Usability can be a big barrier to maximising your performance. Overly complicated systems can slow down setup time and reduce productivity.
Thankfully, HubSpot and Salesforce both earned identical scores of 4.8 out of 5 in this area, due to their similarly smart interfaces and user-inspired designs.
Our testers reported that HubSpot has a quick and easy setup process that’s guided by helpful support boxes. In comparison, Salesforce has a slightly clunkier interface that makes onboarding difficult. However, once you’re set up, it proves intuitive to use.
HubSpot contact list
Easiest to use: draw
Salesforce vs HubSpot: Customisation
We gave Salesforce 3.3 out of 5, and HubSpot 2 out of 5 for customisation
Unlike Salesforce, most of HubSpot’s free features are branded
Every business has a unique sales strategy. Rather than spending months overhauling yours, it makes sense to find a CRM that can work with your plans.
Pretty much every one of Salesforce’s tools is customisable. This is particularly true for reporting – you can use number and speedometer widgets or select chart options such as donut, funnel, line, bar, or dot charts. You can also build a visual sales pipeline using Salesforce's many dashboard features.
Salesforce sales dashboard
Because HubSpot is a less-powerful system than Salesforce, you’re more limited when it comes to customisation.
While Salesforce comes preloaded with lots of different options for displaying data, you’ll need to use workarounds to design your own version of these for HubSpot – which will likely require a lot of IT help.
Best for customisation: Salesforce
Salesforce vs HubSpot: Functionality
Salesforce has more features than HubSpot, although many are unnecessary
We gave Salesforce 3.9 out of 5 for this category, while HubSpot got 3.5
HubSpot performs better for marketing – a big small business priority
Salesforce is undoubtedly a more powerful platform than HubSpot, boasting a much more sophisticated set of features and data storage capabilities.
Sadly, with great power comes poor practicality.
On closer inspection, many of Salesforce’s features will be superfluous for small businesses, as they’re better suited for large teams with more than 10 employees.
And surprisingly, important marketing features for startups – like webforms and an email design editor – are missing. Meanwhile, HubSpot boasts all of the above.
Liesa Stecher is Chief Marketing Officer at Addition, an accounting software company. Stecher told us: “HubSpot has one of the best free content libraries out there when it comes to digital marketing, SEO and automation.”
It’s worth stating that both platforms are excellent for communication. HubSpot provides a surprisingly advanced chatbot feature, while Salesforce offers a shared team inbox and internal messaging feature.
Best for functionality: HubSpot
Salesforce vs HubSpot: Help and support
Neither HubSpot Free nor Salesforce Essentials offer onboarding support
Salesforce provides email support, while HubSpot does not
We gave Salesforce 3 out of 10 for this category, while HubSpot got 2 out of 10
We’d prefer to end on a high note. Unfortunately, support tools is where the Salesforce vs HubSpot competition ends, with both platforms dramatically underperforming.
The two platforms are both resource-light, with only a knowledge base and community forum for users to try their luck on should they encounter a problem.
In the end, it’s Salesforce that comes out on top. As we’ve mentioned, HubSpot requires a few more workarounds for some functions, and without the help of a service desk, these issues are going to be much more difficult for small businesses to overcome.
One Salesforce user left this review on Trustpilot: “Salesforce support is not great. As a user, I will raise a case to be troubleshooted, but they don’t seem to assign it to the right channel. I am not happy with the customer service provided.”
Best for help and support: Salesforce
Salesforce and HubSpot alternatives
We think SMEs deserve a proper understanding of the CRM market before deciding on a software option. Because of this, we’ve designed a specialist online CRM comparison tool, to help you find the provider that best fits your unique business strategy.
That’s also why, during our recent CRM research round, we didn’t just compare HubSpot to Salesforce – we examined 11 CRM software solutions in total, to decide upon a fair and inclusive recommendation of the top small business options available.
According to the research, Monday.com is our top overall software solution for SMEs. It received consistently high scores across the board for customisation, functionality, and usability – while still proving more affordable than Salesforce.
Our second-favourite option is Freshsales, thanks to its superb usability.
Despite these results, HubSpot is number one for pricing – which is arguably the top priority for most small business owners.
Salesforce is a rare product in that it has excellent usability and is a very sophisticated software.
This makes it a good choice for growing small businesses. The biggest fans of the platform will be those that might not have a huge IT department, but still want a platform that can cope with a large volume of sales or customer enquiries.
However, HubSpot is the conclusive winner in the Salesforce vs HubSpot small business battle. Its features are far more oriented towards brand-building and marketing, which is what most small business owners need to focus on during early-stage growth.
Budget is also a big concern for small business owners, and Salesforce’s expensive £20 per user price tag is just no match for HubSpot’s freemium plan.
This recommendation is the result of Startups’ two decades of experience working with small business CRM products. Our intensive research is updated regularly to ensure that we are being properly reflective of the fast-growing CRM industry.
Don’t forget that you can use our online comparison tool for a more detailed overview of the top CRM providers on the market. Just tell us a bit about your business, and we’ll supply you quotes that match your specific requirements.
Find the best CRM platform for your business.
Compare quotes with our online tool to get started now.
HubSpot vs Salesforce: FAQs
Which is better: HubSpot or Salesforce?
Overall, we think HubSpot is the better CRM for small businesses over Salesforce. It has similar functionality, is much better for marketing, and also costs much less.
Is HubSpot easier to use than Salesforce?
Our testers gave HubSpot and Salesforce the same usability score of 7.8 out of 10. This is because they are both fairly easy-to-use platforms, and possess clean, smart interfaces.
What are the limitations of HubSpot Free?
One of the biggest limitations of HubSpot Free is its poor customisation – an area where Salesforce performs well.
How many users can I have on HubSpot Free?
HubSpot Free rivals many paid-for CRM platforms with its allowances, permitting an unlimited number of users per account.
Startups.co.uk is reader-supported. If you make a purchase through the links on our site, we may earn a commission from the retailers of the products we have reviewed. This helps Startups.co.uk to provide free advice and reviews for our readers. It has no additional cost to you, and never affects the editorial independence of our reviews.
Thu, 31 Mar 2022 22:07:00 -0500en-GBtext/htmlhttps://startups.co.uk/crm-software/hubspot-vs-salesforce/Killexams : Best small business software of 2022
The best small business software makes it simple and easy to manage your business more efficiently.
This is especially the case when you start to grow and find yourself wanting to communicate and collaborate (opens in new tab) with new employees, customers, or suppliers.
Luckily, there is a lot of competition online in the software market, and while there are big name products priced for big name clients, there are always smaller and cheaper packages which can be just as good. The challenge is to find not just the type you need, but the one that comes in at the right price for you.
However, even some of the more seemingly expensive software suites sometimes have a free tier, so you can try it out and see if it works for you - and if it does, you can grow into the software as your business cashflow improves.
Even better is that sometimes there are free alternatives to paid-for brand name suites, though often it's the case that you get what you pay for, and cheap or free can come with limitations.
We'll therefore look to list a wide range of software types that it's good to be familiar with, and feature the best on the market, so that should you develop a need for anything in particular, you already have an idea of what to look for.
Here are the best small business software solutions currently available.
There are many rivals, but Microsoft still provides the best office software suite, and Microsoft 365 delivers a cloud version you can use on the go as well as at home or in the office.
The first thing going for Microsoft 365 is its familiarity - if you've used Microsoft Office before you'll easily find your way around this platform. Even if you haven't and have used rivals instead the same still applies because Microsoft Office is the market leader that others attempt to copy.
The second is that Microsoft 365 works in the cloud, which offers several advantages, the first being that you can use it on the go with your smartphone or tablet, but the second being that all your documents are saved online in the cloud with OneDrive. This means you don't have to worry about losing important files to a hard drive crash, and also that you can switch between devices without losing your work.
There's also Microsoft 365 Home which offers up to six licenses which could be ideal and cost-efficient for distributing around employees if you have five or less. Microsoft 365 Business Premium is targeted at larger businesses and includes Sharepoint, Microsoft Exchange, and Microsoft Teams (opens in new tab).
Altogether, Microsoft 365 delivers what you need in terms of an office software and admin platform, and remains superior in terms of functionality than rivals. Additionally, expect to find many suppliers and contractors also using it, making it easy to share, swap, or send send files between your both without any problems.
Sage Accounting makes a good first impression with its clear and gimmick-free pricing. The top Sage Accounting plan offers decent value and there is also a 30-day free trial.
For this, you get modules to manage quotes, invoices, handle and submit tax online, smart bank feeds and reconciliation, cash flow forecasting, some detailed reports, multiple currency support, project tracking and more, all available from your desktop or via a mobile app.
All this is well presented and generally easy-to-use. If you run into trouble, detailed web help and video tutorials are only a click or two away, with the offer of “free unlimited 24/7 telephone and email support” that should help make any newbie comfortable.
Sage also has a more basic offering called Accounting Start. This doesn't include support for quotes, estimates or vendor bills, and has no cash flow forecasts and could be enough for start-ups as well as small businesses.
Got both a team and multiple projects to manage? Asana helps you work out who should be doing what at any given moment, maximizing the chances of everything coming together on deadline (though you do need a certain amount of talent and hard work from your staff as well, of course).
As with the other software tools in this list, it's not just the features that Asana has that make it special – it's the way those features are wrapped up in an elegant and accessible interface that's easy to navigate around and works across mobile apps and the web without missing a beat.
We also like the way Asana integrates very well with more than a hundred other products and services. All the big names are included – Dropbox, Slack, Gmail, Salesforce and so on – and this means Asana is flexible enough to fit right into whatever workflow you've got set up at the moment (or want to try in the future).
Whether you're mapping out the steps in a project, assigning duties and responsibilities, checking on the current status of a plan or trying to get a 'big picture' look at exactly what's happening at any given moment, Asana makes the process much more straightforward than you might expect.
Believe the hype, or at least part of it – Slack may not have killed off email just yet, and it can turn into a time sink if you're not disciplined in how it's deployed, but it's also fair to say that this communications platform has helped transform the way that a lot of small business teams keep in touch.
Like all the best software tools, the basic idea is very simple: real-time messaging in web browsers, mobile apps, and desktop clients. Team members can chat one to one, or in groups, or in channels based around Topics (sales, finances, products and so on).
What Slack does well though is bring that simple idea to life very intuitively, with a slick and responsive interface, and a host of integrations, plug-ins and shortcuts to keep the conversation flowing. All the functions you think you might need, from file transfers to video calling, are right there for you.
You don't get much out of Slack for free but it gives you a feel for the app, and should be fine for smaller teams. At the highest pricing tier, you get round-the-clock support and a guaranteed support response time of four hours, as well as unlimited message archives.
Avast Business is an excellent business antivirus and online security platform, giving you various tools such as antivirus, firewall, email protection, anti-spam and the ability to sandbox applications for complete security. Avast Business also includes a number of tools for your servers, and ranks top of our best business antivirus (opens in new tab) as well as our best antivirus in 2021 guide.
The AV protection you get is generally rated as good by independent testing, with Avast's engine blocking 99.7 per cent of threats in AV-Comparative's Real-World Protection report.
The free version of Avast has long been considered one of the best for home users, but If value for money and simplicity are key factors, Avast Business could be a sensible choice.
Hubspot is a platform that provides a range of tools for content management, sales and marketing, and social media advertising. Hubspot goes way beyond simply setting up a website and editing its content, as much as delivering a wide-ranging toolkit to help Strengthen conversions, and ranks as our top pick for best content marketing tools (opens in new tab) as well as features in our best CRM software (opens in new tab).
It does this by offering options for split testing, content hosting, communications within a sales team and with customers, along with goals and targets that can be tracked using Hubspot's analytics software.
There are also a number of additional integrations available, not least Salesforce, Google Workspace, and Microsoft 365.
All in all, Hubspot probably isn't the best at any individual feature that it offers, but the comprehensive set that it does offer makes it a clear market leader, and the best at what it does.
Even better, there's a free tier for trying out Hubspot.
Bitrix24 provides a vast suite of powerful business tools: collaboration, instant messaging, telephony, project management, document handling, scheduling, employee management, and more.
If you prefer to keep things simple then you can concentrate on the excellent CRM, which is a capable system all on its own. Contacts and communications are logged, leads assigned to sales managers, emails sent, calls recorded, quotes and invoices issued. Detailed reports keep you up-to-date and there's convenient access via the mobile app.
Bitrix24's unusually generous free account supports 12 users and includes 5GB storage, but if you need more, there are additional paid-for accounts which offer more and for more users.
Overall, Bitrix24 is offers a powerful suite of tools that is especially going to be handy for small businesses and start-ups to help them develop and grow through improved productivity, all in one platform.
We've barely touched the surface of all the different software options a small business might want to consider, not least as there are multiple areas of interest and a strong range of competitors who want to offer the best product for you. However, here are a few more that get honorable mentions, either because they're positioned so well in their respective industries, or they offer a wider ranger of features-and all of them geared toward small businesses:
Paypal (opens in new tab) is a long-established merchant gateway provider for taking online payments, and has since moved into physical retail as well as pay and go mobile card readers. All of which means that if you need a payment provider, Paypal can cover you well, no matter what sort of business you have. There's no monthly fee for the basic plan, which will cover online ordering, which helps reduce upfront fees. And once you're well established with a good sales volume and turnover, if you'd prefer to cut down transaction fees then you can switch to a merchant account where for a monthly fee upfront you'll pay mostly interchange rates on each transaction.
Zoho (opens in new tab) provides so many different software and apps for small business the bigger question might not be what they do, but what they don't. Zoho provides such a comprehensive range of solutions that it's impossible to do the company justice here, suffice to say that they-currently-provide at least 45 apps covering everything from sales, help desk, finance, people, IT, office, project management, and collaboration. What's even better is that not only do these all integrate with each other, but also often integrate with other popular business software platforms. If you need to do something, Zoho probably have already released software to do it!
Adobe Apps (opens in new tab) is probably another toolkit to consider here, not least because of Adobe's real strengths in creativity and design, as well as PDF management-something every business will have to address at some point. Adobe sell different apps in different groups, however, so it's important to ensure you're looking at the correct set. However, don't be surprised if you end up subscribing to multiple apps, not least the creativity bundle that includes Photoshop, and Adobe Acrobat for creating, editing, annotating, and signing PDF files.
Salesforce (opens in new tab) is possibly the leading sales solution for businesses of many sizes. Whether you're looking to focus on online or offline marketing, telephone or email sales, then this is an all-in-one platform that aims to bring customer sales and relationships together. However, it's not just about logging numbers and ticketing as much as improving all-round efficiency. This means you can look to Strengthen key metrics across all processes, not least your sales and CRM channels, ensuring both a good synchronicity and efficiency between them.
How we tested the best small business software
To test for the best small business software we first set up an account with the relevant software platform, whether as a download or as an online service. We then tested the service to see how the software could be used for different purposes and in different situations. The aim was to push each software platform to see how useful its basic tools were and also how easy it was to get to grips with any more advanced tools.
Which type of small business software is best for you?
When deciding which small business software to download and use, first consider what your actual needs are, as sometimes platforms that aim to do a lot of different things may not offer such an extensive range of tools as one that focuses on one particular area. Additionally, budget software options can sometimes provide all the tools you may need, but higher-end software can really cater for the specialist, so do ensure you have a good idea of which features you think you may need to save on the pain of changing to a different software platform later on.
The result is that employees can use their mobile devices on the go, using nothing more than an app to join with the corporation's network, whether for chat, conferencing, or even to manage online fax services (opens in new tab).
Set up is usually easy and very simple, as it requires little more than signing up to a digital service and then accessing it once paid for. While there may be some small configuration settings that need to be done, this can take only a few minutes. Once completed you now have a full service phone system that can scale up to as many employees as you need to cover.
Different services tiers are commonly offered, with cheaper plans offering essential features, with more expensive plans offering additional features if required.
Costs are usually based on a user basis rather than business turn-over, and though many phone service companies offer clear and flat-rate pricing, some providers will seek to provide a personalized quote instead which can often cost more while allowing for extra options not normally available.
Here then are the best business phone services, with our main choices featured, with additional options to consider following.
RingCentral MVP promotes itself as an all-in-one solution for all business sizes, with a unified communications (opens in new tab) strategy that means plenty of integration options, from Google to Microsoft, Oracle to Amazon, and Zendesk to Salesforce.
The most basic tier offers call management and phone system administration, as well as phone rental options for conference phones and even desks.
However, it's the pricing tiers above this where RingCentral MVP really comes into its own with a comprehensive set of features that should be integral to any modern phone service.
Overall, though, which the cheaper plan probably delivers enough to satisfy the smallest businesses, it will be mid-sized and larger that will probably get the most from the incredible wealth of features that RingCentral MVP can provide.
Ooma Office is a business phone service which aims to deliver a big business phone experience to small businesses. Ooma might not have all the features found with rival services, but it presents itself as a solution for smaller firms with tighter budgets, and is positioned very well in this respect.
However, don’t get the idea that this is a barebones business phone service offering – in fact Ooma Office gives you all the core features you would expect, plus some more advanced functions like a virtual receptionist that allows for calls to be automatically directed to the right department.
Subscribers also benefit from hold and transfer music, and Ooma provides mobile apps for iOS and Android, so you can set up capabilities such as call forwarding, enabling calls to be sent from your desk phone to your mobile when you’re out and about. That said, some of the online feedback about the mobile apps isn’t great, so bear that in mind.
Generally speaking, though, Ooma gives you a lot of functionality for a relatively modest outlay, with the exception of CRM integrations.
Aircall is another cloud-hosted business phone service solution, which can be set up with just a few clicks. This then provides your business with a complete communications center solution for calls, video, and messaging from the web, desktop, or mobile.
Aircall is also very easy to set up, and includes a wide range of CRM (opens in new tab), helpdesk (opens in new tab), and productivity (opens in new tab) functions to both support your phone service, as well as Strengthen how your sales and support teams handle calls, not least in terms of transferring them as well as approaching customers. And, as expected, there's an analytics suite to help gauge efficiency and track KPIs in workflows and look for ways to Strengthen them.
Because Aircall looks beyond providing just a business phone system and instead toward unified communications and CRM, it can provide better support for sales and support teams. There are also a large number of integrations available, not least for SalesForce, Zendesk, Hubspot, Zoho, Freshdesk, and Slack.
Dialpad is especially known for its video and audio-conferencing software, Uberconference. Dialpad Talk is their VoIP system.
The basic tier offers single sign-on which is missing from a lot of other providers. The basic plan includes integrations such as Google Workspace (formerly G Suite) and Microsoft 365.
The pricing structure for Dialpad makes it much more accessible for businesses of any size, which is welcome as other providers favor enterprises over small businesses. Users can also try the service with a 14-day free trial. The annual subscriptions offer discounted monthly rates making it even more cost efficient.
Pricing is a lot more small business-friendly than some of the above, with even the most basic plan including toll free numbers, unlimited calling in US/Canada, call forwarding, call controls, HD video calling, call waiting, voicemail greeting, unlimited, SMS, MMS, group texting US and Canada.
Mitel offers a cloud-based business VoIP phone system in the form of MiCloud Connect, which aims to provide a comprehensive voice, collaboration, and contact center solution for business.
The platform itself operates using Google Cloud, which means that it satisfies HIPAA and SOC 2 compliance, Key benefits include the Mitel hosted PBX phone systems which can run on mobile devices on the go, plug and play service functionality, as well as a simple interface that allows for one-click management of systems.
The basic pricing tier includes PBX, conferencing, and collaboration tools. The next level up adds call recording and integration features on top. Note that advertised pricing is for 50-100 users and that a smaller number of users will likely be charged at a higher rate.
However, for those with teams you can mix and match different plan types for different users, therefore ensuring you're only paying for the level of service required from each for greater cost efficiency.
8x8 offers a cloud-based platform that provides different service tiers for providing calls, conferencing, collaboration, and a call center.
For small businesses, the cheapest tier available is the 8x8 Express, which is available with a 30-day free trial. There are a lot of basic but essential features present, and this level of plan could be a great way for a very small business or start-up to try out the phone service without much outlay.
After that tier plans offer unlimited calling to fourteen countries, mobile apps, team messaging, HD video conferencing with screen sharing, call recording, transcripted voicemails, analytics, Single Sign On (SSO), as well as integration with Salesforce, Zendesk, and NetSuite.
More expensive tiers for large businesses and enterprises add unlimited calling to more countries, supervisor analytics, call quality reporting, and an operator switchboard.
Compared to other providers 8x8 can work out as an especially cost-effective phone service for small businesses.
Phone.com aims to be an affordable business VoIP service for small businesses, and with base plan that is cheaper than most competitors. The trade-off is that the plan offers limited voice minutes and text message volumes that may not be adequate for most business use.
On the bright side, even on this bare plan there are premium features included, such as voicemail to email, call blocking and call queuing. It is also indicated that the service is HIPAA compliant to meet the standards of privacy for healthcare-related businesses.
Perhaps the more realistic options for most businesses are the more expensive options which increase the limits on phone minutes and texts.
What Phone.com does really well is make full-featured cloud-based business phone services really accessible to the smallest of businesses, so whether you're a one-person LLC or sole trading you can still access features normally available only to enterprises.
Whether you're looking for a more traditional PBX phone system or a VoIP phone system, there are a lot of different providers out there. Which one is best for you will depend on your own needs and business size. While we've featured five providers above, there are a huge number of alternatives. Here we'll take a quicker look at another five.
Avaya (opens in new tab) is another of the big names in unified communications, and along with Mitel has established itself as a leading specialist player for business telecommunications. Even so, the Avaya OneCloud caters for the full range of business sizes, from small to enterprise, so don't be put off thinking big names means big costs. Cloud-based VoIP is already an established offering from Avaya, with many different options available to suit your business.
FluentStream (opens in new tab) is another cloud-based VoIP provider that offers a multi-faceted UCaaS platform and a good number of integrations. There's a decent list of features even for the basic plan ($20 per month), with increasing levels of service options up to contact center level. As expected, mobile use is treated as standard rather than an option, with apps available for Android and iOS.
Skype (opens in new tab) is possibly an option easily overlooked, but had already established itself as a leading provider of VoIP even before it was purchased by Microsoft. Now it offers all the cloud and Office integrations you'd expect from the powerhouse parent company. So long as you're happy to keep your calls online and use mobile phones or tablets for calls and conferencing, this could be the cheapest option of all the ones listed here.
Spitfire (opens in new tab) is an impressive VoIP provider without being a standout. The fact the company owns and maintains its own SIP trunking infrastructure is a huge plus, as is their porting agreement with major telecommunications providers in the UK. And international porting makes it possible to communicate seamlessly with customers and clients from across the world.
How we tested the best business phone service
To test for the best business phone service we searched for a range of popular options as well as took recommendations from people we know who run their own business phone service. We then tried each platform to see how user-friendly each was, as well as determine what range of tools and advanced options were available. Pricing also came into account when determining our best list.
Which business phone service is best for you?
When deciding which of the best business phone services to use, first consider what actual needs you have. For example, someone simply wanting to talk to a handful of people on a casual basis may find a cheaper option is the most cost-effective while providing all of the necessary tools that would be required. However, if you're planning to use a business phone service for professional or business purposes, especially with a large number of people and on a regular basis, then you will probably want to look to the higher-end options for the more advanced tools that are included.