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Salesforce-Experience-Cloud-Consultant Salesforce Certified Experience Cloud Consultant

Exam Specification: Salesforce Certified Experience Cloud Consultant

Exam Name: Salesforce Certified Experience Cloud Consultant
Exam Code: Not specified
Exam Duration: 105 minutes
Passing Score: 65%
Exam Format: Multiple-choice, multiple-select

Course Outline:

1. Experience Cloud Overview
- Introduction to Experience Cloud and its key features
- Understanding the benefits and use cases of Experience Cloud
- Exploring the components and functionalities of Experience Cloud

2. Experience Cloud Planning and Design
- Gathering requirements and analyzing business needs
- Designing the Experience Cloud architecture and site structure
- Configuring user authentication and security settings

3. Experience Builder and Page Layouts
- Creating and customizing Experience Cloud pages using Experience Builder
- Designing and configuring page layouts for different user profiles
- Implementing branding and theming options for a consistent user experience

4. Content Management and Collaboration
- Configuring content management features within Experience Cloud
- Defining content types, categories, and tags for organizing content
- Enabling collaboration and knowledge sharing through communities

5. Data Integration and Customization
- Integrating Experience Cloud with external systems and data sources
- Implementing custom data models and objects to meet specific requirements
- Configuring data sharing and visibility rules for personalized user experiences

6. Community Engagement and Analytics
- Implementing community engagement features like forums, chat, and events
- Analyzing user behavior and engagement through community analytics
- Optimizing community performance and user satisfaction based on analytics insights

7. Mobile and Lightning Experience
- Configuring Experience Cloud for mobile devices using Salesforce mobile app
- Customizing the mobile experience and optimizing responsiveness
- Leveraging Lightning components and features for enhanced user interactions

Exam Objectives:

1. Explain the key features and capabilities of Experience Cloud.
2. Design and plan the architecture for Experience Cloud based on business requirements.
3. Configure and customize Experience Cloud pages using Experience Builder.
4. Manage content and collaboration within Experience Cloud.
5. Integrate Experience Cloud with external systems and data sources.
6. Customize data models and objects to meet specific business requirements.
7. Analyze community engagement and usage using community analytics.
8. Configure Experience Cloud for mobile devices and optimize the mobile experience.
9. Leverage Lightning components and features within Experience Cloud.

Exam Syllabus:

1. Experience Cloud Overview
- Key features and benefits of Experience Cloud
- Use cases and industry examples
- Components and functionalities of Experience Cloud

2. Experience Cloud Planning and Design
- Gathering requirements and analyzing business needs
- Experience Cloud architecture and site structure
- User authentication and security considerations

3. Experience Builder and Page Layouts
- Experience Builder overview and usage
- Creating and customizing Experience Cloud pages
- Designing page layouts for different user profiles

4. Content Management and Collaboration
- Configuring content management features
- Content types, categories, and tags
- Collaboration and knowledge sharing options

5. Data Integration and Customization
- Integrating Experience Cloud with external systems
- Custom data models and objects
- Data sharing and visibility rules

6. Community Engagement and Analytics
- Community engagement features and options
- Community analytics and reporting
- Performance optimization based on analytics insights

7. Mobile and Lightning Experience
- Experience Cloud on mobile devices
- Customizing the mobile experience
- Lightning components and features integration
Salesforce Certified Experience Cloud Consultant
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Question: 49
Cloud Kicks (CK) uses SSO (Single Sign-on) for its customer portal. The customer portal is built on the Customer
Service template which uses LDS (Lightning Design System) and has public pages that use Lightning Web
Components. CK gas also set up the Salesforce Content Delivery Network (CDN) for its domain, which CK is
planning to change.
A. Changing the Salesforce CDN overwrites LDS defaults.
B. Changing the Salesforce CDN affects SAML SSO settings for all custom URLs in that domain.
C. Changing the Salesforce CDN impacts the AppExchange packages in the org that use Documents object.
D. Changing the Salesforce CDN impacts definitions of all Lightning Web Components used in public pages.
Answer: B
Question: 50
A consultant recently finished gathering requirements for a Cloud Kicks (CK) project that will launch five new
Customer Experience Cloud sites worldwide, all on a brand new Salesforce org. The purpose of these sites is to a
generate buzz around new CK models and crowdsource new ideas for the RAD department.
The consultant knows Multiple Books that they need to enable moderation and rate limit rules as part of their planning
and must meet the following requirements:
* Each site must have three unique content moderation rules that flag specific keywords.
* Each site must have four unique rate rules that govern posting limits.
* All authenticated users must be able to post on demand. Calculator
What should the consultant consider doing before beginning work on these sites?
A. Ensure that both the notify and freeze actions for all site rate rules are implemented.
B. Notify the stakeholders that the number of content moderation rules, but not rate rules, exceeds the org limit.
C. Notify the stakeholders that the number of rate rules, but not content moderation rules, exceeds the org limit.
D. Notify the stakeholders that the number of both moderation and rate rules exceeds the org limit.
Answer: D
Question: 51
Universal Containers has recently launched a site for its retailers. Retailers are able to collaborate with other retailers
around topics; however, retail managers arent able to see records owned by their peers and subordinates.
What should be done to resolve the issue?
A. Retail managers need to be put in the executive role in the Role Hierarchy.
B. Retail managers need to be given Super User access.
C. A Sharing Rule needs to be created.
D. A Sharing Set needs to be created.
Answer: B
Question: 52
Which step does the system administrator have to take to create a partner user?
A. Create a partner queue, and add users to it.
B. Select Enable Partner User from the Contact Detail page.
C. Assign the Gold Partner permission to the user.
D. Add the user to the All Partner Portal Users public group.
Answer: B
Question: 53
Which component can be embedded into an Experience Cloud site to start conversations with customers using the
channels they prefer?
A. Channel Menu
B. Chat
C. Service Your Way
D. Service Console
Answer: A
Question: 54
Northern Trail Outfitters wants to add a background image to a record list of products in its digital experience.
How should an administrator accomplish this?
A. Use an HTML component
B. Create CMS items.
C. Use a Flexible page layout.
D. Build a custom Lightning component.
Answer: C
Question: 55
Universal Containers (UC) has a customer portal so that customers can manage their shipping. UC has several sharing
rules in place and leverages the External Account Hierarchy to assist with data access. One of UCs large customers,
Cloud Kicks, has recently acquired Northern Trail Outfitters. Sales wants to merge these two accounts, but they are
getting an error.
What could be the cause of the error?
A. Accounts with active Experience Cloud users cannot be merged with another account.
B. The user trying to merge the accounts does not have the Merge Portal Roles permission.
C. The user trying to merge the accounts does not have the System Administrator profile.
D. Accounts used in an External Account Hierarchy cannot be merged with another account.
Answer: D
Question: 56
DreamHouse Realty (DR) has active participation of home owners and prospective buyers in its Experience Cloud site
that uses Chatter. Recently, DR observed a significant number of comments being marked as spam. ORs Salesforce
and Security teams did further analysis and identified the posts made by the spammers.
ORs Management team has decided to remove all the spammers posts and comments from the Experience Cloud site.
What should the Experience Cloud consultant recommend to remove them?
A. Utilize the Insights reports by creating and using a custom action to remove all the spammers posts and comments.
B. Submit a high-priority case with Salesforce Support to remove all of the spammers posts and comments. The site
will be under maintenance state until resolution.
C. Experience Cloud site managers, moderators, and admms work together to remove all the spammers posts and
comments manually.
D. Enable Experience Cloud Einstein features to remove all the spammers" posts and comments as a background
action.
Answer: A
Question: 57
Ursa Major Solar (UMS) has a discussion thread on its Experience Cloud site for customers to provide feedback on the
companys latest product release. To help ensure new members understand what the discussion thread is meant for and
to monitor their first posts, UMS would like to approve the first post of any new member who has joined within 7 days
or less.
What is needed to configure this?
A. Create a moderation rule with the appropriate content criteria.
B. Create a Community moderator with Delete permissions.
C. Create a Community moderator with Approval permissions.
D. Create a moderation rule with the appropriate member criteria.
Answer: D
Question: 58
Cloud Kicks (CK) has a Partner Community with an External Account hierarch. The Number of Partner Roles is set to
two with the roles defined as Partner Manager and partner user.
If CK has a Partner user at a child account that creates a case, who will have access?
A. The Partner user who created the case those in the Partner Manager role above them, and those in the Partner
manager role in the Partner account
B. The Partner user who created the case, their peers in the Partner user role, those in the Partner manager role above
them, those in the Partner user role in the partner account, and those in the partner Manager role in the parent account.
C. The partner user who created the case, their peers in the partner user role, those in the partner Manager role above
them, and those in the Partner Manager role in the parent account.
D. The partner User who created the case, those in the partner Manger role above them, those in the Partner user role
in the parent account, and those in the partner manager role in the parent account.
Answer: B
Question: 59
What are three goals Ursa Major Solar can accomplish with experience Cloud moderation functionality? Choose 3
answers
A. Allow members to remove other member from the Experience site if desired.
B. Track Flagging and moderation activity within the Experience site.
C. Allow members to flag posts comments files, and messages that are inappropriate or spam.
D. Designer specific users as moderators so that they can closely monitor the size.
E. provide members Audience Targeting permissions within the Experience site.
Answer: B,C,D
Question: 60
Cloud Kicks (CK) is using audience targeting to display pages and components to certain users based on their assigned
audience. The New York City account contain multiple departments; all of which belong to that account. One of the
page virtualization of the Home page of CKs Experience Cloud site a assigned to the New York City audience. CK
also has a Rich Content Editor component within this Home page that is assigned inly to the Legal Department
audience.
Who will be able to see the Rich Content Editor component?
A. New York City audience members with the Legal Department sharing set
B. Members that are part of both the New York City audience and the Legal Department audience
C. All Cloud Kicks Experience Cloud site members
D. All New York City audience members.
Answer: B
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Salesforce Salesforce benefits - BingNews https://killexams.com/pass4sure/exam-detail/Salesforce-Experience-Cloud-Consultant Search results Salesforce Salesforce benefits - BingNews https://killexams.com/pass4sure/exam-detail/Salesforce-Experience-Cloud-Consultant https://killexams.com/exam_list/Salesforce This Is What Whales Are Betting On Salesforce

Deep-pocketed investors have adopted a bearish approach towards Salesforce CRM, and it's something market players shouldn't ignore. Our tracking of public options records at Benzinga unveiled this significant move today. The identity of these investors remains unknown, but such a substantial move in CRM usually suggests something big is about to happen.

We gleaned this information from our observations today when Benzinga's options scanner highlighted 24 extraordinary options activities for Salesforce. This level of activity is out of the ordinary.

The general mood among these heavyweight investors is divided, with 33% leaning bullish and 66% bearish. Among these notable options, 10 are puts, totaling $980,886, and 14 are calls, amounting to $619,813.

What's The Price Target?

Based on the trading activity, it appears that the significant investors are aiming for a price territory stretching from $140.0 to $390.0 for Salesforce over the accurate three months.

Insights into Volume & Open Interest

In terms of liquidity and interest, the mean open interest for Salesforce options trades today is 930.53 with a total volume of 5,604.00.

In the following chart, we are able to follow the development of volume and open interest of call and put options for Salesforce's big money trades within a strike price range of $140.0 to $390.0 over the last 30 days.

Salesforce Option Volume And Open Interest Over Last 30 Days

Largest Options Trades Observed:

Symbol PUT/CALL Trade Type Sentiment Exp. Date Strike Price Total Trade Price Open Interest Volume
CRM PUT SWEEP BEARISH 01/12/24 $255.00 $240.2K 752 1.0K
CRM PUT SWEEP BEARISH 01/12/24 $255.00 $204.2K 752 2.8K
CRM PUT SWEEP BULLISH 01/12/24 $255.00 $144.3K 752 7
CRM CALL TRADE BULLISH 01/17/25 $200.00 $107.2K 1.6K 0
CRM PUT SWEEP BULLISH 01/12/24 $255.00 $88.0K 752 517

About Salesforce

Salesforce Inc provides enterprise cloud computing solutions. The company offers customer relationship management technology that brings companies and customers together. Its Customer 360 platform helps the group to deliver a single source of truth, connecting customer data across systems, apps, and devices to help companies sell, service, market, and conduct commerce. It also offers Service Cloud for customer support, Marketing Cloud for digital marketing campaigns, Commerce Cloud as an e-commerce engine, the Salesforce Platform, which allows enterprises to build applications, and other solutions, such as MuleSoft for data integration.

After a thorough review of the options trading surrounding Salesforce, we move to examine the company in more detail. This includes an assessment of its current market status and performance.

Current Position of Salesforce

  • Currently trading with a volume of 2,053,020, the CRM's price is down by -1.15%, now at $253.19.
  • RSI readings suggest the stock is currently may be approaching overbought.
  • Anticipated earnings release is in 56 days.

What Analysts Are Saying About Salesforce

In the last month, 4 experts released ratings on this stock with an average target price of $307.5.

  • An analyst from Wolfe Research has elevated its stance to Outperform, setting a new price target at $315.
  • Maintaining their stance, an analyst from Piper Sandler continues to hold a Neutral rating for Salesforce, targeting a price of $285.
  • In a cautious move, an analyst from Wells Fargo downgraded its rating to Equal-Weight, setting a price target of $280.
  • Showing optimism, an analyst from Morgan Stanley upgrades its rating to Overweight with a revised price target of $350.

Trading options involves greater risks but also offers the potential for higher profits. Savvy traders mitigate these risks through ongoing education, strategic trade adjustments, utilizing various indicators, and staying attuned to market dynamics. Keep up with the latest options trades for Salesforce with Benzinga Pro for real-time alerts.

© 2024 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.

Wed, 03 Jan 2024 03:15:00 -0600 en text/html https://www.benzinga.com/markets/options/24/01/36475361/this-is-what-whales-are-betting-on-salesforce
Biggest CEO successes and setbacks: 2023’s triumphs and 2024’s challenges No result found, try new keyword!There is no CEO who has successfully pulled off a more dramatic reversal in sentiment and narrative over the last 12 months than Marc Benioff. horde of activist investors piling into Salesforce ... Thu, 04 Jan 2024 03:06:06 -0600 en-us text/html https://www.msn.com/ Top 10 World Changing Negotiations For 2024

The global economy is in turmoil. The war in Ukraine, the COVID pandemic, the Israel-Hamas conflict, and other factors have created a maelstrom of economic uncertainty.

There is a growing sense of dissatisfaction with the current international order. Concerned citizens around the world are questioning the legitimacy of institutions like the United Nations and the World Health Organization.

These factors are creating a unique opportunity for countries to leverage the power of negotiation to address the challenges facing our planet. Effective and strategic negotiations would help us create a more stable and prosperous future for all.

Here are 10 of the most crucial negotiations that will shape the world in 2024.

10. Amazon AMZN and Salesforce CRM : The (Probable) Business Deal of the Year

Rumors say Amazon Web Services (AWS) and Salesforce have been in merger talks for several months. If it happened, it would combine two of the largest and most successful tech companies in the world.

Amazon would have a dominant position in the cloud computing and CRM (customer relationship management) markets. Amazon's cloud computing capabilities could also be integrated with Salesforce's CRM software to create a more comprehensive and powerful suite of business applications.

On the one hand, businesses would have access to top tier business tools. On the other hand, there would be virtually no competition. Those who could afford it would have a tremendous advantage over those who can’t.

The deal would help both companies diversify their businesses and reduce their reliance on a single market. For Amazon, Salesforce would provide a new revenue stream from the B2B market. For Salesforce, Amazon's cloud computing capabilities would provide it a competitive edge in the cloud market.

Antitrust regulators would certainly scrutinize any such plan over concern it would provide the combined company too much power. Furthermore, Amazon and Salesforce have very different cultures, and it may be difficult for the companies to integrate their operations smoothly. Complex negotiations among the companies, within the companies, and with regulators will be required. The potential benefits could be enormous for the two companies and their customers.

9. G20 Negotiations That Will Shape The World

The G20 (Group of 20) is an international forum for the world's 20 largest economies, accounting for approximately 85 % of global GDP and two-thirds of the world's population. Negotiations held there have direct consequences for the economic, environmental, and social well-being of a vast majority of the planet. The 2024 G20 summit will take place in Rio de Janeiro in November.

The ongoing war in Ukraine, rising inflation and interest rates, combined with debt crises in many countries will keep discussions on financial stability and crisis preparedness high on the agenda. accurate disruptions in global food and energy supply chains highlight the need for international cooperation to ensure food security, especially for vulnerable populations. Trade policies and agricultural development are likely to be key discussion points.

Furthermore, the G20 is expected to discuss ways to harness the power of digitalization for economic growth while addressing issues like cybersecurity, data privacy, and the implications of artificial intelligence.

It would be laudable if the UN’s Sustainable Development Goals (SDG) would be re-negotiated. Bjorn Lomborg correctly pointed out their unrealistic nature and how to convert them to goals that would be relatively easily implementable and extremely efficient in addressing human suffering.

While the goals are laudable, there are always the same problems when it comes to negotiations between nations: Domestic political realities often hinder efficient collaboration. The ongoing geopolitical conflicts could further complicate progress on critical issues.

8. Arms Control: The Lost Race

The United States and Russia are the world's two largest nuclear powers, and they have a long history of arms control agreements. However, these agreements are under strain, and there is a risk that the two countries could enter a new arms race.

Anticipated challenges in arms control negotiations for 2024 encompass a spectrum of complex factors. Heightened global tensions among major powers, notably the United States, Russia, and China, may complicate efforts to reach agreements.

The rapid evolution of technology, including advancements in cyber warfare and autonomous weapons, poses a challenge in crafting treaties that effectively regulate these capabilities. The persistent concern of nuclear proliferation, either through the spread of weapons to additional states or regional tensions, remains a focal point.

Non-state actors, such as terrorist groups, add an additional layer of complexity, requiring negotiations to prevent weapons from falling into the wrong hands. Trust deficits among nations, historical disputes, and suspicions about intentions contribute to the difficulty of successful arms control negotiations. The intricacies of coordinating multilateral agreements involving diverse interests require adept diplomacy to strike a balance that addresses the concerns of all parties.

Moreover, the perennial challenge of verification and compliance mechanisms persists, demanding effective measures to ensure that nations uphold their commitments. In essence, the landscape of arms control negotiations in 2024 is shaped by a dynamic interplay of geopolitical, technological, and diplomatic factors.

7. Negotiating a More Effective WTO

The World Trade Organization (WTO) is facing several obstacles in 2024 that could hinder its ability to promote economic growth and prosperity around the world.

Recent global tensions have led to a climate of distrust and there has been a surge in protectionism around the world, as countries have sought to protect their own industries from foreign competition. This has made it more difficult to reach deals on trade liberalization, as the WTO is a multilateral organization, relying on consensus among its member countries to reach decisions.

A particular problem is the increasing power of large technology companies, such as Meta, Alphabet, and Amazon. They have built quasi-monopolies and the WTO needs to find a way to address the power of these companies without jeopardizing free trade.

The main challenge, however, will be dealing with the general challenge in terms of legitimacy and relevance. The WTO has been criticized for being too focused on the interests of developed countries and for not doing enough to address the concerns of developing countries. This has led to a decline in support for the WTO among many of its members.

If the WTO is unable to address these challenges, it could risk becoming irrelevant in an increasingly interconnected global economy. Losing an institution focused on promoting global collaboration through negotiations would be a great loss for our world.

6. North Korean Nuclear Threat: Negotiating With A Devil

North Korea’s erratic antics threaten both regional and global security. The rogue nation continues to test nuclear weapons and has developed a range of missiles that could reach much of the United States. It is a serious and alarming issue.

Certainly, the US is working on resolving the issue vital for national security. However, the international community should quickly join the top-level negotiations to build a consensus on how to dampen the North Korean threat, even to draw the country closer to the world economic community and find ways to work towards common goals.

How can a win-win outcome be established? How can democratic nations negotiate with a tyrant? There lies the core of the problem which requires excellent negotiation skills.

It may be that positive and negative leverage can be used through a process of both tightening sanctions on the country and providing economic assistance.

One thing is certain: North Korea is a real and present threat to peace on Earth, and world leaders would do well to negotiate a strategy for helping the country’s people overcome their adversities.

5. AI Regulations: Making a Deal Before the Race is Over

The development of artificial intelligence (AI) has the potential to accelerate world progress, but it also poses serious risks. On the military end, for instance, not only does AI promise quicker responses and more accurate targeting, but it also amplifies the consequences of hasty or inaccurate decisions.

While the public may wonder whether AI will cause them to lose their jobs, business leaders are scurrying to leverage AI before their competitors do.

Meanwhile, politicians are busy creating regulations and guidelines for the responsible development and use of artificial intelligence. It includes addressing issues such as data privacy, algorithmic fairness, and the development of human-centered AI systems.

The EU has, as is often the case, been among the first to come up with specific regulations. That is a tall order. The challenge lies in managing the risks without hampering innovation.

There won’t be effective regulations unless they are decided on a global scale, e.g. by the G20. Industry leaders, big tech, and startups alike must be quick to meet political leaders to come up with win-win solutions before AI endeavors are being killed locally or just moved to countries without restrictions.

4. The US-Iran Nuclear Deal: Mission Impossible

The fate of the 2015 Iran nuclear deal, formally known as the Joint Comprehensive Plan of Action (JCPOA), hangs in the balance in 2024. The Biden administration has made reviving the deal a priority, but it faces opposition both from Iran and from domestic critics.

The United States will need to tread carefully in its efforts to revive the JCPOA. It will need to address Iran's concerns about the Trump administration’s decision to withdraw from the deal, while also convincing its allies that the JCPOA is the best way to prevent Iran from developing nuclear weapons.

The Biden Administration must build a coalition of support for — one that includes not just America’s European allies but also countries like China and Russia. The Taiwan-China situation and the Russian war in Ukraine further complicate a possible deal. But the most pressing issue is Iran’s presumed involvement in the Hamas-led massacre of Israelis on October 7.

As a negotiation advisor, I am usually quick to provide advice but this is one of the most complicated scenarios I have ever observed and I can not even imagine a viable deal in the near future.

3. Armenia-Azerbaijan: On The Road To Peace

Armenia and Azerbaijan, embroiled in a longstanding conflict over Nagorno-Karabakh, face substantial negotiation challenges in their pursuit of peace. Despite a 2020 Russian-mediated agreement and subsequent peacekeeping, tensions escalated in 2022 with Azerbaijan's invasion of Armenian territory. The EU and US, attempting to mediate, were dismissed by Azerbaijan, claiming bias in favor of Armenia.

One of the unique challenges stems from the stark political differences between the two nations. Armenia, a democratic state, engages in negotiations with Azerbaijan, led by the authoritarian President Ilham Aliyev. This stark contrast in political systems adds complexity to the diplomatic landscape.

Key negotiation challenges include border disputes, with Armenia advocating for delineation using Soviet military maps, a proposal opposed by Azerbaijan. The political will for a peace treaty becomes a sticking point, as Azerbaijan insists on separating the border issue from the overall agreement. The Armenian opposition, wary of potential territorial concessions, emphasizes the importance of border delimitation before the prime minister signs, expressing concerns about giving in too easily.

The negotiations also grapple with the aftermath of a mass exodus, where over 100,000 people fled the conflict. Despite goodwill gestures, such as a prisoner exchange, and a rare bilateral meeting between leaders in St Petersburg on 26 December 2023, paving the way for an agreement, the complexity of drafting a peace agreement persists. Seven drafts have been exchanged, with the unresolved issue of linking Azerbaijan to its exclave of Nakhichevan, crucial for national security.

The negotiation process involves international recognition of Nagorno-Karabakh as Azerbaijani territory, further complicated by the geopolitical interests of Turkey, Russia, Iran, the US, and the EU in the strategically critical region. The draft agreement's principles focus on mutual respect, rejection of territorial claims, adherence to international law, and the opening of communication routes.

The negotiation challenges extend to the potential role of a bilateral commission and the unresolved issue of a land transportation link between Azerbaijan and Nakhichevan. With the peace process ongoing through the OSCE Minsk Group, the outlook remains uncertain, with the possibility of a breakthrough or stalling in 2024. Despite the complexities, there is a sense that both sides are ready to pursue peace, underscoring the intricate and challenging nature of the negotiations.

2. Israel-Palestine: A Road From Terror And Destruction To Peace?

The Israeli-Hamas conflict is an ongoing source of instability in the Middle East, and there is little hope for a lasting peace agreement in the near term. The barbaric attacks of Hamas on Israeli civilians and Israel’s response, which many judged too harsh on the civil population, have broken any trust that previously existed between the two parties.

World leaders, however, are committed to restarting negotiations in full awareness that there is no easy solution. One of the primary sticking points is the status of Jerusalem. Both claim Jerusalem as their capital. This is a difficult issue to resolve, but it is an essential piece to the puzzle for any peace agreement.

Another challenge to peace is the presence of Israeli settlements in the West Bank. The settlements are illegal under international law — which Israel disputes — and are a recurrent theme in negotiations between the countries. The Palestinians want the settlements to be dismantled, while Israel is reluctant to do so.

Despite the challenges both sides have a shared interest in peace, and hope remains that the conflict can be resolved. The Abraham Accords, initiated by President Trump, were groundbreaking, as several Arab nations agreed to normalization of their relations with Israel in exchange for Israel taking further annexations of Palestinian territory off the table. So, negotiations are in fact possible. Third parties will be key, as those can use positive as well as negative leverage through procedures such as trade agreements and multinational investments.

If the international community can help to bring about a peace agreement between Israel and Hamas, it would be a major step forward for the region and the world.

1. Russia-Ukraine War

The ongoing conflict between Russia and Ukraine exerted a devastating impact on the two countries and resulted in a major humanitarian crisis. Several governments imposed sanctions on Russia and provided military and humanitarian assistance to Ukraine.

The negotiations between Russia and Ukraine began before the start of the invasion in February 2022. The two sides have held numerous rounds of talks since, both in person and virtually, but so far have been unable to reach an agreement.

The key negotiation issues discussed include the following:

  • The status of Crimea: Ukraine is demanding the return of Crimea, which was annexed by Russia in 2014. Russia has said that Crimea is part of Russia and is not negotiable.
  • The status of Donbas: Ukraine is demanding that Russia withdraw its troops from the Donbas region, which is in eastern Ukraine. Russia says it will only withdraw its troops if Ukraine agrees to a neutral status and a demilitarized border.
  • Guarantees of security: Ukraine is demanding security guarantees from other countries and NATO to prevent Russia from invading again. Russia says it is not willing to provide Ukraine such guarantees.

The war in Ukraine could continue for many years to come. It could escalate into a wider conflict between Russia and NATO members, causing a major global crisis with potentially catastrophic consequences. Putin has the world’s largest nuclear arsenal. It’s not possible to triumph over a nation that has the ability to destroy the entire planet.

German foreign secretary Baerbock blurting out that “We want Ukraine to win this war”, is actually displaying a misunderstanding of global conflicts: they are not football games. With the West’s focus on imposing sanctions on Russia and providing military and humanitarian assistance to Ukraine, it has lost the possibility to act as a mediator.

But the international community must work to de-escalate the conflict and engage in diplomatic efforts to find a long-term solution for the two neighboring countries. Countries in Africa, the Middle East, and Asia haven’t taken sides. And they have already done what the West should have done right from the beginning: Addressing the root causes of the conflict, such as the expansion of NATO and Russia’s security concerns.

India’s Prime Minister Modi talked to Ukrainian President Zelensky and Russian President Putin, stating that “India is ready to contribute to any peace efforts”. Indonesia outlined a very concrete Peace Plan in June. The decisive factor could be China, which appointed a Special Representative in April to facilitate a deal between the two parties through high-level shuttle diplomacy, moving back and forth between Kyiv and Moscow.

Conflicts cannot be resolved through moral righteousness — at the negotiation table.

There are certainly many more pressing issues to be negotiated, such as China’s annexation of Taiwan, which was just, for the first time, given a deadline: negotiations, such as the are many tensions at this point in time, such as Xi Jingping’s accurate statement that they are inevitable.

One would think that humankind would have by now clearly seen the futility of armed conflict and hatred. Deliberate and enthusiastic negotiations can pave the way for peace, and there is yet room on the planet for all people and every culture.

Think of it this way: Intense conflict always requires a successful negotiation before it can end. Consequently, the focus of world leaders should be on wisely applying the principles of negotiation. The outcome of that strategy would be the prevention of wars, the easing of tensions, and the discovery of solutions to pressing human issues. There is much to learn and much at stake for us all in 2024.

To become a world-class negotiator, follow me on LinkedIn, visit my website, and check out my book Convinced!: How to Prove Your Competence & Win People.

Tue, 02 Jan 2024 01:36:00 -0600 Jack Nasher en text/html https://www.forbes.com/sites/jacknasher/2024/01/02/top-10-world-changing-negotiations-for-2024/
Even more businesses will use AI and data to boost sales and services in 2024 No result found, try new keyword!The increased adoption of AI and data will have a big impact on organizations this year - and there's five other areas where business and technology leaders will need to focus, too. Thu, 04 Jan 2024 19:04:24 -0600 en-us text/html https://www.msn.com/ Salesforce Services Market Set to Surge with a 14.4% CAGR, Aiming for a Whopping US$ 33.5 Billion by 2029

The salesforce services market is set to top US$ 13 Billion in 2022 and is predicted to expand at a stupendous CAGR of 14.4% to reach a valuation of US$ 33.5 Billion by 2029. Salesforce services currently account for a 2% share in the global IT services market. Market development is mainly forced by the increasing adoption of salesforce services in the BFSI industry.

As Salesforce services defy the ‘one-size-fits-all’ concept, service providers are offering end-to-end assistance to help end-users get services that are best suited to their requirements. With thousands of Salesforce implementations across multiple enterprises, the Salesforce service providers are extensively focusing on creating impactful experiences to generate substantial profits.

Opportunities galore for manufacturers with the increasing focus of businesses on improved customer engagement and interaction – key imperative driving growth and profitability amid competitive spaces.

Request a sample Report for Comprehensive Insights
https://www.futuremarketinsights.com/reports/sample/rep-gb-4751

Some of the highly-effective Salesforce offerings- marketing cloud, commerce cloud, and community cloud to name a few- have gained immense popularity over the years, which is further nudging businesses to choose Salesforce services for long-term returns.

North America – A Hub of Opportunities for Service Providers:
According to the report, the increasing adoption of Salesforce services in the BFSI sector is likely to continue, making it one of the most lucrative verticals for Salesforce service vendors. Over the years, the focus of BFSI has shifted toward fruitful customer engagement in real-time and across any device. This, in turn, is pushing the demand for the adoption of Salesforce services in BFSI, thereby giving new opportunities for the Salesforce service vendors to reap profits.

Growth prospects for the Salesforce services, as the report opines, are high in North America, particularly in the US. In addition, the adoption of Salesforce services in Western Europe is estimated to intensify by the end of 2029, which is likely to encourage the vendors to solidify their service capabilities.

As far as growth and expansion are concerned, strategic business partnerships and acquisitions will continue to be the best way forward for vendors. Those alliances will lay the foundation for bespoke innovations to come to the fore, thereby creating a ‘win-win’ for both parties involved. Considering the challenges enterprises face in terms of Salesforce deployment, key service providers active in the market will continue to focus on offering unmatched support and assistance in a bid to ensure client satisfaction and engagement.

In addition, Salesforce service providers will also continue to center on getting ‘Salesforce service certifications’ to reap benefits in the long run, as these certifications will not only help them strengthen their core competencies but also expand their client bases.

Leading Key Players:
Since there are so many companies actively providing salesforce services, the nature of the market has become quite competitive. SAP SE, Oracle Corporation, Microsoft Corporation, Salesforce.com Inc., Adobe Inc., DXC Technology, Accenture PLC, IBM Corporation, Pegasystems Inc., Verint Systems Inc., Tata Consultancy Services Limited, and AT&T Inc. are some of the leading salesforce service companies.

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Salesforce Services Market Segmentation:

By Type of Service:

  • Planning
    • Advisory Services
    • Change Management
  • Implementation
    • Integrated Services
    • Custom Application Development
    • Application Modernisation and Data Migration
    • Testing Services
  • Manage
    • Monitoring
    • Upgrade
    • Governance
    • Helpdesk
    • Training
    • BPO

By Application:

  • Sales Cloud
  • Service Cloud
  • Marketing Cloud
  • App Cloud
  • Commerce Cloud
  • Analytics

By Vertical:

  • Salesforce Services in BFSI
  • Salesforce Services in Healthcare and Life Sciences
  • Salesforce Services in Media and Telecom
  • Salesforce Services in Retail and CPG
  • Salesforce Services in Government
  • Salesforce Services in Manufacturing
  • Salesforce Services in High Technology
  • Salesforce Services in Energy & Utilities

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & Pacific
  • Middle East & Africa (MEA)

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Sun, 31 Dec 2023 20:05:00 -0600 en-US text/html https://www.fmiblog.com/2024/01/01/salesforce-services-market-set-to-surge-with-a-14-4-cagr-aiming-for-a-whopping-us-33-5-billion-by-2029/
Salesforce: Remains Well-Positioned For Further Upside
Salesforce Building, Tysons Corner, Virginia (<a href='https://seekingalpha.com/symbol/USA' _fcksavedurl='https://seekingalpha.com/symbol/USA' title='Liberty All-Star Equity Fund'>USA</a>)

John M. Chase

Thesis

Salesforce, Inc. (NYSE:CRM) has grown past sales automation to become a top provider in CRM, which is one of the biggest and fastest-growing areas in enterprise software markets. Salesforce stands out from the rest because it was

Mon, 25 Dec 2023 21:09:00 -0600 en text/html https://seekingalpha.com/article/4659651-salesforce-remains-well-positioned-for-further-upside
Can Salesforce Stay on Top of CRM Providers in 2024?

Salesforce continues to dominate tech headlines and investment forums in 2024. The company has garnered much attention thanks to improved features and an increased stock price, but layoffs and leadership transitions are also part of the chatter surrounding the organization. Internal and external changes could pave the way for rivals like Microsoft and Oracle to claim more market share.

As our review of the Salesforce CRM makes clear, the vendor produces one of the best CRM platforms around. But that doesn’t mean businesses shouldn’t study Salesforce’s competitors. Another offering could better suit your needs, especially when you consider some of Salesforce’s downsides.

Editor’s note: Looking for the right CRM software for your business? Fill out the questionnaire below to have our vendor partners contact you about your needs.

Why you should consider Salesforce alternatives

The customer relationship management (CRM) space is full of large and midsize companies vying for the attention of businesses like yours. While only a few CRMs out there are real competition for Salesforce and its global scale, small business clients have a wide variety of vendors to consider.

Salesforce is the most prominent name on the market, with a vast array of features and integrations at reasonable pricing, but those positives may become negatives when viewed from a small business point of view. For example, too many choices can create analysis paralysis; with a plethora of features to choose from when choosing their Salesforce package, small business owners may become overwhelmed or distracted from their core business needs. Plus, many of the company’s integrations and features can be irrelevant and costly bells and whistles for some smaller businesses that can get by with basic functionality. You should also keep in mind that bigger doesn’t always mean better when it comes to customer service. Salesforce, despite being the global CRM leader, has gained a reputation for limited customer support within small business circles.

Fortunately, all it takes is a little research to discover which Salesforce alternatives may be more ideal for your business. We’ve gotten the process started for you by rounding up some of Salesforce’s top competitors below.

Salesforce is the market leader in the CRM space, but small businesses may want to look elsewhere for a vendor that delivers quick customer service and provides the level of individual attention smaller companies need.

Top Salesforce competitors

Could one of Salesforce’s top competitors be a better solution for your small business? We recommend considering these vendors.

Keap

One of the things we love most about Keap is its ease of use. This CRM platform is super customizable to your business’s unique needs and makes automation simple to set up. You can add over 2,500 software integrations and sales and CRM marketing tools to expand its functionality. However, Keap’s contact-based pricing model means costs will increase for businesses with more than 10,000 contact names (contacts could include all of your current and past customers, as well as customer leads). This may not be a significant drawback, however, for very small businesses with limited client lists:

  • Why it stands out: Keap’s CRM platform stores all customer activity in a centralized space. Your business’s customer interactions are added automatically. The user dashboard makes it easy for you and your team to text, email, book appointments, process purchases and add invoices from the same screen. 
  • Pricing: The Pro plan starts at $139 per month for two users. The Max plan starts at $199 per month for three users. The company also offers a 14-day free trial.

Find out more in our detailed Keap review.

Zoho CRM

Zoho CRM is designed to increase leads, accelerate sales and accurately measure performance with ease and efficiency. Zia, the system’s artificial intelligence (AI)-powered assistant, predicts leads and deals, identifies potential customers for conversion and helps sales teams focus their efforts with user-friendly guidance. Note that only Enterprise subscribers have access to these AI-powered tools:

  • Why it stands out: This vendor particularly excels at serving remote and hybrid teams. Real-time notifications of customer interactions can reach your sales team in any location, easy-to-use automation saves time on repetitive tasks and the flexible dashboard makes it convenient to stay in touch with your entire sales team from anywhere.
  • Pricing: Zoho offers four plans — Standard, Professional, Enterprise and Ultimate. Pricing starts at $14 per user, per month, for the Standard package and tops out at $52 per user, per month, for the Ultimate option. We particularly like that the Enterprise tier gets you a customer journey command center, a Canvas visual CRM view, a mobile software development kit and multiuser portals. 

See our in-depth Zoho CRM review for a breakdown of each pricing tier.

Zendesk

Zendesk works incredibly well for businesses with complex customer profiles and industries with long-term customer relationships. It is especially well-suited for managing post-sale business activities, renewals and other customer service tasks. However, the home dashboard isn’t super user-friendly compared to other CRM options on the market. 

  • Why it stands out: You can enjoy a suite of collaboration tools that keep team members engaged and make it easier to work together from various locations. Customer data is aggregated from multiple customer touchpoints into a central database, preventing different departments from duplicating communications or missing context. 
  • Pricing: The monthly subscription price ranges from $19 to $99 per user, with a 30-day free trial option.

Using a CRM model alongside your CRM software can help Excellerate your company’s sales process while using a CRM for customer service can boost client retention.

Oracle NetSuite CRM

While Oracle is one of the biggest CRM companies in the world — competing alongside leaders like Salesforce, SAP, Microsoft and Adobe for market share — it can also be a powerful tool for small e-commerce businesses. Its Oracle NetSuite product is a truly unified, all-in-one commerce solution for sales, marketing and operations. Just be aware that access to all features and tools requires purchasing Oracle’s enterprise resource planning platform.

  • Why it stands out: The Oracle CRM includes custom integrations with the full suite of Oracle products. It also provides a robust CRM analytics system, highly rated mobile applications and full browser and cloud support.
  • Pricing: Costs are not available online because quotes are generated based on each business’s specific needs.

While pricing isn’t readily available, our full review of the Oracle NetSuite CRM is jam-packed with other must-know information on other aspects of this Salesforce rival.

monday Sales CRM

For businesses with never-ending task lists and complex ventures, the monday Sales CRM from monday.com can help streamline project management processes as they relate to sales activities. The vendor’s core work management platform, which is included with the CRM, is designed to run and scale to any workflow. The software’s interfaces are easy to navigate, and the program comes equipped with unlimited boards to organize projects, from dashboards to customer data visualization tools: 

  • Why it stands out: Premade templates make building and implementing time-saving automation super simple. We like that all plans include 24/7 customer support.
  • Pricing: There are four plans available — Free, Basic, Standard and Enterprise (for large-scale operations). The free plan is limited to two users, 5GB of storage and 200+ templates. Basic and Standard are priced from $10 to $14 per user per month when billed annually, while companies interested in the Enterprise option need to get a custom quote. Students and nonprofits may qualify for discounted or free access.

Our review of the monday Sales CRM explains how the free version of the software differs from the tiers you have to pay for.

Other CRM competitors

The vendors we highlighted above are only some of the many other CRM providers small businesses can choose from. Companies like Less Annoying CRM, HubSpot, Insightly and SugarCRM can’t compete with Salesforce in terms of sheer size, but they understand the small and medium-sized business market. Like the other CRM vendors profiled in this article, these companies have built CRM solutions designed to serve small businesses with a more modern sales process that makes buying a software-as-a-solution product more transparent. 

Salesforce has an entry-level option called Salesforce Essentials. This product may be more appealing to small businesses that still want to work with the Salesforce brand but don’t need all of the company’s pricey tools.

The future of Salesforce and its competition

Salesforce is unique in that it acquired a dominant market share by targeting businesses of all sizes at the same time. The company continues to face stiff competition from big dogs like Oracle NetSuite CRM and Microsoft Dynamics as they move out of the enterprise-only market to nab contracts with large and midsize companies. That’s on top of the increasing competition Salesforce faces from CRM companies that focus exclusively on the small business set. 

The strength of the competitive landscape combined with the economic changes hitting the technology sector in 2024 promise to make it an interesting year for Salesforce. The alternatives that focus on serving the unique and evolving needs of small businesses, instead of on company growth and global market dominance, could chip away at Salesforce’s clientele. After all, a global presence and unmatched power don’t automatically make the Salesforce CRM the best option for your business.

Mona Bushnell and Jordan Beier contributed to this article.

Tue, 02 Jan 2024 09:59:00 -0600 en text/html https://www.businessnewsdaily.com/11203-salesforce-crm-competition.html
Salesforce.com (CRM) Up 5.4% Since Last Earnings Report: Can It Continue?

A month has gone by since the last earnings report for Salesforce.com (CRM). Shares have added about 5.4% in that time frame, outperforming the S&P 500.

Will the accurate positive trend continue leading up to its next earnings release, or is Salesforce.com due for a pullback? Before we dive into how investors and analysts have reacted as of late, let's take a quick look at the most accurate earnings report in order to get a better handle on the important catalysts.

Salesforce Beat on Q3 Earnings, Raised Guidance

Salesforce reported better-than-expected third-quarter results and raised guidance for the full fiscal 2024.

The enterprise cloud computing solution provider’s third-quarter non-GAAP earnings increased 51% to $2.11 per share from $1.40 reported in the year-ago quarter. The figure also surpassed the Zacks Consensus Estimate of $2.06. The robust year-over-year bottom line was mainly driven by higher sales and the benefits of ongoing cost-restructuring initiatives, which include the trimming of the workforce and a reduction in office spaces.

Salesforce’s quarterly revenues of $8.72 billion climbed 11% year over year, surpassing the Zacks Consensus Estimate of $8.71 billion. The top line also improved 10% in constant currency.

Salesforce has been benefiting from the resilient demand for its cloud and business software offerings in an uncertain macroeconomic environment as customers are continuing with their major digital transformation. The strong third-quarter top-line performance also reflects the benefits of its go-to-market strategy and sustained focus on customer success.

Additionally, the company’s initiative to integrate artificial intelligence into its offerings, like Slack and the launch of a generative AI-enabled Einstein GPT product, also boosted the demand for its solutions during the reported quarter.

Quarterly Details

Coming to CRM’s business segments, revenues from Subscription and Support (93% of the total revenues) increased 12.6% from the year-earlier period to $8.14 billion. However, Professional Services and Other (7% of the total sales) revenues decreased 4.1% to $579 million. Our third-quarter revenue estimates for the Subscription and Support and Professional Services segments were pegged at $8 billion and $701.8 million, respectively.

Under the Subscription and Support segment, Sales Cloud revenues grew 11% year over year to $1.91 billion. Revenues from Service Cloud also improved 12% to $2.07 billion.

Marketing & Commerce Cloud revenues jumped 9% to $1.23 billion. Salesforce Platform and Other revenues were up 11% to $1.69 billion. Also, revenues from Data increased 22% year over year to $1.25 billion.

Our estimates for Sales, Service, Market & Commerce, Platform & Other, and Data Cloud services third-quarter revenues were pegged at $1.86 billion, $2.01 billion, $1.24 billion, $1.7 billion and $1.19 billion, respectively.

Geographically, Salesforce registered revenue growth of 9% in America (67% of the total revenues), 18% in the Asia Pacific (10%) and 14% in the EMEA (23%) on a year-over-year basis.

Salesforce’s gross profit came in at $6.57 billion, up 14% from the prior-year period. Moreover, the gross margin improved 200 basis points (bps) to 75.3%.

Salesforce recorded a non-GAAP operating income of $2.72 billion, highlighting an increase of approximately 53% from the year-ago quarter’s level of $1.78 billion. Moreover, the non-GAAP operating margin expanded 850 bps to 31.2% from 22.7% in the year-ago quarter due to lower operating expenses as a percentage of total sales. Operating expenses as a percentage of revenues declined to 58% from 67% in the year-ago quarter.

Balance Sheet & Other Details

Salesforce exited the fiscal third quarter with cash, cash equivalents and marketable securities of $11.9 billion, down from the $12.4 billion recorded at the end of the previous quarter.

CRM generated operating cash flow of $1.53 billion and free cash flow of $1.37 billion in the third quarter. During the first nine months of fiscal 2024, the company generated operating and free cash flows of $6.83 billion and $6.24 billion, respectively.

As of Oct 31, 2023, the current remaining performance obligation reflecting revenues under contract for the next 12 months was $23.9 billion, up 14% on a year-over-year basis. The company bought back shares worth $1.93 billion in the third quarter and $5.93 billion during the first nine months of fiscal 2024. With this buyback of shares, CRM now has approximately $6 billion remaining under its current authorization limit of $20 billion.

Strong Guidance for Q4 and FY24

Salesforce provided strong guidance for the fourth quarter and updated the outlook for fiscal 2024. For the fiscal fourth quarter, Salesforce projects total sales between $9.18 billion and $9.23 billion (midpoint $8.205 billion), indicating 10% year-over-year growth.

The company expects no impact on fourth-quarter revenues from foreign currency exchange rates. Furthermore, CRM anticipates non-GAAP earnings per share in the band of $2.25-$2.26 for the current quarter.

For fiscal 2024, Salesforce narrowed the revenue guidance range to $34.75-$34.8 billion from the previous forecast in the band of $34.7-$34.8 billion. The company expects foreign currency exchange rates to negatively impact its fiscal 2024 revenues by $50 million.

Salesforce raised the fiscal 2024 non-GAAP earnings forecast to $8.18 and $8.19 per share instead of the $8.04-$8.06 per share band anticipated earlier. The company raised its fiscal 2024 estimates for the non-GAAP operating margin to approximately 30.5% from 30% expected previously. Moreover, it now anticipates operating cash flow to increase 30-33% year over year in fiscal 2024, up from the earlier projection of 22-23% growth.

Salesforce’s upbeat guidance for fiscal 2024 reflects the benefits of the company’s accurate price hike and the resilient demand for its solutions despite the challenging macroeconomic environment. In July 2023, CRM announced a price hike across its core products — Sales Cloud, Service Cloud, Marketing Cloud, Industries and Tableau — by an average of 9%, effective from August 2023.

The hike marked Salesforce’s first product price increase in the last seven years. The company stated that it invested more than $20 billion in the last seven years in research and development to deliver 22 new releases and add thousands of new features, including the accurate generative artificial intelligence, to its software.

How Have Estimates Been Moving Since Then?

It turns out, fresh estimates have trended upward during the past month.

The consensus estimate has shifted 6.68% due to these changes.

VGM Scores

At this time, Salesforce.com has a nice Growth Score of B, however its Momentum Score is doing a bit better with an A. However, the stock was allocated a grade of D on the value side, putting it in the bottom 40% for this investment strategy.

Overall, the stock has an aggregate VGM Score of C. If you aren't focused on one strategy, this score is the one you should be interested in.

Outlook

Estimates have been trending upward for the stock, and the magnitude of these revisions looks promising. Notably, Salesforce.com has a Zacks Rank #3 (Hold). We expect an in-line return from the stock in the next few months.

Performance of an Industry Player

Salesforce.com belongs to the Zacks Computer - Software industry. Another stock from the same industry, Intuit (INTU), has gained 9.9% over the past month. More than a month has passed since the company reported results for the quarter ended October 2023.

Intuit reported revenues of $2.98 billion in the last reported quarter, representing a year-over-year change of +14.7%. EPS of $2.47 for the same period compares with $1.66 a year ago.

Intuit is expected to post earnings of $2.29 per share for the current quarter, representing a year-over-year change of +4.1%. Over the last 30 days, the Zacks Consensus Estimate has changed -0.5%.

The overall direction and magnitude of estimate revisions translate into a Zacks Rank #3 (Hold) for Intuit. Also, the stock has a VGM Score of D.

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Fri, 29 Dec 2023 02:30:00 -0600 en-US text/html https://finance.yahoo.com/news/salesforce-com-crm-5-4-163009639.html
Salesforce escaped from the jaws of activists to find stability in 2023

This year did not start off great for Salesforce, with an unusual level of turbulence and uncertainty surrounding the company. But as the year comes to a close, Salesforce finds itself in surprisingly good shape financially: Its stock is up over 96% year-to-date. Earlier this year, such an outcome would have seemed impossible to imagine.

The bad news started rolling in even before the new year began, when co-CEO Bret Taylor, who many speculated was being groomed to be heir apparent to Marc Benioff, quite suddenly announced he was leaving the company at the end of November. A week later, Slack CEO and co-founder Stewart Butterfield announced he, too, was stepping down. Losing two key executives in less than a week would be a huge hit to any company, but it would be just the start of an onslaught of bad news for the CRM giant.

As the year began, we learned that activist investors were, well, quite active inside the company. This included Elliott Management, Starboard Value, ValueAct Capital, Inclusive Capital and Third Point. When activists show up, they usually have a strong opinion on how to “fix” a company, and this would be no different.

First, we learned that Salesforce was bringing in three new board members, which felt like a way to appease the activists — especially because one of them was Mason Morfit, CEO and chief investment officer of ValueAct, one of those very same activists.

Activists typically pressure the company to cut costs, and in corporate terms, that usually means cutting staff. Sure enough, Salesforce soon announced that it was cutting 10% of its workforce, or 7,000 people, on January 4, 2023. The excuse was that it had overhired during the pandemic and this was a correction, but it could also have been throwing the activists a cost-cutting bone.

Either way, reports suggested the company didn’t handle the layoffs well, engineers were being pressured, and Benioff began preaching about going back to the office after embracing work from home, and what Salesforce called the “Digital HQ,” during the pandemic. The company’s reputation as a progressive, employee-friendly organization took a big hit.

Sun, 24 Dec 2023 01:59:00 -0600 en-US text/html https://techcrunch.com/2023/12/24/salesforce-lookback-2023/
Salesforce's year of the boomerang: Here are the C-suite executives who joined, left, or returned in 2023

COO Brian Millham took on additional responsibilities. He now oversees about 70% of Salesforce's employees.

Brian Millham
Salesforce

President and COO Brian Millham has been with Salesforce since 1999, but his influence at the company has ballooned in the last 18 months, which has caused some speculation that he could be first in line to succeed CEO Marc Benioff. In 2023, Millham's purview expanded to include marketing, employee success, and business technology, in addition to his other responsibilities — global sales, customer success, global alliances and channels, and professional services. Millham was promoted to COO, two years after a promotion to chief customer success officer and COO of global distribution.

Chief business officer Ebony Beckwith left Salesforce after 14 years.

Ebony Beckwith
Courtesy of Ebony Beckwith

By the time company veteran Ebony Beckwith left Salesforce in May, she held three different titles: chief business officer, chief of staff to Marc Benioff, and CEO of Salesforce Foundation. Neither Salesforce nor Beckwith gave a reason for her departure. Her LinkedIn profile has not been updated with a new job. Beckwith joined Salesforce in 2008 and began leading philanthropic efforts in 2014.

Former CMO Sarah Franklin is leaving the company at the end of the year to join Lattice as CEO.

Sarah Franklin
Salesforce

After 15 years at Salesforce, Sarah Franklin has been named CEO of HR software startup Lattice, run by Jack Altman, brother of Sam Altman. She starts on January 2. In June, Franklin moved from her role as Salesforce's chief marketing officer to chair of the advisory board alongside Alex Dayon, who is retiring at the end of the year. Franklin was named president and CMO in 2021. She joined the company's marketing department in 2008.

Ariel Kelman returned to Salesforce as chief marketing officer.

Ariel Kelman
Oracle

Former Oracle CMO Ariel Kelman took the top marketing job at Salesforce in June. Kelman is one of Benioff's "boomerangs" — he first worked for Salesforce from 2005 to 2011, when he left to run worldwide marketing at Amazon Web Services. After eight years at AWS, Kelman spent a year and a half as CMO of Oracle. Kelman left Oracle in August of 2022 after the restructuring of the marketing organization he'd spent nearly two years building. At the time, sources told Business Insider that Kelman had clashed with Oracle CEO Safra Catz over the changes, which included mass layoffs.

Former Okta CMO Kendall Collins joined Salesforce as Marc Benioff's chief of staff.

Kendall Collins
Okta

Another of Benioff's "boomerangs," Collins joined Salesforce in April as chief business officer and chief of staff, roles previously held by Ebony Beckwith. Collins first worked for Salesforce from 2004 to 2016 after spending the first few years of his career at Oracle. Most recently, Collins was CMO of cloud software company Okta. He left that role in February of 2022, staying on as an advisor.

Former chief people officer Brent Hyder left Salesforce in August for VF Corp.

Brent Hyder
Salesforce

Hyder's relatively short — but busy — run at Salesforce ended in August when he left to join apparel group VF Corp. as chief people officer. In the four years he was at Salesforce, Hyder's human resources organization oversaw a pandemic-fueled hiring spree, followed by a major restructuring initiative that included laying off 10% of the company. In June, Insider reported that Hyder offended some employees with comments he made during a Pride Month event. Hyder joined Salesforce in 2019 from Gap Inc., where he had been chief people officer.

Miguel Milano joined Salesforce as chief revenue officer.

Miguel Milano
Celonis

Milano joined Salesforce as president and CRO in August. Another "boomerang," Milano first worked at Salesforce from 2011 to 2020, eventually overseeing the international sales organizations for Europe and the Middle East, Latin and Central Americas, Africa, and Asia-Pacific regions. Milano left Salesforce in 2020 for the German data processing company Celonis, where he was CRO until his return to Salesforce. Former Salesforce CRO Gavin Patterson left the company in January.

Lidiane Jones is leaving Slack to take the top job at Bumble.

Lidiane Jones
Salesforce

Jones, a Salesforce product executive who was named CEO of Slack in January, was recently appointed to succeed Whitney Wolfe Herd as CEO of Bumble Inc. Jones starts at Bumble in January. She joined Salesforce in 2019 from Sonos Inc. and quickly worked her way up from vice president of product for Commerce Cloud to overseeing the entire division. Denise Dresser, a Salesforce executive, will replace Jones as Slack CEO.

Advisory board chair Alex Dayon is retiring at the end of the year.

Alex Dayon
Salesforce

Dayon, a 15-year Salesforce veteran, is set to retire at the end of the year, Salesforce said in June. He is currently president and special advisor to the CEO, working remotely from Paris, according to his LinkedIn. He was previously president and chairman of the advisory board, reporting directly to Benioff, and before that, held chief strategy at product roles. Dayon joined Salesforce in 2008 and at one point, was gifted an electric BMW by Benioff.

Fri, 22 Dec 2023 22:14:00 -0600 en-US text/html https://www.businessinsider.com/salesforce-executive-hires-and-departures-in-2023-2023-12




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