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Salesforce-B2B-Solution-Architect test - Salesforce Certified B2B Solution Architect Updated: 2024

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Exam Code: Salesforce-B2B-Solution-Architect Salesforce Certified B2B Solution Architect test January 2024 by team

Salesforce-B2B-Solution-Architect Salesforce Certified B2B Solution Architect

Exam Specification:

- exam Name: Salesforce Certified B2B Solution Architect (Salesforce-B2B-Solution-Architect)
- exam Code: Salesforce-B2B-Solution-Architect
- exam Duration: 120 minutes
- exam Format: Multiple-choice and multiple-select questions

Course Outline:

1. Introduction to B2B Solution Architecture
- Understanding the role and responsibilities of a B2B Solution Architect
- Overview of B2B commerce and its key concepts
- Understanding the Salesforce B2B Commerce platform

2. B2B Solution Design and Planning
- Gathering requirements and understanding business needs
- Designing B2B solution architecture based on customer requirements
- Planning and scoping B2B projects

3. B2B Data and Integration Architecture
- Designing data models and architecture for B2B commerce
- Integrating B2B commerce with external systems, such as ERP and CRM
- Implementing data migration and data synchronization strategies

4. B2B Commerce Implementation
- Configuring and customizing B2B Commerce features and functionalities
- Implementing pricing, product catalogs, and ordering processes
- Designing and implementing complex B2B workflows and business processes

5. Security and Compliance in B2B Commerce
- Designing and implementing security measures for B2B commerce
- Ensuring compliance with data privacy and regulatory requirements
- Managing user access and permissions in B2B environments

6. Performance Optimization and Scalability
- Optimizing B2B solution performance for high-volume transactions
- Designing scalable architectures to handle increased user loads
- Implementing caching and performance tuning techniques

7. B2B Solution Testing and Deployment
- Planning and executing test strategies for B2B commerce solutions
- Managing test environments and test data
- Planning and executing deployment strategies for B2B solutions

8. B2B Solution Governance and Maintenance
- Establishing governance practices for B2B solutions
- Managing ongoing maintenance and support of B2B environments
- Monitoring and optimizing B2B solution performance

Exam Objectives:

1. Understand the role and responsibilities of a B2B Solution Architect.
2. Design B2B solution architecture based on customer requirements.
3. Design and integrate B2B data and integration architecture.
4. Configure and customize B2B Commerce features and functionalities.
5. Ensure security and compliance in B2B Commerce environments.
6. Optimize B2B solution performance and scalability.
7. Plan and execute testing and deployment strategies for B2B solutions.
8. Establish governance practices and manage B2B solution maintenance.

Exam Syllabus:

The exam syllabus covers the following Topics (but is not limited to):

- B2B solution design and planning
- B2B data and integration architecture
- B2B Commerce implementation and customization
- Security and compliance in B2B commerce
- Performance optimization and scalability
- B2B solution testing and deployment
- B2B solution governance and maintenance
Salesforce Certified B2B Solution Architect
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Salesforce Certified B2B Solution Architect
Question: 47
Northern Trail Health has clients that have more than 10,000 employees. The company’s Customer Service team
handles requests from its client’s employees directly and tracks various rebate programs per employee. Private
information should not be shared with the Sales team and they should only see contacts that are relevant to the sales
Assuming that Sales and Service teams share certain contacts, in which two ways should a Solution Architect ensure
optimal performance? Choose 2 answers
A. Use profiles and/or permission sets to give View All access to Customer Service on the Contact object.
B. Set the Contact object to Public Read Only so that the sharing rules do not bog down performance for sharing.
C. Assign all contacts to Sales team members to ensure sharing is streamlined and hide private fields from them.
D. For each Account, assign Sales Contacts to the Sales team and all the rest to a Customer Service representative
assigned to the Account.
Answer: C,D
Question: 48
Universal Containers (UC) is starting to go through an inventory of capabilities in regard to its many data warehouses.
UC’s data warehouses are currently being provided with data from OMS, ERP, Accounting, and other inventory
management systems. Data warehouses are utilized by those systems for storage or analytics purposes.
UC plans to utilize the Systems of Engagement framework to classify its systems based on how they will be utilized
within the enterprise architecture. UC would like to understand which systems it should directly integrate with versus
utilizing the data warehouses where that data may also be stored.
How should a Solution Architect classify the data warehouses as systems within the enterprise architecture of this
A. System of Reference
B. System of Engagement
C. System of Intelligence
D. System of Record
Answer: D
Question: 49
Towards the end of the discovery phase, the sales manager and subject matter experts raise a request to get hands-on
experience with the solution as soon as possible. They want to ensure the requirements they provided are correctly
built out in Salesforce. The project sponsor is unsure how that request may affect the schedule.
Which method should a Solution Architect consider in this scenario to validate the requirements during the build sprint
without impacting the project timelines?
A. Ensure the project sponsor reviews and signs off on the Functional Specification Document as an acknowledgment
that what was built aligns with the original requirements.
B. Run a User Acceptance Testing discovery session, based on the Functional Specification Document, to ensure the
testing script meets the end users’ needs.
C. give every end user the Functional Specification Document as their training materials and test them on the contents.
D. give the end users access to a sandbox environment and a testing script for each of the user stories. Ask UAT
testers to perform their tasks and collect feedback from them in the testing script.
Answer: A
Question: 50
Universal Containers (UC) is currently using Sales Cloud, Revenue Cloud, Experience Cloud, and B2B Commerce.
B2B Commerce and Experience Cloud are used for UC’s end customers while the direct Sales team sells with partners
through Revenue Cloud. However, partners want to work digitally versus through email.
The direct Sales team has asked the CIO how they can expose their Revenue Cloud capabilities to their partners and
vendors using Salesforce. The CIO knows they are currently using B2B Commerce for customers and is wondering if
they can do something similar for partners by exposing CPQ capabilities in Experience Cloud for partners.
What are two questions a Solution Architect should ask when evaluating either B2B Commerce or CPQ for partners
via Experience Cloud? Choose 2 answers
A. Will partners be using CPQ to sell to our customers that are utilizing our B2B Commerce tool today?
B. Does the direct Sales team co-sell with partners or sell to partners in this new channel model?
C. Do partners need to do complex configurations or create their special pricing?
D. What do we need to invest in order to build the channel and where does that investment come from?
Answer: A,C
Question: 51
Universal Containers (UC) is using Service Cloud and B2B Commerce to allow resellers the ability to purchase and
support farming equipment UC maintains. UC has invested in smart devices which allows that equipment to inform
UC when a part becomes faulty. The data from these devices goes to a public cloud solution where every row of sensor
data is received every second from every device. There are 100,000 devices on various farms being actively used. The
CIO would like this data to be connected to Salesforce in some manner.
What kind of integration method should a Solution Architect suggest to accommodate this need?
A. Embed the devices’ sensor data in a view on the Asset record.
B. Load the public cloud solution directly to Salesforce using MuleSoft.
C. Utilize Platform Events based on the devices’ state change.
D. Utilize Apex Callouts based on the devices’ state change.
Answer: A
Question: 52
Universal Containers (UC) is about to complete the first phase of its digital transformation with its new Lead to
Invoice process that incorporates several clouds like Sales Cloud, Service Cloud, Revenue Cloud, Experience Cloud,
and MuleSoft. UC is now creating a Center of Excellence and focusing on a purely Agile methodology for working on
new releases. UC wants to understand some of the considerations around release planning.
What are two recommendations a Solution Architect should make to ensure UC’s releases to production work within
its release schedule and there are no delays in future releases? Choose 2 answers
A. Fix the scope of the sprint during release planning regardless of how long it takes.
B. Create a regular sprint cadence across the different teams to demonstrate new functionality.
C. Use the last sprint of the release to stabilize it and eliminate identified issues.
D. Utilize the last sprint to include functionality that was missed from previous sprints.
Answer: B,D
Question: 53
Widgets Wonderful, a manufacturing company, wants to provide a better customer experience and enable field service
resources to provide a quote to customers while still on site. The company has complex products that come with
warranties that include preventative maintenance work. Additionally, certain warranty repair work has specific SLAs
associated with it. There are 10 Field Service team members and 20 sales representatives, all of whom need to view
Salesforce Field Service objects and be able to create quotes for the customer.
Widgets Wonderful’s project owner has some questions regarding the number and types of licenses needed for the
users and would like to better understand how warranties will be addressed.
Which two combined options should a Solution Architect suggest? Choose 2 answers
A. Salesforce Field Service and Service Cloud for Salesforce CPQ will need to be installed and customizations will
need to be made to handle Entitlements.
B. Purchase 30 CPQ licenses and 10 Salesforce Field Service licenses.
C. Purchase 30 CPQ licenses and 30 Salesforce Field Service licenses.
D. Salesforce Field Service, Salesforce CPQ, and Service Cloud for Salesforce CPQ need will need to be installed and
customizations will not be needed for Entitlements.
Answer: B,C
Question: 54
Big Server Company sells complex server solutions to customers through a reseller channel. Resellers will purchase
complex servers as well as have warehouses to store quick need products for their customers, such as additional hard
drives and cables. Big Server Company currently uses Salesforce CPQ for its Sales team. Big Server Company would
like to be able to give resellers easy access to purchase warehouse type products through B2B Commerce; however,
the company would also like to allow resellers to request additional discounts for large volume orders from the Sales
Which recommendation should a Solution Architect make to integrate B2B Commerce and Salesforce CPQ to
accomplish this request?
A. Utilize an integration software, like MuleSoft, to sync carts and pricing between B2B Commerce and Salesforce
B. Implement the Salesforce CPQ & Billing and CPQ B2B Commerce Connector and use the Cart to Quote flow to
sync the cart to Salesforce CPQ, and have a reseller price rule adjust pricing for the reseller based on volume.
C. Create a request special pricing button in B2B Commerce that will create an opportunity for the sales representative
and allow the sales representative to follow up.
D. Implement the Salesforce CPQ & Billing and CPQ B2B Commerce Connector and use the Cart to Quote flow to
create a quote from the Resellers Cart, allowing a sales representative to configure discounts and sync back to cart.
Answer: A
Question: 55
A Solution Architect was asked by AC Computers to provide solution recommendations for a rebate enrollment and
management solution on Salesforce. The primary goal and requirement is to easily launch rebate programs for partners
that an administrator can implement and manage in Salesforce. AC Computers currently uses Sales Cloud, Salesforce
CPQ, and Experience Cloud to expose opportunity and quote information to partners.
Based on the business requirements, which solution should the Solution Architect recommend?
A. Implement a custom solution to track rebates, accruals, and actuals and expose the data in the Experience Cloud
B. Implement Salesforce Service Contracts with line items to track rebate accruals and expose the data in the
Experience Cloud site.
C. Implement Salesforce Rebate Management Module and expose the data in the Experience Cloud site.
D. Implement B2B Commerce on Lightning Experience to track rebates and expose the data in the Experience Cloud
Answer: C
Question: 56
Universal Containers is at the start of a digital transformation program. Members of the executive leadership team
have provided a list of internal and external stakeholders who are dedicated to formulating the vision and desired
business outcomes in a 2-day workshop. The executive leadership team has made the request to understand what the
customer experience will look like out of this workshop.
What should a Solution Architect do to help formulate the high-level business vision and desired business outcomes?
A. Facilitate a workshop with the executive leadership team, applying the journey mapping process to create a vision
and align customer journey to business objectives.
B. Facilitate a strategy session with the executive leadership team to better understand their individual business units’
priorities to achieve the business objectives.
C. Ask to follow the Customer Service team for a day to gain a better understanding of how they work and identify
their pain points to formulate this vision.
D. Facilitate a business process mapping workshop with the executive leadership team to better understand the
potential process improvements.
Answer: D
Question: 57
Refer to the images below:
As part of its solution to accelerate overall sales. Universal Containers (UC) has chosen to implement a CPQ solution
using Salesforce CPQ. As part of the CPQ solution, there is a requirement to retain UC’s ERP as the Pricing and
Product master.
UC’s business process results in Products and Pricing being updated sporadically once a week, and then on a much
larger scale on a monthly basis, which could result in a large amount of records that need to be updated in Salesforce.
Which strategy should the Solution Architect choose to handle this scenario?
A. Option A, utilizing a VF/Lightning component in combination with an Apex Controller to make a REST call to the
external service
B. Option 6, utilizing Process Builder and Platform Events to communicate with the external services Subscriber
C. Option C, utilizing a VF/Lightning component in combination with an Apex Controller to make a call utilizing the
Streaming API
D. Option D, utilizing an external ETL tool to batch load the records into Salesforce
Answer: D
Question: 58
The Northern Trail Outfitters (NTO) sales department currently uses Sales Cloud for its Sales team. The management
team decided that the Sales team needs to start creating quotes based on the input from the finance department. NTO
would like to implement quotes, contracted pricing, and invoicing for its customers. Invoicing will be done based on
an agreed billing cycle. The finance department would like to see a report on the invoices sent and track the details of
the payments received. NTO also has a need for partners to be able to self-service their pipeline and quoting through a
NTO’s internal team decided to use Revenue Cloud and Experience Cloud as its solution.
What should a Solution Architect recommend as NTO begins its implementation?
A. Advise the client to start with Experience Cloud.
B. Select an AppExchange product focused on contract lifecycle management.
C. Develop an architectural plan to incorporate Revenue Cloud and Experience Cloud.
D. Advise the client that Revenue Cloud is the starting point.
Answer: C
Question: 59
AC Computers has decided to extend its existing Sales Cloud solution by implementing Service Cloud and Marketing
Cloud Account Engagement. AC Computers has defined two different work streams for Service Cloud and Marketing
Cloud Account Engagement and wants each workstream to work iteratively in separate sandboxes and migrate to a
single sandbox for UAT and integration testing. With the multiple workstreams, AC Computers needs a more rigorous
change management process and an audit process.
Which two options should AC Computers consider to support both implementation workstreams? Choose 2 answers
A. Use multiple development sandboxes and merge the workstream builds using change sets.
B. Use a version control system and CLI-based deployment tools to merge the workstream builds.
C. Use scratch orgs and continuous deployment tools to merge the workstream builds.
D. Use package-based deployments and scratch orgs to merge the workstream builds.
Answer: A,C
Question: 60
AW Computing (AWC) has just completed a multi-cloud implementation for Salesforce and is facing major user
adoption challenges. Users are complaining that the system is complicated and hard to navigate.
What can the Center of Excellence (CoE) for Salesforce do to help increase user adoption?
A. Place all training materials on the home page so users can find them easily.
B. Record hour-long pieces of training for each job role so users can review on their own time.
C. Break down training materials into quick reference guides for job-specific functions.
D. Ensure each team has a Salesforce champion that can provide one-on-one training.
Answer: A
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Salesforce skills and certifications are in high demand in the information technology industry and you’ll be positioned to take your career to the next level with a few certifications under your belt. 

But what’s the best way to prepare for the exam? An online Salesforce certification course is an ideal place to start. Whether you’re new to Salesforce or need to brush up on your skills, we’ll go over several options for you to choose from that go beyond an exam guide.

The Best Salesforce Certification Courses

We explored over 100 Salesforce certification courses on the web and come up with our top picks. The featured courses are from LinkedIn Learning, PluralSight, Trailhead and Udemy. While this CRM platform is popular and these names are well-known, you should the platform that make the most sense for your needs.

Here’s a description of each course, who it’s for and the price point. We’ve also categorized the courses by skill level: beginners, intermediate students and advanced students.  

Salesforce Certification Courses for Beginners

These Salesforce Certification Courses are great for if you’re just learning the ropes.

1. The Complete Salesforce Classic Administrator by Udemy

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Just $19.99 gets you a seat in this bestselling course from Udemy — it’ll teach you everything you need to know to pass the Salesforce Administrator Certification Exam.

When you enroll, you’ll have instant access to 10.5 hours of on-demand video, 17 articles, 2 downloadable resources and 1 practice test. The class begins with a lesson on how to create your own free account. You’ll also learn core concepts of the platform along with the mechanics of deploying the Lightning Experience in Salesforce.

The class is instructed by Mike Wheeler, Salesforce trainer, and Aaron Wheeler, Adobe certified expert. It’s designed for beginners and those who are a bit more experienced who want to take the Salesforce Administrator Exam. 

2. Prepare for Your Salesforce Administrator Credential by Trailhead 

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  • Price: Free 

It’s fun to prepare for your Salesforce Administrator Certification exam through Trailhead’s course. 

This 53-hour class begins with an overview of the exam so you’ll know what to expect when it’s time to test. It’s followed by an organization setup task in Salesforce. Once you’ve got the foundational work out of the way, you’ll jump right into the first Salesforce Platform Basics module. 

As the course progresses, you’ll be required to complete a series of assignments and projects to demonstrate your proficiency in the subject. The class wraps up with helpful study tools and a practice test. 

Enrollment is free, but you’ll need to sign up for a Trailhead account to get started. 

3. Formula Fundamentals in Salesforce by PluralSight 

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  • Price: Included with a monthly subscription 

You might want to gain a better understanding of how Salesforce formulas work if you want to enhance your user experience. This 5-star course is worth exploring. The class is a little over 1.5 hours and includes 6 modules. 

Instructor and software developer Dan Appleman covers formulas, data, operators and functions. He also shares real-life examples and testing formulas that can significantly assist you when as you use the platform. 

The enrollment fee for Formula Fundamentals in Salesforce is included in the $29 PluralSight monthly subscription. You can also grab a seat for free by signing up for a 10-day trial. 

Have you mastered Salesforce mechanics? If not, these intermediate-level courses may be a good fit.

4. Cert Prep: Salesforce Certified Administration by LinkedIn Learning (Formerly

  • Who it’s for: Intermediate students
  • Price: Included with a monthly membership

Taught by Christopher Matthew Spencer, a Salesforce certified administrator, this course is best for those who are ready to start preparing for the qualification exam. 

The 1-hour class touches on the benefits of certification, what’s included in the exam and how to register. You’ll also learn which study materials are most useful and the tips you should implement to increase your odds of earning a passing score on the first attempt. 

It’s free to enroll with a $29.99 LinkedIn Learning monthly membership. But if you’re not yet a member, sign up for a free 1-month subscription to access the course for free.

5. Salesforce Platform App Builder Certification Course by Udemy

  • Who it’s for: Intermediate students 
  • Price: $19.99

Learn what it takes to pass the Salesforce Platform App Builder Certification Exam in this bestselling course from Udemy. You’ll also learn how to set up security and access permissions, configure a role hierarchy, build apps on the platform and a host of other useful skills. 

This class includes 19 hours of on-demand video, 11 articles and 6 downloadable resources to supplement your learning. Once you’ve reached the finish line, you’ll receive a Certificate of Completion. 

Enrollment is only $19.99 and it’s best to have a working knowledge of Salesforce before you sign up for the class.

6. Prepare for Your Salesforce Platform App Builder Credential by Trailhead

  • Who it’s for: Intermediate students
  • Price: Free 

You’ll be able to review key concepts that appear on the Salesforce Platform App Builder exam. This class begins with a primer on Salesforce fundamentals and dives into more complex concepts related to app building. 

The material is delivered through interactive modules that include hands-on tasks and projects designed to enhance your experience. After the course, you can work through real-life simulations that apply to concepts featured in the certification exam. Expect to spend approximately 55 hours working through the course.

Make sure you know design, building and implementation of custom application basics before you enroll in the course. 

Advanced Salesforce Certification Courses

Do you have extensive knowledge of the platform or are you a Salesforce certified administrator? You may be interested in these advanced courses.

7. Salesforce Certified Advanced Administrator- Part 1 by Udemy 

  • Who it’s for: Advanced students
  • Price: $19.99

Do you want to take your career to the next level as a Salesforce Certified Advanced Administrator? This course, the first of a 3-part series, will give you a sneak peek into what the process entails. You can proceed with the other 2 classes in Udemy if you enjoyed the first.

Test drive this 5-hour course for only $19.99. You can receive your money back within 30 days of enrollment if you’re not satisfied for any reason.

The Salesforce Administrator Certification Credential is a prerequisite for this course and you’ll also need it to sit for the exam. 

8. Salesforce Sales Cloud Consultant Certification by Udemy

  • Who it’s for: Advanced students
  • Price: $19.99

Are you interested in the Cloud Consultant Certification? If so, you might want to consider taking this class. This Udemy bestseller will equip you with the knowledge needed to pass the exam. Over 1,700 students have enrolled in this comprehensive course to date. 

You’ll be able to access a thorough discussion of the components of the exam. Instructor Mike Wheeler also covers implementation strategies, sales cloud solution design, marketing and leads, opportunity management, sales productivity and a host of other integral concepts. 

You can enroll for $19.99 and have instant access to 11 hours of on-demand video, 13 articles and 7 downloadable resources. 

9. Salesforce Service Cloud Consultant Certification Course by Udemy

  • Who it’s for: Advanced students 
  • Price: $19.99

This bestselling course will prepare you to pass the Salesforce Service Cloud Consultant Certification Exam. It includes 115 lectures condensed into 11 hours of video. You will also have access to 9 articles when you enroll. 

Instructors Mike and Aaron Wheeler offer 11 modules to give you access to essential industry knowledge. You’ll also earn the mechanics of implementation strategies, service cloud solution design, building custom service apps, knowledge management and interaction channels. 

Enrollment is $19.99 and you should have experience working in Salesforce before you register for this class. 

What Makes a Great Salesforce Certification Course?

Going beyond a practice exam, you need a certificate course that meets you where you are. The best Salesforce certification programs meet the following criteria

Taught by an Experienced Salesforce Trainer

Are you an IT employee? If so, you’re well aware that Salesforce is a sophisticated customer relationship management platform. Make sure you get an instructor who can break down terms, concepts and methodology. Look for a Salesforce trainer who’s well-versed in the platform and understands how to get you through the online certificate program. A Salesforce consultant may know the platform, but make sure they teach in a manner that speaks to you.

Interactive and Includes Resources 

You can’t expect to become skilled in Salesforce by practicing a multi-page document. For this reason, the course should be interactive and include tasks or projects that allow you to apply the knowledge you’ve learned in the modules. It’s also a bonus if the instructor provides demonstrations for you to reference at a later date if needed. 

Most importantly, the course should include at least 1 practice exam to test your proficiency in the material. Otherwise, you won’t know whether you’re prepared to take the salesforce certification exam or if you need more time to study. 


Some classes may force you to rush through the material to meet deadlines. As you explore sales Certification courses, confirm that you’re allowed to work at your own pace prior to the Salesforce exam. That way, you can take your time and give yourself the best chance at passing the applicable exam on the first attempt. 

Choose the Right Salesforce Certification Course

Enrolling in a reputable Salesforce certification course is the best way to set yourself up for success. You’ll take the guesswork out of trying to figure out what concepts to focus on and you’ll increase the odds of passing on the first try. 

New to Salesforce? Consider a free course to get acclimated with the platform. Once you’ve mastered the basics, move on to more complex material — enroll in intermediate and advanced courses. 

Confirm that the course is taught by a Salesforce trainer with a stellar track record. The course should also be self-paced so you have an ample amount of time to understand, retain and apply the information shared in the class. 

Frequently Asked Questions


Benzinga recommends The Complete Salesforce Classic Administrator and Prepare for Your Salesforce Administrator Credentials.


It takes 6 weeks to complete the certification, depending on your experience.


Depending on the industry in which you work and your role, you may or may not need Salesforce certification to obtain gainful employment. However, it is wise to receive as much training as you can to make yourself more marketable over the long-term.

Wed, 13 Dec 2023 10:01:00 -0600 en text/html
What is Salesforce and What Does It Do? No result found, try new keyword!Salesforce is a cloud-based customer relationship management (CRM) software that helps businesses connect with and get more information about their customer base. Salesforce is a cloud-based ... Wed, 03 Jan 2024 10:00:00 -0600 text/html This Is What Whales Are Betting On Salesforce

Deep-pocketed investors have adopted a bearish approach towards Salesforce CRM, and it's something market players shouldn't ignore. Our tracking of public options records at Benzinga unveiled this significant move today. The identity of these investors remains unknown, but such a substantial move in CRM usually suggests something big is about to happen.

We gleaned this information from our observations today when Benzinga's options scanner highlighted 24 extraordinary options activities for Salesforce. This level of activity is out of the ordinary.

The general mood among these heavyweight investors is divided, with 33% leaning bullish and 66% bearish. Among these notable options, 10 are puts, totaling $980,886, and 14 are calls, amounting to $619,813.

What's The Price Target?

Based on the trading activity, it appears that the significant investors are aiming for a price territory stretching from $140.0 to $390.0 for Salesforce over the exact three months.

Insights into Volume & Open Interest

In terms of liquidity and interest, the mean open interest for Salesforce options trades today is 930.53 with a total volume of 5,604.00.

In the following chart, we are able to follow the development of volume and open interest of call and put options for Salesforce's big money trades within a strike price range of $140.0 to $390.0 over the last 30 days.

Salesforce Option Volume And Open Interest Over Last 30 Days

Largest Options Trades Observed:

Symbol PUT/CALL Trade Type Sentiment Exp. Date Strike Price Total Trade Price Open Interest Volume
CRM PUT SWEEP BEARISH 01/12/24 $255.00 $240.2K 752 1.0K
CRM PUT SWEEP BEARISH 01/12/24 $255.00 $204.2K 752 2.8K
CRM PUT SWEEP BULLISH 01/12/24 $255.00 $144.3K 752 7
CRM CALL TRADE BULLISH 01/17/25 $200.00 $107.2K 1.6K 0
CRM PUT SWEEP BULLISH 01/12/24 $255.00 $88.0K 752 517

About Salesforce

Salesforce Inc provides enterprise cloud computing solutions. The company offers customer relationship management technology that brings companies and customers together. Its Customer 360 platform helps the group to deliver a single source of truth, connecting customer data across systems, apps, and devices to help companies sell, service, market, and conduct commerce. It also offers Service Cloud for customer support, Marketing Cloud for digital marketing campaigns, Commerce Cloud as an e-commerce engine, the Salesforce Platform, which allows enterprises to build applications, and other solutions, such as MuleSoft for data integration.

After a thorough review of the options trading surrounding Salesforce, we move to examine the company in more detail. This includes an assessment of its current market status and performance.

Current Position of Salesforce

  • Currently trading with a volume of 2,053,020, the CRM's price is down by -1.15%, now at $253.19.
  • RSI readings suggest the stock is currently may be approaching overbought.
  • Anticipated earnings release is in 56 days.

What Analysts Are Saying About Salesforce

In the last month, 4 experts released ratings on this stock with an average target price of $307.5.

  • An analyst from Wolfe Research has elevated its stance to Outperform, setting a new price target at $315.
  • Maintaining their stance, an analyst from Piper Sandler continues to hold a Neutral rating for Salesforce, targeting a price of $285.
  • In a cautious move, an analyst from Wells Fargo downgraded its rating to Equal-Weight, setting a price target of $280.
  • Showing optimism, an analyst from Morgan Stanley upgrades its rating to Overweight with a revised price target of $350.

Trading options involves greater risks but also offers the potential for higher profits. Savvy traders mitigate these risks through ongoing education, strategic trade adjustments, utilizing various indicators, and staying attuned to market dynamics. Keep up with the latest options trades for Salesforce with Benzinga Pro for real-time alerts.

© 2024 Benzinga does not provide investment advice. All rights reserved.

Wed, 03 Jan 2024 03:15:00 -0600 en text/html
Salesforce Pricing Guide (December 2023) No result found, try new keyword!Salesforce is a leading CRM platform providing sales, marketing and service tools. Because of the vast array of options, finding out the best plan for your business can be challenging. We at the ... Wed, 20 Dec 2023 10:00:00 -0600 text/html Salesforce escaped from the jaws of activists to find stability in 2023

This year did not start off great for Salesforce, with an unusual level of turbulence and uncertainty surrounding the company. But as the year comes to a close, Salesforce finds itself in surprisingly good shape financially: Its stock is up over 96% year-to-date. Earlier this year, such an outcome would have seemed impossible to imagine.

The bad news started rolling in even before the new year began, when co-CEO Bret Taylor, who many speculated was being groomed to be heir apparent to Marc Benioff, quite suddenly announced he was leaving the company at the end of November. A week later, Slack CEO and co-founder Stewart Butterfield announced he, too, was stepping down. Losing two key executives in less than a week would be a huge hit to any company, but it would be just the start of an onslaught of bad news for the CRM giant.

As the year began, we learned that activist investors were, well, quite active inside the company. This included Elliott Management, Starboard Value, ValueAct Capital, Inclusive Capital and Third Point. When activists show up, they usually have a strong opinion on how to “fix” a company, and this would be no different.

First, we learned that Salesforce was bringing in three new board members, which felt like a way to appease the activists — especially because one of them was Mason Morfit, CEO and chief investment officer of ValueAct, one of those very same activists.

Activists typically pressure the company to cut costs, and in corporate terms, that usually means cutting staff. Sure enough, Salesforce soon announced that it was cutting 10% of its workforce, or 7,000 people, on January 4, 2023. The excuse was that it had overhired during the pandemic and this was a correction, but it could also have been throwing the activists a cost-cutting bone.

Either way, reports suggested the company didn’t handle the layoffs well, engineers were being pressured, and Benioff began preaching about going back to the office after embracing work from home, and what Salesforce called the “Digital HQ,” during the pandemic. The company’s reputation as a progressive, employee-friendly organization took a big hit.

Sun, 24 Dec 2023 01:59:00 -0600 en-US text/html
Salesforce and Apple are ready for enterprise AR
Google Assistant Android memory

Android Intelligence

Google Assistant's forgotten memory magic

Your Android device has a powerful system for helping you recall almost anything imaginable, but — oh, yes — it's up to you to remember to use it.

Thu, 14 Dec 2023 03:39:00 -0600 en text/html
salesforce inc.

Salesforce is looking to hire OpenAI employees who resign over the ouster of co-founder Sam Altman, with CEO Marc Benioff offering to match OpenAI's compensation at Salesforce.

Salesforce research on generative artificial intelligence users found divides between older and younger people in their use of AI tools, with Gen Z and millennials leading the way.

Two issues plaguing San Francisco could force Salesforce to potentially pick another city for future instances of its Dreamforce conference, according to the San Francisco Chronicle.

Salesforce CEO says San Francisco's downtown 'never going back to the way it was' as downtown officials struggle with businesses leaving The Golden City.

The Supreme Court's ruling rejecting the use of affirmative action and consideration of race as a factor in college admissions could prompt challenges to companies' diversity programs.

Several websites including workplace messaging service Slack experienced widespread outages for hours on Tuesday, leaving many customers in the lurch.

Trailblazer Ranch is a 75-acre, 140-room campus located in the redwoods of Scotts Valley, California, about 70 miles south of San Francisco.

Ford is aiming to deliver more to America's plumbers, electricians and first responders.

About a week after House Speaker Nancy Pelosi defended the ability of members of Congress and their spouses to make stock trades, the California Democrat disclosed several major purchases.

Salesforce CEO Marc Benioff will now have a co-CEO, the company announced Tuesday

Wed, 27 Dec 2023 10:00:00 -0600 en-US text/html
Salesforce acquires automated commission management platform Spiff

Salesforce has announced plans to acquire Spiff, a platform that automates commission management for sales teams. Terms of the deal were not disclosed.

Founded in 2017, Spiff serves up a low-code interface designed to make it easy for businesses to create a sales compensation plan that automatically updates based on personnel meeting their pre-agreed targets. With native integrations for the common enterprise CRM and ERP systems, Spiff says it can handle the most intricate commission structures, including whatever conditions may be in place to trigger payments, while sales representatives can see what commission they’re due in real time.

The Salt Lake City-based startup had raised north of $110 million in its six-year history, including cash injections from Salesforce’s very own venture capital firm Salesforce Ventures, which invested in Spiff’s Series B round in 2021 and led its $50 million Series C round earlier this year.


Image Credits: Spiff

Once the acquisition closes, which is expected in the first few months of 2024, Salesforce says that Spiff will be put to work within its Sales Performance Management software, a CRM-connected product that connects customer and sales team data.

It’s worth noting that the two companies have a history that goes beyond the previous equity investment, with Spiff making itself available on the Salesforce AppExchange for several years already.

The deal also constitutes the latest in a line of ecosystem companies that Salesforce has eventually brought in-house. Back in September Salesforce acquired Airkit, a low-code platform for building AI customer service agents. Not only did Airkit’s founders have a previous exit to Salesforce, having sold a big data startup called RelateIQ for $390 million in 2014, but Salesforce Ventures had invested in Airkit over several rounds since its founding in 2017. And similar to Spiff, Airkit was also available on AppExchange.

So it’s clear that Salesforce continues to see tried-and-tested ecosystem companies as a safe bet for its M&A endeavors, with “low-code” playing a key factor too.

Mon, 18 Dec 2023 20:40:00 -0600 en-US text/html
Salesforce (CRM) Boosts AI Offerings With Einstein 1 Upgrades No result found, try new keyword!Salesforce, Inc. CRM has unveiled groundbreaking upgrades to its Einstein 1 Platform, introducing two game-changing features — the Data Cloud Vector Database and Einstein Copilot Search. These ... Thu, 14 Dec 2023 22:27:00 -0600 en-us text/html Salesforce (CRM) & ADP Tie Up to Enhance Client Experience No result found, try new keyword!Salesforce CRM and Automatic Data Processing ADP have announced an ambitious collaboration to reshape the landscape of client experiences. Leveraging Salesforce's Customer 360 platform, ADP aims ... Wed, 13 Dec 2023 23:26:00 -0600 en-us text/html

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