AACE-PSP book - Planning & Scheduling Professional? Updated: 2024

JACKSONVILLE, Fla., Dec. 14, 2023 /PRNewswire/ -- The American Association of Clinical Endocrinology (AACE) today announced the appointment of Johnnie White, MBA, CAE, CMP as Chief Executive Officer, effective March 1, 2024. Mr. White brings over 30 years of results-focused association leadership experience to his new role, including successful tenures at national healthcare societies and experience working with and advocating for endocrinologists and other endocrine care team professionals.

"We are extremely pleased to have Mr. White join AACE as our Chief Executive Officer," said Susan L. Samson, M.D., Ph.D., FRCPC, FACE, President-Elect of AACE and Chair of the CEO Search Committee. "Mr. White brings deep leadership experience in professional associations and societies, as well as within the endocrinology specialty itself. He is absolutely the right person to continue to expand AACE's presence worldwide and execute on our mission." 

An Adjunct Faculty Member at Georgetown University and Northern Virginia Community College, Mr. White most recently served as CEO of the American Society of Appraisers, a multi-disciplinary international organization of professional appraisers. In that role he cultivated a global membership of 5,000 across 77 chapters, implementing innovative initiatives to drive membership, create a new appraisal certificate program, streamline governance, increase revenue, update technology infrastructure and refresh the society's brand.

"I am thrilled to be joining the exceptional professionals at AACE and look forward to working closely with the Board of Directors, committee members, staff and volunteers to further advance AACE's global, inclusive community of highly qualified endocrine care team members," said Mr. White. "I am confident that my leadership skills, industry knowledge, business development expertise and commitment to strategic innovation will complement and enhance the great work being done by AACE."

Mr. White has accumulated significant experience stewarding leading non-profit healthcare associations. He served as Senior Director of the American Academy of Otolaryngology – Head and Neck Surgery, as well as Executive Director of the Cardiovascular Research Foundation. As Director at the Endocrine Society, Mr. White worked closely with U.S. and international endocrinologists to develop and drive all educational activities and events, ensure CME re-accreditation and raise the visibility of endocrinologists and endocrine disorders to all healthcare professionals.

"As CEO, Mr. White will lead AACE on a continued pathway in alignment with the strategic plan and direction of the organization," said S. Sethu K. Reddy, MD, MBA, FRCPC, FACP, MACE, President of AACE. "As he moves AACE forward, he will collaborate, implement strategic initiatives and communicate effectively to achieve our organization's mission and goals."

Over the coming months, Mr. White will work with the AACE Board of Directors; outgoing interim CEO Suzanne Berry, MBA, CAE; and the AACE staff to ensure an effective and seamless transition.

Mr. White received an M.B.A. from University of Maryland University College and a B.S. in Information Systems Management from the University of Maryland. A sought-after speaker and Diversity, Equity and Inclusion (DE&I) champion, he serves on the Board of the American Society of Association Executives, is the past Chairman of the Board of the Professional Convention Management Association and has received numerous awards and recognitions for his association work.

The search for AACE's new CEO was conducted in partnership with Chicago-based Tuft & Associates, Inc. and Washington, D.C.-based Association Strategies, Inc.

About the American Association of Clinical Endocrinology (AACE)

Established in 1991, the American Association of Clinical Endocrinology (AACE) is a global, inclusive community of thousands of endocrine-focused clinical members, affiliates and partners who impact tens of millions of people living with endocrine disorders each year. As the vital hub of knowledge in clinical endocrinology, we use the latest clinical advances to define the best paths of patient care and disease prevention, educate multidisciplinary endocrine care teams and patients, and facilitate collaboration. Together, we are elevating the practice of clinical endocrinology to Boost global health. Visit our website at www.aace.com.

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SOURCE American Association of Clinical Endocrinology (AACE)

Revenue data from the first three quarters of 2018 is available from the Association of American Publishers, and it continues a trend seen in the organization's January through August report: e-books are still down overall, but doing a little better than earlier in the year. While e-books were down over 2017 through July by 5.0%, they're now (through September) down by 3.9% (and were down by 4.2% in August).

This trend isn't entirely unsurprising-- And so it also comes as no surprise that a category that saw heavy e-book growth in September was children's and young adult literature, which saw an 8.8% increase in net revenue in the format. The category, regardless of format, was up 3.5%, compared to 4.4% growth in non-children's literature, while hardback books saw an increase of 6.2% and paperbacks saw a 2.2% increase.

In addition to e-books, the other significant format for growth in children's literature is, of course, board books, which saw 23.5% growth. No wonder Amazon has jumped aboard, launching a subscription box dedicated to kids' books.

(Interesting, educational publishing is not faring so well, with all categories [higher education and pre-kindergarten through grade 12 materials, professional books, and university presses] down through September.)

This news comes in the wake of a piece published by the New York Times in which it was reported that Silicon Valley nannies are being carefully instructed to limit kids' screen time. Screen time research has been getting a lot of attention this year, so it'll be interesting to watch e-book sales in children's and young adult literature--e-books, while viewable only on screens, are also usually cheaper than print books.

Yes, the old cliché is true: people judge a book by its cover. They also judge the author by the entire design.

Independent publishing is an alternative to traditional publishing that helps business thought leaders create impact and influence. If you want to independently publish a book to attract new clients for your agency, consulting practice, or other trusted advisor type business, you need to make the book look as professional as possible. The world does not need another crummy looking self-published book.

The right print book can be the number one marketing tool for agency principals, strategic consultants, and business coaches. According to an April 2022 Statista article using data from Publishers Weekly, U.S. print book sales have been on the rise since 2012. A 2021 Pew Research study found that 32% of Americans only read print books, as opposed to just 9% who only consume digital books, and 33% who consume both. Furthermore, Statista found that in 2021, only 23.4% of the U.S. population bought an e-book, while 44.6% bought a print book.

Rachel Valliere is a book designer, consultant, and founder of Printed Page Studios. Over the last 12 years, she has worked on hundreds of book projects with a variety of publishing companies and individual authors. She specializes in nonfiction book cover and interior design.

Here are her top five tips for attracting new clients with a well-designed book:

Use a professional designer. “If your book is anything more than a hobby, professional book design is nonnegotiable,” says Valliere. “Think of it this way—if you landed an interview for your dream job, would you show up in sweatpants? There’s nothing inherently wrong with sweatpants—they wouldn’t stop you from being the best candidate on earth for the job—but you’ll be judged on that first impression. Fair or not, your book will be judged the same way.”

Listen to your designer. “They’re getting paid for a reason,” says Valliere. It’s true that design is subjective, but it’s also true that design skills are built on a foundation of relatively objective principles that take time and experience to develop. It’s important that your designer collaborates with you to create a cover you love, but you’ll end up with the best result if you trust their opinion and try to relinquish control of the details.”

Treat your book like a marketing tool. “Although it’s very personal, your book cover is product packaging,” says Valliere. When making decisions about the design, it’s crucial to look through the lens of your target audience and think about what would connect with them. Make sure that all design decisions are intentional and focused primarily on what your audience will resonate with, rather than your personal style preferences.”

Capitalize on book interior features to boost engagement. “Include a marketing page with a clear call to action and your contact information,” says Valliere. “Use QR codes to drive traffic to your website, booking page, or supplemental downloadable resources. Include pull quotes to help break up the text and highlight key takeaways, so readers can flip through and get an idea of the content.

Publish a print version, not just an e-book. “Aside from adding legitimacy, a print version is wonderful to showcase and pass out for marketing purposes,” says Valliere. “It’s also better for sales.”

Bottom line: The print book is alive and doing well. If you are willing to write the right book to increase your impact and influence, make sure you publish a book that makes a great impression.

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