Salesforce-Loyalty-Management test contents - Salesforce Loyalty Management Updated: 2024

The Best Salesforce Certification Courses

Salesforce Certification Courses for Beginners

1. The Complete Salesforce Classic Administrator by Udemy

2. Prepare for Your Salesforce Administrator Credential by Trailhead 

3. Formula Fundamentals in Salesforce by PluralSight 

4. Cert Prep: Salesforce Certified Administration by LinkedIn Learning (Formerly Lynda.com)

5. Salesforce Platform App Builder Certification Course by Udemy

6. Prepare for Your Salesforce Platform App Builder Credential by Trailhead

Advanced Salesforce Certification Courses

7. Salesforce Certified Advanced Administrator- Part 1 by Udemy 

8. Salesforce Sales Cloud Consultant Certification by Udemy

9. Salesforce Service Cloud Consultant Certification Course by Udemy

What Makes a Great Salesforce Certification Course?

Taught by an Experienced Salesforce Trainer

Interactive and Includes Resources 

Self-Paced

Choose the Right Salesforce Certification Course

Frequently Asked Questions

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With so many companies out there, it can be tough to nail down the best Salesforce alternative for your business. To find the right one for you, consider your goals, budget and must-have features. Additionally, consider user reviews and review articles to get a fuller picture of what the CRM software is like. We also suggest asking friends or colleagues from other companies to see what they use for their business and if they recommend it.

Essential Features

You may have certain CRM features or integrations in mind that are necessary for your business to run smoothly. If so, be sure to write them out and reference them during your search. Consult your team and other relevant stakeholders to review the list and add to it, if applicable.

• Automation tools: Your CRM software should be a central hub for finding leads, turning leads into customers, and relating with them to build customer retention. That means you need a CRM with automation features for lead management, contact management, sales forecasting, sales completion, project management, pipeline management and even email marketing.
• Reporting and analytics: Your business requires a CRM that provides in-depth and easy-to-understand CRM analytics. The data and reports you’ll get will guide your teams to develop and maintain the marketing and customer relationship strategies they need to achieve better and faster results.
• Integration capability: Ensure the CRM you’re considering enables integration with third-party apps. That’s because you’ll need CRM integration with customer data platforms, marketing software, VoIP services, email marketing software, scheduling tools such as Calendly and Doodle, and others to relate with your customers appropriately and from one place.
• Mobile accessibility: You need a CRM that provides access to CRM features even when you’re away from your desktop. That means accessing essential customer data and insights, staying on top of relevant information and initiating or completing necessary customer relationship tasks—on your Android or iOS devices with easy navigation.
• Customization options: Choose a CRM platform that allows you to customize the app to suit your business operations. You should be able to select dashboard elements, customize workflows, personalize communications and customize your package via multiple pricing plan options or add-on availability. Even better is a CRM that enables application programming interfaces (APIs) for enhanced CRM software configuration.
• Robust data security: Ensure your chosen CRM can secure customer data. Security features to look out for are encryption, two-factor authentication and advanced user permissions.

Goals

Aligning with your team is the first step you should take when looking for a Salesforce alternative. Understand what they need or don’t need in a CRM and ask if there are any pain points with Salesforce in particular.

Measure these against your business’s priorities. Review past reports to identify gaps or areas of improvement, and make sure that a CRM can help you reach your goals. For example, if you find that your customer satisfaction score (CSAT) numbers were lower than expected, a CRM can help you streamline your customer support management to provide better service.

Pricing and Budget

CRM providers vary in price. Companies such as Freshsales CRM and monday.com offer free versions, but you’ll need to pay something per month or year to get their premium features or add as many users as required. Generally, CRM pricing ranges from a few dollars per user to hundreds per month. It all depends on your needs. However, consider factors such as a CRM’s per-user per-month rates and whether discounts are available for bulk subscriptions.

Also, check for the need for specific contracts, add-ons or integration capabilities. For instance, Microsoft Dynamics 365 enables software integration only when you pay for its add-on feature. So, consider each CRM’s pricing peculiarity and nail down your budget ahead of time to make your search easier.

Ease of Use and Support

You need a CRM that is easy to set up and navigate. So, choose one with user-friendly layouts that allow you to create tasks, import and export data and update information. Also, ensure the CRM supports its users via various channels, including phone, live chat and email. Other popular support channels to look out for are tickets, user forums and resources such as webinars, tutorials, live demos and a rich knowledge base of answers to FAQs, infographics and videos. A CRM software that is easy to use will help you enjoy CRM benefits, and a reliable support team will make sure you don’t miss out on those benefits due to glitches.

Featured Partners

Starting Price

Free; $8 per user per month for basic features

Starting Price

Free; $20 per user per month (billed annually)

Starting Price

$14.90 per user per month

The salesforce services market is set to top US$ 13 Billion in 2022 and is predicted to expand at a stupendous CAGR of 14.4% to reach a valuation of US$ 33.5 Billion by 2029. Salesforce services currently account for a 2% share in the global IT services market. Market development is mainly forced by the increasing adoption of salesforce services in the BFSI industry.

As Salesforce services defy the ‘one-size-fits-all’ concept, service providers are offering end-to-end assistance to help end-users get services that are best suited to their requirements. With thousands of Salesforce implementations across multiple enterprises, the Salesforce service providers are extensively focusing on creating impactful experiences to generate substantial profits.

Opportunities galore for manufacturers with the increasing focus of businesses on improved customer engagement and interaction – key imperative driving growth and profitability amid competitive spaces.

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Some of the highly-effective Salesforce offerings- marketing cloud, commerce cloud, and community cloud to name a few- have gained immense popularity over the years, which is further nudging businesses to choose Salesforce services for long-term returns.

North America – A Hub of Opportunities for Service Providers:
According to the report, the increasing adoption of Salesforce services in the BFSI sector is likely to continue, making it one of the most lucrative verticals for Salesforce service vendors. Over the years, the focus of BFSI has shifted toward fruitful customer engagement in real-time and across any device. This, in turn, is pushing the demand for the adoption of Salesforce services in BFSI, thereby giving new opportunities for the Salesforce service vendors to reap profits.

Growth prospects for the Salesforce services, as the report opines, are high in North America, particularly in the US. In addition, the adoption of Salesforce services in Western Europe is estimated to intensify by the end of 2029, which is likely to encourage the vendors to solidify their service capabilities.

As far as growth and expansion are concerned, strategic business partnerships and acquisitions will continue to be the best way forward for vendors. Those alliances will lay the foundation for bespoke innovations to come to the fore, thereby creating a ‘win-win’ for both parties involved. Considering the challenges enterprises face in terms of Salesforce deployment, key service providers active in the market will continue to focus on offering unmatched support and assistance in a bid to ensure client satisfaction and engagement.

In addition, Salesforce service providers will also continue to center on getting ‘Salesforce service certifications’ to reap benefits in the long run, as these certifications will not only help them strengthen their core competencies but also expand their client bases.

Leading Key Players:
Since there are so many companies actively providing salesforce services, the nature of the market has become quite competitive. SAP SE, Oracle Corporation, Microsoft Corporation, Salesforce.com Inc., Adobe Inc., DXC Technology, Accenture PLC, IBM Corporation, Pegasystems Inc., Verint Systems Inc., Tata Consultancy Services Limited, and AT&T Inc. are some of the leading salesforce service companies.

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Salesforce Services Market Segmentation:

By Type of Service:

• Planning
  • Advisory Services
  • Change Management
• Implementation
  • Integrated Services
  • Custom Application Development
  • Application Modernisation and Data Migration
  • Testing Services
• Manage
  • Monitoring
  • Upgrade
  • Governance
  • Helpdesk
  • Training
  • BPO

By Application:

• Sales Cloud
• Service Cloud
• Marketing Cloud
• App Cloud
• Commerce Cloud
• Analytics

By Vertical:

• Salesforce Services in BFSI
• Salesforce Services in Healthcare and Life Sciences
• Salesforce Services in Media and Telecom
• Salesforce Services in Retail and CPG
• Salesforce Services in Government
• Salesforce Services in Manufacturing
• Salesforce Services in High Technology
• Salesforce Services in Energy & Utilities

By Region:

• North America
• Latin America
• Europe
• East Asia
• South Asia & Pacific
• Middle East & Africa (MEA)

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Salesforce Inc (NYSE: CRM) has a higher price-to-earnings ratio of 97.22x compared to its average ratio. compared to its average ratio and a 36-month beta value of 1.28. Analysts have mixed views on the stock, with 30 analysts rating it as a “buy,” 3 as “overweight,” 14 as “hold,” and 0 as “sell.”

The average price point forecasted by analysts for Salesforce Inc (CRM) is $277.46, which is $21.02 above the current market price. The public float for CRM is 936.67M, and currently, short sellers hold a 1.01% ratio of that float. The average trading volume of CRM on January 03, 2024 was 5.21M shares.

CRM) stock’s latest price update

Salesforce Inc (NYSE: CRM) has experienced a decline in its stock price by -2.66 compared to its previous closing price of 263.14. However, the company has seen a fall of -3.83% in its stock price over the last five trading days. CNBC Television reported 2024-01-02 that ‘Mad Money’ host Jim Cramer looks back at the top stocks in the Dow for 2023, what’s behind their success and how they are positioned for 2024.

CRM’s Market Performance

Salesforce Inc (CRM) has seen a -3.83% fall in stock performance for the week, with a 1.68% gain in the past month and a 25.73% surge in the past quarter. The volatility ratio for the week is 1.15%, and the volatility levels for the past 30 days are at 1.82% for CRM. The simple moving average for the last 20 days is -1.08% for CRM’s stock, with a simple moving average of 19.65% for the last 200 days.

Analysts’ Opinion of CRM

Many brokerage firms have already submitted their reports for CRM stocks, with Morgan Stanley repeating the rating for CRM by listing it as a “Overweight.” The predicted price for CRM in the upcoming period, according to Morgan Stanley is $350 based on the research report published on December 21, 2023 of the previous year 2023.

CRM Trading at 10.51% from the 50-Day Moving Average

After a stumble in the market that brought CRM to its low price for the period of the last 52 weeks, the company was unable to rebound, for now settling with -4.56% of loss for the given period.

Volatility was left at 1.82%, however, over the last 30 days, the volatility rate increased by 1.15%, as shares sank -1.49% for the moving average over the last 20 days. Over the last 50 days, in opposition, the stock is trading +22.95% upper at present.

During the last 5 trading sessions, CRM fell by -3.83%, which changed the moving average for the period of 200-days by +36.75% in comparison to the 20-day moving average, which settled at $258.74. In addition, Salesforce Inc saw -2.66% in overturn over a single year, with a tendency to cut further losses.

Insider Trading

Reports are indicating that there were more than several insider trading activities at CRM starting from Benioff Marc, who sale 265,000 shares at the price of $263.55 back on Dec 29. After this action, Benioff Marc now owns 13,941,166 shares of Salesforce Inc, valued at $69,840,201 using the latest closing price.

Weaver Amy E, the President and CFO of Salesforce Inc, sale 12,249 shares at $264.94 during a trade that took place back on Dec 29, which means that Weaver Amy E is holding 37,979 shares at $3,245,213 based on the most accurate closing price.

Stock Fundamentals for CRM

Current profitability levels for the company are sitting at:

• +5.93 for the present operating margin
• +65.09 for the gross margin

The net margin for Salesforce Inc stands at +0.66. The total capital return value is set at 2.55, while invested capital returns managed to touch 0.29. Equity return is now at value 4.41, with 2.83 for asset returns.

Based on Salesforce Inc (CRM), the company’s capital structure generated 25.50 points at debt to equity in total, while total debt to capital is 20.32. Total debt to assets is 14.50, with long-term debt to equity ratio resting at 22.02. Finally, the long-term debt to capital ratio is 17.55.

When we switch over and look at the enterprise to sales, we see a ratio of 7.57, with the company’s debt to enterprise value settled at 0.09. The receivables turnover for the company is 2.89 and the total asset turnover is 0.31. The liquidity ratio also appears to be rather interesting for investors as it stands at 0.95.

Conclusion

To put it simply, Salesforce Inc (CRM) has had a mixed performance in accurate times. Analysts have a bullish opinion on the stock, with some rating it as a “buy” and others as a “hold”. It is worth mentioning that the stock is currently trading in close proximity to its 50-day moving average and its 52-week high.

In 1965, when the government first introduced a federal financial aid program for post-secondary education, the majority of learners in the U.S. were white. Black citizens were effectively barred from attending universities, via systemic discrimination and state-sanctioned violence, unless those schools were built and led by Black scholars. And while students who attended Historically Black Colleges and Universities (HBCUs) were legally allowed to apply for financial assistance prior to 1965, they often faced strong resistance from both state and federal officials. At the time, Black people had a better chance of being drafted for war than receiving federal aid.

Some positive changes have been made to the federal aid program over the years—including the Middle Income Student Assistance Act of 1978 and the addition of PLUS Loans in the early 1990s, which made it possible for parents to take out loans on their children’s behalf—but the need for simplified, equitable access to financial aid for learners with nontraditional backgrounds remains abundantly clear.

One of the more promising innovations to enter this space is a technological solution: a chatbot designed specifically with vulnerable students in mind and with a goal of demystifying and democratizing the FAFSA process. The brainchild of Salesforce.org, Impact Labs—a community-rooted collective to collaborate on technology solutions that can potentially assist in addressing the most urgent social inequities—has been developing the chatbot app for the past nine months, and it is being masterminded by experts in education policy, technology, and design. A lack of urgency regarding FAFSA accessibility, and the limits of existing programs to properly assist “nontraditional learners,” was the driving force behind its development.

The app developers cite a heightened conversation design as critical to the chatbot’s promise. Leveraging a type of communication that replicates and predicts human conversation via artificial intelligence, the chatbot can help simplify terminology that may be confusing, like the difference between a bursary and a loan, or the definition of a promissory note. Giving applicants a clear understanding of key FAFSA terms helps ensure that they don’t miss application deadlines, and students can receive much-needed financial assistance at a faster rate.

“For us, today’s students are not your 18- to 21-year-old whose parents pay their way and they finish on time,” says Dominique Raymond, an Impact Lab expert and strategy director at Lumina Foundation. “They’ve got kids, they’ve got jobs. And so the chatbot questions really focused on who are actually today’s students.”

The project experts consulted students throughout the development process, and lived experiences played a fundamental role in informing the way in which the chatbot will function. To account for the diversity in learners’ school-life balance, the questions inputted were more reflective of students’ realities:

”How far do you live from campus?”

“Are you working?”

“Do you need childcare?”

Paired with the real-world prompts, the bot is also designed to be especially helpful for learners whose parents don’t speak English as a first language.

“In sociolinguistics, they are called ‘language brokers,’” Greg Bennett, a sociolinguist and the director of conversation design at Salesforce, says of this feature. “How could we make the content that shows up in that chatbot accessible and easier to translate and easier to communicate from party to party?”