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Programmatic Development using Apex and Visualforce in Lightning Experience
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Killexams : SalesForce Programmatic study tips - BingNews https://killexams.com/pass4sure/exam-detail/DEX-450 Search results Killexams : SalesForce Programmatic study tips - BingNews https://killexams.com/pass4sure/exam-detail/DEX-450 https://killexams.com/exam_list/SalesForce Killexams : Salesforce aims for 25% operating margin in 2026 with more efficient spending

Bret Taylor, co-chief executive officer of Salesforce.com Inc., right, and Marc Benioff, co-chief executive officer of Salesforce.com Inc., wear rabbit ears during a keynote at the 2022 Dreamforce conference in San Francisco, California, on Tuesday, Sept. 20, 2022.

Marlena Sloss | Bloomberg | Getty Images

Salesforce stock rose almost 3% in extended trading on Wednesday after the enterprise software maker announced a new long-range profitability goal that showed the company's determination to operate more efficiently.

Several cloud software companies, including Salesforce, have become less compelling to investors as interest rates have risen to respond to higher prices this year, after becoming more glamorous during the Covid pandemic, when organizations boosted their use of programs employees could use without being in offices.

Management teams at cloud companies have sought to recapture interest by emphasizing cost-savings plans and pull forward their timelines for profitability. Salesforce itself said it would be more careful in adding talent.

The company went further on Thursday, as Amy Weaver, Salesforce's finance chief, revealed new targets for the 2026 fiscal year at the company's investor day, taking place in San Francisco during its Dreamforce conference. The company is aiming for a 25% adjusted operating margin, including future acquisitions, she said. That compares with the 20% target Salesforce announced one year ago for its 2023 fiscal year. The adjusted operating margin was 19.9% in the quarter that ended July 31.

Salesforce indicated that it intends to push adjusted sales and marketing spending as a percentage of revenue below 35% by 2026 through increasing self-serve efforts, alliances with partners, and productivity improvements for salespeople. In marketing, the idea is to draw on proprietary marketing channels. Sales and marketing on a GAAP basis took up over 44% as a percentage of revenue in the July quarter.

Additionally, Salesforce is hurry to manage general and administrative spending, in part by evaluating real estate assets for a hybrid workplace.

Weaver reiterated the $50 billion revenue target for fiscal 2026 that it announced one year ago, but she said that the figure now takes into account a $2 billion headwind from exchange rates since last year's investor day.

Shares of Salesforce reached a 52-week low on Wednesday. The company has begun buying back its own shares as part of its first share-repurchase program, Weaver said.

WATCH: Salesforce's Taylor on the company's commitment to profitability and returning cash to shareholders

Salesforce's Taylor on the company's commitment to profitability and returning cash to shareholders

watch now

Wed, 21 Sep 2022 18:34:00 -0500 en text/html https://www.cnbc.com/2022/09/21/salesforce-aims-for-25percent-operating-margin-in-2026.html
Killexams : Salesforce AppExchange Tools Market landscape, Top Competitor Analysis, Revenue, Sales With Forecast Data from 2022 to 2028

The MarketWatch News Department was not involved in the creation of this content.

Oct 10, 2022 (Reportmines via Comtex) -- Pre and Post Covid is covered and Report Customization is available.

The current market and its growth potential over the future period 2022 - 2028 are also included in the "Salesforce AppExchange Toolsmarket research report". Industry professionals completed a comprehensive and professional study of the Salesforce AppExchange Tools market report, which has been prepared in the most specific manner to offer only the details that matter the most. The study focuses primarily on the most up-to-date information on the Salesforce AppExchange Tools market. The Salesforce AppExchange Tools Market study provides business growth strategies and analysis from year to year. This report examines risk factors, important firm profiles, production, revenue, pricing, latest updates, key raw materials, and manufacturing cost analysis.

The global Salesforce AppExchange Tools market size is projected to reach multi million by 2028, in comparision to 2021, at unexpected CAGR during 2022-2028 (Ask for sample Report).

The Salesforce AppExchange Tools market industry research report displays the production, revenue, price, market share, and growth rate of each type, primarily split into Sales Cloud,Service Cloud,Marketing Cloud,Platform,IoT and Other. This Salesforce AppExchange Tools market research report focuses on the status and outlook for major applications/end users, consumption (sales), market share, and growth rate for each application, including Large Enterprises,SMEs (Below 300 persons). The report is of 183 pages.

Get sample PDF of Salesforce AppExchange Tools Market Analysis https://www.predictivemarketresearch.com/enquiry/request-sample/1494953

The top competitors in the Salesforce AppExchange Tools Market, as highlighted in the report, are:

  • Salesforce
  • Conga
  • LeanData
  • PFL
  • Skuid
  • Copado Solutions
  • Yesware
  • Cirrus Insight
  • ConnectLeader
  • ClearSlide
  • Geopointe
  • Groove
  • Ebsta
  • PandaDoc
  • Riva CRM Integration
  • LevelEleven
  • AppBuddy
  • SAP (Datahug)

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Market Segmentation

The worldwide Salesforce AppExchange Tools Market is categorized on Component, Deployment, Application, and Region.

The Salesforce AppExchange Tools Market Analysis by types is segmented into:

  • Sales Cloud
  • Service Cloud
  • Marketing Cloud
  • Platform
  • IoT and Other

The Salesforce AppExchange Tools Market Industry Research by Application is segmented into:

  • Large Enterprises
  • SMEs (Below 300 persons)

In terms of Region, the Salesforce AppExchange Tools Market Players available by Region are:

  • North America:
  • Europe:
    • Germany
    • France
    • U.K.
    • Italy
    • Russia
  • Asia-Pacific:
    • China
    • Japan
    • South Korea
    • India
    • Australia
    • China Taiwan
    • Indonesia
    • Thailand
    • Malaysia
  • Latin America:
    • Mexico
    • Brazil
    • Argentina Korea
    • Colombia
  • Middle East & Africa:
    • Turkey
    • Saudi
    • Arabia
    • UAE
    • Korea

Inquire or Share Your Questions If Any Before the Purchasing This Report https://www.predictivemarketresearch.com/enquiry/pre-order-enquiry/1494953

Key Benefits for Industry Participants & Stakeholders:

The Salesforce AppExchange Tools market is studied in depth utilizing various approaches and analyses in this research report. It's broken down into sections to cover various areas of the market for a better understanding. To compile the information for the report, the researchers used both primary and secondary approaches. The goal of this research is to help consumers have a more informed, confident, and clear understanding of the market. The Salesforce AppExchange Tools market growth analysis covers development trends, competitive landscape analysis, investment plan, business strategy, opportunity, and the development status of major regions. Regions covered in Salesforce AppExchange Tools Market Report are North America: United States, Canada, Europe: GermanyFrance, U.K., Italy, Russia,Asia-Pacific: China, Japan, South, India, Australia, China, Indonesia, Thailand, Malaysia, Latin America:Mexico, Brazil, Argentina, Colombia, Middle East & Africa:Turkey, Saudi, Arabia, UAE, Korea.

The Salesforce AppExchange Tools market research report contains the following TOC:

  • Report Overview
  • Global Growth Trends
  • Competition Landscape by Key Players
  • Data by Type
  • Data by Application
  • North America Market Analysis
  • Europe Market Analysis
  • Asia-Pacific Market Analysis
  • Latin America Market Analysis
  • Middle East & Africa Market Analysis
  • Key Players Profiles Market Analysis
  • Analysts Viewpoints/Conclusions
  • Appendix

Get a sample of TOC https://www.predictivemarketresearch.com/toc/1494953#tableofcontents

Highlights of The Salesforce AppExchange Tools Market Report

The Salesforce AppExchange Tools Market Industry Research Report contains:

  • To assess the Salesforce AppExchange Tools market in terms of their respective growth trends, prospects, and market contribution.
  • To estimate the value of Salesforce AppExchange Tools submarkets in key geographic locations (along with their respective key countries).
  • Examine Salesforce AppExchange Tools market changes such as market expansions, collaborations, new product launches, and acquisitions.
  • To create a strategic profile of the key players and analyze their growth strategies thoroughly.
  • The key manufacturers of the Salesforce AppExchange Tools market include Salesforce,Conga,LeanData,PFL,Skuid,Copado Solutions,Yesware,Cirrus Insight,ConnectLeader,ClearSlide,Geopointe,Groove,Ebsta,PandaDoc,Riva CRM Integration,LevelEleven,AppBuddy,SAP (Datahug).

Purchase this report https://www.predictivemarketresearch.com/purchase/1494953 (Price 3660 USD for a Single-User License)

COVID 19 Impact Analysis:

The world is now in the recovery phase from the COVID-19 outbreak. In light of the current economic climate, we recently produced the Salesforce AppExchange Tools Market Report, which provides a detailed study of the Salesforce AppExchange Tools market. This report includes information about the manufacturer, such as sales volume, price, revenue, gross margin, company distribution, and so on. These details enable consumers to learn more about their competition.

Get Covid-19 Impact Analysis for Salesforce AppExchange Tools Market research report https://www.predictivemarketresearch.com/enquiry/request-covid19/1494953

Salesforce AppExchange Tools Market Size and Industry Challenges:

With a full analysis of the Salesforce AppExchange Tools market's competitive landscape and specific information on suppliers, the Salesforce AppExchange Tools market report covers the key players in the industry, including Company Profile, Product Specifications, Production Capacity/Sales, Revenue, Price, and Gross Margin Sales.

Get sample PDF of Salesforce AppExchange Tools Market Analysis https://www.predictivemarketresearch.com/enquiry/request-sample/1494953

Reasons to Purchase the Salesforce AppExchange Tools Market Report:

  • Use top manufacturers to strategically plan mergers and acquisitions.
  • Formulate corrective actions for projects by comprehending the depth of Salesforce AppExchange Tools market.
  • Develop and create in-licensing and out-licensing strategies by finding possible partners with the most appealing projects to increase commercial potential and scope.
  • Suitable for presenting dependable high-quality data and analysis to internal and external audiences.
  • Develop regional and national strategies using local data and analysis.

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Mon, 10 Oct 2022 15:02:00 -0500 en-US text/html https://www.marketwatch.com/press-release/salesforce-appexchange-tools-market-landscape-top-competitor-analysis-revenue-sales-with-forecast-data-from-2022-to-2028-2022-10-10
Killexams : If You Invested $1,000 in Salesforce During the Great Recession, Here's How Much You'd Have Today

Buying stocks during a bear market can yield spectacular returns. For instance, the bear market brought on by the Great Recession cratered the S&P 500 by 56.8%, from peak to trough. But smart investors knew it was a once-in-a-lifetime opportunity to buy.

The index closed on March 9, 2009, at its bottom of 676.53. The ensuing bull market rally lifted the S&P 500 to its peak of 3,386 11 years later, on Feb. 19, 2020. Steadfast buy-and-hold investors would've achieved a remarkable 400.5% gain just by buying the index.

Buying an index is not a bad idea. Still, bear markets allow investors to buy beaten-down shares of great companies, outperform the market, and accumulate phenomenal wealth.

What if you bought Salesforce during the Great Recession instead?

On the day the S&P 500 bottomed, Salesforce (CRM 3.49%) closed at $7.72 per share. If you plunked down $1,000 at that price, you'd have 129 shares. If you had the fortitude to never sell a single share for the entire 11-year rally, your shares would've been vaulted to $192.87 per share, earning you a hefty 2,398% gain -- dramatically outperforming the market during that 11-year span.

A group of people holding a cloud icon.

Image source: Getty Images.

To put the Salesforce investment in an even longer-term perspective, your guts to buy in a bear market, loyalty to the buy-and-hold strategy, and your $1,000 would equate to $19,371.93 today.

Here's how Salesforce did it

Salesforce has long been a cloud-based software growth story. The company's incredibly popular customer relationship management (CRM) software has given its corporate users' sales teams the collaboration and marketing tools to strengthen customer relationships and expand their sales opportunities. In short, Salesforce helps its users increase revenue and become more efficient sales machines.

Over Salesforce's history, it has accumulated an impressive catalog of clients. As an ingrained part of each customer's business, Salesforce is in a perfect spot to sell them additional software and services. As such, the company has been busy acquiring companies with adjacent services and upselling them to its existing customers.

For example, it acquired ExactTarget in 2013, with just $286 million in revenue. Since then, Salesforce has grown its revenue by 949% to $3 billion. Salesforce later took over MuleSoft in 2018, when it had $284 million in revenue. The company grew its revenue by 499% to $1.7 billion.

Salesforce's latest (and largest) acquisitions offer what are perhaps its most significant opportunities. The company bought Tableau in 2019 and Slack Technologies in 2021. Revenue at those two companies has already grown, which may be the next chapter of Salesforce's growth story.

Is it too late to buy Salesforce?

When examining Salesforce's revenue history, it's easy to see that its products work. It finished its fiscal year as a publicly traded company in 2005 with $176 million in recurring software revenue. Seventeen years later, in fiscal 2021, the company had vaulted its revenue by 14,952% to $26.5 billion. The company's astonishing revenue growth has done wonders for the stock, but nowadays, investors want to see profits.

Salesforce's full fiscal year ending Jan. 31, 2022, included an adjusted operating margin of 18.7%. But during the company's annual investor conference this month, Salesforce's management shared some exciting news that seems to have fallen on deaf ears. Management forecasts that by 2026, the company will nearly double its revenue to over $50 billion, and its adjusted operating margin will soar to 25%.

Yet Salesforce stock is down since the announcement and has shed 41% this year. Wall Street analysts expect Salesforce to generate $4.74 in earnings per share for its current fiscal year. That number implies a forward price-to-earnings ratio (based on forecasts) of 31 times, which is considerably more attractive than its five-year average of 57 times. Given Salesforce's growth trajectory, the bear market is giving smart long-term investors a gift.

CRM PE Ratio (Forward) Chart

CRM PE Ratio (Forward) data by YCharts

Buy now or wait?

There is no telling when today's bear market will supply way to the bulls. But the stock market is always forward looking. So, the risk of waiting for good macroeconomic news is missing out on the recovery. Buying the stocks of great companies at depressed prices is a recipe for market-beating returns. Even if it means the bear market persists for a while, it's better than suffering from the regret of missing out on opportunities like this.

BJ Cook has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Salesforce, Inc. The Motley Fool has a disclosure policy.

Wed, 28 Sep 2022 21:00:00 -0500 BJ Cook en text/html https://www.fool.com/investing/2022/09/29/if-you-invested-1000-in-salesforce-during-the-grea/
Killexams : Matt Meyers Shares His Journey to Becoming a Top Expert for the Salesforce Ecosystem

Success in today’s business climate hinges on building a strong and vibrant ecosystem. Salesforce recognized this early on and was one of the first in the cloud computing space to dream up a business model built on partnership. Matt Meyers has been in the tech field for over 20 years and is one of the top experts within the Salesforce ecosystem. As a senior consultant, Matt knows his way around any facet of the Salesforce platform you could imagine. Matt is also an entrepreneur and CEO and co-founder of Adaptus, maker of EzProtect, a Software-as-a-Service virus scanning cyber security platform for Salesforce. He holds a Bachelor of Science in Computer Science and an MBA from Texas Tech University. Matt’s success in the Salesforce ecosystem has been driven by his expertise, determination, and extensive experience with complex implementations.

Matt has always been intrigued by both technology and business. In fact, he believes that’s why he became so interested in Salesforce because it seemed like the perfect culmination of business and technology. Matt began his career as a Salesforce developer and quickly tried to grasp anything he could to learn as much as he could about the company. He realized early on that knowledge was the key to growing his career to where he wanted to go and living the lifestyle he always wanted. As a result, Matt aggressively went for his first few certifications and then realized he couldn’t grow anymore in his current position. He moved on to join a global consulting company, HCL, where he began his career as a Salesforce consultant.

Consulting gave Matt more power than software development had. He quickly discovered he enjoyed consulting because it allowed him to help people solve complex problems, but for some reason, he was still unfulfilled. Matt yearned for more and desired to work at the company that fueled his passion, Salesforce. In the next few months, Matt spent countless long hours studying and earned various Salesforce certifications until he had just about every certification offered at the time. It was then that he met someone who was a sales executive at Salesforce who connected him with a recruiter, which led to him being successfully hired. Matt started as a customer-facing architect in Salesforce services, helping some of the company’s largest customers implement Salesforce.

The role exposed Matt to more aspects of the business and constantly challenged him, inspiring him to become better at his job. His desire to excel pushed him, and he eventually decided to tackle Salesforce’s highest certification, the Certified Technical Architect credential. Matt says this was the most challenging yet rewarding journey of his career, and it took him over two years to complete. A Certified Technical Architect is pretty much the Ph.D. of Salesforce as of now, and only about 400 people hold this certification worldwide within the ecosystem. After dedicating his entire life and career to Salesforce, Matt’s efforts were finally paying off, and bigger doors were opening.

Over the next few years, he worked his way up until he reached the director level and led all of Salesforce’s program architects in the public sector. After some time in this role, Matt decided he wanted to be more independent and started to think about running his own company. He left Salesforce, made a relationship with a major Salesforce consulting firm, and partnered with someone else to grow his company. A true and respected expert in his field, Matt took up mentoring and training, which he continues to do on his social media profiles. His mission is to empower aspiring architects and help them shorten their learning curve.

Advertising disclosure: We may receive compensation for some of the links in our stories. Thank you for supporting LA Weekly and our advertisers.

Fri, 07 Oct 2022 01:57:00 -0500 Written in Partnership with Amir Bakian text/html https://www.laweekly.com/matt-meyers-shares-his-journey-to-becoming-a-top-expert-for-the-salesforce-ecosystem/
Killexams : Salesforce to drive digital transformation and job creation in SA

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Wed, 12 Oct 2022 09:36:00 -0500 en-US text/html https://www.iol.co.za/business-report/companies/salesforce-to-drive-digital-transformation-and-job-creation-in-sa-a21bd100-6068-45d2-853e-17c6b1f300a5
Killexams : Is Salesforce Stock Undervalued? No result found, try new keyword!Today, I will dig into Salesforce (NYSE: CRM). You can get a clue as to what Salesforce does by looking at its ticker: CRM. CRM is a common acronym that stands for customer relationship management ... Fri, 16 Sep 2022 22:32:00 -0500 text/html https://www.nasdaq.com/articles/is-salesforce-stock-undervalued Killexams : The Trade Desk Adds Salesforce To Its Roster Of CDP Partners For UID2

Salesforce quietly introduced a new app in its App Exchange on Wednesday that was developed by The Trade Desk as a way to convert CDP identity data to Unified ID 2.0 (UID2) IDs.

These IDs can be used to buy programmatic ads.

“The evolution of ad tech and martech is toward more and more first-party data being stored in cloud databases and in CDPs,” said Ben Sylvan, The Trade Desk’s GM of data partnerships.

Salesforce isn’t the first CDP or cloud database to link with The Trade Desk via UID2. In March, Adobe and The Trade Desk announced a similar integration to convert emails and phone numbers stored in the Adobe CDP into targeted audience segments.

AWS joined the program this year, too. And it’s been a little more than a year since The Trade Desk’s CDP and clean room partnership campaign began in earnest with a Snowflake integration.

These integrations have their idiosyncrasies. The Adobe partnership is a managed service and operates similarly to how Adobe CDP customers share email or phone number info for targeting in the Adobe DSP. Snowflake is a cloud-based data clean room approach, and the Salesforce partnership comes via the free app listed in its marketplace.

“We’re allowing advertisers to break down the silos of all their different data repositories and bring their data into programmatic,” Sylvan said.

The UID interlocutor

UID2 has a unique role as both The Trade Desk’s go-to identity solution and as an open-source industry initiative. Although the UID2 repository is open to all, the real-world applications for audience activation built around it are mostly proprietary to The Trade Desk.

And then there’s the middleman service UID2 provides for privacy purposes.

The raw personal identifiable information in a CDP can’t leave its database, let alone (heaven forbid!) enter a DSP’s platform. The Salesforce CDP email data is sent to the UID2 repository, where it can be converted and then pumped out to The Trade Desk.

It’s kind of like how two people who aren’t talking to one another might have a conversation via a silent intermediary. (“Tell Salesforce we can mind our own business.” “Well you can tell The Trade Desk we don’t need to know.”)

The marketing clouds also aren’t exactly shouting from the rooftops about their UID2 integrations.

Adobe moved cautiously with The Trade Desk, only agreeing to a mechanism to send out UID2s after months of tinkering and sorting out potential privacy issues. When Adobe did eventually launch the partnership, the company’s director of business development, Sahil Gupta, was careful to explain that it wasn’t a sign of explicit support for the UID2 initiative.

After all, CDP data for DSP targeting had been unique to the Adobe DSP prior to The Trade Desk installing pipes for UID2.

Although Salesforce doesn’t have a DSP, it’s being even quieter.

The invisible supporters

Adobe did interviews about its UID2 partnership. Salesforce, however, which is hosting its Dreamforce conference in San Francisco this week, didn’t contribute a quote for The Trade Desk’s news release and didn’t issue a release of its own about the UID2-generating app.

It’s an awkward situation when some of the most important partnership hubs for UID2 – and by extension for The Trade Desk – are with semi-rivals or companies who don’t want an association with programmatic IDs.

What, you might ask, about the brand marketers who have agreed to alpha test the Salesforce UID2 integration? Although some have signed on, Sylvan said, they’re choosing to remain undisclosed.

But even if The Trade Desk is the only loud and proud voice talking about the UID2 program, these are still critical partnerships.

And adoption is easier on the supply side. Publishers and media companies will embrace UID2 if the demand exists. Their livelihood depends on it.

But marketers are used to their CRM systems They’re waiting (and waiting) for the third-party cookie situation to iron itself out and they’re waiting for new privacy laws or platform policies to land. And they also spend the money.

That’s why gaining buy-side adoption is the main challenge and prize for UID2. And why an integration Salesforce is so important.

“The way that you do that, instead of going one by one, is to make is as easy as possible for advertisers to adopt UID2 in the platforms where they already store and manage their first-party data,” Sylvan said. “That way, we have a one-to-many relationship, and don’t have to take a tactical approach to convince advertiser by advertiser by advertiser to adopt UID2.”

Wed, 21 Sep 2022 00:00:00 -0500 James Hercher en-US text/html https://www.adexchanger.com/online-advertising/the-trade-desk-adds-salesforce-to-its-roster-of-cdp-partners-for-uid2/
Killexams : Do You Think Salesforce (CRM) can Yield Strong Results in the Long-Term?

Oakmark Funds, an investment management company, released its “Oakmark Select Fund” third quarter 2022 investor letter. A copy of the same can be downloaded here. The fund declined 5.9% in the third quarter, roughly in line with the S&P 500 Index. For the fiscal year that ended September 30, 2022, the fund fell 23.6% compared to a 15.5% decline for the S&P 500 Index. In addition, you can check the top 5 holdings of the fund to know its best picks in 2022.

Oakmark Funds discussed stocks like Salesforce, Inc. (NYSE:CRM) in the Q3 2022 investor letter. Headquartered in San Francisco, California, Salesforce, Inc. (NYSE:CRM) is a technology company that provides customer relationship management technologies to connect companies and customers. On October 11, 2022, Salesforce, Inc. (NYSE:CRM) stock closed at $142.57 per share. One-month return of Salesforce, Inc. (NYSE:CRM) was -11.05% and its shares lost 49.87% of their value over the last 52 weeks. Salesforce, Inc. (NYSE:CRM) has a market capitalization of $142.57 billion.

Here is what Oakmark Funds specifically said about Salesforce, Inc. (NYSE:CRM) in its Q3 2022 investor letter:

Salesforce, Inc. (NYSE:CRM) has become a dominant global player in sales, customer service, commerce and marketing software over the past 20 years. The company earns 80% gross margins and grows 20% organically. Plus, virtually all of its revenue is recurring. We see Salesforce as a great business that we’ve admired from afar for a long time. More recently, the organization has made some changes at the top that prompted us to take a closer look at the stock. New CEO Bret Taylor and CFO Amy Weaver are bringing a culture of financial discipline. We believe this renewed focus on profitability and capital return, combined with Salesforce’s strong underlying business characteristics, will yield strong results. The current valuation of 3.9x next year’s revenues represents a significant discount compared to publicly traded peers and latest private market values in the software space that have similar growth profiles. We view this discount as an opportunity to invest in a great business at a good value.”

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Salesforce, Inc. (NYSE:CRM) is in 10th position on our list of 30 Most Popular Stocks Among Hedge Funds. As per our database, 116 hedge fund portfolios held Salesforce, Inc. (NYSE:CRM) at the end of the second quarter, which was 114 in the previous quarter.

We discussed Salesforce, Inc. (NYSE:CRM) in another article and shared the list of best stocks for long-term growth. In addition, please check out our hedge fund investor letters Q3 2022 page for more investor letters from hedge funds and other leading investors.

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Disclosure: None. This article is originally published at Insider Monkey.

Wed, 12 Oct 2022 05:37:00 -0500 en-US text/html https://finance.yahoo.com/news/think-salesforce-crm-yield-strong-152620977.html
Killexams : Salesforce, Inc. (NYSE: CRM)

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Buying Salesforce during the Great Recession bear market would have earned you 2,398% from trough to peak. Is today's bear market giving you another shot?

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Fri, 14 Oct 2022 04:00:00 -0500 en text/html https://www.fool.com/quote/nyse/crm/
Killexams : Salesforce Automotive Cloud creates ‘single source of truth’ for auto industry

Did you miss a session from MetaBeat 2022? Head over to the on-demand library for all of our featured sessions here.


After financial services, health and education technology, Salesforce is focusing on the auto industry with the launch of Automotive Cloud, a dedicated product to help key industry stakeholders make the most of the data available to them.

In the digital age, the auto industry is witnessing an unprecedented transformation, with vehicles being more connected than ever and new selling and servicing models (like D2C and subscriptions) coming to the fore. The shift has increased the volume of data available to all involved parties, starting from companies manufacturing the vehicles to dealers and financers making them available to customers.

However, when it comes to mobilizing this wealth of information for customer benefit or revenue growth, companies have traditionally struggled. According to McKinsey, only 1% of automotive customers are fully satisfied with their car-buying experience, and just a quarter of automakers and dealers believe their companies have adapted well to selling online.

“The automotive industry is facing a new digital imperative amidst massive upheaval brought on by the rise of direct-to-consumer models and the dawn of the electric vehicle age,” said Achyut Jajoo, SVP and GM of manufacturing and automotive at Salesforce. “But with great disruption comes great opportunity, and companies accelerating into the digital-first future … can gain a competitive edge while simultaneously future-proofing their businesses.” 

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Enters Salesforce Automotive Cloud

To make this happen, Salesforce has introduced Automotive Cloud. The product uses Driver 360, which leverages the full power of Customer 360 to create a single, real-time view of the entire customer and vehicle lifecycle for automakers, dealers and automotive finance groups. It brings together information from all available sources, including customer interactions and milestones, helping automakers not only deliver improved service and experiences, but also drive revenue through better lead conversion and collaboration.

Driver 360 offers out-of-the-box solutions with industry-specific data models and processes, including driver console, vehicle console and AI and analytics capabilities. 

The driver console, as the company explains, provides service teams with a complete view of every customer interaction through continuous touchpoints and customized alerts, from car browsing and purchase history to service journeys. This enables teams to effectively personalize support, offers and sales. Similarly, the vehicle console stitches together comprehensive vehicle information, such as odometer readings, vehicle market value and real-time service and repair data, for automaker, dealer or finance groups.

Meanwhile, under AI and analytics, the Automotive Cloud provides intelligent automation with click-based configuration and integration tools to simplify the building and delivery of branded and automated experiences, such as vehicle order status updates or shipment delay notifications, to help team members complete more tasks with fewer resources. It also offers purpose-built dashboards that provide a detailed overview of sales and business performance, customer and asset lifecycle and revenue trends to drive efficiencies at scale.

Adoption already underway

Multiple auto industry players, including Astara and Toyota Financial Services, are already looking to use Salesforce Automotive Cloud to transform customer experiences. The solution will be generally available starting from October 17, 2022.

“With Automotive Cloud, we will be able to increase the competitive advantage for our entire mobility ecosystem by connecting customer data and vehicle management together within the same platform,” Antonio Rodríguez López, chief strategy and transformation officer at Astara, said. “This will allow us to deliver the best customer experience and to increase our customers’ lifetime value.

According to Salesforce’s own research, 93% of auto industry leaders think that first-party data (similar to that used by the Automotive Cloud) will help substantially Excellerate the overall customer experience — whether during the vehicle browsing, purchasing, financing or post-purchase phase.

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Thu, 13 Oct 2022 12:06:00 -0500 Shubham Sharma en-US text/html https://venturebeat.com/data-infrastructure/salesforce-automotive-cloud-creates-single-source-of-truth-for-auto-industry/
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