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Oct 10, 2022 (Reportmines via Comtex) -- Pre and Post Covid is covered and Report Customization is available.

The current market and its growth potential over the future period 2022 - 2028 are also included in the "Salesforce AppExchange Toolsmarket research report". Industry professionals completed a comprehensive and professional study of the Salesforce AppExchange Tools market report, which has been prepared in the most specific manner to offer only the details that matter the most. The study focuses primarily on the most up-to-date information on the Salesforce AppExchange Tools market. The Salesforce AppExchange Tools Market study provides business growth strategies and analysis from year to year. This report examines risk factors, important firm profiles, production, revenue, pricing, latest updates, key raw materials, and manufacturing cost analysis.

The MarketWatch News Department was not involved in the creation of this content.

Success in today’s business climate hinges on building a strong and vibrant ecosystem. Salesforce recognized this early on and was one of the first in the cloud computing space to dream up a business model built on partnership. Matt Meyers has been in the tech field for over 20 years and is one of the top experts within the Salesforce ecosystem. As a senior consultant, Matt knows his way around any facet of the Salesforce platform you could imagine. Matt is also an entrepreneur and CEO and co-founder of Adaptus, maker of EzProtect, a Software-as-a-Service virus scanning cyber security platform for Salesforce. He holds a Bachelor of Science in Computer Science and an MBA from Texas Tech University. Matt’s success in the Salesforce ecosystem has been driven by his expertise, determination, and extensive experience with complex implementations.

Matt has always been intrigued by both technology and business. In fact, he believes that’s why he became so interested in Salesforce because it seemed like the perfect culmination of business and technology. Matt began his career as a Salesforce developer and quickly tried to grasp anything he could to learn as much as he could about the company. He realized early on that knowledge was the key to growing his career to where he wanted to go and living the lifestyle he always wanted. As a result, Matt aggressively went for his first few certifications and then realized he couldn’t grow anymore in his current position. He moved on to join a global consulting company, HCL, where he began his career as a Salesforce consultant.

Consulting gave Matt more power than software development had. He quickly discovered he enjoyed consulting because it allowed him to help people solve complex problems, but for some reason, he was still unfulfilled. Matt yearned for more and desired to work at the company that fueled his passion, Salesforce. In the next few months, Matt spent countless long hours studying and earned various Salesforce certifications until he had just about every certification offered at the time. It was then that he met someone who was a sales executive at Salesforce who connected him with a recruiter, which led to him being successfully hired. Matt started as a customer-facing architect in Salesforce services, helping some of the company’s largest customers implement Salesforce.

The role exposed Matt to more aspects of the business and constantly challenged him, inspiring him to become better at his job. His desire to excel pushed him, and he eventually decided to tackle Salesforce’s highest certification, the Certified Technical Architect credential. Matt says this was the most challenging yet rewarding journey of his career, and it took him over two years to complete. A Certified Technical Architect is pretty much the Ph.D. of Salesforce as of now, and only about 400 people hold this certification worldwide within the ecosystem. After dedicating his entire life and career to Salesforce, Matt’s efforts were finally paying off, and bigger doors were opening.

Over the next few years, he worked his way up until he reached the director level and led all of Salesforce’s program architects in the public sector. After some time in this role, Matt decided he wanted to be more independent and started to think about running his own company. He left Salesforce, made a relationship with a major Salesforce consulting firm, and partnered with someone else to grow his company. A true and respected expert in his field, Matt took up mentoring and training, which he continues to do on his social media profiles. His mission is to empower aspiring architects and help them shorten their learning curve.

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Salesforce quietly introduced a new app in its App Exchange on Wednesday that was developed by The Trade Desk as a way to convert CDP identity data to Unified ID 2.0 (UID2) IDs.

These IDs can be used to buy programmatic ads.

“The evolution of ad tech and martech is toward more and more first-party data being stored in cloud databases and in CDPs,” said Ben Sylvan, The Trade Desk’s GM of data partnerships.

Salesforce isn’t the first CDP or cloud database to link with The Trade Desk via UID2. In March, Adobe and The Trade Desk announced a similar integration to convert emails and phone numbers stored in the Adobe CDP into targeted audience segments.

AWS joined the program this year, too. And it’s been a little more than a year since The Trade Desk’s CDP and clean room partnership campaign began in earnest with a Snowflake integration.

These integrations have their idiosyncrasies. The Adobe partnership is a managed service and operates similarly to how Adobe CDP customers share email or phone number info for targeting in the Adobe DSP. Snowflake is a cloud-based data clean room approach, and the Salesforce partnership comes via the free app listed in its marketplace.

“We’re allowing advertisers to break down the silos of all their different data repositories and bring their data into programmatic,” Sylvan said.

The UID interlocutor

UID2 has a unique role as both The Trade Desk’s go-to identity solution and as an open-source industry initiative. Although the UID2 repository is open to all, the real-world applications for audience activation built around it are mostly proprietary to The Trade Desk.

And then there’s the middleman service UID2 provides for privacy purposes.

The raw personal identifiable information in a CDP can’t leave its database, let alone (heaven forbid!) enter a DSP’s platform. The Salesforce CDP email data is sent to the UID2 repository, where it can be converted and then pumped out to The Trade Desk.

It’s kind of like how two people who aren’t talking to one another might have a conversation via a silent intermediary. (“Tell Salesforce we can mind our own business.” “Well you can tell The Trade Desk we don’t need to know.”)

The marketing clouds also aren’t exactly shouting from the rooftops about their UID2 integrations.

Adobe moved cautiously with The Trade Desk, only agreeing to a mechanism to send out UID2s after months of tinkering and sorting out potential privacy issues. When Adobe did eventually launch the partnership, the company’s director of business development, Sahil Gupta, was careful to explain that it wasn’t a sign of explicit support for the UID2 initiative.

After all, CDP data for DSP targeting had been unique to the Adobe DSP prior to The Trade Desk installing pipes for UID2.

Although Salesforce doesn’t have a DSP, it’s being even quieter.

The invisible supporters

Adobe did interviews about its UID2 partnership. Salesforce, however, which is hosting its Dreamforce conference in San Francisco this week, didn’t contribute a quote for The Trade Desk’s news release and didn’t issue a release of its own about the UID2-generating app.

It’s an awkward situation when some of the most important partnership hubs for UID2 – and by extension for The Trade Desk – are with semi-rivals or companies who don’t want an association with programmatic IDs.

What, you might ask, about the brand marketers who have agreed to alpha test the Salesforce UID2 integration? Although some have signed on, Sylvan said, they’re choosing to remain undisclosed.

But even if The Trade Desk is the only loud and proud voice talking about the UID2 program, these are still critical partnerships.

And adoption is easier on the supply side. Publishers and media companies will embrace UID2 if the demand exists. Their livelihood depends on it.

But marketers are used to their CRM systems They’re waiting (and waiting) for the third-party cookie situation to iron itself out and they’re waiting for new privacy laws or platform policies to land. And they also spend the money.

That’s why gaining buy-side adoption is the main challenge and prize for UID2. And why an integration Salesforce is so important.

“The way that you do that, instead of going one by one, is to make is as easy as possible for advertisers to adopt UID2 in the platforms where they already store and manage their first-party data,” Sylvan said. “That way, we have a one-to-many relationship, and don’t have to take a tactical approach to convince advertiser by advertiser by advertiser to adopt UID2.”

Oakmark Funds, an investment management company, released its “Oakmark Select Fund” third quarter 2022 investor letter. A copy of the same can be downloaded here. The fund declined 5.9% in the third quarter, roughly in line with the S&P 500 Index. For the fiscal year that ended September 30, 2022, the fund fell 23.6% compared to a 15.5% decline for the S&P 500 Index. In addition, you can check the top 5 holdings of the fund to know its best picks in 2022.

Oakmark Funds discussed stocks like Salesforce, Inc. (NYSE:CRM) in the Q3 2022 investor letter. Headquartered in San Francisco, California, Salesforce, Inc. (NYSE:CRM) is a technology company that provides customer relationship management technologies to connect companies and customers. On October 11, 2022, Salesforce, Inc. (NYSE:CRM) stock closed at $142.57 per share. One-month return of Salesforce, Inc. (NYSE:CRM) was -11.05% and its shares lost 49.87% of their value over the last 52 weeks. Salesforce, Inc. (NYSE:CRM) has a market capitalization of $142.57 billion.

Here is what Oakmark Funds specifically said about Salesforce, Inc. (NYSE:CRM) in its Q3 2022 investor letter:

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Salesforce, Inc. (NYSE:CRM) is in 10th position on our list of 30 Most Popular Stocks Among Hedge Funds. As per our database, 116 hedge fund portfolios held Salesforce, Inc. (NYSE:CRM) at the end of the second quarter, which was 114 in the previous quarter.

We discussed Salesforce, Inc. (NYSE:CRM) in another article and shared the list of best stocks for long-term growth. In addition, please check out our hedge fund investor letters Q3 2022 page for more investor letters from hedge funds and other leading investors.

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Disclosure: None. This article is originally published at Insider Monkey.

After financial services, health and education technology, Salesforce is focusing on the auto industry with the launch of Automotive Cloud, a dedicated product to help key industry stakeholders make the most of the data available to them.

In the digital age, the auto industry is witnessing an unprecedented transformation, with vehicles being more connected than ever and new selling and servicing models (like D2C and subscriptions) coming to the fore. The shift has increased the volume of data available to all involved parties, starting from companies manufacturing the vehicles to dealers and financers making them available to customers.

However, when it comes to mobilizing this wealth of information for customer benefit or revenue growth, companies have traditionally struggled. According to McKinsey, only 1% of automotive customers are fully satisfied with their car-buying experience, and just a quarter of automakers and dealers believe their companies have adapted well to selling online.

“The automotive industry is facing a new digital imperative amidst massive upheaval brought on by the rise of direct-to-consumer models and the dawn of the electric vehicle age,” said Achyut Jajoo, SVP and GM of manufacturing and automotive at Salesforce. “But with great disruption comes great opportunity, and companies accelerating into the digital-first future … can gain a competitive edge while simultaneously future-proofing their businesses.” 

Enters Salesforce Automotive Cloud

To make this happen, Salesforce has introduced Automotive Cloud. The product uses Driver 360, which leverages the full power of Customer 360 to create a single, real-time view of the entire customer and vehicle lifecycle for automakers, dealers and automotive finance groups. It brings together information from all available sources, including customer interactions and milestones, helping automakers not only deliver improved service and experiences, but also drive revenue through better lead conversion and collaboration.

Driver 360 offers out-of-the-box solutions with industry-specific data models and processes, including driver console, vehicle console and AI and analytics capabilities. 

The driver console, as the company explains, provides service teams with a complete view of every customer interaction through continuous touchpoints and customized alerts, from car browsing and purchase history to service journeys. This enables teams to effectively personalize support, offers and sales. Similarly, the vehicle console stitches together comprehensive vehicle information, such as odometer readings, vehicle market value and real-time service and repair data, for automaker, dealer or finance groups.

Meanwhile, under AI and analytics, the Automotive Cloud provides intelligent automation with click-based configuration and integration tools to simplify the building and delivery of branded and automated experiences, such as vehicle order status updates or shipment delay notifications, to help team members complete more tasks with fewer resources. It also offers purpose-built dashboards that provide a detailed overview of sales and business performance, customer and asset lifecycle and revenue trends to drive efficiencies at scale.

Adoption already underway

Multiple auto industry players, including Astara and Toyota Financial Services, are already looking to use Salesforce Automotive Cloud to transform customer experiences. The solution will be generally available starting from October 17, 2022.

“With Automotive Cloud, we will be able to increase the competitive advantage for our entire mobility ecosystem by connecting customer data and vehicle management together within the same platform,” Antonio Rodríguez López, chief strategy and transformation officer at Astara, said. “This will allow us to deliver the best customer experience and to increase our customers’ lifetime value.

According to Salesforce’s own research, 93% of auto industry leaders think that first-party data (similar to that used by the Automotive Cloud) will help substantially Excellerate the overall customer experience — whether during the vehicle browsing, purchasing, financing or post-purchase phase.