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Salesforce Design and Implement B2B Multi-Cloud Solutions
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Question: 20
Universal Containers (UC) is implementing a Salesforce B2B multi-cloud project with large volumes of data and daily
transactions from multiple third-party systems via multiple integrations. UC is looking at transactions of more than 1
million records a week and, in higher seasons, 10 million records a week. UC has made the decision to get a full copy
sandbox to use to test all of its third-party integrations across its multiple clouds. UC has also invested in MuleSoft
and the Anypoint Platform as the single enterprise service bus for all of the third-party data going into Salesforce.
Which type of performance testing should a Solution Architect recommend for testing data at scale on this project?
A. Perform API load test against the full copy sandbox before go live.
B. Perform unit testing against the full copy sandbox codebase before go live in production.
C. Perform page load testing against production after go live.
D. Perform API load test against the partial copy sandbox before go live.
Answer: A
There are different types of performance testing, such as load testing, stress testing, endurance testing, and spike
testing. Each type has a different purpose and goal.
the best type of performance testing is API load test against the full copy sandbox before go live. This type of test can
help you evaluate how well your integrations handle high volumes of data and transactions from multiple sources. It
can also help you validate the functionality and performance of your MuleSoft Anypoint Platform.
To perform an API load test, you need to create a test plan that defines the test scenarios, test data, test tools, and test
metrics. You also need to submit a request for performance testing to Salesforce2 and follow their guidelines and best
A full copy sandbox is a good environment for API load test because it has the same data and metadata as your
production org3. This can help you simulate realistic conditions and avoid data skew issues.
When dealing with large volumes of data and multiple integrations, it is important to perform load
testing to ensure that the system can handle the expected load. An API load test against the full copy sandbox will
simulate the expected load and help identify any performance bottlenecks before the system goes live in production.
This type of testing should be performed prior to go live to ensure that the system can handle the expected load and
provide a good user experience.
Question: 21
A Solution Architect has gathered requirements from discovery with Northern Trail Hot Tubs below:
⢠Northern Trail Hot Tubs sells through a B2B2C model with Dealers.
⢠Northern Trail Hot Tubs tracks Dealer Opportunities in Salesforce, but wishes to have more insight into the sales
process from its Dealers.
⢠Dealers would like to be able to get custom Hot Tub pricing quickly from Northern Trail Hot Tubs without having
to wait for configuration estimates to come back from Northern Trail Hot Tubs.
⢠Northern Trail Hot Tubs supports its Dealers and Customers directly, and Dealers would like better insight into
support that their Customers receive.
Which capabilities should a Solution Architect suggest to provide to Northern Trail Hot Tub Dealers?
A. Experience Cloud and Revenue Cloud for Dealers to get Quotes and view Cases
B. B2B Commerce for Dealers to get pricing and Service Cloud for Cases
C. Experience Cloud and Sales Cloud for Dealers to be able to create Opportunities and add Opportunity Products
D. Experience Cloud and Service Cloud for Dealers to be able to request pricing through Cases and track Customer
Answer: A
Question: 22
Universal Containers (UC) has a global support model and would like to open up a text message channel to support
maintenance supervisors in countries around the world. UC also wants to leverage messaging to market to its business
partners, and be able to track open and click-through rates just like it does with email campaigns.
What should a Solution Architect recommend to UC?
A. Utilize Service Cloud and LiveMessage.
B. Utilize Service Cloud Email to Text Message.
C. Embed third-party messenger tools.
D. Utilize Marketing Cloud and MobileConnect.
Answer: D
Question: 23
AW Computing (AWC) has just completed a multi-cloud implementation for Salesforce and is facing major user
adoption challenges. Users are complaining that the system is complicated and hard to navigate.
What can the Center of Excellence (CoE) for Salesforce do to help increase user adoption?
A. Place all training materials on the home page so users can find them easily.
B. Record hour-long pieces of training for each job role so users can review on their own time.
C. Break down training materials into quick reference guides for job-specific functions.
D. Ensure each team has a Salesforce champion that can provide one-on-one training.
Answer: C
Question: 24
Northern Trail Outfitters (NTO) has a requirement to implement an Experience Cloud solution to allow its partners to
log and view cases they have submitted, as well as track their opportunities. As part of the solution, NTO wants to be
able to create dashboards that its partners can view within the community.
Which Experience Cloud license should the Solution Architect recommend?
A. Sales Cloud license
B. Service Cloud license
C. Partner Community license
D. Customer Community Plus license
Answer: C
The Solution Architect should recommend a Partner Community license for this requirement. This license is designed
for external partners and allows them to access and interact with Salesforce data and features, including submitting and
viewing cases and tracking opportunities. Additionally, the Partner Community license includes the ability to create
and view dashboards within the community. https://help.salesforce.com/s/articleView?
Question: 25
Big Server Company sells complex server solutions to customers through a reseller channel. Resellers will purchase
complex servers as well as have warehouses to store quick need products for their customers, such as additional hard
drives and cables. Big Server Company currently uses Salesforce CPQ for its Sales team. Big Server Company would
like to be able to give resellers easy access to purchase warehouse type products through B2B Commerce; however,
the company would also like to allow resellers to request additional discounts for large volume orders from the Sales
Which recommendation should a Solution Architect make to integrate B2B Commerce and Salesforce CPQ to
accomplish this request?
A. Utilize an integration software, like MuleSoft, to sync carts and pricing between B2B Commerce and Salesforce CP
B. Implement the Salesforce CPQ & Billing and CPQ B2B Commerce Connector and use the Cart to Quote flow to
sync the cart to Salesforce CPQ, and have a reseller price rule adjust pricing for the reseller based on volume.
C. Create a request special pricing button in B2B Commerce that will create an opportunity for the sales representative
and allow the sales representative to follow up.
D. Implement the Salesforce CPQ & Billing and CPQ B2B Commerce Connector and use the Cart to Quote flow to
create a quote from the Resellers Cart, allowing a sales representative to configure discounts and sync back to cart.
Answer: C
This option allows you to use the Cart to Quote flow to create a quote from the Resellers Cart, allowing a sales
representative to configure discounts and sync back to cart 1. https://appexchange.salesforce.com/appxListingDetail?
Question: 26
Universal Containers (UC) currently has Sales Cloud, Revenue Cloud, and Marketing Cloud Account Engagement
within its existing Salesforce environment and is utilizing a standard Lead to Cash solution across those clouds. UC is
2 years into its Salesforce implementation, and the CIO is getting concerned with the sheer amount of data affecting its
environment's data limits.
IT is doing upkeep on older records that may no longer be relevant. They have decided to start looking at data archival
strategies and what to archive correctly. Given that this solution involves Leads from Marketing Cloud Account
Engagement, Opportunities from Sales Cloud, and Quotes from Revenue Cloud, they are concerned about archiving
related data on active sales pipelines. They also want to keep a historical snapshot of all of their Quotes, Opportunities,
and Leads for future pipeline performance purposes and are open to options. Choose 2 answers
A. Propose Skinny Tables to the CIO before doing anything else.
B. Understand the organization's regulatory requirements around right to retain or delete data.
C. Recommend AppExchange solutions that provide capabilities around data archiving to the CI
D. Segment the data in terms of data needed for daily operations, data that is used occasionally at demand, and data
that is used purely for historical purposes.
Answer: A,B
Before proposing any solutions to the CIO, it is important to understand the organization's regulatory requirements
around right to retain or delete data. It is also important to segment the data into different categories based on the
purpose of the data, such as data needed for daily operations, data that is used occasionally at demand, and data that is
used purely for historical purposes. This will help the organization plan their data archival strategy more effectively.
Additionally, the CIO can look into AppExchange solutions that provide capabilities around data archiving.
Option B is important because different industries and regions may have different laws and regulations regarding how
long they need to keep certain types of data or when they need to delete them. For example, some financial records
may need to be retained for a minimum of seven years, while some personal data may need to be deleted upon request
1. Understanding these requirements can help UC decide what data can be archived and what data must be kept in
Option D is helpful because it can help UC prioritize and categorize their data based on how frequently and urgently
they need to access it. For example, data that is needed for daily operations should be kept in Salesforce for optimal
performance and availability, while data that is used occasionally at demand can be archived in an external system and
accessed via Salesforce Connect2. Data that is used purely for historical purposes can be backed up in a secure storage
system and deleted from Salesforce3.
Question: 27
AC Computers is hitting governor limits when trying to create orders and activate orders in Salesforce. Upon further
investigation, it's discovered that AC Computers is trying to process hundreds of order products on a single order. The
Order object also has various automation processes to update fields and integrate with a third-party order management
system .
What is one solution a Solution Architect should evaluate first to resolve this issue?
A. Create a custom object to hold orders in queue for processing.
B. Review to determine if moving automation to asynchronous Apex is required.
C. Enable Advanced Order Management to process large orders.
D. Install a third-party solution to process large orders.
Answer: B
Option B is a solution that can help AC Computers avoid hitting governor limits when processing large orders because
asynchronous Apex can run in a separate thread and use higher limits than synchronous Apex 1. For example,
asynchronous Apex can process up to 50 million records per transaction, while synchronous Apex can only process up
to 50 thousand records per transaction2. By moving some of their automation processes to asynchronous Apex, AC
Computers can reduce the load on their Salesforce environment and Strengthen performance.
A Solution Architect should evaluate moving automation to asynchronous Apex to resolve the issue of hitting governor
limits when trying to create and activate orders in Salesforce. By moving the automation to asynchronous Apex, the
automation processes can be run in a separate thread and will not affect the transaction limit for the current thread.
This will prevent governor limits from being hit and ensure that the order creation and activation processes can be
completed successfully.
Question: 28
Universal Containers uses the Salesforce Platform to track customer payments and any late payments. This is
accomplished with an architecture that includes Marketing Cloud, Service Cloud, and an integration to the back-office
billing system via MuleSoft. Invoices and payments are mastered in the billing system and exposed to Salesforce via
MuleSoft. Notifications about customer payments are orchestrated out of Salesforce and emails are sent via Marketing
Cloud. The late payment invoice data is required for service representatives to be able to reference within Salesforce.
What should the Solution Architect recommend when determining the role of each system for a use case of sending
payment reminders?
A. Integrate the billing system directly with Marketing Cloud via MuleSoft to trigger based on events from the billing
B. Create cases within Salesforce from the billing system based on payment statues with MuleSoft event orchestration
and send payment notifications via Marketing Cloud.
C. Recommend a trigger from the billing system into Marketing Cloud, which sends customer formatted emails.
D. Load the payment and invoicing data within Salesforce from the billing system with MuleSoft, and drive payment
notifications via Marketing Cloud.
Answer: D
Universal Containers use Salesforce as the source of truth for customer payments and late payments, and leverage
Marketing Cloud to send personalized and timely payment reminders based on customer segments and preferences 1.
By loading the payment and invoicing data within Salesforce from the billing system with MuleSoft, Universal
Containers can also enable service representatives to access and reference the late payment invoice data within
Question: 29
Universal Containers (UC) currently has Sales Cloud for its direct Sales team and is about to implement Revenue
Cloud for them as well. UC is also bringing in Experience Cloud for its indirect Sales team which will integrate with
Sales Cloud and Revenue Cloud. The CIO would like to make sure they are working from a single operating model
when it comes to defining their cross-departmental process and data utilization. The CIO wants to make sure there is
no duplication of any data or processes that will require data hygiene constantly because of duplicative efforts.
What are the two initial questions a Solution Architect should ask the business in order to select the right operating
model for business process standardization? Choose 2 answers
A. Can the direct Sales team use the standard functionality?
B. How critical are the business processes?
C. Are the processes the same for the direct Sales team and indirect Sales team?
D. Is the data shared between the direct Sales team and indirect Sales team?
Answer: A,C,D
According to SOGAF Operating Models1, an operating model has two dimensions: business process standardization
and business process integration. Business process standardization refers to how similar or different are the processes
across different units of an organization, such as direct and indirect sales teams. Business process integration refers to
how much data is shared across different units of an organization, such as direct and indirect sales teams.
By asking these two questions, a Solution Architect can determine which of the four types of operating models
(coordination, diversification, replication, or unification) best suits Universal Containersâ needs for cross-departmental
process and data utilization 1.
Question: 30
Universal Containers (UC) sells automotive spare parts through a large network of partner retail outlets. UC's business
model relies on partners (retail outlets) reaching out to UC to get access to its product catalog, selecting the product(s)
they require, and then making bulk purchases. The partners occasionally reach out to UC sales representatives for
advice or clarifications regarding particular SKUs on an opportunity on which they are co-sellers.
UC wants to offer discounts to partners who make large purchases. Further, UC wants to provide its partners with
reports detailing their sales, including reports that summarize sales by partner, to help UC classify its partners
Which solution should a Solution Architect recommend to meet UC's requirements?
A. Sales Cloud, B2B Commerce, and Partner Relationship Management
B. Sales Cloud, B2B Commerce, and Customer Community
C. Sales Cloud, Service Cloud, and Partner Relationship Management
D. Sales Cloud, Partner Relationship Management, and Einstein
Answer: A
Sales Cloud can help UC manage its direct sales team and track opportunities and revenue.
B2B Commerce can help UC provide its partners with access to its product catalog and enable them to make bulk
purchases online.
Partner Relationship Management (PRM) can help UC offer discounts to partners who make large purchases, provide
them with reports detailing their sales, and allow them to collaborate with UC sales representatives12.
Question: 31
A Solution Architect is delivering a multi-cloud implementation to a client. A diagram is required to communicate the
vision and strategy of the solution to the business executives and stakeholders at a high level without going into too
much detailed technical information .
Which type of architecture diagram should the Solution Architect use?
A. Master Data Management (MDM) Diagram
B. Reference Architecture Diagram
C. Lightning Platform Architecture Diagram
D. Solution Architecture Diagram
Answer: B
Question: 32
Northern Trail Health has clients that have more than 10,000 employees. The company's Customer Service team
handles requests from its client's employees directly and tracks various rebate programs per employee. Private
information should not be shared with the Sales team and they should only see contacts that are relevant to the sales
Assuming that Sales and Service teams share certain contacts, in which two ways should a Solution Architect ensure
optimal performance? Choose 2 answers
A. Use profiles and/or permission sets to give View All access to Customer Service on the Contact object.
B. Set the Contact object to Public Read Only so that the sharing rules do not bog down performance for sharing.
C. Assign all contacts to Sales team members to ensure sharing is streamlined and hide private fields from them.
D. For each Account, assign Sales Contacts to the Sales team and all the rest to a Customer Service representative
assigned to the Account.
Answer: A,D
Question: 33
A Solution Architect is working with a complex enterprise architecture that supports multiple business processes.
Many previous transformation projects have struggled because of the interdependencies between the Salesforce
production environment and other systems, as well as a lack of documentation.
In which two ways can a Solution Architect gain a better understanding of the current state of the Salesforce
production environment? Choose 2 answers
A. Speak to the business stakeholders to gather their suggestions for improvement.
B. Identify which system integrator did the previous implementation and ask them to document their work.
C. Examine the details of the current configuration to see how it is set up.
D. Work with the system administrator to identify who has the most knowledge of the current configuration.
Answer: A,C,D
Examine the details of the current configuration to see how it is set up2. This way, you can get a clear picture of what
features and functionalities are being used, how they are configured, and how they support the business processes. You
can also identify any technical debt, customizations, or integrations that may impact performance or scalability.
Work with the system administrator to identify who has the most knowledge of the current configuration2. This way,
you can leverage their expertise and experience to understand how the system works and why it was designed that
way. You can also get their feedback on any issues or challenges they face with maintaining or updating the system.
Question: 34
Universal Containers (UC) is currently utilizing Salesforce Revenue Cloud, Service Cloud, and Field Service for its
internal Sales teams, call center, and field service teams. The field service team has asked for new data visibility
around Sales and Service data because customers in the field will often ask about sales orders that typically exist within
Revenue Cloud.
What is an immediate consideration a Solution Architect should provide regarding giving this kind of data access?
A. Generate a new permission set that grants access to the Order object and assign it to the field service users.
B. Generate a new profile that grants access to the Order object and assign it to the field service users.
C. Provide the field service team with CPQ licenses to view Order data.
D. Provide the field service team with a Sales Cloud license to view Order data.
Answer: A
Generate a new permission set that grants access to the Order object and assign it to the field service users 1. This way,
you can provide granular access to specific fields and records without changing their existing profile or license. This
can also Strengthen performance by avoiding unnecessary queries and calculations for sharing.

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Salesforce CRM Review

Editors Score:9.5/10

Salesforce is a highly customizable and powerful CRM platform with a suite of products that can connect your marketing, sales, commerce, service and IT teams with the data they need to better serve your customers.

  • An expansive range of available CRM products means that Salesforce can grow with your company.
  • Salesforce acts as a single source of customer data for everyone in your company to Strengthen customer experiences and outcomes.
  • Salesforce has a targeted set of CRM products engineered for small businesses.
  • Larger businesses may have to pay additional fees to use Salesforce integrations effectively.
  • Most Salesforce plans require an annual commitment.
  • It could be difficult to get immediate technical assistance during nonbusiness hours.
  • Salesforce helps teams across departments stay organized with a central source of data to serve customers better.
  • Salesforce has a wide range of CRM products, features and tools designed to help small businesses sell smarter and grow.
  • Salesforce includes AI-powered tools with effective algorithms to help you serve the best deals to the right customers at the perfect time.
  • This review is for small business owners who are interested in implementing Salesforce as their CRM. 

Salesforce is among the earliest and best-known cloud-based customer relationship management (CRM) platforms. The software service provider has an expansive collection of CRM products for sales, service, marketing, commerce, sustainability, safety and experiences. In addition to its variety of need-based software solutions, Salesforce offers custom packages for businesses of every size to connect marketing, sales, commerce, service and IT teams with a unified solution for every phase of their customers’ journeys. 

In our review, we focused on what Salesforce has defined as its Small Business Solutions: the Starter, Sales Professional, Service Professional and Marketing Cloud Account Engagement editions. Our Professional edition demo account was built for a sales team at a small business with fewer than 20 employees who need user accounts.

Salesforce CRM Editor's Rating:

9.5 / 10

Why We Chose Salesforce as the Best CRM for Small Businesses

Salesforce is among the industry leaders in cloud-based CRM solutions and has the widest variety of plans and features we’ve reviewed. Unlike the other industry giants, Salesforce gears many of its product offerings and its pricing toward small businesses that want to start with a simple and effective all-in-one sales and customer service tool. Salesforce learns and grows with your business, thanks to intelligent tools that Strengthen with each customer interaction. As a centralized source of data, Salesforce makes it easier to understand how to allocate marketing efforts and tailor messages for different customer segments with helpful AI-powered recommendations from Einstein and complete AI-generated content with Einstein GPT. With easy-to-use automations, timesaving macros, AI-powered insights and detailed customer information, business owners and small sales teams can eliminate repetitive manual tasks. Instead, they can focus their energy on delivering personalized service and deals at the perfect times in their customers’ journeys.

Salesforce keeps records of every customer interaction and communication, which any registered user in your company can access from any device. Source: Salesforce


Despite its potential complexity and advanced feature set, Salesforce is far from a difficult product to set up and use in a small business setting, even for first-time CRM account owners. However, if usability is your top priority, you may want to consider another CRM, such as Keap or monday.com Sales CRM, two of the top choices for ease of use (learn more in our Keap review and monday.com Sales CRM review). Once you’ve gone through the brief setup process to import your contacts and build your sales workflows, you can begin collecting new leads and making more sales with live in-product help to assist with any minor issues.

Even with Salesforce Starter (formerly Essentials), the company’s entry-level edition, automated tools will log sales activities like emails and calendar entries with the AI-powered tool named Einstein. With all of your customer data stored in one location, it’s easy to develop effective sales strategies and keep track of every step of your customers’ journeys. On the support side, you can help your customers resolve common issues by publishing a searchable knowledge center from a readymade template.

As your small business grows, you can easily add features from the AppExchange or upgrade to a better-featured plan to suit the evolving needs of your customers and employees. All of your CRM features are available through the mobile CRM apps, letting you and your team work effectively from anywhere. [Read related article: 12 Features to Look for in a CRM Solution]

You can see and manage your entire sales process, from new leads to close, through any internet-connected device. Source: Salesforce

Salesforce CRM Features

You would be hard-pressed to find a popular CRM feature that’s not available with Salesforce in a standard edition or as an existing add-on. Even with the entry-level Starter plan, you’ll have access to AI-powered features and automations with Einstein Activity Capture. 

You can select a sellable item from your Salesforce catalog, set your segmented contacts and let Einstein dive into the data to make the best offers to the right prospects at the perfect time for a sale. Source: Salesforce

These sorts of tools are typically reserved for more expensive, higher-tier plans with other service providers. All Salesforce plans include features for data syncing, sales tracking, customer service, mobile access, custom reporting, integrations and everything else you need to manage customer sales and support. We’ve highlighted a few of the features that are most effective for small business owners.

Sales forecasting

Stay ahead of annual budgets and quarterly goals with real-time sales forecasting.

Lead management

Go from lead to close with automated processes and intelligent deals.

Social intelligence

Get insights into relevant and trending social engagement for your account.

Einstein GPT

Auto-generate sales tasks, generate personalized content and deliver AI-powered customer insights.

Sales Forecasting

Salesforce provides an accurate and up-to-date view of your entire business pipeline. You can motivate your sales reps to exceed their targets with up-to-the-minute leaderboards to encourage friendly competition. You can easily identify areas where your business is struggling through an objective, data-driven point of view to make necessary adjustments and stay on track with your revenue goals. The software builds forecasts with a set of weighted variables that can include the owner, time, forecast categories, product family and territory. According to Salesforce, sales leaders can usually expect to see accuracy within 10 percent of their forecasted data.

As a sales manager, you can see your team’s progress with quarterly and monthly goals, and dive into any piece of data for great insight. Source: Salesforce

Lead Management

You can use landing pages and email to automatically add new leads and route them to the appropriate sales representative. Your reps will automatically have all the information they need to follow up with one click to email from a personalized template or make a call with the built-in dialer. You can customize your lead’s information pages to highlight the details that matter to your business and guide your reps on what they should focus on and accomplish next. You can automate many manual tasks and set up complex macros to handle multiple time-consuming actions quickly in a single click. With key information and helpful automations, your reps can spend more time selling and less time learning about their customers.

You can manually filter leads to determine the strongest opportunities. Source: Salesforce

Social Intelligence

Available as an add-on for $25 per month, the unique Social Intelligence feature helps business owners and managers harness engagement across social media networks to make better sales decisions. This social listening tool uses natural language processing to gain an understanding of trending news and business events for your accounts, competitors and industry. You can use this tool to identify new leads, set reminders to reach out to a contact, search for account names, and use keywords to surface business events and key conversations to reach your customers where they congregate online.

Einstein GPT

New for 2023, Einstein GPT is the next generation of Salesforce’s “Einstein” AI technology that’s delivered more than 200 billion daily AI-powered predictions across the company’s Customer 360 platform. As the name implies, Einstein GPT combines Salesforce’s proprietary AI models with ChatGPT to trigger time-saving automations and create personalized AI-generated content. Sales teams can use this tool to compose emails and schedule meetings. Service teams can use it to generate personalized chat replies and collect relevant information from existing case notes. Marketing teams can use it to engage customers and prospects through multiple communication channels. With Slack integration, anyone at your company can benefit from AI-powered conversation summaries and writing assistance to quickly draft coherent messages and texts. 

Save valuable time directing your CRM to create lead-generation pages, add sign-up forms, get insights on new accounts and send customers detailed answers to complex questions. Source: Salesforce

Salesforce CRM Pricing

The Salesforce Small Business CRM has four plans with three distinct tiers. The entry-level Starter edition, which has a limit of 10 user accounts, includes everything you’ll need from a CRM to run your business efficiently from one cloud-based platform. For the middle-tier Professional option, you can choose between the Sales Professional and the Service Professional, based on how you interact with your customers. Rather than a per-seat price, the upper-tier Marketing Cloud Account Engagement is priced by the number of contacts you manage and includes support for 10,000 contacts.

Salesforce bases the pricing for some of its plans on the number of users, while others are priced by the number of customer contacts.

You can purchase add-ons for new features or extended capabilities for sales, service, marketing, commerce, analytics and more. Most plans require an annual payment plan.


Starting price (per user per month)




Lead management, duplicate blocking, web-to-lead capture, mass email, custom sales processes, mobile apps, offline functionality, custom dashboards, custom reports, file sharing, case management, 5 automation workflows per organization

Sales Professional


Everything in Starter, plus custom sales console app, collaborative forecasts, forecasting app, contracts, orders, quotes, unlimited custom apps, custom roles, developer sandbox

Service Professional


Everything in Starter, plus service contracts, entitlements, case milestone tracker, service orders, advanced case management, work order management, product tracking, custom profiles, unlimited custom apps, developer sandbox

Marketing Cloud Account Engagement


Up to 10,000 contacts, email marketing, drag-and-drop content creation, Sales Cloud integration, subscriber profiles, segmentation, event-triggered communications, automated workflows, basic reporting, A/B testing, personalized communications


The difficulty of setting up Salesforce is largely dependent on the product you select, size of your team, number of contacts and complexity of your CRM workflows. However, for a small business setting up a Starter plan, Salesforce is considered fast and easy. The self-help resources include more than 350 YouTube videos, more than 120 webinars and a large collection of on-demand expert coaching videos to help you with everything from importing your contacts to building out automated sales processes. During the setup process, Salesforce provides to-do lists and recommended steps to help you connect to your email, set up your sales processes, customize fields, import data, and start collecting and nurturing leads.

Small businesses and anyone new to CRM features should have an easy time getting their Salesforce account up and running.

Customer Service

Salesforce’s customer service is available 24/7 by phone, email and chat, but finding the help you need may take some time. Salesforce prefers customers to request a support call via online form to initiate a technical support case. (This is similar to what we saw in our review of Oracle NetSuite CRM.) While this practice helps ensure the correct person is available to resolve your issue, the waiting period may be frustrating if your sales or support activities are affected and you need an immediate resolution.

When we called for technical support outside of normal business hours, we were informed that Salesforce was experiencing high call volume and were encouraged to seek a solution on our own at help.salesforce.com.


Integrations on the Starter plan are limited to DocuSign, Dropbox, HelloSign, CodeScience, ActiveCampaign and Zapier. While Zapier alone can cover many of the must-have CRM integrations, you’ll have to pay extra for a plan that offers more than 100 automated tasks per month.

The majority of Salesforce’s products require an annual subscription. Most CRM providers offer annual and monthly payment options for most of their plans. (See examples in our Zoho CRM review.)


Our editorial team and contributing writers considered all of the major CRM software providers in 2024 for review. After performing our initial research into each platform, we selected 13 of the leading CRM solutions available today for small businesses, including Salesforce, monday.com Sales CRM, Freshsales, Zoho, Oracle NetSuite, HubSpot, Pipedrive and Zendesk. After spending many hours participating in live product demos and testing each platform, we identified the best use case for each of the 13 providers to help small businesses owners and managers choose the best CRM for their needs. We’ve also taken a deeper dive with nine of our top performers, providing greater insight into the features and tools that separate these CRM solutions from the rest of the competition. Salesforce meets the needs of small businesses and teams with easy-to-use features to manage leads, stay on top of sales goals and automatically identify insights into the social trends that are relevant to your company. The platform’s features are expansive, ensuring you’ll always have access to the CRM tools you need as your business evolves.

Salesforce CRM FAQ

No, Salesforce does not currently offer a free version of its CRM software. However, it does offer a free 14-day or 30-day trial for most products so you can test them rigorously. The lowest-priced plan offered by Salesforce, Starter, costs $25 per user per month when billed annually and includes a 14-day free trial.

Yes. In fact, Salesforce was one of the early cloud-based software service providers. Its cloud-based software solutions cover CRM, sales, enterprise resource planning, marketing automation and analytics.

According to the customer success stories on Salesforce’s website, many global companies use the cloud-based service for sales, marketing, communications and more. Those companies include IBM, Mercedes-Benz, NBCUniversal, Herman Miller, RBC, Morgan Stanley, PayPal, AT&T, 3M, ADP, Adidas, AWS, American Express, American Red Cross and Asana.

Overall Value

We recommend Salesforce CRM for …

  • New businesses looking for their first CRM platform.
  • Small businesses shopping for a basic all-in-one sales and support platform.
  • Scaling businesses expecting steady growth and looking for a flexible CRM to meet their evolving needs.

We don’t recommend Salesforce CRM for …

  • Businesses in niche industries that don’t segment their audience.
  • Businesses seeking an equal mix of sales and customer service from their CRM.
  • Enterprise-level businesses that want a lot of customizable features and tools.
Tue, 02 Jan 2024 09:59:00 -0600 en text/html https://www.businessnewsdaily.com/7840-best-crm-software-small-business.html
Is Salesforce a Top Cloud Stock to Buy for 2024?

For much of the last decade, Salesforce (CRM 0.21%) co-founder and CEO Marc Benioff has been talking about becoming "one of the largest enterprise software companies in the world." Mission success. Salesforce is No. 3, behind much-older industry titans Microsoft and Oracle.

Salesforce's rapid growth, spurred on by a seemingly endless string of acquisitions, served its purpose for the time. The cloud software movement that Salesforce pioneered was white-hot in the 2010s. A never-ending line of start-ups fueled by venture capital money struck out to lay claim to the growing industry, and Salesforce purchased its fair share of them to bolster its status as a platform and to stave off future competition.

But times change. The software boom is over for now, and investors are demanding better profit margins rather than all-out growth. Salesforce has successfully made the pivot. After rallying 90% through the first 11 months of 2023, is the stock still a buy for 2024?

Salesforce is executing on its plan of growth and profitability

For fiscal 2024 (the 12-month period ending in January 2024), Salesforce is on track to reach about $34.8 billion in revenue. That's just an 11% year-over-year increase, far lower than the 20%-plus pace longtime shareholders have been accustomed to.

Growth is growth, though, and it's not surprising to see Salesforce's exponential rise taper off now that it's of such immense size. After all, 2023 has marked a general cooldown for the cloud software market overall, so a titan like Salesforce certainly isn't going to be immune. Time will tell if Benioff and company can reaccelerate their top-line trajectory next year (fiscal 2025, which corresponds to calendar year 2024).

CRM Revenue (TTM) Chart

Data by YCharts.

But of far more importance at this point is better operational excellence. Software is a high-profit business, but especially in the last couple of years, the long run of free cash flow generation took a breather. Net income, based on generally accepted accounting principles (GAAP), also faltered. That was largely due to all those acquisitions, culminating in the big purchase of Slack in 2021 -- on record as one of the largest software deals ever.

But Salesforce has successfully reignited free cash flow growth, and GAAP profitability is making a big comeback too. In Q3, operating margin came in at 17%, well ahead of management's guidance and a massive improvement from just under 6% the same period last year.

CRM Free Cash Flow Chart

Data by YCharts.

A new page has been turned

There is still work to do at Salesforce in this new era of operational efficiency. One of the primary discrepancies between GAAP profits and free cash flow, for example, is employee stock-based compensation (SBC). SBC was $2.11 billion through the first nine months of this year, down a bit from the $2.47 billion the same period last year.

However, at just over 8% of total revenue, SBC is still elevated for a company of this size. If Salesforce wants to really ratchet up its profit margins, this metric will need to come down further.

Nevertheless, Benioff and the top team say they are committed to offsetting this shareholder dilution from SBC. Stock repurchases to date were $5.9 billion, more than offsetting SBC, and there's still another $10 billion left under the current buyback authorization.

It's nevertheless a good start for the more "shareholder-friendly" Salesforce as it flips from a young growth business to a mature tech giant. If the current trend continues, 2024 could be another big year of more moderate revenue growth but dramatic profit expansion.

The stock currently trades for 28 times trailing-12-month free cash flow. That looks like a reasonable price to me, especially assuming profit growth can average a low-to mid-teens percentage growth rate in the coming years. Even if the cloud software market continues at a similar pace as it has these past two years during economic turmoil, Salesforce looks like a top long-term buy.

Nicholas Rossolillo and his clients have positions in Salesforce. The Motley Fool has positions in and recommends Microsoft, Oracle, and Salesforce. The Motley Fool has a disclosure policy.

Mon, 04 Dec 2023 18:00:00 -0600 Nicholas Rossolillo en text/html https://www.fool.com/investing/2023/12/05/is-salesforce-a-top-cloud-stock-to-buy-for-2024/
What is Salesforce and What Does It Do? No result found, try new keyword!Salesforce is a cloud-based customer relationship management (CRM) software that helps businesses connect with and get more information about their customer base. Salesforce is a cloud-based ... Wed, 03 Jan 2024 10:00:00 -0600 text/html https://www.thestreet.com/technology/what-is-salesforce-14796378 Better Cloud Stock: Adobe vs. Salesforce

Adobe (ADBE 0.01%) and Salesforce (CRM 0.21%) are two of the world's largest cloud software companies. Adobe transformed its desktop-based media software into cloud-based services over the past decade, while Salesforce owns the world's leading cloud-based customer relationship management (CRM) platform. Both companies also provide additional sales, marketing, e-commerce, and analytics services.

Adobe and Salesforce both reached their all-time highs during the apex of the growth stock rally in November 2021. But both stocks have pulled back over the following two years as rising interest rates drove investors toward more conservative investments. Should you invest in either of these cloud giants before the market heats up again?

A network of cloud-based connections.

Image source: Getty Images.

Adobe faces slower growth and regulatory challenges

Adobe's revenue grew at a compound annual growth rate (CAGR) of 19% from fiscal 2017 to fiscal 2022 (which ended on Dec. 2, 2022). But in fiscal 2023, its revenue only rose 10%, and it expects just 10%-11% growth in fiscal 2024.

Adobe's Digital Media segment, which accounted for 73% of its revenue in fiscal 2023, is still growing at a steady rate as it locks media professionals into its sticky subscriptions. But its enterprise-facing Digital Experience segment, which accounted for 25% of its revenue, faced tougher macro headwinds over the past year. Currency headwinds also reduced its reported revenue growth by three percentage points for the full year.

Adobe's slower growth disappointed investors, who had expected its new generative AI tools -- which can be used to create AI images, photos, and 3D models, as well as accelerate other enterprise tasks -- to boost its near-term sales.

Adobe's operating margins are still rising and its adjusted EPS grew 17% in fiscal 2023, but it expects just 10%-12% growth in fiscal 2024. It also recently warned it could incur "significant monetary costs" to settle a Federal Trade Commission (FTC) probe into the cancellation policies for its subscriptions, and its $20 billion acquisition of Figma remains in limbo due to antitrust challenges. Adobe's EPS outlook for fiscal 2024 doesn't account for either of those unpredictable factors.

That combination of slowing growth and regulatory headwinds spooked the bulls, who had rushed back to Adobe amid the buying frenzy in AI stocks. Even after its post-earnings decline, it still doesn't look cheap at 33 times forward earnings.

Salesforce is prioritizing its profits over its sales growth

Salesforce's revenue rose at a CAGR of 26% from fiscal 2017 to fiscal 2022 (which ended on Jan. 31, 2022). But its revenue only increased 18% in fiscal 2023, and it expects just 11% growth in fiscal 2024.

Salesforce faces many of the same challenges as Adobe. The macro headwinds made it difficult to lock bigger customers into longer contracts, while the currency headwinds reduced its reported revenue by four percentage points in fiscal 2023.

Salesforce has also been expanding its AI ecosystem to analyze its customer data more efficiently and accelerate certain tasks. But those new services aren't moving the needle on their own yet -- and Salesforce still faces stiff competition from Microsoft, Oracle, and other tech giants in the CRM market.

Over the past year, the stabilizing growth of Salesforce's platform and other business (which houses Lightning and Slack) and the accelerating growth of its data cloud (which includes Mulesoft and Tableau) offset the slower growth of its sales cloud, service cloud, and marketing & commerce cloud businesses. But those three weaker businesses -- which together accounted for 65% of its revenue in the first nine months of fiscal 2024 -- could recover as the macro environment improves.

Activist investors besieged Salesforce throughout the first half of calendar 2023, but they backed off as it significantly boosted its operating margins and earnings by laying off 10% of its workforce and reining in its spending. Its adjusted EPS only rose 10% in fiscal 2023, but it expects an acceleration to 56% growth in fiscal 2024.

Salesforce's stock looks cheap at 29 times next year's earnings, but the bears warn that its prioritization of profitability over sales growth could narrow its competitive moat in the crowded cloud software market.

The better buy: Salesforce

I'm not a big fan of either stock right now because the flaws are easy to spot. But if I had to choose one over the other, I'd pick Salesforce. Its profit growth is accelerating, its stock is cheaper, and it doesn't face any regulatory challenges.

Leo Sun has positions in Adobe. The Motley Fool has positions in and recommends Adobe, Microsoft, Oracle, and Salesforce. The Motley Fool recommends the following options: long January 2024 $420 calls on Adobe and short January 2024 $430 calls on Adobe. The Motley Fool has a disclosure policy.

Fri, 15 Dec 2023 17:50:00 -0600 Leo Sun en text/html https://www.fool.com/investing/2023/12/16/better-cloud-stock-adobe-vs-salesforce/
Salesforce Dreamforce 2023: The 15 Coolest Exhibitors

Google, AWS, Deloitte, CGI and KPMG were among the standout companies at Dreamforce 2023.

Tech giants, solution providers and managed services providers were among the standout exhibitors at this year’s Dreamforce, the annual Salesforce event.

San Francisco-based Salesforce – a vendor for enterprise applications, customer relationship management (CRM) software and more recently generative artificial intelligence (GenAI) – advertised this year’s Dreamforce as the premiere event for AI.

And sure enough, many of the biggest announcements at Dreamforce 2023 – held in Salesforce’s hometown – centered around the emerging technology, as did Salesforce CEO and co-founder Marc Benioff’s keynote address.

[RELATED: Salesforce Dreamforce 2023: 8 Biggest Announcements]

Salesforce Dreamforce 2023

“We want to build the trusted AI platform for customer companies so that everyone is an Einstein and more productive,” Benioff said this week. “We think that trust is the highest priority here. We want to turn it over to you – but only with trust. We want to make sure it’s integrated. We want to make sure it’s intelligent. We want to make sure it’s automated. We want to make sure it’s low code and no code. We want to make sure it’s open. … This is our life’s work. This is what we’ve been doing for 25 years.”

Salesforce has about 6,000 partners, according to the vendor.

Among the standout exhibitors at Dreamforce 2023:


*Amazon Web Services (AWS)




Read on for why these exhibitors had attendants talking.


During Dreamforce 2023, Salesforce and Google revealed that they expanded their partnership to further integrate their products.

Salesforce became the first partner to integrate with Mountain View, Calif.-based Google’s Duet AI extensions framework. And Google Workspace is the first extensibility partner for Salesforce Einstein Copilot, according to Salesforce.

Users can bring in context from Salesforce and Google Calendar, Docs, Meet, Gmail and other productivity applications

Google Workspace users gained the ability to generate content in that platform and update records and trigger workflows in Salesforce.

Joint users can also bring PaLM 2 and other Google-hosted LLMs from Vertex AI to Salesforce’s Einstein Copilot Studio to build GenAI products.


Amazon Web Services’ presence at Dreamforce this year was amplified by an announcement that the cloud giant and Salesforce will pilot a series of integrations next year that promise to enable sharing of data lakes and large language models (LLMs) between the two vendors.

Users of Seattle-based Amazon’s Redshift, EMR, Athena, Bedrock and SageMaker can leverage foundation models within Salesforce with security, according to Salesforce. The process has zero extract, transform and load (ETL) processes, meaning no copying and moving data.

An existing integration between Service Cloud Voice with Amazon Connect allows users the ability to launch contact center services with Salesforce’s agent desktop with Amazon Comprehend, Transcribe and other services to Strengthen agent productivity, according to Salesforce.

AWS has about 100,000 channel partners worldwide, according to CRN’s 2023 Channel Chiefs.


Ahead of Dreamforce 2023, IBM and Salesforce revealed a new collaboration around AI adoption for customer relationship management (CRM) tools.

As part of the collaboration, IBM Consulting professionals will guide clients through Salesforce AI adoption and deployment, according to IBM. These professionals can also combine Salesforce AI tools with IBM’s own Watsonx for more insights.

IBM Consulting’s Center of Excellence for Generative AI features more than 1,000 professionals with experience in enterprise-grade Salesforce, IBM and other vendor technology.

IBM’s AI and Automation practice has 21,000 professionals, according to the vendor.

And the IBM Data Classifier application can help reduce data mapping processes when using Salesforce AI, according to the Armonk, N.Y.-based vendor.

IBM has about 55,000 channel partners worldwide, 12,000 of them in North America, according to 2023 Channel Chiefs.


Although Snowflake recently brought on former Salesforce executive Tyler Prince as its channel chief, the two vendors continue to deepen their partnership for joint users.

Ahead of Dreamforce 2023, the companies announced general availability of Bring Your Own Lake (BYOL) Data Sharing with Snowflake Data Cloud from Salesforce Data Cloud, bridging data within both vendors’ platforms for more insights around market trends, customer behavior, operations and more, according to IBM.

Salesforce and Bozeman, Mont.-based Snowflake plan on launching BYOL Data Federation “in the coming months” for further bidirectional data sharing, according to Salesforce.


OpenText’s Apps for Salesforce offering promises users the ability to connect Salesforce clouds to the former’s ware for a variety of enhanced capabilities.

The Canada-based technology vendor conglomerate’s Apps for Salesforce promises users the ability to generate and retrieve relevant communications for improved customer experiences and availability of critical documentation, brand templates and digital assets, according to OpenText.

OpenText has about 20,000 channel partners worldwide, according to CRN’s 2023 Channel Chiefs.


In the lead up to Dreamforce 2023, Veeam unveiled the second version of its Backup for Salesforce offering.

The Columbus, Ohio-based data security vendor’s offering allows administrators to limit single sign-on (SSO) authentication to specific Salesforce domains and support multi-factor authentication (MFA).

A new restore wizard allows sandbox seeding users to specific sources and target Salesforce organizations, according to Veeam.

Veeam has about 37,000 channel partners worldwide, according to CRN’s 2023 Channel Chiefs.

Persistent Systems

Persistent Systems – a Salesforce partner and member of CRN’s 2023 MSP 500 – was on site at Dreamforce 2023.

The MSP’s Salesforce services include end-to-end marketing, sales automation, omni-channel customer service and integration of Salesforce subsidiary MuleSoft, according to Persistent, which has offices in California, New Jersey, North Carolina, Texas, Georgia and worldwide.

Over the companies’ 18-year partnership, Persistent has landed more than 6,800 certifications, 150,000 badges on Salesforce learning platform Trailhead and more than 1,400 joint projects, according to the MSP.


Cognizant has a variety of industry-based Salesforce services for clients, including ones for insurance, retail, media and banking.

The solution provider’s insurance offerings include InsurElevate for managing end-to-end policy lifecycles. For retailers, Cognizant offers OmniServe Next for introducing GenAI. SubcriberX promises the ability to grow subscriber bases and increase revenue and customer loyalty.

And Loan Origination Collaboration helps banks settle loans faster, according to the solution provider.

The Teaneck, N.J.-based company – No. 6 on CRN’s 2023 Solution Provider 500 – also has a codeless compliant forms offering available on Salesforce’s AppExchange marketplace.

DXC Technology

Another solution provider heavyweight exhibiting at Dreamforce was DXC Technology.

Ashburn, Va.-based DXC – No. 10 on CRN’s 2023 Solution Provider 500 – has completed more than 500 Salesforce projects and has 10 related global solution centers, according to the solution provider.

Some of DXC’s Salesforce capabilities include expanding digital service centers, improving e-commerce functions, building Einstein chatbots and integrating industry platforms, according to the solution provider.


KPMG had representatives at Dreamforce 2023 to discuss the Big Four accounting firm and professional services giant’s partnership with Salesforce.

Representatives of the Netherlands-based firm participated in several speaking sessions, discussing its work modernizing Cisco Meraki’s Salesforce ecosystem and implementing Salesforce at the Department of Defense.

Repeatable KPMG Salesforce services include application security and controls, sustainability reporting, modern enterprise integration and customer due diligence (CDD), according to the firm.


Deloitte Digital revealed a series of new integrations with Salesforce, including bringing Einstein AI to its DigitalMIX platform and new services for biopharmaceutical (BioPharma) organizations.

DigitalMIX gained new abilities for automation, personalization, and analytics across sales, service, marketing and the back-office, according to the global systems integrator (GSI).

Users can leverage more predictive analytics, GenAI and visualizations for productivity, revenue growth and customer relationships, according to Deloitte.

DigitalMIX offers scalable, pre-configured services for multi-cloud finance implementations. The offering already works with Salesforce Sales Cloud, Service Cloud, Marketing Cloud and other products.

Although the details were scarce on Deloitte Digital and Salesforce’s BioPharma alliance, a statement from Deloitte promised to “empower BioPharma firms to bring innovative therapies to patients faster” and “the next generation of innovations that help enable the rapid scientific and technological progress of this sector.”

They also promised “new engagement models for healthcare professionals and patients across the entire value chain from clinical to commercial,” according to Deloitte.


CGI has been a Salesforce partner since 2010, developing expertise across industries and offering strategy, consulting, design, implementation, integration, managed services and other offerings.

The Canada-based company – No. 12 on CRN’s 2023 Solution Provider 500 – has 10 Salesforce centers of excellence worldwide, more than 300 Salesforce customers and more than 400 Salesforce certified professionals, according to CGI.

Among CGI-s Salesforce-related offerings is a collections service for state and local government agencies, a community portal for field service and asset intelligence and a cloud accelerator for manufacturers, according to the solution provider.


Virtusa boasts a eight-plus year partnership with Salesforce with more than 1,800 certification and more than 710 certified professionals.

The Southborough, Mass.-based company – No. 39 on CRN’s 2023 Solution Provider 500 – has Salesforce-based offerings across life sciences, health care, banking, telecommunications and other industries, according to Virtusa.

Specific Virtusa offerings revolve around Salesforce Einstein GPT, Salesforce managed services, transforming contact centers and simplifying appeals and grievances processing, according to the solution provider. A Virtusa vice president even presented at Dreamforce 2023 about a sales-related project at British telecommunication company BT.


Capgemini introduced a Generative AI for CX Foundry offering, built from a Salesforce collaboration, before Dreamforce 2023.

With this new offering, the France-based company – No. 3 on CRN’s 2023 Solution Provider 500 – promises a way to personalize customer experiences and use data to automate customized content creation while abiding by security and ethics standards, according to Capgemini.

The offering should help clients use Salesforce Einstein AI technology with existing IT infrastructure, data models and business processes, according to Capgemini. Joint Capgemini and Salesforce customers include Heathrow Airport.


One of Tata Consultancy Services’s biggest Salesforce-related offerings involves its Crystallus set of pre-configured industry solutions and composable business applications.

The offering from the India-based company – No. 2 on CRN’s 2023 Solution Provider 500 – can help customers adopt more cloud services and Strengthen business outcomes, according to TCS.

TCS’ Salesforce practice includes advisory services around cloud and content strategy, adopting development security operations (DevSecOps) and blueprinting, according to the solution provider.

The solution provider can also implement and support multiple Salesforce products, including Data Cloud and MuleSoft. TCS has more than 7,500 Salesforce-certified professionals, according to the company.

Fri, 15 Sep 2023 08:16:00 -0500 text/html https://www.crn.com/news/cloud/salesforce-dreamforce-2023-the-15-coolest-exhibitors
Rapid Cloud Adoption to Drive Salesforce's (CRM) Q3 Earnings

Salesforce CRM is slated to report third-quarter fiscal 2024 results on Nov 29. The cloud-based software maker’s third-quarter performance is expected to have benefited from the positive demand environment as customers are continuing with cloud migration and digital transformation initiatives despite the current macroeconomic headwinds.

Click here to know how CRM’s overall fiscal third-quarter results are likely to be.

Cloud Adoption to Drive Q3 Revenues

The rapid adoption of software-as-a-service-based platforms amid the ongoing hybrid working trend is expected to have spurred the demand for Salesforce’s cloud-based solutions. The enterprise software maker’s diverse cloud offerings are likely to have helped expand its clientele, fueling the top line.

Moreover, the growing demand for generative artificial intelligence (AI)-enabled cloud-based solutions is anticipated to have aided top-line growth in the third quarter. Salesforce is currently focusing on incorporating generative AI tools across its products as it looks to keep its business ahead of rivals. Its focus on AI and the substantial progress in its Einstein Analytics platform make us optimistic about the upcoming quarterly results.

Salesforce Inc. Price and EPS Surprise

Salesforce Inc. Price and EPS Surprise

Salesforce Inc. price-eps-surprise | Salesforce Inc. Quote

The company’s initiatives to capitalize on the overseas demand for cloud-based applications are anticipated to have bolstered the top line during the period in discussion. Further, the improved customer experience is anticipated to have aided the cloud segment. Additionally, Salesforce’s ability to provide an integrated solution for customers’ business problems is expected to have been the key driver.

However, a decline in software spending by small and medium businesses amid ongoing macroeconomic headwinds and geopolitical issues may have affected Salesforce’s fiscal third-quarter performance. On the second-quarter fiscal 2024 conference call, CRM had stated that customers are scrutinizing every deal, and it is witnessing an elongated deal cycle and deal compression. Our estimate for the Subscription and Support segment’s third-quarter revenues is pegged at approximately $8 billion.

Salesforce also revealed that its professional service business has been seeing less demand for multi-year transformation deals as well as project delays in some cases. Our estimate for the Professional Services segment’s third-quarter revenues is pegged at approximately $701.8 million.

Furthermore, stiff competition from Oracle and Microsoft is a concern, along with forex headwinds.

Zacks Rank & Stocks to Consider

Salesforce currently carries a Zacks Rank #3 (Hold). Shares of CRM have soared 59.7% year to date (YTD).

Some better-ranked stocks from the broader technology sector are Intel Corporation INTC, Aspen Technology, Inc. AZPN and Datadog, Inc. DDOG. Intel sports a Zacks Rank #1 (Strong Buy) at present, while Aspen and Datadog each carry a Zacks Rank #2 (Buy). You can see the complete list of today's Zacks #1 Rank stocks here.

The Zacks Consensus Estimate for Intel’s fourth-quarter 2023 earnings has moved north 10 cents to 43 cents per share in the past 30 days. The consensus estimate for 2023 earnings has increased 30 cents to 91 cents in the past 30 days.

Intel's earnings beat the Zacks Consensus Estimate in three of the trailing four quarters and missed once, delivering an average surprise of 136.3%. Shares of INTC have surged 64.9% year to date.

The Zacks Consensus Estimate for Aspen's second-quarter fiscal 2024 earnings has moved north 14 cents to $1.49 per share in the past 30 days. The consensus estimate for fiscal 2024 earnings has increased 5 cents to $6.63 per share in the past 30 days.

Aspen's earnings missed the Zacks Consensus Estimate in each of the trailing four quarters, delivering an average negative surprise of 32.3%. Shares of AZPN have dropped 10.4% year to date.

The Zacks Consensus Estimate for Datadog's fourth-quarter 2023 earnings has moved north 9 cents to 43 cents per share in the past 30 days. The consensus estimate for 2023 earnings has increased 19 cents to $1.51 per share in the past 30 days.

DDOG’s earnings beat the Zacks Consensus Estimate in each of the trailing four quarters, delivering an average surprise of 28.6%. Datadog shares have rallied 52.3% year to date.

Stay on top of upcoming earnings announcements with the Zacks Earnings Calendar.

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Mon, 27 Nov 2023 18:12:00 -0600 en-US text/html https://finance.yahoo.com/news/rapid-cloud-adoption-drive-salesforces-131200608.html
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