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Exam Code: AZ-900 Practice exam 2022 by Killexams.com team
AZ-900 Microsoft Azure Fundamentals

Understand cloud concepts (15-20%)
Describe the benefits and considerations of using cloud services
 understand terms such as high availability, scalability, elasticity, agility, fault tolerance, and disaster recovery
 understand the principles of economies of scale
 understand the differences between Capital Expenditure (CapEx) and Operational Expenditure (OpEx)
 understand the consumption-based model

Describe the differences between Infrastructure-as-a-Service (IaaS), Platform-as-a-Service (PaaS) and Software-as-a-Service (SaaS)
 describe Infrastructure-as-a-Service (IaaS)
 describe Platform-as-a-Service (PaaS)
 describe Software-as-a-Service (SaaS)
 compare and contrast the three different service types

Describe the differences between public, private and hybrid cloud models
 describe public cloud
 describe private cloud
 describe hybrid cloud
 compare and contrast the three different cloud models

Understand core Azure services (30-35%)
Understand the core Azure architectural components
 describe Regions
 describe Availability Zones
 describe Resource Groups
 describe Azure Resource Manager
 describe the benefits and usage of core Azure architectural components

Describe some of the core products available in Azure
 describe products available for Compute such as Virtual Machines, Virtual Machine Scale Sets, App Service Functions, Azure Container Instances (ACI) and Azure Kubernetes Service (AKS)
 describe products available for Networking such as Virtual Network, Load Balancer, VPN Gateway, Application Gateway and Content Delivery Network
 describe products available for Storage such as Blob Storage, Disk Storage, File Storage, and Archive Storage
 describe products available for Databases such as Cosmos DB, Azure SQL Database, Azure Database for MySQL, Azure Database for PostgreSQL, Azure Database Migration service
 describe the Azure Marketplace and its usage scenarios Describe some of the solutions available on Azure
 describe Internet of Things (IoT) and products that are available for IoT on Azure such as IoT Hub and IoT Central
 describe Big Data and Analytics and products that are available for Big Data and Analytics such as SQL Data Warehouse, HDInsight, and Azure Databricks
 describe Artificial Intelligence (AI) and products that are available for AI such as Azure Machine Learning Service and Studio
 describe Serverless computing and Azure products that are available for serverless computing such as Azure Functions, Logic Apps, and Event Grid
 describe DevOps solutions available on Azure such as Azure DevOps and Azure DevTest Labs
 describe the benefits and outcomes of using Azure solutions
Understand Azure management tools
 understand Azure tools such as Azure Portal, Azure PowerShell, Azure CLI and Cloud Shell
 understand Azure Advisor

Understand security, privacy, compliance, and trust (25-30%)
Understand securing network connectivity in Azure
 describe Network Security Groups (NSG)
 describe Application Security Groups (ASG)
 describe User Defined Rules (UDR)
 describe Azure Firewall
 describe Azure DDoS Protection
 choose an appropriate Azure security solution
Describe core Azure Identity services
 understand the difference between authentication and authorization
 describe Azure Active Directory
 describe Azure Multi-Factor Authentication
Describe security tools and features of Azure
 describe Azure Security Center
 understand Azure Security Center usage scenarios
 describe Key Vault
 describe Azure Information Protection (AIP)
 describe Azure Advanced Threat Protection (ATP)
Describe Azure governance methodologies
 describe policies and initiatives with Azure Policy
 describe Role-Based Access Control (RBAC)
 describe Locks
 describe Azure Advisor security assistance
 describe Azure Blueprints
Understand monitoring and reporting options in Azure
 describe Azure Monitor
 describe Azure Service Health
 understand the use cases and benefits of Azure Monitor and Azure Service Health
Understand privacy, compliance and data protection standards in Azure
 understand industry compliance terms such as GDPR, ISO and NIS
 understand the Microsoft Privacy Statement
 describe the Trust center
 describe the Service Trust Portal
 describe Compliance Manager
 determine if Azure is compliant for a business need
 understand Azure Government cloud services
 describe Azure China cloud services

Understand Azure pricing and support (20-25%)
Understand Azure subscriptions
 describe an Azure subscription
 understand the uses and options with Azure subscriptions such access control and offer types
 understand subscription management using Management groups
Understand planning and management of costs
 understand options for purchasing Azure products and services
 understand options around Azure Free account
 understand the factors affecting costs such as resource types, services, locations, ingress and egress traffic
 understand Zones for billing purposes
 understand the Pricing calculator
 understand the Total Cost of Ownership (TCO) calculator
 understand best practices for minimizing Azure costs such as performing cost analysis, creating spending limits and quotas, using tags to identify cost owners, using Azure reservations and using Azure Advisor recommendations
 describe Azure Cost Management
Understand the support options available with Azure
 understand support plans that are available such as Dev, Standard, Professional Direct and Premier
 understand how to open a support ticket
 understand available support channels outside of support plan channels
 describe the Knowledge Center
Describe Azure Service Level Agreements (SLAs)
 describe a Service Level Agreement (SLA)
 understand Composite SLAs
 understand how to determine an appropriate SLA for an application
Understand service lifecycle in Azure
 understand public and private preview features
 understand the term General Availability (GA)
 understand how to monitor feature updates and product changes

Microsoft Azure Fundamentals
Microsoft Fundamentals study tips
Killexams : Microsoft Fundamentals study tips - BingNews https://killexams.com/pass4sure/exam-detail/AZ-900 Search results Killexams : Microsoft Fundamentals study tips - BingNews https://killexams.com/pass4sure/exam-detail/AZ-900 https://killexams.com/exam_list/Microsoft Killexams : The Two Sides of Microsoft: Strong Fundamentals vs. Insiders' Selling Activity

First published on Simply Wall St News

Summary:

  • MSFT has superior fundamentals, including a 36.7% profit margin, estimated earnings growth of 11% p.a.

  • Analysts and our valuation model suggest that the company has 43% and 37% upside, respectively.

  • Insider selling activity warrants a more cautious approach when analyzing the company, as there are likely things insiders understand better about the business.

Microsoft (NASDAQ:MSFT) lost 19.4% of its market cap despite exhibiting some strong fundamental qualities. The company seems to be growing the top line, as well as scaling margins. We analyzed the company to see if the decline is warranted for the $1.7t market cap stock and came up with some mixed results.

Check out our latest analysis for Microsoft

Evaluating The Fundamentals

If we look at our company report, we find a number of quality markers that are rare in other companies. Here is a rundown of Microsoft's key fundamental benefits:

Trading at 37.3% Below Our Estimate of Its Fair Value

Using a discounted cash flow valuation model, we estimate that the company's intrinsic value is worth $2.7t. It seems that the price of risk has been pressuring the stock in the past year. However, the free cash flows are expected to grow to between $125b and $150b in the next decade, which could potentially make the stock attractive again once market risk settles down.

Earnings Grew by 18.7% YoY, and are Forecasted to Grow 11.33% Annually

Microsoft has a solid track-record of earnings growth in the past. The company has successful projects internally with the cloud growth, as well as executing well on growth by acquisitions such as the LinkedIn back in 2016.

The chart below illustrates the successful growth story for Microsoft:

msft-growh

The company has also managed to scale the net profit margin from 28.3% in 2019 to 36.7% in the last 12 months. Producing higher profits while growing revenue is a hallmark sign of value creation.

Trading at Good Value vs. the Peer Average Price-To-Earnings Ratio

Microsoft's peers are trading at an average price to earnings ratio of 19.7x, while the company is currently trading at a 23.9x PE. As earnings are expected to grow 11.3% in the next 12 months, this brings the forward PE to 23x. A PE above 17.4x implies a premium on the 5-year market average, but may be justified given the size and stability of Microsoft.

Analysts in Good Agreement for a 43.3% Upside

The average 1-year price target for Microsoft is $333.8 per share, and the 42 analysts covering the company seem to be in good agreement, with less than a 15% spread between estimates. The chart below shows that analysts are still bullish on the stock's performance:

msft-price-targets

In summary, we can see that Microsoft's fundamentals have a wide margin and are expected to keep growing in the future. Analysts are also in agreement that the stock price has been underperforming, which is in-line with our valuation estimates.

However, there are some things that the fundamentals can't tell us, and we can use other sources to double-check our assumptions.

A Wedge in the Story

In general, we want to see congruence between a company's fundamentals and the trading activity of people who know the stock inside-out. The assumption is that these insiders know more about the future of a business than analysts who have limited access to information.

When insiders are selling or buying stock in their company, it is always a good signal to pay attention to. We always expect a certain amount of insider activity, but ideally we would like that activity to be random, and disconnected with the movement of the stock. However, when we have an insider such as the CEO Satya Nadella, top ticking $285m worth of shares, at an average of $349 per share, we start wondering if this is a result of his judgement on the business potential. To be clear, the selling decision may have also been made for other reasons such as the anticipation of a worsened macro environment, which evidently happened after 2021.

Looking at the big picture, we see that Microsoft insiders sold more than they bought over the last year.

You can see the insider transactions (by companies and individuals) over the last year, depicted in the chart below. If you click on the chart, you can see all the individual transactions, including the share price, individual, and the date!

insider-trading-volume

If this dampens your interest, you can check out the other side of the spectrum with this free list of growing companies that insiders are buying.

The last three months saw significant insider selling at Microsoft. In total, insiders dumped $21m worth of shares in that time, and we didn't record any purchases whatsoever. This may suggest that some insiders think that the shares are not cheap.

Conclusion

While the fundamentals remain strong for Microsoft, it seems that the macro environment may be keeping both investors and insiders on the sidelines for the stock. When analyzing a stock like Microsoft, we want to see consistency between the fundamentals, investors' expectations on risk and the behavior of top management.

If you preferred to check out other companies, then do not miss this free list of interesting companies, that have HIGH return on equity and low debt.

For the purposes of this article, insiders are those individuals who report their transactions to the relevant regulatory body. We currently account for open market transactions and private dispositions, but not derivative transactions.

Have feedback on this article? Concerned about the content? Get in touch with us directly. Alternatively, email editorial-team@simplywallst.com

Simply Wall St analyst Goran Damchevski and Simply Wall St have no position in any of the companies mentioned. This article is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material.

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Mon, 03 Oct 2022 02:18:00 -0500 en-US text/html https://www.aol.com/news/two-sides-microsoft-strong-fundamentals-133216200.html
Killexams : ‘We don’t teach developers how to write secure software’ – Linux Foundation’s David A Wheeler on reversing the CVE surge

Teach devs security fundamentals to bolster supply chain resilience, argues Wheeler

Coding school

Addressing a decades-old deficiency in coding curriculums could have a profound effect on the security of the software supply chain, a leading expert on the subject tells The Daily Swig.

In particular, David A Wheeler, director of open source supply chain security at the Linux Foundation, draws a link between a failure to incorporate security into entry-level developer courses and the vast majority of vulnerabilities belonging to a small number of common bug classes.

The IT PhD and Certified Information Systems Security Professional (CISSP) also moonlights as adjunct professor of computer science at Virginia’s George Mason University, and in 2020 concluded a 33-year spell at the US Institute for Defense Analyses.

Daily Swig: David, can you summarize your background and what your current roles involve?

David A Wheeler: I’ve loved computers since junior high school and paid my way through school doing computer consulting. I also briefly maintained the world’s first commercial, entirely text-based multiplayer roleplaying game, Scepter of Goth.

Now I teach at George Mason University on how to develop secure software – which I’ve studied over many decades.

Most of my work is with the Open Source Security Foundation, OpenSSF [whose members include AWS, Google, and Microsoft]. I view my role as being a kind of catalyst or accelerant. I can run around as a subject matter expert to help organizations Strengthen the security of their software.

David Wheeler, The Linux FoundationDavid A Wheeler has studied the secure development of software for decades

DS: And what are the biggest barriers to improving application security?

DAW: The fundamental problem is that we do not teach software developers how to write secure software.

I don't care if it’s a separate course or embedded [in other coding courses] – that's not the question. The question is: when software developers are learning the basics of their craft, do they learn the basics of developing secure software? And the answer is mostly “no”.

A 2019 Forrester study found that none of the top US coding schools and none of the top five non-US computer science schools were teaching this. Another study found that only one school did – at UC, San Diego. So good for them, shame on the rest.

DS: Let’s imagine all coding schools immediately revamped their courses to incorporate security fundamentals. Would we see a steady fall in vulnerabilities as a new wave of security-savvy developers emerge?

DAW: It’s generally estimated that somewhere between 90% to 95% of all vulnerabilities are in a relatively small set of common ones [classes].

So, if you educate developers to prevent them systemically, and then use tools to find the stragglers, we can dramatically reduce by at least one order of magnitude – and maybe two – the number of vulnerabilities that actually slip out.

They can also find and fix the problems created in the past.

Right now, detection, response, and recovery is overwhelmed by the sheer number of vulnerabilities going into deployed systems, so it will be much easier to counter the attackers when vulnerabilities are much rarer. And that's really the argument of ‘shift left’ in general: the sooner you can get rid of the problems, the better.

DS: Why is security neglected in the coding curriculum given the potentially severe consequences of software vulnerabilities?

DAW: Our educational system does not always respond to societal needs. There was an open letter written by Oracle and some other folks 10, 15 years ago or so, where they basically begged universities [to educate them properly].

But sometimes they [universities] want to teach what they want to teach, and it doesn’t matter what society’s needs are.

DS: Could this partially reflect the fact that many educators learned their craft when cyber threats were less numerous and severe?

DAW: On the [early] internet people were mostly connected to folks they felt they could trust. But once you saw this growth of the internet and the worldwide web running on top of it in the 90s, then very quickly [they realized] no, you can’t just trust arbitrary computers you connect to.

But educational conservatism isn’t all bad. It’s actually sensible to teach things that have stood the test of time, which security has. The fundamental [computing] design principles have been known [about] since the 1970s.

RECOMMENDED ‘Security teams often fight against developers taking control’ of AppSec: Tanya Janca on the drive to DevSecOps adoption

DS: Might there be a commercial incentive at work that favours coding quickly over coding securely?

DAW: Maybe to some extent for the for-profits, but I think the bigger for-profit issue is that if you know how to do [secure development], you can probably earn double or triple in industry [compared to teaching]. You’re not gonna teach.

I teach, but that’s my side hustle. I enjoy teaching. George Mason University is 20 minutes from me and more connected to industry than some other universities.

DS: How do we persuade or incentivize education providers to embed security into coding courses?

DAW: I think this is a solvable problem – basically, society needs to scream more loudly.

The US spends a tremendous amount of money financing degrees, including computer science. If we’re gonna pay, maybe we could have some criteria?

DS: Could the impetus behind ‘shifting left’ or DevSecOps help persuade education providers to change emphasis?

DAW: I would like to think so, but I think it’s much more societal and industry pressure continuing over a period of time [that will make the difference].

Right now DevSecOps [is practised properly by] a minority, and we need to make sure that [secure development is practised] not just the majority, but is [a baseline] expectation [of all developers].

ddddDevelopers are not being taught general security principles – let alone how to apply them, says Wheeler

Years ago, I pushed really hard to get security added to a course on software engineering and after a lot of pressure and debate [the provider] finally added the word ‘security’ – no content, just that security might be important!

The ACM software engineering curriculum guidance at least does talk about knowing how to develop secure software, but lacks key specifics.

But I'm willing to believe that with continued emphasis we can get academia and many other organizations on board with making sure that software developers know the fundamentals.

DS: What fundamentals should newbie developers be taught?

DAW: What are the common problems? How do we prevent them in general? How do you design software so it’s less likely to be attacked? And what kind of tools can help developers to deal with that?

These general principles and the ability to apply them are important [skills] but lacking today.

Read more secure software development news

The first thing I did when I joined the Linux Foundation in 2020 as an employee was develop a course on developing secure software fundamentals. Thousands of people have now signed up.

George Mason University initially agreed to do my course every other semester, and very quickly, it's in every semester – it’s in demand.

But it’s an optional graduate course. We do need, in society, people who drill in deeper and [become experts], but we also need every developer to know the basics.

DS: How important is it that developers understand how to use security tools?

DAW: If you’re doing DevOps, you pretty much need a CI pipeline, and this is an obvious place to insert security tools. But if the developer doesn't know what they’re doing, they won’t know what the tool is telling them and what to do about it.

A fool with a tool is still a fool. They’re not stupid – it's just that no one has told them. Education and tooling go hand in hand.

The tools are going to miss things or report things that are not actually problems in context. Computer programs don’t – can’t – know the full context.

But as long as developers know which tools to use and how, then they can do [some] amazing things.

DS: Finally, anything to say on OpenSSF’s various initiatives aimed at bolstering software supply chain security?

DAW: Whether it’s industry, academia or governments, we’re all using open source software, so my first pitch would be: get involved with the OpenSSF. We would love to see more people involved.

I was deeply involved in the concise guides for developing secure software and evaluating open source software. And earlier, the OpenSSF published guides for open source projects and security researchers on [handling] coordinated [vulnerability] disclosure.

The Alpha-Omega Project has funded the Python Software Foundation and is funding Eclipse, Node... They’re announced a new partnership with Rust. They've released some tools for finding vulnerabilities – again, trying to shift left.

There’s also some funding for SBOM work, a tool for a Python library for SPDX [Software Package Data Exchange], and an [enterprise] end users working group kicking off.

RELATED Developers still struggling with security issues during code reviews, study finds

Fri, 14 Oct 2022 02:15:00 -0500 en text/html https://portswigger.net/daily-swig/we-dont-teach-developers-how-to-write-secure-software-linux-foundations-david-a-wheeler-on-reversing-the-cve-surge
Killexams : The First 4 Fundamentals About Consciousness and the Brain

Every fall, new students join the lab, eager to learn about consciousness and the brain. At this time of the year, I always ask myself, "What are the fundamental ideas about consciousness and the brain that should be taught first?" I always find myself revising, updating, streamlining, and making clearer the ideas in introductory lectures and the lab manual (Morsella, 2022). Below are the four fundamentals that, over the years, have always been presented first, both in the manual and in lab discussions.

The first thing to learn is what a “conscious content” is. Any particular thing one is conscious of has been referred to as a “conscious content.” A conscious content could be the sight of a coffee cup, an afterimage, a song that keeps playing in one’s mind, a percept, an urge (e.g., to scratch a sunburn), the smell of an ice cream sundae, or an autobiographical memory (e.g., memory of last summer’s camping trip).

The term “conscious content” refers to the most basic form of consciousness: If a creature is capable of having an experience of any kind—pain, nausea, a pleasant dream, or the sound of a bell—then it possesses this basic form of consciousness (Morsella, 2022). In short, to have an experience of any kind is to have some kind of conscious content. Sometimes people refer to this kind of basic consciousness as “awareness,” which means the same thing: Being aware of a cup or ringing in the ears is to experience these conscious contents.

The second thing to learn is the term “conscious field.” The conscious field is made up of all the conscious contents that are activated at one moment in time: the sight of an ice cream sundae plus the smell of coffee plus the feeling of the chair on which one is sitting plus the song that one cannot get out of one’s mind plus the memory of the doctor reminding one to cut down on sweets.

We are not aware of, and have no conscious contents for, many things going on in the brain or body—peristalsis in the gut, how the pupils in the eye are controlled, and many other activities in the nervous system (e.g., motor and syntactic programming). These processes are said to be unconscious. There is usually no experience about them. We know of these processes mainly through reading about them in textbooks. We have no direct experience about them. In short, “unconscious events are those processes that, though capable of systematically influencing behavior, cognition, motivation, and emotion, do not influence the organism’s subjective experience in such a way that the organism can directly detect, understand, or self-report the occurrence or nature of these events” (from Morsella & Bargh, 2011).

Knowledge of unconscious process leads to the third important fundamental about consciousness and the brain: Not all brain processes and regions are associated with consciousness. Consciousness is associated with only a subset of the regions and processes. Researchers are attempting to home in on these circuits associated with consciousness (e.g., Morsella et al., 2016; Morsella, 2022).

The fourth fundamental is an observation that holds some clues about why one needs a fully operational conscious field, one in which many conscious contents are presented: Each conscious content activates brain processes, including, to some extent, behavioral inclinations. Consider the classic Stroop task (Stroop, 1935). In the task, subjects are instructed to name the color in which a word is written. When the word and color are incongruent (e.g., RED presented in blue), “response conflict” leads to increased error rates and response times. The response conflict arises because, though one intends to name only the color in which the word is printed, the stimulus (RED) activates involuntarily the “word reading” action plan (to utter “red”).

Because conscious contents can activate processes that influence behavior, it is essential that one conscious content (e.g., a tasty ice cream sundae) not be presented alone to have too much influence on behavior. Such a monopoly would not lead to adaptive behavior. Each content should be “checked” by other conscious contents (e.g., the memory that the doctor recommended cutting down on sweets). (This is called a “frame check”; Morsella et al., 2016.) Because voluntary behavior is influenced by the many conscious contents in the field, we respond to a given stimulus (the tasty sundae) not in isolation but in light of the other contents (e.g., memory of doctor) composing the conscious field.

With these four fundamentals, incoming students not only understand new terms but also begin to appreciate the important role of the conscious field in yielding adaptive actions that are context-sensitive. Over the years, these four fundamentals have consistently appeared at the beginning of the lab manual (Morsella, 2022), and I can’t foresee an introduction to the lab without them.

Mon, 10 Oct 2022 00:43:00 -0500 en text/html https://www.psychologytoday.com/intl/blog/consciousness-and-the-brain/202210/the-first-4-fundamentals-about-consciousness-and-the-brain
Killexams : Breast cancer awareness fundamentals

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Thu, 13 Oct 2022 19:16:00 -0500 en text/html https://www.baxterbulletin.com/stories/breast-cancer-awareness-fundamentals,30321
Killexams : The Fundamentals Of Influencer Marketing

What exactly is influencer marketing? How does it differ from other forms of advertising? And why should marketers care?

Influencer marketing has become a powerful tool for businesses looking to reach new audiences.

Marketers use various strategies to identify influential individuals and gain access to their followers.

In this article, we’ll discuss what influencer marketing is and the variable for incorporating influencer marketing into a brand’s strategy.

What Is Influencer Marketing?

Influencer marketing uses celebrities, athletes, bloggers, and other influential figures to market brands.

Influencers are those who have large social media followings and have the ability to influence their audience.

Brands use influencers to promote their product or service through paid advertisements, free giveaways, and endorsements. In addition, they can generate significant brand awareness and loyalty through paid or unpaid posts.

The goal is to get them to share valuable information and create excitement around a particular topic, product, or service. The key benefit for brands is that they reach a larger audience at a lower cost than traditional advertising methods.

The Right Influencer

However, this opportunity comes with some responsibility on the part of the brand.

Brands must be careful when choosing an influencer because it’s easy for them to fall in love with the idea of working with someone influential.

Unfortunately, without thorough background research, this can lead to a situation where a potentially ideal influencer promotes products that aren’t aligned with a brand’s values. Therefore, it’s important to ensure the influencer you want to work with aligns with your brand’s goals and values.

Influencer marketing also requires brands to pay influencers fairly. If you don’t pay your influencers what they deserve, they won’t promote your brand in the vision you want them to. Additionally, you can risk a potentially fruitful relationship.

Creating A Plan

When collaborating with an influencer, it’s essential to not just think of the total cost but the project’s goals and establish what you would like accomplished in the front end.

This can include a discovery call to plan out potential posts or how-to videos. Will you provide the content and supporting information, or will they? Of course, all this will affect the cost and time involved in creating the posts.

Influencer marketing has become one of the most effective ways to get people talking about your business online. It’s essential to know how to find the right influencers for your niche to ensure your message gets across.

Why We All Need Influencer Marketing & How We Can Use It

A study showed that in 2022 influencer marketing is set to reach $16.4 billion and 75% of brand marketers plan to include influencer marketing in this year’s strategy. This type of marketing is growing fast and doing well.

And this isn’t just for B2C brands, since 86% of B2B brands find influencer marketing a valuable strategy. That’s a considerable return on investment if you have the right approach.

If you’re only using traditional digital marketing (SEO, PPC, social media, etc.), you’re clearly missing out on a huge opportunity to increase your ROI.

It doesn’t matter if you’re an agency, brand, or business – everyone can benefit from trying influencer marketing.

Don’t believe me? You should. Influencer marketing is not “out of your league.” Here’s why.

Influencer Marketing For Agencies

How many clients does your agency have? That’s how many new influencing opportunities your agency has at its fingertips.

Agencies can use their clients, the ones they like and like them, to help promote their agency for them.

Think of it like receiving a referral or customer review.

If someone enjoys working with you and the business next door asks how they got so successful so quickly, they’re going to tell the next-door business all about your agency and how you helped them.

Case Studies & New Content

Capitalize on this process and ask your clients for video testimonials to become a part of your referral program (create one) and if you can use their results for case studies.

If you’ve been able to impact a client positively, they’re highly likely to approve you sharing the story of how you took them from one to 10.

Gather a dozen different case studies from your past and current clients to publish on your website, social pages, email newsletters, and ads. This isn’t only additional content but content your existing and new clients will appreciate.

You can also make the case study an appealing PDF and share it with the case study client for them to share among their peers.

If you help them reach their goals, they’ll love the PDF filled with graphics, charts, and impressive numbers to share with other business owners.

Trial By Error

Another way to utilize your clients for influencer marketing is to ask your clients to test out a new product.

If they’re a big client of yours, it’s appropriate to let them know that your agency is trying to innovate with all of the tech advances, and you want to try a new strategy or product with them as a test.

FREE Of Charge

If things work out with the test, woohoo! You’ve added another section to the contract. And you have a new service or product to charge for in the future.

If things don’t work out, you get insightful and honest feedback from the client and know how to fix the product or plan.

Brands

One of the most significant ways I see brands utilize influencer marketing is by partnering up with other brands.

Before I get too deep into this, I want to clarify that there are prominent corporate players like Sprint and Blue Apron. And they’re also individual brands like famous Instagram users and YouTube celebrities.

A brand can be an individual brand, like you trying to grow your role as a digital marketer in the industry. However, it can also represent a larger entity for cosmetics and skincare like Maybelline.

Now, back to the brands and the whole influencer marketing idea. Brands will partner together in campaigns to help widen their audience with influencer marketing.

They can use relevant brands in the same industry or reach out of the spectrum and partner with entirely different brands to increase their exposure to a new audience.

When you work with an influencer in a different industry, you get a level of influencer where you can capitalize on the new audience. Be strategic in who you reach out to and ask to partner up in a new influencing campaign.

Partnering with the wrong brand will profoundly impact your brand’s reputation and possibly ruin it.

Red Bull partnering with Coca-Cola for a new content campaign also wouldn’t be the best of ideas. On the one hand, Red Bull is heavily involved in extreme sports. But, they’ve chosen that angle due to their actual product, an energy drink named Red Bull that essentially “gives you wings,” to be extreme.

Sure, the Red Bull athletes could do an incredible stunt riding a mountain bike down the ledge of the mountain holding both a Coca-Cola and a Red Bull can, but what would be the point?

It wouldn’t make sense because, technically, the two can be seen as competitors. They both are on-the-go drink manufacturers.

Instead, Red Bull could partner with Nike and do a content campaign featuring Nike’s new apparel line, Red Bull’s energy drink, and summer sports.

Just because your brand is in the same industry as another doesn’t mean a collab will work. It’s important to research how your consumers will react to the ad.

Businesses

We can most commonly recognize influencer marketing when businesses do it.

If your business makes pipes for the plumbing industry, head to that list of the most famous plumbers and start reaching out.

Doing outreach is a huge part of influencer marketing. It almost feels like putting on a public relations or journalist hat for a second as you try and narrow down your influencers.

Once you’ve found an influencer who has agreed to help promote your product, don’t just stop there. The more influencers you have, the more brand exposure you get, as well as trust.

The word will get around if one of the most famous plumbers uses your pipes for repairs. Other plumbers will trust the renowned plumber and follow in their footsteps to purchase and use only your pipes.

When To Pay An Influencer

Sometimes, you don’t need to pay an influencer. Instead, samples of the product you’re asking them to promote, discounts, or free services usually suffice.

It changes and becomes a more costly strategy when you pick who the influencer is and depends on the type of content you want.

The bigger the influencer, the more they’ll want.

If you’re aiming for that Kardashian type of exposure, you will need to break out the wallet. And the credit card. And possibly your mortgage.

Influencers Who Cost, A Lot

If you’re a brand, business, or agency with goals like a Kardashian type of exposure and the budget to match. Then, by all means, reach out to your lawyers and start preparing contracts for when you lock in those influencers.

Make sure your contracts clearly state the expectations of the influencer. For example, if you want them to run the content by you before they publish it, specify that in the contract.

If you want the influencer to only be able to promote your plumbing pipes and not work with any other pipe companies, state it in the contract.

Influencers Of Little To No Cost

For the rest of us, focus on the more affordable influencers. These people may already invest much of their time promoting your brand because they love your product or what you do.

Death Wish Coffee is an excellent example of this.

People love their product, the ridiculously strong coffee that comes with a side of sarcasm. The brand speaks its customer’s language, making it fun for customers to engage and promote the product themselves.

This coffee company can monitor its hashtag mentions and unlock hundreds of potential influencers that would love to receive a free month of coffee for posting more about their brand.

Look at what kind of mentions your brand, business, or agency is attracting online and follow the conversation. You’ll quickly discover who’s talking about you the most.

Finding An Influencer

Then, look at their followers if they have a healthy following reach out and see if they’d be interested in partnering up with you on an influencer campaign.

Don’t stop reading. I know those of you who are rolling your eyes yelling, “NO ONE MENTIONS MY BRAND!”

Don’t worry. I’ve got a solution for you, too. Look at your big competitors. Think of the Red Bulls and Coca-Colas of your industry.

See what kind of mentions they’re getting and from who. Then, reach out to those influencers and pitch away.

You never know who will say yes unless you ask.

Plus, they may not want as much as you think or even be willing to promote for free after getting to know more about you and your business.

Nowadays, there are numerous influencer marketing tools out there that can help connect you with the right people and brands. So, if you’re having trouble finding people you want to work with, it can be beneficial to provide one of the tools a try.

Final Thoughts

Influencer marketing has become much more than just a buzzword.

Marketers have been using influencers to promote their products for years, but brands are now using influencers to build customer relationships and create new revenue streams.

By leveraging the power of social media platforms like Facebook and Instagram, marketers can connect directly with consumers through influencers.

This can help to increase brand awareness and drive sales. It can also open your brand, business, or agency to new audiences.

As we get closer to the end of this year, try strategizing the influencer marketing opportunities you have out there.

More Resources:


Featured Image: Anton Vierietin/Shutterstock

Wed, 12 Oct 2022 23:52:00 -0500 en text/html https://www.searchenginejournal.com/fundamentals-influencer-marketing/461378/
Killexams : The Two Sides of Microsoft: Strong Fundamentals vs. Insiders' Selling Activity

First published on Simply Wall St News

Summary:

  • MSFT has superior fundamentals, including a 36.7% profit margin, estimated earnings growth of 11% p.a.

  • Analysts and our valuation model suggest that the company has 43% and 37% upside, respectively.

  • Insider selling activity warrants a more cautious approach when analyzing the company, as there are likely things insiders understand better about the business.

Microsoft (NASDAQ:MSFT) lost 19.4% of its market cap despite exhibiting some strong fundamental qualities. The company seems to be growing the top line, as well as scaling margins. We analyzed the company to see if the decline is warranted for the $1.7t market cap stock and came up with some mixed results.

Check out our latest analysis for Microsoft

Evaluating The Fundamentals

If we look at our company report, we find a number of quality markers that are rare in other companies. Here is a rundown of Microsoft's key fundamental benefits:

Trading at 37.3% Below Our Estimate of Its Fair Value

Using a discounted cash flow valuation model, we estimate that the company's intrinsic value is worth $2.7t. It seems that the price of risk has been pressuring the stock in the past year. However, the free cash flows are expected to grow to between $125b and $150b in the next decade, which could potentially make the stock attractive again once market risk settles down.

Earnings Grew by 18.7% YoY, and are Forecasted to Grow 11.33% Annually

Microsoft has a solid track-record of earnings growth in the past. The company has successful projects internally with the cloud growth, as well as executing well on growth by acquisitions such as the LinkedIn back in 2016.

The chart below illustrates the successful growth story for Microsoft:

msft-growh

The company has also managed to scale the net profit margin from 28.3% in 2019 to 36.7% in the last 12 months. Producing higher profits while growing revenue is a hallmark sign of value creation.

Trading at Good Value vs. the Peer Average Price-To-Earnings Ratio

Microsoft's peers are trading at an average price to earnings ratio of 19.7x, while the company is currently trading at a 23.9x PE. As earnings are expected to grow 11.3% in the next 12 months, this brings the forward PE to 23x. A PE above 17.4x implies a premium on the 5-year market average, but may be justified given the size and stability of Microsoft.

Analysts in Good Agreement for a 43.3% Upside

The average 1-year price target for Microsoft is $333.8 per share, and the 42 analysts covering the company seem to be in good agreement, with less than a 15% spread between estimates. The chart below shows that analysts are still bullish on the stock's performance:

msft-price-targets

In summary, we can see that Microsoft's fundamentals have a wide margin and are expected to keep growing in the future. Analysts are also in agreement that the stock price has been underperforming, which is in-line with our valuation estimates.

However, there are some things that the fundamentals can't tell us, and we can use other sources to double-check our assumptions.

A Wedge in the Story

In general, we want to see congruence between a company's fundamentals and the trading activity of people who know the stock inside-out. The assumption is that these insiders know more about the future of a business than analysts who have limited access to information.

When insiders are selling or buying stock in their company, it is always a good signal to pay attention to. We always expect a certain amount of insider activity, but ideally we would like that activity to be random, and disconnected with the movement of the stock. However, when we have an insider such as the CEO Satya Nadella, top ticking $285m worth of shares, at an average of $349 per share, we start wondering if this is a result of his judgement on the business potential. To be clear, the selling decision may have also been made for other reasons such as the anticipation of a worsened macro environment, which evidently happened after 2021.

Looking at the big picture, we see that Microsoft insiders sold more than they bought over the last year.

You can see the insider transactions (by companies and individuals) over the last year, depicted in the chart below. If you click on the chart, you can see all the individual transactions, including the share price, individual, and the date!

insider-trading-volume

If this dampens your interest, you can check out the other side of the spectrum with this free list of growing companies that insiders are buying.

The last three months saw significant insider selling at Microsoft. In total, insiders dumped $21m worth of shares in that time, and we didn't record any purchases whatsoever. This may suggest that some insiders think that the shares are not cheap.

Conclusion

While the fundamentals remain strong for Microsoft, it seems that the macro environment may be keeping both investors and insiders on the sidelines for the stock. When analyzing a stock like Microsoft, we want to see consistency between the fundamentals, investors' expectations on risk and the behavior of top management.

If you preferred to check out other companies, then do not miss this free list of interesting companies, that have HIGH return on equity and low debt.

For the purposes of this article, insiders are those individuals who report their transactions to the relevant regulatory body. We currently account for open market transactions and private dispositions, but not derivative transactions.

Have feedback on this article? Concerned about the content? Get in touch with us directly. Alternatively, email editorial-team@simplywallst.com

Simply Wall St analyst Goran Damchevski and Simply Wall St have no position in any of the companies mentioned. This article is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material.

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Mon, 03 Oct 2022 02:18:00 -0500 en-GB text/html https://uk.news.yahoo.com/two-sides-microsoft-strong-fundamentals-133216200.html
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