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Tommy John Cofounder and Head of Merchandising Erin Fujimoto, was ten years into a career at JP Morgan when she realized she didn’t love it. She pumped the brakes on the logical next step (earning a CFP certification) to think about how really wanted to spend her time. Turning to what she did love, she launched a website selling organic skin products and fell in love with the challenge of building something from nothing. The skincare business, however, didn’t capture Fujimoto’s attention.

In the meantime, Tom Patterson, Fujimoto’s boyfriend at the time (now husband) and Tommy John cofounder, was also a willing partner in brainstorming their next Big Idea, inspired by their binges of the TV show. He complained frequently about how badly his undershirts fit, bunching under his work shirts and coming untucked. When Patterson dumped a shopping bag full of inadequate undershirt options on their living room floor, Fujimoto understood that undershirts were not just a nuisance for Patterson. Men’s undergarments were going to become their shared obsession.

Over the last decade, they have designed and refined undershirts, underwear and socks that men love. I know firsthand how true this love can be – my husband is much happier on days when he’s wearing his Tommy Johns. Neither Fujimoto nor I can ultimately relate to the problem her products solve for, but she takes great satisfaction in improving customers’ day-to-day comfort. She has gotten used to the constant and detailed underwear talk around the office and dinner table, which has become an invaluable part of their product development cycle.

Tommy John

1. The basics are important.

So, as you build your business, whether as an intrapreneur or entrepreneur, remember to look for opportunity in the mundane. As exciting as VR-anything may seem, there are real, sustainable business opportunities in better versions of our everyday needs. And everyone wants to talk about them!

2. Spend your time on what matters.

Fujimoto had the good sense to hit pause before proceeding further in her finance career, resisting the inertia driving her to study for the CFP qualification to level up in that field. She spent time with someone she loved, thinking about the problems they cared about. Then, they established a company designed to solve one of those problems.   They wanted to solve a problem that afflicted at least one of them directly, and the other by proxy of suffering Patterson’s daily complaints about baggy undershirts.

Since choosing men’s undergarments as their focus, Fujimoto and Patterson have grown the company slowly, with a relentless focus on their customers. They know that the fabric has to be just right, the cut just so, to earn the loyalty and repeat purchases that will drive the brand’s success.   It’s easy to get wrapped up in media coverage, internal hype, investor excitement or sales growth when you’re building something. Fujimoto admits that their path may have been less glamorous than that of peer startups. But if you forget why you started it in the first place, and get distracted from the original problem or end users you set out to help, your survival is limited.

3. Start somewhere.

Fujimoto is clear that building a company is incredibly hard and that she and Patterson have bad days. She thought she worked hard at JP Morgan, but says only now does she know what it’s like to hustle. However, the satisfaction of getting through those hard days and hearing customer reviews or winning a big order is worth every minute of struggle.

Wed, 07 Feb 2018 01:05:00 -0600 Nell Derick Debevoise en text/html https://www.forbes.com/sites/nelldebevoise/2018/02/07/three-lessons-this-woman-learned-from-making-underwear-men-love/
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Benna Crawford has been a journalist and New York-based writer since 1997. Her work has appeared in USA Today, the San Francisco Chronicle, The New York Times, and in professional journals and trade publications. Crawford has a degree in theater, is a certified Prana Yoga instructor, and writes about fitness, performing and decorative arts, culture, sports, business and education .

Wed, 25 Sep 2019 06:23:00 -0500 en text/html https://homeguides.sfgate.com/type-curtains-look-good-bathroom-97532.html
Killexams : Why Aspiring Entrepreneurs Should Put Their Education First

There is a growing misconception that higher education is not needed for — and may even inhibit — entrepreneurial success.

Steve Jobs, Mark Zuckerberg, and Bill Gates have shown that you do not need a diploma to succeed in your business, but they are well-known outliers in a sea of college-educated founders. A Kauffman Foundation study revealed that

Even for those who maintain that a college education isn’t essential to successful entrepreneurship, alternative educational programs are well worth considering. Such programs are able to teach skills and provide resources to both experienced and new entrepreneurs that cannot be accessed when working all by yourself.

Beyond networking with other passionate people, educational programs offer a great place to start learning practical skills that can reduce the learning curve for running your company. Consider these three ways continued education remains a crucial opportunity for aspiring entrepreneurs:

1. By Providing Access To Valuable Relationships

Many universities and educational institutions are contributing to their local startup ecosystem through incubator and accelerator programs. These programs connect young entrepreneurs to real startup resources that are harder to come by when you are starting out on your own — in some cases, leading to job opportunities and access to funding for student-led projects.

Ameren Accelerator, a program powered by the University of Missouri System, UMSL Accelerate, and Capital Innovators, is intentional about its approach to this collaboration. The accelerator focuses on energy technology startups and allows entrepreneurs to glean valuable industry knowledge from mentor partners at the university level. UMSL students selected as interns learn in an experiential setting as they participate in the program alongside the startup founders, benefiting from this access to mentorship and, in some instances, gaining job offers with the companies they intern for.

International programs offer similar resources. The Meltwater Entrepreneurial School of Technology (MEST) incubator in Africa provides training, seed investment, and mentorship opportunities in an intensive 12-month program for outstanding students from across the continent. Finding mentors and other leaders who can assist you with specific issues is key to entrepreneurial success, and programs like these are designed to help you find those people faster.

2. By Growing Your Ability To Work With People Of Various Backgrounds

To be successful as a business leader, you will need to be able to work with a wide range of people. Employees come with all different personalities, and the more diverse the set, the better at problem-solving they are. Educational programs offer the opportunity to both work with different personalities on projects and interact with individuals from different cultures. Learning how to manage groups of people who don’t always agree will be key to creating a positive work environment in your company.

And what better way to understand the international business landscape than to go visit other countries? Study abroad programs allow you to observe local practices firsthand, while foreign language classes can give you a leg up in the increasingly global business environment. Classes in international business or foreign affairs can help you identify and overcome obstacles to international business transactions.

Taking advantage of these opportunities in college or through programs such as IES Abroad will make you a better business manager and provide more growth options in the future.

3. By Teaching Leadership Skills Critical To Success

Half of all businesses fail by their fifth year, and only 80 percent make it past the first. You will need sharp leadership and management skills to avoid becoming one of these statistics.

The good news? Business majors are required to take introductory management courses that teach skills like leading others in a business setting. Most programs also offer courses in problem-solving, how to establish SMART goals, and how to build quality relationships with your employees and clients.

Programs such as Operation JumpStart or LaunchU — which often partner with colleges and universities — allow you to work with a certified facilitator to develop your business plan. This will help you determine whether the plan will be feasible before you put any money into the business. Half of leading is knowing where you are going and communicating that clearly to those working with you.

Entrepreneurs are good at identifying ways to make the most of opportunities, and continued education is no exception. With their concentration of resources and growing emphasis on providing entrepreneurial experiences, colleges, universities, and other educational programs are primed with possibilities just waiting for you to exploit for success.

William Arruda is a public speaker, author and the cofounder of CareerBlast and creator of the complete LinkedIn quiz that helps you evaluate your LinkedIn profile and networking strategy.

Sun, 11 Feb 2018 01:33:00 -0600 William Arruda en text/html https://www.forbes.com/sites/williamarruda/2018/02/11/why-aspiring-entrepreneurs-should-put-their-education-first/
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