With rapid development over the past decade, Salesforce has established itself as an industry-leading CRM platform that can cater to a wide range of sales automation needs across a huge list of industries. For the most part, we feel it is best suited for larger, previously established businesses in need of a highly customizable solution toward goals of streamlining or improving sales processes.
As a result of its extensive features, such as thousands of industry-leading integrations, 24/7 support, sales insight, lead scoring and management and extensive reporting, Salesforce proves to be a fantastic choice for businesses looking to boost sales and elevate sales team operations. It probably won’t be as efficient an option for smaller businesses without the resources to manage the software’s additional complexity.
Pricing: Salesforce offers four plans: Essentials, Professional, Enterprise and Unlimited. Salesforce offers a wide range of add-ons at a variety of prices and offers customizable services so companies can design and build their own apps inside the CRM software.
With the Essentials plan, priced at $25 per month per user (billed annually), you can manage the entire sales cycle from tracking leads and opportunities to managing accounts and contracts in one place. Managing service tickets and routing work to specific agents as well as providing agents with all necessary information is also included in the Essentials plan.
With the Professional plan, priced at $75 per user per month (billed annually), users can manage pipelines and forecasts, register and track new leads and score leads according to rules you define. Additionally, it can track and manage warranties, subscriptions and service contracts.
Enterprise plans, priced at $150 per month per user (billed annually), deliver companies full API and automation control so users may automate workflow and approval systems and integrate external systems with Salesforce.
At $300 per month per user (billed annually), the Ultimate plan adds a suite of AI features for sales insights, lead scoring and a centralized selling hub to connect all salespeople to the data needed to succeed. The Unlimited plan adds 24/7 support to get your business up and running quickly and solve problems whenever they arise.
Regular TechCrunch readers might recall that, roughly two years ago (in June 2020), Salesforce made waves with the announcement of Code Builder, a web-based integrated development environment (IDE) modeled after GitHub Codespaces. Mum had been the word since then, but today, Salesforce unceremoniously dropped the beta for Code Builder, which the company describes in a blog post as having evolved into "a development environment optimized for Salesforce."
As promised several summers ago, Code Builder -- powered by Amazon Web Services -- allows developers to launch an IDE in their browser from within their Salesforce organization. In addition to features like code completion, search and refactoring, Code Builder ships with support for Salesforce frameworks and comes preinstalled with tooling, including Salesforce Extensions.
As one might expect, Code Builder also has built-in integration with version control systems like GitHub.
Image Credits: Salesforce
"Code Builder comes with the same set of extensions as in the Salesforce Extensions pack for Visual Studio Code, and the look and feel is similar to the Visual Studio Code User Interface," Mohith Shrivastava, lead developer advocate at Salesforce, said in the aforementioned blog post. "So if you are a Visual Studio Code user and have used our tools like the Salesforce Extensions pack, you should feel at home."
A few words of warning before you deliver Code Builder a spin: Salesforce is capping usage at 20 hours for a maximum of 30 days for the duration of the beta. To be saved, changes must be deployed to an org or committed to source control. Salesforce also makes no promise that Code Builder environments won't be deleted without warning, and it says it'll remove all beta environments sometime before Code Builder reaches general availability.
Lest the launch of Code Builder be interpreted as Salesforce transitioning away from desktop IDEs, the company strongly assures that this isn't the case. "Our strategy is to have one set of IDE extensions that customers can access from either [Microsoft Visual Studio Code] or Code Builder," Shrivastava continued. "Hence, we will continue to build and maintain the Salesforce Extensions pack to support both VS Code on desktop and Code Builder in the browser."
“Be less busy.” Slack’s motto encourages users to increase their productivity through their real-time communication platform, and many teams find that it delivers on this message.
As a messaging app designed with teams in mind, Slack has great features to keep your team members organized and in sync. From reporting in every morning to turning it on snooze when you need to concentrate, take advantage of Slack’s great features to maximize your productivity.
We asked 12 entrepreneurs from YEC to share their best tips and tricks for using Slack to get more done. Their answers are below:
Our marketing department has team members across the country, and every few weeks they meet in a Slack chat to have an “around the horn” conversation. It keeps all teams within the department up to speed on one another’s projects, and it’s more efficient than having a video call. Anyone unable to attend that session can read the conversation after. – Chuck Cohn, Varsity Tutors
We have a lot of integrations in Slack, especially with Zapier, so that notifications from all of our other tools — like Salesforce, Google Analytics and more — get automatically pushed to specific Slack channels. Once you set up integrations, Slack becomes supercharged as the hub of your team’s communications. Your team can be more productive when alerts are centralized and searchable. – Doreen Bloch, Poshly Inc.
My team has created specific channels in Slack to help us collaborate on projects in a more targeted manner. Rather than using direct messages to connect people together for a discussion, we start a channel that contains everything connected with a project. This includes our discussions, files, images and anything else we need to help us all stay connected and on the same page. – Nicole Munoz, Start Ranking Now
Everyone owns their own channel on our marketing team. Different people are responsible for social media, the blog, our podcast, etc. Each team member is a part of a dedicated Slack channel where we send updates on our work every day. We note what we did the past 24 hours and what we plan to do next. When our work is so intertwined, announcing these things keeps us accountable. – Dave Nevogt, Hubstaff.com
Each morning, team members post the three to six items that are most important for them to complete that day. It really helps with transparency and team understanding on a daily basis by fostering clarity about what’s on everyone’s minds. On a few occasions, sharing these updates has also fostered collaboration, evoking a, “Hey, I’d love to work with you on that,” kind of response. – Dan Pickett, Launch Academy
We have several different group chats for different departments and projects. We use @mentions to call out people directly when they need to be aware of something. This informs the person and sends them a personalized notification. It helps us all stay on the same page and ensures that messages to a specific person don’t get lost in the shuffle. – John Rampton, Due
All questions from team members happen in Slack. This ensures that there’s a record of all questions and answers, and they can be used for future employee training. In effect, many of these questions are then used as an employee handbook and as references for other team members. – Marcela De Vivo, Brilliance
Integrate Slack into your project management systems. Use Zapier to quickly connect other collaboration tools and Slack channels to keep on top of all projects and incoming requests. We use teamwork.com for project management and Slack for collaboration. When we marry the two and pull in project alerts, deadlines and notes, it saves time, improves collaboration and enables us to get more done. – Dan Golden, Be Found Online
Projects can be shared through Slack so that others can pipe in with their ideas and suggestions, or offer to help on a certain task within a project. In this way, it encourages a more proactive work environment and leads to many team members taking on new things to learn more and develop their skill sets. – Abhilash Patel, Recovery Brands
Use the remind tool (/remind) to set reminders for the team instead of using a calendar with email reminders. Our automated reminders include meetings, hydration breaks, submitting timesheets and any other actions normally done by an office admin. This is a great way to automate productivity for your team. – Anshey Bhatia, Verbal+Visual
Once you’ve mastered Slack’s best practices and it becomes the hub of your team’s communication, you may find that the constant notifications can paradoxically harm your team’s productivity due to their interruptive nature. When employees need to focus, encourage them to use the Do Not Disturb or Snooze features to avoid getting interrupted by non-urgent messages. – Roger Lee, Captain401
We’ve connected our engineering infrastructure to Slack so everyone in a project channel is notified as soon as a new build or deployment is available. More importantly, if issues such as failing tests need to be addressed, teams are made aware quickly and regularly. Engineering, quality assurance and project management stay in sync, which makes for great products and happy clients. – Christopher Myers, NewFoundry
Photo credit: ArthurStock/Shutterstock
Entrepreneur | Bootstrapped to $6M ARR in 18 months | Founded Expandi, software for LinkedIn Automation | Father of a lovely son Steef
While omnichannel marketing is not a new concept, it is getting increasingly important as technology advances and customers have become more tech-savvy. With the rise of digital channels and the proliferation of devices, users expect a seamless experience from the brands they love.
That's why companies need to focus on creating an inclusive omnichannel marketing strategy to keep up with the competition and meet the needs of their clients. After all, this type of marketing can bring in nearly six times more sales than single-channel marketing, according to one report.
The Peculiarities Of Omnichannel Marketing
What makes omnichannel marketing different from other—more traditional—forms of marketing? The main difference is that it seeks to provide a consistent and seamless customer experience across all channels.
This means that customers should have the same experience whether they're interacting with your brand online, in-store or through social media.
At the same time, omnichannel marketing is centered around the customer. It takes into account their individual preferences and needs to offer a personalized experience. It also understands that customers move fluidly between channels and that their journey is not always linear.
In order to be successful, companies need to meet customers where they are and provide them with a cohesive experience. That's what inclusive omnichannel marketing is all about.
You can use many tactics to craft an inclusive and omnichannel marketing strategy, but some of them are more efficient than others. Here are the five most crucial tips.
1. Create a structured database and automate.
The first step to creating an omnichannel marketing strategy is to have a single, centralized database of all your customer-related information. This includes everything from their contact information to their purchase history and preferences.
One thing you need to remember is that customers change their preferences over time, which is why you have to filter through the archives regularly. Make sure to clean and update your database so that you're working with accurate and up-to-date information.
With such precious data at your fingertips, you can segment your audience and target them with more personalized messages. Of course, the only way to do it properly is to automate marketing processes—it helps save time and resources. According to accurate reports, marketing automation "drives up to a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead."
2. Pick the right communication channels.
There are dozens of communication channels you can use to reach your target audience. Some of the most popular communication platforms include social media, email, SMS, push notifications and in-app messages.
But not all of them will be equally effective when it comes to your particular business.
You should take the time to research your options and determine which channels are most popular among your target audience. Most companies find three or four channels to be enough.
It's extremely important to focus on quality over quantity. It's better to have a convincing presence on a few channels than to be present on all of them without impact.
3. Personalize marketing messages.
Omnichannel marketing is about providing a personalized experience to customers. This means sending tailored messages that are relevant to the needs and interests of individual clients. A Salesforce study revealed that nearly 56% of users expect companies to understand their unique expectations.
Thankfully, there are many ways to customize your content. It all starts with user-related information from your database, so you can segment the audience and target them with relevant messages.
For instance, you can use trigger-based marketing to send automatic messages based on customer behavior. Personalization will be successful as long as you use accurate data to send timely messages to the right clients.
4. Promote diversity and inclusiveness in your content.
Another thing you should know is that it's not enough to just personalize your content. You also need to make sure that it's inclusive and diverse. Statista reveals that over 60% of consumers claim diversity in advertising is important.
This is particularly relevant for brands targeting a global audience. After all, not all customers are the same. They come from different backgrounds, have different needs and communicate in different ways. That's why you need to create content that appeals to a wide range of customers.
A simple way to do it is to use inclusive language and avoid any offensive or discriminatory content. You should also consider using images and videos that represent a diverse range of people.
5. Measure and improve.
Finally, it is vital to keep track of your progress and continuously strive to Improve your omnichannel marketing strategy. The only way to do it is to evaluate the performance of your campaigns and analyze the results.
This makes it possible to understand what's working and what's not.
You can then make necessary changes based on that information to Improve the effectiveness of your omnichannel marketing strategy.
Omnichannel marketing is a complex process, but it's definitely worth the effort. Just remember to focus on personalization, inclusiveness and automation to make the most of your omnichannel marketing campaigns.
These tricks will help you create a strategy that guarantees to reach the target audience and boost your sales in the long run.
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From the moment I opened up the Surface Pro X, I got the sense that Microsoft had entered a new chapter for its homegrown hardware. Gone are the huge bezels and hard edges found on the company’s previous detachables, and in their place you something that’s sleek and sophisticated, unlike anything Microsoft has made before. And when you combine its stealth black-on-black color scheme with nifty tricks like its hidden stylus storage, I was hit with a realization: The Surface Pro X is Batman.
OK, I know that might seem like a bit of a stretch, after all, there’s a lot of different Batmans (Batmen?) to choose from. Are we talking Adam West’s Batman from the 60s, Ben Affleck’s Batman from the DC Universe, or even Kevin Conroy’s Batman from the animated series? For the Surface Pro X, we’re really looking at something closer to Christian Bale’s Batman from The Dark Knight trilogy, specifically the Batman of The Dark Knight Rises. It looks great, has lots of style, and feels like it’s trying to do way too much and not entirely succeeding.
Starting with its design, the Surface Pro X has a look and feel worthy of Gotham’s caped crusader. It’s 13-inch 2,880 by 1,920 PixelSense Display is an absolute treat. Not only does its 3:2 aspect ratio deliver more you vertical screen real estate—which is super helpful when you’re trying to be productive—the colors it pumps out are rich and vibrant. in fact, when I measured its screen with a light meter, its 476 nits of brightness was even higher than the 450 nits Microsoft claims in the Pro X’s official specs.
On top of that, the Pro X’s screen supports touch and stylus input, while also sporting a hidden magnetic charging slot that means the Pro X’s new Slim Surface Pen will always be at the ready, just like a trusty Batarang. Microsoft even installed some clever synergy between the two devices, so that when you pick up the Pro X’s stylus, you get a little popup with shortcuts to Whiteboard and the Windows Snipping tool, so you can jump into action at a moment’s notice. Kapow!
And despite being deliciously thin (it measures just 0.28-inches at its thinnest point) and weighing a touch more than 2 pounds with everything attached (2.3 pounds to be exact), the Surface Pro X feels remarkably sturdy. Behind the kickstand, there’s even a cover hiding a slot for a SIM card so you can add cellular connectivity, along with easy access to the system’s SSD. I can’t deliver enough credit to how nice the Pro X’s build is, and in the future, I hope every new Surface takes cues from its design.
However, like nipples on a Batsuit, the Pro X exterior isn’t perfect. While I really appreciate that Microsoft has finally embraced USB-C for its 2019 Surfaces, I’m not a fan of removing the headphone jack on something that’s supposed to be a laptop replacement. I also feel like Microsoft’s Surface Connect Port is a waste of space. Ostensibly, the Surface Connect Port’s job is to help recharge the system and help with docking, but USB-C ports do the same thing and are compatible with a much wider range of devices. And if the Pro X had three USB-C ports instead of just two and a Surface Connect Port, I’d like the whole package even more.
The Pro X also comes with a pair of decent cameras (5-MP in front and 10-MP in back), along with Batman-level infrared facial recognition cameras that let you log into the system in the blink of an eye. It’s really that fast. And like precious Surface convertibles, the Pro X’s kickstand has nearly an infinite adjustment range to help you get work done in cramped conditions.
Unfortunately, where things start to get weird like Tom Hardy’s portrayal of Bane is when you get to the Pro X’s performance. That’s because instead of using an x86 processor from Intel or AMD, Microsoft partnered with Qualcomm to create a custom ARM-based processor called the SQ1. By switching to an ARM processor, Microsoft was hoping to bring over the best qualities of modern-day smartphone chips—which is where the SQ1 is derived from—like instant wake times, always-on internet connections, and increased energy efficiency. And to that end, the Surface Pro X is largely successful.
From sleep, the Pro X turns on with great haste and never makes you wait to access the web. And in our video rundown test, the Pro X lasted 11 hours and 28 minutes, just 30 minutes shy of Microsoft’s claimed 12 hours of runtime. That’s significantly longer than what you get from typical Windows laptops like the Dell XPS 13 (9:26) and HP Envy 13 (7:02). But the caveat to all this is that you have to use Microsoft’s Edge browser, which has been optimized to run on ARM processors.
When I switched to Chrome, the Pro X’s advantage in battery life disappeared, because at the same display brightness and with the same YouTube video streaming over wifi, the Pro X only lasted 7 hours and 43 minutes. And it’s this discrepancy that highlights the Pro X’s biggest hurdle: its software compatibility.
Since the original Surface RT back in 2012, Microsoft has made major strides when it comes to supporting ARM-based systems running Windows. Almost every app in the Windows Store has native support for ARM, while Windows 10 has way better emulation for handling legacy apps intended for x86-based systems. But emulation is still emulation, which means apps that don’t have ARM64 support take a noticeable performance hit, so that while you can still install and run them, using those apps doesn’t feel quite as snappy or responsive as you’d like.
For instance, when I ran the WebXPRT 2015 browser benchmark in Edge, I got a score of 372. But when I ran the test again in Chrome, numbers fell by nearly 40 percent to 226. Another good example of less than ideal performance is Photoshop in Adobe Creative Suite, which right now, doesn’t have ARM64 support. If you want to edit a photo, no problem, the Pro X can handle that just fine. But compared side-by-side against a similarly priced laptop, you can see when the Pro X is forced to render parts of the image in chunks or how trying to crop a photo feels a bit more sluggish.
Now, you could work around this by switching to Adobe Photoshop Elements, which is available in the Microsoft Store and has better support for ARM-based system. But that would mean spending another $80 or so to get an app you already own with less features, but speedier performance. That’s not exactly a great value proposition. (Note: Adobe is working on adding ARM64 support to Creative Suite, but there isn’t a concrete timetable for when it will be available).
And if you look outside mainstream creative apps like Photoshop, things become even more troubling. Most of the apps we use as benchmarks like Blender and Cinebench wouldn’t run, or in some cases, couldn’t even be installed. Same goes for nearly every game I tried to play, including relatively low resource games like League of Legends, Civ 6, Into the Breach, and Terraria. That means when you’re done working, it’s difficult to wind down if you want to do more than watch movies or TV shows.
To Microsoft’s credit, there is a warning in fine print on the SQ1's page saying “App availability and compatibility may vary. At this time, Surface Pro X will not install 64-bit applications that have not been ported to ARM64, some games and CAD software, and some third-party drivers or anti-virus software. New 64-bit apps are coming to ARM 64 all the time.” So it’s not like this behavior comes completely out of the blue, but regardless, the Windows on ARM app ecosystem still has some catching up to do.
I also have to mention that during just under a week of testing, I ran into two errors severe enough to cause a blue screen of death, and a number of additional freezes and hang ups. This stood out to me because despite Window’s troubled past, getting hit with a BSOD in Windows 10 is a pretty rare occurrence, and I can count on one hand the number of times I’ve run into one in the last few years.
If you’re looking for a real all-rounder, Microsoft says the Surface Pro 7 will be a better fit, and I agree. The Surface Pro X’s real target audience is business users who want something that’s portable, responsive, and has great longevity. And if you’re you’re someone that primarily uses cloud-based apps like Office 365, G Suite, Salesforce, and more, the Surface Pro X could be a great choice. You can even get a version of Slack with ARM64 support from the Microsoft Store. In a lot of ways, this makes the Surface Pro X like owning a really high-end Chromebook with better compatibility for desktop-class software (but without support for Android apps).
More importantly, Microsoft says support for ARM-based systems like the Surface Pro X is a long term investment. That message cannot be understated, because with how far ARM-based processors have come since 2012, Microsoft can’t afford to limit Windows to x86. The Surface Pro X is proof that Microsoft work on ARM is serious business.
But for right now, the Surface Pro X is closer to The Dark Knight Rises than Christopher Nolan’s other Batman movies. It’s got the looks and the style of a polished, big-budget affair. Unfortunately, like the plot of the movie, Microsoft’s SQ1 processor is caught trying to do a bit too much. If you look close, there are glimpses of a masterpiece, and if you isolate these situations, the Surface Pro X can be a hero. Yet the biggest difference between the Pro X and The Dark Knight Rises, is that Microsoft’s this is just the beginning and not the end of a promising story.
CRM is sitting dangerously close to its two-year lows
Salesforce Inc (NYSE:CRM) is an American cloud-based software company that provides customer relationship management software and applications focused on sales, customer service, marketing automation, analytics, and application development.
Drilling down, Salesforce stock price has decreased roughly 32% over the past 12 months, and has taken a 36% haircut in 2022. The equity has been trading dangerously close to its May 24, two-year low of $154.55, and was last seen up 1.1% at $162.82, likely getting a boost on the Dow's morning rebound. The security is still staring up at all short- and long-term trendlines, including its 80-day moving average, which has rejected several rallies since the beginning of this year.
Analysts remain incredibly bullish over the stock. Of the 26 in coverage, all but three call it a "buy" or better. Plus, the 12-month consensus price target of $246.29 is a 50.4% premium to current levels.
However, Salesforce stock still remains overvalued by most valuation metrics. CRM trades at a forward price-earnings ratio of 36.90 and a price-sales ratio of 6.21, which are both rich values despite the stock’s bearish form over the past year. The software business is also expected to see a minimal decrease of 0.4% in earnings for fiscal 2022.
Estimates predict that Salesforce will maintain strong top line growth over the next two years. CRM is expected to report 20% revenue growth for fiscal 2023 and 17.7% revenue growth for fiscal 2024. In addition, the software company is estimated to increase earnings 22.7% for fiscal 2023 as well, making Salesforce stock a viable option for growth investors despite its high price.
Shares of Salesforce Inc. CRM, +0.30% rose 3.94% to $167.38 Friday, on what proved to be an all-around favorable trading session for the stock market, with the S&P 500 Index SPX, -0.84% rising 1.92% to 3,863.16 and the Dow Jones Industrial Average DJIA, -0.69% rising 2.15% to 31,288.26. The stock's rise snapped a five-day losing streak. Salesforce Inc. closed $144.37 below its 52-week high ($311.75), which the company achieved on November 9th.
The stock outperformed some of its competitors Friday, as Microsoft Corp. MSFT, -0.96% rose 1.04% to $256.72, Adobe Inc. ADBE, -1.22% rose 1.85% to $379.86, and SAP SE ADR SAP, +0.10% rose 3.02% to $88.00. Trading volume (6.0 M) remained 2.2 million below its 50-day average volume of 8.3 M.
Experts from Microsoft, Google, Amazon Web Services, Okta and Cisco To Discuss the Real World Impact of Zero-Trust Standards
DENVER, June 21, 2022 /PRNewswire/ --The Chief Technology Officer of SGNL, the solution for modern enterprise authorization, will moderate a unique and timely panel this week at Identiverse 2022 in Denver, Colorado, where the identity security community comes together. Executives from Microsoft, Amazon Web Services, Cisco, Okta and Google will join Atul Tulshibagwale, CTO of SGNL and Co-Chair of the OpenID Foundation's Shared Signals and Events Working Group in a critical discussion about their first-hand experiences implementing security in a zero-trust environment, and the standards needed to close the gaps.
"Zero-trust adoption is a critical necessity given the heightened cyber threats environment" said Tulshibagwale. "Open standards are essential for multi-vendor systems to interoperate in order to enable and secure zero-trust access."
The panel entitled "OpenID SSE, CAEP and RISC: Real World Impact of Zero-Trust Standards" will dive into why standards like Continuous Access Evaluation Protocol (CAEP) are important, its use within their organizations and their products and tips and tricks for those who have yet to dive into deployment and adoption of these standards in their professional environments.
"At Cisco, we believe Shared Signals and Events can provide a richness of information that can Improve both the efficacy of detection and remediation in Cybersecurity", said Nancy Cam-Winget, a Cisco Fellow and security strategist at Cisco and OpenID Foundation board member. "The adoption of such a standard is required by industry to address the attacks of today and tomorrow."
"The Shared Signals and Events family of specifications have been adopted and proven by leading digital platforms and authorization providers to provide tangible value," said Gail Hodges, Executive Director of the OpenID Foundation. "The panel at Identiverse is the perfect opportunity to engage the wider identity community to start scaling this work across the public and private sectors, just as OpenID Connect and FAPI have scaled over the last 10 years"
The panel will be held on Wednesday June 22, 2022 from 2:55pm - 3:45pm MDT at Iderntiverse, an in person-only conference at the Gaylord Rockies Resorts in Denver, Colorado. Registration is available at https://identiverse.com.
Identiverse is where the identity security community comes together. Now in its 13th year, Identiverse is a must attend annual event that brings together over 2,000 security professionals for 4 days of world-class learning, engagement, and entertainment. Offering over 70 hours of top-notch content showcasing enlightening keynotes, informative panels, and hands-on masterclasses—attendees can connect with their peers during networking receptions and fun interactive group activities like bootcamp, yoga and more. Identiverse is now part of CyberRisk Alliance.
With an initial team of security experts and executives who formerly worked at Google, Microsoft, Okta and Salesforce, SGNL is working to modernize enterprise authorization. SGNL's innovative platform provides just-in-time access management which curtails privilege sprawl, protecting access to sensitive data and guarding against potential security compromises. SGNL was founded in 2021 with venture backing from Costanoa Ventures, Fika Ventures, Moonshots Capital, and Resolute Ventures. For more information about SGNL, please visit sgnl.ai.
About the OpenID Foundation
The OpenID Foundation (OIDF) is a global open standards body committed to helping people assert their identity wherever they choose. Founded in 2007, we are a community of technical experts leading the creation of open identity standards that are secure, interoperable, and privacy preserving. The Foundation's OpenID Connect standard is now used by billions of people across millions of applications. More recently, the Financial Grade API has become the standard of choice for Open Banking and Open Data implementations, allowing people to access and share data across entities. Today, the OpenID Foundation's standards are the connective tissue to enable people to assert their identity and access their data at scale, the scale of the internet, enabling "networks of networks" to interoperate globally. Individuals, companies, governments and non-profits are encouraged to join or participate. Find out more at openid.net.
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SOURCE SGNL.ai, Inc.