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Exam Code: Salesforce-Certified-Marketing-Cloud-Consultant Practice test 2022 by Killexams.com team
Salesforce-Certified-Marketing-Cloud-Consultant Certified Marketing Cloud Consultant

The Salesforce Marketing Cloud Consultant test measures a candidate’s knowledge and skills related to the following objectives. A candidate should have hands-on experience with the Marketing Cloud Email application and demonstrate the knowledge and expertise in each of the areas below.

Discovery: 15%
Provided with a set of business requirements, determine what additional information is needed to design the recommended solution.
Provided with a list of branding and creative strategies, probe for additional information that is needed to recommend an appropriate solution.
Provided a customer environment and goals, determine the viability of external systems that need to be included in the solution (for example; POS, CRM, eCommerce, data warehouse, data source inputs).
Demonstrate how to gather requirements in order to put together the data and segmentation strategy for the customer (for example; frequency, complexity, volume of sending).
Given a scenario that includes customer information about subscriber acquisition, management, and attrition, utilize this information to select solution components.
Given a solution, recommend the appropriate customer skill sets required to utilize the Marketing Cloud application.
Conceptual Design: 12%
Analyze customer data to determine the appropriate data model (for example; List model, Data Extensions).
Given a scenario, determine the appropriate solution for given requirements considering technical expertise of personas (for example; Automation Studio vs. Journey Builder).
Given a narrative data flow, select the correct data flow diagram that depicts that data flow.
Given a customer scenario, identify which User Stories are appropriate to use for accessing Marketing Cloud.
Given a customer scenario, determine the factors to consider when scaling the solution.
Articulate how data construct will drive one-to-one messaging and content.
Explain the purpose of IP Warming and make a recommendation based on customer needs.
Marketing Cloud Connect: 6%
Understand the prerequisites to consider prior to starting a Marketing Cloud Connect configuration (for example; Salesforce edition, list of integration users, scope user, administrator credentials).
Understand how to send an email to a contact, lead, campaign, and report via the Sales/Service Cloud and Marketing Cloud (for example; sending, triggered, automated).
Understand how Sales/Service Cloud data in the Marketing Cloud can be segmented.
Account Configuration: 10%
Given a customer scenario, recommend the appropriate Marketing Cloud role based on User Stories.
Determine which type of customer scenario warrants the creation of a business unit (for example; publication types, demographic, workflow processes, and organizational structure).
Given a scenario, troubleshoot issues regarding Reply Mail Management.
Analyze the impact of applying a Sender Authentication Package (SAP) to a business unit (for example; link wrapping, Landing Pages, image URLs).
Reporting: 5%
Explain how the information in data views and tracking extracts are accessed.
Compare and contrast standard reports, data views, and tracking extracts.
Summarize Send Logs, including when/why to use it and how to create and manage.
Data Design: 12%
Explain the various data objects in the Marketing Cloud (for example; data extensions, list model, data retention model, publication lists, suppression lists).
Understand available data types, retention, and template options when building a data extension.
Understand how data is retrieved within a Relational Data Model (for example; basic SQL).
Given a customer scenario, recommend the appropriate import method with lists or data extensions.
Understand the implications of a system being database of record.
Automation: 8%
Given a customer scenario, select the appropriate workflow that meets the business requirement (for example; import, segmentation, email send).
Compare and contrast triggered and scheduled interactions.
Email Build: 7%
Understand the required steps to build, test, and deploy an email based on customer requirements.
Explain the various ways to individualize email content (for example; AMPscript, personalization strings, Dynamic Content, Guide Template Language).
Compare and contrast the ways to individualize content, such as SSJS vs. AMPscript, Dynamic Content Wizard vs. AMPscript/LookupRows function.
Explain various Marketing Cloud Email technologies (for example; Link Alias tags, Impression regions, Web Analytics Connector).
Contact Builder: 15%
Explain the role and capabilities within Contact Builder.
Understand how cardinality impacts data modeling.
Summarize how to use Data Designer to incorporate data source into Contact Builder.
Given a customer scenario, know how to build an Attribute Group to be used for a simple interaction.
Journey Builder: 10%
Compare and contrast automation tools, such as Journey Builder and Automation Studio.
Given a customer scenario that includes Journey Builder, evaluate the requirements, activities, and steps.
Explain the requirements for and the methods by which a contact can enter a Journey.
Certified Marketing Cloud Consultant
Salesforce Consultant information
Killexams : Salesforce Consultant information - BingNews https://killexams.com/pass4sure/exam-detail/Salesforce-Certified-Marketing-Cloud-Consultant Search results Killexams : Salesforce Consultant information - BingNews https://killexams.com/pass4sure/exam-detail/Salesforce-Certified-Marketing-Cloud-Consultant https://killexams.com/exam_list/Salesforce Killexams : Top 10 Salesforce Consulting Companies in India 2023

Salesforce is the number one savvy CRM platform for all types of businesses. Recognized by market leaders for CRM technology, Salesforce delivers out-of-the-box solutions by integrating the latest technology. Salesforce is committed not just to connecting with the CRM industry but also representing the future of business across diverse industries. Even though the basic functionalities of Salesforce alone help companies to stand out, integrating them with the latest technology like artificial intelligence, machine learning and many more can bring outstanding results. Salesforce’s secure and creative cloud technology allows users to be enhanced and updated with every single innovation to keep them up and running at the most pace.

As Salesforce is one of the most used CRM in various industries such as banking systems, financial services, enterprises and insurance sectors, retail, healthcare, ed tech, government and almost every other sector. The adoption rate of Salesforce development for digital services and cloud over the past two years. Due to the increased number of proficient and budget-friendly offerings, various organizations around the globe reach out to salesforce development companies in India to get better service offerings.

To efficiently leverage this platform to maintain customer relations, businesses might need a suite of compatible and quality solutions in Salesforce development. The Salesforce development companies in India offer organizational operations and promote a notable enhancement in customer retention for various industries. There are diverse Indian Salesforce consulting companies available, but it's essential to find the right Salesforce partner that provides customized solutions as per the business requirements. Examining each and everything takes sufficient time. After executing in-depth research and analysis, the team of TopSoftwareCompanies.co has shared the list of the top 10 Salesforce consulting companies in India in 2023. To make this list trustworthy, the team has researched many companies from Ahmedabad, Mumbai, Kolkata, Bangalore, Delhi and all major states in India.

The List of Top 10 Famous Salesforce Consulting Companies in India 2023

1. Hyperlink InfoSystem
Hyperlink InfoSystem established its business in 2011 as a mobile app development company that delivers top services like AI, IoT, Big Data, Salesforce, Metaverse, NFTs, and many others. With 11+ years of experience in the IT industry, the company has worked with more than 2,500+ global clients for their custom tech requirements. Hyperlink InfoSystem is recognized as one of India's leading Salesforce consulting companies. They deliver extensive Salesforce development services, including planning, designing, and implementing Salesforce solutions. Furthermore, the company analyses CRM identifies growth opportunities, and provides the best business solutions.

2. Cognizant Technology Solutions Corp.
Cognizant, which was founded in 1994, is a top provider of Salesforce services, including design, consulting, implementation, and support. To deliver the finest project in accordance with clients' needs, they are consistently improving their Salesforce competence.

3. IBM
IBM enables Salesforce Einstein and IBM Watson to transform your processes by releasing the potential of data across Salesforce clouds. They carry out this activity over the whole Salesforce platform and the customer life cycle, including sales, marketing, customer service, and commerce.

4. Accenture
Accenture is one of the top international partners for Salesforce. When it comes to developing, fostering, and advancing transformative talents using Salesforce products, they are a dependable leader. Accenture has completed over 1529 Salesforce projects. They encourage innovation to Improve how our lives function.

5. TCS
TCS provides customers with profitable and affordable services and enables them to make use of the full range of Salesforce products, TCS uses a broad cloud-based platform in Salesforce. With experience in several sectors, the company's staff of Salesforce specialists and developers numbers over 4 million.

6. FPT Software
FPT Software is a global technology and IT services provider headquartered in Vietnam, with more than USD 513 million in revenue and 20,000 employees in 26 countries. As a pioneer in digital transformation, the company delivers world-class services in the Smart factory, Digital platforms, RPA, AI, IoT, Cloud, Salesforce, AR/VR, BPO, and more.

7. Crowe LLP
Crowe LLP is a public accounting, consulting, and technology firm with offices around the world. Crowe uses its deep industry expertise to provide audit services to public and private entities. The firm and its subsidiaries also help clients make smart decisions that lead to lasting value with its tax, advisory and consulting services, helping businesses uncover hidden opportunities in the market – no matter what challenges the markets present.

8. Grazitti Interactive
Grazitti Interactive is an international strategic partner, assisting brands to grow with their CRM strategy, paving the way for long-term growth. It is trusted for its extensive expertise, innovative solutions and products, and outstanding support throughout. Salesforce’s technology and expertise are connected together to allow them to transform your sales, marketing, and commerce cloud strategy.

9. Zensar
Zensar has been a reputable partner for over 10 years and is a Salesforce Silver Consulting and Implementation partner. It is positioned to oversee customers' accolade-winning initiatives in the manufacturing, financial, insurance, and retail sectors.

10. HData Systems
HData Systems delivers all of today's trending innovation solutions, including Blockchain, Big Data Analytics, Data Science, Salesforce Development, Artificial Intelligence, and many more. HData Systems delivers eye-catching solutions to businesses, starting from startups to enterprises, to achieve their goals efficiently with better decision-making strategies to boost their ROI.

Disclaimer: This article is a paid publication and does not have journalistic/editorial involvement of Hindustan Times. Hindustan Times does not endorse/subscribe to the content(s) of the article/advertisement and/or view(s) expressed herein. Hindustan Times shall not in any manner, be responsible and/or liable in any manner whatsoever for all that is stated in the article and/or also with regard to the view(s), opinion(s), announcement(s), declaration(s), affirmation(s) etc., stated/featured in the same.

Wed, 12 Oct 2022 07:02:00 -0500 en text/html https://www.hindustantimes.com/brand-stories/top-10-salesforce-consulting-companies-in-india-2023-101665580868725.html
Killexams : Matt Meyers Shares His Journey to Becoming a Top Expert for the Salesforce Ecosystem

Success in today’s business climate hinges on building a strong and vibrant ecosystem. Salesforce recognized this early on and was one of the first in the cloud computing space to dream up a business model built on partnership. Matt Meyers has been in the tech field for over 20 years and is one of the top experts within the Salesforce ecosystem. As a senior consultant, Matt knows his way around any facet of the Salesforce platform you could imagine. Matt is also an entrepreneur and CEO and co-founder of Adaptus, maker of EzProtect, a Software-as-a-Service virus scanning cyber security platform for Salesforce. He holds a Bachelor of Science in Computer Science and an MBA from Texas Tech University. Matt’s success in the Salesforce ecosystem has been driven by his expertise, determination, and extensive experience with complex implementations.

Matt has always been intrigued by both technology and business. In fact, he believes that’s why he became so interested in Salesforce because it seemed like the perfect culmination of business and technology. Matt began his career as a Salesforce developer and quickly tried to grasp anything he could to learn as much as he could about the company. He realized early on that knowledge was the key to growing his career to where he wanted to go and living the lifestyle he always wanted. As a result, Matt aggressively went for his first few certifications and then realized he couldn’t grow anymore in his current position. He moved on to join a global consulting company, HCL, where he began his career as a Salesforce consultant.

Consulting gave Matt more power than software development had. He quickly discovered he enjoyed consulting because it allowed him to help people solve complex problems, but for some reason, he was still unfulfilled. Matt yearned for more and desired to work at the company that fueled his passion, Salesforce. In the next few months, Matt spent countless long hours studying and earned various Salesforce certifications until he had just about every certification offered at the time. It was then that he met someone who was a sales executive at Salesforce who connected him with a recruiter, which led to him being successfully hired. Matt started as a customer-facing architect in Salesforce services, helping some of the company’s largest customers implement Salesforce.

The role exposed Matt to more aspects of the business and constantly challenged him, inspiring him to become better at his job. His desire to excel pushed him, and he eventually decided to tackle Salesforce’s highest certification, the Certified Technical Architect credential. Matt says this was the most challenging yet rewarding journey of his career, and it took him over two years to complete. A Certified Technical Architect is pretty much the Ph.D. of Salesforce as of now, and only about 400 people hold this certification worldwide within the ecosystem. After dedicating his entire life and career to Salesforce, Matt’s efforts were finally paying off, and bigger doors were opening.

Over the next few years, he worked his way up until he reached the director level and led all of Salesforce’s program architects in the public sector. After some time in this role, Matt decided he wanted to be more independent and started to think about running his own company. He left Salesforce, made a relationship with a major Salesforce consulting firm, and partnered with someone else to grow his company. A true and respected expert in his field, Matt took up mentoring and training, which he continues to do on his social media profiles. His mission is to empower aspiring architects and help them shorten their learning curve.

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Fri, 07 Oct 2022 01:57:00 -0500 Written in Partnership with Amir Bakian text/html https://www.laweekly.com/matt-meyers-shares-his-journey-to-becoming-a-top-expert-for-the-salesforce-ecosystem/
Killexams : Indian Tech Firms Have Bigger Problems Than the Fed

Comment

The quarterly earnings season for India’s outsourcing firms has begun on a cautiously optimistic note. Tata Consultancy Services Ltd., the largest of the country’s software exporters, reported better-than-expected growth of 8% in net income. Its operating margin, which had slumped to a seven-year low of 23% in the three months to June, rose by 1 percentage point as Mumbai-based TCS dialed down on new hiring.  

From here on, however, things may get challenging. European clients, which typically account for a quarter to a third of Indian firms’ sales, are almost certain to cut their tech budgets — at least until the war in Ukraine comes to an end and energy supplies normalize. The more important US market may also disappoint as the Federal Reserve slows the economy to tame inflation.

Some American companies might still look to information technology to shed costs as they hunker down for a recession. That means new outsourcing orders. However, the pandemic-era splurge on IT is now in the rearview mirror for Indian vendors. The coders they could hire easily during Covid-19 lockdowns are getting restless with a lack of career progression since the reopening of the global economy. TCS’s attrition rate last quarter was more than 21%. 

All these are transient problems for an industry that came into its own at the start of the millennium — the Y2K bug put India on the world map of tech services. Two decades later, the publicly traded Indian software exporters garner more than $100 billion in revenue, employ 2 million people and have a market capitalization of nearly $350 billion. TCS alone is more valuable than International Business Machines Corp.

But size has come at the expense of agility. The outsourcing industry is all about helping global companies reduce friction at work, something that consulting firms have been doing better of late.

Managed tightly from headquarters in Mumbai or Bengaluru, Indian IT firms still have a strong labor-cost advantage when it comes to large-scale enterprise software. The locus of demand, however, is moving away from implementing technologies from SAP SE or Oracle Corp. at clients’ premises. Demand for cloud-based workflow automation has seen ServiceNow Inc.’s revenue surge sixfold since 2015, while sales at the San Francisco-based Atlassian Corp. have bulked up eightfold thanks to Jira, a cloud-based application for tracking projects.

The rapidly growing German startup Celonis SE, a pioneer in so-called process mining, claims to help customers “fix inefficiencies they can’t see.” Salesforce Inc., which owns the business productivity tool Slack, had a third of SAP’s revenue in 2017. Now it’s just 12% smaller. Shopify Inc. commanded a 19% share last year in digital-commerce software, against Oracle’s 6%, according to Bloomberg Intelligence.

In implementing new-age IT platforms, the Indian outsourcing players are lagging way behind the likes of Accenture Plc and Deloitte Consulting.

In 2015, Accenture acquired Cloud Sherpas, a small outfit of 1,100 employees of which 500 were Salesforce implementation consultants. Seven years later, cloud is a $26 billion business for Accenture, growing at 48% annually. Indian outsourcing firms have also ramped up cloud-based offerings, but they’re struggling to build scale in popular new technologies like the human-resource management system offered by Workday Inc.

Tech is now a big part of what consulting firms do. Which is why they’re getting into the nuts and bolts of their clients’ operations —  or at least boosting their capability to do so. McKinsey & Co., which in exact years has acquired more than 20 tech-related companies, hired Jacky Wright, previously Microsoft Corp.’s chief digital officer, as its first-ever chief technology and platform officer last month. Deloitte is aggressively recruiting coders and investing in training them on new technologies.

As the dividing line between business and tech blurs at global corporations, Indian software vendors risk falling further behind their consulting rivals. Outsourcing companies are comfortable talking to the in-house tech czars at large corporate clients. But when it comes to deciding priorities, functional heads are increasingly calling the shots. And they don’t speak the language of tech. A related trend is the rise of citizen developers — non-IT professionals coming up with automation applications for their teams using so-called low-code platforms such as Appian. 

Mind you, Salesforce and Workday implementation may not offer a ticket out of a global recession next year: The new IT players are also worried about demand. But at least they’re more plugged into the future of work — flexible, digital and often remote — than their traditional enterprise-software rivals. Top-tier Indian outsourcing firms should by now have built billion-dollar franchises around implementing the newer platforms. To get back into the game, they will need meaty acquisitions and a hard look at the state of work in their own firms, starting with freshers’ pay that has been stuck for nearly two decades at around 350,000 rupees ($4,250) a year. 

The Mint reported last week that entry-level positions in the Indian IT industry may be slashed by 20% in the financial year that will start next April. That might supply the outsourcing firms a little breather on profit margins. But too much focus on the current slowdown may be unhealthy. It’s the future they need to confront — and make bold bets on.   

More From Bloomberg Opinion:

• A US Recession Will Also Reach India’s Tech Hub: Andy Mukherjee

• Pivot, or Godot? Markets Bet Waiting’s Almost Over: John Authers

• Labor Market Is Coming for Margins — or Worse: Jonathan Levin

This column does not necessarily reflect the opinion of the editorial board or Bloomberg LP and its owners.

Andy Mukherjee is a Bloomberg Opinion columnist covering industrial companies and financial services in Asia. Previously, he worked for Reuters, the Straits Times and Bloomberg News.

More stories like this are available on bloomberg.com/opinion

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Mon, 10 Oct 2022 05:30:00 -0500 en text/html https://www.washingtonpost.com/business/indiantech-firms-havebigger-problems-than-the-fed/2022/10/10/e50ff6dc-48eb-11ed-8153-96ee97b218d2_story.html
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Fri, 14 Oct 2022 04:00:00 -0500 en text/html https://www.fool.com/quote/nyse/crm/
Killexams : Salesforce Automotive Cloud creates ‘single source of truth’ for auto industry

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After financial services, health and education technology, Salesforce is focusing on the auto industry with the launch of Automotive Cloud, a dedicated product to help key industry stakeholders make the most of the data available to them.

In the digital age, the auto industry is witnessing an unprecedented transformation, with vehicles being more connected than ever and new selling and servicing models (like D2C and subscriptions) coming to the fore. The shift has increased the volume of data available to all involved parties, starting from companies manufacturing the vehicles to dealers and financers making them available to customers.

However, when it comes to mobilizing this wealth of information for customer benefit or revenue growth, companies have traditionally struggled. According to McKinsey, only 1% of automotive customers are fully satisfied with their car-buying experience, and just a quarter of automakers and dealers believe their companies have adapted well to selling online.

“The automotive industry is facing a new digital imperative amidst massive upheaval brought on by the rise of direct-to-consumer models and the dawn of the electric vehicle age,” said Achyut Jajoo, SVP and GM of manufacturing and automotive at Salesforce. “But with great disruption comes great opportunity, and companies accelerating into the digital-first future … can gain a competitive edge while simultaneously future-proofing their businesses.” 

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Enters Salesforce Automotive Cloud

To make this happen, Salesforce has introduced Automotive Cloud. The product uses Driver 360, which leverages the full power of Customer 360 to create a single, real-time view of the entire customer and vehicle lifecycle for automakers, dealers and automotive finance groups. It brings together information from all available sources, including customer interactions and milestones, helping automakers not only deliver improved service and experiences, but also drive revenue through better lead conversion and collaboration.

Driver 360 offers out-of-the-box solutions with industry-specific data models and processes, including driver console, vehicle console and AI and analytics capabilities. 

The driver console, as the company explains, provides service teams with a complete view of every customer interaction through continuous touchpoints and customized alerts, from car browsing and purchase history to service journeys. This enables teams to effectively personalize support, offers and sales. Similarly, the vehicle console stitches together comprehensive vehicle information, such as odometer readings, vehicle market value and real-time service and repair data, for automaker, dealer or finance groups.

Meanwhile, under AI and analytics, the Automotive Cloud provides intelligent automation with click-based configuration and integration tools to simplify the building and delivery of branded and automated experiences, such as vehicle order status updates or shipment delay notifications, to help team members complete more tasks with fewer resources. It also offers purpose-built dashboards that provide a detailed overview of sales and business performance, customer and asset lifecycle and revenue trends to drive efficiencies at scale.

Adoption already underway

Multiple auto industry players, including Astara and Toyota Financial Services, are already looking to use Salesforce Automotive Cloud to transform customer experiences. The solution will be generally available starting from October 17, 2022.

“With Automotive Cloud, we will be able to increase the competitive advantage for our entire mobility ecosystem by connecting customer data and vehicle management together within the same platform,” Antonio Rodríguez López, chief strategy and transformation officer at Astara, said. “This will allow us to deliver the best customer experience and to increase our customers’ lifetime value.

According to Salesforce’s own research, 93% of auto industry leaders think that first-party data (similar to that used by the Automotive Cloud) will help substantially Improve the overall customer experience — whether during the vehicle browsing, purchasing, financing or post-purchase phase.

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Thu, 13 Oct 2022 12:06:00 -0500 Shubham Sharma en-US text/html https://venturebeat.com/data-infrastructure/salesforce-automotive-cloud-creates-single-source-of-truth-for-auto-industry/
Killexams : CallMiner Announces CallMiner for Salesforce on Salesforce AppExchange, the World's Leading Enterprise Cloud Marketplace

The MarketWatch News Department was not involved in the creation of this content.

WALTHAM, Mass., (BUSINESS WIRE) -- CallMiner, a leading provider of conversation intelligence to drive business improvement, today announced it has launched CallMiner for Salesforce on Salesforce AppExchange, empowering sales and support leaders with critical insights into exact customer and prospect interactions, such as voice-based calls, emails and text conversations. By gaining access to CallMiner within Salesforce, organizations can enhance visibility into customer journeys, Improve customer satisfaction and drive new revenue opportunities with existing customers.

Integrated directly with Salesforce, CallMiner for Salesforce is currently available on AppExchange at https://appexchange.salesforce.com/appxListingDetail?listingId=a0N3u00000PGHv1EAH.

CallMiner for Salesforce
Powered by artificial intelligence and machine learning, CallMiner enables organizations to analyze and uncover insights from customer conversations across multiple channels including voice calls, emails, texts, web chats and more. Presented within Salesforce, CallMiner delivers insights from these customer interactions to supply sales and support teams the context they need to Improve sales and service effectiveness.

“CallMiner has always focused on empowering our customers with the right information at the right time, in a way that works for them, to ultimately drive transformational business change and growth. The availability of CallMiner on Salesforce AppExchange makes it easier to do just that,” said Paul Bernard, President and CEO, CallMiner. “With this new integration, we’re streamlining the delivery of CallMiner’s powerful insights, all from the convenience of Salesforce, so our customers can more efficiently identify areas of opportunity within their sales motions and drive impactful action.”

With CallMiner for Salesforce, organizations can:

  • Uncover root causes and maximize cross/upsell opportunities: By delivering account-level summaries and drill-down details of omnichannel customer interactions analyzed by CallMiner, organizations can better understand the root cause of issues and identify at-risk customers to proactively take action. Teams can also assess customer needs based on prior interactions to capitalize on upsell and cross-sell opportunities.
  • Expose and deliver the right insights at the right time: Organizations can customize the customer interaction and insight data they deliver to sales and support staff within Salesforce, without requiring them to log in to CallMiner. This includes aggregating voice of the customer (VoC) data into a holistic view to help drive next-best action and workflows based on customer needs.
  • Gain time to value with a simple, straightforward configuration: The flexible, configurable integration allows organizations to get up and running quickly with minimal IT support. This includes choosing from a menu of widgets during setup to configure the specific types of CallMiner data they want to share within Salesforce.

“CallMiner for Salesforce is a welcome addition to AppExchange, as they power digital transformation for customers by providing critical insights and intelligence into omnichannel customer interactions to drive business performance improvement," said Woodson Martin, GM of Salesforce AppExchange. "AppExchange is constantly evolving to connect customers with the right apps and experts for their business needs.”

CallMiner for Salesforce is available now on the Salesforce AppExchange at https://appexchange.salesforce.com/appxListingDetail?listingId=a0N3u00000PGHv1EAH.

About Salesforce AppExchange
Salesforce AppExchange, the world’s leading enterprise cloud marketplace, empowers companies, developers and entrepreneurs to build, market and grow in entirely new ways. With more than 7,000 listings, 10 million customer installs and 117,000 peer reviews, AppExchange connects customers of all sizes and across industries to ready-to-install or customizable apps and Salesforce-certified consultants to solve any business challenge.

Additional Resources

Salesforce, AppExchange and others are among the trademarks of salesforce.com, inc.

About CallMiner
CallMiner is the global leader in conversation intelligence to drive business performance improvement. Powered by artificial intelligence and machine learning, CallMiner delivers the industry’s most comprehensive platform to analyze omnichannel customer interactions at scale, allowing organizations to interpret sentiment and identify patterns to reveal deep understanding from every conversation. By connecting the dots between insights and action, CallMiner enables companies to identify areas of opportunity to drive business improvement, growth and transformational change more effectively than ever before. CallMiner is trusted by the world’s leading organizations across retail, financial services, healthcare and insurance, travel and hospitality, and more. To learn more, visit CallMiner.com, read the CallMiner blog, or follow us on Twitter, LinkedIn and Facebook.

View source version on businesswire.com: https://www.businesswire.com/news/home/20221011005008/en/

SOURCE: CallMiner

Media:
Jessica Bettencourt
Inkhouse on behalf of CallMiner
callminer@inkhouse.com
(774) 451-5142

COMTEX_416391143/2456/2022-10-11T09:00:02

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Tue, 11 Oct 2022 01:00:00 -0500 en-US text/html https://www.marketwatch.com/press-release/callminer-announces-callminer-for-salesforce-on-salesforce-appexchange-the-worlds-leading-enterprise-cloud-marketplace-2022-10-11
Killexams : Do You Think Salesforce (CRM) can Yield Strong Results in the Long-Term?

Oakmark Funds, an investment management company, released its “Oakmark Select Fund” third quarter 2022 investor letter. A copy of the same can be downloaded here. The fund declined 5.9% in the third quarter, roughly in line with the S&P 500 Index. For the fiscal year that ended September 30, 2022, the fund fell 23.6% compared to a 15.5% decline for the S&P 500 Index. In addition, you can check the top 5 holdings of the fund to know its best picks in 2022.

Oakmark Funds discussed stocks like Salesforce, Inc. (NYSE:CRM) in the Q3 2022 investor letter. Headquartered in San Francisco, California, Salesforce, Inc. (NYSE:CRM) is a technology company that provides customer relationship management technologies to connect companies and customers. On October 11, 2022, Salesforce, Inc. (NYSE:CRM) stock closed at $142.57 per share. One-month return of Salesforce, Inc. (NYSE:CRM) was -11.05% and its shares lost 49.87% of their value over the last 52 weeks. Salesforce, Inc. (NYSE:CRM) has a market capitalization of $142.57 billion.

Here is what Oakmark Funds specifically said about Salesforce, Inc. (NYSE:CRM) in its Q3 2022 investor letter:

Salesforce, Inc. (NYSE:CRM) has become a dominant global player in sales, customer service, commerce and marketing software over the past 20 years. The company earns 80% gross margins and grows 20% organically. Plus, virtually all of its revenue is recurring. We see Salesforce as a great business that we’ve admired from afar for a long time. More recently, the organization has made some changes at the top that prompted us to take a closer look at the stock. New CEO Bret Taylor and CFO Amy Weaver are bringing a culture of financial discipline. We believe this renewed focus on profitability and capital return, combined with Salesforce’s strong underlying business characteristics, will yield strong results. The current valuation of 3.9x next year’s revenues represents a significant discount compared to publicly traded peers and exact private market values in the software space that have similar growth profiles. We view this discount as an opportunity to invest in a great business at a good value.”

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Salesforce, Inc. (NYSE:CRM) is in 10th position on our list of 30 Most Popular Stocks Among Hedge Funds. As per our database, 116 hedge fund portfolios held Salesforce, Inc. (NYSE:CRM) at the end of the second quarter, which was 114 in the previous quarter.

We discussed Salesforce, Inc. (NYSE:CRM) in another article and shared the list of best stocks for long-term growth. In addition, please check out our hedge fund investor letters Q3 2022 page for more investor letters from hedge funds and other leading investors.

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Disclosure: None. This article is originally published at Insider Monkey.

Wed, 12 Oct 2022 05:37:00 -0500 en-US text/html https://finance.yahoo.com/news/think-salesforce-crm-yield-strong-152620977.html
Killexams : As consulting firms enter tech, problems grow for Indian IT companies

The quarterly earnings season for India’s outsourcing firms has begun on a cautiously optimistic note. Ltd., the largest of the country’s software exporters, reported better-than-expected growth of 8% in net income. Its operating margin, which had slumped to a seven-year low of 23% in the three months to June, rose by 1 percentage point as Mumbai-based dialed down on new hiring.

From here on, however, things may get challenging. European clients, which typically account for a quarter to a third of Indian firms’ sales, are almost certain to cut their tech budgets — at least until the war in Ukraine comes to an end and energy supplies normalize. The more important US market may also disappoint as the Federal Reserve slows the to tame inflation.

Some American might still look to information technology to shed costs as they hunker down for a recession. That means new outsourcing orders. However, the pandemic-era splurge on IT is now in the rearview mirror for Indian vendors. The coders they could hire easily during Covid-19 lockdowns are getting restless with a lack of career progression since the reopening of the global . TCS’s attrition rate last quarter was more than 21%.

All these are transient problems for an industry that came into its own at the start of the millennium — the Y2K bug put India on the world map of tech services. Two decades later, the publicly traded Indian software exporters garner more than $100 billion in revenue, employ 2 million people and have a market capitalization of nearly $350 billion. alone is more valuable than International Business Machines Corp.

But size has come at the expense of agility. The outsourcing industry is all about helping global reduce friction at work, something that consulting firms have been doing better of late.

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Managed tightly from headquarters in Mumbai or Bengaluru, still have a strong labor-cost advantage when it comes to large-scale enterprise software. The locus of demand, however, is moving away from implementing technologies from SAP SE or Oracle Corp. at clients’ premises. Demand for cloud-based workflow automation has seen ServiceNow Inc.’s revenue surge sixfold since 2015, while sales at the San Francisco-based Atlassian Corp. have bulked up eightfold thanks to Jira, a cloud-based application for tracking projects.

The rapidly growing German startup Celonis SE, a pioneer in so-called process mining, claims to help customers “fix inefficiencies they can’t see.” Salesforce Inc., which owns the business productivity tool Slack, had a third of SAP’s revenue in 2017. Now it’s just 12% smaller. Shopify Inc. commanded a 19% share last year in digital-commerce software, against Oracle’s 6%, according to Bloomberg Intelligence.

In implementing new-age IT platforms, the Indian outsourcing players are lagging way behind the likes of Accenture Plc and Deloitte Consulting.

In 2015, Accenture acquired Cloud Sherpas, a small outfit of 1,100 employees of which 500 were Salesforce implementation consultants. Seven years later, cloud is a $26 billion business for Accenture, growing at 48% annually. Indian outsourcing firms have also ramped up cloud-based offerings, but they’re struggling to build scale in popular new technologies like the human-resource management system offered by Workday Inc.

Tech is now a big part of what consulting firms do. Which is why they’re getting into the nuts and bolts of their clients’ operations — or at least boosting their capability to do so. McKinsey & Co., which in exact years has acquired more than 20 tech-related companies, hired Jacky Wright, previously Microsoft Corp.’s chief digital officer, as its first-ever chief technology and platform officer last month. Deloitte is aggressively recruiting coders and investing in training them on new technologies.

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As the dividing line between business and tech blurs at global corporations, Indian software vendors risk falling further behind their consulting rivals. Outsourcing are comfortable talking to the in-house tech czars at large corporate clients. But when it comes to deciding priorities, functional heads are increasingly calling the shots. And they don’t speak the language of tech. A related trend is the rise of citizen developers — non-IT professionals coming up with automation applications for their teams using so-called low-code platforms such as Appian.

Mind you, Salesforce and Workday implementation may not offer a ticket out of a global recession next year: The new IT players are also worried about demand. But at least they’re more plugged into the future of work — flexible, digital and often remote — than their traditional enterprise-software rivals. Top-tier Indian outsourcing firms should by now have built billion-dollar franchises around implementing the newer platforms. To get back into the game, they will need meaty acquisitions and a hard look at the state of work in their own firms, starting with freshers’ pay that has been stuck for nearly two decades at around 350,000 rupees ($4,250) a year.

The Mint reported last week that entry-level positions in the Indian IT industry may be slashed by 20% in the financial year that will start next April. That might supply the outsourcing firms a little breather on profit margins. But too much focus on the current slowdown may be unhealthy. It’s the future they need to confront — and make bold bets on.

Mon, 10 Oct 2022 14:10:00 -0500 en text/html https://www.business-standard.com/article/companies/covid-era-splurge-on-it-is-now-in-the-rearview-mirror-for-indian-vendors-122101100120_1.html
Killexams : Salesforce, San Francisco’s largest employer, conducts layoffs

Salesforce, the titanic San Francisco corporate software company, is conducting layoffs — a first this year for the tech behemoth.

Details remain sparse, but according to Protocol and a laid-off employee who posted on LinkedIn, about 90 employees were affected. (A majority of the affected staffers were contractors in the company's recruiting department, a Salesforce spokesperson told SFGATE; as we’ve previously noted, Salesforce has been vague about whether contracted workers count as “employees,” or “Ohana.”)

“While limited hiring continues, most departments have reached their hiring goals for the fiscal year,” a Salesforce spokesperson told SFGATE. 

During an especially tumultuous time for the tech industry, Salesforce appeared to be a rare anomaly: a tech giant continuing to thrive amid headwinds. Salesforce’s total revenue for fiscal year 2022 was $26.5 billion, a 25% year-over-year increase.

The company recently took over San Francisco with its latest iteration of Dreamforce, the company’s first in-person event since the COVID-19 pandemic. More than 40,000 people were in attendance. Still, during the conference, co-CEO Marc Benioff alluded to the idea of “some level of normalization” after the pandemic period of mass growth for Salesforce and other tech companies. 

“Everything is still bigger, but there is definitely some overage that has to be dealt with,” he said in a press conference during the event. “I don’t think anyone will disagree with that.”

In addition to the layoffs, Protocol reports, Salesforce is enacting a hiring freeze through January 2023. The move is small but significant; large tech companies, on the whole, have been reluctant to conduct layoffs even as startups and other fledgling companies are shedding employees. 

The Salesforce representative did not provide details about what severance benefits affected workers will receive.

Hear of anything going on at a Bay Area tech company? Contact Joshua Bote securely on Signal at 707-742-3756.

Thu, 13 Oct 2022 13:59:00 -0500 en-US text/html https://www.sfgate.com/bayarea/article/salesforce-lays-off-90-employees-17507333.php
Killexams : Acrobat Sign enhances e-signature capabilities with Document Builder for Salesforce

Sellers sell. That’s what they’re born to do. And that’s what the companies who hire them rely on them to do. But there’s so much more to making deals than the handshake. It still takes hours, days and sometimes even weeks to track down all the required data and put together accurate sales documents. And the more time sales representatives spend creating documents, the less time they can spend on selling. From finding opportunities and creating relationships to understanding the customer’s needs and finding the right solution, sales is a process, filled with documents – opportunity reports, sales contracts, service agreements and so many more.

These documents have traditionally been created manually because they contain customised data – SKUs, pricing, terms and conditions, industry- or location-specific requirements and more – that is specific to each customer, situation and deal. Salesforce users typically store this type of information in Sales Cloud, which gives everyone across the organisation access to important documents.

But that is about to change.

Introducing Document Builder for Acrobat Sign + Salesforce

For years, Acrobat Sign has integrated with Salesforce to help organisations like yours close business faster with trusted e-signatures. Adobe is adding Document Builder to Acrobat Sign for Salesforce — at no additional charge. Now you can automate the time-consuming process of creating sales documents and close deals even faster while freeing up your sales representatives to do what they do best – sell. Contact Dax Data, local Adobe distributor, to find out how your organisation can achieve this with Acrobat Sign.

Automated document generation

Document Builder is a strategic new addition to the Acrobat Sign for Salesforce integration that enables sales teams to automatically generate accurate, data-driven documents in Salesforce instantly.

With Document Builder in Acrobat Sign for Salesforce, your organisation can:

  • Build document templates fast – no coding required. With an intuitive drag-and-drop interface, you can create Document Builder – enabled templates in a few clicks that instantly pre-populate with Salesforce data and Acrobat Sign e-signature fields.
  • Reduce business risk with conditional logic. Document Builder lets you insert business rules that ensure each document includes the right content.
  • Format documents dynamically. Using the proven Adobe Document Generation API, quickly generate ready-to-send documents with automatically formatted data lists and tables that ensure a professional appearance every time.
  • Ensure legal compliance. When you use Salesforce as the single source of truth to maintain your company’s most up-to-date legal terms, conditions and policies, Document Builder templates can ensure new sales documents automatically contain the right legal terminology for each unique customer.

Automate end-to-end sales document workflows

Acrobat Sign has been proven to help customers close business faster and reduce costs. According to Forrester Consulting’s Total Economic Impact of Acrobat Sign report, Acrobat Sign delivered 30% faster transaction speeds and generated a staggering 519% return on investment. And organisations that integrate Acrobat Sign with Salesforce boost productivity even more with the ability to send, track and archive approvals inside the sales platform they rely on.

“The main win for us was that Document Builder simplified our app portfolio in Salesforce. Instead of using two software tools, we can now converge into one (Acrobat Sign with Document Builder). We don’t need to integrate the apps and it’s easier for us to support.” – Lighting and Energy Company

With Document Builder, Acrobat Sign can now automate every phase of the sales document workflow – from data-driven document generation to e-signatures and archiving – all within Salesforce. Automated document templates virtually eliminate the time your sales representatives spend researching and creating a wide range of agreements, which means they can increase their selling time, drive more opportunities and close more business.

A trusted solution

Industry-leading security processes and controls provide unmatched protection for your company information. Single- and multi-factor authentication prevent unauthorised use. And Acrobat Sign encrypts documents and assets in transit and at rest. Once signed, documents are stored in Salesforce with a tamper-evident seal and a detailed audit trail, so you have a permanent, verifiable record of who’s opened them and who’s signed them.

With its broad applicability, Acrobat Sign enables customers to standardise on a single, cost-effective document generation and e-signature platform that provides an end-to-end digital workflow throughout the entire sales cycle. Contact Dax Data to take advantage of our current offer and save up to 50% on an Introductory Pack of 3000 Adobe Acrobat Sign Transactions. T&Cs apply.

Wed, 12 Oct 2022 12:00:00 -0500 en text/html https://www.itweb.co.za/content/PmxVE7KEEgAqQY85
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