Pass4sure Salesforce-Certified-Marketing-Cloud-Consultant real questions and test questions

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Exam Code: Salesforce-Certified-Marketing-Cloud-Consultant Practice exam 2022 by team
Salesforce-Certified-Marketing-Cloud-Consultant Certified Marketing Cloud Consultant

The Salesforce Marketing Cloud Consultant exam measures a candidate’s knowledge and skills related to the following objectives. A candidate should have hands-on experience with the Marketing Cloud Email application and demonstrate the knowledge and expertise in each of the areas below.

Discovery: 15%
Provided with a set of business requirements, determine what additional information is needed to design the recommended solution.
Provided with a list of branding and creative strategies, probe for additional information that is needed to recommend an appropriate solution.
Provided a customer environment and goals, determine the viability of external systems that need to be included in the solution (for example; POS, CRM, eCommerce, data warehouse, data source inputs).
Demonstrate how to gather requirements in order to put together the data and segmentation strategy for the customer (for example; frequency, complexity, volume of sending).
Given a scenario that includes customer information about subscriber acquisition, management, and attrition, utilize this information to select solution components.
Given a solution, recommend the appropriate customer skill sets required to utilize the Marketing Cloud application.
Conceptual Design: 12%
Analyze customer data to determine the appropriate data model (for example; List model, Data Extensions).
Given a scenario, determine the appropriate solution for given requirements considering technical expertise of personas (for example; Automation Studio vs. Journey Builder).
Given a narrative data flow, select the correct data flow diagram that depicts that data flow.
Given a customer scenario, identify which User Stories are appropriate to use for accessing Marketing Cloud.
Given a customer scenario, determine the factors to consider when scaling the solution.
Articulate how data construct will drive one-to-one messaging and content.
Explain the purpose of IP Warming and make a recommendation based on customer needs.
Marketing Cloud Connect: 6%
Understand the prerequisites to consider prior to starting a Marketing Cloud Connect configuration (for example; Salesforce edition, list of integration users, scope user, administrator credentials).
Understand how to send an email to a contact, lead, campaign, and report via the Sales/Service Cloud and Marketing Cloud (for example; sending, triggered, automated).
Understand how Sales/Service Cloud data in the Marketing Cloud can be segmented.
Account Configuration: 10%
Given a customer scenario, recommend the appropriate Marketing Cloud role based on User Stories.
Determine which type of customer scenario warrants the creation of a business unit (for example; publication types, demographic, workflow processes, and organizational structure).
Given a scenario, troubleshoot issues regarding Reply Mail Management.
Analyze the impact of applying a Sender Authentication Package (SAP) to a business unit (for example; link wrapping, Landing Pages, image URLs).
Reporting: 5%
Explain how the information in data views and tracking extracts are accessed.
Compare and contrast standard reports, data views, and tracking extracts.
Summarize Send Logs, including when/why to use it and how to create and manage.
Data Design: 12%
Explain the various data objects in the Marketing Cloud (for example; data extensions, list model, data retention model, publication lists, suppression lists).
Understand available data types, retention, and template options when building a data extension.
Understand how data is retrieved within a Relational Data Model (for example; basic SQL).
Given a customer scenario, recommend the appropriate import method with lists or data extensions.
Understand the implications of a system being database of record.
Automation: 8%
Given a customer scenario, select the appropriate workflow that meets the business requirement (for example; import, segmentation, email send).
Compare and contrast triggered and scheduled interactions.
Email Build: 7%
Understand the required steps to build, test, and deploy an email based on customer requirements.
Explain the various ways to individualize email content (for example; AMPscript, personalization strings, Dynamic Content, Guide Template Language).
Compare and contrast the ways to individualize content, such as SSJS vs. AMPscript, Dynamic Content Wizard vs. AMPscript/LookupRows function.
Explain various Marketing Cloud Email technologies (for example; Link Alias tags, Impression regions, Web Analytics Connector).
Contact Builder: 15%
Explain the role and capabilities within Contact Builder.
Understand how cardinality impacts data modeling.
Summarize how to use Data Designer to incorporate data source into Contact Builder.
Given a customer scenario, know how to build an Attribute Group to be used for a simple interaction.
Journey Builder: 10%
Compare and contrast automation tools, such as Journey Builder and Automation Studio.
Given a customer scenario that includes Journey Builder, evaluate the requirements, activities, and steps.
Explain the requirements for and the methods by which a contact can enter a Journey.
Certified Marketing Cloud Consultant
Salesforce Consultant exam Questions
Killexams : Salesforce Consultant exam Questions - BingNews Search results Killexams : Salesforce Consultant exam Questions - BingNews Killexams : HubSpot vs Salesforce (2022 Comparison) Information provided on Forbes Advisor is for educational purposes only. Your financial situation is unique and the products and services we review may not be right for your circumstances. We do not offer financial advice, advisory or brokerage services, nor do we recommend or advise individuals or to buy or sell particular stocks or securities. Performance information may have changed since the time of publication. Past performance is not indicative of future results.

Forbes Advisor adheres to strict editorial integrity standards. To the best of our knowledge, all content is accurate as of the date posted, though offers contained herein may no longer be available. The opinions expressed are the author’s alone and have not been provided, approved, or otherwise endorsed by our partners.

Wed, 13 Jul 2022 22:41:00 -0500 Janette Novak en-US text/html
Killexams : The Best Marketing CRMs Of 2022

There are five basic steps to choosing the right marketing CRM for your company. They include figuring out your budget, listing what features you need, getting input on most-needed features from your team, researching your options and testing out your top CRM options as a team to land on the best one to meet your company’s needs.

Figure Out Your Budget

As a small business, your starting point to choosing a marketing CRM is figuring out how much you can spend per month or per year on the software. Many CRM companies charge per user, so break down your monthly budget on a per-user basis. Then, decide if you can pay annually. This is important because most leading CRMs offer as much as a 20% discount if you can pay annually for your software subscription.

List Your Required Features

To gather a list of your required features, make a list of what you want your company to be able to do or accomplish with your marketing CRM. Some examples could be to learn more about leads or customers, attract new leads, send out segmented email sequences, automate tasks to save time, streamline communications with leads or customers, solve customer problems more efficiently or forecast revenue.

Get Input From Your Team

From your perspective, your list of required features may be comprehensive. But, your team members may feel differently. It is important to get your teams’ eyes on your list so they can add features they know to be important to meeting their company-benefiting goals. In this, be thorough. Allow team members from different parts and levels of your organization to add their own required features.

Research Your Options

Now that you have a thorough idea of the feature list you know will make your CRM most useful to meeting company goals, conduct a simple Google search on “best marketing CRMs.” Look through the resulting lists of marketing CRMs and their described features to determine two to three options that will most closely align with your budget and feature requirements.

Test Your Options To Land on the Best Option

Most small business marketing CRMs have either a free starter version or a free trial. Use one of these options to test your short list of CRMs for free, then allow a sampling of your team to try out each software and give you feedback. Choose the CRM you and your team agree best meets your company’s needs.

Mon, 01 Aug 2022 04:20:00 -0500 Alana Rudder en-US text/html
Killexams : Revature and Salesforce expand partnership to build a talent pipeline trained and certified in Salesforce B2B Commerce Cloud

TMCNet: Revature and Salesforce expand partnership to build a talent pipeline trained and certified in Salesforce B2B Commerce Cloud

RESTON, Va., Aug. 04, 2022 (GLOBE NEWSWIRE) -- Revature, the largest employer of entry-level technology talent in the United States, and Salesforce, the global leader in Customer Relationship Management (CRM), today announced a program to train and certify emerging tech talent in Commerce Cloud, a cloud-first solution that allows brands to deliver exceptional digital buying experiences for B2B buyers and rapidly adapt to market dynamics and customer needs.

Revature and Salesforce first partnered in 2020 to build a talent pipeline of certified Salesforce Developers, Salesforce Administrators and Salesforce Consultants to power the Salesforce economy. Today’s announcement expands upon this mission to meet the growing demand for tech talent trained and certified in Salesforce Commerce Cloud using Revature’s industry-leading approach. The program will be rolled out in phases, with the first phase focusing on the B2B Commerce solution and later expanding to other in-demand areas such as Order Management and B2C Commerce.

“At Revature, we train entry-level talent on the most in-demand skills and certifications, with real-world applications on their resume before they ever set foot in a client’s office,” said Anurag Gupta, SVP, Head of Product Partnerships at Revature. “This is exactly what we’ve partnered with Salesforce to accomplish. Online retailing and ecommerce has taken the world by storm leading to a significant demand for technology talent and through this partnership, we are connecting talent with opportunity.”

As a Salesforce Trailhead Authorized Training Partner and Salesforce Talent Alliance Workforce Development Partner, Revature will leverage its best-in-class hire-train-deploy model to recruit, train, certify and place new graduates from its network of 700+ university and college partners. Revature is now the first Salesforce B2B Commerce Cloud authorized Workforce Development and Training Partner.

“Ecommerce has revolutionized the way our world operates, and businesses are increasingly turning to Salesforce B2B Commerce Cloud to help them navigate inherent B2B ecommerce challenges, generate more revenue, and lower costs,” said Don Lynch, SVP, Cloud Solution Alliances at Salesforce. “In expanding our partnership with Revature, we are giving our customers and partners access to proven Salesforce-ready talent to help them power these initiatives.”

To learn more about Revature’s training program for Salesforce B2B Commerce, click here.

About Revature
Revature is the largest employer of emerging technology talent in the U.S. and the talent development partner of choice for Fortune 500 companies, government organizations and top systems integrators. Since its founding, Revature has trained over 10,000 software engineers in 55 technical disciplines, recruited talent from 700 universities, and deployed them to blue chip companies throughout the U.S.

Revature’s mission is to create a pathway for qualified candidates from diverse experiences and educational backgrounds to reach their potential as technology professionals. Graduates of the Revature program work on innovative, challenging and rewarding software development projects across the United States. Revature has committed to training one million developers over the next decade.

Learn more at and follow @WeAreRevature on Twitter and LinkedIn.

About Salesforce
Salesforce, the global CRM leader, empowers companies of every size and industry to digitally transform and create a 360° view of their customers. For more information about Salesforce (NYSE: CRM), visit:

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase Salesforce applications should make their purchase decisions based upon features that are currently available. Salesforce has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM." For more information please visit, or call 1-800-NO-SOFTWARE.

Emily Brown
REQ on behalf of Revature
[email protected]


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Thu, 04 Aug 2022 02:12:00 -0500 text/html
Killexams : What Is Polygon?

Want to invest in Polygon? eToro makes it easy to buy MATIC with a simple trading platform and low fees!

The Ethereum ecosystem is the largest and most vibrant of smart contracts compatible Layer 1 blockchain. However, high transaction fees on the Ethereum network have alienated users. High gas fees on the Ethereum network have led to the development of rival blockchains — such as Cardano, Solana, Avalanche — sometimes referred to as ETH killers. Although these blockchains are often faster and cheaper than Ethereum, they lack the security and the network effect of Ethereum’s massive user base. 

Layer 2 solutions are applications created to help scale a blockchain. Examples of Layer 2 solutions are the Bitcoin Lightning network, Arbitrum and Polygon. These Layer 2 solutions process transactions off the mainnet, or Layer 1, and post them back in groups using rollups. Layer 2 solutions help increase transaction speed and reduce gas fees while still providing the security and decentralization of the mainnet. Layer 2 solutions are also often referred to as sidechains.

Overview of Polygon

Polygon is a Layer 2 scaling solution for the Ethereum blockchain. Polygon acts as a faster blockchain running concurrently alongside the Ethereum blockchain that uses multiple sidechains. These sidechains operate using the following methods to help Boost scalability methods.

  • ZK-Rollups: ZK-rollups process multiple transfers off the Ethereum mainnet. These transfers are then bundled into a single transaction and posted to the mainnet.  This process reduces the volume of transactions and the amount of data being processed on the Ethereum mainnet, enabling cheaper and faster transactions. 
  • Plasma chains: Plasma chains are blockchains that run alongside the Ethereum mainnet. The two blockchains can communicate with each other and allow assets to travel between them. Plasma chains have a consensus mechanism that creates blocks, and the root of each plasma chain block is published to the Ethereum mainnet. These roots are little pieces of information that can be used to prove the contents of those blocks.
  • Optimistic rollups: Optimistic rollups are similar to ZK-rollups, except that they assume transactions are valid by default. They only run computations in the event the integrity of a transaction is challenged.

The MATIC token is Polygon’s native cryptocurrency. MATIC, an ERC-20 token, is used for staking, fees and governance.

Why Do People Use Polygon?

People use Polygon because of its fast transaction speeds and low gas fees. Gas fees on Polygon are often just a couple of cents, far lower than those charged on Ethereum. People also use Polygon because the network benefits from the strong security of the Ethereum blockchain. 

Polygon History

Polygon was launched in October 2017 as the Matic Network. Polygon was co-founded in Mumbai, India, by Anurag Arjun, Jaynti Kanani and Sandeep Nailwal. Kanani was a former data scientist at before helping found Polygon and serving as the company’s CEO. Nailwal was the previous chief technology officer (CTO) of Welspun Group. He also worked as a consultant at Deloitte and started another company known as ScopeWeaver. Arjun worked as a project manager at IRIS Business, SNL Financial and Dexter Consultancy. Matic was rebranded as Polygon in February 2021 to reflect its wide array of scaling solutions. 

Where To Buy MATIC

MATIC can be purchased from most centralized exchanges such as Voyager, and Binance. MATIC can also be purchased from decentralized exchanges such as Uniswap and MetaMask Swap. Polygon uses a proof-of-stake consensus mechanism. If you already own MATIC, you can earn more of it by staking

get started securely through eToro’s website

Disclosure: This ad promotes virtual cryptocurrency investing within the EU (by eToro Europe Ltd. and eToro UK Ltd.) and USA (by eToro USA LLC); which is highly volatile, unregulated in most EU countries, no EU protections and not supervised by the EU regulatory framework. Investments are subject to market risk, including the loss of principal.

1 Minute Review

eToro is headquartered in Cyprus, England and Israel. A major eToro plus is its social trading operations, which allows new clients to copy trade the platform’s best performers. Its social trading features are top notch, but eToro loses points for its underwhelming research and customer service features.

Best For
  • Investors looking to CopyTrade other traders
  • Simple user interface
  • Several major cryptocurrencies and altcoins
  • Expansive network of social trading features
  • Large client base for new traders to imitate
claim free Bitcoin securely through Voyager’s website

Disclosure: *Other fees may apply.

1 Minute Review

Voyager is a leading name in the sphere of cryptocurrency investing, giving you access to over 50 tokens and coins. Buy, sell and swap assets using Voyager Crypto’s simple mobile platform available as a free get for iOS and Android users. 

When you invest through Voyager, you’ll pay nothing in commissions, which is a major benefit when compared to other cryptocurrency brokers. Voyager is also one of the only brokers we’ve seen that allows users to earn interest on their crypto investments. 

Though the broker could do more to Boost its customer service, it’s an excellent option for beginner investors and seasoned professionals alike.

Best For
  • Cryptocurrency investors looking for a wide selection of supported projects.
  • Investors who prefer mobile trading.
  • Anyone interested in earning interest on their crypto investments.
  • Simple, straightforward and intuitive mobile platform
  • Wealth of investment opportunities
  • Allows users to earn interest on select crypto investments
  • Only available for mobile users — no desktop platform
  • Limited routes to contact customer service team
1 Minute Review strives to make cryptocurrency a part of everyday life by offering a full suite of services for crypto users. The company offers a App, Exchange, Visa Card, DeFi swap, DeFi Wallet, DeFi Earn, Price, staking, crypto lending, and many other services. What really sets them apart, however, is the combination of super low fees and incredibly generous rewards programs for their users.

Best For
  • Traders who want access to a secure, low-cost cryptocurrency exchange
  • Passive investors who want to earn interest on their balance without frequent trading
  • Mobile investors who prefer to handle all their crypto needs via their phone or tablet
  • Low fees
  • High security
  • One-stop shop for all your crypto needs (wallet, trading, spending, and more)
  • Lots of ways to earn interest, rewards, and rebates
  • Low privacy
  • Customer service response time could be improved

Polygon vs. Other Blockchains

The Polygon blockchain fundamentally differs from other blockchains such as Bitcoin and Solana because it relies heavily on another blockchain for its security. Polygon is in effect a part of the greater Ethereum ecosystem. 

Arbitrum is another Ethereum Layer 2 scaling solution. Arbitrum is slightly more decentralized because it is secured by Ethereum’s large network of miners. Polygon, on the other hand, is secured by MATIC staking, which is a smaller pool of capital when compared to the miners who secure the Ethereum network. Polygon is slightly cheaper to use and has faster withdrawal times when transitioning your assets back onto the Ethereum Network. 

How to Store MATIC Safely

If you wish to purchase a large sum of MATIC tokens, it is crucial to take the proper precautions to store your cryptocurrencies safely. The best place to store your MATIC is on the hardware wallet Ledger. 

Ledger is a hardware cryptocurrency wallet that stores access to your cryptocurrencies on an external device. Ledger wallets are not connected to the internet. This feature is beneficial because hot wallets that are connected to the internet are much more likely to be exposed to scams, hacks and private key leaks. Ledger wallets are currently priced at around $60 to $250 depending on the model you choose. 

buy now securely through Ledger Hardware Wallet’s website
1 Minute Review

Launched in 2014, Ledger has transformed into a fast-paced, growing company developing infrastructure and security solutions for cryptocurrencies as well as blockchain applications for companies and individuals. Born in Paris, the company has since expanded to more than 130 employees in France and San Francisco.

With 1,500,000 Ledger wallets already sold in 165 countries, the company aims at securing the new disruptive class of crypto assets. Ledger has developed a distinctive operating system called BOLOS, which it integrates to a secure chip for its line of wallets. So far, Ledger takes pride in being the only market player to provide this technology.

Best For
  • ERC-20 tokens
  • All experience levels
  • Easy to set up and use
  • Supports more than 1,500 different digital assets
  • Tamper proof
  • Portable
  • Long-lasting battery
  • Bluetooth connectivity features

Should You Use Polygon?

Polygon is a scaling solution that aims to Boost the speed and reduce the cost of using the Ethereum blockchain. The company not only helps bring new cost-conscious users into the Ethereum ecosystem, but it also retains existing users. Many Ethereum projects are in the process of deploying on Polygon, and the Polygon ecosystem is only expected to grow. However, the Ethereum 2.0 upgrade risks rendering Ethereum’s Layer 2 solutions less valuable as the mainnet scalability improves. 

Frequently Asked Questions


What is the all time high for the token polygon (MATIC)?


What is the all time high for the token polygon (MATIC)?


Sungyu Kwon



Polygon (MATIC) reached its current all time high of $2.92 on December 27th, 2021.



Mon, 14 Mar 2022 02:39:00 -0500 en-US text/html
Killexams : Is Mobile Global Esports Inc. IPO a Good Buy?

Are you looking to buy an IPO? With Sofi Active Invest you can participate in upcoming IPOs before they trade on an exchange.

Mobile Global Esports (NASDAQ:MGAM)

4.3 – 5.603

4.03 – 20.74









  • India-focused Mobile Global Esports Inc. will soon launch its initial public offering.
  • While the equities market has suffered through immense volatility, the esports industry continues to attract mainstream attention.
  • MGAM stock is wildly risky, so prospective IPO participants must engage carefully.

Once the near-exclusive domain of niche enthusiasts, in modern times, the video game industry has catapulted into the mainstream. A multibillion-dollar industry, the diverse gaming sector also sparked myriad iterations and subgenres, with mobile gaming representing a particularly hot segment. As a result, Mobile Global Esports Inc. seeks to corral this enthusiasm with a hopefully successful initial public offering (IPO).

Though any public market debut carries significant risks, Mobile Global Esports has one major tailwind organically driving interest: the booming namesake discipline. With Generation Z – the first digitally reared age cohort – rapidly coming of age, its influence on mainstream society is unmistakable.

For instance, the upcoming Asian Games 2022 (which has been postponed to 2023 because of COVID-19 outbreaks) will feature the debut of esports. Four years ago, esports was a demonstration event in the 2018 Asian Games held in Jakarta, Indonesia, signifying how quickly paradigms have shifted. Additionally, the incorporation of esports competitions in major regional tournaments has many speculating that at some point, the Olympics may consider adding esports to its repertoire.

Admittedly, many investors might view such a proposition as unrealistic, if not downright unfathomable. However, the incredible support – and the dollars that the segment brings in – that esports effortlessly engenders cannot be denied.

Nevertheless, investors must carefully weigh the pros and cons of Mobile Global Esports. Below are several factors to consider.

What Does Mobile Global Esports Do?

Based in San Clemente, California, Mobile Global Esports is an aspirational organization that aims to develop an esports platform for university competitions in India and South Asia. According to the company’s original Form S-1 filed with the U.S. Securities and Exchange Commission (SEC), “management has experience in the esports business and has contracted for consulting services with Sports Industry of India, Inc. (SII).”

Further, the disclosure document states that SII “has promoted, operated and commercialized a total of 27 esports tournaments in India since May 2021.” SII held these events for “virtual inter- and intra-university rivalry tournaments,” which is presently the main focus area for Mobile Global.

The company enjoys these advantages:

  • Growth potential: According to Mobile Global’s Form S-1, India’s university sports segment is generally underdeveloped. Further, it wasn’t commercialized until SII televised basketball championships and introduced (American) football to the market in 2014. However, with a university system commanding over 37 million students across 993 universities and nearly 40,000 colleges, Mobile Global enjoys a massive total addressable market (TAM).
  • Niche sector: Within the vast video gaming empire, several power players dominate key segments, such as console-based digital entertainment. However, true to its name, Mobile Global Esports focuses on portable devices. Since the underlying format lends itself to mass integration, interest in the niche sector may be higher than console or PC gaming, which feature a higher barrier to entry (because of cost structures).
  • Commercialization network: While the business may be aspirational, management is highly motivated to turn Mobile Global to a successful enterprise. Among its achievements is the securing – via a license-granting agreement from SII – of a 73-member university network. Through commercialization of events held at these universities, Mobile Global can possibly accrue a dominant position in a young, burgeoning industry.

Another factor to consider is the Indian economy. Following a sharp dip into negativity territory in 2020 stemming from the COVID-19 crisis, the World Bank reported that India’s GDP growth hit 8.9%. It remains one of the most promising of emerging markets, suggesting further organic tailwinds for Mobile Global Esports

When is the Mobile Global Esports IPO Date?

Investors interesting in participation in the upcoming IPO of Mobile Global Esports should start their assessment and due diligence shortly, with the company scheduled to hit the public arena on July 26. Shares will trade on the Nasdaq exchange under the ticker symbol MGAM.

Late last year, Mobile Global filed its original Form S-1 with the SEC. At the time, the company intended to list its shares under the ticker MOGL. However, the conspicuous volatility of the global equities sector – combined with Russia’s destabilizing invasion of Ukraine and its subsequent economic consequences – may have influenced certain changes.

Indeed, throughout much of the first half of 2022, private enterprises with public ambitions had little reason to wade into the IPO calendar. Any IPO – or the first time a company releases its equity shares to retail investors – represents a risky endeavor. Participating investors (even those that got in on the ground floor) have no idea how the free market will value the business in question.

Therefore, it helps newly listing companies to make their debut during a bullish cycle. While this dynamic alone doesn’t certain anything, investors are less likely to participate in highly risky opportunities if capital return potential appears limited or even worse, liable to going negative. However, in accurate sessions, many private firms have braved the choppy waters, thus providing some sense of confidence for MGAM stock.

With its IPO, Mobile Global seeks to raise $16 million through the distribution of 2.5 million shares. The estimated price range is between $6 and $6.75. At the midpoint of this spectrum, the company will command a market capitalization of $114 million. WestPark Capital represents the sole bookrunner for the deal.

What Analysts Are Saying About Mobile Global Esports IPO

Given the small market cap of Mobile Global Esports, not many analysts have weighed in on MGAM stock. However, the company has a number of positive and negative factors impacting the underlying business that prospective market participants should consider.

On the optimistic front, the main catalyst for MGAM stock is the massive and constantly growing esports sector. According to Grand View Research, the global esports market reached a valuation of just over $2 billion in 2021. However, experts project that by 2030, esports will hit a revenue tally of $12.49 billion, representing a compound annual growth rate (CAGR) of 21.9% between 2022 to the forecasted period.

Further, mainstream acceptance of esports represents another robustly positive catalyst for MGAM stock. While it may be hard for some to believe, major academic institutions now offer scholarships for esport talent. For example, administrators at the University of California, Irvine are seeking high-performing gamers for League of Legends and Overwatch. Moreover, the prize money – $6,000 for varsity teams and $3,000 for junior varsity – is not insignificant.

Finally, Mobile Global’s substantial ties to India-based universities should help the firm carve out a meaningful presence in a rapidly expanding economy.

On the other side of the equation, investors must consider the significant risks working against MGAM stock. Primarily, as management admits in its S-1 disclosure, esports – particularly focusing on the mobile device format – is a relatively new industry. Therefore, it’s unpredictable how this IPO can pan out.

Second, Mobile Global’s licensing rights with 73 Indian universities may not pan out well if some of the members withdraw from competitions, thus imposing reputational harm. As well, the company is dependent on this network and its relationship with SII.

Finally, the big one: Mobile Global is still in the developmental stage of its business, meaning that investors are not really investing in MGAM stock so much as they are taking a leap of faith.

Mobile Global Esports Financial History

As with many speculative IPOs, Mobile Global Esports is a purely aspirational company at the moment. Per management’s risk disclosures, the company has a limited operating history. It’s still in the process of organizing its business and has yet to generate either significant revenues or operations.

In the most accurate (unaudited) data for the quarter ending March 31, 2022, Mobile Global posted zero dollars in revenue. However, it incurred expenses in research and development along with general and administrative areas, with total operating expenses coming out to $91,482.

On a positive note, the company has no liabilities on its balance sheet. Therefore, its cash holdings of $113,886 and deferred offering costs of $110,498 totaling to $224,384 represents its entire stockholders’ equity.

Mobile Global Esports Potential

One of the most appealing catalysts for Mobile Global Esports’ upcoming IPO is the potential to generate significant profitability. With a small market cap and an exciting, relevant sector – one that’s also focused on a top emerging region – it’s difficult not to appreciate the speculative potential for MGAM stock.

However, investors must be extremely careful with these tempting propositions. While some small-cap names do fly higher, many more tend to fail for a variety of reasons, including the inability to secure much-needed funding. Therefore, MGAM is an opportunity that should only be engaged with money that can be lost without incurring financial harm.

Where to Buy Mobile Global Esports IPO Stock

If you want to participate in Mobile Global Esports’ IPO, you’ll need to know how to buy stocks. But before you take that step, you must sign up for a brokerage account. Below is a list of best brokers to consider.

MGAM Stock Restrictions for Retail Investors

Review the Financial Industry Regulatory Authority (FINRA) rules on restricted persons before participating in an IPO. Don’t engage if you have privileged information.


Those interested in acquiring MGAM stock on a pre-IPO basis should open an account with ClickIPO, which provides this opportunity.

Wed, 20 Jul 2022 02:42:00 -0500 en-US text/html
Killexams : Why an integrated brand strategy is vital and how can you develop it

By Peeyush Dubey

The global brand consulting and design firm, Landor & Fitch, recently published an insightful research on importance of looking at brands as more than a just communications tool, but as a strategic asset to be nurtured, built, and protected. While the report primarily looked at brands in the Indian IT sector, the thought is relevant to all industries. The report compelled me to think about the significance of integrated brand strategy and key steps for any brand to build and sustain it. This becomes even more critical in the post-pandemic world. Be it B2B or B2C, marketers need to rethink how they position their brand and connect with their audience. In this article, I propose simple steps that can be applied in any sector or region. The primary objectives for all marketing teams should be:

– Understanding the changing buyer
– Navigating their journeys, and
– Enriching their experience at every touchpoint

With this simple charter, marketers can approach the new world easily. Let us look at each of them carefully:

Understanding the changing buyer – Pandemic has caused an ethnographic disruption in every industry. Buying habits, consumption habits, viewing habits, social norms have all changed. Be it a paper napkin or an artificial intelligence solution, the buying process is not what it used to be. The first job of marketers, therefore, is to comprehend these changes and their impact on consumer behavior. How has their motivation changed, how are they shortlisting options now, how are they researching products, what factors are affecting their perceptions about your brand, who influences their decisions in the new social order, and is your customer service team prepared to answer their questions in a timely manner? These are some of the questions every brand must answer.

Navigating their journeys – At the turn of this century, the job of a marketer was simpler. They knew their channels of communication and their audience followed a predictable pattern. Brands hopped on to all mediums of promotions across billboards, print, radio, and TV, reiterating the same scripts or similar concepts across these channels. The same is not true anymore. The channels are fragmented, new platforms are emerging regularly and the customer journey is unpredictable. The funnel does not work the same way either. Every journey could begin on a different platform and follow an irregular pattern. The pandemic has further added to this complexity. Brands need to be active on more channels and have a true omni-channel strategy, as opposed to just a multi-channel strategy where a brand may be present across platforms but not seamlessly connected.

Enriching their experience – Now we come to the part that has been talked about the most and understood the least. As customers access your brand on more platforms than ever

– Marketers must think of Out-of-Home experience, desktop experience, mobile experience, tablet experience, and even watch experience. According to the State of the Connected Customer research by Salesforce (Oct 2020) that surveyed more than 15,600 consumers and businesses globally, 66% of respondents expected companies to understand their needs and expectations. They also expected connected journeys, personalisation, innovation, and data protection. These are only possible when brands pivot their strategy around customer experience. To be successful in today’s world, it is imperative to reach the right customer, at the right time, on the right screen.

Developing an integrated brand strategy:

Have an authentic purpose – The first step for marketers is to define the core purpose of the brand and make it the center point of their brand strategy. For an automotive company, it could be safety, for a tech company, it could be innovation. At LTI, we defined the central purpose of our brand to solve, and it is the same for all stakeholders
– customers, prospects, employees, alliance partners, vendors, shareholders, and public-at-large. It is the north star that guides all communications.

Augment each channel with other – for B2C companies, print and broadcast must lead to a digital handoff. For B2B companies, conferences and webinars must be the initial stage for nurturing prospect through tele-marketing. Messages must be integrated across owned, earned, paid, and shared channels.

Importance of being data-driven – one of the core aspects of modern marketing is the exponential amount of data available to marketers to decide. While respecting the privacy and security of data, brand strategists must create a 360-degree view of customers to offer personalised experiences, predict their behavior, and leverage the
power of 3As – Analytics, Automation, and AI.

Be real-time and proactive – with programmatic marketing approach, marketers can develop a social, local, mobile (SoLoMo) strategy to proactively reach their audience with a targeted message. In the age of social commerce, the decisions are being made on impulse but brands must be ready with their groundwork to be on the right side of this trend.

Realise it’s a journey, not a destination – One of the most visited sites in Barcelona – Basílica de la Sagrada Família, has been under construction since 1882! This fact does not take away from its beauty or interest. Similarly, the role of a brand strategist is never accomplished. It is a journey that must continue.

The author is chief marketing officer, LTI (L&T Infotech)

Read Also: Why it is important to protect consumer interest in a digital world

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