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JN0-1302 reality - Data Center Design Specialist (JNCDS-DC) Updated: 2024

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Exam Code: JN0-1302 Data Center Design Specialist (JNCDS-DC) reality January 2024 by Killexams.com team

JN0-1302 Data Center Design Specialist (JNCDS-DC)

Exam Details for JN0-1302 Data Center Design Specialist (JNCDS-DC):

Number of Questions: The exam consists of approximately 65 multiple-choice questions.

Time Limit: The total time allocated for the exam is 90 minutes (1 hour and 30 minutes).

Passing Score: To pass the exam, you must achieve a minimum score of 70%.

Exam Format: The exam is conducted online and is proctored. You will be required to answer the questions within the allocated time frame.

Course Outline:

1. Data Center Design Fundamentals:
- Understanding data center design principles and concepts
- Identifying customer requirements and business goals
- Analyzing environmental considerations for data center design

2. Data Center Architecture and Components:
- Understanding data center architecture models
- Designing data center networks and network infrastructure
- Evaluating storage solutions for data centers

3. Data Center Security and Virtualization:
- Implementing data center security measures and best practices
- Designing data center virtualization solutions
- Addressing security and virtualization challenges in data center design

4. Data Center Network Design:
- Designing data center LAN and WAN architectures
- Implementing high availability and redundancy in data center networks
- Addressing scalability and performance requirements in network design

5. Data Center Storage Design:
- Designing storage architectures for data centers
- Evaluating storage protocols and technologies
- Addressing data protection and disaster recovery considerations

6. Data Center Compute Design:
- Designing compute infrastructure for data centers
- Evaluating server technologies and platforms
- Addressing compute resource management and scalability

7. Data Center Management and Operations:
- Designing data center management and monitoring systems
- Addressing automation and orchestration in data center operations
- Implementing capacity planning and resource allocation strategies

Exam Objectives:

1. Understand the fundamentals of data center design.
2. Design data center architecture and components.
3. Implement data center security and virtualization solutions.
4. Design data center network infrastructure.
5. Design data center storage solutions.
6. Design data center compute infrastructure.
7. Implement data center management and operations strategies.

Exam Syllabus:

The exam syllabus covers the following topics:

1. Data Center Design Fundamentals
- Data center design principles and concepts
- Customer requirements and business goals analysis
- Environmental considerations for data center design

2. Data Center Architecture and Components
- Data center architecture models
- Data center networks and infrastructure design
- Storage solutions evaluation for data centers

3. Data Center Security and Virtualization
- Data center security implementation and best practices
- Data center virtualization design
- Security and virtualization challenges in data center design

4. Data Center Network Design
- Data center LAN and WAN architecture design
- High availability and redundancy in data center networks
- Scalability and performance considerations in network design

5. Data Center Storage Design
- Data center storage architecture design
- Storage protocols and technologies evaluation
- Data protection and disaster recovery considerations

6. Data Center Compute Design
- Compute infrastructure design for data centers
- Server technologies and platforms evaluation
- Compute resource management and scalability

7. Data Center Management and Operations
- Data center management and monitoring systems design
- Automation and orchestration in data center operations
- Capacity planning and resource allocation strategies
Data Center Design Specialist (JNCDS-DC)
Juniper Specialist reality

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Question: 45
Exhibit.
After several design meetings with the WAN team. EVPN MPLS will be deployed as the Data Center Interconnect
protocol
What should be enabled on the MX Series routers to support transporting traffic between DC-A and DC-B as shown
in the exhibit?
A. CGNAT
B. fragmentation
C. OVSDB
D. stitching
Answer: D
Question: 46
When using BGP Layer 2 VPN for a Data Center Interconnect, which statement about MAC learning is correct?
A. MAC learning is not used.
B. Management plane MAC learning is used.
C. Data plane MAC learning is used.
D. Control plane MAC learning is used
Answer: B
Question: 47
Which two Junos components does cRPD contain? (Choose two.)
A. Kubernetes
B. RIB
C. Kernel
D. MGD
Answer: B,D
Question: 48
What are two considerations when designing an IP fabric? (Choose two)
A. Uplinks from servers to the leaf nodes should be 40GbE links
B. All spine nodes should be the same type of device
C. Leaf nodes and spine nodes should be the same type of device
D. Every leaf node should have an uplink to every spine node
Answer: C,D
Question: 49
Which data center architecture is open, flexible, and uses Layer 3 only?
A. STP
B. IP fabric
C. virtual chassis
D. MC-LAG
Answer: D
Question: 50
Exhibit.
You are designing a data center where all your servers in each rack will be connected to two top-of-rack (ToR)
switches using Layer 2 as shown in the exhibit You must implement a high availability solution that maintains link
layer connectivity to each server when one of the ToR switches fails
In this scenario, which solution will accomplish this task?
A. non-stop bridging (NSB)
B. chassis cluster with LAG
C. bidirectional forwarding detection (BFD)
D. Virtual Chassis with LAG
Answer: B
Question: 51
You are implementing a new data center and need to plan to connect it to your existing data center. You have the
requirement for active/active forwarding to enable load balancing and reduce failure times
Which two technologies should be evaluated for this design? (Choose two.)
A. point-to-point links
B. Layer 2 VPN
C. VPLS
D. CVPN
Answer: A,C
Question: 52
Which two features add NGFW capabilities to a traditional security device (Choose two)
A. IPS
B. UTM
C. IP filters
D. NAT
Answer: B,C
Question: 53
You must deploy a solution within your data center that will provide capacity planning for your virtual machine
environment.
In this scenario, which Juniper Networks solution would accomplish this task?
A. Contrail Cloud
B. Juniper Secure Analytics
C. Contrail Insights
D. Junos Space
Answer: A
Question: 54
Exhibit.
For a fully configured and functional IP fabnc underlay as shown in the exhibit, how many external BGP neighbors
are expected to be in the established state for Spine 1?
A. 5
B. 2
C. 4
D. 3
Answer: C
Question: 55
When using VPLS for a Data Center Interconnect, which statement about MAC learning is correct?
A. Management plane MAC learning is used
B. Data plane MAC learning is used.
C. MAC learning is not used.
D. Control plane MAC learning is used
Answer: C
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Juniper Specialist reality - BingNews https://killexams.com/pass4sure/exam-detail/JN0-1302 Search results Juniper Specialist reality - BingNews https://killexams.com/pass4sure/exam-detail/JN0-1302 https://killexams.com/exam_list/Juniper Juniper Acquires Video Infrastructure Specialist Blackwave

video

It's a video infrastructure play for Juniper, and also Juniper's second acquisition of the week following its pickup of wireless LAN vendor Trapeze Networks.

Financial terms were not disclosed. According to a statement, Juniper will integrate Blackwave's technology with its Media Flow Controller, the content delivery software system it offers for delivering and managing video and other forms of rich media.

Blackwave, based in Acton, Mass., earlier this year launched a video delivery system called the Blackwave System, the heart of which is Blackwave Chorus, a software platform for supporting multiple simultaneous video streams efficiently.

"The acquisition of Blackwave technology continues Juniper's commitment to the new network by serving the rapidly escalating appetite for high-quality video from anywhere to any device," said Rajan Raghavan, vice president and general manager of Juniper's Content and Media Business Unit. "The Blackwave technology brings storage performance and scaling capabilities that, combined with the Media Flow platform and Juniper's high-performance networking systems, will provide a compelling solution for our customers who require scalable and efficient distribution of content and high-quality video over the Internet."

Rich media content delivery and the infrastructure needed to support it has been a focus for Juniper this year. Back in April, the company acquired Ankeena Networks, a startup and the maker of Media Flow Director.

Juniper did not provide any additional details about the Blackwave integration. Earlier this week, the company confirmed an $152 million acquisition of Trapeze Networks, a move that effectively announces Juniper as a new enterprise wireless LAN competitor.

Sat, 09 Dec 2023 08:40:00 -0600 text/html https://www.crn.com/news/networking/228300118/juniper-acquires-video-infrastructure-specialist-blackwave
Augmented reality revenues set to reach more than $700M: Juniper

Juniper Research is predicting that revenue from augmented reality will go from a predicted $2 million in 2010 to $732 million in 2014.

The annual number of mobile augmented reality content will rise from less than 1 million in 2009 to more than 400 million in 2014. Juniper is also forecasting that location-based search will be the most downloaded augmented reality applications.

?While [$732 million] is a comparatively low figure in terms of the global market for, say, mobile entertainment ? which we believe will exceed $50 billion by that time ? it will still represent remarkable growth from a market which has yet to generate any worthwhile revenues,? said Windsor Holden, principal analyst at Juniper Research, Basingstoke, England.

Juniper Research provides analysis of the mobile and wireless sector.

Augmenting potential
Mr. Holden said as a concept, augmented reality has the potential to add value to various applications such as games, location-based search, entertainment and enterprise.

Augmented reality enterprise applications are unlikely to launch before 2012 due to technological constraints, Mr. Holden said. They will also come with a very high subscription price.

Location-based search applications will use augmented reality the most, but by 2014, Juniper predicts that 30 percent of all augmented reality application downloads will be in the gaming sector.

Marketing companies have been amongst the first to recognize how augmented reality applications can be used ? both directly and indirectly ? to generate revenues for leading brands, but usage has been sporadic.

Gimmick or wave of the future?
But, Mr. Holden said because augmented reality is still in an early stage of development and not many handsets are equipped with the proper technology, this has not necessarily been the case with other mobile innovations, or with mobile itself.

?We?re still at an incredibly early stage in the development of augmented reality, and so it?s hardly surprising that any uptake amongst marketing companies and advertising agencies has been sporadic,? Mr. Holden said. ?It could well be argued that given the low level of adoption of enabled devices and relatively low consumer awareness, that it is surprising that we?ve had any campaigns at all.

?I think that many marketers have recognized very quickly the potential that augmented reality offers, and I think that as penetration of augmented-reality-enabled handsets accelerates, then the number of campaigns with an augmented reality element will ramp up dramatically,? he said.

Another reason for the predicted increase was the emergence of augmented-reality-enabled mobile devices such as various handsets with Google?s Android operating system, Apple?s iPhone 3GS and the Nokia N97.

As more of these smarpthone models are rolled in 2010, the number of augmented reality applications will rise.

Mr. Holden said there does not appear to be any clear consensus about precisely how augmented reality can be monetized.

One reason is that many consumers and industry players still regard augmented reality as little more than a gimmick, rather in the same way that 3D was in cinema.

?It?s quite important for developers to realize that if you?re putting augmented reality into an app, it should enhance that app in some way, and whether an app has augmented reality or not, it has to be a good app, and appealing app, for it to find favor with end-users,? Mr. Holden said.

Mon, 11 Jan 2021 08:21:00 -0600 en-US text/html https://www.marketingdive.com/ex/mobilemarketer/cms/news/research/5022.html
Juniper (JNPR) Boosts Wireless Network Connectivity in Taiwan No result found, try new keyword!Juniper Networks Inc. JNPR recently announced that National Chi Nan University (NCNU), a prominent academic institute in Taiwan, has deployed Juniper’s AI-driven wireless solution suite to provide ... Thu, 04 Jan 2024 01:55:00 -0600 en-us text/html https://www.msn.com/ How America's Most Responsible Companies Are Rethinking 'Going Green' No result found, try new keyword!In a year of ESG criticism, here's how three members of Newsweek's Most Responsible Companies list made corporate responsibility a core part of their business. Wed, 27 Dec 2023 05:26:51 -0600 en-us text/html https://www.msn.com/ Juniper Buys Startup 128 Technology For $450M To Boost AI Capabilities

“The acquisition of 128 Technology will enable Juniper to accelerate in a key area where we are seeing enormous success – the AI-driven enterprise,” said Juniper CEO Rami Rahim.

ARTICLE TITLE HERE

Juniper Networks is acquiring Boston-based networking software startup 128 Technology in a move to boost its enterprise artificial intelligence (AI) and edge capabilities.

“The acquisition of 128 Technology will enable Juniper to accelerate in a key area where we are seeing enormous success – the AI-driven enterprise,” said Juniper CEO Rami Rahim in a statement. “With 128 Technology, we are adding a highly differentiated technology into our award-winning arsenal of campus and branch solutions driven by Mist AI to deliver even more customer value while further accelerating Juniper’s continued growth in the enterprise.”

Sunnyvale, Calif.-based Juniper is expected to close the $450 million acquisition during its fiscal fourth quarter.

[Related: Juniper Networks: ‘We Made The Hard Pivot And Are Now Set For Great Growth’]

128 Technology, which made CRN’s 50 Hottest Software-Defined Data Center Vendors as well as CRN’s 10 Hottest Enterprise Networking Startups, owns a unique Session Smart networking technology that enables enterprises and service providers to create a user experience-centric fabric for WAN connectivity that’s simple, efficient, agile and secure. Juniper will combine the Session Smart technology with its own technology portfolio to create a modern AI-driven network that optimizes user experiences from the client to the cloud, Juniper said.

128 Technology will be integrated with Juniper’s AI-Driven Enterprise business unit, which includes SD-WAN, wired and wireless access, all driven by Juniper’s Mist AI.

Andy Ory, co-founder and CEO of 128 Technology, said his company has created a groundbreaking session-based routing solution that gives rise to experience-based networking.

“This allows our customers to realign their network with the requirements of a digital future that includes cloud, mobility and virtualization,” said Ory. “The combination of our Session Smart Router with Juniper’s AI-driven enterprise portfolio, expansive channel and world-class support will dramatically accelerate our vision to transform networking and make a big impact on a very large, yet still highly under-served, WAN-Edge market.”

By making intelligent decisions based on real-time user sessions and agile business policies instead of static network policies configured on a per tunnel basis, 128 Technology provides network performance and scale at a lower operational cost than traditional WAN router and SD-WAN solutions.

Looking ahead, Juniper plans to also integrate 128 Technology with Juniper’s WAN Assurance software, the branch SRX portfolio and Marvis Virtual Network Assistant, which will enable customers to get even more advanced AI-driven WAN capabilities – from initial configuration to ongoing AIOps. Juniper said when 128 Technology is coupled with its Juniper Connected Security, customers will get zero-trust access, next generation firewall, web/content filtering, real-time threat intelligence and advanced threat protection.

On the security front, Juniper recently added Adaptive Threat Profiling for Juniper Advanced Threat Prevention Cloud, an integration with device profiling provider WootCloud, and a brand-new VPN application geared to remote use cases.

Juniper Networks stock slightly fell when the acquisition was announced on Monday from $22.57 per share to around $22 per share at market close.

Tue, 20 Oct 2020 01:28:00 -0500 text/html https://www.crn.com/news/networking/juniper-buys-startup-128-technology-for-450m-to-boost-ai-capabilities
10 Best Books Of 2023: Must Reads Of the Year

10 Best Books Of 2023: From understanding the importance of familial ties to peeking into the virtual world of AI these are the best books to read that will not just provide you a way to entertain yourself but through the interesting narrative structures, writing style, and themes it will portray the bittersweet journey of the year.

Choosing these top ten books was not an easy task but memorizing them is. Regarded among one of the best books of 2023 these encompass both fiction and nonfiction. Indulge in the delight of memorizing through these novels that made a remarkable impact on the publishing industry.

Read More:Best Books Recommended By Rakesh Jhunjhunwala

10 Best Books Of 2023: Our Top Picks

Unravel the story lying between the closed book, and give yourself a treat by memorizing some of the critically acclaimed authors like Zadie Smith, Amitav Ghosh, and Man Booker prize winner Paul Lynch. Based on various parameters like narrative structure, the total number of copies sold, and how many accolades and awards were bagged by the writers we have cropped the list. 

Best Fiction Books Overall (Editor’s Choice): Prophet Song By Paul Lynch

A mother’s quest to save her family on the cusp of an Ireland society moving towards totalitarianism. The story depicts the dark world of tranny through myriad of human emotions. 

Fiction is defined as an imaginary world built by the creative imagination of a writer, the story can be inspired by real events but the character will be changed. 

Best Non Fiction Books Overall (Editor’s Choice): Doppelganger By Naomi Klein 

What will you do when you find your double lying in front of you? That is what happened to celebrated activist Naomi. She dug deep into the concept once alien to mankind, then we heard and now it become a reality but not exactly.

Non-fiction compiles of prose written on a factual basis. It covers real-life events like AI, Global Warming, Wildfires, and Wars. You cannot invent the stories it has already occurred writers just gave us a holistic account of the situation.

1. Prophet Song By Paul Lynch (WINNER OF THE BOOKER PRIZE 2023)

On a pitch-black, damp evening in Dublin, scientist, and mother-of-four Eilish Stack receives a knock at the front door only to find the GNSB on her step. Two officers from Ireland’s newly formed secret police are here to interrogate her husband, a trade unionist. Ireland is shattering into pieces. The country is in the hands of a government turning towards tyranny and when her husband disappears, Eilish finds herself wrangled in the nightmare logic of a society that is quickly unraveling.

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What lengths will she go to secure her family? And what will she leave behind? captivating, terrifying, and propulsive, Prophet Song is a work of astounding originality, depicting the devastating vision of a country at war and a deeply human portrait of a mother’s desperate fight to hold her family together. Book Price: Rs 389

2. The Fraud By Zadie Smith

Year 1873, Mrs. Eliza Touchet a Scottish housekeeper and cousin by marriage of once acclaimed novelist, now in decline, William Ainsworth, with whom she has lived for thirty years. She is a woman of many interests literature, justice, abolitionism, class, her cousin, his wives, this life, and the next. But she is also skeptical. She finds her cousin having no talent, his successful friend, Mr. Charles Dickens, being a bully and a hypocrite and England being a land of facades, in which nothing looks true. 

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Andrew Bogle, on the other hand, grew up enslaved on the Hope Plantation, Jamaica. He knows every lump of grain comes at a human cost. That the rich always demean the poor. And that people get more easily manipulated than they realize. When Bogle finds himself in London, a star witness in a celebrated case of imposture, he knows his future depends on telling the right story. Based on real historical events ‘Tichborne Trial’ the novel is a perfect blend of reality and fiction. Book Price: Rs 3,147

Also Read:Best Books By Sudha Murthy 

3. Chain-Gang All-Stars By Nana Kwame Adjei-Brenyah (Squid Game meets The Handmaid's Tale)

Even without looking, she knows all the executioner’s eyes are on her. Let the game of freedom from prison begin, it is watched by millions as a form of entertainment. Chain-Gang All-Stars is a widely acknowledged and highly controversial program inside America's private prison system. In packed areas, live-streamed by millions, prisoners fight for their liberty.

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Fan all-time favorites Loretta Thurwar and Hamara's 'Hurricane Stax' stackers are teammates and lovers. Thurwar is on the verge of ending her time on the circuit, free in just a few matches, a fact she carries as heavily as her lethal hammer. As she prepares for her final encounters, as protestors gather at the gates, and as the program's corporate owners stack the odds against her - will the price be simply skyrocketing? Book Price: Rs 1,759

4. Smoke and Ashes: A Writer's Journey through Opium's Hidden Histories By Amitav Ghosh

During Amitav Ghosh’s research for the Ibis Trilogy approx twenty years ago, he was awestruck to find how the lives of the nineteenth-century sailors and soldiers he wrote of were dominated not only by the currents of the Indian Ocean but also by a precious substance carried in huge quantities on those currents: opium. In turns of events, he discovers that his own identity and family history were swept up in the story.

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The author finds the substantial effect the opium trade had on Britain, India, and China, as well as on the world as a whole. Engineered by the British Empire, which exported opium from India to sell in China, the trade and its revenues were essential to the Empire's survival. In further exploration of one of the best books, Amitav finds opium at the origins of some of the world's biggest corporations, several of America's most powerful institutions, and contemporary globalism itself. In India, the frequency of the consequences was even more dynamic. Book Price: Rs 429

5. Yellow Face By R.F Kuang 

Love yourself a cat-and-mouse drama that covers white lies, dark humor, and deadly outcomes. When Athena dies in an unusual accident, June her best friend steals her unpublished manuscripts further she publishes them under her ambiguous name Juniper Song. Coming from the same industry but different situations they were considered to the best friends but what led to them in this mess? A question answered in a sarcastic tone and covers a less talked about prejudice.

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When things don’t fit exactly how she wants them to June loses her sanity, the evidence speaks something different and it turns out to be the last nail in her facade but is it? What will happen next is all our fault but How?  Book Price: Rs 351

6. Bottoms Up and the Devil Laughs By Kerry Howley 

Who do you think you are? You are data about data. You are a map of connections an amalgamation of everything you have ever posted, searched, emailed, liked, and followed. In this surprising work of narrative nonfiction, the author investigates the curious implications of living in the age of the everlasting. Bottoms Up and the Devil Laughs tells the true story of intelligence specialist Reality Winner, a lonely young woman who stuffs a state secret under her skirt and trusts the wrong people to be a helpful hand.

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After printing five pages of lethal information she was never supposed to see, Winner finds herself at the mercy of forces more dangerous than her worst nightmares. Following Winner’s implausible journey from rural Texas to a federal courtroom, Howley maps a hidden world, drawing in John Walker Lindh, Lady Gaga, Edward Snowden, a rescue dog named Outlaw Babyface Nelson, and a mother who will do anything to bring her daughter out of jail. Book Price: Rs 2,1023

7. Blood in the Machine: The Origins of the Rebellion Against Big Tech By Brian Merchant

The critical story in modern tech began not in Silicon Valley but almost two hundred years ago in rural England when workers who were known as the Luddites rose rather than starved at the hands of factory owners who were using automated machines to erase their livelihoods. The Luddites organized guerrilla raids to shatter those machines as punishment of death won the support of Lord Byron, enraged the Prince Regent, and inspired the birth of science fiction. This long-forgotten class struggle brought nineteenth-century England shaking to their knees.

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Fast forward to the current world technology jeopardizes millions of jobs, robots are thronging factory floors, and artificial intelligence will soon seep through every range of our economy. How will this change the way we live? And what can we do about the situation? Find the answer in Blood in the Machine. Brian Merchant intertwines an examination of our current age with the story of the Luddites, showcasing how automation changed our world and is molding our future. Book Price: Rs 1,140

8. Doppelganger By Naomi Klein

You woke up one morning and found you had acquired another self like a stunt double who was almost you and yet not completely you. What if that double shared many of your preoccupations but, in a twisted, opposite way, furthered the very causes you devoted your life to fighting against? Not a long time away the acclaimed activist and public intellectual Naomi Klein experienced this event she came face to face with a doppelganger whose views she found disgusting but whose name and public persona were almost similar to her own and many people got confused about who is the real person. 

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She got confused and flustered by such events; AI-generated text is blurring the line between genuine and fake communication; Modern wellness entrepreneurs turned anti-vaxxers are scrambling familiar political allegiances of left and right; and liberal democracies are toddling on the edge of authoritarianism, even as the oceans burst up. Under such circumstances, reality itself seems to have become unshackled. Is there a cure for our moment of collective vertigo? The highly relevant subject makes it one of the best books of 2023 the subject will give an insight into the AI world and its workings. Book Price: Rs 2,165

Also Read:Best Thriller Novels Of All Time

9. Number Go Up By Zeke Faux

Who cares when everyone is getting enormous money? Cryptocurrency was a new concept in 2021, big firms and giant investment funds are buying it. politicians were endorsing it. TV ads hail it as the future of money. Hardly anyone knows how it works - who cares when everyone is getting Richie-rich? But Zeke Faux a financial crime reporter cares, as in her words “Even in fraud, there are standards”

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In search of a grand cash reserve at the foundation of the whole new system, the incredulous Faux finds himself crossing three continents, as well as the varied boundaries of law, taste, and economic rationality. Shocking and uproarious, the novel Number Go Up is the essential chronicle of a $3 trillion delusion, the greatest well history will ever remember. Book Price: Rs 2,084

10. Fire Weather: A True Story from a Hotter World By John Vaillant

A convulsive account of the century’s most intense urban fire, and a wide exploration of the ever-changing relationship between humanity and fire's fierce energy. In May 2016, Fort McMurray, Alberta, which is the hub of Canada's oil industry, came under the grasp of wildfire. The multi-billion-dollar disaster turned entire neighborhoods into small fire units and  90,000 people flew from their homes in a single afternoon. Through the story of this apocalyptic firestorm, John Vaillant maps the past and the future of our ever-hotter, more flammable society.

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What makes this one of the best books to read is the dense subject covered in such a way that anyone can understand its significance. A constant companion in our evolution fire has been shaping culture and civilization. The way it has become lethal in the age of intensifying climate change is its destructive power which is unleashed in ways never witnessed by human beings. With fluid prose and cinematic writing style, Vaillant dives into the combined historical landscape of the oil industry and climate science, the unparalleled destruction wrought by modern wildfires, and the lives forever changed by these disasters. Fire Weather is an urgent memorizing for our new world on fire. Book Price: Rs 1,598

Please Note: The price of the books mentioned above is subject to change according to the seller. 

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Disclaimer: No journalists were involved in the production of this article. The prices mentioned here are subject to change with respect to Amazon. Also note, the mentioned products are picked on user ratings and Her Zindagi is not responsible for the after-sale service of any products. 

FAQs 

1. What is the most bought book in 2023?

The most bought book of this year is Spare by Prince Harry.

 2. What is the highest-rated book on Goodreads 2023? 

The highly-rated book on Goodreads is Yellow Face by R.F Kuang

3. What is the current #1 best selling book?

Currently one of the best books is Oath and Honor: A Memoir and a Warning Liz Cheney, Author.

4. What is the most-rated book in the world?

The most-rated book in the world is the Harry Potter series by J.K Rowling. 

5. Who is the #1 best-selling author?

Agatha Christie is a celebrated author whose over 2 billion copies were solid.

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How has your travel retail business performed in 2023, and are you now back at pre-pandemic levels?

It seems that Covid-19 is in the past, and businesses are actively developing new products and looking for new opportunities for expansion and growth.

We are not back at pre-pandemic level. Eastern European and Russian travel retail has been historically very important for us and it had a big impact to us. The current geopolitical situations are complicated and it is difficult to see when it will change and recover. Rebuilding from this loss will require a considerable amount of time and effort.
While Central, West, and South Europe have essentially recovered, Asia is still in the process of recovery, especially since Chinese travellers began their journeys at the beginning of 2023.

We try to develop our business constantly with travel retail partners. In October we launched Crafter’s Golden Saffron Gin in cooperation with Dubai Duty Free.

Where do you see the biggest opportunities for your travel retail business in 2024?

We plan to expand and continue to build our business. Our focus in travel retail is Crafter’s Gin. We have made our first steps towards the American continent, which has huge possibilities. This year we started in South America, where we entered the Uruguay and Paraguay markets.

We see that Middle east, Asia and Africa are becoming more significant for us and we see a lot of potential also there.

Next year,  we will also be present at the main travel retail exhibitions – TFWA Asia Pacific Exhibition & Conference and TFWA in Cannes.

Baltic Sea Ferry travel retail is very important for us and we have good cooperation with our current partners, we hope to expand even more and have a successful ongoing business.

What are the biggest shifts in consumer behaviour and preferences you have noticed and how will you be addressing them in 2024?

Consumer behaviour is influenced by various factors such as economic conditions, technological advancements, and societal changes, and these can evolve over time.

There is a demand for sustainability and a green approach. These are more important day by day. specialists and enthusiasts are always looking for something different. With the Crafter’s brand, we are focusing on sustainability and environment. In 2019, our beverage architect developed a solution that is unique in the world: the juniper berries used in the gin distillation process are reused to make another drink. The remaining extract is used to make Re-crafted Crafter’s juniper berry soft drink and juniper beer (3.2 vol), and the high-fibre juniper berries are added to the cheese Crafter’s Juniper. Thanks to this innovative approach to production, the ecological footprint of our beverages is significantly smaller, because the raw materials for the artisanal beverages are produced locally.

We can see that a lot of travel retail operators have entered e-commerce and offer a delivery service for the goods. It has become a notable trend. It has happened because of changes in consumer behaviour (online shopping) and technology is more advanced.

How are technologies such as AI, augmented and virtual reality, reshaping the travel retail experience?

AI has changed a lot and technologies like AI and VR are significantly reshaping the travel retail experience. Brands are using AI and VR in their campaigns. AI is a valuable tool, providing recommendations to the customers and data analysis.

Also AI Chatbots are a huge benefit for customers, they are answering really fast and providing necessary information. AI algorithms analyze customer preferences, purchase history, and behaviour to offer personalised product recommendations. This can significantly enhance the shopping experience by presenting travellers with items that align with their interests.

How are your efforts to integrate sustainability into operations and product offerings developing?

At Liviko, we carefully consider the economic, social and environmental impacts of all our activities. We aim to foster a cultured and responsible mindset that values quality.

We have a strong focus on sustainable resource management, careful waste handling and the use of eco-friendly packaging. In line with our commitment to sustainability, all our electricity comes from renewable sources, Checked by the Powered by Green certificate. We are actively working towards achieving Liviko Net Zero CO2 emissions by 2030. Between 2015 and 2022, we have already managed to decrease our CO2 emissions by 60%.

With the Crafter’s brand we have a zero-waste concept. The core of our craftsmanship is sustainably distilled juniper. Green is how we think and act. In the process of creating Crafter’s gins we are reusing 80% of plant-based ingredients. Distilling herbs separately makes our energy consumption lower. Our gin bottles are blown in a nearby factory (85 km) and at least half of the raw material used is recycled glass. Thanks to the local production of bottles, the reuse of glass and the reduction of glass consumption by one-third, the ecological footprint of the gins decreased significantly.

What macro trends will impact your brand/s in 2024 and how will you navigate these?

We are constantly developing new flavours and products. We can see a trend in low and no category. To remain competitive in these categories, we have created a non-alcoholic aperitivo Corsaro. Corsaro Aperitivo is meant for everyone who wishes to enjoy a large variety of delicious cocktails, but do it without consuming alcohol.

Additionally, we offer a RTD range called Cooler. These carbonated cocktail drinks are made from high-quality alcohol, refreshing juices and icy clear water. Cooler cocktails are juicy and pleasantly fresh.

This year we extended our famous Vana Tallinn liqueur range with non-alcoholic glögi.

What is on the agenda for your brand/s in 2024?

At Liviko, we are constantly developing and expanding our assortment. Every product is published at the right time, and we consistently monitor the market. We have a dedicated product development team that is constantly generating new and innovative ideas. Our product development plan is highly structured.

Wed, 03 Jan 2024 02:10:00 -0600 Jill Sayles en-US text/html https://www.dfnionline.com/dfni-blog-comment/interviews-2/liviko-export-marketing-specialist-brand-manager-gloria-hallaste-discusses-plans-2024-03-01-2024/




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