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Magento Certified Professional Cloud Developer
Magento Professional Topics
Killexams : Magento Professional syllabus - BingNews https://killexams.com/pass4sure/exam-detail/Magento-Certified-Professional-Cloud-Developer Search results Killexams : Magento Professional syllabus - BingNews https://killexams.com/pass4sure/exam-detail/Magento-Certified-Professional-Cloud-Developer https://killexams.com/exam_list/Magento Killexams : Why Marketers Should Tap Into Big Data

Big data’s role in sales and marketing

Big data has become tremendously important for every company, be it a big-sized multinational corporation or a small start-up. Big data has become more than just a buzzword for most firms. It is one of the most important technologies that can help businesses gain an extra advantage over their competitors.

The role of big data for marketing teams is huge. When developing a campaign, it is critical that every marketing specialist first understands a number of variables, like the target audience, your opponents’ strategies, etc. And, this is exactly what big data helps them do.

The benefits of using big data

Better understanding your target audience

Understanding your target audience and customers are critical for every marketing expert. At the end of the day, the main goal of marketing experts is to catch the attention and onboard more and more customers. Therefore, your strategies must be developed specifically with your target audience in mind. The intention should be to turn every lead into a valuable customer for the company.

Competition is really fierce today. Every company has to put extra effort into attracting its target audience through its marketing initiatives By analyzing big data, marketing experts can get a treasure trove of useful insights related to their target audience. These insights help marketers to curate more powerful campaigns for their target audience.

Better understanding the competition

In order to become successful, companies have to gain an extra edge over their opponents. This is exactly where the role of big data analytics services and solutions comes into play. Data related to the competition can be collected and analyzed in a way that helps marketers gain valuable insights about their opponents.

These insights can be related to competitors’ new product or service launch. These insights can even be related to the marketing campaigns of the opponents. Marketers can find out what the competition is doing to attract their audience, and whether their strategies are working. Marketers can get a lot of new ideas about marketing strategies with the help of big data analytics.

A better understanding of industry conditions and the company’s past

Marketing experts can understand the market or industry conditions through big data analysis. They can gain more knowledge about industry trends and future prospects. This information can turn out to be quite useful while devising new marketing strategies. At the same time, they can also use big data to learn about their company’s past.

Big data analysis helps marketing experts in many ways. The first step is for marketers to define what they want to get from their big data analysis. Then, they can churn out valuable insights based on their needs and requirements. An intelligent big data strategy will definitely help marketing experts make more effective plans.

Sun, 24 Jul 2022 12:00:00 -0500 en text/html https://www.business.com/articles/big-data-marketing/
Killexams : 9 Things To Optimize On An Ecommerce Site To Drive Sales

When your ecommerce sales need a boost, it can be difficult to know where you should focus, what to change, and how an optimized site should function.

Below is a list of nine things to start with that are sure to drive incremental sales:

1. Smart Use Of The Intrusive (And Often Annoying) “Pop Up”

Many ecommerce (and non-ecommerce, for that matter) sites will serve you a pop-up the moment you arrive.

Some are necessary – like privacy compliance – while others are strictly promotional.

Pop-ups can work quite well, as long as you follow some basic common sense guidelines:

  • Just because you may have a native mobile app for shopping, doesn’t mean you need to prompt your visitor to obtain it as soon as they get to the site.
  • Don’t ask someone to take a survey the minute they get to the website. Wait until they either complete a purchase or leave without doing so.
  • If you want to collect an opt-in email, make it worthwhile to the visitor. Provide them with an incentive that will bring near-instant gratification on an immediate purchase.
  • Make sure you do not use the types of pop-ups that can cause you trouble. Here’s a latest Search Engine Journal post that goes into greater detail on pop-ups.

2. Site Search Vigilance

Your visitors are telling you exactly what they want when performing a site search query.

Make sure you’re paying attention and acting accordingly.

Here are a few basics to ensure the site search experience is helpful to your customers.

  • Review the queries on a regular basis so you know what the most popular searches are.
  • Test the search suggestions and subsequent results page for yourself on top queries (especially when a new product is added to the shop).
  • Use the search query data to guide your merchandising, promotion, and product decisions. Remember, your visitors are telling you exactly what they want, so respond accordingly and profit.
  • For a more in-depth study of onsite search, here is a recap of a latest Search Engine Journal webinar (along with an option to watch a replay).

3. Cross-Sell Relevancy

This is a big one that’s often overlooked.

There’s no easier way to increase your AOV (average order value) than to make a relevant suggestion that triggers an impulse addition to a planned purchase.

You’ll see these displayed in some of the following ways throughout the purchase process:

  • People also viewed.
  • Customers also bought.
  • You may also like.
  • Related items.
  • Items that go well with this.
  • Recommended for you.

If your site is built to cross-sell items, make sure you’re consistently looking at the experience to ensure it’s optimal for your customer and looking at the data to monitor the attachment rate.

4.  Site Speed

This one should be obvious: fast sites = good. Slow sites = bad.

If you’re using a hosted platform (for example Shopify and BigCommerce) for your ecommerce shop, make sure any apps you use aren’t slowing the site down and always ensure your image sizes aren’t crippling load times.

If you’re using a non-hosted platform (for example Magento and Woo-Commerce), then your hosting plan will factor heavily into the overall site speed.

Make sure you have the right plan, data, and resources necessary to ensure the site speed is optimal.

5. Product Listing Page

The experience you provide to your customers viewing the product listing page may very well be the difference between them adding an item to a shopping cart and exiting the site altogether.

Some very critical items to consider include:

Default Sort And Available Options

Is the listing page sorted by latest first?

Best sellers? Lowest price?

Most relevant? Featured Items? Trending?

Ask yourself what makes the most sense to the user as a default setting and what other ways visitors will want to sort your product selection.

Sorting Filters

This is all about ensuring you have the proper product attributes to allow customers to filter from.

Examples of this include size, color, style, price, rating, release date, compatibility, etc.

The attributes you need will vary based on what you’re selling, but make sure to pay attention to how customers look at the product.

Keyword research and site search data can provide helpful insights here.

Availability & Delivery Timeframes

This matters – especially now.

In the age of supply chain issues and product scarcity, availability often plays a greater role than price.

If you have it in stock for immediate shipment, you just increased your chances of getting the sale.

Make sure your ecommerce shop is set up to show stock availability and delivery estimates to customers prior to purchase.

Pricing & Promotions

This one is simple: Make your discounts clear for your customers.

If 20% off means the price goes from $53.99 to $43.19, do the math for the customer instead of just stating “20% off.”

6. Product Detail Page

What information is useful to your customer in determining whether a product is the right option or not?

Start a list and begin executing.

Here are a few suggestions to make sure your product detail page is optimized.

  • Use Case scenarios.
  • Images from every angle of the product.
  • Ability to zoom into an image.
  • Video overview.
  • A/R experience.
  • Inventory, stock status, or delivery timeframe.
  • Q & A.
  • Moderated reviews.
  • Detailed specifications.

The biggest takeaway here is to understand what will matter to your customers and make sure to include it.

Take something simple like a shirt, for example.

Customers may care about things like:

  • Cleaning instructions (dry clean, machine, hand wash, separately, cold hang dry, etc.).
  • Materials.
  • Country of origin.
  • Sustainability/environmental friendliness.
  • Ethical manufacturing.
  • Wrinkle care.
  • Flammability.
  • Sizing chart.
  • Dyes.
  • Etc.

Important: The list above for shirts is neither complete nor applicable to all. If you’re selling a cheap t-shirt with a goofy slogan on it, that audience will care about something very different than a high-end top.

7. The Shopping Cart

Think of the shopping cart as a critical point in the purchase journey where your customer will either affirm the decision and press forward, or start to second guess themselves.

Here are a few tactics to employ to help ease the customer’s anxiety:

  • Make sure you have an easy path back to the product detail page so the customer can research any details necessary.
  • Crystal clear and customer-friendly return policy.
  • Clarity on pricing/savings. Again, don’t supply the customer a math problem to solve.
  • Clear & flexible fulfillment options (For example: Ship to home, ship to store, pickup in-store).
  • Relevant cross-sells (see #3).
  • Set Up an abandoned cart program where a logged-in customer gets an email if a product is left in a cart for X period of time.

8. Checkout Process

Here are some things you want to make sure you have in place to ensure the customer completes the checkout process after making it this far:

  • Ability to easily do a “guest checkout.”
  • Clear checkout instructions so the customer doesn’t get lost or overwhelmed.
  • Include a free/low-cost shipping option (even if it’s a “slow boat” option, you want to supply the customer a free option).
  • Make sure a customer can take advantage of their browser’s auto-fill capabilities to reduce friction.
  • Buy Now Pay Later (BNPL) options. You might think your product price point isn’t high enough to bother with BNPL options, but you would be surprised how popular of an option this is for sub-$100 orders.

9. Mobile Web Experience Must-Haves

10 years ago, a mobile ecommerce audit had its own separate checklist.

Today, there’s no separate checklist.

Everything noted in points one to eight applies equally to the mobile experience.

The action item is clear: Test everything on mobile to ensure a pleasant experience for your customer.

Conclusion

While focusing on these items cannot certain success, your ecommerce revenue will be far more likely to grow by optimizing the areas covered in this post.

If you’re just starting out, use this article as a checklist to put you on the path to growth and in a year you’ll look back and thank yourself.

Good luck!

More resources:


Featured Image: New Africa/Shutterstock

Mon, 18 Jul 2022 02:21:00 -0500 en text/html https://www.searchenginejournal.com/9-things-to-optimize-on-an-ecommerce-site-to-drive-sales/454802/
Killexams : 20 Must-Join eCommerce Facebook Groups

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Sun, 17 Jul 2022 18:43:00 -0500 en-US text/html https://www.business2community.com/ecommerce/20-must-join-ecommerce-facebook-groups-01746955
Killexams : 25 Best SEO-Friendly Alternatives To WordPress Websites

There’s a reason why WordPress is so popular: it’s relatively easy to use, offers a lot of functionality, and gives you many customization options. And it can be great for SEO, too.

If you know what you’re doing, you can use it for structuring, managing, and publishing content in a way that generates traffic.

It’s a sort of a one-stop shop for blogging, content management, ecommerce, and website building. And maybe best of all – it’s free.

But, running your own WordPress site isn’t without its drawbacks.

For one thing, you’re responsible for your own updates, security, and backups. Click the wrong box in the settings section, and you could be vulnerable to hackers.

And you will be dealing with frequent updates because it relies so heavily on plugins to provide the functionality you want.

It can also be problematic for web developers. If you have a high degree of skill in creating websites, you may find WordPress’ templated approach restricting.

On the other end of the spectrum, you may struggle without drag and drop functionality if you don’t know how to code.

Finally, WordPress is a jack-of-all-trades type of platform. It does many things well but is not exceptional in any area. This means you may want more functionality in an area that’s important to you.

In this piece, we’ll look at 25 SEO-friendly WordPress alternatives separated by primary functionality and supply you a quick rundown of each, so you can make the best choice for your needs.

Ready to get started?

Web Design Platforms

1. Wix

If you’re looking for an easy, all-in-one, fully customizable platform that doesn’t require third-party sites and plugins, look no further than Wix.

This option houses everything you need within the Wix platform, from hosting to handling structured data. Their step-by-step guide helps beginners create a beautiful website without any prior experience.

Key Features:

  • Full hosting solution.
  • No software to self-install.
  • Drag-and-drop visual builder.
  • Extensions are available.
  • Optimized for mobile.
  • Blog module.
  • Ecommerce store.
  • Social media tools.

Pros:

  • All-in-one website builder and platform.
  • Free version available.
  • Premade designs and templates.
  • Free subdomain available for all plans.
  • Free custom domain available with paid plans.
  • Customer support.

Cons:

  • No option to retain full control of your site as you can with WordPress.
  • No access to source code.

2. Squarespace

This all-in-one option allows you to easily create a website on Squarespace’s fully hosted platform. You do not need prior experience to use this intuitive site builder.

Squarespace hosts all its features in-house, meaning you can’t install third-party extensions or use custom coding.

It’s a great solution for hobbyists and small businesses to build a professional site themselves, although it can be an expensive solution if all you’re doing is running a basic website.

Key Features:

  • Full hosting solution (including video).
  • No software to self-install.
  • Drag-and-drop visual builder.
  • Extensions are available.
  • Optimized for mobile.
  • Blog module.
  • Ecommerce store.
  • Social media tools.

Pros:

  • All-in-one website builder and platform.
  • Free version available.
  • Premade designs and templates.
  • Free subdomain available for all plans.
  • Free custom domain available with an annual subscription.
  • Customer support.

Cons:

  • No option to retain full control of your site as you can with WordPress.
  • No custom coding.
  • No access to source code.
  • No third-party extensions.

3. Weebly

If you’re looking for simple and affordable, Weebly might be up your alley.

This site builder takes an all-in-one approach to make website creation accessible for everyone, not just programmers and web developers.

Weebly is revered for being user and SEO-friendly, but if you’re on the free plan, your website will be limited to only five pages.

Key Features:

  • Full hosting solution.
  • No software to self-install.
  • Drag-and-drop visual builder.
  • Extensions are available.
  • Optimized for mobile.
  • Blog module.
  • Ecommerce store.
  • Social media tools.

Pros:

  • All-in-one website builder and platform.
  • Free version available.
  • Premade designs and templates.
  • Free subdomain available.
  • Inexpensive premium plans are as low as $6.00 per month.
  • Free custom domain available with premium plans.
  • Customer support.

Cons:

  • No option to retain full control of your site as you can with WordPress.
  • No access to source code.
  • The free version restricts you to a maximum of five pages.

4. Google Sites

Google’s webpage and wiki creation tool, Google Sites is a free and easy way to build a website.

Because it was developed by the search engine giant, it integrates smoothly with all other Google products, including Gmail, YouTube, and Fitbit.

It is free to build, host, and maintain with a Google account, with no web hosting fees.

However, if you want to link your site with Google Apps, it costs $50 per user per year.

Key Features:

  • Creator has full control over page access and permissions.
  • Tools can be accessed anywhere.
  • It can be used as a basic project management program.
  • Plenty of web development and deployment options.
  • Real-time editing.
  • Uses website speed optimization tools to minimize loading times.

Pros:

  • Fast to get started and easy to use.
  • Free to use.
  • Integrated with other Google products.

Cons:

  • Limited functionality compared to other website builders.
  • It may not work with non-Google apps.
  • Limited customization options.
  • No SEO tools and you can’t edit metadata.
  • It cannot integrate Facebook pixels.

5. Jekyll

Jekyll was designed to be a lightweight alternative to other website creation platforms, including only necessary components so you can run your website without database access or other additional software.

It’s an open-source platform that allows you to quickly create and launch a website.

Key Features:

  • No programming involved.
  • SEO is built-in.
  • GitHub manages redirects.
  • Easy setup of custom domains.

Pros:

  • No server maintenance.
  • Very fast.
  • Secure.
  • Free hosting.
  • Free SSL certificate.
  • Works with GitHub as CMS.

Cons:

  • It can’t create contact forms.
  • No dynamic content options.
  • Posts cannot be scheduled.
  • Does not include image manipulation functionality.

6. Hugo

Billing itself as “the world’s fastest framework for building websites,” Hugo is an open-source platform for creating static sites.

It can generate most webpages in under one millisecond, with new pages built every time you create or update content.

Its goal is to provide an optimal viewing experience for users and authors.

Key Features:

  • Can build most websites in seconds.
  • Cross-platform with easy installation.
  • Allows you to host your site anywhere.
  • Customizable URLs.
  • “Minutes to Read” and “WordCount” functionality.
  • Integrated Google Analytics and Disqus comment support.

Pros:

  • It easily integrates with Google Calendar and other apps.
  • Easy to use with responsive customer service.
  • Multilingual capabilities built-in.
  • Extendable as needed.

Cons:

  • It can’t create one-off tasks.
  • It can be confusing upon initial use, particularly in templating syntax.
  • No plugins are available.
  • Limited text formatting features.

7. Webflow

Webflow is a responsive tool for web design that lets you create websites without the required coding knowledge.

It includes a visual designer, which lets you see the changes you’re making in real-time and includes significant versatility.

You can create nearly any website you need, including ecommerce, blogs, and business sites.

Key Features:

  • More than 100 templates to choose from.
  • Design is prioritized, with animation, interaction, and parallax scrolling options.
  • Offers automatically generated sitemaps and customizable 301 redirects.
  • Multiple payment options for ecommerce sites and automatic tax calculation.

Pros:

  • Affordable, with plans ranging from free to $235 for top-tier ecommerce plans.
  • Free starter plan.
  • Numerous learning and help resources.
  • Good range of templates.
  • Good security.

Cons:

  • Steep learning curve.
  • Integration with social media can be frustrating.
  • Advanced capabilities aren’t built-in and require integration.

Content Management Systems (CMS)

8. Joomla

Like WordPress, Joomla is an open-source content management system (CMS).

Joomla is free, but you have to pay for your web hosting.

Joomla’s appeal is its broad range of functionality that allows you to run any type of website – blogs, ecommerce, portfolios, informational websites, and more.

The downside to Joomla is that it isn’t ideal for beginners, so it’s best if you have some experience.

Key Features:

  • Almost 6,000 extensions are available.
  • Traditional content editing (no drag-and-drop visual editor).
  • Optimized for mobile (depending on the template).
  • Blog module.
  • Ecommerce store.
  • Social media tools.

Pros:

  • Free, open-source software.
  • Premade designs and templates.
  • Access to source code.

Cons:

  • No free subdomains or custom domains are available.
  • No customer support.
  • Requires a PHP-enable server to run.
  • Fewer templates and extensions than WordPress.

9. Drupal

Like WordPress and Joomla, Drupal is a CMS platform. The software is free, although you’ll have web hosting fees.

Drupal is one of the most technical and powerful CMS options on the market, but it requires more skills to tap into Drupal’s full potential.

This site-building option is best suited for advanced users.

Key Features:

  • Content Management System (CMS).
  • Over 47,000 modules are available.
  • Traditional content editing (no drag-and-drop visual editor).
  • Optimized for mobile (depending on the theme you choose).
  • Blog module.
  • Ecommerce store.
  • Social media tools.

Pros:

  • Free, open-source software.
  • Premade designs and templates.
  • Access to source code.
  • Strong security and data encryption.

Cons:

  • No free subdomains.
  • No customer support.
  • Requires a PHP-enabled server to run.

10. DataLife Engine

DataLife Engine, often referred to as DLE, is a multifunctional CMS. Primarily designed for mass media websites and blogs, it allows you to manage news, articles, and users. 

Flexible and customizable, it can be used to create websites that can handle high levels of visitors with minimal load on your servers.

DLE emphasizes SEO and security, which has led to its adoption by more than 100,000 organizations.

Key Features:

  • Content Management System (CMS).
  • Designed for multiple users.
  • SEO-focused.
  • Tracks statistics.
  • Automatically filters words in comments.
  • It supports an unlimited number of categories.
  • Low server load.
  • Allows plugins.

Pros:

  • Stores data using MySQL.
  • Excellent user experience
  • Websites load quickly, even on low-end servers.
  • Excellent for publishing news and blog posts.

Cons:

  • No free version licenses vary from $79 for basic to $199 for unlimited.
  • English users are a secondary focus.
  • A limited number of plugins and themes.
  • The lowest license doesn’t include customer support.

11. Sitefinity

Progress’ Sitefinity is a CMS and digital experience platform that allows you to create multi-channel marketing experiences.

Sitefinity allows you to create, store, manage, and publish content on your website. It lets you operate across departments, units, locations, and brands from one platform.

Key Features:

  • Manage multiple sites from one location.
  • Sync assets across pages and sites.
  • It makes personalization simpler.
  • Integrated analytics and optimization.
  • Four versions include basic, marketing-focused, PaaS, and ecommerce.
  • Multilingual capabilities.

Pros:

  • Low-cost license compared to other CMS.
  • No setup fee.
  • Minimal coding is required for integration.
  • Flexible deployment time shortens time to market.
  • Options for marketing automation.

Cons:

  • Free trial, but no free version.
  • Setup and administration can be challenging.
  • No mobile interface.

12. Hubspot CMS

Hubspot is one of the biggest names in marketing software, so it should be no surprise that they also have a CMS tool.

Combining website creation with a customer relationship management (CRM) tool lets you cover the entire buying journey from one place.

And because it was built for cross-departmental use, it doesn’t require extensive development knowledge.

Key Features:

  • Cloud-based.
  • Includes SEO recommendations.
  • Includes numerous themes and responsive templates.
  • Fully integrated CRM.
  • Drag-and-drop webpage editor.
  • Built-in security.

Pros:

  • Adaptive A/B testing helps you identify the best page layout.
  • All-in-one publishing tools.
  • Built-in SEO tools.
  • Supports smart content with personalized rules.
  • Mobile pages supported with Google AMP.

Cons:

  • Steep learning curve.
  • Does not support ecommerce.
  • No automatic backup and recovery.

13. Contentful

Contentful is a backend-only CMS. Intended to allow users to create content at scale, it integrates various tools, giving you the freedom to publish across channels.

A cloud-native platform, it has a clean interface and was designed to be API-first, which provides serious flexibility.

Features:

  • RESTful API gives you full control over assets, translations, and versions.
  • Customizable interface and framework that works across third-party component providers.
  • It provides regional autonomy, so pieces in multiple languages and time zones can be published globally.
  • Content modeling allows you to structure content by channel.
  • Single sign-on and secure access.

Pros:

  • Focus on integration simplifies the technology stack.
  • User-friendly with a clean interface.
  • Free version for up to five users.
  • Good scalability.

Cons:

  • Expensive for an upgraded version ($489/month).
  • Poor internal search tools.
  • Modeling content can be tricky.

14. Adobe Experience Manager

Combining the functionality of a CMS with a digital asset management (DAM) platform, Adobe Experience Manager is intended to be an all-in-one platform for building websites, managing marketing content, and overseeing media libraries.

It offers cloud integration and plays well with other programs, including its own flagship creative suite.

Key Features:

  • Comprehensive marketing platform.
  • End-to-end digital document solution.
  • Enterprise-level security.
  • Analytics included.
  • Intelligent search.
  • Scalable to your needs.

Pros:

  • Streamlines workflows by keeping everything on one platform.
  • Authoring and publishing can be handled by individual marketers.
  • Easy authorization of workflow.
  • Can handle massive content loads.
  • Can manage multiple sites at once.

Cons:

  • Steep learning curve.
  • Requires different sign-ins to access different areas.
  • Doesn’t integrate well with external DAMs.
  • Not ideal for communities and forums.

Ecommerce Platforms

15. BigCommerce

If you’re looking for scalability in an SEO-friendly WordPress alternative, BigCommerce might be the right option for you.

It features strong SEO support and smooth multi-channel integration, and there are no platform fees or commissions.

However, customer reviews weren’t overly favorable regarding setup, and this ecommerce-targeted platform isn’t the best for small businesses or stores with tight margins.

Key Features:

  • Full hosting solution.
  • No software to self-install.
  • Drag-and-drop visual builder.
  • Extensions are available.
  • Optimized for mobile.
  • Blog module.
  • Ecommerce store.
  • Social media tools.

Pros:

  • High level of customization options.
  • Over 100 themes to choose from (including some free).
  • No platform commission fees.
  • Free subdomain available.
  • Customer support.

Cons:

  • No free version is available.
  • No access to source code.
  • Pricing is based on revenue, which isn’t great if you have tight margins.

16. Shopify

One of the most popular ecommerce platforms on the market, Shopify, is designed to help you sell products.

That gives this option a major edge in the post-COVID digital shopping era, especially if your Shopify site is optimized for SEO.

Although Shopify can handle blogging and other niches, it isn’t the best solution for anything outside of ecommerce needs.

Key Features:

  • Full hosting solution.
  • No software to self-install.
  • Drag-and-drop visual builder.
  • Extensions are available.
  • Optimized for mobile.
  • Blog module.
  • Ecommerce store.
  • Social media tools.

Pros:

  • All-in-one website builder and platform.
  • Premade designs and templates.
  • Free subdomain available.
  • Customer support.

Cons:

  • No free version is available.
  • No access to source code.
  • Platform commission fees.

17. Magento

Magento is an ecommerce-based platform with more bells and whistles than Shopify.

And while it offers a ton of business features especially suited to large-scale enterprises, it’s not the easiest platform to use.

Magento specializes in ecommerce and not much else. If you want a website that capitalizes on different features, your investment in Magento probably isn’t worth your time.

Key Features:

  • Option to pay for Magento Commerce for a full hosting platform or obtain the free, open-source software to install on your own web server.
  • Drag-and-drop visual builder.
  • Extensions are available.
  • Optimized for mobile.
  • Ecommerce store.
  • Social media tools.

Pros:

  • All-in-one ecommerce platform or open-source ecommerce software package.
  • Free version available.
  • Designed for large-scale ecommerce.
  • Premade designs and templates.
  • Free subdomain available (mainly for setup and testing purposes).
  • Customer support (paid version only).
  • Access to source code with the downloadable version.

Cons:

  • No blog module, although you can add it as an extension.
  • Not optimized for web projects or website purposes outside of ecommerce.
  • The steep learning curve for inexperienced users.
  • A large investment for small-scale ecommerce.

18. Prestashop

Prestashop is a freemium open-source ecommerce platform that allows you to set up stores on your host or via the cloud. 

Available in 65 languages, it offers a powerful interface that is responsive to mobile users.

Prestashop has a variety of add-on features and provides a reliable online shopping solution.

Key Features:

  • Customizable to your needs, including themes and features.
  • Includes backend tools like payments, shipping and data.
  • Community of translators for multilanguage digital stores.
  • Secure payment modules.
  • Scalable.
  • Includes demographic assistance.

Pros:

  • Free version available.
  • Open source, so you can customize your site to your needs.
  • 5,000+ themes, modules, and services are available with the premium plan.
  • Excellent user experience.

Cons:

  • Limited scalability.
  • No support team.
  • Initial setup requires some programming knowledge.

19. OpenCart

A PHP-based ecommerce solution, OpenCart is free to use. Flexible and customizable, it comes with access to a dedicated community to help you troubleshoot.

Because it’s open source, there are extensive add-ons and modules for just about anything.

Features:

  • The administrator dashboard gives you information at a glance.
  • User management allows you to assign permissions and separate access.
  • Allows you to run multiple stores from one dashboard.
  • Customizable variables let you include options for sizes, colors, or anything else.

Pros:

  • The platform is completely free, as are many add-ons.
  • Extensive metrics and reports provided.
  • Works with your current payment gateway.
  • Comes with dedicated technical support.
  • Flexible.

Cons:

  • Often creates duplicate pages, which can cause SEO problems.
  • Not all extensions, modules, plug-ins, and add-ons work well together.
  • Checkout can be slow, particularly if you have numerous plug-ins.
  • Can be difficult to import a list of inventory.
  • Requires some degree of technical ability for optimal use.

Blogging Platforms

20. Medium

Rather than joining the others on this list as a site builder or web software, Medium stands alone as a publishing platform with its own community and user base.

This is a great solution if you’re a blogger looking for an inexpensive way to publish content.

But remember that you don’t have customization options, meaning you can’t brand your own website.

If you need a unique website with design control, Medium isn’t going to suit your requirements.

Key Features:

  • Full hosting solution.
  • No software to self-install.
  • Optimized for mobile.
  • Blog module.
  • Limited social media tools.

Pros:

  • A community site for blogs.
  • Free version available.
  • Medium Partner Program to earn revenue.
  • Customer support.

Cons:

  • No extensions.
  • No ecommerce stores.
  • No premade designs or themes.
  • No free subdomains.
  • No third-party extensions.
  • No access to source code.

21. Ghost

This platform is a WordPress contender for blogging, but Ghost’s capabilities are limited for anything more.

Ghost is a simple and straightforward platform to suit your needs if you’re in the right niche.

But if you know your website might grow, remember that Ghost isn’t designed to scale a blog up into a business website or complex project.

Key Features:

  • Option to subscribe through Ghost’s hosting platform or obtain the free open source software to install on your own web server.
  • Basic drag-and-drop visual builder.
  • Extensions are available through integrations with other tools.
  • Optimized for mobile.
  • Blog module.
  • Ecommerce store (subscription only).
  • Social media tools.

Pros:

  • All-in-one website builder and platform.
  • Free version available.
  • Premade designs and templates.
  • Free subdomain available with the paid version.
  • Customer support.
  • Access to source code.

Cons:

  • Not compatible with all third-party web hosts.
  • Highly specialized with limited capabilities beyond blogging.
  • Not built to scale up into a business site or complex website.

22. Tumblr

Tumblr is a unique blend of social media and microblogging.

Like a traditional social media platform, it allows you to post status updates and share images, as well as re-blog posts your audience may find relevant.

Customizable to your needs, it has a unique tagging system that helps you accurately target an audience and build a community.

Key Features:

  • Features strong social media functionality.
  • Customizable.
  • Google Analytics Integration.
  • Unlimited storage.
  • Ad-free blog themes.
  • Free SSL certification.

Pros:

  • Free to use; no upgrades are required to access all features.
  • Free web hosting.
  • User-friendly and easy to set up.
  • No storage limits.
  • Can post audio, video, images, gifs, and more.

Cons:

  • Daily posting limit (250/day).
  • Files must be under 10 MB.
  • No plugins.
  • Safety and security leave something to be desired.
  • Unsuited to long-form content.

23. Bluehost

After Typepad stopped accepting new signups in 2020, EIG began directing people to Bluehost for their web hosting needs.

Bluehost supports over 80 open-source projects beyond WordPress, including Drupal, Joomla, and phpBB. It’s currently used by more than 2 million websites.

Key Features:

  • Domain names can be purchased through Bluehost.
  • Versatile hosting options let you choose what works best for you.
  • Dedicated servers and virtual private servers are available.
  • A variety of plans are available based on your needs.
  • Comes with customer service chat options.

Pros:

  • The first term is inexpensive.
  • Lots of storage and unlimited bandwidth.
  • Good uptime.
  • Free SSL certificates.

Cons:

  • Extra features come with added costs, which can get pricey.
  • High renewal rates.
  • Speed could be better.
  • All servers are U.S.-based.

24. Blogger

If you’re going to name your company “Blogger,” you better be good at blog hosting; it shouldn’t be surprising that Blogger delivers.

Acquired by Google in 2003, Blogger is more than just one of the oldest blogging platforms; it’s also a CMS.

Free to use, it lets you publish everything in your own personal space, whether it’s a business blog or a series of posts about your favorite Harry Potter characters.

Your site can be hosted at yourname.blogspot.com or your own domain.

Features:

  • Clear analytics.
  • Included layout/themes.
  • Monetization options, including Google Adsense integration.
  • Uses Google security.
  • Unlimited storage.

Pros:

  • Free to use.
  • Extremely user-friendly.
  • Free SSL security.
  • Good uptime.

Cons:

  • You don’t own your website.
  • Fewer options and control over design.
  • Limited support.
  • Hard to port to a different platform.

Community Management

25. vBulletin

If your site’s primary purpose is to create a community and host forums and message boards, vBulletin may be the right choice for you.

Easily installed on any web hosting service or run from vBulletin’s cloud, its primary focus is on community websites, though it does include tools for content discovery and site management.

It comes with various templates, graphics, and styles, so you can customize your forum to your brand.

Key Features:

  • Built-in SEO and security.
  • Includes a chat app.
  • Easy to get started.
  • Built-in applications.
  • Optimized for mobile users.
  • Blogging functionality.
  • Fully customizable.

Pros:

  • Frequent patches and bug fixes.
  • Customer support.
  • Easy to install and get started.
  • Designed to host forums.
  • Includes templates.

Cons:

  • No free option.
  • Limited features compared to some other platforms.
  • Requires some tech skills to take full advantage of the functionality.
  • It can’t customize code for the cloud-based version.

Which One Is Right For You?

Including WordPress, you have 26 options for building your website.

So, how do you know which one is right for you? It comes down to your needs and what you want your website to accomplish.

If you’re looking to create a website that is ecommerce-first, you’d be well served to pick from one of the options listed in that section.

On the other hand, if you’re primarily interested in blogging, you’ll want a platform that focuses on that.

And if you want one that does everything, well, there are a few on the list.

Hopefully, by practicing this, you’ve gained a little insight into which platform will work best for you.

More Resources:


Featured Image: GaudiLab/Shutterstock

Thu, 04 Aug 2022 23:39:00 -0500 en text/html https://www.searchenginejournal.com/seo-friendly-wordpress-alternatives/457437/
Killexams : How Often Should You Redesign Your Website In 2022

(MENAFN- Robotics & Automation News)

How Often Should You Redesign Your Website in 2022

July 21, 2022 by David Edwards Leave a Comment

In this article, you can read everything about redesigning your website. You can find out reasons for changing your website design, what benefits it provides, prices for updating your site, and factors that influence the cost.

With the current rapid development of technology, every company or entrepreneur has a website, and this is not surprising. Now, every person with the desire to find some type of service goes on the Internet first, because there are numerous available offers.

If you want to have a successful business, you need to create a modern, and responsive website. And if you already have one of the websites that need redesigning, our article will help you to deal with potential problems.

Also, we will share with you our own expertise in website redesign costs, to provide you with even more value on this topic.

What should be the reasons for a website redesign? What are the benefits of a website redesign?

One of the biggest possible issues is the slow loading of your webpage. The fast loading speed is vital for a high-quality site, and it is what makes the first impression on customers.

Every millisecond can make a difference and customers begin to lose their focus on the task they are performing starting as early as 1 second. And 40 percent of users are likely to quit the site if they wait more than 3 seconds, according to data by Kissmetrics.

What should your site look like? A well-designed webpage should not only be good-looking, but also it should be usable, modern, and responsive for all devices. With all these features, your business definitely will have satisfied customers, which means it will have success.



“People don't use a product because of the great design; great design helps them use the product.” – Viran Anuradha Dayaratne, UX Technical Architect

What are the key website redesign services?

There are many options that can influence the cost of a website redesign, so you need to determine the amount of work before estimating the expense budget for redesigning.

You should think about what is missing and what you want to change because on this basing you can redecorate, rewire, remodel or rebuild your website. Only after this, you can find out the potential website revamp cost.

Redecoration

The cost of this approach generally is the lowest, among other web redesigning approaches, but it really will be contingent on the method of work and the workers that you choose to complete the task. Redecoration requires the least amount of work for a site redesign, it concerns only site appearance and layout.

It will help you when you want to make a color change, add some new images or videos, and insert pulls or carousels. But redecoration won't change the speed of page loading or responsiveness of the website, because it refers only to the design. So this approach is not the magic wand for your business, but if your site functions great, it can make a difference.

Re-wiring

Re-wiring is a much deeper approach to redesign an existing website, which can help make your website faster, more modern, productive, and handy by using the latest technology. It includes modernization of your code and/or back-end infrastructure, changing the Content Management System, migrating to the Cloud to boost the loading speed of your website, and providing more safety and availability for your customers.

Understandably, re-wiring will cost more than redecoration. The price will include expenses on additional subscriptions, plugins, UX design services, migration plans, and the work of proficient tech experts.

Remodeling

Remodeling includes options from two previous approaches for redesigning websites. In addition to a faster and more well-designed website, you get updates that will make your page even more functional.

Remodeling takes more money and time but will supply better results. You need a team, which insists of a Back-end developer, a web designer, and a tech expert. They will help you with all task problems and do their job professionally together.

Rebuilding

The deepest approach among other options for website makeovers, which changes almost everything on your website. Be prepared for the highest website design cost estimate . The main idea will stay the same, but the actual code is completely changed.

You may need this when you want to change your site significantly or shift it in style. In point of fact, you will create a new webpage from scratch, but with the information from the old one. If you want to do a rebuilding, you need to change Content Management System, design, servers, code, and databases.

The main factors that impact website redesign cost

When you found out what you want to Excellerate and which website redesign process fits you the most, we can talk about the main factors that affect the price.

Size

The quantity of the pages you want to have on your website, their approximate size, and content outline. All these specifications refer to the necessary size. You should think over these questions and decide whether you need a content maker for this task or you can do it by yourself.

Only then you can estimate an indicative price. But remember, more pages need more time, content, small details, amendment, and more money in the end.

Complexity

With the big amount of pages comes complications, but above them exist too many features that also need to be taken into account. An average cost to redesign a website is a combination of several functions, integrations, variety, and quality of content, the usability of the design, marketing costs, database usage, and establishment of a content management system (CMS)

Here are some website redesign tips:

  • You need to have specific knowledge of platforms, which you can use for redesigning, such as WordPress, Drupal, Magento, Joomla, Weebly, and so on.
  • Website functionality can be increased with API integrations. The more integrations you have, the higher price for a redesign will be. But you should be informed about some integrations that have a bad influence on the productivity of your website and what prospective problems might cause some of them because all of them increase the total website update cost.
  • Your expenses are also impacted by your decisions about content development. You will spend more money if you hire an agency or a professional copywriter. But if you have a limited budget, you can write articles by yourself, and reduce the amount of content on your page. In this case, don't expect that your business will have brilliant results.
  • However, you can't save it on the database. It is a vital element of your website, without which it won't ensure high productivity and provide reliable backups.
  • Implementation of a CMS is not compulsory, but it boosts the service of non-technical workers. Nevertheless, if you want to use it, the most affordable option is WordPress, but still exists in many of the more expensive systems.
Design

Price is also influenced by a type and complexity of a design. Will you be satisfied with a stock-images, or do you want to hire an illustrator to supply your website a more unique feel? Do you imagine infographics, videos, or animations published on it?

But you need to keep in mind that the speed of loading of websites declines with the expanding quantity of content on pages, and the price gets bigger. You can use mitigation techniques on your code and server environment, however, it may take some extra time, money, and work.

The average cost of website redesign independently

As you can see, you have three options on how to redesign your website: you can do it by yourself, hire a team, or outside experts. Obviously, the cheapest option is the first one. But for this option, you need to have enough time and knowledge. If it's not a big deal for you, then your expenses will span from $1,000 to $5,000 on average.

You should be prepared to spend a lot of time on every detail. Also, the terms of functionality will be constrained without knowledge of coding. But if you have a small business this option fits you perfectly. The typical website design costs will be the lowest for this option.



What are the freelance web design prices?

If you decide to hire a freelance designer or a developer you will have less work and more concentration to focus on the business plan because now you shouldn't learn how to code and use different programs.

The freelance web design prices will vary depending on your aims and the level of your worker's qualifications. The cost will range between $2,000 to $10,000 for a simple website, and from $10,000+ for a more sophisticated one.

Using this option, you should be ready to get a professionally designed website. But remember, these workers will only follow your orders, don't expect advice or some additional input from them and as they usually have several tasks at the same time, the design will take more time.

Freelancing is a good choice if you do not need a very difficult website, then this cost will be justified. You should think about hiring an agency for the more complex project because prices are the same.

How much does it cost to hire a website redesign agency?

This option is perfect for you if you need a lot of free time because you will have it. An agency guarantees you brilliant results and complete fulfillment of your desires. The big team of high-qualified experts will make your website design modern, responsive and usable.

They can help you to develop your ideas, recommend how to Excellerate your product and make everything for the best results. An agency team has years of work experience with digital project development, and they know what people want and how to supply it to them. You should expect long-term collaboration if you hire a team.

Hiring an agency is the most expensive option for redesigning your website, but it's worth it. The average cost to redesign a website with an agency is from $25,000 for a simple redesign and up to $100,000+ for a complex project.

A website redesign agency will supply you a sitemap architecture and receive detailed recommendations on design and execution. The team will not only think over every step of your business plan, but they will also think ahead.



FAQ

How often should you redesign your website?

With the rapid development of modern technologies, new trends appear every year, so you need to have a relevant and usable website. We recommend redesigning a website every two or three years to keep it handy and up-to-date.

How long does a website redesign take?

Everything depends on the complexity and size of potential redesigning. On average, it takes around 14 weeks from the discovery stage to launch.

How do you know if your website needs a redesign?

If your website is not responsive for all types of electronic devices, has a slow loading speed, its design is obsolete, users don't stay long on it or your business is going through a rebranding, your website needs a redesign.

What are the benefits of redesigning a website?

Your website will be up-to-date, usable on all devices, and more comfortable for clients, which means bigger requests and income. The redesign will make your SEO and website more productive. Also, updated content will help you to promote trust and brand recognition amongst consumers.

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Thu, 21 Jul 2022 06:41:00 -0500 Date text/html https://menafn.com/1104570554/How-Often-Should-You-Redesign-Your-Website-In-2022
Killexams : Campaigner Review
  • Campaigner is the perfect email marketing software for midsize and larger businesses ready to scale up their email strategies.
  • Campaigner provides key services for large businesses that other email marketing software programs lack, such as autoresponders and automation workflows.
  • Midsize and large businesses can use Campaigner to integrate with social media and optimize custom features.
  • This review is for small business owners considering Campaigner as their email marketing software. 

Many businesses use email marketing to expand their target market, connect with loyal consumers, and scale their brand. While many email marketing tools are available today, few of them provide seamless integrations and quality features that supply large businesses the chance to win over their target audience. Campaigner enables marketing teams to do so with ease, creating campaigns in the most manageable way possible for their workflows.

Campaigner Editor’s Score: 92/100

Pricing/value 88/100
Features 95/100
Customizations, add-ons and integrations 94/100
Ease of use 88/100
Customer support 94/100

Why We Chose Campaigner as Best for Larger Businesses

We chose Campaigner as the best email marketing software for larger businesses for its ease of use and customizable features, which allow you to increase your email marketing efforts to reach a wider audience.  

Campaigner offers functionality its competitors lack, including detailed automation workflows and autoresponders. With these features, you can customize your messages and automate triggers that will send emails based on a date or action you specify. You can schedule an email to send on each customer’s birthday, for example, or send a welcome message when a user first subscribes. These triggers come in handy for larger businesses that require follow-ups with multiple contacts.

Campaigner also allows you to integrate your email marketing efforts with social media platforms. For example, you could embed your company’s social media feed into emails, encouraging customers to follow you on social as well.

Key TakeawayKey takeaway: Campaigner offers customizable features that its competitors lack, including automation for triggered emails. It also helps you wade through long contact lists while ensuring each recipient feels valued and engaged with personalized emails.

Pros

Campaigner is the perfect option for businesses with a large contact pool, along with its various other benefits.

  • Customizable features: Email automation, reports, personalization and experimentation are just a few of the customizable features Campaigner offers. For example, you can automate responses, test your subject lines, and segment your contacts to send a foolproof email that’s fine-tuned to capture the attention of your target customer.
  • Automated workflows: Campaigner helps you devote your time to where your business needs it the most. Built-in marketing automation manages the exact emails sent to a certain group and at what time without you monitoring every stage.
  • Social media integration: You can embed your company’s social media feeds directly into your emails, which can boost your engagement through a multichannel marketing strategy. 

Cons

While Campaigner has plenty of benefits, it has a couple of downsides:

  • A credit card is required for the free trial. Campaigner offers a free trial, but you have to enter your credit card information to access it. Your card will only be charged if you agree to the plan after the 30-day trial; however, most email marketing solutions do not require you to provide a credit card for a free trial at all.
  • There’s no free version. Campaigner only offers paid options, unlike other email marketing solutions we reviewed.

Usability

Campaigner’s drag-and-drop editor is easy to implement into your daily workflow. With over 900 templates, you can customize emails with your company colors, images, and your logo. The platform is easy to navigate as well, with every tool organized into a series of logical drop-down menus at the top of the screen. Even new users should be able to find what they’re looking for without much trouble.

Campaigner templates
Campaigner offers over 900 templates, and its drag-and-drop editor allows you to build attractive emails quickly.

Source: Campaigner

Additionally, Campaigner’s Reputation Defender helps ensure your brand’s image stands strong. This tool can Excellerate campaign engagement, deliverability, and ROI while ensuring your emails go to legitimate addresses so you don’t risk your security. This makes campaign management straightforward, even if you’re new to email marketing. 

Campaigner Features

Workflows Drag and drop elements to create custom workflows.
Autoresponders Send emails automatically with triggers such as a customer’s birthday, holiday or customer sign-up.
A/B split testing Create slightly different versions of an email and test each to see which performs better.
Full email editor Use ready-made templates or create your own design for email campaigns using Campaigner’s drag-and-drop features.

Workflows

Campaigner workflow builder
Campaigner’s visual workflow builder can help you better engage with your target customers while increasing your campaign’s efficiency.

Source: Campaigner

You can create complex email automation sequences with Campaigner’s drag-and-drop workflow builder. This effective form of automation helps you and your team customize your own workflows while nurturing leads, winning customers, fostering repeat business, and turning loyal consumers into brand advocates. If you use multiple triggers throughout the buyer journey, your emails will automatically go out for important events – from a customer’s first sign-up to their subsequent purchases and other interactions with your brand – or based on metrics you set, such as conversion values or contact fields. You can customize messages based on where a recipient is in the customer journey, tailoring your marketing techniques to their place in the sales funnel. 

Autoresponders

Autoresponders are instantaneous emails sent in response to certain triggers. For example, if a customer replies to your email, Campaigner’s automation of reactive messaging ensures they aren’t left waiting for a response, wondering if you even got their email.

If a customer takes another specific action, such as making a purchase or requesting a demo from you, they can automatically receive a thank-you message, a welcome email, a purchase confirmation, or another automated response you’ve set. You can also create recurring messages to touch base with your customers, calling attention to renewal notices or incomplete purchases to reduce your cart abandonment rates.

Campaigner’s autoresponders let you personalize email messages for milestones such as customers’ birthdays or anniversaries. This helps you retain your customers’ interest in your emails, no matter how large your email marketing contact list

A/B Split Testing

A/B split testing optimizes emails to increase engagement, interactions and conversions. With this feature, you can make tweaks to an email and send out the different versions to see which provides a better overall experience for readers. For example, you can test different subject lines, the design of the email, the “from” name, and your call to action

Campaigner will then detect which version has the best results and send that email to subscribers. Based on the test emails, it can also determine when to send the email for the best open rates. [Learn how to write email subject lines that Excellerate your open rates.]

TipTip: Campaigner’s A/B testing tools can help drive a successful marketing campaign, but if you’d like to see the current best practices, check out our “Small Business Guide to Sending Marketing Emails.”

Full Email Editor

Campaigner’s email editor boasts various features, including tables and customizable elements. Using a drag-and-drop editor, plain text, or HTML, you can create your own design or build on Campaigner’s ready-made templates to produce eye-catching email campaigns. These templates are fully responsive on all platforms, so you can design your emails on your desktop, smartphone, or tablet.

Not sure how to create a professional-looking email that will draw in readers? Campaigner provides video tutorials on how to create top-notch emails with its editing tools while keeping the process simple. 

Campaigner Cost

Campaigner pricing
Campaigner is best suited for businesses that have a lot of customers and need to send a large volume of emails.

Source: Campaigner

Like other email marketing platforms, Campaigner prices its product based on your number of subscribers. Each Campaigner plan has various features, such as media hosting, a drag-and-drop editor, geolocation, custom footers, A/B split testing, email reports, autoresponders, social media integration, customer segmentation tools, and over 900 email templates.

The Starter, Essential, and Advanced plans can be billed either monthly or annually, saving you 18% if you choose annual payments. These are the prices and features you get with the month-to-month model:

  • The Starter plan begins at $59 per month for up to 5,000 contacts. 
  • The Essential plan is $179 per month and supports up to 25,000 contacts. It includes the Starter plan’s features as well as dynamic content and exclusion lists. 
  • The Advanced plan is $649 per month and allows 100,000 contacts. It has all the features in the Essential plan as well as automation workflows, reports on purchase behavior, API access, static segment sampling and sales engineering. 
  • The additional eCommerce plan starts at $79.95 per month. You can add this on to get Shopify and Magento integration as well as unlimited contacts.

Key TakeawayFYI: Campaigner does not offer a free plan, but it does have a 30-day free trial that supports up to 1,000 contacts. During this trial, you can access each feature of the paid plans. The free trial requires you to provide your credit card information, though – a stark difference from other email marketing services we evaluated.

Campaigner Setup

Campaigner offers tutorials, tips, and how-to content on its website, making it quick and easy to start working with the platform. Share these setup tips with your team during the onboarding process to make sure everyone knows how to implement the software and how it will fit into their daily work schedule based on their role.

When you implement Campaigner, you can integrate it with Google Sheets and Forms, Eventbrite, LinkedIn, SurveyMonkey, and other platforms to utilize in your email campaigns. 

Campaigner Customer Service

You can reach Campaigner by phone, email or live chat on its website. The live chat customer support answered our questions in a friendly and timely manner. Campaigner has further tools in the resource center on its website, including infographics, webinars, video tutorials, and case studies.

Campaigner’s customer support team is available from 4 a.m. to 8 p.m. EST, Monday through Friday. In case you have questions outside these times, Campaigner’s knowledge base has over 350 articles in over 25 categories and video guides to help you navigate the software, troubleshoot, and make the most of its tools.

Drawbacks of Campaigner

While Campaigner is designed to support hefty email lists, which is perfect for large businesses, it does have its limitations. For example, the 30-day free trial requires a credit card to sign up, and the software doesn’t have a free version, unlike other email marketing services. Also, the large price tag may put Campaigner out of reach for small businesses on a budget, so we recommend it for larger businesses with high marketing budgets and lengthy contact lists. [Follow these best practices to maintain your email marketing list.]

Methodology

To find the best email marketing software, we first created a list of popular email marketing platforms and services based on online research. Next, we assessed each service’s online reputation and narrowed it down to a few finalists. Finally, we conducted in-depth research by investigating each finalist’s offerings, evaluating pricing structures, testing the customer support, watching tutorials, practicing user reviews, and even trying out the software when demos were available. Campaigner is our best pick for larger businesses thanks to its ease of use, ability to support massive email lists, and customizable features.

Campaigner FAQs

How does Campaigner handle unsubscribes? 

Campaigner offers two ways for readers to unsubscribe from emails: list-level and account-level unsubscribes. It allows you to choose the method that works best for your business model and your customers.

With the list-level unsubscribe option, contacts can unsubscribe from specific mailing lists (like monthly newsletters or a “daily deals” list). Contacts who choose the account-level option unsubscribe from all Campaigner mailing lists connected to their account.

How does Campaigner price its services? 

Campaigner charges you based on your business’s number of email subscribers. The four pricing tiers are billed monthly or annually. If you pay for an annual subscription, you receive an 18% discount off the monthly rates.

What user roles and permissions does Campaigner offer?

  • The Account Owner has full account access. Only one user is assigned to this role.
  • Designers direct various content capabilities for email campaigns and experiments while using autoresponders, forms, and campaign assets.
  • Email Marketers have full account access, not including user management settings and user billing information.
  • List Managers are in charge of sorting contacts, lists, custom contact fields and segments.
  • Reporting Users can view, manage and export various report types.
  • SMTP Users can send Simple Mail Transfer Protocol (SMTP) messages – emails sent from one designated email account to another via the internet – and view SMTP reports while managing user preferences.
  • API Users can use their credentials as authentication for Campaigner’s RESTful API. 

Overall Value

We recommend Campaigner for …

  • Midsize and larger businesses.
  • Businesses with at least 5,000 email contacts and various email lists.
  • Businesses ready to integrate email campaigns with their social media.

We do not recommend Campaigner for …

  • Small businesses that don’t have many contacts yet.
  • Businesses with low budgets for email marketing.
  • Businesses searching for a free version of email marketing software.
Fri, 15 Jul 2022 01:51:00 -0500 en text/html https://www.businessnewsdaily.com/16594-campaigner.html
Killexams : How To Quit Your Job the Right Way

When I was at a corporate IT job, I kept wondering: What are all these people doing?

Many people were on the phone. Or were already outdated by new software systems. The corporation wouldn’t fire them until much later. When layoffs were mandated.

But they were mandated. And they lost their jobs. And now I don’t know where they are.

I ran into one of these useless people at a minor league baseball game about seven years ago.

I said, George, what are you doing these days?

He said, I follow this one team. I go around to all of their games. He pointed to a woman in the first row of seats.

See that woman? She’s married to one of the players. I sat next to her at dinner last night.

I walked back to my seat. I thought to myself, good ol’ George. Like I used to say to myself when we sat next to each at work 14 years prior to that. Things change — and then they don’t.

As for me, 14 years later, I have my masks also. I am trying.

Automation is eating the world

Here’s the problem: Industrialism consumes itself. As an example: Every time a line of software is written, a job is lost.

Software increases automation, which removes the need for a worker.

Think of all the innovations happening and what they replace:

  • Artificial intelligence removes the need for thinkers of basic jobs (and later…more advanced jobs).
  • 3D printing removes the need for construction and many manufacturing jobs.
  • Virtual reality is going to be a trillion-dollar industry that removes the ultimate middleman…air and distance.
  • Robotics removes the need for much manual labor. Walmart shelves are already being stocked by robots and not humans.

And on and on. Autonomous cars remove the need for drivers and will eventually replace public transportation.

Robin Chase, the founder of Zipcar, told me that automated cars will eliminate 90 percent of the auto industry.

Biochemistry and personalized medicine will turn insurance and the drug industry upside down.

If the ultimate innovation happens — “the cure” — then doctors will be needed less.

All innovation consumes the innovation of the generation earlier.

Corporatism, which is different from capitalism, wants to appease shareholders, not employees.

Employees are paid salaries that allow the shareholders to extract as much profit as possible.

And innovation forces the gap wider between the needs of the shareholders at the top and the employees who are moving closer to the bottom.

This is not a bad or a good thing. It’s reality.

Corporations want to ultimately fire you, whether you like your job or not. Their entire purpose is to create and squeeze the efficiencies out of you until you drop dead or are no longer needed.

OK.

You can love your job so you don’t want to quit. But the company that hires you eventually will quit you.

Eventually they will squeeze every bit of profit out of you. Eventually you will join the class of workers who have become outdated. Eventually they will fire you.

Quitting at the right time

Wait.

View your life as a business. A business has many product lines and shifts many times during the course of its life.

Let’s call your life, Me Inc.

When you have a single job, your life has a problem. Me, Inc has only one product (you) and you are charging, by definition, less than what Me, Inc should charge.

Why? Because, a corporation is really the distributor of Me, Inc. It buys you and then rents you out for a higher amount to it’s customers. Customers that you may never even meet or see.

And you have no other product. Because the corporation fills up all your time or you get “warned”.

The corporation (in partnership with the mortgage industry and your bank) tethers you to a location to make it harder for you to seek out alternatives.

The corporation often only hires people who paid $100,000 or more for a piece of paper (a degree) when they were ages of 18-22. This tethers you even more because you have to pay back that money or the government comes after you.

It’s a partnership of corporation and government and college to enslave you.

Our goal is to break out of the slavery.

And the corporation even dictates your social behavior of how you can interact with your new “friends” at the workplace.

The manual of rules is bigger than you can read to make it as easy as possible for them to discipline you or get rid of you once Me, Inc has exhausted its own resources.

You have become an asexual, friendless, low self-esteem person handcuffed to a file cabinet that contains your mortgage and your student loan debt.

But even though it’s only one line of income for Me, Inc, it pays the bills. Until it won’t anymore.

Let’s say you have a great idea. By the way, if you exercise your idea muscle by writing ten ideas a day, you WILL have a great idea.

You will want to leave your job as quickly as possible. But have patience. Look:

Steve Wozniak stayed at Hewlett-Packard before he finally jumped to Apple.

Bill Gates stayed at Harvard until he wrote the first code for what became Microsoft Basic.

Larry Page and Sergey Brin stayed in graduate school until Google started to become viable as a business. They even tried to sell their business to Yahoo for one million but Yahoo said no.

I never started a great company like the above. Many of the companies I started were consumed by innovation so fast I either failed or was lucky to sell before that innovation hit.

But for my first business, I stayed at my full time job for 18 months until I finally jumped.

I loved my job. And it paid well. And I liked my friends there and my boss was even a good boss.

So I left when my side-business was finally able to replace my salary and a little more (a “little more” because you have to be compensated for the risk). I stayed at my full-time job for 18 months until I left.

My side business then was able to flourish until it was sold a year later. But I never would have been able to do that if I jumped too early and was scared and anxious all of the time.

The best entrepreneurs are not risk-takers. They spend every day reducing risk.

They have an “evil plan.” Every day they work a little on that evil plan. The evil plan compounds. Then they make the jump.

The myth of the entrepreneur is that he or she takes massive risks.

Entrepreneurs like to spread that myth to destroy the lives who attempt to jump across the lagoon of dragons before the right time.

Don’t jump.

How do you know its the right time?

I was talking to Scott Adams of “Dilbert” fame. Scott is the master of cubicle psychology (read “Dilbert”).

Scott was an engineer at a firm and he hated it. He tried and failed at about 20 jobs until he finally wrote a cartoon called “Dilbert.”

He sent the cartoon strip to the company that syndicates cartoons to every newspaper. The woman who read it hated it. She threw it to the floor of her car.

She picked up her husband who was also an engineer. He picked up the cartoon and started laughing. “This is great!” he said.

So she called up Scott Adams and the rest is history. He quit his job.

But this is when he had already tried 20 other ideas.

Life does not promise you stability. IT PROMISES YOU A LABORATORY. In that laboratory you can experiment.

Before I quit my job I tried: a TV show, a novel, starting a tea company (ugh!), starting a record label, starting a software company to make intranets, and finally starting the company I ended up at (Reset, Inc, which made websites for entertainment companies).

Some people think they have a passion. They don’t. In 80 years of life you might have 500 passions. 500 things that are your “purpose.” Don’t be hypnotized by any one of them.

A passion is a theory. Now you have to test your theory. The world is your laboratory. Construct the experiment that will test your theory. Then test and test and test and tweak and test more.

Was the theory correct? Did it provide a sustainable income and interest? If so, then quit. If not, then move on.

It might take two weeks to test. It might take five years. This is why you can’t just test one theory (passion/purpose/job/business).

You have to test many at the same time and constantly be dropping some and adding others.

Else you will be disappointed and you will fail.

How to come up with business ideas to test

I was depressed. And I had about four months before I was dead (meaning: I would run out of money).

The idea muscle is like any other: it atrophies without use. Mine had atrophied.

Every morning I would leave for “work” (I was unemployed and unemployable at that moment) and go to a cafe.

I’d read parts of one book on games, one non-fiction, and one fiction. The non-fiction could be any topic.

I’d pull out a waiter’s pad. I’d write down ten ideas. I’d write down ideas for businesses, or ideas for other people’s businesses (because in Me, Inc. your customer might be other businesses instead of other humans).

I sent out ideas to businesses I can help. I didn’t say, “How can I help you?” I gave them the ideas and didn’t expect anything back.

This was in 2002. 14 years ago. I started doing it every day.

I also did it this morning.

What to do with your ideas

It’s just exercise. If you write down ten ideas a day, that’s 3,650 ideas a year.

Maybe you will have ten ideas worth testing among those 3,650. Maybe one idea will be good. And that would be a great result.

If an idea is good, then after you write it, it might stick in your mind a little. Then the next day you can write down ten ideas expanding on that one idea. Until you have an idea to test.

But never forget it’s just exercise so that your idea muscle is ready once the good idea comes along.

George Lois, who has written many great books on advertising, once wrote a story. He told his employees they had a new client and he needed a good idea from each of them by lunchtime.

None of them had even a single idea by lunchtime. So George told them, “I need ten ideas from each of you in an hour.”

He came back an hour later and they all had ten ideas done. Most of them bad. But they had the ideas.

More ideas are better than one idea. Then let experimenting take over.

How to test an idea

Now you have to test.

One exercise is to write down “10 ideas to test an idea.”

Example #1: Call up 10 people in the demographic of your idea. Describe it completely. Or, if it’s easy, make the idea. Now see how many of the ten will buy it.

Example: if you want to start a restaurant, first make dinner at your house, invite your friends over but only if they pay $20 to eat your meal. See the reaction.

When I first started making websites for companies, I called up every friend I had working at different companies. I asked them if they needed a website built for their company and I told them why it was important.

Twenty or fifty people said “no.” One or two said yes. And I was in business.

Example #2: Facebook ads. You have an idea for a new diaper that is “self-cleaning” and reusable and easy to attach (I know, this is impossible).

Make a Facebook ad: “New, self-cleaning diaper! Reusable for years!”

See if people click. Have them click to a website where you can collect their email address in exchange for info when the diaper is ready (plus offer a discount).

Then make some samples, write the people who signed up, see if they buy and can provide testimonials.

If all works, then you can scale. You now have a business.

What to do if you can’t come up with a business idea

If you keep coming up with ten ideas a day , you will come up with a business idea.

Anders Ericsson is the scientist who popularized the 10,000 hour rule.

The 10,000 hour rule suggest that with 10,000 hours of “dedicated practice” you can do almost anything.

Many people who practice for 10,000 hours end up no better than when they started. They have to do “dedicated practice.”

Dedicated practice means many things. But start with “every day,” “learn from failure,” “fail fast,” “break complicated tasks down into smaller chunks and get good at those smaller chunks.”

For instance, he picked out random students and made them into world champions of memorizing strings of 100’s of digits read out loud at 1 digit per second.

He demonstrated that by the time Mozart was 7 years old it wasn’t that he was amazingly talented, it was that he had already put in 10,000 hours of study in a house filled with musicians and musical instruments.

Ideas are a practice:

  • Practice every day coming up with ideas.
  • Do “2 week experiments.” Pick out an idea and say, “I’m going to try this for two weeks.”
  • See if it fails. If it does learn from it.
  • Repeat.

If you have trouble coming up with ideas. Do this:

Idea Sex

Take an old idea. Take a new idea. Combine them.

Bad example:

Donald Trump is running for President

50 Shades of Grey was a bestseller

“50 Shades of Donald Trump.” Write it and make some money.

Sounds ridiculous? It is. And yet, comedian Elijah Daniel did it. He wrote, “The Billionaire and the Bellboy,” self-published it on Amazon, and sold enough copies (it hit #2 in erotica) that he’s now working on a trilogy.

Or:

Now we have Juicero, which just raised $30 million and sends you pre-packaged ground fruits in packets for your juicero to make juicing as easy as possible.

What if you’re not a natural entrepreneur

Stop telling yourself a corporatist myth. Corporatism has only existed for 200 years, supply or take.

Before that, everyone was an entrepreneur.

Not everyone is Mark Zuckerberg. But everyone had to know the basics of negotiation, sales, coming up with ideas, apprenticeship, etc.

I called Matt Barrie at Freelancer.com, which is a half-billion-dollar company that sees 10,000,000 freelance jobs posted every month.

I asked him, “What jobs can people with just three months of online training find on your site where they can make $2,000 a month?”

Here is what he wrote me: “Every single project is tailor-made based on the needs and requirements of each employer. Nevertheless, please find a list of projects below where freelancers can easily make $2,000 or more in just a couple of days:

  • Video Animation: Video projects for KickStarter/Indiegogo or an animation explainer videos for a new product/service launch are an easy and quick job to do online.
  • Programming for e-commerce stores (Shopify, Magento): We have seen a huge increase in e-commerce, as well as social media commerce.
  • Website testing or Web Scraping: Last minute changes on the site before the big launch, companies want to make sure the site would work as intended so they simply hire someone to test it throughout.
  • Website Development and Design: WordPress fits in this category. It can be templated but it’s quick and efficient and it looks good.
  • Children’s Book Illustration: Incredibly popular job on the site that pays quite well. Self-publishing is a big thing these days and illustrators on the site can provide for a huge range of different design styles that fit any requirements.
  • Writing: We have seen numerous requests from people needing help with their business plans or book editing hiring experts in the field on com. It’s especially popular among non-native speakers when they need something done in English or another language and they want to do it right.
  • 3D Rendering and Architecture Design: Huge skill on the site, studios are willing to pay a lot of money to get last minute support and help with their projects or contests.
  • Software Architecture
  • App development: Full-time staff or freelance temp workers may not always be available to help out, especially during the weekends, while our developers on the site can easily fix any issue or help to finalize projects when deadlines are tough.
  • Photoshop or any other design work: Companies would pay substantial money to have their PowerPoint, Infographics, Brochures or Keynote presentations designed by a professional designer on the site.”

Where can you learn these skills?

There are lots of online education sites, like lynda.com, Khan Academy, Coursera, Udemy, Codecademy, Udacity and Skillshare.

For instance, my 14-year-old takes classes at Codecademy. One of her classmates makes a few thousand a month doing basic website development for local businesses.

What if you’re not a natural entrepreneur, Part II

In my newsletter this month we interview a bunch of people who left their jobs and found “lifestyle entrepreneur” opportunities.

Meaning, people who found ways to pay for their lifestyles even if it wasn’t going toe a huge business.

But at least two of those people are making well over $100,000 a month.

What do they do?

They find popular products on Amazon. They read the negative reviews to find what’s missing.

They find the products on Ali Baba (the Chinese Amazon) and they try to order products that have the features people on Amazon were complaining about.

One person found marshmallow sticks that were six inches longer, for instance, and that, along with other products, nets him $450,000 a month.

Again, this is something you can do a “2 week experiment” on while still at your full-time job.

Always be working on an evil plan.

The 1% Improvement Trick

Choosing yourself is about you, not about a job or a relationship, or a family member, or someone who is bothering you, etc.

It means you have a chalice in front of you. Filled with your self-esteem.

Choosing yourself means keeping that chalice for yourself.

Don’t hand it to someone else. Like a boss. Or a romantic partner.

They have a hard enough time holding onto their own self-esteem without spilling it.

They certainly can’t handle yours as well. You can even tell them, “I love you. Or, I will work for you. But you can’t ever have my self-esteem. That I need to keep for myself. Else I will die.”

And you get to hold onto your self-esteem through what I call (for myself) a daily practice of physical, emotional (being around people who love you), mental (write ten ideas a day – keeping pushing your creativity more and more) , and spiritual (just be grateful in difficult situations), health.

If I don’t do the above every day, then it is a bad day. I get depressed. And the disease spills into the next day.

The only predictor of a good tomorrow, is to have a good day today.

Will you fail if you can’t do 10 ideas a day?

Muhammed Ali was asked how many pushups a day did he do. (this was at his peak).

He said, “I don’t even start counting until it hurts.”

I’m afraid that for years I wrote down ten ideas a day. But now it doesn’t hurt as much anymore. So now I have to do more. And I have to write and read more.

When you lift weights, it destroys blood capillaries and builds new ones to get more oxygen to the muscles you are exercising.

But if you lift the same amount every day, you will stop breaking down the old. You will stop building the new. This is called homeostasis.

Every day requires at least 1% improvement over the day before.

If you want to just maintain, do the same as the day before. Nothing wrong with that.

But to do the “dedicated practice” that will be required to break fee from the corporate chains, you HAVE to do the 1% a day improvement over the day before in every area of the daily practice.

This is not advice. This is autobiography for me. When I don’t do this, I slip back. I get gloomy. I finally reach the melancholy of middle age and can’t break out of it.

Only with the 1% improvement can I break out of the old and rebuild for the new.

How to use the 80/20 rule to quit your job

The 80/20 rule refers originally to the fact that 20% of the seeds planted in a garden will result in at least 80% of the flowers that eventually blooming the garden.

It’s applied to every area of life. 20% of employees do 80% of the work.

20% of your customers, will result in 80% of your profits.

20% of your studying will result in 80% of what you remember.

And so on.

But what if you square it. So 20% of 20% of what you do will result in 80% of 80% of what you value.

So 4% of your work will result in 64% of the value.

Square it again. 1% of your work will result in 48% of the value.

This is the rule I like. 1% of the seeds planted in the garden will result in almost 50% of the flowers that will bloom.

This is how I know I can do many 2 week experiments to see what will eventually work in my life.

Instead of wasting my time on going out at night or watching TV I can take some days to start these two week experiments.

I wonder if you are like me. If you take certain stories. Certain questions. Squirrel them a way into your soul so you can peek at them later.

Let mystery wink at you.

The number of experiments to do at once

Two studies talk about this.

One is: how many projects should a creative person work on simultaneously.

Second is: how many projects should a motivated employee work on simultaneously.

Both studies were done by different people and have nothing to do with each other.

The answer for both: five.

If you are doing less than 5, you will get bored or you risk working yourself into a hole you have no backup for.

If you are doing more than 5, you can burn yourself out.

Count how many projects you are working on. Make sure you are in 5 projects or “2 week experiments.”

Everything is an experiment. Me writing this post is an experiment.

Maybe it will be just a post. Maybe it will turn into a book. Maybe it will help one person. Maybe it will help me to get more motivated when I am most down.

I don’t know. I’m just experimenting. When you take that view, you can risk failure and know that you can learn from it.

Networking Compounds

I was teaching a class at Columbia the other day.

I’ll be honest: I was flattered to be asked to talk there. I’ve done nothing to deserve it.

Someone asked me how to network.

I describe it above a little (send ten ideas a day to help people).

But here’s the real important thing to remember: networking compounds.

If I meet you today, I know you forever. And you might even tell others about me. Some will. Some won’t.

Do that every day and over years, your network becomes huge.

I am the worst networker possible. I am shy. I don’t cold call people. I am nervous meeting people.

But over years it’s compounded. Do favors for people. Introduce people in your network.

The value in your network is not the list of people you know, it’s the list of connections between all of those people.

That’s how you make networking exponentially powerful instead of linear.

The more people you can introduce to each other, the more value you bring.

But don’t do it without permission first from both sides. This is permission networking.

Should you build a personal brand?

Branding is all about lying. Personal brands are people who are liars.

Like, is coke better than pepsi? They are both brown, sugared water.

But “Coke is It!” and Nike (a sneaker like any other ) is “JUST DO IT!”

A brand is the gap between perception and reality.

The more a company infects your perceptions and makes it different from the reality, the more they have a brand.

You don’t need a personal brand.

But that doesn’t mean you shouldn’t use every means possible to build authentic connections.

You can tell yourself: I’m not a writer. I’m not a photographer. I don’t have a video camera. I don’t have time.

But everyone has time to write 300 words a day. Or a few tweets. Or take one photograph. Or make a six second video.

Michelle Phan took over 50 videos of her giving makeup lessons before anyone paid attention.

Most writers have many failed books that nobody read before they have their first successful book (just check out my podcasts with Andy Weir, author of “The Martian”, Scott Adams (“Dilbert”), Hugh Howey (“Wool”) and so on.

300 words a day is 100,000 words a year. Is 300,000 words in 3 years.

That can be up to 10-20 books depending on subject and how you structure the book.

Or it can be 5000 blog posts.

Corporations don’t want you to do this. Because it means the shackles they have on you are loosened.

Your connections you are building outside the corporation are the key to unlocking those shackles and they know it.

So figure out the medium you want to produce in. Experiment with all of them. Experiment with a unique voice.

Break free.

What if you really want to stay at your job?

There’s only one secret: over-promise and over-deliver.

I once had a boss who told me not to do that. He told me, “once you start delivering on X then everyone is going to want you to do that. Better to lay low.”

He was laid off in 2009.

People are always told that the way to impress is to under-promise and over-deliver.

This is the work of an amateur.

Your bosses know you are under promising. They are not impressed.

Say something that they didn’t think. Do something they did not expect.

Then when the layoffs happen (which they always will), you are the last on the list. And even if you are laid off, then you can take all of the skills you compounded into, and bring them into your next job, or your next business.

What to do if you don’t want to quit but you want a raise

It’s ok. You may or may not get the raise but it’s worth trying while you work on your evil plans.

Do these two things:

A: First recognize that the “job marketplace” really is a marketplace.

To find out your value on the marketplace you have to do what every other product does, whether you want to or not.

You have to apply for other jobs, even if you don’t intend on taking them, and see how other people value you. You are the average of those offers you get. Thats your value on the job marketplace.

B: Ask for advice.

Say to your boss. “I need your help.” These other five companies are valuing me at X. “What would you do if you were me?”

Plus, when I was hired I was doing A, but since I over-promise and over-deliver I am now doing A + B. So what do you think is a fair salary for me?

He will do what he has been trained to do. He will say, “I can’t answer because HR has specific guidelines on how to set salaries. I have to ask them.”

In other words, you are negotiating with someone who can only say “No.”

So ask: who can we talk to in HR. Can we get beyond the standard template if you get me a new title or if you hire me freelance?
Find a way to get to the person who can say “yes” or figure out a way to circumvent that person.

This is the only way to get a raise other than simply waiting for the blessings from above which may or may not come.

Remember not to supply your self-esteem (or power over your personal money) to someone else.

Making the move

It’s too easy to slip into melancholy and gloom. Where we seek meaningless stimulus to plug the holes in our lives.

Where we focus on something from our past that latched on and never let go and now we can’t escape it. We are enslaved by it.

Every day I want to be healthy. Every day I want to be creative. Every day I want to Excellerate my relationships. Every day I want to be grateful in difficult situations.

Then I improve. Then my evil plans work.

I can quit my job. I can quit whatever I want.

I won’t be a slave anymore.

The Death of the Salaried Employee.

Sat, 09 Jul 2022 12:00:00 -0500 James Altucher en text/html https://inc42.com/resources/quit-job-right-way/
Killexams : Top 10 Web Development Companies in Bangalore

Web development is the process of creating a website or web application from scratch. Web development companies use a variety of programming languages and frameworks, but the most popular are HTML, CSS, and JavaScript.

Websites can be commercial or personal, informational or entertainment focused. However, they all share one common goal: to make visitors find what they're looking for. This is part of the services the top web development companies in Bangalore offer.

According to Siteefy.com, there are approximately 1.17 billion websites as of April 2022, with three websites created every second.

Web development has become an essential part of the online presence of businesses of all sizes. Web development can help a small business reach its goals, especially if it wants to Excellerate its website or grow its e-commerce presence.

Before we dig deeper into this, if you are looking for a reliable web development company that has been rated as one of the best web developer in India consistently, its eFlair.

Best Overall: eFlair Webtech

Small Businesses and Web Development

Small businesses and e-commerce are booming industries, with many start-up companies expanding rapidly and turning to web development as a tool to help them grow. It can also help businesses with branding and marketing, increasing website traffic and making it easier for customers to navigate the site.

Many customers now prefer to shop online, and that number will only increase as younger people grow up in a world dominated by the internet. Even so, 46 per cent of small businesses don't have a website, and 35 per cent of small business owners think their business is too small to need a website.

When considering that a business address and other contact information are crucial information to show online, business owners are missing out on so much potential. Any small business can benefit from having a presence on the internet.

As a business owner, looking into web development is a great way to help boost your presence and reach more potential customers. By developing a website for your company, you can create a central location for customers to learn about your products and services. Additionally, you can use your website to drive traffic to your business and increase sales.

How Web Development Aids Small Businesses

One of the most significant challenges for small businesses is competing with larger businesses online. Because you often don't have the same resources as larger companies, you need to find innovative ways to level the playing field. One way that you can compete online is by using web development services.

Web development services can help you create an online presence that is equal in quality to those of larger businesses. Building a website allows you to market your products and services to a broader audience, reach new customers, and boost your bottom line.

Here are reasons why web development can help aid small businesses:

1. You get a custom website that fits your needs.

Web development has been a saviour for small businesses. They no longer must rely on generic templates to create their website. With custom web development, you can get a website that fits your specific needs and stands for your brand in the best way possible.

2. You get help with design, coding, and functionality.

You can use website design and development services to create a professional and functional online presence. Services can include coding, creating a custom theme or template, adding functionality, and more.

A well-designed website is essential for small businesses as it can help you attract new customers and grow their business. In addition, website development services can help you stay updated with the latest trends and technologies in web design and their industries.

3. Benefit from years of experience and expertise

A well-designed website can help you attract new customers and build a brand and credibility. In addition, a website can be a valuable resource for current customers, providing information about your products and services.

Web developers have years of experience and ability in designing and developing websites. They understand the latest web technologies and how to use them best to create an effective website.

4. Avoid Costly Mistakes and Wasted Time

When it comes to web development, you have few options. You can DIY and make all the mistakes yourself or hire a freelance developer who may or may not be reliable. Or you can go with a professional web development company.

The other options often don't have the same experience or expertise as web development companies. Professional web developers have the knowledge and resources to help you avoid these costly mistakes and wasted time.

Growth of Web Development Companies

From 2019 to 2029, the U.S. Bureau of Labor Statistics predicts that the number of jobs for web developers will grow by 8 per cent, which is much faster than the average for all jobs. They attribute this growth to rising demand for e-commerce and digital content.

Web development firms are preparing for this growth by hiring more web developers and designers. The best job prospects are for web developers who can keep up with new technologies and trends.

Top 10 Web Developers in Bangalore

There are many practical, comprehensive, and cheap website designers in Bangalore. Pricing may vary depending on your budget, but many Indian developers offer prices that make them competitive versus their overseas counterparts. If you're looking for a web developer in Bangalore, here are the top 10 choices:

1. eFlair Webtech

eFlair is a cutting-edge solutions provider that excels at designing, creating, and marketing digital assets and mobile apps, for which they have been rated as the best in India.

Its rich experience in web development and marketing enables it to provide end-to-end solutions to its clients, from conceptualisation to deployment and post-launch support.

Founded in 2012, eFlair has become one of India's most sought-after web technology companies. With its highly skilled professional team, eFlair has delivered over 350 projects to clients across the globe and has been consistently rated as one of the best web development companies in India by leading publications.

· Its services include mobile development, web development, and UI/UX.

· Top clients include Expedia, RentoMojo, and Razorpay.

2. DigiMark Agency

DigiMark Agency, founded in 2006, is producing remarkable work in the field of web development services.

Its dedication and belief in achieving the finest have made DigiMark Agency one of the most sought-after Bangalore-based companies.

· The company’s range of services includes SMM, PPC, and SEO

· Its key clients include ABBS, Flipkart, and TATA Housing.

3. Swaragh Technologies

Swaragh Technologies is a web development firm in Bangalore focused on delivering customised web-enabled services and solutions.

Swaragh has played a key role in its clients' profitability, streamlined business processes, and sophisticated communication channels.

· Offerings include web development, web design, SEO services, and digital marketing solutions

· Swaragh has worked with Vivo ITC and 3M.

4. Team Pumpkin

Team Pumpkin began operations in 2012 to help brands win in the digital realm. The most important thing for this Web designing company in Bangalore is to set up a solid digital framework for its clients.

· Available services include SEO, PPC, and SMM.

· TATA Steel, Yes Bank, and OLA are among Team Pumpkin’s clients.

5. Ultimez Technology

Ultimez Technology offers affordable web development and digital marketing services. The company has a team of experienced professionals who can help businesses grow online with custom web development and effective digital marketing campaigns.

· Services include SMO, PPC, and SEO.

· Clients include TATA, Split Care and Godnej.

6. Jain Technosoft

Jain Technosoft is a web development business in Bangalore known for consistently providing high-quality services.

The company offers a wide range of web development services, including website design, web development, SEO, and online branding. Jain Technosoft also has a team of experienced professionals dedicated to helping businesses grow online.

· Its service offerings cover SEO, web development, and branding.

· Key clients include IIBS, Nalli, and Lakme.

7. Ralecon

Ralecon is a web development agency in Bangalore offering a broad range of digital solutions. It caters to clients of all sizes and industries, from small businesses to large organisations.

Ralecon has more than 10 years of industry experience.

· Services offered by Ralecon include SEO, SMM, and PPC.

· Paytm, mfine, and William Penn are among its top clients.

8. Fresco Software Solution

Fresco Software Solution offers demand-driven supply chain and corporate software solutions that help businesses succeed.

The company strives to meet its clients’ specific business needs, so they can optimise their operations and Excellerate their bottom line.

· Services offered include web hosting, web development, and SEO.

· Its key clients include GWS and 99 Waves.

9. Web Bazaar

Web Bazaar is a web developer focused on supplying one-of-a-kind digital marketing solutions. It has more than 15 years of experience and made its mark as a one-stop shop for small businesses. Its primary motivation is to make its clients digitally successful.

· Its service offerings include web design, digital marketing, and SEO.

· Top clients include VPM Classes, Travel Andaz, and Laptop World.

10. Indglobal

Indglobal is a web design company that knows how to get it right the first time. This commitment to quality has resulted in an impressive portfolio of satisfied clients from all over the world.

· Services offered by Indglobal include email marketing, SMM, and SEO.

· Jockey, Quikr, and Toyota are among its top clients.

What Does Web Development Do?

Essentially, web developers create and maintain websites. They are responsible for various tasks, including web design, web content development, client-side coding, server-side coding, network security configuration, and e-commerce development.

Client-Side Coding

In web development, client-side coding is the practice of writing code that runs in a web browser.

One of the benefits of using client-side code is that it makes it easy to update the content of a page without having to reload it. This can be useful for displaying real-time updates or creating a more seamless user experience.

Server-Side Coding

Server-side coding covers coding done on the server. This type of coding creates dynamic websites and web applications. It allows developers to create interactive and responsive pages.

One advantage of using server-side coding is that it allows you to create reusable components. For example, you can build a library of PHP functions that you can use in any number of web applications.

Database Technology

Database technology helps developers store, manage and access data from a web application. Database technology can help to make web applications more efficient and user-friendly.

For example, a developer can use a database to store user data, accessible by the application to display personalised content.

You can also use databases to store information about products or services, which you can then use to generate sales reports or customer surveys.

Common Web Development Languages

There are many web development languages to choose from when building a website. Some of the most common are HTML, CSS, JavaScript, and PHP.

· HTML helps create the structure of a website.

· CSS is mainly for styling.

· JavaScript is the language of choice for interactivity.

· PHP is ideal for server-side scripting.

Types of Web Development

There are three main types of web development. Front-end development creates the look and feel of a website. In contrast, back-end development works on the functionality and database interactions. Full stack development does both. To succeed, web developers must have a strong understanding of all three areas.

Front-End Development

Front-end web development is a blend of programming, graphic design, and markup. The front-end developer creates everything the user sees and interacts with on a website, from the layout and typography to buttons and icons.

A good front-end developer will deeply understand all these technologies and how to use them to create beautiful, responsive designs.

Back-End Development

Web developers working on a website's back end handle the functionality that users see and interact with. This includes everything from developing and managing databases to configuring server settings and writing code.

Back-end developers must have a strong understanding of how websites work and experience in coding languages like PHP, Java, Ruby on Rails, and Python. They must also know specific content management systems (CMS) like WordPress or Drupal.

Back-end web development is a critical part of any website's success. Without a skilled developer working on the back end, users would be unable to register for accounts, add products to their shopping cart, or even log in to their account. There are cheap website designers in Bangalore that can help you create a functional and user-friendly website to help your business succeed online.

Full Stack Development

In the simplest terms, full stack web development is the process of building a website using various technologies. This can include everything from the design and layout to the coding and programming. It can also involve working with databases, hosting providers, and other related services.

Many different skills are necessary for full-stack web development. These include front-end and back-end development, system administration, and project management. It is also essential to have a strong understanding of both customer needs and industry trends.

Web Development Platforms

There are many different web development platforms. Some of the more common ones are:

WordPress

WordPress is a popular platform for creating websites and blogs. WordPress is a content management system (CMS). It allows you to create and manage your website's content without learning to code. WordPress is ideal for blogs.

Joomla

Joomla is also a popular CMS. It is similar to WordPress but also has its distinct features. Joomla is ideal for dynamic websites.

Drupal

Drupal is another popular CMS. It is more complex than WordPress and Joomla but offers more flexibility and functionality.

Ruby on Rails

Ruby on Rails is a popular web development framework. It allows developers to create websites and applications quickly and easily.

PHP

PHP is a scripting language for developing websites. It is free to use and can run on most web servers.

Magento

Magento, now Adobe Commerce, is an open-source e-commerce platform. Businesses of all sizes use Magento to create and manage their online stores. Magento offers flexibility and many useful features, making it a popular choice for businesses.

asp.net

asp.net is a web development platform that enables developers to create dynamic and interactive websites, web applications, and services. asp.net provides a comprehensive set of features for web development, including support for web forms, AJAX, data binding, master pages, security, caching, and more.

Java Server Pages

Java Server Pages (JSP) technology provides a simple yet powerful way to create dynamic web pages. JSP technology enables web designers to combine static HTML pages with tiny bits of Java code to create dynamic content.

Popular Web Development Tools

Web development tools help create and maintain websites. There are many different types of web development tools, but here are the four most popular:

1. Web browsers

Web browsers allow you to view websites. Some of the most popular browsers are Chrome, Firefox, and Safari.

2. HTML editors

HTML editors allow you to create and edit HTML codes. Some of the most popular HTML editors are Dreamweaver and Sublime Text.

3. CSS editors

CSS editors allow you to create and edit CSS codes. Two of the best CSS editors are Sublime Text and Atom.

4. JavaScript Libraries

JavaScript libraries allow you to add functionality to your website using JavaScript code. Some popular JavaScript libraries are jQuery, AngularJS, and ReactJS.

Web Development Technologies Should Fit Your Needs

Web development technologies constantly evolve, and businesses must adopt the latest technologies to remain competitive.

However, not all web development technologies are suitable for all businesses. Some technologies are better suited for businesses that require a high degree of interactivity.

In contrast, others are more suited for companies that require functionality.

The top 10 web development companies in Bangalore use the latest web development technologies to create interactive and functional websites. These companies use a variety of technologies and tools, as mentioned above. With guidance from a reliable web design company, the devices you use to develop your site will ultimately depend on your plans.

Getting a Web Designing Company in Bangalore

Bangalore is the software hub of India and is home to many web designing companies. Choosing the right one from this vast array of service providers is often difficult.

However, keeping a few things in mind makes it possible to find the right company for your specific needs.

1. The first step is to identify your requirements and match them with the company's capabilities. Look for a company with experience designing websites for businesses in your industry. Also, check the company's portfolio to see if their style suits your taste.

2. Once you've chosen a few companies, ask for references and contact them for feedback. This will help you make an informed decision about which company to choose.

3. Finally, don't forget to compare prices before deciding.

Hiring a Professional Web Development Company for Your Business

A professional web development company can help take your business to the next level. Creating a custom website for your company can Excellerate your brand visibility, increase customer loyalty, and boost your bottom line.

When choosing a web development company, it is crucial to consider their experience, skillset, and portfolio.

Bangalore-based web development companies are experts in website design and development. They have the experience and skill set necessary to create a custom website that meets the needs of your business.

Furthermore, they can help you with search engine optimisation (SEO) and online marketing initiatives to ensure your website reaches your target audience.

When choosing a web designing company in Bangalore, it is essential to do your research. Ask for referrals from friends or colleagues and read online reviews. Also, be sure to ask the company about their experience and skillset.

Reasons for Hiring a Web Development Company in Bangalore

Bangalore is home to many technology start-ups and IT companies. If you're looking for high-quality web development services, you should consider hiring a web development company in Bangalore.

1. Bangalore is home to some of the best web development companies in the world, and these companies can deliver top-notch results. If you are looking for a web development company, you will be spoilt for choice.

2. What's more, Bangalore is a cost-effective destination for web development projects. In addition to being affordable, the city has a large pool of talented developers who can help you create a stunning website.

3. Bangalore offers excellent infrastructure and support services, which makes it an ideal destination for web development projects. The city has a well-developed transportation system and plenty of accommodation options, so you'll be able to find everything you need during your stay.

4. The language barrier won’t be a problem. Most of the best web developers in Bangalore have employees fluent in English who can help you with your project.

Future Scope of Web Development

Web Development is an ever-changing field with new technologies and trends. It can be difficult for businesses to keep up with the latest advancements and find the right development partner to help them achieve their goals.

Here are some of the critical areas that will see continued growth in web development in the future:

1. Artificial Intelligence (AI) and Machine Learning (ML): AI and ML are rapidly growing fields that will significantly affect web development in the coming years. You can use AI to create smarter, more personalised user experiences. In contrast, you can use ML to Excellerate website security and performance.

2. Voice User Interfaces (VUIs): With voice recognition technology becoming increasingly sophisticated, VUIs can become a more common way for users to interact with websites and applications.

3. Alternate Reality (AR) Development: AR technology is ready to take off. The potential for this technology is vast, with applications in everything from gaming and entertainment to manufacturing and medicine.

4. Blockchain-Based Web Development: With blockchain technology, transactions can be secure, transparent, and tamper-proof because of its distributed database. These factors make the blockchain technology an excellent choice for web development projects.

The Final Say

If you need a website and are looking for a reputable development company, consider one of the top web development companies in Bangalore. With years of experience and a team of skilled professionals, these companies can help you create a website that will help your business grow.

Bangalore is known as the Silicon Valley of India for its many technology companies. When it comes to web development, there are several top web development companies in Bangalore you can choose from.

These companies have teams of experienced technical staff who can create high-quality websites. Some of the services offered by these companies include web design, web development, SEO, and online marketing.

Bangalore is an excellent place to start your search for a reliable and experienced web development company. The city's top companies can meet the needs of businesses of all sizes. They have a track record of delivering quality websites that can help you achieve your online goals.

Frequently Asked Questions

What is the cost of hiring a web development company in Bangalore?

The cost depends on various factors. These can include the project's size and complexity, the developers' skills and experience, etc.

However, hiring a web development company in Bangalore is generally lower than in other major cities like London or New York.

According to Aalpha.net, a business site may cost anywhere from $5,000 to $10,000. The client's maintenance, improvement, and training are all included in this figure.

That said, it's still important to do your research before deciding which company to hire. There are many top web development companies in Bangalore, each with its rates. It's crucial to find a company that is both affordable and reputable.

Will the web development company help me pick the right technology and platforms for my needs?

When looking for a web development company, finding one that can help you pick the right technology and platforms for your needs is crucial. Not all companies have the same level of expertise in all areas of web development.

You want to find a company knowledgeable about the latest technologies and platforms to ensure your website will be up-to-date and compliant with industry standards.

Top web development companies in Bangalore will have the experience and expertise to help you choose the right technology for your website. They will also be able to recommend platforms that will work well with your business goals and budget.

When selecting a web development company, ask about their experience with different technologies and media to ensure they are the right fit for your project.

What is the research process of web developers?

When it comes to web development, there is a process that developers go through to get a website up and running. This process begins with research.

In the early stages of design, web developers need to understand the client's business, target audience, and goals for launching the website. Developers need to have a good understanding of all this information before they start the project.

Once they understand the client's needs and goals, web developers will start creating wireframes and prototypes. These preliminary designs help them visualise how the website will look and function. Once the client approves the prototypes, they will use coding languages like HTML, CSS, and JavaScript to create the pages and features of the website.

Does a web development company have separate UI and UX designers?

There are some critical differences between the two roles. UI design is more focused on the look and feel of the interface, while UX design is more concerned with how the user interacts with the interface.

A web development company may have separate UI and UX designers, or they may combine these roles into one position. It depends on the company's philosophy and how they want to structure their team. Suppose a company does have separate UI and UX designers. In that case, they must work closely to ensure they meet the user's needs.

How long does one web development project take to complete?

Depending on the project's scope and characteristics, a small business website can take six to 12 weeks to complete. Meanwhile, if you choose professional development for a large site, it will take a longer time and a higher cost.

According to HubSpot, you should expect a timeline of five to six months. But you will have complete control over development and content.

What does your SEO strategy look like?

A well-executed SEO strategy is key to the success of any website. However, there is no one-size-fits-all answer to this question. The SEO strategy that works for one website may not be effective for another.

The best way to start is to find your target audience and understand their needs. Once you know what your target audience wants, you can create and optimise content for them.

You also need to ensure you have a website optimised for search engines. This includes using the right keywords and tags and providing that your content is keyword rich.

Disclaimer: This article is a paid publication and does not have journalistic/editorial involvement of Hindustan Times. Hindustan Times does not endorse/subscribe to the content(s) of the article/advertisement and/or view(s) expressed herein. Hindustan Times shall not in any manner, be responsible and/or liable in any manner whatsoever for all that is stated in the article and/or also with regard to the view(s), opinion(s), announcement(s), declaration(s), affirmation(s) etc., stated/featured in the same.

Mon, 25 Jul 2022 06:32:00 -0500 en text/html https://www.hindustantimes.com/brand-stories/top-10-web-development-companies-in-bangalore-101658733709938.html
Killexams : Amy Nichol Smith

Amy Nichol Smith has more than 20 years experience as a journalist and editor, writing on a range of topics, including tech products and services, the gaming industry, and small business. She has been featured in Tom's Guide, L.A. Times, Business.com, Reader's Digest, and Investopedia. Her favorite tech product is a tie between her Roomba and gaming PC.

Thu, 13 May 2021 06:36:00 -0500 en-US text/html https://www.forbes.com/advisor/author/ansmith/
Killexams : Darlington digital firm expands its offering with acquisition

A North East digital agency is continuing its growth with the acquisition of a web design firm. White Digital, a website development and digital marketing agency based in Darlington’s Grange Road, has taken over Design365, which has bases in Gateshead and Newton Aycliffe.

The move will safeguard the future of Design365 and its four members of staff, after the retirement of director Alan Foster and his business partner, and wife, Anne Foster.

Douglas Dinwiddie, managing director of White Digital, said: “I was introduced to Alan by a mutual business associate, and, after the initial introduction, we met up and a discussion was held around the future of Design365.

“This is the latest in a line of acquisitions that we have made over the last few years, and it has added an array of different skills to our developer department, as well as abilities in software like Magento, so we can now offer more options, especially on the e-commerce side.

“We’ve kept the team on too, as its clients were being serviced by its staff, so logically we wanted to keep that the same, although we won’t be taking on the Design365 premises as they don’t meet our needs.”

The two companies will merge under the White Digital brand, taking the total number of staff up to 22, with Alan Foster, of Design365, remaining involved in the short term to help with the transition. He said: “The takeover means our customers and staff will continue to be well looked-after, and we are pleased the clients and employees will continue to be in safe hands and able to grow.

“With the continued employment of Design365 staff, our clients will continue to benefit from the strong relationships we have developed over the years.”

Douglas added: “The takeover gives us more stability and a larger customer base, full of customers that we know we can provide a lot of value to. It also provides stability in revenue, which means we can continue to grow our team we’ve found that there’s actually a lot more work and opportunities coming from Design365 than we originally thought, so we are now looking to employ even more staff.

“We’re also looking to open a new office in another area of the region to house the growing team and also to supply our staff more flexibility over where to work we have staff travelling to Darlington from Washington, Gateshead and Redcar so it makes sense.”

Looking to promote your product/service to SME businesses in your region? Find out how Bdaily can help →

Tue, 12 Jul 2022 04:00:00 -0500 en text/html https://bdaily.co.uk/articles/2022/07/12/darlington-digital-firm-expands-its-offering-with-acquisition
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