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Exam Code: Salesforce-Certified-B2C-Commerce-Developer Practice exam 2022 by Killexams.com team
Salesforce-Certified-B2C-Commerce-Developer Certified B2C Commerce Developer

The Salesforce B2C Commerce Developer exam measures a candidate’s knowledge and skills related to the following objectives. A candidate should have hands-on experience with B2C Commerce and should be able to demonstrate knowledge and expertise in each of the areas below.

B2C Commerce Setup: 11%
Given a sandbox environment, configure an IDE to use WebDAV to deploy cartridges to the correct version directories.
Given a sandbox instance and data import files, import files using the Business Manager Import/Export modules.
Given the code for a storefront site, add the correct sequence of cartridge names to the provided cartridge path.
Given a sandbox environment, use the Business Manager to add a new site to the instance, configuring the default currency and taxation type according to business requirements.
Given a recently created B2C site, assign the storefront data configurations according to business requirements.
Work With a B2C Site: 12%
Given a Business Manager task, work with the product data model to manage products and product search model, their categorization, and associated inventory and pricebooks.
Given a configuration for tasks, such as payment and shipping information, use Business Manager to complete storefront orders.
Given a configuration task, use Business Manager to work with Content Assets, Page Designer, Content Slots, and Content Folders.
Data Management Using Business Manager Usage: 24%
Given a business requirement, modify site search preferences and settings to enable searching for a specified term or product attribute.
Given a business requirement, create and configure a new search refinement and sorting definition that can be used on the storefront.
Given a debugging requirement or code, configure the logging categories and access the logs in Business Manager.
Given business requirements, extend the storefront to expose a new attribute on an existing system object type.
Given a business need to store custom data, determine if a custom object is needed and create and configure as required.
Given a performance issue and data, use relevant tools to inspect code performance and determine and implement solutions (cache configuration, profilers, etc) to Excellerate performance.
Given a specification and a sandbox instance, configure OCAPI permissions for Data and Shop APIs.
Given a service configuration, recognize how they are applicable to the development process.
Application Development: 53%
Given a development task, code ISML templates that use functionality such as: local include, remote include, components, and other ISML tags.
Use debugging best practices and techniques to troubleshoot scripts and controllers and verify outcomes.
Given a requirement, create and extend the functionality of a JavaScript controller that leverages models, decorators, factories, or helpers following API best practices and renders a template or returns a JSON response.
Given a business requirement and design for a new marketing page, develop page types and components to allow a marketer to build a page with the Page Designer tool.
Given a requirement to accept, validate, and persist information from a storefront customer, modify the appearance of a form, add validation and CSRF protection, and use bindings to process fields.
Given localization requirements, implement and enhance templates, form definitions, static files, properties files, and persistent object attributes to ensure that pages are displayed in the expected language.
Given a logging task and existing configuration, write code that logs non-sensitive data to custom log files with different log levels.
Integrate, deploy, and use a service instance based on a given requirement.
Given a use case, extend functionality or capture an event using hook extension points.
Given code that violates documented best practices, identify the issues and modify the code to conform with best practices including performance and scalability.
Given a business requirement, use OCAPI Shop and Data APIs to enable interoperability with an external system.
Given a business requirement to perform a scheduled task, develop jobs and code job scripts.

Certified B2C Commerce Developer
Salesforce Certified approach
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Enterprise IT architect certifications appear most often at the apex of certification programs, where less than 1% of IT professionals ultimately ascend. Even so, many IT architect certifications are available, and you don’t need to invest in one certification sponsor’s vision to reach the top.

Many IT certifications in this area fall outside vendor umbrellas, which means they are vendor-neutral or vendor-agnostic. Nevertheless, the number of vendor-specific IT certifications exceeds vendor-neutral ones by a factor of more than 2 to 1. That’s why we devote the last section of this article to all such credentials, as we encountered them in search of the best enterprise architect certifications.

For IT pros who’ve already invested in vendor-specific certification programs, credentials at the architect level may indeed be worth pursuing. Enterprise architects are among the highest-paid employees and consultants in the tech industry.

What do enterprise architects do?

Enterprise architects are technical experts who are able to analyze and assess organizational needs, make recommendations regarding technology changes, and design and implement those changes across the organization.

How much does an enterprise architect earn?

The national average salary per SimplyHired is $130,150, in a range from $91,400 to a whopping $185,330. Glassdoor reports $133,433 as the average. Ultimately, the value of any IT certification depends on how long the individual has worked and in what part of the IT patch.

How do I become an enterprise architect?

Becoming an enterprise architect is not easy. While the requirements may vary by employer, most enterprise architects have a bachelor’s degree or higher in a computer-related field along with 5-10 years of professional work experience. Many enterprise architects obtain additional certifications past graduation.

Why should I get certified?

Certifications are a great way to demonstrate to prospective employers that you have the experience and technical skills necessary to do the job and provide you a competitive edge in the hiring process. Certification holders also frequently earn more than their uncertified counterparts, making certifications a valuable career-building tool.

Which certifications are the best?

Below, you’ll find our top five certification picks. Before you peruse our best picks, check out the results of our informal job board survey. Data indicates the number of job posts in which our featured certifications were mentioned on a given day. The data should provide you an idea of the relative popularity of each of these certifications.

Job board search results (in alphabetical order, by certification)

Certification SimplyHired Indeed LinkedIn Jobs LinkUp Total
AWS Certified Solution Architect (Amazon Web Services) 1,035 464 2,672 240 4,411
CTA (Salesforce) 303 787 3,201 353 4,644
ITIL Master (Axelos) 641 848 1,218 1,119 3,826
TOGAF 9 (The Open Group) 443 730 271 358 1,802
Zachman Certified – Enterprise Architect (Zachman) 86 107 631 252 1,076

AWS Certified Solution Architect

Making its first appearance on the leaderboard is the Certified Solutions Architect credential from Amazon Web Services (AWS). AWS, an Amazon subsidiary, is the global leader in on-demand cloud computing. AWS offers numerous products and services to support its customers, including the popular Amazon Simple Storage Service (S3) and Amazon Elastic Compute Cloud (EC2). AWS also offers numerous cloud applications and developer tools, including Amazon Comprehend, Amazon SageMaker Batch Transform and Amazon Lightsail.

AWS offers certifications at the foundation, associate and professional levels across five role-based categories: architect, developer, operations, cloud and specialty certifications. Foundation-level certifications validate a candidate’s understanding of the AWS Cloud and serve as a prerequisite to AWS specialty certifications. Foundation certifications are a recommended starting place for those seeking higher-level credentials.

Associate credentials typically have no prerequisites and focus on technical skills. They are required to obtain professional-level certifications, which are the highest level of technical certification available. Specialty certs, meanwhile, focus on skills in targeted areas.

AWS Certified Solutions Architect – Associate 2019

AWS currently offers the following credentials:

  • Foundation credentials: AWS Certified Cloud Practitioner
  • Associate credentials: AWS Certified Solutions Architect Associate, AWS Certified Developer and AWS Certified SysOps Administrator
  • Professional: AWS Certified Solutions Architect Professional and AWS Certified DevOps Engineer
  • Specialty: AWS Certified Advanced Networking, AWS Certified Big Data and AWS Certified Security

The AWS Certified Solutions Architect credential is available at the associate and professional levels. The associate credential targets candidates with at least one year of experience architecting and implementing solutions based on AWS applications and technologies. AWS updated the associate-level exam in February 2018 to include architecture best practices and new services.

The AWS Certified Solutions Architect – Professional certification targets senior AWS architects who can architect, design, implement and manage complex enterprise-level AWS solutions based on defined organizational requirements. Candidates should have a minimum of two years’ direct experience deploying and designing on the AWS cloud and be able to translate organizational requirements into solutions and recommend best practices. The associate credential is a mandatory prerequisite.

AWS Certified Solution Architect facts and figures

Certification name Certified Solution Architect – Associate

Certified Solution Architect – Professional

Prerequisites and required courses Associate: One year of hands-on experience recommended, AWS Certified Cloud Practitioner

Professional: Certified Solution Architect – Associate credential plus a minimum of two years of hands-on experience

Number of exams Associate: One exam (65 questions, 130 minutes to complete)

Professional: One exam (170 minutes to complete)

Certification fees Associate: $150 (practice exam $20)

Professional: $300 (practice exam $40)

URL https://aws.amazon.com/certification/
Self-study materials AWS makes sample questions, practice exams, exam guides, whitepapers and more available on the certification home page.

CTA: Certified Technical Architect

In 1999, Salesforce revolutionized the world of CRM when it introduced the concept of using the cloud to provide top-notch CRM software. Today, Salesforce has more than 150,000 customers, making it the industry leader for CRM enterprise cloud platforms. Currently, Salesforce offers solutions for various focus areas, including sales, service, marketing, commerce, engagement, community, productivity (Quip), platform and ecosystem, integration, analytics, enablement, internet of things (IoT), artificial intelligence, mobility, and industry (financial and health).

To meet industry needs for qualified and experienced professionals with the skills necessary to support its growing customer base, Salesforce developed and maintains a top-tier certification program. It offers many paths to candidates, including for administration, app building, architecture and marketing.

Salesforce Architect certifications are hierarchical, with most (but not all) lower-level credentials serving as prerequisites for more advanced credentials. At the top of the certification pyramid is the highest credential a Salesforce professional can earn – the Certified Technical Architect (CTA), which is our featured Salesforce certification.

The Salesforce Architect certification pyramid has three levels:

  • Specializations: These form the bottom tier of the pyramid. Salesforce offers eight specializations, four of which support application solutions, while the other four support system solutions. Application specializations include certifications for Data Architecture and Management Designer, Sharing and Visibility Designer, Platform Developer I, and Platform App Builder. System specializations include Development Lifecycle and Deployment Designer, Identity and Access Management Designer, Integration Architecture Designer, and Platform Developer I credentials.
  • Domain Architect: There are two Salesforce Domain Architect credentials: the Certified Application Architect and the Certified System Architect. The Certified Application Architect designation targets professionals with expert-level knowledge in Salesforce product functionality and features, while the Certified System Architect credential focuses on governance, integration and testing. Both credentials require the candidate to first earn their corresponding specialization certifications in addition to meeting other requirements.
  • Technical Architect: The Certified Technical Architect (CTA) is the highest Salesforce credential available. CTAs are experts in all Salesforce domains and possess skills necessary to design, build and implement Salesforce platform solutions. To earn the CTA, candidates must first obtain both the Certified Application Architect and Certified System Architect credentials or pass a single exam. Candidates must meet experience requirements and pass a rigorous board review, which validates their knowledge and skills in Salesforce competency areas, such as communication, development lifecycle and deployment planning, integration, solution architecture, data, security, and systems architecture.

Salesforce requires CTAs to maintain current skills. Credential holders must pass maintenance module exams with each new product release cycle (typically in summer, winter and spring). While challenging to earn, the CTA is important for IT professionals who are serious about a Salesforce technologies career.

CTA facts and figures

Certification name Certified Technical Architect (CTA)
Prerequisites and required courses Salesforce Certified Application Architect and Salesforce Certified System Architect credential:
  • Five years of implementation experience (must include development experience across the full software development lifecycle)
  • Three years of experience in an architect role
  • Two years of experience with the Lightning Platform (one year must be in an architect role while implementing Salesforce technologies and applications)
  • Experience as a technical architect on multiple complex deployments OR equivalent knowledge through project participation
  • Additional experience – guiding teams on platform technology; identifying and mitigating technical risks; exposure to project globalization, object-oriented design patterns, platform-specific design patterns and limits; developing code on the Force.com platform; building and addressing security complexities, mechanisms, and capabilities on the Force.com platform as part of a functional security model; knowledge of data migration, design trade-offs and ETL tools, large data volume considerations, risks and mitigation strategies, general mobile solutions and architecture, on-platform mobile solutions, and considerations as well as project and development lifecycle methodologies
Number of exams One exam (four hours to complete; candidates must formulate, justify and present recommendations based on a hypothetical scenario to a review board)
Certification fees $6,000

Retake fee: $3,000

URL http://certification.salesforce.com/technicalarchitect
Self-study materials Salesforce maintains links on the certification webpage to numerous review materials, including the online documentation, tip sheets, user guides, exam guide and outline, Architect Journey e-books, Trailhead trails, and the Salesforce Certification Guide.

ITIL Master Certificate – IT Service Management

One of our favorite credential sets (and for employers as well, judging by job board numbers) is the ITIL for IT Service Management credentials from Axelos. Axelos is a global provider of standards designed to drive best practices and quality throughout organizations. ITIL (Information Technology Infrastructure Library) joined the Axelos family in 2013.

Axelos manages ITIL credentialing requirements and updates, provides accreditation to Examination Institutes (EIs), and licenses organizations seeking to use ITIL. In addition to ITIL certifications, Axelos offers credentials for Prince2 2017 (which includes Foundation, Practitioner and Agile qualifications), Prince2 Agile, Resilia, MSP, MoP, M_o_R, P30, MoV, P3M3 and AgileSHIFT.

ITIL is a set of well-defined and well-respected best practices that specifically target the area of IT service management. There are more than 2 million ITIL-certified practitioners worldwide. ITIL is perhaps the most widely known and globally adopted set of best practices and management tools for IT service management and support.

ITIL Foundation (2011): Complete course and 2 practice exams

Axelos maintains a robust ITIL certification portfolio consisting of five ITIL credentials:

  • ITIL Foundation: An entry-level credential that validates general ITIL knowledge, including terminology, concepts, elements, services lifecycle and ITIL processes
  • ITIL Practitioner: A steppingstone credential for the Intermediate credential that tests a candidate’s ability to use ITIL principles within their business organization
  • ITIL Intermediate: An industry-recognized qualification with a modular structure, each module focusing on a different aspect of IT service management
  • ITIL Expert: An expert-level credential for candidates who possess broad ITIL knowledge that covers the entire ITIL scheme
  • ITIL Master: The highest ITIL credential from Axelos, targeting professionals who recommend and implement ITIL best practices

Axelos introduced ITIL 4 in early 2019. ITIL 3 practitioners should check the Axelos website frequently for updates about the transition to ITIL 4 and availability of the ITIL 4 transition modules.

The ITIL Master is the pinnacle ITIL certification, requiring experience, dedication, and a thorough understanding of ITIL principles, practices, and techniques. To gain the ITIL Master designation, candidates must have at least five years of managerial, advisory or other leadership experience in the field of IT service management. They must also possess the ITIL Expert certification. Once the skill and certification requirements are met, the real certification work begins.

Upon completing the prerequisites, candidates must register with PeopleCert, the sole approved Axelos Examination Institute, and submit an application. Next, candidates prepare and submit a proposal for a business improvement to implement within their organization. The proposal submission is followed by a “work package,” which documents a real-world project that encompasses multiple ITIL areas.

The work package (1) validates how the candidate applied ITIL principles, practices, and techniques to the project; and (2) documents the effectiveness of the solution and the ultimate benefit the business received as a result of the ITIL solution. Finally, candidates must pass an interview with an assessment panel where they defend their solution.

Axelos will soon be sponsoring 50 lucky people in their quest to obtain the ITIL 4 Master certification. You can register your interest in the program here.

ITIL Master facts and figures

Certification name ITIL Master Certificate – IT Service Management
Prerequisites and required courses ITIL Expert Certificate: Five years of IT service experience in managerial, leadership or advisory roles
Number of exams No exam required, but candidates must complete the following steps:
  • Register with PeopleCert.
  • Submit application.
  • Submit proposal.
  • Submit work package.
  • Attend interview.
Certification fees $4,440 if all ITIL credits obtained through PeopleCert

$5,225 if some ITIL credits were obtained from other institutes

URL https://www.axelos.com/certifications/itil-certifications/itil-master
Self-study materials Axelos provides documentation to guide candidates in the preparation of proposal and work package submissions. Available documents include ITIL Master FAQs, ITIL Master Proposal Requirements and Scope, and ITIL Master Work Package Requirements and Scope.

TOGAF 9

A leader in enterprise architecture, The Open Group’s standards and certifications are globally recognized. The TOGAF (The Open Group Architecture Framework) standard for enterprise architecture is popular among leading enterprise-level organizations. Currently, TOGAF is the development and architecture framework of choice for more than 80% of global enterprises.

TOGAF’s popularity reflects that the framework standard is specifically geared to all aspects of enterprise-level IT architectures, with an emphasis on building efficiency within an organization. The scope of the standard’s approach covers everything from design and planning stages to implementation, maintenance, and governance.

The Open Group offers several enterprise architect credentials, including TOGAF, Open CA, ArchiMate, IT4IT and the foundational Certified Technical Specialist (Open CTS).

The Open Group reports that there are more than 75,000 TOGAF-certified enterprise architects. At present, there are two TOGAF credentials: the TOGAF 9 Foundation (Level 1) and TOGAF 9 Certified (Level 2). (The TOGAF framework is currently based on version 9.2, although the credential name still reflects version 9.)

The TOGAF 9 Foundation, or Level 1, credential targets architects who demonstrate an understanding of TOGAF principles and standards. A single exam is required to earn the Level 1 designation. The Level 1 exam focuses on TOGAF-related concepts such as TOGAF reference models, terminology, core concepts, standards, ADM, architectural governance and enterprise architecture. The Level 1 credential serves as a steppingstone to the more advanced TOGAF Level 2 certification.

The TOGAF 9 Certified, or Level 2, credential incorporates all requirements for Level 1. Level 2 TOGAF architects possess in-depth knowledge of TOGAF standards and principles and can apply them to organizational goals and enterprise-level infrastructure. To earn this designation, candidates must first earn the Level 1 credential and pass the Level 2 exam. The Level 2 exam covers TOGAF concepts such as ADM phases, governance, content framework, building blocks, stakeholder management, metamodels, TOGAF techniques, reference models and ADM iterations.

Candidates wanting a fast track to Level 2 certification may take a combination exam, which covers requirements for both Level 1 and 2. Training is not mandatory for either credential but is highly recommended. Training classes run 2-5 days, depending on the provider and whether you’re taking the combined or single-level course. The Open Group maintains a list of approved training providers and a schedule of current training opportunities on the certification webpage.

TOGAF 9 facts and figures 

Certification name TOGAF 9 Foundation (Level 1)

TOGAF 9 Certified (Level 2)

Prerequisites and required courses TOGAF 9 Foundation (Level 1): None

TOGAF 9 Certified (Level 2): TOGAF 9 Foundation (Level 1) credential

Number of exams Level 1: One exam (40 questions, 60 minutes, 55% required to pass)

Level 2: One exam (eight questions, 90 minutes)

Level 1 and 2 combined exam (48 questions, 2.5 hours)

Certification fees $320 each for Level 1 and Level 2 exams

$495 for combined Level 1 and Level 2 exam

Exams are administered by Pearson VUE. Some training providers include the exam with the training course.

URL http://www.opengroup.org/togaf9/cert/docs/indiv.html
Self-study materials A number of resources are available from The Open Group, including whitepapers, webinars, publications, TOGAF standards, the TOGAF Foundation Study Guide ($29.95 for PDF; includes practice exam), practice test (99 cents for PDF) and the TOGAF 9 Certified Study Guide (a combined study guide is available for $59.95). The Open Group also maintains a list of accredited training course providers and a calendar of training events.

Zachman Certified – Enterprise Architect

Founded in 1990, Zachman International promotes education and research for enterprise architecture and the Zachman Framework. Rather than being a traditional process or methodology, the Zachman Framework is more accurately referred to as an “ontology.” Ontologies differ from a traditional methodology or process in that, rather than focusing on the process or implementation, they focus on the properties, types and interrelationships of entities that exist within a particular domain. The Zachman Framework ontology focuses on the structure, or definition, of the object and the enterprise. Developed by John Zachman, this framework sets a standard for enterprise architecture ontology.

Zachman International currently offers four enterprise architect credentials:

  • Enterprise Architect Associate Certification (Level 1): Candidates must attend a four-day modeling workshop and pass a single exam. The workshop covers key concepts relating to enterprise architecture and the Zachman Framework, case studies, engineering vs. primitive models and manufacturing vs. composite models, and hands-on experience building Framework models. The workshop fee ($3,499) includes the exam and certification fees for Level 1 and Level 2.
  • Enterprise Architect Practitioner Certification (Level 2): Architects must submit case studies of primitive and composite models that address specified management issues. Case studies must pass a referee review.
  • Enterprise Architect Professional Certification (Level 3): Candidates must complete a case study demonstrating primitive (architectural) and composite (implementation) models and complete a referee review. Level 3 credential holders may advertise themselves as “Zachman consultants.”
  • Enterprise Architect Educator Certification (Level 4): Designed for educators, this credential prepares candidates to develop and teach the Zachman Framework. To earn this credential, candidates should go through all educational materials related to the Zachman Framework, develop their own curricula and course materials, and present those materials for review and approval. While this is not required, Zachman recommends that Level 4 candidates obtain the Level 3 Professional designation.

Zachman credentials are valid for three years. To maintain these credentials, candidates must earn continuing education credits (referred to as EADUs). The total number of EADUs required varies by certification level.

Zachman Certified – Enterprise Architect facts and figures

Certification name Enterprise Architect Associate Certification (Level 1)

Enterprise Architect Practitioner Certification (Level 2)

Enterprise Architect Professional Certification (Level 3)

Enterprise Architect Educator Certification (Level 4)

Prerequisites and required courses Level 1 Associate: Four-day Modeling Workshop ($3,499)

Level 2 Practitioner: None

Level 3 Professional: None

Level 4 Educator: Review all materials related to The Zachman Framework; Level 3 Professional recommended

Number of exams Level 1 Associate: One exam

Level 2 Practitioner: No exam; case studies and referee review required

Level 3 Professional: No exam; case studies and referee review required

Level 4 Educator: None; must develop and submit curriculum and course materials for review and validation

Certification fees Level 1 Associate: exam fee included as part of required course

Level 2 Practitioner: None, included as part of Level 1 required course

Level 3 Professional: Not available

Level 4 Educator: Not available

URL https://www.zachman.com/certification/what-we-certify/enterprise-architect#enterprise-architect-associate-level-1
Self-study materials Live classroom and distance learning opportunities are available. Zachman also offers webcasts, a glossary, the Zachman Framework for Enterprise Architecture and reference articles.

Beyond the top 5: More enterprise architect certifications

The Red Hat Certified Architect (RHCA) is a great credential, especially for professionals working with Red Hat Enterprise Linux.

The Project Management Professional (PMP) certification from PMI continues to appear in many enterprise architect job descriptions. Although the PMP is not an enterprise architect certification per se, many employers look for this particular combination of skills.

Outside of our top five vendor-neutral enterprise architect certifications (which focus on more general, heterogeneous views of IT systems and solutions), there are plenty of architect-level certifications from a broad range of vendors and sponsors, most of which are vendor-specific.

The table below identifies those vendors and sponsors, names their architect-level credentials, and provides links to more information on those offerings. Choosing one or more of these certifications for research and possible pursuit will depend on where you work or where you’d like to work.

<td”>EMC Cloud Architect Expert (EMCCAe) <td”>GoCertify </td”></td”>

Sponsor Enterprise architect certification More information
BCS BCS Practitioner Certificate in Enterprise and Solutions Architecture BCS homepage
Cisco Cisco Certified Architect (CCAr) CCAr homepage
Enterprise Architecture Center of Excellence (EACOE) EACOE Enterprise Architect

EACOE Senior Enterprise Architect

EACOE Distinguished Enterprise Architect EACOE Enterprise Architect Fellow

EACOE Architect homepage
FEAC Institute Certified Enterprise Architect (CEA) Black Belt

Associate Certified Enterprise Architect (ACEA) Green Belt

FEAC CEA homepage
Hitachi Vantara Hitachi Architect (three tracks: Infrastructure, Data Protection, and Pentaho Solutions)

Hitachi Architect Specialist (two tracks: Infrastructure and Converged)

Training & Certification homepage
IASA Certified IT Architect – Foundation (CITA-F)

Certified IT Architect – Associate (CITA-A)

Certified IT Architect – Specialist (CITA-S)

Certified IT Architect – Professional (CITA-P)

CITA homepage
National Instruments Certified LabVIEW Architect (CLA) CLA homepage
Nokia Nokia Service Routing Architect (SRA) SRA homepage
Oracle Oracle Certified Master, Java EE Enterprise Architect Certified Master Java EE homepage
Red Hat Red Hat Certified Architect (RHCA) RHCA homepage
SOA (Arcitura) Certified SOA Architect SOA Architect homepage

These architect credentials typically represent pinnacle certifications within the programs to which they belong, functioning as high-value capstones to those programs in many cases. The group of individuals who attain such credentials is often quite small but comes with tight sponsor relationships, high levels of sponsor support and information delivery, and stratospheric salaries and professional kudos.

Often, such certifications provide deliberately difficult and challenging targets for a small, highly select group of IT professionals. Earning one or more of these certifications is generally the culmination of a decade or more of professional growth, high levels of effort, and considerable expense. No wonder, then, that architect certifications are highly regarded by IT pros and highly valued by their employers.

Choosing the right IT architect credential

Enterprise architect credentials will often be dictated by choices that your employer (or industry sector, in the case of government or DoD-related work environments) have already made independent of your own efforts. Likewise, most of the vendor-specific architecture credentials make sense based on what’s deployed in your work environment or in a job you’d like to occupy.

Though there are lots of potential choices IT pros could make, the genuine number they can or should make will be influenced by their circumstances.

Tue, 11 Oct 2022 12:00:00 -0500 en text/html https://www.businessnewsdaily.com/10758-best-enterprise-architect-certifications.html
Killexams : How much can you really make from multi-level marketing?

Stuff

How much can you really earn?

When Amy started selling Mary Kay products, she did so with the aim of getting a discount on the cosmetics.

Read this story in te reo Māori and English here. / Pānuitia tēnei i te reo Māori me te reo Pākehā ki konei.

“There is no way you could actually earn a living,” she says.

The mother-of-four, who did not want to be identified because of a career change, said it was only once she got to $1000 in a single order that she would make 50% commission.

READ MORE:
* Woman behind crypto-currency marketing network attracts attention of the Commerce Commission
* Sorry, hun, I don't want to be part of your pyramid scheme
* How (and why) salespeople go bad

She could have moved up the ranks to earn more by recruiting more salespeople into the system, but she said that did not appeal. “I hated the ‘you join and sell’.”

Mary Kay pulled out of New Zealand in 2020. In 2019, it said 83% of its salesforce did not earn any commission. Of those who did, the average annual commission was US$206 (NZ$369).

Data from some of the major network marketing, or multi-level marketing (MLM), firms shows that Amy’s experience is probably the norm. For most schemes, consultants are not even making enough in a year to fill up their cars.

In 2021, a “typical” Arbonne consultant earned $225 in commission and overrides. For those at the bottom of the tree, the median earning for the year was $114. The bottom 50 had an average income for the year of $9. National vice-presidents, the most senior in the ranks, made a median income of $122,373.

Unsplash

Amy says she sold Mary Kay because she liked the products.

Scentsy’s base-level consultants had median earnings of $187 in 2021. In 2019, only 50% of essential oil firm Doterra’s distributors earned more than $100.

These companies have been approached for comment.

In most cases, the only way to make real money in any of these schemes is to sign up more people to your team and take a cut of what they earn. Until then, many salespeople invest significant money in advertising and development of a brand that often offers little in return.

Rob Hamlin, senior lecturer in the Otago University business school, said multi-level marketing schemes tended to be exploitative.

It was likely that 90% of all multi-level marketers were making a loss, rather than returning even a small income, he said. “Reported net loss rates of 99%-plus for multi-level marketing participants are not uncommon.”

He said business structures that relied on layers of salespeople should be made illegal. “There is a lack of functional differentiation between the layers, this means that the higher-level layers are harvesting the lower-level layers while the orchestrator or company that runs the show harvests all of them.”

PRIME VIDEO

Tupperware may have closed the lid on New Zealand, but our nostalgia for the stuff is as strong as Mrs Maisel's.

Damien Mather, a senior lecturer at the University of Otago business school, has had contact with people involved in MLM schemes himself.

“I lost a drummer in a band I was in, in Christchurch. He started to try to sell me stuff and wouldn’t stop.

“A lot of people involved on the selling face of the system are genuine people, really trying hard, and they are hard workers. But the system is generally set up to not reward them.”

Mather said one of the main concerns was the unfairness that was built in. As “salespeople”, those selling products did not have the rights of employees but they did not have the negotiating power that a business taking stock from a wholesaler to sell normally would.

“They have very little bargaining power. They have no input into how much they get, it’s just a take it or leave it thing.”

Supplied

Tupperware, one of the big MLM names, has pulled out of New Zealand.

Mather said many people who were looking for an income were attracted to the “free training” that was offered.

“They might be out of a job, thinking ‘I’m good at selling, I’ve got a network of friends to sell to’ – which is another downfall, by the way. One of the things that lures them is the offer of free training, but it’s their way or the highway with these systems.”

A normal salesforce might ask for training and be given something that covered general sales principles, Mather said. “Not ‘you will say this and not say that word’ but with MLM they often have this mass-reproduced sales training folder, and they’re like a robot going through it. It takes all the fun and intelligence and enjoyment out of what could otherwise be a rewarding and exciting job.”

If people rigidly following sales guides burnt a particular market, it could make it harder for other businesses in the sector, Mather said. “People can be turned off by the approach and you can end up doing damage to the retail sector they work in as a whole, not just their own business.”

There were generally few restrictions on who else could set up a business selling the products in a particular area, and this would be encouraged by those further up the chain trying to sign up new recruits. But it could be damaging to those who only wanted to sell. “[The business] doesn’t care about channel conflict because it always works in their favour.”

Mather said people who were good at selling would be better off in standard sales jobs.

“Most salespeople have bonuses and incentives, but the salespeople I know, they have all done way better than anyone in MLM. They’re nowhere near as good as if you train yourself up to be a good salesperson and apply for sales jobs to use your skills and knowledge. The sky's the limit for that sort of thing. Plenty of people I know do so much better when they are not in MLM ... they have no problem succeeding. There’s almost no chance of getting to the top of MLM.”

He said the people selling the business opportunity in MLMs took a “Lotto” approach – highlighting the potential benefits of striking it big and glossing over the more-likely pitfalls. “The pitch given to sellers, it puts this huge effort into putting a positive frame on it ... they say, ‘imagine if you have 200 friends and then they all sold to 200 friends’, but the probability of that happening ... if they were honest they wouldn’t hire anybody.”

Retail NZ chief executive Greg Harford earlier said multi-level marketing appeared to be becoming less popular.

This was shown in the decline of Tupperware. The exclusive importer of the brand in New Zealand, UOL, announced it would close its business on October 30 thanks to Covid-19 causing a decline in sales. Avon has also quit New Zealand.

As for Amy, she says she’s not sure if she would ever go back to MLM sales. “It depends on why and what it is and if I use it.”

Someone she knows is selling Thermomix, a $2500 kitchen appliance, and wants her to do it, too. But she’s not keen.

“It’s only like $200 you get [in commission] from one ... totally not worth my while. When it’s something like makeup, people are happy to spend $100 to support you, but not $2000.”

Mon, 17 Oct 2022 04:00:00 -0500 en text/html https://www.stuff.co.nz/business/money/130176398/how-much-can-you-really-make-from-multilevel-marketing
Killexams : Matt Meyers Shares His Journey to Becoming a Top Expert for the Salesforce Ecosystem

Success in today’s business climate hinges on building a strong and vibrant ecosystem. Salesforce recognized this early on and was one of the first in the cloud computing space to dream up a business model built on partnership. Matt Meyers has been in the tech field for over 20 years and is one of the top experts within the Salesforce ecosystem. As a senior consultant, Matt knows his way around any facet of the Salesforce platform you could imagine. Matt is also an entrepreneur and CEO and co-founder of Adaptus, maker of EzProtect, a Software-as-a-Service virus scanning cyber security platform for Salesforce. He holds a Bachelor of Science in Computer Science and an MBA from Texas Tech University. Matt’s success in the Salesforce ecosystem has been driven by his expertise, determination, and extensive experience with complex implementations.

Matt has always been intrigued by both technology and business. In fact, he believes that’s why he became so interested in Salesforce because it seemed like the perfect culmination of business and technology. Matt began his career as a Salesforce developer and quickly tried to grasp anything he could to learn as much as he could about the company. He realized early on that knowledge was the key to growing his career to where he wanted to go and living the lifestyle he always wanted. As a result, Matt aggressively went for his first few certifications and then realized he couldn’t grow anymore in his current position. He moved on to join a global consulting company, HCL, where he began his career as a Salesforce consultant.

Consulting gave Matt more power than software development had. He quickly discovered he enjoyed consulting because it allowed him to help people solve complex problems, but for some reason, he was still unfulfilled. Matt yearned for more and desired to work at the company that fueled his passion, Salesforce. In the next few months, Matt spent countless long hours studying and earned various Salesforce certifications until he had just about every certification offered at the time. It was then that he met someone who was a sales executive at Salesforce who connected him with a recruiter, which led to him being successfully hired. Matt started as a customer-facing architect in Salesforce services, helping some of the company’s largest customers implement Salesforce.

The role exposed Matt to more aspects of the business and constantly challenged him, inspiring him to become better at his job. His desire to excel pushed him, and he eventually decided to tackle Salesforce’s highest certification, the Certified Technical Architect credential. Matt says this was the most challenging yet rewarding journey of his career, and it took him over two years to complete. A Certified Technical Architect is pretty much the Ph.D. of Salesforce as of now, and only about 400 people hold this certification worldwide within the ecosystem. After dedicating his entire life and career to Salesforce, Matt’s efforts were finally paying off, and bigger doors were opening.

Over the next few years, he worked his way up until he reached the director level and led all of Salesforce’s program architects in the public sector. After some time in this role, Matt decided he wanted to be more independent and started to think about running his own company. He left Salesforce, made a relationship with a major Salesforce consulting firm, and partnered with someone else to grow his company. A true and respected expert in his field, Matt took up mentoring and training, which he continues to do on his social media profiles. His mission is to empower aspiring architects and help them shorten their learning curve.

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Fri, 07 Oct 2022 01:57:00 -0500 Written in Partnership with Amir Bakian text/html https://www.laweekly.com/matt-meyers-shares-his-journey-to-becoming-a-top-expert-for-the-salesforce-ecosystem/
Killexams : Thunder Announces Strategic Slack Practice

Thunder is an innovative and strategic certified Slack partner

SAN FRANCISCO, Oct. 6, 2022 /PRNewswire/ -- Thunder, a leading Salesforce and Copado consulting partner, today announces the addition of a strategic Slack practice to their various Salesforce offerings including Service, Sales, Marketing and Revenue Clouds.

Thunder is an innovative and strategic certified Slack partner

Thunder is an innovative and strategic certified Slack partner

Thunder's Slack practice, led by Bluewolf IBM alum Casey Styer, is made up of certified developers, admins, architects, and change experts that help companies maximize ROI in tech stack for Slack, and the tools that are or should be integrated (salesforce, dev ops tools, etc.). The team focuses on helping customers to reimagine their workflows, business processes, and ways of working.

"We want our customers to love Slack and Salesforce, so we strive to help them build their Digital HQ in an intentional way," says Casey. "The ultimate goal with all of our Slack implementations is to Excellerate the experience and outcomes of better collaboration."

The Slack practice is part of Thunder's continued expansion into key areas of cloud innovation and customer experience.

"We're really excited to have a practice devoted to Slack," Carter Wigell, Thunder CEO adds. "This has been part of our strategic plan ever since Salesforce acquired Slack. Being able to offer clients an integrated tool that connects employees, partners, and customers on a single platform (that people love to use) delights everyone involved - and we're all about making customers happy at Thunder."

Thunder offers a Slack Quickstart package to help lay the foundation for a successful launch of the Slack platform by providing accelerated guidance on setup and recommending a high-level approach for initial and ongoing enablement and adoption, and learning programs. Learn more at www.thundersf.com/slack.

ABOUT THUNDER

Thunder is a pureplay Salesforce platform partner, proudly backed by Salesforce Ventures. Built by seasoned Salesforce professionals, they help businesses overcome their digital challenges and transform themselves into thriving organizations that produce results for both customer needs and company goals. Thunder offers services from strategy and design to execution and change management - across multiple clouds on the Salesforce platform. The customer-obsessed, partner-enabled company has a mission to make customers love Salesforce, forever. Follow Thunder on LinkedIn at linkedin.com/company/thundersf and learn more at thundersf.com.

Related Links
https://www.thundersf.com/

Thunder logo - we help customers love Salesforce, forever

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View original content to download multimedia:https://www.prnewswire.com/news-releases/thunder-announces-strategic-slack-practice-301640553.html

SOURCE Thunder, Inc

Thu, 06 Oct 2022 02:15:00 -0500 en-US text/html https://www.yahoo.com/now/thunder-announces-strategic-slack-practice-141500447.html
Killexams : Ushur Announces Customer Experience Automation Platform Integration on Salesforce AppExchange, the World’s Leading Enterprise Cloud Marketplace

Ushur

The AI-powered automation platform that enables anyone to easily develop self-served customer experiences is now just as easy for IT teams to integrate into their Salesforce implementations.

SANTA CLARA, Calif., Oct. 07, 2022 (GLOBE NEWSWIRE) --  Ushur today announced its certified integration listing on Salesforce AppExchange, empowering customers in financial services, insurance and healthcare enterprises to design and deploy automated, personalized self-service on its Customer Experience Automation platform. Ushur uses a no-code approach to empower non-technical users to design AI-driven customer experiences that engage on any channel, slashing development time and management costs. The Ushur platform is now easier than ever for IT teams to integrate with, and provide closely governed access to, enterprise Salesforce instances.

Integrated directly with Salesforce, Ushur is currently on AppExchange. Deployments now surface critical customer data from enterprise CRMs to make each customer experience all the more relevant, hyper-personalized and useful. Additionally, Ushur’s no-code integration makes it point-and-click easy for IT departments to integrate Ushur’s CXA cloud and develop the high-quality customer experience that can be the difference between retaining and losing customers.

“Salesforce has become part of the standard enterprise stack across a wide range of applications'', said Simha Sadasiva, CEO and co-founder of Ushur. “Through this collaboration, Ushur and Salesforce are extending the capability of any enterprise stack to include a powerful system of intelligence to drive digital customer experiences at scale. At Ushur, a superior customer experience is always our north star as we leverage AI, automation and no-code to bridge the gap between the front-office customer engagements and the back-office knowledge work — all in a single platform.”

About Ushur
Ushur delivers the world’s first AI-powered Customer Experience Automation™ (CXA) platform purpose-built from the ground up to intelligently automate entire customer journeys end to end. It combines Conversational Automation and Knowledge Work Automation in a no-code, cloud-native SaaS platform to digitally transform every step of the complete enterprise customer experience, from Micro-Engagements™ to entire customer journeys. Backed by leading investors including Third Point Ventures, 8VC, Aflac Ventures and Iron Pillar, Ushur’s Customer Experience Automation™ solutions are currently in production at some of the leading insurance providers across the globe, including Irish Life, Aflac, Unum, Aetna, Cigna and Tower Insurance.

About Salesforce AppExchange
Salesforce AppExchange, the world’s leading enterprise cloud marketplace, empowers companies, developers and entrepreneurs to build, market and grow in entirely new ways. With more than 7,000 listings, 10 million customer installs and 117,000 peer reviews, AppExchange connects customers of all sizes and across industries to ready-to-install or customizable apps and Salesforce-certified consultants to solve any business challenge.

Additional Resources

Salesforce, AppExchange and others are among the trademarks of salesforce.com, inc.

Media Contact
Chris Ulbrich
ushur@firebrand.marketing
415 848 9175

Sat, 08 Oct 2022 23:35:00 -0500 en-US text/html https://finance.yahoo.com/news/ushur-announces-customer-experience-automation-173700629.html
Killexams : Salesforce, Inc. (NYSE: CRM)

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Indications from the company's often-overlooked annual Dreamforce event reaffirm that it's still a growing business.

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Buying Salesforce during the Great Recession bear market would have earned you 2,398% from trough to peak. Is today's bear market giving you another shot?

1 Wall Street Analyst Says Salesforce Stock Will Soar 115%

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The stock gained over 9,000% from its IPO to the end of 2021, but it has cratered this year

2 Top Software Stocks to Buy for the Long Haul

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These software stocks produce the free cash flow and consistent growth to generate above-average returns over many years.

Fri, 14 Oct 2022 04:00:00 -0500 en text/html https://www.fool.com/quote/nyse/crm/
Killexams : Salesforce to drive digital transformation and job creation in SA

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Wed, 12 Oct 2022 09:36:00 -0500 en-US text/html https://www.iol.co.za/business-report/companies/salesforce-to-drive-digital-transformation-and-job-creation-in-sa-a21bd100-6068-45d2-853e-17c6b1f300a5
Killexams : Salesforce Automotive Cloud creates ‘single source of truth’ for auto industry

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After financial services, health and education technology, Salesforce is focusing on the auto industry with the launch of Automotive Cloud, a dedicated product to help key industry stakeholders make the most of the data available to them.

In the digital age, the auto industry is witnessing an unprecedented transformation, with vehicles being more connected than ever and new selling and servicing models (like D2C and subscriptions) coming to the fore. The shift has increased the volume of data available to all involved parties, starting from companies manufacturing the vehicles to dealers and financers making them available to customers.

However, when it comes to mobilizing this wealth of information for customer benefit or revenue growth, companies have traditionally struggled. According to McKinsey, only 1% of automotive customers are fully satisfied with their car-buying experience, and just a quarter of automakers and dealers believe their companies have adapted well to selling online.

“The automotive industry is facing a new digital imperative amidst massive upheaval brought on by the rise of direct-to-consumer models and the dawn of the electric vehicle age,” said Achyut Jajoo, SVP and GM of manufacturing and automotive at Salesforce. “But with great disruption comes great opportunity, and companies accelerating into the digital-first future … can gain a competitive edge while simultaneously future-proofing their businesses.” 

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Enters Salesforce Automotive Cloud

To make this happen, Salesforce has introduced Automotive Cloud. The product uses Driver 360, which leverages the full power of Customer 360 to create a single, real-time view of the entire customer and vehicle lifecycle for automakers, dealers and automotive finance groups. It brings together information from all available sources, including customer interactions and milestones, helping automakers not only deliver improved service and experiences, but also drive revenue through better lead conversion and collaboration.

Driver 360 offers out-of-the-box solutions with industry-specific data models and processes, including driver console, vehicle console and AI and analytics capabilities. 

The driver console, as the company explains, provides service teams with a complete view of every customer interaction through continuous touchpoints and customized alerts, from car browsing and purchase history to service journeys. This enables teams to effectively personalize support, offers and sales. Similarly, the vehicle console stitches together comprehensive vehicle information, such as odometer readings, vehicle market value and real-time service and repair data, for automaker, dealer or finance groups.

Meanwhile, under AI and analytics, the Automotive Cloud provides intelligent automation with click-based configuration and integration tools to simplify the building and delivery of branded and automated experiences, such as vehicle order status updates or shipment delay notifications, to help team members complete more tasks with fewer resources. It also offers purpose-built dashboards that provide a detailed overview of sales and business performance, customer and asset lifecycle and revenue trends to drive efficiencies at scale.

Adoption already underway

Multiple auto industry players, including Astara and Toyota Financial Services, are already looking to use Salesforce Automotive Cloud to transform customer experiences. The solution will be generally available starting from October 17, 2022.

“With Automotive Cloud, we will be able to increase the competitive advantage for our entire mobility ecosystem by connecting customer data and vehicle management together within the same platform,” Antonio Rodríguez López, chief strategy and transformation officer at Astara, said. “This will allow us to deliver the best customer experience and to increase our customers’ lifetime value.

According to Salesforce’s own research, 93% of auto industry leaders think that first-party data (similar to that used by the Automotive Cloud) will help substantially Excellerate the overall customer experience — whether during the vehicle browsing, purchasing, financing or post-purchase phase.

VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative enterprise technology and transact. Discover our Briefings.

Thu, 13 Oct 2022 12:06:00 -0500 Shubham Sharma en-US text/html https://venturebeat.com/data-infrastructure/salesforce-automotive-cloud-creates-single-source-of-truth-for-auto-industry/
Killexams : Top 10 Salesforce Consulting Companies In India 2023

In the past few years, Salesforce has been one of the fastest-growing business software in the world. Businesses are dependent on their current and future clients. Therefore, having a strong customer relationship management or CRM tool is something every business should have. Even though every business has its own set of requirements, maintaining connections with customers has always been the same. The Salesforce platform fulfills every bit of business requirements offering the exclusive features of CRM systems. The customer customization functionality of the salesforce CRM makes it accessible for any size of business belonging to various industries starting from manufacturing to education. 

Along with various pre-installed features of Salesforce CRM the access to integrate 3rd party tools helps many business processes efficiently and decreases operational costs. The Salesforce CRM also facilitates services ranging from brand identity building to data report generation and analysis. Salesforce CRM offers visual representation of effectiveness of popular marketing campaigns,Customer issues management and resolution status, and many more through visual dashboards, and comprehensive reporting features. As these features are beneficial in almost every industry, various businesses belonging to the banking system, financial services, corporations and insurance sectors, retail, fitness and healthcare, ed tech, and government sectors and many more are reaching out to Salesforce development companies in India to get affordable and feature rich salesforce solutions. 

As India is becoming a homeground of various Salesforce consulting companies, finding the ideal partner will never be as simple as having a cup of tea. Before finalizing the most suitable salesforce consulting firm, there are various things businesses should consider such as the company's prestige, the employee strength, years of experience, their service offering and many more. As it takes a long time to study everything, we have done it for you. The team of TopSoftwareCompanies.co has assembled a list of the top 10 Salesforce Consultants in India 2023 after doing comprehensive research and analysis. To compile this list of trustworthy firms, the team did an extensive analysis in Ahmedabad, Mumbai, Bangalore, Jaipur, and other major cities in India.

The List of Top 10 Popular Salesforce Consulting Companies in India 2023
1. Hyperlink InfoSystem
Hyperlink InfoSystem established its business in 2011 as a mobile app development company that provides top services such as AI, IoT, Big Data, AR/VR, Metaverse, Salesforce, and blockchain. With 10+ years of experience in the industry, the company has worked with more than 2,700 plus clients for their custom tech needs. Hyperlink InfoSystem is listed as the top Salesforce partner in India. They implement the best Salesforce development services, including planning, designing, & implementing Salesforce solutions.

2. IBM
By unlocking the potential of data across Salesforce clouds, IBM allows Salesforce Einstein and IBM Watson to change your operations. This activity is carried out throughout the whole Salesforce platform and customer life cycle, including sales, marketing, customer service, and commerce.

3. Accenture
Accenture is one of Salesforce's most important international partners. They are a trustworthy leader when it comes to creating, cultivating, and growing transformational skills via the use of Salesforce technologies. Accenture has finished 1529 Salesforce projects. They stimulate innovation to better how our lives operate.

4. Marlabs LLC
Marlabs LLCcreates cutting-edge digital solutions that assist our clients to enhance their business outcomes quickly and precisely. They achieve our goals by using the power of the Digital CollectiveTM, which combines design-led digital innovation with human experience, composable digital platforms, and a collaborative network of world-class technology partners and innovators.

5. Deloitte Digital
Deloitte Digital has extensive Salesforce service experience across multiple market verticals. So, Salesforce and its 6,500 consultants in 35 countries have a track record of collaboration and integration, aiding varied organizations in meeting their business objectives.

6. Grazitti Interactive
Grazitti Interactive is a global strategic partner that helps businesses develop their CRM strategy, laying the road for long-term success. It is trusted for its wide experience, innovative ideas and products, and exceptional customer service. Salesforce's technology and skills, when combined, can change your sales, marketing, and commerce cloud strategy.

7. Cyntexa
Cyntexa provided Salesforce consulting services to a leading social enterprise. They examined the system's history, performed interviews, and suggested CRM courses and certifications with links for progress. They have 250+ certified Salesforce specialists that have worked on over 400+ projects with 350+ pleased clients all across the world.

8. Webkul
Webkul is a renowned IT services provider that was formed in 2010. With our industry-leading services for Digital Commerce, ERP, and CRM solutions, we assist businesses all over the world address challenging business issues. Over the last 11 years, the company serviced over 80,000 clients worldwide, ranging from small and medium-sized businesses to huge corporations, enterprises, and government agencies.

9. Damco Solutions
Damco Solutions is a prominent IT Services and Solutions provider with over two decades of professional expertise in offering the excellent customer value and enormous business benefits to its clients globally. They provide end-to-end, innovative, and cutting-edge business and technical solutions to assist corporations in leveraging technologies, transforming their businesses, and achieving long-term growth.

10. HData Systems
HData Systems delivers all today's trending innovative solutions, including Blockchain, Big Data Analytics, Data Science, Salesforce Development, Artificial Intelligence, and many more. HData Systems delivers eye-catching solutions to businesses, starting from startups to enterprises, to achieve their goals efficiently with better decision-making strategies to boost their ROI.

Source:Top Salesforce Consulting Companies in India

Wed, 05 Oct 2022 23:49:00 -0500 en text/html https://www.outlookindia.com/outlook-spotlight/top-10-salesforce-consulting-companies-in-india-2023-news-228016
Killexams : Salesforce, San Francisco’s largest employer, conducts layoffs

Salesforce, the titanic San Francisco corporate software company, is conducting layoffs — a first this year for the tech behemoth.

Details remain sparse, but according to Protocol and a laid-off employee who posted on LinkedIn, about 90 employees were affected. (A majority of the affected staffers were contractors in the company's recruiting department, a Salesforce spokesperson told SFGATE; as we’ve previously noted, Salesforce has been vague about whether contracted workers count as “employees,” or “Ohana.”)

“While limited hiring continues, most departments have reached their hiring goals for the fiscal year,” a Salesforce spokesperson told SFGATE. 

During an especially tumultuous time for the tech industry, Salesforce appeared to be a rare anomaly: a tech giant continuing to thrive amid headwinds. Salesforce’s total revenue for fiscal year 2022 was $26.5 billion, a 25% year-over-year increase.

The company recently took over San Francisco with its latest iteration of Dreamforce, the company’s first in-person event since the COVID-19 pandemic. More than 40,000 people were in attendance. Still, during the conference, co-CEO Marc Benioff alluded to the idea of “some level of normalization” after the pandemic period of mass growth for Salesforce and other tech companies. 

“Everything is still bigger, but there is definitely some overage that has to be dealt with,” he said in a press conference during the event. “I don’t think anyone will disagree with that.”

In addition to the layoffs, Protocol reports, Salesforce is enacting a hiring freeze through January 2023. The move is small but significant; large tech companies, on the whole, have been reluctant to conduct layoffs even as startups and other fledgling companies are shedding employees. 

The Salesforce representative did not provide details about what severance benefits affected workers will receive.

Hear of anything going on at a Bay Area tech company? Contact Joshua Bote securely on Signal at 707-742-3756.

Thu, 13 Oct 2022 13:59:00 -0500 en-US text/html https://www.sfgate.com/bayarea/article/salesforce-lays-off-90-employees-17507333.php
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