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Killexams : Business-Objects Professional study - BingNews Search results Killexams : Business-Objects Professional study - BingNews Killexams : The most in-demand AI skills — and how companies want to use them No result found, try new keyword!Studies from job listings and professional networking sites detailed the top attributes would-be hires are highlighting and companies are seeking. No surprise: various AI skills top that list. Tue, 22 Aug 2023 18:55:00 -0500 en text/html Killexams : Does Corporate Gift-Giving Produce The Desired Outcome?

While pandemic protocols may have strained professional relations, one goodwill approach became even more critical during COVID: the tradition of corporate gift-giving. With a delicate balance of appreciation and brand awareness, this marketing practice can be a big hit with clients or occasionally an eye-rolling miss.

U.S. companies will shell out over $150 billion on client gifting in 2022, but how wisely is that money spent? To examine ROI, gauge current trends, and assess which goodies are treasured or trashed, we conducted a study of more than 1,500 professionals positioned to send or receive corporate gifts about their experiences on both sides of the ledger.

Key findings:

  • Nearly half of professionals receiving holiday gifts from vendors are influenced to continue working with them. Companies with fewer than 100 employees are the most likely to be influenced by holiday gifts to continue working with vendors.
  • Gift cards are the most desired gift, followed closely by snacks and gift baskets. Magazine subscriptions, soaps, and candles are among the least desired corporate gifts.
  • 54 percent of those who receive corporate gifts said they have thrown away at least one gift without even using it.
  • The median amount companies spend on each gift is just $30, while clients expect to receive gifts valued at $100.

Corporate Gift Giving Best Practices

Corporate holiday gifts can put a bow on a good year while establishing positivity for the next. If selected properly, they demonstrate gratitude for a business relationship while fortifying a bond, boosting brand identification, and cementing customer loyalty.

Yet not all gifts are equal. From tchotchkes and trinkets to travel and tech, corporate gifts tend to span a wide gamut. Among the vendors we polled, just over half (53 percent) will send client gifts this holiday season, with gift baskets, food, and gift cards the most popular choices.

Top 10 gifts companies plan to send clients this holiday season

Gift baskets 37%
Food or candy 25%
Gift card to online retailer 23%
Restaurant gift card 19%
Discount on services or products 19%
Card or personalized thank you note 17%
Wine or liquors 17%
Coffee 11%
Other gift card 10%
Fun activity like tickets to a game, bowling, etc. 10%
Donation to a charity on their behalf 10%

Note: Respondents could select up to three gifts out of 27 options, or write in a response

About one in two corporate clients who receive gifts feel they’re at least slightly important. Forty-six percent admitted that getting year-end gifts from vendors made them more likely to continue working together.

Importance of vendor holiday gifts graph

We found that holiday gifting varies based on clients’ size and revenue, though not necessarily to the gift givers’ advantage. Vendors are notably more likely to gift clients working at higher-revenue companies, which is understandable given the greater dollars at stake.

Influence of corporate holiday gift graph

Yet the influence of gifts diminishes as client size increases. Perhaps recipients at smaller companies find the effort more personal or appreciate the rarer gesture.

To secure more bang for their buck, vendors might consider shifting attention to their smaller clients. In addition to choosing the right partners to reward, success can hinge on sending just the right gift.

Best Corporate Holiday Gifts

Though no single item will satisfy everyone, some gifts prove more popular than others. Vendors who are unsure what their clients might like to receive should consider these crowd favorites: gift cards, gift baskets, and edible treats.

Top corporate gifts clients would most like to receive this holiday season

  1. Gift card to online retailers
  2. Food or candy
  3. Lunch for the office
  4. Gift baskets
  5. Tech items like portable speakers, headphones, tablets

Gift cards with online retailers are particularly popular, as they allow recipients to choose their own gifts and cut down on waste. Similarly, restaurant gift cards are appreciated now that eating out is back on the menu. Gas cards were also sought after by many, which is no surprise in the face of inflation-fueled prices.

Gift baskets and other edible selections remain popular, since they can be easily shared among others in the office. Tech items also topped many professionals’ gift lists. When we asked corporate clients to identify the best holiday gifts they’d ever received from a vendor, identifiable trends began to emerge:

  • Gift cards of higher value rose to the top, with denominations of $50, $100, or more making the strongest impressions.
  • Food items found more favor when sourced from well-known local purveyors and when quantities could feed the whole office. Along with fine chocolates, baked goods (like cookies and brownies) received the most frequent praise.
  • Clients often preferred experiences to objects. Tickets to sporting events or theater performances and spa treatments were all prominently mentioned when we asked people to name their favorite gifts.

It’s hard to go wrong with good food, good times, and generous vouchers, but there are also numerous gifts to avoid.

Worst Corporate Holiday Gifts

It’s said that the best things in life are free, but so are some of the worst. In fact, 54 percent of professionals have received holiday gifts so bad that they were simply tossed in the garbage.

These are the five least popular corporate holiday gifts according to business representatives in our study:

Corporate gifts clients would least like to receive this holiday season

  1. Magazine subscriptions
  2. Soaps
  3. Candles
  4. Office supplies
  5. Uber or Lyft gift cards

The three least-desired gifts reflect items that really depend on personal taste. Unless senders know their recipients very personally, it would be difficult to know what type of magazine subscription, soap, or candle would be appreciated. Additionally, office supplies are often an unwelcome gesture. Recipients prefer gifts that interrupt work routines to ones that reinforce their obligations.

Descriptions of the worst gifts that clients had ever received provided more insight into holiday turn-offs:

  • Low-value gift cards ($10 or less) and discount coupons seemed to be more resented than welcome by recipients.
  • Gift recipients said prominently branded items felt more like ads than tokens of appreciation. Often, these gifts were donated to charities.
  • Many recipients mentioned old, stale, or nasty food gifts that left bad tastes in their mouths in more ways than one.
  • Useless or redundant trinkets are often discarded as clutter; remember that most offices already have pens and mousepads.

Respondents also listed many puzzling presents that were quickly thrown away, such as an unrefrigerated turkey, a sack of potatoes, and wine insensitively gifted to an addiction rehabilitation center. This reinforces the importance of researching your clients and understanding their services before choosing their gifts.

Tips for Selecting Effective Corporate Gifts

Gift cards and locally made candy or foods are safe bets to impress most clients, but those looking to be more thoughtful should keep these tips in mind.

Send a gift, not an ad: The ultimate goal of client holiday gifts is to generate business, but that shouldn’t be obvious on the face. Holiday gifts present a chance to deepen connections beyond expanding awareness. Service discounts and logo-heavy swag were frequently mentioned as unwanted gifts. Positive feelings generated by a meaningful gift or experience are more influential than any discarded doodad bearing your brand.

Make your gift useful: The gifts most often discarded by clients were redundant everyday items. Coffee mugs, pens, keychains, magnets, t-shirts, etc., are quickly forgotten and usually thrown on the pile or in the bin. Retailer gift cards provide utility to the client, and handy tech gifts are often big hits. Gifts proving especially useful within a target industry or to a particular client make thoughtful impressions.

Personalize your presents: Customized products are gaining popularity, with personal touches particularly recommended for gifting. Still, nearly half of vendors send the same items to every client on their list.

Do you send unique or similar gifts to each client?

Unique client holiday gift graph

Individualized gifts better demonstrate relationship value and communicate attention to detail. A bit of research also avoids embarrassing oversights like those uncovered in our study, such as Bibles gifted to non-Christians, gift certificates for restaurants without nearby locations, or forbidden food sent to those with prohibitive allergies.

Don’t be cheap: You don’t need to dedicate large sums to gifting, but make sure your gifts are useful and thoughtful. Recipients expect vendors to spend $100 on each corporate gift, but the genuine median expenditure is only $30. This is suspiciously close to the $25 limit of IRS business gift deductions.

Value of cprporate gifts graph

Somewhere in that gap lies a trap of great disappointment that can do more harm to a reputation than good. Vendors who send gift cards of minimal value or low-quality goods that quickly break may be remembered for all the wrong reasons.

Don’t burden the recipient: A gift that requires a recipient’s commitment, responsibility, or investment may not feel like a gift at all. Many of the least appreciated presents in our study were vendor discounts, third-party coupons, or services that demanded recurring subscriptions. For similar reasons, some recipients disliked plants as impositions they hadn’t chosen to nurture.

Consider the planet: A growing number of responsible companies are taking climate commitments seriously, providing vendors a chance to support client cultures. Sending locally-sourced gifts made or packaged with sustainable materials or obtained via fair trade convey an alignment of goals. Charitable donations can also make thoughtful corporate gifts, but be sure to personalize by allowing the recipient to select the cause.

Summary: Choose Gifts with Care

Corporate holiday gifting is an end-of-year ritual full of potential and pitfalls. Vendors have a chance to positively influence customers, but may alienate them with rubbish that’s unwanted or offensive.

At a time when sales contact remains logistically limited, well-chosen gifts can play a critical role in rejuvenating business relations.

Traditional favorites like gift cards and gift baskets represent reliable ways to win client favor. Practical, thoughtful, personalized presents often make better impressions. Gift givers shouldn’t go cheap, shouldn’t advertise too much, and should never impose on the recipient

Bookmark this page to check back before shopping, or consider outsourcing your corporate gift-giving tasks. No matter how you approach this tricky seasonal task, be sure to enjoy the holidays – and may you receive more fine chocolates than soaps or socks!


In October 2022, conducted an online poll of 1,547 professionals employed in roles eligible to receive and/or send corporate holiday gifts. Respondents’ employers spanned a wide range of industries.

Sun, 30 Jul 2023 12:00:00 -0500 en text/html
Killexams : How Can Blockchain Technology Help Transform the Inflexible Construction Industry? No result found, try new keyword!In latest years, blockchain technology has emerged as a transformative force, disrupting traditional industries with its decentralized and transparent nature. Originally developed to support ... Thu, 10 Aug 2023 19:38:08 -0500 en-us text/html Killexams : Why Does Everyone Feel So Insecure All the Time?

And unlike inequality, insecurity is more than a binary of haves and have-nots. Its universality reveals the degree to which unnecessary suffering is widespread — even among those who appear to be doing well. We are all, to varying degrees, overwhelmed and apprehensive, fearful of what the future might have in store. We are on guard, anxious, incomplete and exposed to risk. To cope, we scramble and strive, shoring ourselves up against potential threats. We work hard, shop hard, hustle, get credentialed, scrimp and save, invest, diet, self-medicate, meditate, exercise, exfoliate.

And yet security, for the most part, eludes us. That’s because the main mechanisms by which we are told to gain security for ourselves — making money, buying property, earning degrees, saving for retirement — often involve being invested in systems that rarely provide the stability we crave. The stock in our 401(k), if we are lucky enough to have one, all too often supports industries that poison the planet; the tech company we work for undermines democracy; the rising price of the home we own makes it harder for others to stay housed.

Of course, living with uncertainty and risk is nothing new. How should mortal creatures who have spent our long evolution struggling to survive feel but insecure? The precarious and unpredictable nature of life is what helped inspire the ancient Stoics to counsel equanimity and Buddhist thinkers to develop the concept of Zen. A kind of existential insecurity is indelible to being human. It stems from being dependent on others for survival; from being vulnerable to physical and psychological illness and wounding and the looming fact of death. It is a kind of insecurity we can never wholly escape or armor ourselves against, try as we might.

But existential insecurity is not my focus here. The ways we structure our societies could make us more secure; the way we structure it now makes us less so. I call this “manufactured insecurity.” Where existential insecurity is an inherent feature of our being — and something I believe we need to accept and learn from — manufactured insecurity facilitates exploitation and profit by waging a near constant assault on our self-esteem and well-being. In different ways, political philosophers, economists and advertising executives have pointed out how our economic system capitalizes on the insecurities it produces, which it then prods and perpetuates, making us all insecure by design. Only by reckoning with how deep manufactured insecurity runs will it become possible to envision something different.

Manufactured insecurity is far from inevitable, and yet it is intensifying. The same developments that have supercharged inequality in latest decades — including the deregulation of finance and business and the decline of the welfare state — have heightened insecurity and left no one, wealthy or working class, unscathed. While the relatively privileged seek ways to shield themselves from risk — and even turn periodic shocks to their advantage — the fact is they’ve rigged a game that can’t be won, one that keeps them stressed and scrambling, and breathing the same smoke-tinged air as the rest of us. Which means they, too, have much to gain from rewriting its rules, including reimagining what new forms of security might entail.

Thu, 17 Aug 2023 20:59:00 -0500 en text/html
Killexams : 3 Best Glowforge Alternatives (Better And Cheaper) 2023 No result found, try new keyword!In this article on the best Glowforge alternatives, I’ll cover the best laser cutters to buy instead of a Glowforge, and which is best for your specific needs. Tue, 22 Aug 2023 06:43:00 -0500 en-US text/html Killexams : Could Kansas City shutter downtown airport to make room for high-rise development? No result found, try new keyword!Construction on at least a half dozen apartment towers has stalled because the FAA says they would interfere with flight paths to the downtown airport. Sun, 20 Aug 2023 01:37:00 -0500 en-us text/html Killexams : Why we all might want to bring a bit of Barbie to work
Open this photo in gallery:

What can we learn from Barbie about resisting objectification at work?Getty Images

Madeline Toubiana is an associate professor and Desmarais Chair in Entrepreneurship at the University of Ottawa’s Telfer School of Management. Trish Ruebottom is an associate professor at McMaster University’s DeGroote School of Business.

Is Barbie now a feminist icon? Maybe? Okay, probably not. However, she might just be the icon of workplace empowerment that we’ve been looking for.

A prominent theme tackled by the Barbie movie is the objectification of women. Contrary to Barbieland, where the Barbies are in charge (and the Kens are most definitely not), when Margot Robbie’s Barbie first enters the Real World, she notices something is off. She feels “conscious of my … self?” Men leer and jeer at her, with one going so far as to grab her butt. Unlike Barbieland, in the Real World, Barbie has to deal with being sexually objectified.

We appreciated this spotlight on the objectification of women. It is much needed. However, without necessarily meaning to, as business professors who study organizations and work, we also watched the movie through the lens of employment – and we saw another way in which Barbieland illuminated certain inadequacies in the Real World. In Barbieland, each of the Barbies has a specific profession they are proud of (author, lawyer, physicist) while the Kens (spoiler alert) eventually take issue with the fact that they aren’t afforded individual identities or meaningful work (their profession is listed broadly as “Beach”).

Interestingly, in the movie’s Real World, workers are experiencing something even worse than the Kens. At Mattel headquarters, they occupy plain, dark cubicles and wear the same forgettable outfits. One lowly office worker has to be asked for his name on several occasions, while a group of C-Suite suits aren’t afforded names at all. They all do what the boss tells them to do, for the sole benefit of the company.

In her 1995 essay Objectification, philosopher Martha Nussbaum identified the qualities involved in objectifying someone – the seven ways in which we might treat a person as a thing. First, instrumentality and ownership: treating a person as a tool used for the purposes of another, as if they are owned by another. Next, denial of autonomy and subjectivity: preventing a person from choosing how to act, and ignoring their interests and feelings. Finally, inertness, fungibility and violability: expecting a person to lack agency, treating them as interchangeable with others, and infringing on their boundaries.

What is most interesting about this list is that many of the items align with how we think about present-day employees. Employees are instruments – resources – used by companies to fulfill the needs of customers, with little choice or autonomy; they are fungible, interchangeable with all other employees in the same position; their work-life boundaries are often violated since their labour is owned by the company, and any expectations they might have of leaving work at their workplace are increasingly eroded. Their subjectivity is most definitely denied – the feelings and interests of employees are rarely taken into account. This is simply the description of typical working conditions in current late-stage capitalism. The drab, cubicled and nameless employees in the Barbie movie’s Real World were not an exaggeration.

Corporations act as if they own us, or at least our labour, and aim to squeeze out as much productivity from us as they can. Whether it’s the algorithms of the gig economy that turn workers into numbers, the partner in the firm whose worth is solely determined by the amount of money they bring in, or the quest for “professionalism” in the office that leaves no room for personality or work-life balance, companies are increasingly taking the “human” out of “human capital.”

So, what can we learn from Barbie about resisting objectification at work?

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Rick Bowmer/The Canadian Press

First, we need to bring our whole selves to work. In our work, we hear over and over again that we are training our students to be “professional,” not just to learn the technical skills of accounting or marketing or whatever courses they are expected to take. But we resist the notion that we must teach them all to be the same, to leave themselves at the door. The truth is that when you try to fit within the image of the ideal worker, it is easier for others to see you as an object – someone who could be anyone, indistinguishable from everyone else in your position.

In Barbieland, the Barbies put their whole selves into their work, wearing brightly coloured costumes that showcase their personalities. In the end, even Weird Barbie finds her place in the Barbieland government – without having to be less weird. We should all be encouraged to bring our weird and wonderful selves to our work. Employers and co-workers should be able to see you as a real human being, with interests and desires of your own.

Second, we need real autonomy. Before the pandemic, CEOs and managers in companies of all sizes said workers were simply unable to work from home – we couldn’t be trusted to be productive. It was assumed employees needed the ever-present surveillance of bosses and even co-workers to keep us focused, to keep productivity high. Autonomy was seen as antithetical to work.

Often, the autonomy that matters is having control over our schedules or the right to say no to certain customers – a promise that was made in the gig economy, but one that is often left undelivered, as shown in the latest documentary The Gig is Up, about the failings of the industry. Even in the gig economy, there is no autonomy: Algorithms have taken the place of bosses.

But in Barbieland, none of the Barbies seem to report to a boss. Even their president shows up to a group sleepover, and they definitely don’t have an algorithm quantifying their work lives. Yet each day, they go off to work with a sense of purpose. This is the key to autonomy: purpose.

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Barbie dolls are displayed in the Careers Today exhibit during the 2021 Barbie: A Cultural Icon Exhibition in Las Vegas, Nevada.Gabe Ginsberg/Getty Images

Purpose is why productivity went up during the pandemic – we were all invested in keeping the world going – and why it has gone down in latest months. We all started questioning what we were doing. With purpose, autonomy becomes a real possibility.

Third, we also need to support each other. So often in the workplace, we are pitted against one another as part colleagues, part competitors. We fight over what we are told are scarce resources: pay increases, bonuses and even “good jobs” from the boss. Our workplaces reflect (and exacerbate) our individualist ideology.

In Barbieland, it is a lovefest at work. Compliments for everyone! And while a lovefest might not be realistic in our workplaces, it does point to the importance of community and support.

If we are to put our weird and wonderful selves into our work and build the purposeful autonomy that we require, we need support from others. We need a community that accepts us as human beings, not simply as objects fulfilling our corporate duty.

Another spoiler: After the Kens take over Barbieland by instituting their own brand of patriarchy, the Barbies can only break free by becoming aware of the fact that they’ve been objectified. After hearing a bit of feminist theory, they break out of the Kens’ spell, and are able to be intentional about the way they resist. Their individual personalities and autonomy return.

This awareness is crucial.

If we are to solve the current labour crisis, we need to be aware of all of the ways we are objectified and bring forward our humanity as we rethink what work should be.

We are not suggesting that following the plot of Barbie is a panacea for objectification – there are so many ways we are objectified at work, and the movie only scratched the surface. But as we think about how to redesign work, there is much we can learn about resisting objectification and reclaiming our humanity.

Open this photo in gallery:

The new line up of 2018 Barbie Career dolls at the 2018 New York Toy Fair including eye doctor, beekeeper and paleontologist.Diane Bondareff/The Canadian Press

Sat, 19 Aug 2023 02:00:00 -0500 en-CA text/html
Killexams : Two Vintage Clothing Dealers’ Greatest Find: Their House No result found, try new keyword!The pair behind the boutique Desert Vintage have made a home in an 1860s adobe-brick bungalow in Tucson, Ariz. Tue, 08 Aug 2023 21:00:00 -0500 text/html Killexams : Weekly Horoscope Libra, August 20-26, 2023 predicts a productive week for students

Libra - 23rd September to 22nd October

Weekly Horoscope Predictions says, you symbolize love

Resolve love issues while professional challenges will be easier to handle. Avoid rifts both in personal and office life. Wealth is an issue this week.

Libra Daily Horoscope, August 20-24, 2023: Resolve love issues while professional challenges will be easier to handle.
Libra Daily Horoscope, August 20-24, 2023: Resolve love issues while professional challenges will be easier to handle.

Troubleshoot old rifts within the relationship this week to have a good romantic life. Avoid office politics to professionally grow. Your health is good but financial troubles will exist.

Also Read: Horoscope Today, 20 August 2023

Libra Love Horoscope This Week

Some long-distance relationships may not work out this week and problems will get severe. It is important to resolve every issue before things go out of hand. Unfortunately, Libras can face a breakup this week but do not despair as new love is waiting for you. Handle love-related problems with care. Some Libras will be sensitive but you need to know that a love life needs to be based on sensibility. Be realistic in the romance to stay happy.

Also Read: Love and Relationship Horoscope Today, 20 August, 2023

Libra Career Horoscope This Week

Handle all job-related problems with confidence. Expect new responsibilities and do not say no to any new role. Instead, make use of every opportunity to ensure your professional success. Some Libras will travel this week for job reasons. Healthcare professionals, marketing persons, lawyers, and civil engineers may change the organization this week. If you are planning high studies and are appearing for exams of the same, the week will be highly productive.

Libra Money Horoscope This Week

Handle finance carefully this week. Maintain a balance between both income and expenses as you need to save for the rainy day. Some Libras will find investment a safe option and you may consider stock market and mutual funds along with speculative e-business smart options for tomorrow. However, it is good to take the help of a financial expert for guidance. Businessmen will see profits but some entrepreneurs may have problems in raising funds this week.

Libra Health Horoscope This Week

While the health horoscope predicts good general health, some Libras may have body aches, muscle pain, hypertension, and oral issues. It is good to consult a doctor whenever needed. Seniors should not lift heavy objects in the first half of the week. Ensure you practice a healthy diet rich in nuts, cereals, fruits, and vegetables.

Libra Sign Attributes

  • Strength: Idealist, Socially presentable, Aesthetic, Charming, Artsy, Generous
  • Weakness: Uncertain, Lazy, Non-interventionist
  • Symbol: Scales
  • Element: Air
  • Body Part: Kidneys & Bladder
  • Sign Ruler: Venus
  • Lucky Day: Friday
  • Lucky Color: Brown
  • Lucky Number: 3
  • Lucky Stone: Diamond

Libra Sign Compatibility Chart

  • Natural affinity: Gemini, Leo, Sagittarius, Aquarius
  • Good compatibility: Aries, Libra
  • Fair compatibility: Taurus, Virgo, Scorpio, Pisces
  • Less compatibility: Cancer, Capricorn

By: Dr. J. N. Pandey

Vedic Astrology & Vastu Expert



Phone: 9717199568, 9958780857

Sat, 19 Aug 2023 06:36:00 -0500 en text/html
Killexams : Why Every Decision on 6G Must Put Sustainability First

Published 08-18-23

Submitted by Ericsson

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Above: The role of 6G in relation to the UN’s Sustainable Development Goals

Originally published by Ericsson

By Pernilla Bergmark Principal Researcher and Gustav Wikström Research leader, Networks

  • We believe 6G shall be designed to make sustainable breakthroughs on all fronts: from improved network footprint to societal, economic and environmental benefits such as macro-economic gains, a narrower digital divide, and improvements to education, healthcare and other key sectors.
  • Achieving that full promise will require putting sustainability at the center of 6G technology development, starting with the many global cross-sectoral initiatives that are taking place today.

At Ericsson we foresee many new use cases for future wireless networks, including advanced highly-demanding digital services such as immersive communication and massive digital twinning, but also use cases that can help us overcome the digital divide and enable reduced resource consumption.

We are already preparing for this today, and have laid down our vision for future wireless possibilities in our 6G white paper, as well as in other cross-sectoral initiatives such as Hexa-X. The UN’s ITU-R technological trends also present a good overall synopsis of the capabilities required to deliver this journey.

But technology doesn’t exist in a vacuum. It’s critical we consider how our technology impacts the development of society and how we can amplify the positive effects while mitigating any adverse effects already from first steps of technology design.

When moving towards 6G, our industry must recognize the great responsibility we have to help address societal challenges, and our focus should not only be to achieve excellent performance, but also a positive impact on sustainability.

What does sustainability mean to 6G?

Sustainability, or sustainable development, can be defined as “meeting the needs of the present without compromising the ability of future generations to meet their own needs.”

In 2009, the Stockholm Resilience Centre identified nine planetary boundaries which would allow the earth system’s processes to continue to regulate a stable planet where society can thrive, a framework that was updated and republished recently.

Instead of compromising on our future, from a technology development perspective, sustainability is to a high degree about respecting these boundaries and providing the conditions that support decent livelihood conditions. This equation is not a simple one and will lead to a compromise on different targets and costs, and above one that brings new considerations to technology development.

As a central part of future digital infrastructure, 6G networks will be closely linked to the sustainable development of society, across environmental, social and economic aspects in line with the UN’s Sustainable Development Goals (SDGs).

Sustainable development frameworks: What are they?

The most widely adopted framework for sustainable development is composed by the UN’s 17 Sustainable Development Goals (SDGs) that outline the actions needed to achieve long-term sustainability.

The 2030 Agenda for Sustainable Development and the UN SDGs aim to strengthen the social, economic, and environmental dimensions of sustainable development and bring a common understanding of what needs to be done by nations and businesses alike. Beyond these global objectives there are many regional and national targets, such as the European Green Deal, which sets a target for the EU to achieve climate neutrality by 2050.

At Ericsson, we are committed to supporting this development and have dedicated one of our technology journeys ‘connected sustainable world’ as a sustainable framing of technology development.

It is important to consider both sides of this journey: sustainable 6G (reducing 6G´s impacts across the entire life cycle) and 6G for sustainability (enabling use cases that create sustainable value).

Sustainable 6G 
6G networks need to minimize any negative impact on sustainability. This objective means that the direct lifecycle impact from building and running networks should be minimized across environmental, social, and economic sustainability domains. Resource consumption is the focus here in terms of energy and material, but also any other impact from production processes and from using the systems and services. It must be clear that this is not just an ambition, but demands a real commitment to optimize networks for reduced negative impact beyond fulfilling regulatory requirements. Moreover, technology must be anchored in society to be socially sustainable, meaning that the use of resources is well motivated and explained.

6G for sustainability 
6G networks should contribute to an overall sustainable development in society by enabling the transformation of other sectors than just ICT. This objective means that 6G networks should be designed to support existing or novel activities to enable a positive sustainability impact to produce benefits when scaled across society. Equally important would be to avoid any usage with adverse effects. Here it’s important to consider that there may even be a need to move away from certain use cases if they are identified to have a negative impact on society.

Sustainable 6G

From an environmental perspective, reducing the negative impact of the entire lifecycle of goods, networks and services is the primary responsibility of the 6G industry. Irrespective of use cases, it is vitally important that all aspects of producing, operating, and recycling the 6G system will have a minimal negative environmental impact.

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Above: The many facets of sustainability ambitions in the telecom sector.

The importance of sustainability during technology development

We believe that 6G needs to embed a wide set of values.

First, a 6G system need to be developed with as low an environmental footprint as possible. Already the technology design needs to consider how it will impact the physical implementation and the environmental impacts across the life cycle, including such as the use of materials, emissions during production and impacts from activities such as sales, distribution, and installation of the system.

Until now, network power consumption has typically been the main source of greenhouse gas emissions. As communication service providers (CSPs) switch to low-carbon electricity, we already start to see that the focus of environmental targets is moving more towards material use and pre-use lifecycle stages. For example, there is an increased focus on circularity, and that hardware should be both reusable and energy-optimized. Moreover, with an expected increase in IoT and sensor usage, circularity becomes increasingly important to avoid increasing e-waste streams. Already during the technology development phase of 6G, resource optimization must be a key design consideration, including architecture, split of functionality, modularity, processing distribution, the impact of performance requirements on material choices , and tailored and flexible signaling protocols to enable circularity and more.

Then there are other social and economic considerations that also need attention. For example, anyone operating a 6G system should be able to make sure that human rights are protected, that it is possible to claim liability and accountability, and that access to network services are affordable.

The earlier in the evolution of a new generation the above aspects are considered, the easier it will be to propagate for example resource-lean principles, privacy aspects and cost optimizations through the complete system.

One example area is architecture. When specifying a system architecture, modularization possibilities and distribution of functionality are already being fixed. If aspects relating to minimized energy and material consumption are not considered before that (at the stage of technology development) there is a risk that necessary functionalities are distributed in a way that makes this difficult to address this but incrementally later on.

A more specific example is broadcast information. When information is determined on broadcast, it may be possible to optimize this to minimize the broadcast instances and maybe even turn off broadcasting functionality and thereby save energy. This is possible if multi-purposed signals are avoided, for example.

For privacy aspects, security mechanisms also need to be considered from a very early technology design stage.

Energy consumption of 6G networks

To achieve the lowest possible energy consumption of 6G networks, we need to continue to Boost the performance of our radio and baseband, but we also need to introduce new use cases that take energy consumption into consideration from the start. This includes optimizing the energy cost of transmissions for applications that will likely be more demanding than enhanced mobile broadband (eMBB ).

Beyond communication services, 6G is also likely to bring new network services that will be applied in various use cases together with connectivity. Distributed compute (supporting lightweight devices with processing) is one such example, as well as the provision of sensing and positioning information. These services will also consume energy and it is vital that the lowest possible energy profile is attached to such services.

From an energy performance perspective, it is important to turn to a zero (or a very low) energy consumption state whenever there are no processing demands on the hardware. AI-based energy saving improvements will largely depend on there being a high load dependence to energy cost, and this will only be achieved if low traffic states can also translate into low energy states on the hardware. To achieve this, aspects associated to the measuring and observation of the network will be important. However, such observability tasks will also come with an energy cost and this must also be part of the balance sheet of AI-driven optimizations, for example.

The network usage stage also includes considerations on how the network can interact with and adapt to the availability of (renewable) energy. Some deployments may be largely based on renewables that vary in availability, and as more industries become electrified there will likely be an increase in overall demand. From this perspective, functionality for adapting the network performance and consumption to availability will be key going forward. With the growing emergence of low-carbon electricity supply, the environmental impact of operating networks will decline. However, from a cost and affordability perspective, energy efficiency aspects will remain important.

Building a low-cost, inclusive 6G system

Economic sustainability is about the economic development of society itself linking sustainable development to areas such as job markets, productivity, infrastructure access and innovation. From this perspective, end-user cost is important to ensure inclusive and affordable systems. However, to contribute to economic sustainability, businesses also need to be economically sound and sustainable themselves. The value of 6G networks and subsequent use cases need to translate to a monetary value that can carry the provisioning ecosystem of end-users, vendors, CSPs, suppliers, system integrators and all other necessary stakeholders. Necessary investments need to be justified to support an increased use of current use cases and new services. Pricing equations need to consider the cost of deployments for very high performance, and the possibility to charge for quality of service need to be there, or the evolution of performance-demanding use cases may be at risk.

Making sure that 6G can carry its weight from the perspective of economic development, is both about the sustaining the business, as well as providing a net positive from a social and environmental and economic sustainability perspective. From the perspective of involved businesses, if the profitability is not there, it will not materialize. However, equally important, from a digital inclusion perspective, equally important is to consider the end user cost.

From the social perspective, methodologies to assess systems exist but have so far only been put to use to a limited extent. Compared to environmental or economic impacts, assessing social aspects across the lifecycle of systems is an area that has not been explored in as much depth and identifying potential impacts must be an important consideration of technology development moving forward.

Ethical AI, on the other hand, is perhaps the most well-studied area from a societal perspective. Many other perspectives such as working protection are traditionally rather considered to be addressable in a production and deployment stage. Social sustainability is closely linked to aspects of human rights where learnings from 5G would play an important role in understanding these aspects from a 6G perspective.

Info graphic showing stages of tech development, the impact they have on the environment and sustainability.

6G for sustainability

Developing a general-purpose technology, we also need to be mindful about both opportunities and potential adverse effects across the three sustainability pillars. 6G must address use cases that both promote and enable a more sustainable society.

6G should make it easier to be sustainable across many business sectors and societal functions, such as education, city management, manufacturing and logistics, and the re-circulation of products and materials.

As a key component of this, we believe that key 6G technologies such as more immersive communication and data-based optimizations e.g. massive digital twinning, could be designed to play a prominent role in creating that sustainable value. It may be that such use cases will not drive the extreme performance requirements, but through a desired high penetration and use, a new generation may become more sustainable than a previous one.

New services will complement the communication service and network-provided information such as sensing information will enable use cases that were previously not possible. A new network compute fabric which embeds processing within the network itself could allow for simpler and less power-hungry devices, enabling an even wider range of use cases.

During 6G development we will also assess how new use cases will open new value chains, with new stakeholders, new possibilities, new customers, and new partnerships that can be beneficial and profitable for all parties. For example, it’s expected that states and governments will be increasingly interested in certain use case areas to reach their sustainability goals, while schools, healthcare and other institutions or agencies may also show an increased interest. For these stakeholders, economic restrictions will be essential too, but sometimes also offer new opportunities.

6G from an economic perspective

Economic sustainability will be tightly coupled with development, evolution, and deployments of 6G services in two distinct ways.

Firstly, services built on 6G could drive productivity across societies, following the pattern of mobile broadband. This macro-economic aspect could provide associated benefits on infrastructure and job markets. However, the perspective of economic sustainability is broader and is linked also to the inclusion and distribution of welfare – another aspect that 6G use cases should consider.

Secondly, as for the 6G system itself, there is a business-value aspect of the use cases we work with and any use case must present a strong business case to enable scale and continued evolution. If the use cases cannot evolve, the enablement of all the potential positive impact of 6G networks may also be at risk, meaning that we ultimately fail to explore the sustainability potential of 6G fully.

The opportunities of immersive technologies

As VR and AR will continue to evolve, advances in device technology and applications, both for personal and professional use, will fuel the connectivity industry and provide opportunities to also offer other services associated to connectivity. One such example could be sensing information. The merge of the physical and digital world could offer new opportunities in education and for professionals. Today, the gaming industry is already increasingly exploring this physical-digital fusion that we call merged reality.

The opportunities of massive twinning

Massive twinning i.e. of IoT devices is another area where connectivity will be key. The concept of digital twins exists already today, for purposes of modeling objects, places or processes. However, during the 6G timeframe, with the expected breakthrough of trillions of zero-energy devices with low embedded processing capabilities to open new possibilities for massive twinning use cases.

Such twinning services will also depend on additional network services such as sensing and positioning data, compute and AI services. The twinning objects themselves can come from any industry segment or could even comprise entire cities and environmental ecosystems.

The opportunities of situational awareness technologies

The situational awareness area is an aggregate term for supporting moving objects, vehicles and devices. In the 2030-2040 timeframe, we expect there are many more drones, moving service robots, autonomous vehicles such as taxis or delivery trucks and all of these moving objects need to navigate, mitigate accidents and be aware of their surroundings and each other’s intent in a very general sense. For this, connectivity, sensing, positioning data and network processing, the latter in particular for simple vehicles, will certainly be needed. From an environmental perspective the sharing and use optimization of these will be important to keep down impacts.

The families above represent categories rather than being specific use cases or applications. It is also possible to envision combinations, e.g., an autonomously navigating exoskeleton, partly human-controlled, where the pilot experience the environment in an AR-enhanced-manner moving around in a physical/digital map created by massive amounts of sensors. The potential of the possibilities can only be limited by our imagination.

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Above: Important use case areas of the 6G timeframe, around 2030-2040.

6G sustainable use case families

While the above are technology-centric use case areas, in our 2030-2040 timeline, there is also emphasis on providing value from a sustainability perspective. First, sustainability impacts of the technology-centric use cases need to consider sustainability both from a benefit and any adverse effect perspective. Moreover, there will be several use case families used for the technology development that are organized by their potential value rather than from the perspective of their technology area.

We believe food production and health are two such important areas. Under these use case areas, it is possible to envision farming that reduce resource need as drones survey fields and also microsensors distributed over fields (bringing situational awareness to enable resource optimization) . Image recognition can also support farmers with AR-supported information in viewing surroundings (leveraging merged reality). While the applications comprise different technologies, from a value perspective they could all contribute to the same value by reducing the surplus use of resources.

A similar reasoning goes for e-health. While e-health is perhaps often discussed as being one of the drivers for global mobile broadband (e.g. through global access to video consultations with a physician) it can also enable more advanced examinations or monitoring.

Even though all of the above use cases and use case areas may indeed make benefit of new services from the 6G network or new capabilities or higher quality of service levels, it’s also important to remember that the regular eMBB services will continue to develop and more and more challenges, whether professional or personal, can be solved through applications using eMBB. Thus, making eMBB globally available, more resource efficient and keeping control of the cost of eMBB will also be key for 6G. This may not be a specific 6G use case of its own, but it is indeed a specific capability set required from 6G and we include it among the 6G use cases to emphasize this.

From the sustainability perspective, 6G development is unique in comparison with earlier generations of mobile telecommunication from the perspective of integrating sustainability considerations other than energy performance already in the pre-standardization phase. If managed well, this opens new opportunities to integrate sustainability in the technology design from the start, allowing for deeper optimization, while at a later stage only incremental enhancements may be realistic. Another perspective is the increased digital maturity which could allow more advanced sustainability-related services to scale. When improvements are identified for 6G, we should incorporate them also in 5G whenever possible.

Addressing the risks of general-purpose technology

Unfortunately, it is rare that technologies – even when developed with the best intentions – are only ever used for good purposes. When it comes to general-purpose technologies, enabling something good usually also mean enabling something bad.

Most technologies can be misused or have unforeseen negative effects. For this reason, when developing new features, services, and technologies for 6G, our industry must make sure that the all adverse effects and risks are identified and addressed.

Late security awakenings can be expensive and have devastating consequences. When technology capabilities increase, risk awareness, and risk mitigation need to increase with it. This is part of developing a responsible and sustainable 6G.

In particular, when introducing possibly paradigm-shifting technologies such as AI, both to optimize 6G performance and as a service, it is important to consider related risks and build a trustworthy AI solution from start. From another perspective, building awareness of risks and hurdles in other sectors of societies could also be expected to bring new opportunities for innovation where 6G-based services could help mitigate those and build a more resilient society.

Info graphic "efficiency and sustainable" categories for sustainable food production, efficient eMBB and e-health for all.

Sustainability focus in ongoing projects

To make sustainability an integrated perspective in 6G technology development demands collaborative effort to embed the sustainability perspective into all different ongoing activities across the world, and to sustain and amplify efforts over time. For this reason, Ericsson has engaged in several of the main ongoing 6G activities.

Hexa-X and Hexa-X-II

Hexa-X and Hexa-X-II are two main EU research projects on 6G evolution. Hexa-X ends mid-2023 and has successfully been studying and included many of the sustainability aspects and integrated them as considerations when researching 6G technologies. Deliverables on values and use cases have been identified, for example D1.3 and D1.4. The notion of a ‘key value’ has been introduced and key value indicators, or KVI’s, are defined as an emerging concept and an approach towards monitoring sustainability values.

In Hexa-X-II, we would like to continue to study sustainability aspects in the three different categories, environmental, social and economic in the light of use cases and requirements. The project will run from 2023-2025 with first deliverables surfacing already during the summer 2023.


In the 6G Industry Association (6G-IA), the European ICT ecosystem comes together to define the R&D roadmap and impact the research projects funded within the Horizon Europe program. Here, Ericsson is leading a group looking at societal challenges and how they should be taken into account in 6G development. This work has led to the formulation of KVIs as a means to measure impact on societal values, and the view that value-driven development should complement performance-driven development. Read their white paper: What societal values will 6G address?

Next G Alliance

The mission of the Next G Alliance Green G working group (view their webinar: the path to sustainable 6G) is to position North America as the global leader in environmental sustainability by creating a sustainable 6G ecosystem and enabling other industries to reduce greenhouse gases and energy consumption, limit land and water use, and move towards a more circular economy. The Green G aims to aggregate information from across the ICT sector and beyond to educate our industry, other industries, and consumers. It also wants to enable other industries to become more sustainable through wireless technology.

After its launch in early 2021, the Green G Working Group issued its first white paper [Green G: The Path Toward Sustainable 6G] that examines the status of sustainability in ICT, identifies gaps, and proposes research initiatives. A second white paper was released in March 2023 [6G Sustainability KPI Assessment Introduction and Gap Analysis] that provides an overview of available KPIs for the ICT industry and their applicability to 6G ecosystem components.


NGMN activities on 6G use case and requirements, and in particular the NGMN paper on requirements and design considerations list essential needs, digital inclusion, energy efficiency, addressing environmental impact and trustworthiness to name a few.

In NGMN, sustainability has been addressed separate from the 6G specific activities but creates a clear view of the NGMN sustainability focus, as reflected in the deliverables that have been published so far. latest NGMN deliverables on sustainability covers such as telco supply chain sustainability of green future networks as well as KPIs and target values for green network assessment.


For the International Telecommunication Union (ITU), the UN body for telecommunication and ICT, the sustainability perspective is important and part of its strategic plans. ITU consists of three branches, ITU-R handling spectrum, ITU-D focused on development and ITU-T handles standardization.

Sustainability, beyond energy performance has not always been on top of the agenda for ITU-R in the past but for 6G this is changing: ITU-R recently released its technological trends report in which the first trend stated the following:

Networks will support enabling services that help to steer communities and countries towards reaching the United Nations’ Sustainable Development Goals (UN-SDGs)

The trend paper from ITU-R touches upon societal goals being drivers and where these goals include contribution to UN SDG goals. Sustainability is represented both as a key trend and a key driver. The ITU-R work on IMT-2030 now continues with a vision framework (to be released later in 2023) and next year with technical performance requirements. It is expected that various aspects of sustainability will be further addressed in these coming steps too, and we have seen many stakeholders who have a strong interest in this topic.

From a standardization perspective, ITU-T has been working on standards for how to assess the environmental impacts of ITU (sometimes in collaboration with ETSI and other organizations) for more than ten years. As such it provides the methodological foundation for assessing direct and indirect environmental effects of 6G. However, standards are not yet taking the perspective of assessing the impacts of future technologies which remains to be specified. From this perspective there is an opportunity for 6G to work closely with ITU to see how future technologies could be assessed, qualitatively or quantitatively.

In addition to the assessment standards, ITU-T has also developed the ICT sector’s Net Zero definition and its decarbonization trajectory which has been developed jointly with GSMA, GESI and SBTi, setting a climate ambition for any ICT technology to consider. You can learn more about what is required for ICT companies to become Net Zero from the ITU’s guidance and criteria for ICT organizations on setting Net Zero targets and strategies.

Info graphic. Abstract map of the earth with countries in blue and the corresponding focus groups.

Milestones on the journey to 6G

The development of a new wireless technology generation consists of many steps and phases and is spread out over as much as a decade. During the development, several different perspectives and aspects will be highlighted and scrutinized by the involved parties at different stages. Challenging ambitions defined early on may need to be off-set against other benefits, and obviously the outlook differs depending on stakeholders.

From a sustainability perspective it is key not to lose sight of the long-term goals, and make sure to consider these goals in existing well-defined ways of working and processes. Being proactive in this area will be key since we know that business as usual will not ensure a sustainable development.

We can see the 6G development as divided into three phases; a research phase at lower TRL (1-3); a development phase of mid TRL (4-6), and a more mature deployment phase of high TRL (7-9). In these respective phases it is important to consider and achieve the following:

Research phase

  • Establish a sustainability paradigm in the 6G industry, complementing the focus on technical requirements.
  • Embed sustainability in the optimization of system performance.
  • Develop use cases that deliver social and environmental benefits, consider risks and mitigate negative social and environmental effects. Steer 6G towards supporting use cases that address societal challenges.
  • Create attention in key fora (ITU, 3GPP, etc.) on sustainability challenges.
  • Make sure to include requirements and design criteria that reflect sustainability needs from an early stage, in all aspects of technology development.
  • Formulation of KVIs to measure impact on sustainability values.


  • Hexa-X final project deliverable (2023)
  • ITU-R IMT-2030 Framework report (2023)
  • Hexa-X-II project deliverables (2023-2025)
  • ATIS NGA whitepapers (2023)

Development and standardization phase

  • Engage in the standardization process, promoting sustainability values, mitigating or avoiding new components and features being introduced that would reduce benefits or present a negative impact on sustainability values.
  • Monitor that targets and requirements related to sustainability challenges are maintained over time.
  • Ensure a design that ensures that all sustainability impacts from manufacturing and deployment are well motivated and kept low.
  • Performing assessments of KVIs.


  • ITU-R IMT-2030 technical performance and requirements report (2026)
  • 3GPP SA1 6G Requirements SI (2024-2025) – describing use cases, needs [Stage 1: service requirements]
  • 3GPP RAN Requirements (2024-2025)
  • 3GPP RAN 6G SI (~2025) WI (~2026) [Stage 2: technical realization and architecture definition, Stage 3: detailed specifications]

Deployment and market introduction phase

  • Optimize products for sustainability within the boundaries and opportunities of the standard.
  • Support the market introduction such that the usage of 6G reaches the parts of society where we expect the highest benefits.
  • Actively promote the realization of the 6G ecosystem with relevant stakeholders to enable new services.
  • Actively counteract and suppress any negative impacts.
  • Evaluation of KVIs in the deployed system to measure impact.


  • Market introduction (~2030)
  • Gradual introduction of novel use cases (~2030)
  • 6G evolution standardization

Our collective journey has begun

In the coming 6G development, there are many occasions when the industry should and can take actions in a sustainable direction. It is important to see the possibilities and responsibilities at every stage of the development, and to integrate the sustainable development perspective into the technical work of technology development.

These considerations should not be a separate thing but should be present in the process when we design, build, and run 6G networks. To really make a change, we need to involve all relevant stakeholders and make them see their role in sustainable development and what they can impact.


The authors want to thank Christofer Lindheimer, a former colleague at Ericsson, for substantial input to this article.

Related reading

Follow the journey to 6G with Ericsson Research

Read our 6G white paper

Learn more about journey to a connected and sustainable world

Imagine Possible Perspectives: Explore the limitless possibilities of zero-energy devices

Blog post: Here are nine important takeaways from early 6G research

Blog post: Unpacking the multifaceted climate impact of ICT – rebound and other effects

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