Free download account of SPLK-1002 real questions

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Exam Code: SPLK-1002 Practice test 2022 by team
SPLK-1002 Splunk Core Certified Power User

EXAM NAME : Splunk Core Certified Power User
EXAM TIME : 60 Minutes

Exam Description: The Splunk Core Certified Power User test is the final step towards completion of the Splunk Core Certified Power User certification. This next-level certification test is a 57-minute, 65-question assessment which evaluates a candidate’s knowledge and skills of field aliases and calculated fields, creating tags and event types, using macros, creating workflow actions and data models, and normalizing data with the CIM. Candidates can expect an additional 3 minutes to review the exam agreement, for a total seat time of 60 minutes. It is recommended that candidates for this certification complete the lecture, hands-on labs, and quizzes that are part of the Splunk Fundamentals 2 course in order to be prepared for the certification exam. Splunk Core Certified Power User is a required prerequisite to the Splunk Enterprise Certified Admin certification track. This course focuses on searching and reporting commands, as well as on the creation of knowledge objects. Major Topics include using transforming commands and visualizations, filtering and formatting results, correlating events, creating knowledge objects, using field aliases and calculated fields, creating tags and event types, using macros, creating workflow actions and data models, and normalizing data with the Common Information Model (CIM).

The following content areas are general guidelines for the content to be included on the exam:
● Transforming commands and visualizations
● Filtering and formatting results
● Correlating events
● Knowledge objects
● Fields (field aliases, field extractions, calculated fields)
● Tags and event types
● Macros
● Workflow actions
● Data models
● Splunk Common Information Model (CIM)

The following Topics are general guidelines for the content likely to be included on the exam; however, other related Topics may also appear on any specific delivery of the exam. In order to better reflect the contents of the test and for clarity purposes, the guidelines below may change at any time without notice.
1.0 Using Transforming Commands for Visualizations 5%
1.1 Use the chart command
1.2 Use the timechart command
2.0 Filtering and Formatting Results 10%
2.1 The eval command
2.2 Use the search and where commands to filter results
2.3 The fillnull command
3.0 Correlating Events 15%
3.1 Identify transactions
3.2 Group events using fields
3.3 Group events using fields and time
3.4 Search with transactions
3.5 Report on transactions
3.6 Determine when to use transactions vs. stats
4.0 Creating and Managing Fields 10%
4.1 Perform regex field extractions using the Field Extractor (FX)
4.2 Perform delimiter field extractions using the FX
5.0 Creating Field Aliases and Calculated Fields 10%
5.1 Describe, create, and use field aliases
5.2 Describe, create, and use calculated fields
6.0 Creating Tags and Event Types 10%
6.1 Create and use tags
6.2 Describe event types and their uses
6.3 Create an event type
7.0 Creating and Using Macros 10%
7.1 Describe macros
7.2 Create and use a basic macro
7.3 Define arguments and variables for a macro
7.4 Add and use arguments with a macro
8.0 Creating and Using Workflow Actions 10%
8.1 Describe the function of GET, POST, and Search workflow actions
8.2 Create a GET workflow action
8.3 Create a POST workflow action
8.4 Create a Search workflow action
9.0 Creating Data Models 10%
9.1 Describe the relationship between data models and pivot
9.2 Identify data model attributes
9.3 Create a data model
10.0 Using the Common Information Model (CIM) Add-On 10%
10.1 Describe the Splunk CIM
10.2 List the knowledge objects included with the Splunk CIM Add-On
10.3 Use the CIM Add-On to normalize data

Splunk Core Certified Power User
Splunk Certified testing
Killexams : Splunk Certified testing - BingNews Search results Killexams : Splunk Certified testing - BingNews Killexams : 3 Reasons Why You Should Consider Buying Splunk Today

Splunk (SPLK 5.42%) has dropped like a rock since the end of 2021. Unfortunately for its investors, the stock sold off due to the uncertainty unleashed after former CEO Doug Merritt announced he was stepping down on November 15, 2021. However, the company still has favorable business trends, and now might be the time for astute growth investors to take a look at this company.

Here are three reasons why you should consider buying Splunk today.

1. Splunk is growing faster than its addressable market

Companies use Splunk's platform to monitor, search, analyze, and visualize big data -- a capability that has three broad use cases: information technology (IT) operations, security, and observability. In 2020, these three uses added up to an $81 billion total addressable market (TAM), of which Splunk's annual recurring revenue (ARR), the value of predictable subscription revenue earned from customers in a single calendar year, made up around 2% of the TAM.

In 2022, the same three uses add up to an estimated $100 billion TAM for Splunk. And the company forecasts its ARR to make up approximately 3.5% of its TAM by the end of the year. So, if Splunk's ARR estimates and TAM are correct, Splunk is growing faster than its TAM, grabbing market share, and still has plenty of room to grow.

Additionally, Gartner ranked Splunk as a 2021 market leader in IT Operations for Health and Performance Analysis (observability), with a market share of 8.19%. And it is also a market leader in Security Information and Event Management (security), with a dominant 30.25% market share. 

The best growth companies to invest in are market leaders able to grow fast in large expanding markets yet still have significant room to grow, and Splunk checks all of those boxes.

2. Consistently high renewal and expansion rate 

Research company MarketsAndMarkets forecasts the global cloud computing market to grow from $445.3 billion in 2021 to $947.3 billion by 2026, a compound annual growth rate of 16.3%. Therefore, to capture that cloud growth, Splunk management decided in 2017 to transition into a Software-as-a-Service (SaaS) cloud platform by incentivizing its salespeople to sell subscriptions rather than perpetual licenses. Another reason for switching to a SaaS business model is that subscription businesses generate predictable revenue, and investors often reward such companies with a higher valuation.

One of the markets' most critical measures to judge a SaaS business is the dollar-based net retention rate (DBNRR). This metric measures whether a company can gain more revenue through sales to existing customers than it loses from customers that cancel their subscriptions. A score above 100% indicates that growth from the existing customer base exceeds any losses from that customer base.

The market likes SaaS companies that score above 110% and salivate over a subscription business scoring above 120% in a bull market.

A chart shows that the company has consistently high renewal and expansion rates.

Image source: Splunk.

As you can see in the above chart, Splunk's DBNRR is elite by consistently scoring around 130% for three years. Under better market conditions, investors would likely highly reward the stock of a subscription business racking up such numbers.

3. Growing profitability 

While changing to a subscription business model can provide excellent profitability and returns in the long term, cloud infrastructure and other costs often lower margins and free cash flow (FCF) in the short term. As a result, investors usually initially hate businesses transitioning to a subscription model.

For example, in fiscal 2020 (the calendar year 2019), Splunk accelerated the push to a subscription business by canceling perpetual licenses for new products. As a result, FCF dropped to negative $391, a considerable drop from the previous year's positive FCF of $273. And across 2021, investors began fleeing negative FCF companies like Splunk as inflation fears rose.

SPLK Chart

SPLK data by YCharts.

However, you can see on the chart below that FCF has already rebounded. And the company projects a positive FCF above $400 for fiscal 2023.

A chart shows that Splunk is showing growing profitability with scale.

Image source: Splunk.

In addition, the company is back on the path to achieving the rule of 40. Proponents of the rule of 40 believe that SaaS companies with a combined growth rate and FCF margin exceeding 40% generate cash flows sustainably. Conversely, companies below 40% may eventually have problems raising cash if they need it. The above chart shows Splunk's projections for the rule of 40 for the fiscal year 2023 are approximately 38% -- headed in the right direction.

The stock price should eventually rebound if the company continues improving profitability metrics like FCF.

Good value for a company poised for success

Splunk sells for a price-to-sales (PS) ratio of 3.81, close to its historic low of 3.79 and below the cloud services industry's PS ratio of 4.08 -- signaling an undervalued company.

If you are looking for a company most likely to bounce higher once the economy improves, there are few better places than Splunk.

Wed, 12 Oct 2022 20:02:00 -0500 Rob Starks Jr en text/html
Killexams : Splunk: Buy It And Forget About It
White Splunk logo on balloon in urban setting

David Tran

As the market retreats deeper and deeper into correction mode, it is an excellent time for brave investors to make long-term plays in fantastic companies that have fallen out of fashion. The mid-cap tech space, in particular, has plenty of fundamental powerhouses that are trading at fire-sale levels, and investors with cash to deploy can benefit from truly unmissable entry points.

Splunk (NASDAQ:SPLK) is one company that bears special mention. This machine-data platform is one of the most prominent names in big data analytics, and its technology is a mission-critical tool that helps businesses derive insights from data already generated from their internal systems. Year to date, shares of Splunk are down ~30% - more modest than most tech peers, but still not in line with the vast fundamental wins the company has scored recently, most notably in largely completing its transition to a subscription-based business model.

Data by YCharts

I remain bullish on Splunk. This is a fantastic company that now has a powerful ARR base, a best-in-class technology that is widely regarded in the industry, and on track to becoming immensely profitable thanks to its rich gross margin profile and opportunities for operating leverage.

Here's a full rundown on what I think to be the key bullish drivers for Splunk:

  • The use cases for Splunk are infinite - In its early days, Splunk's machine data-mining capabilities were often used for security purposes to flag and respond to anomalies within corporate systems. But as Splunk has evolved, the company's machine data capabilities are applicable across virtually any industry and across many functions.

  • Usage-based pricing - Some of the most successful software stocks are usage-based, meaning that revenue climbs proportionally to a customer's usage of the product. Splunk's platform is charged on a data volumes/computing power basis. As data volumes continue to explode and companies push the boundaries of how they integrate data into operations and decision-making, Splunk has a tremendous opportunity to derive growth from within its install base.

  • Splunk isn't without competitors, but the company's focus on machine data is unique. It's also the largest company in the space. The company's closest large/public peers are the monitoring companies like Datadog (DDOG) and New Relic (NEWR), which primarily focus on monitoring the performance and uptime of applications and infrastructure. Splunk focuses on visualizing and analyzing machine data (information passively generated by computers, phones, and other endpoints within networks). We note as well that Splunk's ~$3.3 billion annual revenue scale makes it twice as large as its next-closest competitor, Datadog.

  • Industry-wide recognition - More to the point above, it's fine to have competition when Splunk also is widely considered the best-in-breed vendor for machine data analytics. Gartner, the software industry's leading analyst and reviewer, has bestowed the "Leader" designation to Splunk in the security information and event management space, and also named it as the vendor with the highest ability to execute. These commendations don't come lightly to IT buyers when making a purchase decision.

  • Significant international expansion opportunity - Splunk has become a global brand name, and it's time for Splunk to chase more opportunities overseas. Currently, only about ~35% of its revenue base comes from international markets (and an even smaller ~20% slice of the cloud business is overseas). I see significant opportunity for Splunk to expand its presence outside of the U.S.

On a more near-term basis, note that Splunk is one of the only tech companies in the Q2 earnings season to increase its full-year outlook. This stands in stark contrast to many other tech stocks that have cut their full-year guidance, citing a number of woes ranging from slowing deal cycles to FX pressures. It is important to note that one of the drivers here is that the weaker macro environment caused many of Splunk's customers to delay their cloud migrations, resulting in higher upfront license revenue.

Still, Splunk's valuation fall in light of these strong results is baffling (it's only in sympathy with the rest of the market, and doesn't make sense on a standalone basis). At current share prices near $80, Splunk trades at a $13.00 billion market cap. After we net off the $1.79 billion of cash and $3.87 billion of debt on Splunk's most latest balance sheet, the company's resulting enterprise value is $15.08 billion.

The company's latest revenue outlook is $3.35-$3.40 billion, representing 25-27% y/y growth - up two points on both the high and low end from its prior range. It's also worth noting that the company expects pro forma operating margins now at 8%, six points higher than 2% in the year-ago quarter. ARR expectations are down, driven both by FX translation impacts as well as the aforementioned delays in cloud migration.

Splunk guidance update

Splunk guidance update (Splunk Q2 earnings deck)

Against Splunk's latest revenue outlook, the company trades at 4.5x EV/FY23 revenue. If we look ahead to FY24 (the year for Splunk ending in January 2024), where Wall Street consensus is calling for 19% y/y revenue growth to $4.05 billion (data from Yahoo Finance), Splunk's multiple compresses down further to just 3.7x EV/FY24 revenue.

The bottom line here: Splunk is a known quantity in the software industry and is trading at an incredible opportune multiple. Don't miss the chance to get in on this stock at what I consider to be a very low-risk price.

Q2 download

Let's now go through Splunk's latest Q2 results in greater detail. The Q2 earnings summary is shown below:

Splunk Q2 results

Splunk Q2 results (Splunk Q2 earnings deck)

Splunk's revenue grew 32% y/y to $798.8 million, beating Wall Street's expectations of $737.0 million (+22% y/y) by a wide mile. The main driver here, as previously noted, is higher than expected license revenues, due to customers delaying their cloud transitions.

Still, we don't think there's any cause for concern for the long-term viability of Splunk's recurring revenue buildup. Splunk still grew total ARR in the quarter to $3.33 billion, up 27% y/y, and adding $121 million of net-new ARR in the quarter.

And as seen in the chart below, the company now has 723 customers who generate a total ARR in excess of $1 million, adding 33 such customers in the quarter (more than 15 in Q1).

Splunk customer trends

Splunk customer trends (Splunk Q2 earnings deck)

Here's some helpful anecdotal commentary from CEO Gary Steele on what the company is seeing from its end-customers, made during his prepared remarks on the Q2 earnings call:

We continue to see good customer engagement during the quarter with strong competitive win rates consistent with what we've seen in the past couple of years, a high net retention rate and good business momentum. We ended the quarter with 723 customers with total annual recurring revenue or ARR of more than $1 million, up by 33 customers from last quarter and up 24% year-over-year.

Despite our solid top and bottom line, our cloud ARR and total ARR came in short of our own expectations. This is largely due to the slowing of a number of larger cloud migrations and expansions as customers became more cautious with their Q2 budgets. As many of our customers opted for shorter-term commitments with Splunk beginning in the second half of the quarter, this lower-than-expected cloud adoption resulted in lower Cloud ARR and as a result, total ARR.

Our customers tell us that they understand the importance of moving to the cloud and that they remain on their path to migrate and expand their highly complex infrastructure over time. Cloud transformation is a time- and cost-intensive strategy as we've talked about on these calls, and we support the pace our customers take. Even given near-term pressures, our high competitive win rates indicate that our customers continue to choose Splunk."

Outside of the top line, Splunk also made big strides on margins. Pro forma gross margins in the quarter rose sharply to 78.5%, up 340bps y/y; driven by a nearly nine-point boost in cloud gross margins to 69.3%:

Splunk gross margin trends

Splunk gross margin trends (Splunk Q2 earnings deck)

Similarly, the company hit a 4% positive pro forma operating margin in Q2, a twenty-four point boost over -20% in the year-ago Q2: reflecting the benefits of having a subscription transition that is largely mature. The company's 8% pro forma operating guidance for the year is a big leap over -8% in the prior year.

Splunk operating leverage

Splunk operating leverage (Splunk Q2 earnings deck)

Key takeaways

Splunk is one of the few fast-growing software companies that has reached a scale large enough to enable profit expansion. Take advantage of latest market pessimism to build up a position. The recovery may be slow, but I view Splunk's current multiple as a safe entry point.

Fri, 23 Sep 2022 09:15:00 -0500 en text/html
Killexams : Splunk Files Intellectual Property Lawsuit Against Cribl

Asserts Cribl Willfully Infringes Splunk's Patents and Copyrights and Has Misappropriated Confidential Business and Technical Documents

Splunk Inc. SPLK, the data platform leader for security and observability, today announced that it filed a lawsuit against Cribl in the United States District Court for the District of Delaware, alleging patent infringement, copyright infringement, unfair competition, and other claims. The complaint alleges that Cribl infringes numerous Splunk copyrights and patents, and has unlawfully misappropriated Splunk source code and confidential materials.

Splunk's complaint alleges that Clint Sharp, CEO and Co-founder of Cribl, founded Cribl using code that he took from Splunk when he was a Splunk employee without permission or a license to do so. Splunk further alleges that Cribl and Mr. Sharp encouraged Splunk employees, who they recruited to Cribl, to misappropriate confidential technical and business documents from Splunk. Moreover, Splunk alleges that since then, Cribl has developed and marketed its software by, among other things, making unlicensed copies of Splunk's copyrighted software, and is willfully infringing numerous patents awarded to Splunk by the United States Patent and Trademark Office.

According to the complaint, Cribl is "a business built on the back of Splunk's labor and intellectual property, without license and without regard for ethics, the rights of others, or the law." The complaint explains further that unfortunately Cribl's actions left Splunk no choice but to file this lawsuit. While Splunk is disappointed that Cribl's behavior and wrongdoing have forced it to take this action, Splunk is confident the judicial process will determine that Cribl has infringed and misappropriated Splunk's intellectual property for Cribl's own benefit. This case is about Cribl's misconduct. Splunk is not changing how it works with customers and partners, and looks forward to continuing to help them leverage Splunk to drive great insights and effective results.

Splunk has long been a pioneer and leader in the data platform industry, as evidenced by the well over 1,000 patents that have been granted to Splunk by the United States Patent and Trademark Office. Splunk remains committed to protecting the foundational innovations that define its reputation and brand.

For additional information regarding Splunk's lawsuit against Cribl, please visit the Splunk blog.

About Splunk Inc.

Splunk Inc. SPLK helps organizations around the world turn data into doing. Splunk technology is designed to investigate, monitor, analyze and act on data at any scale.

Splunk, Splunk>, Data-to-Everything and Turn Data Into Doing are trademarks and registered trademarks of Splunk Inc. in the United States and other countries. All other brand names, product names, or trademarks belong to their respective owners. © 2022 Splunk Inc. All rights reserved.

© 2022 Benzinga does not provide investment advice. All rights reserved.

Wed, 05 Oct 2022 04:26:00 -0500 text/html
Killexams : Dynatrace's Disruptive New Product Threatens Splunk No result found, try new keyword!In this instance, it's cloud observation and security. I mentioned Splunk at the outset because it has long been the market leader in analytics, and it has a lot of very large customers. Tue, 11 Oct 2022 01:45:00 -0500 text/html Killexams : Splunk CEO says hiring is getting easier


CNBC's Jim Cramer spoke with Splunk CEO Gary Steele on Thursday's episode of "Mad Money."


Thu, Sep 22 20227:02 PM EDT

Thu, 22 Sep 2022 11:03:00 -0500 en text/html
Killexams : Splunk Named a Leader for the Ninth Consecutive Time in 2022 Gartner® Magic Quadrant™ for Security Information and Event Management

Splunk recently ranked First in Security Market in Gartner® Market Share: All Software Markets, Worldwide 2021 report

SAN FRANCISCO, October 13, 2022--(BUSINESS WIRE)--Splunk Inc. (NASDAQ: SPLK), the data platform leader for security and observability, today announced it has been named a Leader in 2022 Gartner Magic Quadrant for Security Information and Event Management (SIEM)* for the ninth time in a row. Additionally, in the recently released Gartner Market Share: All Software Markets, Worldwide 2021* report, Splunk ranked No. 1 in SIEM market share. For a complimentary copy of the 2022 Gartner Magic Quadrant for Security Information and Event Management, visit the Splunk website.

"We are honored to be recognized across these reports, and we thank our customers and partners for making this recognition possible," said Patrick Coughlin, Vice President of GTM Strategy and Specialization, Splunk. "We believe our position in the Leaders quadrant for the last nine times is a testament to our commitment to deliver a security analytics solution that accelerates threat detection and investigation, mitigates risk and protects your business."

Splunk has continued to innovate their flagship security solution, Splunk Enterprise Security, as well as the rest of the organization’s integrated security portfolio. Major products and features of the Splunk security portfolio include:

  • Splunk Enterprise Security: Organizations can assess risk-based alerting that transforms large volumes of noisy alerts into fewer high fidelity incidents. By grouping related events into a single incident, organizations can drive faster investigation and resolution, giving security teams time back in their day and more control over security operations.

  • Splunk Intelligence Management (formerly TruSTAR): This integration delivers threat intelligence enrichment to help organizations quickly understand threat context, prioritize triage, and accelerate investigations and response.

  • Splunk SOAR Cloud: This cloud-managed solution delivers orchestration and automation for faster investigations and response. With over 100 out-of-the-box automation playbooks, security teams can automate their most routine tasks.

  • Splunk Enterprise 9.0 and Splunk Cloud Platform: Recently released innovations such as ingest actions, federated search, and data manager are helping to supercharge security use cases such as detecting advanced threats, investigation, threat hunting and more.

  • Splunk Threat Research Team (STRT): Threat research and detections gathered and developed by the STRT fuel Splunk Security products, helping organizations stay one step ahead of emerging threats. With information provided by STRT, organizations can achieve faster time to value, increased threat visibility and quickly remediate threats using pre-packaged detections, machine-learning models and responses.

To learn more about Splunk’s security portfolio, visit the Splunk website.

*Gartner, Inc., 2022 Gartner Magic Quadrant for Security Information and Event Management, Pete Shoard, Andrew Davies, Mitchell Schneider, October 10, 2022.

*Gartner, Inc., Market Share: All Software Markets, Worldwide 2021, Neha Gupta et al, April 12, 2022.

Gartner and Magic Quadrant are registered trademarks and service marks of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Splunk Inc.

Splunk Inc. (NASDAQ: SPLK) helps organizations around the world turn data into doing. Splunk technology is designed to investigate, monitor, analyze and act on data at any scale.

Splunk, Splunk>, Data-to-Everything and Turn Data Into Doing are trademarks and registered trademarks of Splunk Inc. in the United States and other countries. All other brand names, product names, or trademarks belong to their respective owners. © 2022 Splunk Inc. All rights reserved.

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Splunk Inc.

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Splunk Inc.

Fri, 14 Oct 2022 01:13:00 -0500 en-US text/html
Killexams : 17 Analysts Have This to Say About Splunk

Within the last quarter, Splunk (NASDAQ:SPLK) has observed the following analyst ratings:

Bullish Somewhat Bullish Indifferent Somewhat Bearish Bearish
Total Ratings 5 4 8 0 0
Last 30D 0 0 1 0 0
1M Ago 0 0 1 0 0
2M Ago 4 4 6 0 0
3M Ago 1 0 0 0 0

In the last 3 months, 17 analysts have offered 12-month price targets for Splunk. The company has an average price target of $127.94 with a high of $160.00 and a low of $86.00.

Below is a summary of how these 17 analysts rated Splunk over the past 3 months. The greater the number of bullish ratings, the more positive analysts are on the stock and the greater the number of bearish ratings, the more negative analysts are on the stock

price target chart

This current average represents a 6.61% decrease from the previous average price target of $137.00.

Analysts work in banking and financial systems and typically specialize in reporting for stocks or defined sectors. Analysts may attend company conference calls and meetings, research company financial statements, and communicate with insiders to publish "analyst ratings" for stocks. Analysts typically rate each stock once per quarter.

Some analysts will also offer forecasts for metrics like growth estimates, earnings, and revenue to provide further guidance on stocks. Investors who use analyst ratings should note that this specialized advice comes from humans and may be subject to error.

This article was generated by Benzinga's automated content engine and reviewed by an editor.

Thu, 06 Oct 2022 05:03:00 -0500 en text/html
Killexams : Wells Fargo starts coverage on Splunk, sees 30% upside from current levels
Splunk headquarters in San Francisco

Sundry Photography

Investment firm Wells Fargo started coverage on Splunk (NASDAQ:SPLK) on Tuesday, stating that the data software company has "the best observability platform in the market."

Analyst Andrew Nowinski started coverage on Splunk (SPLK) with an overweight rating and a $95 price target, noting that the company's products are "deeply entrenched" inside many large customers, which should help "long-term durable growth and profitability."

Nowinski also noted that Splunk's (SPLK) revenue growth has started to "normalize," which he believes will "have a positive impact on the valuation."

"Splunk has persevered through five major transitions over the last 3 years, starting in May 2019, including a shift from perpetual to cloud [software-as-a-service], a pricing model change, an invoicing change, an expansion of the platform into the Observability market, and management changes," Nowinski wrote in a note to clients.

"While these changes all had a negative impact initially, they are now starting to have a positive impact as revenue growth (32% [year-over-year] in second-quarter) is starting to normalize," Nowinski added.

The analyst also noted that Splunk (SPLK) should start to see increasing operating margin and free cash flow even as revenue growth normalizes. There have been concerns from customers that Splunk's (SPLK) pricing model has been a "lingering pain point," there are encouraging signs, especially since Chief Executive Gary Steele, who took over in April, has started to make changes that should reduce the issues from customers and still have a positive impact on revenue growth.

Nowinski's revenue estimates for Splunk for 2022, 2023 and 2024 are $3.375B, $4.023B and $4.913B, with 2023 and 2024 above consensus estimates due to "the strong feedback we received from resellers on Splunk."

Last week, UBS downgraded Splunk (SPLK), noting concerns over increased competition and the pricing of its products.

Mon, 10 Oct 2022 20:23:00 -0500 en text/html
Killexams : Splunk Hires Microsoft Exec Gretchen O’Hara As Its New Channel Chief

Applications & OS News

Rick Whiting

O’Hara, who starts today after holding multiple channel and marketing posts during an 18-year career at Microsoft, replaces Bill Hustad who left in July for a channel management position at Okta.


Splunk has named Gretchen O’Hara, a long-time Microsoft marketing and channel executive, to be Splunk’s new channel chief, the unified security and observability platform developer will announce later today.

O’Hara starts at Splunk today with the title vice president, worldwide channels and alliances. She will oversee the company’s channel operations and manage the company’s relationships with its more than 2,400 partners around the world.

O’Hara (pictured) replaces Bill Hustad, previously Splunk’s vice president of alliances and channel ecosystems, who left the company in July to become senior vice president of global partners and alliances at Okta, a leading provider of identity and access management technology.

[Related: Splunk CEO Gary Steele On Channel Opportunities, Management Stability And Introducing Himself At .Conf22]

“For a very long time, when I was building ISV and developer channels at Microsoft, I have really seen Splunk as an incredible company,” O’Hara said in an interview with CRN, specifically citing the “fierce loyalty” of Splunk’s customers and the critical role the company’s technology plays in managing data in business transformation initiatives.

“When I look at Splunk I see this really rare, exceptional combination of mission-critical products, the people and the culture, and the market potential,” she continued. “That combination and the opportunity to really be part of that next wave of transformation that’s required for our customers to succeed in this distributed hybrid, multi-cloud world was an opportunity for me that I just couldn’t refuse. So I’m incredibly excited to lead the channel here.”

O’Hara will report to Christian Smith, Splunk senior vice president and chief revenue officer.

“Partners really are critical to our business. So what we really wanted to do was find a leader who was proven and understood the broad ecosystem of partners and alliances that are necessary to successfully bring our solutions to our customers, to bring them to life,” Smith said in an interview with CRN.

“Oftentimes organizations have leaders that learn on the job and grow into roles. But at this size and stage of [Splunk], we really wanted somebody who had been there and done that, someone who was deeply rooted in channels and alliances with a proven track record,” Smith said.

O’Hara joins Splunk after working at software giant Microsoft for more than 18 years, most recently as vice president of U.S. AI & Sustainability Strategy, a post she has held since March 2020, according to her LinkedIn page.

Throughout her lengthy tenure at Microsoft she has held a number of marketing and channel management positions including vice president of go-to-market strategy, One Commercial Partner; general manager of enterprise marketing, U.S. subsidiary; senior director of worldwide cloud partner strategy; director of worldwide emerging channels; and director of worldwide channel competitive strategy, her LinkedIn page says.

O’Hara’s appointment follows a number of changes in Splunk’s executive ranks over the last year or so, including the resignation of president and CEO Doug Merritt in November and the hiring of Proofpoint founder and CEO Gary Steele in March as the company’s new president and CEO. (Just last week Splunk disclosed that Jason Child, the company’s CFO since 2019, will leave the company in November to take a job with “a leading pre-IPO semiconductor company.”)

Splunk has also undergone significant changes to its business. The company has doubled down on marketing its machine data platform for observability and security tasks. And it has been transitioning its product line to cloud-based software and its pricing to a subscription model and annual recurring revenue.

On the financial front Splunk, a publicly traded company, received a $1 billion investment from private equity giant Silver Lake in June 2021 in a move to strengthen its balance sheet after the company experienced slower sales in 2020. And in March of this year private equity firm Hellman & Friedman acquired a 7.5 percent stake in the company.

Splunk, meanwhile, has continued to expand its channel efforts. In June 2021 the company launched a significant revamp of its partner program and rebranded it the “Splunk Partnerverse.”

In June of this year the company added to that with a new funded partner training benefit to help partners build solution competencies and drive enablement, a new online solutions catalog where partners can showcase their expertise and Splunk-based offerings, and partner access to the Splunk Cloud Sandbox for building and testing Splunk-based solutions.

All the changes at Splunk, including how it works with partners, are to be expected for a company that’s on-track to grow to more than $3 billion in its current fiscal year, said Jim Kinney, president and CEO of Kinney Group, a Splunk ISV and services partner based in Indianapolis, in an interview with CRN.

“The tech is still the best of its kind,” Kinney said of Splunk’s product portfolio. As the company matures, it’s helping its partners go beyond reselling to emphasize “really understanding the technology and knowing how to deliver business outcomes using the technology,” he said. “They are really addressing that.”

Kinney also said the moves taken by president and CEO Steele, including balancing profitability with growth, “are the rights ones for the times” given Splunk’s growth stage and the current uncertain economy.

“Splunk is genuinely leaning into their Partnerverse partner program transformation to more effectively capture and measure partner value,” said Drew Gibson, senior director of the Global Splunk Alliance at cybersecurity provider BlueVoyant, a premier MSP Splunk partner that integrates the Splunk Cloud Platform with its managed detection and response offering.

Gibson, in an email response to CRN, said BlueVoyant is a launch partner around a number of Splunk initiatives such as the monthly Tech Talk series that provide technical deep dives for Splunk practitioners. “Splunk‘s willingness to include and promote thought leadership from outcome-based partners like BlueVoyant demonstrates their commitment to enriching partner experiences,” Gibson said.

“Splunk is proactively soliciting feedback from partners like BlueVoyant to aid in their program development, which is what a real partnership looks and feels like,” Gibson added. “We are eager to continue to collaborate on transformational initiatives with Splunk’s partner leadership under Gretchen O’Hara.”

O’Hara acknowledges that leaving Microsoft after so many years is a big move.

“I really wanted to be able to go and lead a company through next level of transformation and next level of growth,” she said. A particular attraction was how Splunk partners “are mission critical to the business outcomes of our customers,” and “the diversity and scale of the Splunk ecosystem.”

“I think that I‘m coming home to what I love most, which is leading and driving challenging ecosystems. I’m definitely a deep seasoned channel leader, leading and developing one of the largest channel ecosystems in the technology industry today,” she said. “So I certainly bring that expertise. But I am also a business builder. I think about how and what is required for the future. And what‘s next. And really having that entrepreneurial spirit. Making the right moves at the right time to help our partners and the ecosystem continue to thrive and grow.”

Both O’Hara and Smith noted that Splunk works with a broad range of partner types including global and regional systems integrators, solution providers and resellers, managed service providers and managed security service providers, cloud hyperscalers and technology partners.

“What I did at Microsoft was manage all partner types across all segments, large and small. So I have an extensive background in building out and driving transition to both cloud industry and solution capability,” O’Hara said of her experience.

“Gretchen has worked with all those different partner types and understands that you have to have different programs, different engagement, different enablement and different education,” Smith said. O’Hara, he said, understands the need for “alignment with the rest of the Splunk organization, not just the field organization, but the technical organization and our customer success organization in order to bring all that value to the customer.”

O’Hara said her initial focus as she starts in the channel chief job is to be “an active listener.”

“I want to meet as many partners as I can to understand the partner voice and, quite frankly, as many customers to connect the opportunity for our partners and our customers. And be a learner, really trying to understand what is working, how do we build on that success and how do we continue to accelerate that growth, if you will, at scale,” she said. “Continuing to build a culture of talent and a partner organization that becomes a growth lever for the company.”

O’Hara also said she wants to help Splunk partners better tap into the company’s direct sales organization and its expertise and to make it easier for partners to engage with the company.

“End of the day, it’s really about building more profitable businesses together,” she said. “And when our channel is successful, we‘re successful and that is the flywheel that I want to build up at Splunk.”

Rick Whiting

Rick Whiting has been with CRN since 2006 and is currently a feature/special projects editor. Whiting manages a number of CRN’s signature annual editorial projects including Channel Chiefs, Partner Program Guide, Big Data 100, Emerging Vendors, Tech Innovators and Products of the Year. He also covers the Big Data beat for CRN. He can be reached at

Mon, 03 Oct 2022 08:03:00 -0500 en text/html
Killexams : Data-savvy Organizations Are 9.5% More Profitable: Splunk

Splunk has released a report finding the most data-savvy companies are increasing their profits by 9.5% and are 2.9 times more likely to beat the competition to market.

“Economic Impact of Data Innovation 2023” is a global research report quantifying the economic benefits of mature data practices that Splunk conducted in partnership with the Enterprise Strategy Group. The report defines data innovation leaders as organizations that have achieved excellence in six key data maturity areas including data classification, aggregation, quality, analysis skills, analysis tools, and monitoring.

Source: Splunk

Key findings include how data leaders report increased profits and innovation and launch an average of nine new products per year thanks to their data capabilities, compared to just three new products launched by those who are beginners in their data journey. Of data leaders, 49% of those who apply data maturity principles to sales, marketing, and customer support report increased customer lifetime value compared to 30% of beginners.

The report also revealed that data leaders are 5.7 times more likely to say their organization almost always makes better decisions than competitors and are 4.5 times more likely to report occupying a very strong market position. Additionally, Splunk found that data leaders are proactive in monetizing data and have operationalized 38% more of their data assets while deriving 2.3 times as much of their revenue via data monetization.

Source: Splunk

Another insight uncovered is how businesses are feeling pressure to keep up with the explosion of data. Splunk says the organizations feeling the most pressure are also experiencing the most success, as 67% of data innovation leaders disclosed feeling a high degree of pressure compared to just 15% of beginners.

“Data-driven innovation gives you a massive edge,” said Ammar Maraqa, chief strategy officer at Splunk. “Organizations that prioritize investments in collecting and using their data have full visibility into their digital systems and business performance, which makes it easier to adapt and respond to disruptions, security threats, and changing market conditions.”

The report also features an industry-focused addendum that highlights unique challenges and outcomes. Key findings of the addendum include how 20% of organizations in the public sector spend over a quarter of their IT budgets on data solutions and professionals, which Splunk says is well above the 8% cross-industry average. In the financial services sector, 79% have adopted AI and ML tools for their data innovation projects compared to 67% overall. In healthcare, data leaders make up 11% of the most data mature organizations. Supply chain and operations are top data innovation use cases in 54% of manufacturing organizations surveyed, and 10% of retail businesses are data leaders who are more likely to report greater brand loyalty as well as other benefits of data monetization.

Source: Splunk

“A strong data foundation is essential to staying ahead of the curve–and we are proud of our proactive approach to extracting innovative value from our data,” said Mike Hughes, CISO of recreational retailer REI. “Our data visibility bolsters efficiency, competitiveness and resilience against an advanced threat landscape and macro challenges. Splunk is a critical element of our overall strategy to ensure we can scale and deliver the best experience for our customers.”

Obtain a copy of the report at this link.

Related Items:

The Evolution Toward Data Maturity

Report: Data Mature Organizations See 3x Greater Revenue

Splunk Shows Off Automated Anomaly Detection and More at .Conf22

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