Marketing-Cloud-Consultant answers - Salesforce Certified Marketing Cloud Administrator Updated: 2024

The Best Salesforce Certification Courses

Salesforce Certification Courses for Beginners

1. The Complete Salesforce Classic Administrator by Udemy

2. Prepare for Your Salesforce Administrator Credential by Trailhead 

3. Formula Fundamentals in Salesforce by PluralSight 

4. Cert Prep: Salesforce Certified Administration by LinkedIn Learning (Formerly Lynda.com)

5. Salesforce Platform App Builder Certification Course by Udemy

6. Prepare for Your Salesforce Platform App Builder Credential by Trailhead

Advanced Salesforce Certification Courses

7. Salesforce Certified Advanced Administrator- Part 1 by Udemy 

8. Salesforce Sales Cloud Consultant Certification by Udemy

9. Salesforce Service Cloud Consultant Certification Course by Udemy

What Makes a Great Salesforce Certification Course?

Taught by an Experienced Salesforce Trainer

Interactive and Includes Resources 

Self-Paced

Choose the Right Salesforce Certification Course

Frequently Asked Questions

Enterprises use an enormous amount of Software as a service (SaaS) applications. According to one estimate, the largest organizations use as many as 371, a 32% increase from 2021. 

However, these apps are often disparate among departments with no clear clarity or oversight into who’s using what. And — whether intentionally or unintentionally — they can very easily be misconfigured, presenting a slew of security issues. 

“SaaS applications today are so complex, you almost need a dedicated expert in each one to secure them,” Joseph Thacker, principal AI engineer for SaaS Security Posture Management (SSPM) provider AppOmni, told VentureBeat. “No organizations have that type of expertise, so you end up with overworked security teams trying to go in and understand all the security settings.”

To help enterprises handle all this sprawl, AppOmni today announced its new trademarked tool AskOmni, a generative AI-powered SaaS security assistant. Users can ask critical security questions and the system, in plain language, will report back critical data and remediation steps. 

“It’s effectively a SaaS security expert,” said Thacker.

Too much complexity, noise

Enterprises don’t prioritize SaaS security enough, Thacker contended, even when that’s where their core IP and sensitive data reside.

But organizations and security teams need to change their mindsets when it comes to SaaS, he said — threat actors can access data directly as opposed to attacking a device or framework, making it a “whole different ecosystem.”

The amalgam of apps are difficult to rein in, and the number of security findings and alerts coming in can feel like facing an avalanche. So simply understanding what to tackle is the first big problem. “It’s shadow IT all over again,” said Thacker, adding that “AI is the new shadow IT.”

Added to this is the fact that Salesforce, Microsoft 365 and others have thousands of developers pushing changes every day. 

“Where do you start?” said Thacker. “You’ve got complexity, a step below that you have a security team that doesn’t even know what’s in the wild and being used by your staff. How can you keep up?”

While alerts can be overwhelming, much of it is just noise, he noted. “There’s hardly anything malicious going on at scale, but there are small things.”

Furthermore, permissions management can be extremely difficult. 

For instance, Thacker posited, that if you want to check username-to-admin correlation in audit logs across SaaS apps, how do you do that across apps where field names are all different? (In one, a username might be “user_name,” in another “username,” and in a third “username1,” with no consistency.) 

“Most employees have access to way too much data,” said Thacker, but tracking that down can be problematic and sometimes unfeasible. 

AskOmni a SaaS security expert

To address these problems, AskOmni — which is available today as a tech preview and will be rolled out in phases in 2024 — uses gen AI and natural language queries for common SaaS security decisions. Users can ask the system questions to understand what SaaS apps they’re using and AppOmni’s security capabilities. 

The user-friendly platform performs contextual analysis and aggregates disparate data points to identify issues and assess risk, then alerts in plain language critical issues and walks users through remediation steps.

AskOmni pulls in relevant findings on alerts for context and can surface attack chains, Thacker explained. Going forward, it can notify administrators about issues caused by privilege overprovisioning based on account access patterns, user permissions and access levels, sensitive data or compliance requirements. It also flags new threats, explaining potential consequences and offering remediation steps.

One of AskOmni’s biggest asks, Thacker said, is ‘If I want to secure ‘X’ environment, how can I do that in AppOmni?’ 

In response, the system will use context on how AppOmni prefers to secure Slack, for instance, pulling from Slack documentation to enhance its answer. Or, it can interact with the Azure Active Directory and write a Powershell script to secure a particular component of Microsoft 365. 

“It can walk you through remediation advice and write remediation scripts,” said Thacker. 

‘Killer features’ are still aspirational, but on the horizon

AskOmni is still in its early stages, Thacker pointed out, but down the line, the goal is that it will be able to handle “really grandiose questions.”

This could include “What should I remediate first?,” or “This user was just let go, what SaaS apps did he use and how do I secure those?”

“The killer feature will be when we can ask a single question about the entire AppOmni instance,” said Thacker. 

While giving AI the ability to access all data in a tenant is still aspirational at this point, it is the future. Models will only continue to Strengthen and become less expensive with time, Thacker pointed out. 

“We’re barely scratching the surface of what’s possible for AI,” he said. 

He added that “so many people are ‘Debbie Downers’ about what AI can do.” 

Focus is often placed on what AI can’t do, but those ‘can’ts’ can be overcome with more context and examples and “harnesses or libraries wrapped around the LLM” that the model can use to shore up its weaknesses, he said. 

Ultimately, “AI is going to revolutionize and make everything higher utility, lower effort so that we can spend more time solving new problems.”

FIRST ON FOX: The House Small Business Committee chairman and four of his GOP colleagues sent a letter to the Biden Department of Commerce demanding answers on the 90-day pause on issuing gun export licenses.

Chairman Rep. Roger Williams, R-Texas, led the letter to Commerce Undersecretary for Industry and Security Alan Estevez regarding the department's pause on issuing gun export licenses.

"The Biden Administration is continuing its relentless attack on small businesses with yet another decision that will only make our entrepreneurs’ lives more difficult," Williams told Fox News Digital.

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"Moreover, this decision could very well be in violation of our Second Amendment – which I will not stand for," Williams said.

"I am eager to hear from the (Bureau of Industry and Security) on this issue and hope to have a detailed response with their justification."

In the letter, the lawmakers warned that the 90-day "prohibition places a substantial burden on those businesses and individuals that rely on exporting as a source of income and for manufacturers of weapons and ammunition."

"It appears that the Department of Commerce and [the Bureau of Industry and Security (BIS)] may not have properly considered the impact of this decision on American businesses, especially smaller entities, nor sufficiently rationalized its decision to comply with the Constitution and its principles," the lawmakers wrote.

"The Committee is unsure of how to properly characterize the document the BIS made its announcement with, as it is listed as a Frequently Asked Question (FAQ) document. A FAQ document hardly seems like the proper venue for announcing a restriction that touches and concerns a fundamental right enumerated in the Bill of Rights.

"Further, this announcement does not adequately explain the basis for why such a prohibition is necessary."

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The lawmakers pointed out that the "FAQ document’s only rationale for this action is that it ‘will enable the Department to more effectively assess and mitigate risk of firearms being diverted to entities, or activities that promote regional instability, violate human rights, or fuel criminal activities.’"

The Republicans also wrote that while "these reasons could potentially be sufficient if fully explained, BIS has not articulated why these things are of concern, to what extent an issue exists, nor does the BIS tie this action, either directly or indirectly, to any ongoing foreign policy issues."

"Additionally, in this order the BIS did not prohibit licensure for the export of Torture Devices. … If the BIS’s order is based on the fear of human rights abuses, this seems a more obvious place to start," the lawmakers wrote.

The lawmakers wrote that BIS's actions "are not rooted in a delegation from Congress" as in legal precedence, and that "the document contains far too little information to support a claim of unilateral executive authority."

"What’s more, this FAQ document borders on carrying the force of law, meaning it may require an real rulemaking to effectuate lawfully under the Administrative Procedure Act," the lawmakers noted. They referenced a D.C. Circuit Court's ruling that found "that a guidance document issued by the Environmental Protection Agency (EPA), which outlined when and how it would accept applications for plans to conduct certain types of waste disposal, carried the force of law, and required a rulemaking."

"Rulemakings which have a significant impact on a substantial number of small entities are required to comply with the Regulatory Flexibility Act, and explain the rules impact on small entities," the lawmakers wrote.

"Additionally, this ‘pause’ serves as an outright ban on new, potentially small exporters entering the market," the lawmakers warned. "Additionally, the FAQ document lacks important details and is difficult to find on the BIS’s or Department of Commerce’s website.

"It is unclear how the BIS anticipates businesses, especially smaller businesses, would even understand that this moratorium has been put in place, let alone understand how to comply."

The lawmakers peppered Estevez with questions regarding the pause, including one seeking an "explanation of the constitutional basis and rationale used by the BIS to determine it had the authority to establish this prohibition."

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Joining Williams on the letter are fellow GOP committee Reps. Tracey Mann of Kansas, Mark Alford of Missouri, Eli Crane of Arizona and Aaron Bean of Florida.

The Department of Commerce did not immediately respond to Fox News Digital's request for comment. 

This past summer has been plagued with canceled flights, delayed departures and more airport passenger nightmares than one can count. From August 12 to August 20, 2023, there have been more than 3,270 canceled flights, according to reporting from USAToday and FlightAware.

While America maintains the safest aviation system in the world, the agency that manages our skies has been without a permanent leader since late 2022, when Stephen Dickson, a Trump appointee, stepped down as administrator of the Federal Aviation Administration (F.A.A.).

In early September, the Biden administration nominated Michael G. Whitaker to lead the agency.

If confirmed by the Senate, Whitaker will take control of the F.A.A. at a time of prevalent staff shortages, continued struggle between airline labor unions and management, and some of the highest demand for air travel since the onset of the COVID-19 pandemic.

On his first day as F.A.A. administrator, Whitaker’s likely to face the challenge of building a strong commercial airplane pilot workforce. According to the U.S. Bureau of Labor Statistics, there are currently close to 17,000 openings for airline and commercial pilots in the U.S., and not enough trained pilots.

Additionally, the United States is projected to have a shortfall of 8,165 pilots. This creates a dilemma for mainline carriers and exacerbates problems for regional carriers who are losing their licensed pilots in the mainline shortage.

Whitaker currently serves as C.E.O. of Supernal, a Hyundai Motor Group company that’s designing an electric advanced air mobility vehicle. Before his time at Supernal, Whitaker served as deputy F.A.A. administrator and group C.E.O. at InterGlobe — India's largest travel conglomerate.

He also spent more than 15 years in executive leadership at United Airlines.

Such experience proves to be of some value to Omar Brock, a licensed commercial pilot who launched the Brock Foundation, an organization dedicated to helping inner-city youth explore careers in aviation.

Through the Brock Foundation, Brock is taking his passion for aerospace to the next generation. With a model centered on mentoring young pilots of color, he has created an aviation pipeline that starts at free events around the country where young people are exposed to flying. Participants then receive free ground training through a partnership with Microsoft.

Brock started as a commercial pilot in 2020 after working as an airline flight attendant to pay his way through flight training. With an estimated 3 percent of the commercial pilots being Black and only 5 percent being Latino or Latina, Brock believes expanding the pilot pipeline to communities of color is a surefire way to solve current and future retail pilot shortages.

"[T]he barriers to aviation are the same today as they were years ago. For young future pilots of color, they lack access to exposure, resources, and industry mentors,” Brock said. "Once we check off the boxes on the ground training and providing mentorship, our programs push participants into the flight training process.”

The current commercial pilot shortage facing the United States has been years in the making. It’s a result of COVID-19 early retirement packages that airlines offered pilots to curb long-term costs. Other factors include mandatory commercial pilot retirement at 65, fleet expansion, and a new federal law that increases co-pilot minimum flight hours.

These changes have also caused airlines to trim their pilot training programs, which they are now trying to return to scale. Wage disparities and potential strike action have also caused a decline in skilled pilot availability. As such, some airlines have discontinued servicing regional airports throughout the country.

As aerospace expert Geoff Murray explained in his report for international management consulting firm Oliver Wyman, this turn of events has compelled airlines to make serious overtures.

"Pilots started seeing improved salaries and a renewed focus on pilot quality of life, a faster career progression timeline, and more job security," Murray said in his report.

"For regional airline pilots, salaries are as much as 86% higher than they were just three years ago; for the larger carriers, they're up modestly, but recent labor agreements and those expected to be negotiated in 2023 suggest significant increases to come," the report continued.

Murray, a partner at Oliver Wyman, further explained the change to Forbes.

"Nearly overnight, with the outbreak of COVID-19, the conversation shifted from shortage to surplus,” Murray said. “For carriers that were struggling with pilot supply, this has provided a momentary reprieve.”

However, the aviation industry still has a ways to go.

Rally For Air Service, a national advocacy group for regional airports, said that, despite rising passenger demand, 75% of U.S. airports have less air service today than before the pandemic.

"Airports have lost an average of 31% of their flights, a figure that has worsened and will worsen without action," Rally For Air Service said in a statement.

"Aircraft[s] have already been parked and will continue to be parked, causing significant disruption to small communities and Essential Air Service markets that rely on smaller aircrafts to keep them connected to the U.S. air transportation system,” the statement read.

That’s why the Brock Foundation partners with several high schools to speed up the pipeline and provide inflight training earlier for minority students. Its flight training program helps to lay the foundation for certification, licensure and ultimately the commercial pilot designation.

"When we do engagement in communities of color, we are the first encounter that most of our students have with a Black pilot," Brock said.

Through a test program—A.S.A.T.P.—at Morrow High School in an Atlanta suburb, the Brock Foundation is collaborating with the school district to turn students who are interested in aviation from student pilots to commercial pilots by graduation.

"In this program, we go in two to three days a week, and we teach the private pilot ground school curriculum," Brock said. "We work with sophomores, and in their senior year, we have committed to creating commercial pilots."

As the nation continues its search for more pilots, Brock and his colleagues at the Brock Foundation hope to expand programming by providing prospective pilots the ground and physical aircraft training necessary to gain commercial pilot certification.

Amid the current crisis, Brock sees a bigger opening for his foundation and the young people they reach.

"We want to open a Black-owned airport,” Brock exclaimed. “And we want to have a space where we take in the future aviators of tomorrow, and we want to acquire planes.”

Murray called programs like the Brock Foundation a remedy for the current staffing shortage.

"One obvious answer would be to recruit more women and minorities — something that has not proven easy for the industry to date, Murray said. "Besides an improved value proposition for new recruits and expanding the pool of candidates, carriers will also need to explore other solutions such as better sponsorship of candidates to make the career path more accessible."

For Brock and his team, accessibility to aviation for students of color is about exposing them to another feeling of freedom.

"Being up in the air and looking down at the world and everyone under you. And literally cloud surfing, it's a feeling of freedom that every young aviator should be exposed to,” Brock said.

With Whitaker’s nomination pending in the Senate and a more significant push for equity inclusion from the White House and the Department of Transportation, the Brock Foundation could be on the cutting edge of introducing more young Black and Brown commercial pilots to the freedom of the friendly skies.

SOUTH London Healthcare Trust’s new administrator Caroline Taylor was in charge of NHS Croydon when there was a deliberate cover-up of a £28m black hole in its budget, it has been revealed.