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Marketing-Cloud-Consultant Salesforce Certified Marketing Cloud Administrator

Exam Details for Marketing-Cloud-Consultant Salesforce Certified Marketing Cloud Administrator:

Exam Specification:
- Number of Questions: The exam typically consists of multiple-choice questions, with a total of approximately 60 questions.
- Time Limit: The total time allocated for the exam is usually 90 minutes.
- Passing Score: The passing score for the exam varies, but it is generally set around 65% or higher.
- exam Format: The exam is usually conducted in a proctored environment, either in-person or online.

Course Outline:

The Salesforce Certified Marketing Cloud Administrator course covers the following key areas:

1. Marketing Cloud Basics:
- Introduction to Salesforce Marketing Cloud
- Marketing Cloud features and capabilities
- Marketing Cloud connectors and integration options
- Marketing Cloud data model and architecture

2. Administration and Configuration:
- Marketing Cloud setup and configuration
- User and permission management
- Data management and data extensions
- Marketing Cloud connectors and data synchronization
- Email studio configuration and sending emails

3. Journey Builder and Automation:
- Building customer journeys in Journey Builder
- Automation studio and workflow automation
- Triggered sends and email automation
- Audience segmentation and personalization

4. Content Creation and Personalization:
- Content builder and email template creation
- Dynamic content and personalization
- Mobile and SMS message creation
- Landing page creation and management

5. Reporting and Analytics:
- Marketing Cloud reporting and analytics
- Tracking and measuring campaign performance
- Data analysis and segmentation
- A/B testing and optimization

Exam Objectives:

The objectives of the Marketing-Cloud-Consultant exam are to assess the candidate's understanding of the following:

1. Salesforce Marketing Cloud features and capabilities.
2. Administration and configuration of Marketing Cloud.
3. Journey Builder and automation in Marketing Cloud.
4. Content creation and personalization in Marketing Cloud.
5. Reporting and analytics in Marketing Cloud.

Exam Syllabus:

The exam syllabus for Marketing-Cloud-Consultant includes the following topics:

1. Marketing Cloud Basics
2. Administration and Configuration
3. Journey Builder and Automation
4. Content Creation and Personalization
5. Reporting and Analytics
Salesforce Certified Marketing Cloud Administrator
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Question: 133
An engineer configures a network discovery policy on Cisco FMC. Upon configuration, it is noticed that excessive and
misleading events are filing the database and overloading the Cisco FMC. A monitored NAT device is executing
multiple updates of ts operating system in a short period of time.
What configuration change must be made to alleviate this issue?
A. Change the method to TCP/SYN
B. Leave default networks.
C. Exclude load balancers and NAT devices
D. Increase the number of entries on the NAT device
Answer: C
Question: 134
A Marketing Cloud admin wants to append an Urchin Tracking Module (UTM) variable String to links in emails.
Which functionality would allow this?
A. Parameter Manager
B. Web and Mobile Analytics
C. Advertising Studio
D. Personalization Builder
Answer: A
Question: 135
A financial services customer states that families often share email addresses across multiple checking, savings, loan,
and credit accounts. The customer needs to allow individual accounts to use the same email address in Marketing
Cloud but maintain separate subscriber attributes.
Which component should be discussed with the customer to allow for this use case?
A. Subscriber Key
B. Contact ID
C. Member Record
D. Data Extensions
Answer: A
Question: 136
A Marketing Cloud admin at Northern Trail Outfitters (NTO) is exploring whether they need to separate their brands
into separate business units.
When should the admin create separate business units for each of NTOs brands?
A. NTO requires SSL certificate configurations for Content Builder and Portfolio images
B. Brand-specific private domains need to be leveraged when wrapping images and links in email campaigns
C. Multiple brand logos must be accommodated in an email header
D. A new sender profile needs to be leveraged for sending transactional emails
Answer: B
Question: 137
Which three options determine when a contact could enter a journey? Choose 3 answers.
A. Re-entry at any time
B. Re-entry by attribute
C. Re-entry by date
D. No re-entry
E. Re-entry only after exiting
Answer: A,D,E
Question: 138
A Marketing Cloud admin is asked to understand how a certain content area within a Triggered Send Email is
performing.
Which report should be used?
A. Dynamic Content for Triggered Sends
B. Sends Account Send Summary
C. Impression Tracking for Triggered Sends
D. Email Performance by Attribute
Answer: C
Question: 139
NTO wants to format links for consumption by Google Analytics 360. NTO wants to make sure they do not have any
data which could be considered Personally Identifiable information (PII) within their links.
Which three values could be used as personalization strings in query string parameters? Choose 3 answers
A. Product Code
B. Application ID
C. Subscriber ID
D. Email Address
E. Name
Answer: A,B,C
Question: 140
A Marketing Cloud admin to create custom roles for their business process.
What should be taken into consideration to accomplish this?
A. Custom roles can only be edited by the user who created the role initially.
B. Custom roles are only available within the business in which they were created.
C. Custom roles are available on their Marketing Cloud account.
D. Custom roles override an individual users granular permission assignments.
Answer: D
Question: 141
A customer frequently holds seminars and other events to interface with their customers.
They plan to do the following:
Use SmartCapture forms to write data into event registration data extensions.
Cross-reference the records in each registration data extension with corresponding invitation email sends.
Send a follow-up email to customers who click on the registration link in the invitation email, but do not complete
registration.
Which skill is needed to build an efficient solution?
A. AMP script
B. SQL
C. HTML
D. CSS
Answer: A
Question: 142
A Marketing Cloud admin runs the Contacts Counts report and sees there are currently 500,000 contacts in their
account. They have a total of 300,000 email subscribers, 200,000 synchronized contacts, and 75,000 mobile
subscribers.
Why would the total contact count be less than the total number of contacts from all data sources?
A. Synchronized contacts are only counted after sending
B. Only active email subscriber are counted.
C. Mobile subscribers are not counted as contacts.
D. There are overlapping contacts in each of the channel
Answer: B
Question: 143
Northern Trail Outfitters employees are NOT receiving emails because the messages are being blocked by Spam
filters.
How could the Marketing Cloud admin address this issue?
A. Import employee email addresses into All Subscribers with an "Active status
B. Ensure employees have opted in to the test email list or data extension
C. Ask employees to use personal email addresses instead of corporate email addresses
D. Provide the IT team a list of relevant IP Addresses to whitelist in their spam filter
Answer: D
Question: 144
Northern Trail Outfitters wants to set up their Send Log data extension
Which three considerations should be made for long term success? Choose 3 answers
A. Apply an appropriately-scoped Data Retention period
B. Add custom fields not included in the Send Log Template
C. Log attribute data necessary for auditing communications
D. Log all variable data captured in emails at send time
E. Set the period to a fixed date in the Data Retention Policy
Answer: A,B,C
Question: 145
Analyst of The Northern Trail Outfitters (NTO) marketing team needs to pull email metrics for an upcoming quarterly
company meeting.
These metrics need to be reported per email campaign for each of NTOs Business Units:
Number of Sends
Delivery Rate
Overall Bounce Rate
Block Bounce Rate
Open Rate
Click Rate
Complaint Rate
Unsubscribe Rate
Which email report should NTOs Marketing Analyst pull from Marketing Cloud to get this information?
A. Campaign Email Tracking Report
B. Email Performance Over Time Report
C. Email Send Report
D. Account Send Summary Report
Answer: D
Question: 146
A customer has an eCommerce site and imports data into three data extensions daily:
Orders, Order_Details, and Products.
The data extensions contain the following information:
Orders: OrderId, CustomerID, OrderNumber, OrderDate, OrderTotal, GrandTotal
Order_Details: ProductId, OrderID, Qty, UnitPrice, ExtendedPrice, Discount
Products: ProductId, SKU, Name, Description, Cost, Price
Which two actions should be taken in Data Designer? Choose 2 answers
A. Create a one-to-one relationship between the contact record and Order Details.
B. Create a one -to -many relationship between Orders and Order_Details.
C. Create a one-to-one relationship between Orders and Order_Details.
D. Create a one-to-one relationship between Order_Details and Products.
Answer: B,D
Question: 147
Northern Trail Outfitters has noticed an issue with their sends today.
Which two links in Setup Home could be used to troubleshoot the issue? Choose 2 answers
A. Create Support Case
B. Failed Sends
C. Help and Training
D. System Status
Answer: C,D
Question: 148
Northern Trail Outfitters (NTO) has a requirement to create a distinction between marketing and transactional emails
in terms of From Name and IP Address for reputation purposes.
Which two actions should NTO take in order to create Send Classifications? Choose 2 answers
A. Define a Sender Profile.
B. Define a Subscriber -specific From Name.
C. Define custom Reply Mail Management.
D. Define a Delivery Profile.
Answer: A,D
Question: 149
Northern Trail Outfitters uses Parameter Manager to automatically tag links, They want to include a Campaign
Identifier to the links within a specific campaign message.
At which level should the utm_campaign value be configured?
A. Subscriber
B. Link
C. Email
D. Account
Answer: C
Question: 150
A Marketing Cloud admin discovers large sends are not meeting send speed goals set by the organization.
What functionality would get messages out the door faster?
A. Burst Sending
B. Journey Builder Triggered Sends
C. Send Throttling
D. Marketing Cloud Connect
Answer: A
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Salesforce skills and certifications are in high demand in the information technology industry and you’ll be positioned to take your career to the next level with a few certifications under your belt. 

But what’s the best way to prepare for the exam? An online Salesforce certification course is an ideal place to start. Whether you’re new to Salesforce or need to brush up on your skills, we’ll go over several options for you to choose from that go beyond an exam guide.

The Best Salesforce Certification Courses

We explored over 100 Salesforce certification courses on the web and come up with our top picks. The featured courses are from LinkedIn Learning, PluralSight, Trailhead and Udemy. While this CRM platform is popular and these names are well-known, you should the platform that make the most sense for your needs.

Here’s a description of each course, who it’s for and the price point. We’ve also categorized the courses by skill level: beginners, intermediate students and advanced students.  

Salesforce Certification Courses for Beginners

These Salesforce Certification Courses are great for if you’re just learning the ropes.

1. The Complete Salesforce Classic Administrator by Udemy

  • Who it’s for: Beginners
  • Price: $19.99

Just $19.99 gets you a seat in this bestselling course from Udemy — it’ll teach you everything you need to know to pass the Salesforce Administrator Certification Exam.

When you enroll, you’ll have instant access to 10.5 hours of on-demand video, 17 articles, 2 downloadable resources and 1 practice test. The class begins with a lesson on how to create your own free account. You’ll also learn core concepts of the platform along with the mechanics of deploying the Lightning Experience in Salesforce.

The class is instructed by Mike Wheeler, Salesforce trainer, and Aaron Wheeler, Adobe certified expert. It’s designed for beginners and those who are a bit more experienced who want to take the Salesforce Administrator Exam. 

2. Prepare for Your Salesforce Administrator Credential by Trailhead 

  • Who it’s for: Beginners
  • Price: Free 

It’s fun to prepare for your Salesforce Administrator Certification exam through Trailhead’s course. 

This 53-hour class begins with an overview of the exam so you’ll know what to expect when it’s time to test. It’s followed by an organization setup task in Salesforce. Once you’ve got the foundational work out of the way, you’ll jump right into the first Salesforce Platform Basics module. 

As the course progresses, you’ll be required to complete a series of assignments and projects to demonstrate your proficiency in the subject. The class wraps up with helpful study tools and a practice test. 

Enrollment is free, but you’ll need to sign up for a Trailhead account to get started. 

3. Formula Fundamentals in Salesforce by PluralSight 

  • Who it’s for: Beginners
  • Price: Included with a monthly subscription 

You might want to gain a better understanding of how Salesforce formulas work if you want to enhance your user experience. This 5-star course is worth exploring. The class is a little over 1.5 hours and includes 6 modules. 

Instructor and software developer Dan Appleman covers formulas, data, operators and functions. He also shares real-life examples and testing formulas that can significantly assist you when as you use the platform. 

The enrollment fee for Formula Fundamentals in Salesforce is included in the $29 PluralSight monthly subscription. You can also grab a seat for free by signing up for a 10-day trial. 

Have you mastered Salesforce mechanics? If not, these intermediate-level courses may be a good fit.

4. Cert Prep: Salesforce Certified Administration by LinkedIn Learning (Formerly Lynda.com)

  • Who it’s for: Intermediate students
  • Price: Included with a monthly membership

Taught by Christopher Matthew Spencer, a Salesforce certified administrator, this course is best for those who are ready to start preparing for the qualification exam. 

The 1-hour class touches on the benefits of certification, what’s included in the exam and how to register. You’ll also learn which study materials are most useful and the tips you should implement to increase your odds of earning a passing score on the first attempt. 

It’s free to enroll with a $29.99 LinkedIn Learning monthly membership. But if you’re not yet a member, sign up for a free 1-month subscription to access the course for free.

5. Salesforce Platform App Builder Certification Course by Udemy

  • Who it’s for: Intermediate students 
  • Price: $19.99

Learn what it takes to pass the Salesforce Platform App Builder Certification Exam in this bestselling course from Udemy. You’ll also learn how to set up security and access permissions, configure a role hierarchy, build apps on the platform and a host of other useful skills. 

This class includes 19 hours of on-demand video, 11 articles and 6 downloadable resources to supplement your learning. Once you’ve reached the finish line, you’ll receive a Certificate of Completion. 

Enrollment is only $19.99 and it’s best to have a working knowledge of Salesforce before you sign up for the class.

6. Prepare for Your Salesforce Platform App Builder Credential by Trailhead

  • Who it’s for: Intermediate students
  • Price: Free 

You’ll be able to review key concepts that appear on the Salesforce Platform App Builder exam. This class begins with a primer on Salesforce fundamentals and dives into more complex concepts related to app building. 

The material is delivered through interactive modules that include hands-on tasks and projects designed to enhance your experience. After the course, you can work through real-life simulations that apply to concepts featured in the certification exam. Expect to spend approximately 55 hours working through the course.

Make sure you know design, building and implementation of custom application basics before you enroll in the course. 

Advanced Salesforce Certification Courses

Do you have extensive knowledge of the platform or are you a Salesforce certified administrator? You may be interested in these advanced courses.

7. Salesforce Certified Advanced Administrator- Part 1 by Udemy 

  • Who it’s for: Advanced students
  • Price: $19.99

Do you want to take your career to the next level as a Salesforce Certified Advanced Administrator? This course, the first of a 3-part series, will deliver you a sneak peek into what the process entails. You can proceed with the other 2 classes in Udemy if you enjoyed the first.

Test drive this 5-hour course for only $19.99. You can receive your money back within 30 days of enrollment if you’re not satisfied for any reason.

The Salesforce Administrator Certification Credential is a prerequisite for this course and you’ll also need it to sit for the exam. 

8. Salesforce Sales Cloud Consultant Certification by Udemy

  • Who it’s for: Advanced students
  • Price: $19.99

Are you interested in the Cloud Consultant Certification? If so, you might want to consider taking this class. This Udemy bestseller will equip you with the knowledge needed to pass the exam. Over 1,700 students have enrolled in this comprehensive course to date. 

You’ll be able to access a thorough discussion of the components of the exam. Instructor Mike Wheeler also covers implementation strategies, sales cloud solution design, marketing and leads, opportunity management, sales productivity and a host of other integral concepts. 

You can enroll for $19.99 and have instant access to 11 hours of on-demand video, 13 articles and 7 downloadable resources. 

9. Salesforce Service Cloud Consultant Certification Course by Udemy

  • Who it’s for: Advanced students 
  • Price: $19.99

This bestselling course will prepare you to pass the Salesforce Service Cloud Consultant Certification Exam. It includes 115 lectures condensed into 11 hours of video. You will also have access to 9 articles when you enroll. 

Instructors Mike and Aaron Wheeler offer 11 modules to deliver you access to essential industry knowledge. You’ll also earn the mechanics of implementation strategies, service cloud solution design, building custom service apps, knowledge management and interaction channels. 

Enrollment is $19.99 and you should have experience working in Salesforce before you register for this class. 

What Makes a Great Salesforce Certification Course?

Going beyond a practice exam, you need a certificate course that meets you where you are. The best Salesforce certification programs meet the following criteria

Taught by an Experienced Salesforce Trainer

Are you an IT employee? If so, you’re well aware that Salesforce is a sophisticated customer relationship management platform. Make sure you get an instructor who can break down terms, concepts and methodology. Look for a Salesforce trainer who’s well-versed in the platform and understands how to get you through the online certificate program. A Salesforce consultant may know the platform, but make sure they teach in a manner that speaks to you.

Interactive and Includes Resources 

You can’t expect to become skilled in Salesforce by practicing a multi-page document. For this reason, the course should be interactive and include tasks or projects that allow you to apply the knowledge you’ve learned in the modules. It’s also a bonus if the instructor provides demonstrations for you to reference at a later date if needed. 

Most importantly, the course should include at least 1 practice exam to test your proficiency in the material. Otherwise, you won’t know whether you’re prepared to take the salesforce certification exam or if you need more time to study. 

Self-Paced

Some classes may force you to rush through the material to meet deadlines. As you explore sales Certification courses, confirm that you’re allowed to work at your own pace prior to the Salesforce exam. That way, you can take your time and deliver yourself the best chance at passing the applicable exam on the first attempt. 

Choose the Right Salesforce Certification Course

Enrolling in a reputable Salesforce certification course is the best way to set yourself up for success. You’ll take the guesswork out of trying to figure out what concepts to focus on and you’ll increase the odds of passing on the first try. 

New to Salesforce? Consider a free course to get acclimated with the platform. Once you’ve mastered the basics, move on to more complex material — enroll in intermediate and advanced courses. 

Confirm that the course is taught by a Salesforce trainer with a stellar track record. The course should also be self-paced so you have an ample amount of time to understand, retain and apply the information shared in the class. 

Frequently Asked Questions

A

Benzinga recommends The Complete Salesforce Classic Administrator and Prepare for Your Salesforce Administrator Credentials.

A

It takes 6 weeks to complete the certification, depending on your experience.

A

Depending on the industry in which you work and your role, you may or may not need Salesforce certification to obtain gainful employment. However, it is wise to receive as much training as you can to make yourself more marketable over the long-term.

Wed, 13 Dec 2023 10:01:00 -0600 en text/html https://www.benzinga.com/money/best-salesforce-certification-courses
New generative AI-powered SaaS security expert from AppOmni

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Enterprises use an enormous amount of Software as a service (SaaS) applications. According to one estimate, the largest organizations use as many as 371, a 32% increase from 2021. 

However, these apps are often disparate among departments with no clear clarity or oversight into who’s using what. And — whether intentionally or unintentionally — they can very easily be misconfigured, presenting a slew of security issues. 

“SaaS applications today are so complex, you almost need a dedicated expert in each one to secure them,” Joseph Thacker, principal AI engineer for SaaS Security Posture Management (SSPM) provider AppOmni, told VentureBeat. “No organizations have that type of expertise, so you end up with overworked security teams trying to go in and understand all the security settings.”

To help enterprises handle all this sprawl, AppOmni today announced its new trademarked tool AskOmni, a generative AI-powered SaaS security assistant. Users can ask critical security questions and the system, in plain language, will report back critical data and remediation steps. 

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“It’s effectively a SaaS security expert,” said Thacker.

Too much complexity, noise

Enterprises don’t prioritize SaaS security enough, Thacker contended, even when that’s where their core IP and sensitive data reside.

But organizations and security teams need to change their mindsets when it comes to SaaS, he said — threat actors can access data directly as opposed to attacking a device or framework, making it a “whole different ecosystem.”

The amalgam of apps are difficult to rein in, and the number of security findings and alerts coming in can feel like facing an avalanche. So simply understanding what to tackle is the first big problem. “It’s shadow IT all over again,” said Thacker, adding that “AI is the new shadow IT.”

Added to this is the fact that Salesforce, Microsoft 365 and others have thousands of developers pushing changes every day. 

“Where do you start?” said Thacker. “You’ve got complexity, a step below that you have a security team that doesn’t even know what’s in the wild and being used by your staff. How can you keep up?”

While alerts can be overwhelming, much of it is just noise, he noted. “There’s hardly anything malicious going on at scale, but there are small things.”

Furthermore, permissions management can be extremely difficult. 

For instance, Thacker posited, that if you want to check username-to-admin correlation in audit logs across SaaS apps, how do you do that across apps where field names are all different? (In one, a username might be “user_name,” in another “username,” and in a third “username1,” with no consistency.) 

“Most employees have access to way too much data,” said Thacker, but tracking that down can be problematic and sometimes unfeasible. 

AskOmni a SaaS security expert

To address these problems, AskOmni — which is available today as a tech preview and will be rolled out in phases in 2024 — uses gen AI and natural language queries for common SaaS security decisions. Users can ask the system questions to understand what SaaS apps they’re using and AppOmni’s security capabilities. 

The user-friendly platform performs contextual analysis and aggregates disparate data points to identify issues and assess risk, then alerts in plain language critical issues and walks users through remediation steps.

AskOmni pulls in relevant findings on alerts for context and can surface attack chains, Thacker explained. Going forward, it can notify administrators about issues caused by privilege overprovisioning based on account access patterns, user permissions and access levels, sensitive data or compliance requirements. It also flags new threats, explaining potential consequences and offering remediation steps.

One of AskOmni’s biggest asks, Thacker said, is ‘If I want to secure ‘X’ environment, how can I do that in AppOmni?’ 

In response, the system will use context on how AppOmni prefers to secure Slack, for instance, pulling from Slack documentation to enhance its answer. Or, it can interact with the Azure Active Directory and write a Powershell script to secure a particular component of Microsoft 365. 

“It can walk you through remediation advice and write remediation scripts,” said Thacker. 

‘Killer features’ are still aspirational, but on the horizon

AskOmni is still in its early stages, Thacker pointed out, but down the line, the goal is that it will be able to handle “really grandiose questions.”

This could include “What should I remediate first?,” or “This user was just let go, what SaaS apps did he use and how do I secure those?”

“The killer feature will be when we can ask a single question about the entire AppOmni instance,” said Thacker. 

While giving AI the ability to access all data in a tenant is still aspirational at this point, it is the future. Models will only continue to Excellerate and become less expensive with time, Thacker pointed out. 

“We’re barely scratching the surface of what’s possible for AI,” he said. 

He added that “so many people are ‘Debbie Downers’ about what AI can do.” 

Focus is often placed on what AI can’t do, but those ‘can’ts’ can be overcome with more context and examples and “harnesses or libraries wrapped around the LLM” that the model can use to shore up its weaknesses, he said. 

Ultimately, “AI is going to revolutionize and make everything higher utility, lower effort so that we can spend more time solving new problems.”

VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative enterprise technology and transact. Discover our Briefings.

Tue, 19 Dec 2023 18:07:00 -0600 Taryn Plumb en-US text/html https://venturebeat.com/security/new-generative-ai-powered-saas-security-expert-from-appomni/
Small Business Republicans demand answers from Biden admin on 90-day gun export pause

FIRST ON FOX: The House Small Business Committee chairman and four of his GOP colleagues sent a letter to the Biden Department of Commerce demanding answers on the 90-day pause on issuing gun export licenses.

Chairman Rep. Roger Williams, R-Texas, led the letter to Commerce Undersecretary for Industry and Security Alan Estevez regarding the department's pause on issuing gun export licenses.

"The Biden Administration is continuing its relentless attack on small businesses with yet another decision that will only make our entrepreneurs’ lives more difficult," Williams told Fox News Digital.

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House Small Business Committee Chairman Roger Williams, R-Texas, led the letter to Commerce Under Secretary Alan Estevez regarding the department's pause on issuing gun export licenses. (Tom Williams/CQ-Roll Call, Inc via Getty Images)

"Moreover, this decision could very well be in violation of our Second Amendment – which I will not stand for," Williams said.

"I am eager to hear from the (Bureau of Industry and Security) on this issue and hope to have a detailed response with their justification."

In the letter, the lawmakers warned that the 90-day "prohibition places a substantial burden on those businesses and individuals that rely on exporting as a source of income and for manufacturers of weapons and ammunition."

"It appears that the Department of Commerce and [the Bureau of Industry and Security (BIS)] may not have properly considered the impact of this decision on American businesses, especially smaller entities, nor sufficiently rationalized its decision to comply with the Constitution and its principles," the lawmakers wrote.

The House Small Business Committee chairman and four of his GOP colleagues sent a letter to the Biden Department of Commerce demanding answers on the 90-day pause on issuing gun export licenses. (Drew Angerer/Getty Images)

"The Committee is unsure of how to properly characterize the document the BIS made its announcement with, as it is listed as a Frequently Asked Question (FAQ) document. A FAQ document hardly seems like the proper venue for announcing a restriction that touches and concerns a fundamental right enumerated in the Bill of Rights.

"Further, this announcement does not adequately explain the basis for why such a prohibition is necessary."

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The lawmakers pointed out that the "FAQ document’s only rationale for this action is that it ‘will enable the Department to more effectively assess and mitigate risk of firearms being diverted to entities, or activities that promote regional instability, violate human rights, or fuel criminal activities.’"

The Republicans also wrote that while "these reasons could potentially be sufficient if fully explained, BIS has not articulated why these things are of concern, to what extent an issue exists, nor does the BIS tie this action, either directly or indirectly, to any ongoing foreign policy issues."

The lawmakers pointed out that the "FAQ document’s only rationale for this action is that it ‘will enable the Department to more effectively assess and mitigate risk of firearms being diverted to entities, or activities that promote regional instability, violate human rights, or fuel criminal activities.’" (Celal Gunes/Anadolu Agency via Getty Images)

"Additionally, in this order the BIS did not prohibit licensure for the export of Torture Devices. … If the BIS’s order is based on the fear of human rights abuses, this seems a more obvious place to start," the lawmakers wrote.

The lawmakers wrote that BIS's actions "are not rooted in a delegation from Congress" as in legal precedence, and that "the document contains far too little information to support a claim of unilateral executive authority."

"What’s more, this FAQ document borders on carrying the force of law, meaning it may require an genuine rulemaking to effectuate lawfully under the Administrative Procedure Act," the lawmakers noted. They referenced a D.C. Circuit Court's ruling that found "that a guidance document issued by the Environmental Protection Agency (EPA), which outlined when and how it would accept applications for plans to conduct certain types of waste disposal, carried the force of law, and required a rulemaking."

"Rulemakings which have a significant impact on a substantial number of small entities are required to comply with the Regulatory Flexibility Act, and explain the rules impact on small entities," the lawmakers wrote.

The lawmakers wrote that BIS's actions are not rooted in a delegation from Congress" as in legal precedence and that "the document contains far too little information to support a claim of unilateral executive authority.' (Brendan Smialowski/AFP via Getty Images)

"Additionally, this ‘pause’ serves as an outright ban on new, potentially small exporters entering the market," the lawmakers warned. "Additionally, the FAQ document lacks important details and is difficult to find on the BIS’s or Department of Commerce’s website.

"It is unclear how the BIS anticipates businesses, especially smaller businesses, would even understand that this moratorium has been put in place, let alone understand how to comply."

The lawmakers peppered Estevez with questions regarding the pause, including one seeking an "explanation of the constitutional basis and rationale used by the BIS to determine it had the authority to establish this prohibition."

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Joining Williams on the letter are fellow GOP committee Reps. Tracey Mann of Kansas, Mark Alford of Missouri, Eli Crane of Arizona and Aaron Bean of Florida.

The Department of Commerce did not immediately respond to Fox News Digital's request for comment. 

Tue, 05 Dec 2023 05:41:00 -0600 Fox News en text/html https://www.foxnews.com/politics/small-business-republicans-demand-answers-biden-admin-90-day-gun-export-pause
Amid Flight Delays And Appointment Of New F.A.A. Administrator, The Brock Foundation Answers Calls For Greater Diversity In Aviation

This past summer has been plagued with canceled flights, delayed departures and more airport passenger nightmares than one can count. From August 12 to August 20, 2023, there have been more than 3,270 canceled flights, according to reporting from USAToday and FlightAware.

While America maintains the safest aviation system in the world, the agency that manages our skies has been without a permanent leader since late 2022, when Stephen Dickson, a Trump appointee, stepped down as administrator of the Federal Aviation Administration (F.A.A.).

In early September, the Biden administration nominated Michael G. Whitaker to lead the agency.

If confirmed by the Senate, Whitaker will take control of the F.A.A. at a time of prevalent staff shortages, continued struggle between airline labor unions and management, and some of the highest demand for air travel since the onset of the COVID-19 pandemic.

On his first day as F.A.A. administrator, Whitaker’s likely to face the challenge of building a strong commercial airplane pilot workforce. According to the U.S. Bureau of Labor Statistics, there are currently close to 17,000 openings for airline and commercial pilots in the U.S., and not enough trained pilots.

Additionally, the United States is projected to have a shortfall of 8,165 pilots. This creates a dilemma for mainline carriers and exacerbates problems for regional carriers who are losing their licensed pilots in the mainline shortage.

Whitaker currently serves as C.E.O. of Supernal, a Hyundai Motor Group company that’s designing an electric advanced air mobility vehicle. Before his time at Supernal, Whitaker served as deputy F.A.A. administrator and group C.E.O. at InterGlobe — India's largest travel conglomerate.

He also spent more than 15 years in executive leadership at United Airlines.

Such experience proves to be of some value to Omar Brock, a licensed commercial pilot who launched the Brock Foundation, an organization dedicated to helping inner-city youth explore careers in aviation.

Through the Brock Foundation, Brock is taking his passion for aerospace to the next generation. With a model centered on mentoring young pilots of color, he has created an aviation pipeline that starts at free events around the country where young people are exposed to flying. Participants then receive free ground training through a partnership with Microsoft.

Brock started as a commercial pilot in 2020 after working as an airline flight attendant to pay his way through flight training. With an estimated 3 percent of the commercial pilots being Black and only 5 percent being Latino or Latina, Brock believes expanding the pilot pipeline to communities of color is a surefire way to solve current and future retail pilot shortages.

"[T]he barriers to aviation are the same today as they were years ago. For young future pilots of color, they lack access to exposure, resources, and industry mentors,” Brock said. "Once we check off the boxes on the ground training and providing mentorship, our programs push participants into the flight training process.”

The current commercial pilot shortage facing the United States has been years in the making. It’s a result of COVID-19 early retirement packages that airlines offered pilots to curb long-term costs. Other factors include mandatory commercial pilot retirement at 65, fleet expansion, and a new federal law that increases co-pilot minimum flight hours.

These changes have also caused airlines to trim their pilot training programs, which they are now trying to return to scale. Wage disparities and potential strike action have also caused a decline in skilled pilot availability. As such, some airlines have discontinued servicing regional airports throughout the country.

As aerospace expert Geoff Murray explained in his report for international management consulting firm Oliver Wyman, this turn of events has compelled airlines to make serious overtures.

"Pilots started seeing improved salaries and a renewed focus on pilot quality of life, a faster career progression timeline, and more job security," Murray said in his report.

"For regional airline pilots, salaries are as much as 86% higher than they were just three years ago; for the larger carriers, they're up modestly, but exact labor agreements and those expected to be negotiated in 2023 suggest significant increases to come," the report continued.

Murray, a partner at Oliver Wyman, further explained the change to Forbes.

"Nearly overnight, with the outbreak of COVID-19, the conversation shifted from shortage to surplus,” Murray said. “For carriers that were struggling with pilot supply, this has provided a momentary reprieve.”

However, the aviation industry still has a ways to go.

Rally For Air Service, a national advocacy group for regional airports, said that, despite rising passenger demand, 75% of U.S. airports have less air service today than before the pandemic.

"Airports have lost an average of 31% of their flights, a figure that has worsened and will worsen without action," Rally For Air Service said in a statement.

"Aircraft[s] have already been parked and will continue to be parked, causing significant disruption to small communities and Essential Air Service markets that rely on smaller aircrafts to keep them connected to the U.S. air transportation system,” the statement read.

That’s why the Brock Foundation partners with several high schools to speed up the pipeline and provide inflight training earlier for minority students. Its flight training program helps to lay the foundation for certification, licensure and ultimately the commercial pilot designation.

"When we do engagement in communities of color, we are the first encounter that most of our students have with a Black pilot," Brock said.

Through a test program—A.S.A.T.P.—at Morrow High School in an Atlanta suburb, the Brock Foundation is collaborating with the school district to turn students who are interested in aviation from student pilots to commercial pilots by graduation.

"In this program, we go in two to three days a week, and we teach the private pilot ground school curriculum," Brock said. "We work with sophomores, and in their senior year, we have committed to creating commercial pilots."

As the nation continues its search for more pilots, Brock and his colleagues at the Brock Foundation hope to expand programming by providing prospective pilots the ground and physical aircraft training necessary to gain commercial pilot certification.

Amid the current crisis, Brock sees a bigger opening for his foundation and the young people they reach.

"We want to open a Black-owned airport,” Brock exclaimed. “And we want to have a space where we take in the future aviators of tomorrow, and we want to acquire planes.”

Murray called programs like the Brock Foundation a remedy for the current staffing shortage.

"One obvious answer would be to recruit more women and minorities — something that has not proven easy for the industry to date, Murray said. "Besides an improved value proposition for new recruits and expanding the pool of candidates, carriers will also need to explore other solutions such as better sponsorship of candidates to make the career path more accessible."

For Brock and his team, accessibility to aviation for students of color is about exposing them to another feeling of freedom.

"Being up in the air and looking down at the world and everyone under you. And literally cloud surfing, it's a feeling of freedom that every young aviator should be exposed to,” Brock said.

With Whitaker’s nomination pending in the Senate and a more significant push for equity inclusion from the White House and the Department of Transportation, the Brock Foundation could be on the cutting edge of introducing more young Black and Brown commercial pilots to the freedom of the friendly skies.

Mon, 18 Sep 2023 01:00:00 -0500 Richard Fowler en text/html https://www.forbes.com/sites/richardfowler/2023/09/18/amid-flight-delays-and-appointment-of-new-faa-administrator-the-brock-foundation-answers-calls-for-greater-diversity-in-aviation/
SLHT administrator Caroline Taylor refuses to answer questions about 'deliberate cover-up' of £22m NHS Croydon overspend

SOUTH London Healthcare Trust’s new administrator Caroline Taylor was in charge of NHS Croydon when there was a deliberate cover-up of a £28m black hole in its budget, it has been revealed.

Ms Taylor has been appointed to oversee the trust as it prepares for dissolution later this year.

And once the SLHT - which runs Orpington Hospital, the Queen Elizabeth in Woolwich, Sidcup's Queen Mary's and the PRUH in Farnborough - is dissolved later this year, she will continue as an implementation director until 2016.

But she still has questions to answer about her time at Croydon Primary Care Trust.

Members of the South West London Joint Health Overview and Scrutiny Committee (JHOSC) are urging the Secretary of State for Health to compel her to answer crucial questions that remain unanswered about her time there.

They say the refusal of Ms Taylor, former finance director Stephen O’Brien and interim deputy director of finance Mark Phillips to deliver evidence means they do not know the full extent of financial mismanagement at Croydon Primary Care Trust (PCT), despite a seven-month investigation.

The committee, formed by six south-west London councils to probe why the PCT reported a £5.54m surplus in its 2010/11 budget when it was actually £22.4m in debt, said there was "significant motivation for senior officers to disguise the extent of the financial incompetence at NHS Croydon to safeguard their own positions".

The report, published yesterday (April 29), also criticised the NHS for failing to hold individuals to account for the overspend and flatly contradicted the findings of a 2012 NHS-commissioned Ernst & Young report which lay the blame on a systems failure rather than staff.

JHOSC chairman Councillor Jason Cummings said: "What has become clear from the committee’s review is that the accounting errors were deliberately hidden.

“This was not the result of any system failure but a consequence of the action of individuals, who have still to explain their actions.

"We have been faced by a wall of silence from key witnesses in the NHS and subsequently there are still some questions that remain unanswered.

"In particular, we still don’t know why the accounts were altered and whether patients had been directly affected.

"This cannot be right, and we now call on the Department of Health to carry out rigorous investigation and ensure the relevant officers can be publicly held to account."

Mon, 29 Apr 2013 20:19:00 -0500 en text/html https://www.newsshopper.co.uk/news/10388152.slht-administrator-caroline-taylor-refuses-to-answer-questions-about-deliberate-cover-up-of-22m-nhs-croydon-overspend/
Small Business Republicans demand answers from Biden admin on 90-day gun export pause No result found, try new keyword!FIRST ON FOX: The House Small Business Committee chairman and four of his GOP colleagues sent a letter to the Biden Department of Commerce demanding answers on the 90-day pause on issuing gun export ... Mon, 04 Dec 2023 10:00:00 -0600 text/html https://news.yahoo.com/small-business-republicans-demand-answers-194116201.html




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