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Google-PCA Google Professional Cloud Architect

A Professional Cloud Architect enables organizations to leverage Google Cloud technologies. With a thorough understanding of cloud architecture and Google Cloud Platform, this individual can design, develop, and manage robust, secure, scalable, highly available, and dynamic solutions to drive business objectives.

Length: 2 hours
Languages: English, Japanese.
Exam format: Multiple choice and multiple select, taken in person at a test center. Locate a Exam Center near you.
Prerequisites: None
Recommended experience: 3+ years of industry experience including 1+ years designing and managing solutions using GCP.

The Google Cloud Certified - Professional Cloud Architect test assesses your ability to:
Design and plan a cloud solution architecture
Manage and provision the cloud solution infrastructure
Design for security and compliance
Analyze and optimize technical and business processes
Manage implementations of cloud architecture
Ensure solution and operations reliability

A Google Cloud Certified Professional Cloud Architect enables organizations to leverage Google Cloud technologies. Through an understanding of cloud architecture and Google technology, this individual designs, develops, and manages robust, secure, scalable, highly available, and dynamic solutions to drive business objectives. The Cloud Architect should be proficient in all aspects of enterprise cloud strategy, solution design, and architectural best practices. The Cloud Architect should also be experienced in software development methodologies and approaches including multi-tiered distributed applications which span multi-cloud or hybrid environments.
Google Professional Cloud Architect
Google Professional test Questions
Killexams : Google Professional test Questions - BingNews https://killexams.com/pass4sure/exam-detail/Google-PCA Search results Killexams : Google Professional test Questions - BingNews https://killexams.com/pass4sure/exam-detail/Google-PCA https://killexams.com/exam_list/Google Killexams : Google Has a Genius Method for Discovering Top Talent -- No Degree or Experience Required

Google is one of the world's most attractive employers, according to a study by Universum, landing it some of the world's most talented staff. But it's not just the search giant's name and reputation that is luring candidates. It's the company's role requirements, or lack thereof. 

No longer do candidates require shiny resumes and cover letters complete with Ivy League accolades and years of direct experience. In fact, Google is finding top talent without any degrees or experience at all. 

Google's approach is similar to Elon Musk's "two-hands test" to find top talent without a degree, but takes it a step further by eliminating the need for experience. With programs such as the Google Project Management Certificate, an online and self-paced professional certificate course that's available for free through Coursera, Google is abolishing the traditional approach to staffing. 

Upon the completion of its certification course, Google gives interested students a shot at one of its project management roles. Rather than analyzing candidates by their education or experience, the company measures aptitude by the quality of their coursework.  

In return, what Google is finding is not just the world's best project managers, but the project managers that have the exact skill sets it's looking for to help take its teams to the next level. 

It democratizes the employment landscape, and it's doing so by employing three key components to finding truly top talent. Nearly any business can adopt the core framework behind the trillion-dollar company's genius strategy to build better teams. 

Discover Innovators By Casting a Wider Net 

Google's free project management certification course is effectively helping to make its project manager positions open to anyone. By eliminating the standard restrictions such as higher education and direct experience, it casts a much wider net on the potential candidate pool. 

The reality is that there are a lot of professions that don't require a degree to perform. Overlooking candidates without a degree in a certain field, or without a degree at all, can be detrimental to finding the best fit for a particular role within your organization. 

Same goes, in many cases, with direct experience. There are instances where it is to an employer's benefit that a candidate lacks prior experience in the field. This is especially true within innovative teams or organizations that don't want things done the way they've always been done. Or when businesses are trying to stand out from their competition by doing things differently. Zero experience yields a tremendous amount of fresh perspective. In fact, according to Fast Company, one company found that employees who had no experience outperformed those who had 10 to 15 years of sales experience. 

Prioritize the Assessment of Aptitude 

Of course, obtaining a higher volume of applicants isn't the goal, but finding the best candidate for a role. And so it wouldn't aid in Google's efforts to have more applicants to sort through if it didn't have a way to field candidates and gauge fit. The reason why its free online training course is genius is because it serves as a portfolio for applicants. 

What this means for Google is a tremendous amount of insight into every applicant from a collection of completed assignments. The result is that every applicant is able to provide a portfolio showcasing their work, thought processes, leadership styles, and communication skills. More importantly, the course effectively mimics the role, indicating a candidate's aptitude for a position. 

On a small scale, this is where businesses of just about any size can use screening questions to field incoming candidates and test projects to assess final candidates. Similar to Google's project management course, something as simple as screening questions give you additional insights about candidates during the application process, while also providing information about them that you can use to compare apples to apples. 

Invest in Employee Training 

A formal education doesn't necessarily mean someone is ready to hit the ground running, and neither does prior experience. Every business operates differently, so no matter what sort of role you're hiring for, employers need to invest in employee training. Which, given candidates with the right aptitude, eliminates the need for candidates to have specific education and experience requirements. 

Granted, the average business is not in the position to create a free online certification course like Google. However, there are ways to optimize the hiring process to prioritize aptitude over education or experience. A quick way to do that is to place more emphasis on training new employees the way you want them to function, as opposed to taking on new employees and having them work how their former employer trained them to. 

After all, if you want to stand out in your market and apart from your competition, you're going to have to do things differently. And for many, that means acquiring talent with a high degree of aptitude and a fresh perspective. Limiting your talent pool to a seasoned staff with a formal education and years of experience in the field is a quick way to limit your team's ability to innovate, and limit your business's ability to differentiate itself in a crowded market. 

The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.

Tue, 26 Jul 2022 09:32:00 -0500 en text/html https://www.inc.com/kelly-main/hiring-google-experience-aptitude.html
Killexams : 10 useful tools built into Google Search you should know about

It really seems like Google wants to provide a solution for all your problems. These days, that’s a big job, but the big G can certainly help you with minor daily challenges with some of the tools built into the company’s famous search engine. 

The platform has long sought to give answers before you finish typing your questions, but not every problem has a google-able answer. For those, Google Search has tools that provide simple functions you’d otherwise need apps for. And honestly, who needs more apps on their phones, anyway?

Breathing exercise

The internet can be a stressful place, so it’s always a good idea to, literally, take a breather. Google “breathing exercise,” and enjoy one full minute of guided relaxation. The graphics will instruct you when to inhale, how long to hold your breath, and when to let all your worries go with a deep exhale. And if you need one more minute, just click on the replay icon and start again. Repeat until you feel at peace (or at least a tiny bit less anxious).

Google’s tool is set to 100 beats per minute by default, but you can use the slider bar below it to increase or decrease the BPM to suit your needs. When you’re ready, click the play button and get into the groove. 

Timer / stopwatch  

Temporarily unavailable for reasons unknown, but most likely due for a comeback any day now, the timer and stopwatch tools can help you manage time when nothing else will. Just type “timer for 10 minutes” or “stopwatch for 3 minutes” into the search bar and hit Enter to start. It’s ideal for anyone who has so many apps on their phone that digging out the clock app could take 10 minutes. 

Color picker 

Colors are not just colors, and no, that’s not a “shower thought.” Each color can be translated into a code depending on how you plan to use it, a feature that’s especially important for fields like graphic and web design. For webpages, you’ve got HEX codes; for anything displayed on a screen, you’ve got RGB—but if your end goal is to go to print, you’ll need CMYK.

If you’re making your way into coding, for example, or setting up your printer for some high-quality photographic visuals, and you need a tool to nail down the right hues, Google has got you: type in “color picker,” choose the color you want, and see it automatically codified into different formats. You can also plug in a specific code to see what color it represents and all the other code variations it can have.

To use it, though, you’ll need to supply Google access to your phone’s or computer’s microphone. Once you do, make sounds with your voice or an instrument and the platform will identify the pitch for you. It will also show you how close you are to the note you want, so you can adjust up or down as needed. 


Unless you’re a high school student, a mathematician, or an accountant, you likely haven’t owned a physical calculator in the last 10 years. 

Most smartphones come with basic calculator apps, and your computer probably has one too, but in a pinch you can google “calculator” and the search engine will display an interface that will help you solve all kinds of math—from the most basic addition to the most intricate equation.

Random chance

These days, we can track almost everything and use the resulting data to make informed and accurate decisions. But sometimes, you just need some chance. Google has got not one, but three ways of summoning Lady Luck. 

Flip a coin 

Yes, you could use an genuine coin, but it’s possible you don’t have one on you, especially if you’re prone to paying for stuff with your phone. If that’s ever the case, just type “flip a coin” into the Google Search bar. The platform will automatically flip a virtual piece of currency and tell you whether you won or lost. 

Roll dice

If you need more than two options, you can tell Google to roll some dice for you. Type in “roll dice,” and the engine will automatically roll a six-faced die. If you want to use another die, remove it by clicking on it on the window where it rolled, and then choose the one you want from the options below—you’ve got six types to choose from, including eight-, 10-, and 20-sided dice. 

You can also add other dice of any kind by clicking on them. We’re not sure what the maximum number of dice you can roll at once is, but we rolled 160 and Google didn’t even flinch. 

[Related: Five Google search tips for the most accurate results]

If for whatever reason you want to add or subtract a certain number to the total sum of the dice roll, you can set this modifier up by clicking the +- button, typing the number, and clicking Apply.

Spin the wheel 

Google also has a tool for when you’re feeling like turning household chores into a game show but can’t be bothered to build your own props. Type in “Google spinner,” and the search engine will spin a six-section wheel for you. Click Wheel size in the top left corner of the window, and you’ll be able to choose a wheel with up to 20 sections. If you don’t like the idea of cleaning the bathroom and need to spin it again, just click Spin.

Mon, 01 Aug 2022 06:41:00 -0500 Sandra Gutierrez G. en-US text/html https://www.popsci.com/diy/google-search-secret-tools/
Killexams : What New Attorneys Need to Know About Client Expectations

Friday, August 5, 2022

It is no longer enough for a lawyer to graduate from law school and successfully pass the bar test in the current legal climate. New lawyers are also expected to have acquired some soft skills along the way, including how to manage client expectations.

Today’s legal clients expect more than just legal advice from their attorneys. According to David Pester, a managing partner at UK law firm TLT, clients “look to their lawyers as true partners and consultants, able to bring a wide range of expertise to the table to deliver a successful outcome.” A 2020 Wolters Kluwer survey found that 79 percent of legal clients say efficiency and productivity are vital; however, just 29 percent of those surveyed said these words accurately describe their current law firm. Seventy-four percent of the lawyers surveyed said meeting these changing client expectations is considered a trend with high impact, yet just 31 percent said they are ready to do it. 

Obviously, lawyers still have a lot to learn about client expectations.

Client Expectations – Pre-pandemic vs. Now

The legal industry has never been particularly willing to embrace change. For decades, decisions were made by attorneys who had been practicing law the same way for many years, either because they were resistant to change or unwilling to adapt their business model to meet the shifting needs of their clients. These attorneys and law firms often focused on developing their knowledge and skills to produce better outcomes for clients. Still, their clients were often disappointed in the quality of their attorneys’ services due to inaccessibility, poor communication, lack of empathy, and an absence of respect.

However, COVID-19 disrupted the world – and the legal sector – in numerous ways. Before the pandemic, the legal industry was already in the process of change driven by various forces: financial, demographic, supervisory, technological, and competitive, and even the most traditional practices began to accept the need to grow with the times. COVID-19 significantly accelerated the demands of those working in the legal profession and client expectations regarding the services they receive. The pandemic has revealed a new breed of legal client – more tech-savvy, selective, comfortable with online research, and accustomed to high levels of customer service in other areas – who are demanding more from their law firm as well. 

Research has repeatedly shown that too many attorneys deliver the legal expertise that clients need but fail to provide the customer service they want. However, faced with stiffer competition, tighter finances, and clients prepared to walk if they don’t get the service they want, many small and medium-sized law firms are now attempting to execute a customer-driven makeover in the following areas:

  • Communication. One critical area of change involves communications, and clients are increasingly expecting to be able to contact their attorneys whenever and however they want, on the device they choose. According to Raconteur, more and more clients are choosing to communicate with their lawyers via instant messaging, web chat and social media channels like LinkedIn and Twitter.

  • Cost. Although clients are now more discerning about cost, the price is no longer associated with the time or complexity of the legal work being performed, the factors that attorneys have traditionally used to calculate their fees. Instead, clients expect precise cost estimates in advance and align the price of legal services with risk or the value to them or their business. They are looking for the best service, not necessarily the cheapest, appreciate quality, and increasingly demand that ad hoc advice be supplied whenever they request it, without charge. However, they will happily pay their lawyer’s fees if they feel that they are the right person for the job.

  • Collaboration. Today’s legal clients expect legal services to be delivered in the most efficient way possible and consider the process of producing work to be as much a part of the law firm psyche as the law itself. Accordingly, they expect their lawyer to bring a wide range of expertise to the table in the form of multi-disciplinary teams with the ability to draw on backgrounds in project management, technology, outsourcing, and resourcing to deliver the best possible outcomes as quickly as possible. 

  • Innovation. Clients want their lawyers to use technology to provide efficient legal services that meet their needs, and for them, a paperless law firm is a must. However, they understand that technology will never replace the skills of a good lawyer and believe that innovations in the legal sector need to focus on streamlining client services. In addition, they need to rely on their law firms’ security practices and expect that their lawyer will protect their confidential information and keep it secure.

  • Responsiveness. Suppose your firm wants to attract younger clients. In that case, you need to understand that they are the most likely to expect their law firm to have an online presence, offer various online modes of communication, and respond to inquiries quickly. If you provide what the modern legal client is looking for, you will be able to differentiate your law firm from the competition.

  • Specialization. Generalists are out, and specialists are in. Modern legal clients want their lawyers to specialize in the type of service they need. The 2020 Wolters Kluwer survey found that while 70 percent of the attorneys surveyed expect an increased demand for specialization and a decline in generalist work, only 29 percent feel prepared to address this trend. According to the report, the leading reason a client would replace a firm is its inability to meet their needs, followed closely by its failure to offer specialized services.

  • Trust. Most legal clients are looking for an attorney who they can trust, and many people request referrals from trusted sources when deciding which law firm they should hire. However, if they cannot obtain a referral, they frequently turn to the next best source: the internet, where positive reviews from strangers often substantially impact who they will retain. The level of trust that clients put in online reviews makes it imperative for attorneys to ask satisfied clients to leave reviews of their firm on sites like Google, Yelp, Avvo, and Martindale-Hubbell.

Change is underway, and industry insiders say that evolving client expectations will be a driving force in the transformation occurring within the legal sector. Today’s clients expect more – they want to pay for what is produced, not how many hours it took to deliver it, and they want ready access to their attorneys and their expertise. In response to this client-centered legal environment, law firms are exploring new ways to structure their organizations, reviewing their services and how they offer them, and analyzing the talent and technology necessary to deliver value to clients and meet their growing expectations.

What Will Always Remain Constant About Client Expectations (What Hasn’t Changed)

Many lawyers associate client satisfaction with case outcome. However, what clients want most from their lawyers is something that law schools and continuing legal education courses have historically given little attention to: effective attorney-client communication. One 2013 study that covered the UK, Australia, and the U.S. found that skills like listening, explaining, and open communication (dismissed as “hand-holding” by some lawyers) are highly fundamental to client service. According to the research, clients value these skills so much that an attorney who fails to provide them would likely be considered ineffective. 

This perceived lack of communication skills is certainly nothing new. In 2006, the BTI Consulting Group found that the most significant cause of legal malpractice claims was not a client’s dissatisfaction with the outcome of their case but rather the handling of the client relationship – failure on the part of the lawyer to listen, ask appropriate questions, and explain the relevant aspects of the matter. According to BTI: “Responsiveness to clients . . .  goes beyond returning phone calls and replying to emails . . . Clients expect law firms to be responsive not just to their phone calls, but also to their needs.”

However, being responsive to clients doesn’t mean committing to their unrealistic expectations. When clients come in for their initial consultation with an attorney, they sometimes ask, “Can you guarantee that (fill in the blank) will happen?” The expectation that a lawyer can commit to a specific result has persisted for decades, but an attorney cannot ethically make such a promise. Even if they could, the legal system is highly unpredictable, and it would be very foolish to make this kind of guarantee. The lawyer’s job is (and has always been) to get the best possible result for the client and counsel them regarding the likely outcome, including best and worst-case scenarios.

Many clients shop around for legal representation and will continue to do so. After all, not every attorney is a fit for every client. But lawyers that provide excellent customer service and can temper and manage client expectations will likely thrive in this extremely competitive market, while those who do not risk failure.

Key Identifiers of Prospective Clients Who Will Be a Good Fit

According to Statista, more than 85 percent of all global consumers shop online, and 90 percent of these shoppers make their buying decisions from online reviews. A Google search is also an extremely popular way for prospective clients to find a lawyer. According to a recent Martindale-Avvo report, 43 percent of 6,300 legal consumers surveyed said they use Google searches to research a potential attorney. Nearly half who obtained a referral from a personal recommendation still used online review sites to check an attorney’s reviews before contacting them.

But how can you identify prospective clients who will be a good fit for your law firm? Clients often fall into several categories, and it is helpful for attorneys to recognize certain patterns in behavior and motivation when they consider whether to take on a new client. These include:

  • Inexperience. If a client lacks experience with lawyers, the legal system, or the area of law that their issue involves, they can seem overwhelmed and exhausted much of the time. The best strategy to handle this type of client is to patiently walk them through the process and provide detailed explanations of each step. If you don’t have the time and patience to meet these expectations, a relatively “green” client might not be the best fit for you.

  • Know-it-all. The opposite of the “green” client, the know-it-all is a habitual client who has been involved in the legal system before, and perhaps worked with multiple attorneys. To manage this client, you will need to establish your position immediately – you are the attorney in charge, not them. If you don’t mind working with someone who is somewhat familiar with the legal process and not afraid to say so, this arrangement could work, but if not, you might think twice about representing this type of client.

  • Uncommunicative. Just as lawyers need to be effective communicators, so do clients. If a client can clearly express what they want and need, chances are they will be a good fit for your firm. However, if they seem to lack honesty and transparency, this will undoubtedly affect the quality of your services. Two-way communication is vital to the delivery of excellent client service.

  • In a hurry. The legal world is full of clients who want results “yesterday,” and are willing to rush an attorney toward what could be a premature and potentially unfavorable result. If your firm is well-staffed, tech-driven, and known for being fast and efficient, you might be able to work with this kind of client. However, if you value clients who understand that quality work takes time and plan accordingly, a rushed client could try to pressure you to make mistakes and take more time rather than less.

  • Cost-conscious. A good client understands the difference between the value and the cost of legal services. However, if a potential client appears to be more concerned with your fee than the quality of the services you will provide, this can be a red flag of trouble to come, particularly if their case resolves in a manner that they did not expect.

  • Loyal. For most attorneys, the best clients value an ongoing relationship with their attorney that includes some realistic give-and-take, mutual respect, and appreciation. If you like and trust your clients and vice versa, this will likely positively influence not only the day-to-day interactions but also the case outcomes.

Most attorneys would agree that when they work with clients who are a good fit for them, they feel highly motivated to obtain the best results, a win-win situation for everyone involved.

How to Solicit, Collect, and Implement Feedback from Clients

Consumers research nearly everything online, including their attorneys. To compete in this online marketplace, firms need to survey their online presence periodically, and if your research tells you that you need more or more favorable client reviews, here are some things you can do:

  • Make it a practice to ask satisfied clients to review you and your law firm online.

  • Include a review request in your standard closing email to clients.

  • Practice regular online networking by practicing online discussions, blogging to your target audience, and engaging them where they gather, be it on Twitter, Facebook, or LinkedIn.

  • Educate your staff on the importance of good customer service by modeling it yourself.

In many industries, it is common to conduct a post-engagement review to ask the client how they feel the project went. Many lawyers are not accustomed to doing this, preferring to move forward with other cases instead. However, when they skip this important step, they miss an opportunity to ask clients with recently closed files what they were (and weren’t) happy about, how you could have performed better, and whether they would consider retaining your services again. Find out how you compare with other lawyers they’ve retained in the past and whether they would be willing to recommend you to others in need of legal services.

Habits that Will Help You Avoid Straining the Client Relationship

The goal of most law firms is to attract the right clients, not chase them away, and forming some positive habits will help forge strong relationships. Here are some examples of how to stay in harmony with those you represent:

  • Avoid multi-tasking. It’s easy to become impatient when you are supposed to be listening to your clients, particularly in initial client consultations when you’re busy and have probably heard the same story many times before. But all clients want the chance to tell their story. They need to believe that you are genuinely interested, will anticipate their future needs, can avoid potential problems, and will take advantage of all opportunities to obtain a positive outcome for them. 

  • Automate busy work. It can be challenging to supply each client the attention they deserve when the firm’s administrative work keeps piling up. However, nurturing client relationships becomes much easier when you automate repetitive tasks. All the time previously spent on monotonous and time-draining activities can instead be used to focus on billable activities. Practice management software does the administrative work, allowing you to turn your attention to delivering high-quality legal services that will make each client feel like they're your only client. A bonus: you’ll also reduce the risk of lawyer burnout.

  • Gauge expectations early on. When a client becomes unhappy with their lawyer, the issue often lies with the client’s expectations. Maybe the case hasn’t gone the way they thought it should have, and they are confused and disappointed with the outcome. This problem can be avoided by managing your clients’ expectations from the onset of the relationship, and the initial consultation is your first opportunity to gauge what expectations they have for their case. To keep a client realistic, be honest from the start about all possible incomes, including worst-case scenarios, and revisit expectations as the case progresses.

  • Don’t assume you know what is best for them. Instead of listening to their clients, many lawyers are simply waiting for them to stop talking, thinking that they’ve “got the picture” and know what needs to be done. However, they’ve probably just gotten part of the picture. When an attorney does this, they’re taking away a client’s voice, making them afraid to express their viewpoints, and probably encouraging them to look for another lawyer who will listen to what they have to say.

  • Reach out. With little or no significant progress to report, it can be easy for an attorney to ignore client calls and messages. But don’t make this mistake. Frequent communication is critical to a healthy attorney-client relationship, even if there have been no new developments on a case. But unless the client asks you, don’t feel the need to explain the legal intricacies of what you are doing – clients want you to handle their case, not teach them about the law. Instead, stick with explaining the implications of what is going on with their case, any decisions they need to make, and advise them on the best course of action to take. 

There’s more to building a successful law firm than building strong client relationships, but without them, you risk damaging your reputation as well as your bottom line.

Above post written by Jan Hill

Fri, 05 Aug 2022 11:56:00 -0500 en text/html https://www.natlawreview.com/article/what-new-attorneys-need-to-know-about-client-expectations
Killexams : Should Google Pay a Dividend to Stockholders?

Many technology companies pay dividends, or regular cash distributions from earnings, to their shareholders. Alphabet (GOOGL), the parent company of Google, isn't one of them.

Dividend Disagreements

A dividend payment that's held steady or increased over time can be a sign that the company is doing well financially. To put it bluntly, a company paying dividends has excess cash to distribute.

Historically, dividends were one of the main reasons investors bought stocks. The stock represented an ownership stake in the company and the dividends were the owners' share of the profits.

Generally, companies paying consistent dividends tend to show stable financial performance and a steady flow of revenue. A steadily rising payout can attract investors by showcasing growth and stability, which may in turn result in a higher share price.

Proponents of dividend payments by Google's parent company argue it can do so without jeopardizing its financial stability. Alphabet reported revenue of nearly $258 billion and net income of $76 billion for fiscal 2021, while free cash flow in the fourth quarter of that fiscal year alone topped $18 billion.

The Downside of Dividends

Adherents of dividend irrelevance theory argue dividend payments should not affect the price of a company's stock. Dividends simply transfer investors' collective claim to the company's cash to their individual accounts without fundamentally altering the company's value, they note. Investors can always replicate the effect of dividends by selling some of their stock, the reasoning goes.

Some dividend critics go further by pointing out they are subject to double taxation—once as corporate earnings and again as personal dividend income. This tax inefficiency of dividends has often been given as one reason for the growth of share repurchases by public companies.

Why Alphabet Doesn't Want to Pay Dividends

Alphabet's financial performance clearly shows it is capable of paying dividends to stockholders. The question then becomes: Why doesn't Google's parent company want to pay dividends? The answer may be found in Alphabet's mission statement. It begins:

As Sergey and I wrote in the original founders letter 11 years ago, “Google is not a conventional company. We do not intend to become one.” As part of that, we also said that you could expect us to make “smaller bets in areas that might seem very speculative or even strange when compared to our current businesses.” From the start, we’ve always strived to do more, and to do important and meaningful things with the resources we have.

At the core of what Alphabet does is constant evolution and expansion into new ventures. This is most apparent in its Google X division, what the company calls its "moonshot factory." As of February 2022, Google X projects in development included industrial robotics, artificial intelligence to grow more food for the planet, underwater camera systems for ocean farmers, an autonomous delivery drone service, and much more.

Rather than pay dividends, the company could always reinvest its profits to fund more such projects.

Big Tech Companies That Pay Dividends

Many big companies in the technology industry pay regular dividends to stockholders. Here are some of them and their dividend yields, as of February 2022:

A Dividend in the Future?

Because of its mission to be different than conventional companies and its rapid growth, it is unlikely that Alphabet will cave and pay dividends just because its competitors do. But you never know—people once thought that Apple would never pay a dividend.

Tue, 12 Jul 2022 12:00:00 -0500 en text/html https://www.investopedia.com/financial-edge/0712/should-google-pay-a-dividend.aspx
Killexams : 5 Amazon product listing optimization must-haves

What exactly does it mean to have your Amazon product listing be fully optimized? And why does it matter?

Every aspect of the product listing page can be seen as an opportunity for optimization:

  • Product titles.
  • Descriptions.
  • Bullet points.
  • Images.
  • Keywords.
  • Vital product information.
  • Additional manufacturer’s information.
  • Reviews.
  • And everything else on the page. 

It isn’t just about making sure the visitors have enough information to make a purchase decision or even being persuasive with these elements to increase your sales (although it matters). 

The content on these pages is also a big contributor to where your product list will rank on Amazon search based on their A10 algorithm.

Just like with Google, most Amazon shoppers aren’t going past the first results page. So a higher ranking means more visibility for your product with shoppers.

Amazon product listing optimization should be ongoing, but the following are the must-haves to get you started (or continued) in the right direction. 

1. Optimizing your product title on Amazon

An optimized title for your product helps both with text match relevancy and click-through rate (CTR). Considering both are significant factors in ranking, this makes it one of the most important elements to optimize. 

Shoppers will be practicing your title on the results page to see if your product matches what they are looking for. You want to be accurate here in your description to ensure your product detail page has a high conversion rate for the A10 algorithm.

Here are some tips to make sure your title is optimized:

  • Include your keywords and keep them at the beginning.
  • Avoid all caps but capitalize the first letter of every word.
  • Review the category-specific guidelines for length. Keep in mind mobile breaks as well.
  • Don’t use symbols.

2. Using images on your product detail page

As important as the title is, your sales will be close to zero if you don’t have any images. But bad images can be just as hurtful to your sales.

The brain processes images exponentially faster than it does words. Attractive photos often make the difference between a buyer choosing your product over a competitor.

As advanced as smartphone cameras have become, professional photos still make a difference. It is often due to the capabilities of the person behind the camera more so than the hardware.

The most important image is your main image. This is what shoppers see on the search results. This should be your product against a white background, showing exactly what the product looks like. The right image here will lead to a higher relevant CTR.

Besides the main image, you will want a combination of infographic and lifestyle images:

  • Infographic images allow you to include text on your images that highlight the benefits or certain characteristics of your product. 
  • Lifestyle images show your product actually being used. This helps potential buyers imagine what it would be like if they had the product. 

Pay attention to demographics for both infographics and lifestyle photos. Shoppers will identify with people like them and it will make your product more relatable and appealing.

3. Optimizing your bullet points

Bullet points are there to highlight and provide quick information to shoppers. You should be descriptive and provide strategic information to help in purchase decisions and differentiating factors.

You want to keep your bullet points clear and concise. There is no need to stuff with keywords and provide fluff words here.

Many shoppers are in the skimming mindset and are looking for fast, easily digestible information. That is why we also recommend capitalizing the first letter of the word and keeping the overall character count less than 1,000 for all five of the bullet points.

Try to test using emojis at the beginning of the bullet points. This can help draw the eyes in even more and provide a visual to aid the text and comprehension.

4. Product description optimization

Here is where you can provide detailed information about your product and its features. This information can help reinforce the product’s features and uses. It also provides an area for product information not found in other areas. 

Any relevant details about the product should be mentioned here. This includes:

  • Brand names.
  • Sizes.
  • Materials.
  • Colors.
  • Quantity. 

While the product description is important, when having an A+ page, it can take a backseat to the enhanced brand content available.

5. A+ content

Registered brands on Amazon can take their product descriptions to the next level with A+ content. 

A+ content allows sellers to add additional images, text and videos to their product detail pages. This even includes comparison charts of competitors.

The content here instantly grabs the shopper’s attention and makes all of the product’s features easier to skim.

The additional content also helps to preemptively answer questions the buyer may have.

All of which will lead to an improved conversion rate. 

Putting it all together

All of the different elements on the product listing page work together on Amazon. Missing any of them will lead to your product listing looking incomplete and hurt your sales.

Not only does the loss of sales hurt your bottom line, it also hurts your ranking on Amazon. Well-optimized products sell more and Amazon rewards those high converting sellers with higher rankings. 

By putting it all together you can capitalize on the A10 algorithm and increase your sales and visibility on Amazon.

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

New on Search Engine Land

About The Author

Evan Facinger is a digital marketer with 15 years of experience and is the Director of Sales and Marketing at Foremost Media, a full-service digital marketing and web development agency. Evan has a robust background that includes; Amazon optimization, search engine optimization (SEO), conversion rate optimization (CRO), marketing automation, and pay-per-click management. He has helped hundreds of clients realize their business goals through digital marketing.

Tue, 02 Aug 2022 22:00:00 -0500 Evan Facinger en text/html https://searchengineland.com/amazon-product-listing-optimization-must-haves-386902
Killexams : Where We Are Today With Google’s Mobile-First Index

Okay, so it’s been a few years now since Google announced the mobile-first index.

Most sites have been moved over to Google’s mobile-first index and it’s no longer a “hot” syllabu in SEO.

I found a tweet from John Mueller, Google Search Advocate, in 2021 that sums up the lack of focus on this syllabu the best:

Going with that mentality that mobile-first indexing is a “part of life” (which I wholeheartedly agree with), as an SEO, it is helpful to know some of the history and where we are today.

For instance, since the announcement of the mobile-first index years ago, Google has now also placed emphasis on Page Experience, which is a ranking factor and very much incorporates mobile.

Before we jump into that topic, let’s first get into the beginnings of the mobile-first index and what we know so far.

Then, we’ll get into what Google is looking for in mobile usability, what it means to have an identical experience on mobile and desktop, how you can meet Google’s expectations of mobile-first best practices, and more.

Google’s Mobile-First Indexing

No, There Are Not Two Indexes

Google has stated that there isn’t a separate mobile-first index.

Instead, mobile-first indexing means Google primarily uses the mobile version of the webpage for ranking and indexing purposes.

In 2018, Google explained that with mobile-first indexing, the URL of the mobile-friendly version of your site is indexed.

If your website has separate mobile and desktop URLs, Google shows the mobile URL to mobile users and the desktop URL to desktop users.

Regardless, the indexed content will be the mobile version.

Shifting To The Mobile-First Index

At the end of 2017, Google announced that it would start slowly rolling out mobile-first indexing.

By March 2018, Google stated that they were expanding the rollout and instructed websites to prepare.

Fast forward three years later and not all websites have been switched over to the mobile index.

In June 2020, Google stated that while most websites were set to mobile indexing, there were still many that were not.

Google announced at that point that instead of switching in September 2020, it would delay mobile-first indexing until March 2021.

Google cited a number of issues encountered with sites as a reason for delaying the rollout, including problems with robots meta tags, lazy-loading, blocked assets, primary content, and mobile images and videos.

Eventually, Google removed its own self-imposed deadline in November 2021 explaining that there were still sites that were not yet in the mobile-first index because they weren’t ready to be moved over.

Google went on to say that the lack of readiness was due to several unexpected challenges faced by these websites.

According to Google, “because of these difficulties, we’ve decided to leave the timeline open for the last steps of mobile-first indexing.”

Google also stated that “we currently don’t have a specific final date for the move to mobile-first indexing and want to be thoughtful about the remaining bigger steps in that direction.”

Mobile-First Indexing As The Default For New Websites

If your website was published after July 1, 2019, mobile-first indexing is enabled by default.

Google made this announcement in May 2019 and explained that the change applied to websites that were previously unknown to Google Search.

The announcement went into detail about why Google would make mobile-first indexing the default for new websites.

According to Google, after crawling the web with a smartphone Googlebot over the years, they concluded that new websites are typically ready for this type of crawling.

Mobile Usability And Mobile-First Indexing Are Not Synonyms

In January 2019, Mueller explained that if your content does not pass the mobile usability test, it could still be moved to mobile-first indexing.

Even if Search Console’s “mobile usability” report showed that your site had valid URLs, it didn’t mean those pages were ready for mobile-first indexing.

Mobile usability is “completely separate” from mobile-first indexing, according to Mueller. Consequently, pages could be enabled for mobile-first indexing even if they were not considered usable on a mobile device.

You can hear Mueller’s explanation in the video below, starting at the 41:12 mark:

“So, first off, again mobile usability is completely separate from mobile-first indexing.

A site can or cannot be usable from a mobile point of view, but it can still contain all of the content that we need for mobile-first indexing.

An extreme example, if you take something like a PDF file, then on mobile that would be terrible to navigate. The links will be hard to click, the text will be hard to read.

But all of the text is still there, and we could perfectly index that with mobile-first indexing.

Mobile usability is not the same as mobile-first indexing.”

In summary, mobile-friendliness and mobile-responsive layouts are not mandatory for mobile-first indexing.

Since pages without mobile versions still work on a mobile device, they were eligible for indexing.

The Mobile & Desktop Experiences Should Be The Same

Google added to their mobile-first indexing best practices in January 2020, and the big emphasis was on providing an identical experience on mobile and desktop.

Matt Southern provided a great summarized list of what Google meant by the same experience:

  • Ensuring Googlebot can access and render mobile and desktop page content and resources.
  • Making sure the mobile site contains the same content as the desktop site.
  • Using the same meta robots tags on the mobile and desktop site.
  • Using the same headings on the mobile site and desktop site.
  • Making sure the mobile and desktop sites have the same structured data.

Google warns that if you purposefully serve less content on the mobile version of a page than the desktop version, you will likely experience a drop in traffic.

The reason? According to Google, they won’t be able to get as much information from the page as before (when the desktop version was used).

Instead, Google recommends that the primary content on the mobile site be the same as on the desktop site. Google even suggests using the same headings on the mobile version.

To drive this point home, even more, Google mentions in its mobile-indexing documentation that only the content on the mobile site is used in indexing.

Therefore, you should be sure that your mobile site has the same content as your desktop site.

Mueller reiterated this fact during Pubcon Pro Virtual 2020 with the following comment:

“…we’re now almost completely indexing the web using a smart phone Googlebot, which matches a lot more what users would actually see when they search.

And one of the things that we noticed that people are still often confused about is with regards to, like if I only have something on desktop, surely Google will still see that and it will also take into account the mobile content.

But actually, it is the case that we will only index the mobile content in the future.

So when a site is shifted over to mobile first indexing, we will drop everything that’s only on the desktop site. We will essentially ignore that.

…anything that you want to have indexed, it needs to be on the mobile site.”

You can read more about Mueller’s comments here: Google Mobile-First Index – Zero Desktop Content March 2021.

Google’s Mobile-First Indexing Best Practices

Google provides a comprehensive list of best practices for mobile-first indexing “to make sure that your users have the best experience.”

Most of the information Google shares as best practices is not really new.

Instead, the list is a compilation of various recommendations and advice that Google has provided elsewhere over the years.

In addition to the list of recommendations above about creating the same experience on mobile and desktop, other best practices include:

  • Making sure the error page status is the same on the mobile and desktop sites.
  • Avoiding fragment URLs in the mobile site.
  • Making sure the desktop pages have equivalent mobile pages.
  • Verifying both the mobile and desktop sites in Search Console.
  • Checking hreflang links on separate mobile URLs.
  • Making sure the mobile site can handle an increased crawl rate.
  • Making sure the robot.txt directives are the same on the mobile and desktop sites.

Google offers an entire section focused on suggestions for separate URLs.

The “Troubleshooting” section of the best practices document is also worth checking out.

It includes common errors that can either cause your site to not be ready for mobile-first indexing or could lead to a drop in rankings once your site is enabled.

Note that Mueller explained nothing has changed with mobile-first indexing related to sites with separate mobile URLs using rel-canonical. Mueller recommends keeping the annotations the same.

Google will use the mobile URL as canonical even if the rel-canonical points to the desktop URL.

Mueller created a helpful graphic that shows a “before and after” indexing process for desktop and m-dot URLs.

Read more: Google’s John Mueller Clears Confusion About Mobile-First Index.

One last note about best practices.

In Google’s mobile-first indexing best practices documentation, it states, “While it’s not required to have a mobile version of your pages to have your content included in Google’s search results, it is very strongly recommended.”

While it might seem obvious to have a mobile version, I have gotten pushback when speaking about mobile-first.

At one conference, an attendee asked during my session if having a mobile version of the site was necessary if no one was coming from a mobile device.

He kept emphasizing “no one.” My answer? Do it anyway.

Not only does Google very highly recommend it, but visitors, especially repeat visitors, might not be using mobile devices because of the poor experience.

We need to focus not just on getting pages ranked in search results, but also on ensuring that the visitor has a good experience once on the page.

Page Experience Update + Mobile-First

The Page Experience update also needs to be part of the conversation.

The Page Experience update was officially released for mobile devices in 2021 and includes measurement signals regarding how visitors perceive their experience of interacting with your web page.

According to Google, this perception goes beyond just the information value provided on the page. Therefore, Google takes into account loading performance, visual stability, and interactivity of the page, which is known as Core Web Vitals.

Page Experience also looks at mobile-friendliness, HTTPS, and intrusive interstitials, which were already a part of the ranking algorithm.

For instance, mobile-friendliness was announced as a ranking factor in 2015, which led to Mobilegeddon (the industry’s name for the update… not Google’s name).

This factor took into account text readability, spacing of tap targets, and unplayable content.

A year later, Google announced that it was strengthening this ranking factor.

Originally, the mobile-friendly update was meant to apply to mobile search results only, but now with the mobile-first index, it applies overall.

Let’s get back to Core Web Vitals.

Core Web Vitals are factors Google considers important in a user’s overall experience on the webpage, including Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS).

Each of these factors contributes to the user experience and is scored as “Good,” “Needs Improvement,” or “Poor.”

Now, let’s see how this relates to mobile-first indexing.

There is a lot of overlap between Core Web Vitals and the mobile-first index because both look at how a page performs on a mobile device.

To tie this together, you can reference one of the mobile-first indexing best practices provided by Google, which is to ensure your mobile site loads fast.

Google offers specific recommendations, including using Google PageSpeed Insights and focusing on the “Speed” section. Note that there are other tools you can use too to test speed, such as GTMetrix and WebPageTest.

Martin Splitt, who works in Google’s Developer Relations, was asked in May 2021 if the Page Experience Update was going to roll out on mobile and desktop pages at the same time.

His response was that it would start with mobile pages first, which it did in August 2021. It would be rolled out on desktop pages in February 2022.

It was also made clear that Google would assess mobile pages separately from desktop pages, meaning there is no aggregate score of mobile and desktop (at least not for now).

You can access both the desktop and mobile Page Experience reports in Google Search Console.

Just as you need to pay attention to the desktop and mobile versions of your site for the mobile-first index, you also need to for the Page Experience update.

Check out Core Web Vitals: A Complete Guide for detailed information about this update and how to implement fixes.

One last note before we move on: When Google scores a page, it will test the speed, stability, and usability of the page version that the user ends up seeing.

Here’s where things get tricky. For Core Web Vitals, if you have an AMP version, Google will use it for page experience scoring (i.e., speed, quality, and usability). The mobile version would not be used.

Yet, the mobile version is what would be crawled for the mobile-first index.

So, to sum it up, the AMP version would be used for Core Web Vitals scoring and the mobile version would be used for mobile-first indexing.

Read Google Mobile-First Indexing and Scoring of Sites with Mobile and AMP Versions for the full explanation from Mueller.

Improve Performance In Google’s Mobile-First Index

Here is a consolidated list of items to check that build on some of the best practices already provided.

1. If You Have Multiple Versions, Make Sure Important Content Is Shown On All

Make sure your important content – including structured data, internal links, images, and so on – is on the mobile version of your website, too.

Google even warns in its mobile-indexing best practices that if you have less content on your mobile page than the desktop page, you will experience some traffic loss when your site is moved to mobile-first indexing,

Read more here: Google: Mobile-Friendly Does Not Mean Ready For Mobile-First Index.

2. Let Googlebot Access And Render Your Content

Google recommends that you use the same meta robots tags on the mobile site, avoid lazy-loading primary content (Googlebot can’t load content that requires user interaction), and allow Googlebot to crawl your resources.

3. Verify Structured Data

Double-check that your structured data is the same on both the desktop and mobile versions of your website and also ensure the URLs are correct.

4. Excellerate Mobile Page Speed

Page speed has been a factor to consider for a long time and it is even more important with the mobile-first index and Page Experience update.

Advanced Core Web Vitals: A Technical SEO Guide is packed with how-to advice on identifying and addressing speed-related factors that impact Core Web Vitals and mobile-first indexing.

5. Keep An Eye On Mobile Errors

As with most SEO work, getting a site to perform well in the mobile-first index is not a “one and done” task. You need to be closely monitoring Search Console so that you can identify and fix mobile errors.

Make it a habit to regularly view the “mobile usability” and “Core Web Vitals” reports in Search Console.

Keep Reading: Google’s Changelog On Mobile-First Indexing

The changelog in Google’s mobile-first indexing best practices gives a quick recap of the changes since 2016.

As you can tell, there is a lot to know and keep in mind on mobile-first indexing.

Make sure you are staying on top of best practices and monitoring your website’s performance to succeed in the world of mobile-first indexing.

More Resources:

Featured Image: DisobeyArt/Shutterstock

Fri, 15 Jul 2022 20:48:00 -0500 en text/html https://www.searchenginejournal.com/google-mobile-first-indexing/346170/
Killexams : Cracking scholarships for international master’s degree

Obtaining a scholarship in a globally ranked top 100 university for a master's program is a dream come true for many students, and to many, a matter of enigma. While it is an incredibly challenging feat, it is quite feasible with careful and smart planning.

Do I have the right profile? Is my CGPA good enough? Do I need more work experience? Is it possible for a fresh graduate to land a major scholarship? Here's a step-by-step guide that answers all your burning questions and then some.

How to select the programs 

Smart use of Google, Youtube, spreadsheets, and asking the right people is usually the best way to begin the process. Start by searching for the best sites to curate scholarship information, and then include and organise them in a spreadsheet with their deadlines attached.

Two helpful websites to do this are forigen.com and scholarshipposition.com. 

If you want to select the right program, you have to ask the following questions to yourself: 

Do the subjects taught resonate with my passion?
Do I have a clear idea about the career prospects of this program?
Do I see myself liking that career prospect?
Is the program looking for students having my personality and goals?

If all the answers match, shortlist the program and curate them in a spreadsheet. During my own application process, preparing the spreadsheet and updating it with information helped me stay focused all throughout. A smart and organised spreadsheet also helps you feel less overwhelmed. Youtube is another useful resource for looking for potential scholarships. 

The motivation letter: What is the secret sauce?

The motivation letter is the platform for you to market yourself as the ideal candidate. It should be concise, coherent and convincing. Many waste time on the language, forgetting that it is not a literary piece but a professional letter to sell your case. Thinking of it as a pitch for marketing my suitability helped me write a good motivation letter. 

What worked in my case is the thorough research that I had done on every program, the syllabus structure and what qualities they are seeking in the ideal candidate.

Does CGPA matter a lot? 

To be honest, it does. However, it is important to remember that the graduate school admission committee judges you as an entire package, where CGPA is one of the many important factors.

The judgement criteria consist of various categories, and in most master's admission, your academic result bears 40% weight. The statement of purpose, your overall experience, and interview performance carry the remaining 60% of the marks. 

So, having a decent CGPA is definitely a notable advantage. Although there are certain scholarships in the Netherlands which solely focus on the CGPA or the ranking in class, CGPA is not always the only criteria the scholarship committees look for in a candidate. The litmus test of checking this is to find if there is an interview in the selection process. If there is an interview, then CGPA will not be the only determining factor.

Having a CGPA of around 3.5 is usually considered safe. It is very difficult to obtain a scholarship with a CGPA lower than that. In such cases, you need to build an extraordinary profile that is not dependent on your undergraduate test scores.

How to get the best marks in the interview 

The interview plays a crucial role in the scholarship selection process. There are some prestigious scholarships like the IDEX scholarship at the University of Paris-Saclay, where it is not possible to apply for scholarships individually. In these cases, the jury preselects the scholarship recipient by assessing their overall profile. In the selection process, the interview plays a crucial role.

Truth to be told, not knowing the answer to a question is not much of a problem. Having the humility to accept a lack of knowledge is considered a good practice. However, it is appreciated if you are bold enough to approach the answers that you know at least partially. A perfect blend of humility and boldness helps create a good impression.

The key factor that played in my success at the University of Helsinki interview was my thorough preparation. There are some common questions that are asked in nearly all the interviews, and I had prepared a succinct note about most of those questions. This helped me stay ahead of the competition while delivering coherent and organised answers during the interview.

My experience

I received a 100% scholarship for my MSc in Genetics and Molecular Biosciences from the University of Helsinki, whose GMB programme ranks 67th in the world according to QS WUR.

I completed my Bachelor of Science in Genetic Engineering and Biotechnology from the University of Dhaka with a CGPA of 3.60/4 in December 2021. It was a daunting task to be hopeful for a major scholarship being a fresh graduate with an above-average result. 

When it came to receiving major government-sponsored and international scholarships, what truly helped were my correct choice of programs, organised motivation letters and the ability to perform at my best during the interviews.

Final words

The scholarship hunting process is a rocky road full of setbacks and obstacles. The key to success is your grit and not being demotivated by rejection letters. Having the mindset of needing to get only one scholarship and moving on after each rejection helps tap into the potential success. 

It is certainly a long road, but a very fulfilling one at the end of it. If the going gets tough, remember to keep the right mindset and strategise each step to guarantee success in your next endeavour.

Thu, 04 Aug 2022 15:26:00 -0500 en text/html https://www.thedailystar.net/tech-startup/news/cracking-scholarships-international-masters-degree-3088116
Killexams : I tried Google Pixel Buds Pro and they're good, but Apple can sleep soundly No result found, try new keyword!Considering the new Google Pixel Buds Pro? You've come to the right place. Google's Pro-suffixed Pixel earbuds are finally here, and we've put them in our ears after pairing them to a Google Pixel 6 ... Fri, 29 Jul 2022 18:00:25 -0500 en-us text/html https://www.msn.com/en-us/lifestyle/shopping/i-tried-google-pixel-buds-pro-and-theyre-good-but-apple-can-sleep-soundly/ar-AA107Nwn Killexams : Machine Translation and Professional Human Translators; Which is the Better Option?

When speaking to investors or running a translation business, one must interact with people from many backgrounds. Regardless of where you live or who you speak to, it is clear that technology will eventually replace the translator. Or machine-based translation tools would replace translators working in life sciences translation services. 

This idea is not new. Humanity has dreamed for a long time of technological advances that would produce the metaphorical battering-ram with which to break the language barrier. The idea of using machines to translate was first proposed in 1947. Science fiction has long been believed that it is an inevitable result of technological advances. These dreamers are right to credit for making the idea of defibrillator, lab-grown meat, and space stations a reality.

Google, Microsoft, and other companies have made millions to automate online translation. Technology may make the translator obsolete, just as many other professions.

Professional Versus Consumer Translation

Language has become a problem in our increasingly interconnected world. Our daily lives are more filled with foreign languages than ever before. Videos from China and India are not uncommon. It’s also not unusual to learn Zoom lessons or classes from someone from another continent. Immigrant marriages are on the rise for decades.

The majority of consumer-level translation technology currently being developed is designed to address these needs. It helps to facilitate daily interactions between millions of people, and general understanding. This is where confusion begins between the technology and what qualified translators can do.

Skilled translation: More than Word Replacement

To compliment someone you don’t have to be fluent in English, but it is worth asking about the details of a complex legal case. Different tasks require different levels of complexity.

Google Translate and other machine-learning translation apps such as Google Translate are useful for basic cross-language communication, but they may not be sufficient for more complex business, legal, or health matters. In that scenario, you would definitely need the help of medical translation services.

Machines still have to overcome hurdles like scans, handwriting, and acronyms. Translation work required for civil or legal purposes is mainly done by parties who are legally able to do the translation.

Literal translation often fails to convey the correct meaning. Sometimes, it can even lead to disastrous or humorous results. This idea was tested in a medical academic setting in 2019. Google Translate correctly translated 92% of sentences. However, 2% of mistranslations could have caused severe harm to the patient.

After years of neural machine translation training from Google Translate, this test used an all-purpose pairing of English and Spanish. If you adopt less common pairings, mistakes will be more frequent.

This can only lead to a worsening of the gap for communities and minorities. Google Translate does not support many languages from Africa, including Oromo, which is a language spoken by approximately 34 million.

Even if computers could accurately translate the language word-for-word, it might still be insufficient. Even in simple conversations, language is complex.

Communicating with someone to achieve a purpose requires that you relate to them. Speechwriters, therapists, and salespeople spend many years perfecting their tone and word choices and creating a unique pattern of speech that suits their goals. Languages change, syntaxes change and machines will need “unlearn” proper usages in order to better suit an audience. Marketers understand that slang, memes, and humor are vital to everyday interactions. These are areas that machines won’t be able to duplicate or replace in the near future.

Machines do not yet have the ability to interpret medical texts accurately or to adjust an individual’s emotional pitch to a new context.

Translation Agencies Still Have a Chance

What steps can translation agencies take today to succeed in the midst of all the technological advancements? First, you need to move into fields that technology can’t replace. Diversifying your offerings will ensure that your business model is not affected by any new app. You can also focus your efforts on underserved markets. Millions of people are looking for professional language solutions or a professional translation agency in emerging markets all over the globe.

Indonesia, for example, is a top emerging country for 2020. It has nearly zero automated translation services and almost no effective ones. One reason for this is the fact that Indonesians speak a variety of languages. It could be a way to diversify income by becoming an integral part of the operation of local government agencies and businesses.

As we mentioned earlier, you can also consider moving into legal and medical services. Focusing on niche services will help you grow your business. Your organization will continue to offer vital services that will not be lost in the future by serving specific immigrant groups or offering specialized services like translations for USCIS and immigration requirements.


In this article, we discussed how technology has enabled the growth of translation services. But the important question that we tried to answer in this article was to examine whether machine translation software tools could overtake the jobs done by human translators. 

We have drawn the conclusion that content needs to sustain a human element in the localized content. And that element cannot be accomplished by machines. One needs the assistance of professional human translators that are working for medical translation services to create adaptable content. 

Mon, 04 Jul 2022 16:45:00 -0500 Space Coast Daily en-US text/html https://spacecoastdaily.com/2022/07/machine-translation-and-professional-human-translators-which-is-the-better-option/
Killexams : Google’s May 2022 Core Update: What’s the Impact So Far?

Google releases one or two changes to its algorithms daily; most of them are not noticeable.

And a few times a year, Google will officially announce a “core update.”

A core update refers to broad changes to Google’s algorithm and systems that cause notable fluctuations in search results.

This article is an up-to-date summary of the impact of the May 2022 core update on industries, search queries, and the search result page.

Winners and losers are analyzed to provide additional insights and links to help your website recover from the impact of these changes.

Core Update Terminology

No one knows the exact nature of core updates unless Google tells us, as it has in the past with the Speed update or Freshness update.

To analyze the impact a Google core update has on organic search results, we can look at two things: visibility and volatility.

Visibility tells us the organic presence of a domain in Google’s search results.

When the visibility metric increases, a site ranks for more high-volume keywords likely to attract clicks.

Conversely, a decreasing visibility metric means that the domain is losing keywords.

How much the visibility metric increases or decreases is known as “volatility.”

We can tell when core updates affect a website because the visibility metric drastically increases or decreases during a defined period that aligns with Google’s announcement.

With these two terms in mind, let’s view Semrush Sensor data and the Sistrix visibility index to see what we can learn about the May Core Update 2022.

Industries Affected

Marketers discussed huge swings and drops in traffic across sites early in the roll-out.

Semrush sensor data showed that the May 2022 update was mild compared to the last core update in November 2021.

Mordy Oberstein, Head of SEO branding at Wix, reviewed Semrush Sensor data on June 01 and did not find any indicators that the May 2022 update targeted specific industries.

I asked Oberstein what fluctuations would indicate that an update targeted a specific niche, and he replied that he doesn’t think Google targets particular verticals; that it’s not a hard number, but rather, a consistent trend across types of content within that vertical.

Oberstein recommends that people look at what is happening at the page level, “…because you wouldn’t really be able to diagnose what was happening until you looked at a specific (keyword) ranking shift.”

Search Queries Affected

During a Wix webinar, Marcus Tober, Founder of Searchmetrics, broke down rank volatility by keyword intent using Semrush sensor data.

Keyword intent can be split into four main categories:

  • Informational: Find an answer to a question or general information.
  • Navigational: Find a specific site or page.
  • Commercial: Investigate brands or services.
  • Transactional: Complete an action or purchase.

The graph shows informational (an answer) and transactional (a purchase) search queries experiencing over 50% volatility during the May 2022 core update.

Tober’s findings align with who we saw win and lose in the SISTRIX visibility index, which we will dive into next.

Winners and Losers

We can see the following winners and losers based on the Sistrix visibility index (keyword rankings weighted by search volume and click probability).


Winners were defined as those among the top 20 websites by absolute visibility change in the UK.

Big Brand eCommerce

eCommerce has been a popular syllabu of conversation on social media, and the Sistrix UX visibility index supports this chatter.

Branded retail websites like Amazon, eBay, and Etsy are seen in the table above as having the greatest absolute visibility change.

They are taking up more of the hypothetical “storefront” online.

This expansion of brand presence and the three product review updates over the past year may explain the drop affiliate site owners are experiencing.

The big brand ecommerce websites winning (Amazon, eBay, and Etsy) are outpacing smaller sites in implementing full product schema.

This finding aligns with the 51% volatility in transactional (a purchase) search queries shared by Marcus Tober.


Video sites like YouTube, TikTok, Disney Plus, Hulu, and Twitch increased significantly.

TikTok had the most impressive growth — red line seen below — with an overall gain of 133%.

This phenomenon plays into what we know about how the internet is evolving.

People like watching videos online, and Google is already indexing videos from millions of different sites.

They can find videos on the main search results page, video search results, Google Images, and Discover.

During an episode of the “Off The Record” podcast in March, Google Product Manager Danielle Marshak said, “We think this kind of content could be useful for a lot of different types of search queries, and we’ve been experimenting with how to show it to users more often.”


Losers were defined as groups that experienced a significant decrease in Sistrix’s visibility index.

News and Media Publishers

Among the 30 news websites analyzed, Steve Paine, the Marketing Manager at Sistrix, found a general loss for most news and media publishers.

The loss primarily affected generalists that write about everything; e.g., celebrity news, sports results, weather, economy, and career advice.

In the example provided below, you can see independent.co.uk getting quite the boost for its /topic directory, while competitor dailymail.co.uk (no syllabu landing pages) tanks.

While “Google knows that while you may have the latest news for the Knicks,” explained Malte Landwehr, former VP of Product at Searchmetrics, it “does not mean you are what people searching for [queries like] ‘eyeshadow’ … are looking for.”

Reference Websites

References websites – including dictionaries, Wikipedia-knockoffs, lyrics, and stock photo sites – were among the losers.

Landwehr explains that you can think of these pages (reference pages) as “backfill” to Google.

While a definition-type page may seem relevant based on TF-IDF, Word2Vec, or similar approaches, they rarely match the search intent.

This finding is supported by what Marcus Tober found with informational keywords experiencing 54% volatility.

New SERP Features

You may have noticed different rich results in the SERP for transactional queries in a visual grid format.

It looks like image thumbnails of a product, and when you click a product, a knowledge panel opens with shopping options.

The grid format was initially spotted on mobile around late March 2022 and now appears on desktop. You can test it yourself with product queries such as “sleep sack” or “paintbrush.”

While these new shopping features could be seen a few days before the official May 2022 update announcement, they are essential to mention, as they undoubtedly influence eCom traffic – and it’s easy to misattribute the effects of the core update.

Rise of the Visual SERP: What This Means For Marketers

Core updates are changes made to Excellerate Google search results overall, and to help Google keep pace with the changing nature of how people search.

If you see a drop in your rankings, it’s an undeniable signal that you need to update your content to match the current search intent and keep up with updates in your industry.

Here’s a recap of what we see changing.

Video Search Results: The New SEO Frontier

Demand for video content is increasing. A recent study found that 73% of people preferred to watch a short video to learn about a product or service.

And Google knows it.

Videos already appear in several places on Google. And, remember Marshak’s earlier remarks: that Google is experimenting with how to show video content to users more often.

(Interested in learning how to help Google find and fetch your video content? Discover these 5 video SEO best practices.)

Visualize Product Information with Rich Snippets

In a study of the May core update, transactional (purchase) search queries showed a 51% volatility.

eCommerce website owners can enhance their search results by adding schema markup.

Doing so helps potential buyers by providing additional information such as prices or ratings.

For example, more people may click on a search result displaying a high review rating because it provides positive social proof.

You can visualize your own product information by adding structured data to your product pages.

Google Shopping Visual Grid Format

It’s no secret that shopping behavior has changed drastically in the past two years; e-commerce sales, for instance, increased by 43% in 2020.

Hundreds of millions of people are searching for transactional queries daily, and Google is testing new ways of getting products in front of the people searching for them.

Spotted a few days before the official Google May 2022 update announcement, we can see products in a visual grid that opens to the knowledge panel mentioned above.

If you’re interested in growing your business with these features, check out this episode of the SEJ Show with Duane Brown, SEJ contributor, on how to dominate Google Merchant center.

Final Thoughts

I do hope the May 2022 update coverage here is helpful. If your website was negatively impacted, I strongly recommend practicing Google’s advice on how to assess your content after a core update.

Remember, what I wrote above is a hypothesis; an educated guess based on publicly available data.

Did your site visibility Excellerate or decline with the May 2022 update? Let us know on Twitter, LinkedIn, or Facebook.

Featured Image: JaaaK/Shutterstock

Mon, 11 Jul 2022 01:15:00 -0500 en text/html https://www.searchenginejournal.com/google-may-core-update-impact/456886/
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