Free PDF Download of Google-ASA exam direct download link

Just Make your mind to read our Google Google-ASA brain dumps and practice with VCE exam simulator for around 24 hours. Register at killexams.com to download 100% free Actual Questions copy to evaluate the quality of free pdf. Then download full version Google-ASA question bank to read and be ready for real test.

Google-ASA Google AdWords Shopping Advertising information hunger | http://babelouedstory.com/

Google-ASA information hunger - Google AdWords Shopping Advertising Updated: 2024

Download Free Google-ASA dumps questions and answers
Exam Code: Google-ASA Google AdWords Shopping Advertising information hunger January 2024 by Killexams.com team

Google-ASA Google AdWords Shopping Advertising

Exam Detail:
The Google AdWords Shopping Advertising certification test evaluates an individual's proficiency in creating, managing, and optimizing shopping campaigns using Google AdWords. Here are the test details for the Google AdWords Shopping Advertising certification:

- Number of Questions: The exact number of questions may vary, but the test typically consists of multiple-choice questions.

- Time Limit: The time allotted to complete the test is 90 minutes.

Course Outline:
The course outline for the Google AdWords Shopping Advertising certification covers various key areas related to shopping campaign management. The courses typically included in the course outline are as follows:

1. Introduction to Shopping Advertising:
- Understanding the concept of shopping ads and their benefits.
- Setting up and linking Google Merchant Center and AdWords accounts.
- Navigating the Google Merchant Center interface.

2. Creating and Managing Shopping Campaigns:
- Configuring product data feeds and optimizing product listings.
- Setting up shopping campaigns and ad groups.
- Implementing bidding strategies for shopping campaigns.

3. Google Merchant Center and Product Data:
- Understanding Google Merchant Center data feed requirements.
- Optimizing product data attributes, such as title, description, and images.
- Troubleshooting common feed issues and errors.

4. Shopping Campaign Optimization:
- Analyzing campaign performance using Google Analytics and other reporting tools.
- Utilizing campaign priorities and bid adjustments for optimal results.
- Implementing campaign optimization techniques to Boost conversion rates.

5. Dynamic Remarketing and Local Inventory Ads:
- Implementing dynamic remarketing campaigns for personalized ads.
- Setting up local inventory ads to promote in-store availability.
- Utilizing custom labels and promotional feeds for advanced targeting.

Exam Objectives:
The objectives of the Google AdWords Shopping Advertising certification test are as follows:

- Evaluating candidates' knowledge of shopping ad concepts, strategies, and best practices.
- Assessing candidates' proficiency in creating and managing shopping campaigns.
- Testing candidates' understanding of Google Merchant Center, product data optimization, and campaign optimization techniques.

Exam Syllabus:
The specific test syllabus for the Google AdWords Shopping Advertising certification may cover the following topics:

1. Shopping Advertising Fundamentals:
- Introduction to shopping ads and their benefits.
- Setting up and linking Google Merchant Center and AdWords accounts.
- Overview of the Google Merchant Center interface.

2. Product Data Feed and Optimization:
- Google Merchant Center data feed requirements.
- Optimizing product data attributes, including title, description, and images.
- Troubleshooting common feed issues and errors.

3. Shopping Campaign Creation and Management:
- Creating shopping campaigns and ad groups.
- Bidding strategies and campaign priorities.
- Campaign optimization techniques for improved performance.

4. Campaign Performance and Optimization:
- Analyzing campaign performance using Google Analytics and other reporting tools.
- Utilizing bid adjustments and other optimization strategies.
- Implementing dynamic remarketing and local inventory ads.
Google AdWords Shopping Advertising
Google Advertising information hunger

Other Google exams

Adwords-Display Display Advertising Advanced Exam
Adwords-fundamentals Google Advertising Fundamentals Exam
Adwords-Reporting Reporting and Analysis Advanced Exam
Adwords-Search Search Advertising Advanced Exam
Google-PCA Google Professional Cloud Architect
Google-ACE Google Associate Cloud Engineer - 2023
Google-PCD Professional Cloud Developer
Google-PCNE Professional Cloud Network Engineer
Google-PCSE Professional Cloud Security Engineer
Google-PDE Professional Data Engineer on Google Cloud Platform
Google-AMA Google AdWords Mobile Advertising
Google-ASA Google AdWords Shopping Advertising
Google-AVA Google AdWords Video Advertising
Google-PCE Professional Collaboration Engineer
Google-IQ Google Analytics Individual Qualification (IQ)
Google-AAD Google Associate Android Developer
Apigee-API-Engineer Google Cloud Apigee Certified API Engineer
Cloud-Digital-Leader Google Cloud Digital Leader
Google-PCDE Google Cloud Certified - Professional Cloud Database Engineer
Professional-Cloud-DevOps-Engineer Google Cloud Certified - Professional Cloud DevOps Engineer

Just go through our Questions and brain dumps and ensure your success in real Google-ASA test. You will pass your test at Full Marks or your money back. We have aggregated a database of Google-ASA Dumps from real test to get you equipped with test questions and braindumps to pass Google-ASA test at the first attempt. Simply install our test simulator test Simulator and get ready. You will pass the exam.
Google-ASA Dumps
Google-ASA Braindumps
Google-ASA Real Questions
Google-ASA Practice Test
Google-ASA dumps free
Google
Google-ASA
Google AdWords Shopping Advertising
http://killexams.com/pass4sure/exam-detail/Google-ASA
Question: 81
Greta wants to make changes for several Shopping campaigns that she manages. She can use bulk changes to:
A. Replace an existing product group
B. Link product feeds across campaigns
C. Create general calls to actions
D. Alter custom parameters for subdivided product groups
Answer: A
Question: 82
Alex wants to promote hats and shirts from the same brand, and decides to subdivide his "All products" product
group. He first uses the attribute brand to select products for the brand and then uses the attribute category to create
separate product groups for hats and shirts. His next step is to:
A. Check the benchmark cost-per-click (CPC) of his hats and shirts to inform his bid strategy.
B. Check his conversion window settings and see if new product groups create changes.
C. Set bids for his new product groups to align with his sales strategy
D. Use the Bid Simulator, but only for "Everything else" in "All products"
Answer: C
Question: 83
Mindy is setting up her Google Merchant Center account and has to verify her website URL. Her website URL
must:
A. Include IP address
B. Include Ports
C. Be as specific as possible (for e.g., http://www.example.com#top)
D. Begin with http:// or https://
Answer: D
Question: 84
Which products should you submit the identifier_exists attribute with a value of no for?
A. Used Electronics
B. Custom-made clothing
C. Bundles
D. New books for pre-order
Answer: B
Question: 85
Brian wants to know what would've happened if he'd selected different bid amounts in his Shopping campaign. He
should:
A. Set up enhanced cost-per-click (ECPC) bidding.
B. Customize the statistics tables in the Campaign tab.
C. Use the priority setting in his Shopping campaign
D. Use the Bid Simulator
Answer: D
Question: 86
Anne wants to use her impression share metrics to optimize her shopping campaign. She should:
A. Run an Auction insights report to compare her impression shares to those of her competitors.
B. Set negative keywords in her campaign.
C. Increase her impression share by setting her bids lower on her campaign.
D. Set the delivery method on her campaign to standard.
Answer: A
Question: 87
What optimization recommendation might you make to a new client with Shopping Campaigns that don't include
all of the products the company sells?
A. Create a separate campaign for all products and subdivide the inventory using custom label attributes, then bid
by item ID for the items not included in other campaigns.
B. Create a separate campaign with low priority, and create 1 product group for all products and assign it a low bid.
C. Create a separate campaign with a high priority, and create 1 product group for all products and assign it a high
bid.
D. Create a separate campaign for all products and subdivide the inventory based on products that are already
being advertised, then assign these products a
Answer: B
Question: 88
Quincy wants to make sure that he meets the Google Shopping Policy to accurately represent his business or
product. Which action should he take on his website to meet the policy?
A. Show clearly the payment model and full price that a person shopping online would be charged before and after
the purchase.
B. Describe some of the conditions related to the purchase before and after the purchase.
C. Advertise products or promotional offers that aren't available to people shopping online
D. Claim credentials for his business that he hasn't finalized yet.
Answer: A
Question: 89
True or False: Shopping ads can appear at the same time as text ads, allowing shoppers to find the best match
before clicking through to make a purchase.
A. True
B. False
Answer: A
Question: 90
After segmenting your client's conversion data for a Shopping campaign, you see that mobile is driving 10 percent
of sales. What should you do to optimize the campaign for this client, a children's clothing retailer that sells its
merchandise online and in stores?
A. Set a mobile bid adjustment that accounts for the amount in sales that mobile is driving.
B. Create separate shopping campaigns for desktop and mobile, budgeting the same amount for each campaign.
C. Create a separate Shopping Campaign for mobile targeted to locations where your client has a physical store.
D. Set a desktop bid adjustment that accounts for the amount in sales that mobile is driving.
Answer: A
Question: 91
True or False: If Viola signs up to run Shopping ads but doesn't post a refund policy on her website, she can't run
ads.
A. True
B. False
Answer: A
For More exams visit https://killexams.com/vendors-exam-list
Kill your test at First Attempt....Guaranteed!

Google Advertising information hunger - BingNews https://killexams.com/pass4sure/exam-detail/Google-ASA Search results Google Advertising information hunger - BingNews https://killexams.com/pass4sure/exam-detail/Google-ASA https://killexams.com/exam_list/Google Google plans ad sales restructuring as automation booms - The Information No result found, try new keyword!Dec 19 (Reuters) - Alphabet-owned Google (GOOGL.O) plans to reorganize a big part of its 30,000-person ad sales unit, The Information reported ... customers buy more ads on its search engine ... Tue, 19 Dec 2023 11:41:00 -0600 text/html https://www.reuters.com/technology/google-plans-ad-sales-restructuring-automation-booms-information-2023-12-20/ Google to start third-party cookie cull for 30 million Chrome users No result found, try new keyword!Protected Audience – arguably may offer better privacy anyway From today there will be a great disturbance in Chrome – as if millions of browser cookies suddenly cried out in terror and were suddenly ... Wed, 03 Jan 2024 18:28:13 -0600 en-us text/html https://www.msn.com/ Google: Time To Load Up (Upgrade)
Sen. Charles Schumer Opens Google"s New Offices In New York City

Spencer Platt/Getty Images News

Investment thesis

When I wrote my initial thesis about Google (NASDAQ:GOOGL), I was cautious, and that did not age well as the stock outperformed the broader U.S. market since mid-May. A lot happened since then, and today, I want to update my thesis

Thu, 04 Jan 2024 21:30:00 -0600 en text/html https://seekingalpha.com/article/4661203-google-time-to-load-up
Google Ads team facing major restructure amid automation boom

Google is reportedly planning a major reshuffle of its 30,000-person ad sales unit.

Sean Downey, who is in charge of ad sales to big customers in the Americas, announced plans to restructure the ad sales teams during a department-wide meeting last week, according to The Information.

Downey did not comment on whether the reorganization would include layoffs during the meeting.

Why we care. This news could be perceived as another sign that Google Ads is leaning towards full automation, which may provide disadvantages for some advertisers, particularly those with smaller budgets as they lack the financial resources to monitor and experiment with AI asset and budget variations.

Revenue. In October, Google revealed a 11% year-on-year increase in overall revenue, reaching $76.7 billion in Q3. Notably, ad revenue surged from $54.5 billion to $59.65 billion, marking the highest total in that category in nine quarters. Given the profitable year the company has enjoyed, potential layoffs may come as a surprise.

So why now? The news comes as Google continues to invest in AI and machine learning to facilitate increased ad purchasing, diminishing human involvement. In line with this, Search Engine Land reported earlier today that Google aims to improve support in Google Ads by leveraging AI further.

What Google is saying. A Google spokesperson did not immediately respond to our request for a comment.

First Google mass layoffs. Earlier this year, in January, Google’s CEO Sundar Pichai announced the company would be letting go of 12,000 employees and contractors – approximately 5% of their total workforce – in the company’s first-ever round of mass layoffs. In an email to staff, he said:

  • “I have some difficult news to share. We’ve decided to reduce our workforce by approximately 12,000 roles. We’ve already sent a separate email to employees in the US who are affected. In other countries, this process will take longer due to local laws and practices.”

It’s important to note that Google has not announced layoffs. Currently, the company has reportedly only confirmed a restructure of the ad sales unit.

Get the daily newsletter search marketers rely on.

Deep dive. Read our Automation Layering guide for more information on “how PPC pros retain control when automation takes over.”

Tue, 19 Dec 2023 19:58:00 -0600 Nicola Agius en text/html https://searchengineland.com/google-ads-resturcture-automa-435878
Google Pushes Anew To Get More Local Advertising

For years, Google has been pushing to get more local advertising, a huge market that has been a tough nut for Google and other online companies to crack. Indeed, before she decamped to Yahoo , CEO Marissa Mayer had moved over from her perch heading search experience to run Google's local ad operations.

Now, getting more advertisers to target ads based on location has become even more critical for Google, as mobile ad prices have been a drag on its growth. What's more, local advertising is finally moving online fast, with Borrell Associates estimating local online ads will rocket 46% this year, to more than $35 billion, and Google wants a large chunk of that.

Today, Google is releasing new research aimed at providing advertisers more evidence that its search ads should play a leading role in local advertising. The study, done with market researchers Ipsos MediaCT and Purchased, had some 4,500 people who make smartphone searches at least several times a week log their activity to determine what they want to see in search ads and what impact they have on in-store activity.

Despite ongoing privacy concerns with targeted ads, the study indicates that four in five consumers actually want ads that are personalized to their city, zip code, or other local information. Almost as many, 70%, also want a local address and phone number in the ad itself, so they don't have to click to go find it.

Google's study also shows that just because a search is done on a smartphone, that doesn't mean people are necessarily in their cars ready to stop immediately in the parking lot. Some 53% of people search on their smartphone at home, while 51% search while they're in cars or other kinds of transportation. Neither is as high as the 76% who search on computers or tablets from home, but the upshot is likely that ads need to reach across devices.

Not least, the study points up the importance of local ads to driving real sales. Half of consumers, the study found, visit a store within a day of searching for local info on their smartphone. And some 18% of those searches led to a purchase within a day, far more than the 7% who purchase after a non-local search.

Google offered up one case study of Extra Space Storage, which said that adding zip code targeting boosted clicks on search ads by 77% and return on ad spend by 184%. Targeting to reach mobile users within a chosen radius around a storage facility lifted results even more--conversions (renting space) by 234% and return on investment by 269%.

Of course, you need to take the research for what it is, which is a study by the leading search company that concludes search ads are very important on mobile devices. No surprise there. Still, it's a pretty clear indication of two things:

One, people who are searching for local information want--duh--local information such as a business's phone number or address to be obvious in the ad. Moreover, consumers lose whatever worries they have about privacy when they're looking for this kind of information, preferring by a large margin to get ads customized to their location.

And two, Google really wants advertisers to step up their targeting of consumer based on location, because those ads are far more effective than untargeted ones--and so advertisers will be likely to pay more for them. Google insisted in its latest quarterly conference call that mobile ads should be more valuable than desktop ads eventually, and this study is one of many ways the company hopes to persuade advertisers to pay up.

Here's an infographic on the details of the study:

Tue, 06 May 2014 03:21:00 -0500 Robert Hof en text/html https://www.forbes.com/sites/roberthof/2014/05/06/google-pushes-anew-to-get-more-local-advertising/
Google Ads rolls out extra help for business operation verification

Google Ads is rolling out a step-by-step guide on how to complete business operation verification.

The document will provide clarification on reasons for business operations verification failure and include example scenarios in which an advertiser might be chosen to undergo business operations verification as part of the advertiser verification program.

Marketers can expect access to the guide later this month, although an exact date is yet to be confirmed.

Why we care. The guide aims to simplify the business operation verification process and outline potential reasons for verification failure, empowering users to identify and address issues for successful resolution.

Accessibility. To access the step-by-step guide, click on the “Billing icon” and choose “Advertiser verification.” Additionally, the document will be available through in-account prompts for easy accessibility notifications as seen below:

Business Operations Verification 800x401

Does this affect me? To determine if you need to complete business operations verification, check for specific steps under “Your status” on the page. If any of these steps are present, it means verification is required. Click on “Get Started” next to the relevant step and proceed to fill out the application form to complete the business operations verification process.

What Google is saying. A Google spokesperson said in a statement:

  • “This update was made solely to provide additional information to advertisers and no changes to enforcement scope were made to the advertiser verification program.”

What is business operation verification? Business operation verification is a step in the advertiser verification program within Google Ads. It ensures a secure ad experience for users by proving that you are a legitimate business.

To establish verification, advertisers may be asked to confirm information about their business operations, promoting transparency and credibility in advertising, such as:

  • Your business model (for example – Authorized reseller, Affiliate, direct provider of goods/services).
  • Your Business registration information.
  • Your Product / service offerings.
  • Your business practices.
  • Your relationships with advertised brands or third parties, if applicable.

After providing the necessary information, Google will verify your business operations. Subsequently, a disclosure featuring your name or the name of the represented business, along with its location, will be displayed and linked from any ads you run

Get the daily newsletter search marketers rely on.

Deep dive. Read Google’s announcement in full for more information.

Wed, 13 Dec 2023 00:29:00 -0600 Nicola Agius en text/html https://searchengineland.com/google-ads-rolls-out-extra-help-for-business-operation-verification-435775
Google Expands Organizational Markup Support

Expanded support for organization structured data markup

Google is broadening its support for organizational structured data markup, allowing companies to offer more information about themselves in search results. This information will be displayed in knowledge panels and other visual components on the search results page, assisting users in locating crucial data about the organizations they are searching for. By incorporating this feature, businesses can provide details such as founders, subsidiaries, logo, contact information, and more to enhance their online presence. As a result, users will have a more accurate and comprehensive understanding of the organization, leading to informed decisions and increased engagement.

Improved visibility and branding with extended markup

Since 2013, Google has permitted websites to utilize “logo” and “url” markup to designate the image and link for their logo in search results. Now, Google is facilitating the inclusion of more details, such as name, address, contact information, and business identifiers. Google will retain the existing logo structured data guidelines and integrate them with the more extensive organization markup documentation. This integration allows businesses to optimize their visibility and branding in search results by providing rich information directly to potential customers. As a result, companies can leverage these improvements to enhance user experiences and drive more traffic to their sites, ultimately increasing their online presence and potential for success.

Logo report and validations in Google Search Console

Reacting to these updates, the logo report in Google Search Console and tests in the Rich Results Test tool have shifted to more extensive organization markup validations. This test allows users to examine organization markup by submitting a URL or code snippet, giving instant feedback on the markup’s correct implementation. In addition to this, the extended organization markup validations provide insights on potential errors or improvements, ensuring optimal search appearance and user experience. As a result, businesses and website owners can now easily identify and resolve any issues pertaining to their organization’s structured data, maximizing their online presence in Google Search.

Websites with logo markup don’t have to make changes, as Google will identify it. However, Google recommends adding new organization fields if relevant. By adding these new organization fields, website owners can provide more comprehensive and accurate information, which allows Google to better understand and represent the organization in search results. Consequently, this could lead to increased visibility, improved online presence, and potentially more website traffic.

Eligibility for expanded knowledge panels

Supplying additional organization information can make companies eligible for expanded knowledge panels, like Google’s recently introduced merchant panels. These panels provide users in-depth information about a company, its products, and services, thus enhancing brand visibility and credibility. By supplying detailed organization information, businesses can better engage potential customers, boost online presence, and ultimately Boost overall marketing efforts.

Local business and organization markup considerations

For local businesses, Google advises using both local business and organization markup. On the other hand, online-only businesses should employ the “OnlineBusiness” subtype of organization markup. Utilizing the appropriate schema markup helps search engines better understand the nature of your business and Boost its visibility in local search results. This, in turn, can lead to increased web traffic and potential customers, boosting your business’s overall online presence and success.

Streamlined processes for improved user and business experiences

The goal of these updates is to streamline the process for businesses and organizations to help users find accurate information in Google Search results. By doing so, businesses can better connect with their target audience, resulting in improved customer experiences and satisfaction. This, in turn, can lead to increased growth and success for the organizations involved.

Structured data markup offers future-proofing benefits

It also highlights the advantages of websites implementing structured data markup, even if Google doesn’t currently utilize it for rich result enhancements. Incorporating structured data markup can future-proof a website, ensuring compatibility with search engine updates that may involve parsing this data for improved search results. Additionally, other search engines and platforms may already be utilizing structured data markup to optimize their content presentation, offering potential benefits in terms of search rankings and user engagement.

Staying ahead of the curve with evolving markup properties

While specific markup properties may not result in visible improvements, they prepare websites to take advantage of Google’s systems as they gain the capacity to process and display new types of structured data. Incorporating these markup properties early on allows web developers to stay ahead of the curve and ensure their content remains competitive in search engine rankings. As Google continues to innovate and introduce new features, a website that is already equipped with the necessary structured data will seamlessly adapt and maximize its potential reach.

Monitoring Google’s structured data capabilities and best practices

As Google adds to its structured data capabilities, unsupported markup may eventually become eligible for unique search features. This means that webmasters and SEO professionals should keep an eye on Google’s evolving guidelines and best practices for implementing structured data. By staying up to date, they can take advantage of any new opportunities that arise to Boost visibility and user experience within search results.
First Reported on: searchenginejournal.com

Frequently Asked Questions

What is organization structured data markup?

Organization structured data markup is a way for businesses to provide additional information about themselves in search results, such as founders, subsidiaries, logo, contact information, and more. This information can be displayed in knowledge panels and other visual components on the search results page, enhancing the company’s online presence and assisting users in finding essential data about the organization.

What is the benefit of using extended markup for businesses?

By adding extended markup, companies can optimize their visibility and branding in search results. Providing rich information directly to potential customers helps Boost user experiences and can drive more traffic to the site, ultimately increasing the organization’s online presence and potential for success.

How can businesses monitor their structured data markup?

Google Search Console offers the Logo report and Rich Results Test tool, which allow users to examine their organization markup by submitting a URL or code snippet. These tools provide instant feedback on the markup’s correct implementation and provide insights on potential errors or improvements, ensuring optimal search appearance and user experience.

While existing logo markup will still be recognized by Google, adding new organization fields is recommended, as it provides more comprehensive and accurate information about the organization. This helps Google better understand and represent the entity in its search results and could lead to increased visibility, improved online presence, and potentially more website traffic.

What is the advantage of utilizing both local business and organization markup?

For local businesses, using both local business and organization markup helps search engines better understand the nature of the company, Boost visibility in local search results, and increase web traffic and potential customers. Online-only businesses should employ the “OnlineBusiness” subtype of organization markup for similar benefits.

How does structured data markup help future-proof a website?

Incorporating structured data markup ensures compatibility with search engine updates that may involve parsing this data for improved search results. As search engines and platforms evolve, websites that implement structured data markup will be well-equipped to adapt, compete, and maximize their potential reach in search engine rankings.

Why is it important to stay up-to-date on Google’s structured data capabilities and best practices?

As Google continually updates its structured data capabilities, unsupported markup may eventually become eligible for unique search features. Webmasters and SEO professionals should monitor Google’s evolving guidelines and best practices to take advantage of new opportunities to Boost visibility and user experience within search results.

Thu, 04 Jan 2024 12:49:00 -0600 en-US text/html https://www.dmnews.com/google-expands-organizational-markup-support/
Google might already be replacing some Ad sales jobs with AI
A large Google logo is displayed amidst foliage.

Google is wrapping its head around the idea of being a generative AI company. The "code red" called in response to ChatGPT has had Googlers scrambling to come up with AI features and ideas. Once all the dust settles on that work, Google might turn inward and try to "optimize" the company with some of its new AI capabilities. With artificial intelligence being the hot new thing, how much of Google's, uh, natural intelligence needs to be there?

A report at The Information says that AI might already be taking people's jobs at Google. The report cites people briefed on the plans and says Google intends to "consolidate staff, including through possible layoffs, by reassigning employees at its large customer sales unit who oversee relationships with major advertisers." According to the report, the jobs are being vacated because Google's new AI tools have automated them. The report says a future restructuring was apparently already announced at a department-wide Google Ads meeting last week.

Google announced a "new era of AI-powered ads" in May, featuring a "natural-language conversational experience within Google Ads, designed to jump-start campaign creation and simplify Search ads." Google said its new AI could scan your website and "generate relevant and effective keywords, headlines, descriptions, images, and other assets," making the Google Ads chatbot one part designer and one part sales expert.

One ad tool, Google's Performance Max (or "PMax" for short), got a generative AI boost after May's announcement and can now "create custom assets and scale them in a few clicks." First, it helps advertisers decide if an ad should be in places like YouTube, Search, Discover, Gmail, Maps, or banner ads on third-party sites. Then, it can just make the ad content, thanks to generative AI that can scan your website for material. (A human advertiser is still in the loop approving content—for now.) It's called "Performance Max" because variations of your ad are still left up to the machines, which can constantly remix your ads in real time using click-through rates as feedback. Google's official description is that "Assets are automatically mixed and matched to find the top performing combinations based on which Google Ads channel your ad is appearing on."