350-701 plan - Implementing and Operating Cisco Security Core Technologies (SCOR) Updated: 2024
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Exam Code: 350-701 Implementing and Operating Cisco Security Core Technologies (SCOR) plan January 2024 by Killexams.com team
350-701 Implementing and Operating Cisco Security Core Technologies (SCOR)
Certifications: CCNP Security, CCIE Security, Cisco Certified Specialist - Security Core
Duration: 120 minutes
This exam tests your knowledge of implementing and operating core security technologies, including:
Endpoint protection and detection
Secure network access
Visibility and enforcement
The Implementing and Operating Cisco Security Core Technologies v1.0 (SCOR 350-701) exam is a 120-minute exam associated with the CCNP Security, Cisco Certified Specialist - Security Core, and CCIE Security certifications. This exam tests a candidate's knowledge of implementing and operating core security technologies including network security, cloud security, content security, endpoint protection and detection, secure network access, visibility and enforcements. The course, Implementing and Operating Cisco Security Core Technologies, helps candidates to prepare for this exam.
25% 1.0 Security Concepts
1.1 Explain common threats against on-premises and cloud environments
1.1.a On-premises: viruses, trojans, DoS/DDoS attacks, phishing, rootkits, man-in-themiddle attacks, SQL injection, cross-site scripting, malware
1.1.b Cloud: data breaches, insecure APIs, DoS/DDoS, compromised credentials
1.2 Compare common security vulnerabilities such as software bugs, weak and/or hardcoded passwords, SQL injection, missing encryption, buffer overflow, path traversal, cross-site scripting/forgery
1.3 Describe functions of the cryptography components such as hashing, encryption, PKI, SSL, IPsec, NAT-T IPv4 for IPsec, pre-shared key and certificate based authorization
1.4 Compare site-to-site VPN and remote access VPN deployment types such as sVTI, IPsec, Cryptomap, DMVPN, FLEXVPN including high availability considerations, and AnyConnect
1.5 Describe security intelligence authoring, sharing, and consumption
1.6 Explain the role of the endpoint in protecting humans from phishing and social engineering attacks
1.7 Explain North Bound and South Bound APIs in the SDN architecture
1.8 Explain DNAC APIs for network provisioning, optimization, monitoring, and troubleshooting
1.9 Interpret basic Python scripts used to call Cisco Security appliances APIs
20% 2.0 Network Security
2.1 Compare network security solutions that provide intrusion prevention and firewall capabilities
2.2 Describe deployment models of network security solutions and architectures that provide intrusion prevention and firewall capabilities
2.3 Describe the components, capabilities, and benefits of NetFlow and Flexible NetFlow records
2.4 Configure and verify network infrastructure security methods (router, switch, wireless)
2.4.a Layer 2 methods (Network segmentation using VLANs and VRF-lite; Layer 2 and port security; DHCP snooping; Dynamic ARP inspection; storm control; PVLANs to segregate network traffic; and defenses against MAC, ARP, VLAN hopping, STP, and DHCP rogue attacks
2.4.b Device hardening of network infrastructure security devices (control plane, data plane, management plane, and routing protocol security)
2.5 Implement segmentation, access control policies, AVC, URL filtering, and malware protection
2.6 Implement management options for network security solutions such as intrusion prevention and perimeter security (Single vs. multidevice manager, in-band vs. out-ofband, CDP, DNS, SCP, SFTP, and DHCP security and risks)
2.7 Configure AAA for device and network access (authentication and authorization, TACACS+, RADIUS and RADIUS flows, accounting, and dACL)
2.8 Configure secure network management of perimeter security and infrastructure devices (secure device management, SNMPv3, views, groups, users, authentication, and encryption, secure logging, and NTP with authentication)
2.9 Configure and verify site-to-site VPN and remote access VPN
2.9.a Site-to-site VPN utilizing Cisco routers and IOS
2.9.b Remote access VPN using Cisco AnyConnect Secure Mobility client
2.9.c Debug commands to view IPsec tunnel establishment and troubleshooting
15% 3.0 Securing the Cloud
3.1 Identify security solutions for cloud environments
3.1.a Public, private, hybrid, and community clouds
3.1.b Cloud service models: SaaS, PaaS, IaaS (NIST 800-145)
3.2 Compare the customer vs. provider security responsibility for the different cloud service models
3.2.a Patch management in the cloud
3.2.b Security assessment in the cloud
3.2.c Cloud-delivered security solutions such as firewall, management, proxy, security intelligence, and CASB
3.3 Describe the concept of DevSecOps (CI/CD pipeline, container orchestration, and security
3.4 Implement application and data security in cloud environments
3.5 Identify security capabilities, deployment models, and policy management to secure the cloud
3.6 Configure cloud logging and monitoring methodologies
3.7 Describe application and workload security concepts
15% 4.0 Content Security
4.1 Implement traffic redirection and capture methods
4.2 Describe web proxy identity and authentication including transparent user identification
4.3 Compare the components, capabilities, and benefits of local and cloud-based email and web solutions (ESA, CES, WSA)
4.4 Configure and verify web and email security deployment methods to protect onpremises and remote users (inbound and outbound controls and policy management)
4.5 Configure and verify email security features such as SPAM filtering, antimalware filtering, DLP, blacklisting, and email encryption
4.6 Configure and verify secure internet gateway and web security features such as blacklisting, URL filtering, malware scanning, URL categorization, web application filtering, and TLS decryption
4.7 Describe the components, capabilities, and benefits of Cisco Umbrella
4.8 Configure and verify web security controls on Cisco Umbrella (identities, URL content settings, destination lists, and reporting)
10% 5.0 Endpoint Protection and Detection
5.1 Compare Endpoint Protection Platforms (EPP) and Endpoint Detection & Response (EDR) solutions
5.2 Explain antimalware, retrospective security, Indication of Compromise (IOC), antivirus, dynamic file analysis, and endpoint-sourced telemetry
5.3 Configure and verify outbreak control and quarantines to limit infection
5.4 Describe justifications for endpoint-based security
5.5 Describe the value of endpoint device management and asset inventory such as MDM
5.6 Describe the uses and importance of a multifactor authentication (MFA) strategy
5.7 Describe endpoint posture assessment solutions to ensure endpoint security
5.8 Explain the importance of an endpoint patching strategy
15% 6.0 Secure Network Access, Visibility, and Enforcement
6.1 Describe identity management and secure network access concepts such as guest services, profiling, posture assessment and BYOD
6.2 Configure and verify network access device functionality such as 802.1X, MAB, WebAuth
6.3 Describe network access with CoA
6.4 Describe the benefits of device compliance and application control
6.5 Explain exfiltration techniques (DNS tunneling, HTTPS, email, FTP/SSH/SCP/SFTP, ICMP, Messenger, IRC, NTP)
6.6 Describe the benefits of network telemetry
6.7 Describe the components, capabilities, and benefits of these security products and solutions
6.7.a Cisco Stealthwatch
6.7.b Cisco Stealthwatch Cloud
6.7.c Cisco pxGrid
6.7.d Cisco Umbrella Investigate
6.7.e Cisco Cognitive Threat Analytics
6.7.f Cisco Encrypted Traffic Analytics
6.7.g Cisco AnyConnect Network Visibility Module (NVM)
|Implementing and Operating Cisco Security Core Technologies (SCOR)
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Implementing and Operating Cisco Security Core Technologies
Which information is required when adding a device to Firepower Management Center?
A. username and password
B. encryption method
C. device serial number
D. registration key
Which technology is used to Boost web traffic performance by proxy caching?
What are two list types within AMP for Endpoints Outbreak Control? (Choose two.)
A. blocked ports
B. simple custom detections
C. command and control
D. allowed applications
Reference: https://docs.amp.cisco.com/en/A4E/AMP%20for%20Endpoints%20User%20Guide.pdf chapter
Drag and drop the capabilities from the left onto the correct technologies on the right.
How does Cisco Stealthwatch Cloud provide security for cloud environments?
A. It delivers visibility and threat detection.
B. It prevents exfiltration of sensitive data.
C. It assigns Internet-based DNS protection for clients and servers.
D. It facilitates secure connectivity between public and private networks.
Which statement about the configuration of Cisco ASA NetFlow v9 Secure Event Logging is true?
A. To view bandwidth usage for NetFlow records, the QoS feature must be enabled.
B. A sysopt command can be used to enable NSEL on a specific interface.
C. NSEL can be used without a collector configured.
D. A flow-export event type must be defined under a policy.
What are two Detection and Analytics Engines of Cognitive Threat Analytics? (Choose two.)
A. data exfiltration
B. command and control communication
C. intelligent proxy
E. URL categorization
Which two conditions are prerequisites for stateful failover for IPsec? (Choose two.)
A. Only the IKE configuration that is set up on the active device must be duplicated on the standby device; the IPsec configuration is copied automatically.
B. The active and standby devices can run different versions of the Cisco IOS software but must be the same type of device.
C. The IPsec configuration that is set up on the active device must be duplicated on the standby device.
D. Only the IPsec configuration that is set up on the active device must be duplicated on the standby device; the IKE configuration is copied automatically.
E. The active and standby devices must run the same version of the Cisco IOS software and must be the same type of device.
Which two key and block sizes are valid for AES? (Choose two.)
A. 64-bit block size, 112-bit key length
B. 64-bit block size, 168-bit key length
C. 128-bit block size, 192-bit key length
D. 128-bit block size, 256-bit key length
E. 192-bit block size, 256-bit key length
Drag and drop the Firepower Next Generation Intrustion Prevention System detectors from the left onto the correct definitions on the right.
An administrator wants to ensure that all endpoints are compliant before users are allowed access on the corporate network. The endpoints must have the corporate antivirus application
installed and be running the latest build of Windows 10.
What must the administrator implement to ensure that all devices are compliant before they are allowed on the network?
A. Cisco Identity Services Engine and AnyConnect Posture module
B. Cisco Stealthwatch and Cisco Identity Services Engine integration
C. Cisco ASA firewall with Dynamic Access Policies configured
D. Cisco Identity Services Engine with PxGrid services enabled
Which algorithm provides encryption and authentication for data plane communication?
Which two kinds of attacks are prevented by multifactor authentication? (Choose two.)
B. brute force
E. tear drop
Which deployment model is the most secure when considering risks to cloud adoption?
A. public cloud
B. hybrid cloud
C. community cloud
D. private cloud
Which feature requires a network discovery policy on the Cisco Firepower Next Generation Intrusion Prevention System?
A. security intelligence
B. impact flags
C. health monitoring
D. URL filtering
Which technology reduces data loss by identifying sensitive information stored in public computing environments?
A. Cisco SDA
B. Cisco Firepower
C. Cisco HyperFlex
D. Cisco Cloudlock
Which exfiltration method does an attacker use to hide and encode data inside DNS requests and queries?
A. DNS tunneling
C. DNS security
What are the two most commonly used authentication factors in multifactor authentication? (Choose two.)
A. biometric factor
B. time factor
C. confidentiality factor
D. knowledge factor
E. encryption factor
Which feature within Cisco Umbrella allows for the ability to inspect secure HTTP traffic?
A. File Analysis
C. SSL Decryption
D. Destination Lists
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From a shakeup within the enterprise networking and cloud business segments to a leadership shuffle, here are the biggest takeaways of Cisco's newly-announced organization plans.
Cisco Systems, in a move to stay relevant with its customers as businesses change how they are buying and consuming IT today, disclosed that it would be restructuring several of its business units while reshuffling its leadership.
The San Jose, Calif.-based tech behemoth has been driving hard toward software and recurring revenue and it needs its business units to reflect these changes. At the same time, some segments have started to lag behind – namely, the firm’s data center business – and Cisco is feeling the pressure to keep up with emerging market trends and make decisions faster.
Here are the five biggest takeaways of Cisco's newly-revealed organization plans.
The Reason Why
At a time in which businesses are moving some of their applications into public cloud environments and in some cases, doing away entirely with private data centers, Cisco has felt the impact. The tech giant has been pivoting its business in recent years to focus more on software and subscriptions. The changes to the business that were revealed yesterday reflect that Cisco is still working to align itself with the IT consumption motion that customers need, according to David Goeckeler, Cisco's executive vice president and general manager of Networking and Security, in an email to Cisco employees that was sent out this week.
"Our customers and partners are in the early stages of understanding the outcomes a multi-domain architecture can drive and the business-critical capabilities they'll gain from deploying our new technologies ... It's critical that we continue aligning our development process with the consumption motion our customers need as they begin to embark on a multi-domain approach," Goeckler said in his email.
Enterprise and Data Center Networking Change-Up
Cisco wants to realign its networking strategy around users and applications, no matter where they sit on the network or in the data center or cloud. That's why the company is rolling its Enterprise Networking and Data Center networking teams into one group. Cisco's networking technology and Service Provider as a channel platform, which are currently a part the Cloud Platforms and Solutions group, will be moved into the new networking and data center segment.
Cisco's enterprise and data center networking shakeup follows a soft fiscal quarter for the tech leader in networking and data center sales. In Q1 2020, Cisco's Infrastructure segment, which includes the core switching and routing businesses as well as wireless and data center products, decreased by 1 percent. The majority of Cisco's revenue comes from its data center networking products.
Cloud Strategy And Compute Revamp
Cisco's current cloud business unit, Cloud Platform and Solutions, is being revamped into the Cloud Strategy and Compute segment as the company works to stay competitive in the cloud market against the public cloud giants. At the same time, Cisco partners with many of the leading cloud heavyweights, including Amazon Web Services (AWS).
Goeckler said that Cisco is expanding its group focused on the cloud market that will drive Cisco's cloud strategy, including its compute business. The cloud group will collaborate with the Enterprise Networking team, he said.
Cisco CEO Chuck Robbins told CRN in November that AWS, in particular, was a "good customer" of Cisco's and that it plans to continue to collaborate with AWS from a solution stack perspective.
Service Provider Business Moves
Cisco has historically counted service providers as its largest customers, but carriers aren't buying gear the way they once did. Many service providers, including AT&T and Verizon, are working toward virtualizing their network infrastructure and are buying cheaper, white box gear to help them reach their goals. The company's service provider revenues dropped 13 percent during its most recent fiscal quarter.
Cisco has decided to roll its network orchestration products, which are currently part of the Cloud Platforms and Solutions group, into its Service Provider Business.
Leadership for Cisco's service provider business will be staying the same. The segment will continue to be led by Jonathan Davidson, Cisco's senior vice president and general Manager of Service Provider Networking.
Cisco revealed that Dave Ward, its chief technology officer of engineering and chief architect of more than seven years and longtime Cisco Fellow, will be stepping down from his post to take a new role inside the company. In his place will be Roland Acra, who has spent the last three years as senior vice president and general manager of Cisco’s Data Center business.
The soon-to-be combined enterprise and data center networking unit will be led by Cisco's senior Vice president and general manager of enterprise networking, Scott Harrell, who has spent the last two years leading the enterprise networking business unit. Harrell has an 18-year tenure with Cisco.
Liz Centoni, a 19-year Cisco veteran and current senior vice president and general manager of IoT for the tech giant, will be heading up the new Cloud Strategy and Compute business unit. She'll also continue to lead the IoT segment for Cisco. Cloud computing's former leader, Kip Compton, will move to Cisco’s Networking and Security Business group, according to Goeckeler's email.
Cisco is betting big on its so-called "Internet for the Future" strategy. Here's what you should know about its new products and what these announcements means for the market.
Cisco Systems is putting its chips on the table -- literally.
The networking giant last week revealed its roadmap for the next decade of networking. In the process, Cisco revealed a major shift in its networking strategy with the introduction of a new networking silicon architecture called Cisco Silicon One and a new high-performance router platform, the Cisco 8000.
Cisco is betting big on its new strategy, which it is referring to as its plan for the "Internet for the Future." That's because future applications are going to reach beyond what current internet infrastructure can viably support. As such, Cisco has been working on a technology strategy that centers on silicon, optics and software, that will help support customers in an advance digital world, the San Jose, Calif.-based vendor said.
Here's some added color around Cisco's latest strategy and its new products and what these announcements means for the market, channel partners, and end customers.
Cisco Silicon One
In a surprising announcement last week, Cisco revealed that it is entering a brand-new market with the introduction of Cisco Silicon One, its own programable ASIC for high-performance networking.
Cisco said that the new chip will bring performance up to 25 terabits per second and will be available to third-party companies, such as cloud and service providers, looking to add high-performance networking to their infrastructures. The move is laying the foundation for Cisco's long term goal, which is to support future applications and services that will emerge onto the scene once 5G has been widely adopted, according to Cisco.
Cisco 8000 Series carrier class routers
Alongside Silicon One, Cisco also introduced a new high-performance router platform, the Cisco 8000, which is based on Cisco Silicon One and the company's new IOS XR7 networking operating system, and said it is qualifying its networking optics technology for use with Cisco and non-Cisco hosts. Cisco said the router has been in development for the past five years.
Cisco's largest customers have historically been cloud and telecom service providers, but the service provider business has been waning in recent years as these providers focus their efforts on virtualizing their networks. The new technology demonstrates that Cisco hasn't given up on its hyperscale customers, despite its service provider revenue falling 13 percent year over year during Q1 2020, the company's most recent fiscal quarter.
What it means for 5G
Cisco said that the new technology, especially its new Cisco 8000 router platform, will help service providers keep cost down when building out and operating large-scale networks. It will become even more useful as carriers design and build their massive 5G networks, according to Cisco CEO Chuck Robbins.
Many service providers are currently focused on building out consumer-based 5G services, but Cisco believes its service provider segment will Boost when the carriers turn to Cisco for help building out their 5G enterprise networks that will require higher throughput for more traffic, which will likely happen by the end of 2021, Cisco CEO Chuck Robbins said during the company's Q1 2020 earnings call.
“The technology that we brought forward today will enable 5G to realize the potential that has been talked about for the last six or seven years,” Robbins said.
Upending The White-Box Movement
Cisco Silicon One will be available for white-box vendors or hyperscale providers that are designing their own networks -- a first for Cisco. The new technology puts Cisco in competition with silicon players such as Broadcom and Intel, as well as others, such as Arista Networks.
Cisco Silicon One will help businesses build infrastructure that meet the performance requirements of new applications including virtual and augmented reality, high-speed streaming, artificial intelligence, 5G networking, adaptive and predictive cybersecurity, IoT, and others yet to be developed, Cisco said.
The technology is giving the market "clean sheet silicon," or silicon that does not reuse any technology from previous generations, said Jonathan Davidson, senior vice president and general manager of service provider business at Cisco.
"Cisco Silicon One was built to be an architecture with all the features you would expect," Davidson told CRN. "But we also wanted to be power-efficient and compact."
Cisco Silicon One will also be critical in helping the company take on smaller vendors who are nimble and innovative, and are focused on software-defined features that run on any hardware, including white-box gear.
Cisco's Future product roadmap
Cisco's new direction with the introduction of Cisco Silicon One and its so-called "Internet for the Future" strategy is the most ambitious development project the company has ever undertaken, said David Goeckeler, executive vice president and general manager of the networking and security business at Cisco.
“Pushing the boundaries of innovation to the next level — far beyond what we experience today — is critical for the future and we believe silicon, optics and software are the technology levers that will deliver this outcome,” he said. “Cisco’s technology strategy is not about the next-generation of a single product area. We have spent the past several years investing in whole categories of independent technologies that we believe will converge in the future — and ultimately will allow us to solve the hardest problems on the verge of eroding the advancement of digital innovation."
NORTHAMPTON, MA / ACCESSWIRE / January 3, 2024 / Cisco Systems Inc.
Embracing sustainability and reducing our environmental footprint has been a longstanding priority at Cisco. For almost two decades, Cisco has set transparent, publicly declared objectives as benchmarks, diligently tracking our progress and holding ourselves accountable. Additionally, we've developed comprehensive programs to empower customers to achieve their sustainability goals.
We understand that sustainability is a collaborative effort, and success requires leveraging our extensive partner network. Collaboration is essential, and it's through working with our partners that we foster innovation and gain support across the value chain. To this end, Cisco has developed several sustainability-focused programs that enable partners to offer customers end-to-end solutions designed with sustainability in mind, while also enhancing deal profitability.
Net zero by 2040
Cisco has embarked on an ambitious journey towards sustainability, aiming to achieve net-zero status by the year 2040. This goal has not been mere words but supported by continuous improvement and innovation across our entire business landscape. Our primary focus has been on delivering tangible, data-validated advancements that lead us closer to the realization of all our sustainability goals, ultimately culminating in our net-zero goal.
These efforts have not gone unnoticed. The approval of our net-zero goal by Science Based Targets initiative (SBTi) stands as a testament to the robustness of our plan, the allocation of resources, and the soundness of our strategic approach. This validation confirms our determination to truly meet these targets, helping to forge a path towards a more sustainable future.
As for our partners, whether you are just starting this journey or already investing, there are four key Cisco programs to consider, through which we work together to meet our sustainability objectives.
Earn Your Cisco Environmental Sustainability Specialization
Launched in 2022, the Environmental Sustainability Specialization (ESS) equips partners with Cisco-specific sustainability knowledge. It covers key sustainability terms, the technology behind our Sustainable Solutions, Cisco's commitment to a circular economy, and supporting programs. Only one person in the company needs to complete this training and exam. For others in the partner organization, we have additional efforts to educate partner sellers on these topics. If you're not the one going through formal training, we'll summarize the partner programs you should leverage in this blog.
Leverage the Cisco Takeback & Reuse Program Plus Incentive
Cisco's Takeback and Reuse program is integral to CEO Chuck Robbins' commitment to reclaim 100% of customer gear at no cost while providing partners with discount incentives. This program is an important step towards a circular economy, ensuring the responsible end-of-life management of returned equipment, with a remarkable 99.9% material recycling or reuse success rate.
Partners benefit from this initiative through a stackable discount of up to 7% on Refresh deals, applied to new equipment when replacing older gear. To learn more, visit our Takeback and Reuse Program page. Please note that this incentive is exclusively available to partners with ESS certification and program enrollment, so ensure your company is specialized to take advantage of it.
Strategically Position Cisco Refresh
With Takeback products, we seize the opportunity to remanufacture gear based on their life stage, making them available through the Cisco Refresh program. This refurbished gear supports the circular economy, meeting rigorous quality and performance standards, and is readily available with no lead times. It's cost-effective and environmentally friendly, and has a lower carbon impact than purchasing newly manufactured products. Explore available products on the Cisco Refresh list - the more we take back, the more we can offer!
Utilize Cisco Green Pay
Cisco Green Pay, through Cisco Capital, offers a flexible payment plan for solutions designed with sustainability in mind, covering hardware, software, and services with a set contract term. At term's end, Cisco reclaims the hardware to support the circular economy, helping support a more sustainable lifecycle. Cisco's ownership guarantees gear return, providing a consistent refresh cycle and benefits akin to the Takeback program. All of this is offered to the customer, requiring minimal effort from partners. Plus, customers receive a 5% discount when opting for Green Pay.
Let's Get Started Helping the Planet Together!
Ready to begin? First, become specialized under the ESS and enroll in the Takeback Program. Inform your Cisco team of your interest. We have partner sustainability certified to assist you in integrating sustainability into your sales approach and boosting your confidence in discussing your customers' sustainability goals. Prepare for these conversations by researching your customers' public sustainability goals on their websites.
Although we've made progress in reaching our sustainability goals, we recognize that much more work needs to be done to ensure that people and ecosystems can thrive together on a livable planet. There's no time like the present to get started.
For further information, visit our Environmental Sustainability Products and Solutions webpage or consult your Cisco team for specialist guidance.
View original content here.
SOURCE: Cisco Systems Inc.
View the original press release on accesswire.com
Tyler Lacoma has worked as a writer and editor for several years after graduating from George Fox University with a degree in business management and writing/literature. He works on business and technology Topics for clients such as Obsessable, EBSCO, Drop.io, The TAC Group, Anaxos, Dynamic Page Solutions and others, specializing in ecology, marketing and modern trends.
Cisco today unveiled further details behind its technology strategy for building a new internet — one designed to push digital innovation beyond the performance, economic and power consumption limitations of current infrastructure. A multi-year approach that is defining the Internet for decades to come, Cisco’s strategy is already delivering technology breakthroughs to pave the way for the world’s developers to create applications and services they have only begun to imagine.
Cisco introduced its latest innovation including Cisco Silicon OneTM, the industry’s only networking silicon architecture of its kind; released the new Cisco 8000 Series, the world’s most powerful carrier class routers built on the new silicon; and announced new purchasing options that enable customers to consume the company’s technology through disaggregated business models.
“Innovation requires focused investment, the right team and a culture that values imagination," said Chuck Robbins, chairman and CEO of Cisco. "We are dedicated to transforming the industry to build a new internet for the 5G era. Our latest solutions in silicon, optics and software represent the continued innovation we're driving that helps our customers stay ahead of the curve and create new, ground-breaking experiences for their customers and end users for decades to come.”
Building Blocks for the Internet for the Future
Over the next decade, digital experiences will be created with advanced technologies — virtual and augmented reality, 16K streaming, AI, 5G, 10G, quantum computing, adaptive and predictive cybersecurity, intelligent IOT, and others not yet invented. These future generations of applications will drive complexity beyond the capabilities current internet infrastructure can viably support.
For the past five years, Cisco has driven a technology strategy that is building the internet our customers will need for the future success of their business in an advanced digital world. Aimed at solving the toughest problems that will emerge as digital transformation taxes current infrastructure to its breaking point, this strategy will lead to the next-generation of internet infrastructure that combines Cisco’s new silicon architecture with its next-generation of optics. Cisco’s strategy will change the economics behind how the internet will be built to support the demands of future, digital applications and will enable customers to operate their businesses with simpler, more cost-effective networks.
Cisco’s strategy is based on development and investments in three key technology areas: silicon, optics and software.
“Pushing the boundaries of innovation to the next level — far beyond what we experience today — is critical for the future and we believe silicon, optics and software are the technology levers that will deliver this outcome,” said David Goeckeler, executive vice president and general manager of the Networking and Security Business at Cisco. “Cisco’s technology strategy is not about the next-generation of a single product area. We have spent the past several years investing in whole categories of independent technologies that we believe will converge in the future — and ultimately will allow us to solve the hardest problems on the verge of eroding the advancement of digital innovation. This strategy is delivering the most ambitious development project the company has ever achieved.”
Introducing Cisco Silicon One – Breakthrough Unified, Programmable Silicon Architecture
The new Cisco Silicon One will be the foundation of Cisco’s routing portfolio going forward, with expected near-term performance availability up to 25 Terabits per second (Tbps). This
is the industry’s first networking chip designed to be universally adaptable across service provider and web-scale markets. Designed for both fixed and modular platforms, it can manage the most
challenging requirements in a way that’s never been done before. The first Cisco Silicon One ‘Q100’ model surpasses the 10 Tbps routing milestone for network bandwidth without sacrificing programmability, buffering, power efficiency, scale or feature flexibility.
Traditionally, multiple types of silicon with different capabilities are used across a network and even within a single device. Developing new features and testing can be lengthy and expensive. Unified and programmable silicon will allow for network operators to greatly reduce costs of operations and reduce time-to-value for new services.
“We look forward to working with Cisco as it enters the high-end routing silicon space, collaborating to help meet the next generation of network demands for higher speeds and greater capacity,” said Amin Vahdat, fellow and vice president of Systems Infrastructure, Google Cloud.
“Facebook has been a strong advocate for network disaggregation and open ecosystems, launching key industry initiatives such as the Open Compute Project and the Telecom Infrastructure Project to transform the networking industry,” said Najam Ahmad, vice president, Network Engineering at Facebook. “Cisco’s new Silicon One architecture is aligned with this vision, and we believe this model offers network operators diverse and flexible options through a disaggregated approach.”
“Cisco is changing the economics of powering the Internet, innovating across hardware, software, optics and silicon to help its customers better manage the operational costs to function on a larger scale for the next phase of the Internet,” said Ray Mota, CEO and principal analyst at ACG Research. “As we move to 2020, the timing of delivering operational efficiency will be vital.”
Introducing: Cisco 8000 Series Platform Powered by Cisco Silicon One– Industry Leading Performance
The new Cisco 8000 series is the first platform built with Cisco Silicon One Q100. It is engineered to help service providers and web-scale companies reduce the costs of building and operating mass-scale networks for the 5G, AI and IOT era. Standout features include:
• Optimized for 400 Gbps and beyond, starting at 10.8 Tbps in just a single rack unit
• Powered by the new, cloud-enhanced Cisco IOS XR7 networking operating system software, designed to simplify operations and lower operational costs
• Offers enhanced cybersecurity with integrated trust technology for real-time insights into the trustworthiness of your critical infrastructure
• Service providers gain more bandwidth scale and programmability to deliver Tbps in even the most power and space constrained network locations
Global Customer Deployments and Trials
Cisco is working with a group of pioneering customers on deployments and trials of the Cisco 8000 Series. STC, the leading telecom services provider in the Middle East, Northern Africa region, marks the first customer deploying the new technology. Ongoing trials include Comcast and NTTCom among others.
Optics for 400G and Beyond
Building a new internet that can support future digital innovation will depend on continued breakthroughs in silicon and optics technologies. Cisco is unique in the industry with advanced intellectual property in both areas.
As port rates increase from 100G to 400G and beyond, optics become an increasingly larger portion of the cost to build and operate internet infrastructure. Cisco is investing organically to assure our customers that as router and switch port rates continue to increase, optics will be designed to meet the industry’s stringent reliability and quality standards.
Through the company’s qualification program, Cisco will test its optics to comply with industry standards and operate in Cisco – and non-Cisco hosts. With this program, customers can utilize Cisco optics in applications where non-Cisco hosts have been deployed and have confidence that the optics will meet the reliability and quality standards that they have come to expect from Cisco.
In addition, as silicon and silicon photonics advance, functions that were traditionally delivered in separate chassis-based solutions will soon be available in pluggable form factors. This transition has significant potential benefits for network operators in terms of operational simplicity. Cisco is investing in silicon photonics technologies to effect architectural transitions in datacenter networks and service provider networks that will drive down cost, reduce power and space, and simplify network operations.
Changing the Economics of the Internet with Flexible Business Models
Cisco also announced plans to offer flexible consumption models first established with Cisco’s Optics portfolio, followed by the disaggregation of the Cisco IOS-XR software, and now including Cisco Silicon One. This new model is highly adaptable and offers customers choice of components, white box, or integrated systems to build their networks. This approach matches the evolving nature of operators selecting discrete or aggregated technology elements for their buildout and creates new economics of the Internet to provide significant business value.
Earning specialized certifications is a surefire way to advance your career in the IT field, regardless of industry or current career level. The right certification validates your skills and knowledge, which makes you more desirable to future employers who want to attract and retain the best employees. Below, we’ll explore the top IT certifications and share how to examine your goals to choose the right path forward.
We’ve narrowed IT certifications into specific categories to help IT professionals assess what’s available and pursue the best certifications to show their willingness to learn and develop the in-demand career skills employers want.
Best database certifications
Database platforms have changed greatly over the years, but database technology remains important for various applications and computing tasks. Available certifications for IT professionals include those for database administrators (DBAs), database developers, data analysts and architects, business intelligence, and data warehousing specialists, and other data professionals.
Obtaining database certifications demonstrates an understanding of database concepts, design, implementation, administration and security. This can boost your credibility in the job market and show potential employers that you have the skills needed to work with databases. The best database certifications include the following:
Best SAS certifications
SAS is one of the world’s leading firms for business analytics, data warehousing and data mining. Today, the SAS Global Certification Program offers 23 credentials across categories including foundation tools, advanced analytics, business intelligence, data management and administration.
SAS programmers remain in high demand, with a quick search of job boards showing thousands of open positions. Obtaining SAS certification shows employers that you are proficient in the company’s popular suite of tools. Some of SAS’s certification programs include the following:
Many professionals earn certifications to help navigate their career paths. According to the IT Salary Report, 92 percent of information technology professionals have at least one certification.
Best Cisco certifications
Cisco Systems is a market leader not only in networking and communications products, but also storage networking and solutions for data centers. Cisco offers a variety of certifications for IT professionals, ranging from entry level credentials to expert-level exams.
These certifications prepare professionals for Cisco-related careers. A search of job boards reveals thousands of open positions for Cisco experts, underscoring the continued relevance of these skills. Some of Cisco’s certifications include the following:
Best Dell certifications
Dell Technologies remains one of the world’s leading computing companies. In addition to its well-known hardware lineup, Dell also offers solutions for networks, storage, servers, gateways and embedded computing, as well as a broad range of IT and business services.
Becoming certified in Dell products can help make IT professionals competitive in engineering roles for server, virtualization, networking, systems, integration and data security. Additional roles include consultants, account executives, system administrators, IT managers and deployment managers.
Best mobility certifications
In the mobile era, it has become increasingly important for network engineers to support local, remote and mobile users, as well as provide proper infrastructure. The focus on application and app development now leans more toward mobile environments, requiring security professionals to thoroughly address mobility from all perspectives.
Due to the fast-changing nature of mobile technology, not many mobility certifications have become widely adopted. However, a few of the top mobility certifications can help IT professionals stand out in this rapidly evolving field.
If part of your job includes selling and implementing an IT solution, you may want to pursue the best sales certifications. You’ll show your organization that you’re willing to go above and beyond to reach sales targets.
Best computer hardware certifications
As remote and computer-based work has become more common, it’s more important than ever that businesses and individuals be able to maintain their hardware. While discussions about potential computer-related jobs often revolve around software work and coding, jumping into the IT field by becoming a computer technician is an excellent starting point.
Today, thousands of hardware technician jobs are available across the country. Entering this industry becomes more accessible for those who acquire computer hardware certifications. These certifications can showcase your expertise and proficiency in the upkeep of computers, mobile devices, printers and other hardware components.
Best Google Cloud certifications
IT pros with solid cloud computing skills continue to be in high demand as more companies adopt cloud technologies. Today, Google Cloud is one of the market leaders in the cloud computing space.
Regardless of where you are in your IT career, engaging with certification programs can demonstrate your willingness to keep on top of rapidly evolving cloud technologies. To that end, Google has introduced a host of certifications for its cloud platform, including the following:
Best evergreen IT certifications
In the fast-changing world of technology, it can help to focus on certifications that have stood the test of time. “Evergreen” refers to certifications that remain popular year after year.
The top evergreen certifications are based on recent pay surveys in IT, reports from IT professionals about certifications they want or pursue the most, and those that appear most frequently in online job postings. Obtaining these credentials is one step toward ensuring that your skills remain relevant for a long time:
Best IT governance certifications
IT governance provides structure for aligning a company’s IT with its business strategies. Organizations faced with compliance rigors always need experienced IT pros who can see the big picture and understand technology risks. This means certified IT governance professionals are likely to remain in high demand.
Earning one of the following certifications proves a commitment to understanding the role of IT governance and its position in a company’s current and future success. Getting certified can validate your expert knowledge and lead to advanced career opportunities.
Best system administrator certifications
An IT system administrator is responsible for managing and maintaining the information technology infrastructure within an organization. The position demands sought-after career skills, ranging from configuring and maintaining servers and clients to managing access controls, network services, and addressing application resource requirements.
If you’re in charge of managing modern servers, there’s a long list of tools and technologies that system administrators must master. Obtaining some of the most prominent system administrator certifications can demonstrate your mastery to potential employers.
Best ITIL certifications
ITIL, or Information Technology Infrastructure Library, was developed to establish standardized best practices for IT services within government agencies. Over the ensuing four decades, businesses of all types embraced, modified, and extended ITIL, shaping it into a comprehensive framework for managing IT service delivery.
The ITIL framework remains the benchmark for best practices in IT service and delivery management, offering certification programs that cater to IT professionals at all levels. These training and certification courses ensure that IT professionals stay well-prepared for the ongoing evolution in IT service delivery management. There are four certifications in the ITIL certification program:
Best enterprise architect certifications
An IT enterprise architect is responsible for designing and managing the overall structure and framework of an organization’s information technology system. Enterprise architect certifications are among the highest that an IT professional can achieve; fewer than 1 percent ultimately reach this level.
Enterprise architects are among the highest-paid employees and consultants in the tech industry. These certifications can put IT professionals on a path to many lucrative positions. The average worker earns over six figures annually. Some top enterprise architect certifications are listed below:
To become an enterprise IT architect, you’ll need knowledge of systems deployment, design and architecture, as well as a strong business foundation.
Best CompTIA certifications
CompTIA is a nonprofit trade association made up of more than 2,000 member organizations and 3,000 business partners. The organization’s vendor-neutral certification program is one of the best recognized in the IT industry. Since CompTIA developed its A+ credential in 1993, it has issued more than two million certifications.
CompTIA certifications are grouped by skill set and focus on the real-world skills IT professionals need. Armed with these credentials, you can demonstrate that you know how to manage and support IT infrastructure.
Best Oracle certifications
A longtime leader in database software, Oracle also offers cloud solutions, servers, engineered systems, storage, and more. The company has more than 430,000 customers in 175 countries.
Today, Oracle’s training program offers six certification levels that span 16 product categories with more than 200 individual credentials. Considering the depth and breadth of this program — and the number of Oracle customers — it’s no surprise that Oracle certifications are highly sought after.
Vendor-specific certifications address a particular vendor’s hardware and software. For example, you can pursue Oracle certifications and Dell certifications to become an expert in those companies’ environments.
Best business continuity and disaster recovery certifications
Business continuity and disaster recovery keep systems running and data available in the event of interruptions or faults. These programs bring systems back to normal operation after a disaster has occurred.
Business continuity and disaster recovery certifications are seeing a healthy uptrend as new cloud-based tools grow in popularity. While business continuity planning and disaster recovery planning have always been essential, they’re becoming more critical than ever — and IT certifications are following suit.
Samsung Electronics and SK Hynix plan to implement AI in CMOS image sensors (CIS). They aim to compete with Sony with the commercialization of "On Sensor AI" technology, the current leader in the CIS market.
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What Is a Marketing Plan?
A marketing plan is an operational document that outlines an advertising strategy that an organization will implement to generate leads and reach its target market. A marketing plan details the outreach and PR campaigns to be undertaken over a period, including how the company will measure the effect of these initiatives. The functions and components of a marketing plan include the following:
A marketing plan is based on a company’s overall marketing strategy.
Understanding Marketing Plans
The terms marketing plan and marketing strategy are often used interchangeably because a marketing plan is developed based on an overarching strategic framework. In some cases, the strategy and the plan may be incorporated into one document, particularly for smaller companies that may only run one or two major campaigns in a year. The plan outlines marketing activities on a monthly, quarterly, or annual basis while the marketing strategy outlines the overall value proposition.
Types of Marketing Plans
There are a variety of different marketing plans that suit different businesses and different business needs.
New Product Launch: This is a marketing plan that outlines how a new product will enter the market, who it will target, and in what way advertising will be done.
Social Media: A social media marketing plan focuses on the advertising strategies on different social media platforms and how to engage with the users on these platforms.
Time-Based: Time-based marketing plans, such as those that are executed quarterly or annually, focus on the time of the year, the current condition of the business, and the best strategies in that period.
How to Write a Marketing Plan
Mission and Value Proposition
A marketing plan considers the value proposition of a business. The value proposition is the overall promise of value to be delivered to the customer and is a statement that appears front and center of the company website or any branding materials.
The value proposition should state how a product or brand solves the customer's problem, the benefits of the product or brand, and why the customer should buy from this company and not another. The marketing plan is based on this value proposition to the customer.
Establishing your key performance indicators (KPIs) will allow you to measure the success of your marketing plan in relation to your company's value proposition. For example, if your goal is to engage with a certain demographic in a certain region, you can track social media and website visits.
The most effective digital marketing techniques in 2020 according to marketers are content marketing and marketing automation.
Identify Your Target Market
The marketing plan identifies the target market for a product or brand. Market research is often the basis for a target market and marketing channel decisions. For example, whether the company will advertise on the radio, on social media, through online ads, or on regional TV.
Knowing who you want to sell to and why is an extremely critical component of any business plan. It allows you to focus your business and measure its success. Different demographics have different tastes and needs, knowing what your target market is will help you market to them.
Strategy and Execution
The marketing plan includes the rationale for these decisions. The plan should focus on the creation, timing, and placement of specific campaigns and include the metrics that will measure the outcomes of marketing efforts. For example, will you advertise on the radio or on social media? What time will you air advertisements if they are on the radio or TV?
Set Your Budget
A marketing plan costs money. Knowing your budget for a marketing plan will allow you to create a suitable plan within that context, stick to it, and prevent runaway costs. It will also help you allocate to different areas of your marketing plan.
Adjust Your Plan
A marketing plan can be adjusted at any point based on the results from the metrics. If digital ads are performing better than expected, for example, the budget for a campaign can be adjusted to fund a higher-performing platform or the company can initiate a new budget. The challenge for marketing leaders is to ensure that every platform has sufficient time to show results.
Without the correct metrics to assess the impact of outreach and marketing efforts, an organization will not know which campaigns to repeat and which ones to drop; maintaining ineffective initiatives will unnecessarily increase marketing costs.
Digital marketing shows results in near real-time, whereas TV ads require rotation to realize any level of market penetration. In the traditional marketing mix model, a marketing plan would fall under the category of "promotion," which is one of the four Ps, a term coined by Neil Borden to describe the marketing mix of product, price, promotion, and place.
Marketing Plan vs. Business Plan
A business plan details how a business will operate and function in its entirety. A business plan is a roadmap for a business. It will cover the goals, missions, values, financials, and strategies that the business will use in day-to-day operations and in the achievement of its objectives.
A business plan will include an executive summary, the products and services sold, a marketing analysis, a marketing strategy, financial planning, and a budget, to name but a few items.
As mentioned, a business plan will include a marketing plan, which focuses on creating a marketing strategy on how to bring awareness to the public of the company's product or service, how to reach the target market, and generate sales.
Example of a Marketing Plan
John came up with a new business idea that he believes is a niche offering in the market. He decides to start a business and his first step is creating a business plan that outlines all of the objectives, goals, values, pitfalls, and finances of his company.
John is able to raise enough capital from friends and family to get started, hires a few employees, and eventually creates his product. He now has to start selling his product and generate sales to keep his business operating.
To achieve this, John, with the help of a marketing company, creates a marketing plan. The marketing plan consists of market research that details the target market for John's product, which is recently retired men.
The marketing plan then comes up with the best methods of reaching this target market. The marketing plan stresses radio and television as opposed to social media as older, retired men use social media less than traditional forms of media, according to the market research that was conducted.
The ads are tailored to the target market, showing how John's product will benefit their lives, particularly when compared to market alternatives. Once the marketing plan has been executed, the marketing team analyzes how the efforts translate into sales.
What Is a Marketing Plan Template?
A marketing plan template is a document that an individual can use to create a marketing plan. The marketing plan template will contain all the important elements and the various needed language with blank sections. A user can insert their own information related to their business in the blank sections to ultimately create their own marketing plan.
What Is an Executive Summary in a Marketing Plan?
The executive summary of a marketing plan provides a brief overview of the entire marketing plan. The executive summary will contain the key findings of the market research, the company's objectives, marketing goals, an overview of the marketing trends, the description of the product or service being marketed, information on the target market, and how to financially plan for the marketing plan.
What Is a Top-Down Marketing Strategy?
A top-down marketing strategy is a traditional marketing strategy. This is where a business determines who it should sell to and how, and the customer base is largely passive and spurred to take action once they hear the advertisement. For example, a top-down marketing strategy would include ads on radio or television. Top-down marketing strategies are usually determined by the executives of a firm. It usually consists of what a firm desires to do and then determining a way to do it.
What Is a Bottom-Up Marketing Strategy?
A bottom-up marketing strategy focuses on discovering a workable strategy and then building on that strategy to create an impactful advertising campaign. Today's consumer wants to relate to a product or service in a meaningful way and a bottom-up marketing strategy is better suited to this. A bottom-up marketing strategy should focus on the target market and how better to create value for them.
How Much Does a Marketing Plan Cost?
The cost of a marketing plan will vary based on the company, the complexity, and the length of the overall strategy. The cost can range anywhere from $10,000 to $40,000.
The Bottom Line
A marketing plan is the advertising strategy that a business will implement to sell its product or service. The marketing plan will help determine who the target market is, how best to reach them, at what price point the product or service should be sold, and how the company will measure its efforts.
Constantly monitoring and adjusting a market plan is an important part of running a business as it shows what are the best and worst ways to generate sales. Without a successful marketing plan, a business may not be able to continue operating for very long.
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