Free Apigee-API-Engineer Exam Questions with Actual Questions and exam dumps

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Killexams : Google Certified Questions and Answers - BingNews https://killexams.com/pass4sure/exam-detail/Apigee-API-Engineer Search results Killexams : Google Certified Questions and Answers - BingNews https://killexams.com/pass4sure/exam-detail/Apigee-API-Engineer https://killexams.com/exam_list/Google Killexams : When Sex Research and Sex Therapy Clash

Sex has been a taboo subject for so long that only in the last few decades has there been an ability to research different aspects of it. Comments abound, such as, “Why would you want to research that?” or on finding grants and funding, “Who is going to fund that?” and even personal attacks on the researcher, “Why would you want to study that?” have been barriers. Thankfully, all this is changing. But sex research can create clinical complications for us sex therapists.

I was asked recently, “How long does it take a woman to orgasm?” And I sighed. Because, while this may appear to be a straightforward question to answer from a sex research perspective, it is not a simple or straightforward question to answer from a sex therapy perspective.

Source: Castleski/Shutterstock

It turns out the person who asked me “How long does it take a woman to orgasm?” did what most people their age do now when they have a question: they typed that question into Google’s search box and then clicked Enter. And, of course, a bunch of articles came up in their search and they found an answer to their question. Interestingly enough, science has indeed studied this question, but as the researchers acknowledge, there is a lot still to determine even within this seemingly singular question.

For example, the sex-savvy critical thinker studying this will instantly say we need to define what an orgasm is. What exactly are we measuring? When I, your friendly sex therapist, ask about my female clients’ orgasms, they each describe orgasms somewhat differently from one individual to the next. In her book Come As You Are, author Emily Nagoski makes a great point that female orgasm can happen from clitoral stimulation, vaginal stimulation, nipple/breast stimulation, thigh stimulation, no physical stimulation, etc. You can begin to see how complicated a question this really is.

That’s issue number one. Issue number two is typically what follows. The person who asked me the orgasm question and then consulted Google had a profound emotional and psychological reaction to what she found. She became critical of herself because it took her longer than what that piece of research said. As a result, she concluded she “was not normal.” She described herself as “outside the meaty part of the bell curve” on this issue and how that made her feel "less than."

Yikes. This piece of research data brought up all kinds of emotions and even memories of sexual shame not associated with her ability to orgasm. So she and I went to work on her thoughts and feelings about her body, her sexuality, her sexual “performance,” as well as the tangled relationship dynamics between her and her partner that initiated this question. Why does this question even matter to her and/or her partner at all?

I get how the curious mind really wants to know how long it takes a woman to orgasm. Again, sex is still taboo to a certain extent, and asking a question like that seems reasonable. But this experience reminded me that when a client asks "How long does it take a woman to orgasm?" the one-size-fits all explanation Google might return can come with problems. Turning to external research may provide an answer that is unrelated to the individual’s own body, or pleasure, or the context of their sexual encounter or sexual relationship.

Instead, the better answer to the question, "How long does it take a woman to orgasm?" is, in fact, "However long it takes you.” And then, in sex therapy, we work together to help the client manage their spectatoring, anxiety, frustration, any possible relationship dynamics, and so on.

In this case, the problem was obviously not the research findings. The problem was my client’s (and possibly her partner’s) reaction to the research findings. We need to create a culture where a person can be “not normal,” or exist outside “the meaty part of the bell curve” and not experience negative consequences.

Wed, 29 Jun 2022 11:10:00 -0500 en text/html https://www.psychologytoday.com/intl/blog/underneath-the-sheets/202206/when-sex-research-and-sex-therapy-clash
Killexams : PMP exam Prep Resources To Help You Get Certified

Editorial Note: We earn a commission from partner links on Forbes Advisor. Commissions do not affect our editors' opinions or evaluations.

Preparing for the project management professional (PMP) exam can be daunting. With a wealth of PMP prep resources available across the internet, you might feel overwhelmed, uncertain or confused about which resources are the best.

Creating an effective personal study plan with goals and deadlines and using the best exam prep resources will help to ensure your PMP certification success.

In this article, we share some strategies and PMP exam prep resources to help you prepare to take the test. Options vary from short practice questions to PMP prep courses. Let’s dig in.

Prepping for Your PMP Exam

With the PMP exam costing up to $555 per attempt, intentional preparation is critical for saving money, time and energy. The Project Management Institute (PMI) administers the PMP exam. PMI states that successful test-takers spend 35 hours or more on exam prep.

The following considerations can help you pass the PMP exam on the first try.

Obtain Minimum Contact Hours

PMP candidates must complete at least 35 contact hours of formal project management education before they can take the certification exam.

You can build these contact hours through the following avenues:

  • PMI-authorized training partners
  • Employer/company-sponsored programs
  • Training companies or consultants (e.g., training schools)
  • Distance-learning companies, including an end-of-course assessment
  • University/college academic and continuing education programs

Create a Reasonable Test Timeline

Once you complete your contact hours, it’s time to set a test-taking timeline.

The American Psychological Association suggests stretching your study time over a more extended period to help you better retain information. For example, if you aim to complete 35 total hours of studying, it is better to study for three to four hours per week for nine to 11 weeks rather than 12 hours per week over three weeks.

Last-minute cram sessions can be helpful for short-term information retention, but spacing out your study sessions results in better recollection.

After you determine how long your preparation should take, schedule out study time and practice questions leading up to exam day.

Take Practice Exams

Practice exams are a great way to track your progress and test how well you recall the exam material. You don’t need to take the full 200-question test every time. Shorter, more focused tests can help you identify improvement areas and strengthen your knowledge of specific subjects.

Toward the end of your preparation period, make sure you are ready for exam day by taking the paid, PMI-authorized practice exam. This practice exam follows the same format as the PMP certification exam, giving you a true feel for the official test’s design, questions and time frame.

PMP exam Prep Resources

The following resources, excluding PMI’s official Project Management Body of Knowledge Guide (PMBOK® Guide), are completely free and can be used for self-study and reference purposes.

PMI PMBOK Guide

The PMBOK Guide is the foundational resource for all things project management. It details the best practices, terminologies and guidelines that all project managers should know. The PMBOK Guide is a must-have resource for any project manager. It costs only $99 and is free to PMI members.

PMPPracticeExam.org

PMPPracticeExam.org is a free, no-frills resource that helps you prepare for the PMP exam. The site offers four practice PMP exams, each of which contains 50 multiple-choice questions covering three domains: people, process and business environment. This practice exam reflects the same proportions found on the official PMP exam.

Each practice exam is instantly scored and provides detailed explanations for questions answered incorrectly.

PM PrepCast

PM PrepCast offers a free, 120-question practice test. Each question connects to a specific project management knowledge area and domain. This resource includes a test-timer and a marking feature for self-review. If you are struggling to answer a practice question, you can use the hint button.

PM PrepCast also offers a project management exam simulator for $149. This resource includes over 2,280 demo questions with detailed answer notes and helpful references to further your learning.

Project Management Academy

As a PMI-authorized training partner, the Project Management Academy offers a free 50-question training exam to all users. The organization also features 2,000 additional practice questions for Project Management Academy students.

The Project Management Academy’s practice exam is based on PMBOK Guide topics. Your exam results include explanations for every answer. Keep in mind that to receive your exam results, you must input your name and email address.

Quizlet

Quizlet’s user-created study set includes over 1,500 terms and definitions. Quizlet is free, does not require an account and offers multiple self-study options, including a flashcard feature.

With an account, you can use Quizlet’s term-matching feature. You can also generate a test that includes written-answer, multiple-choice, true-or-false and matching questions. If you want a more advanced learning experience, the Study Path feature uses your individual goals to create a study plan.

BrainSensei

BrainSensei offers two PMP training modules and a mini practice exam. This resource offers a seven-day free trial.

Each module uses an interactive slide deck and videos to teach project management concepts. The first module is an overview of project management, and the second focuses on initiating a project. Each unit offers self-assessment opportunities, which require users to drag and drop the appropriate vocabulary terms into their correct respective spaces.

Tests.com

This practice exam resource is free and comprises 25 questions. Tests.com organizes its PMP practice questions into five sections, aligned with the five steps of the project life cycle: initiating, planning, executing, monitoring and controlling and closing. Each question is multiple-choice and includes a short description.

This resource is best for quickly testing your knowledge of the project life cycle.

Simplilearn

The Simplilearn practice exam is free and based on the PMBOK Guide. It includes 200 multiple-choice questions. Test-takers have 240 minutes to complete the practice exam. They can pause and continue the test at any point and attempt the exam as many times as they want.

Taking this lengthy test from beginning to end can help build your mental stamina in preparation for the real deal. Skillup by Simplilearn offers a free PMP basics course if you need more study time before taking the practice test.

Udemy

Udemy’s free PMP exam prep course covers various introductory project management concepts. The five-unit course—plus one paid self-promotion unit—walks through each subject using short video lessons that total just 1.5 hours.

The Udemy course can be helpful for those who are just starting project management careers or seeking more information about the PMP exam.

PM-Training

This free 200-question practice exam uses Google Forms. Once the test is complete, your results include a final score and provide feedback that references specific sections of the sixth-edition PMBOK Guide.

Some practice questions address concepts covered in the PMBOK Guide, and some refer to Agile or adaptive methodologies. This test can supply you a broad sense of the questions you’ll find on the PMP certification exam. Those interested in the PMI Agile Certified Practitioner exam can benefit from this practice exam as well.

PMP-TestPrep

Unlike the other free practice exams on this list, this resource offers three difficulty levels. The easiest level is not timed and gives instant feedback after each question. The second has a two-hour time limit and provides feedback at the end. The third and most difficult level limits your time on each question.

This exam comprises 90 questions and explains the correct answers after submission. The test also shares your accuracy on each of the PMBOK Guide performance domains, helping you identify areas that might require more study time.

Thu, 04 Aug 2022 03:34:00 -0500 Brandon Galarita en-US text/html https://www.forbes.com/advisor/education/pmp-exam-prep/
Killexams : Google Keep No result found, try new keyword!If there’s a company that doesn’t necessarily need an introduction, it’s Google, but we’ll do that anyway. Google is an American tech giant best known for its eponymous search engine. It’s the most ... Wed, 27 Jul 2022 22:48:03 -0500 en-us text/html https://www.msn.com/en-us/news/technology/google-keep/ar-AA103Cpl Killexams : The GOP went to war against Google over spam — and may win

Comment

The occasion was lunch. The setting was an ornate room off the Senate chamber.

The hosts were some of the top Republican lawmakers in the country and the strategists responsible for filling their campaign coffers. Their guest, on a Wednesday in May, was Google’s top lawyer, invited to explain the company’s approach to email spam and answer charges that the tech giant was suppressing Republican solicitations.

Amid a chorus of complaints, Sen. Charles E. Grassley (R-Iowa) offered an analogy. The 88-year-old suggested that Google sending emails to spam was equivalent to the post office refusing to deliver the mail, according to three people in the room who spoke on the condition of anonymity to share details from a closed-door meeting.

“If you mail a letter, you expect it to be delivered,” said a “red-faced” Grassley, as one person recalled. “That’s what should happen!”

The criticism marked the apex of a pressure campaign waged against Google by the GOP as the party continues to send unrelenting appeals for cash even amid signs its tactics are faltering. The party’s online fundraising has fallen off in accurate months, declining by about 11 percent in the second quarter of the year, compared with the first, according to federal filings from WinRed, the main donation-processing portal for Republicans. Online fundraising by Democrats increased by more than 21 percent, according to filings from the Democrats’ main portal, ActBlue.

It’s unclear what impact Google’s spam filters have had on the GOP’s fundraising, if any. Nevertheless, Republicans have waged a pressure campaign that has included public Twitter offensives and private discussions with Google chief executive Sundar Pichai. GOP lawmakers have introduced draft legislation in both chambers of Congress.

The effort’s impact became apparent this month when Google asked the Federal Election Commission to green-light a pilot program that would exempt campaign emails from spam detection. That change could reshape the experience of Gmail users. The amount of political fundraising conducted over email and text has exploded in accurate years, adding to the deluge of promotional messages swamping Americans every day. The program could further intensify the inundation.

The GOP’s full-court press drew on the party’s longtime protest that Silicon Valley is biased against conservatives — a claim disputed by the companies. It is a politically sensitive time for Google, as the company works to defeat antitrust legislation that executives say could compromise user safety and undermine Google’s most popular products.

In accurate election cycles, the Republican fundraising apparatus, led by Gary Coby, a strategist for former president Donald Trump, has ratcheted up email solicitations for small-dollar contributions. Trump’s PAC often sends out more than a dozen pitches a day. Many are misleading, with promises of a “700%” match but with fine print showing that donations may not specifically benefit the advertised cause, such as a “Protect Our Elections Fund.”

Coby also works for the Senate GOP’s campaign arm. When Sen. Rick Scott (R-Fla.) took over that operation in November 2020, he expanded the budget for small-dollar fundraising, people at the committee say, and told his team to be more aggressive in raising cash.

Trump’s advisers, meanwhile, have received complaints about his constant fundraising solicitations, and some people fear that it will turn off voters, two Trump advisers said. But the former president is pleased with his fundraising, these advisers say, and Coby has told others that his strategy is working.

People familiar with the thinking inside Google said the company is being scapegoated by Republican consultants seeking to shift the blame for poor fundraising caused by lists that have grown stale and recipients who have tired of incessant appeals, especially those coming from entities that have rented or purchased email addresses.

Brett Schenker, an email deliverability specialist who has consulted for Democratic campaigns, echoed that explanation — and said it made him “embarrassed for Google over how they’ve reacted.”

“It’s very suspicious that there’s major antitrust legislation that would potentially impact Google’s search algorithms that they want killed while this is going on,” he said. “So they’re acquiescing instead of standing up to Republicans and defending their very effective spam filters.”

Schenker’s own analysis of successful inbox placement for 22 campaigns and political organizations shows a roughly even partisan breakdown, he said, with the best-performing domain controlled by a group associated with Rep. Matt Gaetz (R-Fla.).

With July’s fundraising deadline looming, Republicans are escalating their tactics, according to emails obtained by The Washington Post. The Republican National Committee’s chief digital officer emailed Google representatives this week complaining that the party keeps hearing the same “debunked” explanation for the GOP’s poor performance in Gmail inboxes — “that there is a threshold of user spam complaints that we teeter on, and then somehow crossover at the same time each month.”

“Bottom line,” wrote the digital officer, Christian Schaeffer, “should we expect Google to choose to block the RNC’s emails at end of month again this week?”

A Google director promised answers in a phone conversation the next day. “We will make whatever time works best for you,” she wrote.

Google spokesman José Castañeda said company representatives discussed the RNC’s concerns around deliverability and pointed them to best practices for bulk senders.

He added, in a statement, that “we do not filter emails based on political affiliation.”

“We recently asked the FEC to authorize a pilot program that may help Strengthen inboxing rates for political bulk senders and provide more transparency into email deliverability, while still letting users protect their inboxes by unsubscribing or labeling emails as spam,” he said. “We look forward to exploring new ways to provide the best possible Gmail experience.”

‘Tying itself in knots’

The fight over spam gained new fuel from a study published at the end of March by researchers at North Carolina State University. They found that Gmail sent 77 percent of right-wing candidate emails to spam, compared with 10 percent of left-wing candidate emails. Outlook and Yahoo, by contrast, favored right-wing candidate emails, according to the study, although to a lesser degree.

The authors did not allege “deliberate attempts from these email services to create these biases to influence the voters” but, nevertheless, concluded that technology has learned to “mark more emails from one political affiliation as spam compared to the other.”

Google took issue with the study, saying the researchers used a small demo size and old data while not accounting for which candidates had used recommended tools when sending bulk emails. The company touts its filtering capabilities — based on artificial intelligence that incorporates a range of factors, including user input — and says they are capable of “blocking more than 99.9 percent of spam, phishing, and malware from ever reaching users’ inboxes.”

By the end of April, the GOP’s three main party committees had filed a complaint against Google with the FEC, citing the North Carolina State study and alleging “Illegal In-Kind Contributions Made by Google to Biden For President and Other Democrat Candidates.”

Around the same time, representatives from the Senate GOP’s campaign arm, the National Republican Senatorial Committee, and from a leading GOP digital strategy firm, Targeted Victory, briefed senators on the party’s poor performance with Gmail inboxes, according to people familiar with the discussions. The presentation involved a slide deck using the North Carolina State study to illustrate the potential impact on upcoming Senate races.

In May, Senate Republicans invited Kent Walker, Google’s chief legal officer, to explain the company’s spam detection systems and answer questions. The lunch meeting, which was first reported by Politico, grew tense, according to people who were there.

The most forceful rebuke, attendees said, came from Sen. Marco Rubio (R-Fla.), who claimed that not a single email from one of his addresses was reaching inboxes. The reason, it was later determined, was that a vendor had not enabled an authentication tool that keeps messages from being marked as spam, according to people briefed on the discussions. Rubio campaign manager Mark Morgan said the problem also required Google to perform a reset on its end. Google’s Castañeda said such resets are standard practice once senders adhere to best practices.

People familiar with Google’s approach said company representatives were not prepared to address specific complaints on the spot, such as Rubio’s, because they were not given materials ahead of time. Both Coby, from the Senate GOP’s campaign arm, and Zac Moffatt, Targeted Victory’s chief executive, were present, which struck some participants as unusual for a policy lunch.

Walker and other Google leaders, including Lee Dunn, a policy director and onetime aide to Sen. John McCain (R-Ariz.), explained to Grassley how Gmail differed from the post office, namely that users opt in to the online service, according to meeting participants.

Grassley, in a statement to The Post, accused tech giants of bias and said, “It’s past time these companies are held accountable for manipulating algorithms that control what Americans see online, including in their email inboxes.”

Many lawmakers relayed personal anecdotes that revealed limited understanding of how Gmail works, although some of their points touched on areas of ongoing study by Google. Sen. Susan Collins (R-Maine) asked why she wasn’t getting emails from a pro-Israel group after signing up for its newsletter.

Some were unconvinced by the company’s responses. “What Google is saying is false,” Moffatt told The Post, accusing the company of seeking to “distract attention from the proven problem of unfair filtering. … Now that there has been independent, third-party confirmations, they are scrambling to find a half-baked solution that is completely unworkable.”

Coby, in a statement, said voters who sign up to receive campaign emails “should receive 100 percent of the emails unless they unsubscribe or mark the email as spam.”

“This is not what happens on Gmail. They choose to actively block GOP emails even if the voter has not taken these actions,” he added. “Google is lying if they tell you they only block emails when a voter marks as spam or unsubscribes.” (Google does not say that, in fact outlining a range of factors that go into spam filtering, such as suspicious links and phrases, in addition to user behavior.)

In June, several senators, including Scott and the No. 2 Senate Republican, John Thune (S.D.), met with Pichai and raised similar concerns, although the tone was more cordial, according to people who were present or learned about the meetings. Scott pushed for “higher deliverability” of emails, said his spokesman, Chris Hartline. A spokesman for Thune declined to comment.

The same month, Republican officials grew increasingly vocal on social media, sharing charts purporting to show the rate at which their emails were reaching inboxes. Republican National Committee Chair Ronna McDaniel, in a statement, framed the issue as a fight against “Big Tech power hungry liberals.”

“Big Tech’s bias is abundantly clear — Google has systematically suppressed the RNC’s fundraising and [Get Out the Vote] emails for several months and they are still unable to provide any reasonable explanation for this attack,” she said. “These emails are sent to our most engaged, opt-in supporters, yet it keeps happening.”

RNC officials say Dunn, the Google director and former McCain aide, has privately encouraged them to keep speaking out about their emails being blocked. Castañeda, the Google spokesman, said Dunn encouraged the RNC to continue to provide feedback.

Democrats see matters differently, defending Gmail’s spam filter as an asset for users.

“Not content with their ability to bilk their supporters out of $250 million with a fraudulent ‘election defense fund,’ Republicans have successfully lobbied Google to remove one of the few anti-abuse protections that remain,” said Daniel Wessel, a Democratic National Committee spokesman, referring to findings from the House panel investigating the Jan. 6, 2o21, attack on the U.S. Capitol that Trump and his allies used misleading claims about voter fraud to raise enormous sums in the weeks after the 2020 election.

Also in June, Thune introduced a bill with the backing of Senate Minority Leader Mitch McConnell (R-Ky.) called the Political Bias in Algorithm Sorting Emails Act of 2022. It would bar email providers from marking messages as spam without the direction of users. Similar legislation was introduced in the House.

The legislation, said Anne P. Mitchell, the chief executive of Get to the Inbox, an email certification service, is “clearly grandstanding to push Google to do exactly what they’re now doing.”

“Rather than dealing with the possibility of the law passing and tying itself in knots defending its ability to apply spam filtering, Google has gone to the FEC,” she said. “The result of this will be to cram political spam down people’s throats.”

‘Politically charged’

Most requests for advisory opinions before the FEC have something in common: They generate few, if any, public comments.

The sweeping ramifications that could result from Google’s request are reflected in the interest it has generated, prompting about 2,500 public comments, mostly from individuals. They overwhelmingly ask the regulator to advise against the proposed Google program allowing candidate and other committees registered with the FEC to evade ordinary spam detection.

“Hello,” one person wrote to the commission this week. “I have heard of the new plan to allow political correspondence to evade my spam box. I am vehemently opposed to this plan.”

Another implored, “Do NOT allow this.”

The public has until early August to weigh in, at which point the six commissioners, divided evenly by party, will consider a draft opinion and determine if there are at least four votes for an answer to Google.

There is some discomfort within the FEC about the genesis of the request and the appearance that it resulted from political and governmental pressure, according to officials who spoke on the condition of anonymity to discuss an ongoing matter. They nonetheless said this context is unlikely to figure in the commission’s decision-making, which boils down to whether such a pilot program represents a prohibited in-kind political contribution or an acceptable move in line with Google’s ordinary business practices.

Companies routinely make commercial decisions on the basis of government or political pressure, one official noted. Just this week, the Disney-backed streaming service Hulu reversed course after Democratic outcry and said it would accept issue ads on controversial topics.

People with knowledge of Google’s approach also said the pilot program is not entirely a reaction to GOP complaints but draws on long-standing efforts to experiment with options for bulk senders. And, even if backed by the FEC, the program may not persist beyond six months if it’s not working, they added.

David Mason, a former Republican commissioner who is now the general counsel and chief compliance officer at the data-management company Aristotle, said he would favor Google’s request because it unleashes political speech. “I understand people hate spam,” he said. “My response is that they can train their email filters.”

Still, the public provocation that preceded the request puts the FEC in a difficult spot, he added.

“I think it is relevant to the FEC that Google’s getting political pressure to do this,” Mason said. “It puts commissioners in a position where anything they do or fail to do is going to be interpreted as politically charged.”

Among the thousands of people watching to see what the regulator will do is Hassan Iqbal, the North Carolina State study’s first author.

He thinks spam filters should remain for campaign emails, he said. But he relished Google’s decision to take action, which “established that our study is not that flawed after all,” he said.

Gerrit De Vynck, Cat Zakrzewski and Chris Zubak-Skees contributed to this report.

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Tue, 02 Aug 2022 13:11:00 -0500 en text/html https://www.washingtonpost.com/politics/2022/07/29/republican-fundraising-google-spam/
Killexams : 10 Free Online Certification Courses to Advance Your Career No result found, try new keyword!It’s always prudent to boost key professional skills that can make you more employable in the current job market. Finding free ways to obtain training and certifications should be at the top of ... Sat, 08 Aug 2020 00:17:00 -0500 text/html https://money.usnews.com/money/blogs/outside-voices-careers/articles/10-free-online-certification-courses-to-advance-your-career Killexams : 6 Marketing Rules Your Law Firm Can’t Afford to Break

Friday, August 5, 2022

Marketing and securing new business are essential to any law firm’s success. However, although reaching potential new clients is critical, lawyers need to follow certain rules when advertising their services. Complying with these rules isn’t just a best practice –avoiding the possible consequences of unethical attorney advertising is crucial.

American lawyers advertised as early as the 1800s by taking out ads in local newspapers – Abraham Lincoln’s law firm advertised this way in the 1850s. However, by the turn of the century, the American Bar Association (ABA) began to frown on the practice in its Canons of Professional Ethics. In 1908, the ABA issued a general prohibition against legal advertising for fear it would “undermine the professionalism” of the legal profession. Many states followed by enacted rules banning or strictly limiting lawyer advertising, although business cards were still allowed.

A series of U.S. Supreme Court cases beginning in 1975 eventually led to the recognition that 1) law was a business and 2) commercial advertising was free speech and thus protected by the First Amendment. On June 27, 1977, SCOTUS struck down prohibitions against advertising by attorneys. In Bates v. State Bar of Arizona, the Arizona State Bar argued that law firm advertising would be too effective, dramatically increase litigation, and put too much burden on the legal system. The Justices disagreed and removed the ban, ruling that Arizona’s bar on advertising “inhibit[ed] the free flow of information and kept the public in ignorance.” 

While the Supreme Court’s decision in Bates eliminated the blanket prohibitions on lawyer advertising, it still permitted state regulation. However, law firm marketing began to increase dramatically, and the modern era of lawyer advertising was born. 

In 1989, British computer scientist Tim Berners-Lee invented the World Wide Web, and lawyers began the modern practice of marketing their practices online instead of exclusively advertising in local newspapers, television stations, bus benches, and the yellow pages. While print advertising is still popular among lawyers, marketing online to connect with clients has become extremely common. Now, an increasing amount of business is being conducted remotely, making the ability to attract clients using digital marketing strategies more critical than ever. 

However, no matter what medium lawyers use to advertise their services, the first thing they need to do before implementing any marketing or advertising strategy is to familiarize themselves with the lawyer advertising rules and responsibilities that apply – and follow them.

Marketing Restrictions for Lawyers

Law firms are allowed to advertise, and most do. However, they are required to follow the legal advertising rules and ethical obligations outlined in the ABA’s Rule 7.2: Communications Concerning a Lawyer’s Services: Specific Rules, which specifies that: “A lawyer may communicate information regarding the lawyer’s services through any media.” In addition, ABA Rule 7.2 (c) states:

(c) A lawyer shall not state or imply that a lawyer is certified as a specialist in a particular field of law, unless:

(1) the lawyer has been certified as a specialist by an organization that has been approved by an appropriate authority of the state or the District of Columbia or a U.S. Territory or that has been accredited by the American Bar Association; and

(2) the name of the certifying organization is clearly identified in the communication.

(d) Any communication made under this Rule must include the name and contact information of at least one lawyer or law firm responsible for its content.

Although the ABA’s advertising rules are sometimes vague, ambiguous, and leave much up for interpretation, they establish a standard for regulating lawyer advertising. They do not have the force of law and are not necessarily enforced by state bar associations; however, many states follow the ABA guidelines and restrict and regulate how lawyers can advertise. Here are some noteworthy examples:

1. Don’t Say You’re an Expert Unless You’re Certified

In the legal industry, words matter. The same is true in legal marketing – lawyers must be careful of what they hold themselves out to be in their advertising. For example, under ABA Rule 7.2, lawyers must not imply that they are a specialist in a legal practice area unless they have been certified as such by an organization accredited by the ABA and approved by their state, district, or U.S. Territory. 

While it is generally permissible to say that they are focused in a particular area of law, attorneys cannot claim to be a specialist or expert. For example, for a lawyer to be considered a legal specialist in California, they must pass a written examination, have been practicing law continuously for at least five years (25 percent dedicated to practicing in the specialty area), and have had their work in this area favorably evaluated by other attorneys and judges. 

To maintain their certification, legal specialists in California must pay an annual fee, complete 36 hours of LSCLE every three years, and recertify every five years. California’s State Bar Legal Specialization program, established in 1973, was the first program in the U.S. to provide a legal specialty certification program at the state level.

2. Don’t Say (or Imply) Things That You Can’t Quantify

Another misstep lawyers need to avoid is making false, confusing, misleading, or deceptive statements about the services their firm offers and the results they’ve obtained. Even advertising the fees they charge could be called into question. Attorneys should avoid using phrases like “the best” or “the most” in their advertising, even if their firm is widely recognized by their peers and clients as one of the best in the area.

Law firms should also be cautious about making statements that are technically factual but leave out information that could make them misleading. For example, it could be misleading to say your firm offers free consultations if you only offer free consultations to potential personal injury clients but charge a fee for everyone else.

3. Ensure that Client Testimonials Don’t Violate the Rules

While rules may vary according to jurisdiction, ABA Rule 7.2 (b) states that lawyers cannot compensate anyone in any way for recommending their services. This means that attorneys cannot pay or compensate clients in exchange for recommendations or favorable testimonials. Anyone who suggests a lawyer or law firm must do so of their own volition. 

Legal client testimonials are subject to the federal truth in advertising rules. According to the Federal Trade Commission’s Guides Concerning the Use of Endorsements and Testimonials in Advertising, all testimonials must be truthful and not misleading. The FTC demands transparency when including reviews and endorsements in advertisements, and some jurisdictions also have specific rules about using testimonials on a law firm’s website. In California, for example, lawyer advertisements cannot contain testimonials that urge legal clients to expect the same results as the person giving the testimonial.

Familiarize Yourself with the Rules Regarding Trade Names

Many jurisdictions have rules for defining information that must be included in attorney ads to avoid misleading the public, and lawyers need to know if they can use a trade name in their marketing – before they do.

According to an ABA Journal report, nine states – Georgia, Indiana, Mississippi, Nebraska, New Jersey, New York, Ohio, Rhode Island, and Texas – require law firm names to include the name of a lawyer practicing at the firm. In New York, practicing law under a trade name is forbidden, although it is permissible for N.Y. law firms to use the law firm partners’ first initials of their last names.

4. Find Out Whether You Need a Physical Address to Advertise

Cloud-based practice management software makes it easier to work effectively remotely. However, some jurisdictions require a physical address to advertise via a traditional ad, a website, or other digital marketing techniques. To be sure, you’ll need to check the advertising rules for attorneys in your area to avoid breaking the rules.

Some examples: In Florida, all lawyer advertisements must include an genuine office location in the same city, town, or county where the lawyer is performing the advertised services. The New York Bar Association requires that all attorney advertisements include the name, principal law office address, and telephone number of the lawyer or law firm whose services are being offered. However, according to New York City Bar Formal Opinion 2019-2, a N.Y. lawyer may designate the street address of a Virtual Law Office (VLO) as the principal law office address on business cards, letterhead, and a law firm website.

5. Don’t Solicit Your Services Directly

In the legal world, there’s a distinct difference between advertising, which is allowed if you follow the rules, and soliciting, which is generally forbidden. What’s the difference?

Cornell Law School’s Legal Information Institute defines legal advertising this way: 

The advertisement of legal services provided by a lawyer or a law firm to attract potential clients. Legal advertising can take various forms of media, including printing, mailing, television, and online advertising. Legal advertising is regulated by state bar associations, which often have different rules for defining advertising and restricting the content of the legal advertisement. Most state bar associations fashion their rules of legal advertising after the American Bar Association’s Model Rules of Professional Conduct, which is not binding for lawyers but highly persuasive to state bar associations.

Compare this to solicitation, as defined by ABA Rule 7.3 (a):

“Solicitation” or “solicit” denotes a communication initiated by or on behalf of a lawyer or law firm that is directed to a specific person the lawyer knows or reasonably should know needs legal services in a particular matter and that offers to provide, or reasonably can be understood as offering to provide, legal services for that matter.

According to the ABA, a lawyer cannot “solicit professional employment by live person-to-person contact when a significant motive for the lawyer’s doing so is the lawyer’s or the law firm’s pecuniary gain,” with limited exceptions. 
However, some states do not make such a clear distinction between lawyer advertising and solicitation. For example, New York allows solicitations (defined as “in-person and other types of communication targeted at a specific recipient or group of recipients for pecuniary gain”) if they comply with all the state’s rules for lawyer advertising, including more stringent record-keeping obligations. 

6. Know What You Can – and Cannot – Say

Many states have minimum requirements regarding information that must be included in lawyer advertisements, as well as what cannot appear. Here are some examples:

  • Arizona Rules of Professional Conduct require lawyers to disclose whether contingency fees will be calculated before or after expenses and what responsibility clients will bear for those costs. 

  • Lawyer advertisements in Florida must specify the name of at least one lawyer or the law firm’s name.

  • Some states, like New York, require that lawyer advertisements be labeled explicitly as “Attorney Advertising.” 

  • Rule 7.1 of the New York Rules of Professional Conduct prohibits attorneys from using false or fabricated law firms or lawyers in their ads.

  • In Michigan, “[The] services of a lawyer or law firm that are advertised under the heading of a phone number, web address, icon, or trade name shall identify the name and contact information of at least one lawyer responsible for the content of the advertisement.”

  • Connecticut lawyers cannot use different font sizes or types when disclosing client responsibility for costs or expenses. 

The takeaway: Attorneys and law firms should check the rules for their area before embarking on any lawyer marketing advertising campaign.

What Happens to Lawyers Who Don’t Follow Advertising Rules?

Most lawyer marketing issues are resolved in one of two ways: either a state bar association disapproves a lawyer’s advertising in advance, or asks a lawyer to change their advertising to comply with the local rules. However, sometimes lawyers who engage in inappropriate marketing may face stiff penalties. According to the ABA’s Lawyer Marketing: An Ethics Guide, unethical lawyer advertising may result in:

  • Greater likelihood of malpractice liability

  • Sanctions for violating ethics marketing rules

  • Potential disqualification or suspension of the lawyer conducting the marketing

  • Severe discipline for lawyers who violate anti-solicitation rules

  • Liability under state consumer protection laws

  • Discipline for violating state and federal laws governing spam faxes

  • Possible criminal charges – in extreme situations

  • Lawsuits alleging intentional interference with another lawyer’s attorney-client relationship 

According to the ABA, it is not usually the clients who complain about potentially inappropriate lawyer marketing. Instead, the complaints frequently come from other lawyers or regulators who demand that the courts determine whether those challenging the advertising must establish confusion or harm done to genuine or prospective clients. Unfortunately, this can be easier said than done.

How to Successfully Market Your Firm

Now that you’re aware of at least some of the restrictions regarding lawyer advertising and what happens if you don’t comply with them, here are some ways to successfully (and ethically) market your practice:

Build a Website

One of the best ways to advertise a law firm is to create a professional website.  An effective lawyer website does a variety of things to attract business, including:

  • Establish credibility. If a potential client searches for your firm online and finds out that you don’t have a website, they’re likely to become suspicious. However, a solid website that showcases your skills and offers genuine testimonials serves as social proof that your law firm is legitimate.

  • Increase visibility. Without a website, you’re virtually invisible online. However, the more visible you can make your website, the more potential clients (leads) you will attract. 

  • Generate leads. Suppose your website is optimized (using tools, strategies, and experiments to Strengthen its ability to drive business goals). In that case, it will likely begin to come up first in Google search results, generate traffic, and produce more leads.

  • Provide valuable information. Your website should clearly explain what type of law you practice, where your firm is located, and offer information that will prove helpful to those who are looking for an attorney that provides the type of legal services they need.

  • Save time. A functional website can supply clients the ability to automatically schedule an appointment with you and fill out an intake form that is sent directly into your firm’s customer relationship management (CRM) system. This saves time by eliminating the need to input information manually.

Set up a Google Business Page

Online reviews that abide by lawyer advertising rules should be a critical part of how you market your firm. Setting up a Google business profile where potential clients can read the reviews of former clients is an excellent way to showcase your testimonials. Also, don’t be afraid to ask your former clients to leave your firm a review on Google – the more reviews you generate, the more your Google search ranking will improve.

Create a Social Media Profile

Creating a social media profile on a platform your clients frequent – Facebook is the most popular social media platform in the world, with 2.936 billion monthly active users in 2022 – is an excellent way to form connections and increase awareness of your law firm’s brand. For small and medium-sized law firms or any firm with tight resources: social media profiles are a free way to post useful content that can be shared to create a following.

Start a Blog (and Keep it Updated)

Blogging is one way for a lawyer to establish themselves as an expert in an area of practice without directly calling themselves out as an expert. Starting a blog on your law firm website will add more content to your site and subsequently increase your Google search rankings. To build a steady readership, you should add fresh content to your blog at least twice a month, but once a week is even better.

Measure Your Results

To achieve the maximum return on investment (ROI) for your marketing efforts, you need to track your results with legal reporting software to determine which of your marketing efforts are effective and which aren’t. Data and analytics will allow you to closely monitor your marketing efforts, tell you how well it is performing, and help you decide whether you should continue down the same path or change direction.

Engage Your Leads

It isn’t enough to produce leads – you must engage them to turn them into clients. Successful law firms often rely on marketing automation for law firms to streamline their marketing efforts, target specific audiences based on customizations, and keep their leads engaged. For example, when a lead signs up for your firm’s newsletter or downloads a white paper from your website, marketing software will automatically generate a personalized follow-up that keeps them engaged and, most importantly, on the way to becoming a client of your firm.

Thu, 04 Aug 2022 12:00:00 -0500 en text/html https://www.natlawreview.com/article/6-marketing-rules-your-law-firm-can-t-afford-to-break
Killexams : The Most Exciting Samsung Gadgets We Want in 2022 and Beyond

With the launch of the Galaxy S22 lineup, new Galaxy A series phones and tablets, it's been a busy year for Samsung. But the company isn't done yet. It's holding another Unpacked event on Aug. 10, where it's rumored to release new foldable phones and more. 

I'm hoping Samsung doesn't stop there. With such a broad lineup, there's plenty of opportunity for Samsung to update and Strengthen lesser-known products -- like its "Fan Edition" Galaxy phones. I'm also hoping to get an indication of where Samsung plans to take its foldables next beyond the Z Flip and Z Fold. 

Here's a look at the other Samsung products I'm hoping to see in 2022 and beyond.

Samsung Galaxy Watch 5

The Galaxy Watch 4, which debuted last August, marked an important milestone for Samsung's smartwatches. It's the first model to ship with the new version of Google's Wear OS software that was created in partnership with Samsung. Some of the benefits of that partnership are already evident in the Galaxy Watch 4, particularly its compatibility with the wide selection of apps available in the Google Play store. 

The Galaxy Watch 4 with Samsung's logo on its face

The Galaxy Watch 4.

Lexy Savvides/CNET

But we were hoping to see more Google-inspired features, as my colleague Scott Stein wrote in his Galaxy Watch 4 review. For example, the Galaxy Watch 4 didn't even come with Google Assistant at launch, although that's changed. Hopefully the next model will maintain the features we already love -- like its wide variety of health tracking features and excellent display -- while also infusing more of the Google experience in the software. It would also be great to see longer battery life, considering the Galaxy Watch 4 only lasted between one and two days during CNET's testing. 

As for what we're expecting to see in the Galaxy Watch 5, the addition of a temperature sensor is expected to be the biggest addition, according to Korean tech site ETNews. Reports from the blog Sam Mobile also indicate a bigger battery could be in store, as well as a new "Pro" model that would replace the current Galaxy Watch 4 Classic.

The Samsung Galaxy Buds 2 in the case

The Samsung Galaxy Buds 2.

New Samsung Galaxy Buds

Samsung has released new earbuds in August for the past two years, so there's a chance it could do the same in 2022. The question, however, is whether the company may launch a new version of the high-end Galaxy Buds Pro, the standard Galaxy Buds 2 or the bean-shaped Galaxy Buds Live

Regardless of the model, a new pair of earbuds could be in the works, according to Galaxy Club. The Netherlands-based blog speculated in December that a recent battery entry on Korea's product safety certification website could belong to the charging case for a new pair of Samsung earbuds. 

We won't know for sure until Samsung makes an announcement. But if Samsung does launch a new version of the Galaxy Buds Pro, we'd love to see a design with a tighter fit for better noise cancellation. 

Products like Samsung's Galaxy Buds and Galaxy Watch are becoming an increasingly important part of the smartphone experience, which makes me think Samsung will continue to release new earbuds on a regular basis. A device's appeal isn't just about the phone itself, but how well it works with other products we often use in conjunction with our phones -- like headphones, fitness trackers and smartwatches. 

It's a strategy that's worked well for Apple, which has become a top player in the wearables market thanks to the Apple Watch and AirPods. I'm sure Samsung will continue to compete in that regard.

Galaxy Z Flip 3

The Galaxy Z Flip 3.

Patrick Holland/CNET

Samsung Galaxy Z Flip 4

Samsung's Galaxy Z Flip 3 is the most practical foldable phone available right now. But it comes with some important compromises when compared to Samsung's nonfolding Galaxy phones, particularly around the camera and battery life.

If Samsung keeps with its current pattern, we could see another Z Flip 4 in August that will hopefully address those shortcomings. Rumors from well-known Twitter leaker Ice Universe suggests Samsung's next flip phone will have a narrower hinge and Qualcomm's new Snapdragon 8 Plus Gen 1 processor, while a report from Korean news outlet The Elec says it could have a slightly larger cover screen. 

Such a change would make it even easier to see notifications without opening the device, which was one of the original Z Flip's biggest flaws. Samsung fixed that on the Z Flip 3 by making the cover screen four times bigger. But making the display even slightly larger could go a long way in making the Z Flip's front display even more useful for studying notifications. I'm also hoping Samsung will continue to add new software features that take advantage of the Flip's bendable screen, like Flex Mode

A Samsung patent covered by the tech blog Lets Go Digital showing a device that looks like the Z Flip, but with a rotating camera located inside the hinge, has also caused some speculation. But a move like this seems far off, especially since Samsung's design changes on the Z Flip have mostly been incremental so far. 

Samsung launched the original Galaxy Z Flip in February 2020, while the 5G version came just a few months later in August. It also announced the Galaxy Z Flip 3 in August 2021. Samsung's timing has varied, but the fact that it's already launched three versions of this phone in two years makes me believe it could be a regular part of Samsung's annual upgrade cycle.

Galaxy Z Fold 3

The Galaxy Z Fold 3.

Patrick Holland/CNET

Samsung Galaxy Z Fold 4

While the Galaxy Z Flip 3 is designed for people who want to make their phone more compact, the Galaxy Z Fold takes the opposite approach. Open it up, and you'll find a 7.6-inch tablet-size display on the inside. The Galaxy Z Fold 3 is the third iteration of Samsung's large-format foldable phone, and it's by far the most polished. 

But it still feels awkward to use as a regular phone when closed, which remains its biggest drawback. Samsung already tried to address this by making the Z Fold 3 thinner and lighter than the Z Fold 2, and I'm hoping it continues in this direction.

Based on the improvements between the second and third generations of the Z Fold, I'd expect to see a new processor, some design refinements and hopefully better battery life on the next version. It would also be great to see software improvements that make better use of that large internal screen. 

Rumors suggest at least some of those wish list items might be in the cards for Samsung's next large-screened foldable. Leaker Ice Universe claims to have published a list of specifications for the Z Fold 4 on Twitter. According to the leaked specs, the Z Fold 4 could have a Qualcomm Snapdragon 8 Plus Gen 1 processor, the same screen size as the Z Fold 3 inside and outside, a triple camera system with a 50-megapixel main lens like the Galaxy S22 and the same 4,400-mAh battery. 

Samsung launched the Galaxy Z Fold 3 and Galaxy Z Fold 2 in August 2021 and 2020, respectively, while the first Galaxy Z Fold was released in September 2019. With that in mind, it seems likely that we'll see the next Z Fold at Samsung's Aug. 10 Unpacked event. 

A person holding the Flex S concept with screen unfolded and folded

Samsung's Flex S concept

Sean Booker/CNET

A new type of Samsung foldable

Foldable phones like the Galaxy Z Fold and Z Flip are still relatively new to most people. But Samsung is already thinking about what might come next, as the company proved at CES 2022 when it showcased several new foldable concepts. If accurate leaks hold true, one of those gadgets could become more than a concept soon enough.

In what seems to be a since-deleted tweet, Ice Universe previously said Samsung was planning to launch a "mysterious" third foldable device this year. But Ross Young, analyst and CEO of Supply Chain Consultants, replied that it may have been pushed back to 2023. 

Of the concepts Samsung demonstrated recently, I'm most excited about the Flex S. This concept folds like an accordion and has two hinges, resulting in what looks like three display panels joined together. It can be used as a regular phone when completely folded, but unravels to become a tablet-sized display that looks larger than the Galaxy Z Fold 3. 

When it comes to foldables, I typically prefer devices that offer more screen space -- like the Galaxy Z Fold 3 -- over flip-phone-style devices. Regular phones are already compact enough, so I see more value in having a phone that can provide more screen space for studying and watching videos when I need it. The Flex S concept from CES 2022 seems like an evolution of the Galaxy Z Fold in that regard.

Only Samsung knows what's next in its pipeline. But considering competitors like TCL are also publicly experimenting with new foldable designs, it wouldn't be surprising to see another idea from Samsung in the near future. Aside from remaining competitive, market research indicates that sales of foldables are starting to accelerate, giving Samsung more incentive to remain a forerunner in this space. 

The rear of the Galaxy S21 FE

The Galaxy S21 FE.

Lisa Eadicicco/CNET

Samsung Galaxy S22 FE

Samsung's "Fan Edition" smartphones are a more affordable alternative to its Galaxy S series devices. The Galaxy S20 FE launched in 2020 as a cheaper version of the Galaxy S20, but the Galaxy S21 FE didn't arrive until early 2022 -- just ahead of the Galaxy S22's debut.

That makes it difficult to know when Samsung could release the Galaxy S22 FE, if it does so at all. A rumor from the blog Sam Mobile indicates Samsung may have scrapped the Galaxy S22 FE. Doing so would be a smart move for Samsung, mostly because the Galaxy S21 FE felt lost in the company's lineup between the Galaxy S22 and budget-friendly Galaxy A series. 

That said, I do think there's an opportunity for Samsung to release a phone that's a step up from the $450 Galaxy A53 but isn't quite as expensive as its next flagship Galaxy S phone. A Galaxy S22 FE priced at $600 with a slightly larger screen and longer battery life than the Galaxy S22 could be a really compelling option. The problem with the $700 Galaxy S21 FE, in my opinion, was that the price gap between the FE and S22 may not have been big enough to make it stand out. 

Samsung may be best known for its Galaxy smartphones when it comes to mobile devices. But products like the Galaxy Watch 4 and Galaxy Buds prove the company has been putting more of a focus on smartphone-adjacent devices, too. As for what's next after smartwatches and earbuds, that's a question only Samsung can answer. But I'm still hoping to see a pair of smart glasses one day.

Fri, 05 Aug 2022 18:00:00 -0500 See full bio en text/html https://www.cnet.com/tech/mobile/most-exciting-samsung-gadgets-we-want-in-2022-and-beyond/
Killexams : GM's 'EV Live' online showroom is here to answer your most pressing EV questions

It's been a while since EVs shed their fringe curiosity reputation and become a mainstream transportation technology, but they're still not yet ubiquitous enough that the general public is really comfortable with the vagaries of their day to day use. Basically, EVs are the shiny new toy and people still have questions. GM is here to answer them. The company announced on Monday that it is opening an online showroom/studio, dubbed EV Live, that will host Q&A sessions with the general public about electrification, the ins and outs of EV ownership and GM's Ultium 360 charging network and electric vehicle offerings.

The free service will allow anyone in the US, over the age of 18, with an internet connection to contact one of GM's EV liaisons to "answer EV-related questions in real-time and supply virtual tours of the EV Live studio." That studio will feature mockups of GM's home and public chargers, the company's battery technology, and of course GM EVs. The liaisons will be able to speak on a wide range of subjects — from the engineering and chemistry that goes into the batteries, to explaining the home charger installation process and select a certified vendor — but don't expect the answers to be all-encompassing.     

"If somebody's got a question about a Tesla battery pack, I'm sure they've done a lot of resources at their fingertips," Hoss Hassani, GM vice president of EV Ecosystem, said during a press call on Friday. "We want to talk to people about EV considerations overall where the opportunity presents to talk specifically about the GM advantage."

"We are not looking for our EV specialists to offer any editorial commentary, or get into a political discussion about federal policy, or state policy, or any of that," he added. The showroom is focused primarily on electric cars, trucks and SUVs but Hassani hinted that ebikes, electric ATVs and other offroad electric transports could eventually become subjects of discussion as well. 

GM expects both prospective EV buyers and accurate purchasers to find value in this service. "If you're someone who owns an EV, if you drove off a lot and then realized — like many of us do — 'oh shoot, I have a whole bunch of questions that I didn't get answered,' this is an awesome place to come to to understand how you can make the most of what you're already driving," a GM representative noted during the call.  

Visitors will be able to schedule a live one-on-one tour with a liaison — on-demand live group tours and prerecorded walkthroughs are coming later this year — and ask questions either through voice or text chat. But before you go whipping out your junk on camera, know that the liaisons will not abide. 

"The staff are empowered," Hassani said. "If they find a conversation is just headed in a direction that is untoward, or that somebody is treating them inappropriately... well, it's very easy to disconnect the call." The studio will be open Monday to Thursday from 9am to midnight ET, Friday from 9am to 9pm ET, and Saturday to Sunday, 11am to 7pm ET.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.

Mon, 25 Jul 2022 08:15:00 -0500 en-US text/html https://www.engadget.com/gm-ev-live-online-showroom-answer-ev-questions-133009953.html
Killexams : Everyone's Talking About Baby Botox, But What Is It, and Is It Right for You?

It’s not uncommon for the word “Botox” to conjure images of frozen faces, permanently surprised expressions, or smiles that just don’t look quite right. This is clearly not the average person’s goal, which begs the question: Is smoothing wrinkles really worth it if you can no longer make the typical human facial expressions? For many of us, the answer is no.

Enter: Baby Botox. The hottest new trend in cosmetic dermatology. This procedure touts the ability to smooth wrinkles without any of the frozen-in-your-face look or feeling.

If this sounds intriguing to you, you’re not alone. Baby botox has soared in popularity. But how is baby botox different from traditional botox? And how does it work? Let’s break it down.

Related: Botox and Fillers Are Both Popular Procedures—So Which One's Right for You? Dermatologists Explain

What is Baby Botox?

According to Dr. Samantha Ellis, a Board-Certified Dermatologist and Clinical Instructor of Dermatology at UC Davis,“‘baby" Botox is a concept in aesthetic medicine that typically refers to the use of low doses of Botox to subtly soften certain facial expressions.” This can help you achieve results like lifting the brows, minimizing frown lines and reducing wrinkles that start to develop from making the same facial expressions year after year.

The term baby Botox has really only been around for a few years—a quick look at Google trends will tell you that interest has risen steadily since 2019—but according to Dr. Ellis, baby Botox is still Botox, just with a new “coined term” for the desired results. As she explains it, “I think the term originated because getting ‘regular’ Botox has been a bit stigmatized and patients tend to associate it with a ‘frozen’ or unnatural look."

The reality though, is that all Botox can lead to results like minimizing facial lines, raising eyebrows and reducing wrinkles without reducing your movement in a way that’s noticeable, as long as it's injected at the right dose and location for the person’s musculofascial structure. “I think some people assume only 'baby' Botox can yield these results,” says Dr. Ellis. But the reality is that “all Botox should have the same effect: rejuvenating and refreshing the face without distorting someone's features or making them look overdone,” she continues.

How Many Units of Botox is Baby Botox?

It’s impossible to supply hard and fast rules about how many units of Botox a person will need. As Dr. Ellis explains it, “The reality is, everyone's face is different, and the dose of Botox used should be based on their unique anatomy and desired cosmetic outcome.” Botox injections are measured in units that can be distributed in the desired locations, including the forehead, eyebrows, around the eyes, sides of the nose and the mouth.

How many units and where they’re injected “depends on a person's unique anatomy, their muscle strength and movement patterns, and the areas being treated,” says Dr. Ellis. For example, treating the upper face, which includes the glabella (or “11” lines) between the brows, crow's feet and forehead would typically require between 15 and 30 units.

How Much Does Baby Botox Cost?

The American Society of Plastic Surgeons (ASPS) reported in 2019 that a single unit of Botox costs around $10 to $15, so a treatment using 30 units would cost somewhere around $400. “The duration of Botox, at least in part, depends on the dose used, and I find that 'baby' Botox often starts wearing off about four to six weeks faster than 'regular' Botox,” says Dr. Ellis. She communicates to her patients that they will likely see a significant return of muscle movement in six weeks. In that sense, it is definitely less cost-effective than regular Botox, which can last three to four months.

Related: How Long Does Botox Last?

Is Baby Botox Right for You?

According to Dr. Ellis, the popularity of the term “baby Botox” has led to a lot of requests for this treatment approach in her office. But this can also have a downside. “In my mind, using 'baby' Botox is using fewer units than I would typically recommend,” she explains. In fact, she typically reserves a baby Botox approach for patients who are new and nervous about the procedure or potential side effects. Otherwise, baby Botox is really what she gives to patients who don’t need a higher dose to get the desired results due to their facial muscles and anatomy. “If I happen to be using a low number of units on a patient because their anatomy and muscle movement lends itself best to that small dose, I don't consider it 'baby' Botox, just appropriate Botox for them!”

So, is baby Botox right for you? It might be, especially if you’re nervous about getting Botox for the first time. In that case, requesting baby Botox might help you ease your way into the world of Botox, and see how the experience goes for you. But eventually, with what we’ve learned from Dr. Ellis, it makes sense that down the line you’d leave the dosage decision to the professional, who has been trained to evaluate your unique facial anatomy and recommend a treatment that will supply you the best results.

Up next: Botox Is an Effective Treatment for Migraines—but Is It Safe? Doctors Weigh In

Sources:

Wed, 03 Aug 2022 08:09:00 -0500 en-US text/html https://www.yahoo.com/lifestyle/everyones-talking-baby-botox-200927927.html
Killexams : Using LinkedIn Pics And Other Clues To Guess Job Applicants’ Races And Ethnicities Is Wrong

Too many well-meaning professionals engage in the problematic practice of looking at LinkedIn profile pictures to make what I call ‘facial determinations’ about applicants. Meaning, if prospective hires appear to be Black, those persons are presumably Black. But what if some are very light-skinned and don’t meet the assumer’s threshold of Black determination?

Everything about this is inappropriate and very likely illegal. Company policies don’t explicitly instruct people involved in hiring processes to guess applicants’ races and ethnicities. Notwithstanding, the practice is far more common than it should be.

Hiring managers, search committee members, and at times, certified HR professionals and recruiters who really should know better use this method as a shortcut to satisfy their organization’s diversity mandate. “How else will we know if someone is a person of color,” is the question that leads employers to LinkedIn (or at times Google Images).

Perhaps the worst thing about this is that applicants – people of color and white people, alike – don’t even know their racial identities are being decided for them. While LinkedIn photos exacerbate this problem, at least three variations of it have existed for decades.

First, applicants with Asian-sounding last names are typically presumed to be Asian. The same occurs with Latino-sounding surnames. This fails to consider the possibility of last name changes resulting from adoptions and marriages. A white woman executive who is married to a Latino man recently told me that recruiters frequently contact her about jobs because her last name signals to them that she would contribute to their demographic goals. Unbeknownst to her, she once benefited from this assumption; the people who hired her didn’t realize she was white until long after she started the job and mentioned it in a speech.

A second longstanding practice is presuming that applicants are Black if they attended Historically Black Colleges and Universities. Highly likely in most instances, yes. Absolutely for every HBCU, no. Albany State, the public HBCU in Georgia from which I graduated, was 91% Black when I was a student there in the late-1990s. The remaining 9% was comprised of students of color from other races, plus some white classmates. During the 2021-22 academic school year, 78% of undergraduates at my alma mater were Black, which means 22% of them weren’t. According to 2020 U.S. Department of Education data, nearly one-quarter of students enrolled at HBCUs aren’t Black.

Using organizational affiliations listed on someone’s résumé to guess that person’s race is a third problematic practice that has been used for years. Alpha Kappa Alpha, the historically Black sorority of which Vice President Kamala Harris is a member, has more than 325,000 members. Not all of them are Black. Here’s a different example: just because someone was a Latinos Unidos member in college doesn’t mean that person is Latino; maybe it’s a white person who majored in Latin American Studies or a culturally curious collegian who sought to learn more about different ethnic groups.

Also, not all members of corporate AAPI employee resource groups (ERGs) are Asian, Asian American, or Pacific Islander. Last month, I attended a company’s Black Engagement Network event at which several employees who aren’t Black were proudly wearing the ERG’s official t-shirt; they did so because they’re members of that network — allies and supporters of their Black colleagues.

Companies need clear policies that forbid relying on LinkedIn and other clues to make facial determinations about applicants. The consequences of being caught doing this must be severe, well communicated, and consistent. At very least, this has to be included in trainings for all employees who are involved in hiring processes. Perhaps they should be asked to certify at the end of each search that they didn’t misuse LinkedIn, Google Images, and other sources to determine applicants’ races and ethnicities. Obviously, LinkedIn can and should continue to be permitted for other purposes.

In most instances, facial determinations and clue seeking occur because people engaged in search processes have no information about how applicants identify racially. Yet, they are told to do more to increase diversity across all levels of the organization. But how without data? One obvious way to fix this is offering applicants the option of self-reporting their races and ethnicities. Here’s what will likely happen: most people of color will report, a small number won’t; and most of the people who elect not to disclose (there usually aren’t very many), will be white.

Hiring people because of their race is unlawful in most contexts. However, it isn’t illegal or otherwise wrong to supply applicants the option of self-disclosing an important piece of information that will help businesses be more mindful and accurate in their diversification efforts. It incontestably beats having employees going to LinkedIn to determine if an applicant with the last name Lee looks Asian.

LinkedIn, Indeed, Zip Recruiter, and other massive talent search engines have a helpful role to play. Like internal company HR job application websites, these platforms should supply applicants the option of self-reporting their races and ethnicities, and choosing whether to have their responses appear in their profiles. Doing this responsibly and legally necessitates offering guidance to companies that use these tools. LinkedIn and others must strongly insist that persons who disclose their races and ethnicities not be discriminated against, and that companies avoid hiring someone only because they are Asian American, Black, Indigenous, Latino, Pacific Islander, or multiracial… and certainly not hiring people simply because they are white.

Lastly, some organizations require applicants to write a short statement explaining why diversity is important to them and what they’d do to advance DEI if they’re offered the position. I am a strong proponent of these statements, especially when they are used as a serious factor in hiring processes. This is a place where people of color may (or may not) elect to disclose their racial and ethnic backgrounds. Forcing them to do so cannot be a mandatory component of the statement response.

Tue, 26 Jul 2022 12:00:00 -0500 Shaun Harper en text/html https://www.forbes.com/sites/shaunharper/2022/07/27/using-linkedin-pics-and-other-clues-to-guess-job-applicants-races-and-ethnicities-is-wrong/
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