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Killexams : Google Certified resources - BingNews https://killexams.com/pass4sure/exam-detail/Apigee-API-Engineer Search results Killexams : Google Certified resources - BingNews https://killexams.com/pass4sure/exam-detail/Apigee-API-Engineer https://killexams.com/exam_list/Google Killexams : Google replaces its Webmaster Guidelines with Google Search Essentials

20 years is a long time, especially in internet days and that is how old the original Google Webmaster Guidelines are. Google has done a major refresh of those Webmaster Guidelines today, and with that, also renamed it to Google Search Essentials.

Why the change. Outside of it being two decades old, Google said “a lot has changed since 2002” with the internet and Google Search in general. The updated guidelines are streamlined, simplified, and have been updated “to ensure people have clear guidance for how to build sites that serve people well,” a Google spokesperson told Search Engine Land. Google also told us the “goal is to make this guidance useful and easier to understand and to help site owners focus on things that matter for your site.”

What changed. Yes, while Google has made many updates over the years to the old Google Webmaster Guidelines, Google decided it was time for a major refresh. Here is an overview of what has changed.

  • Name change: From Google Webmaster Guidelines to Google Search Essentials, because, well, Google doesn’t think webmaster is a term used much these days and/or it is too narrowly focused. This is similar to Google dropped the named Webmaster Tools for Search Console in 2015.
  • Technical requirements: Google has published a new section to help people understand how to publish content in a format that Google Search can index and access that content. 
  • Spam policies: Google has updated its guidance for the Google Search policies against spam, “to help site owners avoid creating content that isn’t helpful for people using Search,” Google said. Note that most of the content in these spam policies has already existed on Google Search Central, Google did however make a few additions to provide clearer guidance and concrete examples for issues like deceptive behavior, link spam, online harassment, and scam and fraud, the company told us.
  • Key best practices: Google has also published new guidance with key best practices that people can consider when creating sites, to create content that serves people and will help a site be more easily found through Google Search. 

Other changes include organizing the content in a more logical structure and consolidating similar pages. Google did explain that generally, they haven’t changed the content much in those areas.

Google also documented more changes here, writing:

Why we care. The Webmaster Guidelines has been the go-to resource for SEO best practices in Google Search for the past two decades. Changing the name and updating this resource is a big deal for many SEOs.

SEOs, webmasters (we should not use that word), site owners, publishers, and anyone who owns or manages a website should review the new Google Search Essentials.

New on Search Engine Land

About The Author

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

Thu, 13 Oct 2022 01:06:00 -0500 Barry Schwartz en text/html https://searchengineland.com/google-replaces-its-webmaster-guidelines-with-google-search-essentials-388676
Killexams : Google's New Technology Could Be the Next Big Thing for Remote Workers

As remote work becomes an increasingly permanent fixture in many corporate workers' lives, using technology in creative ways has become crucial in keeping up team rapport and communication.


Although that's mostly done through Zoom and other video chat functions, Google is taking it one step further by rolling out what could be the next big thing for remote workers and client-facing employees around the world — hologram meetings.

Google has been working on the technology, dubbed "Project Starline," for several years, but made it public last spring.

Google explained that the new technology will appear "like a magic window, where users can talk, gesture and make eye contact with another person, life-size and in three dimensions. It is made possible through major research advances across machine learning, computer vision, spatial audio and light field display systems."

The company announced that it will expand the testing of Starline to other "enterprise partners" across a multitude of industries, such as technology, healthcare and sales. Google already has several prototypes set up in booths in its U.S. offices.

Among the companies to experience the new "early access" rollout are Salesforce, WeWork, T-Mobile and Hackensack Meridian Health. The companies will test the product using prototypes that Google installs in their offices.

"We want the Project Starline experience to feel natural, as if the person is sitting in the same room as you," Google said in a release. "More broadly, we are eager to enable workforces to feel energized and productive when collaborating from afar."

The company did not elaborate on what its full rollout plan is (namely when the technology will be widely available to other companies and organizations on the platform) but said that it hopes to share results and key findings from the early access program "next year."

Google's parent company, Alphabet, is down just over 25% in a one-year period as of Monday morning.

Mon, 17 Oct 2022 03:15:00 -0500 Emily Rella en text/html https://www.entrepreneur.com/business-news/google-is-expanding-testing-of-its-hologram-video-chatting/437339
Killexams : Just Because Ranking Top In Google Is Hard, It Doesn't Mean You Can't Succeed

We all know that ranking well for competitive terms in Google Search is not as easy, or even a fraction as easy, as it was two decades ago. This is because of many variables including but not limited to Google's algorithms getting better and there being a lot more competition.

But that does not mean SEO is dead or you should provide up and not try to start a competing business with others. You just need to take the time and effort to compete. The same logic applies to offline success as it does with online success. You can't just start a new brand of soda and expect to compete with Pepsi or Cola overnight, it takes time, resources, marketing and a good product.

John Mueller of Google responded to a complaint about SEO being too hard for news businesses to even bother trying. The question was "is SEO dead? I mean, starting with a new website these days it is basicly impossible to outrank high authority websites. So many high DA showing up in the SERP. What can we do with a new website?"

John's response was solid, he said "If you mean it should be trivial to out-rank long-existing, legitimate businesses with some SEO tricks, then yes, that kind of SEO is long dead. It's not enough to throw some keywords on a page to make it useful to users."

Here are those tweets:

I mean, there is truth to that. While it is not easy to rank anymore in Google Search, it is not impossible. It will take a lot of effort, a lot of resources and a lot of devotion but it can be done over time.

Forum discussion at Twitter.

Thu, 13 Oct 2022 23:21:00 -0500 Barry Schwartz text/html https://www.seroundtable.com/ranking-top-in-google-is-hard-34239.html
Killexams : Google to Let Some Customers Pay for Cloud Services With Cryptocurrency
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(Photo: Traxer/Unsplash)

At the start of its annual Cloud Next conference on Tuesday, Google announced that it would begin allowing select customers to pay for cloud services using cryptocurrency in 2023. Google will facilitate this update through a partnership with Coinbase, a cryptocurrency exchange platform. As part of the deal, Coinbase will use Google Cloud’s computing power to process blockchain records at scale. Coinbase will also leverage Google’s machine-learning capabilities to provide customers with key insights regarding crypto trends. Over time, the platform will gradually transition its data from Amazon Web Services to Google Cloud after several years of using the former.

Google, meanwhile, will use Coinbase Commerce to trade and store cryptocurrencies, allowing some Cloud customers to pay for services in select tokens. At an undisclosed point in the future, Google will use Coinbase Prime (the brand’s premium offline crypto storage) for secure custody and reporting. Coinbase will take a cut of each crypto transaction behind the scenes. Neither Google nor Coinbase specified which cryptocurrencies would be accepted, but Coinbase Commerce typically helps businesses accept and convert major tokens such as Bitcoin, Dogecoin, Ethereum, USD Coin, and Tether USD.

(Photo: Mitchell Luo/Unsplash)

As for who will be eligible to pay in crypto next year, that’s unclear as well. In an interview with CNBC, Google Cloud VP and head of platform Amit Zavery vaguely said the service “will initially accept cryptocurrency payments from a handful of customers in the Web3 world who want to pay with cryptocurrency.” Whether this “handful” will be randomly selected or carefully picked based on internally-recognized criteria is uncertain.

The partnership is one of many latest moves by Google to invest in the crypto space. Earlier this year, research firm Blockdata revealed that Google’s parent company Alphabet had invested more in blockchain companies than any other corporate entity between September 2021 and June 2022. On its own, this isn’t particularly interesting. Tech companies like Samsung, PayPal, and Microsoft followed closely behind, all likely for the same basic reason: to Strengthen their own offerings. (As Google has obviously decided, it can be convenient to dip into a digital wallet to pay for digital services.)

But the blockchain has been having a notably difficult time as of late, with the most popular cryptocurrency, Bitcoin, down 59 percent for the year. Not only are cryptocurrencies not immune to the woes plaguing the rest of the fiscal world, but they’re still largely speculative, leaving them open to macroeconomic forces, said a Cornell University economics professor in an interview with NPR. Combine that with unique circumstances like Ethereum’s latest switch to the less environmentally impactful proof-of-stake (a move that has brought the coin’s price down 65 percent) and you have a bit of a volatile system on your hands.

Despite that, Google appears to be all-in. It’s a bold strategy—let’s see if it pays off.

Now Read:

Wed, 12 Oct 2022 01:03:00 -0500 Adrianna Nine en-US text/html https://www.extremetech.com/internet/340171-google-to-let-some-customers-pay-for-cloud-services-with-cryptocurrency
Killexams : What Is the Google Voice Scam, and How Can You Avoid It?

Google Voice scams turn a security measure into a loophole for fraud. Here's how to protect yourself.

These days, online scams and phone call scams are a dime a dozen. But while you may be familiar with car extended warranty scams and other cons that regularly make the news, you’re probably less familiar with Google Voice scams. And yet they’re more common than you may think. In January 2022, the Federal Bureau of Investigation issued a formal warning to consumers about the scam, and as of September 2022, the Identity Theft Resource Center reported that nearly half the complaints it received were about Google Voice scams.

Here’s how it works: You’re selling an iPad online, and you get a message from someone who absolutely loves it and is eager to buy it immediately—sight unseen— for your full asking price, or even a bit more. But could you just do a little something for them first to prove you’re legit? All they ask is for you to text them a six-digit code that Google will send you. Sure enough, the code pops up in your texts. You might think it seems a little strange, but it can’t hurt to reassure them, right? After all, you don’t want to miss this opportunity. They’re kind of in a hurry, so can you do it already and—

Stop! You’re about to get seriously scammed. Keep reading to find out everything you need to know about Google Voice scams and other two-factor authentication scams—plus tips for avoiding these common cons.

Get Reader’s Digest’s Read Up newsletter for more tech, humor, cleaning, travel and fun facts all week long.

What is a Google Voice scam?

Bad guys can do a whole lot with just your phone number, so if you include it in a post when selling items online, don’t be surprised if fraudsters jump at the chance to swindle you out of money.

In fact, your phone number and that verification code are all a scammer needs to set up a Google Voice number attached to your phone number, says Matt Hathaway, a cybersecurity expert and the chief marketing and strategy officer at TrueFort, a cybersecurity company.

Scammers can then use the Google Voice number to perpetrate more scams, which will be traced back to you, not them, says Oliver Noble, a cybersecurity expert at NordLocker, a company that secures information in the cloud. They may also use that code as a way to break into your Google account and other accounts that use two-factor authentication, like your email, or to get additional information about you that they can use to steal your identity, he adds.

How the Google Voice scam works

Google Voice provides free U.S. phone numbers, allowing users to make calls and send messages via the web or any mobile device. But the service isn’t a free-for-all—you’ll need a Google account and a U.S. phone number to connect it to.

“The weak link that is easily exploitable by scammers appears during the sign-up process, when users receive a text message with a Google Voice verification code,” says Noble. Ironically, the two-factor authentication code is Google’s way of making it harder for bad actors to use random phone numbers to sign up for Google Voice. But scammers capitalize on human trust to get around it.

So what’s a simple way to trick people into giving a stranger that six-digit verification code? Promise them something they want. Scammers usually offer to buy an item you’re selling on Craigslist or Facebook Marketplace, rent an apartment you’ve listed or return a lost pet.

In the next phase of the con, the scammers use your phone number to sign up for a Google Voice number, then tell you they simply need to prove you’re real, prove you own the item or pet, or even prove you’re not a scammer. The excuses are endless and always fake. The entire goal is to trick you into giving them a verification code.

Adding a sense of legitimacy (and fooling you even further) is the fact that the code comes from Google. That’s because the scammers have signed up for Google Voice with your number, and Google automatically sends a six-digit code to your phone. provide the code to scammers, and they’ll use it to connect their scam account to your real number. And you’ll never hear from them again.

Red flags of Google Voice scams

The primary tip-off that someone is trying to pull a Google Voice verification code scam is that they tell you they are going to send a code to your phone and ask you to read it or text it to them.

But there are a few more-subtle red flags you should always be on the lookout for when it comes to a Google Voice code scam or, for that matter, any other scam, says Hathaway.

  • Provoking a strong emotion. It’s easier to manipulate you if you’re very excited, scared, angry or greedy, because you’ll be more willing to overlook other red flags. Scammers may also tell you a sob story—saying the item is for a dying child, for instance—to prey on your empathy.

  • Creating urgency. If you feel like you have to act fast to close on the amazing deal or get your beloved pet back, then you’ll be more likely to ignore your instincts.

  • Offering a deal that is too good to be true. Time is of the essence for these scammers, so they don’t want you to think twice about accepting their offer. They’ll often offer more than your asking price for a quick resolution.

  • Confusing details. Don’t forget that phone numbers and emails can be “spoofed,” so it may seem like you’re corresponding with a legitimate person or company rather than a scammer. Pay attention to any details that don’t seem logical or correct. That’s a sign you’re talking to a con artist.

How to avoid getting scammed

Bottom line: Never, ever provide a verification code to anyone for any reason. Two-factor authentication—having a secure code in addition to entering your password—is one of the best ways to stay safe online, but you negate that protection if you provide out the code. Remember, the only time you should be using these codes is when you type them into a website yourself to verify your identity for the organization that sent you the code, says Noble.

If someone is preying on your emotions, pressuring you to hurry or offering something too good to be true, or if their details don’t add up, take a step back and reassess what’s happening. These pro tips will also keep you safe from gift card scams, Amazon scams and bank scams.

What to do if you’ve been scammed

If you’ve fallen victim to the Google Voice scam, don’t panic or feel guilty. You’re not dumb or a sucker—these scammers are smart and do this all day, every day. Feeling ashamed or angry will only keep you from acting quickly, and time is of the essence.

Immediately change your Google password and any passwords associated with accounts linked to your phone number, says Noble. Don’t forget social media accounts, utility companies and banks, as they all use your phone number. As you update, focus on password security. Pro tip: Using a password manager can help you keep track of multiple complex, unique passwords.

Turn on two-factor authentication if you don’t already have it. And commit to never again sharing authentication codes with anyone.

Google’s website offers clear steps for reclaiming your phone number from Google Voice. This should be the only recovery help you seek—and that’s crucial to keep in mind, because thieves often run recovery scams.

Once the Google Voice scam is complete, the same fraudster or an associate may reach out to you again, pretending to be someone who can fix the issue or reclaim your number, lost items or money—for a fee. This is a common scam, and it does nothing to help you. You’ll just lose your money. Do not provide people offering recovery services any passwords, usernames, phone numbers or verification codes.

Safe buying and selling tips

When buying or selling items online, listing or renting an apartment or home, posting about a lost pet, or doing anything else that would require people to contact you, our experts offer these tips for staying safe and avoiding scams:

  • Don’t list your real phone number. Set up a Google Voice number yourself and provide that one to people instead.

  • Stick to email communications. Plenty of scams take place through email, but Google Voice scams won’t work if scammers don’t have your phone number.

  • Don’t accept money or pay through Zelle, Venmo or Cash App; personal checks, bank checks or cashier’s checks; or Western Union or wire transfers.

  • For local transactions, ask to meet in person at a police station, grocery store or other public place. Most scammers aren’t even in the same country, so this will weed out a lot of bad actors.

  • For transactions that require shipping, conduct the transaction through a secure buying and selling site, like eBay or Poshmark, and do not have any contact outside that site.

“The best way to avoid scams, in general, is to force others to earn your trust,” says Hathaway. “Do your own research and question everything.”


  • Matt Hathaway, cybersecurity expert and chief marketing and strategy officer at TrueFort
  • Oliver Noble, cybersecurity expert at NordLocker
  • Federal Trade Commission: “The Google Voice Scam: How This Verification Code Scam Works and How to Avoid It”
  • Federal Bureau of Investigation: “Oregon FBI Tech Tuesday: Building a Digital Defense Against Google Voice Authentication Scams”
  • Fox 26 Houston: “Nearly Half of Complaints to Identity Theft Resource Center Were About Google Voice Scam”
Fri, 14 Oct 2022 10:04:00 -0500 en-US text/html https://www.rd.com/article/google-voice-scams/
Killexams : Google’s Pixel 7 Packs a Beefed-Up Security Chip

When Google launched its flagship Pixel 6 and 6 Pro smartphones last year, the company touted its Tensor “system on a chip” and dedicated Titan M2 security chip as being designed to underpin a new generation of security and privacy features. Now, as it releases Pixel 7 and 7 Pro, the company said on Tuesday that it is building on that foundation with the new Tensor G2 processor, expanded independent security certifications for Titan M2, and software features like an upcoming built-in Android VPN to protect user privacy while maintaining performance.


This content can also be viewed on the site it originates from.

Google spent three years subjecting Titan M2 to testing by the third-party lab SGS Brightsight. The chip now has an array of Common Criteria hardware security certifications, the same process that smartcards, SIM cards, and bank card chips go through. Titan M2 passed the highest hardware vulnerability assessment, meaning that it is highly resistant to physical attacks, an area that has been increasingly important to chip makers in latest years.

“This testing emulates the sophistication of state-sponsored attacks, someone who’s got almost unlimited resources and determination,” says Dave Kleidermacher, vice president of engineering for Android security and privacy. “At Google and for Pixel, we talk a lot about the exploit cost. Nothing is ever perfect—there are going to be vulnerabilities and exploits—but we want to always continually raise the cost to the attacker.”

With Pixel 7 and 7 Pro, Google is continuing to expand its efforts on what the company calls Protected Computing. The goal is to restrict how and when user data can be accessed, de-identify and anonymize data when it must be used, minimize the amount of identifying data that is generally produced about a user, and keep as much processing out of the cloud and on users’ devices as possible. On Pixel devices, Google has control of both hardware and software, which the company says allows it to plan strategically and maximize security and performance rather than having to make tradeoffs.

Though the privacy and security benefits of VPNs are somewhat debated for the average user, VPN by Google One will be released as a built-in service for Pixel 7 and 7 Pro by the end of this year for users who want to encrypt their network traffic and shield their IP address from mobile networks and internet providers. Google points out that, historically, users who wanted to add a VPN on mobile needed to download a third-party option instead of having an optimized and integrated service.

VPN by Google One is open source and aims to address some classic concerns about VPNs by separating authentication and key management for encryption onto distinct servers that can't access each other. In essence, the service is set up to blind itself such that even a rogue insider would not be able to determine who you are and what your browsing history is by compromising the service. Google also says that it does not log user browsing data, though the company says it does record some anonymized, aggregate metrics. In addition to publishing a breakdown of how the service works, Google also commissioned and published an independent audit from NCC Group on VPN by Google One’s security. 

“We’re investing quite a lot in making sure we have extensive first-party and third-party audits, reviews, certification, and analysis to see that we really are providing verifiable security and privacy guarantees,” says Jesse Seed, Google’s product manager lead for silicon security.

Just as Pixel 7 and 7 Pro have logged mostly incremental improvements in their feature sets, the security and privacy changes aren’t revolutionary. But Kleidermacher and Seed emphasize that the changes this year are hard-won—and with so many digital threats to contend with, both for high-risk targets and regular users, every little bit counts.

Tue, 11 Oct 2022 07:26:00 -0500 en-US text/html https://www.wired.com/story/google-pixel-7-pixel-7-pro-tensor-g2-android-vpn/
Killexams : Google Maps Expands Activities Offerings

Today’s edition of Skift’s daily podcast looks at some positive business travel news, Google’s expanding travel reach, and Delta’s air taxi investment.

Good morning from Skift. It’s Wednesday, October 12. Here’s what you need to know about the business of travel today.

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Episode Notes

Business travel is still not back to pre-pandemic levels, but it is making steady progress. Take United Airlines, which recorded a post-Labor Day increase in corporate travel bookings that brought them up to 70 percent of 2019 levels, reports Edward Russell, editor of Airline Weekly, a Skift brand.

Glenn Hollister, the company’s vice president of sales strategy and effectiveness, said United doesn’t see any changes in corporate booking activity during the rest of 2022. The Global Business Travel Association has said it doesn’t expect the sector to make a full recovery until 2026.

Next, Google has taken a major step in making Google Maps an even more critical resource in trip planning. The tech giant announced on Tuesday that it’s now expanding its Things to Do feature into Google Maps, reports Executive Editor Dennis Schaal in this week’s Online Travel Briefing.

Richard Holden, Google’s vice president of travel products, said travelers will be able to compare the prices of attraction tickets, for example, in Things to Do on Google Maps. Google started displaying ticket booking links in Google Search last year to help travelers quickly compare admission prices across different partners.

In addition, Google said it’s in the initial stages of introducing links in Google Search for tours connected to attractions. Schaal cited a combined tour of the Vatican and the Colosseum as an example.

Finally, Delta Air Lines had been hesitant to become involved in the growing electric air taxi market. But the Atlanta-based airline has finally joined the fray, with plans to invest as much as $200 million in electric air taxi developer Joby Aviation, reports Rusell, editor of Airline Weekly, a Skift brand.

Delta will initially invest $60 million in Joby, a figure that could increase to $200 million if Joby meets certain development milestones. The deal could bring Delta into the electric air taxi market as soon as 2024. However, Russell writes that timeline is suspect due to uncertainty surrounding the certification of such aircraft.

Delta joins rivals such as American Airlines and United Airlines in the electric air taxi market amid an industry push to increase travelers’ trips to and from nearby airports. Delta and Joby plan to transport passengers in the Los Angeles and New York markets initially before expanding to other areas.

Wed, 12 Oct 2022 02:09:00 -0500 en-US text/html https://skift.com/2022/10/12/google-maps-expands-activities-offerings/
Killexams : Google On The Use Of AI Images

In a latest Search off the Record podcast, Google’s Lizzi Sassman and John Mueller discussed the use of AI generated images on websites.

Some of their opinions might seem surprising given how AI generated text content is treated by Google.

John Mueller highlighted inherent limitations in the AI image generator technology.

Automatically Generated Content

Automatically generated text content is prohibited for Google search within the limited context of the use of it for manipulating the search results.

Google’s guidelines on autogenerated content states:

“In cases where it’s intended to manipulate search rankings and not help users, Google may take actions on such content.”

Google’s John Mueller is also on record stating that AI generated text content is considered spam:

“For us these would, essentially, still fall into the category of automatically generated content which is something we’ve had in the Webmaster Guidelines since almost the beginning.

My suspicion is maybe the quality of content is a little bit better than the really old school tools, but for us it’s still automatically generated content, and that means for us it’s still against the Webmaster Guidelines. So we would consider that to be spam.

…But for us, if we see that something is automatically generated, then the webspam team can definitely take action on that.”

And perhaps in a sign of the fast pace of technological evolution, there are gray areas within Google’s prohibitions on auto-gen content.

For example, using automatic text translation to generate content is against the guidelines except in cases where a human reviews and curates the content.

In the above cited guideline on autogenerated content, autotranslated content is prohibited with the following statement:

“Text translated by an automated tool without human review or curation before publishing.”

Google also allows automatic generation of meta descriptions, presumably because meta descriptions are not used for ranking purposes.

“For larger database-driven sites, like product aggregators, hand-written descriptions can be impossible. …programmatic generation of the descriptions can be appropriate and are encouraged.”

So, Google doesn’t ban AI content across the board, just in certain situations.

AI Generated Images

Given that AI generated content might qualify for ranking in Google Images, one would think that AI generated images are also prohibited.

But apparently, that’s not the case.

Lizzi Sassman and John Mueller discussed hypothetically using AI generated content on Google and they were pretty much okay with it.

This is what they said:

“Lizzi Sassman: Hey! So just to kick us off, I know that you’ve been doing a lot with DALL-E in the Craiyon site, and all these kinds of places to get fun images.

And I was wondering what would you say to using DALL-E to generate images for our site, Google Search Central, if we just started piping that in to refresh our images across the whole site– what would you say to that?

John Mueller: That would be an exciting move.”

The only part where Mueller expresses reservations about using AI for images is when depicting something that should properly be an actual thing, like a screenshot.

Mueller continued:

“I think the tricky part would be if you’re showing screenshots of specific things, and you’re piping that into some machine-art-generated thing, then maybe you don’t necessarily get actual screenshots.

Lizzi Sassman: It could go into an interesting direction. Okay, so it sounds like you’re bought in. Would you do this?

John Mueller: I would try it out. I mean…

Lizzi Sassman: You don’t want to tell me no?

John Mueller: I’m not going to say “no.”

I have no idea what it’d look like. Maybe it’ll look really cool. Or maybe for Halloween, we could do that.”

Limitations of AI Generated Content

The only reservation John Mueller had about AI images is that the technology is based off image datasets and so the ability to generate an image is limited to what’s in that library of images it was trained on.

Lizzi and John continued their discussion:

“I think one of the tricky parts with all of these tools is it builds off a known library of images.

And if there are not enough images reflected there, then whatever you ask is kind of very vague.

So I tried a lot of SEO terms once, and most of the time when it would recognize that this is something like marketing SEO-oriented, it would show me a graph of, like, some bar charts with a line graph
drawing up, and it’s like, “This is SEO.”

It’s like, “Well, it’s kind of like… it’s…”

Lizzi Sassman: That’s like your opinion, man.

John Mueller: Yeah. Exactly.”

AI Images Currently Okay?

Apparently the use of AI images within a website is okay.

Although autogenerated text content is prohibited/limited for ranking in Google Search, surprisingly there was no similar prohibition or caveat discussed about AI generated images and ranking in Google Images.


Listen to the Search Off the Record Podcast

The part about using AI Images begins at about the 34 second mark.

Featured Image by Shutterstock/san4ezz

Sat, 08 Oct 2022 17:01:00 -0500 en text/html https://www.searchenginejournal.com/google-on-using-ai-images/467364/
Killexams : Pixel 7 Pro vs iPhone 13 Pro Max: Google’s new flagship faces an old foe null © Future / Google / Apple null

The Google Pixel 7 Pro has finally been unveiled, and we have a new premium flagship contender for 2022. But how does it compare to one of the very best top-level phones of 2021, the iPhone 13 Pro Max?

While you might think that the iPhone 14 Pro Max is the more natural rival as a close contemporary, it’s significantly more expensive than the Pixel 7 Pro. Could the iPhone 13 Pro Max be the better value choice?

What’s more, can Apple’s outgoing flagship phone stand up to the Pixel 7 Pro spec for spec?

Pixel 7 Pro vs iPhone 13 Pro Max price and availability

The Pixel 7 Pro hit the market on October 13, 2022. Prices start from $899 / £849 / AU$1,299 for the 128GB model, while you can also double your storage to 256GB for $999 / £949 / AU$1,449. In some markets there's even a 512GB option for $1,099 / AU$1,599, but availability is limited.

The iPhone 13 Pro Max was released on September 24, 2021. At launch, it was priced at $1,099 / £1,049 / AU$1,699 for the 128GB model, moving up to $1,199 / £1,149 / AU$1,869 for 256GB, then $1,399 / £1,349 / AU$2,219 for 512GB, and topping out at $1,599 / £1,549 / AU$2,569 for a new 1TB model.

Apple has stopped selling the iPhone 13 Pro Max now that it’s been replaced by the 14 Pro Max, but you can still buy it brand-new from third-party retailers. What’s interesting is that prices from third party retailers haven’t dropped all that much at the time of writing.

Pixel 7 Pro vs iPhone 13 Pro Max design

The Pixel 7 Pro sports a subtle evolution of the Pixel 6 Pro's design, which means that it differs quite a lot from the familiar iPhone aesthetic.

Google’s distinctive camera visor returns for another year, crossing from one edge of the phone to the other. 2022’s model makes that visor a single piece of shiny aluminum, rather than glass, which now seems to emerge from the rim of the device.

The Pixel 7 Pro is a classy bit of kit, and its signature Hazel color is quite striking too. Its green-gray tone matches well with a golden rim and camera module. You also get Snow (white) and Obsidian (black) options, if you prefer.

Apple’s color options for the 13 Pro Max include Graphite, gold, silver, Sierra Blue, and Alpine Green. More options than the Pixel, then, if nothing quite as visually alluring as that Hazel shade.

Aside from those colors, the iPhone 13 Pro Max looks nigh-on identical to the previous generation of Apple’s phones. It’s got a dead-flat rim, flat surfaces, and a fairly nondescript (if far from small) camera module.

At 162.9 x 76.55 x 8.9mm, the Google Pixel 7 Pro is taller, narrower and thicker than the 160.8 x 78.1 x 7.65mm iPhone 13 Pro Max. It’s also quite a bit lighter at 212g, with the iPhone 13 Pro Max weighing in at 238g, which isn't too surprising, thanks to its extensive use of recycled aluminum, versus the iPhone's steel construction.

Both phones are IP68 certified, but the iPhone 13 Pro Max is tested to withstand greater depths, has a more scratch-resistant Ceramic Shield covering the display, and a more premium stainless steel rim. The Pixel 7 Pro uses Gorilla Glass Victus on the front and back, and aluminum for the rim.

Another difference here is the iPhone 13 Pro Max’s large display notch, which is far more unsightly than the Pixel 7 Pro’s punch-hole front camera. The iPhone doesn’t even have the unique benefit of a secure Face ID system any more, as Google has managed to integrate something similar in its less intrusive camera cut-out.

Pixel 7 Pro vs iPhone 13 Pro Max display

Both of these phones have 6.7-inch OLED displays with variable 120Hz refresh rates that can drop down to 10Hz. They’re both large, vibrant, and fluid.

However, the Pixel 7 Pro screen is sharper, with a 1440 x 3120 (QHD+) output comparing favorably to the iPhone 13 Pro Max’s 1284 x 2778 resolution. Google’s screen gets brighter too, delivering a 1500nits peak brightness output, rather than the iPhone’s 1200nit-equivalent.

We should also note that the Pixel 7 Pro display is slightly curved at the edges, which some will see as a negative when it comes to media playback. It’s less curved than the Pixel 6 Pro's screen, however.

Google has also supplied the option of an in-display fingerprint sensor to complement the new facial recognition system, which is an option Apple continues to resist.

Pixel 7 Pro vs iPhone 13 Pro Max camera

The Pixel 7 Pro lays on a 50MP main camera sensor with OIS (optical image stabilization), a 12MP ultra-wide sensor, and a 48MP telephoto sensor with OIS.

Apple’s iPhone 13 Pro Max supplies a trio of 12MP sensors, with the main sensor backed by a more advanced sensor-shift stabilization system. The telephoto gets plain OIS support, like the Pixel.

Google wins in the telephoto count, not necessarily for the higher pixel count, but because it can hit a 5x optical zoom. Apple’s telephoto can only extend to 3x. Beyond that optical zoom level, the Pixel 7 Pro can hit a 30x digital zoom range, while the iPhone 13 Pro Max can only reach 15x.

Both ultra-wide sensors support macro shots, through dedicated, automated modes, which is an interesting parallel.

Around front, the Pixel 7 Pro has a new 10.8MP selfie camera, with autofocus. The iPhone 13 Pro Max has another 12MP sensor, but it’s a less sophisticated fixed focus offering.

The main difference here relates to image processing rather than hardware. Google’s color science is traditionally cooler and more contrast-heavy, while Apple’s is traditionally more natural.

Google has picked up some new skills with the Pixel 7 Pro, courtesy of the new custom Tensor G2 chip. Night Sight shots now shoot twice as quickly as before, but the truly transformational addition could be Photo Unblur, which magically sharpens up blurry shots.

The iPhone 13 Pro Max added Photo­graphic Styles, which lets you change the tone and warmth of a scene without making things look like an Instagram filter. You can even make your shots look like they came from a Google Pixel (i.e. cooler), if that’s your preference.

Then there’s Cinematic Mode, which lets you apply Portrait-like bokeh effects to your footage, track the gaze of your subjects and adjust the focus accordingly. Google appears to have emulated this feature for the Pixel 7 Pro with a new feature called Cinematic Blur, but after testing it, it clearly still needs a lot of work to be useful.

Pixel 7 Pro vs iPhone 13 Pro Max specs and performance

We’ve already mentioned that the Pixel 7 Pro runs on Google’s new Tensor G2 processor. Early reports suggest that it’s not a huge advance over the Pixel 6 Pro’s Tensor chip, in terms of raw performance.

If benchmarks are to be believed, it still falls well behind the iPhone 13 Pro Max and its A15 Bionic chip in raw CPU and GPU output, even though that latter chip has itself been superseded.

What Google will point to with the Tensor G2, however, is its advanced machine learning capabilities. It enables such unique functions as real-time speech transcription, whilst also enabling supernaturally clear voice calls and that aforementioned photo deblurring feature.

Google is also claiming that the new processor is more energy-efficient than before. It’s built to a 4nm standard, which is more efficient than the 5nm production method used by Apple on the 13 Pro Max.

The Pixel 7 Pro comes with 12GB of RAM as standard, which is double that of the iPhone 13 Pro Max. We can largely discount that difference, however, given the fundamental differences in the way iOS and Android handle their resources.

One difference in Apple’s favor is its provision of four storage options: 128GB, 256GB, 512GB, and 1TB. Google only gives you a choice of 128GB, 256GB and, only in select markets, 512GB.

Pixel 7 Pro vs iPhone 13 Pro Max battery

The Pixel 7 Pro comes with a 5,000mAh battery, which is much larger than the iPhone 13 Pro Max’s 4,352mAh cell.

However, as we just mentioned, iOS and Android use their hardware resources very differently. Apple’s system is traditionally much more frugal, rendering a direct battery size comparison pointless.

Indeed, we were rather disappointed in the Pixel 6 Pro’s battery life last year, finding that it would struggle to get through a full day of heavy usage. The iPhone 13 Pro Max, on the other hand, can go through a whole day of intensive usage with a third of a tank left.

Google is clearly closing that gap with the Pixel 7 Pro. Its new Tensor G2 chip is more efficient, and Google claims that the 7 Pro can last 24 hours on a single charge. The company has also implemented a new Extreme Battery Saver Mode, under which the phone can reportedly last a full 72 hours.

Neither phone impresses with their wired charging speeds. Both the iPhone 13 Pro Max and Pixel 7 Pro top out at a meager 23W. Neither manufacturer gives you a plug in the box.

Both phones support wireless charging, which you’d expect, given the price being asked.


Google has released what appears to be another supremely well-equipped Android flagship in the Pixel 7 Pro. Given its inherent similarity to the Pixel 6 Pro, though, there are justifiable doubts as to whether it can top the trusty iPhone 13 Pro Max.

The iPhone 13 Pro Max remains a formidable phone more than a year on from its release. If you can find it discounted, it’s still an excellent buy.

The Pixel 7 Pro, for its part, promises subtle improvements in all key areas compared to its predecessor. A brighter screen, more power, an improved camera system and longer battery life carry it into contention.

While we're light on complaints, it all comes down to whether you think those subtle improvements combine to provide a genuinely top-notch experience that steps ahead of the still-superb iPhone 13 Pro Max; particularly if you're not wed to Android or iOS at this juncture.

Sat, 15 Oct 2022 16:00:21 -0500 en-US text/html https://www.msn.com/en-us/lifestyle/shopping/pixel-7-pro-vs-iphone-13-pro-max-google-e2-80-99s-new-flagship-faces-an-old-foe/ar-AA130IkY
Killexams : Matter Smart Home Standard Officially Launches, Support Could Come in iOS 16.1

The Connectivity Standards Alliance and its members that include Apple, Google, Amazon, Samsung, and other smart home manufacturers, today announced the official launch of the Matter 1.0 smart home accessory standard.

matter launch
Companies that have agreed to support Matter now have all of the resources that they need to begin implementing Matter into their platforms, so we could see Apple integrating Matter into HomeKit very soon. In fact, iOS 16.1 is already laying the groundwork for Matter, so Matter could be announced with the launch of the update.

"What started as a mission to unravel the complexities of connectivity has resulted in Matter, a single, global IP-based protocol that will fundamentally change the IoT," said Tobin Richardson, President and CEO of the Connectivity Standards Alliance. "This release is the first step on a journey our community and the industry are taking to make the IoT more simple, secure, and valuable no matter who you are or where you live. With global support from companies large and small, today's Matter 1.0 release is more than a milestone for our organization and our members; it is a celebration of what is possible."

With the Matter 1.0 launch, authorized test labs are now available for product certification, tools are available, and the open-source reference design SDK is complete. Alliance members with devices that have already been deployed and with plans to update their products with Matter support can do so as soon as their products are certified.

Matter is an internet of things standard that is designed to Strengthen interoperability of smart devices between brands, so ‌HomeKit‌ devices can work with other smart home devices from Google, Amazon, and others. Matter works over Wi-Fi and Thread, with Wi-Fi allowing smart home devices to communicate with the cloud and Thread offering an energy efficient and reliable mesh network in the home.

The Connectivity Standards Alliance says that the first release of Matter will support a variety of smart home products such as lighting, HVAC controls, window coverings, safety and security sensors, door locks, media devices, controllers, and bridges.

Tue, 04 Oct 2022 04:09:00 -0500 en text/html https://www.macrumors.com/2022/10/04/matter-smart-home-standard-launches/
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