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Exam Code: ATM Practice exam 2022 by Killexams.com team
ATM Advanced Test Manager

The Advanced Level is comprised of three separate syllabi:
Test Manager
Test Analyst
Technical Test Analyst
The Advanced Level Overview document [ISTQB_AL_OVIEW] includes the following information:
Business Outcomes for each syllabus
Summary for each syllabus
Relationships between the syllabi
Description of cognitive levels (K-levels)
Appendices

Testing Process – 420 mins.
Keywords
exit criteria, test case, test closure, test condition, test control, test design, test execution, test implementation, test log, test planning, test procedure, test script, test summary report
Learning Objectives for Testing Process
1.2 Test Planning, Monitoring and Control
TM-1.2.1 (K4) Analyze the test needs for a system in order to plan test activities and work products that will achieve the test objectives
1.3 Test Analysis
TM-1.3.1 (K3) Use traceability to check completeness and consistency of defined test conditions with respect to the test objectives, test strategy, and test plan
TM-1.3.2 (K2) Explain the factors that might affect the level of detail at which test conditions may be specified and the advantages and disadvantages for specifying test conditions at a detailed level
1.4 Test Design
TM-1.4.1 (K3) Use traceability to check completeness and consistency of designed test cases with respect to the defined test conditions
1.5 Test Implementation
TM-1.5.1 (K3) Use risks, prioritization, test environment and data dependencies, and constraints to develop a test execution schedule which is complete and consistent with respect to the test objectives, test strategy, and test plan
1.6 Test Execution
TM-1.6.1 (K3) Use traceability to monitor test progress for completeness and consistency with the test objectives, test strategy, and test plan
1.7 Evaluating Exit Criteria and Reporting TM-1.7.1 (K2) Explain the importance of accurate and timely information collection during the test process to support accurate reporting and evaluation against exit criteria
1.8 Test Closure Activities
TM-1.8.1 (K2) Summarize the four groups of test closure activities
TM-1.8.2 (K3) Implement a project retrospective to evaluate processes and discover areas to improve

The ISTQB® Foundation Level syllabus describes a fundamental test process which includes the following activities:
Planning and control
Analysis and design
Implementation and execution
Evaluating exit criteria and reporting
Test closure activities
The Foundation Level syllabus states that although logically sequential, the activities in the process may overlap or take place concurrently. Tailoring these main activities within the context of the system and the project is usually required.
For the Advanced Level syllabi some of these activities are considered separately in order to provide additional refinement and optimization of the processes, better fit with the software development lifecycle, and to facilitate effective test monitoring and control. The activities are now considered as follows:
Planning, monitoring and control
Analysis
Design
Implementation
Execution
Evaluating exit criteria and reporting
Test closure activities

Advanced Test Manager
ASTQB Advanced information search
Killexams : ASTQB Advanced information search - BingNews https://killexams.com/pass4sure/exam-detail/ATM Search results Killexams : ASTQB Advanced information search - BingNews https://killexams.com/pass4sure/exam-detail/ATM https://killexams.com/exam_list/ASTQB Killexams : 20 advanced Google search operators you need to know

Google search is a powerful tool in and of itself. You can use it to find anything, but did you know that you can use it to get specific results as well? 

If you are looking to enhance your search engine marketing efforts, you need to know about advanced Google search operators. With the right search operator, your Google searches will be more efficient and accurate than ever before. 

Advanced Google search operators can provide you with powerful insights to inform your SEO audits, content strategy, keyword research, and much more. 

In this guide, we will reveal everything about the main advanced Google search operators so that you can get a better understanding of how to use them to your advantage. 

What are Google search operators?

Google search operators are special commands and characters that extend the capabilities of standard text searches. 

To use a search operator, simply enter it directly into the Google search box (in the same manner you would if you were doing a text search).

Make your results much more specific 

Advanced Google search operators will deliver much more specific results. Let’s say you search “SEO” on Google right now. You will get more than 730 million results!

However, if you use the allintitle operator, which is one of the advanced Google search operators we’re going to tell you about below, you can reduce this to just 14.6 million results, as you will only be presented with results that have “SEO” specifically in the page title. 

Use advanced Google search operators to take your business to the next level

With search operators, you can:

  • Find content and link building opportunities. 
  • Find SEO issues, such as glaring indexing errors.
  • Find research and statistics to Strengthen your content.
  • Efficiently gauge how competitive certain long-tail keywords are.

Search operator rules to follow

There are two important ‘rules’ to follow when refining web searches:

  • If punctuation is not part of the search operator, Google will usually ignore it.
  • Avoid spaces between your symbol or word command and your search term. For example, site:movingtrafficmedia.com will work, however, site: movingtrafficmedia.com will not work.

The best advanced Google search operators

It is so much easier to search for things online once you know about Google search operators. Once you have mastered these commands, you will wonder how you previously managed without them.

1. site:

As you might have guessed, this operator allows you to search for content that’s hosted on a certain domain.

If you want to search through specific websites like Wikipedia or YouTube, but not other sites, site:youtube.com or site:wikipedia.org is what you need.

site: command use case 

There are many use cases for this particular command. Perhaps the most common is to determine the number of pages Google has indexed for a particular domain. 

2. cache:

Simply put, the cache: operator makes it possible for you to locate the most latest cached version of a specific web page. 

cache: command use case 

If you’ve recently made a content update or design change, this command will show you if and when Google crawled the new changes.

You can use this search operator to find websites that are related to the site in question. This is only effective for large domains, such as nytimes.com or searchengineland.com as illustrated in the image above. 

related: command use case 

Use the related: command for an illuminating look into how Google categorizes your site and the competition. 

This is incredibly valuable for competitive analysis when trying to understand who your digital competitors are – which may be wildly different from your offline competitors.

4. inanchor:

This advanced Google search operator is used when you want to locate pages containing inbound links that have the anchor text specified.

In the example above, the 1,370,000 results returned will display any pages with anchor text that includes the word “jon” or the word “clark.”

Note: You cannot expect accurate global results, as data is only sampled.

inanchor: command use case 

This command is helpful when evaluating link building opportunities or competitive link audits.

5. allinanchor:

This operator builds on the inanchor: command from above but makes sense when you want to conduct research for pages that include all of the words in the inbound anchor text. 

For example, you can see the returned results for pages with anchor text that includes both “jon” and “clark” have decreased to 991,000.

6. inurl:

If you wish to find a page on a website that includes a specific word (or words) in the URL itself, then the inurl: is the Google search operator to use.

inurl: command use case 

This search command is extremely helpful for:

  • Diagnosing indexing issues (inurl:tag to identify indexed blog tag pages).
  • Content inspiration across subjects you are researching.
  • Identifying guest posting opportunities (inurl:guest-post). 

7. allinurl:

This advanced Google search operator will further refine the inurl: command by returning only results that include all of the defined words in the URL.

8. intitle:

This operator allows you to locate results that are more targeted for certain search words or phrases. In the image above, more than 27,200,000 results are returned that include at least one of the terms in the page title.

intitle: command use case 

This is a great search function for locating guest posting opportunities and checking levels of competitiveness for keywords based on the number of results returned for a word. 

9. allintitle:

Similar to the above variables, the allintitle: command further refines returned results to include all the words in the page’s title.

For example, the results that include all of the words “write for us” have been further refined from 27,200,000 to 163,000.

10. intext:

Looking for a specific word or phrase somewhere in the content? The intext: operator enables you to locate terms that show up in any part of a website page, from the page title to page’s content. 

intext: command use case 

Personally, I use this command most often to find link building opportunities. In the example screenshot above, there are more than 522,000,000 pages with the terms “sponsored” or “post. 

The next advanced search operators will help us further refine these results.

11. allintext:

This operator helps you to refine your search to only pages that include all of the terms you are searching for in the text of the page.

Modifying the operator from intext: to allintext: removes almost 200,000,000 results.

Note: This operator does not account for the proximity of the words on the page, only that they appear on the page. Said another way, the words may not be in a phrase or close to each other in a sentence.

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12. around(X)

The around(X) command will account for word proximity by limiting your results to pages that feature the searched words within ‘X’ words of one another. The maximum gap or distance between words is denoted by whatever number is included within the parentheses. 

around(x): command use case 

While this is one command I rarely use, it can be helpful when looking for quotes, sentences, or references that you don’t remember.

13. filetype:

When you use the filetype: search operator in conjunction with a keyword will limit returned results to certain file types that include the keyword. These file types include: 

  • SWF
  • PDF
  • PS
  • DWF
  • KML, KMZ
  • GPX
  • HWP
  • HTML
  • XLS, XLSX
  • PPT, PPTX
  • DOC, DOCX
  • ODP
  • ODS
  • ODT
  • RTF
  • SVG
  • TEXT
  • TXT, 
  • BAS
  • C, CC, CPP, CXX, H, HPP
  • CS
  • JAVA
  • PL
  • PY
  • WML, WAP
  • XML

Note: Using the ext: will return the same results.

filetype: command use case 

I love this search operator.

First, for content writers, this is an extremely powerful site command to Strengthen "information gain" – something that should be discussed more in light of the helpful content update.

Hat tip to Steve Toth’s SEONotebook email newsletter for this awesome tip. He laid out this use case via the following:

First, it’s important to understand Google’s information gain patent.

Information gain scores state how much more information one source may bring to a person who has seen other sources on the same topic. Pages with higher information gain scores may be ranked higher than pages with lower information gain scores.

Here's what Google's patent has to say about it:

"…when a set of documents is identified that share a topic, many of the documents may include similar information."

So let's say there are 10 pages on Page 1 that all tell "how to retire early," and all 10 articles on page one basically share the same tips. This presents a problem for Google since users wouldn't want to read 10 blogs about the same thing. Google goes on to say:

"Implementations described herein relate to determining an information gain score for one or more documents of potential interest to the user and presenting information from one or more of those documents that are selected based on their respective information gain scores."

Here are three ways we can source information and insights beyond the same Page 1 results everyone else is looking at to create their content:

By sourcing information that is buried within PDFs, Powerpoints, and Word docs we're able to unearth new information that the rest of Page 1 isn't talking about!

Open the results and look for subjects or ideas missing from the article.

14. daterange:[XXXXX-XXXXX]

You may be feeling a little bit perplexed by the example in the screenshot above. 

The daterange: advanced search operator does display search results within a set number of dates that you specify. However, it utilizes the Julian date format which requires the year followed by the number of days since the beginning of the year.

To ensure you do not make any mistakes, I would advise using an online converter so you can be sure you will get the date format right.

daterange: command use case 

This can be useful to determine the volume of content published for a certain syllabu during a specific period. For example, in the screenshot above, there were 221,000 pieces of content published on the helpful content update from September 1, 2022 - September 21, 2022.

15. OR

This is one of the search operators you have probably used a few times without fully knowing what it does.

If you want to combine searches, simply add the capitalized OR between your search terms (keyword1 OR keyword2). Google will surface results that satisfy either the first search term OR the second.

Quick tip: If your caps lock is broken, the pipe (|) operator will provide identical results.       

OR: command use case 

This is probably most useful when doing research in which you need information on more than one item but not necessarily looking for results that include references to both.

16. "keyword"

"keyword" command

When you utilize quotes during a Google search, you are basically limiting the search result to that exact match phrase. 

Google will return every webpage that has the specific phrase in its body copy, title, or description.

"keyword" command use case 

In addition to refining the results returned for a query, the " " search modifier is one of the most efficient ways of locating instances whereby your content has been duplicated. 

You can copy as much as an entire paragraph from your online content, paste it with quotation marks, and find out whether or not someone has pinched your work.

Of course, there are other ways you can find out if someone else has stolen your work, such as Copyscape. Nevertheless, this is certainly one of the quickest ways of getting to the root of the problem.

17. -keyword

The minus (-) sign is a simple tool you can use if you want to exclude a certain search term/topic from your results. 

In the above example, the results returned will be related to SEO but not PPC.

Pro tip: This command is not limited to a single exclusion. Layer on additional exclusions to filter down to the most specific results.

-keyword command use case 

This is beneficial if you are searching for something that has more than one meaning, and you want to exclude the other meaning.

You can also utilize it if you want to get rid of some branded search results. 

18. @ 

@ command

Looking for a specific result from social media? Adding the @ modifier to the front of your query will return social media-specific results.

Note: This is still listed on Google’s list of search refinements but does not appear to always work.

@ command use case 

This is most useful when searching for the official channels of a company or organization.

19. source:

The source: command enables you to search specific sources for a given syllabu in Google News.

source: command use case 

While it is limited to Google News, if you are looking for article sources or potential link partners who have written about a similar topic, this command can certainly come in handy. 

20. *

Should you wish to get more matches, you can utilize the asterisk (*) wildcard operator. 

If the wildcard is put in between terms, you will end up with all of the variations of the phrase. This makes it helpful in terms of finding phrases and quotes. 

* command use case 

Similar to the example above, this can be very useful in technical audits or maintenance of your own domain. However, it requires the combination of a handful of commands (more on that below). 

Simply add the * wildcard operator in front of the site: command and exclude any -www results.

Combining multiple search operators: Use cases

One of the best things about using Google search operators is that they can be combined for specific use cases. 

The sky is the limit when it comes to this, as you can easily combine any of the advanced Google search operators we have mentioned above.

This means you can efficiently locate official documentation, an original image, or the source of a quote for pretty much anything. 

It seems link building opportunities (or uncovering how your competitors are acquiring links) is a super common use case for Google search refinements. 

In the example above, if you have a roofing company, you now have 3,500+ potential targets that you know accept sponsored content. 

There are a handful of command combinations that will provide similar results:

  • [topic] sponsored AROUND(3) post
  • [topic] intitle:"sponsored post"
  • [topic] intext:"sponsored by"
  • [topic] intext:"sponsored post"

Not looking for sponsored posts? Not to worry. supply these Google search operators a try:

  • [topic] "write for us"
  • [topic] intitle:"write for us"
  • [topic] inurl:"write-for-us"
  • [topic] inurl:"write-for-us" intitle:"write for us"

Still not finding a list of solid outreach targets? Plug in some of these variations:

  • "guest contribution"
  • "guest post"
  • "write for me"
  • "become a contributor"
  • "guest post guidelines"

Find infographic submission opportunities

Infographics can be excellent visual assets to create for your website. However, their creation is only half of the task. You then need to make sure they are effectively distributed. 

If you use this advanced Google search operator, you may be able to locate websites that could be interested in featuring the infographic you have made.

Find social profiles for outreach

So, using the search operators above, you’ve built a solid list of outreach targets. 

What if their contact details aren’t listed on the site?

If you want to reach out to a certain person on social media, this is the best operator to use. It is also highly effective if you are trying to find the contact details of someone in general.

Discover indexing issues

We talked about discovering subdomains that may have been inadvertently indexed using the site: and wildcard (*) command above. 

Similar to the screenshot above, another useful tactic is to utilize the site:, exclusion (-) and inurl: commands to discover non-secure URLs that may be floating around Google’s index.

For those working on sites with a blog, I also find the combination of site: and inurl: commands infinitely valuable in diagnosing common indexing issues with tag pages. 

Just drop the following command string into Google to see for yourself: site:yoursite.com inurl:tag.

Join social conversations

This is a great advanced Google Search operator to use if you want to locate relevant forum and community discussion topics. 

Q&A websites, like Quora, as well as online communities, subreddits, and relevant forums, are ideal for content promotion. 

You can easily locate questions being asked in your niche and relevant discussions. Joining in is a great way of building your online presence. 

Some of the best options to consider here include:

  • [topic] site:quora.com intitle:topic
  • [topic] site:reddit.com intitle:topic
  • [topic] site:reddit.com | site:quora.com
  • [topic] site:reddit.com | site:quora.com inurl:topic intitle:topic

Discover internal linking opportunities

I utilize search commands to discover internal linking opportunities seemingly every day.

The concepts are simple.

Prevent duplicated topics. Before you get started, the below command will show you if and how many similar pages have already been published. 

[topic] site:yoursite.com

If you see a headline that is similar, it may be worth revisiting that older post or looking for an alternative topic. 

Find existing references. While you’re building your content, adding internal links (where it makes sense) is a smart SEO strategy. Using the below command, search the general subjects being covered and add internal links to those existing pages.

site:yoursite.com intext:topic

In the example above, I see six potential internal links to add to this post.

Add internal links to your new post. Once your post is published, adding internal links from older content to your new post will aid in indexing and transfer some existing authority.

site:yoursite.com intext:topic -site:yoursite.com/your-published-url

Find Google Drive docs

This is a bit of a sneaky one but, if nothing else, it is useful to make sure you don’t have any private information stored in a Google doc floating around the interwebs. 

Google docs (documents, spreadsheets, presentations, etc) all live off of docs.google.com. 

Using the site:docs.google.com command, we can then filter down indexed Google Docs in unlimited ways. 

Some examples:

  • site:docs.google.com "your brand name"
  • site:docs.google.com "your competitors brand name"
  • site:docs.google.com "your keyword"
  • site:docs.google.com "author name"

Want to look for a specific document type?

  • site:docs.google.com/spreadsheets
  • site:docs.google.com/document
  • site:docs.google.com/forms
  • site:docs.google.com/presentation

Give it a try. You might be (very) surprised by what you’ll find!

Making the most of advanced Google search operators 

As you can see, there are many different types of advanced Google search operators for you to make the most of. 

From technical SEO audits to content research, search operators really can help to enhance your online marketing efforts in several ways.

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

New on Search Engine Land


Tue, 11 Oct 2022 19:06:00 -0500 Jon Clark en text/html https://searchengineland.com/advanced-google-search-operators-388355
Killexams : How to search for reliable medical information online

Never have I googled so much since becoming a new mum.

"Can adults catch hand, foot and mouth?" is just one example my search engine has been exposed to in the past year.

And with a hectic cold and flu season hitting us this year, along with COVID-19, it's likely yours has also been running hot.

While 'Dr Google' is no substitute for seeing a health professional, seeking medical information online can have benefits, says doctor Rachael Dunlop.

Dr Rachie, as she goes by, is a medical researcher with a US organisation and honorary research fellow at Macquarie University.

She has been outspoken against the anti-vaccine movement in Australia.

"Medical Information sourced from the internet is never a substitute for seeing a qualified health care professional," she says.

"But it can prepare you for a visit to the doctor, help you to understand your health issues, and provide support from other patients, if you are getting your information from reliable and trusted sources."

Benefits of looking online

Healthdirect Australia is a government-funded online public health information service. Its chief medical officer, Nirvana Luckraj, says searching for medical information online can increase health literacy and understanding of our own medical conditions.

"It empowers us to seek help," Dr Luckraj says.

"Often information people seek online complements the care they are receiving from health professionals."

For example, Healthdirect has a question builder that allows you to prepare questions before a medical appointment.

It also has a symptom checker that can be used in multiple languages, and will help you decide if you need to seek further help or whether you can self-care, says Dr Luckraj.

Tips for finding credible information

Dr Luckraj warns the accuracy of health search results is largely dependent on your search query.

"Googling your assumed worst-case scenario can supply you biased search results and really scare you."

Being as specific as possible will supply you better results.

"Search for 'abdominal pain' and avoid casual phrases like 'tummy ache' to Strengthen chances of getting authenticated results from medical websites," Dr Luckraj says.

She also recommends consulting multiple sources.

"Even if you find a website that gives you reasonable overview of symptoms, it's worth studying elsewhere to get a more holistic view," she says.

To make sure the sources you're consuming are reputable, she says websites that end with .org or .gov sites are usually best. Examples include Better Health Channel and Pregnancy, Birth and Baby. 

"For health sites, you should be provided with next steps to take once you've read about certain symptoms," Dr Luckraj says.

"If you use a symptom checker, it should supply advice on what to do next and where to seek help."

There should also be an 'about us' page, she says.

"[It] will tell you more about the organisation behind the website and type of people who have created the content.

"Healthdirect is certified by Health on the Net Foundation. There may also be a governance framework that may be referred to.

Those [types of] things can help you understand credibility and trustworthiness."

Dr Dunlop says Health on the Net Foundation websites and social media pages display a badge and are regularly evaluated by medical experts to ensure they provide accurate information.

If you aren't sure, you can use the foundation's search function to find certified sites.

Red flags to watch out for

Red flags include websites that instil fear, panic or paranoia, then try to sell you something, says Dr Dunlop.

Dr Luckraj recommends searching the name of the organisation behind the website to see if they have a commercial interest or are funded by drug companies trying to tell products.

"Be careful with any sources that offer a confirmed 100 per cent treatment of any health issue," she says.

"They shouldn't be offering any guarantee on treatment options, or medications they claim will make you feel better."

Searching online for info about your health conditions can be a double-edged sword, says Dr Dunlop.

"It could put your mind at ease, or panic you into thinking you have a terminal disease," she says.

That's why both our experts say it's important to always seek advice from a medical professional, and share the information you have been consuming online so they can guide you further.

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Mon, 12 Sep 2022 15:31:00 -0500 en-AU text/html https://www.abc.net.au/everyday/how-to-search-for-reliable-medical-information-online/101391070 Killexams : Google App Lets You Remove Personal Information From Search

Google is rolling out an update to its mobile app that allows people to request the removal of personal information from search results.

This update is an expansion of an existing tool designed to make the removal request form easier to access.

Google first launched the personal information removal tool in 2020, though you’d have to go out of your way to find it as it’s buried at the bottom of a help page.

Now, Google is rolling out the ability to access the form in its mobile app. You can access the form from your user profile menu or the search results pages.

How To Remove Personal Information From Search Results With The Google App

If you come across a page in search results containing personally identifiable information, you can tap on the three-dot menu icon and bring up the “About this result” panel.

Click “Remove result,” and Google will take you to the removal request form. The form asks you to provide additional information to help Google understand why you want the page removed from its index.

You can also access the form by tapping on your profile picture and selecting “Results about you.”

Google’s information removal tool allows you to request de-indexing of pages that contain:

  • Confidential government identification (ID) numbers like U.S. Social Security Number
  • Bank account numbers
  • Credit card numbers
  • Images of handwritten signatures
  • Images of ID docs
  • Highly personal, restricted, and official records, like medical records
  • Personal contact info (physical addresses, phone numbers, and email addresses)
  • Confidential login credentials

Google will send you an email to confirm the request was received and notify you of any action taken.

Google will only deny requests when the information appears on a page that’s considered broadly helpful, such as a news article.

Information on public records, such as government websites, won’t be removed either.

Availability

The ability to request the removal of personal information using the Google app is currently rolling out in beta to Android users.

If you don’t see the option in the Google app, you can always access the request form from the corresponding help page.


Featured Image: mundissima/Shutterstock

Wed, 28 Sep 2022 08:12:00 -0500 en text/html https://www.searchenginejournal.com/google-app-lets-you-remove-personal-information-from-search/465842/
Killexams : How to use Twitter’s advanced search feature

Twitter advanced search

With hundreds of millions of tweets sent every day, it can be challenging to find what you are looking for on the platform; this is where advanced search can help your find what you want on Twitter.

As well as the standard search there is an Advanced Search feature on Twitter. The Advanced search is more useful than the regular search on the platform. It makes finding things easier on Twitter, and this guide will show you how to get the best out of the advanced search feature.

How do I use the advanced search feature?

You can use the advanced search feature on Twitter from Twitter.com; you will need to sign in to use this feature.

To use this feature,  go to the search bar on Twitter and enter your search term; now,  press enter, and the results will display. You will see some search filters on the right side of your screen; at the bottom of these is the Advanced search.

A new menu will appear on your screen, the advanced search menu; you can now add more information on what you would like to search for. You can also use the feature by going to the advanced search page.

You can choose from All of these words, an exact phrase, any words, specific hashtags, change to a different language, search for tweets from particular accounts, and much more.

Twitter will then show you a range of results based on the search criteria you have entered; this allows you to search for much more specific information.

You can also refine your advanced search even further; several different things can be used to search, including words, people, places, dates, and much more.

The advanced search feature on Twitter will allow you to combine a range of fields to provide you with a much more tailored search and also provide you with more customized search results.

We hope you find this guide helpful; please leave a comment below if you have any questions. You can find out more information about using this feature over at Twitter.

Image Credit: Souvik Banerjee

Filed Under: Guides

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Fri, 30 Sep 2022 09:42:00 -0500 Roland Hutchinson en-US text/html https://www.geeky-gadgets.com/how-to-use-twitters-advanced-search-feature-30-09-2022/
Killexams : Students advance the search for the Cayuse Five

Families of the five Cayuse men executed by the government for the 1847 killing of Marcus Whitman are still searching for their graves

Wil Phinney

Underscore News

After months of research, students at the University of Oregon have narrowed potential sites where they think five Cayuse men were buried or reburied after they were hanged for the death of missionary Marcus Whitman.

The burial locations have been unknown for generations, but students in the UO Clark Honors College have given citizens of the Confederated Tribes of the Umatilla Indian Reservation (CTUIR) reason to believe the sites may one day be identified. The CTUIR includes citizens of the Umatilla, Cayuse and Walla Walla tribes in eastern Oregon.

“While the five Cayuse men hanged in 1850 in Oregon City have come to be called ‘the Cayuse Five’ in latest years, we must remember their names and the importance of each of their lives to their families and our Tribes, then and now,” said Bobbie Conner, director of Tamástslikt Cultural Institute, the museum and archive repository for the CTUIR.

The five men’s names are Ti’ílaka’aykt, Tamáhas, ’Iceyéeye Cilúukiis, K’oy’am’á Šuumkíin, Łókomus.

“The five executed men were closely related,” Conner said. “Three were brothers and two were cousins. They are not forgotten and this work must continue for as long as is necessary.”

Paintings of Ti’ílaka’aykt and Tamáhas by Paul Kane in the Royal Ontario Museum, Canada. Public domain © Provided by Indian Country Today Paintings of Ti’ílaka’aykt and Tamáhas by Paul Kane in the Royal Ontario Museum, Canada. Public domain

Repatriation, justice or reconciliation

In 1836, about a decade before what came to be called the Whitman Massacre, Dr. Marcus Whitman, his wife Narcissa Whitman, Reverend Henry and Eliza Spalding, and William H. Gray established the Whitman Mission, near Walla Walla, Wash. Their goal: convert the Cayuse to Christianity.

In the mid-1840s, Americans traveling the Oregon Trail carried diseases to which the Cayuse had no natural immunity.

Whitman, a doctor, was unable to effectively treat Native people sick with diseases they had never before encountered. As a result, Cayuse children died of measles and other illnesses far more often than the sick white kids treated at the Whitman Mission. In the eyes of the Cayuse, Whitman was a healer who couldn't heal.

Tensions erupted on Nov. 29, 1847 when the Cayuse attacked the Whitman Mission, killing Whitman, his wife Narcissa, and 11 others.

To the Cayuse, there was no question of their right to dispose of a doctor (medicine man, or tewat) whose patients were dying in droves.

The incident sparked the Cayuse War.

Two-and-a-half years later, five Cayuse men, accompanied by two Cayuse headmen, presented themselves to federal officials.

It’s unlikely that the five men were themselves involved in the attack on the Whitman Mission, but the Americans demanded punishment in order to end the war.

“What happened is these five came together and decided that they would turn themselves in,” former CTUIR communications director Charles F. “Chuck” Sams III told MyNorthwest in 2017. “Matter of fact, one of the quotes from, I believe, Tamáhas was: ‘Much like your savior Jesus Christ gave himself up for you, we are giving ourselves up for our people in order to stop the Cayuse War,’ that had promulgated because of the death of the Whitmans.”

Sams is currently the director of the National Park Service.

Federal troops shackled the five men and took them to Oregon City, which was then the capital of Oregon Territory.

The five warriors were tried by a jury of white men on a single count of murder for Marcus Whitman’s death. The four-day trial took place in an Oregon City tavern, crowded with a few hundred onlookers.

The Cayuse Five asserted their innocence and said they only came to federal officials to recount what they knew of the deaths at Whitman Mission. The five men, speaking Cayuse, had trouble communicating during the trial, even though a translator was present.

The jury convicted the men and a judge sentenced them to death. U.S. Marshals oversaw their hanging in June of 1850, despite promises from the new governor to pardon the men as soon as he took office.

They were buried near Oregon City, but knowledge of the exact location was lost.

“The fact that we do not collectively know the burial sites of the Cayuse Five stands in the way of the prospect of repatriation, of justice, of reconciliation, or whatever else we who are living may decide is the wisest course of action,” said Michael Moffitt, the University of Oregon Law School professor and former dean who designed the UO course to search for the burial site.

Bobbie Conner, director of the Tamástslikt Cultural Institute, presented a Pendleton blanket as a thank you gift to Michael Moffitt, who taught a University of Oregon course called "Searching for the Cayuse Five." (Photo by Wil Phiney/Underscore News) © Provided by Indian Country Today Bobbie Conner, director of the Tamástslikt Cultural Institute, presented a Pendleton blanket as a thank you gift to Michael Moffitt, who taught a University of Oregon course called "Searching for the Cayuse Five." (Photo by Wil Phiney/Underscore News)

‘Find and honor their ancestors’

On June 3, 172 years to the day after the public execution of the Cayuse Five, 18 students from the UO Clark Honors College presented their findings at the school’s Many Nations Longhouse. Among those in attendance were tribal elders, historians and religious leaders, along with a member of the CTUIR Cultural Resource Committee, Tamástslikt staff and Native students who attend the University of Oregon.

The UO honors class, titled “Searching for the Cayuse Five,” is one of three academic projects examining the Cayuse Five. Living relatives of the five men hanged welcome each project.

“Contemporary descendants Les and Armand Minthorn have been stalwart in their efforts to find and honor their ancestors,” Conner said. (Les Minthorn is the uncle of Armand Minthorn.)

In addition to the student reports, Tamástslikt staff accepted five boxes of archival and library material from the family of the late Ronald Lansing, professor of law and the author of “Juggernaut,” a historical narrative of the Cayuse Five trial.

The tribes presented gifts of appreciation to the class, the Lansing family, Moffitt, and Howard Arnett, UO professor of American Indian Law, who had worked previously with Conner at Tamástslikt.

A cougar hide was given to Les Minthorn, who carries the name of his ancestor, K’oy’am’á Šuumkíin, “cougar shirt.”

‘A mind-blowing amount to follow up on’

In April, a busload of 16 students began the class by traveling from the UO campus in Eugene to Oregon City and up the Columbia River to present-day Celilo, and then to Tamástslikt. Conner, Arnett and Moffitt accompanied the class.

Bobbie Conner (right), director of Tamástslikt Cultural Institute on the Umatilla Indian Reservation, in Oregon City in April, with John Lewis (pointing), director of public works for Oregon City, and Howard Arnett, attorney for the Confederated Tribes of Warm Springs and professor of American Indian Law at the University of Oregon. Students from the UO class “Searching for the Cayuse Five” are on the left. (Photo by Wil Phinney/Underscore News) © Provided by Indian Country Today Bobbie Conner (right), director of Tamástslikt Cultural Institute on the Umatilla Indian Reservation, in Oregon City in April, with John Lewis (pointing), director of public works for Oregon City, and Howard Arnett, attorney for the Confederated Tribes of Warm Springs and professor of American Indian Law at the University of Oregon. Students from the UO class “Searching for the Cayuse Five” are on the left. (Photo by Wil Phinney/Underscore News)

Students also spent a day at the Whitman Mission National Historic Site at Weyíilet, west of present-day Walla Walla, Washington. They heard testimony from seven Cayuses and from former Whitman Mission Superintendent Timothy Nitz before touring the grounds.

In Oregon City, CTUIR anthropologist Dr. Jennifer Karson Engum, Oregon City Public Works Director John Lewis and city planner Christina Robertson-Gardiner met with students at McLoughlin Promenade, a city park that provides views of the estimated location of the hanging site at Willamette Falls.

Karson Engum provided the class with documents, clippings and oral histories that CTUIR staff had accumulated over the years, which gave them a starting point for further investigation. For two months students pored over information — church and legal records, oral histories, genealogy and mapping.

The class scrutinized trial records to understand what happened during the days after the men were taken into custody and before they were hanged. Karson Engum communicated with students throughout the course to clarify sources, references and perspectives.

Students looked at old land records to try to determine who owned which plots and when. By mapping the current area with overlaid historical diagrams, accounts of the execution that mention the bodies being taken by handcart and buried near a creek west of the city could be given a modern context.

Two of the students spent more than 24 hours digging through Lansing’s Juggernaut notes. One account in Lansing’s boxes included a 1937 statement from a man whose father was present at the execution and burial.

As a small boy, his father showed him the burial site several times. He provided a detailed description of where his father told him the Cayuse were buried. His account included directions by footage, such as when he wrote: “Proceed from this unmarked point south 150 feet…” It also included logistical markers, like his comment that the site was “about 10 feet north of a forked white fir tree 20 inches in diameter … and to the south end of a row of scrubby fruit trees …”

The students ruled out two cemeteries and a location near a suspension bridge on the east side of Oregon City. Nitz and Tamástslikt staff threw out another, reducing the number of potential sites from six to two. A seventh possible site has been identified, but the land owners are unwilling to participate in the search effort.

University of Oregon students who researched the Cayuse Five burial sites in Oregon City pose at Tamástslikt Cultural Institute, the museum and archives repository of the Confederated Tribes of the Umatilla Indian Reservation in eastern Oregon. (Photo by Wil Phinney/Underscore News) © Provided by Indian Country Today University of Oregon students who researched the Cayuse Five burial sites in Oregon City pose at Tamástslikt Cultural Institute, the museum and archives repository of the Confederated Tribes of the Umatilla Indian Reservation in eastern Oregon. (Photo by Wil Phinney/Underscore News)

A century-and-a-half of Willamette Valley rain reduced the likelihood that the burial sites remain undisturbed, according to a document unearthed by the students relating to a federal permitting process.

The document, written two decades ago, states that “the most likely burial site … does not take into consideration the effect of flooding and erosion over the 150 years since the burial of the five Cayuse men … over years [the burials] could have been moved due to area floods or erosion.”

The writer said in his report that he understood there had been at least seven floods over the last century and a half.

Moffitt said he and the students wanted to provide a definitive answer on where the five men are buried today. Ultimately, that wasn’t possible.

“We recognize that the decisions about possible next steps are to be made by the Tribe,” Moffitt said. “We would welcome the chance to continue to work with Tamástslikt in some capacity, if that would be of interest.”

Conner said the next research priority will be working with officials in Oregon City and Clackamas County, and continuing work with students to identify the timing of the men’s reburials and the motivation behind those moves.

“We have a mind-blowing amount to follow up on with this material,” Conner said. “And more work to do in a more focused future.”

© Provided by Indian Country Today

Underscore is a nonprofit collaborative reporting team in Portland focused on investigative reporting and Indian Country coverage. We are supported by foundations, corporate sponsors and donor contributions. Follow Underscore on Facebook and Twitter.

A version of this story originally appeared in the Confederated Umatilla Journal.

Mon, 12 Sep 2022 23:26:00 -0500 en-US text/html https://www.msn.com/en-us/news/us/students-advance-the-search-for-the-cayuse-five/ar-AA11LJ89
Killexams : How To Remove Personal Information From Google Search Results Google Search on Android phone © Kasin/Shutterstock Google Search on Android phone

Imagining all the types of personal information you've put out into cyberspace for literally anyone to see can be quite daunting -- and that doesn't even get into the issue of websites dedicated to doxxing people and cybersecurity breaches that supply hackers access to sensitive data. If you're worried about what other people can find on Google about you, there's good news: you can easily submit a request that asks Google to remove personally identifiable information (PII) from Search results.

Google has long had a policy that protects its users from potential doxxing or financial fraud. The list of sensitive PII that Google will remove from its search results includes government ID numbers, financial account numbers, photos of IDs and handwritten signatures, and super private documents like medical records. Thanks to changes Google made to its policies in April 2022, you can now also request the removal of a greater variety of personal information, including your phone number, physical address, or email address. You can also ask Google to take down any additional data that could aid in potential identity theft, such as private login details in the rare chance that they appear in search results.

How To Remove Personal Data From Google Search Using Its App

Google app icon on Android © Ascannio/Shutterstock Google app icon on Android

Google is currently beta testing a new feature in its mobile app that makes it easy for Android users to submit information takedown requests and see the status of their previous requests. Google announced in a blog post update in late September 2022 that it is now rolling out the feature to mobile users, and though it's unclear how quickly this rollout is happening and how long the beta period will last, checking to see whether you have the tool -- and using it -- is as simple as a couple of taps.

SlashGear

  1. Launch the Google mobile app.
  2. Tap your profile icon in the top-right corner of the app.
  3. Look for "Results about you" in the menu that opens.
  4. Tap through the prompts presented within the tool to provide Google with the info it needs to evaluate and possibly remove the search results containing your private data.

You can also make requests to remove individual Google Search results that contain sensitive personal information when they appear as you look things up about yourself. To do that, simply tap the three-dot icon next to the Google Search result in question. This should pull up an "About this result" page related to the source. If your Google account already has access to the new removal request tool, you should see a "Remove result" option at the bottom of the page.

How To Remove Personal Info From Google Search Without The App

Google Search on laptop © Rawpixel.com/Shutterstock Google Search on laptop

If you can't see the additional "Results about you" menu in the Google app or the "Remove result" button when you tap the three-dot icon next to an individual Google Search result you'd like to see removed, you can manually ask Google to remove your personal information from Search. To do so, you'll need to visit the troubleshooter found on the Google Support website here, then follow the steps below:

SlashGear

  1. Select the "Remove information you see in Google Search" option.
  2. Within the section titled "The information I want removed is," choose "In Google's search results and on a website."
  3. When asked if you have contacted the website's owner, choose "No, I prefer not to."
  4. Pick the type of personal information you'd like removed from Google Search results.
  5. Enter the information requested, including link(s) to the pages with the content you want to be removed.

Attaching a screenshot of the web page that contains your personal information is recommended to hasten the removal request process, but it's not required. You may also provide a more detailed explanation for context if you want. Once Google approves the request to remove your personal information, it will stop including the websites that contain the data in either all of its search results or specifically in searches that include your name. If your request has not been approved, no changes will be made.

There Are Limits To What Google Can Remove About You

Google app and security icons © TY Lim/Shutterstock Google app and security icons

It's important to note that while Google can generally help you clean up your online presence by limiting search results, it cannot directly remove content that appears on websites or shut down the websites themselves. That's because Google Search results merely point users to websites offering the content they search for; Google can control whether it directs users to that site, but it cannot control the website itself. As a result, some people may still be able to find your information on that website if they use a search engine other than Google, such as Bing.

If your removal request has been denied by Google or if you want the content removed from the website itself regardless, Google suggests that you reach out directly to the website's owner and ask them to take down content related to you. If the site administrator acknowledges your request and removes your personal information, it will no longer be accessible to users even if they search using a search engine other than Google.

Read this next: 12 Hidden iMessage Features You Need To Know About

Sun, 09 Oct 2022 13:48:00 -0500 en-US text/html https://www.msn.com/en-us/news/technology/how-to-remove-personal-information-from-google-search-results/ar-AA12MmhO
Killexams : Google Is Making It Easier to Remove Personal Info From Search. Here's How

Updated: September 28, 2022 1:53 PM EDT | Originally published: May 11, 2022 3:09 PM EDT

Today Google announced the wide release of a new feature that will make it even easier to remove personal information from search results, including your phone number, email, and home address. The update will be available to all users by the end of next week.

Danny Sullivan, Google’s public liaison for Search, says that the company is taking this step because it recognizes how people may feel about having personal information broadly visible in search results. “We’ve heard a lot of feedback from people that they simply find the presence of this information jarring,” Sullivan wrote in a statement to TIME.

The ability to remove personal information from Google search was first introduced in May 2022 but is now easier to use and more widely available.

“People are worried about threats, they’re worried about things like identity theft, or they’re just generally not comfortable with their personal contact information being out there,” Sullivan told TIME in May when the first version of this feature was released. “This is us trying to supply people some sense of having more control over that.”

Starting early next year, the company announced, users can also opt in to alerts about new cases of personal information appearing in search results. They can then request removal.

Kinds of information you can remove from Google

While Google previously allowed users to remove personally identifiable information that could lead to issues like doxxing or financial fraud, the company updated its policy in April to include contact information and information that could put users at risk for identity theft. To get Google to take action under the new rules, the info that appears in Search needs to fit into one of the following categories:

  • Contact information
  • Government-issued ID numbers like a U.S. Social Security Number
  • Bank account or credit card numbers
  • Images of a handwritten signature or ID documents
  • Private medical records
  • Confidential log-in credentials.

How to submit a removal request to Google

If you’ve Googled yourself and see personal information in a search result, you can request removal by clicking on the three dots next to the result. That will take you to Google’s new removal tool, which will ask you some questions about the kind of information that’s being revealed. Then the request will be submitted and reviewed. You can also use the main Google app for iPhone or Android by navigating to the “account settings” icon in the top right and clicking on “Results about you” dropdown item.

The company notes that it doesn’t have the power to take down the website where the information actually lives. Since Google Search shows information gathered from websites across the internet, any content Google scrubs from its results can still exist online. It could be findable on other search engines or through social media.

If that’s the case, Google recommends that you contact the offending site and ask it to remove the content itself.

More Must-Read Stories From TIME


 

Write to Megan McCluskey at megan.mccluskey@time.com.

Wed, 28 Sep 2022 06:33:00 -0500 en text/html https://time.com/6173811/remove-personal-information-google-search/
Killexams : 4 advanced ways you’re not measuring SEO effectiveness – yet

In 4 smarter ways to measure SEO effectiveness, I analyzed four fairly boilerplate SEO metrics (traffic, rankings, conversions, links) and detailed ways to apply an additional layer of rigor to each to Strengthen your analytical insights.

In this article, I’m going to take it up a notch to introduce four new methods of gauging the value of your SEO campaigns. They are:

  • Brand vs. non-brand clicks.
  • SEO’s impact on other channels.
  • SEO CAC (customer acquisition cost).
  • SEO keyword performance (we’re bringing it back!).

While some of these are more directional than others, I’ve found each to be a highly effective way of quantifying the impact of my team’s SEO efforts for our clients. (If you’re in-house, they play well with executives looking to gauge your team’s value.)

1. Brand vs. non-brand clicks

Why is this segmentation important? A couple of reasons.

First, brand traffic indicates a level of awareness and intent that means these users aren’t net-new.

They may have become aware of your brand through earlier SEO searches, but you won’t have a chance to connect those dots without segmenting the data. 

There’s obviously value in brand traffic, particularly when you start getting traffic on {brand + product} or {brand + service} queries. 

But the exact value may differ from bringing net-new users into your system, particularly if you’re using first-touch attribution.

The other reason is that in certain industries (particularly SaaS), a decent chunk of brand traffic comes from customers using Google to find your site so they can log back in. This absolutely affects the aggregate value of brand searches.

All that said, I use Google Search Console to get insight into brand vs. non-brand searches. 

You could use Ahrefs or Semrush to do the same thing, but I prefer GSC (although the UI isn’t as snazzy) because all the data is coming directly from Google. 

Even though it’s only a data sample, I contend that it’s more accurate than third-party tools, and the best organic measurement tries to reduce ambiguity as much as possible.

Of course, because it’s just giving you a sample, GSC isn’t perfect, and I’m clear with my clients about that. 

When we’re all on the same page about it being the best option for measuring brand vs. non-brand traffic, I:

  • Export the keyword data (a subset of the total traffic) from GSC within a date range.
  • Remove/filter any keywords that mention the brand.
  • Calculate the percentage of non-brand vs. brand keyword data. 

Here’s what that looks like:

Once you have several months’ worth of this data, you get a good layer of visibility into exact non-brand and brand trends.

2. SEO’s impact on other channels

While SEO can obviously lead directly to conversions (as I’ll discuss more in a minute), much of its value comes from up-funnel engagements. 

It’s extremely common for good SEO campaigns to introduce users to – and educate them about – brands and products/services, only to have users convert on other, more transaction-focused channels.

So what’s the value of those engagements? 

How do we measure SEO’s impact on downstream metrics?

On a macro level, one of the things I look at over time is whether there’s any correlation between increased SEO traffic and lower customer acquisition cost (CAC) on other channels. 

If SEO engagement is growing a lot, and performance marketing is becoming more efficient, that’s a signal to dig into your traffic mix and close/sales mix to see exactly:

  • Where leads are coming from.
  • Which channels are bringing in leads with a good close rate.

One of the most promising features of GA4, which I’ve been playing with a ton recently, is that once you set up events/conversions, there’s an attribution model that shows multi-touch attribution so you can get a direct measurement of touchpoints in a conversion channel. 

That’s a huge boost to a more nuanced measurement of SEO’s value if you’re tying back engagements to conversions. The report looks like this:

To round out the picture with less scientific, more quantifiable data, make sure your sales reps are asking leads where or how they’ve heard of you.

You can get good data and insight into how SEO is related to other channels – whether you’re at an enterprise company with scale that shows you macro trends or you’re at an SMB where one SEO-related conversion can really change the performance picture. 

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3. SEO customer acquisition cost

One of my favorite metrics to calculate is SEO customer acquisition cost (CAC). 

I’ve heard fairly frequently over the years that SEO fees are high – especially in times of disruption. But if you can put the ROI of SEO in front of the people holding the budgets, you’ll likely be in good shape.

First, pick a set-up (GA4, Looker, Mixpanel, etc.) that enables you to track engagements. 

Choose an attribution model and create a channel report to track signups, leads, demo requests, etc. (or product views, add to carts, conversions, etc. if you’re in ecommerce). 

Ultimately, you’re looking to ascribe a raw number of events with attributed value back to your SEO campaigns.

Next, look at your SEO costs per month. These generally boil down to agency fees and/or in-house resources, plus any tech stack costs. 

Apply those costs to find how much you pay to get these users (and events). 

For example, if you pay a full-service SEO agency $10,000 a month to run SEO and write content, and the SEO channel delivered 200 last-click signups in that month, you could report a simplified $50 CAC for SEO. 

With metrics like that, odds are you’ll be able to show a great return on spend that you can line up against CPC from paid channels. 

Additionally, you can compare this CAC number to an LTV data point to really see the value. 

If the LTV of your customer is greater than the SEO CAC, you are moving in the right direction for showing SEO as a profitable marketing channel.  

You don’t need to re-invent reporting for SEO, but compare apples to apples if parties are using performance data as a comparison.

4. SEO keyword performance

SEO long-timers will remember with fondness the days before 2011 when Google started replacing valuable keyword-level data with “keyword not provided.” 

It’s a lot harder to pinpoint and quantify exact keyword performance and value, but you can put together some pieces to get close.

Understanding the play between SEO and paid search is really crucial and helps address the question of how to ascribe sign-ups to specific keywords if all you can do is find traffic in GSC.

Paid search provides accurate, to-the-minute keyword data. 

If you’re targeting the same keywords in both paid and organic search, you can take the rough conversion percentage from paid search and extrapolate the value of organic engagement.

Even if you’re not able to access paid search data, there are scenarios where you can ascribe value. 

Let’s say you build a “program features” page for a SaaS product that’s ranking on page one for a long-tail non-brand term. 

You can look at how people are converting on that page (GA4, Looker, Mixpanel) and triangulate how that keyword is doing.

So if 80% of that traffic on the page is from the long-tail keyword (which you can find in GSC), you can say there’s a high likelihood that they’re converting from that keyword.

Are these methods exact? No. 

Are they directionally useful? Yes.

Conclusion

GA4 advancements aside, SEO measurement is an exercise in imperfection.

That doesn’t mean you should settle for the basic units of measurement you can get from Google or third-party platforms. 

Be clear with the powers that be about how you’re getting your numbers and that they’re directional, not 100% accurate.

Flex your analytical muscles to dig a little deeper to understand how your efforts are driving real business outcomes. 

Measuring SEO impact beyond basic traffic and keyword ranking is hard. 

This is why real SEO business insight is so valuable in helping execs and decision-makers gauge its standing in the marketing mix.

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

New on Search Engine Land

About The Author

Adam Tanguay is Head of SEO and Content at Jordan Digital Marketing, which he joined in Feb. 2019. Formerly Head of Marketing at Webflow and Head of Organic Growth at Weebly, Adam has developed successful growth programs with a mix of content strategy, copywriting, technical know-how, and analytics acumen across a range of organic channels.

Thu, 13 Oct 2022 23:33:00 -0500 Adam Tanguay en text/html https://searchengineland.com/measure-seo-effectiveness-advanced-388666
Killexams : Investors Heavily Search Advanced Micro Devices, Inc. (AMD): Here is What You Need to Know No result found, try new keyword!The facts discussed here and much other information on Zacks.com might help determine whether or not it's worthwhile paying attention to the market buzz about Advanced Micro. However, its Zacks ... Mon, 26 Sep 2022 02:32:00 -0500 text/html https://www.nasdaq.com/articles/investors-heavily-search-advanced-micro-devices-inc.-amd%3A-here-is-what-you-need-to-know-1 Killexams : Google Search adds expanded sustainability info for your online shopping, transportation, and recipe needs

Google is adding new ways for users to choose sustainable options when searching, with a suite of new information panels and eco-friendly markers placed directly in search results.

Based on an increase in search interest for terms like "electric vehicles," "solar energy," and "thrift stores," along with the escalating climate crisis, the search engine will now mark used and pre-owned products (like used vehicles and clothing), include additional specs on electric vehicles and comparisons when users shop for cars, and even provide sustainability information for food items in Google recipes.

Google has made similar updates and eco-conscious pledges in the past. In 2020, the company committed to run all of its data centers and campuses on carbon-free energy by 2030. In 2021, the search engine unveiled its first iteration of the new sustainability tools, including information on carbon impact and sustainability initiatives while users book flights and hotels. The site also added additional context to user searches for "climate change," which link to authoritative climate and climate news sources.

"People come to search during the critical moments that matter," said Hema Budaraju, senior director of product for Health & Search Social Impact at Google, in a call with Mashable. "Climate change is the defining call of our generation, and it requires all of us to take actions, big and small. Many people might not know where to start, and people are coming to Google for answers."

Eco-friendly vehicles and routes

For those in the electric vehicle market, Google Search results will display expanded information menus featuring estimated fuel costs, range and charging speeds, and even public charging stations near you that are compatible with each electric vehicle.

Searchers in the U.S. will also see information on federal tax incentives for electric vehicles.

Find fuel and electricity costs, emissions estimates, and electric charging stations near you when searching for a new vehicle through Google. Credit: Google

In addition to search results, Google is prioritizing environmentally-friendly options for all vehicle-related needs.

In March 2021, Google unveiled its eco-friendly route option for Maps users, which suggests "cleaner" or more fuel-efficient routes using insights from the U.S. Department of Energy’s National Renewable Energy Laboratory and the European Environment Agency. The option considers road conditions, topography, and traffic and congestion to lower a driver's carbon emissions along their route. When the eco-friendly route is the fastest, Maps defaults to that option, but when it's not, a user gets to see the potential environmental impact and weigh their options.

According to Google, users have been making the more fuel-efficient choice. The company estimates that having the environmentally friendly choice available reduced vehicle carbon emissions by half a million metric tons since its launch, or the equivalent of taking 100,000 fuel-based cars off the road. The company explained to Mashable that this data only includes users that intentionally chose eco-friendly routes when there was another speedier option.

Building on this, Google Maps users can now choose their engine type when searching for routes to customize an even cleaner route to their destination. These tools are also being made available to companies, like delivery or ride-sharing services, for use in their own apps.

Sustainable clothes shopping

Google Search results will highlight pre-owned or used clothing options when people shop from the Google homepage, which the company says will help empower users to reduce the impact of overconsumption, textile waste, and global carbon emissions created by the fashion industry.

When scrolling through shopping listings, users can spot a small green leaf next to pre-owned resale clothing options.

Environmentally conscious food choices

When users search for certain food recipes, like "vegan curry," “bean recipes,” or “broccoli chicken,” Google Search will also show the environmental impact of various food choices, such as the effect of different protein choices (read: the global impact of that food items' production and transportation) on greenhouse gas emissions.

When searching for recipes, users can find information about more sustainable food choices. Credit: Google

While responsibility for an unsustainable food (and clothing and vehicle) market certainly doesn't lie with individual consumers, the new Google tools put information in the hands of users who want to know more about the ways they consume, as well as the small choices one can make for more eco-conscious consumption.

The new features will roll out to U.S. users first, in English, followed by a larger global expansion in multiple languages.

Wed, 28 Sep 2022 07:18:00 -0500 en text/html https://mashable.com/article/google-search-sustainability-information
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