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Google Advertising PDF Download
Killexams : Google Advertising PDF download - BingNews Search results Killexams : Google Advertising PDF download - BingNews Killexams : download Google Ads Overview Card As PNG or CSV

Google Ads now lets you download the overview card / page report as an image in PNG format or as data in CSV format. This was spotted by Chris Ridley on Twitter who shared a screenshot of this new download feature last week.

Note, this is not new, but a "did you know"...

Chris said "I don't know who needs to see this but you can now download the Google Ads overview card as data (.csv) or as an image (.png). For anyone who screenshots the graphs like I do."

click for full size

This is a little neat feature.

Forum discussion at Twitter.

Mon, 11 Jul 2022 23:11:00 -0500 Barry Schwartz text/html
Killexams : Google releases ads editor version 2.1

Yesterday Google released Ads Editor version 2.1, as seen here by Twitter user Boris Beceric.

Google confirmed the update and linked their help doc which you can review here.

Whats new. The update includes:

  • Table header recommendations
  • Primary Display Status
  • Overview recommendation cards
  • Recommendations
  • Warning dialogue for cross-account copy and paste
  • Validate aligned budget or bid strategy
  • Video-Drive conversions campaigns with shopping
  • Final URL expansion
  • Initial view on start-up
  • Global offers
  • Lead form: custom questions, age question
  • Lead form extensions at account level
  • Budget Explorer

Additionally, the “Include Display Network” option is no longer available for standard Shopping campaigns. It’s always set to “Disabled”.

Why we care. Google ads editor users now have additional options and features that were not available in version 2.0, which had been released in March and updated to support Performance Max campaigns.

New on Search Engine Land

About The Author

Nicole Farley is an editor for Search Engine Land covering all things PPC. In addition to being a Marine Corps veteran, she has an extensive background in digital marketing, an MBA and a penchant for true crime, podcasts, travel, and snacks.

Thu, 07 Jul 2022 05:40:00 -0500 Nicole Farley en text/html
Killexams : How to annotate a PDF on Windows 11/10

Annotation is the process of adding extra pieces of information to a document. Depending on the type of annotation software you are using you can add text, highlight text, watermark, add signatures, and do more with your document. PDF is one of the most common files that we use. There might be instances when you need to add some pieces of information to a PDF file. This article shows how to annotate a PDF on Windows.

How to annotate a PDF on Windows

You can annotate a PDF on Windows PC with the help of an online tool or software. Here, we have listed some best free online tools and software that let you annotate a PDF.

  1. Paint dot net
  2. Adobe Acrobat Reader DC
  3. PDF24 Creator
  4. PDF X
  5. Inky
  6. LightPDF
  7. PDFescape Online
  8. DocHub
  9. Xodo
  10. PDF Bob

Let’s see the features of these free online tools and software.

Read: How to create a PDF File on Windows 11/10

1] Paint dot net

Paint dot net is a free image editing software. It has a lot of image editing features, like rotating images, cropping images, adding watermark to the images, inverting the color of images, etc. Apart from that, you can also add different effects to your images, like artistic effects, blur effects, add noise to images, etc. After editing images, you can save them in different formats, including PNG, JPG, TIFF, BMP, etc.

Paint dot net also lets you edit and annotate PDF files. Most of you are not aware of this feature of Paint dot net. You can do this with the help of a Paint dot net plugin. After installing this plugin, you will be able to open PDF files in Paint dot net. The Paint dot net free PDF plugin is available on After opening the GitHub page in your browser, scroll down and you will see the exe and zip files under the Download links section. download and run the exe file to install the Paint dot net free PDF plugin.

Annotate PDF using Paint dot net

How to annotate a PDF file using Paint dot net

First close Paint dot net (if it is already running) to install the PDF plugin. Now, run the installer file. After installing the plugin, open Paint dot net and go to “File > Open” or press the Ctrl + O keys. Now, select the PDF file from your computer and click Open. This will open the PDF file in Paint dot net.

The Paint dot net will open every page of the PDF file as an image in a different layer. All the pages are available in the Layers box. To annotate a particular page in a PDF file, you can select it from the Layers box and annotate it. All the tools to annotate a PDF are available in the Tools box. While annotating a PDF, you can:

  • Highlight a text or sentence,
  • Add text to the PDF,
  • Add a watermark to the PDF,
  • Draw different shapes and freehand drawings on the PDF, etc.

You can download Paint dot net from its official website,

2] Adobe Acrobat Reader DC

Annotate PDF using Adobe Acrobat Reader DC

Adobe Acrobat Reader DC is a very popular PDF reader software. You can use it to open or view PDF files for free. But if you want to edit PDF files using Adobe Acrobat Reader DC, you have to purchase its paid version. However, its free version lets you annotate PDF files. Here, you will get limited features to annotate a PDF. Using Adobe Acrobat Reader DC, you can add signatures, highlight text, and add comments or sticky notes to the PDF file.

You can download Adobe Acrobat reader DC from its official website,

3] PDF24 Creator

PDF24 Creator is a free software to annotate PDF files. It is a complete PDF suite that lets you edit PDF files, merge PDF files, add watermark to the PDF files, compress PDF files, unlock PDF files, etc., in addition to annotating a PDF file. Its online version is also available. If you do not want to install it on your computer, you can use its online version to annotate the PDF files.

You can download it from its official website, To use it, you have to create a free PDF24 account. You will get a prompt for the same automatically when you run it for the first time. After creating a free PDF24 account, you can use different tools provided in this software.

Annotate PDF using PDF24 Creator

How to annotate a PDF file using PDF24 Creator

The steps to annotate a PDF file, follow the steps below:

  1. Open PDF24 Creator.
  2. Select the Annotate PDF tool.
  3. Click on the Choose file button and upload a PDF file. You can also upload the same by using the drag and drop method.
  4. Annotate the PDF file using the tools provided in the software.

It will display only one page at a time. To annotate a particular page, select it from the drop-down on the top left side. While annotating a PDF file, you can:

  • Add images to the PDF file. You can also use this feature to add an image watermark to your PDF files.
  • Draw on your PDF files. Different tools are available for this purpose, like pencil, spray, etc.
  • Draw different shapes.
  • Add text to your PDF files.

After annotating a PDF file, you can save it on your computer.

4] PDF X

PDF X is a Microsoft Store app that lets you annotate PDF files for free. You can purchase its premium plan if you want to use its premium features like converting a PDF file into Word, Excel, etc., signing a PDF file, compressing a PDF file, etc. To annotate a PDF file in PDF X, first, open it and then select the Annotate tab. All the tools required to annotate a PDF file are available under the Annotate tab.

Annotate PDF using PDF X

You will get the following features to annotate a PDF file:

  • Highlight: You can highlight text, sentence, or a particular area in a PDF file.
  • Textbox and Typewriter: Both of these options let you add text to your PDF file.
  • Ink: You can use this option to draw free-hand drawing in your PDF file.
  • Shapes: You can draw different shapes.
  • Note: You can use this option to add sticky notes to your PDF file.

When you are done, you can save the edited PDF file by clicking on the Save or Save As buttons. You can install PDF X from Microsoft Store.

5] Inky

Annotate PDF using Inky

Inky is a simple PDF annotation app for Windows PCs that lets you highlight text and draw free-hand drawings in your PDF file. You can select different colors to highlight text and draw free-hand drawings. Move the slider to change the width of the pen or brush. After annotating a PDF file, you can save it by clicking on the Save button.

Inky comes with a OneDrive sync feature. By syncing your OneDrive folder, you can open your PDF files on any Windows device. You can download Inky from Microsoft Store.

6] LightPDF

Annotate PDF using LightPDF

LightPDF is an online tool that lets you annotate your PDF files for free. To use this free tool, you have to visit and then click on the Choose file button to upload your PDF file. The time taken by LightPDF to upload a PDF file depends on your internet speed and the size of your PDF file. All the tools to annotate a PDF file are available on the Toolbar. You can select a particular page of a PDF file from the left pane.

You can draw free-hand drawings, highlight text or sentences, draw lines, rectangles, and ovals, and write text in your PDF file. Different colors and font styles are also available to select from. After annotating the PDF file, click on the Save button to download the PDF file on your computer.

7] PDFescape Online

Annotate PDF using PDFescape Online

PDFescape Online is a free PDF editor and annotation tool. It also has a desktop version but you have to purchase it. The free version displays ads. If you do not want ads on its interface, you have to purchase its premium plan. To use this tool, first, visit and then click on the Free Online button to use the online version of PDFescape.

Now, click on the Upload PDF to PDFescape link and select the PDF file from your computer. You can navigate to a particular page in your PDF by selecting it from the left side. Click on the Annotate tab to view the options available to annotate a PDF. You can:

  • Add sticky notes to your PDF file.
  • Highlight text and sentences.
  • Add Caret, Strikethrough, and Underline annotations.
  • Draw rectangle and oval shapes.

More tools to edit a PDF file are available under the Insert tab. After annotating the PDF, you can print it or download it by clicking on the Save and Download button.

8] DocHub

Annotate PDF using DocHub

DocHub is one more PDF annotation tool. Its free version has limitations. Some of these limitations are given below:

  • You can annotate up to 2000 documents.
  • 5 eSignatures are allowed per month.
  • 3 emails are allowed per day.
  • You can save up to 7 signatures.
  • You can add up to 3 email recipients.

To use DocHub, you have to create a free account on their website, This is because all the PDF files that you annotate will be saved in your account. The features that DocHub offers to annotate a PDF file are

  • Adding images,
  • Adding signatures,
  • Highlighting text and sentences,
  • Adding sticky notes, etc.

After annotating the PDF file, you can download it on your computer or save it to Google Drive, Dropbox, and OneDrive.It also has an option to submit the PDF file to Google Classroom.

9] Xodo

Annotate PDF files using Xodo

Xodo is a free online PDF annotation tool. In addition to annotating PDF files, Xodo also has a lot of PDF tools using which you can convert a PDF file into different image formats, convert a PDF file into Word, Excel, and vice-versa, edit, split, and merge pdf, delete pages from a PDF file, etc.

To annotate a PDF file, you can upload it from your computer or from Dropbox and Google Drive. It lets you insert text in your PDF, highlight text and sentences, underline text and sentences, make a text or sentence strikethrough, insert notes, etc.

After inserting a text, you can change its color, font style, and font size. in addition to this, it also lets you hyperlink the inserted text. After annotating the PDF, you can save it to your computer or to Google Drive. To use Xodo, visit its official website.

10] PDF Bob

Annotate PDF files using PDF Bob

PDF Bob lets you edit and annotate PDF files. Its free version is ads and watermark-free. You can access all the tools to annotate a PDF from the left side. The features offered by this tool are the same as that offered by most PDF annotation software on this list. You can add comments, text, highlight text and sentences, insert shapes, make the text strikethrough and underlined, etc. Visit to use this free PDF editing and annotation tool.

Read: Best Free Open Source Document Editor software for Windows.

Can I annotate a PDF for free?

Yes, you can annotate a PDF for free. There are many online tools and software available that let you edit and annotate a PDF for free. Some online tools have limitations in their free plan, whereas, some online tools are completely free with no limitations. If you want to annotate a PDF file offline, you can install some free PDF annotation software.

Paint dot net is a very popular image editing software. You can also use it to edit and annotate PDF files by installing a free Paint dot net plugin.

How do you write on a PDF in Google Chrome?

If you search online, you will find many free Chrome extensions that let you write on a PDF file for free. After editing the PDF file, you can download it on your computer. If you do not want to install extensions in Chrome, you can use free online tools to edit and annotate PDF files.

That’s it.

Read next: Best Free PDF Editing software for Windows PC.

How to annotate a PDF on Windows
Tue, 28 Jun 2022 04:05:00 -0500 en-us text/html
Killexams : How financial advisors can master social media and dramatically grow your practice

[Editor's Note: Click here to download the PDF version of this How To Guide for Financial Advisors: "How 3 financial advisors mastered social media to dramatically grow their practices."]

We asked three financial advisors to share how they are using social media to write millions of dollars in life insurance and annuities each month.

Rory Douglas is a financial educator, bestselling author, and high-performance life coach. He is also a growing influencer, with more than 1 million followers on TikTok, over 105,000 on Instagram and more than 800,000 on Facebook.

Matt Sapaula is the chief distribution officer at PHP Agency Inc. He was the No. 1 producer out of 25,000 licensed agents, buying leads and hosting dinner seminars until he started agency building in 2011. He began to systematize his sales process with over 170,000 subscribers on YouTube, more than 350,000 followers on Instagram and 35,000 subscribers on Facebook.

Al Caicedo is president and owner of CKS Summit Group. In 2020, he and his partner founded Virtual Apex Advisors, which teaches advisors how to successfully transition to becoming virtual advisors. Through his network, he is running campaigns on Facebook and spends over $90,000 a month on social media advertising.

Matt Saupala, Rory Douglas, Al Caicedo.

Douglas’ route to success

Ray Douglas’ daughter once asked him why he was not on social media. He told her that he did not want to be on social media because he was 57 years old and considered himself “old school.” Without his knowledge, she taped him talking to a client who was spending a lot of money carelessly. She took part in the conversation and posted the video on social media.  During lunch, she told him that 50,000 people had commented about his video. Once he heard this, he was hooked and started producing videos.  “And then it really just started to spiral out of control,” he said. During the pandemic, his business increased by about 90%.

TikTok is the No. 1 platform for Douglas. “When you start with TikTok, it should pretty much trickle down,” he said. “We went from brick and mortar to click and order.”

Although Douglas leads with TikTok, he gets most of his business from Facebook.  He does not do ads because, he said, he “realizes that many people today don't buy books or music; they buy you. So you’ve got to be you. If you're you, that's what people buy into.”

Douglas employs two people to do social media for the company. “They are always around me and they just catch moments,” he said.  They follow him, talk around him, and film whatever he says. They put things together and post them in real time.

To manage and track his campaigns, a couple of staff members track analytics. “It is good to use social media platforms, but what is equally important is to actually draw from the analytics and use them to enhance your brand,” he said.

Sapaula’s success strategies

Sapaula’s route to social media success is a bit different from that of Douglas.  As a top producer, he had qualified for a trip to the Bahamas. One day, several of the top producers went to the golf course, leaving Sapaula, who didn’t play golf, sitting by the pool. He noticed that several people were doing cannonballs and then posting their best splashes to Facebook.

Later, he saw that they had gotten 20,000 views. To acquire prospects, he was used to traditional marketing tools, such as CRMs, email blasts and phone calls. But once he started using social media, he was able to connect with many people in a more engaging way.

For a long time, nobody was watching Sapaula’s videos. But he and his team kept at it, producing videos and creating content — about three pieces of content a week. And they created content that described what they were passionate about. And, finally, that work paid off. In one month, they were able to get as many subscribers on YouTube as they had during their first four years using less effective channels.

Sapaula’s most effective platform is Instagram.  “People are very visual. And elevating my Instagram actually helped elevate my YouTube.”  It also helps feed into other platforms.

“It's funny how a lot of these have a ping-pong effect,” he added.  “And the different platforms also require you to communicate differently. YouTube requires more long-form marketing, but we chop those.  We use one YouTube video, which may be a 10-, 20- or 40-minute video, to explain what we do and to educate people about life insurance, index annuities, etc.”

But they also use those in 30- and 60-second blocks, “which we take from the big chunk of ice and just make ice cubes on TikTok or Instagram, because it's very easy to interact on TikTok and Instagram,” he said.

To create content, Sapaula goes by the 85/15 rule, which means that 85% of your success or failure is due to the first 15% of your process. He tries to create content that addresses issues such as consumers’ misconceptions about life insurance, annuities, etc., or why they should go into business for themselves.

The ideal time to post these videos is prime time, which is 6:30 p.m., according to Sapaula.  “When people are on the train or driving home from work, they're listening to our content,” he said.

 What works for Caicedo    

Caicedo started participating in social media because he was frustrated, he said. Back in 2016, his firm was hosting live events at colleges in order to acquire prospects. But they hit a stumbling block because they were sending out about 12,000 to 15,000 mailers a month to try to maintain a certain level of attendance at these events.

Then, Caicedo turned to digital media to try to drive attendance to these events.  When the company started its digital journey, the goal was essentially to drive costs down and maintain its live events, he said. They faced many setbacks at the beginning.

“When it really started clicking for us was probably about two years prior to the pandemic," he said, adding that the pandemic then “pushed us into the future, like five to six years.”

They started to see success in driving people to the webinars, getting them to register for the webinars, getting them from the webinar to the first appointment, from the first appointment to the second appointment, and, eventually, to the close.

They kept refining that process so that by the time the pandemic hit, he said, “we had already hit the ground running really, really hard. We were already fast.”

Caicedo does most of his posting on Facebook because of the demographics he works with: consumers who are 55 years old and older. “If you look at what's coming down the pipeline between now and 2030, we have $38 trillion moving from boomers to Generation Xers,” he said.

These consumers include what he calls “hybrid baby boomers”: those between the ages of 58 and 62.

“And 91% of those people reside on Facebook, and 64% of them say that Facebook is their No. 1 platform,” he added. “They consume six hours of content per week, and 41% of them follow their businesses 24/7. Also, for 60% of them, their No. 1 way of learning is by video. So this is the best way for us to reach them.”

Caicedo is quick to point out that this doesn't mean they don’t use LinkedIn, Google or Instagram. “But those are just auxiliary things for us since Facebook actually drives the train for us,” he said.

Caicedo is particular about the content he uses on these platforms. It has to mean something to someone because he wants it to appeal to a specific individual. “We don't want that shotgun approach, where we want an ad to go out there and, hopefully, the right person will see it,” he said. As a result, they are very big on behavioral targeting and want to make sure that the individuals who see their ads are behaving in a certain way and have exhibited certain traits.

His firm’s campaigns are quick, precise and very targeted. They carry a clear message and are educational in nature. “We are not product-driven. We want people who have been looking for information, and we're there to educate them,” he said.

Advice for Beginners

During the webinar, Caicedo, Sapaula and Douglas also shared a few steps those new to social media should take if they want to achieve a high level of success.

According to Caicedo, “if you're starting from scratch, if you blog correctly and you are a very good promoter of your blogs, I think that is a very good elementary step.”  A lot of people write blogs and stop at that. But what is important is how those blogs are promoted, how and where they are placed, how they go across platforms, and how it's all brought together, he said.

For Sapaula, the first thing newcomers should understand is their mindset as it relates to social media, and then start from there. People often think: “I did one video or one post and nobody's watching or practicing it. There is no response or engagement; so let me give up.”

But, he said, there are two types of marketing: short-tail and long-tail marketing. Short-tail marketing is networking, shaking hands, making phone calls and getting referrals. Once you stop doing this, your results will end.

With long-tail marketing, you may not get immediate benefits today. The video you do today may not get you benefits, but it might let you reach more interested parties six months or even a year from now. And all that content and networking starts to compound and accumulate, he added.

As a result, when you're examining your mindset as it relates to social media, don't look at what you do as a one-off effort, he advised. Instead, look at it and say: "I need to compound my efforts until this thing takes off like a hockey stick."

The second thing is that “there's nothing new under the sun,” he said. The difference is how you tell the story and how you share what's unique and different about you. In addition, you should not give up and should make sure you follow a daily schedule.

The advice from Douglas is to be consistent because what you're doing today is setting you up for success tomorrow. Most people make mistakes because of their start-and-stop mentality, he said. They do something, and when they do not get any results, they stop.

“All you got to do is stay consistent,” he said. “That's what I do with my content. Every day, four videos are going out regardless.”

Ayo Mseka has more than 30 years of experience reporting on the financial services industry. She formerly served as editor-in-chief of NAIFA’s Advisor Today magazine. Contact her at [email protected]

© Entire contents copyright 2022 by Inc. All rights reserved. No part of this article may be reprinted without the expressed written consent from

Thu, 14 Jul 2022 05:21:00 -0500 Ayo Mseka en-US text/html
Killexams : Increase Revenue With Digital Ads In Your Retail Space

(MENAFN- ValueWalk)

These days, people seamlessly switch between their phones, their computers, and local stores when making purchases and returns . Just think about all the websites and apps that now offer in-store, pickup, and shipping options, letting customers know whether an item is in stock or not. In this omni-channel world, customers expect to see digital ads in retail spaces frequently.

Retargeting ads remind customers of items they've viewed in the past. Banner ads and clever graphics call out promotions on retail websites. Digital advertising is already thriving online. But brick-and-mortar operations have a unique opportunity when it comes to digital ads in their retail spaces. By using in-store displays, they can influence customers who have their wallets open and shopping lists in hand. (Not to mention the direct revenue possibilities from turning an existing physical space, which already has foot traffic, into an advertising platform.)

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Q2 2022 hedge fund letters, conferences and more

Seth Klarman At Harvard: How To Keep Ahead Of The Herd

Earlier this year, Seth Klarman, the value investor, and manager of the $30 billion Baupost hedge fund, took part in a rare interview in partnership with the Harvard Business School. During the interview, the value investor covered many topics, including how he finds undervalued companies and where he sees opportunities in the markets today. Don't Read More

Table of Contents show
  • 1. Use digital signage for content and advertising to Boost your customer experience.
  • 2. Digital ads blur the line between online and in-person retail space.
  • 3. Invest in video for digital displays.
  • 4. Leverage digital displays for sales and loyalty programs.
  • 5. Create relationships with your customers via digital screens and personalization.
  • 6. Develop your digital footprint outside your store.
Find A Qualified Financial Advisor

Finding a qualified financial advisor doesn't have to be hard. SmartAsset's free tool matches you with up to 3 fiduciary financial advisors in your area in 5 minutes . Each advisor has been vetted by SmartAsset and is held to a fiduciary standard to act in your best interests. If you're ready to be matched with local advisors that can help you achieve your financial goals, get started now .

At the center of in-person digital advertising is the customer experience. Technology that's meant to drive revenue and build loyalty should always make things easier on the consumer.

For example, Amazon is now using a technology called Just Walk Out at select Whole Foods locations, with sensors and cameras allowing customers to skip the checkout line. The move was meant to alleviate pain points such as waiting in line before leaving the store. It's a prime example of using technology to Boost the customer experience. Digital displays can do the same.

In short, the chance to use digital displays to influence a customer at the point of purchase is a way to both Boost the customer experience and increase revenue. Here's how.

Use digital signage for content and advertising to Boost your customer experience.

Digital signage has more than one use, so it's wise to consider how a graphic display might be used in multiple ways to increase your revenue by improving your overall customer experience.

For example, screens are often used in healthcare, university, and dining settings for sharing content. At a chiropractic office, you might see a TV screen with someone explaining why chiropractic care is important. On a campus tour, you might see a screen with your name, welcoming you to campus, alongside a student success story. At a fast-food restaurant, you might see the menu on digital boards overhead, switching seamlessly from breakfast to all-day items.

All of these methods of sharing content can be used in retail spaces to make the customer experience smoother, easier, and less stressful. Accurate digital signage is good customer service, and good customer service breeds loyalty.

Digital ads blur the line between online and in-person retail space.

But using digital signage can also bring point-of-service decision-making to a new level. No longer do brands have to rely solely on packaging, promotions, and static signage to convince customers to choose their product. Dynamic advertising in the store can influence customers as they make their final purchase decisions.

Take Cooler Screens as an example. This digital media and merchandising technology replaces traditional grocery cooler doors with responsive smart screens. The screens can display ads that resolve into images of the items in the cooler. The displays are tied into the company's proprietary platform that allow brands to place ads, highlight products , and review analytics. No longer do brands have to guess how customers respond to ads — with instantaneous feedback, brands can rapidly test and refine their offerings.

When customers move closer to the cooler doors, the screens change to show what's behind the glass and in stock, as if the doors are transparent. Stores can use this information to manage inventory, capitalizing on analytics to keep the right products in stock and thus increase revenue. In pilot programs, Cooler Screens has seen sales increase 50-100 percent over stores that don't have the screens installed. Advertised products sold two to ten times more than non-advertised products.

Digital signage should always enhance, not damage, the ability of the customer to get in and out of the store. And if the technology is especially innovative, it may cause hesitancy among some customers. One example would be the Amazon-Whole Foods technology mentioned above. Still, there are many examples of digital signage being used to increase sales, when executed in a way that makes things easier on shoppers.

Invest in video for digital displays.

For years, it seems like every state-of-the-media report has been crying out,“Video is king!”

YouTube, TikTok, Reels, and even Snapchat bear witness to the fact that consumers have an almost endless appetite for short, catchy videos. YouTube director Rion Austin encourages brands to use video on YouTube throughout the funnel to best influence consumers. It makes sense that an omni-channel approach should also include video throughout the funnel.

Here's why. Research shows that full-motion creative on digital displays are 2.5 times more impactful than static displays, although both lead to positive emotional responses. Basically, if you want to invoke an emotion regarding your product, you should have digital displays in your retail spaces. If you want people to remember your product, show them a video on that digital display.

The type of video depends on the display context. For a waiting room or dressing room, a long-form ad or brand story might be appropriate for building affinity. For a checkout line or at the end of a store aisle, a six-second burst of visuals is an option. Even making a product appear to shimmer can catch a shopper's eye .

Leverage digital displays for sales and loyalty programs.

If your customers are price-conscious, they're likely comparison shopping, especially during a time of economic uncertainty.

Using digital displays to deliver pricing and sale information is an easy way to meet your customers' needs. Cost per unit, digital coupon alerts, and manufacturer's coupons can all be included in digital ads. Giving your customers access to digital coupons and referencing them with in-store ads helps connect the digital and physical retail space experience.

For better or worse, your promotion will often be competing with many other promotions. Black Friday, the Fourth of July, winter holidays—shouting above the noise is nearly impossible. So using digital displays at the point of purchase, where there's limited real estate for ads, gives your promotion a chance to shine. The data you gather from digital ads can then drive inventory. It can also inform marketing decisions, including when and how to run promotions.

If you have a loyalty program, you can keep it relevant by using digital ads to drive sign-ups and give discounts at the retail space point of purchase. Remember that the customer experience must remain seamless. If you're forcing someone to download an app in order to use a coupon or track their rewards, they may or may not complete the process. Use digital ads to convince customers that it's worth their time to give you their information.

Create relationships with your customers via digital screens and personalization.

In-store digital advertising creates opportunities for brands to build relationships with their customers. Using technology to help customers navigate the store, for example, makes associates available for customers who have in-depth questions. Using screens to introduce associates at the store creates an atmosphere where everyone knows one another. Entertaining your shoppers makes the shopping experience more pleasant for everyone.

Content can rotate out at different times of day, showing customers you're aware of their needs. For example, digital displays at a grocery store could play educational programming about various foods (using product placement) during after-school hours. This might be when parents are running errands with their kids.

You can personalize the shopping experience further with interactive displays. You could allow customers to scan their loyalty fob or enter their phone number for a list and locations of the products they're most likely to buy. If your clothing store has a promotion going on, using a screen to show how the sale stacks with individual coupons would encourage purchases.

Develop your digital footprint outside your store.

In order to offer your customers an omni-channel shopping experience, you need a robust digital footprint. This means even small businesses need an SEO-optimized website and Google My Business profile, at the very least.

They should ideally have basic social media accounts, too. Millennials are the largest living population , and they expect to be able to order through your app or at least through a mobile-optimized website. They want to be able to pay digitally. They don't want to wait.

By creating in-store deals that your customers can learn about online, you can get traffic in physical locations. By reminding customers of those deals with in-store digital ads, you can promote purchases. If you can provide reasons for in-store shopping, you can bolster your physical locations in an online world. Offering the best deals in person is one common approach that's gaining steam.

It all works together. As you build your business and increase your customer base, you increase the views of your in-store digital ads. By doing so, you influence revenue. Take advantage of this next phase of advertising to make the most of your real estate.

Article by Deanna Ritchie, Due

About the Author

Deanna Ritchie is a financial editor at Due. She has a degree in English Literature. She has written 1000+ articles on getting out of debt and mastering your finances. She has edited over 40,000 articles in her life. She has a passion for helping writers inspire others through their words. Deanna has also been an editor at Entrepreneur Magazine and ReadWrite.

Updated on Jul 8, 2022, 4:19 pm


Fri, 08 Jul 2022 11:10:00 -0500 Date text/html
Killexams : Google Used a Secret Program Called ‘Project Bernanke’ to Benefit Clients Using Its Ad-Buying System

Photo: Drew Angerer (Getty Images)

Google used a secret program called “Project Bernanke” for years to increase its clients’ chances of winning bids for competitive ad space, the Wall Street Journal reported on Saturday, citing court documents filed in the Texas-led antitrust suit against Google. The state argues that the program gave Google an unfair competitive advantage against rival ad buying tools and allowed it to pay publishers less for winning bids.

Ironically, the company spilled the beans on its own secret program. The Journal affirms that the court documents in question—which were reviewed by the outlet, although Google has since refiled them under seal—were filed by Google earlier this week in response to the Texas suit and were not properly redacted when uploaded to the court’s public docket. Google acknowledged the existence of Project Bernanke in its response.

For anyone who’s not familiar with the complex digital ad world, here’s a very basic breakdown. Publishers, or the technical name for any website that serves ads, sell ad space on their website. Advertisers put down bids for a particular ad space on ad exchanges, which are like auction houses where whoever bids the highest price wins the coveted ad space. You can find a more detailed and technical explanation here.

Now back to Google. In the court documents, Google explains that Project Bernanke used data about historical bids made through Google Ads to adjust client—which refers to advertisers working with Google and paying to do so—bids there and tip the odds in their favor at ad auctions, per the Journal. These efforts increased Google clients’ chances of winning auctions that would have otherwise been won by rival ad tools and also put millions of dollars in revenue in Google’s pockets. 

Google did not inform publishers who sold ads through its ad-buying systems about the existence of Project Bernanke.

Exactly how many millions Google’s made from Project Bernanke isn’t mentioned in the Journal report. However, Google did confirm that the project was expected to generate $230 million in revenue in 2013.

According to the Journal, in the filing Google denied that there was anything wrong about using the exclusive information it had to inform its client bids. The company said that this was “comparable to data maintained by other buying tools.”

The revelation of Project Bernanke is bound to lead to increased scrutiny for Google, which has a strong grip on both the seller’s and buyer’s side of the digital ad market with its products. In a House Judiciary Committee antitrust meeting on big tech in the summer of 2020, lawmakers cited a study that found that Google controlled between 50-60% of the publisher market, or the players that sell their ad space, and 50-90% of the advertiser’s side, referring to those who buy that ad space. The majority of Google’s revenue comes from its advertising business.

In fact, Google’s dominance in the digital ads market is the subject of the Texas antitrust lawsuit. Texas Attorney General Ken Paxton, who also has his own bevy of legal problems, is alleging that Google repeatedly abused its monopoly power to control the way ads are priced and rig ad auctions. This behavior, Paxton claims, allows Google to “continually illegally profit by taking money away from those web pages and putting it in their own pockets.”

“In this advertising monopoly on an electronically traded market, Google is essentially trading on ‘insider information’ by acting as the pitcher, catcher, batter and umpire, all at the same time,” Paxton said in a statement in December. “This isn’t the ‘free market’ at work here. This is anti-market and illegal under state and federal law.”

The documents also shed light on Google’s Jedi Blue deal with Facebook, the deal in which Facebook held off going all in into the header bidding business and instead route that ad business through Google’s ad platform. The Journal stated that under the agreement, Facebook was required to spend $500 million or more in Google’s Ad Manager or AdMob auctions in the fourth year of the deal, among other details.

Gizmodo reached out to Google for comment on Sunday about the Journal report but did not receive a response by the time of publication. We’ll be sure to update this blog if we hear back.

In a statement to the Journal, Google spokesman Peter Schottenfels said the complaint “misrepresents many aspects of our ad tech business. We look forward to making our case in court.”

Sun, 11 Apr 2021 12:19:00 -0500 en-us text/html
Killexams : What Is Google Stack?

What Is Google Stack?

Google Stack is a document-scanning and -filing app. It digitally photographs and stores receipts, bills, and other papers as PDFs, organizing them into different categories. Free to download, it is available exclusively for Android phones and tablets in the United States.

Key Takeaways

  • Google Stack is a document-digitizing and -filing app, launched by Google in March 2021.
  • The app is free but available exclusively for Android users.
  • Google Stack uses artificial intelligence to scan and store papers as PDFs, organizing them into customizable categories.
  • Users can search their stacked docs in various ways, including by a store name, a bill’s due date, or a sum of money.
  • Copies of Google Stack documents also can be stored on a user’s Google Drive.

How Google Stack Works

Launched on March 30, 2021, Google Stack was created by Area 120, the in-house incubator of Google, owned by Alphabet Inc. (GOOG and GOOGL).

The team leader for Stack was Christopher Pedregal, creator of Socratic, an education app that Google acquired in 2018.

To use Stack—once it’s downloaded from the Google Play store—you begin by photographing a document. The app will scan it, title it for you, and suggest the right category, or “stack” (get the name now?), for you to store it in, based on details within the doc. You can also import and scan existing PDFs or photos of documents already on your Android smartphone.

The stacks have names, such as Bills, Receipts, Banking, House, IDs, Vehicles, Insurance, Legal, Medical, Tax, and Travel. If you don’t like the preset suggestions, you can change the file name, slot the doc into another stack, or create a category of your own. You can put a PDF into more than one stack, and you can edit a file’s appearance (crop, color) as well—though the app automatically does a lot of digital enhancement. One professional app reviewer was particularly impressed by Stack’s ability to gather information from and categorize a highly crumpled receipt.

Google Stack Strong Points

Scanning apps have been around for a while. The biggest deal with Stack’s is its organizing function—the way that it “reads” a document and files it.

Stack makes extensive use of Google’s DocAI tool, a Cloud-based technology for document analysis.

This ability to analyze and zero in on key data also allows you to search for your stacked docs in various ways: by a store name, a bill’s due date, a sum of money, etc. The app also enables full-text searches within a doc.

Another of Stack’s selling points is its ability to sync with Google Drive; you can opt to automatically save a copy of your stacked documents there, for access on a desktop or laptop. That way, your scans will always be available, should you ever decide to stop using Stack—or should Google discontinue it, as some cynics say it will.

Reactions to Google Stack

Stack receives largely favorable reviews on the Google Play store. As of March 4, 2022, the app has a 4.7-star rating (out of five) from 5,746 reviewers. “Simple, easy to use and intuitive” and “the naming and the categories are awesome!” are typical kudos. Complaints have centered on crashes/upload delays and difficulty in moving PDFs between stacks or re-sorting them within stacks.

Some responders have expressed big data concerns, given Stack’s affiliation with the Google Workspace (formerly G-Suite) family. One CNET comment reads: “And what will Google do with all of your important scanned documents? Don’t be surprised if you receive oddly coincidental advertising after using this app.”


The number of Stack installs, as of March 4, 2022.

Google Stack Competitors

Document-scanning and -digitizing services are not new: CamScanner, one of the oldest, dates back to 2011. Some of the leading mobile apps that Google Stack is competing with include:

  • Microsoft Office Lens for iPhone and Android, which lets you save to OneNote or OneDrive
  • Tiny Scanner, with versions for iOS and Android devices
  • Adobe Scan for iOS and Android, which can upload PDFs or JPEGs to Adobe Document Cloud


Is Google Stack Safe?

Stack uses Google’s advanced security and sign-in technology to protect documents. For extra safeguarding, you can require a scan of your face or fingerprint every time that you unlock the app.

How Do I Use Google Stack?

First, you sign in to the Google Stack app, using your Google account. Then tap on the + button in the bottom-right corner of the screen. You can scan and import items in three ways: the PDF option for already-digitized files, the Gallery option if it’s a photo, or the Camera option to create a digitized version of an real document. Using Camera is akin to taking any smartphone pic: Place the paper on a well-lit, even surface, hold the phone steady, and tap the Scan button. The app automatically crops and sharpens the image.

Where Are Google Stack Documents Stored?

Google Stack documents are stored in the app itself, organized into different categories (the “stacks”). You also can opt to have copies of the docs saved to your Google Drive.

Wed, 18 May 2022 22:52:00 -0500 en text/html
Killexams : Google Ads Rolls Out Diagnostic Insights

Google Ads is rolling out a new data set to the Insights page highlighting any issues found during diagnostic checks.

Diagnostic insights will help you identify problems preventing campaigns from showing, causing low engagement, making it hard to measure conversions, and more.

This data can be found on the Insights and Overview page for Performance Max campaigns, allowing you to troubleshoot issues as soon as they’re detected.

Google Ads will provide a detailed breakdown of the following insights:

  • Account status
  • Billing status
  • Policy review
  • Conversion tracking
  • Campaign budget
  • Bid strategy target
  • Campaign status
  • Ad strength

Tailored recommendations will take the guesswork out of fixing the issues Google finds, so you can get your campaign back to performing optimally in no time.

Diagnostic insights in Google Ads were previewed in May with an announcement they’d be rolling out soon. Two months later, the launch is now underway.

Diagnostic insights only show when a campaign has not received traffic or conversions.

If your campaign is running and people are seeing the ads and clicking on them, then there will be no diagnostic issues to report.

Keep in mind Google hasn’t given everyone access to the Insights page yet, as it’s currently in beta.

Google is gradually rolling out each insight type to randomly chosen people, which means you may have the Insights page with limited data.

Currently, diagnostic insights are available for Performance Max campaigns. The new dataset will expand to other campaign types over the next few months.

Source: Google Ads Help

Featured Image: PixieMe/Shutterstock

Wed, 06 Jul 2022 04:33:00 -0500 en text/html
Killexams : What is phishing: Types of attacks and how to prevent them No result found, try new keyword!There are also phishing attacks that target devices by getting victims to download software that contains malware in an effort to scrape that information from your system or take control of it using ... Sat, 16 Jul 2022 06:13:00 -0500 Killexams : Brave Web Browser Review: Is it better, safer, more private?

Brave browser is one of the most unique web browsers available today. It is based on the Chromium rendering engine, therefore, you should expect similar performance when compared to Google Chrome and other browsers based on the same engine. Now, one of the best things about Brave is the privacy-focused features it brings to the table. At the moment, at least from our point of view, Brave is among the best browser if you value your privacy on the web. This was a title once held by Firefox, but things have changed a lot over the 6-years Brave has been on the market.

Because of its focus on privacy, the Brave web browser does not make money by collecting user data. It relies on aggregate user data whenever it wants to collect data, something that works quite well. Outside of being great for the privacy-minded folks, Brave, unlike other web browsers, comes packed with some key features. Usually, with competing programs, the user would have to install extensions, but that is not the case here. For example, if you want HTTPS Everywhere, then Brave has it locked. The same goes for its ability to block social media trackers and the cool cryptocurrency wallet.

Features of Brave browser

Those of us who have been using web browsers for decades will remember Opera before the developers switched the rendering engine to Chromium. It had a lot of features that did not require the installation of extensions, and you know what? Brave is similar in that respect.

Still, the folks behind Brave are more inclined to focus on privacy in most cases, and that’s not a bad thing at all.

The PDF Reader

Brave PDF

OK, so there is nothing new regarding the PDF reader found in Brave when compared to Chrome. It’s the same thing, but what is most important here is that it works. No additional features, no bells, and whistles. Just a typical PDF reader that does what it sets out to do.

Data Sync

Brave Sync

Brave synchronizes data in a unique way. You see, instead of saving data such as bookmarks, passwords, or history in the cloud, everything is stored on the device. Therefore, when syncing with other devices, the user must use a provided QR code and then save a special password to ensure access.

If this password is lost, then all data goes with it, so the user must store it in a safe space. We suggest using Microsoft OneDrive for this.

Brave Search

Brave Web Browser Review

When it comes down to search engines, most web browsers have Google Search as the default option. But we expect a change here due to the rise of DuckDuckGo, and fairly recently, Brave Search.

So far, Brave uses its own search engine as the default option, and there’s nothing wrong with that because it is competent enough. It also gives the option to switch to Google Search, Bing, or Mojeek.

Chrome Web Store for extensions

If you want to download extensions to Boost the functionality of Brave, then it is best if you use the Chrome Web Store. It contains everything you need, but we wager Brave itself doesn’t require much of anything else. And since adding extensions can increase the CPU usage of the browser, we believe users should think twice.

Brave Rewards and Basic Attention Token (BAT)

Brave Rewards

These right here are the features that truly sets Brave apart from other web browsers. The ability to earn rewards via a cryptocurrency token known as BAT. When you browse the web, BAT is earned, which can then be converted to USD for future withdrawals.

Brave came up with BAT, which is based on Ethereum, to fight the current state of online advertising. Basically, the folks at Brave provide advertisements for the user without messing around with their privacy. Each time the user clicks on an ad they will earn a certain amount of BAT, and we can say for 100 percent certainty that it is real.

Now, when you make money, it is possible to share some of that profit with the websites you visit automatically. Or you can take it all for yourself and run off into the sunset.

ReadBrave browser not loading pages on PC.

Brave Crypto Wallet

In order to store the BAT cryptocurrency, a wallet is needed, and luckily, Brave has one. It is not the only web browser that comes with a crypto wallet built-in. Opera also provides a wallet, but most folks probably won’t make use of it because they’re not earning.

But by using Brave, you’re bound to earn some BAT if you really want to. Or you could turn off all the cryptocurrency options and use it as a regular web browser. The choice is yours, so take the one that makes sense for you.

We should point out that at the time of writing, the Brave wallet is only available for desktop users on Windows, Linux, and macOS. We hope the mobile version of Brave comes around to full parity in this regard in the near future.

Brave browser is about the Privacy

As we have stated, Brave is all about privacy, mostly. If you want to keep yourself protected, then the Shields function will work a lot of magic. However, because some websites require certain features to work correctly, you may have to drop the Shields from time to time.

Additionally, the Brave browser comes with HTTPS Everywhere feature built-in, which means, the browser will automatically establish a connection to every website over HTTPS. If a  website only supports HTTP, then the user will see a Not Secure warning in a section of the address bar.

Private Browsing and Tor

Brave Tor

If you want simple private browsing, then Brave has that locked down like all other web browsers. However, how many of them come packed with Tor built-in? Not many, but Brave does. Use the Tor feature to hide your IP address from websites and your internet service provider.

Some limitations you should know of

OK, so when using Tor you won’t be able to tell which individual note is in use. You need to be careful because the Tor network attracts scammers, cybercriminals, bots, and legitimate users alike. To be on the safe side, some websites may force the user to take a CAPTCHA test when visiting to ensure the user is not a bot. Also, a browser’s private mode does not protect your privacy. It will only stop your history from retaining information, and that’s all.

ReadBrave browser not opening or working on Windows

Brave browser is easy to use

To put it simply, Brave is easy to use, like most or all web browsers bar Internet Explorer. So we do not expect users to have a lot of problems getting around.

The User Interface

Brave Settings

If you’ve used Google Chrome or Microsoft Edge, then it won’t take long for you to fully understand Brave’s user interface. Most of the features are locked away in the Settings area, which is also easy to get to and navigate through.

On the homepage, you’ll find a lot of information. For example, the time, the about of bandwidth and hours saved, and data about crypto and BAT earnings.

As for the mobile version, it is just as easy, if not easier. The controls are arranged at the bottom of the page, but if our memories serve us right, it is possible to rearrange them. Also, if you want to

Performance of Brave browser

At the end of the day, Brave will render web pages just like any other Chromium-based browser. From our various checks, I found that the likes of Microsoft Edge, Firefox and Google Chrome are slightly faster to load pages, but Brave is not far behind. But you know what? If you just want to earn some funds and protect your privacy, then a little bit of performance fall-off is not a bad idea.

In terms of RAM usage, Brave doesn’t seem to eat a lot when compared to Chrome. In fact, Chrome has become a resource hog over the years so this revelation is not all that surprising.

Can you be tracked using the Brave browser?

Brave does not track users across the web if the right tools are used. By default, these tools are activated, therefore, the user doesn’t have to make any changes.

Is Brave a Chinese browser?

Brave is not a Chinese web browser so if you’re concerned about the safety of your data, then there is nothing to worry about whatsoever. Brave Software was co-founded by Brendan Eich, creator of JavaScript and co-founder of Mozilla (Firefox), and Brian Bondy, formerly of Khan Academy and Mozilla.

Brave Web Browser Review
Thu, 07 Jul 2022 14:54:00 -0500 en-us text/html
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