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Exam Code: DEV-450 Practice test 2022 by Killexams.com team
DEV-450 Salesforce Certified Platform Developer I (SU18) (CRT 450)

The Salesforce Certified Platform Developer I test has the following characteristics:
 Content: 60 multiple-choice/multiple-select questions
 Time allotted to complete the exam: 110 minutes
 Passing Score: 65%

The Salesforce Certified Platform Developer I test is intended for an individual who has experience developing and deploying basic business logic and user interfaces using the programmatic capabilities of the Lightning Platform, including practical application of the skills and concepts noted in the test objectives below.
The Salesforce Certified Platform Developer I generally has one to two years of experience as a developer and at least six months of experience on the Lightning Platform. The Salesforce Certified Platform Developer I candidate has the experience, skills, and knowledge outlined below:
 Can use the fundamental programmatic capabilities of the Lightning Platform to develop custom interfaces to extend Salesforce capabilities and develop custom business logic.
 Can extend the Lightning Platform using Apex and Visualforce, and understands Lightning Components.
 Is familiar with, and able to leverage relevant declarative capabilities of the platform, where appropriate.
 Knows when to use declarative vs. programmatic methods.
 Is familiar with the development lifecycle from development to testing, and has knowledge of the available environments.
 Is familiar with the Salesforce Mobile app capabilities and the basics of the Lightning framework.
 Knows when to use the Lightning Process Builder vs. an Apex trigger.
 Has experience with object-oriented languages such as Java, JavaScript, C#, Ruby, and .NET.
 Has experience with data-driven applications and relational databases.
 Has experience with Model View Controller (MVC) architecture and componentbased architecture.
 Has invested time in studying the resources listed in this test guide and the additional required study materials provided by Salesforce.

The Salesforce Certified Platform Developer I test measures a candidates knowledge and skills related to the following objectives. A candidate should have hands-on experience developing custom applications on the Lightning Platform and have demonstrated the application of each of the features/functions below.

 Describe the considerations when developing in a multi-tenant environment.
 Describe how the Salesforce platform features map to the MVC pattern.
 Describe the capabilities of the core CRM objects in the Salesforce schema.
 Identify the common scenarios for extending an application's capabilities using the AppExchange.
 Identify common use cases for declarative customization of the Lightning Platform, and customization and features of the Heroku platform.

 Given a set of requirements, determine the appropriate data model.
 Describe the capabilities of the various relationship types and the implications of each on record access, user interface (UI), and object-oriented programming.
 Describe the impact of schema design and modifications on Apex Development.
 Describe how to visualize and create entity relationships.
 Describe the options for and considerations when importing and exporting data into development environments.

 Describe how to programmatically access and utilize the object schema.
 Describe the capabilities and use cases for formula fields.
 Describe the capabilities and use cases for roll-up summary fields.
 Describe the capabilities of the declarative process automation features.
 Describe when to use declarative automation features vs. Apex classes and triggers.
 Describe how to declare variables and constants in Apex and how to assign values using expressions.
 Describe the primitive and complex Apex data types and when to use them.
 Describe how to use and apply Apex control flow statements.
 Describe how to write and when to use Apex classes and interfaces.
 Describe how to use basic SOSL, SOQL, and DML statements when working with objects in Apex.
 Describe the basic patterns used in triggers and classes to process data efficiently.
 Describe when to use and how to write triggers.
 Describe the implications of governor limits on Apex transactions.
 Describe the relationship between Apex transactions, the save order of execution, and the potential for recursion and/or cascading.
 Describe how to implement exception handling in Apex.
 Describe how to write Visualforce controllers.
 Describe when and how to use standard Visualforce controllers vs. Apex custom controllers and controller extensions.
 Describe the programmatic techniques to prevent security vulnerabilities in Apex and Visualforce.
 Describe how Apex impacts the ability to make declarative changes.

 Describe how to display Salesforce data using a Visualforce page.
 Describe the types of web content that can be incorporated into Visualforce pages.
 Describe how to incorporate Visualforce pages into Lightning Platform applications.
 Describe the benefits of the Lightning Component framework.
 Describe the resources that can be contained in a Lightning Component.

 Describe the testing framework and requirements for deployment.
 Describe how to write unit tests for triggers, controllers, and classes.
 Describe when and how to use various sources of test data.
 Describe how to execute one or multiple test classes.
 Describe the differences between invoking Apex in execute anonymous vs. unit tests.

 Describe how to monitor and access various types of debug logs.
 Describe the capabilities and security implications of the Developer Console, Workbench, and Force.com IDE.
 Describe the different processes for deploying metadata and business data.
 Describe how the different environments are used in the development and deployment process.

Salesforce Certified Platform Developer I (SU18) (CRT 450)
Salesforce Salesforce outline
Killexams : Salesforce Salesforce outline - BingNews https://killexams.com/pass4sure/exam-detail/DEV-450 Search results Killexams : Salesforce Salesforce outline - BingNews https://killexams.com/pass4sure/exam-detail/DEV-450 https://killexams.com/exam_list/Salesforce Killexams : Salesforce, Microsoft share gains contribute to Dow's 525-point rally logo, company name © Marketwatch


Shares of Salesforce and Microsoft are trading higher Monday morning, leading the Dow Jones Industrial Average rally. Shares of Salesforce and Microsoft have contributed about a third of the blue-chip gauge's intraday rally, as the Dow was most recently trading 528 points higher (1.8%). Salesforce's shares are up $6.08, or 4.3%, while those of Microsoft have gained $8.43 (3.7%), combining for a roughly 96-point bump for the Dow. Also contributing significantly to the gain are JPMorgan Chase Walt Disney and American Express A $1 move in any one of the 30 components of the Dow results in a 6.59-point swing.

Mon, 17 Oct 2022 02:46:00 -0500 en-US text/html https://www.msn.com/en-us/money/markets/salesforce-microsoft-share-gains-contribute-to-dows-525-point-rally/ar-AA133yxU
Killexams : Salesforce Inc. (CRM) Reveals an Earnings Mystery

Salesforce Inc. (NYSE:CRM) went down by -2.21% from its latest closing price compared to the latest 1-year high of $311.75. The company’s stock price has collected -5.37% of loss in the last five trading sessions. The Wall Street Journal reported on 09/21/22 that Salesforce Enters the Carbon-Credit Business

Is It Worth Investing in Salesforce Inc. (NYSE :CRM) Right Now?

Salesforce Inc. (NYSE:CRM) scored a price-to-earnings ratio above its average ratio, recording 265.83 x from its present earnings ratio. Plus, the 36-month beta value for CRM is at 1.10.

CRM currently public float of 967.42M and currently shorts hold a 1.36% ratio of that float. Today, the average trading volume of CRM was 6.28M shares.

CRM’s Market Performance

CRM stocks went down by -5.37% for the week, with a monthly drop of -8.11% and a quarterly performance of -15.29%, while its annual performance rate touched -50.96%. The volatility ratio for the week stands at 4.29% while the volatility levels for the past 30 days are set at 3.32% for Salesforce Inc. The simple moving average for the period of the last 20 days is -4.44% for CRM stocks with a simple moving average of -23.65% for the last 200 days.

Analysts’ Opinion of CRM

Guggenheim, on the other hand, stated in their research note that they expect to see CRM reach a price target of $150. The rating they have provided for CRM stocks is “Neutral” according to the report published on September 02nd, 2022.

Guggenheim gave a rating of “Sell” to CRM, setting the target price at $150 in the report published on August 12th of the current year.

CRM Trading at -12.79% from the 50-Day Moving Average

After a stumble in the market that brought CRM to its low price for the period of the last 52 weeks, the company was unable to rebound, for now settling with -54.38% of loss for the given period.

Volatility was left at 3.32%, however, over the last 30 days, the volatility rate increased by 4.29%, as shares sank -6.13% for the moving average over the last 20 days. Over the last 50 days, in opposition, the stock is trading -25.64% lower at present.

During the last 5 trading sessions, CRM fell by -5.37%, which changed the moving average for the period of 200-days by -44.13% in comparison to the 20-day moving average, which settled at $148.36. In addition, Salesforce Inc. saw -44.04% in overturn over a single year, with a tendency to cut further losses.

Insider Trading

Reports are indicating that there were more than several insider trading activities at CRM starting from Benioff Marc, who sale 2,300 shares at the price of $142.99 back on Oct 13. After this action, Benioff Marc now owns 27,761,368 shares of Salesforce Inc., valued at $328,883 using the latest closing price.

Benioff Marc, the Chair and Co-CEO of Salesforce Inc., sale 2,300 shares at $142.10 during a trade that took place back on Oct 12, which means that Benioff Marc is holding 27,761,368 shares at $326,829 based on the most latest closing price.

Stock Fundamentals for CRM

Equity return is now at value 0.90, with 0.60 for asset returns.

Mon, 17 Oct 2022 00:22:00 -0500 en-US text/html https://newsheater.com/2022/10/17/salesforce-inc-crm-reveals-an-earnings-mystery/
Killexams : Salesforce: Why Microsoft Shareholders Should Watch Out
TIME Women Of The Year

Matt Winkelmeyer/Getty Images Entertainment


In the world of SaaS (software as a service), there are a few different types of companies. You have your vertical market software companies, think Unity (U) and Constellation Software (OTCPK:CNSWF), both of which I’ve written about at length. And you have horizontal market software companies that serve a variety of verticals - SAP SE (SAP) and Oracle (ORCL) are good examples of those.

And then there’s the third type of software: Microsoft Corporation (MSFT).

Why is Microsoft in a category of its own? Because Microsoft is virtually an HMS bundle monopoly.

Let me explain.

Remember Zoom Video Communications, Inc. (ZM)? How about DocuSign, Inc. (DOCU)? These two pandemic darlings were all the rage in 2020, but sales growth has nearly fizzled out and investors have begun to flee. Microsoft did not escape the 2022 tech crash, either, but it fared much better than Zoom and DocuSign, to say the least…

Data by YCharts

So what happened to Zoom and DocuSign? What does this all have to do with Salesforce, Inc. (NYSE:CRM)? Because I believe Salesforce is replicating just what made Microsoft so successful. Furthermore, I believe they’ve reached “escape velocity” and can’t be crushed the same way Microsoft has so often crushed its horizontal market competitors. (Looking at you, Zoom)...

Competitive Advantage

Let’s back up a bit. Remember those vertical market companies I mentioned just a bit earlier? Let’s talk about what makes those special, and differentiates them from HMS companies, Salesforce and Microsoft included.

You see, vertical markets companies usually target a small niche, like software to manage your local bowling alley, or funeral home scheduling software, markets so small they don’t interest the likes of Microsoft. Sure Microsoft could make better software than what’s on the market, but why waste the time when the total addressable market ("TAM") may only be $1-10mm? Unity started as software to build FPS video games on the Mac, markets like that simply lack the economic sense for a company like Microsoft to enter.

But horizontal markets like spreadsheets, presentations, or document storage solutions? You better bet Microsoft will be all over that. And it’s no surprise, when the prize is in the multi-billions it makes sense to devote the best, and majority of your resources, to that goal.

It’s because of that “prize” (large TAM) that P/E firms and tech investors are fine foregoing profitability today, because they believe the longer they wait to pursue profitability, the more of that future pie they will take. Delayed gratification.

But what’s better than private equity funds?

Internal Capital aka Cash Flow, that’s what.

That’s where Microsoft shines. The cash flow from Azure and Office gives them the capital they need to build new services like Teams which are crushing software products like Zoom. Think about it from the perspective of a manager, you love Zoom, but Teams is half the price because you are already on the office bundle, so why bother with another solution?

It’s no wonder why Peter Theil has been quoted as saying:

[To build a successful startup] You have to be 10 times better than second best.

Is Zoom 10x better than Teams, probably not, is it 20% better?… probably. But that doesn’t move the needle on sales.

Other companies employ a similar strategy to Microsoft, epic games, for example, uses the funds from its smash-hit Fortnite to build its game development tool Unreal. Internal capital is a powerful tool.

The Salesforce Spin

That’s great, but what does any of this have to do with Salesforce?

I’m happy you asked!

It’s because Salesforce too has replicated that strategy but has given it its own unique Salesforce flavor. What’s that flavor? Acquisitions. Epic and Microsoft funnel cash flow from profitable business segments to less profitable segments internally. Salesforce focuses on acquisitions (and internal growth).

Now many companies do acquisitions, including Microsoft. Just look at that massive Activision deal. But for Salesforce, acquisitions are an integral part of their strategy.

Some investors hate acquisitions, they see them as value-destroyers, as the acquiring firm is usually forced to pay a hefty premium on the target it acquires. Others love acquisitions. Berkshire Hathaway (BRK.A, BRK.B) is a case study of acquisitions gone right.

My view? I’m acquisition-agnostic. If a company can employ valuations in a manner that drives value for shareholders, I’m all for it. Salesforce has cracked that code in a manner that many other companies have not.

I won’t rehash the stats here, but Salesforce has acquired a great deal of software companies, often for billions of dollars. If you’d like to read more about the individual deals, I’d shift your attention here.

What I would like to talk address is how these deals have driven shareholder value. Salesforce has been critiqued in the past for overpaying on takeovers, and Slack is a good example of that, at 26x sales investors scratched their heads. But what investors miss is the benefit of being in the Salesforce ecosystem. Just as Microsoft can leverage its office suite to push their Teams software, so too can Salesforce use its other software, like its namesake CRM software, to push Slack. This concept of bundling is what makes Microsoft, and now Salesforce, such a powerful force in the HMS world.

Bundled software creates a strong flywheel effect.

Salesforce has reached the point where its own bundle of products, cannot be threatened in the same way Zoom can by Microsoft, Salesforce has its own bundles. Just like how Microsoft can offer Teams at a discount to office customers, so too can Salesforce offer slack to its CRM customers.

As Salesforce continues to acquire businesses, this “sales force” continues to strengthen as the flywheel effect is further strengthened.

For now, let’s shift our attention to the financials of both companies.



Data by YCharts

Both Microsoft and Salesforce have had strong revenue growth over the last 5 years. Salesforce’s growth has been exceptionally strong as they’ve grown through issuing equity to target companies alongside using internal capital.

Operating Cash Flow Per Share

Data by YCharts

On a per share basis, CFO growth has been relatively comparable between the two companies. Both have roughly doubled over the past 5 years and have continued to grow even in the face of a very challenging macro environment. Given the similarity of their business models, seeing such similar financial results does not surprise me much.


Now that we’ve gone through the financials, I will present you with my valuation for Salesforce. Let me first preface this with some more context, in my articles I usually employ two methods, a P/E comparison, and FCF (free cash flow) Discount Model. For the sake of Salesforce, I’m performing just the DCF (discounted cash flow) component. If I were to employ a P/E comparison I believe it would skew the results because Salesforce keeps its earnings low as part of its strategy to reinvest into the business. Also, pertaining to the DCF, I am factoring in an expectation for acquisitions to continue, albeit at a slower pace than they previously had occurred.

Discounted Cash Flow Analysis

Base Case Assumptions:

Growth rate for next 7 Years (excl. 2022 & 2023)


Terminal Growth Rate


Discount Rate













Net Income






Cash Flow






Intrinsic Value per Share ($USD)


Current Share Price ($USD)


Upside Potential


Source: Yahoo Finance Authors Estimates & Calculations

In my base case, I’m assuming revenue growth of 17% over the next 7 years excluding 2022, and 2023. This is somewhat slower than what they have historically been able to achieve (20%+) but I wanted to err on the side of conservatism due to the unknown nature of future acquisitions and any potential impact to share count.

As you can see above, Salesforce’s shares are roughly at fair value, perhaps slightly undervalued. But that doesn’t paint the whole picture. For my final take on valuation, please refer to the conclusion.


Before I provide my final assessment on Salesforce let me highlight the biggest risk I am concerned with: tightening financial conditions (perhaps that is a bit of a euphemism).

As rates have risen, valuations continue to compress across the tech sector. On one hand, as an acquirer, this benefits Salesforce vis-à-vis lower prices. But on the other hand, it may slow the pace of acquisitions, as target companies become more hesitant to sell in a period of lower valuations. Historically, salesforce has acquired companies using a mixture of stock and cash, obviously, with shares much lower than they were last year, the stock portion is much more expensive to issue than it once was. Given the FCF generative nature of Salesforce’s business, they should be able to at least, partially mitigate these concerns.

Since Salesforce is so reliant on acquisitions to fuel growth, investors should pay attention to how the tightening financial conditions wind up affecting the M&A market. P/E firms are still active in the market, but would-be sellers are nervous. The jury is still out on this one.


Microsoft shareholders best watch out, there’s a “new” kid on the block. He’s scrappy, he’s smart, and he moves fast. And his name is Salesforce. Salesforce doesn’t play by your traditional growth by acquisition playbook, it follows its own rules.

Step 1. Acquire. Step 2. Bundle. 3. Forego profit now, in exchange for more profit later.

The macro-economic environment is a legitimate concern but Salesforce, at least to this investor, looks like a company with a secular growth story that is still very much intact, it looks like a company that will continue to grow despite the headwinds.

On the valuation front, the discounted cash flow analysis points to Salesforce being a company that is approximately fairly valued. But a large part of that is due to the conservatism that I have baked into my DCF, should Salesforce execute on their flywheel, 17% growth may be much too slow, and margins may grow much faster than anticipated.

In short, the “bundle” factor is immune to rising rates.

I rate Salesforce as a “Buy” with a 1-year price target of $165.

Thank You

As always, thank you for taking the time out of your day to read my article, all feedback and comments are welcome. I try to engage with all of my readers so if something sparked your interest feel free to let me know in the comment section and I will do my best to get back to each of you with a response. Have a fantastic rest of your day/evening!

Tue, 04 Oct 2022 11:16:00 -0500 en text/html https://seekingalpha.com/article/4544677-salesforce-why-microsoft-shareholders-should-watch-out
Killexams : Top 10 Salesforce Consulting Companies in India 2023

Salesforce is the number one savvy CRM platform for all types of businesses. Recognized by market leaders for CRM technology, Salesforce delivers out-of-the-box solutions by integrating the latest technology. Salesforce is committed not just to connecting with the CRM industry but also representing the future of business across diverse industries. Even though the basic functionalities of Salesforce alone help companies to stand out, integrating them with the latest technology like artificial intelligence, machine learning and many more can bring outstanding results. Salesforce’s secure and creative cloud technology allows users to be enhanced and updated with every single innovation to keep them up and running at the most pace.

As Salesforce is one of the most used CRM in various industries such as banking systems, financial services, enterprises and insurance sectors, retail, healthcare, ed tech, government and almost every other sector. The adoption rate of Salesforce development for digital services and cloud over the past two years. Due to the increased number of proficient and budget-friendly offerings, various organizations around the globe reach out to salesforce development companies in India to get better service offerings.

To efficiently leverage this platform to maintain customer relations, businesses might need a suite of compatible and quality solutions in Salesforce development. The Salesforce development companies in India offer organizational operations and promote a notable enhancement in customer retention for various industries. There are diverse Indian Salesforce consulting companies available, but it's essential to find the right Salesforce partner that provides customized solutions as per the business requirements. Examining each and everything takes sufficient time. After executing in-depth research and analysis, the team of TopSoftwareCompanies.co has shared the list of the top 10 Salesforce consulting companies in India in 2023. To make this list trustworthy, the team has researched many companies from Ahmedabad, Mumbai, Kolkata, Bangalore, Delhi and all major states in India.

The List of Top 10 Famous Salesforce Consulting Companies in India 2023

1. Hyperlink InfoSystem
Hyperlink InfoSystem established its business in 2011 as a mobile app development company that delivers top services like AI, IoT, Big Data, Salesforce, Metaverse, NFTs, and many others. With 11+ years of experience in the IT industry, the company has worked with more than 2,500+ global clients for their custom tech requirements. Hyperlink InfoSystem is recognized as one of India's leading Salesforce consulting companies. They deliver extensive Salesforce development services, including planning, designing, and implementing Salesforce solutions. Furthermore, the company analyses CRM identifies growth opportunities, and provides the best business solutions.

2. Cognizant Technology Solutions Corp.
Cognizant, which was founded in 1994, is a top provider of Salesforce services, including design, consulting, implementation, and support. To deliver the finest project in accordance with clients' needs, they are consistently improving their Salesforce competence.

3. IBM
IBM enables Salesforce Einstein and IBM Watson to transform your processes by releasing the potential of data across Salesforce clouds. They carry out this activity over the whole Salesforce platform and the customer life cycle, including sales, marketing, customer service, and commerce.

4. Accenture
Accenture is one of the top international partners for Salesforce. When it comes to developing, fostering, and advancing transformative talents using Salesforce products, they are a dependable leader. Accenture has completed over 1529 Salesforce projects. They encourage innovation to Boost how our lives function.

5. TCS
TCS provides customers with profitable and affordable services and enables them to make use of the full range of Salesforce products, TCS uses a broad cloud-based platform in Salesforce. With experience in several sectors, the company's staff of Salesforce certified and developers numbers over 4 million.

6. FPT Software
FPT Software is a global technology and IT services provider headquartered in Vietnam, with more than USD 513 million in revenue and 20,000 employees in 26 countries. As a pioneer in digital transformation, the company delivers world-class services in the Smart factory, Digital platforms, RPA, AI, IoT, Cloud, Salesforce, AR/VR, BPO, and more.

7. Crowe LLP
Crowe LLP is a public accounting, consulting, and technology firm with offices around the world. Crowe uses its deep industry expertise to provide audit services to public and private entities. The firm and its subsidiaries also help clients make smart decisions that lead to lasting value with its tax, advisory and consulting services, helping businesses uncover hidden opportunities in the market – no matter what challenges the markets present.

8. Grazitti Interactive
Grazitti Interactive is an international strategic partner, assisting brands to grow with their CRM strategy, paving the way for long-term growth. It is trusted for its extensive expertise, innovative solutions and products, and outstanding support throughout. Salesforce’s technology and expertise are connected together to allow them to transform your sales, marketing, and commerce cloud strategy.

9. Zensar
Zensar has been a reputable partner for over 10 years and is a Salesforce Silver Consulting and Implementation partner. It is positioned to oversee customers' accolade-winning initiatives in the manufacturing, financial, insurance, and retail sectors.

10. HData Systems
HData Systems delivers all of today's trending innovation solutions, including Blockchain, Big Data Analytics, Data Science, Salesforce Development, Artificial Intelligence, and many more. HData Systems delivers eye-catching solutions to businesses, starting from startups to enterprises, to achieve their goals efficiently with better decision-making strategies to boost their ROI.

Disclaimer: This article is a paid publication and does not have journalistic/editorial involvement of Hindustan Times. Hindustan Times does not endorse/subscribe to the content(s) of the article/advertisement and/or view(s) expressed herein. Hindustan Times shall not in any manner, be responsible and/or liable in any manner whatsoever for all that is stated in the article and/or also with regard to the view(s), opinion(s), announcement(s), declaration(s), affirmation(s) etc., stated/featured in the same.

Wed, 12 Oct 2022 07:02:00 -0500 en text/html https://www.hindustantimes.com/brand-stories/top-10-salesforce-consulting-companies-in-india-2023-101665580868725.html
Killexams : Salesforce, San Francisco’s largest employer, conducts layoffs

Salesforce, the titanic San Francisco corporate software company, is conducting layoffs — a first this year for the tech behemoth.

Details remain sparse, but according to Protocol and a laid-off employee who posted on LinkedIn, about 90 employees were affected. (A majority of the affected staffers were contractors in the company's recruiting department, a Salesforce spokesperson told SFGATE; as we’ve previously noted, Salesforce has been vague about whether contracted workers count as “employees,” or “Ohana.”)

“While limited hiring continues, most departments have reached their hiring goals for the fiscal year,” a Salesforce spokesperson told SFGATE. 

During an especially tumultuous time for the tech industry, Salesforce appeared to be a rare anomaly: a tech giant continuing to thrive amid headwinds. Salesforce’s total revenue for fiscal year 2022 was $26.5 billion, a 25% year-over-year increase.

The company recently took over San Francisco with its latest iteration of Dreamforce, the company’s first in-person event since the COVID-19 pandemic. More than 40,000 people were in attendance. Still, during the conference, co-CEO Marc Benioff alluded to the idea of “some level of normalization” after the pandemic period of mass growth for Salesforce and other tech companies. 

“Everything is still bigger, but there is definitely some overage that has to be dealt with,” he said in a press conference during the event. “I don’t think anyone will disagree with that.”

In addition to the layoffs, Protocol reports, Salesforce is enacting a hiring freeze through January 2023. The move is small but significant; large tech companies, on the whole, have been reluctant to conduct layoffs even as startups and other fledgling companies are shedding employees. 

The Salesforce representative did not provide details about what severance benefits affected workers will receive.

Hear of anything going on at a Bay Area tech company? Contact Joshua Bote securely on Signal at 707-742-3756.

Thu, 13 Oct 2022 13:59:00 -0500 en-US text/html https://www.sfgate.com/bayarea/article/salesforce-lays-off-90-employees-17507333.php
Killexams : New Salesforce Automotive Cloud helps the industry deliver on the promise of connected vehicles and next-gen customer experiences
  • 93% of auto industry leaders agree first-party data will help substantially Boost the customer experience overall – whether during the vehicle browsing, purchasing, financing, or post-purchase phase. 
  • Driver 360 is one of 13 industry-specific solutions, like Client 360 for financial services, Patient 360 for healthcare, and Education 360 for learning, that leverages the full power of Customer 360 and delivers a single source of truth for the automotive industry. 
  • Industry leaders like Toyota Financial Services and Astara are using Salesforce today to deliver exceptional customer experiences. 

Today, Salesforce announced Automotive Cloud, a new product built specifically for automakers, dealers, automotive finance groups, and their customers. Automotive Cloud helps deliver exceptional service and experiences with Driver 360 across every real-time customer interaction, drives revenue through better lead conversion and collaboration, and leverages industry-specific automation, intelligence, and analytics for increased productivity and cost savings. 

The automotive industry is in the midst of a massive transformation as it rises to meet the demands of the digital age. Only 1% of automotive customers are fully satisfied with their car buying experience, and just a quarter of automakers and dealers believe their companies have adapted well to selling online. To build new revenue streams and fix the broken customer experience, the industry must tap into new opportunities created by new selling and servicing models, connected vehicles, subscriptions and partnerships, and the wealth of data these new offerings create. 

“The automotive industry is facing a new digital imperative amidst massive upheaval brought on by the rise of direct-to-consumer models and the dawn of the electric vehicle age,” said Achyut Jajoo, SVP & GM of Manufacturing and Automotive, Salesforce. “But with great disruption comes great opportunity, and companies accelerating into the digital-first future with technology like Automotive Cloud can gain a competitive edge while simultaneously future-proofing their businesses.” 

Enabling real-time personalization and intelligence across the entire customer and vehicle lifecycle – whether customers are browsing for a new car, making a purchase, looking for financing options, or servicing their vehicle — Automotive Cloud will power the industry through this period of historic transformation. With Automotive Cloud marketing teams can set parameters to automatically rank and route qualified leads to share the most high-touch prospective customers directly with the

customer’s local dealership. Dealer managers can view purchase agreements over time to track the performance of inventory and find out which dealers are meeting their forecasts and sales agreements to better manage inventory and vehicle allocation. Service teams can set up alerts notifying them when a customer’s lease is about to expire, or automatically remind their customers they are due for an oil change when their odometer hits a certain milestone. IT teams can create customized flows with just clicks to automatically alert every customer who owns a specific model that their vehicle has been recalled. 

Deliver best-in-class service and customer experiences with Driver 360 Driver 360 provides out-of-the-box solutions built with industry-specific data models and processes for the automotive industry to accelerate time to value.

  • Driver Console provides service teams with a complete view of every customer interaction through continuous touchpoints and customized alerts, from car browsing and purchase history to service journeys. With features like Household Management, automotive companies can bring together their data to create a holistic picture of a household’s vehicle ownership and previous interactions, allowing dealers and other ecosystem partners to further personalize support, offers, and sales. 
  • Vehicle Console gives any team member at an automaker, dealer or finance group easy access to comprehensive vehicle information – such as odometer readings, vehicle market value and real-time service and repair information. 
  • Automotive Data Foundation, built on industry standards like the STAR Standard, is the backbone of Automotive Cloud and creates a trusted, standards-based data foundation that encourages interoperability, intelligent data protection, global regulatory compliance, and flexible data sharing. 

Drive revenue through better lead conversion and communication 

New selling models and the expectations of today’s digital-first customers means automakers and dealers need to collaborate more efficiently than ever before to drive sales, manage inventory, and provide better customer experiences. 

  • Automotive Lead Management drives collaboration between dealers and automakers by enriching leads with unique customer and vehicle history, enabling them to route the most high-value leads straight to the individual’s preferred dealership along with a complete snapshot of their wants, needs, and history. 
  • Dealer Performance Management makes it easy to analyze dealership performance by region and monitor lead pipelines. This enables automakers to target their efforts and better coordinate sales agreements, site visits, partner collaborations, demand forecasts, channel incentives, and more. 

Leverage industry-specific automation, AI, and analytics for increased productivity and cost savings 

Contending with rising prices, supply chain constraints, and heavy investments in electric vehicles, automotive companies need intelligent automation and AI, powerful analytics, and connected data to reduce costs, identify new revenue streams and drive more informed decisions. 

  • Flow for Automotive provides intelligent automation with click-based configuration and integration tools to simplify the build and delivery of branded and automated experiences like vehicle order status updates or shipment delay notifications to help team members complete more tasks with fewer resources, boost efficiency, and deliver better customer experiences, at scale.
  • Analytics for Automotive provides automotive companies insights to monitor and Boost their business. It comes with purpose-built dashboards that provide a detailed overview of sales and business performance, customer and asset lifecycle, and revenue trends, to efficiently deliver faster and better business outcomes. 
  • Salesforce Genie for Automotive helps automotive companies unify their customer and vehicle data across all channels and interactions, such as customer inquiries, service requests, and vehicle data into a single, real-time, customer profile. 

Industry leaders like Astara and Toyota Financial Services are using Salesforce to deliver better customer experiences 

  • Astara offers a robust portfolio of products and services across car distribution, subscription mobility, connectivity, and data intelligence. “With Automotive Cloud, we will be able to increase the competitive advantage for our entire mobility ecosystem by connecting customer data and vehicle management together within the same platform,” said Antonio Rodríguez López, Chief Strategy and Transformation Officer at Astara. “This will allow us to deliver the best customer experience and to increase our customers’ lifetime value.” 
  • Toyota Financial Services, is one of the nation’s largest and most highly-rated captive finance companies. “We are in a new automotive era that requires new innovations to provide our customers with the best experience possible,” said Angela Baker, Digital

Information Officer, Agent Experience & Digital Interactions, at Toyota Financial Services. “Technology like Salesforce’s Automotive Cloud is exciting because it will help us build more meaningful relationships with our customers” 

Salesforce Partner ecosystem extends the power of Automotive Cloud 

Salesforce has an extensive partner ecosystem providing unique expertise and solutions for the automotive industry. Global consulting partners Capgemini, Deloitte Digital, PwC, and Tata Consultancy Services (TCS), and regional consulting partners Arlanis Reply, Concentrix, EMZ Cloud Solutions, ForeFront, Kolekto, an OSF Digital Company, LTI and TechMahindra, specialize in automotive services including online buying, incentive management, aftermarket services and intelligent vehicles, and are prepared to implement these solutions tailored to specific customer needs. In addition, ISV partners – including CitNOW, Otonomo, Upstream – provide innovative pre-built apps on AppExchange, specialized for the automotive and smart mobility industry to help solve critical business challenges, create connected customer experiences and deliver innovative data-driven revenue streams. 

Salesforce has also partnered with Formula 1 to power and grow fan engagement for the most prestigious motor racing competition. Through the partnership, F1 is leveraging the Customer 360 to provide greater insight into and understanding of their global fan base to help inform behaviors, communication, and actions with their fans as they engage with the sport, while bringing them closer to the action than ever before. 

More Information 

  • To learn more about Salesforce Genie, click here.
  • To read more about Salesforce’s Trends in Automotive Report click here.
  • To read more about what our partners specializing in automotive services are doing, click here.
  • To read more about how Salesforce and Formula 1 are partnering to power and grow fan engagement for one of the most prestigious motor racing competitions, click here.

About Salesforce Automotive Cloud 

With the Driver 360, Salesforce Automotive Cloud delivers relevant, tailored solutions for automakers, dealers, and auto finance groups to provide connected digital experiences for employees and customers. 


Automotive Cloud will be generally available globally on Oct. 17, 2022. 

Please see www.deloitte.com/us/ about for a detailed description of our legal structure.

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Killexams : Salesforce to drive digital transformation and job creation in SA

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Wed, 12 Oct 2022 09:36:00 -0500 en-US text/html https://www.iol.co.za/business-report/companies/salesforce-to-drive-digital-transformation-and-job-creation-in-sa-a21bd100-6068-45d2-853e-17c6b1f300a5
Killexams : Salesforce Layoffs 2022: What to Know About CRM Job Cuts, Hiring Freeze a hand holding a cellphone: A hand with pink painted fingernails holds a Salesforce sticker representing CRM stock. © Provided by InvestorPlace A hand with pink painted fingernails holds a Salesforce sticker representing CRM stock.

Salesforce (NYSE:CRM) stock is on the minds of investors Friday as they react to reports of layoffs and a hiring freeze at the U.S. cloud company.

According to reports, the company has laid off “at least 90 employees.” The reasons behind the Salesforce layoffs, as well as the finer details of the job cuts, are unknown. However, the cuts appear to be limited to mostly contract workers.

A statement from Salesforce backs this up. The company says it has ended relationships with “some temporary recruiting contractors.” These contractors were brought on for a short time to help bolster numbers during a hiring period.

CRM Stock: Details on the Hiring Freeze

Insiders claim that Salesforce only opened up to hiring new employees for about one month. Adding to that, the company noted to Protocol that “most departments have reached their hiring goals for the fiscal year.”

Sources close to the matter claim that Salesforce’s hiring freeze is set to last until January 2023. Investors following CRM stock will remember that the company also enacted a hiring freeze back in May 2022. All of this comes as tech stocks deal with the ongoing effects of inflation, rising interest rates and a recession.

CRM stock is down 1.3% as of Friday afternoon and down 44% since the start of the year.

There’s more latest stock market news investors will want to know about below!

InvestorPlace has all of the hottest stock news traders need to know about for Friday! That includes all of the latest news concerning shares of Plug Power (NASDAQ:PLUG), Eargo (NASDAQ:EAR) and Castellum (NYSEMKT:CTM) stock today. You can catch up on all of that news at the following links!

More Friday Stock Market News

On the date of publication, William White did not hold (either directly or indirectly) any positions in the securities mentioned in this article. The opinions expressed in this article are those of the writer, subject to the InvestorPlace.com Publishing Guidelines.

Fri, 14 Oct 2022 09:23:47 -0500 en-US text/html https://www.msn.com/en-us/money/markets/salesforce-layoffs-2022-what-to-know-about-crm-job-cuts-hiring-freeze/ar-AA12XHXV
Killexams : Acrobat Sign enhances e-signature capabilities with Document Builder for Salesforce

Sellers sell. That’s what they’re born to do. And that’s what the companies who hire them rely on them to do. But there’s so much more to making deals than the handshake. It still takes hours, days and sometimes even weeks to track down all the required data and put together accurate sales documents. And the more time sales representatives spend creating documents, the less time they can spend on selling. From finding opportunities and creating relationships to understanding the customer’s needs and finding the right solution, sales is a process, filled with documents – opportunity reports, sales contracts, service agreements and so many more.

These documents have traditionally been created manually because they contain customised data – SKUs, pricing, terms and conditions, industry- or location-specific requirements and more – that is specific to each customer, situation and deal. Salesforce users typically store this type of information in Sales Cloud, which gives everyone across the organisation access to important documents.

But that is about to change.

Introducing Document Builder for Acrobat Sign + Salesforce

For years, Acrobat Sign has integrated with Salesforce to help organisations like yours close business faster with trusted e-signatures. Adobe is adding Document Builder to Acrobat Sign for Salesforce — at no additional charge. Now you can automate the time-consuming process of creating sales documents and close deals even faster while freeing up your sales representatives to do what they do best – sell. Contact Dax Data, local Adobe distributor, to find out how your organisation can achieve this with Acrobat Sign.

Automated document generation

Document Builder is a strategic new addition to the Acrobat Sign for Salesforce integration that enables sales teams to automatically generate accurate, data-driven documents in Salesforce instantly.

With Document Builder in Acrobat Sign for Salesforce, your organisation can:

  • Build document templates fast – no coding required. With an intuitive drag-and-drop interface, you can create Document Builder – enabled templates in a few clicks that instantly pre-populate with Salesforce data and Acrobat Sign e-signature fields.
  • Reduce business risk with conditional logic. Document Builder lets you insert business rules that ensure each document includes the right content.
  • Format documents dynamically. Using the proven Adobe Document Generation API, quickly generate ready-to-send documents with automatically formatted data lists and tables that ensure a professional appearance every time.
  • Ensure legal compliance. When you use Salesforce as the single source of truth to maintain your company’s most up-to-date legal terms, conditions and policies, Document Builder templates can ensure new sales documents automatically contain the right legal terminology for each unique customer.

Automate end-to-end sales document workflows

Acrobat Sign has been proven to help customers close business faster and reduce costs. According to Forrester Consulting’s Total Economic Impact of Acrobat Sign report, Acrobat Sign delivered 30% faster transaction speeds and generated a staggering 519% return on investment. And organisations that integrate Acrobat Sign with Salesforce boost productivity even more with the ability to send, track and archive approvals inside the sales platform they rely on.

“The main win for us was that Document Builder simplified our app portfolio in Salesforce. Instead of using two software tools, we can now converge into one (Acrobat Sign with Document Builder). We don’t need to integrate the apps and it’s easier for us to support.” – Lighting and Energy Company

With Document Builder, Acrobat Sign can now automate every phase of the sales document workflow – from data-driven document generation to e-signatures and archiving – all within Salesforce. Automated document templates virtually eliminate the time your sales representatives spend researching and creating a wide range of agreements, which means they can increase their selling time, drive more opportunities and close more business.

A trusted solution

Industry-leading security processes and controls provide unmatched protection for your company information. Single- and multi-factor authentication prevent unauthorised use. And Acrobat Sign encrypts documents and assets in transit and at rest. Once signed, documents are stored in Salesforce with a tamper-evident seal and a detailed audit trail, so you have a permanent, verifiable record of who’s opened them and who’s signed them.

With its broad applicability, Acrobat Sign enables customers to standardise on a single, cost-effective document generation and e-signature platform that provides an end-to-end digital workflow throughout the entire sales cycle. Contact Dax Data to take advantage of our current offer and save up to 50% on an Introductory Pack of 3000 Adobe Acrobat Sign Transactions. T&Cs apply.

Wed, 12 Oct 2022 12:00:00 -0500 en text/html https://www.itweb.co.za/content/PmxVE7KEEgAqQY85
Killexams : Microsoft, Salesforce share gains contribute to Dow's 636-point surge logo, company name © Marketwatch


The Dow Jones Industrial Average is soaring Monday morning with shares of Microsoft and Salesforce leading the way for the index. Shares of Microsoft and Salesforce have contributed around one third of the index's intraday rally, as the Dow is trading 636 points (2.1%) higher. Microsoft's shares are up $9.77 (4.3%) while those of Salesforce have risen $5.89 (4.1%), combining for a roughly 103-point boost for the Dow. Other components contributing significantly to the gain include JPMorgan Chase American Express and Visa A $1 move in any of the Dow's 30 components equates to a 6.59-point swing.

Mon, 17 Oct 2022 01:45:00 -0500 en-US text/html https://www.msn.com/en-us/money/markets/microsoft-salesforce-share-gains-contribute-to-dows-636-point-surge/ar-AA133rlU
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