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Feb 15, 2023 (The Expresswire) -- The Blackberry Market report first introduced the classifications, market overview, product specifications, manufacturing processes, cost structures, industry chain structure. Then it analyses market size and forecast of Blackberry by product types (Trailing, Erect, Semi-Erect, DDDD), applications (Online, Offline) and so on. It provides top-notch qualitative and quantitative information including: sales volume, market dynamics, growth rate, demand and supply and all its essential aspects. The report study looks at historical and baseline economic conditions, industry trends, market participant financial performance and key developments in the Blackberry market as inorganic and organic growth strategies.

The MarketWatch News Department was not involved in the creation of this content.

The MarketWatch News Department was not involved in the creation of this content.

Feb 11, 2023 (The Expresswire) -- Blackberry Market Size 2023-2027 | New Report (105 Pages) | In This Reports Blackberry Market and its business scene, significant issues, answers for relieving the upgrading risk, methodologies, future lookout, and possibilities, Other than the standard design reports, Top Blackberry Companies (Rhoads Farm, Wish FarmsÂ, Hortifrut SA, BerrymexÂ, Berries Paradise, Masiá, Sun Belle, Hugh Lowe Farms, Splendor Produce, WB Chambers, Angus Soft Fruits Ltd.) with the best facts and figures, definitions, SWOT and PESTAL analysis, expert opinions and the latest trends around the world.

The MarketWatch News Department was not involved in the creation of this content.

Although BlackBerry is the most widely used smartphone system in the United States, with 43 percent of the market, its application strategy seems to have failed.

Research in Motion's BlackBerry App World is significantly less crowded than Apple?s App Store. As of the beginning of this year, there were around 150,000 applications in iTunes, whereas BlackBerry App World had between 10,000 and 15,000 applications and Android was slightly higher, but in the same ballpark. There is not too much going on in terms of branded BlackBerry applications and it is rather ironic considering its marketshare.

?BlackBerry?s app strategy hasn?t failed, but it is certainly struggling in light of the competitors who get more attention because of the higher volume of available apps and downloads,? said Neil Strother, practice director at ABI Research, Oyster Bay, NY.

?So BlackBerry?s App World is perceived as a laggard, and brands don?t want to waste effort on a smaller player at this point, especially when the return on apps can be uneven,? he said.

This chart is a breakdown of smartphone marketshare by handset type (comScore, March 2010).

Because of the lack of buzz around BlackBerry applications, there seems to be a lack of enthusiasm around advertising within BlackBerry applications.

Part of the reason may be the fact that there is so much advertising around the iPhone and its applications. The same holds true for Android. But when was the last time you saw a BlackBerry commercial?

O Canada
Some think BlackBerry dropped the ball when it comes to an application strategy. Others do not.

?This is an inaccurate view of the world,? said Gary Schwartz, president of Impact Mobile, Toronto. ?In mobile, like any fast-moving sport, you need to look to where the ball is going to be, not where it is.

?The fact is that BlackBerry is the No. 1 smartphone in North America,? he said. ?It is leading the charge over the iPhone in the Middle East, UK and many parts of Asia."

Verizon Wireless will launch V Cast on BlackBerry and Mr. Schwartz expects that RIM?s distribution channels will expand significantly.

Historically, BlackBerry has been perceived as not being developer-friendly. Moreover, Apple and Android have cleaner, easier SDKs for developers to leverage.

?Any basement vanity press can produce a smart application,? Mr. Schwartz said. ?This is about to change with new releases from RIM later this year.?

In terms of advertising on BlackBerry, there are some rich-media capabilities, albeit they are not as sexy as those for Android and iPhone.

Advertisers on BlackBerry are usually brands that are trying to reach businessmen.

For example, when Millennial Media launched its BlackBerry rich-media ad units in November, Marriott International?s upper-moderate SpringHill Suites brand was the first to leverage them.

So why aren?t brands more aggressive when it comes to their BlackBerry application and in-app advertising strategies?

According to Brady Murphy, managing partner at Vortex Mobile, the BlackBerry storefront lags for a couple of reasons, mostly the navigation and the user experience.

Improve user experience
The iPhone/Android platform has superior touch functionality and navigation from App Store to application over most BlackBerry devices.

?The Storm doesn?t hold a candle to the Pre, iPhone and Android phones, in my opinion,? Mr. Murphy said. ?The App Store also had a massive head start over BlackBerry App World in that iTunes had an immensely popular music distribution system with hundreds of millions of users already familiar with the software, with a superior UX over other storefronts.

?Additionally, all iPhones and Androids are preloaded with their app stores, while a BlackBerry user must download App World if they wish to use it,? he said.

Mr. Murphy also said that BlackBerry has a great opportunity to win over the enterprise and B2B market, as companies are far more likely to incorporate companywide BlackBerry solutions over the iPhone, which constitutes a significant barrier to entry for the iPhone.

The challenge is to develop productivity, ERP and workforce mobile solutions to answer critical business needs and keep BlackBerry?s business presence.

As an example, consider what Vortex Connect and the largest provider of IT solutions for workforce Kronos is doing for the healthcare industry.

Outpatient visits, time and attendance, punch in and punch out virtual time cards, vacation and schedule change requests, nurse billing compliance all being facilitated through a nurse or doctor's BlackBerry, thereby enhancing patient care and productivity.

?If BlackBerry continues to focus on its business presence and enterprise solutions with B2B-centric partners, it will hold onto its marketshare and continue to develop its UX and navigation on App World and its upcoming handsets,? Mr. Murphy said.

Apps race
But will BlackBerry AppWorld ever measure up to the iPhone? Chances are it probably never will, or it may take time catching up. The iPhone has a huge installed base of 75 million iPhone and iPod devices and counting, all feeding on billions of downloads of 150,000-plus applications.

Consumers are now downloading more than 300 million iPhone applications per month. Also, the iPhone App Store owes its success to its marketing support: existing infrastructure of application review sites, blogs and YouTube review sites.

RIM needs to get more developers and brands interested in creating fun and entertaining applications for its platform.

Although BlackBerry is big among business users, it still has not been able to capture the consumer?s imagination.

?As I was preparing my comments for this article, I decided to review the latest happenings in the BlackBerry AppWorld, when I noticed and realized that I had accidentally deleted the store from my BlackBerry earlier this week,? said Brennan Hayden, vice president at WDA, East Lansing, MI. ?So let me just start there: how and why is this even possible?

?I speculate that a product manager somewhere within RIM thought, when that ?feature? was being decided, that I would be perfectly happy with my RIM as a long as my email and browser were working flawlessly,? he said. ?And he would have been correct.

?I am sitting here looking at my BlackBerry and iPhone side-by-side right now, reflecting on why I am traveling with both these days, care-and-feeding both. They are both amazing products, created by amazing product organizations.?

Reasons for App Store success
Mr. Hayden said that the App Store?s relative success boils down to three things:

First, with the iPhone, it is simply easier and more satisfying to explore and experiment as a user.

Even more key, as a publisher, it is also easier on the iPhone to explore and experiment with your user base, to find your audience. Reviews, catalog presentation, and marketing options are all executed with more of an attention to detail with the iPhone than with BlackBerry.

Second, the BlackBerry suffers from device and OS fragmentation where the iPhone does not. The result is that, from a publisher?s perspective, actually loading an application into the store is dramatically more difficult for BlackBerry than for iPhone.

More to the point, there is no easy way to directly address the ?BlackBerry Market? in one breath. Each device and OS and carrier silo must be separately administered.

The iPhone, for now, does not suffer from that problem. The result is fewer publishers making the attempt, and fewer applications from each publisher.

Finally, the BlackBerry is primarily a business tool. Even for consumer use, it is used in an ?all-business? frame of mind. The result is that making BlackBerry a platform for experimentation, user engagement, social networking and affordable fun, is a challenge.

This ?all-business? usage mode therefore suppresses the level of engagement with the device during down-time, reducing the demand for applications.

?So, to answer the question, ?Has the Blackberry application strategy failed?,? I think the question has to be extended to ?failed who??? Mr. Hayden said. ?So far, it has certainly failed the publisher community, relative to earlier hopes. I don?t think you can say it has failed the user community.

?Several thousand applications is a lot of applications,? he said. ?I have some very good ones myself. I don?t know if it has failed RIM themselves."

Build developer support
However, Mr. Hayden does feel that some people are no doubt disappointed.

BlackBerry needs to expand its marketing options in order to get the publisher community behind it.

Mr. Hayden believes BlackBerry will do so.

?What do they have to lose?? he said. ?Years ago, Nextel fought tooth and nail making their devices ?fun,? thinking the all-business approach was a differentiator.

?I doubt anyone in retrospect from Nextel would call that the best decision.?

Nextel users found ways on their own to make the devices fun. MSN hosted a huge underground Nextel WAP gaming community with early pioneering publishers like Cosmic Infinity.

Eventually, Nextel relented and started enabling fun. Further, Nextel started capturing a substantial youth market based purely on the social networking utility of push-to-talk alone.

?I think RIM could look at that history as a case study to inform its own product decisions today,? Mr. Hayden said.

Maya Walker began writing professionally in 2008. Her articles have appeared on a variety of websites, covering technology, personal finance, music and health topics. Walker is pursuing a Bachelor of Arts in English at Stephen F. Austin University in Texas.

The entrance and exit of the BlackBerry smartphone is truly an all-thumbs tale – that of a beloved keyboard on a game-changing wireless device, and a Canadian company (Research in Motion) not terribly dexterous with innovation after the market pie went from “CrackBerry”-flavored to Apple-forward.

Equal parts high-tension business saga and nerd comedy, Matt Johnson’s feature “BlackBerry” – adapted with co-writer Matthew Miller from a book about the phone’s meteoric life (“Losing the Signal”) — parses the origins of the device’s success and the seeds of its downfall. Naturally, the story is bracketed by scrappy sorcery on one end and Steve Jobs’ competition-destroying genius on the other, but at its heart is the strange-bedfellows relationship between soft-spoken engineer Mike Laziridis (a silver-haired Jay Baruchel) and his shrewd, take-no-prisoners co-CEO Jim Balsillie (a bald, scarily fulminous Glenn Howerton).

The result, at a well-paced but unnecessarily long two hours, is a seriocomic cautionary tale of butting personalities in a fast-changing world, told in a low-key, off-the-cuff observational style closer to mockumentary than recent tech-bio approaches like the flashy moral-monologuing of Sorkin (“The Social Network,” “Steve Jobs”) or the Shakespearean heft of “The Dropout.”

Maybe that’s the wry Canadian sensibility in Toronto-based Johnson and Miller, whose previous two movies (“The Dirties,” “Operation Avalanche”) were found-footage larks about the thrills and perils of collaboration. Though they’re working with a true story here – and a Canadian one at that, set mostly where RIM was headquartered, in Waterloo, Ontario – the vibe is the kind you’d get from a lively improv troupe on a fertile night on which an audience member shouts out, “What was BlackBerry?”

As depicted in the amusing first scenes – after an archival opening of author Arthur C. Clarke predicting our hyperconnected future, when “the whole world will have shrunk to a point” – the BlackBerry started in the mid-90s as the all-in-one brainchild (phone/email/pager) of Mike, who with his excitably goofy, headband-and-tee-shirt-wearing business partner Doug Fregin (Johnson) in tow, struggles to pitch their innovation to a bored, disdainful Jim, then an executive at a huge manufacturing outfit.

That nowhere meeting proves fortuitous, however, when Jim is fired and immediately pitches himself to Mike (who’s receptive) and Doug (who’s skeptical) as the sales-savvy savior of their cash-strapped, underexploited geek farm. Though he’s horrified at RIM’s stunted-adolescence culture, when he pushes Mike to get an instant prototype of his phone invention ready to show a telecom giant before someone beats them to it, Jim begins to realize that Mike is a genuine wizard, that they’re selling workplace independence not wireless minutes, and that the product will be life-alteringly huge.

Cut to the heyday of 2003: Mike’s team is finalizing their soon-to-be-addictive encrypted texting network and worrying there aren’t enough towers to handle exploding BlackBerry usage. Jim, practically living on private planes, is fending off a hostile takeover from Palm CEO Carl Yankowski (Cary Elwes) with every cunning trick he can think of, one of which – stealing talent from other Internet giants – will come back to bite him and RIM. Meanwhile Doug, now more OG fixture than key employee, wonders where the heart and spirit went in his and Mike’s dream venture. In Johnson’s and Miller’s drolly sentimental narrative estimation, once a company takes away office movie nights, it loses its soul.

Of course, a business implosion is more complicated than that, and as “BlackBerry” whips around from confrontation to negotiation to hair-pulling and back, Johnson and the fine cast – which includes Saul Rubinek as a Verizon exec, Rich Sommer as a poached Google engineer, and Michael Ironside as an operations enforcer – bring plenty of flinty crisis energy to this Mamet-like tale of navigating and misinterpreting a new wireless Wild West. Nobody plays Jobs, but video of his legendary 2007 iPhone presentation is well-deployed as the harbinger it was for a company mindset too invested in holding what it owned (a professional class loving its keyboard) than looking up to see what was next (consumers addicted to touchscreens and apps).

The condensing of consequential shifts in fortune into relateably tense, humanly funny scenes is admirable, and the tech aspects are never too confusing that they pull away from the story’s stakes. Johnson’s verite-informed direction could be more fleet, but editor Curt Lobb keeps a mean pace, and Jay McCarrol’s electronic score does its era-setting part.

And while the script doesn’t get too dimensional or personal about Mike and Jim’s fascinatingly contrarian match-up, what works in Baruchel’s and Howerton’s engaging portrayals is a kind of keenly direct maskwork – the detail-fretting genius and the smiling shark – that befits the movie’s chosen operating system: a fizzy workplace comedy in which opposites memorably attract before they tragically detract. Until that epic fail, “BlackBerry” renders its legendary disruptors with a sometimes teasing, always indie-fortified respect.

While BlackBerry is most strongly identified with the once-dominant smartphones with their signature physical keyboards, the company lives on as a software specialist, exploiting the secure foundation that once made its phones the go-to for government agencies with stringent security requirements.

When automakers began using software to operate vehicle functions that were once done using analog systems, many of them turned to BlackBerry for their operating system because of the security of that software.

Related: BlackBerry Terminates Classic Smartphones

Today, Blackberry software is in 195 million cars worldwide, and its QNX operating system has “orders of magnitude” fewer vulnerabilities discovered annually than the Linux-based operating systems in other cars, according to Jeff Davis, Senior Director, IVY Ecosystem at BlackBerry.

But a secure operating system is only the beginning, as carmakers seek to add connectivity and services, so BlackBerry has introduced a cloud-based middleware product that is designed to make app development for cars easier while relieving car companies of the burden of extensively testing each new application.

Related: QNX Tech Powers VisLab's Autonomous Car

The idea is to standardize data access across all vehicles, regardless of brand, operating system, and cloud deployment model. By sending vehicle data to the cloud, BlackBerry Ivy lets automakers apply intelligence to data captured while ensuring data security. 

By creating an interface that app builders can use to create custom apps for cars using Ivy middleware, Ivy makes writing those apps simpler. This should increase the number of apps and, for those that involve subscription services, create new revenue streams for carmakers.

Having the BlackBerry IVY middleware layer can unify industries and accelerate the move to advanced smart cities with seamless communication between vehicles, infrastructure, and third parties.

Frost & Sullivan estimates that the IoT market for these various components of the ecosystem will top $45 billion by 2025. 

"BlackBerry IVY is a revolutionary, intelligent, edge-to-cloud software platform, which unites automotive industry participants to accelerate the development of connected-autonomous vehicles while simultaneously enabling smart cities around the world,” stated Nicolas Inchaustegui, Senior Consultant, Automotive, Transportation & Mobility for Frost & Sullivan.  “Today, BlackBerry has a significant footprint across the automotive industry and is central to smart cities.  With IVY, BlackBerry becomes even more fundamental to these markets.”

Image courtesy of BlackBerry

BlackBerry Ivy facilitates easy communication between applications in the vehicle and other vehicles and infrastructure.

And those insights can include the ability to create “synthetic sensors,” which Davis says are the aggregation of multiple sensors with artificial intelligence applied to the combined data. The ability to apply AI is one benefit of moving vehicles’ data to the cloud and the ability to do processing on the edge rather than onboard is another advantage, Davis reports.

BlackBerry has been working with prospective customers for Ivy for more than a year. “We have taken quite a few discussions to another level,” he said. “Talks include European, American, and Asian OEMs, Tier 1 suppliers, and startups.”

There is nothing quite as motivating as downloading a new fitness app to help kick off a new healthy habit – something many of us routinely do every January. However, Android users have been warned that several extremely popular fitness apps could pose a threat to their phone security and should be deleted immediately.

Three apps in particular have been exposed as potential phishing/malware scams. These apps initially promised customers rewards in return for being active; however, users were then unable to withdraw rewards and found themselves caught in a never-ending cycle of ads. In addition to this, the apps also appeared to have been accessing sensitive data from users’ phones.

We all know the importance of being vigilant about the apps we install on our devices and the access we grant to our personal data. However, worryingly for customers, all three of these Android apps were highly rated on the Google Play store (rating 4 out of 5 stars on average) and, subsequently, had together amassed over 20 millions downloads before the alarm was raised.

Official advice from Android is for users to delete any of the following apps with immediate effect:

Lucky Step – This walking tracker app proved extremely popular, with over 10 million downloads. The free-to-download app enticed users by converting steps taken in the real world into virtual ‘lucky coins’. The coins could then be exchanged for various rewards. However, any action in the app would lead to an advert, which users had to watch before they could move on to the next task.

WalkingJoy – Having amassed 5 million downloads, this app claimed you could earn up to $135 just by winning tickets from taking steps, spinning a wheel, and playing in-game slots. However, the app was filled with ad walls, which meant that users would have to watch endless adverts to access mini-games to earn tickets (which then could not be cashed out).

Lucky Habit – A free to download health tracker app with over 5 million downloads offering earning through activity, tracking, and in-game playing. Users are invited to hit all their ‘goals of the day’ and earn coins by doing activities such as stretching, drinking water, brushing their teeth or watching the news. Users could also earn coins by playing in-game slots; however, all activities required watching adverts before they could be completed.

In addition to these three apps, information has been released about several other dangerous apps for Android users to look out for. These have been classified as ‘command and control’ apps (meaning they can spread malware to your phone during an attack). The apps include:

• Happy Step (a clone of Lucky Step)
• King Blitz
• Lucky Clover
• Lux Fruits Game
• Jewel Sea
• Unlimited Score
• Seven Golden Wolf Blackjack
• Reflector
• Golden Hunt

A common theme that some of these apps share is in-app casino-type games, such as slots or blackjack. Users are reminded that games like these can carry extra risks, as players may be asked to link the account to a credit card, debit card, or bank account. Chris Evans, a spokesperson for Casinos.win, an iGaming affiliate marketing site, warns of the potential dangers associated with unregulated sites and apps.

Evans said: “We put a lot of effort and time into researching the safest places for players to enjoy iGaming online. Privacy and security are of the utmost importance. It is all too easy to unintentionally fall prey to a phishing scam or mistakenly download malware. We would encourage all users to research apps and websites, read reviews from a variety of sources, and only download from trusted sites.”

Of course, this list of apps is nowhere near comprehensive, and more potential security risks are being identified every day. One site suggests that there may be at least a further 200 dangerous apps which could potentially be stealing money from users’ bank accounts. These apps vary wildly in content, ranging from 4K camera apps to beauty filters, astrology apps, and even some messenger apps.

The controversy doesn’t stop there. Another extremely popular app which has come under scrutiny in recent months is TikTok. With over 3 billion downloads, TikTok is one of the most popular apps on the planet; however, as each day passes, more warnings hit the headlines. There are several countries which have gone so far as to ban the TikTok app completely, citing pornography, security, inappropriate content, and even, ‘leading the youth astray’, as justification. Due to security concerns, several states in America have clamped down on federal agents accessing the app on work phones. There has been much talk about the app’s association with the Chinese Communist Party (CCP), and the access to secure and private information that they may be privy to – the app is owned by the Chinese company, Bytedance, who are required by law to share all the data they collect with the CCP.

Whatever the potential threat from TikTok, it is clear that as apps become more sophisticated, so too will their counterparts – phishing, malware, spyware and viruses. The best customers can do to limit their security risks, allay their privacy concerns, and protect from unwanted charges, performance issues and misleading information, is to remain vigilant and up to date. Risks can be minimised if apps are downloaded from trusted sources like the Google Play Store, and if users read the terms, conditions and permissions carefully before installing a new app.

In Android 14 Developer Preview 1, it looks like Google is going to be giving users the ability to clone apps. It’s buried a bit deep in the code for this first preview, so it’s likely not ready just yet and may not make it to the final release. But this would be a more official way to clone an app, and have two instances of it running on your phone or tablet.

Now you might be wondering, why you’d want multiple instances of the same app on the same device. Well, some apps only let you log in to one account at a time. So if you have the app cloned, you could login in two accounts. Definitely not a feature that everyone would be using, but it’s good to see it available in Android 14.

As you might expect, both Google and manufacturers with Android 14-powered devices, will be able to choose which apps are not allowed to be cloned. Surprisingly, a lot of Google’s first-party apps are not allowed to be cloned. Though, some aren’t a surprise, since you probably don’t need to clone the camera app. But other apps like YouTube Music, YouTube, SIM ToolkIt and Gmail are also not able to be cloned.

To clone an app, just head into Settings and tap on Apps. Towards the bottom, you’ll see a new option for “Cloned Apps”. This will show you how many are cloned and how many are available to clone. So unfortunately, you cannot clone every app on your phone.

This definitely looks like it is early days for this feature, and it could get pulled before Android 14 launches later in the Summer. We’ve seen this happen with a handful of features in the past.

Platform to be deployed within next-generation vehicles from Geely Auto and Dongfeng Liuzhou Auto

WATERLOO, Ontario and SHANGHAI, Feb. 13, 2023 /CNW/ -- BlackBerry Limited (NYSE: BB; TSX: BB) today announced that Chongqing Yazaki Meter Co., Ltd. , a leading Chinese Tier 1 automotive supplier, has selected the BlackBerry QNX® Neutrino® Realtime Operating System (RTOS) to power its digital instrument cluster, which has now entered mass production.

The next-generation digital instrument cluster is being installed in models from Geely Auto and Dongfeng Liuzhou Auto, providing a more intuitive, personalized, and interactive user experience for drivers while ensuring the safety, security and reliability of the vehicle's critical systems.

Leveraging BlackBerry QNX's high performance, reliable and secure technologies, Chongqing Yazaki has built multiple cutting edge LCD instrument clusters, including 10.25 and 12.3 inch LCD clusters as well as 10.25 and 12.3 inch double screen LCD clusters, which together will enhance the display of information by providing the most appropriate interface between the car and driver through innovative Human-Machine Interface (HMI) technology. This not only helps deliver intuitive and personalized interior design, but also ensures a safe, intelligent and seamless driving experience for drivers and passengers.

The QNX Neutrino RTOS provides the necessary technology to power the automotive industry's next generation vehicles, while also supporting 64-bit ARMv8 computing platforms and Intel x86-64 architecture. ISO 26262 ASIL D certification by TÜV Rheinland also guarantees that OEMs and Tier 1's can utilize the QNX Neutrino RTOS to accelerate product launches and develop connected cars with proven safety and reliable performance.

"As a market leader in safety-certified embedded automotive systems, BlackBerry QNX has a wide-ranging technology portfolio that provides advanced foundational software technologies to Tier 1 automotive suppliers and manufacturers worldwide," said Dhiraj Handa, Vice President, Asia-Pacific, BlackBerry IoT. "We are pleased to work with Chongqing Yazaki to develop a next generation digital instrument cluster and look forward to continuing to deliver trusted products and solutions to Chinese automakers."

Story continues

"Chongqing Yazaki has built up considerable experience in the automotive instrument area, with leading self-developed capabilities. By collaborating with BlackBerry QNX, we look forward to leveraging its function, safety and cybersecurity advantages to create safe and secure automotive electronics that meet the needs of the growing automotive market," said Mr. Liu Degao, General Manager of Chongqing Yazaki Meter Co., Ltd.

For more information on how BlackBerry QNX can help with building the safe and secure vehicles of tomorrow, please visit: BlackBerry.QNX.com.

About BlackBerry

BlackBerry (NYSE: BB; TSX: BB) provides intelligent security software and services to enterprises and governments around the world. The company secures more than 500M endpoints including 215M cars on the road today. Based in Waterloo, Ontario, the company leverages AI and machine learning to deliver innovative solutions in the areas of cybersecurity, safety and data privacy solutions, and is a leader in the areas of endpoint security, endpoint management, encryption, and embedded systems. BlackBerry's vision is clear - to secure a connected future you can trust.

BlackBerry. Intelligent Security. Everywhere.

For more information, visit BlackBerry.com and follow @BlackBerry.

Trademarks, including but not limited to BLACKBERRY and EMBLEM Design are the trademarks or registered trademarks of BlackBerry Limited, and the exclusive rights to such trademarks are expressly reserved. All other trademarks are the property of their respective owners. BlackBerry is not responsible for any third-party products or services.

About Chongqing Yazaki

Chongqing Yazaki Meter Co., Ltd., founded in 1995, is a joint venture established by Chongqing Li-Long Technology Industry (Group) Co., Ltd. and Japan Yazaki Corporation (the world's largest multinational company in the production of automotive wiring harnesses and instruments, one of the world's top 15 auto parts enterprises, and one of the FORTUNE 500 enterprises), Isuzu Auto, Qingling Motor and Yugao Group.

Chongqing Yazaki has a wide range of products, covering LCD Clusters, Double Screens Clusters, Cockpit Control Units, Head-up Displays(HUD), Electronic Rearview Mirrors, Electronic Control Modules and other automotive electronic products, mainly supplying for SAIC-GM, Toyota, Volvo, PSA, Qingling Motor, Geely Auto, Great Wall Motor, SAIC Motor, Dongfeng Liuzhou Auto, GAC Aion Auto, Hozon Auto, Livan Auto, ZEEKR Auto, SRM, SINO TRUCK, SAIC-Hongyan Auto and dozens of famous automotive OEMs.

Chongqing Yazaki adheres to the mission: aiming at the world's advanced level, providing customers with full life-cycle technology products and provide services efficiently.

Media Contact:
BlackBerry Media Relations
(519) 597-7273
mediarelations@BlackBerry.com

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