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Exam Code: 1Z0-400 Practice test 2022 by Killexams.com team
Oracle Communications Session Border Controller
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Killexams : Oracle Communications learn - BingNews https://killexams.com/pass4sure/exam-detail/1Z0-400 Search results Killexams : Oracle Communications learn - BingNews https://killexams.com/pass4sure/exam-detail/1Z0-400 https://killexams.com/exam_list/Oracle Killexams : New Oracle Database Platforms And Services Deliver Outstanding Cloud Benefits

Let’s talk about Oracle’s successful and expanding investment in cloud infrastructure. The company just celebrated its 45th anniversary, beat Wall Street’s estimated revenue in its fiscal fourth quarter, and showed its highest organic revenue growth rate in over a decade. The company is clearly doing a lot of things its customers like.

Front-and-center to Oracle’s success is Oracle Cloud Infrastructure (OCI) growth. Over the past year there has been a steady stream of OCI-related announcements. These have included plans to grow from 30 to 44 public cloud regions by the end of 2022 (39 are already in place), smaller Dedicated Region configurations, plans for Sovereign Clouds, new Cloud@Customer offerings, and expansions of OCI’s already impressive portfolio of services. This is perhaps the fastest expansion of cloud services by any service provider, and it helped drive Oracle’s 49% year-over-year IaaS growth and 108% growth in Exadata Cloud@Customer (Q4 FY22 earnings report).

And, if those aren't enough to make you consider OCI for your public cloud, what about the new Oracle Database Service for Microsoft Azure that Larry Ellison and Satya Nadella announced at Microsoft Inspire on July 20th? This new service allows Azure customers to choose where to run Oracle Database for their Azure applications. Azure users can easily set up and use Oracle databases running on optimized OCI infrastructure directly from Azure, without logging into OCI.

The Oracle Database Service for Microsoft Azure is an Oracle-managed service currently available in 11 pairs of OCI and Azure regions worldwide. It uses the existing OCI-Azure Interconnect to offer latency between the two clouds of less than 2 milliseconds over secure, private, high-speed networks. This means that developers and mission-critical applications running on Azure can directly access the performance, availability, and automation advantages of Oracle Autonomous Database Service, Exadata Database Service, and Base Database Service running on OCI.

Oracle’s growth numbers represent a great metric to measure its overall success. However, most IT architects and developers want to understand why Oracle's cloud offerings are better than the likes of Amazon Web Services (AWS) for their Oracle Database workloads.

The answer is simple. While Oracle is undoubtedly a strong competitor when matched head-to-head against nearly every public cloud offering, it offers clear advantages for Oracle Database applications. For example, organizations that use Oracle Database in their on-premises data center can more easily move workloads to OCI because it provides extreme levels of compatibility with on-premises installations and offers organizations the same or greater performance, scale, and availability. You won't find a better example of this than Oracle’s cloud-enabled Exadata X9M platform that’s available natively in OCI or for Azure users through Oracle Database Service for Microsoft Azure.

Last year, Oracle delivered what may be the fastest OLTP database machine with the Exadata X9M. This machine is engineered to do only one thing: run Autonomous Database Service and Exadata Database Service faster and more efficiently than anything else on the market, delivering up to 87% more performance than the previous generation platform.

Wringing every ounce of performance and reliability from a database machine such as Oracle Exadata requires thinking about system architecture from the ground up. It requires a deep knowledge of Oracle Database and the ability to optimize the entire hardware and software stack. This is a job that only Oracle can realistically take on.

Exadata X9M’s employs a flexible blend of scale-up and scale-out capabilities that support virtually any workload by separately scaling database compute and storage capabilities. Of particular note is how the Exadata X9M provides high performance for both transactional and analytics workloads and efficient database consolidation.

Let’s start with analytics. At the highest level, Exadata X9M enables fast analytics through parallelism and smart storage. Complex queries are automatically broken down into components that are distributed across smart Exadata storage servers. The storage servers then run low-level SQL and machine learning operations against their local data, returning only results to the database servers. This allows applications to use 100s of gigabytes to terabytes per second of throughput—something you won’t find on your typical cloud database.

For OLTP, Exadata X9M breaks out some additional secret sauce in the form of scalable database server clusters, persistent memory (PMem) in the smart storage servers, and remote direct memory access over converged Ethernet (RoCE) that links them together. Databases run across hundreds of vCPUs to provide high performance and availability and read data directly from shared PMEM on the storage servers. The end result is that Oracle Database achieves SQL read latencies from shared storage of under 19 microseconds, which is more than ten times faster than traditional flash storage.

However, Exadata X9M in OCI doesn’t forego the use of flash memory, it embraces it. Without applications having to do anything, Exadata storage servers automatically move data between terabytes of PMem, tens or hundreds of terabytes of NVMe 4.0 flash, and terabytes to petabytes of disk storage to provide the best performance for different types of workloads. This results in a level of performance that isn’t possible with a traditional on-premises or cloud architecture built using generic servers and storage.

Bringing X9M to the Cloud

There's no question that cloud resources are integral to nearly every enterprise's IT infrastructure. The cloud offers a flexible and scalable consumption model with economics that can be superior to traditional on-premises deployments. While cloud infrastructure can be easily scaled to meet many growing application needs, this is not necessarily true for databases that support mission-critical applications. It's common for organizations to have to refactor applications and redesign databases when they move to the cloud to provide the same levels of performance and availability they had premises, such as when moving Oracle Database to AWS. However, by deploying Exadata X9M in OCI, Oracle eliminates the expensive and time-consuming need to refactor applications for the cloud.

Oracle Exadata X9M in OCI shines for enterprise applications by delivering an elastic cloud database experience. For example, when running Autonomous Database Service or Exadata Database Service on dedicated X9M infrastructure in OCI, you can use 2 to 32 database servers and 3 to 64 smart storage servers in any combination. This means you can deploy platforms with more database servers for heavy OLTP workloads, more storage servers for data warehouses, or an even mixture of each when consolidating both types of workloads.

You can get the raw numbers for CPUs, storage, and memory for Exadata X9M in OCI from the Oracle website. Still, the critical thing to know is that all configurations deliver the database capabilities that enterprises require. For instance, the “entry” Exadata X9M configuration in OCI supports 19 microsecond SQL Read IO latency, 5.6 M SQL Read IOPS, and 135 GB/second of analytics throughput. Furthermore, with the ability to scale database servers by 16x and storage servers by 21x, we expect that no organizations will run into performance limitations.

Oracle tells us that by putting Exadata X9M into OCI, it now delivers the world's fastest OLTP cloud database performance, and they have the data to back it up. Latency is critical for OLTP workloads, an area where the X9M has no equal. Exadata X9M’s 19 microsecond SQL IO latency is 25x better than when running Oracle Database on AWS Relational Database Service (RDS). The analytics throughput numbers from shared storage are even more impressive, with Oracle claiming that Exadata X9M in OCI delivers up to 384x the analytics throughput of Oracle Database running on AWS RDS.

Oracle has conquered the performance challenges for OLTP and analytics in the cloud and delivers this level of performance with attractive economics. Oracle makes the Exadata X9M for OCI available with a true consumption-based model where you only pay for the size of platform you need and the consumption you use. One key feature of Oracle Autonomous Database running on Exadata X9M is that it can auto-scale consumption by 3x based on the demands of the queries executing at every point in time. This helps you meet peak requirements by scaling up database consumption when needs grow and minimizes costs by scaling it back down later. Oracle cites global customers using these scaling capabilities to economically meet seasonal demands for retail companies and end-of-quarter financial closes for any business.

Analyst Take

Running business workloads in the cloud is popular and continues growing at impressive rates because it solves practical problems for IT practitioners and business users. However, generic cloud infrastructure hasn’t delivered the same level of performance and availability for mission-critical OLTP and analytics workloads that many customers achieved with on-premises platforms.

If your enterprise depends on Oracle Database technology—and 97% of the Global Fortune 100 companies use Oracle Database, with 88% relying on Oracle Exadata for business-critical workloads—you need to seriously consider running your cloud database workloads on Exadata X9M in OCI. Oracle's expanding portfolio of OCI services and delivery platforms, coupled with its unique ability to integrate optimized database platforms like Exadata X9M into OCI redefines what it means to run mission-critical databases in the cloud.

The Exadata X9M is built by the same people who build the Oracle Database, best positioning Oracle to optimize the performance, reliability, and automation required to get the most out of Oracle Database in the cloud. Oracle Exadata X9M is a stellar piece of engineering, bringing together compute and storage in an optimized architecture that delivers levels of throughput and reliability that deserve the superlatives I'm throwing around. And, it's not just me saying it; Oracle's momentum in the cloud bears this out as customers continue to make Exadata their preferred option to run Oracle Database.

When combined with the new Oracle Database Service for Microsoft Azure, Exadata X9M in OCI should cause organizations to rethink strategies focused on using generic cloud infrastructure for critical database applications.

Note: Moor Insights & Strategy writers and editors may have contributed to this article.

Moor Insights & Strategy, like all research and tech industry analyst firms, provides or has provided paid services to technology companies. These services include research, analysis, advising, consulting, benchmarking, acquisition matchmaking, and speaking sponsorships. The company has had or currently has paid business relationships with 8×8, Accenture, A10 Networks, Advanced Micro Devices, Amazon, Amazon Web Services, Ambient Scientific, Anuta Networks, Applied Brain Research, Applied Micro, Apstra, Arm, Aruba Networks (now HPE), Atom Computing, AT&T, Aura, Automation Anywhere, AWS, A-10 Strategies, Bitfusion, Blaize, Box, Broadcom, C3.AI, Calix, Campfire, Cisco Systems, Clear Software, Cloudera, Clumio, Cognitive Systems, CompuCom, Cradlepoint, CyberArk, Dell, Dell EMC, Dell Technologies, Diablo Technologies, Dialogue Group, Digital Optics, Dreamium Labs, D-Wave, Echelon, Ericsson, Extreme Networks, Five9, Flex, Foundries.io, Foxconn, Frame (now VMware), Fujitsu, Gen Z Consortium, Glue Networks, GlobalFoundries, Revolve (now Google), Google Cloud, Graphcore, Groq, Hiregenics, Hotwire Global, HP Inc., Hewlett Packard Enterprise, Honeywell, Huawei Technologies, IBM, Infinidat, Infosys, Inseego, IonQ, IonVR, Inseego, Infosys, Infiot, Intel, Interdigital, Jabil Circuit, Keysight, Konica Minolta, Lattice Semiconductor, Lenovo, Linux Foundation, Lightbits Labs, LogicMonitor, Luminar, MapBox, Marvell Technology, Mavenir, Marseille Inc, Mayfair Equity, Meraki (Cisco), Merck KGaA, Mesophere, Micron Technology, Microsoft, MiTEL, Mojo Networks, MongoDB, MulteFire Alliance, National Instruments, Neat, NetApp, Nightwatch, NOKIA (Alcatel-Lucent), Nortek, Novumind, NVIDIA, Nutanix, Nuvia (now Qualcomm), onsemi, ONUG, OpenStack Foundation, Oracle, Palo Alto Networks, Panasas, Peraso, Pexip, Pixelworks, Plume Design, PlusAI, Poly (formerly Plantronics), Portworx, Pure Storage, Qualcomm, Quantinuum, Rackspace, Rambus, Rayvolt E-Bikes, Red Hat, Renesas, Residio, Samsung Electronics, Samsung Semi, SAP, SAS, Scale Computing, Schneider Electric, SiFive, Silver Peak (now Aruba-HPE), SkyWorks, SONY Optical Storage, Splunk, Springpath (now Cisco), Spirent, Splunk, Sprint (now T-Mobile), Stratus Technologies, Symantec, Synaptics, Syniverse, Synopsys,Tanium, Telesign,TE Connectivity, TensTorrent, Tobii Technology, Teradata,T-Mobile, Treasure Data, Twitter, Unity Technologies, UiPath, Verizon Communications, VAST Data, Ventana Micro Systems, Vidyo, VMware, Wave Computing, Wellsmith, Xilinx, Zayo, Zebra, Zededa, Zendesk, Zoho, Zoom, and Zscaler. Moor Insights & Strategy founder, CEO, and Chief Analyst Patrick Moorhead is an investor in dMY Technology Group Inc. VI, Dreamium Labs, Groq, Luminar Technologies, MemryX, and Movandi.

Mon, 01 Aug 2022 01:01:00 -0500 Steve McDowell en text/html https://www.forbes.com/sites/moorinsights/2022/08/01/new-oracle-database-platforms-and-services-deliver-outstanding-cloud-benefits/
Killexams : Next gen for lead gen? Oracle drills down on Fusion Sales

Six months ago, at Oracle Live, Oracle talked about its plans to bridge the sales and marketing gap with the help of AI and automation. During that event, Larry Ellison talked about how the CRM (or sales automation system) needs to evolve, arguing:

The sales automation system has value. It keeps track of your opportunities, keeps track of your contacts. It allows you to communicate with management and say, 'I expect these deals to close in the quarter.' It's really a management tool for individual salespeople and their bosses to make estimates: how many deals will close in the quarter, and figure out what revenues will look like in the quarter.

Now, that has value. But the sales system does not increase sales. It doesn't automate sales. It automates sales, forecasting and improves communication. But what we want to do is actually build systems that help you sell more.

To get to this point, Oracle started by creating a new way for marketing to generate qualified leads to send to Sales with the launch of Oracle Fusion Marketing. I'm not going to dive into the details of Fusion Marketing because Jon did a great job of that himself. But what happens once Sales gets those leads? Something needs to change to help them work with them - that's the concept at the heart of the release of Oracle Fusion Sales.

Removing the manual steps in the B2B process

At an Oracle Live event: The Future of CRM: Engineering Connected Sales Experiences, Rob Tarkoff, Executive VP & General Manager, Oracle Advertising and Customer Experience, talked about the need for a tighter hand-off between Marketing and Sales (and how rare that is today). For that to happen, a transformational approach to managing sellers is needed.

Tarkoff referenced an Oracle study of 200 sales professionals that found 86% want s
Sales and Marketing to work more closely, and 88% need the tools and technologies to make that happen. It's true that there are plenty of marketing technologies to help Marketing and a growing number of sales technologies to help Sales, but the integrations between the two are not always that ‘integrated’ or indeed useful.

Not only are sellers wary of the leads passed on by Marketing, but they are spending a lot of their time going in and out of different technologies to manage routine processes in addition to the work they need to do to work with prospective customers properly.

Next gen?

Oracle's answer to these challenges is Oracle Fusion Sales, dubbed “the next generation of CRM”.  So what does the next generation of CRM look like? Katrina Gosek, VP, Oracle CX Product Strategy & Marketing, took me through the details.

Gosek said that Fusion Sales shifts the CRM from a system of record to a tool that will help sellers sell more. It does this in a few ways.

First, a new user interface makes it much easier to see what's happening with an opportunity. If you're accustomed to the busy interface of Salesforce, then you might appreciate the simplicity of this one.

The opportunity screen provides a high-level look at all the data around this opportunity, from activity by the account to sales activities, contacts, products purchased, services, billing, and more. The Sales rep can drill down further if they want to see more detailed information in any particular area.

The left-hand side of the screen provides what Gosek calls “guided selling”. These are guided workflows based on best practices and past deals (or built from industry templates). Guided selling is a useful feature for new salespeople coming in to help them learn faster and smarter, but it's also useful for more seasoned salespeople.

As Gosek pointed out, sellers still struggle with a predictable path to success because the models are continually changing, the groups involved are changing, and there's no one right now to move forward. But data can help make the process easier.

Underlying Fusion Sales is data - data from existing deals and opportunities, as well as past deals. Leveraging AI, the application can bring forward the best recommendations that help sellers move the opportunity forward. So, for example, it can recommend the next step in the process, whether that's making a phone call or email, creating a quote, or scheduling a demo.

And then there's the automation that takes the mundane, manual processes away from the seller. For example, Zoom meetings can be launched from within the Fusion application, and all notes, transcripts, and replays are automatically added to the activity for that opportunity. If you make a phone call from within the application, that call and any call notes are added. Let's say you made a note to schedule a demo meeting for a specific date and time. The application guides the seller to schedule the meeting as a next step and automatically fills in as many of the details as possible based on information in the notes.

Another automation feature is the creation of quotes and proposals based on customer data and past deals. Gosek explained that historical deal data related to similar closed deals, similar price points, and the combination of products sold together is used to help automatically generate a proposal or quote that the seller can review and customize.

The AI provides an estimated closed win rate and can suggest changes to increase the potential of closing the deal.

Other features in Oracle Fusion Sales include:

  • Content recommendations - A native integration with the CMS helps surface the right content to share with an opportunity. The seller doesn't have to search for content, instead selecting from content recommended based on the past activity of the opportunity, similar opportunities, and other data.
  • Digital Sales Room - The seller can create a sales room for an opportunity that includes everything from recommended content to the contracts and quotes, meeting transcripts and demo replays, and so on. This information is automatically added to the salesroom; the seller requires no manual work.
  • Advanced Analytics - Oracle Fusion Analytics provides a wealth of data on sales and marketing performance, pulling in data from all parts of the organization, including sales, marketing, and service/support. Gosek said Fusion Analytics enables cross-engagement visibility to revenue leaders and pulls forward insights early enough in the quarter to support adjusting things sooner instead of reacting after the fact.

The overall goal of Fusion Sales is to deliver sellers one place to work that can perform many of the manual, mundane tasks and let the sellers focus on the work needed to win new sales. An action bar discretely hides additional functionality (like creating a deal room), so the seller isn’t overwhelmed with the interface. In addition, the tight integration with Fusion Marketing surfaces what Gosek called the 'conversation-ready' opportunities, so sellers spend their time with the best potential prospects.

My take

I've helped salespeople with their processes. I've worked in Salesforce and helped set up different sales technology. It's often a convoluted process, working through multiple tools with little to no integration. Oracle Fusion Sales changes that, and I was pleasantly surprised with the clean, easy-to-understand UI and the guided selling.

The digital sales room didn't surprise me. I recently covered Drift's new Deal Room, and the two are very similar. And there are others too. This sales experience is so late in coming, but at the same it, it's timely. As Gosek said, a lot more selling is happening virtually, and even when we get back to more in-person meetings, that digital experience isn't going away. These deal rooms will become much more popular and widely used, especially when the buying team is large and distributed.

I'm all for AI and automation if it allows us to focus our efforts on the more critical work in marketing and sales. However, I am also keenly aware that for AI to work well, you need the right data. Oracle is pulling together a lot of data from different applications to ensure its AI is providing the best insights and recommendations, but a company needs to have a sufficient amount of customer data to work with for the AI to work well.

Tue, 26 Jul 2022 21:31:00 -0500 BRAINSUM en text/html https://diginomica.com/next-gen-lead-gen-oracle-drills-down-fusion-sales
Killexams : VOIP and telephony fraud – why Oracle Security Shield?

This is why you need Oracle Communications Security Shield

When it comes to VOIP and telephony fraud detection and prevention, current firewalls that protect our data networks are completely inadequate in SIP-based communication systems. Telephony fraud is picked up by analysing the caller and callee (A and B party) numbers, the number reputation (determined by many factors) as well as the call history and the call behaviours of these parties. This is not included in the functionality of data firewalls, which operate at lower levels of the communications stack.

Voice cyber attacks ranging from scamming, spoofing, vishing and ID fraud, as well as robo-calling, call flooding and telephony denial of service (TDOS) attacks resulting in ransomware demands, are more and more causing business disruptions from stolen data, time lost and resources wasted as well as revenue losses, poor customer satisfaction and legal costs. Also communication-based threats, such as theft of service, harassment calls and account takeover disruptions can seriously harm your brand and cause significant financial damage.

Oracle Enterprise Communications, with over 20 years of experience of delivering global enterprise network security, governance and compliance, is a trusted partner that provides the most powerful solution available in the market today using Oracle Communications Security Shield Cloud (OCSSC) to ensure the highest level of VOIP communications security.

By applying adaptive artificial intelligence (AI), machine learning (ML) and dynamic verification of every call in or out of an organisation to identify fraudulent activity and malicious behaviour in real-time, OCSSC automatically generates enforcement actions such as blocking calls during set-up, redirecting calls to an investigator or call recording server, terminating live calls or rate limiting calls to specific calls per second limits.

Security Shield’s unique and advanced features include:

  1. Agnostic and autonomous cloud-to-ground scenario using Oracle’s Autonomous Database technology in the Oracle Cloud with advanced, pre-built analytical and machine learning capabilities that identifies and learns about global threats automatically. This enables the detection of the widest range of fraudulent calls possible.
  2. Always-on, real-time threat identification and enforcement without any human intervention enabling instant actions to be taken to prevent fraud and block calls. This enables faster mitigation and results in reduced fraud damage.
  3. For enforcement, using existing Oracle SBCs or Oracle’s Session Router when third-party SBCs have been deployed. This allows the usage of existing infrastructure in the enterprise.
  4. Subscription service based on the number of call transactions per month – all support, enhancements and upgrades are taken care of by Oracle with no service disruption and no customer/integrator support staff required. This is an opex cost model and reduces skills required, thereby minimising life cycle costs.

As cyber criminals start to use AI technologies to launch more sophisticated attacks and interactive intrusions, organisations must counter the threat by also employing AI and ML to safeguard their networks and data better. Security Shield has the advantage of experience and volumes of telephony data, gathered from global enterprises and telephony providers, to build its AI capability in its cloud for the benefit of all its customers that deploy the solution.

Says Tim Pryce, Business Development Executive at Q-KON SA: “The solution offers a standard service as well as a premium service using AI to detect suspicious caller behaviour patterns and which is best used in a contact centre environment. While the solution operates autonomously, it is flexible enough to be customised to suit a particular enterprise environment in respect of how fraudulent calls are rated and handled.”

In conjunction with Oracle, Q-KON SA is proud to promote this unique product that provides the highest level of enterprise VOIP fraud protection available in the market today.

Please register for our upcoming webinar on 27 July 2022 at 11am (SA time) on the following link: https://us06web.zoom.us/webinar/register/WN_qyXxt2-ZR_WjmfXKL7YCyw

Mon, 18 Jul 2022 18:38:00 -0500 en text/html https://www.itweb.co.za/content/G98YdqLGx59MX2PD/pXnWJadMba7bjO1e
Killexams : The top marketing exec Oracle poached from AWS has left. Insiders say he argued with CEO Safra Catz over budgets.
Ariel Kelman, the former CMO of Oracle.
Oracle
  • Ariel Kelman, the top marketing exec Oracle poached from AWS, left the database giant in June.
  • Sources say his departure comes after a dispute with CEO Safra Catz over budgets.
  • Kelman had led splashy marketing deals for Oracle like pushing deeper into sports sponsorships.

It's been a time of turmoil for thousands of Oracle employees as the company began layoffs this week, gutting entire teams while reorganizing others, according to multiple current and former employees. Employees have described the atmosphere as chaotic and demoralizing.

None of the units have been harder hit than Oracle's marketing department, specifically those performing marketing functions for advertising, marketing and customer experience (CX) products, sources told Insider. 

The layoffs come after chief marketing officer Ariel Kelman left in June, multiple people told Insider. Kelman's departure came as a surprise to many within his unit, sources say, with no official communication regarding his exit.

"Everything was going great, and then all of a sudden Ariel was exited," said a person working at Oracle in marketing at the time. "And then they went dark. No one told us a thing."

A second person in marketing at the time described the atmosphere around Kelman as "very hush-hush," forcing marketing staffers to discuss the news on Zoom, outside of official company Slack channels.

When Kelman was hired in January 2020, it was seen as something of an industry coup for Oracle to poach one of AWS's top marketing executives. Oracle offered Kelman a "unique opportunity to build out a marketing department and be part of an ongoing cloud transformation project at one of the most important technology companies in the past 30 years," Kelman told Insider in August of 2020.

However, three people said Kelman's departure came after a dispute with Oracle CEO Safra Catz related to cloud marketing spending. Oracle and Kelman did not respond to requests for comment.

"They claim Ariel Kelman way overspent, way over-committed," said a person familiar with the marketing organization.

Kelman led splashy marketing deals for Oracle like pushing deeper into sports sponsorships.

In February, the Red Bull Formula One car racing team announced that Oracle had become a title sponsor and the team was changing its name to Oracle Red Bull Racing. The Red Bull F1 team is one of sports' top teams, so such a prominent naming deal would not come cheap: Terms weren't disclosed but the AP reported that Oracle had committed $500 million in technology over five years.

Oracle was already a sponsor of the Golden State Warriors basketball team and is also a sponsor of the Premier League, and SailGP.

But, according to one person familiar, marketing budgets for various products during Kelman's tenure — even for teams pursuing tried-and-true sales tactics like industry conferences — had been slashed to virtually nothing. Teams wanting to attend conferences to demo their wares to prospective customers were told to use other budgets, like that belonging to the sales team, this person said.

A source who was let go during the latest rounds of layoffs said the paltry marketing support made it difficult for some of Oracle's cloud products to compete.

"We did not invest in the right advertising, like YouTube ads and Google ads and TV ads," this source said. "Salesforce and Adobe people are out there marketing their stuff."

Other senior marketing staffers, including those Kelman recruited from AWS, have also been laid off, sources said. Kelman's former teams now fall under the purview of Jason Maynard, who had been a senior leader of sales and marketing for Oracle's NetSuite business-management software.

Read the full story: Oracle insiders describe the 'complete chaos' from layoffs and restructuring while employees brace for more

Do you work at Oracle or have insight to share? Contact reporters Ryan Joe via encrypted-text-messaging service Signal (+1 (310) 880-8992), email (rjoe@businessinsider.com) or Twitter DM (@threefirstnames); Belle Lin via encrypted email (bellelin@protonmail.com) or email (blin@insider.com); Ashley Stewart via email (astewart@insider.com) or Signal (+1-425-344-8242).

Fri, 05 Aug 2022 08:22:00 -0500 en-US text/html https://www.businessinsider.com/oracle-cmo-ariel-kelman-out-after-safra-catz-fight-budget-2022-8
Killexams : Oracle Retail’s AI Foundation and Retail Insights solutions Boost decision-making with AI and machine learning

Oracle Retail is expanding its portfolio of retail solutions to include Oracle Retail AI Foundation Cloud Service and Oracle Retail Insights Cloud Service to provide brands with enhanced data analytics enabling end-to-end insights-to-action workflows.

Oracle Retail AI Foundation Cloud Service serves as a standalone foundation for analytics as well as the Oracle Retail Analytics and Planning Cloud Services, consolidating the massive volumes of data generated by retail applications across planning, buying, moving and selling and exploiting the analytical value of that data for retailers. Oracle Retail Insights Cloud Service pairs with Oracle Retail AI Foundation Cloud Service to consolidate data, and surface over 20,000 retail-specific measures, metrics and key performance indicators.

“While retailers tend to generate large amounts of data, many are struggling to monetize that data,” said Mike Webster, senior vice president and general manager, Oracle Retail. “Oracle Retail AI Foundation Cloud Service and Oracle Retail Insights Cloud Service will provide clear, actionable insights for retailers to Boost strategic decision making, accelerate data analytics strategies and drive drown total cost of operation.”

Insights Driven by AI and Machine Learning

Retailers are overburdened with data consolidation and preparation, consuming the capacity to focus on discovering and leveraging insights. With Oracle Retail AI Foundation Cloud Service, packaged, yet highly-configurable and extensible, retail AI features automate the consolidation function. Paired with Oracle Retail AI Foundation Cloud Service, Oracle Retail Insights Cloud Service integrates thousands of retail measurements to surface real-time analytics in packaged, easy-to-read dashboards that can run as-is or serve as a basis for configurable self-service dashboards that best suit a retailer’s specific needs.

AI Foundation Provides a Single Source of Truth

Retail organizations often struggle to make sense of disparate data spread across multiple siloed platforms. Oracle Retail AI Foundation Cloud Service and Oracle Retail Insights Cloud Service unite all of an organization’s data into a single platform and a central data warehouse, informing merchandising, planning, supply chain, marketing and commerce decisions with trusted, timely, self-service retail insights on not only what has happened but what will happen in the future.

Oracle Retail AI Foundation Cloud Service improves forecast accuracy, promotional performance, assortment fit, inventory productivity, customer-centricity, use of space and ability to rapidly innovate using data science. Key features of Oracle Retail AI Foundation include:

  • Affinity Analysis, Customer Segmentation, Store Clustering, Customer Decisions Trees, Demand Transference, Attribute Extraction and Binning, Profile Science and Strategic Forecasting features which provide data consolidation and analysis across the entire business.
  • The Innovation Workbench enables retailers to expand upon packaged capabilities using Python and other tools.

Key features of Oracle Retail Insights Cloud Service include:

  • Oracle Retail Insights Cloud service provides holistic retail analysis across customer, consumer, loyalty, orders, deals, gift cards, margin, inventory, markdowns, cost, profit, plan, pricing, promotion, returns, sales, stock counts, stock ledger, store traffic, supplier, tender and more.
  • Integration with Oracle Analytics and Oracle Retail Home enables functional, unified analytics across all lines of business.

Request a Demo Today

Sun, 31 Jul 2022 17:00:00 -0500 en-US text/html https://www.retaildive.com/spons/oracle-retails-ai-foundation-and-retail-insights-solutions-improve-decisio/627778/
Killexams : Oracle and Microsoft Agree to Deepen Interoperability of Cloud Platforms

Oracle Corp. and Microsoft Corp. announced a deeper interoperability of their clouds, allowing customers to more easily run projects across the two platforms.

Years ago, many cloud providers tried to lock customers into a single platform, but that is no longer feasible as the cloud has become more central to operations. Customers typically use multiple clouds, and cloud platform providers such as Microsoft and Oracle are adapting to that multicloud environment. About two-thirds of enterprise-level companies use multiple clouds, according to a May 2021 report by Boston Consulting Group.

The Oracle Database Service for Microsoft Azure was announced today at Microsoft Inspire, an online event for Microsoft partners.

It builds on an integration introduced in 2019, known as Oracle Interconnect for Microsoft Azure. That earlier step connected Oracle Cloud Infrastructure to Microsoft Azure cloud infrastructure. It required a fair amount of effort and technical expertise on the part of customers to make it work, the companies said.

“Over the last couple years we have had a lot of success with that. And we also got a lot of customer feedback. And one of the things that customers (said) was, ‘Hey, it’s great you are working together, but we really would like a more integrated experience,’” said Clay Magouyrk, executive vice president, Oracle Cloud Infrastructure.

“The ability to benefit from both clouds, and the flexibility, is a real win for customers,” said Corey Sanders, corporate vice president of Microsoft Cloud for Industry and Global Expansion.

The new service connects Oracle’s database service directly to the Azure cloud, eliminating custom work that previously would have been required.

In practice, that means an Oracle database user can move data easily to the Microsoft Azure cloud and have access to Microsoft tools such as Azure Synapse, which analyzes the data, the companies said.

There are no fees associated with data transfer between the two cloud platforms, although customers will pay for other services beyond data transfer, such as Azure Synapse or the self-tuning and patching Oracle Autonomous Database.

Oracle Database Service for Microsoft Azure dashboard integration

Photo: Oracle Corp.

The new service includes a dashboard with a single sign-on process. That means Oracle customers who move workloads to Azure can still work in an Oracle-like environment and vice versa, reducing the need for customers to learn new systems.

Oracle and Microsoft interconnects are in 11 facilities in the Americas, Europe and Asia. That physical proximity allows a less than 2-millisecond level of latency or delay in communication across the cloud platforms, the companies said.

Oracle and Microsoft have made the service available on an early basis to a number of companies including Veritas Technologies LLC, a multicloud data management company based in Santa Clara, Calif.

“The experience has been very good. Many enterprise customers use Oracle and Microsoft and moving workloads…without this kind of integration would take a lot of effort,” said Jane Zhu, senior vice president for corporate operations at Veritas.

“Oracle and Microsoft are absolutely unique in the way they are integrating now,” said Donald Feinberg, vice president and distinguished analyst at researcher Gartner Inc. “I think we will start to see other cloud vendors do the same thing,” he said.

Amazon.com Inc.’s Amazon Web Services, Microsoft Azure and Alphabet Inc.’s Google Cloud accounted for 65% of the $53 billion in global cloud-service spending in the first quarter of the year, up from 52% of global sales four years ago, according to Synergy Research Group.

Oracle, based in Austin, Texas, said in June that companywide revenue was up 5% to $11.84 billion in its fiscal fourth quarter, while total cloud revenue grew 19% from a year earlier to $2.9 billion.

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Killexams : Oracle starts job cuts in U.S. - The Information No result found, try new keyword!Oracle Corp has started to lay off employees in the United States, The Information said on Monday, citing a person with direct knowledge of the matter. Mon, 01 Aug 2022 05:31:38 -0500 en-ca text/html https://www.msn.com/en-ca/money/topstories/oracle-starts-job-cuts-in-us-the-information/ar-AA10c0kN?fromMaestro=true Killexams : Insiders describe 'complete chaos' at Oracle following layoffs and restructuring

Take a deep breath. It's Friday. I'm Jordan Parker Erb, and today I'm taking you inside the "complete chaos" at Oracle as layoffs and restructuring roil the database giant.

By the way, apologies for the slight delay this morning — we had a technical issue. (Fitting for a tech newsletter!)

Let's get to it.

If this was forwarded to you, sign up here. obtain Insider's app here.

Larry Ellison, Oracle cofounder, speaks onstage in front of background of red circles

Kim Kulish/Getty Images

1. Oracle insiders describe "complete chaos" from layoffs and restructuring. Earlier this week, Oracle began a sizable layoff, potentially impacting thousands of employees — and those who haven't yet been laid off are scrambling to figure out whether they'll be next.

  • The hardest-hit units, current and former employees said, were in the marketing and customer experience divisions. Some marketing teams have seen their headcount slashed by anywhere from 30% to 50%.

  • In some cases, they said, managers were given the choice of who would get cut, while others had no say in how the layoffs would affect their teams.

  • The Advertising and Customer Experience team was said to have been cut, too. "The common verb to describe ACX is that they were obliterated," one employee said.

  • This leaked org chart shows Oracle's cloud leaders after the company's major organizational changes.

A look inside Oracle over the past week.

In other news:

Lina Khan speaks with hand up

FTC chair Lina KhanGraeme Jennings/Pool via REUTERS

2. The Federal Trade Commission is deepening its investigation into Amazon's Prime sign-up and cancellation process. The FTC sent out subpoenas and other demands for information after Insider reporting. Here's our scoop on what's going on.

3. Axed "Robinhoodies" say they were tipped off to layoffs weeks ago. Former Robinhood employees said they saw signs of belt-tightening — including plans to shrink office space — long before the company laid off 23% of its staff. Five former employees took us behind the scenes.

4. Elon Musk's countersuit against Twitter says the company is operating a "scheme" to mislead investors. Musk argued that he is entitled to drop the deal entirely — and Twitter pushed back, saying the billionaire's story is "implausible." Get the big takeaways.

5. Nike is offering $5,000 employee bonuses for some tech job referrals. Grappling with internal turmoil and a wave of exits, the company announced the new referral program, which has been met with mixed reviews from employees. Here's what we know.

6. Fifteen current and former Apple female employees say the company dismissed claims of misconduct. After the Financial Times reported the HR unit retaliated against some of them after speaking up about the incidents, Apple vowed to "make changes." What we know so far.

7. Startup founders' mental health is crumbling. Dried-up funding and the stress of a turbulent economic year has piled stress on founders who are already trying to do the impossible: build iconic tech companies. Why some founders "are especially not OK."

8. Elon Musk denied that he's planning to build his own private airport in Texas. Local news site Austonia reported last week that an airport could help grow his companies in the region, but Musk said that's "not true" and it "would be silly." Get the full rundown here.

Odds and ends:

Mark Zuckerberg wearing sunglasses

Alex Kantrowitz

9. Mark Zuckerberg is minting an NFT of his Little League baseball card. In a post announcing Instagram's expanded support for NFTs, Zuckerberg shared his own "soon-to-be NFT." See the potential digital collectible of a young Zuck.

10. We broke down how to unsend text messages using iOS 16. iPhone users with iOS 16 will have 15 minutes to unsend a text — and delete it from the recipient's phone. How it works and how to do it.

The latest people moves in tech:

Keep updated with the latest tech news throughout your day by checking out The Refresh from Insider, a dynamic audio news brief from the Insider newsroom. Listen here.

Curated by Jordan Parker Erb in New York. (Feedback or tips? Email jerb@insider.com or tweet @jordanparkererb.) 

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Killexams : Oracle Recognized as a Leader in the IDC MarketScape: U.S. Business Intelligence and Analytics Platforms 2022 Vendor Assessment

Press release content from PR Newswire. The AP news staff was not involved in its creation.

Strong natural language capabilities, open semantic layer, and extensive customer support ecosystem noted as key strengths of Oracle Analytics

AUSTIN, Texas, July 28, 2022 /PRNewswire/ -- Oracle today announced that it has been recognized as a Leader in the IDC MarketScape: U.S. Business Intelligence and Analytics Platforms 2022 Vendor Assessment. This IDC MarketScape includes 16 select business intelligence and analytics (BIA) platform providers. Represented by Oracle Analytics Cloud (OAC) and Oracle Analytics Server (OAS), Oracle Analytics placed among the top platforms in the current BIA offering category.

“Oracle’s innovation in AI-based automation across the entire analytics and business intelligence continuum accelerates insights, recommendations, and actions that help Boost outcomes throughout the enterprise,” said Dan Vesset, group vice president of Analytics and Information Management market research, IDC.

According to the report, “Consider Oracle BIA software if your organization has broad requirements for ad hoc data exploration, performance management, scenario analysis, and embedded analytics. By offering multiple-related BIA products, Oracle enables clients to take advantage of its capabilities in the environment and use cases of their choice.”

IDC’s assessment highlights several key OAC strengths, including its prebuilt capabilities that use machine learning for auto-generating and explaining insights in all data, as well as others that significantly Boost user experience such as natural language (NL) and natural language query (NLQ). These strengths include:

  • Strong NL capabilities that combine AI-based linguistics and semantic modeling of the data; NLQ-driven on-the-fly calculation and dashboard generation, negations, and expression filters.
  • Open architecture that allows third-party data visualization tools to connect to OAC’s semantic layer and analytics catalog services.
  • Extensive customer support ecosystem of Oracle employees, partners, and customer peers connected to virtual and physical events and online communities.

“Our strategy is to empower everyone to make analytics-driven decisions that increase the benefit to their organization,” said T.K. Anand, executive vice president, Oracle Analytics. “We’re honored to have IDC validate our commitment to innovating for our customers.”

Oracle Analytics is a complete cloud platform with ready-to-use services for a wide variety of workloads and data. Offering valuable, actionable insights from all types of data—in the cloud, on-premises, or in a hybrid deployment—Oracle Analytics uses machine learning to empower business users, data engineers, and data scientists to access and process relevant data, evaluate predictions, and make quick accurate decisions.

Download a copy of the IDC MarketScape report here.

Additional Resources

About Oracle
Oracle offers integrated suites of applications plus secure, autonomous infrastructure in the Oracle Cloud. For more information about Oracle (NYSE: ORCL), please visit us at oracle.com.

About IDC MarketScape
IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.

Trademarks
Oracle, Java, and MySQL are registered trademarks of Oracle Corporation.

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SOURCE Oracle

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Killexams : Oracle Names WorkForce Software the Cloud HCM ISV Partner of the Year as Winner of the 2021 Oracle Cloud HCM HR Heroes Visionary Award

WorkForce Software wins the Visionary Award for ISV Partner of the Year, an Oracle Cloud HCM HR Heroes Award, by changing the way customers benefit from greater automation, productivity, and efficiency through the use of cloud technology.

LIVONIA, Mich., Aug. 4, 2022 /CNW/ -- WorkForce Software, the first global provider of integrated employee experience and workforce management solutions, announced today that it has been recognized in the Oracle Cloud HCM HR Heroes Awards as the winner of the Visionary Award for the HCM ISV Partner of the Year category. This award celebrates the most innovative technology solution that complements Oracle Fusion Cloud Human Capital Management (HCM) and transforms the customer experience.

(PRNewsfoto/WorkForce Software)

For large employers with unique workforce needs such as substantial union, hourly or shift-based employee teams, the WorkForce Suite, powered by Oracle Cloud Infrastructure (OCI), is one of the most reliable, performant, and secure cloud platforms available in the market today. WorkForce Software has one hundred percent of their resources dedicated to delivering modern workforce management solutions for global enterprises—fully focused on innovation and customer value. WorkForce Software is ISO 27001, ISO 27017, ISO 27018, and ISO 27701 certified and EU General Data Protection Regulation (GDPR) compliant making it an ideal workforce management solution for global employers.  With pre-built integrations to HR and payroll systems, WorkForce Software delivers functionally rich workforce management capabilities without compromise while helping eliminate exposure to compliance risk.

The past year has presented a unique set of challenges for global employers and employees alike. Employers are navigating continued labor shortages, increased expenses, retention challenges, shifts to remote work, changing employee demands, and demands for progress on worker safety and diversity, equity and inclusion. Many outdated systems, processes, and previous technology investment decisions are hampering progress, driving more organizations to seek a technology solution that connects their workforce to the business – even those working in frontline positions often without corporate email access. The 2021 Oracle Cloud HCM HR Heroes Award recognizes WorkForce Software for its innovative solutions to digitally transform its customers' employee communications and make work more human by leveraging Oracle Cloud HCM running on OCI.

"It takes a visionary to deliver solutions that can help organizations become more resilient, flexible, and positioned for the future," said Yvette Cameron, senior vice president of global product strategy, Oracle Cloud HCM. "WorkForce Software is changing the way customers work with greater automation, and efficiency through the use of technology and we congratulate them on their Oracle Cloud HCM HR Heroes Award win."

"We are thrilled to be recognized by Oracle as their ISV Partner of the Year, especially in a time where there have been such dramatic changes to the way people work." said WorkForce Software CEO Mike Morini. "The WorkForce Suite, powered by OCI, is a comprehensive modern workforce management solution. With customers reporting up to 40 percent performance improvements from deployments in the Oracle cloud, it is essential that every business is executing on their cloud migration strategy to achieve operational efficiency and agility necessary for businesses to remain competitive."

WorkForce Software and its WorkForce Suite were also recently recognized by industry analyst groups with distinguished honors including, WorkForce Software earning the leadership position in Nucleus Research's 2022 Workforce Management Technology Value Matrix report, ranking higher than all other software providers; WorkForce Software was named Champion in SoftwareReviews' Workforce Management Emotional Footprint report for the enterprise market, surpassing all other vendors; WorkForce Software was honored as the Gold STEVIE® award winner in 2022 American Business Awards® for Innovation of the Year – Business Products Industries; The Company's employees ranked them highest to earn WorkForce Software honors alongside Microsoft and Amazon in Comparably's Annual Ranking of Top Companies for having the best product and design departments; WorkForce Software was named a Gold Winner in the Most Innovative Company of the Year Best in Biz Awards 2021 for the Company's innovative and modern workforce management and employee experience platform; WorkForce Software was a Winner in the 2021 Brandon Hall Group Excellence in Technology Awards and received top honors for product innovation and value realized by its customers with its modern workforce management and integrated employee experience platform in the 'Best Advance in Emerging Workforce Management' category; WorkForce Software was also recognized by Ventana Research as Exemplary Value Index Leader for creating the best customer experience and delivering the best return on investment to its global customers.

Explore the Oracle OCI and WorkForce Software Partnership and learn more about WorkForce Software's award winning WorkForce Suite.

About WorkForce Software

WorkForce Software is the first global provider of workforce management solutions with integrated employee experience capabilities. The company's WorkForce Suite adapts to each organization's needs—no matter how unique their pay rules, labor regulations, and schedules—while delivering a breakthrough employee experience at the time and place work happens. Enterprise-grade and future-ready, WorkForce Software is helping some of the world's most innovative organizations optimize their workforce, protect against compliance risks, and increase employee engagement to unlock new potential for resiliency and optimal performance. Whether your employees are deskless or office workers, unionized, full-time, part-time, or seasonal, WorkForce Software makes managing your global workforce easy, less costly, and more rewarding for everyone. For more information, please visit www.workforcesoftware.com.

About Oracle PartnerNetwork

Oracle PartnerNetwork (OPN) is Oracle's partner program designed to enable partners to accelerate the transition to cloud and drive superior customer business outcomes. The OPN program allows partners to engage with Oracle through track(s) aligned to how they go to market: Cloud Build for partners that provide products or services built on or integrated with Oracle Cloud; Cloud Sell for partners that resell Oracle Cloud technology; Cloud Service for partners that implement, deploy and manage Oracle Cloud Services; and License & Hardware for partners that build, service or sell Oracle software licenses or hardware products. Customers can expedite their business objectives with OPN partners who have achieved Expertise in a product family or cloud service. To learn more visit: http://www.oracle.com/partnernetwork

Trademarks

Oracle, Java and MySQL are registered trademarks of Oracle Corporation.

Cision

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SOURCE WorkForce Software

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