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Exam Code: Series-7 Practice test 2022 by Killexams.com team
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Killexams : Business-Tests Series information search - BingNews https://killexams.com/pass4sure/exam-detail/Series-7 Search results Killexams : Business-Tests Series information search - BingNews https://killexams.com/pass4sure/exam-detail/Series-7 https://killexams.com/exam_list/Business-Tests Killexams : Best InfoSec and Cybersecurity Certifications of 2022
  • The U.S. job market has almost 600,000 openings requesting cybersecurity-related skills. 
  • Employers are struggling to fill these openings due to a general cyber-skill shortage, with many openings remaining vacant each year. 
  • When evaluating prospective information-security candidates, employers should look for certifications as an important measure of excellence and commitment to quality.
  • This article is for business owners looking to hire cybersecurity experts, or for individuals interested in pursuing a cybersecurity career. 

Cybersecurity is one of the most crucial areas for ensuring a business’s success and longevity. With cyberattacks growing in sophistication, it’s essential for business owners to protect their companies by hiring qualified cybersecurity experts to manage this aspect of their business. The best candidates will have a certification in information security and cybersecurity. This guide breaks down the top certifications and other guidance you’ll need to make the right hire for your company. It’s also a great primer for individuals who are embarking on a cybersecurity career.

Best information security and cybersecurity certifications

When evaluating prospective InfoSec candidates, employers frequently look to certification as an important measure of excellence and commitment to quality. We examined five InfoSec certifications we consider to be leaders in the field of information security today.

This year’s list includes entry-level credentials, such as Security+, as well as more advanced certifications, like Certified Ethical Hacker (CEH), Certified Information Systems Security Professional (CISSP), Certified Information Security Manager (CISM) and Certified Information Systems Auditor (CISA). According to CyberSeek, more employers are seeking CISA, CISM and CISSP certification holders than there are credential holders, which makes these credentials a welcome addition to any certification portfolio.

Absent from our list of the top five is SANS GIAC Security Essentials (GSEC). Although this certification is still a very worthy credential, the job board numbers for CISA were so solid that it merited a spot in the top five. Farther down in this guide, we offer some additional certification options because the field of information security is both wide and varied.

1. CEH: Certified Ethical Hacker

The CEH (ANSI) certification is an intermediate-level credential offered by the International Council of E-Commerce Consultants (EC-Council). It’s a must-have for IT professionals who are pursuing careers in white hat hacking and certifies their competence in the five phases of ethical hacking: reconnaissance, enumeration, gaining of access, access maintenance and track covering. 

CEH credential holders possess skills and knowledge of hacking practices in areas such as footprinting and reconnaissance, network scanning, enumeration, system hacking, Trojans, worms and viruses, sniffers, denial-of-service attacks, social engineering, session hijacking, web server hacking, wireless networks and web applications, SQL injection, cryptography, penetration testing, IDS evasion, firewalls and honeypots. CEH V11 provides a remapping of the course to the NIST/NICE framework’s Protect and Defend (PR) job role category, as well as an additional focus on emerging threats in cloud, OT and IT security, such as fileless malware.

To obtain a CEH (ANSI) certification, candidates must pass one exam. A comprehensive five-day CEH training course is recommended, with the test presented at the course’s conclusion. Candidates may self-study for the test but must submit documentation of at least two years of work experience in information security with employer verification. Self-study candidates must also pay an additional $100 application fee. Education may be substituted for experience, but this is evaluated on a case-by-case basis. Candidates who complete any EC-Council-approved training (including with the iClass platform, academic institutions or an accredited training center) do not need to submit an application prior to attempting the exam.

Because technology in the field of hacking changes almost daily, CEH credential holders are required to obtain 120 continuing-education credits for each three-year cycle.

Once a candidate obtains the CEH (ANSI) designation, a logical progression on the EC-Council certification ladder is the CEH (Practical) credential. The CEH (Practical) designation targets the application of CEH skills to real-world security audit challenges and related scenarios. To obtain the credential, candidates must pass a rigorous six-hour practical examination. Conducted on live virtual machines, candidates are presented 20 scenarios with questions designed to validate a candidate’s ability to perform tasks such as vulnerability analysis, identification of threat vectors, web app and system hacking, OS detection, network scanning, packet sniffing, steganography and virus identification. Candidates who pass both the CEH (ANSI) and the CEH (Practical) exams earn the CEH (Master) designation.

CEH facts and figures

Certification name Certified Ethical Hacker (CEH) (ANSI)
Prerequisites and required courses Training is highly recommended. Without formal training, candidates must have at least two years of information security-related experience and an educational background in information security, pay a nonrefundable eligibility application fee of $100 and submit an test eligibility form before purchasing an test voucher.
Number of exams One: 312-50 (ECC Exam)/312-50 (VUE) (125 multiple-choice questions, four hours)
Cost of exam $950 (ECC test voucher) Note: An ECC test voucher allows candidates to test via computer at a location of their choice. Pearson VUE test vouchers allow candidates to test in a Pearson VUE facility and cost $1,199.
URL https://www.eccouncil.org/programs/certified-ethical-hacker-ceh
Self-study materials EC-Council instructor-led courses, computer-based training, online courses and more are available at ECCouncil.org. A CEH skills assessment is also available for credential seekers. Additionally, Udemy offers CEH practice exams. CEH-approved educational materials are available for $850 from EC-Council.

Certified Ethical Hacker (CEH) training

While EC-Council offers both instructor-led and online training for its CEH certification, IT professionals have plenty of other options for self-study materials, including video training, practice exams and books.

Pluralsight currently offers an ethical-hacking learning path geared toward the 312-50 exam. With a monthly subscription, you get access to all of these courses, plus everything else in Pluralsight’s training library. Through Pluralsight’s learning path, students can prepare for all of the domains covered in the CEH exam.  

CyberVista offers a practice test for the CEH 312-50 certification that includes several sets of exam-like questions, custom quizzes, flash cards and more. An test prep subscription for 180 days costs $149 and gives candidates access to online study materials, as well as the ability to get the materials for offline study. Backed by its “pass guarantee,” CyberVista is so confident its practice test will prepare you for the CEH test that the company will refund its practice test costs if you don’t pass.

Did you know?FYI: Besides certifications in information security and cybersecurity, the best IT certifications cover areas such as disaster recovery, virtualization and telecommunications.

2. CISM: Certified Information Security Manager

The CISM certification is a top credential for IT professionals who are responsible for managing, developing and overseeing information security systems in enterprise-level applications or for developing organizational security best practices. The CISM credential was introduced to security professionals in 2003 by the Information Systems Audit and Control Association (ISACA).

ISACA’s organizational goals are specifically geared toward IT professionals who are interested in the highest-quality standards with respect to the auditing, control and security of information systems. The CISM credential targets the needs of IT security professionals with enterprise-level security management responsibilities. Credential holders possess advanced and proven skills in security risk management, program development and management, governance, and incident management and response.

Holders of the CISM credential, which is designed for experienced security professionals, must agree to ISACA’s code of ethics, pass a comprehensive examination, possess at least five years of experience in information security management, comply with the organization’s continuing education policy and submit a written application. Some combinations of education and experience may be substituted for the full experience requirement.

The CISM credential is valid for three years, and credential holders must pay an annual maintenance fee of $45 (ISACA members) or $85 (nonmembers). Credential holders are also required to obtain a minimum of 120 continuing professional education (CPE) credits over the three-year term to maintain the credential. At least 20 CPE credits must be earned every year.

CISM facts and figures

Certification name

Certified Information Security Manager (CISM)

Prerequisites and required courses

To obtain the CISM credential, candidates must do the following:

  1. Pass the CISM exam.
  2. Agree to the ISACA code of professional ethics.
  3. Adhere to ISACA’s CPE policy
  4. Possess a minimum of five years of information security work experience in described job practice analysis areas. Experience must be verifiable and obtained in the 10-year period prior to the application date or within five years of test passage. There are some exceptions to this requirement depending on the current credentials held.
  5. Apply for CISM certification. (The processing fee is $50.) The credential must be obtained within five years of test passage.

Number of exams

One: 150 questions, four hours

Cost of exam

Exam fees: $575 (members), $760 (nonmembers)

Exam fees are nontransferable and nonrefundable.

URL

https://www.isaca.org/credentialing/cism

Self-study materials

Training and study materials in various languages, information on job practice areas, primary references, publications, articles, the ISACA Journal, review courses, an test prep community, terminology lists, a glossary and more are available at ISACA.org. Additionally, Udemy offers comprehensive training for the certification exam.

Other ISACA certification program elements

In addition to CISM, ISACA offers numerous certifications for those interested in information security and best practices. Other credentials worth considering include the following:

  • Certified Information Systems Auditor (CISA)
  • Certified in the Governance of Enterprise IT (CGEIT)
  • Certified in Risk and Information Systems Control (CRISC)

The CISA designation was created for professionals working with information systems auditing, control or security and is popular enough with employers to earn it a place on the leaderboard. The CGEIT credential targets IT professionals working in enterprise IT management, governance, strategic alignment, value delivery, and risk and resource performance management. IT professionals who are seeking careers in all aspects of risk management will find that the CRISC credential nicely meets their needs.

Certified Information Security Manager (CISM) training

Pluralsight offers a CISM learning path containing five courses and 17 hours of instruction. The courses cover the domains addressed in the exam, but the learning path is aimed at the CISM job practice areas. 

CyberVista offers a CISM online training course in both live and on-demand formats. The course includes more than 16 hours of training videos, supplementary lessons, custom quizzes, practice test questions and access to experts through the instructor. As with other CyberVista courses, the CISM training course comes with a “pass guarantee.” 

Did you know?Did you know?: According to CyberSeek, there are enough workers to fill only 68% of the cybersecurity job openings in the U.S. A cybersecurity certification is an important way to demonstrate the knowledge and ability to succeed in these job roles.

3. CompTIA Security+

CompTIA’s Security+ is a well-respected, vendor-neutral security certification. Security+ credential holders are recognized as possessing superior technical skills, broad knowledge and expertise in multiple security-related disciplines.

Although Security+ is an entry-level certification, the ideal candidates possess at least two years of experience working in network security and should consider first obtaining the Network+ certification. IT pros who obtain this certification have expertise in areas such as threat management, cryptography, identity management, security systems, security risk identification and mitigation, network access control, and security infrastructure. The CompTIA Security+ credential is approved by the U.S. Department of Defense to meet Directive 8140/8570.01-M requirements. In addition, the Security+ credential complies with the standards for ISO 17024.

The Security+ credential requires a single exam, currently priced at $381. (Discounts may apply to employees of CompTIA member companies and full-time students.) Training is available but not required.

IT professionals who earned the Security+ certification prior to Jan. 1, 2011, remain certified for life. Those who certify after that date must renew the certification every three years to stay current. To renew, candidates must obtain 50 continuing-education units (CEUs) or complete the CertMaster CE online course prior to the expiration of the three-year period. CEUs can be obtained by engaging in activities such as teaching, blogging, publishing articles or whitepapers, and participating in professional conferences and similar activities.

CompTIA Security+ facts and figures

Certification name

CompTIA Security+

Prerequisites and required courses

None. CompTIA recommends at least two years of experience in IT administration (with a security focus) and the Network+ credential before the Security+ exam. Udemy offers a complete and comprehensive course for the certification.

Number of exams

One: SY0-601 (maximum of 90 questions, 90 minutes to complete; 750 on a scale of 100-900 required to pass)

Cost of exam

$381 (discounts may apply; search for “SY0-601 voucher”)

URL

https://certification.comptia.org/certifications/security

Self-study materials

Exam objectives, demo questions, the CertMaster online training tool, training kits, computer-based training and a comprehensive study guide are available at CompTIA.org.

CompTIA Security+ training

You’ll find several companies offering online training, instructor-led and self-study courses, practice exams and books to help you prepare for and pass the Security+ exam.

Pluralsight offers a Security+ learning path as a part of its monthly subscription plan for the latest SY0-601 exam. Split into six sections, the training series is more than 24 hours long and covers attacks, threats and vulnerabilities; architecture and design; implementation of secure solutions; operations and incident response; and governance, risk and compliance.

CyberVista offers a Security+ practice test so you can test your security knowledge before attempting the SY0-601 exam. The test comes with a 180-day access period and includes multiple sets of test questions, key concept flash cards, access to InstructorLink experts, a performance tracker and more. As with CyberVista’s other offerings, this practice test comes with a “pass guarantee.”

4. CISSP: Certified Information Systems Security Professional

CISSP is an advanced-level certification for IT pros who are serious about careers in information security. Offered by the International Information Systems Security Certification Consortium, known as (ISC)2 (pronounced “ISC squared”), this vendor-neutral credential is recognized worldwide for its standards of excellence.

CISSP credential holders are decision-makers who possess the expert knowledge and technical skills necessary to develop, guide and manage security standards, policies and procedures within their organizations. The CISSP certification continues to be highly sought after by IT professionals and is well recognized by IT organizations. It is a regular fixture on most-wanted and must-have security certification surveys.

CISSP is designed for experienced security professionals. A minimum of five years of experience in at least two of (ISC)2’s eight common body of knowledge (CBK) domains, or four years of experience in at least two of (ISC)2’s CBK domains and a college degree or an approved credential, is required for this certification. The CBK domains are security and risk management, asset security, security architecture and engineering, communications and network security, identity and access management, security assessment and testing, security operations, and software development security.

(ISC)2 also offers three CISSP concentrations targeting specific areas of interest in IT security:

  • Architecture (CISSP-ISSAP)
  • Engineering (CISSP-ISSEP)
  • Management (CISSP-ISSMP)

Each CISSP concentration test is $599, and credential seekers must currently possess a valid CISSP.

An annual fee of $125 is required to maintain the CISSP credential. Recertification is required every three years. To recertify, candidates must earn 40 CPE credits each year, for a total of 120 CPE credits within the three-year cycle.

CISSP facts and figures 

Certification name

Certified Information Systems Security Professional (CISSP) 

Optional CISSP concentrations:  

  • CISSP Architecture (CISSP-ISSAP)
  • CISSP Engineering (CISSP-ISSEP)
  • CISSP Management (CISSP-ISSMP)

Prerequisites and required courses

At least five years of paid, full-time experience in at least two of the eight (ISC)2 domains or four years of paid, full-time experience in at least two of the eight (ISC)2 domains and a college degree or an approved credential are required. Candidates must also do the following:

  • Agree to the (ISC)2 code of ethics.
  • Submit the CISSP application.
  • Complete the endorsement process.

Number of exams

One for CISSP (English CAT exam: 100-150 questions, three hours to complete; non-English exam: 250 questions, six hours) 

One for each concentration area

Cost of exam

CISSP is $749; each CISSP concentration is $599.

URL

https://www.isc2.org/Certifications/CISSP

Self-study materials

Training materials include instructor-led, live online, on-demand and private training. There is an test outline available for review, as well as study guides, a study app, interactive flash cards and practice tests.

Certified Information Systems Security Professional (CISSP) training

Given the popularity of the CISSP certification, there is no shortage of available training options. These include classroom-based training offered by (ISC)2, as well as online video courses, practice exams and books from third-party companies.

Pluralsight’s CISSP learning path includes 12 courses and 25 hours of e-learning covering the security concepts required for the certification exam. Available for a low monthly fee, the CISSP courses are part of a subscription plan that gives IT professionals access to Pluralsight’s complete library of video training courses.

When you’re ready to test your security knowledge, you can take a simulated test that mimics the format and content of the real CISSP exam. Udemy offers CISSP practice tests to help you prepare for this challenging exam.

5. CISA: Certified Information Systems Auditor

ISACA’s globally recognized CISA certification is the gold standard for IT workers seeking to practice in information security, audit control and assurance. Ideal candidates can identify and assess organizational threats and vulnerabilities, assess compliance, and provide guidance and organizational security controls. CISA-certified professionals demonstrate knowledge and skill across the CISA job practice areas of auditing, governance and management, acquisition, development and implementation, maintenance and service management, and asset protection.

To earn the CISA certification, candidates must pass one exam, submit an application, agree to the code of professional ethics, agree to the CPE requirements and agree to the organization’s information systems auditing standards. In addition, candidates must possess at least five years of experience working with information systems. Some substitutions for education and experience with auditing are permitted.

To maintain the CISA certification, candidates must earn 120 CPE credits over a three-year period, with a minimum of 20 CPE credits earned annually. Candidates must also pay an annual maintenance fee ($45 for members; $85 for nonmembers).

CISA facts and figures

Certification name

Certified Information Systems Auditor (CISA)

Prerequisites and required courses

To obtain the CISA credential, candidates must do the following:

  1. Pass the CISA exam.
  2. Agree to the ISACA code of professional ethics.
  3. Adhere to ISACA’s CPE policy.
  4. Agree to the information auditing standards.
  5. Possess a minimum of five years of information systems auditing, control or security work in described job practice analysis areas. Experience must be verifiable and obtained in the 10-year period prior to the application date or within five years after the test is passed. There are some exceptions to this requirement depending on the current credentials held.
  6. Apply for CISA certification. (The processing fee is $50.) The credential must be obtained within five years of test passage.

Number of exams

One: 150 questions, four hours

Cost of exam

$575 (members); $760 (nonmembers)

URL

https://www.isaca.org/credentialing/cisa

Self-study materials

ISACA offers a variety of training options, including virtual instructor-led courses, online and on-demand training, review manuals and question databases. Numerous books and self-study materials are also available on Amazon.

Certified Information Systems Auditor (CISA) training

Training opportunities for the CISA certification are plentiful. Udemy offers more than 160 CISA-related courses, lectures, practice exams, question sets and more. On Pluralsight, you’ll find 12 courses with 27 hours of information systems auditor training covering all CISA job practice domains for the CISA job practice areas.

Beyond the top 5: More cybersecurity certifications

In addition to these must-have credentials, many other certifications are available to fit the career needs of any IT professional interested in information security. Business owners should consider employing workers with these credentials as well.

  • The SANS GIAC Security Essentials (GSEC) certification remains an excellent entry-level credential for IT professionals seeking to demonstrate that they not only understand information security terminology and concepts but also possess the skills and technical expertise necessary to occupy “hands-on” security roles.
  • If you find incident response and investigation intriguing, check out the Logical Operations CyberSec First Responder (CFR) certification. This ANSI-accredited and U.S. DoD-8570-compliant credential recognizes security professionals who can design secure IT environments, perform threat analysis, and respond appropriately and effectively to cyberattacks. Logical Operations also offers other certifications, including Master Mobile Application Developer (MMAD), Certified Virtualization Professional (CVP), Cyber Secure Coder and CloudMASTER.
  • The associate-level Cisco Certified CyberOps Associate certification is aimed at analysts in security operations centers at large companies and organizations. Candidates who qualify through Cisco’s global scholarship program may receive free training, mentoring and testing to help them achieve a range of entry-level to expert certifications that the company offers. CompTIA Cybersecurity Analyst (CySA+), which launched in 2017, is a vendor-neutral certification designed for professionals with three to four years of security and behavioral analytics experience.
  • The Identity Management Institute offers several credentials for identity and access management, data protection, identity protection, identity governance and more. The International Association of Privacy Professionals (IAPP), which focuses on privacy, has a small but growing number of certifications as well.
  • The SECO-Institute, in cooperation with the Security Academy Netherlands and APMG, is behind the Cyber Security & Governance Certification Program; SECO-Institute certifications aren’t well known in the United States, but their popularity is growing. 
  • It also may be worth your time to browse the Chartered Institute of Information Security accreditations, the U.K. equivalent of the U.S. DoD 8570 certifications and the corresponding 8140 framework.

Also, consider these five entry-level cybersecurity certifications for more options.

TipTip: Before you decide to purchase training for a certification or an test voucher, see if your employer will cover the cost. Employers may cover all or part of the cost if you have a continuing education or training allowance, or if the certification is in line with your current or potential job duties.

Information security and cybersecurity jobs

According to CyberSeek, the number of cybersecurity job openings in the U.S. stands at almost 598,000, with about 1.05 million cybersecurity professionals employed in today’s workforce. Projections continue to be robust: The U.S. Bureau of Labor Statistics expects 33% growth in information security analyst positions between 2020 and 2030; in comparison, the average rate of growth for all occupations is about 8%.

Security-related job roles include information security specialist, security analyst, network security administrator, system administrator (with security as a responsibility) and security engineer, as well as specialized roles, like malware engineer, intrusion analyst and penetration tester.

Average salaries for information security specialists and security engineers – two of the most common job roles – vary depending on the source. For example, SimplyHired reports about $74,000 for specialist positions, whereas Glassdoor‘s national average is about $108,000. For security engineers, SimplyHired reports almost $112,000, while Glassdoor’s average is more than $111,000, with salaries on the high end reported at $261,000. Note that these numbers frequently change as the sources regularly update their data. [Meet the man who kept Microsoft safe and secure for more than a decade.]

Our informal job board survey from April 2022 reports the number of job posts nationwide in which our featured certifications were mentioned on a given day. This should supply you an idea of the relative popularity of each certification.

Job board search results (in alphabetical order by cybersecurity certification)

Certification

SimplyHired

Indeed

LinkedIn Jobs

TechCareers

Total

CEH (EC-Council)

1,989

3,907

7,952

2,829

16,677

CISA (ISACA)

5,389

12,507

20,573

4,701

43,170

CISM (ISACA)

3,467

6,656

14,503

4,072

28,698

CISSP [(ISC)2]

11,472

23,463

34,716

11,060

80,711

Security+ (CompTIA)

5,953

6,680

5,998

1,851

20,482

Did you know?Did you know?: Cybersecurity matters even when you’re traveling. Find out how to keep your computer secure when you’re on the road for business or pleasure.

The importance of hiring information security and cybersecurity professionals

According to Risk Based Security‘s 2021 Year End Data Breach Quickview Report, there were 4,145 publicly disclosed breaches throughout 2021, containing over 22 billion records. This is the second-highest number of breached records, after an all-time high the year before. The U.S. was particularly affected, with the number of breaches increasing 10% compared with the previous year. More than 80% of the records exposed throughout 2021 were due to human error, highlighting an ever-increasing need for cybersecurity education, as well as for highly skilled and trained cybersecurity professionals. [Learn how to recover from a data breach.]

If you’re serious about advancing your career in the IT field and are interested in specializing in security, certification is a great choice. It’s an effective way to validate your skills and show a current or prospective employer that you’re qualified and properly trained. If you’re a business owner, hiring certified professionals and skilled IT managers can help prevent cyberattacks and provide confidence that your company’s security is in the right hands. In the meantime, review our quick cybersecurity tips to Improve your company’s protection.

Jeremy Bender contributed to the writing and research in this article.

Mon, 10 Oct 2022 12:01:00 -0500 en text/html https://www.businessnewsdaily.com/10708-information-security-certifications.html
Killexams : Media, fintech, ecommerce: Test your business creativity with Edition 57 of our quiz!

Lateral Sparks, the weekly quiz from YourStory, tests your domain knowledge, business acumen, and lateral thinking skills (see the previous edition here). In this 57th edition of the quiz, we present issues tackled by real-life entrepreneurs in their startup journeys.

What would you do if you were in their shoes? At the end of the quiz, you will find out what the entrepreneurs and innovators themselves actually did. Would you do things differently?

Check out YourStory’s Book Review section as well, with takeaways from over 340 titles on creativity and entrepreneurship, and our weekend PhotoSparks section on creativity in the arts.

Q1: Fintech opportunities and challenges

The widespread availability of consumer devices, affordable network access, and behavioural data are some drivers of the fintech industry. But there are also challenges that fintech entrepreneurs should keep an eye on. What are some of these ethical concerns?

Q2: Ecommerce: transactions and beyond

The digital medium opens up a range of opportunities for sellers through websites, apps, and ecommerce portals. But just being able to sell online is not enough – what are some other challenges e-retailers will face?

Q3: Demographics and technology

Much attention understandably focuses on the generation of youth today who are digital natives and can unlock a new wave of markets and business models. But there’s also another demographic than can benefit, though in different ways – how so?

Q4: New media frontiers

Digital media have disrupted traditional models of book publishing, music, movies, and payments. Another wave is gathering momentum – synthetic media. How does this work, and what are its impacts?

Q5: Sustaining business growth

Moving from idea to implementation is a big first step for startup founders. Product-market fit, traction, and fundraising are other landmarks in the journey. But what’s a key business model factor than can ensure continual growth?

Congratulations on having come this far! But there’s more to come – answers to these five questions (below), as well as links to articles with more details on the entrepreneurs’ solutions. Happy reading, happy learning – and happy creating!

A1: Fintech opportunities and challenges

“Expansion of digital lending apps has also created issues like excessive interest rates, unethical recovery practices and data privacy,” cautions Shaktikanta Das, Governor, RBI. It is important for the ecosystem to have a balance between consumer protection and fostering innovation.

The fintech journey may not always be smooth either. “It's inevitable that both fintech and regulators will make mistakes, evolve, and learn along the way,” observes Vishal Kampani. Managing Director at JM Financial Institutional Securities.

A2: Ecommerce: transactions and beyond

“The advantage of selling through ecommerce portals is the sheer visibility that a brand gets but then you also compete with hundreds of brands in all price ranges,” observes Chinu Kala, Founder of Rubans, a jewellery brand that sells on Myntra.

There is also more to online customer interaction than immediate transactions. “D2C is important because you have a continuous consumer connect,” advises Ananth Narayanan, Founder, Mensa Brands. “The post-purchase experience is as important as the pre-purchase experience, and it plays a pivotal role in building a robust and sustainable business,” adds Saahil Goel, Co-founder, Shiprocket.

A3: Demographics and technology

“Adopting new technology can help older adults avoid social isolation, increase their brain health, and live healthier and happier lives,” advises Deval Delivala, Co-founder of GetSetUp.

She cites the launch of companionship-as-a-service startup Goodfellows, backed by industrialist and philanthropist Ratan Tata, as an exemplary digital platform that helps older adults live independently. Read more here about how GetSetUp helps elders learn new skills, connect with others, and unlock new life experiences

A4: New media frontiers

“Synthetic media is poised to become omnipresent in the near future and voice is at the core of it,” predicts Ankur Edkie, Co-founder of Murf AI. The synthetic speech technology startup raised $10 million in a Series A funding round from Matrix Partners India and Elevation Capital.

AI-powered TTS (text-to-speech) capabilities can track and learn from a vast amount of contextual information to generate relevant responses. Read more here about how the startup’s SaaS tool and voice library enable the creation of lifelike voices for content by educators, authors, and coaches.

A5: Sustaining business growth

“Don’t build a business model to raise money, actually build a business model to solve problems, and the money will follow,” advises Vishal Gupta, Co-founder of Gynoveda.

Aspiring entrepreneurs should first recognise a problem that can be effectively solved. Read more here about factors like pricing models (eg. paid or freemium), frequency of product purchase, and time taken to become a market leader.

YourStory has also published the pocketbook ‘Proverbs and Quotes for Entrepreneurs: A World of Inspiration for Startups’ as a creative and motivational guide for innovators (downloadable as apps here: Apple, Android).

Fri, 30 Sep 2022 18:34:00 -0500 en text/html https://yourstory.com/2022/09/media-fintech-ecommerce-startup-quiz-business-creativity-entrepreneur/amp
Killexams : 34 of the most promising women's health startups of 2022, according to VCs

Adyn

Adyn CEO Elizabeth Ruzzo.
Adyn

What it does: Adyn uses women's hormone levels and genetic risk, measured through an at-home test, to match people with a birth-control brand with the lowest risk of side effects for them.

Many women experience birth-control side effects, from nausea to depression. For instance, one study published in 2008 found 24% of women experienced spotting after beginning new birth control. Adyn wants to decrease the probability of experiencing harmful side effects from birth control by conducting "genetic-risk scoring and testing with blood biomarkers to predict the best form of birth control for a woman to take," Deena Shakir, a Lux Capital partner, said. These tests cost $370 and are eligible for use of money from health savings accounts and flexible spending accounts, according to Adyn's website.

Funding: $2.5 million, according to the company

Investors: Y Combinator, Lux Capital, M13, Civilization Ventures, Concrete Rose, Nish Bhat (Color), Anne Wojcicki (23andMe)

Alife Health

Alife Health CEO Paxton Maeder-York.
Alife Health

What it does: Alife is building artificial-intelligence technology that analyzes in vitro fertilization, or IVF, data to identify what treatments have produced the best outcomes for previous patients similar to the ones going through IVF treatment now.

The global IVF industry is expected to reach $36 billion by 2026, Fortune Business Insights reported. But current treatment options are often expensive and time-intensive. Price tags for a single IVF cycle can range from $15,000 to $30,000, depending on the provider and the patient's medical needs, and patients often have to go through multiple treatment cycles. 

According to Lux Capital's Shakir, Alife's AI tech aims to make "IVF more effective, more efficient, and, ultimately, more equitable" through tools that increase the number of mature eggs retrieved and help clinicians prioritize the most viable embryos for transfer. 

Funding: $32 million, according to the company

Investors: Union Square Ventures, Lux Capital, Maveron, Wojcicki, Dr. Fred Moll, Dr. Tom Lee

Almond

The Almond cofounders Tara Raffi and Carly Allen.
Almond

What it does: Almond aims to simplify OB-GYN care through accessible telehealth and in-person appointments.

The American Congress of Obstetricians and Gynecologists in 2019 projected a shortage of up to 22,000 OB-GYNs by 2050, saying demand would outpace the supply of medical professionals. 

In response to this, Almond provides patients with same-day telehealth appointments and flexible in-office visits. Almond patients also receive personalized treatment plans and access to doctors post-visit for follow up questions, the startup claims. Jess Ou, a principal at New Enterprise Associates, says Almond is differentiated by its strong leadership team, as well as its rapid growth in cities like Los Angeles.

According to Almond's website, membership is $250 annually, and doctor visits and labs are billed to patients' insurance providers.

Funding: $500,000

Investors: Y Combinator

AOA Dx

Oriana Papin-Zoghbi, Alex Fisher, and Anna Jeter, AOA Dx's cofounders.
AOA

What it does: AOA is developing technology for early detection of ovarian cancer, a disease that's expected to kill nearly 13,000 American women this year, the American Cancer Society estimated. The startup says many of these ovarian-cancer fatalities can be attributed to catching the disease too late.

AOA's technology, called Akrivis GD, is a liquid biopsy that is 90% accurate in detecting early-stage cancer, which could reduce fatality rates by half, the startup estimates.

Funding: $7 million

Investors: Y Combinator, Avestria Ventures, RH Capital, AlleyCorp, The Helm, Joyance Partners, Launchpad Venture Group, TBD Angels, Kyto Technology, and Life Sciences

Boober

The Boober cofounders Jada Shapiro and Noah Shapiro, who are not related.
Boober

What it does: Boober is a complete-care-matching service for pregnant and postpartum parents. The startup provides lactation professionals; birth and postpartum doulas; mental-health, physical, and massage therapists; nutritionists; acupuncturists; and sleep consultants. 

Cofounded by Jada Shapiro, a doula, Boober's goal is to support parents in all aspects of having a baby to Improve the breastfeeding experience.

Boober's services and classes can be purchased a la carte with FSA and HSA funds.

Funding: $1.4 million

Investors: Antler

Caraway

Caraway co-founders Lori Evans Bernstein and Joshua Tauber.
Caraway

What it does: Caraway is a telehealth platform for women in college that provides integrated mental-health, physical-health, and reproductive-health services. The startup aims to serve the "women-plus" community, meaning all races, ethnicities, gender identities, and sexual orientations.

The startup came out of stealth mode in July with $10.5 million in supergiant seed funding — enough money to supercharge growth in an underserved market, founding partners at OMERS and 7wireVentures previously told Insider.

"The goal is to build a really generational company, and it takes a lot of capital to make sure that happens," Alyssa Jaffee, a 7wireVentures partner, said.

Funding: $10.5 million

Investors: 7wireVentures, OMERS Ventures, HopeLab

Curio

Curio CEO Shailja Dixit.
Curio

What it does: Curio is a digital-therapeutics startup that offers therapy programs for women across all stages of life. Digital therapeutics refers to medical interventions and treatments that are offered through mobile apps.

The startup's flagship product, MamaLift, focuses on postpartum depression. MamaLift is an eight-week program with personalized self-help tools and sleep, mood, and activity trackers that aims to reduce postpartum anxiety and depression. Curio offers a free two-day MamaLift trial. The full program costs $30.

Curio's founder and CEO, Dr. Shailja Dixit, designed the startup "with the payer in mind," thinking proactively about how the program would be paid for, prescribed by clinicians, and reimbursed by payers, Tracy Dooley, an Avestria Ventures partner, told Insider.

"All of these pieces have been really thought out, and how they're designing the trials and moving forward with it with employers, too," Dooley said.

Funding: $6.75 million

Investors: Careit, Avestria Ventures

Dame

Dame CEO Alexandra Fine.
Dame co-founder and CEO Alexandra Fine

What it does: Dame offers sex toys and products. The startup says women's sexual wellness is key to overall health. It's also a growing industry — the sexual-wellness market could reach $125.1 billion in revenue by 2026, KBV Research said. 

Founded in 2014, Dame spent years crowdfunding before working with venture capitalists. The startup raised $7 million in Series A funding in September. Its cofounder and CEO, Alexandra Fine, previously told Insider that Dame was the first startup to push women's sexual health into the mainstream and that investors were more open to funding companies in the space nowadays.

"Sexual wellness is core to overall well-being," she said. "Sex is a part of our physical and mental well-being."

Funding: $11 million

Investors: Amboy Street Ventures, Listen Ventures, Flybridge, Echo, and Forest

Devyn

Devyn CEO Gayathri Badrinath.
Devyn

What it does: Devyn is a heart-health startup for women. Devyn's program will allow women to educate themselves about different heart risks, choose which risks matter most to them, and then connect them with experts who can help them make improvements to their health.

Heart disease is the No. 1 cause of death among both men and women in the US, according to the Centers for Disease Control and Prevention. But women face unique risk factors such as menopause, which causes low estrogen levels that increase the risk of developing disease in smaller blood vessels, and pregnancy complications, which include high blood pressure and diabetes — both risk factors of heart disease, according to the Mayo Clinic.

Prospective patients can join Devyn via early access.

Funding: None

Investors: None

DotLab

Heather Bowerman is the founder and CEO of DotLab.
DotLab

What it does: DotLab diagnoses endometriosis via a noninvasive test.

Traditionally, laparoscopic surgery is required to diagnose endometriosis, a condition in which tissue lining the uterus grows on the outside. About 10% of women globally are diagnosed with endometriosis, the World Health Organization estimates. It can cause menstrual irregularities, pain, and infertility.

DotLab's first product is DotEndo, a blood test that analyzes biomarkers associated with endometriosis to provide earlier diagnosis and treatment. 

Funding: $12.7 million

Investors: Tiger Global

Elektra Health

Alessandra Henderson and Jannine Versi, Elektra Health's cofounders.
Elektra

What it does: Elektra Health is a support platform for women experiencing menopause. The startup offers one-on-one coaching with a "menopause doula," a content library with information about menopause, and a private community with other women on the platform.

Most women go through menopause between ages 45 and 55, and the transition brings a host of changes to the body, including hot flashes, weight gain, and an increased risk for heart disease and osteoporosis, according to the National Institute on Aging.

For a $250 annual fee, Elektra Health uses an assessment to match members with a menopause guide who will help set goals and build a personalized health plan.

Funding: $4 million

Investors: Seven Seven Six, Flare Capital Partners, City Light Capital, January Ventures, Human Ventures, Company Ventures, The Fund, Community Fund

Evernow

Evernow CEO Alicia Jackson.
Evernow

What it does: Evernow provides Food and Drug Administration-approved menopause medication and care.

While exploring the menopause space, NEA's Ou said she saw how women experiencing menopause lacked treatment options for debilitating symptoms, since short-staffed OB-GYNs were often forced to spend their limited time on births and surgeries instead. While other startups addressed lifestyle changes for menopause symptoms, Ou told Insider that Evernow was the only company she came across that had both lifestyle care and FDA-approved medical treatments.

Evernow specializes in menopausal hormone therapy, which addresses symptoms by supplementing the estrogen and progesterone women lack during menopause. The startup offers three treatments: an estradiol patch, which supports declining estrogen levels, an estradiol pill, and paroxetine, which reduces hot flashes and night sweats.

Ou was also drawn to the company because of CEO Alicia Jackson's technical background. Jackson, also the startup's founder, holds a doctorate in nanotechnology materials science and engineering from the Massachusetts Institute of Technology.

Funding: $28.5 million, according to the company

Investors: Natural Bridge Fund, Refactor Capital, NEA

The Flex Co.

The Flex Co. CEO Lauren Wang.
The Flex Company

What it does: A study published this year found that more than 28,000 tons of waste is generated each year from menstrual products. The Flex Co. aims to reduce that number by selling sustainable period products like menstrual disks and cups.

While some of the startup's products, like the Flex Disc and the Flex Plant+ Disc, are single use, other menstrual products, like the Flex Reusable Disc and Flex Cup, are reusable, serving as sustainable alternatives to pads and tampons.

The Flex Co. is a unique player because of its customer-led product-development process, "meaning that product design, marketing, and messaging are iterated on based on feedback from people who menstruate," Jessica Karr, a Coyote Ventures general partner, said in a blog post.

The startup's menstrual products range in pricing from $12 for its single-use Flex Disc to $35 for its Flex Reusable Disc and Flex Cup.

Funding: $20 million, according to the company 

Investors: Amplify, Y Combinator, Bow Capital, Halogen Ventures, Quest Venture Partners

Gabbi

Gabbi CEO Kaitlin Christine.
Gabbi

What it does: Gabbi uses AI to predict a woman's risk of breast cancer and provides personalized action plans to decrease breast-cancer risk. 

While breast cancer has high awareness in the US, screening is often focused on older women. For instance, the CDC recommends starting screens after 50 but acknowledges that the 9% of breast-cancer cases that occur in women younger than 45 are often more aggressive and difficult to treat.

Gabbi wants to decrease the number of late-stage diagnoses by educating women about their risk for developing breast cancer. Karr said Gabbi stood out for its proprietary Gabbi Risk Assessment Model, or GRAM, which has been trained on women from a variety of ethnicities and will become more accurate over time as it's fed more data. The assessment takes into account factors like family history and demographics.

"Unlike many other breast 'checking' apps, Gabbi's risk model and recommendations are rooted in validated models, physicians' advice, and supportive community members," April Pradhan, a Coyote Ventures partner, said in a blog post.

Funding: $5.4 million, according to the company

Investors: Bread & Butter Ventures, Female Founders Fund, Hambrecht Ducera Healthcare Growth Venture Fund

Gameto

Gameto CEO Dina Radenkovic.
Gameto

What it does: Gameto is a biotech startup using cellular engineering to develop therapeutics that address a number of female reproductive issues, including fertility, ovarian disease, and menopause.

Gameto offers three programs: Fertilo, Ameno, and Deovo. Fertilo, which is in preclinical development, is meant to Improve the quality and speed to maturity of immature egg cells during IVF treatments. The startup says that this method reduces the need for hormone injections, lowers the risk of complications, and has higher success rates. Ameno and Deovo have not yet reached the preclinical development stage and aim to address ovarian disease and menopause.     

While the treatment is nascent, Lux Capital's Shakir is bullish on Gameto's menopause offering, as "there's been very little innovation in that space since the advent of hormone-replacement therapy," she said.

Funding: $40 million, according to the company

Investors: Future Ventures, Insight Partners, Bold Capital, Plum Alley, Lux Capital, Arcadia

Health In Her Hue

Ashlee Wisdom and Eddwina Bright, Health in Her Hue's cofounders.
Health in Her HUE

What it does: Health in Her Hue hopes to address racial disparities in the US healthcare system. Studies have found that Black Americans have the highest mortality rate for all cancers combined and that the number Black-infant deaths is almost twice the national average.

Health in Her Hue connects Black women and women of color with healthcare providers, healthcare information, and community support. According to the startup, these medical professionals are trained to provide healthcare services to people from a variety of backgrounds and cultures. Health in Her Hue also aims to bring awareness to health issues and provide information that allows Black women to make well-informed healthcare decisions.

Funding: $1.2 million, according to the company

Investors: Seae Ventures, Genius Guild, Unseen Capital, Healthworx, Hocky Stick Investments, BLXVC, Bedua Partners, Pipeline Angels

Caria

Caria CEO Arfa Rehman.
Apple

What it does: What it does: Caria uses AI to support women through perimenopause, menopause, and post-menopause. About 80% of women experience hot flashes and night sweats as they transition to menopause, according to a study from Massachusetts General Hospital, with a "sizable subset" of women experiencing menopause symptoms severe enough to negatively their quality of life.

Formerly called Clio, Caria is $10 per month or $50 per year and includes an app where users can track their symptoms and receive insights on what could be contributing to symptoms and what could provide relief.

Funding: None

Investors: Antler VC

Hera Biotech

From left, Paul Castella, Nameer Kirma, Somer Baburek, and Bruce Nicholson, Hera Biotech's cofounders.
Hera Biotech

What it does: Hera Biotech offers a nonsurgical diagnosis test for endometriosis, a painful disorder where cells similar to the uterus lining grow outside of the uterus. 

The World Health Organization estimates endometriosis affects about 10% of women globally, or about 190 million. Women with endometriosis experience symptoms like pelvic pain, pain during intercourse, and excessive bleeding, and are at a higher risk for infertility and ovarian cancer, according to the Mayo Clinic.

The only definitive method to diagnose endometriosis is through a laparoscopy, which involves a surgeon examining reproductive organs and intestines through a cut in the abdomen and often taking a biopsy.

If it's eventually approved, Hera Biotech's MetriDx test will enable medical professionals to collect a demo of a patient's uterus lining through a brush biopsy and test cells to diagnose endometriosis, avoiding invasive surgery in the process. In a brush biopsy, a medical professional rubs a stiff brush on an area in a patient's body to collect a tissue demo for further testing.

The startup recently raised a seed round to conduct an in-patient human clinical study and begin the process for FDA regulatory approval.

"The fact that they are applying existing technology to provide answers to an age-old condition shows how, with a little thought, we can change our mindset and approach to women's health," Karr said in a blog post.

Funding: $2 million, according to the company

Investors: City Side Ventures, Coyote Ventures, Althea Group, Stella Angels, Kendra Scott Women's Entrepreneurial Leadership Institute, Boerne Kendall County Angel Network

Hey Jane

Hey Jane's cofounders.
Hey Jane

What it does: Hey Jane provides abortion-pill prescriptions and delivery. The medications misoprostol and mifepristone can be used to terminate pregnancies up to 10 weeks.

After the fall of Roe v. Wade earlier this year, birth-control and abortion-focused startups that deliver medication by mail have received increased interest from investors, as multiple states have restricted access to contraceptives or banned most abortions.

Hey Jane operates in seven states — California, Colorado, Illinois, New Jersey, New Mexico, New York, and Washington — and patients can pay for services through Aetna insurance, except in New Jersey, or on a sliding scale. The startup pairs patients with a medical provider in 24 hours and delivers FDA-approved medication in unmarked packages.

Funding: $3.6 million

Investors: 37 Angel, Moving Capital, 10X Capital

Kegg

Kegg CEO Kristina Cahojova.
Kegg

What it does: Kegg helps women with fertility tracking through a device that measures cervical fluid. 

The CDC estimates 19% of women between the ages of 15 and 49 suffer from infertility. Rather than addressing IVF or other infertility approaches, Kegg focuses on identifying a woman's most fertile periods.

Kegg users insert the device vaginally for a 2-minute practicing once a day. The device uses low-level electrical pulses to measure electrolyte levels in cervical fluid. These electrolyte levels indicate hormonal changes associated with ovulation, which is when a woman is most fertile. The data also syncs with a mobile app, in which users can input additional data about body temperature, intercourse frequency, and more.

The device retails for $250, with a promise to refund users if they don't become pregnant within a year of consistent Kegg use.

Funding: $4 million, according to the company

Investors: Crescent Ridge Partners, SOSV, Start100, For Good Ventures, Fermata, MegaForce, Texas Halo Fund

Mae

Mae CEO Maya Hardigan.
Mae

What it does: Mae offers pregnancy and postpartum support for Black women. The CDC found that in 2020, Black women were nearly three times as likely to die during childbirth as non-Hispanic white women. While some of this is due to a lack of access, Black women report that their symptoms are often dismissed by medical professionals at a higher rate than the broader population. In a highly publicized example, the tennis legend Serena Williams said she was initially ignored by her nurse when she experienced a pulmonary embolism after giving birth to her daughter. 

Mae hopes to decrease the frequency of instances like these. The startup's main offering is an expert network of doulas and coaches who are trained in providing healthcare to Black women. Mae also provides women with a pregnancy tracker, lifestyle tips, and a peer community. 

For Avestria Ventures' Dooley, Mae's founder and CEO, Maya Hardigan, stood out for her emphasis on who the startup's end payer would be, a focus that she thinks can be neglected at healthcare startups. Dooley told Insider that Mae "is signing Medicaid contracts with various states." 

Funding: $1.3 million, according to the company

Investors: SteelSky Ventures, MBX Capital, Social Starts Health and Happiness Fund, Avestria Ventures, RH Capital

Midi

Midi CEO Joanna Strober.
Midi

What it does: Midi is a virtual-care clinic for women ages 40 and older that provides menopausal treatment. Eighty percent of OB-GYNs are untrained in menopause, the startup estimates, and three-quarters of women who seek out care say they don't receive any treatment.

At Midi, patients work with a provider to treat perimenopause and menopause symptoms via lifestyle changes, wellness therapies, and hormone-replacement therapy.

Care at Midi is covered by major insurance providers in California. In other states, the initial care visit is $250, and follow-ups are $120.

Funding: None

InvestorsNone

Miga Health

Miga Health's cofounders, Jarrad Aguirre and Dre Limberopoulos.
Miga Health

What it does: For Lux Capital's Shakir, heart health isn't the first syllabu that comes to mind when thinking of women's health issues. But the investor said: "Heart disease is one of the leading causes of death for a woman, especially in the case of communities of color and communities under Medicaid."

Miga Health aims to marry an approachable consumer brand with science-backed clinical support through its blood-pressure-tracking app. Additionally, the startup plans to support its main product with telemedicine consultations, mail-order pharmaceuticals, and lifestyle coaching.

Dr. Jarrad Aguirre, Miga Health's cofounder and CEO, told Insider earlier this year that the app would be available nationwide but the startup's other services would be launched first in the Southeast. Aguirre added that the startup planned to offer a premium version of its free blood-pressure-tracking app with additional features like blood-pressure analytics and educational modules.

Funding: $12 million, according to the company

Investors: Quiet Capital, Asymmetric Capital Partners, Floating Point, VamosVentures, Lux Capital, Alumni Ventures, Adapt, Wilson Sonsini

Nodal

Dr. Brian Levine, Nodal's founder.
Nodal

What it does: Nodal is a surrogacy-matching platform that uses technology to pair prospective parents with prospective surrogate mothers. Unlike the traditional surrogacy experience — where prospective parents choose a surrogate — Nodal puts the decision-making in the hands of a surrogate mother who decides which parent they would like to work with. 

The startup was founded by Brian Levine, a doctor who's board-certified in reproductive endocrinology, infertility, obstetrics, and gynecology. He created Nodal after experiencing the difficulty his patients had with the surrogacy process, which can be slow and expensive. 

Nodal charges $6,000 per match, with $500 monthly installments for the first six months and the rest of the fee paid upon the completion of the match. The startup raised $4.7 million in seed funding earlier this year and came out of stealth in September.

Funding: $4.7 million

Investors: Amplo, Interplay, Great Oaks Venture

Oath Care

Oath Care's cofounders, Michelle Stephens and Camilla Hermann.
Oath Care

What it does: Oath Care provides community and medical advice to mothers up until their kids' early childhood.

OMERS Ventures' Farr was an enthusiastic user of Oath herself, which inspired her seed investment in the startup earlier this year. Parents often have "questions about every possible thing related to food and sleep, and those resources are very hard to come by, with parents usually going to Reddit or Facebook," Farr told Insider.

Through Oath Care, mothers are matched with a care team consisting of a stage-based specialist focused on fertility, pregnancy, postpartum, or early childhood; a mental-health specialist; and a fellow mother. The startup also offers expert-led workshops on a variety of topics, from breastfeeding to tantrums.

Funding: $9 million, according to the company

Investors: ​​Muse Capital, XYZ, General Catalyst, OMERS Ventures

Oma Fertility

From left, Sahil Gupta, Gurjeet Singh, and Kiran Joshi, Oma Fertility's cofounders.
Oma Fertility

What it does: Oma Fertility is a full-service fertility clinic that offers IVF, egg freezing, frozen-embryo transfers, and donor-egg IVF. 

The company's IVF services use proprietary technology called Oma Sperm InSight to identify the most promising sperm. Embryologists then use an AI-powered microscope that automatically tracks fast-moving sperm for easy retrieval. After collecting an individual sperm cell, the embryologist injects it directly into an egg, a process known as intracytoplasmic sperm injection.

Farr said that similar to "how Airbnb opened up the travel market by making travel affordable," something "like that will happen in fertility for a much bigger market." Oma says it offers lower pricing than other fertility clinics, with no hidden costs.

Funding: $37.5 million, according to the company

Investors: Jazz Venture Partners and Root Ventures

Panakeia

Panakeia CEO Pahini Pandya.
Panakeia

What it does: Panakeia is a biotech startup whose main product is a breast-cancer diagnostic tool called PANProfiler Breast.

Normally, it takes days or even weeks for labs to analyze breast-tumor samples to determine optimal treatments, leading to wasted time and money for patients. 

Panakeia hopes to shorten that timeline to hours. The startup's tool uses AI technology to automatically assess the levels of certain receptors in tissue samples. These receptors indicate which treatments are most effective for different types of breast cancer. For instance, if a tissue demo contains estrogen receptors or progesterone receptors, it signals that the cancer feeds off estrogen or progesterone hormones and the patient may be a good candidate for hormone therapy. 

Goddess Gaia Ventures' Oberoi-Cattai holds this issue dear to her heart, as she is a cancer survivor herself.

"Breast cancer should not take two weeks to diagnose," Oberoi-Cattai said. "If you're saving a woman's life, you're saving, a lot of the time, a mother's life because breast cancer tends to be slightly later in women. You're saving a family. You are saving a structure in place." 

Funding: $3.79 million

Investors: LocalGlobe, Hoxton, Entrepreneur

Raydiant Oximetry

Raydiant Oximetry CEO Neil Ray.
Raydiant Oximetry

What it does: Raydiant Oximetry is developing a noninvasive sensor called Lumerah that measures fetal oxygen levels.

Currently, medical professionals evaluate fetal distress, which determines the need for emergency C-sections, through fetal-heart-rate monitoring. This method isn't always accurate. 

"When you look at a heart-rate tracing for a clinician, it's basically a coin flip," Avestria Ventures' Dooley said. "It's difficult to make informed clinical decisions."

By creating a tool that can reliably measure fetal oxygen levels, Raydiant Oximetry hopes to decrease the number of unnecessary C-sections and the probability of complications during childbirth. The startup's website says: "​​The FDA has already assigned Lumerah 'Breakthrough Device' status in order to fast-track its market approval."   

Funding: $12.8 million, according to the company

Investors: VCapital, Avestria Ventures, RH Capital, Tri-Valley Ventures, SteelSky Ventures, FemHealth Ventures, Global Health Impact Fund, Loud Capital, Fogarty Institute for Innovation

Sanguina

The Sanguina cofounders Erika Tyburski, Andrew Lyon, and Wilbur Lam.
Sanguina

What it does: Sanguina offers an at-home test for anemia, which is a lack of healthy red blood cells in the body. While the disorder can affect both men and women, women are more likely to develop iron-deficiency anemia, according to the Department of Health and Human Services, because they sometimes don't have enough iron during pregnancy or a heavy period.

Sanguina's technology uses a cellphone app that tests hemoglobin levels with a fingernail selfie. The startup's algorithm measures the paleness of a user's nail bed, which corresponds to hemoglobin levels.

The app is free to use, and Sanguina is developing an at-home, over-the-counter anemia-screening product that is awaiting FDA approval.

Funding: $2.8 million

Investors: XRC Labs

SoWell Health

SoWell Health's Dr. Alexandra Sowa
SoWell Health

What it does: SoWell treats metabolic dysfunction, a condition that can lead to conditions such as obesity, polycystic ovary syndrome, insulin resistance, heart disease, cancer, and Alzheimer's in women. The startup estimates that up to 88% of people show signs of metabolic dysfunction, which can include weight gain, increased hunger, depression, mood changes, and fatigue.

Via a $200 weight biology test, SoWell tests biomarkers such as fasting insulin, fasting glucose, cholesterol, and thyroid-stimulating hormone. The test involves an at-home finger prick that delivers results in two to five days, and the startup's app provides personalized recommendations based on the test results. 

Funding: $135,000

Investors: XRC Labs, Navigate Accelerator

Stix

The Stix founders Jamie Norwood and Cynthia Plotch.
Courtesy

What it does: Stix is a direct-to-consumer health and wellness startup that provides vaginal and reproductive-health products. Customers can purchase emergency contraceptives, pregnancy and ovulation tests, urinary-tract- and yeast-infection treatment, and supplements. 

Stix products are ordered online and delivered in discreet packaging.

Funding: $6.4 million

Investors: Resolute Ventures

Syrona Health

The Syrona Health cofounders Chantelle Bell and Anya Roy.
Syrona Health

What it does: Syrona Health offers virtual gynecological health support through workplaces to address endometriosis to menopause, among other things. 

The startup provides people with access to health tracking, expert support, and a peer community. Through Syrona Health, employers can offer specialized medical advice and services that are personalized for an employee's stage in life. 

"Why should women be paying an extra premium for things that aren't going to affect them, but then be completely invisible to things that do affect them?" Goddess Gaia Ventures' Oberoi-Cattai said.

Syrona Health says its services can help Improve employee engagement, well-being, and retention at corporations. 

Funding: $700,000

Investors: Katapult, Bethnal Green Ventures, Parallel18, Y Combinator, Goddess Gaia, Retailtech Hub

Trial Library

The Trial Library cofounders Hala Borno and Steve Buck.
Trial Library

What it does: Trial Library connects oncologists, patients, and clinical-trial sponsors to increase participation of underrepresented groups.

According to Lux Capital's Shakir, Trial Library's founder and CEO, Dr. Hala Borno, experienced the lack of diversity in clinical trials firsthand as an oncologist. This issue inspired her to start Trial Library.

The positive effects of Trial Library are twofold: The startup democratizes access to innovative cancer treatments for underrepresented groups and researchers are able to build more robust demo groups for clinical trials.

Funding: $5 million, according to the company

Investors: Next Ventures, Unseen Capital, Moving Capital, Incite, Lux Capital

Zaya Care

ZayaCare's Leoni Runge
ZayaCare

What it does: Zaya connects pregnant and postpartum women with a network of maternal-health specialists that accept insurance. The startup was founded to disrupt the traditional model for pre- and postnatal care, where parents are left to find specialists, who are often expensive and not covered by insurance.

With Zaya Care, parents can connect with a network of acupuncturists, lactation consultants, pelvic-floor therapists, and other specialists who all accept insurance. The startup operates in New York.

Funding: $7.6 million

Investors: Inspired Capital, Tiger Global, Operator Partners, Story Ventures

Mon, 17 Oct 2022 01:00:00 -0500 en-US text/html https://www.businessinsider.com/35-most-promising-femtech-startups-investors-women-health-2022-10
Killexams : Google tests feature allowing users to scrub personal info from search results

Google is piloting a new privacy feature that enables users to scrub their personal information from web searches. 

The new “remove result button,” which appeared this week for a handful of Google app owners across the US and Europe, enables users to request that pages containing their phone numbers, home addresses, or email addresses be removed from appearing in searches. 

Users may also request the removal of results containing their social security numbers, bank account and credit-card numbers, and medical records. Users also may remove information that is “outdated” or “illegal.”

“It is a way to help you easily control whether your personally identifiable information can be found in Search results,” Google said in a statement.

Google stressed that the tool is designed only to allow users to better control the accessibility of their most personal information, and not to censor more general web content. 

“It’s important to note that when we receive removal requests, we will evaluate all content on the web page to ensure that we’re not limiting the availability of other information that is broadly useful, for instance in news articles,” a Google statement said. 

“And of course, removing contact information from Google Search doesn’t remove it from the web, which is why you may wish to contact the hosting site directly, if you’re comfortable doing so.” 

The tool is in trial and has not yet been rolled out across the entire Google platform. The tech giant first announced the trial in May, telling its annual I/O tech conference that it expected to roll out the idea in the coming months. 

Those with access to the new feature can click the three-dot menu in the top right of the google app screen when they come across a result containing their personal information. Clicking the “about this result” option will then reveal a “remove result” button.

Once users submit a removal request, they can monitor its progress as either “in progress” or “approved”. 

Those who don’t have access to the tool yet can use Google’s anti-doxxing, content removal request form, which Google is looking to replace with the new tool.

Wed, 21 Sep 2022 16:34:00 -0500 en-US text/html https://nypost.com/2022/09/21/google-tests-feature-to-let-users-to-scrub-personal-info-from-searches/
Killexams : ECB offers to host Test series between India and Pakistan

The ECB has offered to host men's Test cricket between Pakistan and India in an attempt to end the long wait for a bilateral series between the two sides.

Pakistan and India have not played men's cricket against one another - outside of multi-team events - in any format since January 2013, and their last Test match was played in December 2007.
Martin Darlow, the ECB's deputy chair, has been in Pakistan for England's ongoing T20 international series and has floated the idea to PCB chair Ramiz Raja during his visit. It is a further sign of the ECB's attempts to rebuild relationships with the PCB after England's last-minute withdrawal from a scheduled two-match series in Pakistan last year.

ESPNcricinfo understands that the PCB is unlikely to take up the offer. It has made significant progress in bringing international cricket back to Pakistan after staging "home" games in the UAE for a number of years, and playing at a neutral venue would risk undermining some of that.

The PCB has hosted two Tests in England before, drawing a two-match series against Australia one-all in 2010 with games at Lord's and Headingley. But relationships between the boards deteriorated after Pakistan's series against England later in the year was marred by the spot-fixing scandal.
Moeen Ali, England's captain, said the prospect of a Test between the two teams on English soil was an "awesome" prospect. "That would be brilliant," he said. "It's a shame that they don't obviously play each other unless it's a World Cup or an ICC event but they're two great teams and two massive playing nations.

"With the viewing [figures] and all that, it would be one of the biggest games because it's not been done for a very long time. It would be a great game because Pakistan have a really good bowling attack as well as India now, and India have a great Test side. It would be really good."

Thu, 29 Sep 2022 11:59:00 -0500 text/html https://www.espncricinfo.com/story/ecb-offers-to-host-test-series-between-india-and-pakistan-1336856
Killexams : Ferritin Blood Test Information No result found, try new keyword!This article is based on reporting that features expert sources. Ferritin Blood Test Information Ferritin is a protein that’s produced in the body's cells, and largely concentrated in the liver ... Thu, 13 Oct 2022 05:24:00 -0500 text/html https://health.usnews.com/wellness/articles/what-is-a-ferritin-blood-test Killexams : BLOOD TEST MAY SPEED ALZHEIMER'S TRIAL ENROLLMENT

Partnership with community-based laboratories brings research closer to participants

SAN DIEGO, Oct. 13, 2022 /PRNewswire/ --This month, the University of Southern California's Alzheimer's Therapeutic Research Institute (ATRI) launched AlzMatch, a new research study where selected volunteers have their blood tested to determine potential eligibility for Alzheimer's disease trials.

The AlzMatch Study seeks to determine whether a single blood test, collected at Quest Diagnostics laboratories across the country, can help speed clinical trial enrollment for anti-amyloid treatments by identifying individuals who have an increased likelihood of having brain amyloid. Brain amyloid is a protein that builds up in people who may go on to have memory problems because of Alzheimer's disease.

Currently, most Alzheimer's prevention trials rely on positron emission tomography (PET) scans to determine whether amyloid is present in the brain as part of screening individuals for research. According to researchers, blood tests can be used to reduce the number of PET scans needed since they can identify people most likely to have amyloid build-up in the brain. The AlzMatch Study seeks to simplify the screening process through a single blood test taken at a Quest location near the potential participant.

For this first phase, only participants in the Alzheimer Prevention Trials (APT) Webstudy (www.aptwebstudy.org) are eligible to enroll in AlzMatch. The APT Webstudy helps people track their memory through a series of online, no-cost tests that take just 20 minutes to complete every three months and potentially match them to Alzheimer's clinical trials. APT Webstudy participants must be at least 50 years old, healthy and have access to the internet. Researchers are working to extend AlzMatch to the community at large, but interested individuals are invited to first join the APT Webstudy. 

"The AlzMatch Study offers people an opportunity to accelerate their potential participation in Alzheimer's prevention trials based on a simple blood test," said Reisa Sperling, MD, director of the Center for Alzheimer Research and Treatment at Brigham and Women's Hospital, Harvard Medical School, co-principal investigator for the APT Webstudy and scientific co-lead for AlzMatch. "People can be screened at a local laboratory in their community, and if eligible, be referred quickly to a clinical trial location, which will greatly speed our progress toward finding an effective treatment to prevent Alzheimer's dementia."

Participants are invited via email to enroll and consent to AlzMatch online. Following the blood draw, participants receive a $50 eGift card for their time. The collected blood samples are analyzed over a four-to-six-week period, after which participants will be contacted by a member of the AlzMatch support team to discuss results.

"AlzMatch brings Alzheimer's research to our local communities, which we hope will lead to greater access for everyone—especially communities that have not had easy access to research historically," said Sarah Walter, MS, who co-leads the AlzMatch Study at ATRI. "With a simple blood test collected in the community, we have the potential to speed up clinical trial enrollment and hopefully help find better treatments to help the millions of people living with Alzheimer's."

For more information about the APT Webstudy, the first step for AlzMatch participation, visit APTwebstudy.org.

About the Alzheimer's Therapeutic Research Institute
The Alzheimer's Therapeutic Research Institute (ATRI) aims to accelerate the development of effective treatments through rigorous testing for Alzheimer's disease patients and their families. Established in 2015 as part of the University of Southern California (USC) Keck School of Medicine in San Diego, ATRI facilitates academic-industry collaborations between world-renowned, multi-discipline scientists and researchers to develop the deepest understand of Alzheimer's disease and bring therapeutic advancements to the world. To learn more about ATRI, visit https://atri.usc.edu/. Follow ATRI on Twitter at https://twitter.com/ATRI_USC or on Facebook at https://www.facebook.com/USCATRI.

CONTACT: Gisela Rosende, grosende@messagepartnerspr.com

Cision View original content:https://www.prnewswire.com/news-releases/blood-test-may-speed-alzheimers-trial-enrollment-301648637.html

SOURCE Alzheimer’s Therapeutic Research Institute

Thu, 13 Oct 2022 01:35:00 -0500 en text/html https://markets.businessinsider.com/news/stocks/blood-test-may-speed-alzheimer-s-trial-enrollment-1031803301
Killexams : ULA Sets Path Forward for Inaugural Vulcan Flight Test

Next generation rocket to transform the future of space launch

CENTENNIAL, Colo., Oct. 12, 2022 /PRNewswire/ -- United Launch Alliance (ULA) is nearing completion of the development of the next-generation Vulcan Centaur launch vehicle and sets path for its first launch early next year.

"We could not be more excited to be this close to seeing Vulcan lift off on its inaugural flight," said Tory Bruno, ULA's president and CEO. "Vulcan's high energy design coupled with innovative technology provides one scalable system for all missions and will transform the future of space launch.

"ULA is proceeding to a first flight of Vulcan 1st quarter 2023 to align with a request from its payload customer Astrobotic, who will be flying its Peregrine lunar lander to the Moon for NASA's Commercial Lunar Payload Services (CLPS) program.

This commercial mission is part of ULA's requirement to meet the U.S. Space Force certification of its new launch vehicle. Mark Peller, vice president of Major Development, stated "We are committed to ensuring we fly the first certification mission and stay on schedule to achieve U.S. Space Force certification of Vulcan in advance of our first national security space mission in 4th quarter 2023."

In addition to the Astrobotic and Celestis payloads, Vulcan will carry two demonstration satellites for Amazon as part of its Project Kuiper.

The first Vulcan launch vehicle is nearing completion in ULA's factory in Decatur, Alabama and is awaiting installation of its BE-4 engines. We expect to ship the completed vehicle to the launch site in November.

Once at the Cape Vulcan will undergo a final series of tests to verify it readiness for flight consisting of multiple tanking tests and a wet dress rehearsal, culminating in flight readiness firing in December, which will be the final step prior to launch. Following the successful final testing, Astrobotic and the other payloads will be installed on the launch vehicle.

"This has been an incredible journey to get to this point and I am so proud of the development team," said Bruno. "We look forward to the first flight as Vulcan offers all customers higher performance and greater affordability while continuing to deliver our unmatched reliability."

Leveraging a legacy of 100 percent mission success launching more than 150 missions to explore, protect and enhance our world, ULA is the nation's most experienced and reliable launch service provider with world-leading reliability, schedule confidence, and mission optimization. We deliver value unmatched by any launch services company in the industry, a tireless drive to improve, and commitment to the extraordinary. 

For more information on ULA, visit the ULA website at www.ulalaunch.com, or call the ULA Launch Hotline at 1-877-ULA-4321 (852-4321).

Cision View original content:https://www.prnewswire.com/news-releases/ula-sets-path-forward-for-inaugural-vulcan-flight-test-301647736.html

SOURCE United Launch Alliance (ULA)

Wed, 12 Oct 2022 07:59:00 -0500 en text/html https://markets.businessinsider.com/news/stocks/ula-sets-path-forward-for-inaugural-vulcan-flight-test-1031800633
Killexams : You Can Still Get Free At-Home COVID Tests. Here’s How.

In this post-pandemic world, squirreling away COVID-19 tests and masks is as commonplace and reflexive as stocking up on tissues or cold meds.

But if you missed your chance to get free tests from the national stockpile before it shut down in early September or you need more, there are still ways you can get at-home COVID-19 tests for free.

5 Ways to Save Money on At-Home COVID-19 Tests

Peeked at your at-home testing supply and noticed it’s a little low? Don’t worry. Because if you’re paying for rapid antigen tests, you’re doing it wrong.

Here are five ways to snag free at-home COVID-19 tests.

  1. Don’t throw away your expired tests just yet.
  2. Private insurance, Medicare and Medicaid are still required to cover at-home COVID tests.
  3. Check to see if you can use FSA or HSA funds to buy tests.
  4. See if your state offers free rapid antigen tests.
  5. Go to an in-person COVID-19 testing location near you.

1. Don’t Throw Away Your Expired Tests Just Yet

Yes, at-home COVID-19 tests have expiration dates. But to be clear, these over-the-counter tests were hustled through the emergency process at the FDA and rubber stamped with a standard four- to six-month expiration date.

Manufacturers are now submitting new data that confirm a longer shelf life spanning anywhere from 12 to 18 months.

The best way to determine if expired at-home COVID-19 tests are still effective is to visit an official government page like the FDA’s At Home OTC COVID-19 Diagnostic Tests database and search by manufacturer. You may also need the lot number from the test package to verify the extended expiration date.

2. Private Insurance, Medicare and Medicaid Still Cover At-Home Tests

If you have private insurance, Medicare or Medicaid, these insurers are still required by federal law to cover up to eight at-home COVID-19 tests per person per month as part of your healthcare coverage.

There are a few ways insurers are doing this. Some cover the tests at participating pharmacies like Walgreens and CVS. Other plans require you to submit receipts for reimbursement.

If you have Medicare, check to see if a pharmacy near you covers free, over-the-counter COVID-19 tests.

3. Check to See If You Can Use FSA or HSA funds on COVID-19 Tests

It’s tempting to use the rest of your FSA funds on at-home COVID-19 tests. Flexible spending account and health savings account funds can typically be used on qualified medical, dental or health-related expenses.

Before you drain the rest of your FSA funds this year, double-check that at-home COVID-19 tests qualify. Technically, FSA and HSA funds are only for expenses not covered by your health insurance. Since most insurers are required to cover COVID tests, you should check to make sure this cost won’t get bounced back to you.

4. See If Your State Offers Free Rapid Antigen Tests

Now that the national stockpile is depleted, some states are stepping up to provide free at-home COVID-19 tests to residents. Maine, Minnesota, and several other states are working directly with test manufacturers to coordinate this effort.

Go to Say Yes! To Covid Test website or Project ACT and enter your zip code to discover if free self-tests are available in your community.

5. Go to an In-Person COVID Testing Location Near You

If all else fails, there are low or no-cost COVID testing centers available across the country. Some COVID-19 testing sites will even hand out a home test kit at self-serve kiosks.

Both federal, state and county governments are helping to fund free testing sites and other testing resources at local health departments, pharmacies and clinics. You can search the CDC’s database of free COVID-19 testing locations here.

Should You Stockpile At-Home COVID Tests?

Before you get more free at-home COVID-19 tests, it’s worth asking if you should have a stockpile in your medicine cabinet. And the answer? It depends.

Averaging anywhere from $8 to $10 per test, at-home COVID tests aren’t cheap. But the CDC and HHS recommend keeping several on hand. If you’re exposed, you’ll have a quick and easy way to determine if you or others in your family need to isolate. Because you can test negative for some time before you test positive, it’s recommended to test at least twice within 48 hours.

Test manufacturers are also warning that they’ve ramped down production due to waning demand and are making about half the number of tests as they were in early 2022. Test supplies could become a bottleneck if Americans face another surge this winter.

However, stockpiling dozens of free tests can backfire. Rapid antigen tests will expire — even with the FDA-approved extensions. A good rule of thumb is to have enough at-home COVID-19 tests that you could test every member of your household at least twice.

More Free Tests Might Be on the Way

As winter approaches, the White House is renewing its effort to replenish the national stockpile. If Congress approves another round of funding, free COVID tests — courtesy of the United States government — could be delivered to your doorstep in time for the holidays.

Kaz Weida is a senior writer at The Penny Hoarder

This was originally published on The Penny Hoarder, a personal finance website that empowers millions of readers nationwide to make smart decisions with their money through actionable and inspirational advice, and resources about how to make, save and manage money.

Fri, 30 Sep 2022 03:57:00 -0500 en text/html https://www.yakimaherald.com/news/nation_and_world/business/you-can-still-get-free-at-home-covid-tests-here-s-how/article_fb78ce3d-0b77-5354-a5dc-032802fd02e6.html
Killexams : ECB developing proposal to host Tests between India and Pakistan

The England and Wales Cricket Board is developing a proposal to host Test cricket between Pakistan and India on neutral ground in England.

It has been 15 years since the two countries last played a Test match against each other, and 10 since they last played a white-ball series. Since then, the fixture, which has the highest profile in world cricket, has taken place only when they have been drawn against each other in International Cricket Council tournaments.

The negotiations are described as a “work in progress” but the ECB board member Martin Darlow has made it clear to both the Pakistan Cricket Board and the Board of Control for Cricket in India that England are desparate to host the matches if the opportunity arises.

There is a possibility that it may happen anyway if the two teams reach the World Test Championship final in 2023, which will be played at the Oval. But that is unlikely since India are fourth in the standings, and Pakistan fifth. There is also the 2025 WTC final at Lord’s. But the idea has also been discussed of arranging a one-off Test between the sides at Edgbaston, and, beyond that, even a three-Test series. The ECB’s offer is motivated by the belief it is important for the popularity of Test cricket around the world to get the two teams playing each other again.

England previously hosted Pakistan in both Test and T20 series against Australia in 2010, when they were unable to play in their own country after the terrorist attack on the Sri Lanka team in 2009. The idea of reprising the arrangement fell away when relations between the ECB and PCB soured after the spot-fixing scandal that broke later that summer. After years of hard work to repair their reputation as an international venue, the PCB’s preference is for any potential India v Pakistan series to be played in one of the two countries involved. But political relations between their governments may make that unlikely in the near future.

India and Pakistan went 18 years without a Test in the 1960s and late 1970s, but the teams played against each other regularly in the decades afterwards. The last was a three‑Test series in India in 2007, which the hosts won 1-0. It has now been 15 years, and, unless plans change, this latest interregnum will end up as the longest gap between their fixtures since Pakistan won Test match status in 1952. The series is bigger than the Ashes, bigger, in fact, than almost any other bilateral event in world sport, and its resumption would be a fillip for Test cricket at a time when it is under more pressure than ever.

Virat Kohli against Australia, but he could face Pakistan in Test cricket in England. Photograph: Pankaj Nangia/Getty Images

England’s Moeen Ali is a supporter of the idea. “That would be awesome, brilliant,” he said. “It’s a shame that they don’t play each other unless it’s a World Cup or an ICC event because they’re two great teams and two massive playing nations. With the viewing figures involved, it would be one of the biggest games, and it’s not been done for a very long time. It would be a great game because Pakistan have a really good bowling attack, and India have a great Test side. It would be really good.” His home city of Birmingham, which hosted fixtures between the teams during the Champions Trophy in 2013 and 2017, is seen as the obvious neutral venue.

The PCB is also looking to cooperate with other boards as it seeks to push back against new franchise cricket leagues, in particular the UAE’s ILT20, which launches in January. Several ICC member nations are alarmed by the league’s rules on overseas players, which allow as many as nine per team. Before the next ICC meeting in November, moves are under way to arrange a joint response in which several full member nations adopt a blanket position of denying their contracted players permission to take part in the competition.

Tue, 27 Sep 2022 16:10:00 -0500 Andy Bull en text/html https://www.theguardian.com/sport/2022/sep/27/ecb-developing-proposal-to-host-tests-between-india-and-pakistan
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