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GIAC Certified Enterprise Defender
GIAC Enterprise information source
Killexams : GIAC Enterprise information source - BingNews Search results Killexams : GIAC Enterprise information source - BingNews Killexams : SANS GIAC Certification Guide: Overview and Career Paths

The SANS Institute was founded in 1989 to provide IT security and administration information and vendor-neutral training on those subjects. Since its inception, SANS has trained more than 165,000 individuals via in-class courses, training events, and technical conferences held throughout the world; self-paced online training (called SANS OnDemand); and interactive virtual training (called SANS vLive).

Course subjects from the SANS Institute include security essentials, hacking techniques, intrusion detection and incident response, network defense, mobile device security, auditing, digital forensics and related security topics. The “information” component of SANS includes the SANS practicing Room, an extensive library of downloadable security research documents; the Internet Storm Center, which monitors and reports on malicious attacks and provides weekly bulletins and alerts; free security policy templates; the CIS Critical Security Controls for cyber defense and more.

SANS formed the Global Information Assurance Certification (GIAC) program to act as the certification arm for its training courses, ensuring that individuals meet knowledge and skills standards in specific areas of IT security. More than 165,000 GIAC credentials have been issued. GIAC certifications are well known and highly respected among employers and the information security industry. Even the United States National Security Agency (NSA) recognizes GIAC certifications.

GIAC offers more than 30 security certifications across introductory, intermediate, advanced and expert levels. According to SANS, GIAC certifications are unique because “they measure specific skills and knowledge areas rather than general infosec knowledge.” That means a typical GIAC certification requires rigorous preparation and hands-on experience. That’s why SANS training comes highly recommended.

Note: Another component of SANS is the SANS Technology Institute, which offers one security-related master’s degree – the Information Security Engineering (MSISE). The SANS Technology Institute also offers five graduate certificate programs focused on Cybersecurity Engineering (CORE), Cyber Defense Operations, Incident Response, Industrial Control Systems Security, and Penetration Testing and Ethical Hacking.

SANS GIAC certification tracks

GIAC certifications fall within six specific domains, each with its own certification track:

  • Cyber Defense: Boasting 12 credentials (10 of which are advanced certs), the Cyber Defense certification family is the largest of the SANS GIAC certification domains. Cyber defense certifications are geared to professionals who identify and defend against cybersecurity threats.
  • Industrial Control Systems (ICS): SANS GIAC offers three ISC certifications, one at the intermediate and two at the advanced levels. ISC certifications are geared toward control system engineers and other security professionals charged with cyber security for control system infrastructures and technology along with automation security.
  • Penetration Testing: SANS GIAC-certified pen-test professionals possess the skills necessary to perform tasks that include evaluating attack techniques and methods, recommending security best practices to prevent security incidents, and formulating plans to defend against security incidents when they occur. With seven credentials, Penetration Testing is the second largest certification domain. Credentials are offered for a variety of scenarios, including web applications, mobile devices, Python coding, wireless networks, ethical hacking and more.
  • Digital Forensics and Incident Response: This domain targets InfoSec professionals, including IT administrators, security engineers and security analysts. Also included are law enforcement and legal professionals who respond to security incidents and related cyber breaches, conduct forensic investigations, and examine and gather incident artifacts and related evidence.
  • Developer: Developer certifications are aimed at developers and anyone else interested in building secure programs and applications. Three certs are offered – Java programming, web applications and .NET programming.
  • Management and Leadership:  The management and leadership domain is focused on professionals who may have (or lack) technical skills but provide managerial or project management support. They are also instrumental in developing and implementing security policies on an organizationwide basis. These credentials include certs for auditors, project managers, CISOs, data security law and InfoSec professionals.

Another certification “category” is the pinnacle GIAC certification – namely, the GIAC Security Expert (GSE). Some industry officials consider the GSE to be the premier security-related certification available today. Whereas most GIAC certifications can be achieved by passing a single multiple-choice exam, the GSE test includes both a multiple-choice component and a hands-on lab.

SANS GIAC certification levels

SANS offers four levels of certifications, including introductory, intermediate, advanced and expert. The table below is a modified version of the GIAC certification roadmap,  which lists each certification by level and certification tracks.

Introductory Level

Cyber Defense

Intermediate Level

Cyber Defense


Penetration Testing

Digital Forensics and Incident Handling

Management and Leadership

Advanced Level

Cyber Defense


Penetration Testing

Digital Forensics and Incident Response


Management and Leadership

Other than the GSE, GIAC certifications require passing one test and have no prerequisites. That said, GIAC highly recommends SANS training courses, especially for candidates who don’t have adequate hands-on experience and aren’t able to self-study.

Once an application has been approved, candidates have four months to attempt the associated exam. (GIAC does not administer exams immediately upon conclusion of a training event; candidates must wait at least seven days to sit for the exam.) The cost of each GIAC exam is currently $1,899, which includes two practice exams. The lab test for the GSE is $2,459, and the written test is $499. (Note: Students can purchase and take an test as part of a training course, or they may purchase and take an test by itself.)

SANS GIAC certification renewal

To remain certified, credential holders must renew their GIAC certifications every four years by earning 36 continuing professional education (CPE) credits. CPE credits may be earned by completing approved training or certifications, participating in continuing education, publishing a technical paper, completing certain graduate-level courses, getting community or work experience or participating in cyber range activities. A renewal fee of $429 is also required.

GIAC certifications cover the gamut of job roles in IT security today. GIAC-certified professionals work as security analysts or specialists (two of the most common roles), information security engineers, network security admins, database administrators, developers, forensic specialists, risk managers and auditors.

Large organizations with security operations centers (SOCs) need SOC analysts, engineers and supervisors, as well as directors of cybersecurity. A bevy of companies also hire employees and consultants who perform incident response, penetration testing and the like.

With almost 314,000 security-related jobs open in the U.S. alone (and 3.5 million globally by 2021), a reasonably educated and experienced person stands a good chance of getting hired fairly quickly. Adding a security certification or two to your resume not only validates your skills, but it may get you noticed by a hiring manager or give you more leverage during salary negotiations.

SANS training courses and events vary in format and price, but candidates can expect to pay around $5,800 to $6,610 for a training course. Although the price tag is high, many candidates recommend SANS training for its quality and depth as well as its usefulness in eventually achieving GIAC certification. SANS instructors are usually industry experts and/or full-time security practitioners, and invariably get glowing reviews from course attendees.

Candidates who attempt GIAC certification exams should consider taking practice tests beforehand. A practice questions mimics an genuine test and is, therefore, a terrific study aid. All GIAC certification attempts (except for the GSE) come with two free practice exams. A few practice tests are also included with training courses. Candidates who don’t take training can purchase practice tests for $159 each by clicking a link in their SANS/GIAC portal account.

Sun, 18 Sep 2022 12:00:00 -0500 en text/html
Killexams : Google focuses on data innovations for enterprise users at Cloud Next

Did you miss a session from MetaBeat 2022? Head over to the on-demand library for all of our featured sessions here.

At this year’s Google Cloud Next conference, Google has treated enterprises with some notable product developments, starting with the launch of new AI agents and software delivery shields to new cloud regions.

On the data side, the company’s focus has largely been on creating an open, extensible data cloud, one that could allow enterprises to access and work with all kinds of data, no matter its storage format or environment, in a trusted and governed manner. To this end, it unveiled multiple exciting capabilities for its data cloud.

[Follow VentureBeat’s ongoing Google Cloud Next 2022 coverage »]

Below is a rundown of everything.


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Unstructured data support on BigQuery

Firstly, Google said it is bringing support for unstructured data in BigQuery, allowing enterprises to work with and query more types of data, like video from television archives, audio from call centers and documents, in the popular cloud data warehouse. The move will enable enterprises to cover most of their information sources, going beyond the days of only being able to analyze structured data from operational databases and software-as-a-service (SaaS) applications or semi-structured information like JSON log files. 

Support for major data formats

Next, Google announced that its storage engine, BigLake, will support popular open-source table formats such as Apache Iceberg, Delta Lake and Apache Hudi. The move will help organizations derive full value from their data, although, as of now, only Apache Iceberg has launched in preview. The other two will follow suit in the coming weeks.

New Apache Spark integration

Along with support for new open-source table formats, Google Cloud Next also saw the launch of a new integrated experience in BigQuery for Apache Spark, an open-source data analytics engine. With this integration, Google said, data practitioners will be able to create procedures in BigQuery, using Apache Spark, that integrate with their SQL pipelines. 

Datastream integration

Google also announced the rollout of a new Datastream integration that will enable organizations to replicate data from all kinds of sources, including real-time data in AlloyDB, PostgreSQL, MySQL and third-party databases like Oracle, directly into BigQuery. This will give teams more data to quickly analyze and gain insights from.

Dataplex improvements 

To help organizations maintain high-quality datasets, Google also announced improvements to Dataplex. As part of this, the intelligent data fabric solution will begin to automate common processes associated with data quality. For instance, users can now more easily understand data lineage — where data originates and how it has transformed and moved over time — reducing the need for manual, time-consuming processes.

Vertex AI Vision

Extending the capabilities of Vertex AI, which enables model orchestration and deployment, Google announced Vertex AI Vision. This end-to-end application development environment enables data practitioners to ingest, analyze and store visual data for wide-ranging computer vision applications. It provides an easy-to-use, drag-and-drop interface and a library of pre-trained ML models for common tasks such as occupancy counting, product recognition and object detection, and can reduce the time to create computer vision apps from weeks to hours at one-tenth the cost of current offerings. 

Looker expansion

Finally, the company also used the Cloud Next stage to rebrand Google Data Studio, which enables self-service analytics, as Looker Studio and offer the solution with Looker under a common umbrella to create a deep integration of Looker, Data Studio and core technologies like AI and ML. The unified offering will serve as a complete business intelligence suite, helping enterprises go beyond dashboards and infuse their workflows and applications with the intelligence needed to help make data-driven decisions. As part of this shift, Looker Studio will also evolve to include a complete user interface for working with data modeled in Looker. 

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Wed, 12 Oct 2022 11:05:00 -0500 Shubham Sharma en-US text/html
Killexams : 9 important features of enterprise SEO platforms

Enterprise SEO platform vendors offer numerous capabilities. These range from keyword research
and rank-tracking to backlink analysis and acquisition, as well as competitive intelligence and content

Most of the vendors profiled in Enterprise SEO Platforms: A Marketer’s Guide offer the following core capabilities:

  • Keyword research and rank tracking;
  • Page-level SEO analysis;
  • Content optimization analysis;
  • Link (also called backlink) analysis and acquisition/removal;
  • Site error detection;
  • Organic search traffic market share;
  • Competitive analysis;
  • International search results and rank tracking;
  • Internal cross-linking; and
  • APIs for third-party data integration and management, as well as for export to other analysis tools.

Enterprise-level platforms may also provide more extensive link and site audits or analytics that include predictive scoring systems to identify potential opportunities to Excellerate page performance or link authority.

Vendors differentiate by offering more frequent or detailed data updates or content marketing features that sometimes require additional investment. These more advanced capabilities may include, but are not limited to:

  • Daily or real-time site crawls.
  • Features to manage adjacent fields like PPC or social media marketing.
  • Search intent-based analysis, perhaps involving artificial intelligence or machine learning.
  • Universal search rankings incorporating featured snippets, knowledge panels, reviews, local packs, images, top stories, video, related questions, carousels, tweets and other dynamic displays.
  • Analysis and management of Google Shopping feeds.
  • Content marketing analysis and performance tools.
  • On-page content quality analysis.
  • Competitive intelligence and benchmarking.
  • Identification of technical issues that can impact rankings (e.g., broken pages, slow loading pages, content duplication, excessive redirects).
  • Cross-device attribution.

Here are nine important features of enterprise SEO platforms.

Links continue to be one of the most important external or “off-page” signals that can help a website rise in search engine rankings.

Most enterprise SEO platforms provide link analysis (i.e., what sites are linking to yours), link building or removal recommendations via competitive analysis and other reports that reveal opportunities for obtaining links (i.e., what sites should you solicit links from) as part of their base platforms.

2. Keyword research/rank analysis

Keyword research – knowing what terms people use to find your website, how your pages rank for various queries and how you should use those terms in your copy – is a pillar of effective SEO.

Virtually all enterprise SEO platforms provide keyword research tools that allow marketers to discover the ways that consumers search for content, and what keywords are driving traffic for competitors.

Vendors source this data differently, however.

Some vendors license data from point solutions or ISPs, due to Google’s restrictions on scraped data in its terms of use and the percentage of search results that are keyword “(not provided).” Other vendors develop and manage a proprietary database of keyword terms.

As a result, reliable keyword data has become less of a commodity and more expensive.

It’s also important to note that rank analysis has grown increasingly complex as Google has upped its use of more dynamic and visual SERPs.

Marketers are no longer satisfied with a simple numeric designation of how their page ranks for a particular query; they want to know if it’s displayed in a carousel, in a knowledge panel, with sitelinks – or any of the other ways in which crawled content is being displayed on the SERPs.

Brands want a sense of how they’re coming across in search generally, even if the brand-related activity is happening on third-party sites. That’s why providers are coming up with their own proprietary formulas for calculating “share of voice” in search

3. Search intent-based analysis

Google’s search algorithms, often powered by artificial intelligence, are focusing less on keyword
matches and more on search intent.

To counter the lack of keyword data, SEO platform vendors are developing more tools that analyze search intent and predict or recommend the most relevant content that would meet the searcher’s needs.

4. Custom site crawls/audits

With content quality becoming the lynchpin for many marketers’ SEO strategies, site crawls or audits are important tools offered by enterprise SEO platform vendors.

Some platforms offer optimization recommendations for keywords, page structures and crawlability. They often prioritize and assign scores for such factors as HTML title tags, body tags and meta tags.

Many enterprise SEO platforms provide daily site crawls; some feature real-time technical data, while others offer updates on a weekly basis.

Ideally, the tool should be able to crawl the entire site, not just random pages. However, some enterprise sites are so large it’s unrealistic to expect a tool to crawl it in its entirety.

5. Content marketing and analysis

SEO and content marketing have become closely aligned, as Google has raised the content quality bar through artificial intelligence as well as its regular algorithm updates. As a result, relevant, up-todate content has become integral to SEO success.

Many vendors have upgraded the content optimization and content marketing capabilities of their enterprise SEO platforms and expanded the tools’ content marketing features. These include:

  • Page management tools or APIs to monitor on-page content and errors.
  • Reports on content performance and traffic trends.
  • Influencer identification and campaign management.
  • Real-time content recommendations.

More advanced platforms perform analysis to help Excellerate the depth and quality of content by performing topical analysis of content and comparing it against the competition to identify potentially important gaps and make recommendations for improvement.

One emerging area in which vendors are investing is the ability to automatically and proactively suggest subjects that marketers should create content about – eliminating the need to spend lots of time on analysis. Some even aid in developing the type of content that will show up in queries for target keywords.

6. International search tracking

International search coverage has become a critical capability, as the global economy leads more U.S.-based enterprises to conduct business online and offline in multiple countries and languages.

Virtually all enterprise SEO platforms profiled in this report offer some level of international search coverage that crosses borders, languages and alphabets.

The capabilities include international keyword research, integrating global market and search volume data into the platform, as well as integrating global CPC currency data.

7. Mobile/local analytics

Google’s search engine updates are increasingly focused on improving the mobile/local search user experience.

While mobile-friendly sites are now table stakes in the SEO game, appearance in local listings has become more important in the COVID-19 era, which elevated e-commerce and digital communication among local retailers and restaurants, in part to cope with the demand for BOPIS and curbside delivery.

8. Technical SEO crawling

Tools to identify technical issues that may be hindering ranking performance are very important, given that marketers rank technical SEO fixes as their number one priority. These include things like:

  • Slow page load.
  • Implementation of schema markup.
  • Identification of crawling issues.
  • The allocation of crawl budget.
  • The flagging of duplicate URL and canonical issues.

9. Cross-device attribution

Recognizing that SEO is just one aspect of a brand’s marketing efforts, and also that search traffic (especially on brand keywords) is influenced by paid media, some vendors are developing capabilities that help marketers determine what marketing initiative is driving site visits or sales.

This is becoming increasingly difficult, however, as third-party cookies are no longer being supported by many companies.

Get the full report on Enterprise SEO Tools here

New on Search Engine Land

About The Author

Pamela Parker is Research Director at Third Door Media's Content Studio, where she produces MarTech Intelligence Reports and other in-depth content for digital marketers in conjunction with Search Engine Land and MarTech. Prior to taking on this role at TDM, she served as Content Manager, Senior Editor and Executive Features Editor. Parker is a well-respected authority on digital marketing, having reported and written on the subject since its beginning. She's a former managing editor of ClickZ and has also worked on the business side helping independent publishers monetize their sites at Federated Media Publishing. Parker earned a master's degree in journalism from Columbia University.

Mon, 10 Oct 2022 11:53:00 -0500 Pamela Parker en text/html
Killexams : Struggling to find cyber pros? Look to your network admins

Gabriel Esek’s route to cyber began where a lot of tech careers do — at an IT help desk.

From there, he worked his way up the tech ladder, through network administration and engineering, learning as he went about the components of enterprise systems and their vulnerabilities.

“I just never had the confidence that I had what it takes to break into cybersecurity,” said Esek, who is now a level three cybersecurity engineer in the security services department at cybersecurity firm Arctic Wolf.

The skills and confidence Esek cultivated as a network specialist gave him a leg up when he pivoted to cybersecurity early last year. A trifecta of certifications — CompTIA’s A+, Network+ and Security+ — were the icing on the cake.

Cybersecurity is a broad field with many niches that are at once embedded in and distinct from the larger IT world. Understanding networks components — the hardware that comprises IT systems — is fundamental to cyber. With certifications training, it can be relatively easy to cross the natural bridge between network admin and security.

“If you're good at networking, you understand routing and filtering, and you probably understand firewalls and VPNs,” said Ed Skoudis, president of the SANS Technology Institute, SANS Fellow, and founder of cyber consulting service Counter Hack. “These are all amazing and useful building blocks of cybersecurity infrastructures.”

Network professionals typically learn the OSI seven-layer stack model for system connectivity, said Skoudis, who also got his start in network admin. 

“Understanding how that stack works helps with understanding how things are happening from a security perspective,” Skoudis said.

The cyber talent challenge

Recruiting and retaining talent is a challenge throughout tech. Nearly 3 in 5 of the more than 1,400 IT professionals surveyed in June for Spiceworks Ziff Davis’ 2023 tech budget trends report, said their companies are having trouble finding IT talent.

The stakes are particularly high in cyber. The average cost of a data breach reached an all-time global high of $4.35 million this year, according to IBM’s analysis. 

Most companies see cybercrime as a top threat, and more than half of security and IT executives expect an increase in ransomware attacks over the next year, according to a recent PwC study.

“Now that businesses are more digital than ever, being compromised with cyber breach is huge. It can literally bring down your business,” said Curtis Johnstone, distinguished engineer at Quest Software and a Microsoft MVP.

Tapping into network admin to source potential cyber talent in-house would be good news for many organizations, particularly for midsize enterprises, which rank cybersecurity as a top priority and may have a harder time recruiting than larger companies.

Demand = dollars

Esek’s journey from IT desk and network admin to cyber isn’t unique. 

Petr Sidopulos, cybersecurity operations architect for the Teacher Retirement System of Texas, got his start as a webmaster for the Texas Army National Guard. 

Sidopulos worked his way through IT support and server administration to cyber, earning the GIAC Security Essential Certification and numerous other cyber credentials.

“I did not need any certifications to get into cyber in 2012,” said Sidopulos. “But my on-the-job results and the certifications gave me the knowledge and experience to progress into my [current] role.”

Esek and Sidopulos said inherent interest drew them to cyber, and both leveraged network experience, coupled with certifications, to advance in a field plagued by workforce shortages.

For professionals with the right credentials, it’s also one of the better paying fields in IT. Certified Information Security Managers is the second highest paying IT certification, according to Skillsoft’s survey of more than 2,500 tech professionals, and Certified Information Systems Security Professional ranked fourth. Each credential commanded average annual salaries above $150,000.

While it may require a salary bump, there are advantages to drafting talent from within, according to James Stanger, CompTIA chief technology evangelist.