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Exam Code: 9A0-411 Practice exam 2022 by Killexams.com team
9A0-411 Adobe Analytics Developer ACE

An Adobe Certified Expert (ACE) has proven knowledge and experience to help clients optimize the value of their Adobe solution.
Adobe's certification exams are developed following industry-accepted standards to ensure validity and reliability. We work with industry experts to create our exams, which represent real-world requirements andobjectives for the job roles we certify.
This guide is designed to provide you with the recommendations needed to prepare for the ACE exam and help you determine when you are ready to take the exam.

Analytics Developer ExamInformation
Exam name: Analytics Developer Exam
• exam number: AD0-E201
• Number of questions: 60
• Time limit: 120 minutes
• Format: Multiple choice, multiple select
• Language offered: English
• Delivery: Online proctored (requires camera access) or Test Center proctored
• Adobe exams are reported on a scale of 300 to 700. The passing score for each exam is 550

At a minimum, the candidate seeking to become certified has:
• Front end web development (e.g. JavaScript, CSS, HTML, jQuery Selector, basic RegEx)
• 1 - 2 years of experience deploying and configuring Adobe Analytics
• Ability to read and interpret a solution design document
• Familiarity with input/output methods (e.g. data feeds, data sources, APIs) and data extension methods (covers classifications, mapping, etc.)
• At least 6 months of Analytics reporting experience
• Understanding of mobile SDKs, and corresponding features
• Experience with Q/A testing processes and tools
• Understands Adobe (Experience Platform) Launch and migrating DTM to Launch
• 6+ months experience deploying tag management systems including performance implications (Adobe DTM or Launch)
• Understanding of common data layer methodology
• Able to design a data model (data layer) and provide a cohesive approach
The minimally-qualified Analytics Developer should be familiar with the following tools and comfortable in the following environments:
• Adobe Experience Platform Launch (Adobe Launch) and DTM
• Adobe Experience Cloud Debugger/ Omnibug
• Adobe Analytics Admin console
• Basic Workspace knowledge
• Web development tools, code editor and mobile debugging tools
• Charles proxy/debugger for Adobe Analytics extension
• Observepoint (Adobe Auditor)
• Adobe Target
• Adobe Shared Audiences, Adobe People (customer attributes)
• Data sources processing rules
• Classification rules
• Front-end web development environments
• The field of digital marketing
• Minimal knowledge of backend development environments including PC, Mac, Android/iOS operating systems (basic operations, not development)

Section Domain Domain Weight
Section 1: Understanding Analytics in the Adobe Experience Cloud Ecosystem 5%
Section 2: Analytics Strategy and Design based on a Solution Design Reference 10%
Section 3: Analytics implementation and configuration 30%
Section 4: Tag Management Systems 25%
Section 5: Mobile Services 13%
Section 6: Troubleshooting, testing and validating 17%

Adobe Analytics Developer ACE
Adobe Analytics student
Killexams : Adobe Analytics student - BingNews https://killexams.com/pass4sure/exam-detail/9A0-411 Search results Killexams : Adobe Analytics student - BingNews https://killexams.com/pass4sure/exam-detail/9A0-411 https://killexams.com/exam_list/Adobe Killexams : Why Adobe Is Partnering With HBCUs To Expand Diversity In Tech

According to a accurate survey by Zippia, a career-focused company, African Americans hold only 7% of tech jobs despite representing 13.6% of the U.S. population. To counter this trend, Adobe is partnering with Historically Black Colleges and Universities (HBCUs) to achieve equitable digital tech and creativity skills for African Americans. The company’s goal is to expand the talent pipeline by providing learning and career opportunities to students via mentorship, resources and financial support, to expose students to careers in tech, and to prepare them to achieve their career goals. Two of the most interesting components of Adobe’s investment in HBCUs include the HBCU Ignite Scholarship and a Cybersecurity Internship Program.

Through a partnership with the Thurgood Marshall College Fund (TMCF), Adobe’s HBCU Ignite Scholarship is offering financial assistance up to $15,000 each to 50 eligible students attending HBCUs to fuel innovation and create products that solve challenging problems. The scholarship program addresses the inequitable representation, and lack of access to opportunity and tools that build critical skills in digital literacy.

Scholarship eligibility requirements include being enrolled full-time as an undergraduate student at an HBCU within designated majors, achieving a cumulative grade point average of 3.0 or higher, FAFSA submission, financial need, and being a U.S. Citizen or legal permanent resident. Applicants must also submit an essay detailing how they have used creativity and innovation to shape their community. This year’s HBCU Ignite Scholars represent more than 20 HBCUs, including Alabama A&M University, Bowie State University, Florida A&M University, Howard University, Morehouse College, North Carolina A&T State University, Southern University and A&M College, Texas Southern University, Virginia State University, and others.

According to Harry L. Williams, president of TMCF, “We are excited to partner with Adobe’s HBCU Ignite scholarship program. This is an important opportunity for Adobe to help HBCU students display their passion and talent while simultaneously enhancing their creative and digital literacy skills because it will help close the gap and address the inequitable representation in education.”

TMCF, established in 1987, has decades of experience supporting and empowering HBCUs and their student constituents. And, of note, 44% of students at TMCF member schools are majoring in science, technology, engineering and math (STEM) fields. Adobe sees TMCF as the exact partner to help the tech company to expose African American to careers within the tech industry. Brian Miller, Chief Talent, Diversity & Inclusion Officer at Adobe shared “We are committed to empowering generations of underrepresented minority leaders, entrepreneurs, and creators by advancing equity and opportunity for all through creative literacy and digital skills and experiences to prepare the next generation of workforce talent.”

Despite holding 7% of tech jobs nationwide, the U.S. Bureau of Labor Statistics reports that less than 3% of cybersecurity professionals are African American. Adobe is also focused on changing this percentage. Through collaboration with Bowie State University, an HBCU in Maryland designated as a National Center of Academic Excellence in Cyber Defense Education, Adobe’s new cybersecurity internship program will enhance training in cyber defense to protect information resources. Starting in 2023, the one-year internship program provides students with hands-on cybersecurity experience and professional development from Adobe. Students will also receive help launching their careers in cybersecurity.

According to Aminta H. Breaux, president of Bowie State University, “Adobe’s partnership and generous financial support enable us to further provide necessary training, internships and digital tools for diverse students to increase digital literacy across our data sciences and analytics, cyber security and digital media programs, while also pursuing professional creative and technology-focused careers.” Adobe’s contribution will support student scholarships and campus facilities, student and faculty research, and professional development. These supports will help the Bowie students to enter the workforce with digital skills that will put them out in front on the path to success.

Adobe’s Miller stated, “As part of our vision to catalyze ‘Creativity for All,’ Adobe is committed to addressing educational inequities – some of which were widened by the global pandemic – that have led to uneven outcomes for students from underinvested communities. Creative and digital literacy skills can transform students’ success in the classroom, their communities, and the modern workforce.” He added, “We believe creativity empowers transformation and diverse voices are needed to address the challenges of a changing world.”

In 2020, Adobe launched the Taking Action Initiative, a company-wide effort to accelerate representation, development and success of Adobe’s Black community while working to have an impact on the broader landscape of social injustice and economic inequality. This initiative has helped the company grow specific initiatives to mobilize allies from across the company and communities at large. Overall, Adobe’s HBCU strategy focuses on four main areas with dedicated programs helping drive success in student and alumni outcomes – community engagement, learning and training, advocacy and access, and hiring and career development. The company’s goal is to expand the program in the future to support other Minority Serving Institutions (MSIs)

Thu, 13 Oct 2022 01:14:00 -0500 Marybeth Gasman en text/html https://www.forbes.com/sites/marybethgasman/2022/10/13/why-adobe-is-partnering-with-hbcus-to-expand-diversity-in-tech/
Killexams : Adobe Analytics

Mon, 10 Oct 2022 12:03:00 -0500 Todd Bishop en-US text/html https://www.geekwire.com/tag/adobe-analytics/
Killexams : 6 Incredible L.A. Libraries That Aren’t Just for Students

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Thu, 06 Oct 2022 18:16:00 -0500 en-US text/html https://www.lamag.com/lalifeandstyle/6-incredible-l-a-libraries-that-arent-just-for-students/
Killexams : IIM-L scores 100% placement
  • This is the first time the institute has secured 100 per cent placement for a batch this big in its 38-year history.
  • The highest package offered during the drive was ₹ 3.5 lakh per month.
  • The average and median stipends offered to students were ₹ 1.41 lakh per month and ₹ 1.5 lakh per month.

The Indian Institute of Management, Lucknow (IIM-L) has scored 100 per cent placement in its summer placement drive.

The drive -- held for the 38th batch of Post Graduate Programme in Management and 19th batch of PG Programme in Food and Agri-Business Management -- saw 566 students getting a total of 570 offers.

This is the first time the institute has secured 100 per cent placement for a batch this big in its 38-year history.

According to a press release issued by IIM-L, the highest package offered during the drive was ₹ 3.5 lakh per month.

The average and median stipends offered to students were ₹1.41 lakh per month and ₹ 1.5 lakh per month, respectively.


This is also the highest-ever in IIM-L's history, added the communique.

Students secured offers in varied fields -- including consulting, finance, general management, IT & analytics, sales and marketing, operations and retail e-commerce -- from top recruiters across the globe.

During the drive, several major companies came to hire IIM-L students for the first time.

These included -- Alkem Laboratories, Berger Paints, Bharat Serums & Vaccines, Big Basket, Castrol, CK Birla, DSP Investment Managers, GEF Capital Partners, IvyCap Ventures, Lincoln International, L'oreal, Ninjacart, Redseer Consulting, SBI Capital, Sony Pictures, The Rohatyn Group, Transunion Cibil, and Whiteboard Capital.

Meanwhile, several other companies that have recruited from the institute earlier as well also participated in the drive.


These included -- Accenture, Aditya Birla Group, Adobe, Alvarez & Marsal, Amazon, Arthur D. Little, Atlassian, Avendus Capital, Bain & Company, Boston Consulting Group, Citi Group, Colgate-Palmolive and Deloitte.

"Despite the current state of economy, the placement drive was made a huge success by the relentless support of recruiters and placement teams, making it the best placements with more than 185+ recruiters participating in the process," said the IIM-L release

SEE ALSO: Gautam Adani and Mukesh Ambani - dominate the India rich list with the gap between them the rest of India Inc being a very large one
Apple to declare iPhone 5c 'obsolete' by next month
1,000 EV charging stations to be set up in Delhi in a year: govt

Sun, 09 Oct 2022 14:41:00 -0500 text/html https://www.businessinsider.in/education/news/iim-l-scores-100-placement/articleshow/94751446.cms
Killexams : Inflation sees slight improvement in September but still near record-high level

The Federal Reserve is likely to raise rates again as inflation remains high.  (iStock)

The annual level of inflation improved slightly in September but still remains near record-high levels, according to the latest report from the Bureau of Labor Statistics (BLS).

The Consumer Price Index (CPI), a measure of inflation, rose 8.2% annually in September, slightly less than the 8.3% increase in August but persistently close to the 40-year high of 9.1% that was set earlier this year, the BLS said. On a monthly basis, inflation rose 0.4%.

Overall, prices for shelter, food and medical care expenses increased in September and were offset by the drop in gasoline prices. The food index rose by 0.8% and the home index increased by 0.7%, the same level of increase seen in August.

"The Fed is trying to get inflation under control, but you wouldn't know that looking at today's CPI data," John Leer, Morning Consult's chief economist said in a tweet. "While energy prices are falling, services inflation in shelter and transportation is running hot, forcing consumers to make tough spending decisions through year-end."

If you are struggling with high inflation, you could consider taking out a personal loan to pay down debt at a lower interest rate, reducing your monthly payments. Visit Credible to find your personalized interest rate without affecting your credit score.

US CONSUMERS SWAP CREDIT CARDS FOR OTHER FINANCING OPTIONS: J.D. POWER

Federal Reserve likely to keep raising rates, expert says

The "hotter-than-expected" inflation numbers mean that the Federal Reserve is likely to "stay the course with interest rate increases," according to Robert R. Johnson, Ph.D., CFA, CAIA and a finance professor at Creighton University's Heider College of Business. 

"This Fed has repeatedly stated that they will be data dependent and today's data provides fuel to the Fed to be more hawkish regarding rate hikes," Johnson said. "Expect at least another 75 basis point hike in the target Fed funds rate following the meeting on Nov. 1-2."

The Federal Reserve raised interest rates by 75 basis points at its last meeting in September. The rate hike brought the federal funds rate to a targeted range of 3% to 3.25%, and the Fed said it remained "strongly committed to returning inflation to its 2% objective."

If you are looking for ways to cut back on your monthly expenses, paying down debt could be a good place to start. You could consider obtaining a personal loan to help consolidate your monthly payments and pay down debt at a lower interest rate. To see if this is the right option for you, you can contact Credible to speak to a loan expert and get all of your questions answered.

AMERICANS COUNTER CONSUMER PRODUCT 'SHRINKFLATION' WITH NEW SPENDING HABITS, SURVEY SAYS

Consumers face tough holiday season, expert says

Higher interest rates, inflation and an increased cost of living could make for a difficult holiday season, Johnson said.

"These higher prices will reduce demand for products and we will likely see softer retail numbers this holiday season," he said.

And if the Federal Reserve does indeed continue to raise rates, increased financing and borrowing costs will add to consumer expenses, according to Tomas J. Philipson, the Daniel Levin Chair of Public Policy at The University of Chicago.

"Both goods purchased for the holidays as well as buying them on credit will become more expensive than what was expected," Philipson said.

However, another expert predicted that goods and prices would likely moderate as retailers aggressively cut inventories. "Expect lots of sales at retailers during the holiday season," Gene Goldman, chief investment officer at Cetera Investment Management, said. 

Adobe Analytics released a forecast for online sales for November and December, which said "massive discounts" were expected for internet purchases this holiday season. The biggest discounts are expected to hit between Thanksgiving and Cyber Monday.

If you're looking to save money amid high inflation, you could consider refinancing your private student loans to a lower interest rate, reducing your monthly payment. Visit Credible to compare multiple student loan lenders at once and choose the one with the best interest rate for you.

Have a finance-related question, but don't know who to ask? Email The Credible Money Expert at moneyexpert@credible.com and your question might be answered by Credible in our Money Expert column.

Thu, 13 Oct 2022 08:46:00 -0500 Nora Colomer en-US text/html https://www.foxbusiness.com/personal-finance/september-inflation-rising-prices-federal-reserve
Killexams : Adobe Digital Price Index: Online Prices Fall 0.2% in September
  • Online prices fell 0.2% on an annual basis in September, while rising 0.8% month-over-month

  • Electronics and computer prices fell sharply, along with modest price decreases in toys and sporting goods

  • Grocery prices hit another record high, while pet products and tools/home improvement prices remained elevated

SAN JOSE, Calif., October 12, 2022--(BUSINESS WIRE)--Today, Adobe (Nasdaq:ADBE) announced the latest online inflation data from the Adobe Digital Price Index (DPI), powered by Adobe Analytics. In September 2022, online prices fell 0.2% year-over-year (YoY) while rising 0.8% month-over-month (MoM). In the month prior (Aug. 2022), online prices increased 0.4% YoY. In July 2022, e-commerce had entered deflation for the first time after 25 consecutive months of rising prices, dropping 1% YoY.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20221012005460/en/

Price Table (Graphic: Business Wire)

Prices for electronics, the largest category in e-commerce with 18.6% share of spend in 2021, fell sharply and decreased 11.3% YoY (down 1.2% MoM). This is a greater YoY decrease than August (down 10% YoY) and July (down 9.3% YoY). Prices for computers also fell significantly and decreased 14.1% YoY (down 1.9% MoM), greater than the month prior when prices fell 12.6% YoY. The September price decreases for electronics and computers are both record lows in 2022.

Prices for food have remained high, with grocery prices rising 14.3% YoY (up 0.8% MoM), another record YoY high and the largest increase of any category. Prices for pet products also remain elevated, increasing 11.8% YoY (up 0.01% MoM). Other categories that saw prices jump in September include tools/home improvement (up 10.5% YoY, up 0.3% MoM) and apparel (up 4.7% YoY, up 6.6% MoM)—another major category in e-commerce, second only to electronics.

The DPI provides the most comprehensive view into how much consumers pay for goods online, as e-commerce expands to new categories and as brands focus on making the digital economy personal. Powered by Adobe Analytics, it analyzes one trillion visits to retail sites and over 100 million SKUs across 18 product categories: electronics, apparel, appliances, books, toys, computers, groceries, furniture/bedding, tools/home improvement, home/garden, pet products, jewelry, medical equipment/supplies, sporting goods, personal care products, flowers/related gifts, non-prescription drugs and office supplies.

In September, 11 of the 18 categories tracked by the DPI saw YoY price increases, with groceries rising the most. Price drops were observed in seven categories: electronics, jewelry, books, toys, flowers/related gifts, computers and sporting goods.

Eight of the 18 categories in the DPI saw price increases MoM. Price drops were observed across ten categories including electronics, personal care products, jewelry, books, furniture/bedding, toys, home/garden, appliances, computers and sporting goods.

Notable Categories in the Adobe Digital Price Index for September:

  • Electronics: Prices were down 11.3% YoY (down 1.2% MoM), falling faster than pre-pandemic levels when electronic prices fell 9.1% YoY on average between 2015 and 2019. Prices have fallen consistently since Dec. 2021 (down 2.6% YoY) and accelerated in accurate months (down 10% YoY in August, down 9.3% YoY in July).

  • Computers: Prices were down 14.1% YoY (down 1.9% MoM), the biggest drop since the beginning of the COVID-19 pandemic in March 2020. Computer prices have fallen online for 21 consecutive months, and now outpace pre-pandemic levels when prices fell 9.2% on average between 2015 and 2019.

  • Groceries: Prices continued to surge and rose 14.3% YoY (up 0.8% MoM), more than any other category. It is a new record on an annual basis, following a series of record highs: 14.1% YoY increase in August, 13.4% YoY increase in July, 12.4% YoY increase in June. Grocery prices have risen for 32 consecutive months, and it remains the only category to move in lockstep with the Consumer Price Index on a long-term basis.

  • Pet Products: Prices were up 11.8% YoY (up 0.01% MoM), slightly below the record YoY high in the month prior (up 12.7% YoY in August). Online inflation for pet products has now been observed for 29 consecutive months, as pet ownership surged during the COVID-19 pandemic and demand for related goods remains high.

Methodology

The DPI is modeled after the Consumer Price Index (CPI), published by the U.S. Bureau of Labor Statistics and uses the Fisher Price Index to track online prices. The Fisher Price Index uses quantities of matched products purchased in the current period (month) and a previous period (previous month) to calculate the price changes by category. Adobe’s analysis is weighted by the real quantities of the products purchased in the two adjacent months.

Powered by Adobe Analytics, Adobe uses a combination of Adobe Sensei, Adobe’s AI and machine learning framework, and manual effort to segment the products into the categories defined by the CPI manual. The methodology was first developed alongside renowned economists Austan Goolsbee and Pete Klenow.

Adobe Analytics is part of Adobe Experience Cloud, which over 85% of the top 100 internet retailers in the U.S.* rely upon to deliver, measure and personalize shopping experiences online.

About Adobe

Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

*Per the Digital Commerce 360 Top 500 report (2021)

© 2022 Adobe. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe in the United States and/or other countries. All other trademarks are the property of their respective owners.

View source version on businesswire.com: https://www.businesswire.com/news/home/20221012005460/en/

Contacts

Public relations contacts
Kevin Fu
Adobe
kfu@adobe.com

Bassil Elkadi
Adobe
belkadi@adobe.com

Wed, 12 Oct 2022 00:00:00 -0500 en-US text/html https://www.yahoo.com/lifestyle/adobe-digital-price-index-online-120000971.html
Killexams : Adobe’s AI analytics play, VideoAmp by the second, and more on Harry Styles’ mega fame: Datacenter Weekly

Welcome to Ad Age Datacenter Weekly, our data-obsessed newsletter for marketing and media professionals.

Measuring advertising down to the second

“VideoAmp is rolling out second-by-second ad viewership as a deal currency, drawing on experience with Paramount’s BET as an early adopter measuring viewership not only of commercials but also longer-form branded content during its BET Awards last summer,” Ad Age’s Jack Neff reports.

The details: VideoAmp’s measurement, Neff notes, “combines input from smart TVs and cable or satellite set-top boxes covering more than 39 million homes.”

Essential context: “Second-by-second reporting for TV—in all its many forms—is still relatively rare for use as currency in deals, as ratings from Nielsen are still done based on average commercial minute viewing across programs or commercial pods,” Neff notes. “But Nielsen last year announced plans to roll out individual commercial measurements (still planned as part of the rollout of Nielsen One later this year, a spokesman said). And other measurement firms—including Comscore and iSpot.tv—previously have touted their ability to measure ads on a second-by-second basis.”

Keep practicing here.

Adobe brings AI to marketing mix modeling

“Adobe is launching a marketing mix modeling service that uses artificial intelligence to assess return on investment in weeks rather than the months it typically takes for such analytics,” Ad Age’s Jack Neff reports.

The details: “Marketers can use the tool, which will be generally available as part of the Adobe Experience Cloud, to adjust media and marketing plans on the fly, or at least within a month or quarter, rather than taking a retrospective look at what happened in the past to adjust future spending.”

Essential context: “Adobe’s move comes as marketing mix modeling (MMM) enjoys a renaissance after years of losing ground to multi-touch attribution (MTA),” Neff adds. “Making the AI tool available across an already huge base of Adobe could fuel the growth of MMM further.”

Keep practicing here.

More Harry Styles data

After we ran an item last week titled “Harry Styles’ mega fame by the numbers,” a bunch of Datacenter Weekly readers told us that they knew Styles was popular, but didn’t realize he was that popular. Well, folks, brace yourself for a few more bullet points:

• With Styles’ single “As It Was” having racked up 15 consecutive weeks at No. 1 on the Billboard Hot 100 singles chart, he is now the longest-reigning British artist to hold that distinction, having dethroned Elton John, whose 1997 “Candle in the Wind” spent 14 weeks at No. 1.

• The 2021 portion of Styles’ continuing “Love on Tour” stadium concert tour grossed nearly $95 million from 720,000 tickets sold across 42 shows—but the artist’s momentum has only accelerated since then. Last year, for instance, Styles was able to sell out New York City’s Madison Square Garden for five nights, but in returning to the iconic venue this past August, he sold out 15 nights (as we noted last week). But there’s more—much more: The 2022 leg of “Love on Tour” includes not only an additional 42 North American shows (which started in August and continue through November), but the 23 shows he played in Europe in July and August, as well as 14 shows coming up in Latin America in November and December.

• It’s entirely reasonable to expect that “Love on Tour” will bring in at least an additional $155 million or so by the end of 2022, which would bring the combined 2021-2022 gross above the quarter-billion-dollar mark. (Side note: “Love on Tour” continues in 2023 with dates in Australia—and Europe once again.)

A post-cookie data glossary

ICYMI: Privacy sandbox. Seller-defined audiences (SDAs). Match rate. Conversions API (CAPI) ...

If you want quick, no-nonsense definitions of those terms (and others), head over to “Post-cookie data glossary—key words and terms marketers need to know,” from Ad Age’s Garett Sloane.

Previously: “12 ad tech and data executives leading the cookieless evolution,” also from Ad Age’s Sloane.

Ad Age Leading National Advertisers 2022

In his introduction to the Ad Age Leading National Advertisers 2022 report, Ad Age Datacenter’s Bradley Johnson reports that advertisers scored “the second-biggest spending gain on record” in 2021, marking “an extraordinary turnaround from the pandemic plunge in 2020. Spending has continued to grow in 2022, though budgets could come under pressure as marketers grapple with inflation, rising interest rates and slumping consumer confidence amid escalating expectations of a recession.”

There’s a lot to LNA 2022—so the Datacenter team has come up with multiple entry points for you to make your own deep dive. To wit:

“LNA 2022—10 most-advertised brands in the U.S., ranked”
“LNA 2022—Will ad spending rise in the (coming) recession? It’s happened before”
“LNA 2022—25 biggest U.S. advertisers, ranked”
“LNA 2022—U.S. market leaders and category rankings”
“LNA 2022—Big spending gains and cuts”
“LNA 2022—What comes next after 2021's ad spending surge”
“LNA 2022—Ad spending by medium, category and advertiser”

The newsletter is brought to you by Ad Age Datacenter, the industry’s most authoritative source of competitive intel and home to the Ad Age Leading National Advertisers, the Ad Age Agency Report: World’s Biggest Agency Companies and other exclusive data-driven reports. Access or subscribe to Ad Age Datacenter at AdAge.com/Datacenter.

Ad Age Datacenter is Kevin Brown, Bradley Johnson and Joy R. Lee.

This week’s newsletter was compiled and written by Simon Dumenco.

Fri, 07 Oct 2022 07:01:00 -0500 en text/html https://adage.com/article/datacenter/adobes-ai-analytics-play-videoamp-second-harry-styles-mega-fame/2440406
Killexams : Big Discounts Expected For Holiday Shopping Killexams : Experts From Adobe Analytics Say Consumers Can Expect A Big Increase In Discounts For This Year's Holiday Shopping Season - CBS News Live Video - CBS Philadelphia

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Mon, 10 Oct 2022 15:09:00 -0500 en-US text/html https://www.cbsnews.com/philadelphia/live/video/20221011015023-experts-from-adobe-analytics-say-consumers-can-expect-a-big-increase-in-discounts-for-this-years-holiday-shopping-season/
Killexams : Read the exact 2-page media kit a content creator used to earn 6 figures from brand deals this year
  • 27-year-old Joel Bervell is a medical student and content creator at Washington State University.
  • He breaks down racial biases in healthcare to a combined 593,000 followers on social media.
  • Here's the media kit that's helped him land deals with companies like Neutrogena and Meta. 

Joel Bervell's parents, who immigrated to the United States from Ghana, always joked with him that there were only three acceptable career choices: medicine, law, and engineering.

Although the 27-year-old did choose to pursue medicine and is now training to become a doctor at Washington State University, he didn't anticipate an additional career as a content creator.

Labeling himself as social media's "medical mythbuster," Bervell has almost 475,000 followers on TikTok and 118,000 followers on Instagram. His content primarily focuses on racial disparities in healthcare, breaking down concepts like how Black women are more likely to die during childbirth and the racial bias in forehead thermometers.

"When my videos started exploding, I realized that there's an open market for me to talk about health equity issues," he told Insider. "I think medicine is hard for a lot of people to understand, but when you can show what it actually looks like, then it begins to actually make sense."

Since January 2022, he's made $210,530 from paid opportunities with brands like Neutrogena, Google, and Meta, according to documentation Verified by Insider. A key factor in landing some of these deals has been a media kit he first created in 2021, which he calls his "influencer resume."

In the two-page document, he includes a bio, engagement analytics, audience makeup, and links to previous news coverage and partnerships to showcase the value he would bring to a potential brand deal.

Bervell charges a minimum of $4,000 per video, and he negotiates with brands directly via email since he doesn't have an agent or manager. He charges that minimum rate based on a guideline he stumbled across when he first started making money from social media — charge 1% of your following. For example, when he had 50,000 followers on TikTok, he charged brands a minimum of $500. 

"I'm a medical student with a quarter of a million dollars in debt," he said. "This is a way to sustain my lifestyle and get paid while also doing what I love."

One of the biggest deals he's been able to secure with the media kit was a partnership with Neutrogena earlier this year. The skincare, hair, and cosmetics line owned by Johnson & Johnson paid him to create Instagram Reels and TikToks alongside other types of content.


Here's the latest version of his media kit:

The first page of Bervell's media kit is an intro to Bervell

Page 1 of Bervell's media kit.
Joel Bervell

This page reads:

ABOUT JOEL

Joel Bervell is a medical student, digital educator, and internationally recognized public speaker on health equity. He is working to right the racial injustice and lack of healthcare access in the United States by harnessing the power of social media. An advocate for health equity, social justice, and anti-racism in medicine, Joel teaches his audience of  over 500K individuals on social media about disparities that continue to manifest in medicine.

He has been invited to speak at Congressional Hearings, Google, the U.S. Food and Drug Administration, SXSW, and more. His local and national exposure include NPR, Yahoo News, and published academic work in the Journal of Bone and Joint Surgery. In 2021 he was named to TikTok's inaugural Discover List and selected as the 2021 Voice of Change.

He is an appointed member of the White House's Healthcare Leaders in Social Media Roundtable, an NMQF 2022 40 Under 40 Leader in Minority Health, and a member of the World Health Organization's Operation Fides.

117K+ Instagram (verified) Followers 

473.7K TikTok Followers

15.8M+ TikTok Likes

BRAND PARTNERSHIPS

 White House, BET, Neutrogena, Gushers, Listerine, Samsung, Meta, American Medical Association, American Lung Association, TikTok for Black Creatives, Quizlet, SketchyMedical, Osmosis Med, Verb, Energy, Visual Dx, GetVaccineAnswers, MoleculeSleep, Snibbs, LandauScrubs, DoctorGoals, bold.org, Forage

MEDIA ARTICLES

NPR: How a medical student is using TikTok to bridge racial health disparities

Yahoo: Joel Bervell TikTok's Medical Mythbuster, brings racial disparities in medicine to light

Smithosonian Channel: Cyclebreakers - Joel Bervell

Brut Media: Design Bias, Explained

King 5: 'Fauci Effect', a likely cause of applicant

Unlike many creators who hire designers or use Adobe or Canva, Bervell created the first version of his media kit using Apple Pages when he was part of the incubator program TikTok for Black Creatives in February 2021. One of the assignments in the three month course was to design a brand kit, and he googled what other media kits were like to get inspiration.

"Visual components matter more than you think," he said. "Blue is more calm and trusting, and I wanted to get that trust from brands as a medical professional." 

The decision of where to place the information  is based on Bervell anticipating what questions brands would ask him if he was in a meeting with them in person.

He begins with his bio, which helps lay out ways he can partner with a brand besides content creation, such as consulting. He then moves on to his following, followed by news outlets he's been featured in and the partnerships he's already done.

Bervell then dives deeper into his audience

Page 2 of Bervell's media kit.
Joel Bervell

The second page of the media kit goes into the analytics. 81% of Bervell's audience identifies as female, and 78% of viewers come from the US. In the 60-day period in question (March 12 to May 10), he gained 70,700 followers, garnered 6.4 million video views, and 1.4 million likes.

He uses the built-in analytics tools that Instagram and TikTok provide to gather this data, but also goes a step further and reads every comment on his Reels and TikToks to better understand who follows him, why they do so, and what they want to see next.

"Sometimes, you have to do the hunt yourself," he said. "A lot of people self-identify their careers in the comments, so it helps me understand what they want. I use that when I'm pitching brands."

The slide lists physicians, nurses, health professionals, students, and medical students as some of Bervell's followers.

He ends his media kit with videos that showcase the versatility of his content instead of the ones with the highest engagement. He made this choice so that brands can see that a variety of formats — talking, not talking, following the guidelines of a sponsored post, and more — perform well for him. 

Wed, 28 Sep 2022 05:05:00 -0500 en-US text/html https://www.businessinsider.com/creator-media-kit-helped-a-med-student-land-brand-deals-2022-9
Killexams : IIM Bangalore Summer Placements: All Students Of 2021-23 Class Get Offers
IIM Bangalore Summer Placements: All Students Of 2021-23 Class Get Offers

A total of 542 offers have been made by recruiters to 513 students, IIM Bangalore said

New Delhi:

All students of the 2021-23 PGP and PGP-BA class of the Indian Institute of Management (IIM) Bangalore who participated in the summer placements have received job offers, the institute said. A total of 542 offers have been made by recruiters to 513 students, it said.

“This is one of the best summer placements we had in the accurate years. There is a clear signal from the recruiters that the economy is reviving, and the industry is looking for talent in large numbers to manage the post pandemic market,” Professor U Dinesh Kumar, Chairperson, Career Development Services, said.

IIMB PGP Placements

Consulting companies made 181 offers to the IIMB students. These include 33 offers by Accenture, Bain & Company (22) and The Boston Consulting Group (22). Other top recruiters include Kearney (15), McKinsey & Company (13), Tata Consultancy Services (12), Alvarez & Marsal (8), PricewaterhouseCoopers (8), Ernst & Young (7), GEP Consulting (7), NRI Consulting (7), Strategy& (5). Other recruiters included Auctus Advisors (4), Arthur D. Little (3), Miebach Consulting (3), KPMG (2), and LEK Consulting (1).

Top recruiters in the information technology and IT product management domain, who made 41 offers, are Microsoft (13), Samsung (6), Walmart Global Tech (6), Visa Inc. (4), InfoEdge (3), UHG Optum (3), Adobe (2), Atlassian (1), and others (3).

The 42 offers made in the combined bucket of e-commerce, and Operations include Amazon (29), Flipkart (5), Uber (4), Myntra (2), and others (2).

Eighty four offers in the Finance domain. Among banks, Goldman Sachs made the maximum of 16 offers followed by Citibank (7), Avendus Capital (4), Barclays (4), Deutsche Bank (4), JP Morgan (3), Arpwood Capital (2), Blackstone (2), HSBC (2), Bank of America (1), CDC Group (1), Credit Suisse (1), Gaja Capital (1), Morgan Stanley (1), Standard Chartered (1) are the top recruiters.

Conglomerates made 76 offers in general management positions with Adani Group leading with 7 offers followed by Tata Administrative Services (6), Aditya Birla Group (5), Vedanta (5), Reliance (4), Bajaj Finserv (3), CK Birla (3), NPCI (3), Capgemini (2), Hinduja Group (2), Jindal Steel (2), True North (2), JSW (1), Piramal (1), and others(30).

Sales and Marketing students received 99 offers from consumer goods firms like Nestle (8), Pidilite (7), Samsung (6), Asian Paints (5), HUL (5), Disney-Star (4), AB InBev (3), Saint Gobain (4), Tata Sky (4), Jubilant (3), Pernod Ricard (3), Philips India (3), Wipro Consumer Care (3), Kimberly-Clark (3), Baja Auto (2), Colgate-Palmolive (2), Mondelez (2), Coca-Cola (1), Dabur (1), ITC (1), and others (29).

“Analytics roles received 19 offers with major recruiters including American Express (7), FinIQ (2), and others (10). Some of the leading start-ups that offered internships included Navi Technologies (11), Unacademy (9), Byju’s (6), Udaan (3), LatentView Analytics (1), Licious (1), Purplle (1), and Swiggy (1),” according to an official statement.

MBA - Business Analytics (PGP-BA) Placements

PGP Business Analytics students received offers in the domains of Consulting, Analytics, Product Management, Business Intelligence, Marketing and Business Strategy across sectors like Management Consulting, BFSI, Conglomerate, E-Commerce, anf Ed-Tech.

Recruiters include Accenture Strategy, Arthur D Little, Aditya Birla Group, American Express, Bain & Company, Colgate Palmolive, Ernst & Young, FinIQ, GEP, Goldman Sachs, JP Morgan, Kearney, Latent View Analytics, McKinsey & Company, Navi, NPCI, Philips, Reliance Nippon, Samsung, Tata Sky, Titan, Unacademy & Walmart.

“The PGP-BA cohort, alongside PGP, has secured offers from top companies. Many marquee recruiters offered exclusively crafted roles in the Business Analytics domain,” Tapas Ranjan Pati, Manager – Career Development Services, said.

Tue, 16 Nov 2021 20:15:00 -0600 en text/html https://www.ndtv.com/education/iim-bangalore-summer-placements-all-students-of-2021-23-class-get-offers
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