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Exam Code: 1Z0-216 Practice test 2022 by Killexams.com team
Oracle E-Business Suite R12: General Ledger and Receivables Fundamentals
Oracle Fundamentals guide
Killexams : Oracle Fundamentals guide - BingNews https://killexams.com/pass4sure/exam-detail/1Z0-216 Search results Killexams : Oracle Fundamentals guide - BingNews https://killexams.com/pass4sure/exam-detail/1Z0-216 https://killexams.com/exam_list/Oracle Killexams : Oracle NetSuite Accounting Software Review
  • Oracle NetSuite is an enterprise resource planning (ERP) platform that comes with a robust financial management solution.
  • Its pricing is customized for each user based on the needs and circumstances of your business.
  • Oracle NetSuite is ideal for midsize businesses, manufacturers and companies that need advanced features.
  • This article is for entrepreneurs considering implementing Oracle’s NetSuite ERP platform as their financial management and accounting solution.

As your business grows, you may invest in a greater number of software solutions to keep your operations moving forward. Businesses that reach this point often find it’s easiest to streamline all of their systems ‒ including accounting and financial management ‒ into one convenient enterprise resource planning (ERP) platform like Oracle NetSuite.

Oracle NetSuite

Affordable pricing 1.0/2.0
Free trial 1.5/2.0
Robust integrations 2.0/2.0
Invoicing and bill pay 2.0/2.0
Mobile app 2.0/2.0
Editor’s score 8.5/10

As part of its robust ERP offering, Oracle NetSuite offers an intuitive cloud financial management solution that allows businesses to track their financial data and automate many essential accounting functions. Like any highly-rated accounting software, it offers reporting, planning, and billing features and easily integrates with other software, including Oracle’s suite of business solutions. It can also be used seamlessly with multiple currencies, so it’s a great option for growing companies with a global customer base.

If your business wants to expedite its accounts receivable and payable, accelerate deal closings, and keep up with financial compliance obligations, while taking advantage of a full suite of powerful business management features, Oracle NetSuite is an ideal accounting solution within an ERP platform.

Oracle NetSuite Summary

Base price $999 per month
Invoicing and payments Yes
No. of clients supported Unlimited
Free trial No

Pricing

Because they can perform a wide range of complex business management functions, ERP platforms are typically priced on a custom basis. Factors such as business size, annual revenue and desired features all affect the cost of the software. Oracle NetSuite is no different, and to get an accurate price estimate, you’ll need to contact an Oracle sales representative. The sales rep will walk you through all the available features of the platform, including inventory management, financial management, point of sale, customer relationship management (CRM) and human capital management software

Based on our research, Oracle NetSuite pricing includes a $999 monthly licensing fee, plus a per-user fee that starts at $99 a month. While this base price can be used as an estimate, your costs may vary significantly depending on your specific business needs.

Because of its high price point, Oracle NetSuite is likely not well suited for a smaller business with simple accounting and bookkeeping needs. However, if your business is growing internationally and you anticipate needing an ERP platform to manage everything, this can be an excellent accounting solution that sets you up for financial success as your company grows. Thanks to NetSuite’s integrated ecosystem, you can save time and money that would otherwise be spent managing multiple software solutions from different vendors.

Key takeawayKey takeaway: Oracle NetSuite’s price varies depending on the different software modules required, the size of your business, its annual revenue and the number of orders your company processes.

Accounting Features

Oracle NetSuite’s financial management solution offers a wide range of useful accounting features. Here’s more about how NetSuite can help growing businesses:

Finance and Accounting

With Oracle NetSuite, your business can seamlessly combine its core finance and accounting functions with strong compliance management. This ERP’s financial management solution offers real-time access to your financial data to help you drill into important details, resolve delays, and generate compliance statements and disclosures for your stakeholders.

NetSuite provides the following basic accounting functions to streamline and simplify your financial processes:

Billing

Whether your business operates on a transaction, subscription, usage-based or hybrid model, Oracle NetSuite can help you manage your billing operations. It fully integrates into the platform’s advanced revenue management and compliance functions.

Revenue Recognition

Businesses with financial reporting obligations can use NetSuite to easily comply with accounting standards, including ASC 605, 606 and IFRS 15. Using the platform’s rule-based event-handling framework, you can easily automate numerous revenue management and reporting functions, such as forecasting, allocation, recognition, reclassification and auditing.

Financial Planning and Reporting

NetSuite’s planning, budgeting and forecasting functions allow your business to plot out its financial future based on real-time analytics. Use your business data to forecast revenue, plot out what-if scenarios and develop accurate budgets. Oracle’s powerful reporting and analytics tools also allow you to gain a more complete picture of your business at any time to make better informed decisions about your finances.

NetSuite’s mobile app enables you to manage your accounting needs while you’re on the go.

Source: Oracle NetSuite

Global Account Management and Consolidation

If your business plans to expand its borders and go global, you need a financial management solution that helps you manage your international transactions and compliance obligations. Oracle NetSuite’s powerful financial engine gives you maximum transparency and visibility into your business across countries and in real time so you can manage your operations at the local and global level.

To make it easier to run an international business, NetSuite offers a variety of language interfaces to overcome language barriers and a multicurrency management system that supports over 190 different forms of currencies and automatically accounts for the current exchange rate for real-time conversion.

Governance, Risk and Compliance

With Oracle NetSuite, your business will always be audit-ready. This ERP platform supports your company’s governance, risk, and compliance (GRC) programs so you can handle increasingly complex regulatory, operational, and compliance challenges as you scale.

The platform can also establish a sustainable risk management and compliance process for your company so you can anticipate major risks before they happen.

Integrations

Oracle NetSuite offers seamless integration with all its ERP solutions and integrates with many leading business software providers. If you use other vendors to manage your operations, you can use NetSuite’s open APIs to introduce new integrations.

To take advantage of these integrations, businesses can hire a NetSuite dedicated implementation team for an additional fee. The team not only helps set up the ERP platform itself, but also assists with any additional integrations and project management planning.

Netsuite provides business owners with access to all their business data in one central location.

Source: Oracle NetSuite

ERP Features

Want to use Oracle NetSuite as part of a larger ERP solution? Your financial management processes will integrate seamlessly with Oracle’s full suite of products. This is helpful if you’re trying to gain a more holistic view of your business’s financial transactions, budgets and forecasts.

Here are a few additional useful functions you’ll find within Oracle NetSuite.

Order Management

Stay on top of your warehouse ordering. This solution helps you ensure ideal quantities of each item you sell by automatically analyzing historical sales and logistics data. NetSuite can determine the best reordering time frame for each product and replenish stock to an optimal threshold when it runs low.

Production Management

NetSuite helps companies with every sales or work order while providing real-time visibility into every step of the production process. This ERP’s end-to-end manufacturing software solution can help you run your entire business and make better-informed decisions.

Supply Chain Management

NetSuite helps you seamlessly manage each point in your supply chain, regardless of where your physical product is manufactured or stored.

Warehouse and Fulfillment

NetSuite helps businesses with inbound logistics, outbound logistics, and inventory management, streamlining your warehousing operations and helping you minimize costs for on-time delivery. The built-in warehouse management solution enables you to manage your distribution operations using customized user-defined strategies and advanced real-time updates and integrations.

NetSuite’s one-click capabilities make it easy to drill down into operations directly from the dashboard.

Source: Oracle NetSuite

Procurement

With Oracle NetSuite, it’s easy to purchase goods and services for your business quickly and at the best prices. Real-time information helps you better understand your company spend and vendor performance while automation and workflow integrations deliver a more accurate procure-to-pay process.

Human Capital Management

Manage your team and your human resources processes with NetSuite’s HCM solution, SuitePeople. This solution allows you to streamline employee onboarding and information collection for new hires while also giving visibility into your workforce operations.

Did you know?Did you know? Oracle NetSuite offers several key tools that are critical for financial management, including basic accounting functions, billing, revenue recognition, planning and reporting, GRC, and more.

Oracle NetSuite Pros

For growing international businesses, Oracle NetSuite offers a robust, all-in-one ERP solution that puts your most valuable business data into a single platform. NetSuite’s full product suite allows your organization’s various departments and systems to operate harmoniously and in real time so every person in your company is always up to date.

Key takeawayKey takeaway: Oracle NetSuite provides just about every feature you could want in an ERP, allowing for a seamless single solution for managing all your operations.

Oracle NetSuite Cons

In terms of accounting software, NetSuite may be prohibitively expensive for smaller businesses. Additionally, it may offer far more functionality than your business needs at this point in its growth, and you don’t want to pay for features you’ll never use.

Ultimately, NetSuite is ideal for midsize and large businesses operating a complex operation, as this ERP solution performs best when all of the modules are used in conjunction with one another.

TipTip:The high price tag of Oracle NetSuite may be too much for small businesses with less complex financial management needs.

Customer Service

Oracle NetSuite delivers top-notch customer service across its entire ERP platform, including its financial management solution. The company’s educational resources deliver users the opportunity to learn about NetSuite’s full range of products and stay updated on any new features or capabilities.

NetSuite offers 24/7, real-time support for industries via phone, email and a built-in chatbot on its website. The automated chat functionality can answer simple FAQs or connect you with a customer service representative.

Key takeawayKey takeaway: Oracle NetSuite’s customer service is on a par with what you would expect from a world-class ERP solution, so you can count on being able to find answers to your questions and concerns.

Mon, 10 Oct 2022 12:01:00 -0500 en text/html https://www.businessnewsdaily.com/oracle-netsuite-review.html
Killexams : Oracle Lays Off 201 Employees In California

Cloud News

David Harris

The cuts affected workers at Oracle offices in Redwood City, Calif., home to the tech giant’s former headquarters. The jobs that were affected included data scientists, application developers, marketing specialists and software developers.

 ARTICLE TITLE HERE

Oracle has laid off more than 200 of its workers in California months after reports surfaced that the tech giant was considering “thousands” of job cuts on the heels of its $28 billion Cerner acquisition.

The Austin, Texas company cut 201 jobs in total on Oct. 3 from its Redwood City, Calif. office, according to its Worker Adjustment and Retraining Notification (WARN) filed in California. The job cuts took effect Oct. 3 and was received by the California Employment Development Department Sept. 30, according to the WARN.

In a letter to the state obtained by CRN, Oracle said the layoffs would be permanent and said that its Redwood Shores campus would not be closing as a result of the job cuts. Oracle formerly housed its headquarters in Redwood City, but moved it to Austin at the end of 2020.

Among the jobs cut in this round, according to the Aug. 4 letter to the state from Anje Dodson, senior vice president of human resources at Oracle: data scientists, application developers, marketing specialists and software developers.

CRN has reached out to Oracle for comment.

As of this past May, Oracle employed approximately 143,000 full-time employees, of which about 48,000 are based in the U.S. and the rest internationally, according to a regulatory filing.

Oracle closed its acquisition of healthcare digital information system provider Cerner in June. The company began to notify employees of layoffs in early August, according to a report in The Information at the time. That matches with the date on the WARN notice, which states that this crop of employees received notification about the layoffs on August 4.

The company is the No. 1 employer in Redwood City, Calif. with over 6,500 workers there, according to the city.

Thu, 13 Oct 2022 06:05:00 -0500 en text/html https://www.crn.com/news/cloud/oracle-lays-off-201-employees-in-california
Killexams : Oracle Releases Java 19

New release delivers seven JDK Enhancement Proposals to increase developer productivity, Boost the Java language, and enhance the platform's performance, stability, and security

Java 19's key capabilities to be showcased at JavaOne 2022 in Las Vegas on October 17-20

AUSTIN, Texas, Sept. 20, 2022 /PRNewswire/ -- Oracle today announced the availability of Java 19, the latest version of the world's number one programming language and development platform. Java 19 (Oracle JDK 19) delivers thousands of performance, stability, and security improvements, including enhancements to the platform that will help developers Boost productivity and drive business-wide innovation. Oracle will showcase the latest capabilities in Java 19 at JavaOne 2022, taking place October 17-20 in Las Vegas, and via a keynote broadcast airing on dev.java/ at 9:00 a.m. PT on Tuesday, September 20.

(PRNewsfoto/Oracle)

"Our ongoing collaboration with the developer community is the lifeblood of Java. As the steward of Java, Oracle is steadfastly committed to providing developers and enterprises with the latest tools to help them create innovative apps and services," said Georges Saab, senior vice president of development, Java Platform and Chair, OpenJDK Governing Board, Oracle. "The powerful new enhancements in Java 19 are a testament to the monumental work across the global Java community."

The latest Java Development Kit (JDK) provides updates and improvements with seven JDK Enhancement Proposals (JEPs). Most of these updates are to be delivered as follow-up preview features improving on functionality introduced in earlier releases.

JDK 19 delivers language Improvements from OpenJDK project Amber (Record Patterns and Pattern Matching for Switch); library enhancements to interoperate with non-Java Code (Foreign Function and Memory API) and to leverage vector instructions (Vector API) from OpenJDK project Panama; and the first previews for Project Loom (Virtual Threads and Structured Concurrency), which will drastically reduce the effort required to write and maintain high-throughput, concurrent applications in Java.

"Java developers are increasingly seeking tools to help them efficiently build highly functional applications for deployment in the cloud, on-premises, and in hybrid environments," said Arnal Dayaratna, research vice president, software development, IDC. "The enhancements in Java 19 deliver on these requirements and illustrate how the Java ecosystem is well-positioned to meet the current and future needs of developers and enterprises."

Oracle delivers new Java Feature releases every six months via a predictable release schedule. This cadence provides a steady stream of innovations while delivering continuous improvements to the platform's performance, stability, and security, helping increase Java's pervasiveness across organizations and industries of all sizes.

The most significant updates delivered in Java 19 are:

Updates and Improvements to the Language

  • JEP 405: Record Patterns (Preview): Enables users to nest record patterns and type patterns to create a powerful, declarative, and composable form of data navigation and processing. This extends pattern matching to allow for more sophisticated and composable data queries.

  • JEP 427: Pattern Matching for Switch (Third Preview): Enables pattern matching for switch expressions and statements by permitting an expression to be tested against a number of patterns. This allows users to express complex data-oriented queries concisely and safely.

Library Tools

  • JEP 424: Foreign Function and Memory API (Preview): Enables Java programs to more easily interoperate with code and data outside of the Java runtime. By efficiently invoking foreign functions (i.e., code outside the Java Virtual Machine [JVM]), and by safely accessing foreign memory (i.e., memory not managed by the JVM), this API enables Java programs to call native libraries and process native data via a pure Java development model. This results in increased ease-of-use, performance, flexibility, and safety.

  • JEP 426: Vector API (Fourth Incubator): Enables superior performance compared to equivalent scalar computations by expressing vector computations that reliably compile at runtime to vector instructions on supported CPU architectures.

Ports

Project Loom Preview/Incubator Features

  • JEP 425: Virtual Threads (Preview): Dramatically reduces the effort of writing, maintaining, and observing high-throughput concurrent applications by introducing lightweight virtual threads to the Java Platform. Using virtual threads allows developers to easily troubleshoot, debug, and profile concurrent applications with existing JDK tools and techniques.

  • JEP 428: Structured Concurrency (Incubator): Streamlines error handling and cancellation, improves reliability, and enhances observability by simplifying multithreaded programming and treating multiple tasks running in different threads as a single unit of work.

Driving Java Innovation in the Cloud

The Java 19 release is the result of extensive collaboration between Oracle engineers and other members of the worldwide Java developer community via the OpenJDK Project and the Java Community Process (JCP). In addition to new enhancements, Java 19 is supported by Java Management Service – an Oracle Cloud Infrastructure (OCI) native service – that provides a single pane of glass to help organizations manage Java runtimes and applications on-premises or on any cloud.

Supporting Java Customers

The Oracle Java SE Subscription is a pay-as-you-go offering that provides customers with best-in-class support, entitlement to GraalVM Enterprise, access to the Java Management Service, and the flexibility to upgrade at the pace of their businesses. This helps IT organizations manage complexity, contain costs, and mitigate security risks. In addition, Java SE and GraalVM Enterprise are offered free of charge on OCI, enabling developers to build and deploy applications that run faster, better, and with unbeatable cost-performance on Oracle Cloud. 

Underscoring Java's popularity with the global developer community, Oracle is proud to recognize the one millionth completed Java certification. Java certifications help developers stand out as Java experts and raise their profiles with enterprises seeking to attract highly skilled Java professionals.

Additional Resources

About Oracle

Oracle offers integrated suites of applications plus secure, autonomous infrastructure in the Oracle Cloud. For more information about Oracle (NYSE: ORCL), please visit us at www.oracle.com.

Trademarks

Oracle, Java, and MySQL are registered trademarks of Oracle Corporation.

Cision

View original content to get multimedia:https://www.prnewswire.com/news-releases/oracle-releases-java-19-301627861.html

SOURCE Oracle

Tue, 20 Sep 2022 04:04:00 -0500 en-US text/html https://finance.yahoo.com/news/oracle-releases-java-19-151000595.html
Killexams : Oracle pays to make bribery charges go away


Only in America you can pay to make bribery charges go away 

Oracle has paid $23 million to the US Securities and Exchange Commission to settle corruption charges that subsidiaries in Turkey, United Arab Emirates and India used "slush funds" to bribe foreign officials to win business.

The SEC said Oracle violated provisions of the Foreign Corrupt Practices Act (FCPA) during a three-year period between 2016 and 2019.

The cash that was apparently set aside was to  paying foreign officials to attend technology conferences, which breaks Oracle's own internal policies and procedures.

SEC said that in some instances, it found Oracle staff at the Turkish subsidiary had spent the funds on taking officials' families with them on International conferences or side trips to California.

SEC investigator Charles Cain said: ""The creation of off-books slush funds inherently gives rise to the risk those funds will be used improperly, which is exactly what happened here at Oracle's Turkey, UAE, and India subsidiaries. This matter highlights the critical need for effective internal accounting controls throughout the entirety of a company's operations."

However, because Oracle wrote a cheque for its antics it does not have to admit or deny the findings of the SEC's investigation, it just has to promise not to do the thing it does not admit to, ever again.

Tue, 27 Sep 2022 21:01:00 -0500 Nick Farrell en-gb text/html https://www.fudzilla.com/news/55565-oracle-pays-to-make-bribery-charges-go-away
Killexams : 5 Faith Fundamentals

User’s Guide to Sunday, Oct. 2

Sunday, Oct. 2, is the 27th Sunday of Ordinary Time. Mass readings: Habakkuk 1:2-3; 2:2-4; Psalm 95:1-2, 6-7, 8-9; 2 Timothy 1:6-8, 13-14; Luke 17:5-10.

The readings for today’s Mass richly describe some essential qualities of faith. There are five fundamentals that can be seen:

Wanting: “The apostles said to the Lord, ‘Increase our faith’” (Luke 17:5-6). When we really want something (provided it is not an impossibility), we usually get it. That’s because we work at it and have a passion for it. Hence, the apostles ask for a deeper desire to know the Lord. 

Waiting: Today’s first reading speaks of our need to wait for the Lord’s action: “How long, O Lord? I cry for help but you do not listen! I cry out to you, ‘Violence!’ but you do not intervene. … Then the Lord answered … the vision still has its time, presses on to fulfillment, and will not disappoint; if it delays, wait for it, it will surely come, it will not be late” (Habakkuk 1:2-3; 2:2-4). 

Waiting is one of the great mysteries of the Christian life. Nevertheless, Scripture consistently tells us that we must learn to wait for the Lord and that there are blessings for those of us who do. 

Withstanding: Today’s second reading counsels us, “God did not deliver us a spirit of cowardice but rather of power and love and self-control ... [and] bear your share of hardship for the Gospel with the strength that comes from God” (2 Timothy 1:6-8). 

This passage tells us that life has difficulties and challenges. Becoming a Christian does not necessarily make things easier. 

In fact, things often get harder because we must endure the hatred and ridicule of the world. 

Thus a fundamental of the Christian faith is that we be able to withstand such trials with courage.

Working: Today’s Gospel teaches, “When you have done all you have been commanded, say, ‘We are unprofitable servants; we have done what we were obliged to do’” (Luke 17:6-10). The flesh expects, even demands, rewards. But God can never be indebted to us — never. 

If we have good works, they are not our gift to God; they are his gift to us.

Winning: We conclude with a reference back to the first reading: “For the vision still has its time, it presses on to fulfillment and it will not disappoint. 

If it delays, wait for it, it will surely come, it will not be late” (Habakkuk 2:3). See what the end shall be! It is true that we must want, wait, withstand, and work, but we do not do so for no reason. 

We have a cross to carry, but if we carry it with the Lord, we carry it to glory; for all those who walk with Jesus on the way of the cross, there is victory ahead. 

Even here in this life we already enjoy the fruits of crosses past. 

Our withstanding in the past has given us strength for today. Our waiting in the past has had its fulfillment and provides the hope that our current waiting will also have its fruit. 

Our past work, by God’s grace, has already granted benefits to us and to others.

If we want, wait, withstand, and work, we will win! I promise it to you in the Lord Jesus Christ.

Thu, 29 Sep 2022 22:14:00 -0500 en text/html https://www.ncregister.com/features/5-faith-fundamentals
Killexams : Critical Vulnerability in Oracle Cloud Infrastructure Allowed Unauthorized Access

A new vulnerability in Oracle Cloud Infrastructure (OCI) would allow unauthorized access to cloud storage volumes of all users, hence violating cloud isolation.

The flaw, discovered by secure cloud experts at Wiz in June and dubbed AttachMe, is now being discussed in a new advisory the company published today.

The company said that within 24 hours of being informed by Wiz, Oracle patched the flaw for all OCI customers without any customer action required.

However, in the technical write–up, Wiz senior software engineer Elad Gabay said that before it was patched, all OCI customers could have been targeted by an attacker with knowledge of the vulnerability.

“Any unattached storage volume, or attached storage volumes allowing multi–attachment, could have been read from or written to as long as an attacker had its Oracle Cloud Identifier (OCID), allowing sensitive data to be exfiltrated or more destructive attacks to be initiated by executable file manipulation,” Gabay explained.

According to the Wiz advisory, potential attacks resulting from a threat actor aware of this flaw included privilege escalation and cross–tenant access.

“We consider both potential attack paths quite feasible given that OCIDs are generally not treated as secrets. Numerous OCIDs of both block volumes and boot volumes of various environments, including those of major companies, can be found via a simple online search.”

According to the cloud security expert, the bug shows how crucial cloud tenant isolation is in any cloud infrastructure.

“Customers expect that their data isn’t accessible by other customers. Yet, cloud isolation vulnerabilities break the walls between tenants,” Gabay said. “This highlights the crucial importance of proactive cloud vulnerability research, responsible disclosure, and public tracking of cloud vulnerabilities to cloud security.”

More information about the patched Oracle vulnerability, including a technical demonstration, is available in Wiz’s technical post.

The disclosure comes days after a report by Snyk revealed almost 80% of organizations suffered a “severe” cloud security incident over the course of the last 12 months.

Tue, 20 Sep 2022 05:01:00 -0500 Alessandro Mascellino text/html https://www.infosecurity-magazine.com/news/flaw-in-oracle-cloud-unauthorized/
Killexams : The Fundamentals Of Influencer Marketing

What exactly is influencer marketing? How does it differ from other forms of advertising? And why should marketers care?

Influencer marketing has become a powerful tool for businesses looking to reach new audiences.

Marketers use various strategies to identify influential individuals and gain access to their followers.

In this article, we’ll discuss what influencer marketing is and the variable for incorporating influencer marketing into a brand’s strategy.

What Is Influencer Marketing?

Influencer marketing uses celebrities, athletes, bloggers, and other influential figures to market brands.

Influencers are those who have large social media followings and have the ability to influence their audience.

Brands use influencers to promote their product or service through paid advertisements, free giveaways, and endorsements. In addition, they can generate significant brand awareness and loyalty through paid or unpaid posts.

The goal is to get them to share valuable information and create excitement around a particular topic, product, or service. The key benefit for brands is that they reach a larger audience at a lower cost than traditional advertising methods.

The Right Influencer

However, this opportunity comes with some responsibility on the part of the brand.

Brands must be careful when choosing an influencer because it’s easy for them to fall in love with the idea of working with someone influential.

Unfortunately, without thorough background research, this can lead to a situation where a potentially ideal influencer promotes products that aren’t aligned with a brand’s values. Therefore, it’s important to ensure the influencer you want to work with aligns with your brand’s goals and values.

Influencer marketing also requires brands to pay influencers fairly. If you don’t pay your influencers what they deserve, they won’t promote your brand in the vision you want them to. Additionally, you can risk a potentially fruitful relationship.

Creating A Plan

When collaborating with an influencer, it’s essential to not just think of the total cost but the project’s goals and establish what you would like accomplished in the front end.

This can include a discovery call to plan out potential posts or how-to videos. Will you provide the content and supporting information, or will they? Of course, all this will affect the cost and time involved in creating the posts.

Influencer marketing has become one of the most effective ways to get people talking about your business online. It’s essential to know how to find the right influencers for your niche to ensure your message gets across.

Why We All Need Influencer Marketing & How We Can Use It

A study showed that in 2022 influencer marketing is set to reach $16.4 billion and 75% of brand marketers plan to include influencer marketing in this year’s strategy. This type of marketing is growing fast and doing well.

And this isn’t just for B2C brands, since 86% of B2B brands find influencer marketing a valuable strategy. That’s a considerable return on investment if you have the right approach.

If you’re only using traditional digital marketing (SEO, PPC, social media, etc.), you’re clearly missing out on a huge opportunity to increase your ROI.

It doesn’t matter if you’re an agency, brand, or business – everyone can benefit from trying influencer marketing.

Don’t believe me? You should. Influencer marketing is not “out of your league.” Here’s why.

Influencer Marketing For Agencies

How many clients does your agency have? That’s how many new influencing opportunities your agency has at its fingertips.

Agencies can use their clients, the ones they like and like them, to help promote their agency for them.

Think of it like receiving a referral or customer review.

If someone enjoys working with you and the business next door asks how they got so successful so quickly, they’re going to tell the next-door business all about your agency and how you helped them.

Case Studies & New Content

Capitalize on this process and ask your clients for video testimonials to become a part of your referral program (create one) and if you can use their results for case studies.

If you’ve been able to impact a client positively, they’re highly likely to approve you sharing the story of how you took them from one to 10.

Gather a dozen different case studies from your past and current clients to publish on your website, social pages, email newsletters, and ads. This isn’t only additional content but content your existing and new clients will appreciate.

You can also make the case study an appealing PDF and share it with the case study client for them to share among their peers.

If you help them reach their goals, they’ll love the PDF filled with graphics, charts, and impressive numbers to share with other business owners.

Trial By Error

Another way to utilize your clients for influencer marketing is to ask your clients to test out a new product.

If they’re a big client of yours, it’s appropriate to let them know that your agency is trying to innovate with all of the tech advances, and you want to try a new strategy or product with them as a test.

FREE Of Charge

If things work out with the test, woohoo! You’ve added another section to the contract. And you have a new service or product to charge for in the future.

If things don’t work out, you get insightful and honest feedback from the client and know how to fix the product or plan.

Brands

One of the most significant ways I see brands utilize influencer marketing is by partnering up with other brands.

Before I get too deep into this, I want to clarify that there are prominent corporate players like Sprint and Blue Apron. And they’re also individual brands like famous Instagram users and YouTube celebrities.

A brand can be an individual brand, like you trying to grow your role as a digital marketer in the industry. However, it can also represent a larger entity for cosmetics and skincare like Maybelline.

Now, back to the brands and the whole influencer marketing idea. Brands will partner together in campaigns to help widen their audience with influencer marketing.

They can use relevant brands in the same industry or reach out of the spectrum and partner with entirely different brands to increase their exposure to a new audience.

When you work with an influencer in a different industry, you get a level of influencer where you can capitalize on the new audience. Be strategic in who you reach out to and ask to partner up in a new influencing campaign.

Partnering with the wrong brand will profoundly impact your brand’s reputation and possibly ruin it.

Red Bull partnering with Coca-Cola for a new content campaign also wouldn’t be the best of ideas. On the one hand, Red Bull is heavily involved in extreme sports. But, they’ve chosen that angle due to their real product, an energy drink named Red Bull that essentially “gives you wings,” to be extreme.

Sure, the Red Bull athletes could do an incredible stunt riding a mountain bike down the ledge of the mountain holding both a Coca-Cola and a Red Bull can, but what would be the point?

It wouldn’t make sense because, technically, the two can be seen as competitors. They both are on-the-go drink manufacturers.

Instead, Red Bull could partner with Nike and do a content campaign featuring Nike’s new apparel line, Red Bull’s energy drink, and summer sports.

Just because your brand is in the same industry as another doesn’t mean a collab will work. It’s important to research how your consumers will react to the ad.

Businesses

We can most commonly recognize influencer marketing when businesses do it.

If your business makes pipes for the plumbing industry, head to that list of the most famous plumbers and start reaching out.

Doing outreach is a huge part of influencer marketing. It almost feels like putting on a public relations or journalist hat for a second as you try and narrow down your influencers.

Once you’ve found an influencer who has agreed to help promote your product, don’t just stop there. The more influencers you have, the more brand exposure you get, as well as trust.

The word will get around if one of the most famous plumbers uses your pipes for repairs. Other plumbers will trust the renowned plumber and follow in their footsteps to purchase and use only your pipes.

When To Pay An Influencer

Sometimes, you don’t need to pay an influencer. Instead, samples of the product you’re asking them to promote, discounts, or free services usually suffice.

It changes and becomes a more costly strategy when you pick who the influencer is and depends on the type of content you want.

The bigger the influencer, the more they’ll want.

If you’re aiming for that Kardashian type of exposure, you will need to break out the wallet. And the credit card. And possibly your mortgage.

Influencers Who Cost, A Lot

If you’re a brand, business, or agency with goals like a Kardashian type of exposure and the budget to match. Then, by all means, reach out to your lawyers and start preparing contracts for when you lock in those influencers.

Make sure your contracts clearly state the expectations of the influencer. For example, if you want them to run the content by you before they publish it, specify that in the contract.

If you want the influencer to only be able to promote your plumbing pipes and not work with any other pipe companies, state it in the contract.

Influencers Of Little To No Cost

For the rest of us, focus on the more affordable influencers. These people may already invest much of their time promoting your brand because they love your product or what you do.

Death Wish Coffee is an excellent example of this.

People love their product, the ridiculously strong coffee that comes with a side of sarcasm. The brand speaks its customer’s language, making it fun for customers to engage and promote the product themselves.

This coffee company can monitor its hashtag mentions and unlock hundreds of potential influencers that would love to receive a free month of coffee for posting more about their brand.

Look at what kind of mentions your brand, business, or agency is attracting online and follow the conversation. You’ll quickly discover who’s talking about you the most.

Finding An Influencer

Then, look at their followers if they have a healthy following reach out and see if they’d be interested in partnering up with you on an influencer campaign.

Don’t stop reading. I know those of you who are rolling your eyes yelling, “NO ONE MENTIONS MY BRAND!”

Don’t worry. I’ve got a solution for you, too. Look at your big competitors. Think of the Red Bulls and Coca-Colas of your industry.

See what kind of mentions they’re getting and from who. Then, reach out to those influencers and pitch away.

You never know who will say yes unless you ask.

Plus, they may not want as much as you think or even be willing to promote for free after getting to know more about you and your business.

Nowadays, there are numerous influencer marketing tools out there that can help connect you with the right people and brands. So, if you’re having trouble finding people you want to work with, it can be beneficial to deliver one of the tools a try.

Final Thoughts

Influencer marketing has become much more than just a buzzword.

Marketers have been using influencers to promote their products for years, but brands are now using influencers to build customer relationships and create new revenue streams.

By leveraging the power of social media platforms like Facebook and Instagram, marketers can connect directly with consumers through influencers.

This can help to increase brand awareness and drive sales. It can also open your brand, business, or agency to new audiences.

As we get closer to the end of this year, try strategizing the influencer marketing opportunities you have out there.

More Resources:


Featured Image: Anton Vierietin/Shutterstock

Wed, 12 Oct 2022 23:52:00 -0500 en text/html https://www.searchenginejournal.com/fundamentals-influencer-marketing/461378/
Killexams : Oracle Cerner + interoperability: 7 takeaways

Naomi Diaz -

Oracle Cerner has been working on interoperability for years and announced new efforts in accurate months since its $28.4 billion acquisition by Oracle.

Seven points:

  1. Oracle Cerner is a founding member of the CommonWell Health Alliance. The CommonWell Health Alliance aims to advance interoperability by connecting systems nationwide and making health data widely available. 
  2. Most recently, the CommonWell Health Alliance announced that it would apply to become one of the first qualified health information networks as part of the Trusted Exchange Framework and Common Agreement. TEFCA is part of the 21st Century Cures Act passed in 2016 that aims to establish a nationwide EHR exchange. 
  3. Sam Lambson, vice president of interoperability at Oracle Cerner, called the move "a leap forward in achieving our vision for interoperability."
  4. On June 9, Larry Ellison, chair, co-founder and chief technology officer of Oracle said it plans to create a unified database for patient information. "Together, Cerner and Oracle have all the technology required to build a revolutionary new health management information system in the cloud," Mr. Ellison said. The database would have anonymized data from hospitals, clinics and providers across the U.S. and provide up-to-the-minute information about patients' personal health as well as public health statistics.
  5. Oracle Cerner uses network connections and nationwide exchanges to deliver clinicians access to information and data sharing. 
  6. Oracle Cerner has also created the EHR analytics solution, dubbed the Lights On Network, which provides data-driven analysis to help understand which interoperability methods are used across organizations.
  7. In December 2021, Hans Buitendijk, director of interoperability strategy at Oracle Cerner joined the National Health Information Technology Advisory Committee. The committee provides recommendations to the National Coordinator for Health Information Technology on policies and standards, as well as implementation criteria.

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Thu, 22 Sep 2022 06:11:00 -0500 en-gb text/html https://www.beckershospitalreview.com/ehrs/oracle-cerner-interoperability-7-takeaways.html
Killexams : SEC fines Oracle $23 million, says the company bribed foreign officials for business

A sign is posted in front of Oracle headquarters on December 09, 2021 in Redwood Shores, California.

Justin Sullivan | Getty Images

Oracle has settled with the Securities and Exchange Commission after it was charged with violating the Foreign Corrupt Practices Act for a second time, the SEC announced Tuesday.

The SEC said Oracle violated provisions of the act between 2016 and 2019 when its subsidiaries in India, Turkey and the United Arab Emirates created slush funds used to bribe foreign officials. Oracle's subsidiaries also used the funds to pay foreign officials to attend technology conferences, according to the SEC.

The company did not admit to or deny the SEC's findings, and it will pay more than $23 million to settle the charges.

"The conduct outlined by the SEC is contrary to our core values and clear policies, and if we identify such behavior, we will take appropriate action," said Oracle corporate communications vice president Michael Egbert.

The company also settled charges in 2012 after Oracle India created millions of dollars of side funds, the SEC said.

Charles Cain, the SEC's FCPA unit chief, said in the release that the charges highlight a need for "effective internal accounting controls" at Oracle.

"The creation of off-book slush funds inherently gives rise to the risk those funds will be used improperly, which is exactly what happened here at Oracle's Turkey, UAE, and India subsidiaries," he said.

Tue, 27 Sep 2022 02:13:00 -0500 en text/html https://www.cnbc.com/2022/09/27/sec-fines-oracle-23-million-alleging-the-company-bribed-foreign-officials.html
Killexams : Oracle Announces General Availability of MySQL Heatwave on AWS

Oracle recently announced the general availability (GA) of MySQL Heatwave, a service that combines OLTP, analytics, machine learning, and machine learning-based automation within a single instance on AWS.

The company first released the cloud database service on Oracle Cloud Infrastructure (OCI) in 2020 to provide customers with a managed offering that integrates both online analytics and transaction processing capabilities. Later in 2022, autoML was added to the service. Now, it is available for the first time outside the Oracle Cloud Infrastructure – allowing users to run their transaction processing, analytics, and machine learning workloads in one service on AWS without needing ETL duplication between separate OLTP and OLAP databases.


Source: https://www.oracle.com/mysql/heatwave/

Peter Zaitsev, founder & CEO at Percona, tweeted:

Oracle finally admits nobody cares about Oracle Cloud and takes Heatwave to AWS, where previously it was one of unique "completing" features of OCI.

In a press release, Oracle announced several new capabilities for MySQL HeatWave on AWS. The service offers a native experience on AWS, the ability to monitor performance and the utilization of provisioned resources, and integration with MySQL Autopilot, which provides workload-aware, machine learning-based automation of the application lifecycle, including data management and query execution. In addition, it also offers comprehensive security features such as server-side data masking and de-identification, asymmetric data encryption, and a database firewall.

Sanjeev Mohan, a principal at Sanjmo, explains in a LinkedIn blog post:

The data plane, control plane, and console all run natively on AWS. The code base used for AWS is the same as the one used on OCI. However, Oracle has added several enhancements and integrated with AWS services, such as CloudWatch for monitoring resources and operational logs and metrics.

In the same press release, Oracle claims that MySQL HeatWave compared to other systems on AWS, provides better price performance. For instance, MySQL HeatWave on AWS delivers a price-performance seven times better than Amazon Redshift, ten times better than Snowflake, 12 times better than Google BigQuery, and four times better than Azure Synapse when running queries derived from the 4TB TPC-H benchmark.

Holger Mueller, VP and principal analyst, Constellation Research, said in one of the industry analyst statements on MySQL on AWS: 

The fact that the MySQL Engineering team can not only deliver the MySQL Heatwave offering on AWS but also provide architectural adaptations for better performance and TCO is another proof of the brilliance of the underlying software architecture.

In addition, Mueller told InfoQ:

Oracle is moving its software to the data on AWS, which will make potential adoption of customers on AWS with their data there - managed on competitive platforms - easier to migrate.

Lastly, MySQL HeatWave is now available in multiple clouds, OCI and AWS, with Microsoft Azure following soon. 

Wed, 21 Sep 2022 06:06:00 -0500 en text/html https://www.infoq.com/news/2022/09/oracle-mysql-heatwave-aws/
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