In the 1980s, a 19-year-old pre-med student at the University of Texas just happened to like computers – a lot. Michael Dell never made it to graduation and dropped out at the end of his first year to pursue a different dream, armed only with a $1,000 stake from his family and a love of PCs. No one could have predicted that Dell would turn his dorm room “business” into Dell Inc., a globally recognized leader in computing.

Dell merged with EMC Corporation in late 2016, and the new company was rebranded as Dell Technologies, which includes Dell, Dell EMC, Pivotal, RSA, Secureworks, Virtustream and VMware. According to Forbes, Dell Technologies (before completion of the merger with EMC) was the fourth largest privately held company in the United States and the world’s largest privately held technology company. With offices in more than 180 countries worldwide, Dell boasts more than 145,000 employees, with sales exceeding $74 billion in 2016. According to its investor relations website, a whopping 98% of all Fortune 500 companies use Dell Technologies products and services. Dell is also well represented in Gartner Magic Quadrant leader lists for products and services, including the Data Center Backup and Recovery Software, Managed Security Services, and Integrated Systems lists.

Computing products remain a staple in the Dell product portfolio. Consumers interested in laptops, workstations, tablets and desktops will find a variety of products available (along with peripherals such as monitors, printers and VDI appliances) to meet personal, SMB, enterprise or gaming requirements. Dell also offers solutions for networks, storage, servers, gateways and embedded computing, as well as a broad range of IT and business services.

Dell Technologies’ products and services currently fall under seven technology brands:

Within each brand, there are multiple products, services and solutions that cater to specific areas of interest for Dell customers.

VMware, Secureworks and Pivotal continue to strategically align with Dell Technologies’ core business areas. VMware continues to provide hybrid cloud, mobile computing and software-defined data center solutions. Pivotal offers analytic tools, next-generation software development methodology and modern cloud-native platforms, while Secureworks focuses on incident response and threat intelligence security. RSA helps companies manage and monitor their digital risk profiles and activities.

Dell certification program overview

In response to its merger with EMC, Dell and Dell EMC’s certification programs have merged into the unified Dell EMC Proven Professional certification portfolio. You’ll find that the website and certifications have a brand-new look and feel. Dell Education Services offers two CompTIA certs along with numerous Dell EMC certifications divided up by technology category or track, including Storage, Data Protection, Converged Infrastructure and Data Science. A exact search of the Dell certification website finds that Dell no longer offers Microsoft certification training courses.

If you’re not sure where to start on your certification journey, the new Dell EMC Proven Professional certification framework is a great starting point. Here, you’ll find certifications for four skill levels:

• Dell EMC Certified Associate (DECA): Entry-level or foundational knowledge
• Dell EMC Certified Specialist (DECS): Technology and role-specific skills
• Dell EMC Certified Expert (DECE): Advanced experience and skills in multiple technologies
• Dell EMC Certified Master (DECM): Subject matter expertise in complex scenarios and multiple technologies

The certification framework is hierarchical: The specialist certification takes the lower-level associate credential as a prerequisite, while the expert-level credentials take both the associate and specialist credentials as prerequisites. Associate and specialist certifications do not expire. Master and expert certifications expire after two years.

In Dell’s certification framework, you’ll find Dell EMC credentials across eight different tracks: Technology Architect (TA), Cloud Architect (CA), Enterprise Architect (EA), Implementation Engineer (IE), Systems Administrator (SA), Platform Engineer (PE), Technical Support Engineer (TSE) and Data Scientist (DS). The certification framework also maps credentials back to specific technology areas (cloud, storage, data protection, server, networking, converged infrastructure and data science).

There are also certification maps for role-based credentials:

• Plan and Design Roadmap: This offers four credentials at the associate level, seven at the specialist level, three expert exams and a single master-level (architect) exam.
• Deploy Roadmap: This certification path offers four associate-level credentials, 13 specialist exams and four expert exams. Currently, there are no exams at the master level. The roadmap also mentions CompTIA Server+, two product and technology exams, associate and professional exams in server and networking, VxRail Appliance, and PowerEdge.
• Manage Roadmap: This path offers a single master exam, five expert exams, 15 specialist exams and four associate exams. It also includes CompTIA Server+, VMware VCP credentials, two product technology exams, and associate and professional exams in server and networking.
• Support Roadmap: The Support Roadmap includes one associate exam, seven specialist exams and one expert exam. It mentions CompTIA Server+ along with associate and professional networking and PowerEdge exams.

Certification candidates should register with Dell EMC TechDirect. From the TechDirect portal, candidates can access free exam prep materials, schedule exams, view exam results and print their certification transcripts. Candidates may also view their company’s competency status through the TechDirect portal.

Dell Partners whose employees have earned the Certified Deployment Professional badge may be eligible to earn the Services Competency for Deployment (or simply Deployment Competency) designation. To earn this competency, Partners must be at least at the Gold tier level and have two or more employees who’ve passed the associated exam. A formal application must be submitted to Dell requesting Deployment Competency designation. Deployment Competency designations are available for Server, Storage, Networking and Client Systems.

Dell EMC certifications

Because Dell has updated its certification portfolio, it’s well worth your time to peruse the new Dell EMC Proven Professional Certification Framework to understand the new certification flow. All certification tracks begin with selecting a technology concentration: Cloud, Storage, Data Protection, Server, Networking, Converged Infrastructure or Data Science. Next, candidates earn the DECA (associate) credential recommended for their technology track. From there, candidates select the applicable role-based certification roadmap (Plan and Design, Deploy, Manage, or Support) and follow the certification recommendations to earn the specialist, expert and master credentials available in that certification path.

Below, we’ve listed some examples of the many certifications you’ll find in the new Dell EMC program. We’ve chosen to present these certification examples by the available technology tracks.

Server

The Server technology roadmap is the only certification path where a third-party certification, the CompTIA Server+, serves as the associate-level credential.

• Implementation Engineer, PowerEdge Specialist (DECS-IE): Certification is focused on IT professionals working with Dell EMC PowerEdge Server technology and products. To earn the credential, candidates must first obtain either the CompTIA Server+ or the Dell Certified Associate PowerEdge credential and pass the specialist exam. The exam targets PowerEdge rack and tower servers, installation, configuration (server storage, iDRAC and Lifecycle Controller), and maintenance and troubleshooting.

Storage

• Information Storage and Management Associate (DCA-ISM): This credential validates a candidate’s knowledge of data center infrastructure, storage systems (file-based, object-based, software-defined, block-based and intelligent), security, replication management, backup, archive, replication, and storage networking technologies (Fibre Channel SAN, Internet Protocol SAN and Fibre Channel over Ethernet SAN).
• Implementation Engineer, SC Series Specialist (DCS-IE): This certification targets professionals working with Dell EMC SC Series storage products. Skills covered include Dell Storage Manager installation and configuration, SC Series hardware and cabling (including Fibre Channel and iSCSI), SC Series configuration, administration (Storage Manager and SC Series), and SAN HBA and switch configuration. To earn the certification, candidates must possess the Associate Information Storage and Management Version 1.0, 2.0, or 3.0 credential and pass the specialist exam.
• Expert – SC Series (DCE): To obtain this expert-level certification, candidates must possess the Specialist Implementation Engineer, SC Series certification and pass the expert exam. The exam focuses on SC Series Storage product-related technologies, including hardware installation, storage array initialization, array configuration, failover testing, host confirmation and front-end storage networking configuration.

Networking

• Certified Associate – Networking: This credential targets professionals working with Dell EMC networking switches. Candidates should have at least one year of networking experience, with six months focused on installing and managing EMC networking switches, and be able to install, configure, and troubleshoot networking switches.
• Certified Professional – Networking: This credential targets experienced Dell hardware professionals. Candidates should have one to three years of experience, plus at least one year of direct experience managing or deploying Dell hardware solutions. Successful candidates will also understand deployment, cutover and integration planning, Dell tools for deployment, network configuration, and troubleshooting.

Cloud and Infrastructure Services (Cloud Architect)

• Cloud Infrastructure and Services Associate (DCA-CIS): This cert focuses on using cloud computing reference architectures to build cloud infrastructures, cloud technologies and processes, digital transformations, cloud services and applications, cloud security, business continuity, and cloud service management.
• Cloud Infrastructure Specialist (DCS-CA): This credential is the specialist level of the Dell EMC Cloud Architect certification. Candidates must possess either the associate level of the Information Storage Management (version 2.0 or 3.0) or the Cloud Infrastructure and Services (version 1.0, 2.0 or 3.0) credential and pass the specialist exam. The exam focuses on cloud-related topics, including design, management, available resources (such as network, storage and computing), monitoring, hybrid cloud and disaster recovery.
• Cloud Architect, Cloud Services Expert (DCE-CA): This certification is the expert level of the Dell EMC Cloud Architect certification. As with the DCS-CA, candidates need to possess either the associate-level Information Storage and Management (version 2.0 or 3.0) or the Cloud Infrastructure and Services (version 1.0 or 2.0) credential plus the DCS-CA and pass the expert exam. The credential validates a candidate’s skill in planning and designing cloud infrastructures, business transformation, ITaaS environments, cloud services, security, governance, and financial and organizational planning.

Data Protection

• Data Protection and Management – Associate (DCA-DPM): This credential validates a candidate’s understanding of the data protection technologies, components and processes.
• Converged Infrastructure: Converged Infrastructure targets professionals who maintain, back up, configure, upgrade, troubleshoot, monitor and administer VxBlock Systems. Two credentials are available:
  • Converged Systems and Hybrid Cloud Version 1.0 – Associate (DCA-CSHC): This is a foundation-level certification that focuses on a candidate’s understanding of how to effect transformation using Dell EMC Converged Systems and Digital and IT Transformation.
  • Systems Administrator, Converged Infrastructure Version 2.0 – Specialist (DCS-SA): This credential validates a candidate’s knowledge of VxBlock Systems concepts, administration, security, resource management, maintenance and troubleshooting.

Data Science

• Data Science Associate (DECA-DS): A foundation-level credential for those just entering the realm of data science and big data analytics, this certification focuses on the tools and techniques commonly used in data analytics.
• Advanced Analytics Specialist (DECS-DS): This certification focuses on using advanced analytic methods to identify and recommend solutions for business problems. Methods include visualization, Hadoop (including Hive, HBase and Pig), natural language processing and social network analysis.

Dell third-party certifications

On top of its Certified Deployment Professional certifications, Dell Education Services has partnered with several third-party organizations in the past to provide certifications for CompTIA and Microsoft certifications. However, Dell has reduced the number of CompTIA cert courses that it offers and totally eliminated its Microsoft cert courses.

CompTIA certifications

CompTIA is a well-known, vendor-neutral certification provider. Dell has reduced its CompTIA certification training courses to just two online offerings: A+ and Linux+ certs. The cost for CompTIA training courses ranges from $550 to $650 for these topics.

According to Dell, 78% of all companies use IT deployment services. With such a widespread need, IT professionals specializing in deployment find a demand for their skills across multiple industry sectors. Some of the sectors that Dell serves are education, energy, financial services, government (federal, state and local), healthcare, manufacturing, retail, telecommunications, media and entertainment, and web development.

Popular job boards such as TechCareers, SimplyHired and Glassdoor reveal numerous jobs available for Dell-certified deployment professionals. Most of the listed positions focus on engineering roles for server, virtualization, networking, systems, integration, data security and the like. Other available roles include consultants, account executives, system administrators, IT managers and deployment managers.

Dell recommends and offers core training courses for each of its Dell EMC credentials. Interested candidates who register on the DirectTech website can also access free exam study guides. In addition, Dell offers many free e-learning courses at the foundation level on various Dell products and technologies, including networking, storage, data protection, big data and converged infrastructure.

Core recommended training for each solution track includes a basic, intermediate and advanced course. Prices vary, but candidates can expect to pay $2,500 to $5,000. Most training is a combination of e-learning activities that you complete prior to attending instructor-led training.

Dell also provides training for other certifications and training opportunities for end users and IT professionals in various disciplines, including these:

Fundamental or introductory courses typically cost $100 to $200, while advanced training courses may cost thousands of dollars (we found one course with a price tag of $10,000). Dell also offers onsite training courses, with most prices running at least double that of public courses. The most expensive onsite course we found topped $42,000.

Check out everything Dell has to offer on its Education Services webpage.

Ed Tittel

Ed is a 30-year-plus veteran of the computing industry who has worked as a programmer, a technical manager, a classroom instructor, a network consultant, and a technical evangelist for companies that include Burroughs, Schlumberger, Novell, IBM/Tivoli and NetQoS. He has written for numerous publications, including Tom’s IT Pro, and is the author of more than 140 computing books on information security, web markup languages and development tools, and Windows operating systems.

Earl Follis

Earl is also a 30-year veteran of the computer industry who has worked in IT training, marketing, technical evangelism, and market analysis in the areas of networking and systems technology and management. Ed and Earl met in the late 1980s when Ed hired Earl as a trainer at an Austin-area networking company that’s now part of HP. The two of them have written numerous books together on NetWare, Windows Server and other topics. Earl is also a regular writer for the computer trade press, with many e-books, whitepapers and articles to his credit.

Dell Technologies is the most exact large high-tech company to announce a major layoff, with the hardware maker saying Monday it is slashing 5% of its workforce.

In a regulatory filing, Dell attributed the job cuts to a "challenging global economic environment." Dell Chief Operating Officer Jeff Clark told employees in a letter that the company's previous moves to reduce its costs "are no longer enough. We now have to make additional decisions to prepare for the road ahead."

The cuts amount to roughly 6,600 people, with Dell saying it has about 133,000 workers globally in its most exact annual report, filed January of last year. The company previously paused external hiring, limited travel and cut spending on outside services.

The cuts will be completed by the end of April, according to the filing.

Dell shares fell 3.6% on Monday after the cuts were announced and are down 31% of the last 12 months.

Over the last year, Dell has lost ground to other computer manufacturers. As of the fourth quarter of 2022, Dell had roughly 16% of the market for global PC sales, down from just over 18% a year earlier, according to IDC. That trails China's Lenovo, the No. 1 PC maker with 23% of the market, and No. 2 HP with nearly 20%.

In its most exact quarter, Dell reported net revenue of $24.7 billion, down 6% from $26.4 billion in the year-ago period. Its net income from continuing operations fell to $241 million, down 93% from $3.6 billion a year ago.

A number of large tech players, including Google-parent Alphabet, Amazon, IBM, Meta, Microsoft and Twitter have laid off tens of thousands of employees in exact months after expanding rapidly during the pandemic. So far this year, U.S. tech companies have announced 67,000 job cuts, according to the website Layoffs.fyi.

—Irina Ivanova contributed to this report.

Dell is always a great place to look for laptop deals and with so many available right now, we thought we’d help you out. We’ve highlighted the absolute best Dell laptop deals going on right now as part of its sale. These include budget buys for students and those who just need something highly affordable, right up to gaming laptops and high-end productivity powerhouses. Whatever your budget or set of requirements, there’s something here for you. Read on while we take you through all the best Dell deals right now.

Dell Inspiron 15 — $380, was $450

The Dell Inspiron 15 is one of the best budget laptops around so it’s perfect for a college student or someone on a tight budget who still needs to get work done on the move. It has an 11th-generation Intel Core i3 processor along with 8GB of memory and 256GB of SSD storage. That’s basic stuff but exactly what you need to be able to use Windows 11 Home in S mode. We’re big fans of the inclusion of a 15.6-inch full HD display with an LED backlight, narrow borders, and the means in which to reduce blue light emissions. Such attention to detail continues elsewhere as the Dell Inspiron 15 also has a numeric keypad, 6.4% larger keycaps than the previous model, and a spacious touchpad so it’s easier to work on. A lift hinge means you can raise your device to a more ergonomic level too for added comfort.

Dell Inspiron 14 2-in-1 laptop — $550, was $800

As one of the best laptop brands, Dell knows how to innovate while keeping costs down. That’s why the Dell Inspiron 14 2-in-1 is so well-priced while offering lots of functionality. It has an AMD Ryzen 5 processor along with 8GB of memory and 512GB of SSD storage. The latter is great to see as you have plenty of room to store all your most valuable files without any hassle. The killer feature is its 14-inch full HD touchscreen so you can move it into tent mode or presentation mode, as well as use it as a tablet. It even has pen support if you want to sketch out a design with a stylus rather than your finger. A 14% larger touchpad along with an aspect ratio 5.6% larger than a standard 14-inch display all add up to make the Dell Inspiron 14 2-in-1 a well-designed system at a great price.

Dell G15 gaming laptop — $650, was $850

Gaming laptop deals can help you get a lot more for your money as this Dell G15 gaming laptop demonstrates. For the price, you get a 12th-generation Intel Core i5 processor along with 8GB of memory and 256GB of SSD storage. We really wish there was more storage but if you only play a couple of games regularly, this will still do the job well. For the graphics card, there’s an Nvidia GeForce RTX 3050 which will work well enough with the latest games if you don’t mind tweaking quality and detail levels. A 15.6-inch full HD screen looks great thanks to anti-glare properties and it also has a high refresh rate of 120Hz so it can handle motion blur, even when the game you’re playing is extra fast. An Alienware-inspired thermal design keeps things cool no matter what you’re playing, while there’s always a turbo boost button for when you need a bit of extra power as you play. It may not be one of the best gaming laptops but at this price, you won’t complain.

Dell XPS 13 2-in-1 — $1,100, was $1,200

This may be one of the more modest 2-in-1 laptop deals around but the Dell XPS 13 2-in-1 is a powerful and highly versatile system. It has a 12th-generation Intel Core i5 processor along with 8GB of memory and 512GB of SSD storage. Best of all is its 13-inch 3K screen with a fantastic resolution of 2880 x 1920 and 500 nits of brightness. It’s also a touchscreen with a 360-degree hinge making it simple to switch over to sketching out a design on the laptop in tablet mode or opt to showcase a presentation too. The system also has a great keyboard with larger keycaps, a spacious touchpad, and backlit keys so it’s excellent to use at all times.

Dell XPS 17 — $1,650, was $1,950

One of the best laptops you can buy right now, the Dell XPS 17 is a delight to use in every way. It has a 12th-generation Intel Core i5 processor, 16GB of memory and 512GB of SSD storage. Aimed at making your working life even more productive, its 17-inch full HD screen gives you plenty more space to juggle windows and work more effectively. It also offers 500 nits of brightness so it’s well-suited for use outdoors while anti-glare properties further help here. Impressively, it all fits into a 15-inch form factor so it’s more portable than you’d think. Robust in every way as well as powerful, the Dell XPS 17 is ideal for content creators who are serious about what they do.

Editors' Recommendations

There are some great laptop deals out there right now and, predictably, one of the best comes from Dell. Today, you can buy the Dell Inspiron 15 laptop for $220 instead of $300. A saving of $80 is a significant amount when you’re dealing with budget laptops and makes this system ideal for students or anyone on a tight budget. As with all Dell laptop deals, the price won’t stay this low for very long so let’s take a quick look at why you might need it.

The Dell Inspiron 15 has all the essentials you need to work productively on the move, encased in a robust shell that looks pretty good. It offers an Intel Celeron processor, 4GB of memory and 128GB of SSD storage. That may not rival the very best laptops around but it’s precisely what you need to get things done effectively without spending a fortune.

There’s also the fact that Dell is one of the best laptop brands right now which means it has great attention to detail. That’s why the company has crammed in a sizeable 15.6-inch HD screen with anti-glare properties and narrow borders. It also incorporates Dell ComfortView software which helps to reduce harmful blue-light emissions so eye strain is lessened. There are also roomy keycaps and a spacious touchpad so you can work more smoothly than before. There’s even a lift hinge so you can adjust the typing angle to how you prefer things.

Understanding that you’ll be using the Dell Inspiron 15 regularly on the move, the laptop is also designed to last thanks to its tiny rubber feet and bumpers on the hinge that keep it from skidding. With additional stability, it’ll fit well on a coffee shop table or your desk at work.

Keeping things simple yet highly effective is an unbeatable combo with the Dell Inspiron 15. While it isn’t the fastest of systems, it’s well-suited for anyone on a budget but still in need of a laptop. Ordinarily priced at $300, you can buy the Dell Inspiron 15 for $220 for a limited time only when you buy direct from Dell.

Editors' Recommendations

The economy and pandemic recovery are hitting Dell hard.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission. All prices are correct at the time of publishing.

No matter the size of your organization, it is crucial to maintain an IT infrastructure that is capable of supporting growth and adapting to the changing needs of your business. The Dell EMC PowerEdge R650xs is a feature-rich 1U rack server that is designed for companies looking to innovate at scale with demanding and emerging workloads.

Equipped with the third-gen Intel Xeon Scalable processors, this server promises to be an ideal choice for workloads that require high performance, virtualization, and a scale-out database. Let’s talk about how the Dell PowerEdge R650xs will help you innovate and adapt with confidence, thus facilitating growth. 

Powerful and scalable performance

The Dell EMC PowerEdge R650xs is a powerful 1U server designed for scale-out environments where resources such as processing power and storage capacity can be added to the system as needed. It has dual-socket capabilities, allowing for the addition of up to two 3rd generation Intel Xeon Scalable processors with up to 32 cores per socket. With support for up to 16x DDR4 RDIMMS at 3200 MT/s, the added processing power and cores can help to accelerate in-memory workloads or operations that are performed entirely in the main memory. 

Additionally, the PowerEdge R650xs includes several features that can Boost throughput and reduce latency, such as up to 5 PCIe Gen4 slots, OCP 3.0 support for cost-effective and energy-efficient network cards, and Dell’s SNAP I/O support for efficient use of shared storage resources. 

It is designed for virtualization, medium VM density or VDI, and software-defined storage node (SDS) workloads such as data protection, data migration, or data optimization.

Addresses flexible storage needs

In terms of storage, the PowerEdge R650xs offers a variety of options to fit different needs. It can support up to 12x 3.5” SAS/SATA HDDs or SSDs, up to 16x 2.5” SAS/SATA HDDs or SSDs, and 8 NVMe drives. This provides a lot of flexibility for organisations that may need to scale storage up or down quickly. This also helps with better data protection, disaster recovery and data management. 

Increase Efficiency 

The Dell EMC OpenManage systems management portfolio has all the tools needed to efficiently manage the PowerEdge R650xs. Modern management tools provide better workload tracking and performance analysis, making complex IT enterprise management simple and intuitive. There are tools and automation that help you scale, manage, and protect your technology environment, freeing up resources that can be used for business growth.

Built-in telemetry streaming, thermal management, and RESTful API with Redfish let you monitor and manage the server remotely in an efficient manner. Intelligent automation allows for the integration of human actions and system capabilities to enhance productivity.

Full-stack management integration with Microsoft, VMware, ServiceNow, Ansible, and many other tools offers a number of advantages and makes it easier for different teams to collaborate and work together. It can increase efficiency by automating tasks and streamlining processes and provides a unified view of your entire IT infrastructure, making it easier to identify and troubleshoot issues.

Ironclad Security

Dell EMC and Intel solutions provide a comprehensive approach to ensuring the security and resilience of the PowerEdge R650xs. From the silicon and supply chain to asset retirement, these technologies help avoid vulnerabilities to ensure that your servers are safe and secure against emerging threats. With enterprise-class security, organizations of all sizes can minimize risk and have confidence in their cyber resilience. 

Dell offers continuous innovations that bolster cyber resilience, such as OpenManage Secure Enterprise Key Manager and Automatic Certificate Enrollment. Additionally, intelligence, automation, and recovery tools like iDRAC9 Telemetry, BIOS live scanning, and Rapid OS recovery, allow organizations to stay ahead of potential threats. 

Dell also verifies the authenticity and integrity of the firmware and hardware components in the supply chain using platform security features such as Secured Component Verification and Silicon Root of Trust (RoT). This helps ensure that the server is protected against cyber attacks and runs only authorized and trusted code.

A dependable partner

Dell PowerEdge R650xs is a powerful and versatile option for enterprises that can help accelerate transformation. This dual-socket 1U server is designed for scale-out environments, it easily adapts to changing resource needs, and benefits from Dell’s robust and comprehensive management portfolio, as well as enterprise-class security solutions. This combination of advanced technology and solutions allows for easy scalability and efficient management and security, making it a great option for organizations looking to innovate, adapt, and grow. 

To know more about the Dell PowerEdge R650xs rack server, check here.

[Sponsored]

Credit: Dell

Dell Technologies is focused on strengthening collaboration and streamlining its channel experience as part of a partner program refresh.

For its 2023 Partner Program, Dell reflected on how partners are going to market and where its priorities are from a customer, partner and business perspective, according to Dell Technologies A/NZ general manager Shant Soghomonian.

“These are incremental improvements to the overall program,” he told ARN. 

“In Australia and New Zealand, we’ve seen the Dell Technologies partner ecosystem take the lead as an earlier trendsetter in driving consumption-based outcome models to customers with [flagship as-a-service portfolio] APEX.”

Last year Dell announced it was harmonising its partner structure, placing solution providers, cloud service providers (CSPs) and original equipment manufacturers (OEMs) under one incentive scheme, one tier structure and one set of tier requirements. This has now been brought into action in 2023.