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Killexams : Symantec Enterprise tricks - BingNews Search results Killexams : Symantec Enterprise tricks - BingNews Killexams : 2014 Women of the Channel

These leaders of vendors, distributors and VARs can take pride in all their 2014 accomplishments.

This year, CRN honors 340 Women of the Channel whose expertise and vision are deserving of recognition.

Life deals all kinds of blows, but how you deal with it is what matters. For Lauren Manning, that was not only true as she worked hard to build a successful career on Wall Street, but also has she fought for her life after suffering severe injuries on September 11.

If you want to create change in your career, you have to start changing the conversation. Here's some advice from a Women of the Channel keynote speaker on how to do it.

Take a look at some advice from top-level Women Of The Channel executives on how to handle work-life balance.

The inaugural Women of the Channel West conference brought together high-ranking channel executives looking to inspire, learn from their peers on how to take their careers to the next level.

Social media expert Jackie Funk held a breakout session at last week's Women of the Channel West and offered tips on how companies can sharpen their social media strategies.

Holly Green, CEO of The Human Factor, offered her tips and tricks for female executives to sharpen their leadership and decision-making skills at CRN's Women of the Channel West event.

Riverbed's Michele Hayes and Avnet's Therese Bassett shared their thoughts at last week's Women of the Channel event on what it takes to grow personally and professionally.

CRN speaks with Women of the Channel executives about the mentoring programs at their companies and the many professional—and personal—rewards.

A group of executives from Google, Symantec, FirstRain and VMware dished on lessons learned and thoughts on leadership during a panel at CRN's Women of the Channel West event.

CRN's 2014 Women of the Channel are passionate about charity. Here are some of their favorite charitable causes.

Many of the top female channel executives will gather this week in San Francisco for The Channel Company's inaugural Women of the Channel West event on June 11. Here, attendees of December's Women of the Channel Winter Workshop in New York discuss the best piece of advice they had received during their career.

CRN asked this year's Women of the Channel to identify their female role models and their answers were as varied as the honorees themselves.

Take a look at what top executives had to say about what makes a channel program successful.

HP's Lynn Anderson says technology organizations are facing a new normal when it comes to the buying habits of today's IT customers.

With both the CMO and CIO looking to take control of big data, take a look at nine steps to get the two execs to work together for success.

Sally Helgesen, author of " The Female Vision: Women’s Real Power at Work," has found over her 25 years of experience that the most successful women have four things in common.

The Power 50 Solution Providers is culled from the ranks of CRN's Women of the Channel and spotlights those female executives whose insight and influence in their respective companies help drive channel success.

The Power 100 is culled from the ranks of CRN's Women of the Channel and spotlights those female executives whose insight and influence in their respective companies help drive channel success.

Here's Part 2 of our list of female executives whose insight and influence help drive channel success.

The inaugural Channel Up-And-Comers is culled from the ranks of CRN's Women of the Channel and gives special recognition to rising-star female executives.

While the data for diversity in technology isn't that promising, Women of the Channel executives said they are optimistic for a turnaround.

CRN asked this year's Women of the Channel honorees to share tales of how they got their start. Here's a look at some of the first jobs held by the 2014 Women of the Channel and the wisdom they gained from them.

Rather than letting your fear of failure paralyze you, Riverbed's Michele Hayes suggests embracing failure and turning it to your advantage.

For more information on this year's honorees, search by any criteria below, and click on any executive's name.

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Previous Women of the Channel Special Reports: 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 |

Thu, 05 Jun 2014 13:14:00 -0500 en text/html
Killexams : Interview: Frank Cohen on FastSOA

InfoQ today publishes a one-chapter excerpt from Frank Cohen's book  "FastSOA". On this occasion, InfoQ had a chance to talk to Frank Cohen, creator of the FastSOA methodology, about the issues when trying to process XML messages, scalability, using XQuery in the middle tier, and document-object-relational-mapping.

Can you briefly explain the ideas behind "FastSOA"?

Frank Cohen: For the past 5-6 years I have been investigating the impact an average Java developer's choice of technology, protocols, and patterns for building services has on the scalability and performance of the resulting application. For example, Java developers today have a choice of 21 different XML parsers! Each one has its own scalability, performance, and developer productivity profile. So a developer's choice on technology makes a big impact at runtime.

I looked at distributed systems that used message oriented middleware to make remote procedure calls. Then I looked at SOAP-based Web Services. And most recently at REST and AJAX. These experiences led me to look at SOA scalability and performance built using application server, enterprise service bus (ESB,) business process execution (BPEL,) and business integration (BI) tools. Across all of these technologies I found a consistent theme: At the intersection of XML and SOA are significant scalability and performance problems.

FastSOA is a test methodology and set of architectural patterns to find and solve scalability and performance problems. The patterns teach Java developers that there are native XML technologies, such as XQuery and native XML persistence engines, that should be considered in addition to Java-only solutions.

InfoQ: What's "Fast" about it? ;-)

FC: First off, let me describe the extent of the problem. Java developers building Web enabled software today have a lot of choices. We've all heard about Service Oriented Architecture (SOA), Web Services, REST, and AJAX techniques. While there are a LOT of different and competing definitions for these, most Java developers I speak to expect that they will be working with objects that message to other objects - locally or on some remote server - using encoded data, and often the encoded data is in XML format.

The nature of these interconnected services we're building means our software needs to handle messages that can be small to large and simple to complex. Consider the performance penalty of using a SOAP interface and streams XML parser (StAX) to handle a simple message schema where the message size grows. A modern and expensive multi-processor server that easily serves 40 to 80 Web pages per second serves as little as 1.5 to 2 XML requests per second.

Scalability Index

Without some sort of remediation Java software often slows to a crawl when handling XML data because of a mismatch between the XML schema and the XML parser. For instance, we checked one SOAP stack that instantiated 14,385 Java objects to handle a request message of 7000 bytes that contains 200 XML elements.

Of course, titling my work SlowSOA didn't sound as good. FastSOA offers a way to solve many of the scalability and performance problems. FastSOA uses native XML technology to provide service acceleration, transformation, and federation services in the mid-tier. For instance, an XQuery engine provides a SOAP interface for a service to handle decoding the request, transform the request data into something more useful, and routes the request to a Java object or another service.

InfoQ: One alternative to XML databinding in Java is the use of XML technologies, such as XPath or XQuery. Why muddy the water with XQuery? Why not just use Java technology?

FC:We're all after the same basic goals:

  1. Good scalability and performance in SOA and XML environments.
  2. Rapid development of software code.
  3. Flexible and easy maintenance of software code as the environment and needs change.

In SOA, Web Service, and XML domains I find the usual Java choices don't get me to all three goals.

Chris Richardson explains the Domain Model Pattern in his book POJOs in Action. The Domain Model is a popular pattern to build Web applications and is being used by many developers to build SOA composite applications and data services.


The Domain Model divides into three portions: A presentation tier, an application tier, and a data tier. The presentation tier uses a Web browser with AJAX and RSS capabilities to create a rich user interface. The browser makes a combination of HTML and XML requests to the application tier. Also at the presentation tier is a SOAP-based Web Service interface to allow a customer system to access functions directly, such as a parts ordering function for a manufacturer's service.

At the application tier, an Enterprise Java Bean (EJB) or plain-old Java object (Pojo) implements the business logic to respond to the request. The EJB uses a model, view, controller (MVC) framework - for instance, Spring MVC, Struts or Tapestry - to respond to the request by generating a response Web page. The MVC framework uses an object/relational (O/R) mapping framework - for instance Hibernate or Spring - to store and retrieve data in a relational database.

I see problem areas that cause scalability and performance problems when using the Domain Model in XML environments:

  • XML-Java Mapping requires increasingly more processor time as XML message size and complexity grows.
  • Each request operates the entire service. For instance, many times the user will check order status sooner than any status change is realistic. If the system kept track of the most latest response's time-to-live duration then it would not have to operate all of the service to determine the most previously cached response.
  • The vendor application requires the request message to be in XML form. The data the EJB previously processed from XML into Java objects now needs to be transformed back into XML elements as part of the request message. Many Java to XML frameworks - for instance, JAXB, XMLBeans, and Xerces ? require processor intensive transformations. Also, I find these frameworks challenging me to write difficult and needlessly complex code to perform the transformation.
  • The service persists order information in a relational database using an object-relational mapping framework. The framework transforms Java objects into relational rowsets and performs joins among multiple tables. As object complexity and size grows my research shows many developers need to debug the O/R mapping to Improve speed and performance.

In no way am I advocating a move away from your existing Java tools and systems. There is a lot we can do to resolve these problems without throwing anything out. For instance, we could introduce a mid-tier service cache using XQuery and a native XML database to mitigate and accelerate many of the XML domain specific requests.


The advantage to using the FastSOA architecture as a mid-tier service cache is in its ability to store any general type of data, and its strength in quickly matching services with sets of complex parameters to efficiently determine when a service request can be serviced from the cache. The FastSOA mid-tier service cache architectures accomplishes this by maintaining two databases:

  • Service Database. Holds the cached message payloads. For instance, the service database holds a SOAP message in XML form, an HTML Web page, text from a short message, and binary from a JPEG or GIF image.
  • Policy Database. Holds units of business logic that look into the service database contents and make decisions on servicing requests with data from the service database or passing through the request to the application tier. For instance, a policy that receives a SOAP request validates security information in the SOAP header to validate that a user may receive previously cached response data. In another instance a policy checks the time-to-live value from a stock market price quote to see if it can respond to a request from the stock value stored in the service database.

FastSOA uses the XQuery data model to implement policies. The XQuery data model supports any general type of document and any general dynamic parameter used to fetch and construct the document. Used to implement policies the XQuery engine allows FastSOA to efficiently assess common criteria of the data in the service cache and the flexibility of XQuery allows for user-driven fuzzy pattern matches to efficiently represent the cache.

FastSOA uses native XML database technology for the service and policy databases for performance and scalability reasons. Relational database technology delivers satisfactory performance to persist policy and service data in a mid-tier cache provided the XML message schemas being stored are consistent and the message sizes are small.

InfoQ: What kinds of performance advantages does this deliver?

FC: I implemented a scalability test to contrast native XML technology and Java technology to implement a service that receives SOAP requests.

TPS for Service Interface

The test varies the size of the request message among three levels: 68 K, 202 K, 403 K bytes. The test measures the roundtrip time to respond to the request at the consumer. The test results are from a server with dual CPU Intel Xeon 3.0 Ghz processors running on a gigabit switched Ethernet network. I implemented the code in two ways:

  • FastSOA technique. Uses native XML technology to provide a SOAP service interface. I used a commercial XQuery engine to expose a socket interface that receives the SOAP message, parses its content, and assembles a response SOAP message.
  • Java technique. Uses the SOAP binding proxy interface generator from a popular commercial Java application server. A simple Java object receives the SOAP request from the binding, parses its content using JAXB created bindings, and assembles a response SOAP message using the binding.

The results show a 2 to 2.5 times performance improvement when using the FastSOA technique to expose service interfaces. The FastSOA method is faster because it avoids many of the mappings and transformations that are performed in the Java binding approach to work with XML data. The greater the complexity and size of the XML data the greater will be the performance improvement.

InfoQ: Won't these problems get easier with newer Java tools?

FC: I remember hearing Tim Bray, co-inventor of XML, extolling a large group of software developers in 2005 to go out and write whatever XML formats they needed for their applications. Look at all of the different REST and AJAX related schemas that exist today. They are all different and many of them are moving targets over time. Consequently, when working with Java and XML the average application or service needs to contend with three facts of life:

  1. There's no gatekeeper to the XML schemas. So a message in any schema can arrive at your object at any time.
  2. The messages may be of any size. For instance, some messages will be very short (less than 200 bytes) while some messages may be giant (greater than 10 Mbytes.)
  3. The messages use simple to complex schemas. For instance, the message schema may have very few levels of hierarchy (less than 5 children for each element) while other messages will have multiple levels of hierarchy (greater than 30 children.)

What's needed is an easy way to consume any size and complexity of XML data and to easily maintain it over time as the XML changes. This kind of changing landscape is what XQuery was created to address.

InfoQ: Is FastSOA only about improving service interface performance?

FC: FastSOA addresses these problems:

  • Solves SOAP binding performance problems by reducing the need for Java objects and increasing the use of native XML environments to provide SOAP bindings.
  • Introduces a mid-tier service cache to provide SOA service acceleration, transformation, and federation.
  • Uses native XML persistence to solve XML, object, and relational incompatibility.

FastSOA Pattern

FastSOA is an architecture that provides a mid-tier service binding, XQuery processor, and native XML database. The binding is a native and streams-based XML data processor. The XQuery processor is the actual mid-tier that parses incoming documents, determines the transaction, communicates with the ?local? service to obtain the stored data, serializes the data to XML and stores the data into a cache while recording a time-to-live duration. While this is an XML oriented design XQuery and native XML databases handle non-XML data, including images, binary files, and attachments. An equally important benefit to the XQuery processor is the ability to define policies that operate on the data at runtime in the mid-tier.


FastSOA provides mid-tier transformation between a consumer that requires one schema and a service that only provides responses using a different and incompatible schema. The XQuery in the FastSOA tier transforms the requests and responses between incompatible schema types.


Lastly, when a service commonly needs to aggregate the responses from multiple services into one response, FastSOA provides service federation. For instance, many content publishers such as the New York Times provide new articles using the Rich Site Syndication (RSS) protocol. FastSOA may federate news analysis articles published on a Web site with late breaking news stories from several RSS feeds. This can be done in your application but is better done in FastSOA because the content (news stores and RSS feeds) usually include time-to-live values that are ideal for FastSOA's mid-tier caching.

InfoQ: Can you elaborate on the problems you see in combining XML with objects and relational databases?

FC: While I recommend using a native XML database for XML persistence it is possible to be successful using a relational database. Careful attention to the quality and nature of your application's XML is needed. For instance, XML is already widely used to express documents, document formats, interoperability standards, and service orchestrations. There are even arguments put forward in the software development community to represent service governance in XML form and operated upon with XQuery methods. In a world full of XML, we software developers have to ask if it makes sense to use relational persistence engines for XML data. Consider these common questions:

  • How difficult is it to get XML data into a relational database?
  • How difficult is it to get relational data to a service or object that needs XML data? Can my database retrieve the XML data with lossless fidelity to the original XML data? Will my database deliver acceptable performance and scalability for operations on XML data stored in the database? Which database operations (queries, changes, complex joins) are most costs in terms of performance and required resources (cpus, network, memory, storage)?

Your answers to these questions forms a criteria by which it will make sense to use a relational database, or perhaps not. The alternative to relational engines are native XML persistence engines such as eXist, Mark Logic, IBM DB2 V9, TigerLogic, and others.

InfoQ: What are the core ideas behind the PushToTest methodology, and what is its relation to SOA?

FC: It frequently surprises me how few enterprises, institutions, and organizations have a method to test services for scalability and performance. One fortune 50 company asked a summer intern they wound up hiring to run a few performance tests when he had time between other assignments to check and identify scalability problems in their SOA application. That was their entire approach to scalability and performance testing.

The business value of running scalability and performance tests comes once a business formalizes a test method that includes the following:

  1. Choose the right set of test cases. For instance, the test of a multiple-interface and high volume service will be different than a service that handles periodic requests with huge message sizes. The test needs to be oriented to address the end-user goals in using the service and deliver actionable knowledge.
  2. Accurate test runs. Understanding the scalability and performance of a service requires dozens to hundreds of test case runs. Ad-hoc recording of test results is unsatisfactory. Test automation tools are plentiful and often free.
  3. Make the right conclusions when analyzing the results. Understanding the scalability and performance of a service requires understanding how the throughput measured as Transactions Per Second (TPS) at the service consumer changes with increased message size and complexity and increased concurrent requests.

All of this requires much more than an ad-hoc approach to reach useful and actionable knowledge. So I built and published the PushToTest SOA test methodology to help software architects, developers, and testers. The method is described on the Web site and I maintain an open-source test automation tool called PushToTest TestMaker to automate and operate SOA tests.

PushToTest provides Global Services to its customers to use our method and tools to deliver SOA scalability knowledge. Often we are successful convincing an enterprise or vendor that contracts with PushToTest for primary research to let us publish the research under an open source license. For example, the SOA Performance kit comes with the encoding style, XML parser, and use cases. The kit is available for free download at: and older kits are at

InfoQ: Thanks a lot for your time.

Frank Cohen is the leading authority for testing and optimizing software developed with Service Oriented Architecture (SOA) and Web Service designs. Frank is CEO and Founder of PushToTest and inventor of TestMaker, the open-source SOA test automation tool, that helps software developers, QA technicians and IT managers understand and optimize the scalability, performance, and reliability of their systems. Frank is author of several books on optimizing information systems (Java Testing and Design from Prentice Hall in 2004 and FastSOA from Morgan Kaufmann in 2006.) For the past 25 years he led some of the software industry's most successful products, including Norton Utilities for the Macintosh, Stacker, and SoftWindows. He began by writing operating systems for microcomputers, helping establish video games as an industry, helping establish the Norton Utilities franchise, leading Apple's efforts into middleware and Internet technologies, and was principal architect for the Sun Community Server. He cofounded (OTC: IINC), and (now Symantec Web Services.) Contact Frank at and

Sun, 05 Jun 2022 15:49:00 -0500 en text/html
Killexams : Part II Book Review: ‘GameDev: 10 Steps To Making Your First Game Successful’ By Wlad Marhulets, Developer Of 'DARQ’

Let’s continue where we left off from Part I. If you missed it, then you can go back and read it here. In the last section, we learned about ‘Marketing, ’Preproduction,’ and ‘Funding.’.  

In Part II, you will be covering ‘Development, ‘Business and Law,’ and ‘Marketing and PR.’.  

The popularity of video game development is booming, especially with COVID-19 spreading chaos. Despite that, there is no better time than ever to become an indie developer. Right now, you have more of an opportunity to learn game development, on your own time, when you want it and how you want it than ever before. Honestly, you know what is so great about becoming an indie developer? You don’t need to go to college. You can become a game developer by opening YouTube and a game engine and then building something simple. Everything is accessible these days thanks to YouTube and other free media outlets to teach you tutorials for the programs to design your characters, which engines to use, and how to use them. Honestly, you know what is so great about becoming an indie developer? You don’t need to go to college. Sure, it helps, but if you are like Wlad, who learned how to develop a successful game by himself, you can turn yours into reality. Take your idea or a concept for a game, from development, rendering, producing, testing, and more until you have a full-fledged game.  

Wlad’s guide will deliver you tips, tricks, tools, developing your game, and the basic knowledge of keeping your ideas, concept, and game legally yours then how to market it that you need to get your idea and concept off the ground and in the right direction. Let’s dive in. 


Wlad gives his insights on the developmental stages of creating your new game. Don't let the developmental stages frighten you; you are a newbie, after all, so don't be so hard on yourself. Remember, just like Wlad, you are learning from scratch. You can make your first game successful and even win awards. Wlad did it, and you can do it too with his helpful insights that will show you how. He goes over the 'Principles of Good Design,' which is the game design process that is both artistic and technical, coming together to fulfill the designer's vision. This is the step where you are excited about the game idea that's been in your mind forever.   

The additional subchapters cover: 'Best Way to Learn,' 'Iterative design,' 'Accessibility.', 'Good Coding Practices,' 'Sound and Music,' 'The Process of Development,' 'Vertical Slice.', 'Quality Assurance,'’ Optimization.', and 'Last 10%.'. Let's dive deeper into 'Iterative Design' and 'Vertical Slice.'   

The iterative design process is a simple concept. Through user research, trial, and error, and some brutal comments from test players, you can identify users' needs and generate new ideas to meet those needs. With this, you can develop a prototype. You then test the prototype to see whether it meets their needs in the best possible way. The process looks like this: begin a prototype, gain feedback, begin plans again, build prototype, feedback, begin the process all over again, and keep repeating until you are satisfied that you have reached the best possible product to release to the market. Implementing iterative design, in the beginning, is the most cost-effective strategy for the lifecycle of your product. Each idea provides the best feedback from the user to develop the best prototype. In this step, you are practically a UX/UI designer. One way to stay organized throughout this part of the process is to order different colored sticky notes based on your best to worst ideas; then pick the best ones and implement them.   

This is the creative process that makes me most excited. You'll most likely be using a pencil and paper in the beginning to save yourself some money. Wlad created the first level he ever made for DARQ grayscale. The assets looked generic, and there were no unique elements in the environment that would help direct the user to complete the level. "When I invited a few people to playtest the level, it became clear to me that my creation was simply terrible. My playtesters were confused. I kept hearing: 'Wait – did I visit this location before?' It will be a brutal process, and there will be more to learn, but it's a wake-up call that everyone hears." Nothing is ever perfect in the beginning. Once you are provided some feedback, then that is your time to experiment. "It's important to approach each failure as an opportunity to learn and to get better. This attitude allowed me to stay equally excited and motivated throughout the hardships of development. The more iterative cycles the game went through, the better I got.". Begin experimenting with the levels, adding color, distinct with points of interest, and unique details to your environment.    

Iterative design is a crucial step for finding an investor or a publisher to receive funding. After you have gone through the tedious and rigorous steps of creating your first few levels, then this is where vertical slice comes in. "A vertical slice is a small portion of the game that is as close to the final product as possible. In other words, it's a demo that is not available to the general public.". This is meant to show the custom art, mechanics, music, sound effects, written or recorded dialogs, etc. This is intended to show off to investors or just business-oriented consumers who may or may not be familiar with the iterative nature of game development. This is the portion of a game that acts as a proof of concept for stakeholders before they agree to fund the rest. It's risky, so make sure it's as polished and perfect as possible. Once the demo has been released, then this should begin a following for your game to build a community. "With a set of eye-catching marketing materials, you can start growing a following as your game is still in early development."    

In the first subchapter, you'll cover the following:     

  1. Focus on one core mechanic and develop the world around it.  
  2. Teach the player how to play your game  
  3. Make your game hard to master.   
  4. Give the player a clear goal  
  5. Reward your player often  
  6. Establish visual language  
  7. Use landmarks  
  8. Provide immediate feedback  
  9. Make randomization feel fair  
  10. Have a strong game loop   

Business and law   

Lacking a basic understanding of how to run a business puts you at a severe disadvantage, potentially leading to terrible legal repercussions. Wlad makes it known in this chapter that you should fill that gap in your mind with as much knowledge on this topic. "Please don't mistake my words for legal advice." Wlad warns. After all, this is a book on starting a studio and the many levels to growing it into a success. Wlad goes over basic business and law principles to better equip you while researching the essential and relevant courses to ask when consulting with an attorney on regulations. Regulations impact the video game industry differently depending on the state and country you're in. 

Additionally, he makes it known that this chapter may not be relevant for you since his company was registered in California. In chapter 5, Wlad goes over the following subchapters: 'Starting a Company,' Intellectual Property,' 'Contracts,' 'End-User License Agreement,' and 'Privacy Policy.' Let's dive deeper into the 'Intellectual property' and 'End-User License Agreement.'   

What is Intellectual property? defines Intellectual property (IP) as, "the term applied to intangible rights protecting the products of human intelligence and creation, including patents, trademarks/service marks, copyrights, and trade secrets." Wlad gives examples of the different levels of intellectual property and defines them:    

  • Copyright"Copyright refers to the exclusive legal right given to a person to use their work or authorizes others to use it. There is no need to apply for copyright protection. The U.S. and Europe assign it by default once a work is created." So, what does Copyright protect when creating your own game? Art, character and sound design, animation, text, music, code, and voice-overs. End-user agreements and privacy policies are also given copyright protection, so it is important not to copy these documents from other companies. No two video game companies are the same. If you end up thinking you will get away with copyrighting other companies' documents, then think again. If you were to get caught, then you could be in a mess of legal trouble. What elements don't get copyright protection? – Game genres, ideas, and game mechanics.  
  • Trademarks"A trademark is a sign, logo, symbol, word, or a series of words that distinguish your business or product from others. Trademarks play an important role in the video game industry, as they help protect both studio names and video game titles.". What would have happened if Wlad didn't trademark his game? I'll tell you. You'll be seeing a ton of generic Lloyd's and similar topsy turvy gravity-defying games pop-up left and right. Developers would clone his ideas and perhaps even call it 'DARQ' or something similar. This is a situation that you would need to avoid at all costs. Filing for a trademark for both your game title and the studio is essential. "Check trademark databases before you file. Also, check if domains featuring your game title and studio name are available.". It would be best to locate a trademark attorney with experience in the gaming industry for this step. 
  • Patents: "Patents are exclusive rights granted for an invention. It gives the patent owner the right to decide who gets to use his or her invention. In the video game industry, patents are rarely granted.". This is because of how challenging it is to distinguish a game mechanic from an actual invention. Wlad gives the example of Crazy Taxi. Its developer, Saga, was able to patent the green arrow in the game that points the player to the drop off location. Overall, filing for patents is expensive, and getting them approved in the gaming industry is very low.    

Mentioned above is the end-user license agreement (EULA). This is another copyright that is a contract between you and your studio, and it is essential. Like most software we use, the end-user license agreement protects the company. Metaphorically, let's pretend you have finished your game project and are now preparing to be on the appropriate sales platform. A EULA should be one of the first documents you prepare. "Depending on the game you're making, your EULA will contain specific terms and conditions applicable to your game, and your game only. Unless your game shows no signs of popularity and you don't expect it to sell more than a few copies, you should have an attorney write a EULA." After all, if one of your players ends up having a seizure because of flashing lights in your game, you could be in a big mess. "There are various websites that allow you to generate a EULA based on data you provide."    

 Marketing and PR  

In chapter 6, Wlad brings to light the marketing and public relations mistakes that cause most indie games to fail. "If you underestimate the importance of marketing and public relations, your game will likely get lost among thousands of titles released every day." Not all games require marketing to succeed in the same way DARQ did. But how many games are hits by an indie developer releasing his first game? Hardly any. Marketing involves engaging in activities to generate direct sales. However, it's essential during this daunting task to promote and market successfully. "The goal of marketing is to reach your potential customers who might be interested in your game and convince them to take action, such as purchasing or wishlisting your title."   

There is an easy solution for not falling prey to releasing add-ons to the market. Yes, it will bring in money. However, in my opinion, this is a trap for half-ass work. Not everything is about money. Repour is vital. It is essential to put yourself in the customers' shoes and view things as the audience. Prioritizing PR over marketing helps maintain a positive outlook on your studio and communication with your audience. This is true when it comes to Wlad's strategies. I have never seen a developer comment on literally every post, good or bad, on social media. Wlad responded to every post on Facebook, Twitter, Instagram, all of it. I see it daily. This increases media hits and raises consumer awareness; it draws in a massive crowd of enjoyment to interact with the CEO and principal developer of a game everyone has come to love. "I would try to communicate my studio's core values: a customer-first approach, transparency, gratitude, fast customer support, immediate patching, direct and honest communication, and, most importantly, keeping promises given to customers." Wlad has done a terrific job communicating his core values daily through actions and not just words. "Building a positive relationship with my customer base has been much more important to me than focusing on short-term marketing activities."    

In chapter 6, Wlad covers: 'Mission Statement,’ 'Website,’ 'Press Kit,’ 'Community Management,’ 'Social Media Guidelines,' Marketing Materials,’ 'Press Coverage,' and 'YouTubers and Streamers.' Let's dive deeper into the 'Press Kit.'   

Journalists, bloggers, and streamers live a busy life. As a writer myself, I see firsthand the mass number of emails received every day about the latest game to review, but it's challenging to get to all these promptly. Everyone who creates their first game wants their game to be considered for exposure, but it needs to grab our attention. This is where the press kit is required to help these content creators determine whether they're interested in covering your game. Wlad gives the most important steps you can take in having your game covered by the press (Forbes, IGN, Gamespot, etc.) Usually, a press kit is just a single webpage that contains the most information in one place for a journalist to look at, decide, and go from there merely. "In a way, a press kit works like a business card for your game. It should be easily accessible by anyone looking for a concise representation of your project.". Wlad gives his steps in what your press kit should have in the single website:  

  1. Game title & description: This is like a one-second elevator pitch that is short and engaging. You'll only need a couple of sentences.   
  2. Fact Sheet: This is a bullet point that outlines the most important information about your game and your studio. "This covers your studio name, location, release date, platforms, price, languages, ESBR rating, your website, and storefront links."  
  3. Banner Image: This one is a given for the majority. It is the artwork you use for your game's cover.  
  4. Your studio: Include a paragraph about your studio and its key members. This would be the best place to put your mission statement as well.   
  5. Long description: Describe your game in a paragraph or two and provide relevant information, such as if your game as won awards, if it went viral on social media, or if it features any well-known voice actors. This could add credibility to your project.    
  6. Quotes: This is a straight-to-the-point area to cover. Was it covered by any well-known press companies such as IGN, Forbes, Gamespot, etc.? Then provide a list of quotes and article links.  
  7. Screenshots: This is exactly how it sounds. Provide gameplay screenshots as thumbnails and allow them to be viewed in full size with high resolution. Sell your game., make the journalist or your potential new customer wonder what is in store.   
  8. Logos, icons, and cover art: Display several variations of the logo, symbols, and cover art. Making your logo in PNG format and a transparent background is ideal.   
  9. Thumbnail art: "This is entirely optional, but the Youtube community will love you for it if you add this. The idea is to provide several characters renders on a transparent background. This allows YouTubers to create eye-catching thumbnails."   
  10. Video: This is the area to display your game trailers and teasers. Adding the download link is ideal.   
  11. Links: Having relevant links to all press kit areas that cover games, interviews, or public speaking engagements adds credibility and will help tell your story to sell your game and add to your community.   
  12. Contact info: This is vital. Your social media handles and email are usually provided at the bottom of the press page. This is for any journalists who may have additional questions or set up an interview with you. To find the best examples of these. Go to and then click the 'Press Kit' tab.   

Wrapping up part 2 of 3 

Let's look at some key takeaways from Part II that are essential for your game to sell from Wlad’s book and this article. 

  1. The best way to learn game development is simply by designating the time, going at it and having fun with it. There are plenty of tutorials on any topic, game engine, software design, etc., that are available online.
  2. Iterative design is an effective way of making video games. It assumes the process of prototyping, testing, analyzing, and refining the project. 
  3. A vertical slice is a demo not available to the public. It’s used to showcase your game to investors and publishers.   
  4. Intellectual property is a blanket term for copyright, trademarks, and patents. 
  5. Have your attorney draft an end-user license agreement and privacy policy before you release your game.   
  6. Your success as an indie developer is mostly dependent on your ability to grow a community around your game. Delegate it to someone else if you are having issues being a good community manager.  
  7. Learn how to pitch your game to the press. Contact journalists for major releases like the reveal of your announcement trailer, or a demo release.   

Let's continue you on to Part III, which will cover the following courses 'Development', 'Business & Law', and 'Marketing & PR.' of chapters 4 through 6

You can continue to Part III - here

Moor Insights & Strategy's video game and tech reviewer Zane Pickett lives in Austin, Texas. He is a lover of all things psychological horror and Star Wars based while possessing an unhealthy knowledge of serial killers and Kingdom Hearts. When not writing, he works as Moor Insights & Strategy's Operation's Manager. 

Follow me on Twitter: @Zanepickett37

Note: Moor Insights & Strategy writers and editors may have contributed to this article. 

Disclosure: Moor Insights & Strategy, like all research and analyst firms, provides or has provided paid research, analysis, advising, or consulting to many high-tech companies in the industry, including, Advanced Micro Devices, Apstra, ARM Holdings, Aruba Networks, AWS, A-10 Strategies, Bitfusion, Cisco Systems, Dell, Dell EMC, Dell Technologies, Diablo Technologies, Digital Optics, Dreamchain, Echelon, Ericsson, Foxconn, Frame, Fujitsu, Gen Z Consortium, Glue Networks, GlobalFoundries, Google, HP Inc., Hewlett Packard Enterprise, Huawei Technologies, IBM, Intel, Interdigital, Jabil Circuit, Konica Minolta, Lattice Semiconductor, Lenovo, Linux Foundation, MACOM (Applied Micro), MapBox, Mavenir, Mesosphere, Microsoft, National Instruments, NetApp, NOKIA, Nortek, NVIDIA, ON Semiconductor, ONUG, OpenStack Foundation, Panasas, Peraso, Pixelworks, Plume Design, Portworx, Pure Storage, Qualcomm, Rackspace, Rambus, Rayvolt E-Bikes, Red Hat, Samsung Electronics, Silver Peak, SONY, Springpath, Sprint, Stratus Technologies, Symantec, Synaptics, Syniverse, TensTorrent, Tobii Technology, Twitter, Unity Technologies, Verizon Communications, Vidyo, Wave Computing, Wellsmith, Xilinx, Zebra, which may be cited in this article.

Thu, 30 Jul 2020 02:37:00 -0500 Moor Insights and Strategy en text/html
Killexams : Broadcom to Buy VMware for $61 Billion in Record Tech Deal No result found, try new keyword!s strategy in latest years. He acquired corporate-software maker CA Technologies in 2018 and Symantec Corp.?s enterprise security business in 2019. Broadcom?s offer -- coming during a market ... Thu, 26 May 2022 03:47:00 -0500 en-in text/html Killexams : Enterprise Data Management Market Size is projected to reach USD 271 billion by 2030, growing at a CAGR of 13.8%: Straits Research

Straits Research - Market Research Strategy | Strategy Consulting | Business Research | Business Consulting | Market Research

The global enterprise data management market size was valued at USD 85 billion in 2021, and it is envisioned to grow to USD 271 billion by 2030, with a CAGR of 13.8% during the forecast period (2022–2030). North America is anticipated to account for USD 58 billion at a CAGR of 11% by 2030.

New York, United States, July 20, 2022 (GLOBE NEWSWIRE) -- Enterprise data management (EDM) is the process of organizing, analyzing, and storing a company's created and acquired data. Implementing the IT systems that run business applications and offer analytical data to aid corporate executives, business managers, and other end-users in operational decision-making and strategic planning requires proper data management. The enterprise data management market value chain includes IT vendors, platform providers, system and network integrators, enterprise data management software providers, distributors, end-users, and aftermarket services.
Due to the rising demand for real-time information, a structured process for data delivery from developers, and the efficient management of hierarchical master data produced across various verticals, it is anticipated that the global enterprise data management market will experience significant growth during the forecast period. In addition, the increasing need to guarantee regulatory compliances and the growing usage of IoT devices are anticipated to boost market growth over the forecast period.

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Increasing Requirement for Risk Management Systems and Growing Emphasis on Ensuring Regulatory Compliance to Drive the Enterprise Data Management Market
As a result of the continuation of globalization, numerous organizations have opened offices across the globe. However, the fluctuating data based on the location of the offices makes data procurement difficult. Data management services can facilitate single-source reporting and multi-user access in such situations, thereby providing clients with consistent data in all locations.
EDM solutions can aid incumbents of various industries and industry verticals, including BFSI and manufacturing, gain valuable insights from historical and current data, and predict market changes that may affect client requirements. Reorganizing the workflows at this time can have a substantial impact on the organization’s baseline. By ensuring the accuracy of the data and implementing effective risk management, EDM solutions can be advantageous for these organizations.
EDM solutions can ensure adaptability, industry standards, robust quality controls, and straightforward distribution while providing multiple deployment modes. EDM solutions can help generate a stable version of the data in an environment where it can be viewed and analyzed. They can benefit both small and medium businesses and large businesses by providing unified integration with consumer applications, data control, enhanced transparency, and support for regulatory compliance.
Moreover, they assist organizations with data governance and data quality rules, which can be especially advantageous for data confidence, risk management, and strategic decision-making, promoting the enterprise implementation of data management solutions for risk management. Furthermore, organizations must adhere to particular rules and regulations based on the region and the industry or industry vertical they belong to. Laws and regulations typically vary from region to region and country to country, making it difficult for businesses to ensure regulatory compliance.
As a result, the increasing need to ensure full compliance with regulations such as the General Data Protection Regulation (GDPR) and the Act on the Protection of Personal Information (APPI) is anticipated to boost the usage of enterprise data management solutions. Protocols for enterprise data protection and security are crucial to the success of any modern business. Compliance with an organization’s data security practices and standards is the primary function of enterprise data management. Hence, pushing the enterprises to adopt data management services.

Report Metric


Market Size

USD 271  Billion by 2030


13.8% (2020-2030)

Historical Data


Base Year


Forecast Period


Forecast Units

Value (USD Billion)

Report Coverage

Revenue Forecast, Competitive Landscape, Growth Factors, and Trends

Segments Covered

By Component, By Services, By Deployment, By Organization, By Industrial Vertical, By Regions

Geographies Covered

North America, Europe, Asia-Pacific, LAME and Rest of the World

Key Companies Profiled/Vendors

IBM Corporation | Oracle Corporation | SAP SE | Cloudera, Inc. | Amazon Web Services, Inc. | Enterworks (Winshuttle, LLC) | Micro Focus | Broadcom (Symantec)

Key Market Opportunities

Due to the growing need to effectively manage hierarchical master data generated by various departments

Key Market Drivers

Increasing Requirement for Risk Management System

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Impact of COVID-19
Due to the spread of coronavirus, the gross domestic product and operations of significant economies decreased. Lockdowns imposed by government and regulatory authorities around the world disrupted the operations and activities of market participants. It proffered a grave threat to humanity and society and destabilized global economies. In contrast, the demand for data management solutions increased due to the rapid adoption of security tools and answers due to businesses' widespread deployment of remote work access in some countries.
A report commissioned by IDG from NTT Ltd. predicted that the normalization of the work-from-home model in local and global quarantine would increase the demand for value-added services to mitigate security risks. Organizations worldwide have turned to enterprise data management providers for various services and solutions, which has had a substantial impact on the market for data management.
In addition, the demand for application platforms, collaborative applications, service management software, security software, and content workflow and management applications increased. During a crisis period, enterprise data management solutions provided businesses with agility and continuity, which were incredibly valuable.

Regional Insights
Asia-Pacific is expected to account for USD 84 billion at a CAGR of 16.6% by 2030. Various governments in Asia-Pacific are encouraging software companies to design and develop free and open-source services for managing and gaining access to vast quantities of data, which will likely increase management demand. It is anticipated that the region's market share will increase due to the rising popularity of cloud-based deployment to boost operational efficiency.
North America is anticipated to account for USD 58 billion at a CAGR of 11% by 2030. This region dominates the Enterprise Data Management market due to its abundance of data management solution providers, high-level expertise, and growing investments in data management. IBM Corporation, Oracle Corporation, Amazon Web Services, Cloudera, Inc., Teradata, and SAP SE are the region's most effective enterprise data management solutions and services providers. As these companies are actively engaged in data management service provision.
Companies in the United States place a substantial emphasis on digital transformation and are frequently considered early adopters of next-generation technologies like IoT, big data analytics, AI, and ML. The continued adoption of cutting-edge technologies by American businesses bodes well for expanding the market for enterprise data management.

Key Highlights

  • The global enterprise data management market was valued at USD 85 billion in 2021, and it is envisioned to grow to USD 271 billion by 2030, with a CAGR of 13.8% during the forecast period (2022–2030).

  • Based on components, the enterprise data management market is segmented into software and services. Software is expected to account for the largest market value, with USD 197 billion, registering a CAGR of 13.8% by 2030.

  • The enterprise data management market is segmented into managed and professional services based on services. Professional services are anticipated to grow at a CAGR of 14.5% to reach USD 55 billion by 2030.

  • Based on deployment, the market is categorized into cloud and on-premise. The on-premise segment is expected to be valued at USD 134 billion, with a CAGR of 11.8% during the forecast period.

  • Based on the organization, the market is segmented into small and medium enterprises and large enterprises. The larger enterprises will likely have a share of USD 191 billion, accounting for a CAGR of 13.9% by 2030.

  • Based on the industrial vertical, the market is categorized into IT and telecom, BFSI, retail and consumer goods, healthcare, manufacturing, and others. The BFSI industry is expected to account for USD 86 billion, with a CAGR of 14.5% by 2030.

  • Region-wise, Asia-Pacific will have the highest share of USD 84 million, with a CAGR of 16.6% during 2030.

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Competitive Players in the Market

Enterprise Data Management Market: Segmentation
By Component:

By Services:

  • Managed Services

  • Professional Services

By Deployment:

By Organization:

By Industrial Vertical:

By Regions:

1          Introduction
1.1      Market Definition
1.2      Market Scope
2          Research Methodology
2.1      Primary Research
2.2      Research Methodology
2.3      Assumptions & Exclusions
2.4      Secondary Data Sources
3          Executive Summary
4          Market Overview
4.1      Report Segmentation & Scope
4.2      Value Chain Analysis: Enterprise Data Management Market
4.2.1  Vendor Matrix
4.3      Key Market Trends
4.3.1  Drivers
4.3.2  Restraints
4.3.3  Opportunities
4.4      Porter’s Five Forces Analysis
4.4.1  Bargaining Power of Suppliers
4.4.2  Bargaining Power of Buyers
4.4.3  Threat of Substitution
4.4.4  Threat of New Entrants
4.4.5  Competitive Rivalry
4.5      Environment & Regulatory Landscape
4.6      Forecast Factors & Relevance of Impact
4.7      Macro-Economic & Geopolitical Scenario
4.8      Parent Market Overview
4.9      Technology Landscape
4.10   Market Share Analysis
4.11   Potential Venture Analysis
4.12   Regional Price Trends
4.13   Raw Material Trends
4.14   Cost Structure Analysis
4.14.1 Labor Cost
4.14.2 Consumables
4.14.3 Maintenance Cost
4.15   Covid-19 Impact Analysis:
4.15.1 Pre and Post Covid-19 Market Scenario Analysis
4.15.2 Market Recovery Timeline and Challenge
4.15.3 Measures Taken by Top Players
4.15.4 Quarterly Market Revenue and Growth Forecast till 2021        North America        Europe        Asia-Pacific        Central and South America and the Caribbean        The Middle East and Africa
5           Component Overview
5.1      Introduction
5.1.1  Market Size & Forecast (Value & Volume)
5.2      Software
5.2.1  Market Size & Forecast (Value & Volume)
5.3      Services
5.3.1  Market Size & Forecast (Value & Volume)
6           Services Overview
6.1      Introduction
6.1.1  Market Size & Forecast (Value & Volume)
6.2      Managed Services
6.2.1  Market Size & Forecast (Value & Volume)
6.3      Professional Services
6.3.1  Market Size & Forecast (Value & Volume)
7          Deployment Overview
7.1      Introduction
7.1.1  Market Size & Forecast (Value & Volume)
7.2      Cloud
7.2.1  Market Size & Forecast (Value & Volume)
7.3      On-premise
7.3.1  Market Size & Forecast (Value & Volume)
8          Organization Overview
8.1      Introduction
8.1.1  Market Size & Forecast (Value & Volume)
8.2      Small and Medium Enterprise
8.2.1  Market Size & Forecast (Value & Volume)
8.3      Large Enterprise
8.3.1  Market Size & Forecast (Value & Volume)
9           Industrial Vertical Overview
9.1      Introduction
9.1.1  Market Size & Forecast (Value & Volume)
9.2      IT and Telecom
9.2.1  Market Size & Forecast (Value & Volume)
9.3      BFSI
9.3.1  Market Size & Forecast (Value & Volume)
9.4      Retail and Consumer Goods
9.4.1  Market Size & Forecast (Value & Volume)
9.5      Healthcare
9.5.1  Market Size & Forecast (Value & Volume)
9.6      Manufacturing
9.6.1  Market Size & Forecast (Value & Volume)
9.7      Others
9.7.1  Market Size & Forecast (Value & Volume)
10         Regional Overview
10.1   Introduction
10.1.1 Market Size & Forecast (Value & Volume)
10.2   North America
10.2.1 Economic Overview
10.2.2 Market Scenario
10.2.3 U.S.
10.2.4 Canada
10.2.5 Mexico
10.3   Central and South America and the Caribbean
10.3.1 Economic Overview
10.3.2 Market Scenario
10.3.3 Brazil
10.3.4 Argentina
10.3.5 Colombia
10.3.6 Rest of Central and South America and the Caribbean
10.4   Europe
10.4.1 Economic Overview
10.4.2 Market Scenario
10.4.3 Germany
10.4.4 France
10.4.5 The U.K.
10.4.6 Italy
10.4.7 The Rest Of Europe
10.5   Asia-Pacific (APAC)
10.5.1 Economic Overview
10.5.2 Market Scenario
10.5.3 China
10.5.4 Japan
10.5.5 India
10.5.6 Australia
10.5.7 South Korea
10.5.8 Rest Of APAC
10.6   Middle East
10.6.1 Economic Overview
10.6.2 Market Scenario
10.6.3 South Arabia
10.6.4 The UAE
10.6.5 Qatar
10.6.6 Oman
10.6.7 Turkey
10.6.8 The Rest Of Middle East
10.7   Africa
10.7.1 Economic Overview
10.7.2 Market Scenario
10.7.3 Nigeria
10.7.4 South Africa
10.7.5 The Rest Of Africa
11       Competitive Landscape — Manufacturers & Suppliers
11.1   Competition Dashboard
11.2   Industry Structure
11.3   IBM Corporation
11.3.1 Business Overview
11.3.2 Financial Performance
11.3.3 latest Developments
11.3.4 Portfolio
11.4   Oracle Corporation
11.5   SAP SE
11.6   Cloudera, Inc.
11.7   Amazon Web Services, Inc.
11.8   Enterworks (Winshuttle, LLC)
11.9   Micro Focus
11.10 Broadcom (Symantec)
12       Conclusion & Recommendation
13       Acronyms & Abbreviations

Table of Content and Figure @ 

Market News

  • In 2022, IBM Corporation announced an expanded partnership with SAP to undertake one of the world's most significant corporate transformation projects based on SAPÒ ERP software.

  • In 2022, IBM Corporation signed a strategic collaboration agreement with Amazon Web Services to deliver IBM software-as-a-service on AWS.

  • In 2022, Cloudera, Inc partners with Shionogi to accelerate R&D and achieve data-driven innovation in pharmaceuticals.

News Media:  

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Wed, 20 Jul 2022 07:39:00 -0500 en-SG text/html Killexams : Best B2B Marketing Companies in San Francisco, CA 2021

Founded in 2001 as an integrated marketing agency, glassCanopy markets digital products from startups and tech companies to a highly-targeted niche audience using their smart digital campaigns and engagement-driven content marketing strategies. 

With a diverse team of IT programmers, marketing analysts and computer engineers, the firm is able to employ performance-driven B2B solutions even to startups and SMEs struggling to compete with bigger brands. 

Their services include revenue generation, branding, lead nurturing, content creation, PPC, SEO, SEM, web design and production and business strategization. The company provides cybersecurity, IT infrastructure and non-pharmaceutical marketing services to hospitals and medical professionals.  

glassCanopy provides content and lead generation services to drive B2B sales and secure multiple markets around the globe.  

Demandbase began as a company that maps IP addresses to businesses, and later developed into a full-scale provider of holistic B2B solutions for various industries that leverages innovative technologies to solve issues and drive results. 

This is made possible with their exclusive comprehensive account-based marketing solutions. The company employs over 500 employees and offers an end-to-end ABM platform that aids B2B companies Improve high-value accounts. 

Demandbase is a privately-held company that offers specialty services including marketing, B2B marketing and sales, company-targeted advertising, web analytics, web optimization, account-based advertising, display advertising, targeting personalization and B2B programmatic advertising.   

DWA is a media agency that helps clients leverage marketing technology and advertising technology solutions across multiple digital media channels and mediums. They have over two decades of experience with technology marketers.

DWA is a media and advertising company with a size of almost 200 employees and specializes in marketing, advertising, media planning and purchasing, B2B and B2C demand-generation. Among their most popular services are social media marketing, content marketing, SEM and SEO, marketing automation, channel marketing, programmatic buying, MDF management, ABM and data analytics.  

Their company is also a certified partner of Adobe and SMB Premier and has received numerous certifications including those from Google Analytics, Marin, DataXu and Baidu.   

Teak is a B2B marketing company that collaborates mostly with early, mid and late-stage startups with target clients belonging to the entertainment, travel and hospitality, culture and outdoor sectors. 

The company positions itself as a content and branding studio that combines the visual design expertise of a branding firm with the innovative nature of digital agencies. They craft engaging storytelling to help brands build long-term value.  

As a company involved in marketing and advertising, Teak is a privately-held company that specializes in branded content, film production, social media strategy and content, visual design, motion graphics, animation and web design and development. Their most popular services are digital strategy, creative editorial, branding and digital content production.   

BayCreative is a full-service B2B marketing and advertising agency founded in 1997. With over 18 years of experience, the company has an extensive catalog of expertise that includes digital and web marketing, brand awareness building, content development, lead generation and inbound marketing. 

They approach B2B marketing by using the latest technologies to utilize current market trends such as social media, email campaigns and digital branding. This way, they are able to create tailor-made solutions in a cost-efficient way without sacrificing quality and turnaround time. 

The privately-held company also offers services such as website development, illustration, presentations, flash, messaging, email marketing and Google AdWords. BayCreative’s clientele includes big corporations like Intel, Cisco, Brocade, McKesson, Fujitsu, Symantec, Google, Twitter and McAfee.  

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