Salesforce Platform-App-Builder Practice Test are organized by killexams

killexams.com is the reliable system that provides Platform-App-Builder study guide along with 100% success ensure. You should practice Platform-App-Builder queries for just a single day at minimum to attain properly in the examination. Your real trip to success within Platform-App-Builder exam, actually begins with killexams.com braindumps is the particular valid, updated plus verified.

Exam Code: Platform-App-Builder Practice test 2022 by Killexams.com team
Platform-App-Builder Salesforce Certified Platform App Builder (SU18)

The Salesforce Certified Platform App Builder test has the following characteristics:
 Content: 60 multiple-choice/multiple-select questions
 Time allotted to complete the exam: 105
 Passing Score: 63%
 Registration fee: USD 200, plus applicable taxes as required per local law
 Retake fee: USD 100, plus applicable taxes as required per local law
 Delivery options: Proctored test delivered onsite at a testing center or in an online proctored environment. Click here for information on scheduling an exam.
 References: No hard-copy or online materials may be referenced during the exam.
 Prerequisites: None required; course attendance highly recommended.

ABOUT THE SALESFORCE CERTIFIED PLATFORM APP BUILDER CREDENTIAL
The Salesforce Certified Platform App Builder credential is designed for individuals who would like to demonstrate their skills and knowledge in designing, building, and deploying custom applications using the declarative customization capabilities of the Lightning Platform. The candidate can create, manage, and update data models, application security, business logic, and process automation.
Here are some examples of the concepts you should understand to pass the exam:
 Design the data model, user interface, business logic, and security for custom applications
 Customize applications for mobile use
 Design reports and dashboards
 Deploy custom applications

The Salesforce Certified Platform App Builder credential is intended for an individual who has experience developing custom applications on the Lightning Platform, including practical application of the skills and concepts noted in the test objectives below.
The Salesforce Certified Platform App Builder generally has six months to one year of experience building applications on the Lightning Platform and/or on a similar technology platform.
The Salesforce Certified Platform App Builder candidate has the experience, skills, and knowledge outlined below:
 Familiarity with the capabilities of the Lightning Platform.
 Awareness of Salesforce license types and the related considerations.
 Ability to design applications to support business processes and reporting requirements.
 Familiarity with the social and mobile capabilities of the platform; accustomed to using and optimizing business applications on a mobile device.
 Familiarity with the Salesforce development environments and the options available to deploy applications and manage changes on the Lightning Platform.
 Study of the resources listed in this test Guide and the additional required study materials provided by Salesforce.
A candidate for this test is not expected to be able to administer Sales Cloud or Service Cloud, have programmatic development experience (Apex, Visualforce, etc.), design custom interfaces using Visualforce, or design custom Lightning components using Apex or JavaScript.

The Salesforce Certified Platform App Builder test measures a candidates knowledge and skills related to the following objectives. A candidate should have hands-on experience developing custom applications on the Lightning Platform and have demonstrated the application of each of the features/functions below.
SALESFORCE FUNDAMENTALS
 Describe the capabilities of the core CRM objects in the Salesforce schema.
 Given a scenario, identify the boundaries of declarative customization and the use cases for programmatic customization.
 Identify common scenarios for extending an org using the AppExchange.
DATA MODELING AND MANAGEMENT
 Given a scenario, determine the appropriate data model.
 Describe the capabilities of the various relationship types and the implications of each on record access, user interface, and reporting.
 Identify the considerations when changing a field's type.
 Given a set of requirements, identify the considerations and select the appropriate field type.
 Describe the capabilities and considerations of the schema builder.
 Describe the options and considerations when importing and exporting data.
 Describe the capabilities of and use cases for external objects.
SECURITY
 Describe the features and capabilities available to restrict and extend object, record, and field access.
 Given a set of business requirements, determine the appropriate sharing solution.
Weighting 10%
Weighting 8%
Weighting 20%
SALESFORCE CERTIFIED PLATFORM APP BUILDER
BUSINESS LOGIC AND PROCESS AUTOMATION
 Describe the capabilities of and use cases for record types.
 Describe the capabilities of and use cases for formula fields.
 Describe the capabilities of, use cases for, and implications of roll-up summary fields.
 Describe the capabilities of and use cases for validation rules.
 Describe the capabilities of and use cases for approval processes.
 Describe the capabilities of and use cases for workflow, visual workflow, and Process Builder.
 Given a set of business requirements, recommend a solution to automate business processes.
 Describe the ramifications of field updates and the potential for recursion.
SOCIAL
 Describe the capabilities of and use cases for social features.
USER INTERFACE
 Describe the user interface customization options.
 Describe the capabilities of and use cases for custom buttons, links, and actions.
 Describe the declarative options available for incorporating Lightning Components in an application.
 Given a scenario, determine the appropriate user interface design.
REPORTING
 Describe the features and capabilities available when creating reports, report types, and dashboards.
MOBILE
 Describe the declarative customization options available for the Salesforce mobile application user interface.
 Given a set of requirements, determine the appropriate global and objectspecific actions and action layouts to optimize the Salesforce mobile
application user experience.
Weighting 27%
Weighting 3%
Weighting 14%
Weighting 5%
Weighting 5%
SALESFORCE CERTIFIED PLATFORM APP BUILDER
APP DEVELOPMENT
 Describe the key milestones and considerations when managing the application lifecycle.
 Describe the differences between and considerations when using the various types of sandboxes.
 Describe the capabilities of and considerations when using change sets.
 Describe the use cases of and considerations when using unmanaged packages.
 Given a scenario, determine the appropriate deployment plan.

Salesforce Certified Platform App Builder (SU18)
Salesforce Salesforce test success
Killexams : Salesforce Salesforce test success - BingNews https://killexams.com/pass4sure/exam-detail/Platform-App-Builder Search results Killexams : Salesforce Salesforce test success - BingNews https://killexams.com/pass4sure/exam-detail/Platform-App-Builder https://killexams.com/exam_list/Salesforce Killexams : Salesforce: Why Microsoft Shareholders Should Watch Out
TIME Women Of The Year

Matt Winkelmeyer/Getty Images Entertainment

Introduction

In the world of SaaS (software as a service), there are a few different types of companies. You have your vertical market software companies, think Unity (U) and Constellation Software (OTCPK:CNSWF), both of which I’ve written about at length. And you have horizontal market software companies that serve a variety of verticals - SAP SE (SAP) and Oracle (ORCL) are good examples of those.

And then there’s the third type of software: Microsoft Corporation (MSFT).

Why is Microsoft in a category of its own? Because Microsoft is virtually an HMS bundle monopoly.

Let me explain.

Remember Zoom Video Communications, Inc. (ZM)? How about DocuSign, Inc. (DOCU)? These two pandemic darlings were all the rage in 2020, but sales growth has nearly fizzled out and investors have begun to flee. Microsoft did not escape the 2022 tech crash, either, but it fared much better than Zoom and DocuSign, to say the least…

Chart
Data by YCharts

So what happened to Zoom and DocuSign? What does this all have to do with Salesforce, Inc. (NYSE:CRM)? Because I believe Salesforce is replicating just what made Microsoft so successful. Furthermore, I believe they’ve reached “escape velocity” and can’t be crushed the same way Microsoft has so often crushed its horizontal market competitors. (Looking at you, Zoom)...

Competitive Advantage

Let’s back up a bit. Remember those vertical market companies I mentioned just a bit earlier? Let’s talk about what makes those special, and differentiates them from HMS companies, Salesforce and Microsoft included.

You see, vertical markets companies usually target a small niche, like software to manage your local bowling alley, or funeral home scheduling software, markets so small they don’t interest the likes of Microsoft. Sure Microsoft could make better software than what’s on the market, but why waste the time when the total addressable market ("TAM") may only be $1-10mm? Unity started as software to build FPS video games on the Mac, markets like that simply lack the economic sense for a company like Microsoft to enter.

But horizontal markets like spreadsheets, presentations, or document storage solutions? You better bet Microsoft will be all over that. And it’s no surprise, when the prize is in the multi-billions it makes sense to devote the best, and majority of your resources, to that goal.

It’s because of that “prize” (large TAM) that P/E firms and tech investors are fine foregoing profitability today, because they believe the longer they wait to pursue profitability, the more of that future pie they will take. Delayed gratification.

But what’s better than private equity funds?

Internal Capital aka Cash Flow, that’s what.

That’s where Microsoft shines. The cash flow from Azure and Office gives them the capital they need to build new services like Teams which are crushing software products like Zoom. Think about it from the perspective of a manager, you love Zoom, but Teams is half the price because you are already on the office bundle, so why bother with another solution?

It’s no wonder why Peter Theil has been quoted as saying:

[To build a successful startup] You have to be 10 times better than second best.

Is Zoom 10x better than Teams, probably not, is it 20% better?… probably. But that doesn’t move the needle on sales.

Other companies employ a similar strategy to Microsoft, epic games, for example, uses the funds from its smash-hit Fortnite to build its game development tool Unreal. Internal capital is a powerful tool.

The Salesforce Spin

That’s great, but what does any of this have to do with Salesforce?

I’m happy you asked!

It’s because Salesforce too has replicated that strategy but has given it its own unique Salesforce flavor. What’s that flavor? Acquisitions. Epic and Microsoft funnel cash flow from profitable business segments to less profitable segments internally. Salesforce focuses on acquisitions (and internal growth).

Now many companies do acquisitions, including Microsoft. Just look at that massive Activision deal. But for Salesforce, acquisitions are an integral part of their strategy.

Some investors hate acquisitions, they see them as value-destroyers, as the acquiring firm is usually forced to pay a hefty premium on the target it acquires. Others love acquisitions. Berkshire Hathaway (BRK.A, BRK.B) is a case study of acquisitions gone right.

My view? I’m acquisition-agnostic. If a company can employ valuations in a manner that drives value for shareholders, I’m all for it. Salesforce has cracked that code in a manner that many other companies have not.

I won’t rehash the stats here, but Salesforce has acquired a great deal of software companies, often for billions of dollars. If you’d like to read more about the individual deals, I’d shift your attention here.

What I would like to talk address is how these deals have driven shareholder value. Salesforce has been critiqued in the past for overpaying on takeovers, and Slack is a good example of that, at 26x sales investors scratched their heads. But what investors miss is the benefit of being in the Salesforce ecosystem. Just as Microsoft can leverage its office suite to push their Teams software, so too can Salesforce use its other software, like its namesake CRM software, to push Slack. This concept of bundling is what makes Microsoft, and now Salesforce, such a powerful force in the HMS world.

Bundled software creates a strong flywheel effect.

Salesforce has reached the point where its own bundle of products, cannot be threatened in the same way Zoom can by Microsoft, Salesforce has its own bundles. Just like how Microsoft can offer Teams at a discount to office customers, so too can Salesforce offer slack to its CRM customers.

As Salesforce continues to acquire businesses, this “sales force” continues to strengthen as the flywheel effect is further strengthened.

For now, let’s shift our attention to the financials of both companies.

Financials

Revenue

Chart
Data by YCharts

Both Microsoft and Salesforce have had strong revenue growth over the last 5 years. Salesforce’s growth has been exceptionally strong as they’ve grown through issuing equity to target companies alongside using internal capital.

Operating Cash Flow Per Share

Chart
Data by YCharts

On a per share basis, CFO growth has been relatively comparable between the two companies. Both have roughly doubled over the past 5 years and have continued to grow even in the face of a very challenging macro environment. Given the similarity of their business models, seeing such similar financial results does not surprise me much.

Valuation

Now that we’ve gone through the financials, I will present you with my valuation for Salesforce. Let me first preface this with some more context, in my articles I usually employ two methods, a P/E comparison, and FCF (free cash flow) Discount Model. For the sake of Salesforce, I’m performing just the DCF (discounted cash flow) component. If I were to employ a P/E comparison I believe it would skew the results because Salesforce keeps its earnings low as part of its strategy to reinvest into the business. Also, pertaining to the DCF, I am factoring in an expectation for acquisitions to continue, albeit at a slower pace than they previously had occurred.

Discounted Cash Flow Analysis

Base Case Assumptions:

Growth rate for next 7 Years (excl. 2022 & 2023)

17.0%

Terminal Growth Rate

2.0%

Discount Rate

10.0%

2023

2024

2025

2026

2027

Revenue

$31,000

$35,560

$41,605

$48,678

$56,953

Net Income

$4,740

$5,680

$7,310

$8,981

$11,033

Cash Flow

$5,546

$6,418

$8,041

$9,879

$12,026

Intrinsic Value per Share ($USD)

$154

Current Share Price ($USD)

$148

Upside Potential

4.1%

Source: Yahoo Finance Authors Estimates & Calculations

In my base case, I’m assuming revenue growth of 17% over the next 7 years excluding 2022, and 2023. This is somewhat slower than what they have historically been able to achieve (20%+) but I wanted to err on the side of conservatism due to the unknown nature of future acquisitions and any potential impact to share count.

As you can see above, Salesforce’s shares are roughly at fair value, perhaps slightly undervalued. But that doesn’t paint the whole picture. For my final take on valuation, please refer to the conclusion.

Risks

Before I give my final assessment on Salesforce let me highlight the biggest risk I am concerned with: tightening financial conditions (perhaps that is a bit of a euphemism).

As rates have risen, valuations continue to compress across the tech sector. On one hand, as an acquirer, this benefits Salesforce vis-à-vis lower prices. But on the other hand, it may slow the pace of acquisitions, as target companies become more hesitant to sell in a period of lower valuations. Historically, salesforce has acquired companies using a mixture of stock and cash, obviously, with shares much lower than they were last year, the stock portion is much more expensive to issue than it once was. Given the FCF generative nature of Salesforce’s business, they should be able to at least, partially mitigate these concerns.

Since Salesforce is so reliant on acquisitions to fuel growth, investors should pay attention to how the tightening financial conditions wind up affecting the M&A market. P/E firms are still active in the market, but would-be sellers are nervous. The jury is still out on this one.

Conclusion

Microsoft shareholders best watch out, there’s a “new” kid on the block. He’s scrappy, he’s smart, and he moves fast. And his name is Salesforce. Salesforce doesn’t play by your traditional growth by acquisition playbook, it follows its own rules.

Step 1. Acquire. Step 2. Bundle. 3. Forego profit now, in exchange for more profit later.

The macro-economic environment is a legitimate concern but Salesforce, at least to this investor, looks like a company with a secular growth story that is still very much intact, it looks like a company that will continue to grow despite the headwinds.

On the valuation front, the discounted cash flow analysis points to Salesforce being a company that is approximately fairly valued. But a large part of that is due to the conservatism that I have baked into my DCF, should Salesforce execute on their flywheel, 17% growth may be much too slow, and margins may grow much faster than anticipated.

In short, the “bundle” factor is immune to rising rates.

I rate Salesforce as a “Buy” with a 1-year price target of $165.

Thank You

As always, thank you for taking the time out of your day to read my article, all feedback and comments are welcome. I try to engage with all of my readers so if something sparked your interest feel free to let me know in the comment section and I will do my best to get back to each of you with a response. Have a fantastic rest of your day/evening!

Tue, 04 Oct 2022 11:16:00 -0500 en text/html https://seekingalpha.com/article/4544677-salesforce-why-microsoft-shareholders-should-watch-out
Killexams : If You Invested $1,000 in Salesforce During the Great Recession, Here's How Much You'd Have Today

Buying stocks during a bear market can yield spectacular returns. For instance, the bear market brought on by the Great Recession cratered the S&P 500 by 56.8%, from peak to trough. But smart investors knew it was a once-in-a-lifetime opportunity to buy.

The index closed on March 9, 2009, at its bottom of 676.53. The ensuing bull market rally lifted the S&P 500 to its peak of 3,386 11 years later, on Feb. 19, 2020. Steadfast buy-and-hold investors would've achieved a remarkable 400.5% gain just by buying the index.

Buying an index is not a bad idea. Still, bear markets allow investors to buy beaten-down shares of great companies, outperform the market, and accumulate phenomenal wealth.

What if you bought Salesforce during the Great Recession instead?

On the day the S&P 500 bottomed, Salesforce (CRM 3.73%) closed at $7.72 per share. If you plunked down $1,000 at that price, you'd have 129 shares. If you had the fortitude to never sell a single share for the entire 11-year rally, your shares would've been vaulted to $192.87 per share, earning you a hefty 2,398% gain -- dramatically outperforming the market during that 11-year span.

A group of people holding a cloud icon.

Image source: Getty Images.

To put the Salesforce investment in an even longer-term perspective, your guts to buy in a bear market, loyalty to the buy-and-hold strategy, and your $1,000 would equate to $19,371.93 today.

Here's how Salesforce did it

Salesforce has long been a cloud-based software growth story. The company's incredibly popular customer relationship management (CRM) software has given its corporate users' sales teams the collaboration and marketing tools to strengthen customer relationships and expand their sales opportunities. In short, Salesforce helps its users increase revenue and become more efficient sales machines.

Over Salesforce's history, it has accumulated an impressive catalog of clients. As an ingrained part of each customer's business, Salesforce is in a perfect spot to sell them additional software and services. As such, the company has been busy acquiring companies with adjacent services and upselling them to its existing customers.

For example, it acquired ExactTarget in 2013, with just $286 million in revenue. Since then, Salesforce has grown its revenue by 949% to $3 billion. Salesforce later took over MuleSoft in 2018, when it had $284 million in revenue. The company grew its revenue by 499% to $1.7 billion.

Salesforce's latest (and largest) acquisitions offer what are perhaps its most significant opportunities. The company bought Tableau in 2019 and Slack Technologies in 2021. Revenue at those two companies has already grown, which may be the next chapter of Salesforce's growth story.

Is it too late to buy Salesforce?

When examining Salesforce's revenue history, it's easy to see that its products work. It finished its fiscal year as a publicly traded company in 2005 with $176 million in recurring software revenue. Seventeen years later, in fiscal 2021, the company had vaulted its revenue by 14,952% to $26.5 billion. The company's astonishing revenue growth has done wonders for the stock, but nowadays, investors want to see profits.

Salesforce's full fiscal year ending Jan. 31, 2022, included an adjusted operating margin of 18.7%. But during the company's annual investor conference this month, Salesforce's management shared some exciting news that seems to have fallen on deaf ears. Management forecasts that by 2026, the company will nearly double its revenue to over $50 billion, and its adjusted operating margin will soar to 25%.

Yet Salesforce stock is down since the announcement and has shed 41% this year. Wall Street analysts expect Salesforce to generate $4.74 in earnings per share for its current fiscal year. That number implies a forward price-to-earnings ratio (based on forecasts) of 31 times, which is considerably more attractive than its five-year average of 57 times. Given Salesforce's growth trajectory, the bear market is giving smart long-term investors a gift.

CRM PE Ratio (Forward) Chart

CRM PE Ratio (Forward) data by YCharts

Buy now or wait?

There is no telling when today's bear market will give way to the bulls. But the stock market is always forward looking. So, the risk of waiting for good macroeconomic news is missing out on the recovery. Buying the stocks of great companies at depressed prices is a recipe for market-beating returns. Even if it means the bear market persists for a while, it's better than suffering from the regret of missing out on opportunities like this.

BJ Cook has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Salesforce, Inc. The Motley Fool has a disclosure policy.

Wed, 28 Sep 2022 21:00:00 -0500 BJ Cook en text/html https://www.fool.com/investing/2022/09/29/if-you-invested-1000-in-salesforce-during-the-grea/
Killexams : Salesforce Layoffs 2022: What to Know About CRM Job Cuts, Hiring Freeze a hand holding a cellphone: A hand with pink painted fingernails holds a Salesforce sticker representing CRM stock. © Provided by InvestorPlace A hand with pink painted fingernails holds a Salesforce sticker representing CRM stock.

Salesforce (NYSE:CRM) stock is on the minds of investors Friday as they react to reports of layoffs and a hiring freeze at the U.S. cloud company.

According to reports, the company has laid off “at least 90 employees.” The reasons behind the Salesforce layoffs, as well as the finer details of the job cuts, are unknown. However, the cuts appear to be limited to mostly contract workers.

A statement from Salesforce backs this up. The company says it has ended relationships with “some temporary recruiting contractors.” These contractors were brought on for a short time to help bolster numbers during a hiring period.

CRM Stock: Details on the Hiring Freeze

Insiders claim that Salesforce only opened up to hiring new employees for about one month. Adding to that, the company noted to Protocol that “most departments have reached their hiring goals for the fiscal year.”

Sources close to the matter claim that Salesforce’s hiring freeze is set to last until January 2023. Investors following CRM stock will remember that the company also enacted a hiring freeze back in May 2022. All of this comes as tech stocks deal with the ongoing effects of inflation, rising interest rates and a recession.

CRM stock is down 1.3% as of Friday afternoon and down 44% since the start of the year.

There’s more exact stock market news investors will want to know about below!

InvestorPlace has all of the hottest stock news traders need to know about for Friday! That includes all of the latest news concerning shares of Plug Power (NASDAQ:PLUG), Eargo (NASDAQ:EAR) and Castellum (NYSEMKT:CTM) stock today. You can catch up on all of that news at the following links!

More Friday Stock Market News

On the date of publication, William White did not hold (either directly or indirectly) any positions in the securities mentioned in this article. The opinions expressed in this article are those of the writer, subject to the InvestorPlace.com Publishing Guidelines.

Fri, 14 Oct 2022 09:23:47 -0500 en-US text/html https://www.msn.com/en-us/money/markets/salesforce-layoffs-2022-what-to-know-about-crm-job-cuts-hiring-freeze/ar-AA12XHXV
Killexams : Salesforce aims for 25% operating margin in 2026 with more efficient spending

Bret Taylor, co-chief executive officer of Salesforce.com Inc., right, and Marc Benioff, co-chief executive officer of Salesforce.com Inc., wear rabbit ears during a keynote at the 2022 Dreamforce conference in San Francisco, California, on Tuesday, Sept. 20, 2022.

Marlena Sloss | Bloomberg | Getty Images

Salesforce stock rose almost 3% in extended trading on Wednesday after the enterprise software maker announced a new long-range profitability goal that showed the company's determination to operate more efficiently.

Several cloud software companies, including Salesforce, have become less compelling to investors as interest rates have risen to respond to higher prices this year, after becoming more glamorous during the Covid pandemic, when organizations boosted their use of programs employees could use without being in offices.

Management teams at cloud companies have sought to recapture interest by emphasizing cost-savings plans and pull forward their timelines for profitability. Salesforce itself said it would be more careful in adding talent.

The company went further on Thursday, as Amy Weaver, Salesforce's finance chief, revealed new targets for the 2026 fiscal year at the company's investor day, taking place in San Francisco during its Dreamforce conference. The company is aiming for a 25% adjusted operating margin, including future acquisitions, she said. That compares with the 20% target Salesforce announced one year ago for its 2023 fiscal year. The adjusted operating margin was 19.9% in the quarter that ended July 31.

Salesforce indicated that it intends to push adjusted sales and marketing spending as a percentage of revenue below 35% by 2026 through increasing self-serve efforts, alliances with partners, and productivity improvements for salespeople. In marketing, the idea is to draw on proprietary marketing channels. Sales and marketing on a GAAP basis took up over 44% as a percentage of revenue in the July quarter.

Additionally, Salesforce is eager to manage general and administrative spending, in part by evaluating real estate assets for a hybrid workplace.

Weaver reiterated the $50 billion revenue target for fiscal 2026 that it announced one year ago, but she said that the figure now takes into account a $2 billion headwind from exchange rates since last year's investor day.

Shares of Salesforce reached a 52-week low on Wednesday. The company has begun buying back its own shares as part of its first share-repurchase program, Weaver said.

WATCH: Salesforce's Taylor on the company's commitment to profitability and returning cash to shareholders

Salesforce's Taylor on the company's commitment to profitability and returning cash to shareholders

watch now

Wed, 21 Sep 2022 18:34:00 -0500 en text/html https://www.cnbc.com/2022/09/21/salesforce-aims-for-25percent-operating-margin-in-2026.html
Killexams : Is Salesforce Stock Undervalued?

If you ask 100 different investors if a stock is under- or overvalued and why, you're likely to get 100 different answers. If everyone knew a stock was undervalued, they would purchase it, which would drive the price up, and then it wouldn't be undervalued anymore.

However, going through the exercise to determine if a stock is undervalued is vital, as your research could yield significant returns. Today, I will dig into Salesforce (CRM 3.73%).

What does Salesforce do?

You can get a clue as to what Salesforce does by looking at its ticker: CRM. CRM is a common acronym that stands for customer relationship management, basically how a business interacts with current and prospective clients. The primary way to grow a business is by obtaining new customers and getting existing ones to spend more, so this software is vital for nearly every business.

CRM platforms have many capabilities, like marketing, customer service, and sales. By combining these operations into one software bundle, businesses can be more efficient in dealing with customers.

The CRM market opportunity is enormous, with the market expected to reach $158 billion by 2030, growing at a 13.3% annual rate from 2022 on.

That's an impressive market, but what's Salesforce's position in it? According to Statista, Salesforce controlled about 23.8% of the market in 2021, dwarfing second-place SAP's 5.4% market share. Furthermore, Salesforce's market share is growing, showing it is still the top pick for many businesses.

Salesforce's market leadership position in a growing industry checks many investment boxes. But how about its financials?

Strong present results, but a slower future is in store

Despite a tricky second-quarter environment, Salesforce did well. Many businesses were not interested in purchasing new enterprise software. It's a cumbersome task, expensive, and has a steep learning curve. None of these activities are wise to do when the economy is struggling. If a business adopts new software, it's likely mission-critical and must provide significant value to the business.

In Salesforce's Q2 (ending July 31), revenue rose 22% YOY (year over year) to $7.72 billion. However, it lowered its fiscal-year 2023 (ending Jan. 31, 2023) revenue guidance from $31.75 billion to $30.95 billion. Nevertheless, this guidance still indicates 16.8% YOY growth -- not too bad for the current environment.

Remaining performance obligations (RPO) only rose 15% YOY. This trend is disappointing, as RPO is an indicator of future revenue. Still, this can be interpreted two ways. First, the difficult environment caused companies to pull back their spending, and this lost revenue will eventually return. Second, Salesforce has penetrated its market entirely, and its only growth will come from market expansion (projected to be 13.3% growth through 2030, as mentioned above).

When a growth stock's business begins to slow, investors demand profits. Profits have been slim in Salesforce's life as a public company, but management is projecting a 3.6% GAAP operating margin for FY23 (its current fiscal year). Much of Salesforce's losses come from heavy stock-based compensation -- in Q2, it was $851 million, or 16% of all operating expenses.

However, stock compensation is a noncash expense, which allows Salesforce to be free cash flow positive. In Q2, Salesforce produced $131 million in free cash flow, adding to its $13.5 billion cash and marketable securities position. With its cash pile, Salesforce plans to repurchase $10 billion in stock.

At face value, this may indicate that management believes its stock is undervalued. However, the primary reason for this repurchase plan is to offset shareholder dilution. Because of heavy stock-based compensation, Salesforce's share count has risen 38% over the past five years. This dilution makes each share less valuable, since each stock is worth a smaller stake in the company when new shares are issued.

If Salesforce were to drop all $10 billion on its shares right now, it would reduce its outstanding shares to a level last seen in 2021 before the acquisition of Slack was completed. That doesn't rewind the clock on share count much, but it would be a start.

As for a valuation, Salesforce trades at 5.7 times sales, which is low compared to other enterprise software companies like Adobe (11.3) and Autodesk (10), even though it used to trade in a range similar to its peers'.

CRM PS Ratio Chart

CRM PS Ratio data by YCharts

However, Salesforce isn't close to the profitability levels of these two, which weighs into its valuation.

I'm on the fence about declaring Salesforce undervalued. While it operates in a massive and growing industry, its dominance has brought it to the point where it will likely grow at a similar rate to the overall market. As Salesforce flips the switch from growth at all costs to profitability, it may struggle with its high stock-based compensation bill.

I think this pessimism is reflected in its below-industry-average valuation. As a result, I think Salesforce shares are likely reasonably valued.

However, this doesn't mean you shouldn't buy the stock. As Warren Buffett once said, "It's far better to buy a wonderful company at a fair price than a fair company at a wonderful price." Salesforce is a wonderful company; it just has a lot to prove before joining the ranks of highly profitable businesses.

Keithen Drury has positions in Adobe Inc. and Autodesk. The Motley Fool has positions in and recommends Adobe Inc., Autodesk, and Salesforce, Inc. The Motley Fool recommends SAP SE and recommends the following options: long January 2024 $420 calls on Adobe Inc. and short January 2024 $430 calls on Adobe Inc. The Motley Fool has a disclosure policy.

Fri, 16 Sep 2022 17:15:00 -0500 Keithen Drury en text/html https://www.fool.com/investing/2022/09/17/is-salesforce-stock-undervalued/
Killexams : Matt Meyers Shares His Journey to Becoming a Top Expert for the Salesforce Ecosystem

Success in today’s business climate hinges on building a strong and vibrant ecosystem. Salesforce recognized this early on and was one of the first in the cloud computing space to dream up a business model built on partnership. Matt Meyers has been in the tech field for over 20 years and is one of the top experts within the Salesforce ecosystem. As a senior consultant, Matt knows his way around any facet of the Salesforce platform you could imagine. Matt is also an entrepreneur and CEO and co-founder of Adaptus, maker of EzProtect, a Software-as-a-Service virus scanning cyber security platform for Salesforce. He holds a Bachelor of Science in Computer Science and an MBA from Texas Tech University. Matt’s success in the Salesforce ecosystem has been driven by his expertise, determination, and extensive experience with complex implementations.

Matt has always been intrigued by both technology and business. In fact, he believes that’s why he became so interested in Salesforce because it seemed like the perfect culmination of business and technology. Matt began his career as a Salesforce developer and quickly tried to grasp anything he could to learn as much as he could about the company. He realized early on that knowledge was the key to growing his career to where he wanted to go and living the lifestyle he always wanted. As a result, Matt aggressively went for his first few certifications and then realized he couldn’t grow anymore in his current position. He moved on to join a global consulting company, HCL, where he began his career as a Salesforce consultant.

Consulting gave Matt more power than software development had. He quickly discovered he enjoyed consulting because it allowed him to help people solve complex problems, but for some reason, he was still unfulfilled. Matt yearned for more and desired to work at the company that fueled his passion, Salesforce. In the next few months, Matt spent countless long hours studying and earned various Salesforce certifications until he had just about every certification offered at the time. It was then that he met someone who was a sales executive at Salesforce who connected him with a recruiter, which led to him being successfully hired. Matt started as a customer-facing architect in Salesforce services, helping some of the company’s largest customers implement Salesforce.

The role exposed Matt to more aspects of the business and constantly challenged him, inspiring him to become better at his job. His desire to excel pushed him, and he eventually decided to tackle Salesforce’s highest certification, the Certified Technical Architect credential. Matt says this was the most challenging yet rewarding journey of his career, and it took him over two years to complete. A Certified Technical Architect is pretty much the Ph.D. of Salesforce as of now, and only about 400 people hold this certification worldwide within the ecosystem. After dedicating his entire life and career to Salesforce, Matt’s efforts were finally paying off, and bigger doors were opening.

Over the next few years, he worked his way up until he reached the director level and led all of Salesforce’s program architects in the public sector. After some time in this role, Matt decided he wanted to be more independent and started to think about running his own company. He left Salesforce, made a relationship with a major Salesforce consulting firm, and partnered with someone else to grow his company. A true and respected expert in his field, Matt took up mentoring and training, which he continues to do on his social media profiles. His mission is to empower aspiring architects and help them shorten their learning curve.

Advertising disclosure: We may receive compensation for some of the links in our stories. Thank you for supporting LA Weekly and our advertisers.

Fri, 07 Oct 2022 01:57:00 -0500 Written in Partnership with Amir Bakian text/html https://www.laweekly.com/matt-meyers-shares-his-journey-to-becoming-a-top-expert-for-the-salesforce-ecosystem/
Killexams : Jim Cramer sat down with the CEOs of Salesforce and Slack this week — here are our takeaways

Bret Taylor, co-chief executive officer of Salesforce.com Inc., right, and Marc Benioff, co-chief executive officer of Salesforce.com Inc., wear rabbit ears during a keynote at the 2022 Dreamforce conference in San Francisco, California, on Tuesday, Sept. 20, 2022.

Marlena Sloss | Bloomberg | Getty Images

Fri, 23 Sep 2022 09:15:00 -0500 en text/html https://www.cnbc.com/2022/09/23/jim-cramer-sat-down-with-the-ceos-of-salesforce-and-slack-this-week.html
Killexams : Salesforce built a data lake to transform how customer data moves on the platform

The ultimate goal of pulling customer data together into a customer data platform (CDP) is building more meaningful customer experiences in real time. Up until now, that’s been more aspirational than real, but Salesforce is announcing Genie, a real-time data integration platform, today at the Dreamforce customer conference, which aims to make that dream a reality.

At its core, Genie is a new data integration model that underlies the entire Salesforce platform with the aim of moving data wherever it’s needed most — and doing it fast.

Patrick Stokes, EVP and GM of platform at Salesforce, says this is probably the biggest news coming out of Dreamforce this week. “Genie effectively enables the world’s first real-time CRM,” he said.

“So we’re announcing that our Customer 360 applications — sales, service, commerce, marketing, everything in our Customer 360 portfolio — now have access to an entirely new way of bringing data into Salesforce in real time at scale that we’ve never been able to achieve before. And with that, our users can orchestrate real-time customer experiences against those datasets,” Stokes explained.

Prior to this, the company had built data integrations based on the transactional data in the Salesforce CRM database. This goes back to 2007 when Salesforce announced plans for Force.com at that year’s Dreamforce. Stokes said Genie is the modern equivalent of that early attempt, using a data lake that the company built to store the data instead of a transactional database.

“We connected this lakehouse architecture to the Salesforce platform, which at the technical layer means literally, we taught it Salesforce metadata, which is the way that all of our services talk to each other.” This approach also allows the platform to work with external services and data repositories, as well. In fact, the Snowflake integration the company announced last week is built with this technology.

But Genie is more than just a data integration layer. By allowing data to flow faster and more freely, it opens up all kinds of automation possibilities, especially when you combine it with Einstein for AI and machine learning and Salesforce Flow, the company’s workflow tool.

“If your platform can suddenly talk to all of this new data, and that data is coming in in real time, then you can use our automation layer like Salesforce Flow to orchestrate workflows or automations in real time, but only if the platform can keep up with the speed of change and volume of data that’s coming in,” he said.

Part of the ability to go faster beyond the architectural changes at the software level is that Genie is running on Salesforce’s own cloud infrastructure, Hyperforce, which was announced in 2020 as a way to move data from Salesforce to the public cloud. In this case, they are using it to move data between Salesforce and other services, both on the platform and to other data sources like Snowflake or Amazon SageMaker.

He adds that this ability to move data around in real time (or near real time), creates what is essentially a customer data graph.

“When you connect all of these different data sources into Genie, be those directly or other data lakes like Snowflake, what you’re doing is you’re modeling the data. You’re basically hooking it up to a data model. And when you do that, you’re creating a graph of how all that data is related to each other, independent of where it lives in a particular system of record, which is incredibly powerful,” Stokes said.

Liz Miller, an analyst at Constellation Research, says the shift to a new data model is a much-needed move for the company by pushing the CDP beyond marketing

“Honestly the thing I find most important about this is that Salesforce is moving in the right direction with their vision of a customer data platform. They are not treating a CDP as if it is a marketing toy for marketing things. Instead, they are turning the CDP into a foundational layer of unified, normalized and persistent personalization and smart segmentation that benefits the entire customer experience front line across sales, service and marketing,” Miller told TechCrunch.

Sheryl Kingstone, an analyst at S&P Global Market Intelligence, who has been covering the CRM space for years, agrees, saying the key to this change is building the data mechanism in a way that you can share this valuable data more widely.

“They are really focused on building this as part of what I would say is a true platform with all of the assets that this needs to work, and hopefully, it will create what I call a ‘customer intelligence platform,’ which makes sure that you don’t have multiple different CDP silos. And we finally can have that single source of the truth and execute on it.”

The combination of tooling has the potential to be able to make things happen based on the data and the situation without requiring human intervention, and that can be powerful. But Kingstone says the human side still matters and companies have to learn to put data in the hands of the people on the ground working with customers.

That’s going to be a huge challenge, regardless of how sophisticated the technology is, but Salesforce is attempting something big here that’s never been done before by changing the way data moves around the platform. Whether that truly leads to better customer experiences, online and in person, however, remains an open question.

Unlike many Dreamforce announcements, customers don’t have to wait until next year for Genie. These new capabilities are available now.

Tue, 20 Sep 2022 00:15:00 -0500 en-US text/html https://techcrunch.com/2022/09/20/salesforce-genie-completely-transforms-the-way-data-moves-on-the-platform/
Killexams : Top 10 Salesforce Consulting Companies In India 2023

In the past few years, Salesforce has been one of the fastest-growing business software in the world. Businesses are dependent on their current and future clients. Therefore, having a strong customer relationship management or CRM tool is something every business should have. Even though every business has its own set of requirements, maintaining connections with customers has always been the same. The Salesforce platform fulfills every bit of business requirements offering the exclusive features of CRM systems. The customer customization functionality of the salesforce CRM makes it accessible for any size of business belonging to various industries starting from manufacturing to education. 

Along with various pre-installed features of Salesforce CRM the access to integrate 3rd party tools helps many business processes efficiently and decreases operational costs. The Salesforce CRM also facilitates services ranging from brand identity building to data report generation and analysis. Salesforce CRM offers visual representation of effectiveness of popular marketing campaigns,Customer issues management and resolution status, and many more through visual dashboards, and comprehensive reporting features. As these features are beneficial in almost every industry, various businesses belonging to the banking system, financial services, corporations and insurance sectors, retail, fitness and healthcare, ed tech, and government sectors and many more are reaching out to Salesforce development companies in India to get affordable and feature rich salesforce solutions. 

As India is becoming a homeground of various Salesforce consulting companies, finding the ideal partner will never be as simple as having a cup of tea. Before finalizing the most suitable salesforce consulting firm, there are various things businesses should consider such as the company's prestige, the employee strength, years of experience, their service offering and many more. As it takes a long time to study everything, we have done it for you. The team of TopSoftwareCompanies.co has assembled a list of the top 10 Salesforce Consultants in India 2023 after doing comprehensive research and analysis. To compile this list of trustworthy firms, the team did an extensive analysis in Ahmedabad, Mumbai, Bangalore, Jaipur, and other major cities in India.

The List of Top 10 Popular Salesforce Consulting Companies in India 2023
1. Hyperlink InfoSystem
Hyperlink InfoSystem established its business in 2011 as a mobile app development company that provides top services such as AI, IoT, Big Data, AR/VR, Metaverse, Salesforce, and blockchain. With 10+ years of experience in the industry, the company has worked with more than 2,700 plus clients for their custom tech needs. Hyperlink InfoSystem is listed as the top Salesforce partner in India. They implement the best Salesforce development services, including planning, designing, & implementing Salesforce solutions.

2. IBM
By unlocking the potential of data across Salesforce clouds, IBM allows Salesforce Einstein and IBM Watson to change your operations. This activity is carried out throughout the whole Salesforce platform and customer life cycle, including sales, marketing, customer service, and commerce.

3. Accenture
Accenture is one of Salesforce's most important international partners. They are a trustworthy leader when it comes to creating, cultivating, and growing transformational skills via the use of Salesforce technologies. Accenture has finished 1529 Salesforce projects. They stimulate innovation to better how our lives operate.

4. Marlabs LLC
Marlabs LLCcreates cutting-edge digital solutions that assist our clients to enhance their business outcomes quickly and precisely. They achieve our goals by using the power of the Digital CollectiveTM, which combines design-led digital innovation with human experience, composable digital platforms, and a collaborative network of world-class technology partners and innovators.

5. Deloitte Digital
Deloitte Digital has extensive Salesforce service experience across multiple market verticals. So, Salesforce and its 6,500 consultants in 35 countries have a track record of collaboration and integration, aiding varied organizations in meeting their business objectives.

6. Grazitti Interactive
Grazitti Interactive is a global strategic partner that helps businesses develop their CRM strategy, laying the road for long-term success. It is trusted for its wide experience, innovative ideas and products, and exceptional customer service. Salesforce's technology and skills, when combined, can change your sales, marketing, and commerce cloud strategy.

7. Cyntexa
Cyntexa provided Salesforce consulting services to a leading social enterprise. They examined the system's history, performed interviews, and suggested CRM courses and certifications with links for progress. They have 250+ certified Salesforce specialists that have worked on over 400+ projects with 350+ pleased clients all across the world.

8. Webkul
Webkul is a renowned IT services provider that was formed in 2010. With our industry-leading services for Digital Commerce, ERP, and CRM solutions, we assist businesses all over the world address challenging business issues. Over the last 11 years, the company serviced over 80,000 clients worldwide, ranging from small and medium-sized businesses to huge corporations, enterprises, and government agencies.

9. Damco Solutions
Damco Solutions is a prominent IT Services and Solutions provider with over two decades of professional expertise in offering the excellent customer value and enormous business benefits to its clients globally. They provide end-to-end, innovative, and cutting-edge business and technical solutions to assist corporations in leveraging technologies, transforming their businesses, and achieving long-term growth.

10. HData Systems
HData Systems delivers all today's trending innovative solutions, including Blockchain, Big Data Analytics, Data Science, Salesforce Development, Artificial Intelligence, and many more. HData Systems delivers eye-catching solutions to businesses, starting from startups to enterprises, to achieve their goals efficiently with better decision-making strategies to boost their ROI.

Source:Top Salesforce Consulting Companies in India

Wed, 05 Oct 2022 23:49:00 -0500 en text/html https://www.outlookindia.com/outlook-spotlight/top-10-salesforce-consulting-companies-in-india-2023-news-228016
Killexams : Salesforce, San Francisco’s largest employer, conducts layoffs

Salesforce, the titanic San Francisco corporate software company, is conducting layoffs — a first this year for the tech behemoth.

Details remain sparse, but according to Protocol and a laid-off employee who posted on LinkedIn, about 90 employees were affected. (A majority of the affected staffers were contractors in the company's recruiting department, a Salesforce spokesperson told SFGATE; as we’ve previously noted, Salesforce has been vague about whether contracted workers count as “employees,” or “Ohana.”)

“While limited hiring continues, most departments have reached their hiring goals for the fiscal year,” a Salesforce spokesperson told SFGATE. 

During an especially tumultuous time for the tech industry, Salesforce appeared to be a rare anomaly: a tech giant continuing to thrive amid headwinds. Salesforce’s total revenue for fiscal year 2022 was $26.5 billion, a 25% year-over-year increase.

The company recently took over San Francisco with its latest iteration of Dreamforce, the company’s first in-person event since the COVID-19 pandemic. More than 40,000 people were in attendance. Still, during the conference, co-CEO Marc Benioff alluded to the idea of “some level of normalization” after the pandemic period of mass growth for Salesforce and other tech companies. 

“Everything is still bigger, but there is definitely some overage that has to be dealt with,” he said in a press conference during the event. “I don’t think anyone will disagree with that.”

In addition to the layoffs, Protocol reports, Salesforce is enacting a hiring freeze through January 2023. The move is small but significant; large tech companies, on the whole, have been reluctant to conduct layoffs even as startups and other fledgling companies are shedding employees. 

The Salesforce representative did not provide details about what severance benefits affected workers will receive.

Hear of anything going on at a Bay Area tech company? Contact Joshua Bote securely on Signal at 707-742-3756.

Thu, 13 Oct 2022 13:59:00 -0500 en-US text/html https://www.sfgate.com/bayarea/article/salesforce-lays-off-90-employees-17507333.php
Platform-App-Builder exam dump and training guide direct download
Training Exams List