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Exam Code: M8010-238 Practice exam 2022 by team
Commerce Solutions Selling/Order Mgmt Sales Mastery Test v1
IBM Selling/Order tricks
Killexams : IBM Selling/Order tricks - BingNews Search results Killexams : IBM Selling/Order tricks - BingNews Killexams : Remember IBM's Amazing Watson AI? Now It's Desperately Trying to Sell It Off

Image by Carolyn Cole/Los Angeles Times via Getty Images

IBM's infamous Watson artificial intelligence once beat two Jeopardy champions out of $1 million. But now, Axios reports, Big Blue is putting up the healthcare portion of the much-hyped algorithm up for sale once again.

In fact, it's not even the first time that IBM has tried — unsuccessfully — to unload the project, in yet another sign that corporate expectations for AI are continuing to crash into reality.

"Health care always is going to turn out to be more subtle, as well as more regulated for the right reasons, than it is in other areas," IBM CEO Arvind Krishna said in an Axios and HBO interview last year. "And to me, that's natural. It is a decision that may impact somebody's life or death. You got to be more careful. So in health care, it turns out maybe we were too optimistic."

The sale, if it actually goes through this time, would affect millions of patients and entire government healthcare strategies.

The computer and tech corporation spent more than $4 billion acquiring multiple healthcare companies to build up IBM Watson Health. But now it's asking just $1 billion, according to Axios, meaning it's comfortable with a loss of billions.

In late 2021, IBM asked Bank of America to help find a buyer, but both companies declined Axios' accurate request for comment. However, at least one strategic buyer and several private equity may have put in bids that were reportedly due yesterday.

Whoever ends up buying Watson Health Solutions will inherit a ton of responsibility. Playing games with healthcare decisions just to turn a profit isn't inspiring, and unless the right buyer comes along, there could be a ton at stake.

More on healthcare concerns: Quality of Life is Slipping Backwards in the US 

Fri, 07 Jan 2022 06:43:00 -0600 text/html
Killexams : Stop Order

What Is a Stop Order?

A stop order is one of the two main order types you will encounter in the market: stop and limit. The key for the stop order is that it is always executed in the direction that the price is moving. For instance, if the market is moving lower, the stop order will be to sell at a pre-set price below the current market price. Alternatively, if the price is moving higher, the stop order will be to buy once the security reaches a pre-set price above the current market price.

There are several types of stop orders that can be employed depending on your position and your overall market strategy. Here's a review of the various types of stop orders and how they function relative to your position in the market (no position, long position, and short position).

Key Takeaways

  • Stop-loss orders should be in place whenever you have an open position to limit your potential losses.
  • Stop-entry orders can be used to enter the market in the direction the market is moving, frequently referred to as breakout trading.
  • If the market is moving higher, a stop-entry order will make you long; if the market is moving lower, a stop-entry will make you short.
  • You can move your stop-loss order in the direction of the trade, using a trailing stop-loss to further limit your losses, or even better, to protect your gains.
  • You can use a financial or technical price level to place your stop order.

Click Play to Learn All About Stop Orders

Stop-Loss Order

A regular stop-loss order is recommended for any live position. A stop-loss order is just what it means—it stops losses. The stop-loss order will take you out of your position at a pre-set level if the market moves against your existing position. Stop-loss orders are critical for when you can't actively keep an eye on the market, and it's recommended always to have a stop-loss order in place for any existing position for protection from sudden market news, data releases, and the like.

For example, let's say you're long (you own it) stock XYZ at $27 and believe that it has the potential to reach $35. However, at price levels below $25, your strategy is invalidated, and you want to get out. You would then place a stop order to sell XYZ at around $25, or slightly lower to account for a margin of error.

Stop-Entry Order

A stop-entry order is used to get into the market in the direction that it's currently moving. For example, let's say you have no position, but you observe that stock XYZ has been moving in a sideways range between $27 and $32, and you believe it will ultimately move higher. In this case, you could place a stop-entry order above the current range high of $32—say at $32.25 to allow for a margin of error—to get you into the market once the sideways range is broken to the upside. Now that you're long, and if you're a disciplined trader, you'll want to immediately establish a regular stop-loss sell order to limit your losses in case the break higher is a false one.

Trailing Stop-Loss Order

Continuing from the scenario above, XYZ has broken above the range top at $32, and your stop has been triggered at $32.28 (we'll explain later why your order may not have been filled at exactly the $32.25 order price), making you long in a rising market. Continuing on, the price goes higher and hits your first price objective at $35. You may now want to protect your profits in case the market reverses lower. You can accomplish this with a regular stop loss placed at, say, $34. That means you will lock in around $1.72 on the trade ($34.00 – $32.28 = $1.72) if the market turns around. In this case, you used a stop-loss order to protect your profit instead of limiting your loss.

In the case above, you manually moved up your stop-loss order after the market had moved in your favor. Some online brokers offer a trailing stop-loss order functionality on their trading platforms. These orders follow the market and automatically change the stop price level according to market movements. You can set a particular price distance the market must reverse for you to be stopped out.

For example, you can specify $0.50 for the stock trade, meaning that the market price, currently at $35, must touch $34.50 for your stop-loss order to be triggered. However, if the price continues to move higher, the trailing stop will rise with it, always remaining $0.50 from the highest high the price has reached. For example, let's say the price continues to move higher from $35 and reaches $36.75. Your trailing stop will have followed the price increase and will now be at $36.25 ($36.75 – $0.50 = $36.25). Trailing stops are a great way to protect profits and stay in a position until the market has shown that it has actually reversed.

Where to Place Stop Orders

A common question posed by both traders and investors is where they should place their stop-loss order. There are too many variables to supply a one-size-fits-all answer, but a rational method falls into two categories: financial and technical.

A financial stop-loss is placed at a point where you are no longer willing to accept further financial loss. For example, let's say you're only willing to risk $5 on a stock that's currently trading at $75. That means you've chosen a financial stop of $5 per share (or $70 as the stop price), regardless of whatever else may be happening in the market.

A technical stop-loss is placed at a significant technical price point, such as the accurate range high or low, a Fibonacci retracement level, or a specific moving average, just to name a few. The key factor is that, if you have a market position, you need to have a live stop-loss order to protect your investment/position.


Earlier, we mentioned that a stop-loss order's execution may not be at the exact price you specified. Let's say you had a stop-loss entry price at $32.25, but it was executed at $32.28, or 3 cents higher than you specified. That difference of 3 cents is referred to as slippage, which is caused by many factors, such as lack of liquidity, volatility, and price gaps on news or data, just to name a few. Slippage can also occur when a regular stop-loss is executed.

Traders should expect some slippage on a stop-loss order execution if any of the above conditions apply. As a result, traders need to be aware of upcoming events and data releases, as these can often trigger extreme volatility and price gaps, potentially leading to slippage on the execution of your stop order.

To illustrate, you might be long XZY stock at $50 with a stop-loss at $49.00. Bad news hits the newswires, and the market price drops rapidly through $49.00. Given the sudden volatility in the market, your stop-loss ends up being executed at $48.95, meaning 5 cents of slippage on your order due to the news. It may be the case that the market continues lower, reaching a close of $47.50, for instance. All of a sudden, that 5-cent slippage may not seem so bad after all. The most important thing was that you had a stop-loss order in place to limit your losses.

Why Do I Always Need a Stop-Loss Order When I Have an Open Position?

Not every trade is a winner. Every position has the potential to move against you, losing you money. A stop-loss order will limit your losses to around a specified level that you define. It's important to note that you should create a complete strategy (entry, stop-loss, and take-profit) to manage your position before you enter that position. That way, you avoid the emotional uncertainty that comes with having an open position.

What Should I Do if My Stop-Entry Order Is Filled?

You now have a position in the market, and you need to establish, at the minimum, a stop-loss (S/L) order for that position. You can also add a take-profit (T/P) order. Coupled together, you now have orders bracketing your position. Such orders are typically linked and known as a one-cancels-the-other (OCO) order, meaning if the T/P order is filled, the S/L order will be automatically canceled, and vice versa.

Where Should I Place My Stop-Loss Order?

You can use a financial stop (how much money am I prepared to lose on this position?) or a technical S/L (what significant technical level will need to be breached for your trade scenario to be invalidated?). Not every trade is a winner, so you need to have a strategy in place before you enter a position, knowing where you'll limit your losses and take your profits.

Should I Ever Move My Stop-Loss Order?

It is recommended that you should move your stop-loss order only if it's in the direction of your position. For example, imagine you're long XYZ stock, with a stop-loss order $2 below your entry price. If the market cooperates and moves higher, you can raise your S/L higher to further limit your loss potential, or possibly lock in profits.

However, you should never move your stop against your position. Using the example above, imagine the market does not cooperate and moves lower against your long position. As it nears your pre-set S/L level, you may lose discipline and want to lower your stop further so you can hold onto the position and avoid taking a loss. This exposes you to further losses and goes against your pre-set strategy for the trade. Maintaining your S/L at your pre-set level means following your original strategy. It's what keeps small losses from becoming large losses.

The Bottom Line

Stop orders are a critical tool in a trader's toolbox. Traders and investors should always have a stop-loss in place if they have any open position. Otherwise, they're trading without any protection, which could be dangerous and costly.

Stop orders can be adjusted in the direction of the trade if the market moves in your favor, but you should never move a stop away from the direction the market is moving. For example, if you're long and the market is moving lower, you should never lower your stop from where you originally placed it. Hopefully, you have put together a complete trade strategy (entry, stop-loss, and take-profit) before you entered the market. This way, your mind and emotions are not in play, just your strategy.

Wed, 12 Aug 2020 15:36:00 -0500 en text/html
Killexams : What is a limit order?

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Wed, 21 Sep 2022 03:04:00 -0500 en-US text/html
Killexams : The 5 Basic Order Types Used in Crypto Trading Explained © Provided by MUO

When you want to trade cryptocurrency, the first thing you do is place an order. Orders are instructions you send to exchanges to buy or sell a crypto asset. For example, the order you send could be to trade the crypto instantly or hold on until a specific condition is met.

Understanding the right orders to use will help you to be more dynamic with trade execution, so here are five of the most popular trade orders used in crypto trading and how they work.

1. Market Order

A market order is a command that automatically executes at the best market price. It is usually executed instantly or at the next best opportunity. The current market rate usually determines the price the order initiates in the order book. An order book displays the demand and supply activities of a particular cryptocurrency. It is publicly available to users on an exchange to see. The order book data changes as traders add, withdraw, and modify orders.

A trader executing a market order only needs to state the amount of an asset they would like to buy or sell. The trader doesn't need to specify the price as the order is executed based on the best market rate.

Let's say you want to buy 5 LTC with the price of 1 LTC being $60; you pay $300, and your trade executes immediately. However, if you are not comfortable buying LTC at that price ($60) and want a lower price, say $50 for 1 LTC, you can create a limit order for a purchase of LTC when the price gets to $50. So now, let's look at how a limit order works.

2. Limit Order

An order to buy or sell a cryptocurrency asset at a predetermined price is known as a limit order. However, limit orders are not guaranteed to execute because they only trigger if the price reaches the point where the limit is set.

Limit orders are useful when you aren't in a rush to execute your trade or are hurry to execute your trades at a particular price. They ensure your trades execute at your desired price by preventing you from paying more or receiving less than the specified price.

A limit order can be a buy or sell order. Thus, we have buy limit orders and sell limit orders. For example, you can set a buy limit order to buy $2,000 worth of ether when the price drops to $1,500. Likewise, with a sell limit order, you can choose to sell the same crypto when the price rises to $2,000. All you need to do is to place your order and wait for the price to trigger them. However, there is no assurance that the price will reach these levels, which means that the orders may not be triggered.

Other order types can also be categorized into market order, limit order, or both based on how they are executed. For example, those executed instantly or almost instantly are market orders, while orders that require a predetermined price to be hit are limit orders.

3. Stop Order

A stop order buys or sells a crypto asset once the price reaches the stop price. In this case, it becomes a market order filled at the next available price to lock in profit.

Let's say the price of a crypto token keeps dropping, and you have a sell-stop order to limit your losses. Once the price gets to the sell stop price, it will automatically trigger the order and sell the position at the next available price. This will prevent you from making more losses by taking you out of the trade before it drops further.

The risk of the stop market order is that the next available price may be lower (in the case of a sell stop) or higher (in the case of a buy stop) than what you anticipated due to a gap in the market price. One of the ways to prevent this is to use a stop-limit order. A stop-limit order is a little more complex than a stop-market order. Let's take a look at how it works.

4. Stop-Limit Order

As the name suggests, a stop-limit order combines stop and limit orders. It executes limit orders at the predetermined price when the market reaches the stop price.

When using a stop-limit order, you must specify a stop price and a limit price. The stop price triggers the limit price when the price gets to the stop price. For example, let's assume that one ether is $1,300, and you want to buy the token when it shows bullish momentum. You can set your stop-limit order; in this case, a buy-stop limit order, with the stop price at $1,330 and a limit price at $1,360. If the price moves above $1,330 (the stop price), the order will be triggered, creating a limit order.

Buy stop-limit orders are placed above the current market price, while sell-stop limit orders are below the market price. The order is suitable for traders that want protection against price volatility.

5. Trailing Stop

A trailing stop helps you lock in your profit and limit your losses when trading. It is usually set at a trailing amount or percentage from the market price. As the price moves, the trailing stop price also moves by the predetermined trailing percentage or amount. If the price moves back, the trailing stop does not move, as it only moves in one direction. A trailing stop can be a limit order or a market order.

If you add a 10% trailing stop loss to a long position, your profit will be locked in if the price drops 10% from its peak after executing the buy order.

What, then, is the difference between a trailing stop and a stop loss? A stop-loss order helps you reduce losses and is usually set manually. A trailing stop, on the other hand, locks in the profit while reducing the losses. It is more flexible than a stop-loss and tracks market prices automatically.

You Can Now Be More Dynamic With Your Orders

As an active crypto trader or one aspiring to invest in crypto, you need to get acquainted with these order types and understand how they work. They will help you be more dynamic with your orders in different market situations. You won't always have to monitor the market to execute a trade at the desired price since you can supply instructions through orders.

Thu, 22 Sep 2022 02:53:00 -0500 en-US text/html
Killexams : What Is a Limit Order in Trading, and How Does It Work?

What Is a Limit Order?

A limit order in the financial markets is a direction to purchase or sell a stock or other security at a specified price or better. This stipulation allows traders to better control the prices at which they trade. A limit can be placed on either a buy or a sell order:

  • A buy limit order will be executed only at the limit price or a lower price.
  • A sell limit order will be executed only at the limit price or a higher one.

The price is guaranteed, but the filling of the order is not. Limit orders will be executed only if the price meets the order qualifications.

The alternative to a limit order is a market order, which calls for a trade to be executed at the prevailing market price without any price limit specified.

Key Takeaways

  • A limit order guarantees that an order is filled at or better than a specific price level.
  • A limit order is not guaranteed to be filled, however.
  • Limit orders control execution price but can result in missed opportunities in fast-moving market conditions.
  • Limit orders can be used in conjunction with stop orders to prevent large downside losses.
  • A limit order is usually valid for either a specific number of days (i.e. 30 days), until the order is filled, or until the trader cancels the order.

How Do Limit Orders Work?

How Limit Orders Work

A limit order is the use of a pre-specified price to buy or sell a security. For example, if a trader is looking to buy XYZ’s stock but has a limit of $14.50, they will only buy the stock at a price of $14.50 or lower. If the trader is looking to sell shares of XYZ’s stock with a $14.50 limit, the trader will not sell any shares until the price is $14.50 or higher.

By using a buy limit order the investor is guaranteed to pay the buy limit order price or better, but it is not guaranteed that the order will be filled. A limit order gives a trader more control over the execution price of a security, especially if they are fearful of using a market order during periods of heightened volatility

There are various times to use a limit order such as when a stock is rising or falling very quickly, and a trader is fearful of getting a bad fill from a market order. Additionally, a limit order can be useful if a trader is not watching a stock and has a specific price in mind at which they would be happy to buy or sell that security. Limit orders can also be left open with an expiration date.

Limit Order Example

A portfolio manager wants to buy Tesla Inc's (TSLA) stock but believes its current valuation at roughly $750 per share is too high and would like to buy the stock should it fall to a specific price. The PM instructs his traders to buy 10,000 shares of Tesla should the price fall below $650, good 'til canceled. The trader then places an order to buy 10,000 shares with a $650 limit. Should the stock fall below that price the trader can begin buying the stock. The order will remain open until the stock reaches the PM’s limit or the PM cancels the order.

Additionally, the PM would like to sell Inc.'s (AMZN) stock but feels its current price of roughly $2,300 is too low. The PM instructs his trader to sell 5,000 shares should the price rise above $2,750, good until canceled. The trader will then put the order out to sell 5,000 shares with a $2,750 limit.

Brokerage firms may not allow limit orders if they are illogical (i.e. if a limit to buy is placed at greater than price, Brokerage firms may also offer this service to investors for free.

Limit Orders vs. Market Orders

When an investor places an order to buy or sell a stock, there are two main execution options in terms of price: place the order "at market" or "at limit." Market orders are transactions meant to execute as quickly as possible at the present or market price. Conversely, a limit order sets the maximum or minimum price at which you are willing to buy or sell.

Buying stocks can be thought of with an analogy to buying a car. With a car, you can pay the dealer’s sticker price and get the car or you can negotiate a price and refuse to finalize the deal unless the dealer meets your price. The stock market can be thought of to work in a similar way.

A market order deals with the execution of the order; the price of the security is secondary to the speed of completing the trade. Limit orders deal primarily with the price; if the security's value is currently resting outside of the parameters set in the limit order, the transaction does not occur.

What Is a Limit Order?

A limit order is a direction given to a broker to buy or sell a security at a specific price or better. It is a way for traders to execute trades at desired prices without having to constantly monitor markets. It is also a way to hedge risk and ensure losses are minimized by capturing sale prices at certain levels.

How Does a Limit Order Work?

A limit order is placed with your broker. That limit order states the security, the quantity, the price, and whether you are in a buy or sell position. The order is not triggered until the specific desired market price is achieved. Even then, execution of the limit order is not guaranteed, especially in highly volatile markets or regarding highly volatile securities with low liquidity.

What Is the Difference Between a Limit Order and a Stop-Limit Order?

A limit order is an order requesting the purchase or sale of securities should a specific price be met. A stop-limit order builds one additional layer that requires a specific price be met that is different than the sale price. For example, a limit order to sell your security for $15 will likely execute when the market price reaches $15. Alternatively, a stop-limit order can be placed to sell your security for $15 only if the share price has dropped from $20 to $16.

How Long Does a Limit Order Last?

The term of the limit order will depend on your specification and your broker’s policy. Many brokers default limit orders to day-only trades; any unfilled orders at market close are canceled without execution. Other brokers may offer a specific number of days often in intervals of 30 (i.e. 30 days, 60 days, or 90 days). Last, some brokers offer limit orders that are considered good until filled; the limit order will remain valid until it is filled or deliberately canceled by the trader.

Why Did My Limit Order Not Get Filled?

A limit order may not get filled for a few reasons. First, your limit order will only trigger when market pricing meet your desired contract amount. If a security is trading above your buy order or below your sell order, it will likely not fill until there is price action on your security.

A limit order can only fill if a security has liquidity. If the security does not have enough shares trading at the specific price you placed, your order may not fill. This is most common for larger orders placed on low-volume securities. Due to volatility, a stock on the day of its IPO may have difficulty filling due to rapid price fluctuation.

Fri, 21 Nov 2014 04:24:00 -0600 en text/html
Killexams : What Is a Limit Order? Definition, Example & Related Terms No result found, try new keyword!A limit order allows an investor to buy or sell a stock only if it reaches or exceeds a specified "limit price" before the order expires. When an investor instructs their broker (usually via a ... Sat, 15 Oct 2022 01:17:00 -0500 en-us text/html Killexams : The 'last man' selling floppy-disks says airlines continue to make orders for the ancient storage technology
  • Tom Persky, founder of, sells and recycles the archaic storage devices.
  • He says in a new book that the airline industry is one of his biggest customers.
  • "Probably half of the air fleet in the world today is more than 20 years old," he said.

The archaic floppy disk apparently isn't as obsolete as we thought in the US.

While they're a relic of another time, at least one industry is still interested in the storage devices, according to the person who claims to be "last man standing in the floppy disk business."

Tom Persky, the founder of — which sells and recycles floppy disks — said that the airline industry is one of his biggest customers in the new book "Floppy Disk Fever: The Curious Afterlives of a Flexible Medium" by Niek Hilkmann and Thomas Walskaar.

"My biggest customers — and the place where most of the money comes from — are the industrial users," Persky said, in an interview from the book published online in Eye On Design last week. "These are people who use floppy disks as a way to get information in and out of a machine. Imagine it's 1990, and you're building a big industrial machine of one kind or another. You design it to last 50 years and you'd want to use the best technology available."

Persky added: "Take the airline industry for example. Probably half of the air fleet in the world today is more than 20 years old and still uses floppy disks in some of the avionics. That's a huge consumer."

He also said that the medical sector still uses floppy disks. And then there's "hobbyists," who want to "buy ten, 20, or maybe 50 floppy disks."

Floppy disks made news recently when Japan's digital minister, Taro Kano, declared "a war" on the devices, tweeting earlier this month that Japan's digital agency would change regulations requiring businesses to use floppy disks and CDs, instead shifting to online services.

Mon, 19 Sep 2022 09:07:00 -0500 en-US text/html
Killexams : What Is a Market Order? Definition, Function & Related Terms No result found, try new keyword!A market order instructs an investor's digital broker to buy or sell a stock at the best available price as soon as possible. When an investor instructs their broker (usually via an electronic ... Mon, 10 Oct 2022 11:45:00 -0500 en-us text/html Killexams : Robinhood Investors Just Got Good News

It's been a tough year for markets, with the S&P 500 firmly in bear market territory. Young, unprofitable companies, like Robinhood (HOOD -6.96%), have been hit the hardest by the selling. Since peaking shortly after its initial public offering in August, the stock has dropped about 80%. One cloud hanging over Robinhood was the risk of new regulations that could cut off its primary source of revenue.

Regulators recently ruled that they would not ban payment for order flow, a practice central to Robinhood's business. The brokerage stock popped on the good news, but the company isn't out of the woods. 

A person reviews stock prices on laptop.

Image source: Getty Images.

Payment for order flow has come under scrutiny following the meme-stock frenzy

Last year, news came out that Securities and Exchange Commission Chair Gary Gensler was considering a ban on payment for order flow. The practice came under scrutiny last year following the GameStop stock surge, where retail investors drove up the share price by 1,600% over a few weeks.

Payment for order flow is a crucial piece of Robinhood's business, and is why the broker can offer commission-free trading. It works like this: A broker like Robinhood sends its flow of buy and sell orders to a market-making firm. This market maker collects the difference between what a buyer agrees to pay and the price a seller agrees to accept (also known as the bid-ask spread). The market maker then returns a portion of this spread as payment for receiving order flow from the broker.

Some have argued that selling order flow creates a conflict of interest for brokers, who could focus on maximizing profits rather than delivering the best available prices to their customers

Most of Robinhood's revenue comes from selling order flow

Investors breathed a sigh of relief when the SEC announced that it would not ban payment for order flow, following months of deliberation. That's because 79% of Robinhood's revenue comes from routing users' trade orders to market makers. 

Dan Gallagher, Robinhood's chief legal officer, was not surprised, saying, "We have consistently expressed our confidence that the SEC, after careful consideration, would not pursue a payment for order flow ban." Gallagher told Barron's last year that "payment for order flow is an amazingly good thing for investors," and the company has argued that payment for order flow is the driving force behind falling trading commissions over the last two decades. 

Last year, Gensler told CNBC that "our markets have moved to zero commission, but it doesn't mean it's free. There's still payment underneath these applications. And it doesn't mean it's always best execution."  

A ban is off the table, but other regulations are likely

It was unlikely that the SEC would impose a blanket ban on payment for order flow. After all, companies like Charles Schwab, Morgan Stanley, Fidelity, and Ally Financial also rely on the practice to generate revenue. 

But this isn't the end of the story. Regulators are still looking at ways to Improve market structure. In September, Gensler told Congress that he "believes that it's appropriate to look at ways to freshen up the SEC's make our equity markets as fair, efficient, and competitive as possible for investors, particularly for retail investors." 

The SEC is considering other actions, including lowering access fees that exchanges charge brokerages, which could put more trading onto the exchanges and away from market makers. It could also change the rebate system exchange operators use to entice trading volume and force brokers to disclose to their customers how much it costs to trade with them compared with benchmarks. 

While the commission hasn't made a final decision regarding these potential changes, experts say that any changes could make payment for order flow less profitable. For Robinhood, this means that its primary source of revenue could still come under pressure.

Charles Schwab is an advertising partner of The Ascent, a Motley Fool company. Ally is an advertising partner of The Ascent, a Motley Fool company. Courtney Carlsen has positions in Morgan Stanley. The Motley Fool recommends Charles Schwab. The Motley Fool has a disclosure policy.

Fri, 30 Sep 2022 05:42:00 -0500 Courtney Carlsen en text/html
Killexams : Behind-The-Scenes Tricks Product Photographers Use to Sell Makeup

Makeup is bought, these days, online. With so many brands on the market, we depend entirely on product photography to see and understand a product—whether it’s a pair of jeans, a necklace, or a tube of fire engine red lipstick.

But some photographers, like Miami-based photographer Tsour Lee Adato create click-worthy, buyable images that sell makeup, perfume and jewelry with his company, Pro Photo Studio.

DTC brands reach their audience entirely based on their choice of good photography and video—and often, art supplies, hair dryers and post-production tricks are used to make them look magical.

In fact, Adato’s Tiktok account, @productphotography has been gaining steam for taking us behind the Wizard of Oz’s curtain, so to speak, when it comes to seeing how these images are made, behind the scenes in his Florida photo studio.

“People are looking online, and they are buying with their eyes,” said Adato. “I can’t tell you how many times clients have told me they’ve had bad experiences with low-budget photography, causing them to lose time and money. Today people are very picky when it comes to online buying, and product photography needs to be at it’s A-game.”

“It’s a lot about getting into people desires when it comes to fashion and beauty,” he adds.

It all started in 2020 when one video—where he dripped acrylic paint on a row of lipstick tubes—went viral, garnering over 1.5 million views. Now, his behind the scenes videos showcase how exactly products are dressed up in the photo studio.

He has been a product photographer for high-end luxury brands like Gucci and Versace, as well as the Shiseido skincare brand, Smashbox makeup, Invictia luxury watches, and more. Granted, making a product look buyable sometimes requires there to be illusions in the photo studio, but you should still squarely know what you’re buying.

For example, when it comes to lipstick, he’ll sometimes apply paint to a lipstick tube with a syringe. “If I can’t find the color I need, I will fix it in post-production so it will match the lipstick,” said the photographer.

For the beauty brand Smashbox, Adato created the illusion of exploding blush power and foundation. It looks like a work of art, really, like a fireworks explosion of makeup brushes, which are caked on with powder and flicked towards the camera. “I manage to snap the powder in the few seconds they hang in the air. “I end up using the best shot, imposed as a background behind the product,” he said.

Other shots defy gravity, like a tube of lipstick balancing a blush compact. “They’re standing next to each other, leaning on a clear stand with blue adhesive tack,” said Adato. “We edit it post-production to remove any props, making it look magical, sanding on its own. It’s like a magic trick.”

Another trick he uses in the studio is LED lights and diffusers, which are often used to create the illusion of sunlight or soft lighting.

The illusion of fresh ocean waves is often not shot by Miami Beach, even though our imagination might take us there. “One recent photo shoot we did was for a perfume client, and they wanted the product to have an ocean vibe,” he said.

“To create that illusion, I took a plastic tray, filled it with water, and used a rock as a background for the product,” adds Adato. “I used a blue-colored cardboard to supply the ocean color, as an illusion—and to create the real waves you see in the photo, I used a hair dryer.”

That’s not all when it comes to the illusions photographers create in-studio to sell luxury beauty products. When you see a swatch online of a beauty product—like eyeshadow hues all lined up as stripes along someone’s forearm—it requires a cosmetics prop stylist to help with their expertise.

In one skincare swatch video, Adato shows how he uses a syringe filled with makeup liquid to craft a blob of makeup. He then shapes it with a metallic artist's palette knife, which is usually used to shape oil paint on a canvas.

“You can’t imagine how much equipment and materials are needed for these small swatches, they’re essentially stripes of makeup,” he said. “It all starts with small carving tools to design swatches, as well as Q-tips, makeup cleaners, and of course, a lot of patience.

According to Adato, the biggest mistake that makeup and beauty companies are making today, when it comes to product photography, is that they go cheap on photography. “Some use low budget equipment, and you can tell,” he said. “Going with an real product photography studio can really breathe life into their product and offer images that spike their revenue.”

It all comes down to the brand and the message they want to send through their products. “When you see a shiny tube of lipstick, the client imagines how it’ll shine on their lips,” said Adato. “It’s all about perception, and desires.”

The secret to photographing things like blush and lipstick to make them look more sellable, often involves breaking up the real product. A compact of blush is often broken into pieces with a knife, to show its consistency and potency of color.

“It’s all about lighting, composition and using the right props,” said Adato. “A lot of product photographers think that they need to buy the top-of-the-line camera and lenses to get amazing pictures, which is not always the case. Tip top equipment is great, but if you don’t have the budget, you can still get good pictures by using good lighting technics, creative compositions, and unconventional props.”

Sometimes, he’ll be asked by a brand to mimic another brand’s photo style. “Sometimes, a brand will tell me, ‘I really like one of my competitors’ images,’ and want to create something that inspired by it,” he said.

“With a larger brand, we normally have an art director that discuss the project with a mood board before the photoshoot.”

He won’t supply away all his tips, though.

“Some secrets must be kept,” he said.

Mon, 03 Oct 2022 01:01:00 -0500 Nadja Sayej en text/html
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