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Saving money has become a mammoth challenge for today’s small business owners.

Soaring inflation rates, accelerated by skyrocketing food and energy costs, produced last week’s pessimistic Bank of England forecast that the UK will fall into a recession this year. As a result, interest rates have been raised to 1.75% – the highest levels in 27 years.

The outcome might not be surprising to those SMEs that have already been heavily impacted by the ongoing cost of living crisis.

Still, with the economy not expected to grow again until 2025, there is now an imperative for small businesses to minimise expenses wherever possible for their own survival.

No idea is too small to Strengthen cash flow. We’ve come up with a list of 10 hints and tricks to strategically cut back on spending and optimise your existing purchases.

1. Negotiate with your suppliers

Everyday, new platforms emerge that claim to be absolutely necessary for your business to succeed – but few organisations can afford to spend on them all. Startups’ own research has found that cost is the biggest barrier for small businesses looking to embrace new technologies in their business.

Outside of researching discounts and deals, how can decision-makers get a product for less than its price tag?

David Olusegun is founder of Creative Control Ventures, a marketing and consultancy firm. According to Olusgen, business owners should remember to “negotiate everything. We always try to speak to the customer services department and see if there are any discounts. Look for startup discounts. We got a lot on [platforms] like Slack.”

Timing is also a factor. Olusegen notes that sales people tend to need to hit their targets towards the latter part of the month and the last part of the quarter. Managers should get in contact during this time as sales teams are more flexible.

2. Audit, audit, audit

Have a look at your existing technology inventory. You might be able to replace a third-party application with your own, internal solution. These tend to be cheaper, although building one might require some software development experience.

Neil Sheth is founder of writefully, a content service provider. Sheth undertook a cost analysis and audit of the company’s hardware during the pandemic to look for money-saving opportunities.

“We identified a piece of software that was costing £2,000 per year that could easily be replaced with our own coded dashboard,” he recalls. “It cost us around £700 to build but there are no more yearly fees.”

3. Be open to open-source software

Subscription-based models can be a pain for smaller businesses with inconsistent cash flows. Entering into an annual contract when you’re just starting out often brings financial risk.

Adam Hosker, chief technology officer at Cyborg Finance, advises that entrepreneurs therefore look for “the ‘open source’, also known as free” alternatives. For example, LibreOffice is a free downloadable alternative to Office 365.

Hosker also points to CRM software as an example. SalesForce is £240 per user a year whilst HubSpot is free to use for small teams. 

4. Less is more with event planning

Whether to promote a product or service, meet with clients, or bring teams together for team-building, events can really help a company to engage with its audiences.

But there’s no getting around it – events are an expensive and time-consuming thing to organise, especially when taking into account venue hire, food and drink, and the time taken to invite guests.

Ann Juliano is CEO and founder of Muse Finance, an SME finance provider. Juliano describes being able to “cut costs by working with local cafes or restaurants” for event space.

She explains that “oftentimes, they're simply happy with the additional footfall an event brings to their venue, so don't charge extortionate booking fees.”

If you're in a co-working space, it’s also worth seeing if your operator will offer any support with setting up events. Juliano cites that The Office Group, a flexible workspace provider “helped us to run a 50 person event last month.”

5. Build relationships with other SMEs

Deepak Shukla is owner of Pearl Lemon Café, based in Fulham. According to Shukla, the best money-saving advice he has received originates from other SMEs in the industry.

“They've shared some very helpful tips that they're more experienced with, and that's made a huge difference for a young business like ours.”

So what is the best advice Shupla can give Startups’ readers?

“It's important to collaborate with other businesses to promote your own,” he says. “One way of doing that is by ensuring that you offer value before asking for favours. This can be by writing articles about them, sharing tools that can help them be more productive, or even introducing them to other industry leaders.”

Shukla states that relationship-building has been “a huge lesson” for his education as an entrepreneur. It has even led to a business on Pearl Lemon’s street agreeing to promote the café with free advertising space.

Pearl Lemon cafe (1)

6. Rent, don’t buy

One way to reduce outgoings is to rent your equipment instead of purchasing it outright. For example, if you run a gym business, the initial start up costs can be huge – as much as £500 for a set of weights.

If you’re struggling for funding, renting weights would cost around £50 per month – giving you ten months of time to generate a larger profit to invest in a set you can own.

However, while renting can be useful for short-term cash flow improvement, it will cost more in the long-term. That’s why Philip Bacon, director of Bacon Marketing, took a circular economy approach to his hardware budget.

“We looked at refurbished and factory seconds, including those with damaged boxes,” Bacon admits. “All in all we save between 20 and 35% on hardware that way.”

7. Is it worth the paper it's printed on?

An investigation by Which? found that the total cost for a refill of Epson’s own brand ink is £107.48 (averaging out to more than £2,410 a litre).

Printing less on paper is an easy way to reduce overheads and minimise expenditure on other office staples like pens and ink.

Tahina Akther, co-founder of Wildcat Law, recently switched to using a tablet to view, and write on, documents at the same size as A4. “The savings in paper, files, stationery and disposal costs will more than cover the outlay in the first year”, she explains.

Cloud-based accounting software – which you can often run for free – is a good example of a system that can store things such as customer records and invoices digitally. This means you don’t have to worry about storing miles of folders in the office or in separate storage facilities.

Still, if you’re not quite ready to say goodbye to the experience of paper, there are still simple behavioural changes that contribute to a reduced printing budget.

One such tip comes from Salla Västilä, CEO and founder of marketing firm, ainoa.agency. To cut down on printing costs, the agency has switched to using QR-based business cards.

“You can scan the card and it will take you to a virtual business card page,” Västilä reveals. “You need only one and it can last until eternity basically.”

On top of this, Västilä recommends changing your font to “an eco-font – a font filled with tiny, microscopic holes” to save on ink and prolong cartridge replacement.

8. Lose the recruitment fees with online job sites

Today’s competitive job market means recruiters are winning big as firms throw money at third-party talent seekers to plug the gaps in their workforces.

Ann Juliano from Muse Finance tells Startups that “hiring more talent to join our team is a key priority for us at the moment, but recruiter fees can be rather expensive for us to shoulder as a growing business.”

In response, Juliano has turned to job sites such as LinkedIn and Indeed. Having direct contact with candidates for a job role, she no longer needs to use recruiters to get the ball rolling on hiring.

“We've been able to massively cut our costs here, while maintaining our recruitment pipeline,” she reveals.

9. Limit staff costs with apprenticeships

Some SMEs think training an apprentice is too time-costly to take on. In fact, it is actually known to be more cost effective than hiring already skilled staff.

You can use the government’s Apprentice Levy scheme to pay lower overall training and recruitment costs.

The levy is a UK tax on employers which is used to fund apprenticeship training. Under the current rules of the scheme, the business owner will pay 10% towards the cost of training and assessing their apprentice, while the government pays the remaining 90%.

As Katherine Steiner-Dicks, founder at media services company BuzzVestor Media, points out, all businesses pay into the Apprentice Levy, so “make the most of it by getting another pair of hands on board to build your business”.

This rate continues until your apprentice completes their training, which means you’ll have a whole new staff member for one to five years depending on the sector.

10. Reduce, reuse, recycle

Sustainable practices and money-saving methods often go hand-in-hand in business. We recently wrote about how you can halve your energy bills by embracing green technology.

Jenny Blyth owns Storm in a Teacup Gifts, a retail firm specialising in bespoke gifts. Blyth says her biggest and best money saving tip as a small business is to reuse packaging – a cheap and easy measure that will also help you to Strengthen your sustainability credentials.

“We’ve embraced reused packaging to such an extent that we now pop an eco-friendly sticker made from recycled paper and water based glue to all our parcels so that everyone knows why their parcel may not look shiny and new.”

Delia Hawley, owner of skincare manufacturing firm Dalia Botanique goes one step further by salvaging packaging from her personal post to package her orders. The company’s customers, she says, appreciate the indirect savings.

“Packaging can often be quite expensive and the cost is then passed onto the consumer”, Hawley explains. “This way we can reduce the cost for everyone.”

Small steps for small businesses.

Forget the rainy day – UK SMEs will need to save their money for a rainy decade, as the Bank of England’s prediction claims there will be little economic growth until 2025.

There are only so many fixed and variable overheads that small business owners have control over. Inflation has already sent rent and utility bills skyrocketing, and the government has provided nothing in the way of support.

Surviving the turmoil of the next two years will instead depend on business owners adopting thrifty, tactical measures, such as those listed in this article.

Doing so will enable them to build up a defensible fort against the cost of living crisis – as opposed to relying on the moat of HMRC support packages offered during the pandemic.

Need to think bigger about budgeting for a recession? Read our guide to preserving cash flow for more tips and tricks on how to scale back your business.

Mon, 08 Aug 2022 23:22:00 -0500 en-GB text/html https://startups.co.uk/news/money-saving-tips-to-survive-a-recession/
Killexams : How to Set Up an HTML Signature on Salesforce

Avery Martin holds a Bachelor of Music in opera performance and a Bachelor of Arts in East Asian studies. As a professional writer, she has written for Education.com, Samsung and IBM. Martin contributed English translations for a collection of Japanese poems by Misuzu Kaneko. She has worked as an educator in Japan, and she runs a private voice studio out of her home. She writes about education, music and travel.

Sun, 22 Jul 2018 04:58:00 -0500 en-US text/html https://smallbusiness.chron.com/set-up-html-signature-salesforce-49593.html
Killexams : After two years in development, Salesforce launches its web-based IDE in beta

Regular TechCrunch readers might recall that, roughly two years ago (in June 2020), Salesforce made waves with the announcement of Code Builder, a web-based integrated development environment (IDE) modeled after GitHub Codespaces. Mum had been the word since then, but today, Salesforce unceremoniously dropped the beta for Code Builder, which the company describes in a blog post as having evolved into "a development environment optimized for Salesforce."

As promised several summers ago, Code Builder -- powered by Amazon Web Services -- allows developers to launch an IDE in their browser from within their Salesforce organization. In addition to features like code completion, search and refactoring, Code Builder ships with support for Salesforce frameworks and comes preinstalled with tooling, including Salesforce Extensions.

Predictably, Code Builder plays nicely with Salesforce-developed programming languages, including Apex and Lightning Web Components, offering autocomplete for all of them. (Apex is commonly used to build software-as-a-service apps on top of Salesforce's CRM platforms, while Lightning Web Components are custom web elements built using HTML and JavaScript.) With the IDE, developers can test and deploy changes to Apex classes and Lightning Web Components or build and run a Salesforce Object Query Language query to search an organization's Salesforce data for specific information.

As one might expect, Code Builder also has built-in integration with version control systems like GitHub.

GitHub Code Builder

Image Credits: Salesforce

"Code Builder comes with the same set of extensions as in the Salesforce Extensions pack for Visual Studio Code, and the look and feel is similar to the Visual Studio Code User Interface," Mohith Shrivastava, lead developer advocate at Salesforce, said in the aforementioned blog post. "So if you are a Visual Studio Code user and have used our tools like the Salesforce Extensions pack, you should feel at home."

A few words of warning before you give Code Builder a spin: Salesforce is capping usage at 20 hours for a maximum of 30 days for the duration of the beta. To be saved, changes must be deployed to an org or committed to source control. Salesforce also makes no promise that Code Builder environments won't be deleted without warning, and it says it'll remove all beta environments sometime before Code Builder reaches general availability.

Lest the launch of Code Builder be interpreted as Salesforce transitioning away from desktop IDEs, the company strongly assures that this isn't the case. "Our strategy is to have one set of IDE extensions that customers can access from either [Microsoft Visual Studio Code] or Code Builder," Shrivastava continued. "Hence, we will continue to build and maintain the Salesforce Extensions pack to support both VS Code on desktop and Code Builder in the browser."

Thu, 14 Jul 2022 08:03:00 -0500 en-US text/html https://www.yahoo.com/lifestyle/two-years-development-salesforce-launches-153048439.html
Killexams : Deloitte's Salesforce Bootcamps Surpass 1K College Students Trained

Workforce Readiness

Deloitte's Salesforce Bootcamps Surpass 1K College Students Trained

Program aims to develop students' Salesforce aptitude and build a pipeline of business and technology talent

Deloitte this week announced that it has now trained more than 1,000 college students in its Salesforce Bootcamps through the Deloitte Digital Salesforce Academy, holding over 30 bootcamps at colleges across the country to provide students with a foundation in Salesforce technology and an introduction to the world of consulting.

Deloitte began the DDSA program to give enrollees the opportunity to explore Salesforce-related careers, prep for Salesforce certification exams, and learn the skills required for entry-level jobs in the field, according to a news release.

“A few years ago, Deloitte recognized a gap between college students looking for day-one job readiness in business and technology careers and the increasing need for talent with Salesforce smarts, and so we developed a nontraditional learning opportunity through Salesforce Bootcamps, with a goal of making a huge impact by the end of 2021 and beyond,” said Harry Datwani, principal, Deloitte Consulting LLP. "We have surpassed our initial target — with more than 1,000 students gaining Salesforce aptitude — and have seen many go on to kick off meaningful careers within the Salesforce ecosystem.”

DDSA offers two courses:

  • Salesforce Bootcamp: A two-part, hands-on Salesforce training where students learn Salesforce fundamentals in a small classroom setting from Deloitte professionals, preparing them for the Salesforce Administrator Certification exam.
  • Salesforce Career Journey: An introduction to Salesforce Consulting where students can explore career paths in the Salesforce ecosystem while learning first-hand career tips and tricks from professionals. Students can now apply to this virtual program that starts in February 2022.

“Before attending the Salesforce Bootcamp, I knew very little about what a career in consulting would really look like,” said Hunter Leonard Link, an analyst at Deloitte Consulting LLP. “After participating, I had a clear understanding of not only core Salesforce knowledge but also of the culture, opportunities, and experiences at Deloitte Consulting. This gave me the confidence to apply and ultimately receive an offer to join Deloitte as an analyst.”

DDSA's Salesforce Bootcamp and Salesforce Career Journey are open to all college and university students based in the U.S. regardless of school, year or major. Visit the DDSA website for more information about Salesforce Academy training and bootcamps.


About the Author

Kristal Kuykendall is editor, 1105 Media Education Group. She can be reached at [email protected].


Thu, 30 Jun 2022 11:59:00 -0500 en text/html https://campustechnology.com/articles/2022/01/07/deloitte-salesforce-bootcamps-surpass-1k-students-trained.aspx
Killexams : Twilio Customer Data Breached By SMS Phishing Attack

Security News

Mark Haranas

A ‘sophisticated’ SMS phishing attack on Twilio employees allowed hackers to access some customer data. Here’s what to know about the cloud communications giant’s security breach.

 ARTICLE TITLE HERE
Twilio provided a demo of one of the SMS phishing messages to its employees.

Cloud communications giant Twilio said it was hacked via a phishing attack on its employees with the cyber criminals gaining access to some customers’ data.

With more than 150,000 customers—including the likes of Facebook, the American Red Cross, Airbnb, Lyft, as well as a slew of IT giants like Dell Technologies and Salesforce— San Francisco-based Twilio said it is notifying the affected customers on an individual basis.

“Once Twilio confirmed the incident, our security team revoked access to the compromised employee accounts to mitigate the attack,” said Twilio in a security blog post today.

“As the threat actors were able to access a limited number of accounts’ data, we have been notifying the affected customers on an individual basis with the details,” the Seattle-based company said. “If you are not contacted by Twilio, then it means we have no evidence that your account was impacted by this attack.”

[Related: Aviatrix CEO On Post-Broadcom VMware Layoffs And Why On-Prem Market Is ‘The Titanic Going Down’]

The cyber attacker has yet to be identified.

Twilio declined to say the number of customers who have been affected or to provide details on what exact data was accessed by the hackers.

The Phishing Attack

On Aug. 4, Twilio became aware of unauthorized access to information related to a limited number of Twilio customer accounts through a sophisticated social engineering attack designed to steal employee credentials.

The hackers used SMS phishing messages that falsely came from Twilio’s IT department, suggesting that the employee password had expired or that something in their work schedule had changed. Then, it advised the employee to log in using a fake web address that the attackers created and controlled.

The URLs used words like ‘Okta’ — referring to the San Francisco-based identity and access management firm — and ‘SSO’ to trick users to clicking on the link.

The broad-based attack against Twilio employees succeeded in fooling some into providing their credentials.

The attackers then used the stolen credentials to gain access to some of Twilio’s internal systems, where they were able to access certain customer data.

“We continue to notify and are working directly with customers who were affected by this incident,” said Twilio. “We are still early in our investigation, which is ongoing.”

Twilio said the threat actors seemed to have sophisticated abilities to match employee names from sources with their phone numbers.

Twilio: ‘We Have Not Identified The Specific Threat Actors

The cloud communications company, which enables customers to build SMS and voice capabilities including two-factor authentication into applications, said the threat actors were well-organized, sophisticated and methodical in their actions.

Once the incident was confirmed, Twilio’s security teams revoked access to the compromised employees to halt the attack.

A leading forensics firm was engaged to aid Twilio’s ongoing investigation.

However, the company has yet to discover who conducted the successful attack.

“We have not yet identified the specific threat actors at work here, but have liaised with law enforcement in our efforts,” said Twilio.

‘It Pains Us To Have To Write This’

Since the attack last week, Twilio said it has reemphasized its security training to ensure employees are on high alert for social engineering attacks, and has issued security advisories on the specific tactics being utilized by malicious actors.

The company has also implemented additional mandatory awareness training on social engineering attacks in latest weeks. Twilio said its also examining additional technical precautions as the investigation progresses.

“Trust is paramount at Twilio, and, we know the security of our systems is an important part of earning and keeping your trust. We sincerely apologize that this happened,” said the company. “While we maintain a well-staffed security team using modern and sophisticated threat detection and deterrence measures, it pains us to have to write this note.”

The company will perform an extensive post-mortem on the incident and begin “instituting betterments to address the root causes” of the compromise.

“We thank you for your business, and are here to help impacted customers in every way possible,” Twilio said.

Twilio said it will post additional updates on Twilio’s incident report blog if there are any changes or updates.

Mark Haranas

Mark Haranas is an assistant news editor and longtime journalist now covering cloud, multicloud, software, SaaS and channel partners at CRN. He speaks with world-renown CEOs and IT experts as well as covering breaking news and live events while also managing several CRN reporters. He can be reached at mharanas@thechannelcompany.com.

Mon, 08 Aug 2022 05:13:00 -0500 en text/html https://www.crn.com/news/security/twilio-customer-data-breached-by-sms-phishing-attack Killexams : UK Government signs procurement memo of understanding with Salesforce, but are more needed to prevent a cloud oligopoly?

The UK Government’s Crown Commercial Service (CCS) procurement body has signed a Memorandum of Understanding (MoU) with Salesforce to make it easier and cheaper for public sector organizations to buy from the supplier.

According to Philip Orumwense, Commercial Director and Chief Technology Procurement Officer at CCS:

The agreement will further ensure increased collaboration and aggregation of government and wider public sector spend to achieve increased automation, forecasting, reporting and customer engagement management tools.

The main items on the Salesforce MoU are:

  • A discount on licences (Salesforce, Mulesoft, Tableau & Slack) and services for eligible UK public sector bodies, including health bodies.
  • Free experimentation projects, so that eligible bodies can test and learn how Salesforce solutions can be used to meet their requirements.
  • Direct access to a panel of Salesforce’s SME implementation partners.
  • Discounted training and support.
  • A discounted trial of Salesforce’s Net Zero Cloud, supporting the UK government’s drive towards Net Zero.

Salesforce has a number of UK public sector customers, including the Health Service Executive, Department for Works & Pensions, various local authorities and CCS itself.

More MoUs

CCS has signed a number of such MoUs in latest years with cloud suppliers, including the likes of Oracle, Google and Microsoft. Oracle’s agreement was first signed as far back as 2012 with an updated  and expanded deal signed last year. At that time, Orumwense commented:

This enhanced Memorandum of Understanding will continue to deliver savings and benefits for new and existing public sector customers using Oracle's cloud based technologies. It will continue delivering value for money whilst supporting public sector customers' journey to the cloud.

Expanding the list of suppliers offering cloud services has become a political agenda item in the UK as legislators have queried the amount of business that has gone to Amazon Web Services (AWS). As of February last year, some £75 million of contracts had been awarded in the previous 12 months.

Lord Maude, who previously ran the UK Cabinet Office where he waged a war on excessively priced tech contracts and essentially began the MoU process in earnest as part of his reforms, was quoted as warning:

When it comes to hosting, we've regressed into allowing a small group, and one vendor, in particular, to dominate. If you take a view of the government as simply as a customer, it makes absolutely no sense for the government to be overly dependent on one supplier. No one would sensibly do that.

The Salesforce MoU looks well-timed as CCS recently launched a tender for a range of cloud services in a set of deals that could be worth up to £5 billion in total. Procurement notices have been issued under the G-Cloud 13 framework, covering cloud hosting, cloud software and cloud support, with a further lot for migration and set-up services to follow. Contracts can last for 3 years with an option to extend by a further year.

Eligible suppliers must be able to offer services in the following capabilities:

  • Planning - the provision of planning services to enable customers to move to cloud software and/or hosting services;
  • Setup and Migration- the provision of setup and migration services which involves the process of consolidating and transferring a collection of workloads. Workloads can include emails, files, calendars, document types, related metadata, instant messages, applications, user permissions, compound structure and linked components.
  • Security services - Maintain the confidentiality, integrity and availability of services and information, and protect services against threats.
  • Quality assurance and performance testing - Continuously ensure that a service does what it’s supposed to do to meet user needs efficiently and reliably.
  • Training
  • Ongoing support - Support user needs by providing help before, during and after service delivery.

My take

Having a wider range of potential providers operating under such MoUs is crucial for government to deliver value for taxpayers money.

Those of us who lived through the crusading days of Maude insisting that tech vendors - mostly large US systems houses and consultancies - come back to the negotiating table, tear up their existing contracts and start from scratch, have been dismayed, but not surprised, that the so-called ‘oligopoly’ simply had to sit it out and wait for a change of government/minister to get things back to ‘normal’.

There were successes that linger. The UK’s G-Cloud framework was a triumph when set up and continues to do good work. As an aside, and given this article has been triggered by a Salesforce announcement, I do remember talking to CEO Marc Benioff in London prior to the formal announcement of G-Cloud and how it would work.   

At the time there was a heavy push from certain quarters to make G-Cloud all about virtualization and private cloud rather than the public cloud push it was to become. I asked Benioff if he thought this was the right direction of travel and got a very firm rebuttal as he told me:

The UK government is way behind in this, and way too much into virtualization…Government needs to stop hiding behind the private cloud.

I was in good company - Benioff had been in at the Cabinet Office the previous day and given Maude the same message.  Thirteen years on, the Public Cloud First policy that was shaped later that year still stands, but progress hasn’t been made at the rate that was promised back in those heady launch days and which needs to be achieved.

In 2022, there’s the risk of a different sort of oligopoly, as the concern around AWS' grip on government contracts suggests - and not just in the UK -  but unfortunately there’s no sign of a Maude to take charge this time and bang the negotiating table.

Instead the Secretary of State with responsibility for digital thinks the internet has been around for ten years and retweets memes of politicians being stabbed. Meanwhile a putative, unelected new Prime Minster has just announced that she (somehow) intends to redesign the internet into adults-only and kid-friendly versions. Sigh. 

Mon, 01 Aug 2022 23:26:00 -0500 BRAINSUM en text/html https://diginomica.com/uk-government-signs-procurement-memo-understanding-salesforce-are-more-needed-prevent-cloud
Killexams : Varonis Showcases Data-First Security For Salesforce And AWS At Black Hat USA 2022

(MENAFN- GlobeNewsWire - Nasdaq)

NEW YORK, Aug. 04, 2022 (GLOBE NEWSWIRE) -- Varonis Systems, Inc. (Nasdaq: VRNS), a pioneer in data security and analytics, will return to Black Hat USA as a Gold Sponsor on August 10 – 11 in Las Vegas. Varonis experts will be in-person at booth #2934 and online in the virtual Business Hall for 1:1 demos and to answer questions about securing data in the cloud.

Visit Varonis at Black Hat to see how the Varonis Data Security Platform helps companies minimize their blast radius ― the damage attackers can do once they land on a network. Learn how Varonis closes security gaps on-prem, in Microsoft 365, and across popular SaaS and IaaS apps and services, including Salesforce, Google Drive, Box, AWS, Okta, Jira, Slack, GitHub, and Zoom.

Varonis Highlights at Black Hat USA 2022:

  • Meet Varonis In-Person: Join Varonis at booth #2934 on Wednesday, August 10, and Thursday, August 11. Schedule a 1:1 meeting , watch presentations and see the newest features for DatAdvantage Cloud that let you visualize and prioritize security risk across today's mission-critical SaaS applications and cloud data stores. We'll also have giveaways and our legendary Breacho game.
  • Virtual Visits: Stop by the Varonis booth in the virtual Business Hall, where you can schedule demos of the Varonis Data Security Platform and DatAdvantage Cloud .
  • Virtual On-Demand Session: Remote work and the rise of cloud collaboration increase your attack surface and give attackers more opportunities to compromise critical data stores and applications. At the Varonis virtual booth, learn how to mitigate risk and reduce your blast radius by putting your data first during the session 'Attack Surface vs. Blast Radius.'

Additional Resources

  • View Varonis' full Black Hat USA lineup and book your meeting .
  • Visit the DatAdvantage Cloud product page .
  • For more information on Varonis' solution portfolio, please visit  .
  • Visit our blog , and join the conversation on Twitter , LinkedIn , and YouTube .
  • Watch and subscribe to SecurityFWD, Varonis' YouTube show covering the latest infosec tips, tricks, and tools.

About Varonis
Varonis is a pioneer in data security and analytics, fighting a different battle than conventional cybersecurity companies. Varonis focuses on protecting enterprise data: sensitive files and emails; confidential customer, patient, and employee data; financial records; strategic and product plans; and other intellectual property. The Varonis Data Security Platform detects cyber threats from both internal and external actors by analyzing data, account activity, and user behavior; prevents and limits disaster by locking down sensitive and stale data; and efficiently sustains a secure state with automation. Varonis products address additional important use cases including data protection, data governance, Zero Trust, compliance, data privacy, classification, and threat detection and response. Varonis started operations in 2005 and has customers spanning leading firms in the financial services, public, healthcare, industrial, insurance, energy and utilities, technology, consumer and retail, media and entertainment, and education sectors.

Investor Relations Contact:
James Arestia
Varonis Systems, Inc.
646-640-2149

News Media Contact:
Rachel Hunt
Varonis Systems, Inc.
877-292-8767 (ext. 1598)

 




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Thu, 04 Aug 2022 02:07:00 -0500 Date text/html https://menafn.com/1104646216/Varonis-Showcases-Data-First-Security-For-Salesforce-And-AWS-AtBlack-Hat-USA-2022
Killexams : Here is What to Know Beyond Why Salesforce Inc. (CRM) is a Trending Stock

Salesforce.com (CRM) has been one of the most searched-for stocks on Zacks.com lately. So, you might want to look at some of the facts that could shape the stock's performance in the near term.

Over the past month, shares of this customer-management software developer have returned +5%, compared to the Zacks S&P 500 composite's -1% change. During this period, the Zacks Computer - Software industry, which Salesforce.com falls in, has lost 0.6%. The key question now is: What could be the stock's future direction?

Although media reports or rumors about a significant change in a company's business prospects usually cause its stock to trend and lead to an immediate price change, there are always certain fundamental factors that ultimately drive the buy-and-hold decision.

Earnings Estimate Revisions

Rather than focusing on anything else, we at Zacks prioritize evaluating the change in a company's earnings projection. This is because we believe the fair value for its stock is determined by the present value of its future stream of earnings.

Our analysis is essentially based on how sell-side analysts covering the stock are revising their earnings estimates to take the latest business trends into account. When earnings estimates for a company go up, the fair value for its stock goes up as well. And when a stock's fair value is higher than its current market price, investors tend to buy the stock, resulting in its price moving upward. Because of this, empirical studies indicate a strong correlation between trends in earnings estimate revisions and short-term stock price movements.

Salesforce.com is expected to post earnings of $1.02 per share for the current quarter, representing a year-over-year change of -31.1%. Over the last 30 days, the Zacks Consensus Estimate remained unchanged.

For the current fiscal year, the consensus earnings estimate of $4.76 points to a change of -0.4% from the prior year. Over the last 30 days, this estimate has remained unchanged.

For the next fiscal year, the consensus earnings estimate of $5.81 indicates a change of +22.2% from what Salesforce.com is expected to report a year ago. Over the past month, the estimate has remained unchanged.

Having a strong externally audited track record, our proprietary stock rating tool, the Zacks Rank, offers a more conclusive picture of a stock's price direction in the near term, since it effectively harnesses the power of earnings estimate revisions. Due to the size of the latest change in the consensus estimate, along with three other factors related to earnings estimates, Salesforce.com is rated Zacks Rank #2 (Buy).

The chart below shows the evolution of the company's forward 12-month consensus EPS estimate:

12 Month EPS

12-month consensus EPS estimate for CRM _12MonthEPSChartUrl

Projected Revenue Growth

While earnings growth is arguably the most superior indicator of a company's financial health, nothing happens as such if a business isn't able to grow its revenues. After all, it's nearly impossible for a company to increase its earnings for an extended period without increasing its revenues. So, it's important to know a company's potential revenue growth.

For Salesforce.com, the consensus sales estimate for the current quarter of $7.7 billion indicates a year-over-year change of +21.5%. For the current and next fiscal years, $31.76 billion and $37.43 billion estimates indicate +19.9% and +17.9% changes, respectively.

Last Reported Results and Surprise History

Salesforce.com reported revenues of $7.41 billion in the last reported quarter, representing a year-over-year change of +24.3%. EPS of $0.98 for the same period compares with $1.21 a year ago.

Compared to the Zacks Consensus Estimate of $7.37 billion, the reported revenues represent a surprise of +0.54%. The EPS surprise was +5.38%.

The company beat consensus EPS estimates in each of the trailing four quarters. The company topped consensus revenue estimates each time over this period.

Valuation

Without considering a stock's valuation, no investment decision can be efficient. In predicting a stock's future price performance, it's crucial to determine whether its current price correctly reflects the intrinsic value of the underlying business and the company's growth prospects.

While comparing the current values of a company's valuation multiples, such as price-to-earnings (P/E), price-to-sales (P/S) and price-to-cash flow (P/CF), with its own historical values helps determine whether its stock is fairly valued, overvalued, or undervalued, comparing the company relative to its peers on these parameters gives a good sense of the reasonability of the stock's price.

The Zacks Value Style Score (part of the Zacks Style Scores system), which pays close attention to both traditional and unconventional valuation metrics to grade stocks from A to F (an An is better than a B; a B is better than a C; and so on), is pretty helpful in identifying whether a stock is overvalued, rightly valued, or temporarily undervalued.

Salesforce.com is graded D on this front, indicating that it is trading at a premium to its peers. Click here to see the values of some of the valuation metrics that have driven this grade.

Conclusion

The facts discussed here and much other information on Zacks.com might help determine whether or not it's worthwhile paying attention to the market buzz about Salesforce.com. However, its Zacks Rank #2 does suggest that it may outperform the broader market in the near term.


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