(NewsNation) — Being “hangry” isn’t just in your head: A new report suggests there is a connection between people’s levels of irritability and their hunger.
“The colloquial term “hangry” refers to the notion that people become angry when hungry, but very little research has directly determined the extent to which the relationship between hunger and negative emotions is robust,” the study’s authors said. But after studying 64 participants from Central Europe, who reported their hunger, anger, irritability, pleasure and arousal levels five times a day, researchers found that greater levels of self-reported hunger were associated with greater feelings of anger and irritability, and with lower pleasure.
Even after accounting for people’s gender, age, body mass index and dietary behaviors, these findings remained significant, researchers said.
In other words, as the study said, “being hangry is real.”
The word was even added to the Oxford English Dictionary in January 2018. Katherine Connor Martin, then the head of U.S. dictionaries at Oxford, wrote in a blog post that “hangry” is a blend of hungry and angry, used to mean “bad-tempered or irritable as a result of hunger.” It’s really only been in the 21st century that the word hangry has been used colloquially, Martin, now the head of product for Oxford Languages, said.
“However, the earliest known evidence for the word dates from 1956, in an unusual article in the psychoanalytic journal American Imago that describes various kinds of deliberate and accidental wordplay,” she said.
One of the researchers in the accurate report, Viren Swami, a social psychology professor at Anglia Ruskin University in the U.K., told USA Today that theirs is one of the first studies to examine the relationship between hunger and anger.
“While we acknowledge that hunger is complex, involving physiological, interoceptive, and environmental inputs, self-reported or subjective ratings are reliable and valid indicators of the experience of hunger,” the study’s authors said.
Before the study, which was published in the journal Plos One on Wednesday, it had been assumed that hunger evokes negative emotions, but that evidence had been “somewhat equivocal.”
Other studies have, however, shown that in non-human species, food deprivation increases people’s motivation to engage in escalated and persistent aggression to get something to eat.
“We show, for the first time in a non-laboratory, real-world setting, that feeling hungry is associated with greater anger, irritability and lower levels of pleasure,” Swami said in USA Today.
The study doesn’t include ways to mitigate against negative hunger-induced emotions, but authors noted that existing research suggests that being able to label an emotion can help individuals regulate them.
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Trust & Authenticity
The importance of earning trust in brands and institutions, which has been eroding for well over two decades, was made vivid in the days of the pandemic and surrounding events. In this context, being able to communicate in an authentic, trustworthy, and honest way becomes critical. One implication is that you lead with action instead of words, social programs instead of slogans. Another is that you deliver what is promised and deal with departures of that goal with timely and appropriate action. Recall Nordstrom’s dictum to employees a century ago “Use your best judgment in all situations. There will be no additional rule.” A third is to avoid any communication that engenders “phony, contrive” or “selling.”
People need social interaction, connection and support. The digital age has reduced much of the traditional human contact and the pandemic has made that loss more visible and painful. That means that brand communities will be even more valuable to both people and brands. A brand community is a group of people that share involvement in an activity, issue, or interest area with a brand as a focal point. Examples are the Harley-Davidsons HOGS (motorcycles and rides), Etsy craft makers (how to make and market crafts), Sephora Beauty Insider (talk, be inspired, and get advice about beauty). They all provide opportunities to interact, connect, and belong to a group in addition to providing the brand with a strong link to a committed customer base.
Subcategory Creation - the Engine of Change
Change in the marketplace and in what strategies are working has been accelerating for decades with the advance of digital. As a result, branding needs to become ever more agile and flexible. The role of branding, after all, is to enable and support the business strategies that are increasingly dynamic. That means that brands have to look beyond narrow functional benefits like cleaning sinks to a higher purpose like being, eating healthy or gaining confidence that provides the flexibility to add offerings and refine messaging. That also means that there needs to be portfolio of brands and branded attributes and benefits that has the scope and flexibility to deal with an evolving strategy.
Ease of connecting to multiple portable devices including compatibility to peripherals key benefit impelling adoption of products in docking station market; adoption of laptop docking station to generate sizable revenues
Newer products expand connectivity options through multiple ports; Asia Pacific market to witness substantial lucrative opportunities, propelled by application in offices and gaming zones
WILMINGTON, Del., July 15, 2022 /PRNewswire/ -- Key docking station manufacturers are leaning on unveiling products that enable the users to customize the computing environment by allowing them to connect laptops with several external devices and peripherals. Best docking stations are sleek and compact products that feature multiple ports ultra-fast data transfer speeds among connected device. The size of docking station market is forecast to reach US$ 13.1 Bn by 2031.
The compatibility of portable with wide range of peripherals is offering augmented benefit to users in gaming and in office working environments. Manufacturers aiming to offer best laptop docking stations are thus tapping into the avenues in bring your own device (BYOD). Users of smart gadgets are looking for universal docking stations to capitalize on the opportunity of high-speed wireless internet connections and internet of things (IoT) devices. The growing demand for smart consumer devices for safety, convenience, and control is also catalyzing the prospects of docking station market.
In offices, the demand for universal docking stations has risen, bolstering the revenue potential for the manufacturers in the docking station market. Docking station for laptops are aimed at increasing the flexibility in work for employees using portable devices. Prevalent use of tablets and personal laptops in of BYOD and CYOD (choose your own device) has catalyzed the sales of docking station for laptops.
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Key Findings of Docking Station Market Study
Demand for Laptop Docking Stations Underpins Vast Revenue Potential: The market prospects for docking stations are growing on the back of their use for enhancing productivity at work. Their application for connecting potable devices to a wide range of peripherals has steered revenue generation in the docking station market. Of note, the use of docking stations for connecting several external hard drives, external speakers, printers, and scanners has increased. Additionally, they feature highly functional USB-A and C ports. Rise in trend of using multiple portable devices for multitasking at offices has impelled the demand for products in the docking station market.
Functionality of Connecting Multiple Ports Expanding Productivity: Multiple ports segment is projected to account for the leading share of the market during the forecast period. Rise in use of docking stations for gaining access to multiple ports is a key underpinning for lucrativeness of the segment. Product manufacturers are expanding the features, notably incorporating USB ports for Ultra HD 4K resolution.
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Docking Station Market: Key Drivers
Advancements in wireless connection infrastructure notably access to high-speed connection in several parts of the globe, coupled with the penetration of smart consumer gadgets, is a key driver for the need for connecting multiple devices. The trend has boosted the market prospects of docking station.
Increasing trend of Bring Your Own Device (BYOD) and Choose Your Own Device (CYOD) especially among millennials is a key driver for the evolution of the docking station market.
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Docking Station Market: Regional Growth Dynamics
North America held a key revenue share of the global docking station market in 2021. It is expected to maintain its lead during the forecast period. The prominence can be attributed to the massive uptake of docking stations in the U.S. and Canada.
Europe is another lucrative docking station market. Rise in trend of using multiple peripherals among residential and commercial users has fuelled the growth.
Asia Pacific is anticipated to witness rapidly increasing lucrative opportunities during the forecast period
Docking Station Market: Key Players
Product diversification and mergers and acquisitions are some of the marketing strategies by leaders. Some of the prominent players are HP Development Company L.P, Lenovo Group Limited, Dell Technologies Inc., ACCO Brands, StarTech.com Ltd, and Targus Corporation.
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Docking Station Market Segmentation
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