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Exam Code: HP2-N40 Practice test 2022 by team
Implementing HP SaaS Solutions [2013]
HP Implementing syllabus
Killexams : HP Implementing syllabus - BingNews Search results Killexams : HP Implementing syllabus - BingNews Killexams : Arc Worldwide COO Vandana Verma moves on
 Vandana Verma
Vandana Verma
Vandana Verma, COO at Publicis Groupe’s experiential agency, Arc Worldwide, has decided to step down. She has been with Arc since 2012. From a small three-member operation, she has helped grow the agency to an employee strength of over 150. She also looked after Arc’s retail technology unit based in Singapore.

Today, Arc WW sees a growth of 20% year-on-year, becoming the leading brand activation, shopper and experiential agency in India. Its client roster boasts of names such as P&G, Hotstar, HP, SBI, and FitBit among others.

A key part of Publicis Communications’ country leadership team, Verma was instrumental in helping implement the Groupe’s ‘Power of One’ 360-degree integration model to tackle clients’ business problems.

No information is available on her plans ahead, though industry sources say she is currently evaluating a few professional plans.

Verma has also worked with Ogilvy Action, a global activation services company part of the WPP global network. She was responsible for brand activation capsules for American Express, Motorola, Vodafone and Unitech.

Before that as vice president of Mudra Communications and country head, Mudra Celsius, she created and launched Celsius, a division offering integrated event solutions, a unit of MudraMax.

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Wed, 18 Dec 2019 22:06:00 -0600 en text/html
Killexams : The radio saga
The only piece of brilliance around Carvaan was listening to the consumer, blindly implementing what they want rather than trying to outguess them,” admits Vikram Mehra, managing director, Saregama, the creator of Carvaan. Like many marketers, Mehra swears by Apple’s Steve Jobs, who lived by the credo ‘People don’t know what they want, unless you show it to them.’ Quizzed about having gone the other way, Mehra says “That (Jobs’ approach) works, but so does the other side. As marketing guys, we sit in fancy glass houses and think the world is an extension of us.”

Empathy was at the core of building Carvaan, a music player packed with 5000 songs from Saregama’s catalogue. The genesis was research in 2015, where the company found many older consumers couldn’t locate the music they liked. They believed Saregama had dropped the ball on distribution. This shocked Mehra because the catalogue was present across streaming services. But what this audience wanted was a service where they could hear their favourite songs without launching an app, navigating a tiny screen and worrying if the entire exercise would leave them holding a hefty bill. Mehra summarises, “They wanted an old world lean back listening experience.” Consumers longed for a not-so-long ago past when the radio was always on, issuing a constant stream of music.

All of which went into designing Carvaan. The gadget resembles a stylised radio of yore, with big buttons and a simple interface, keeping in mind the older audience its pitched at. Songs are listed by performer or music director and arranged by mood. The device was solid enough to not be easily damaged and light enough to be portable, so it could be carried to a garden or balcony — something research revealed as a major use case. To up the nostalgia quotient, it included recordings of Geet Mala hosted by Ameen Sayani. Channels were devised keeping listening patterns in mind: devotional fare in the morning, regular romantic songs through the day and late-night drinking sessions accompanied by songs of heartbreak. Says Mehra, “The average time heard is 4.5 plus hours a day.”

The radio saga
While the launch model was Bollywood focussed, Saregama is leveraging its extensive catalogue to launch Tamil, Bengali and Marathi versions. Keeping things simple remains a constant. Mehra recalls, “My ex-boss Harit Napal used to say any idiot can make something complex. It takes genius to make a simple product.” The philosophy drives even regional variants: the Bengali version has a quick access button for Rabindra sangeet.

With 250,000 units sold, Saregama is gunning for 750,000 next year. Says Naveen Talreja, founder, the Womb, the agency that’s worked on Carvaan, “In a market where everyone wants to target the young and create meaningless apps and tech, comes a meaningful innovation fulfilling a specific need of a target segment nobody creates anything for: the 50+ . It is something people have a special emotional relationship with.”

Tue, 24 Apr 2018 12:51:00 -0500 en text/html
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