Ever since William Hewlett and Dave Packard built their first product, an audio oscillator, in a Palo Alto, California garage in 1938 and subsequently founded Hewlett-Packard in 1939, their namesake company has had an inclusive policy with regard to its employees -- and by extension, its resellers, which it refers to as "partners." A small business wishing to become an HP reseller can either apply to become a partner or can become a reseller through the company's open distribution program, which allows you to sign an agreement with one of HP's distributors, rather than with HP itself. The option you choose depends on how closely you want to be tied to the company's inclusive culture and reseller requirements.
Incorporate your business if you are not already incorporated if you choose to become an HP partner. HP requires all of its partner/resellers to be incorporated. You must also have a physical address where you operate your business and a website; your domain name must include your email address.
Visit the HP partner portal at HP.com and register for the HP Partner Portal by clicking "Register" at the top left. HP says that signing up for the portal will allow you to subscribe to HP communications, sign appropriate contract addenda and gain access to training and marketing tools. As a new reseller, click "Option A." This will bring up a window where you will create a password and user ID and fill out basic business information, such as your business and email addresses. Click "Register New Partner Company" at the bottom of the screen.
Check the email confirmation when it arrives to make sure its contents are accurate. Within four days you will receive another email from HP telling you whether you have been approved or if the company requires additional information. The approval email message will include the "HP U.S. Partnering Guide," which will explain how to complete the additional steps. Have an authorized representative of your company sign the HP Partner Agreement once HP provides it to you.
Fill out an application with one of HP's authorized distributors, D&H, Synnex, TechData or Ingram Micro, to become a reseller through the open distribution program. Find links to the websites of these companies by selecting and clicking the PDF file titled "US Distributor Summary Matrix" on the "Become a Partner" page of HP's website (HP.com). The list will include a number of companies, including their website links, but to resell HP products through open distribution you can use only D&H, Synnex, TechData or Ingram Micro. Click the link for your chosen company. Procedures vary by company, so follow the prompts on the specific websites to sign up. For DH, for example, click the "New Customer" bar at the left-hand side of the website to be taken to a new customer signup page that asks you to supply a tax ID number as well as other business information. The other three companies offer a similar signup process.
At the bottom of the "Become an HP Partner" page (HP.com), click on the PDF file, "List of Open Products," which lists products you can resell through HP's open distribution program. Through this program, you can resell HP printers, scanners, desktop computers and laptops, and certain storage and server devices.
Check the websites of the company or companies through which you are reselling once you have been approved. HP notes that these companies can provide a small business with information about product availability, financing, training programs and sales and technical support.
Request blocked. We can't connect to the server for this app or website at this time. There might be too much traffic or a configuration error. Try again later, or contact the app or website owner.
If you provide content to customers through CloudFront, you can find steps to troubleshoot and help prevent this error by reviewing the CloudFront documentation.
Generated by cloudfront (CloudFront) Request ID: bK2EV9_LaG1x-IlEaumn-ddfYbYa-XzwS34VOu-3DOKUS5Z-Pm5J1w==
HARTFORD — The state Freedom of Information Commission ruled Wednesday that for more than two years, Gov. Ned Lamont's legal office withheld public documents after a request from The Associated Press.
The commission ordered that going forward, Lamont "strictly comply" with the public records law.
Building the right foundation for children’s future learning in Africa begins with building the right skills for the next generation of teachers.
HP convened the #NextGen Educators Forum with that exact future in mind – sharing insights and discussions relevant to the African education sector on how to equip teachers with the necessary skills to take education on the continent forward.
The forum took place ahead of World Teacher’s Day today Wednesday, 05 October themed: “The transformation of education begins with teachers.” The panel of influential education sector voices participating in the forum included:
The discussion focused on a range of thought-provoking syllabus aimed to propel the discourse around the future of education forward.
Themes discussed included innovative technologies and pedagogies at the frontier of education in Africa; empowering educators to define new ways of learning for pupils; and digital equity: implementing digital transformation in the areas of teaching and effectively substituting the traditional learning confined to four walls.
Simi Nwogugu stated, “Educators need to understand that their traditional role as expert imparting knowledge has evolved to that of guide facilitating knowledge-acquisition, design thinking and critical reasoning skills in their students.
To do this effectively, educators themselves need to be equipped with these and other emotional intelligence skills to be able to continually adapt to the needs of the students under their charge. Forums like this help steer all of us in the education sector in the right direction for how best to empower teachers to be more effective in the classroom.”
HP recently revealed the results of its first education-focused survey in Africa, which shed light on teachers’ skillsets and how the profession can be improved in South Africa and Nigeria.
Understanding the realities of 21st-century teaching, 10 skills were identified in the study as crucial to future proofing classrooms for educators. Across the board, teachers surveyed deemed these skillsets important, with 70% saying “soft skills” such as creative, innovative, critical, and entrepreneurial thinking, as well as digital literacy are very important.
Furthermore, one in three teachers say they could benefit from additional training to Excellerate the above-mentioned skills and that the development would have an enormous impact on the pedagogy.
Omikunle says, “The only way African countries can reach their full potential is by investing in education. By investing in teachers, we are investing in our children’s futures, and inevitably that of our continent. We know there are numerous challenges educators face, and these discussions will help in providing African solutions to African challenges.”
Speaking on the impact brought about by the COVID-19 pandemic, Schreuder noted that if anything the disruption of the pandemic proved about the sector, was that it is resilient.
“We witnessed teachers implementing innovative strategies to keep learning at critical points of the schooling year. Armed with even better tools and relevant training, African teachers can transform this sector,” he says.
The world of education is evolving, and teaching must be transformed to better meet the needs of a digital learner. That is why HP launched its Innovation and Digital Education Academy (HP IDEA), which plays a critical role in bridging the skills gap and forms part of HP’s goal to accelerate digital equity for 150 million people by 2030.
This immersive teacher development programme is designed to enable educators to develop and access new learning modalities in select schools in South Africa, Nigeria, and other 15 markets across Africa, the Middle East, Eastern Europe, and Central Asia.
“The time to rethink and reshape the future of Africa’s education sector is now. The past few years have thrust the sector into dramatically new ways of learning.
It has shown us that we need to empower teachers with the right tools to ensure that learners have the best chance at future-proof outcomes,” says Mayank Dhingra- HP’s Senior Education Business Leader for Africa, Middle East and Eastern Europe.
Cybersecurity has a diversity problem. We suffer from a lack of representation in the industry from women and ethnic minorities. This seems odd given the industry has another long-running challenge: the skills shortage. It doesn’t take much to join the dots and take major strides to solving both of these issues. Yet, hiring practices and how we think about roles are a stubborn barrier to progress.
We simply don’t have enough talent to go around in the industry. But we can help to address this by thinking differently about recruitment and where to look for much-needed talent. Diversity can help to address the skills crisis, which will let organizations address cybersecurity more effectively and transform themselves into more desirable places to work. Here are three ways hiring managers can foster real change:
Cybersecurity can often appear like a black box to the unseasoned observer. Part of that stems from unnecessary jargon and obtuse job descriptions. Some candidates will no doubt take one look at the role and run a mile. It all feels like there’s a lot of industry lexicon, creating a perception that the job seeker needs a special handshake to get into the field. This does nobody any favors. Job descriptions can also call out a whole list of desired skills, which could intimidate anyone no matter how appealing the job or how qualified they are.
This kind of jargon also creeps into job advertisements and may well end up deterring prospective candidates from applying. Employers need to think differently about how they describe security roles, so they appeal and resonate with women and those from minority backgrounds. They can leverage tools such as Textio to monitor tone and gender bias while writing job descriptions. Organizations can also use blind assessments or panel interviews to filter out bias at interview stage.
It’s not just the language that can seem exclusive, it’s also the skills requirements. Hiring managers haven’t been very flexible over their requirements for certification, accreditations, college degrees, and work experience which they believe certain roles demand. It has not served the industry well. There’s a growing realization today that we need to widen the pool of potential applicants by relaxing these requirements.
But it’s not about letting standards slip. It’s about recognizing that people can learn some skills on the job. Certifications can serve a real purpose, and especially when cyber was a “new” domain, they were often used to reflect a degree of knowledge in this emerging space. But over the years, infosec certs have been somewhat diluted and are used too often as a “checkbox” way to pre-qualify candidates. This “expected by default” mentality can exclude people without certs who may actually have stronger overall credentials.
We also need to understand that diverse candidates, working in adjacent sectors, may bring skills to the table that can’t be easily taught, but are just as valuable as a set of letters after their name. Of course, people need to have technology acumen. But in many roles, so too are problem-solving, communication, and strategic thinking and planning. Candidates with a background in risk management, business analysis, sales, project management, marketing and communication could all boast these transferable skills.
A candidate may also have years of experience in similar roles, but no university degree, and for that, they fail to make the grade. We have removed this as a default prerequisite for jobs at HP, while for others we specify a desire for “a degree or equivalent experience.” Others are often turned down because they are in mid-to-late career. That’s a wasted opportunity. Just think about the number of women who struggle to restart their careers after having a child. Some may have taken that time to reassess what they want and relish the challenge of a fresh start in cyber.
Hiring managers need to broaden their horizons to people with a wider variety of experience levels, those without traditional degrees and industry accreditations, and candidates who currently don’t currently work in the industry.
Finally, think more carefully about the future. Where will the next generation of diverse workers come from? By proactively engaging with grassroots organizations and academic institutions, companies can take control of their own destiny, by nurturing a diverse pipeline of future talent.
For example, we now have initiatives with HBCUs, and organizations such as Black Girls Code, Boys and Girls Clubs of America, and minority-owned suppliers. This creates new opportunities for diverse talent and help us find future stars in cybersecurity.
Look for talent
Many commentators have warned that the Great Resignation spells potential trouble for the cybersecurity industry, in that it may lead to an exodus of skilled professionals the sector can barely afford. Turn this on its head, though, and that same volatility in the jobs market may serve as a boon for hiring managers. The job market has become flooded with professionals looking to change careers, employers just need to find the right way to reach them.
We need to make driving greater diversity in the cyber workplace an intrinsic part of what we do. It won’t just help to fill vacant positions. A more diverse team will boast a richer set of skills for CISOs and senior managers.
And that’s great news for security teams.
Joanna Burkey, chief information security officer, HP, Inc.
BridgeCommunication.exe is a process that belongs to HP’s BridgeCommunication Software also called HP JumpStart Bridge. If you are noticing this running on your HP Laptop, then there is no need to panic.
HP offers HP JumpStart Bridge program which is a welcome program to help users to get started with their new laptops. The program allows the owners with registration, regular hardware, and software updates. It also offers activation of antivirus solution that is available as part of the program.
Coming back to BridgeCommunication.exe, it’s part of the JumpStart program that keeps running in the background in case there is an update to the HP software. The list of software and services available under this program are as follows
The standard location for BridgeCommunication.exe is at the following path:
If the file is located elsewhere, it could well be malware and you need to verify if the file is malware or a legit HP file and also run an antivirus scan.
Yes, you can delete the file, but you should not do it directly. Go to Settings > Apps and locate the HP JumpStart program. You can uninstall it. It will automatically remove the exe file as well. Make sure to restart the PC.
No, It is not a Windows System file but is part of the HP JumpStart Bridge program. It includes an option to set up speaker and microphone controls and customize your desktop appearance. However, if you are worried that its a malware, you can scan your PC using a standard antivirus solution or Microsoft Security app.
It is a program that is not related to any hardware. Instead, it offers software and solutions. So there is no HP driver for BridgeCommunication.exe. We can understand that it can be confusing because it is located in the Driver Software.
Thus BridgeCommunication.exe is a legit program offered by HP for Windows 11 and Windows 10, provided it is located in its designated folder.
Zoom and Poly want to simplify hybrid working. To this end, the Poly Edge E series of smart desk phones has been certified for Zoom Phone.
According to Poly, a subsidiary of HP, the desk phones are especially suitable for offices that want to further digitize flexible workplaces and spaces. The new integration between Poly’s phones and Zoom’s video conferencing technology is built directly into the Edge E series of desk phones.
As part of the collaboration, the Edge E Series received a Zoom Phone certification. This should guarantee the best audio quality during (video) calls. Audio quality is further enhanced by the implementation of Poly’s Acoustic Fence and NoiseBlockAI technology.
In addition to high-end audio quality, the Edge E series of desk phones features Bluetooth for connecting headsets and other peripherals. The phones can also be paired with smartphones, allowing users to answer incoming calls while taking advantage of various noise-cancelling features.
The Edge E series of desk phones also features various troubleshooting and remote support capabilities. As a result, end users can be quickly assisted in the case of an issue.
Many people are familiar with Lenovo’s VR offerings. The company was the first to release a standalone VR headset in 2018 with the Mirage Solo and its ThinkReality XR platform, targeting the enterprise, which continues to grow in popularity. The ThinkReality A3 AR headset, which runs on the ThinkReality XR platform, has also gained a lot of momentum since its launch last year, as evidenced by Qualcomm’s selection of the ThinkReality A3 as the default hardware for its Snapdragon Spaces platform and devkit. While Lenovo’s AR momentum has been trending over the last year, the company had not refreshed its VR offerings in some time. That changed last week with the launch of Lenovo’s new VR headset, the Lenovo ThinkReality VRX, which features a multitude of updates to Lenovo’s enterprise VR offerings, including new mixed reality capabilities.
Lenovo built the ThinkReality VRX for enterprise applications from the ground up. Designed to fit comfortably for long-term use, the headset’s balanced battery in the back acts as an effective counterweight to the device’s front-heaviness (shared by most standalone headsets). The front-end of the headset is also thinner than previous generations of VR headsets thanks to the pancake optics employed by Lenovo to minimize size and weight. The headset also has high-resolution pass-through cameras for mixed reality applications, which I believe will be the slow onramp for new AR applications. The headset supports 6-DoF tracking using four world-facing cameras, meaning that it will be mapping the area around it to allow the user to move freely within their respective space. The ThinkReality also works with 3-DoF experiences as well, which could make sense for applications in which 3-DoF headsets are the dominant use case like 360-videos. In reference to the capabilities of the ThinkReality VRX, Lenovo’s GM of XR and Metaverse Vishal Shah said, “With a focus on business-grade quality, scalability, security and flexibility, the Lenovo ThinkReality VRX is built to be the onramp to the Enterprise Metaverse. From enabling immersive training and learning to address the skills gap and labor shortages to empowering virtual meetings and collaboration in 3D for hybrid workers, the enterprise VR solution will bring productivity to the next level.”
Because the ThinkReality VRX utilizes Qualcomm’s XR platform, the ThinkReality VRX should be competitive on performance with the rest of the standalone headsets on the market. In addition to that, the ThinkReality VRX supports PC streaming solutions to enhance the graphical experience and increase the utility of the headset. I believe that all standalone VR headsets should have remote streaming capabilities from a PC as a default feature, since there will be applications that can only run on a PC or that might necessitate a higher performance discrete GPU. The good thing about the ThinkReality VRX is that Lenovo has been working closely with NVIDIA to enable CloudXR for cloud-based rendering, which means that application developers won’t always have to rely on a PC to deliver higher fidelity experiences.
Lenovo has spent the last few years not only iterating on its AR and VR headsets, but also building out a complete suite of software and services for its enterprise customers. Lenovo sees itself as the only company in the market today that can not only offer XR hardware and support, but also the services and software to enable XR solutions to grow at enterprise scale. Lenovo’s GM of XR and Metaverse, Vishal Shah, put it this way: “The VR solution also includes the built-in ThinkReality software platform to empower IT and operations with the ability to deploy, configure and manage XR devices at scale, enabling the enterprise to support workers with updates and analytics to optimize performance.”
Fundamentally, the hardware has to be manageable, and the applications have to work just like they would on a smartphone or a PC. This means enabling all kinds of MDM solutions as well as engaging with the right ISV partners and consulting partners to help build solutions that fit a customer’s needs. As such, Lenovo is incredibly flexible with the platforms that it supports, allowing a multitude of different ecosystem partners to develop with its ThinkReality devices and platform. Lenovo wants to make it easier for customers to have a single familiar place for all their XR devices, so it has a history of supporting other companies’ hardware on its ThinkReality software platform. Lenovo has also partnered with ENGAGE to build a persistent Lenovo presence in the metaverse where people can virtually explore Lenovo’s products and solutions as well as meet and collaborate with partners and customers in the same space.
Pricing and availability
While Lenovo has not yet given exact pricing or availability for the headset, there is an early access program in place for select partners to get devices by the end of the year. General availability of the ThinkReality VRX will be in early 2023, which is also when we’ll learn the pricing of the ThinkReality VRX. Considering the ROI these headsets can deliver, especially in training applications, I don’t really expect the price of the headset itself to be a concern, as long as it’s nothing astronomical. For that matter, I expect many of Lenovo’s partners will offer this headset as-a-Service. In that case, the end customer may never know the genuine price of the headset.
While we don’t know the final specs of this headset, soon we’ll be able to compare it against a growing field of VR offerings. Pico’s Neo 4 appears to be a consumer-focused headset, but I expect a forthcoming Pro model will attempt to compete with Lenovo’s VRX. That said, I don’t really believe that Pico has the enterprise pedigree, software, support and services in place to be able to compete with Lenovo, especially considering the company’s global reach. It remains unclear whether Pico will ever launch in the US market—a limiting factor, especially when it comes to global enterprises. It also remains to be seen what kind of enterprise prowess the upcoming Oculus ‘Quest Pro’ will have and how Meta will overcome its reputation as a VR gaming and entertainment platform. I eagerly await the full specs of the Lenovo VRX and can’t wait to get my hands on one.
Note: Moor Insights & Strategy writers and editors may have contributed to this article.
Moor Insights & Strategy, like all research and tech industry analyst firms, provides or has provided paid services to technology companies. These services include research, analysis, advising, consulting, benchmarking, acquisition matchmaking, and speaking sponsorships. The company has had or currently has paid business relationships with 8×8, Accenture, A10 Networks, Advanced Micro Devices, Amazon, Amazon Web Services, Ambient Scientific, Anuta Networks, Applied Brain Research, Applied Micro, Apstra, Arm, Aruba Networks (now HPE), Atom Computing, AT&T, Aura, Automation Anywhere, AWS, A-10 Strategies, Bitfusion, Blaize, Box, Broadcom, C3.AI, Calix, Campfire, Cisco Systems, Clear Software, Cloudera, Clumio, Cognitive Systems, CompuCom, Cradlepoint, CyberArk, Dell, Dell EMC, Dell Technologies, Diablo Technologies, Dialogue Group, Digital Optics, Dreamium Labs, D-Wave, Echelon, Ericsson, Extreme Networks, Five9, Flex, Foundries.io, Foxconn, Frame (now VMware), Fujitsu, Gen Z Consortium, Glue Networks, GlobalFoundries, Revolve (now Google), Google Cloud, Graphcore, Groq, Hiregenics, Hotwire Global, HP Inc., Hewlett Packard Enterprise, Honeywell, Huawei Technologies, IBM, Infinidat, Infosys, Inseego, IonQ, IonVR, Inseego, Infosys, Infiot, Intel, Interdigital, Jabil Circuit, Keysight, Konica Minolta, Lattice Semiconductor, Lenovo, Linux Foundation, Lightbits Labs, LogicMonitor, Luminar, MapBox, Marvell Technology, Mavenir, Marseille Inc, Mayfair Equity, Meraki (Cisco), Merck KGaA, Mesophere, Micron Technology, Microsoft, MiTEL, Mojo Networks, MongoDB, MulteFire Alliance, National Instruments, Neat, NetApp, Nightwatch, NOKIA (Alcatel-Lucent), Nortek, Novumind, NVIDIA, Nutanix, Nuvia (now Qualcomm), onsemi, ONUG, OpenStack Foundation, Oracle, Palo Alto Networks, Panasas, Peraso, Pexip, Pixelworks, Plume Design, PlusAI, Poly (formerly Plantronics), Portworx, Pure Storage, Qualcomm, Quantinuum, Rackspace, Rambus, Rayvolt E-Bikes, Red Hat, Renesas, Residio, Samsung Electronics, Samsung Semi, SAP, SAS, Scale Computing, Schneider Electric, SiFive, Silver Peak (now Aruba-HPE), SkyWorks, SONY Optical Storage, Splunk, Springpath (now Cisco), Spirent, Splunk, Sprint (now T-Mobile), Stratus Technologies, Symantec, Synaptics, Syniverse, Synopsys, Tanium, Telesign,TE Connectivity, TensTorrent, Tobii Technology, Teradata,T-Mobile, Treasure Data, Twitter, Unity Technologies, UiPath, Verizon Communications, VAST Data, Ventana Micro Systems, Vidyo, VMware, Wave Computing, Wellsmith, Xilinx, Zayo, Zebra, Zededa, Zendesk, Zoho, Zoom, and Zscaler. Moor Insights & Strategy founder, CEO, and Chief Analyst Patrick Moorhead is an investor in dMY Technology Group Inc. VI, Dreamium Labs, Groq, Luminar Technologies, MemryX, and Movandi.
Moor Insights & Strategy founder, CEO, and Chief Analyst Patrick Moorhead is an investor in dMY Technology Group Inc. VI, Dreamium Labs, Groq, Luminar Technologies, MemryX, and Movand
Meta has a problem. Well, let’s be realistic, Meta has many problems. This problem is that Apple is coming to market with a mixed reality headset early next year. That means the company needs to have a headset in the market around the time that product launches.
Launching before Apple is the best way of countering whatever Apple comes to market with, and that product needs to be premium in appearance, specs, and capabilities to compete with Apple’s anticipated premium product. So, Meta has been looking for a way to position this premium product in a way that allows it to come to market early with a premium product even though the genuine market size is still small. It would be criticized heavily for releasing a premium product already seen as a niche within a market that many already see as a niche.
Enter Meta’s enterprise story, which I believe before today was weak and didn’t have much credibility considering that Meta Quest for Business is still a beta program since the company shuttered Oculus for Business last year. All of this is to say that I don’t think very many people fully buy into Meta’s productivity story and that it is how the company is looking to justify the more-than-5x price increase over the Oculus Quest 2. So, let’s dig deeper into the headset, the platform, and the vision behind the Meta Quest Pro.
The Meta Quest Pro is undoubtedly a premium headset, whether you call it a VR headset, MR headset, or an XR headset to cover all your bases. The Quest Pro, according to Meta’s website, features the latest Qualcomm Snapdragon XR2+ Gen1 which delivers 50% more performance along with a standard 256GB of storage and 12GB of RAM as well as 10 ‘advanced VR/MR’ sensors for tracking a user’s environment, face, hands and eyes. The headset also features a new optics stack, including pancake optics, which reduce the optical volume by 40% compared to the Quest 2. The display attached to this optical stack also features a 37% greater pixel density, a 30% improved color gamut, and 75% more contrast, which is crucial for easily memorizing text in a virtual environment. It also features two new controllers with independent tracking using three cameras per controller and a Snapdragon 662 mobile chip inside each controller. The new headset also features improved mixed reality capabilities with a 4x higher resolution pass-thru camera pipeline for more lifelike mixed reality experiences compared to the Quest 2. Meta also integrated a curved battery cell in the back of the headset to counterweight the components in the front for less next strain for prolonged use. This headset packs the latest in nearly every possible innovation available today to make for a premium headset experience and does it for $1,499, which I believe is around or below where many expect Apple’s headset will also land.
The software and ecosystem
Meta talked a lot about productivity in VR leading up to this announcement and showed some of the applications already being used today in some enterprises. These applications included ShapesXR for Logitech, Gravity Sketch for Puma and New Balance, Novartis using Nanome, and the ITC using Arthur for training and workshops. Many of these applications pre-date the Oculus Quest platform and have been popular VR apps on other platforms and ported to the Quest. The Quest Pro will mostly rely on Quest 2 applications for the foreseeable future, with the Quest Pro becoming the de facto mixed reality platform for Meta and its developers. Meta’s Presence Platform is at the core of Meta’s mixed reality development efforts. I believe it will be how the company uses mixed reality as an onramp for AR applications once AR headsets Excellerate in capability and performance. The Quest Pro is ultimately a developer device for Meta, much like I expect Apple’s device will be, with both being expensive because of the breadth of capabilities they offer and the bleeding-edge nature of many of the technologies.
Meta’s app ecosystem is still primarily consumer
While I believe that people will be productive in XR environments, I think that people are still looking to be entertained in XR when it comes to companies like Meta and Apple. If you head over to the Quest Pro product page, its quite clear that Meta’s true enterprise partnerships are light. The company primarily relies on its deep Oculus Quest 2 app library to prop up this headset until developers can start building for it. Even then, I’m not entirely sure that most of those developers will be building enterprise applications. If you watched Meta’s presentation, there was a lot of talk about gaming and fitness applications, which are both very consumer-focused and, I believe, will be among two of Apple’s most important classes of applications that it will target with the new headset. Meta has been teasing productivity with the Quest 2 with things like its partnership with Logitech on keyboards and specialized controllers for VR. Still, I believe it was planting the seed for what it is messaging today with Quest Pro. That said, Meta’s announcement of a deep partnership with Microsoft does legitimize its enterprise approach, especially with the addition of apps like Teams, Office 365, Windows 365, and management software like Azure Active Directory along with Intune. Meta also leveraged the Accenture use of VR to connect its hundreds of thousands of employees with its own 60,000 headset deployment, which it announced last year.
Meta Quest for Business – still in beta?
Meta shut down the Oculus for Business program late last year after announcing the Quest for Business program, which is still in beta. The original Oculus Quest for Business program has been around since 2017 and struggled with many issues that made it unfriendly towards businesses, especially considering the requirement to have a Facebook account and managing those accounts for each headset and user. Meta also must overcome privacy concerns with enterprises considering the challenges it has had with consumers around Facebook. While Meta appears to have pivoted towards Meta accounts for its headsets, it remains unclear whether users will trust Meta accounts more than Facebook accounts. Oddly, Meta’s own Quest Pro page refers to Meta accounts using ‘gamertag’ in the requirement copy when describing what kind of things you’ll need for the Quest Pro. The old Oculus for Business program also had challenges with native device management and made it difficult to manage with 3rd party solutions, further compounded by firmware updates being unpredictable and controlled by Meta. Hopefully, with the addition of Microsoft’s Azure Active Directory and Intune, some of these challenges can be overcome in the new Meta Quest for Business program, but from what I’ve seen, businesses generally like to have a choice in MDM solutions and hopefully, Meta Quest for Business will allow those.
Positioning against Apple
Anyone that watched today’s keynote presentation noticed the obvious lines that Mark Zuckerberg drew between Meta and Apple. He made it quite clear that Meta sees itself as the ‘open’ alternative to Apple’s ‘closed’ ecosystem. While the definition of open continues to change, Meta does have its mostly public approach to XR and iteration over generations, along with feedback from the community and developers. Additionally, Meta has openly embraced open standards like OpenXR, which I believe will be critical to the long-term success of immersive computing as the next computing platform. I also believe that Meta is launching the Quest Pro in anticipation of what it expects Apple will launch and getting ahead of that to ensure that it has a foothold in the market before Apple launches its product that many of us expect to be similar in functionality. I don’t think that Apple will position its Reality headset as a productivity device even though I believe it will likely cost as much as or more than the Quest Pro. I believe that Apple’s headset will, like many other products, be positioned towards the premium consumer and developers, like the Quest Pro, without attempting to sell it as a productivity device. That said, I think productivity will be an aspect of what Apple offers purely because of how closely it is likely to integrate with Apple’s other devices like the iPhone and possibly even MacBook. Getting back to Meta’s Quest Pro, I believe that Apple sees Meta as its biggest competitor. Meta is unafraid to position itself as an alternative to Apple’s approach because it knows the company already has a target on its back. I also believe that Meta’s focus on fitness during Meta Connect was a clear indication that Meta is aware of Apple’s intentions to use fitness as a killer app for Mixed Reality, and I believe this may be the motivation for the FTC’s lawsuit challenging Meta’s acquisition of the parent company of the wildly successful fitness app Supernatural.
Mixed Reality and setting expectations
One of the most obvious applications that Meta talked about with the Quest Pro is using mixed reality to develop AR apps. This is the onramp to AR applications that will likely take years of development to bear fruit, but I believe is a crucial component to the industry’s approach to AR enablement. We’re seeing mixed reality headsets becoming the standard with the likes of the Lenovo VRX, Lynx R-1, and Meta’s Quest Pro. Mixed reality enables many productivity applications without compromising on performance or resolution, which would happen if a headset were to go full AR with see-through optics rather than passthrough-like mixed reality. Establishing the mixed reality onramp, paired with Mark’s setting realistic expectations for AR with the company developing two different paths, one focusing on experience and the other on form factor, each improving over time. He also talked about the challenges around AR user interfaces and how those developments are coming along but are still very much in the development process. This is all to say that Meta did a much better job setting realistic expectations for the market and, I believe, positioned Meta well against Apple.
In my eyes, the Meta Quest Pro is absolutely a prosumer device, with it still very much being a consumer device that can also be used for some low-hanging business applications. I think that while Meta’s partnership with Microsoft does lend some credibility to its business focus with the Quest Pro, the company’s history and overall consumer focus makes it hard to believe long term. I believe that the Meta Quest Pro is a fantastic-looking and designed headset with many of the right features and capabilities to move the industry forward, but not as a business device. It is a high-end mixed reality device that sits in a high-end tier of the company’s consumer offerings. I don’t see this device replacing laptops, which was Meta’s original messaging for ‘Cambria’ seems to have disappeared along with the codename. At $1,500, the Quest Pro is a relatively expensive device compared to the Quest 2, especially for many of Meta’s younger fans. Still, I see it as a hybrid prosumer and development device that the company doesn’t expect to ship remotely in the volumes it would sell a Quest 3, which many expect to come next year. The Quest Pro is an excellent showcase of what Meta can do today and a technological stake in the ground before Apple claims it invented mixed reality. I can’t wait to get my hands on it on October 25th when my pre-order arrives and see what kinds of mixed reality experiences it can deliver.
Moor Insights & Strategy, like all research and tech industry analyst firms, provides or has provided paid services to technology companies. These services include research, analysis, advising, consulting, benchmarking, acquisition matchmaking, and speaking sponsorships. The company has had or currently has paid business relationships with 8×8, Accenture, A10 Networks, Advanced Micro Devices, Amazon, Amazon Web Services, Ambient Scientific, Anuta Networks, Applied Brain Research, Applied Micro, Apstra, Arm, Aruba Networks (now HPE), Atom Computing, AT&T, Aura, Automation Anywhere, AWS, A-10 Strategies, Bitfusion, Blaize, Box, Broadcom, , C3.AI, Calix, Campfire, Cisco Systems, Clear Software, Cloudera, Clumio, Cognitive Systems, CompuCom, Cradlepoint, CyberArk, Dell, Dell EMC, Dell Technologies, Diablo Technologies, Dialogue Group, Digital Optics, Dreamium Labs, D-Wave, Echelon, Ericsson, Extreme Networks, Five9, Flex, Foundries.io, Foxconn, Frame (now VMware), Fujitsu, Gen Z Consortium, Glue Networks, GlobalFoundries, Revolve (now Google), Google Cloud, Graphcore, Groq, Hiregenics, Hotwire Global, HP Inc., Hewlett Packard Enterprise, Honeywell, Huawei Technologies, IBM, Infinidat, Infosys, Inseego, IonQ, IonVR, Inseego, Infosys, Infiot, Intel, Interdigital, Jabil Circuit, Keysight, Konica Minolta, Lattice Semiconductor, Lenovo, Linux Foundation, Lightbits Labs, LogicMonitor, Luminar, MapBox, Marvell Technology, Mavenir, Marseille Inc, Mayfair Equity, Meraki (Cisco), Merck KGaA, Mesophere, Micron Technology, Microsoft, MiTEL, Mojo Networks, MongoDB, National Instruments, Neat, NetApp, Nightwatch, NOKIA (Alcatel-Lucent), Nortek, Novumind, NVIDIA, Nutanix, Nuvia (now Qualcomm), onsemi, ONUG, OpenStack Foundation, Oracle, Palo Alto Networks, Panasas, Peraso, Pexip, Pixelworks, Plume Design, PlusAI, Poly (formerly Plantronics), Portworx, Pure Storage, Qualcomm, Quantinuum, Rackspace, Rambus, Rayvolt E-Bikes, Red Hat, Renesas, Residio, Samsung Electronics, Samsung Semi, SAP, SAS, Scale Computing, Schneider Electric, SiFive, Silver Peak (now Aruba-HPE), SkyWorks, SONY Optical Storage, Splunk, Springpath (now Cisco), Spirent, Splunk, Sprint (now T-Mobile), Stratus Technologies, Symantec, Synaptics, Syniverse, Synopsys, Tanium, Telesign,TE Connectivity, TensTorrent, Tobii Technology, Teradata,T-Mobile, Treasure Data, Twitter, Unity Technologies, UiPath, Verizon Communications, VAST Data, Ventana Micro Systems, Vidyo, VMware, Wave Computing, Wellsmith, Xilinx, Zayo, Zebra, Zededa, Zendesk, Zoho, Zoom, and Zscaler. Moor Insights & Strategy founder, CEO, and Chief Analyst Patrick Moorhead is an investor in dMY Technology Group Inc. VI, Dreamium Labs, Groq, Luminar Technologies, MemryX, and Movandi.