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Killexams : HUAWEI information - BingNews http://www.bing.com:80/news/search?q=HUAWEI+information&cc=us&format=RSS Search results Killexams : HUAWEI information - BingNews http://www.bing.com:80/news/search?q=HUAWEI+information&cc=us&format=RSS https://killexams.com/exam_list/HUAWEI Killexams : China, Huawei, and the eavesdropping threat

In the world of espionage and intrigue, China has always played the long game, planning far beyond the next quarter, looking over the horizon at the next generation. For this reason, it should come as no surprise that China and Chinese government-supported companies like Huawei will look at every avenue to advance the long-term goals of the Chinese Communist Party (CCP).

With this in mind, CNN’s exclusive report on the FBI’s investigation into how Huawei’s equipment could be used to disrupt and listen to U.S. nuclear arsenal communications should not have come as a surprise.

Is Huawei a national security threat?

The U.S. intelligence community certainly thinks Huawei is a national security threat and included the admonishment to avoid Huawei hardware in the U.S. telecommunications infrastructure at the Global Threats and National Security briefing before the Senate Intelligence Committee in February 2018.

No doubt the IC’s admonishment that Huawei’s equipment provided China “the capacity to maliciously modify or steal information” and “the capacity to conduct undetected espionage,” as voiced by FBI Director Christopher Wray, served as an impetus for CNN to dig into the story. What they found, and shared in March 2019, was that Huawei’s Midwest presence was indeed in proximity to U.S. military sites. In one case a Huawei cellular tower was less than one-third of a mile from a U.S. missile silo.

The FCC issued a ruling in November 2019 that effectively banned Huawei from U.S. networks, under the rubric of it being a national security threat. Yet those entities which had invested in Huawei hardware were not required to immediately remove the equipment and a fund was created to help them purchase new hardware and pull Huawei iron from their racks. The then-acting FCC Chair, Jessica Rosenworcel characterized the FCC effort as “perhaps the most significant federally funded effort to rebuild and secure commercial communications networks nationwide. This means we will evaluate network after network, base station after base station, and router after router until we have rooted out equipment that could undermine our national security.”

Fast-forward two years, and we have CNN’s expose, which describes the possible without providing any evidence of information collection, network control, or interference with U.S. communications by Huawei or China has actually happened. But in the world of intelligence, capability present changes the calculus from an “if” discussion to a “when” discussion, assuming of course that there is 100 percent certainty that what they fear hasn’t already happened (the bane of every counterintelligence analyst: “Am I seeing everything?”).

Copyright © 2022 IDG Communications, Inc.

Wed, 03 Aug 2022 21:00:00 -0500 en text/html https://www.csoonline.com/article/3669249/china-huawei-and-the-eavesdropping-threat.html
Killexams : Xiaomi Mi Band 7 v Huawei Band 7 – choose the best

The Huawei Band 7 and Xiaomi Mi Band 7 are two fitness trackers that won't burn a big hole in your bank balance – and offer a mix of fitness, health and smartwatch features in a band form.

For the first time, two devices are much closer in price, so there's good reason to take a look at how they match up.

We've spent testing time with both the Mi Band 7 and the Huawei Band 7, so decided to deliver you a better sense of how these two fitness trackers compare.

Check out full reviews for in-depth testing: Xiaomi Mi Band 7 review | Huawei Band 7 review

Xiaomi Mi Band 7 v Huawei Band 7: Price and alternatives

Xiaomi Mi Band 7 price: Around $69/£54

Huawei Band 7 price: Around $60/£49

We've given rough US pricing for both the Mi Band 7 and the Huawei Band 7, because we don't yet have any official US pricing or any suggestions they'll officially go on sale Stateside. They usually do appear on Amazon eventually.

The numbers we do know tell us that the Huawei Band 7 comes in cheaper than the Mi Band 7 and we've already seen Huawei drop the price even lower, letting you pick it up for even less.

That pricing does still put both trackers below the Fitbit Inspire 2 ($99/£89), Fitbit's cheapest fitness tracker. They also sit in at around the same price as the Samsung Galaxy Fit 2 ($49.99/£49.99).

Xiaomi Mi Band 7 v Huawei Band 7: At a glance


Mi Band 7 Huawei Band 7
Screen size 1.62-inch 1.47-inch
Screen resolution 192 x 490 (AMOLED) 194 x 368 (AMOLED)
Continuous and on the spot SpO2 tracking Yes Yes
Touchscreen
Yes Yes
GPS Connected Connected
Heart rate monitoring Yes Yes
Battery life 18 days Up to 14 days

Xiaomi Mi Band 7 v Huawei Band 7: Design and screen

Xiaomi Mi Band 7 v Huawei Band 7

Huawei Band 7

The Xiaomi and Huawei Bands adopt similar band-style designs, with some key differences in the size and fit.

The Mi Band 7 seems like a traditional activity band to wear, and is lighter on the wrist. However, the Huawei Band 7 offers an experience much closer to that of a Huawei or Amazfit watch – but is very prominent and noticeable to wear.

The Huawei Band 7 has a 44mm polymer case the measures in 9.9mm thick and without the strap, weighs in at 16g. It's more of a smartwatch hybrid, with the screen compressed into a long, thin, rectangle rather than a square or circle.

Xiaomi's latest Band has a 46.5mm polymer case that measures in at 12.5mm thick and weighs in at 13.5g.

If you're all about the colors, the Huawei comes in green, red, black and pink shades while the Mi Band offers more with ivory, olive, orange, blue, black and pink shade coming as standard.

There's also the option to pick up additional straps in neon green, orange, green and blue, giving you more official strap options to play with compared to Huawei's Band. Those straps are going to be easier to swap out on the Xiaomi as well.

Xiaomi Mi Band 7 v Huawei Band 7

On the Huawei, you are getting a single physical button while the Xiaomi sticks to touchscreen interactions.

The Huawei also has a touchscreen display, but if you like the idea of having a button to wake up and turn the screen off, then you have the ability to do that.

Onto those displays and you're getting the AMOLED kind on both with the Xiaomi offering technically a larger, 1.62-inch, 192 x 490 resolution one compared to the 1.47-inch, 194 x 368 resolution display on the Huawei Band 7.

There's a lot more real estate on the Huawei Band 7, which is easy to use and read. On the Xiaomi Mi Band 7 text feels compressed, and often has to scroll across to be read. However, we were very aware of the Huawei screen lighting up on our wrist during testing, and it's certainly not a subtle piece of technology to wear.

However, both offer a similar experience in terms of brightness, vibrancy and visibility. They both offer support for an always-on display mode.

If you want to keep either of these bands on in the shower or take them for a dip in the pool, you can do that. You're getting the same 5ATM water resistance rating, letting you submerge them in water up to 50 metres depth.

Xiaomi Mi Band 7 v Huawei Band 7: Fitness and health tracking features

Xiaomi Mi Band 7 v Huawei Band 7

Fitness tracking is what these two devices are all about, and they'll deliver you the capability to track steps, heart rate, monitor sleep and blood oxygen levels and a bit more too.

On the Mi Band 7, you're getting something that holds well on that front. It'll count steps, distance covered estimate calorie burn and let you know when you've been inactive too long.

The Huawei Band 7 has a similar sensor setup and offers the same level of tracking but like the Xiaomi, it lacks an altimeter to track elevation when you're on the move.

Sleep tracking on both Bands with Xiaomi's tracking detail like sleep stages, generating sleep scores and offering the ability to track heart rate, breathing quality and SpO2 data at night.

Huawei also offers rich sleep data here too and will track naps during the day, and additionally promises to identify six major sleep-related issues and offer suggestions on how to Strengthen things. If any of those things go awry, it will provide advice on how to improve.

In our testing we found both trackers tended to over-estimate sleep and there were some issues with sensitivity against the best in the business (Fitbit/Oura/Whoop) but generally both are useful for guidance of sleep trends and quality.

Xiaomi Mi Band 7 v Huawei Band 7

Huawei Band 7

Heart rate accuracy

There's optical heart rate sensors on both of these trackers and they're capable of delivering continuous and resting heart rate data.

It's the same story for SpO2 sensors and both Huawei and Xiaomi offer the ability to set up high and low alerts for both SpO2 and heart rate readings.

The heart rate sensor on Xiaomi's Mi Band additionally powers its PAI score feature, which seeks to encourage users to raise their heart rate through exercise on a regular basis throughout a week. The Huawei, on the other hand, uses active minutes, tracked on the watch using the ring shown above. PAI is a little more motivating, once you understand it.

Both devices offer decent analysis of heart rate data, but there are accuracy issues that mean that each device is suitable for a look at your health trends – but not for heart rate targeted workouts, or medical purposes.

Both suffered large differences in max HR data during workouts in our testing, while resting HR data was largely on point. Both were wide of the mark in terms of estimation of VO2 Max.

Both trackers offer stress monitoring powered by heart rate variability measurements and guided breathing exercises to get you back to a calmer state.

Xiaomi additionally offers female health tracking (just self reporting of cycles), which you won't find supported on Huawei's device.

Both these two trackers are very similar in terms of the health and fitness tracking features they offer –bar some slight differences that likely won't be dealbreakers for most.

Xiaomi Mi Band 7 v Huawei Band 7: Sports tracking features

Xiaomi Mi Band 7 v Huawei Band 7

Huawei Band 7

Yes, these might be fitness trackers, but they promise to track more vigorous exercise too and do it with similar features and sensors.

The Huawei Band 7 offers 96 workout modes, which includes cycling, running and swimming. While there's no onboard GPS, you can use the connected kind via your phone. You can also track heart rate during exercise here.

It's a similar story for the Xiaomi Mi Band 7, which offers 120 workout modes and that includes tracking for activities like running, cycling, pool swimming and indoor activities like rowing and skipping. It also lacks built-in GPS, but does also offer connected GPS support and will let you monitor heart rate as well.

Something we didn't expect to find on either band was the kind of training insights you typically find on pricier sports watches – but both are surprisingly powerful running tracker. Both will track VO2 Max, as well as recovery analysis and advanced analysis of your sessions.

The Huawei Band grabs training analysis features from its smartwatches, letting you see training load information while runners can view a running ability index to understand just how good a runner you are compared to other Huawei users.

For the price, these trackers offer a surprising amount here, but you will always need to keep your expectations in check if you're expecting performance to rival a dedicated sports watch.

Xiaomi Mi Band 7 v Huawei Band 7: Smartwatch features

Xiaomi Mi Band 7 v Huawei Band 7

Between the sleep and exercise tracking, you can use these Bands like smartwatches and both offer a fair amount on that front.

Both work with Android phones and iPhones but in true Huawei fashion, some features are off limits to iPhone owners.

On the Mi Band 7 pairing it up to either phone platform, you can expect to view notifications, weather forecasts, set alarms and reminders and there's also music controls here as well.

Over to the Huawei Band 7 and you're also getting the ability to see phone notifications and send quick replies (Android only) view weather forecasts, control music playing on your phone (Android only), use the tracker as a smartphone camera remote (Huawei phones only) and there's find my phone feature.

There's watch faces aplenty on both fronts that take full advantage of those AMOLED screens. If you like watch faces and like to switch things up on a regular basis, you're going to be well served on both bands.

So you're going to get a more consistent smartwatch experience on the Mi Band 7 when using with an iPhone or Android phone, while Huawei may offer some more desirable features like actionable notifications but less features for iPhone users.

Xiaomi Mi Band 7 v Huawei Band 7: Battery life

Xiaomi Mi Band 7 v Huawei Band 7

Xiaomi has always sought to deliver big battery numbers from its Mi Band and it's no different with the 7.

Huawei has been delivering strong battery from its wearables too and that looks to be maintained with the Band 7.

Huawei's tracker promises up to 14 days battery with that number dropping to 10 days in heavy usage. That was borne out in our testing. If you turn on the always-on display, that drops by half.

It also includes a fast-charge feature that gives you 2 days of tracking time from a 5-minute charge.

The Mi Band 7 promises to deliver 14 days as well, but dropped to a week in testing with continuous heart rate, SpO2 and stress monitoring turned on.

The Huawei Band 7 will deliver you more tracking with the bells and whistles turned on – and has that added fast charge feature support, which you don't get on the Xiaomi tracker.

Xiaomi Mi Band 7 v Huawei Band 7: Which should you buy?

So do you go Xiaomi Mi Band 7 or Huawei Band 7? We feel the Huawei Band 7 edges things in our testing – but as ever, it's not the right one for everyone.

Buy the Huawei Band 7 if...you want the cheaper fitness tracker with extra smartwatch features (for Android users) and quick charging. For most people it's a no brainer.

Buy the Xiaomi Mi Band 7 if...is the slimmer, and slightly more discreet device. If you want a fitness tracker, this is the one to go for.

Tue, 09 Aug 2022 05:54:00 -0500 en text/html https://www.wareable.com/fitness-trackers/xiaomi-mi-band-7-vs-huawei-band-7-8859
Killexams : Huawei paying top dollar for Israeli engineers

Chinese giant Alibaba may have closed its Israeli R&D center but Huawei really needs Western knowledge and experience, and is also willing to pay for it. Meanwhile, . Ofir Dor In May 2019, the US Department of Commerce put the Chinese telecommunications and technology giant Huawei on a blacklist. US companies or companies that use US technology require a US government license to sell to those that appear on this "Entity List". Along with Huawei, another 68 of its subsidiaries from around the world were put on the list at that time. 46 additional subsidiaries were added to the list in August 2019.

But one name was surprisingly absent from both lists: Huawei's R&D center in Israel, Toga Networks. Staff at Toga's offices in Hod Hasharon and Haifa were also surprised the company was not included, and to this day it is not entirely clear how the Israeli subsidiary managed to avoid this. One explanation offered by employees is that Toga's name, which does not have the word "Huawei" in it, confused the US authorities, but apparently this was not the case. In any case, in August 2020 the grace period ended, and Toga was included on the third round of the list along with other Huawei entities, from Chile to Singapore.

According to former employees, the Israeli subsidiary utilized the period between Huawei’s blacklisting and that of Toga for intensive stocking of testing and development equipment before sanctions would be imposed on it as well. In some cases, according to former employees, the suppliers, which did not want to risk entanglement with the US government, requested statements from Toga managers that the equipment would be used only by Israeli workers at the branch in Israel. Sources close to the R&D center claim there were no such special purchases, and that equipment was purchased only according to project needs.

After being put on the blacklist, Toga was prevented from using popular software like programming tool MATLAB. In its place, Toga employees use open-source alternatives, non-American software, or tools developed by Huawei. In the wake of the sanctions, some employees also left the center, fearing that working for Huawei could harm their future careers, and especially future employment with US companies.

Nonetheless, two years after the listing, Toga’s R&D centers in Israel are bigger than ever, employing about 500 people in 12-14 research groups that are responsible for projects in various areas. As present, while other development centers are scaling back on recruitment, Toga has 55 open positions. And although another Chinese giant, Alibaba, closed its R&D center in Israel last month, it appears that its Israeli development centers are of special importance to Huawei, precisely, perhaps, because of the American sanctions.

Red rag for the US

In exact years, Huawei has been a red rag for the US. This approach began under President Donald Trump, and continues under President Joe Biden, who has not lifted or eased the sanctions. The Americans have made a series of heavy accusations against Huawei, the most serious of which is that it embedded back doors in its telecommunication equipment that facilitated espionage, although no proof of this has been presented to date.

In July, CNN reported on an FBI investigation?that determined that Huawei equipment installed at sites near US missile installations and military bases could be capable of intercepting and disrupting US military communications, including communications of the US Strategic Command, which oversees the country's nuclear arsenal. The Americans also accuse Huawei, and its US affiliate Futurewei Technologies, of systematic theft of intellectual property and trade secrets; the issue forms the basis of a lawsuit filed against the companies by the US Department of Justice in 2020. The lawsuit claims that, in the past, Huawei implemented an incentive program offering bonuses to employees who obtained confidential information, and that Huawei had tried to obtain information by recruiting employees from US companies. In response, Huawei maintained that the lawsuit recycled old civil disputes with US companies, such as Cisco and T-Mobile, that had been resolved long before.

The US believes that Huawei is an extension of the Chinese government. This claim is based on, among other things, the background of the company's founder and CEO, Ren Zhengfei, who established it in 1987, after being discharged from the Chinese army - a fact that helped him win its first contracts early on. Huawei's unique and strange ownership structure, in which 99% of the shares are held by a workers' organization, also contributes to the suspicions. Huawei, naturally, rejects this, and claims it is a completely private company that is owned by its employees, who are represented by the workers' organization.

Hard to recruit Westerners

Guilty or not guilty, the sanctions have managed to damage Huawei's activities significantly. In 2021, the company lost nearly $37 billion or 29% of its revenue, in what was the first decline in its annual revenue in at least two decades. Sales of smartphones, which constitute Huawei's core business, were severely damaged.

The US sanctions blocked Huawei from using Google apps, making the company's smartphones worthless in the West. In addition, the US prevented Huawei from producing its most advanced chips at TSMC fabs in Taiwan, which makes it difficult for the Chinese giant to compete with new devices from Apple and other companies - even in the local Chinese market.

In 2020, just before the sanctions took their full effect, Huawei managed, for a moment, to become the world’s largest smartphone manufacturer. By last year, the company had been pushed completely out of the winner’s circle. Sales of telecommunication equipment, Huawei 's original activity, were also affected, after the US put pressure on its allies around the world not to include the Chinese company in their country’s advanced mobile networks.

But Huawei is far from giving up, and is trying to reinvent itself by entering new areas - ones where the Americans will be less likely to interfere. This includes cloud software and services, medicine, and even automobiles. This month, Chinese electric car manufacturer Aito offered 10,000 units of its new model for pre-order; the operating system was developed by Huawei. The vehicles were snapped up within two hours.

To make this major change of direction, from smartphones and routers to cloud software, Huawei spent $22 billion on research and development last year, almost a quarter of its revenue, exactly as much as Apple spent on development. More than that, however, Huawei needs talent, capable and knowledgeable technology people, not just in China but around the world. "We have enough money, enough space to house global talent," Zhengfei said in an internal speech reported by Nikkei Asia last June. In the same speech, he called on executives to identify promising candidates to build up Huawei’s "battle force" as soon as possible.

The sanctions blocked Huawei from accessing some of its international employees. Huawei used to donate or fund research programs at prestigious international universities to attract young talent, but after it was blacklisted, prestigious institutions such as University of California, Berkeley and the University of Oxford canceled these collaborations. In addition, the sanctions de facto blocked all research activity at US subsidiary Futurewei, which was located in Silicon Valley. At its peak, the branch employed 850 people, but it has since cut staff dramatically. Futurewei, as an American company, is not on the blacklist, but since its parent company is, it is not permitted to transfer know-how and technology to Huawei.

To gain access to experience from the West, and engineers with Western training, Huawei has to rely on its research centers in Europe, which at the end of 2021 employed about 2,400 researchers in 24 centers, including those in Israel. "Israeli workers, far more than the Europeans, are a source of experience that comes from leading American companies," claims an informed source.

"Feels like they’re siphoning know-how"

Toga Networks was founded in 2009 by Itzik Malobani, a former Senior Engineer at Indigo, and Vice President of R&D at start-ups Connect One and Terrachip. Initially, Toga was an R&D subcontractor for the Huawei center in Germany, and the first project Malobani led was development of a chip for Huawei routers. At the same time as Malobani, Amnon Senderovich, a former ECI VP R&D, separately started work on software development for Huawei Germany; later the two teams merged under the name Toga.

Toga's first office was in Herzliya, but after the company grew, it moved to Hod Hasharon. "Huawei didn't want the offices to be near the other telecommunication equipment companies, if only so that wouldn’t look small next to the competition. That's why they eventually chose Hod Hasharon," said a source familiar with the details. A Haifa branch was added a few years ago.

For years, Toga kept a very low profile and played down its connection to the Chinese parent company. "Huawei wanted to keep a low profile because they have a lot of sales to Arab countries. It also suited the center in Israel, because they didn't need publicity and PR at the time," the source says. In 2016, Huawei officially acquired Toga from Malobani; since then, the relationship has become overt.

Toga, which is categorized as an R&D center, has work methods that differ from those of other foreign-owned development centers in Israel. While other centers develop a complete product from start to finish, or at least some component of a complete product, the Israeli team at Toga mainly builds a product and/or solution architecture that usually reaches, at most, the proof of concept (POC) or preliminary demonstration stage. The accrued know-how is then transferred in its entirety to China, where the architecture is translated into a product or service. The center takes pride in the fact that it files 90-100 new patents every year.

Toga believes this approach best utilizes valuable Israeli engineers at the most important stage, and does not "waste" them on things that can be done more cheaply elsewhere. In many cases, Huawei’s standard method is to have several teams around the world work on the same problem; the team that makes the fastest progress wins the project. A former Toga employee claims this approach is problematic. "Unlike other Western development centers in Israel, Huawei's center in Israel is not responsible for a product," he claimed. "Toga tells their engineers to take a problem, solve it, and hand it over to the team in China. You’re not always sure exactly which product it will end up in. It sometimes feels like the goal is to siphon know-how from the employees."

Sources close to the center reject this claim, and say that every project in Israel is linked to a team in China, and its goals are defined. "No one would let us build a generic project," they say. According to these sources, when it comes to intellectual property transfer, the center takes extra care, and new Toga employees sign declarations that they are not bringing inside information from their previous workplaces with them: "Even at the interview stage, job candidates are told they do not have to answer questions which could reveal the commercial secrets of other workplaces." The insiders say that it was actually Toga that issued letters to other companies in order to ensure that employees leaving it would not take intellectual property with them.

In addition to the Israeli workers at the center, Huawei has brought a team of experts from China to Israel. The experts, engineers by profession, are affiliated with the various research groups. Their official role is to coordinate between the Israeli team and the accompanying Chinese team in the project, while bridging the language and mentality gaps. However, some at the R&D center see the Chinese team as a supervisory element that conveys information about the progress in Israel to the team in China. "The information always flows in only one direction: from Israel to China, not the other way around, and all decisions are made there," claimed a former employee.

Export license revoked

Early on, Malobani and Senderovich, (who left the company a few years ago and now heads a consulting firm), made contact with executives in Huawei's management, and managed to get them excited about Israeli innovation. The center is proud of a series of significant developments for Huawei, such as a cloud database that retrieves data much faster than that of Oracle. Another development begun in Israel is a toolkit that enables developers to build and test applications that will run on the Huawei cloud.

At present, Huawei holds 18% of China’s public cloud market, and is trying to compete with market leader Alibaba, which has a 37% share. The competition is partly over the software and services provided by the various clouds. "You have to understand that historically Huawei is a company that is used to selling boxes and physical equipment. It had no idea how to provide software as a service (SAAS), and it was the centers around the world that helped it with that," says a company insider.

Toga’s Israeli employees are regarded as high-quality. Many have degrees in science or engineering from leading universities. Toga is known to pay very high wages and offer signing bonuses that are very generous relative to the market - this policy has angered several Israeli companies that have lost employees to them.

The LinkedIn accounts of Toga employees, and the company’s job ads, reveal the variety of areas the center engages in, including cloud storage, automotive, blockchain, computerized vision, databases, information security, and video. There are also some areas that might be considered sensitive, such as high-performance computing (HPC), or by its far sexier name: supercomputing.

In exact years, supercomputing has been a source of particularly intense strategic competition between the US and China. However, those close to Toga emphasize that the center firmly refuses to accept projects that could be considered dual-use technology, meaning, developments that can be converted to military use. Also, with regard to supercomputing, the center only operates within the allowed parameters. In addition, Toga is under the supervision of the Ministry of Economy and Industry, and must obtain an export license for technologies that can be converted to military use of some kind. In at least one case, Globes has learned, Toga's export license for a certain technology was revoked. In response, Huawei decided to transfer the development of the technology to Britain, where export laws are less stringent.

Published by Globes, Israel business news - en.globes.co.il - on August 8, 2022.

© Copyright of Globes Publisher Itonut (1983) Ltd., 2022.

Sun, 07 Aug 2022 22:45:00 -0500 en text/html https://en.globes.co.il/en/article-Huawei-paying-top-dollar-for-Israeli-engineers-1001420781
Killexams : HUAWEI Ads launches exclusive incentive programme to drive partners’ growth and monetisation

Dubai, UAE: HUAWEI Ads, a leading programmatic advertising platform by Huawei, announced the launch of two new monthly incentive programmes for marketers in the Middle East and Africa region (MEA). The launch is in line with the advertising marketplace’s commitment to enhancing partners’ experience on the platform and harnessing their growth, traffic, and monetisation. HUAWEI Ads is a listed Consent Management Platform (CMP) in the IAB Europe’s Transparency and Consent Framework (TCF).

The first incentive offering allows partners with an average traffic volume of over five million to enjoy an additional 10% of their monetisation revenue from HUAWEI Ads until 31 December 2023. This follows a revenue sharing ratio of 2:8 (HUAWEI Ads: Media) for average daily ad requests of over five million. Ad requests below five million have a revenue sharing ratio of 3:7 (HUAWEI Ads: Media). Eligible partners will receive an extra 10% of their monetisation revenue from HUAWEI Ads. Partners will require a Traffic Quality Score (TQS) of over 75 to qualify and must be part of HUAWEI Ads Publisher Service for at least 30 days.

The second incentive programme enables the top ten per cent of the high-performing partners to enjoy a 10% monetisation revenue for their marketing strategies until 31 December 2022. Since the launch of the incentive programme, HUAWEI Ads granted 30% of its ad revenue as rewards, and top partners achieved a 600% return on investment (ROI).

HUAWEI Ads has over 41,000 third-party apps, allowing developers to increase in-app revenue and benefit from advertising through a fully connected world. The advertising marketplace also has over 1.2 billion daily advertising requests and a large consumer base of over 730 million monthly active users, offering services and driving monetisation in addition to growth in over 170 countries and regions. The HUAWEI Ads offering will be added to Huawei’s portfolio of smart TVs, tablets, and IoT devices as part of the company’s 1+8+N strategy.

For more information, please get in touch with HUAWEI Ads customer service at hwads@huawei.com.

-Ends-

About HUAWEI Ads

HUAWEI Ads is one of the largest advertising marketplaces in the world with a reach of more than 730 million globally. With a mission to enhance, the state of mobile advertising HUAWEI Ads gives Huawei ecosystem partners the opportunity to transmit key information and provide quality services on a vast new scale, by serving as a bridge to Huawei device and Huawei Mobile Services users. With a data footprint that combines both branded Huawei demand as well as external advertisers, marketers have exclusive access to significant global user base of Huawei device users, who are currently not being serviced through similar technologies. Powered by Huawei built HMS Core that has a presence in over 170+ countries and regions, 96,000 R&D employees globally, and 700 million users, HUAWEI Ads is committed to bringing digital to every person, home, and organisation to create a fully connected, intelligent world. More information on HUAWEI Ads can be found here: https://ads.huawei.com/usermgtportal/home/index.html#/

To learn more, please contact: adsmea@huawei.com
For more information, please contact:
Suzanne Kanianthra, Golin
Taief Saleh, Golin
Adnan Wahidi, Golin
HMSTeam@golin-mena.com

Sun, 07 Aug 2022 21:18:00 -0500 en text/html https://www.zawya.com/en/press-release/companies-news/huawei-ads-launches-exclusive-incentive-programme-to-drive-partners-growth-and-monetisation-t5m6itum
Killexams : Why Indonesia Has Embraced Huawei

China is neither liked nor trusted in Indonesia. Yet Chinese tech firms—particularly Huawei and ZTE—have become trusted cybersecurity partners for the country. They provide the tech and the training for much of the workforce and the government officials charged with Indonesia’s cybersecurity. These Chinese tech successes in Indonesia offer sobering lessons for the United States, its allies, and its partners—not just in Indonesia, with a population of more than 270 million, but in the broader Indo-Pacific as well.

Unless policymakers in Washington take some pages from the Huawei and ZTE playbook, these Chinese tech titans will not face any serious competition as they maneuver to train vast swaths of the 21st century’s digital workforce. After all, the United States and its allies and partners have for years been in the business of walling themselves off from the perceived security vulnerabilities of dependence on Chinese technology.

Starting in the early 2010s, staunch U.S. allies such as Australia began limiting Huawei’s involvement in critical information communications technology infrastructure. This eventually culminated in strong restrictions—and sometimes outright exclusions—for Huawei and its peers such as ZTE.

China is neither liked nor trusted in Indonesia. Yet Chinese tech firms—particularly Huawei and ZTE—have become trusted cybersecurity partners for the country. They provide the tech and the training for much of the workforce and the government officials charged with Indonesia’s cybersecurity. These Chinese tech successes in Indonesia offer sobering lessons for the United States, its allies, and its partners—not just in Indonesia, with a population of more than 270 million, but in the broader Indo-Pacific as well.

Unless policymakers in Washington take some pages from the Huawei and ZTE playbook, these Chinese tech titans will not face any serious competition as they maneuver to train vast swaths of the 21st century’s digital workforce. After all, the United States and its allies and partners have for years been in the business of walling themselves off from the perceived security vulnerabilities of dependence on Chinese technology.

Starting in the early 2010s, staunch U.S. allies such as Australia began limiting Huawei’s involvement in critical information communications technology infrastructure. This eventually culminated in strong restrictions—and sometimes outright exclusions—for Huawei and its peers such as ZTE.

But for much of the developing world, the story could not be more different.

With a few notable exceptions including Vietnam and India, the developing world still welcomes Chinese tech companies as providers of sorely needed communications infrastructure and training. Huawei and ZTE have experienced among their warmest embraces in Indonesia. First entering the Indonesian market in the late 1990s and early 2000s, these companies have emerged as integral suppliers both of Indonesia’s essential communications infrastructure and the training that will empower the workforce of the country’s booming digital economy. Huawei, for example, already has by a wide margin the largest share of Indonesia’s telecom carrier equipment market.

As with many other developing countries, the relatively low price point of Huawei and ZTE kits is a big part of the appeal. By some estimates, Chinese communications infrastructure is as much as 30 percent cheaper than its competitors’.

Yet in setting out to document how senior Indonesian government officials approach the risks of technological reliance on Chinese companies for our new report, Localization and China’s Tech Success in Indonesia, we found that the reasons for the expansive role of China’s tech companies are more complex and numerous than price point. As our interviews with a wide range of Indonesian officials and experts made plain, Chinese tech companies are seen as partners to both realize Indonesia’s big digital economy goals and navigate its daunting cybersecurity challenges.

Although the digital economy is central to the Indonesian government’s plans for catapulting the country into the top 10 global economies by 2030, the country also faces a massive skills shortage in the field of information communications technology, with the World Bank projecting that it will need 9 million additional such workers by 2030.

Meanwhile, Indonesia is among the countries most vulnerable to cyberattacks globally. According to Indonesia’s National Cyber and Crypto Agency, the country experienced 1.4 billion cyberattacks or web traffic anomalies in 2021. In 2017, when the number of cyberattacks was closer to 200 million, they were estimated to have cost the country $34.2 billion.

Despite deep suspicion of Chinese tech companies among rich liberal democracies, Huawei and ZTE have presented themselves as the solution to Indonesia’s twin challenges of an impending tech skills shortfall and pervasive cyberattacks.

In 2020, Huawei pledged to train 100,000 Indonesians in essential digital skills, including cloud computing and 5G. Despite the ambitiousness of the move, Huawei is backing its pledges with resources.

We found that Huawei is partnering with local Indonesian universities to offer free short courses and certifications in app development and other key skills. One Indonesian academic we spoke to shared emails showing that Huawei is expanding its outreach by seeking to partner with more local universities and education providers.

Huawei is offering training to the Indonesian government as well, with the company reportedly having trained 7,000 officials since 2019. Indonesia has long been a victim of China’s sophisticated cyber-espionage. Despite this, Indonesia sees the training offered by Chinese tech companies as a solution to many of the country’s most severe cybersecurity challenges.

For Indonesia, the threat of state-based cyber-espionage is far down the list of security concerns when compared to cybercrime committed by nonstate actors, misinformation, and disinformation. In addition to financial losses for Indonesian companies and identity theft and fraud for ordinary Indonesians, these threats endanger the country’s social and political stability.

With Chinese tech companies offering the training, technology, and security practices to reduce vulnerabilities to cybercrime committed by nonstate actors and the skills and technology needed to manage the information domain, the Indonesian government sees firms like Huawei as partners. As a testament to this, the country’s National Cyber and Crypto Agency signed a memorandum of understanding with Huawei on cybersecurity capacity building in 2019. This agreement was then upgraded to a three-party agreement with a leading Indonesian technology institute in 2021.

For the United States or Australia, the notion that a cybersecurity agency would sign such an agreement with Huawei might seem absurd—especially considering that the Chinese government can compel Chinese companies to assist with its intelligence efforts.

But for Indonesia, these concerns about state security are trumped by the training and technology benefits that companies like Huawei provide. As one senior Indonesian government official said to us: “If we’re constantly afraid, our development will stagnate.”

If the United States and its allies and partners want to compete with China in developing countries such as Indonesia, then, much like Huawei, they need to get themselves in the business of offering tangible benefits that respond to real needs.

The U.S. government should partner with its leading tech companies to offer free or at least highly subsidized technical training programs in Indonesia and elsewhere in the Indo-Pacific. As well as subjecting the offerings from Chinese companies to some healthy competition, such initiatives would be welcomed by key U.S. allies and partners.

Countries such as Japan, Australia, and India are similarly concerned about the rise of Chinese tech companies across the Indo-Pacific and would strongly support such a U.S. initiative. Moreover, these countries could bolster such a U.S.-led effort by providing additional know-how, funding, and technology. Such a so-called minilateral initiative could also potentially be rolled into exiting Quad efforts to provide more public goods in the Indo-Pacific.

Rhetoric from the United States and like-minded countries about the rules-based international order and a free and open Indo-Pacific isn’t bad. But it won’t persuade developing countries to turn down tangible benefits like technology and training. To shift decision-making in Jakarta and elsewhere, Washington will need to step up with technology and training offers that provide a more appealing value proposition.

None of this is to say that strategic competition with China is the only reason for offering tech training programs in Indonesia and other developing countries in the Indo-Pacific.

Helping to upskill future generations of tech workers in the region is an unambiguously good thing. Many Indo-Pacific countries and their young populations will need these skills to realize their development goals in the global economy’s digital future.

But as well as the clear development rationale for providing these kinds of opportunities, there is a compelling realpolitik reason. Without training funded and supported by the United States and its allies and partners, Huawei and other Chinese tech companies will only increase their already strong influence over Indonesia’s—and the broader region’s—technology landscape.

The United States and its allies and partners have been missing in action on tech training in Indonesia and other key developing economies in the Indo-Pacific. It is time for them to get back in the game.

Thu, 28 Jul 2022 00:10:00 -0500 en-US text/html https://foreignpolicy.com/2022/07/28/indonesia-china-huawei-tech-cybersecurity/
Killexams : Huawei bets more on connectivity and privacy with HarmonyOS 3 update

Huawei on Wednesday released a major update to its self-made operating system (OS) HarmonyOS to get the products more connected to each other and protect users' privacy.

The Chinese phone maker also released a series of new products including laptops, smart watches, TVs and what they call "the lightest 11-inch tablet" with a weight of 449 grams.

The HarmonyOS 3 update enhanced the "Super Device" feature and card-based interactions in the previous version. Users can now use the drag-and-drop interface to connect 12 kinds of devices and make them cooperate with each other. All the cards on the OS' launcher can be visually customized and stacked together.

Huawei also promised better performance with the OS update, speeding up app launch by 7 percent. Apps on HarmonyOS 3 run 18 percent more fluently and are 14 percent more responsive to user interactions compared to those HarmonyOS 2.

Though the update is only available on the latest Huawei phones at the moment, it will be rolled out to more devices in September. Previous phones like the Mate 30 Pro can "work for three more years" with the update, according to Richard Yu, head of the company's consumer branch.

There are now more than 300 million devices running HarmonyOS, Yu said during the press release.

HarmonyOS 3 also features additional privacy protection. A new "app control center" will be added to the system which can restrict apps' ability to gain private data. Users can instruct the OS to cheat apps with fake identities to protect sensitive information.

Users can also choose to automatically erase sensitive information from screenshots after taking them, which may bring more convenience.

The HarmonyOS 3 update seems to be incremental, boosting its strong features like connectivity and catching up with Xiaomi's MIUI on privacy protection.

With competitors launching similar connectivity features, it's getting harder for Huawei to convince users to stay in its ecosystem, especially when the company cannot launch new 5G smartphones due to unfair bullying from the U.S. government.

But for products that don't require 5G support, the red flower logo could still be lucrative to users.

Wed, 27 Jul 2022 10:56:00 -0500 en text/html https://news.cgtn.com/news/2022-07-27/Huawei-bets-more-on-connectivity-and-privacy-with-HarmonyOS-3-update-1c14R1ywe6k/index.html
Killexams : Egypt’s ITIDA, Huawei Technologies ink MoU to launch Spark, develop startups No result found, try new keyword!Huawei Technologies signed a memorandum of understanding (MoU) with the Information Technology Industry Development Agency (ITIDA) to launch Huawei's Spark programme. Sun, 07 Aug 2022 23:36:00 -0500 en text/html https://news.cgtn.com/news/2022-07-27/Huawei-bets-more-on-connectivity-and-privacy-with-HarmonyOS-3-update-1c14R1ywe6k/index.html Killexams : Harmony OS 3 is Huawei’s latest move in the building of a “walled garden” ecosystem to rival Apple’s

Chinese telecom giant Huawei introduced the latest version of its HarmonyOS, a system for various smart devices, on Wednesday. The new HarmonyOS 3 system supports 12 different device types as the firm ambitiously looks to build its own closed-off ecosystem like Apple’s.

Why it matters: HarmonyOS, a Huawei-developed system originating from open-source projects, has amassed 300 million users since its launch in 2019. The third generation comes with more powerful features that connect different devices with one system while adding new local services such as a ride-hailing app.

Details: A key highlight of Huawei’s new operating system is a significant update of its cross-device integration feature called “Super Terminal.” HarmonyOS 3 is already open for public testing and will see a full rollout in September.

  • First introduced in 2021, the Super Terminal feature is an integrated connection feature similar to a combination of Apple’s AirPlay, AirDrop, and HandsOff. It can connect a range of devices that run on HarmonyOS.
  • Whereas HarmonyOS 2.0’s Super Terminal could only connect phones, tablets, PCs, audio devices, watches, and monitors, the new version supports 12 types of devices, with new additions including electric vehicles, smart glasses, printers, TVs, and E-ink readers.
  • The feature allows connected devices can share information and send files to each other. For example, users can work on tablets and connect monitors and earbuds for a PC-like experience with a “pull,” a gesture to trigger a new connection with other devices. For drivers, the new HarmonyOS 3 adds support to connect phones and consoles in vehicles and the ability to use phone apps in cars.
  • Huawei has also updated its transmission technology, reducing the latency to 1 millisecond between devices and claiming 20% better performance in highly interferential scenarios. The new update also claims to be 50% faster when establishing a new connection.
  • The new Harmony operating system also incorporates more control of connected devices playing music or videos. For example, users can remotely control the playback and volume of TVs and stereos and can also share music with extra pairs of earbuds.

Context: In April, Huawei changed the name of its Consumer Business unit to Terminal Business, aiming to expand its focus from customer-facing business to enterprise and government businesses. The new HarmonyOS, along with new devices built with it, is part of this push to better serve customers with a variety of Huawei devices.

  • Huawei’s consumer business saw a notable fall of 49.6% year-on-year to RMB 243.4 billion ($36 billion) in 2021, accounting for 38.2% of its total revenues. However, its enterprise business increased by 2.1% to RMB 102.4 billion, according to its financial report.
Wed, 27 Jul 2022 22:40:00 -0500 More by Ward Zhou en-US text/html https://technode.com/2022/07/28/harmony-os-3-is-huaweis-latest-move-in-the-building-of-a-walled-garden-ecosystem-to-rival-apples/
Killexams : Accelerating Carrier Cloud Transformation with Huawei’s Suite of Scenario-Based Cloud Solutions

Huawei, a leading global provider of information and communications technology (ICT) infrastructure and smart devices, unveiled its first suite of global scenario-based cloud solutions at the Carrier Cloud Transformation Summit as part of its Win-Win Huawei Innovation Week, which took place last week virtually. The launch comes at a juncture of extensive investments in the cloud space by carriers, as gaps in IT capabilities continue to weigh heavily on their digital transformation ambitions.

The carrier-cloud advantage

In his keynote address, Chen Xuejun, Director of Huawei Carrier IT Marketing & Solution Sales Department iterated that for carriers to be able to ride the new growth curve driven by technologies such as cloud computing, big data, AI and edge computing, they must strengthen their cloud capabilities to expand existing offerings and spur new innovations.

Carriers’ focus on the cloud is precipitated largely by their burgeoning IT workloads. The rise of computing-intensive, low-latency applications and services require a new level of scalability and agility delivered via high performance clouds and cloud-native technologies.

Chen Xuejun, presenting on Huawei Cloud at the Win-Win Huawei Innovation Week

Ramping up monetization, innovation and efficiency 

Addressing these needs, Huawei’s suite of cloud solutions takes a three-pronged approach with the aim of monetizing carrier networks, speeding up innovation and optimizing operations. The first of the solutions, cloud-network collaboration solutions, enables carriers to boost their traditional connectivity services with IT offerings such as cloud, security and analytics. Tapping into Huawei Cloud, carriers are able to beef up their B2B offerings and create new upsell opportunities while capitalizing on their existing network assets, leading to greater monetization. Chen Xuejun explained how a Chinese carrier leveraged cloud, network and security services to expand the coverage of traditional solutions with integrated ICT for a multiplier boost in value.   

The second solution leverages Huawei’s advanced cloud platform to accelerate service innovation. Here, carriers can utilize Huawei’s agile development methods and its expertise in innovating telecom applications and network services to speed up time-to-market. The cloud platform grants ready access to highly-customized tools such as CloudNative Application developing platform to enable new add-ons, features and whole applications to be rapidly developed, tested and perfected. Chen Xuejun shared an example of an African carrier who saw the rollout time for its mobile wallet application being reduced from months to just weeks. This was achieved by tapping into the cloud platform’s efficiencies, resource scalability and expanded capabilities enabled through a rich ecosystem.

Responding to carriers’ needs in the 5G era, Huawei’s third solution - the pre-optimized cloud solution - is aimed at driving operational efficiency. The solution equips carriers with deep insights which are delivered through collaborative data analysis using Huawei’s distributed data lake solution. According to Chen Xuejun, the pre-optimized cloud solution is aimed at bolstering the growth of carriers’ conventional services. An Asian carrier which had a take-up rate of only 10% on its 5G services had used the insights drawn from a collaborative analysis of its BSS and OSS data using Huawei’s advanced customer experience management solution, SmartCare. This powered a range of real-time contextual targeting efforts, improving the carrier’s 5G conversion rate by 180%.

Digital China

During the event, Li Gang, CTO at Digital China, a leading cloud-based digital service provider, shared how Huawei Cloud has been instrumental in the development of its suite of cloud offerings spanning managed hosting services, consulting, migration, big data, robotic process automation, disaster recovery, operations and management (O&M) and security.

The cloud capacity and cost optimization powered by Huawei Cloud enabled Digital China to undertake large scale transformation projects across various sectors. Notable projects include a large-scale application migration from the private cloud to Huawei’s distributed cloud for a high-tech conglomerate; deployment of a multi-cloud management platform that involved multiple technology stacks; and an end-to-end migration project spanning host, database and container clusters. Other projects include the development of a PaaS container platform based on heterogeneous computing.

Diving into the details of an insurance industry case study, Li Gang explained how regulatory requirements, business bottlenecks and demand from the younger user base pushed an insurance company to enhance its cloud computing and big data capabilities, being two critical areas for risk control and claim assessment. The transformation entailed a Hadoop-based migration and the migration of big data analytics to Huawei Cloud and the implementation of a one-stop O&M. 

Ensuring cloud success

With more than 120 carrier cloud collaborations under its belt, Huawei emphasizes the importance of ensuring that a carrier’s chosen pathway to the cloud takes into consideration its value proposition, strengths, market nature, service portfolio as well as its stage of application and cloud maturity. In this aspect, Chen Xuejun believes that deep industry expertise, long standing experience in ICT and a strong local presence brought by deployment partners can go a long way in ensuring a carrier’s success on this challenging, albeit highly rewarding journey.  

Learn more:

Huawei Debuts Versatile Cloud Solutions to Turbocharge New Growth for Carriers

Huawei’s Solutions on Building Intelligent Infrastructure to Support Carriers’ Digital Transformation

Wed, 27 Jul 2022 13:14:00 -0500 en text/html https://www.thefastmode.com/expert-opinion/26541-accelerating-carrier-cloud-transformation-with-huawei-s-suite-of-scenario-based-cloud-solutions
Killexams : PH Huawei Ads Summit: Introducing new marketing resource to leverage on

The first-ever Philippine HUAWEI Ads Summit held in Manila was an afternoon of influential discussions on digital marketing by industry leaders such as AdSpark Inc., Dentsu Philippines, and Wavemaker Philippines. The afternoon session introduced capabilities within the HUAWEI ecosystem and its new self-serve ads platform – HUAWEI Ads – as well as insightful case studies and panel discussions led by digital industry leaders.

In his welcoming speech, Mr. Tan Donghui, the Vice President and Chief Strategy and Business Development Officer at Huawei Consumer Cloud Business, affirmed HUAWEI’s commitment to empower its partners’ growth through its all-scenario mobile offerings. With HUAWEI Ads, the tech-powerhouse promises to continue broadening its capabilities and provide solutions that would unlock growth opportunities in digital marketing.

Left to right, Jazper Tiongson, Event Host; Skyson Tey, Head of Huawei APAC Business Development; Malcolm Wong, Vice President of Product Strategy & Product Management, Huawei APAC Region; Rei Xiao, Director of Huawei APAC Device Ecosystem Development & Operations; Mr.Tan Donghui, Vice President and Chief Strategy and Business Development Officer at Huawei Consumer Cloud Business; Peter Peng, Country Head of Huawei Philippines Consumer Business; Ken Liang, Director of Huawei Philippines Device Ecosystem Development & Operations; Karen Tseng, Head of Global Business Development, Huawei.

Panel discussion by industry leaders empower digital marketers to thrive in a data-led world

“One of the event’s highlights was the panel discussion involving experienced advertising and

tech leaders sharing their insights on subjects such as Data-led Marketing in 2022How First-Party Data could be leveraged, and the Pros & Cons of a walled garden ecosystem. The panel included Malcolm Wong, Vice President of Product Strategy & Product Management, Huawei APAC Region, Karen Tseng, Head of Global Business Development, Huawei, Gretchen Largoza, President & CEO of Adspark Inc, James Dalusong, Head of Programmatic at Dentsu Philippines, and Sherry Magno, Deputy Head of Precision at Wavemaker Philippines.

Enter HUAWEI Ads — The leverage for advertisers within Huawei’s Mobile User Ecosystem

In the summit, the company showcased the capabilities of HUAWEI Ads on how it could help advertising partners achieve specific business goals. In the age of digital transformation, mobile ads have become the new vital touchpoint between competitive brands and their target audiences, making HUAWEI Ads an effective marketing resource that boasts 730 million global users within the world’s third largest mobile ecosystem.

The HUAWEI Ads 1+8+N Strategy

HUAWEI Ads’ effectiveness is made possible with HUAWEI’s all-scenario “1+8+N” strategy. Simply put, this strategy forms an all-scenario hardware ecosystem with three layers: ‘1’ stands for the smartphone as the center of it all; ‘8’ stands for the 8 categories of Huawei-developed products such as speakers, tablets, PCs, and watches as auxiliary entrances; ‘n’ stands for the abundant IoT ecosystem devices; ‘+’ sign stands for what connects these layers such as HUAWEI Share and HUAWEI HiLink. The all-connected ecosystem sets the building blocks for the upcoming connected future that Huawei has heavily contributed to with its 1+8+n ecosystem concept and Seamless AI Life Strategy, bringing more smart devices to homes and offices. Together, they provide the fundamental advantage for more cohesive data, precise reach, and intelligent ad distribution across devices and apps.

Chums Live provided excellent case studies on how Huawei Ads helped improved their ad campaig

Existing partners were also instrumental in providing successful case studies using HUAWEI Ads to reach their business objectives. Randy Tejada, Country Director for Intertext and Chat Comms Inc provided an insightful take as well on how the service helped them increase revenue by 73% by targeting the most valuable users possible, with a 4% contribution to overall revenue that makes HUAWEI Ads their best marketing collaborator of 2021.

To build on the event’s success, HUAWEI Ads will continue to collaborate with advertisers who are in need of efficient solutions that leverages on first-party data and for those who would want to tap into new audiences within HUAWEI’s ecosystem. Overall, the event introduced HUAWEI Ads as a strategic and cost-efficient resource that digital marketers could utilize in order to reach new audiences at the right moment with the proper advertisement.

HUAWEI Ads has organized a series of Ad Summits within Asia, in collaboration with industry leaders from Singapore, Thailand, and Hong Kong. The next station for HUAWEI Ads will be held in Malaysia.

Advertisers who wish to gain first-hand insights and knowledge, or would like to learn more about HUAWEI Ads services can register their interests at HuaweiAdsAPAC@huawei.com.

For more information about HUAWEI Ads, please visit: https://ads.huawei.com/.

To stay updated on the latest promos and devices, visit Huawei Philippines’ official pages on FacebookTwitter, and Instagram!

Sun, 31 Jul 2022 18:21:00 -0500 en-US text/html https://manilastandard.net/tech/314248294/ph-huawei-ads-summit-introducing-new-marketing-resource-to-leverage-on.html
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